Creative HEAD Ireland January 2019

WHAT
LLOYDS HAIR
DID NEXT…
CROWNED THE MOST WANTED SUPREME TEAM FOR A SECOND YEAR RUNNING,
LLOYDS HAIR HAS RISEN ABOVE TRAGEDY TO BECOME STRONGER THAN EVER
IT HASN’T BEEN an easy year for Lloyds Hair. Having won
the Supreme Team title at the 2017 Most Wanted Awards,
it seemed like all was right with the world. And then, as
co-owners Danielle Kennedy and Tony Heffernan were
preparing their entry for the 2018 awards, Tony’s father died
under tragic circumstances. It seemed that entering was out
of the question – and yet, the most trying times proved the
Lloyds spirit was stronger than ever.
“The day after we lost Tony’s father, Tom, I went into the
salon to see what had to be organised to allow me to be away
for a while,” Danielle explains. “When I got there I realised
there was nothing to organise. Our staff had all come
together the evening before, people had cancelled holidays
and changed hours to ensure everything was covered. They
told me that morning: ‘We’ve got this.’”
And they did. The salon carried on in such a way that
Danielle struggles to put into words. “It was a feeling that as
a group we are all in this together, and we all want the same
outcome; a feeling that when one team member goes down,
the rest of us will all pull together to pick up the slack and
make sure we keep this show on the road.”
This sense of compassion is obvious in so much of the
work done by the Lloyds Hair team. The salon was one of the
first to take part in Beauty in All Its Forms, a joint initiative
between ALFAPARF Milano and Down Syndrome Ireland.
“We offered work placements to participants in our area, and
it’s been such a positive experience as we met Our John –
who now works with us every Thursday,” says Danielle.
“No-one is in a bad mood when Our John’s here, he’s a beam
of light who brings us all together.”
For the past two years the walk-in salon has taken part
in Junior Achievement Ireland’s LEAP project, which
is a not-for-profit organisation that teaches children in
disadvantaged areas practical life skills and opens them
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CREATIVE HEAD IRELAND