20.12.2018 Views

Brand Update 2018: Year in Review

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

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N<br />

ext Generation<br />

Looks Forward<br />

When Sydni Lienemann was a little girl, she and her older sibl<strong>in</strong>gs<br />

used to host their own bull sales. The events didn’t take place <strong>in</strong><br />

the family’s Pr<strong>in</strong>ceton, Neb., barn, but <strong>in</strong> their liv<strong>in</strong>g room. The<br />

“bull” was actually their dog – appropriately named Angus. While<br />

no real money changed hands, Lienemann recalls the “sales”<br />

generated a lot of excitement.<br />

“My oldest sister would always be the auctioneer, and my older<br />

brother would be the r<strong>in</strong>g man, and then I was the showman,”<br />

she remembers. “We sold that Angus dog quite a few times. We<br />

always had a lot of <strong>in</strong>terest <strong>in</strong> him,” she says with a smile.<br />

BRAND UPDATE<br />

54<br />

Dane Haverkamp, Nemaha Valley Cattle Co., Bern, Kan.

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