Brand Update 2018: Year in Review
The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.
The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.
Transform your PDFs into Flipbooks and boost your revenue!
Leverage SEO-optimized Flipbooks, powerful backlinks, and multimedia content to professionally showcase your products and significantly increase your reach.
C<br />
onnect<strong>in</strong>g with<br />
Global Consumers<br />
Ik<strong>in</strong>ari Steak, known for its “stand and eat” culture, is a sensation<br />
<strong>in</strong> Japan, open<strong>in</strong>g 300 locations <strong>in</strong> just five years. Its concept:<br />
cut steaks to the exact size the customer desires, and charge a<br />
fair price by weight. Its foundation: top-quality, highly marbled<br />
American beef – specifically, the Certified Angus Beef ® brand.<br />
“A lot of people told me that what we wanted to do was crazy,”<br />
says Kunio Ich<strong>in</strong>ose, president of Pepper Food Service, which<br />
owns the cha<strong>in</strong>. “But even though no one had ever done it before,<br />
customers really took to the idea, and we had l<strong>in</strong>es out the door<br />
thanks to word of mouth – even before the unique concept was<br />
covered by the media.”<br />
Customers can choose either Certified Angus Beef ® brand strip, which<br />
they market as “sirlo<strong>in</strong>,” or chuck eye steak, known at Ik<strong>in</strong>ari Steak<br />
as a “wild steak.” For the companies br<strong>in</strong>g<strong>in</strong>g the brand to the<br />
table <strong>in</strong> Japan, the decision to feature it was simple.<br />
BRAND UPDATE<br />
46<br />
Ik<strong>in</strong>ari Steak, featur<strong>in</strong>g premium Certified<br />
Angus Beef ® brand steaks, has achieved<br />
great success <strong>in</strong> Japan and has started an<br />
expansion to the United States.
Change language