20.12.2018 Views

Brand Update 2018: Year in Review

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

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RANCHER’S MESSAGE<br />

On behalf of the Certified Angus Beef LLC Board of Directors, as we<br />

look back over another record-break<strong>in</strong>g year, it is with great pride we<br />

thank everyone who has a hand <strong>in</strong> it. What makes the Certified Angus<br />

Beef ® brand so uniquely successful are the many layers of the bus<strong>in</strong>ess<br />

that work <strong>in</strong> concert. Each derives great satisfaction <strong>in</strong> what they do,<br />

but also takes a positive <strong>in</strong>terest <strong>in</strong> every other aspect of the supply<br />

cha<strong>in</strong>. That common cause makes each of us an important part of<br />

the brand family.<br />

We have seen the rate of carcasses meet<strong>in</strong>g all of the brand’s standards<br />

soar <strong>in</strong> the last few years from 17% to more than 30%. Angus farmers<br />

and ranchers, both registered and commercial, have embraced the<br />

cont<strong>in</strong>ued production of high-quality Angus beef. We have been<br />

aggressive <strong>in</strong> us<strong>in</strong>g the tools available to us to produce more beef<br />

that meets the brand’s str<strong>in</strong>gent specifications. Those standards,<br />

quality and consistency set it apart from any other branded beef on<br />

the market. Family ranchers have enjoyed the <strong>in</strong>creased demand for<br />

high-quality Angus feeder cattle and registered Angus bulls, and will<br />

cont<strong>in</strong>ue to produce more, and more superior, Angus cattle.<br />

What is so gratify<strong>in</strong>g to ranch<strong>in</strong>g families is that the more we are able<br />

to produce, the more value our partners and staff are able to add to<br />

it. From the feeders, to the packers, to the many different layers that<br />

market the brand to consumers, all with the help of the brand’s expert<br />

staff, we say thank you!<br />

The people I have met and <strong>in</strong>teracted with these last several years have<br />

left a last<strong>in</strong>g impression on me, the brand’s board of directors, and<br />

the entire Angus community. It’s your commitment to the success<br />

of our product, and our drive to live up to those high expectations,<br />

that will keep the Certified Angus Beef ® brand the envy of every other<br />

branded beef program.<br />

As we move <strong>in</strong>to the years ahead, I am confident <strong>in</strong> the cont<strong>in</strong>ued<br />

success and growth of our bus<strong>in</strong>ess, and yours.<br />

David Dal Porto<br />

Oakley, Calif.<br />

Chairman, 2017-18 Certified Angus Beef LLC Board of Directors<br />

BRAND UPDATE<br />

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