20.12.2018 Views

Brand Update 2018: Year in Review

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

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In Another’s<br />

Shoes (or Boots)<br />

BRAND UPDATE<br />

26<br />

Chef Jeremiah Bacon, Oak Steakhouse, Charleston, S.C., and Angus Farmer Kev<strong>in</strong> Yon, Ridge Spr<strong>in</strong>g, S.C.<br />

Its reputation is built on product quality, but people – those<br />

responsible for that quality – rema<strong>in</strong> the core of the Certified Angus<br />

Beef ® brand. From beg<strong>in</strong>n<strong>in</strong>g to end, they keep it alive through<br />

an unrivaled commitment. Often, that’s despite little or no<br />

<strong>in</strong>teraction with those further down the l<strong>in</strong>e. Packer speaks to<br />

distributor, farmer to feeder, but what about some of the less<br />

likely duos?

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