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Brand Update 2018: Year in Review

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

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BRAND UPDATE <strong>2018</strong><br />

Manag<strong>in</strong>g Editor: Jennifer Schertz<br />

Senior Editor: Steve Suther<br />

Art Director: David Barry<br />

Designer: T<strong>in</strong>a Melicant<br />

Circulation Manager: Beth Barner<br />

Contribut<strong>in</strong>g Writers: Laura Conaway, Nicole Erceg,<br />

Jennifer Kiko, Courtney Middleton, Bryan Schaaf,<br />

Matt Shoup<br />

President: John F. Stika, Ph.D.<br />

Senior Vice President: Brent Eichar<br />

Vice Presidents: Tracey Erickson,<br />

David MacVane, Mark McCully, Mark Polzer<br />

<strong>2018</strong>-19 Board of Directors:<br />

Jerry Connealy, Chairman, Whitman, Neb.<br />

John F. Grimes, Hillsboro, Ohio<br />

James W. Henderson, Childress, Texas<br />

Mike McCravy,* Bowdon, Ga.<br />

Dwight “Kip” Palmer, Rochester, N.Y.<br />

Jonathan Perry, Fayetteville, Tenn.<br />

Mick Varilek, Geddes, S.D.<br />

Allen Moczygemba, Vice Chairman, CEO American<br />

Angus Association ® , St. Joseph, Mo.<br />

John F. Stika, Certified Angus Beef LLC,<br />

Wooster, Ohio<br />

Brent Eichar,* Secretary Treasurer, Certified Angus<br />

Beef LLC, Wooster, Ohio<br />

*New board member<br />

Board Member through<br />

November <strong>2018</strong>:<br />

David Dal Porto, Chairman, Oakley, Calif.<br />

Published by:<br />

American Angus Association ®<br />

c/o Certified Angus Beef LLC<br />

206 Riffel Road<br />

Wooster, OH 44691-8588 USA<br />

Phone: 330-345-2333<br />

Fax: 330-345-0808<br />

CertifiedAngusBeef.com<br />

The Certified Angus Beef ® brand name<br />

and marks are service/trademarks of<br />

Certified Angus Beef LLC.<br />

PRESIDENT’S MESSAGE<br />

It’s hard to imag<strong>in</strong>e it today, but 40 years ago, beef was just beef. Then,<br />

someth<strong>in</strong>g happened: the Certified Angus Beef ® brand was created.<br />

Like all pioneers, the cattlemen who started the world’s first premium<br />

brand of beef did so because no one told them it couldn’t be done.<br />

While their <strong>in</strong>itial goal was to create a better way to market beef, what<br />

they actually created was a movement. It’s one that would forever<br />

change beef.<br />

Today, the Certified Angus Beef ® brand is an <strong>in</strong>ternationally recognized<br />

mark of quality and the standard by which all other beef is judged.<br />

But more than product quality – which always has been, and always will<br />

be, central to the brand – it’s a community of people. From farm to plate,<br />

each one of us is necessary to deliver the brand to the d<strong>in</strong>ner tables of<br />

consumers worldwide. Each one contributes passion, pride, creativity and<br />

commitment to ma<strong>in</strong>ta<strong>in</strong> the brand’s relevance, elevate its reputation,<br />

and help it fulfill its mission of creat<strong>in</strong>g demand and add<strong>in</strong>g value for<br />

Angus cattle.<br />

The quality beef movement that the brand has led depends upon efforts<br />

of the entire community. Like rungs on a ladder, each advanc<strong>in</strong>g year<br />

builds on the last, and our collective and <strong>in</strong>dividual success is testament<br />

to the quality of our people.<br />

To be a part of a community <strong>in</strong>herently means we are a part of someth<strong>in</strong>g<br />

bigger than ourselves. The more <strong>in</strong>tentional we are <strong>in</strong> understand<strong>in</strong>g one<br />

another, and learn<strong>in</strong>g from one another, the better we will be able to<br />

support one another. No matter our <strong>in</strong>dividual role, we’re all connected<br />

by a common thread.<br />

Our stories comprise the brand’s story. It’s one that started with an idea,<br />

and one that cont<strong>in</strong>ues to grow and flourish. As remarkable as the past<br />

40 years have been, I believe – thanks to the dynamic, passionate and<br />

pr<strong>in</strong>cipled community beh<strong>in</strong>d the Certified Angus Beef ® brand – we have<br />

an equally remarkable future ahead of us.<br />

Thank you for your unwaver<strong>in</strong>g commitment to the brand we’ve built<br />

together. Our team looks forward to help<strong>in</strong>g you achieve even greater<br />

success as we look forward.<br />

© <strong>2018</strong> Volume 22, Issue 1,<br />

published annually. All rights reserved.<br />

Cover Photo:<br />

The barn at Ulrich Farms, Allenwood, Pa. was one of<br />

40 pa<strong>in</strong>ted with the brand’s famous logo <strong>in</strong> <strong>2018</strong>.<br />

See story, Page 34.<br />

President John F. Stika, Ph.D.

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