20.12.2018 Views

Brand Update 2018: Year in Review

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

The Certified Angus Beef ® brand unites a community from gate to plate focused on quality, and is known worldwide as the best Angus beef available. View our 2018 Brand Update for an overview of the people, initiatives and relationships that fueled a 14th consecutive year of growth and the fulfillment of our mission since 1978: to create demand and add value for Angus cattle, and support the family farmers and ranchers who raise it.

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More than<br />

Angus<br />

For those already well acqua<strong>in</strong>ted with the Certified Angus Beef ® brand,<br />

the question posed by Chowhound, a popular website for food<br />

lovers, seems disarm<strong>in</strong>gly simple:<br />

“What’s the difference between Angus beef and ‘regular’ beef?”<br />

The answer, of course, is simple: Angus is a breed of cattle, which<br />

grew popular, <strong>in</strong> part, because of its ability to produce meat with<br />

more flavorful marbl<strong>in</strong>g. And, that’s the answer the reporter shared<br />

<strong>in</strong> a story published over Memorial Day weekend.<br />

“If you’re th<strong>in</strong>k<strong>in</strong>g, ‘Whoa, that’s it? I thought it also meant<br />

someth<strong>in</strong>g about the superiority of the beef,’ trust me,” the piece<br />

cont<strong>in</strong>ued. “You’re not alone.”<br />

Indeed, the confusion is real, even among foodies, meat lovers and<br />

aspir<strong>in</strong>g gourmands, like Chowhound followers. That’s why the better<br />

question is, perhaps, “What’s the difference between the Certified<br />

Angus Beef ® brand and ‘regular’ Angus beef?”<br />

BRAND UPDATE<br />

8

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