20.12.2018 Views

Brand Update 2018: Year in Review

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

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APassion<br />

for Flavor<br />

Cul<strong>in</strong>ary artistry, creative presentations and a spirit of <strong>in</strong>novation<br />

def<strong>in</strong>e the dishes of those who use the Certified Angus Beef ® brand as<br />

their canvas. Build<strong>in</strong>g on the brand’s quality, these vanguards pair<br />

science with art and flavor with feel<strong>in</strong>g to create beef experiences<br />

like no other. The hub of this creativity is the brand’s Wooster,<br />

Ohio, Cul<strong>in</strong>ary Center, with chefs f<strong>in</strong>d<strong>in</strong>g <strong>in</strong>spiration that takes<br />

root on their own menus around the world.<br />

BRAND UPDATE<br />

24

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