Creative HEAD Ireland January 2019

alfolltd

In print•online•everywhere!

€7.50 JANUARY/FEBRUARY 2019

IRELAND

READY

TO DO

DIFFERENT


#REDKENREADY #SHADESEQ #GLOSSLIKEABOSS


STAND OUT

PROFESSIONAL COLOUR IN THE UK IS A GROWING MARKET, NOW

WORTH A STAGGERING £187.9M.* WITH CLIENT VISITS INCREASING,

IT’S ESSENTIAL TO FIND WAYS TO KEEP THEM LOYAL AND VISITING

MORE OFTEN. REDKEN HAS WHAT YOU NEED TO DO EXACTLY THAT.

CREATIVE HEAD ADVERTORIAL

In 2018, consumer awareness of techniques and trends grew at a pace

like never before. Social media now has a huge influence on how clients

get their inspiration – anytime and anywhere. And what’s more, it’s not

just traditional celebrities that are setting the trends, it's given rise to

powerful new professional influencers such as colourists (like you!)

who clients trust when making decisions about their hair. Social is the

leveller when it comes to salon success.

IN 2018, THERE WAS A +714%**

INCREASE IN GOOGLE SEARCHES

FOR “REDKEN COLOUR”

As a large colour conversation takes place online, it’s important to ask

yourself: do you want to stand out from the crowd? First and foremost

you must have a palette that will give you a point of difference. Like

any great artist, your palette helps you create the masterpiece. Easy to

apply, blend and shade match, Redken colour is what you need to deliver

instant colour results and uncompromising shine. Combine this with

trend-led techniques that can only be applied by you, the pro colourist,

and it's clear that Redken gives you the professional edge and will drive

conversation and content online.

REDKEN COLOUR – THERE'S NOTHING

LIKE IT. IT REALLY SETS OUR WORK APART.

Long hailed as the number one colour in the US for its mantra of

colouring differently, Redken colour offers a unique proposition for

salons that dare to be different: Color Gels Lacquers and Shades EQ.

The perfect pair for A-list hair, this liquid colour duo is easy and

effortless to use and will guarantee the most premium results for

colourists seeking to set their shades apart. Its cult following of It-list

colourists is growing daily. Do you want to be part of this growing tribe

and do different? Get ready to shade the nation with Redken,

*Kline Report: Salon Market Insights UK July 2018. **Google Trends Report December 2018


THE PERFECT PAIR

NEW: COLOR GELS LACQUERS

PERMANENT HAIR COLOUR WITH LOW AMMONIA,

INTENSE SATURATION & SHINE. ARE YOU READY?

Redken’s new Color Gels Lacquers offer long-lasting colour

and 100 per cent grey coverage. It’s got a new-generation gel

base that makes it ideal for technique work, with super-fast,

high-precision application from a bottle or a bowl. With up to

four levels of lift, and over 45 shades to choose from, Color Gels

Lacquers offers you endless opportunities to create beautiful,

seamless results.

Advanced

technology with

exceptional results,

offering up to

100 per cent

grey coverage.

Up to four levels

of lift and faderesistant

results

with UV-stable,

long-lasting dye

technology.

Respect hair’s

integrity for

instant glossy

results and healthylooking

shine.


CREATIVE HEAD ADVERTORIAL

FOR A-LIST HAIR

THE ICON: SHADES EQ

THE IT-LIST COLOUR YOU NEED TO CREATE THE LATEST

A-LIST TECHNIQUES YOUR CLIENTS ARE ASKING FOR

Every technique, every client, every colour is covered with

Shades EQ. Shades EQ Gloss offers demi-permanent colour

without lifting hair. The formula is perfect to gloss, refresh, cover

grey, tone, correct, colour… all with a sheer result. With no

ammonia, the gel formula respects the integrity of the hair and

adds unbeatable shine. Shades EQ is colour like no other that

will elevate your salon techniques to the next level.

Guaranteed

even results,

no matter what

hair type you are

working on.

Insta-ready

shine and gloss,

a colour that was

made to be social!

More than just

a toner, there is

nothing that one (or

two!) of these pink

bottles can’t do!


’’

NOTHING BEATS THE SHINE AND HEALTH

LIKE LIQUID HAIR COLOURS! 100%

COVERAGE FROM COLOUR GELS AND

INTENSE SHINE AND CONDITIONING

FROM SHADES EQ GIVES THE PICTURE-

PERFECT RESULT EVERY TIME

’’

MADS-SUNE LUND CHRISTENSEN, JOSH WOOD SALON

AND IT LIST FASHIONISTA WINNER 2018

THE IT-LIST COLOURISTS ARE REDKEN OBSESSED.

’’

WORKING WITH LIQUID COLOURS IS A

TRUE GAME CHANGER! THE EASE OF

CREATING A SEAMLESS BLEND HAS

NEVER BEEN EASIER SINCE THE ARRIVAL

OF LIQUID COLOURS

’’

SAMANTHA CUSICK, INFLUENTIAL A-LIST COLOURIST

AND SALON OWNER


’’

THANKS TO THE UNIQUE LIQUID GEL

FORMULA, COLOURING IN SALON HAS NEVER

BEEN SO EASY. GUARANTEED RESULTS AND

SPEEDY APPLICATION HAS GIVEN MY TEAM

SO MUCH MORE CONFIDENCE

’’

MICHELLE MARSHALL, REDKEN ARTIST

AND SALON OWNER

CREATIVE HEAD ADVERTORIAL

HERE'S WHY THEY CAN'T LIVE WITHOUT LIQUID COLOUR

’’

WITH THE REFLECT OF SHADES EQ

IN A PERMANENT HAIR COLOUR THAT

COVERS GREY, YOU CAN USE COLOR

GELS LACQUERS AT THE ROOT WHILE

REFRESHING WITH SHADES EQ ON THE

ENDS. GENIUS!

’’

CRAIG PURVES, REDKEN COLOURIST, 0NE20NE SALON


IT'S TIME TO ATTRACT A

MORE THAN JUST A TONER, ICONIC SHADES EQ IS THE GO-TO BOT

FOR SHADES THAT

TONE

FOR SHADES THAT

REFRESH

FOR SHADES THAT

GLOSS


NEW COLOUR TRIBE

TTLE FOR EVERY COLOUR, EVERY CLIENT, EVERY TECHNIQUE

FOR SHADES THAT

COLOUR

FOR SHADES THAT

COVER

FOR SHADES THAT

CORRECT


THE IT-LIST

TECHNIQUE PERFECTOR

’’

I HAVEN’T FOUND A GLOSS QUITE LIKE SHADES EQ.

IT’S TRULY IN A CATEGORY OF ITS OWN. IT’S PERFECTION!

TRACEY CUNNINGHAM, REDKEN CELEBRITY COLOURIST

’’

USED BY MORE THAN 10 MILLION COLOURISTS GLOBALLY

OFTEN IMITATED, NEVER DUPLICATED


CAN YOU KICK IT IN 2019?

CELEBRATING 30 YEARS SINCE THE ICONIC SHADES EQ FIRST ARRIVED

IN SALONS, 2019 WILL BE REDKEN'S BIGGEST YEAR YET.

DISCOVER NEW SHADES, NEW MASTERCLASSES AND NEW EVENTS.

MAKE IT YOUR YEAR TO LEARN BETTER, EARN BETTER AND LIVE BEST.

TO KICK OFF, FRESH FROM NYC…

NEW SHADES EQ KICKERS

Explore a bigger palette of possibilities with four NEW high

purity, vibrant shades – yellow, orange, red and violet –

the perfect additive to create unique shades of colour.

Pump it up, personalise it and perfect every colour

with these must-have shades.

TRACEY CUNNINGHAM

NEW & EXCLUSIVE –

TRACEY CUNNINGHAM

COMES TO THE UK!

This February, for the first

time ever, the queen of shades

Tracey Cunningham will be

coming in from LA to host an

intimate masterclass, sharing

her secrets to creating A-List

hair. An event not to be missed,

follow @redken on Instagram

for more information!

*Subject to minimum spend and course availability. Contact your Redken sales consultant for more information


BE DIFFERENT.

BE REDKEN.

TO BE PART OF A NEW-GENERATION COLOUR HOUSE,

CONTACT REDKEN FOR A BESPOKE COLOUR DEMONSTRATION

JOIN THE TRIBE TODAY – EMAIL INFO.REDKEN@LOREAL.COM

FOR MORE INFORMATION

REDKEN.CO.UK REDKEN REDKENUK REDKENUKI


CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

IN CONVERSATION WITH… ZOË IRWIN

Press play on the first of our monthly series of films, which sees

UK editor Amanda Nottage discussing all things hue-related

with the Wella Professionals band of Colour Creatives

I predict a riot! Beauty Underground’s

latest collection blows away the January

blues with an explosion of colour

Do not adjust your sets…

It’s all Creative HEAD,

all the time on new CH Video

It’s time for a change. Visit Salon

Smart and learn how to create a better

business. Tickets are on sale now!

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


Editor’s letter

12

50

As we enter the New Year, you’ve probably starting thinking

about resolutions for self-improvement – but what about your

salon? While spring still seems a long time away, use this time

to plan so that 2019 is your best year yet for business. Consumers

want more from their salon than ever before, so perhaps it’s time to

launch some additional services to your salon menu – turn to page

40 where a host of successful salons share their secrets. And when it

comes to teamwork, nobody knows better than Lloyds Hair, the Most

Wanted Supreme Team winner of 2017 and 2018. When things got tough,

this gang fought hard and came out stronger than ever – find out how

on page 38. And speaking of inspirational, Creative HEAD chatted

to Most Wanted Hair Icon Eugene Souleiman about trends, taking

risks and what it’s like working with the infamous John Galliano.

Meet the man who has captured the imagination of hairdressers

and fashion designers alike on page 44. This year looks pretty

exciting already!

Anna Samson

Editor

54

anna@alfol.co.uk

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

04

CREATIVE HEAD IRELAND


January/February

WHAT’S INSIDE

In print•online•everywhere!

38

€7.50 JANUARY/FEBRUARY 2019

IRELAND

JANUARY/FEBRUARY 2019

WHAT LLOYDS DID NEXT

Lloyds Hair in Waterford pulls together in adversity to

show what it takes to be a Most Wanted Supreme Team

CREATIVEHEADMAG.COM

READY

TO DO

DIFFERENT

ON THE COVER

Hair by Redken

40

46

FASHION

Most Wanted Hair Icon Eugene Souleiman

delivers texture with a playful edge

IMPROVE

YOURSELF

Take the opportunity to

expand your salon and give

clients exactly what they want

EDITOR

ANNA SAMSON

ART DIRECTOR

NICK JABBAL

DIGITAL DESIGNER

EVA VESTMANN

CHIEF SUB EDITOR

ADAM WOOD

EDITOR IN CHIEF

AMANDA NOTTAGE

ADVERTISING

LAURA TUCKER

CLASSIFIED EXECUTIVE

DAVID HAMMOND

CONTRIBUTOR

DEBORAH MURTHA

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD Ireland

21 The Timberyard,

Drysdale Street,

London, N1 6ND

+44 20 7324 7540

anna@alfol.co.uk

Creative HEAD Ireland is published

6 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this magazine

may be reproduced without prior

permission of the publisher. All

information correct at time of going

to press. Printing by Buxton Press.

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

CREATIVE HEAD IRELAND

05


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

ICONS HONOURED

AND STARS BORN

AT IHF AWARDS

MORE THAN 200 members of the

hairdressing industry gathered together

in the Gibson Hotel in Dublin for the 2018

Irish Hairdressers Federation Icon and

Star Team Awards. The Icons section of

the event celebrated the truly outstanding

in the world of Irish hairdressing. Mark

O’Keeffe, owner of Sugar Culture salons,

accepted the IHF Icon Business Award,

while Joanne O’Neill, owner of Joanne

O’Neill Hairdressing in Antrim, scooped

the IHF Icon Award. Paul Davey from

Davey Davey Hair took home the IHF

Social Media Award in recognition of the

innovative Hairdressing Live, an online

platform that enables hairdressers to

watch tutorials from industry experts.

The new IHF Star Team was also

announced. They are (pictured below,

from left to right): Jodie Quinn of House

of Colour, Stephanie Thompson of Zinc

Hair & Beauty, Jade Condron of Indigo

Hair & Beauty and Cara Finlay of Sarah

Mason Professional. The first ever IHF

Gents Star Team was revealed, too, made

up of Lewis Griffin of The Academy

Barber, David Boardman of Dylan

Bradshaw, Sarah Kelly of Lloyds Hair

Waterford and Christina Timlin of Society

Salon. The IHF Star Team will enjoy a year

of education, training and shoots.

TRALEE STYLIST IMPRESSES

WITH CREATIVE VISION

LORRAINE HORAN OF The House of Glamour in Tralee was revealed as the

overall winner of milk_shake Creative Vision Live 2018, fighting off international

competition. She impressed at the Irish heat, which took place at The Wright Venue

in Dublin and was hosted by milk_shake education managers Becky Wardrop and

Ricky Younis, before being awarded the top prize. Becky said of Lorraine’s win:

“Her interpretation of pop art, her colouring and styling skills and her presentation

were all outstanding. Creative Vision Live is just the beginning of Lorraine’s

journey and we can’t wait to see what happens next.” Also at the event, milk_shake

ambassadors David Vault Baker, Shelley Pengilly, Julian Dalrymple and Andrew

Smith presented their colourful creations in a section entitled Colour Nation, giving

a dose of inspiration to all there.

Start 2019 with a clean, green

slate. The Kemon Bellessere

range is inspired by nature,

and uses precious argan

and flax oils to care for the

hair. We love the night treatment –

this velvety-smooth formula soaks into

strands overnight for gorgeously soft hair.

RRP from €13.95

xpertpro.ie

06 CREATIVE HEAD IRELAND


#CHedit

Will Young, Catherine Handcock and Paul Percival

Will Young pops up at Coterie

THE COTERIE’S EDINBURGH POP-UP delivered a very special surprise guest… singer,

songwriter and actor Will Young! Hosted by Creative HEAD Ireland publisher Catherine

Handcock, Linton & Mac co-founders Jennifer Linton and Joanna MacDonald shared insight

into what makes their Aberdeen salon so successful, joined by their colour expert, Sarah

Black. Paul Percival, one half of London salon group Percy & Reed, shared his concern for the

younger generation and their mental health, a subject close to the heart of his long-time client

and good friend, Will Young. Rounding off the night, Most Wanted Male Grooming Specialist

Jody Taylor spoke of his time as a session stylist and the launch of his own product line,

Taylored London. After drinks, guests left armed with a gift from event sponsor BaByliss PRO.

MY months

AHEAD

What January

and February

have in store for…

GER HENNESSY

HENNESSY HAIR

STUDIO

I was recently chosen

to be part of the Alter

Ego International

Technical Team! In

January I will be over

in Italy for Train the Trainer

sessions with Leonardo Rizzo

of Sanrizz. I’m excited as I

will learn all new cutting and

colour techniques that I can

bring back to my salon and

use as an educator to train in

other Alter Ego salons.

HANNAH MCARDLE

VIBE HAIR SALON

We are very excited for

2019 as we have a lot

of education projects

lined up. The whole

team, including myself,

are going to complete

the ALFAPARF Milano

Colour Masters Degree,

beginning in mid-January.

This will be my second time

doing this degree, and I

believe it is a game-changer.

Education and training is

essential in our industry.

CREATIVE HEAD

VIDEO LAUNCHES

BURSTING WITH videos from top hair

artists from around the word, Creative

HEAD Video is the place to explore new

trends and new ideas. Watch action

from Creative HEAD events such as

Most Wanted, Salon Smart and The

Coterie, or delve into the minds of

your hair icons with exclusive, behind

the scenes footage. Expertly created,

beautifully filmed and ready to watch,

it’s waiting at creativeheadmag.com/tv –

just press play!

IHF SPARK SESSIONS

DAZZLE AGAIN

THE SECOND IHF Spark Session for female

business leaders to provide inspiration and discuss

their success and motivations took place at Lloyds

Hair in Waterford. Hosted by David Campbell, IHF

president and co-director of the House of Colour salon

group, the panel featured (pictured above, from left

to right): Lisa Eccles of Zinc Hair & Beauty, Katrina

Kelly of Cut_Social, Anna Furlong of Anna Furlong

Hairdressing, Danielle Kennedy of Lloyds Hair and

Samantha Byrne of Vanilla Hair Design.

CLUB

creativeheadmag.com/club

JOIN US! Become a

member of the Creative

HEAD Club and get six

issues of the magazine for

£10, along with the chance

to win opportunities and

exclusive giveaways. Visit

creativeheadmag.com/store

for more details.

CREATIVE HEAD IRELAND

07


Have you seen the size

of the teeny-tiny bonds on the

new Pro Tip extensions from

Remi Cachet? Smaller than a

10 cent piece! Clients will love

the natural feel…

IN-SALON SERVICE

+44 1642 867213

remicachet.com

Keep the

pampered-atthe-salon

feel

going strong

with Number

One, the first

hair perfume

from Great

Lengths. The

peony and

lime blossom

fragrance is also infused with

keratin to help to leave hair

softer and shinier.

RRP €28.91

01 513 4153

greatlengthshair.co.uk

OSiS+ Session Label

Super Dry Memory

Net from Schwarzkopf

Professional gives

incredible, instant hold

that’s flexible enough to

brush through without

losing shape.

RRP €13.05

+44 800 526741

schwarzkopfpro.com

Ideal for medium to

longer length hair,

lightweight Fiber

Grooming Foam

from American Crew

delivers manageable

volume and

lived-in texture.

RRP €14.90

01 8869300

americancrew.com

Newly revamped Pro Fiber from L’Oréal Professionnel

boasts next-level shampoos and masques

reformulated with new APTYL 100 technology to help

seal and repair damaged hair fibres.

RRP FROM €16.60

01 604 5918

lorealprofessionnel.co.uk

The Precious Natures range of

professional colour from ALFAPARF

Milano has welcomed a new collection,

ideal for winter. The four new Cool

Naturals shades are perfect for clients

who want their hair to look frosty yet

fancy, and are infused with chestnut –

renowned for its repairing action. The

four new colours join a range of 53 tones

in the Precious Natures range, which

take inspiration from healthy foods to

deliver colour that’s gentle and bright.

Free from ammonia and PPD, they’re

ideal for clients who want to start the new

year with a new colour that’s gorgeous

without being damaging.

IN-SALON SERVICE

045 856490

xpertpro.ie

COLOUR

When combined with the full SP range, SYSTEM

Man offers more than 262 million possible product

combinations, perfect for the personal touch.

IN-SALON SERVICE

1800 246100

systemprofessional.com

New from milk_shake’s

Lifestyling range are Strong Eco

Hairspray, Curl Perfectionist

cream and Let It Shine mist.

RRP FROM €16.69

01392 365177

red-hotproducts.com

Get creative with the expansive

TIGI Copyright Custom Create

range. With a variety of flexible

styling formulas, the only limit

is your imagination.

RRP FROM €17.90

01525 621460

tigiprofessional.com

Banish brittle blondes with

Pureology’s Strength Cure Best

Blonde range, which corrects

tones and repairs damaged

strands, with AstaRepair.

RRP FROM €20.50

+44 845 6000815

pureology.co.uk

08

CREATIVE HEAD IRELAND


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

Mixing the best of styling

products and the refreshing

aspect of dry shampoo, the new

Redken Dry Texture collection is

ideal for embracing personal style

and natural texture. Premiered

backstage at the Coach S/S19

show for NYFW, Redken creative

director Guido Palau used the

new collection for the perfect

effortless vibe. The Dry Shampoo

Powder 02 is the love child of dry

shampoo’s lift and texture, with

the precision and lightweight

feel of a styling powder. Need a

bit more grip? The innovative

Dry Shampoo Paste 05 gives

amazing root lift and absorbs

impurities, with plenty of

flexibility so clients can style to

their heart’s content, while ontrend

charcoal helps to absorb

excess oil for a relaxed

matte finish.

RRP FROM €26.10

01 604 5918

redken.co.uk

IT’S ALL ABOUT... COLOUR POPS

IGORA Vibrance

from Schwarzkopf Professional

has experienced a cuttingedge

upgrade for a more

versatile formula with a supershiny

finish. All the colour fun,

turned up to the max.

IN-SALON SERVICE

+44 800 3286920

schwarzkopfpro.com

Opal-Essence by Illumina

Color has colours that

magically reflect both warm

and cool tones with zero

depth and sci-fi shine – a

futuristic colour update

from Wella Professionals.

IN-SALON SERVICE

1800 246100

wella.com

CREATIVE HEAD IRELAND

09


LIFE

LESSONS

CHELSEA

KEARNEY

BLOWN AWAY

Step away from social

media. Sometimes we need a

break and to stop comparing

ourselves to others. After all,

people only show what they

want you to see.

You’re never really qualified.

It doesn’t matter how long

you’re in the industry or how

much experience you have,

there is always something

to new to learn. Time spent

training is time well spent.

Teamwork makes the dream

work. I am lucky to have

people that share the same

work ethic as me – surround

yourself in positivity.

Likes don’t equal happiness.

I’ve had 20 likes and 2,000

likes on work I’ve done and

I’m proud of both. Sometimes

a cup of coffee gets more likes

than a six-hour colour correction

– don’t take it personally!

Sometimes it doesn’t work.

I’ve had a hair salon for nearly

10 years, and I’ve had some

amazing highs but also some

lows. Running a business is

hard – just take the bad with

the good and move on.

THE BUSINESS EDIT

SHOULD SALONS

AGREE TO COLOUR

SERVICES FOR

UNDER-16S?

THE PAST YEAR has been an explosive one

for colour in salons, driven in no small part

by the flood of beauty images on Instagram

and Pinterest.

As under-16s are huge users of social

media, it’s understandable that many want

the colour transformations they see – and

would happily hit up the Bank of Mum and

Dad to get it done professionally.

However, the European Commission

insists that all permanent hair colours carry

warnings that they’re not intended for use

on children under the age of 16, whether

the colour comes in DIY boxes or is used

by salons. The aim of these warnings is to

lower the risk of young people becoming

sensitive to permanent hair colours. Almost

all permanent hair colorants include PPD,

which is most often associated with allergic

reactions to hair colour, and the younger

that a person starts to use permanent hair

colour, the higher the probability that they

may develop allergies to these products.

Hair colour allergies are a serious matter;

they can range from itching, rashes and

swelling to breathing difficulties and even

being hospitalised.

One of the queens of Instagram colour

transformations, Most Wanted Colour Expert

Sophia Hilton, admits she doesn’t colour

under-16s because of insurance issues,

but would like to. “We need to move with

times, kids are not kids anymore. Why are

we always so slow to recognise change?”

she asks. Conor Doyle, senior colourist

and educator at Peter Mark, agrees that

the hairdressing industry ought to move

with the times and give credit to creative

teenagers who want to look their best. “It’s

something I’ve actually changed my mind

on recently,” he says. “A first, seeing a kid

run around with rainbow fantasy locks

freaked me out – how irresponsible – and

then I reflected on 13-year-old goth-me

and how much I would have resented that

opinion. It’s only hair and why shouldn’t

kids be allowed express themselves?”

However Conor admits that it’s important

to follow the lines set down by insurance

companies. “I actually thought it was illegal

to colour hair on those under the age of

16 until recently. It’s not, but insurance

companies will usually not cover you for

under-16s due to the risk of allergic reaction.

And that’s why I wouldn’t take it on myself.”

“We offer low maintenance colour services

for teens from 15 years of age with their

parent’s or guardian’s consent,” says Karen

Whelan, director at The Colour Room at

Aidan Fitzgerald. “We inform them a skin

test must be done and explain that longterm

colouring can damage hair.”

So what advice can hairdressers give,

when the pressure for young people to

change their appearance can be so strong?

“If under-16s do choose to colour their

hair, it should be done in a way that’s safe,

temporary, low maintenance and low risk

–- please nobody take a 13-year-old for a full

bleach and tone!” says Conor. “Perhaps they

could use gentle, vegetable-based, direct

dyes only towards the end of the hair and a

patch test should always be done first.”

“We don’t colour under-16s and would

always advise them not to do it,” says Ger

Hennessy, owner of Hennessy Hair Studio.

“But, in an age when social media is so

pervasive, we try to compliment under

16s on their natural hair to boost their

confidence.” With the right pep talk, a cool

cut and an on-trend style, you can make

clients feel fantastic without any risks.

10

CREATIVE HEAD IRELAND


#CHedit

WHY DID YOU WANT TO BE A BARBER?

I was always an artist, not an

academic. I struggled in school, so I

knew college was not for me. I would

head into town every couple of weeks

to get my hair cut – the place I went

was Cut & Sew in Temple Bar. The

atmosphere in the shop was always

buzzing, and the staff there had a

passion for what they were doing.

It was where I wanted to be.

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

I worked at a charity event set up

by Jason Brophy, a barber I look

up to. I was given the opportunity

to work alongside him for the day

and, after the event, Jason told me

I had potential and later asked me

if I would be interested in working

with him. My other main highlight is

more recent – joining Cut & Sew, and

working in the Dundrum shop.

JAKE KEATING

AGE: 21

CUT & SEW, DUBLIN

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

I would like to be working for myself, with my

own shop and a dedicated team of barbers. It

would also be great to have my own education

courses to teach the next generation of barbers

who are as eager to learn as me.

WHAT IS YOUR DREAM BARBERING GIG?

It would be to share a stage with talented

barbers from around the world at a

convention where we could share our skills

and experiences with people who have the

same passion. I want to inspire others.

11


#CHedit

Inside

story

MASK HAIR DUBLIN

After 30 years in the hair and make-up industry, Valerie Patterson decided

that it was time for a new challenge – launching a new salon in partnership

with her brother, Ray. Her vision was to create a one-stop shop where style

meets relaxation. “I love to do the ‘overall look’ – cutting, colour, Great Lengths

hair extensions and make-up, all in a relaxed atmosphere,” says Valerie. She

found the perfect space on Grafton Street, Dublin, overlooking College Green.

“It has big windows and high ceilings but very little wall space so I had to be

inventive,” she says. The siblings worked together for two months to fi nish the

decorating themselves. “I did the wall painting – there are astrology signs and

freehand designs,” Valerie says. There are also plenty of fl owers and greenery

to bring a little bit of the outdoors inside, and Valerie’s favourite section of the

salon is the tiled back wall. “I’ve always loved metal ceiling tiles so I ordered

them online from Florida and cut and fi tted them myself.” And you can’t forget

the show-stopping centrepiece – the huge, sparkling mask that gives the

salon its name. “I found the mask in Spain and had it shipped over. Then we

put LED lights and mosaic tiles behind it. I love an art project!”

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12 CREATIVE HEAD IRELAND


FRESH,

FORWARD-THINKING

AND HUNGRY

SESSION’S

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MEET THE NAMES STORMING THE SESSION SCENE – ON SHOOTS, ON SET AND AT SHOWS. THEY ARE INCREDIBLY AMBITIOUS AND

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RYAN STEEDMAN

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Headmasters

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Session stylist

ANGEL MONTAGUE SAYERS

Sally Montague

Hair Group

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FANTASTIC

HAIRDRESSER

AWARDS

READY,

STEADY,

GO!

The

world class hair show is back.

With a new venue and exceptional

displays of creativity, it’s fair to say this

year’s ALFAPARF Milano Fantastic

Hairdresser Awards lived up to its hype.

The competition saw talent from all

over the country come together at the

RDS in Dublin to compete – and the

judges had their work cut out picking

winners from more than 400

entrants. Let’s meet the

names you need to know…

14

CREATIVE HEAD IRELAND


CREATIVE HEAD IRELAND

15


Linda Morgan

The Greene Room

FANTASTIC

HAIRDRESSER

AWARDS

Ikon Hair Design

Fergal O’Connor

THE

TOP

TEN

When you get 1,200 hairdressing fanatics together

in one room you’re guaranteed to see spectacular

things happen – but nothing could prepare you for

the wonders in store at the 2018 ALFAPARF Milano

Fantastic Hairdresser Awards. Competing for 10

titles, Ireland’s top hairdressers had been preparing

for months in anticipation of their chance to shine

in front of a panel of internationally renowned

judges. This expert line-up was made up of Joseph

Koniak, renowned for his work in fi lm and television,

ALFAPARF Milano international creative stylist

Alessandro Fratini, art director of Electric Hairdressing

London Sean Dawson, ALFAPARF Milano international

education manager Vivica Davies, and Alan Edwards

of Alan Edwards Salons. TV’s Brendan Courtney

hosted the evening awards, which saw Ireland’s

fi nest hairdressers collect their trophies. And as if that

wasn’t enough, the cherry on top was Go Modern,

the show art directed by ALFAPARF Milano global

ambassador Paul Stafford, who exclusively took us

behind the curtain to see how the whole spectacle

came together…

16 CREATIVE HEAD IRELAND


Chloe Nolan Kelly Hogan

Heather Sheehan receiving the

award for Stephanie O’Keeffe Hannah Kavanagh

Denise Phillips

Ciaran O’Dowd

AND THE WINNERS ARE…

FANTASTIC STYLIST AWARD

Denise Phillips from Pelo Hairdressing, Newbridge, Co. Kildare

FANTASTIC HAIR COLOURIST AWARD

Stephanie O’Keeffe from Guapa Hair Salon, Cork city

FANTASTIC FANTASY HAIR STYLIST AWARD

Hannah Kavanagh from Black Amber, Gorey, Co. Wexford

FANTASTIC LONG HAIR STYLIST AWARD

Chloe Nolan from Vanilla Hair Salon, Carlow

FANTASTIC GENTS HAIR STYLIST AWARD

Fergal O’Connor from Origin Hair Design, Cork city

FANTASTIC JUNIOR AWARD

Kelly Hogan from Rustiq Salon, Co. Carlow

FANTASTIC SALON AWARD

Ikon Hair Design, Oliver Plunkett Street, Cork city

FANTASTIC HAIRDRESSER AWARD

Linda Morgan from Rustiq, Co. Kilkenny

FANTASTIC MARKETING AWARD

The Greene Room, Killaloe, Co. Clare

ALFAPARF MILANO INIXIA PHOTOGRAPHIC AWARD

Ciaran Dowd, Occasions Hairdressing, Naas, Co. Kildare

CREATIVE HEAD IRELAND

17


FANTASTIC

HAIRDRESSER

AWARDS

THE

MODERN

WAY

For

an event that celebrated the best hairdressers of

here and now, Go Modern was a fi tting show to fi nish

the evening. Paul Stafford, ALFAPARF Milano global

ambassador, has always been fascinated with mod style,

and looked to the cultural movement to inspire him. “I set

myself the challenge of coming up with a new perspective,”

Paul explains. “I wanted something that was credible and

unique, but still tipped its hat to what I believe is one of the

most inspirational subcultures in the world.” Having grown

up in Belfast in the ’70s and ’80s, Paul decided to use

his own experiences of the mod revival as a springboard

to tell a story. The show opened with a short fi lm of a boy

getting ready for school who wanted to be like the older

kids – refl ecting how Paul felt growing up. Then the hero

of the show was introduced, a model with pure white hair

that was shaved live on stage by a gang wearing suits. The

haircuts, in true mod style, were sharp, classic and stylish.

Led by Paul, the ALFAPARF Milano Nexxt Generation

Style Ambassador Creative Team sent models down the

catwalk with short bobs, geometric shapes and fl ashes of

red and yellow. “It was important that the hair was right – it

shouldn’t be avant-garde, it shouldn’t be too stylised,” Paul

added. “The biggest challenge I faced was making it not

look naff .” And the risks paid off, with a standing ovation

to end the evening. In the ALFAPARF Milano spirit, classic

techniques and shapes make true contemporary style.

18

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CREATIVE HEAD IRELAND

19


Winning L’Oréal Colour Trophy is amazing –

everyone knows who wins that award! Since the

win we’ve been to Paris to shoot our model and

we’ve done a shoot for Life magazine. We’ve also

been teaching in the L’Oréal Academy in Dublin

and in L’Oréal salons across Ireland

LAURA REID AND JAMES COLEMAN, BROWN SUGAR DUBLIN

#LCT19

SHOW YOUR

true colours

THE L’ORÉAL COLOUR TROPHY IS THE WORLD’S

LONGEST-RUNNING LIVE HAIR COMPETITION AND

IT OPENS FOR ENTRIES THIS JANUARY – GET READY

TO COLOUR YOUR WAY INTO THE HISTORY BOOKS

20

CREATIVE HEAD IRELAND


CREATIVE HEAD ADVERTORIAL

*Open to Irish residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries must be

uploaded onto lorealcolourtrophy.ie by 18/02/19 and must use only L’Oréal Professionnel products. Entry photos must be in colour. Winning

team receives the 2019 Award for the relevant category and the chance to attend other events. See lorealcolourtrophy.ie for full details and

terms and conditions. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.

IT’S A MOMENT that stays with you for life. Between the thunderous

applause, the lights, the confetti and the weight of the trophy in

your hand, there’s the realisation that things will never be the same

again. There are few competitions which instil such a feeling as

winning the coveted L’Oréal Colour Trophy award sets you on the

path for colour stardom…

With incredible levels of detail, technical know-how and trendsetting

prowess expected, the stakes are high. Challenge yourself to

create a look that will have new clients stopping in their tracks and

rushing in to book an appointment.

To gain an edge on the competition you’ll need to have a passion

for every shade in the spectrum, a unique eye, and technical skills to

put others to shame. The same is true for if you want to show off your

grooming prowess for the Men’s Image Award. For any young guns

under the age of 25 with blazing colour ideas, you might just have

what it takes to win the STAR Award. The L’Oréal Colour Trophy 2019

is open for entries on 2 January. Not a L’Oréal Professionnel salon?

No problem! If you have the idea and use a L’Oréal Professionnel

colour, then the judges want to see what you can do. The time has

come to colour up a storm…

HOW TO ENTER* #LCT19

1. Head to lorealcolourtrophy.ie

2. BUILD your personal profile

3. Choose your CATEGORY to enter

4. COMPLETE your entry form online

and upload your photo (must be no

more than one year old)

5. CONSULT full L’Oréal Colour

Trophy Terms and Conditions

6. Submit your application by

18 February 2019

IS 2019

YOUR YEAR?

Visit

lorealcolourtrophy.ie

to enter NOW

For more information, call 01 6045918 or visit lorealcolourtrophy.ie

lorealpro @lorealprouk /lorealprofessionnel.uk #Lorealproire #LCT19

CREATIVE HEAD IRELAND

21


YES.

IT’S OPEN

YES.

IT’S OPEN

In it’s 53rd year, the longest-running live hairdressing competition

the L’Oréal Colour Trophy, is now open for entries.

Will you be this year’s winner?

ENTER NOW*

lorealcolourtrophy.ie

#LCT19

#lorealproire

@lorealpro

*Open to Irish residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries

must be uploaded onto www.lorealcolourtrophy.ie by 18/02/19 and must use only L’Oréal Professionnel products. Entry

photos must be in colour. Winning team receives the 2019 Award for the relevant category and the chance to attend other

events to include an overnight European trip. See www.lorealcolourtrophy.ie for full details and terms and conditions.

Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.


SHOW YOUR TRUE

COLOURS

image: Grand Final 2018

Hair by Alan Edwards’ Artistic Team


MAKE TIME

HOW TO CREATE SUCCESS WITHIN YOUR

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MINDS. EXPERT INSIGHT

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WEEKEND PASS / £295 plus VAT*

A trip to Salon Smart – held in the four-star luxury

of the Park Plaza London Riverbank hotel –

is your opportunity to recharge both your

body and your business mind. In just 36 hours.

Weekend Pass ticket-holders will enjoy a

spacious room complete flat-screen TV, free Wi-Fi,

air-conditioning, a generous-sized bathroom,

either with walk-in shower or a tub with overhead

shower, and bespoke Salon Smart express

check-out. Room upgrades are also available –

choose from river views, executive suites and

access to the executive lounge (just ask when

you book your Weekend Pass). Plus, there’s a

state-of-the-art fitness centre, an indoor pool

and a stunning bar on the hotel’s first floor,

complete with floor-to-ceiling views overlooking

the Houses of Parliament and the River Thames.

TWO-DAY PROGRAMME

TICKET INCLUDES:

• ALL MAIN STAGE SESSIONS

• MEET & MIX

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• OVERNIGHT STAY WITH FULL ENGLISH

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24-25 March 2019

THE PARK PLAZA LONDON RIVERBANK HOTEL

BOOK NOW – CALL +44 1434 610944

WEEKEND PASS £295 plus VAT* or buy two for £450 plus VAT** DAY PASS £100 plus VAT

More details at creativeheadmag.com/salonsmart

•Based on single room occupancy ••Two delegates share a twin/double room


RUNWAY REBEL

Beautiful bold fashion toning for a head-turning look

“Not only is the new demi-permanent IGORA Vibrance from Schwarzkopf Professional simply stunning,

the colour range also off ers our clients more opportunities to trial fresh new looks without the permanent

commitment. The new range is showcased through a beautiful bespoke appointment service menu that

allows our clients to pick their IGORA Vibrance look. My favourites include ‘Paint me Pastel’, which off ers

playful pastel tones, and ‘Runway Rebel’ for bold fashion looks!”

DYLAN BRITTAIN, SCHWARZKOPF PROFESSIONAL IRELAND AND UK AMBASSADOR

ONE TWO GORGEOUS

A complete colour refresh with irresistible shine

BREAK THE BRASS

Neutralising tone-on-tone colour for blonde perfection

30

CREATIVE HEAD IRELAND


GIMME MORE!

SOCIAL MEDIA IS BOOSTING YOUR COLOUR BUSINESS – AND YOUR CLIENTS ARE READY

FOR MORE. SO (DOUBLE) TAP INTO THE WORLD OF IGORA VIBRANCE, THE STATE-OF-THE-

ART MOISTURISING DEMI-PERMANENT HAIR COLOUR FROM SCHWARZKOPF PROFESSIONAL

THAT GIVES YOU MORE POWER TO YOUR COLOURING ELBOW!

CREATIVE HEAD ADVERTORIAL

BEAUTY IS IN THE eye of the beholder, but #haircolour is in the

hands of the Instagrammer. Social media has contributed to a huge

surge in demand for salon colourists to recreate the looks their

clients have seen online. And with the photo-sharing app providing

a treasure trove of balayages, ombrés, denim highlights and magical

rainbow locks to choose from, there’s no sign of this trend slowing

down – in fact, it’s getting more creative and fast-moving

by the day!

Inspired by the ideas and images they’ve seen on Instagram,

clients now want to be able to change their hair colour without

either having to wait, or to the long term commitment of permanent

colour. And of course they never want to compromise the condition

of their hair. Well, why would they?

That’s what makes new IGORA Vibrance so exciting. Schwarzkopf

Professional have given their demi-permanent colour a cuttingedge

upgrade, setting new industry standards with innovative

technologies and consistencies that mean IGORA Vibrance can

now do even more – all while being extra-gentle on hair!

GLOSS BOSS

Glossed-up balayage with outstanding shine

PAINT ME PASTEL

Multi-faceted pastel toning creates a playful result

TEMPTING TONES

Placements of vibrant colour for an eye-catching twist

CREATIVE HEAD IRELAND

31


32

CREATIVE HEAD IRELAND


SO WHAT’S NEW?

NEW IGORA VIBRANCE IS AN ADVANCED MOISTURISING DEMI-PERMANENT HAIR COLOUR WITH

A LIQUID FORMULA THAT CAN TURN INTO A GEL OR A CREAM. THIS MEANS YOUR CLIENTS

CAN EXPECT MORE, AND YOU CAN DELIVER MORE…

CREATIVE HEAD ADVERTORIAL

MORE PERFORMANCE – up to 100 per cent more INSTAShine

(versus untreated hair) with increased hair protection, thanks to

the Moisturising Protecting Complex with AQUAXYL Technology.

This innovative technology controls the hair’s inner moisture level to

stabilise the internal structure of each hair fibre, protecting against hair

breakage and creating a clean canvas for an even colour result. The

alcohol-free formula is enriched with Vitamins B3 and B5, helping to

shield the surface of the hair and creating a beautiful, vibrant shine.

MORE CONVENIENCE – the new liquid formula with a 1-to-1 mixing

ratio is easier to formulate, faster to mix and more efficient to apply.

MORE VERSATILITY – the state-of-the-art Activator system allows

you to choose between a gel or a cream consistency. Choose the

IGORA Vibrance Activator Gel, containing a gelifying agent that creates

a unique gel consistency, for bottle applications and quick services

at the backwash. Or switch to the IGORA Vibrance Activator Lotion,

whose special thickening agent transforms the liquid colour into a

cream consistency, for faster applications and ease of use.

MORE CHOICE – you now have access to a full range of demipermanent

colour services, including Dual System Application,

Tone-on-Tone, Pastel Toning, Neutralisation/Colour Correction,

Colour Refreshing and Clear Glossing. Matching harmoniously with

IGORA Royal shades, the 68 IGORA Vibrance shades include IGORA

Vibrance Clear 0-00, a non-pigmented formulation that can be used

as a stand-alone gloss upgrade after every colour service, or to dilute

IGORA Vibrance shades to reduce depth and intensity and to create

pastel tones.

The new unique consistencies now available with IGORA Vibrance

mean you can adapt this innovative, versatile product and the

techniques you use to create beautiful colour results that are infinitely

personal and endlessly changeable. Schwarzkopf Professional

developed IGORA Vibrance to reimagine demi-permanent hair

colour – helping you deliver more to your clients and creating more

opportunities to build lucrative colour business in your salon.

ARE YOUR CLIENTS READY FOR MORE? RE-IMAGINE DEMI-PERMANENT HAIR COLOUR –

VISIT SCHWARZKOPFPRO.COM AND FOLLOW THE VIBRANT COLOUR MOVEMENT VIA

#MOREVIBRANCE @SCHWARZKOPFPROUK

CREATIVE HEAD IRELAND

33


THE FUTURE

THINK YOU KNOW THE WELLA TRENDVISION AWARD? THINK AGAIN!

GET READY TO SHAPE YOUR FUTURE…

AT THE WELLA TRENDVISION AWARD UK & Ireland Gold winners’ mentor day at the Wella World Studio London, the lucky Irish champions

recreated their winning looks for a photo shoot with industry photographer Kevin Luchmun. Not only did they receive the digital images from

the shoot to add to their portfolio, the incredible looks created by Ireland Creative Vision Gold winner Kerry Moody, DKY Hair and Ireland

Color Vision Gold winner Leandro Santana Santos are also featured in print here!

Ireland Gold Color Vision winner: Leandro Santana Santos, Decode Hair

Ireland Gold Creative Vision winner: Kerry Moody, DKY Hair Company

To be in with a chance of experiencing an amazing shoot like this, take the first step and book

a space on the Wella Create Your Look sessions at the Wella Studio Dublin

34

CREATIVE HEAD IRELAND


IS HERE

CREATIVE HEAD ADVERTORIAL

1. CHOOSE YOUR CATEGORY

NEW! COLOR ARTIST OF THE YEAR

Create a beautiful colour that complements the

model’s haircut and individual style. Use expert

technique, placement and a beautiful finish.

Please do not enter hair-up or braided looks –

take inspiration from TrendVision Award

mentors and the worlds of hair, art and fashion.

NEW! CREATIVE ARTIST OF THE YEAR

Highlight your expertise, skill and flair,

celebrate the beauty of your model and

complement her style, as well as her hair

colour. Please do not enter avant-garde looks

– showcase your creative vision and take

inspiration from TrendVision Award mentors

and the worlds of hair, art and fashion.

MALE GROOMING

Create a total men’s look, exhibiting excellence

in craftsmanship for cut, colour and finish, and

take inspiration from current barbering trends.

RUNWAY

Showcase your creativity and push the

boundaries with an editorial long hair or

hair-up look. Showcase beautiful style and

finish, with the option to add hair extensions

and pieces.

KEY DATES FOR WELLA

TRENDVISION AWARD DATES

• 6 February – photographic entries open online

• 5pm 20 March – photographic entries close

• 4 April – photographic results announced

• 19 August – Ireland Heat

• 30 September – UK & Ireland Final in London

2. CREATE YOUR LOOK

Get your TrendVision Award journey off

with a bang with Wella’s Create Your Look

sessions. If you’re looking for advice on

photography, lighting and how to make

your entry stand out from the crowd, then

you’re in luck. These tailored sessions

are designed to equip you with everything

you need for your TrendVision Award 2019

entry. At the end of the two-hour slot

you will receive a digital photograph of

your completed look, along with a digital

toolbox to help you make the most of your

entry. For 2019, Wella has teamed up with

iconic industry photographers Kai Wan of

p.kai hair and Kevin Luchmun.* But that’s

not all – Emma Summersby, director of

Summersby Media, is also available to

advise on raising your profile. For the

first time, you can now use EventBrite to

book your place. Simply search for ‘Wella

Create Your Look’ and you can book in

your own time, online.

3. UPLOAD YOUR ENTRY

Submit your photographic entry online from

6 February to put yourself in the running for

the Ireland Heat. Good luck!

MEET THE

PROFESSIONALS

Kai Wan

Kevin Luchmun

Emma Summersby

¤50 exc. VAT

To book your place,

head online to eventbrite.com

and search ‘Wella Create Your Look’

*Photographers subject to change. All cutting and colouring must be done prior to session. Only hair, make-up and outfit styling on the day

For more information, visit wella.com or contact the Wella Events Team

on 01 416 0900 or wellaevents@cotyinc.com #TVA

CREATIVE HEAD IRELAND

35


Image: Wella Professionals Style Council, photography by Barry McCall, post-production by Dylan Madden.

Clothes: sunglasses by Om Diva, dress by Zara, scarf by Róisín Gartland.

GET THE WELLA EDUCATION BOOK 2019 AT WELLA.CO.UK/EDUCATION

36

CREATIVE HEAD IRELAND


LET’S GO

COLOUR

CREATIVE HEAD ADVERTORIAL

CRAZY

IT’S TIME TO DIVE INTO TOMORROW’S WORLD OF COLOUR WITH THE LATEST

INSPIRATIONAL COURSES FROM WELLA EDUCATION #WELLAFAMILY

There has never been a more exciting time to be a

colourist. You've got better-than-ever formulations,

innovative techniques transforming the colour

landscape and millions of posts on social media

from colourists and clients illustrating how

obsessed we all are! Wella Professionals’ tailormade

education packages combine courses to make

you an expert. And with colour having such a huge

moment right now, Wella Professionals has some

ideal skill-stretchers for 2019

OOH, YOU GENIUS!

Got the colour basics nailed and feel ready to

challenge yourself creatively? Then you'll want to

take a look at the Colour Genius course. Over two

interactive days you will explore the latest trends

and uncover the freshest techniques that have

added a whole new dimension to hair colour.

MAXIMISE YOUR

COLOUR EXPERTISE

If you’re ready to master every colour of the

rainbow (and then some), then the Master

Colour Expert Maximiser course is for you.

Created for colourists who completed the

Master Colour Programme more than three

years ago, this intensive course will polish

up your skills and inspire you to unleash

your creativity. It has the added benefit of an

introduction to trichology from trichologist Mark

Blake that will empower you to discuss hair loss

with your clients. If you’re a Master Colour Expert

who completed the Master Colour Programme

more than three years ago, this is the perfect

course to recharge your skills and your passion

for colour and deliver on the current client’s

sky-high demands.

NEW 2019 COURSES AT THE WELLA STUDIO DUBLIN

COLOUR GENIUS

8 to 9 January

5 to 6 March

7 to 8 May

16 to 17 July

17 to 18 September

11 to 12 November

MASTER

COLOUR EXPERT

MAXIMISER

11 to 13 March

4 to 6 June

12 to 14 August

21 to 23 October

CREATIVE HEAD IRELAND

37


WHAT

LLOYDS HAIR

DID NEXT…

CROWNED THE MOST WANTED SUPREME TEAM FOR A SECOND YEAR RUNNING,

LLOYDS HAIR HAS RISEN ABOVE TRAGEDY TO BECOME STRONGER THAN EVER

IT HASN’T BEEN an easy year for Lloyds Hair. Having won

the Supreme Team title at the 2017 Most Wanted Awards,

it seemed like all was right with the world. And then, as

co-owners Danielle Kennedy and Tony Heffernan were

preparing their entry for the 2018 awards, Tony’s father died

under tragic circumstances. It seemed that entering was out

of the question – and yet, the most trying times proved the

Lloyds spirit was stronger than ever.

“The day after we lost Tony’s father, Tom, I went into the

salon to see what had to be organised to allow me to be away

for a while,” Danielle explains. “When I got there I realised

there was nothing to organise. Our staff had all come

together the evening before, people had cancelled holidays

and changed hours to ensure everything was covered. They

told me that morning: ‘We’ve got this.’”

And they did. The salon carried on in such a way that

Danielle struggles to put into words. “It was a feeling that as

a group we are all in this together, and we all want the same

outcome; a feeling that when one team member goes down,

the rest of us will all pull together to pick up the slack and

make sure we keep this show on the road.”

This sense of compassion is obvious in so much of the

work done by the Lloyds Hair team. The salon was one of the

first to take part in Beauty in All Its Forms, a joint initiative

between ALFAPARF Milano and Down Syndrome Ireland.

“We offered work placements to participants in our area, and

it’s been such a positive experience as we met Our John –

who now works with us every Thursday,” says Danielle.

“No-one is in a bad mood when Our John’s here, he’s a beam

of light who brings us all together.”

For the past two years the walk-in salon has taken part

in Junior Achievement Ireland’s LEAP project, which

is a not-for-profit organisation that teaches children in

disadvantaged areas practical life skills and opens them

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CREATIVE HEAD IRELAND


up to career options. Members of the Lloyds team go into

schools and discuss business ideas with young people,

working together on projects outside of the salon. And the

Annual Breast Cancer Fundraiser is a fixture of the Lloyds

calendar, bringing the salon together with a common goal.

The team works for donations, and has so far raised nearly

€15,000 for Waterford Breast Cancer Support Group. “The

rewards are immeasurable. It strengthens our bonds, which

makes our salon an even better place to work, it motivates us

all and makes us feel good,” Danielle adds.

Feeling good is imperative to the Lloyds lifestyle.

Positivity Post-Its are displayed to remind staff of their

greatness, and regular pizza nights are an essential

opportunity for getting things off their chest. Then there’s

the Team Wellness Programme, which provides support from

an outside expert, covering stress, anxiety management

and cognitive behaviour therapy. It’s compulsory for all

trainees to attend at least once a year, but all team members

are encouraged to take part. “We originally came up with

the concept to help the team deal with the general stresses

of salon life – let’s face it, salons can be very stressful – and

it has had a hugely positive effect on how we communicate

with each other,” adds Danielle.

After such challenging times, Danielle and Tony were

unsure whether to enter the Most Wanted Awards in 2018,

but in the end made the decision to do it for the team. “After

everything my head wasn’t in the game to do the entry, but

I owed it to them – this is the one award that we enter as a

team,” Danielle says. “I always felt that if I wasn’t there, as

a day-to-day part of the team, then things would falter – but

I know now through heart-breaking circumstances that

that’s not true. It’s how we function as a group that makes

us a Supreme Team.”

2018

CREATIVE HEAD IRELAND


ONLY

OFFERING

HAIR?

SALONS

LIKE YOURS

ARE IN

DECLINE

THE HIGH STREET IS MORE COMPETITIVE THAN EVER.

IT’S TIME TO RETHINK YOUR BUSINESS, DRAW IN THOSE

ALL-IMPORTANT CLIENTS AND KEEP THEM LOYAL

40

CREATIVE HEAD IRELAND


IT’S A DIFFICULT TIME to be a salon owner in Ireland. A whole host of

nuisances mean that, unless you have what it takes to entice clients into

parting with their hard-earned cash, your salon could be at risk of closure.

‘Black market’ hairdressers advertise themselves on social media as

freelance stylists and target your clients – some of whom may well be evading

tax and overheads to offer low prices and undercut reputable salons – often

doing a bad or even unsafe job in the process.

According to an article published in the Irish Independent in December

last year, black market trading is estimated to cost the Irish economy close

to €2.5bn a year, with hairdressers being prominent offenders. Add in the

new VAT hike for the hospitality industry that will force above board salons

to increase their prices, and it’s easy to see that if you don’t offer top services

then you could be in trouble. A Local Data Company survey on retail in the

UK also revealed more salons offering solely hairdressing were closing than

opening – it made for stark reading.

STAYING POSITIVE

But it’s not all bad news, salons offering other services with hair – such as

beauty – were increasing. So it’s clear that diversifying services is making

an impact. A ‘New Year, new you’ mentality is taking hold of your clients this

January – so why not harness some of that positivity for your salon?

The easiest way to give your salon a new lease of life is to work with what

you’re already good at, so take your existing

services to the next level. Your salon already

does colour – but do you offer the best colour

in your area?

“Gone are the days of just getting a basic

tint and cut during a salon visit,” says Ciara

Conway, owner of La Mode salons in Dublin

and Co. Meath. “Clients now want bespoke,

tailored colour where you can create the exact

look they want, while always maintaining

healthy hair. At La Mode, we are doing

more and more bespoke colouring services

where our clients are having very in-depth

consultations and telling us exactly what

they are looking for, using social media

references.” So, how can you make sure

you’re the best colourist around? It’s all down

to the right education. “Over the past two

years we have invested heavily in training so

that our professional skills are the best they

can be in colouring and balayage,” explains

Ciara. “We have been to London to go to Not

Another Academy’s Perfect Bleed course,

L’OMBRÉ’S REFINED RECEPTION AREA

CREATIVE HEAD IRELAND 41


REVO’S SALON STYLE

we’ve been on the Advanced Creative Colouring course at the HOB Academy,

and we’ve attended several one-day workshops as well as numerous in-salon

training days with our team in order to perfect our skills and keep up-to-date

with this fast-paced and ever-changing industry.”

TREAT THEM RIGHT

Offering a luxurious treatment menu can also go hand-in-hand with your new

and improved colouring services, as clients have become much more aware of

the damage that certain chemical processes can cause.

“We installed luxury recliner chairs in our backwash area to enable our

clients to lie back and really relax while having a treatment,” says Lorraine

Martin, managing director of Revo Hair & Beauty in Cork. “Additional

services result in an increase in salon increase revenue – even though the

profit margin might only seem slight, it’s the extra services that will encourage

your clients to return.”

Ciara Conway agrees, and suggests colour additives as a way to plump up

your bills and maintain healthy hair. “Olaplex is hugely popular and we ensure

we use it with all of our colour clients, therefore increasing each colour bill.

We also introduced the amazing SOS treatment Semí Dí Líno by ALFAPARF

Milano, which is an in-between colour treatment that is one of our best-sellers

– the results are amazing.”

If you’re feeling ambitious, adding a whole new dimension to your salon

is a great way to get new customers through the door and spending. John

Hickey, operations director of The Greene Room in Co. Clare, realised that

there was a market for helping those with scalp concerns. So he turned it into

a cornerstone of his business.

“We found that our clients’ sensitivity was increasing and they were looking

to their hair professionals for reasons and support to help,” he explains. “So

we invested in the Kemon Actyva Trico camera at our Killaloe salon. This

allowed us to conduct scalp analysis of each client. To get the maximum

benefit for our staff and clients from the new

technology, we closed our salon for a day so

that we could train with it.”

Sometimes new services can disrupt what

feels normal to your salon, so it’s important to

have the time and space to make your clients

have a truly wonderful experience.

“We understand that some clients might

not be comfortable with a camera examining

their hair follicles while on the salon floor, so

initially we tried to limit the scalp analysis to

early in the week,” says John. “However, as

we were planning our move into our second

salon, in Co. Tipperary, we were adamant that

we would have a private room. This provides

a more intimate consultation space and

we have since added a private room at our

Killaloe salon for the same reason.”

EXTEND YOUR OFFERING

Hair extensions are another way to grow your

salon, and with their increasing popularity

they can draw in a whole new range of clients.

“Clients are accepting the fact that

extensions are no longer purely for length

but a great way of adding volume to their

natural hair,” says Emma Leung, owner of

Kelly Leung Hair Design in Malahide. “We

have three certified Great Lengths stylists in

our salon and we do between six and 10 heads

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CREATIVE HEAD IRELAND


of extensions each week, making extensions a healthy part of our growing

business. Our clients range from age 18 to 70 – younger people are going for a

full head of extensions and more mature ladies are using them to thicken and

fill out the hair, particularly around the sides.”

The more services you can add to your salon, the more money and

clients you’ll entice – after all, in such busy times, clients greatly appreciate

everything that makes their lives a little easier. “Over the past few years we

have listened to our hair clients and realised that they want everything in a

one-stop-shop,” says Mohamed Alkurd, managing director of L’Ombré salon

group in Dublin. “Now we have five combined hair and beauty salons. In the

New Year we will be opening up a skin clinic where our experts will be offering

laser hair removal, Botox, filler injections and microblading, as there is a lot of

demand for these treatments. Our salons are open seven days a week and do

early starts and late evenings to accommodate all of our clients.”

“Our main goal was to accommodate a variety of services under one roof,”

says Lorraine Martin. “Not only can you come to Revo Hair & Beauty to have

your hair cut and coloured, we also have a nail, brow and lash bars and a

designated make-up area – our most-requested service is the hair and makeup

package for clients attending events.”

Emma Leung agrees – in an age of social media and immediate trends,

clients know what they want, and they want it as soon as possible. “Adding

new services and keeping on top of current hair styling trends is vital in this

industry – innovation is key! We have recently added express services to

our menu such as flash colour and shine treatments. As people are getting

busier, we think it’s important to offer a service to clients who are under

time constraints, so they can still have their hair done and feel good without

spending hours in the salon.”

THE RIGHT ENVIRONMENT

And it’s worth investing in the salon environment they’ll be spending time in.

“The New Year is a good time to take an inventory of your salon,” says Michael

Gainfort of Gainfort Salon Design.

January and February are traditionally

quiet months so schedule a refit and keep

disruption to your business at a minimum.

Seek professional advice and consider

hiring specialists who can oversee your

refit from start to finish – perhaps you could

even manage a New Year break and leave

them to it!”

The latest interiors trends take a less

is more approach that is both stylish and

timeless. “We have seen ‘white space’

trending,” adds Michael. “Clean and pristine

white decor lets the colours shine where it

really matters – your clients’ hair! Natural

looks are also popular – clients and staff feel

at peace with the environment using natural

materials such as stone and wood.”

If you don’t have the budget for a full

refit, then some new Maletti furniture can

offer a change of scene and brighten up

tired interiors.

He continues: “Styling stations are now on

the move. Traditionally on the wall, salons

are choosing freestanding, low-level stations

that create social hubs for the salon and give

clients a new perspective.”

Make 2019 the year that you step up

your game, and by the end of it you’ll have

new skills, clients and services. Forget

difficult – it’s an exciting time to be a salon

owner after all!

MALETTI DESIGN INSPIRATION

CREATIVE HEAD IRELAND 43


Maverick. Creative. Icon.

Eugene Souleiman chats

with Creative HEAD

Ireland about connecting

with designers, being

crowned Most Wanted

Hair Icon 2018 and his

enduring punk spirit

“In a weird

way I’m in an

experimental

part of my career.

I’m a bit nuts,

aren’t I?!”

2018

EUGENE SOULEIMAN IS NOT one to settle for the

predictable. As one of the most revered session stylists

working at Fashion Week and in editorial today, as well as

in his role as global director of care and styling for Wella

Professionals, he’s perpetually pushing boundaries. Whether

it’s using accessories in unusual ways or placing off-centre

details to provide impact, it’s an indelible signature, one

which saw him crowned Hair Icon at the 2018 Most Wanted

Awards. “I was a bit humbled, to be honest,” he admits of the

win. “To be chosen by people that are knowledgeable, that I

respect, was really fantastic. They understand.”

His ability to shapeshift hair has made him a seasonal

staple for the likes of experimental designers such as John

Galliano, Yohji Yamamoto and Jeremy Scott. What is it that

draws him to other boundary-pushing creatives? “I always

go for the more complicated person,” he says. “In a weird

way I’m in a experimental part of my career. I’m a bit nuts,

aren’t I?!”

For Eugene, it’s all about the character, the story. Galliano

is a kindred spirit, maybe it’s something to do with both

of them being South East London boys (Eugene is from

Woolwich; John from Peckham). For the Maison Margiela

Couture show in July 2017, Galliano envisioned a woman

running late who jumps straight out of the shower and into

44

CREATIVE HEAD IRELAND


her clothes. Eugene took the wet-look hair brief one step

further by suggesting that they add whisked-up shampoo

suds, as if she hadn’t even finished rinsing. “For me it’s

about finding that little detail that’s really subtle and just

turning it into something else,” he explains.

It’s signature elements like these that have kept Eugene

at the forefront of Fashion Week, year after year. “I think

my work’s quite twisted, in a funny kind of way. It’s putting

elements together which are quite impossible,” he says.

“That’s the challenge for me. I’m very much about the idea –

or a feeling.”

Touching on his experimental, punk-ish attitude towards

hair, Eugene considers why his styling is standing out all the

more now. While he doesn’t think it’s an age thing, it is “a

demographic moment”. He explains: “Everyone I know who

is truly creative is older – because they were punks. That was

when there was nothing and they had to make something

from nothing.”

But with social media shining an ever-present spotlight

on up-and-coming talent, perhaps those coming through

the ranks are playing it too safe, knowing so many eyes are

watching? Eugene isn’t completely convinced. “They just

don’t want to take that risk, and it’s such a shame because

there’s no reward if there’s no risk, but it’s a heightened fear

of failure on a public level,” he says. “I don’t have that – at

the end of the day, I can say I tried.”

CHALLENGE ACCEPTED!

EUGENE SOULEIMAN ON THE MOST UNCOMPROMISING HAIR LOOKS HE WORKED ON FOR S/S19 SHOWS

Images courtesy of Wella Professionals

OLIVER THEYSKENS

“The story behind this was a

romantic entanglement of a young

lady who’s run away. She’s very

beautiful, she fell asleep in a forest

when it was raining and this is how

she woke up. I just love this hairstyle

– it feels quite cinematic, it moves

really well and it reacts with the

environment. It’s romantic, it’s dark,

it’s gothic. It’s elegant but raw.”

MAISON MARGIELA

“When I look at what John Galliano

does and his philosophy, it’s very

simple: he doesn’t care who wears his

clothes as long as they feel amazing

in them. Some of the looks were just

haircuts. With John’s shows everyone

is treated in an individual way. So

when you’re doing a show for John

and you’ve got 32 models, you’re

doing 32 shows.”

THOM BROWNE

“This look was inspired by a single

dreadlock. It’s graphic, it’s textured,

it’s fibrous. We had to get hair into its

most porous state so when we touched

it, it stayed exactly where we want it

to. I wanted it to feel almost medieval,

like it could have been worn by

knights. Thom offers such an amazing

platform, he does things with unusual

proportions which are quite twisted.”

CREATIVE HEAD IRELAND

45


NEAR

W ILD

HEAVEN

TEXTURED, SCULPTURAL AND WITH A PLAYFUL EDGE,

EUGENE SOULEIMAN ILLUSTRATES EXACTLY WHY

HE’S THE CURRENT MOST WANTED HAIR ICON

PHOTOGRAPHY BY ANDREW O’TOOLE

46

CREATIVE HEAD IRELAND


CREATIVE HEAD IRELAND 47


48

CREATIVE HEAD IRELAND


CREATIVE HEAD IRELAND 49

HAIR Eugene Souleiman. MAKE-UP Kylie O’Toole, Hart and Co. MODELS Melissa Juratowitch at

Pride Models, Marlene Kafka at Chadwick Models. PHOTOGRAPHY Andrew O’Toole, Hart and Co.


CUT AND STYLING Lorenzo Marchelle. COLOUR Daniele Caltagirone

50

CREATIVE HEAD IRELAND


CUT AND STYLING Lorenzo Marchelle. COLOUR Daniele Caltagirone

COMMON

PEOPLE

A STREET STYLE-INSPIRED COLLECTION FROM ALFAPARF MILANO, PEOPLE MELTS TOGETHER

COOL TEXTURES AND POPS OF COLOUR IN A CELEBRATION OF URBAN DIVERSITY

PHOTOGRAPHY BY PAUL MAFFI

CREATIVE HEAD IRELAND 51


CUT AND STYLING Mimmo Laserra. COLOUR Daniele Caltagirone

52

CREATIVE HEAD IRELAND


CUT AND STYLING Genny D’Auria. COLOUR Daniele Caltagirone

HAIR STYLING AND COLOUR created using ALFAPARF Milano.

FASHION STYLING Alessandra Corvasce. MAKE-UP Martina D’Andrea

CREATIVE HEAD IRELAND 53


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Victoria Christie and Ciara O’Sullivan

True

TALENT

Ireland’s biggest salon group hosted 900 guests at its hotly

anticipated annual competition at the Clayton Hotel on

Burlington Road – yes, the Peter Mark Colour Trophy

competition was back and better than ever before. TV

presenter and fashion designer Brendan Courtney was master

of proceedings for the evening, which saw stylists from

up and down the country battle it out using their creative

talents. The judging panel was an array of both national and

international experts which included Peter Mark’s senior

educator and chief judge, Holly O’Keeffe, Patricia Strachan of

L’Oréal Professionnel, Personal & Social editor PJ Gibbons,

Headmasters colour ambassador Siobhan Jones and Ian Brady

of Cats. The result was a spectacular show of colourful visions.

Tracey Rafter and Holly O’Driscoll

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CREATIVE HEAD IRELAND


Pauline Regazzoli and Pauline Aston Andrea Flynn

Daryl Behan

Hannah Abuzenen

And the winners are…

Peter Mark Colour Trophy

Sarah Gallagher and Krystal Murphy, William Street, Limerick

Peter Mark Young Colourist of the Year

Hannah Abuzenen, Mary Street, Dublin

Peter Mark Men’s Image Award

Daryl Behan, Style Club Pavilions, Dublin

Social & Personal Editorial Photographic Award

Andrea Flynn, Carlow Shopping Centre, Carlow

Group winners

Group one: Holly O’Driscoll and Tracey Rafter

Group two: Pauline Aston and Pauline Regazzoli

Group three: Sarah Gallagher and Krystal Murphy

Group four: Victoria Christie and Ciara O’Sullivan

Krystal Murphy and Sarah Gallagher

CREATIVE HEAD IRELAND 55


Christel Lundqvist

Akos Bodi

Warren Boodaghians

YOUTH

quake

Anthony Mascolo

CREATING OPPORTUNITY FOR talented young hairdressers,

TIGI’s Inspirational Youth project is in its 14th year, taking

stylists on a life-changing journey to develop creativity and

talent. The 10 members of the 2018 team gathered their skills

and creativity for an intimate hair show in London’s Café

de Paris. Hosted by Anthony Mascolo, TIGI founder and

international artistic director, it was the culmination of an

intense training week in classic and advanced cut and colouring,

session styling, future fashion forecasting, presentation

skills and – the highlight of the week – a model casting and

photoshoot. First up was a presentation from the TIGI Creative

Team entitled Artwork, before the Inspirational Youth team

unveiled their models, all sporting both TIGI copyright©olour

and Copyright Create ranges. It was a TIGI family affair,

with key mentors – European creative director, Akos Bodi;

global technical creative director, Christel Lundqvist; Warren

Boodaghians, TIGI Academy global technical creative director,

and TIGI European session director, Maria Kovacs – all taking to

the stage alongside the team.

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CREATIVE HEAD IRELAND


Akin Konizi

Darren Ambrose

Jayson Gray

Eugene Souleiman

and Patrick Cameron

And the winners are…

International TrendVision Award 2018 Color Vision

Tanya Grant, Joey Scandizzo Salon, Australia

International TrendVision Award 2018 Creative Vision

Sergei Chernyshev, Pavel Okhapkin Studio Salon, Russia

ghd Queen Maker winner

Team 1 including UK winners Nikki Clifford and Krista

Ward, with mentors Abby Smith and Dmitry Vinokurov

#SpeakEIMI winner

Team 4 with mentors Cyrill Brune and Matthias Herzberg

Couture Color winner

Team 8 with mentors Darren Ambrose and Jayson Gray

Couture Collection winner

Team 8 with mentors Darren Ambrose and Jayson Gray

UK and Irish winners

Complete

RETREAT

Rossano Ferretti

IT WAS ALL-CHANGE for the 2018 International Trend Vision

Award, as national winners gathered in Lisbon for a new

Creative Retreat Experience. Wella Professionals global creative

director of care & styling and ghd Fashion Week ambassador

Eugene Souleiman showcased a few of his S/S19 looks, while

Coty Professional Beauty global ambassador Rossano Ferretti

discussed his approach to hairdressing. Andreas Kurkowitz,

Wella Professionals global color ambassador, introduced the

seasonal colour palette from its Insta-Vintage Movement. Then

it was over to 16 mentors from across the globe – including

Zoë Irwin, Akin Konizi, Abby Smith, Darren Ambrose, Bruce

Masefield and Karbon Kyd Jayson Gray – to lead the teams of

national winners through a variety of challenges.

CREATIVE HEAD IRELAND 57


Our gorgeous model who got

me and @briandoneit to the

LCT Ireland Final 2018!

What an inspirational day with

@adamreedhair #masterclass

#haireducation #ghd

#TBT to winning

Peter Mark Colour Trophy

in 2017 with @emhair-

I still can’t believe I’m a

L’Oréal ID Artist!

What an honour

In the

frame

Sara Cubero Escudero of

Style Club North Earl Street, Dublin

(@sara_cubero), snaps away

This beautiful colour

transformation took me nearly

five hours… but was worth it!

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

LCT Ireland 2018 semi-final

with @briandoneit and our

model @megolas-the-elf

Fantasy looks with fashion

by Claire Garvey worn by

@hannahobrien08

A closer look at my model for

the Electro Art show at the

Peter Mark Colour Trophy 2018

Had the pleasure to work with

L’Oréal Professionnel #botanea

on the stunning @biancaburgio

Playing with the

Majirel Metallics

by @lorealpro

58

CREATIVE HEAD IRELAND


products that will leave your hair looking

gorgeous and smelling divine

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