Creative HEAD UK January 2019

alfolltd

In print•online•everywhere!

£4.50 JANUARY 2019

READY

TO DO

DIFFERENT


#REDKENREADY #SHADESEQ #GLOSSLIKEABOSS


STAND OUT

PROFESSIONAL COLOUR IN THE UK IS A GROWING MARKET, NOW

WORTH A STAGGERING £187.9M.* WITH CLIENT VISITS INCREASING,

IT’S ESSENTIAL TO FIND WAYS TO KEEP THEM LOYAL AND VISITING

MORE OFTEN. REDKEN HAS WHAT YOU NEED TO DO EXACTLY THAT.

CREATIVE HEAD ADVERTORIAL

In 2018, consumer awareness of techniques and trends grew at a pace

like never before. Social media now has a huge influence on how clients

get their inspiration – anytime and anywhere. And what’s more, it’s not

just traditional celebrities that are setting the trends, it's given rise to

powerful new professional influencers such as colourists (like you!)

who clients trust when making decisions about their hair. Social is the

leveller when it comes to salon success.

IN 2018, THERE WAS A +714%**

INCREASE IN GOOGLE SEARCHES

FOR “REDKEN COLOUR”

As a large colour conversation takes place online, it’s important to ask

yourself: do you want to stand out from the crowd? First and foremost

you must have a palette that will give you a point of difference. Like

any great artist, your palette helps you create the masterpiece. Easy to

apply, blend and shade match, Redken colour is what you need to deliver

instant colour results and uncompromising shine. Combine this with

trend-led techniques that can only be applied by you, the pro colourist,

and it's clear that Redken gives you the professional edge and will drive

conversation and content online.

REDKEN COLOUR – THERE'S NOTHING

LIKE IT. IT REALLY SETS OUR WORK APART.

Long hailed as the number one colour in the US for its mantra of

colouring differently, Redken colour offers a unique proposition for

salons that dare to be different: Color Gels Lacquers and Shades EQ.

The perfect pair for A-list hair, this liquid colour duo is easy and

effortless to use and will guarantee the most premium results for

colourists seeking to set their shades apart. Its cult following of It-list

colourists is growing daily. Do you want to be part of this growing tribe

and do different? Get ready to shade the nation with Redken,

*Kline Report: Salon Market Insights UK July 2018. **Google Trends Report December 2018


THE PERFECT PAIR

NEW: COLOR GELS LACQUERS

PERMANENT HAIR COLOUR WITH LOW AMMONIA,

INTENSE SATURATION & SHINE. ARE YOU READY?

Redken’s new Color Gels Lacquers offer long-lasting colour

and 100 per cent grey coverage. It’s got a new-generation gel

base that makes it ideal for technique work, with super-fast,

high-precision application from a bottle or a bowl. With up to

four levels of lift, and over 45 shades to choose from, Color Gels

Lacquers offers you endless opportunities to create beautiful,

seamless results.

Advanced

technology with

exceptional results,

offering up to

100 per cent

grey coverage.

Up to four levels

of lift and faderesistant

results

with UV-stable,

long-lasting dye

technology.

Respect hair’s

integrity for

instant glossy

results and healthylooking

shine.


CREATIVE HEAD ADVERTORIAL

FOR A-LIST HAIR

THE ICON: SHADES EQ

THE IT-LIST COLOUR YOU NEED TO CREATE THE LATEST

A-LIST TECHNIQUES YOUR CLIENTS ARE ASKING FOR

Every technique, every client, every colour is covered with

Shades EQ. Shades EQ Gloss offers demi-permanent colour

without lifting hair. The formula is perfect to gloss, refresh, cover

grey, tone, correct, colour… all with a sheer result. With no

ammonia, the gel formula respects the integrity of the hair and

adds unbeatable shine. Shades EQ is colour like no other that

will elevate your salon techniques to the next level.

Guaranteed

even results,

no matter what

hair type you are

working on.

Insta-ready

shine and gloss,

a colour that was

made to be social!

More than just

a toner, there is

nothing that one (or

two!) of these pink

bottles can’t do!


’’

NOTHING BEATS THE SHINE AND HEALTH

LIKE LIQUID HAIR COLOURS! 100%

COVERAGE FROM COLOUR GELS AND

INTENSE SHINE AND CONDITIONING

FROM SHADES EQ GIVES THE PICTURE-

PERFECT RESULT EVERY TIME

’’

MADS-SUNE LUND CHRISTENSEN, JOSH WOOD SALON

AND IT LIST FASHIONISTA WINNER 2018

THE IT-LIST COLOURISTS ARE REDKEN OBSESSED.

’’

WORKING WITH LIQUID COLOURS IS A

TRUE GAME CHANGER! THE EASE OF

CREATING A SEAMLESS BLEND HAS

NEVER BEEN EASIER SINCE THE ARRIVAL

OF LIQUID COLOURS

’’

SAMANTHA CUSICK, INFLUENTIAL A-LIST COLOURIST

AND SALON OWNER


’’

THANKS TO THE UNIQUE LIQUID GEL

FORMULA, COLOURING IN SALON HAS NEVER

BEEN SO EASY. GUARANTEED RESULTS AND

SPEEDY APPLICATION HAS GIVEN MY TEAM

SO MUCH MORE CONFIDENCE

’’

MICHELLE MARSHALL, REDKEN ARTIST

AND SALON OWNER

CREATIVE HEAD ADVERTORIAL

HERE'S WHY THEY CAN'T LIVE WITHOUT LIQUID COLOUR

’’

WITH THE REFLECT OF SHADES EQ

IN A PERMANENT HAIR COLOUR THAT

COVERS GREY, YOU CAN USE COLOR

GELS LACQUERS AT THE ROOT WHILE

REFRESHING WITH SHADES EQ ON THE

ENDS. GENIUS!

’’

CRAIG PURVES, REDKEN COLOURIST, 0NE20NE SALON


IT'S TIME TO ATTRACT A

MORE THAN JUST A TONER, ICONIC SHADES EQ IS THE GO-TO BOT

FOR SHADES THAT

TONE

FOR SHADES THAT

REFRESH

FOR SHADES THAT

GLOSS


NEW COLOUR TRIBE

TTLE FOR EVERY COLOUR, EVERY CLIENT, EVERY TECHNIQUE

FOR SHADES THAT

COLOUR

FOR SHADES THAT

COVER

FOR SHADES THAT

CORRECT


THE IT-LIST

TECHNIQUE PERFECTOR

’’

I HAVEN’T FOUND A GLOSS QUITE LIKE SHADES EQ.

IT’S TRULY IN A CATEGORY OF ITS OWN. IT’S PERFECTION!

TRACEY CUNNINGHAM, REDKEN CELEBRITY COLOURIST

’’

USED BY MORE THAN 10 MILLION COLOURISTS GLOBALLY

OFTEN IMITATED, NEVER DUPLICATED


CAN YOU KICK IT IN 2019?

CELEBRATING 30 YEARS SINCE THE ICONIC SHADES EQ FIRST ARRIVED

IN SALONS, 2019 WILL BE REDKEN'S BIGGEST YEAR YET.

DISCOVER NEW SHADES, NEW MASTERCLASSES AND NEW EVENTS.

MAKE IT YOUR YEAR TO LEARN BETTER, EARN BETTER AND LIVE BEST.

TO KICK OFF, FRESH FROM NYC…

NEW SHADES EQ KICKERS

Explore a bigger palette of possibilities with four NEW high

purity, vibrant shades – yellow, orange, red and violet –

the perfect additive to create unique shades of colour.

Pump it up, personalise it and perfect every colour

with these must-have shades.

TRACEY CUNNINGHAM

NEW & EXCLUSIVE –

TRACEY CUNNINGHAM

COMES TO THE UK!

This February, for the first

time ever, the queen of shades

Tracey Cunningham will be

coming in from LA to host an

intimate masterclass, sharing

her secrets to creating A-List

hair. An event not to be missed,

follow @redken on Instagram

for more information!

*Subject to minimum spend and course availability. Contact your Redken sales consultant for more information


BE DIFFERENT.

BE REDKEN.

TO BE PART OF A NEW-GENERATION COLOUR HOUSE,

CONTACT REDKEN FOR A BESPOKE COLOUR DEMONSTRATION

JOIN THE TRIBE TODAY – EMAIL INFO.REDKEN@LOREAL.COM

FOR MORE INFORMATION

REDKEN.CO.UK REDKEN REDKENUK REDKENUKI


CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

IN CONVERSATION WITH…ZOË IRWIN

Press play on the first of our monthly series of films, which

sees editor Amanda Nottage discussing all things hue-related

with the Wella Professionals band of Colour Creatives

I predict a riot! Beauty Underground’s

latest collection blows away the January

blues with an explosion of colour

Do not adjust your sets…

It’s all Creative HEAD,

all the time on new CH Video

The Coterie returns to London for the

first inspirational event of 2019.

The theme? Session’s next generation…

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


FOR THE TRUE KREATIVE

#KREATE

EXCLUSIVE IN THE UK TO SALON SUCCESS & SALON SERVICES


NEW

The Art of Blonding, Simplified

Kenra Color ®

Simply Blonde

Take the guesswork out of blonding with every tool you need for the

most demanding of hair colour clients. This easy-to-use collection provides

precision application and simple formulating for optimal blonding.

LIFT Optimal lightening, precision, & control

CONTROL Advanced neutralization of underlying pigments

TONE Desirable tones that last & control brassiness.

PERFORMANCE DRIVEN • PROFESSIONAL ONLY • AWARD-WINNING • CRUELTY-FREE

Bringing You The World’s Top Salon Brands

For preferential pricing, full salon support, launch kits and education call

Salon Success on 0845 659 0011 www.salon-success.co.uk

For the convenience of shopping online and in store www.salon-services.com


Editor’s letter

17

46

JANUARY STARTS WITH optimism – the detox! The diet! –

and often by the end of the month our attempts at self-improvement

have been overtaken by our cravings for sugar/salt/alcohol. But as our

feature on page 68 illustrates, 2019 needs to be the year that certain salons

must stick to their New Year’s resolutions, or face a bleak future. Those

salons in the spotlight? The ones that offer only hair services. They are closing

faster than any other type of salon business, in the past year particularly; that’s

why we’ve pulled together a self-improvement plan to help you get started if you

need to diversify to survive. It’s heavy stuff, I know, so you can level that out with

some pure creative inspiration sourced from the imagination of Most Wanted Hair

Icon, Eugene Souleiman. I sat down for a chat with him in Lisbon, and he was

incredibly funny and refreshingly candid. See what he has to share on page 44.

Whatever 2019 has in store for you, remember Creative HEAD is here to help

you grow and glow – from Salon Smart (book your tickets now!) to the Most

Wanted and It List Awards (start thinking about those entries!), we are

devoted to supporting you and your business in the months ahead.

Here’s hoping it will be a very happy New Year for us all…

Amanda Nottage

Editor

28

JOIN US!

Mark 28 January in your calendar

as The Coterie kicks off a new

year of Creative HEAD events

– get ready for the inside

scoop from Session’s Next

Gen. See page 34 for the

full panel line-up – then

hit our online shop to buy

tickets! Attention salon

owners and managers –

our business networking

event, Salon Smart is

back on 24 and 25 March

with a packed programme

of presentations, practical

workshops, topical debates

and so much more. Book now

for ideas and advice on growing

your business in the year ahead.

See pages 28 to 33 and visit

creativeheadmag.com/salonsmart

for more details!

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag


001_Runway_SS19_Covers_GW3.indd 1 06/12/2018 15:19

Q Cover.indd 2 07/12/2018 13:22

R

RY

R

January

WHAT’S INSIDE

LAUNDRY

The Sheffield cutters unveil a

new men’s shoot in the salon,

only in Mr. Q

EUGENE SOULEIMAN

The Most Wanted Hair Icon

talks frankly about his career

and collaborations

78

44

ON THE COVER

Hair by Redken

YOUR ESSENTIAL GUIDE TO THE NEW SEASON

RUNWAY

EDITOR

AMANDA NOTTAGE

ART DIRECTOR

NICK JABBAL

DIGITAL DESIGNER

EVA VESTMANN

CHIEF SUB EDITOR

ADAM WOOD

STAFF WRITER

ANNA SAMSON

CONTRIBUTOR

DEBORAH MURTHA

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

ADVERTISING

LAURA TUCKER

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

SCENE

Johanna Cree

Brown wows at

Featured Artist

Live, TIGI inspires

the youth and

Wella enjoys an

international retreat

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

FREE INSIDE

MISTER QUARTERLY

CREATIVEHEADMAG.COM

SPRING

S U M M E R

2019

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

JANUARY

MISTER QUARTERLY

2019

/MARCH

JANUARY/FEBRUARY/MARCH

/FEBRUARY

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


#MOREPERFORMANCE

#MORECONVENIENCE

#MORECHOICE

#MOREVERSATILITY

REimagine

˜°m˛-˝ rm˙ˆ ˇ˘

hair colour

NEW

IGORA VIBRANCE

A state-of-the-art moisturising

demi-permanent hair colour, with a

liquid formula that can turn into a gel

or cream for more service opportunities.

www.schwarzkopfpro.com


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

SALONS SHOW

RESILIENCE

TO TRADING

DIFFICULTIES

THE NUMBER OF hairdressing, barbering

and beauty businesses has increased by 2 per

cent to 42,370 across the UK in 2018. However,

according to the survey from the NHF/NBF,

there are around 10,000 fewer people working

in the hair and beauty industry, meaning

260,000 are now employed in the sector.

Of the 162,000 people working in

hairdressing or barbering, 83 per cent are

women, while almost half were aged 16 to

34. Nearly six in 10 (58 per cent) are selfemployed,

similar to last year, and there’s been

an increase in part-time employees, from 45

per cent to 49 per cent.

In terms of fresh blood, the number of

hairdressing and barbering apprenticeship

starts in England is down by a quarter from

15,450 to 11,486, which the NHF/NBF believes

is due to changes to apprenticeship standards

and state funding. The government has

announced in the most recent Budget that

contributions would be halved by April. For

more on the NHF/NBF statistics, see page 22.

Elsewhere, Kline Pro has revealed for the

first time UK and Ireland sales figures, based

on salon transactions. It discovered that

currently hair colour accounts for 30 per cent

of salon revenue, with highlighting the main

source. Balayage and hair painting has made

the biggest impact in 2018, with a 22 per cent

jump in transactions and a 29 per cent increase

in revenue. The average price of the service

rose from £61.63 to £65.11.

There has been marked decline in scalp

services (down 20 per cent) and thinning hair

treatments (a 40 per cent decrease). Comparing

the first half of 2018 with that of 2017, product

sales through salons are down in all categories,

resulting in an overall decline of 9.8 per cent in

the UK.

Here come the

Stafford mods

PAUL STAFFORD, owner of Belfast salon Stafford Hair and global ALFAPARF

Milano ambassador, electrified the ALFAPARF Milano Fantastic Hairdresser

Awards with a show devoted to mods. The crowd of nearly 1,200 at Dublin’s

RDS, witnessed a celebration of the mod subculture movement of the ’60s, with

his theme of ‘Go Modern’ taking street style to the next level as a scootering

youthquake descended onto the stage. A celebration of the cultural and social

movement, and how it still remains a style-culture benchmark 50 years later,

each of the looks centred on the same beautiful straight lines and clean angles

originally seen on the streets of London. As well as live shaving, a rebellious

mod mob and even a mini-me Paul Stafford, the evening also celebrated the

winners of the ALFAPARF Milano Fantastic Hairdresser Awards, representing

the best in Ireland’s hairdressing industry.

Its care and styling lines are

synonymous with British

luxury (and fabulous

fragrance), so we’re very

excited to see that Neäl &

Wølf is unveiling a professional

colour line too, enriched with

vitamin C and botanical extracts

for a glossy finish.

nealandwolf.com

10


TIGI COPYRIGHT:

“I’D RECOMMEND TIGI COPYRIGHT TO

EVERY SALON OWNER. THE RESULTS SPEAK

FOR THEMSELVES.” ANDREW JOSE

“TIGI COPYRIGHT CARE PRODUCTS HAVE GREAT

PERFORMANCE AND FANTASTIC COLOUR PROTECTION.

THE PRODUCTS ARE UNIQUE AND ARE CREATING

INCREASED RETAIL SALES.”

ANDREW JOSE

DIRECTOR, ANDREW JOSE SALON, FITZROVIA.

“TIGI COPYRIGHT PROVIDES EVERY CLIENT WITH A

TRULY CUSTOMISED EXPERIENCE. ON DAMAGED HAIR

SOS EXTREME RECOVERY TREATMENT ALLOWS CLIENTS

TO IMMEDIATELY SEE THE RESULTS”

CHRISTEL LUNDQVIST

DIRECTOR OF STIL, & TIGI GLOBAL TECHNICAL CREATIVE DIRECTOR.

TIGI COPYRIGHT PROVIDES BESPOKE

IN-SALON TREATMENTS, TAILORED

COLOURS AND A PERSONAL AFTER-CARE

REGIME. FOR A PERFECT CLIENT SERVICE.”

ANTHONY MASCOLO

TIGI FOUNDER & INTERNATIONAL

CREATIVE DIRECTOR.

To find out more about TIGI Copyright phone: 0344 844 0944

www.tigicopyright.com | #CopyrightYourHair | #TIGIcopyright


#CHedit

Will Young, Catherine Handcock and Paul Percival

Will Young pops up at Coterie

THE COTERIE’S EDINBURGH POP-UP delivered a very special surprise guest…

singer, songwriter and actor Will Young! Hosted by Creative HEAD publisher Catherine

Handcock, Linton & Mac co-founders Jennifer Linton and Joanna MacDonald shared

insight into what made their Aberdeen salon so successful, joined by their colour expert,

Sarah Black. Paul Percival, one half of London salon group Percy & Reed, shared his concern

for the younger generation and their mental health, a subject close to the heart of his longtime

client and good friend, Will Young. Rounding off the night, Most Wanted Male Grooming

Specialist Jody Taylor spoke of his time as a session stylist and the launch of his own product

line, Taylored London. And after drinks and photo oppotunities, guests left armed with a gift

from event sponsor BaByliss PRO.

NHF REVEALS AWARD WINNERS

CODE Hair Consultants has scooped the title of best

independent hair salon at the NHF’s 2018 Business

Awards. Held at the Hilton Manchester Deansgate,

other winners included H & Co (Best New business);

Melissa Timperley Salons (Best Client Experience,

pictured); and Richard Wallace Hair (Best Front-of-

House). The evening also revealed the winners from

the NHF Photographic Awards, where Royston Blythe

Hairdressers took two fashion prizes.

Charlie Miller on show in city gallery

EDINBURGH’S CHARLIE MILLER salon chain has

unveiled a photography exhibition called ‘My Stylist

& Me’ in the city’s Image Collective Gallery. The show

explores the salons’ client diversity and celebrates

the relationships that have evolved. “Working in the

hair industry you meet clients with their own styles,

personalities, quirks and habits,” said director Jason

Miller. “It’s our job to interpret their needs. This

exhibition is a reflection of our ways of seeing, being

and doing – and the end-experience.”

MY month

AHEAD

What January

has in store for...

ELLIE SMITH

SMITH ENGLAND

I’m spending time with a

social media company to

create content that’s more

engaging. The content creator

and videographer is visiting

the salon and spending time

showing me the different

ways to capture images. It

makes me consider what the

client wants to

see and now I

can implement

the best way

to capture and

communicate it.

SOPHIE BELL

VINCENT BELL

HAIRDRESSING

We’ve started an ‘In It

Together’ campaign to create

mental health awareness in

the salon – from the team’s

and clients’ viewpoints.

January can be hard for

those suffering mental health

issues so we’re

working with

a life coach to

help us cope

and to spot

when a client

is struggling.

MOVERS AND

SHAKERS

Julian Crane is the new

general manager for Beauty

Care Professional UK &

Ireland at Henkel, home to

Schwarzkopf Professional.

Wahl Professional has

unveiled its first Style Team,

featuring six UK hairdressers

working under Style Collection

ambassadors Hooker &

Young. They are Diana

Carson, James Nicklin,

Sophie Gibson, Jonathan

Turner, Joshua Goldsworthy

and Alex Morton.

12


FAST | SIMPLE | SAFE

PERMANENT COLOUR FOR CREATING

BEAUTIFUL LONG LASTING BROWS

EASY TO USE | NO SKIN TESTING | NO AMMONIA

NO PPD | NO PEROXIDE | NO MIXING REQUIRED

AVAILABLE IN BOTH PROFESSIONAL AND RETAIL FORMULATIONS

www.pera357.com

Patent Pending


Have you seen the size of

the teeny-tiny bonds on the new

Pro Tip extensions from Remi

Cachet? That’s a 5p piece! Clients

will love the natural feel…

IN-SALON SERVICE

01642 867213

remicachet.com

Keep the

pampered-atthe-salon

feel

going strong

with Number

One, the first

hair perfume

from Great

Lengths. The

peony and

lime blossom

fragrance is also infused with

keratin to help to leave hair

softer and shinier.

RRP £24.95

0113 2781292

greatlengthshair.co.uk

OSiS+ Session Label Super

Dry Memory Net from

Schwarzkopf Professional

gives incredible, instant

hold that’s flexible enough

to brush through without

losing shape.

RRP £12.80

0800 526741

schwarzkopfpro.com

Newly revamped Pro Fiber from L’Oréal Professionnel

boasts next-level shampoos and masques

reformulated with new APTYL 100 technology to help

seal and repair damaged hair fibres.

RRP FROM £15

0800 0304034

lorealprofessionnel.co.uk

Irresistible services consumers will want to

snap up, selected by the Layered team

Clients are always on the hunt for

effortlessly done-undone hair, so it’s just

their luck that Paul Mitchell has unveiled its

new INVISIBLEWEAR range. A full collection

of hair care and styling products formulated

with velvet flower, they bestow the perfect mix

of soft texture and lightweight hold. Unisex,

streamlined and oh-so-chic, your clients will

want them all!

Stock up while

you can…

RRP FROM £15.25

0845 659 0011

paul-mitchell.

co.uk

New from milk_shake’s

Lifestyling range are Strong Eco

Hairspray, Curl Perfectionist

cream and Let It Shine mist.

RRP FROM £14.99

01392 365177

milkshakehaircare.co.uk

Get creative with the expansive

TIGI Copyright Custom Create

range. With a variety of flexible

styling formulas, the only limit is

your imagination.

RRP FROM £18

01525 621460

tigiprofessional.com

Get some high voltage vegan

metallic magic from Manic

Panic! Silver Stiletto is the latest

shade to join its semi-permanent

colour cream

line-up.

IN-SALON

SERVICE

01579 341913

manic-panic.

co.uk

Help clients maintain a

stronger blonde look for longer

with the Platinum range from

Innoluxe. The trio of shampoo,

conditioner and mask is a winwin-win

for lovers of cool tones.

RRP FROM £21

0330 0882226

innoluxe.com

Banish brittle blondes with

Pureology’s Strength Cure Best

Blonde range, which corrects

tones and repairs damaged

strands, with AstaRepair.

RRP FROM £20.50

0845 6000815

pureology.co.uk

14

CREATIVE HEAD


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

Mixing the best of styling

products with the refreshing

aspect of dry shampoo, the new

Redken Dry Texture collection is

ideal for embracing personal style

and natural texture. Premiered

backstage at the Coach S/S19

show for NYFW, Redken creative

director Guido Palau used the

new collection for the perfect,

effortless vibe. The Dry Shampoo

Powder 02 is the love child of dry

shampoo’s lift and texture, with

the precision and lightweight

feel of a styling powder. Need a

bit more grip? The innovative

Dry Shampoo Paste 05 gives

amazing root lift and absorbs

impurities, with plenty of

flexibility so clients can style to

their heart’s content, while ontrend

charcoal helps to absorb

excess oil for a relaxed

matte finish.

RRP FROM £19.55

0800 0854956

redken.co.uk

IT’S ALL ABOUT... COLOUR POPS

IGORA Vibrance

from Schwarzkopf Professional

has experienced a cuttingedge

upgrade for a more

versatile formula with a supershiny

finish. All the colour fun,

turned up to the max.

IN-SALON SERVICE

0800 3286920

schwarzkopfpro.com

Opal-Essence by Illumina

Color has colours that

magically reflect both warm

and cool tones with zero

depth and sci-fi shine – a

futuristic colour update

from Wella Professionals.

IN-SALON SERVICE

020 3901 1163

wella.com

CREATIVE HEAD

15


#CHedit

Inside

story

GLITCH BRISTOL

Eff ortlessly bohemian and passionately different, GLITCH in Bristol

is the brainchild of Stephàn Vi, his fi rst salon venture since moving

from Italy. “I was very bored of standard hair salons and decided to

put all my passions together under one roof,” explains Stephàn. This

leafy, multi-purpose space is part-coffee shop, part-exhibition space,

part-gig venue – and, of course, part-salon. We certainly can’t think

of any other salon where you can listen to live music at the same time

as having your hair done with Oway organic products. Weekly events

are hosted at the creative space, including cooking workshops, yoga

and the cosy live music sessions. A lush, jungle-like foliage and the

pale wood tones of the upcycled interiors, alongside its focus on

sustainability and shared experience, makes GLITCH feel like a relaxing

oasis waiting to be discovered.

SEE MORE from this salon

now at creativeheadmag.com

HOT BUYS

OUT OF THIS WORLD

Set your salon to stun with Planet, the

new Salon Ambience island unit. It is

both modern and minimalist with LED

multicolour lighting pimping up

the mirror’s frame.

£1,599 (until end of April, usually £1,999)

07554 990965

salonambience.com

now open

CUT AND RUN STOKE NEWINGTON

This gender-neutral salon above BOLT

Motorcycles opts for vegan products and

a distinctly vintage vibe.

SEE MORE from Salon Ambience in the free

brochure with this issue of Creative HEAD!

16 CREATIVE HEAD


Urban Retreat

International

Expansion

In partnership with the Ali Bin Ali

Group, Urban Retreat are opening

a new stand-alone salon in the

world’s first air-conditioned outdoor

shopping mall, within the heart of

Qatar’s capital, Doha – the ultimate

luxury destination in the Middle East.

Opening early 2019, we are looking

for talented, dynamic, outgoing

individuals to be part of the Doha

launch team. This is a superb

opportunity to enhance your career.

We’re offering

• Very attractive salaries

• 6 Month contracts

• Paid accommodation

• Paid transportation to and from work

• Return air travel from UK to Doha

We’re looking for

• Hair Stylists • Barbers • Colourists

• Therapists • Nail Technicians

• Lash & Brow Experts

If this once-in-a lifetime

opportunity sounds right for you,

please forward your CV to

jobs@urbanretreat.co.uk

or visit urbanretreat.co.uk

for further information.


THE BUSINESS EDIT

CAROLE TAYLOR

CLIENTWAVE

HOW CAN CLIENTWAVE

HELP SALONS?

We offer services designed

to increase performance and

profits. These include in-salon

training courses and a broad

selection of management

courses. All course content

is unique and includes data

and feedback from focus

groups of 2,000 clients. We

also offer a mystery shopping

service where salon owners

receive a report based on

a cut and finish. Our latest

initiative is our Salon Owners

Business Clubs in London

and the Midlands. And

on the marketing side, we

offer website design and

e-marketing.

WHAT ARE THE COMMON

MISTAKES YOUR MYSTERY

SHOPPERS SEE?

They revolve around

customer service and

retailing. The client’s

expectation is for consistent,

attentive service and

sometimes consistency

falters when there is a lack of

attention to detail. With retail,

clients want hair concerns

identified and dealt with

in-salon, followed by bespoke

homecare that will deal with

nagging issues. Invariably,

what gets missed is an

enthusiastic, problem-solving

product recommendation.

IF A SALON COULD ONLY

FOCUS ON ONE AREA,

WHAT SHOULD IT BE?

Customer service, without a

doubt. Delivering consistent

and exceptional customer

service to every client at

every visit will be the dealbreaker

in 2019!

HAVE YOU PLANNED FOR

SALON LIFE AFTER YOU?

IT’S A HEALTHY TRADITION in this

industry that whole families work in

hairdressing. But what comes after you’ve

decided to hang up your scissors and walk

away… and there’s no obvious person to

entrust your life’s work to?

At five-strong salon group Hooker &

Young, Gary Hooker and Michael Young

have started to think about the future. “We

are a long long way off wanting to hand over

the reins of the business,” Gary explains.

“That said, we have a partnership salon and

that model works very well for us, so we

would be very open to exploring that with

the right people from within the group.”

Gary admits that: “If I had to pick a route,

longer term it would be bringing in a group

managing director and having buy-in from

management teams within the business.

My New Year’s resolution is make a plan!”

Trevor Sorbie took succession planning to

another level when his company partnered

with Dubai-based The Grooming Company

group to roll out the brand internationally,

while also growing its presence in the UK.

For him, it was a case of bringing in an

external partner while also growing standout

talent in his company into new roles.

At Edward and Co, you would hope that

they have all this on lock – it’s now a fifthgeneration

business! “It started with my

great grandfather,” says director Gary Taylor.

“My 23-year-old daughter and my 16-year-old

son have just come into the business and

JULIE HENSMAN

HENSMANS

they are fired up, and see their futures here,

taking it on in their own way.”

For now, Gary, his wife Heather and their

team keep it a very family affair. “We have

out-performed the usual family theme of

three generations who make it, take it and

then break it!” jokes Gary. “I like to think we

are still making it into something new.”

Whether you’re planning on handing over

your business to a manager, a member of

the family or selling up altogether, it’s a big

decision to make. The golden rule is don’t let

your heart rule your head, warns NHF and

NBF chief executive Hilary Hall.

If you’re handing over to a manager, your

first step will be to write a clear description

of the qualifications and experience they

will need, and the achievements you expect.

Always include a probationary period in the

contract, just in case it doesn’t work out.

But if it’s time to sell, Hilary advises that

you take professional advice as you may

over- or under-value your business – so find a

reputable business broker to offer a ‘one-stop

shop’ service. Ask potential buyers to sign a

confidentiality agreement to prevent word

getting out, which could lead to staff and

clients going elsewhere. “Also, other salons

could poach your best staff,” she adds.

“It can be hard to let go,” admits Hilary.

“Make sure you’re actually prepared to give

up. Have definite plans in place so you’re not

tempted to ‘hang around’ or interfere when

the new manager or owner has taken over.”

“Our business has a pretty unique mix. My daughter Gemma

and I are the two family directors working in the company, as my

husband John retired last June, although can still be seen cutting hair

once a week! The shape of the business has been building for several

years; we set out a five-year plan that’s almost at fruition now. Gemma,

who’s 37, and I have built an incredible management team, some of whom are shareholders

and some will have that opportunity in the future. Our management team has grown up in

the business and team members have shown they ‘get it’ – and that’s something you can’t

really teach. Being part of a management buy-in team is not for everyone, but giving them

shares and management status works. It’s much more person-by-person than step-by-step!

Get the right people around you and make the roadmap and expectations clear.”

18

CREATIVE HEAD


All I had to do

was say yes

When we made the decision to move to Timely, all I had to do was say yes,

make it happen. They took all the hard work away. They swapped over our

client data. I was really impressed — Kylie Hayes, Moha Salon

Say yes, and we’ll take care of the rest.

Talk to us on 02038 683790, or visit gettimely.com to get started.


#BusinessEdit

KEN’S CLINIC

GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

“How do you handle

a team member

suffering with

personal issues

and whose work on

the salon floor is

affected?”

SIMON HILL,

SESH

HAIRDRESSING

KEN’S DIAGNOSIS

This is always a difficult question for a salon owner as

their priority is the efficient running of their business,

whereas the priority of the team member is their personal

issues. I often say to owners that one of the hardest roles to

master is that of being a counsellor and mentor to our teams.

It’s an extremely careful balancing act between the needs of

the salon and the needs of the team member.

Sometimes sickness is seen as a personal problem and

a team member who regularly has days off could not only

disrupt salon income but might also cause friction and

unrest among those members who are rarely sick. This

is where a system of managing sickness, such as absence

scoring system ‘The Bradford Factor’, becomes important.

Accurate records and the use of the system

could not only help to reduce sickness by

highlighting it, but could also give you

the vital information required should

you need to manage someone out of

your business. I also believe that if you

are paying your team in a way that

truly rewards success, then you can

reduce casual sickness.

Now let’s deal with the

tricky element, the personal

stuff. If you have built up the

right culture of behaviour in

your salon, then your team’s

personal issues should never

be discussed with clients.

They don’t pay to listen to our

problems, though they often

like to share theirs with us.

This type of culture should be established at the induction

stage of every new team member.

Next we need to understand what it means to have

empathy, to imagine yourself in another’s position. Now the

fact that your young assistant has just split up from their

partner who they only met a month ago, might not be a big

deal for you, but if it was their first big relationship and they

believed that they had met ‘The One’, then their world has

just crashed down around their ears. You’ve been there,

done that and got the T-shirt, but they can’t even face the

world, so they call in sick or mope around the salon.

This is where your empathy kicks in and where you

become the metaphorical arms that comfort, the shoulder

to cry on. Listen and show that you care, but gently explain

that they might be better off keeping their emotions to

themselves. Even consider that it may be better for them

not to be in the salon, rather than crying all over your

clients. Find them something to do away from the shop

floor, or even let them take a day’s holiday to recover.

If someone has a longer-term emotional problem that is

beyond your basic counselling skills, then encourage people

to seek advice elsewhere and maybe even support them by

offering the appropriate paid time off to do this.

Most of the time all people really need is emotional

support. Someone who will listen to them and care.

Someone to be non-judgemental and show empathy and

compassion. Often this is all that is needed to help people

find their own solutions. A basic need of any human is to

know that we belong and that someone cares about us. It’s

not much to ask but, in this age of social media and ‘friends’

that we never actually meet or socialise with, this is a need

that is unfulfilled in many lives.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag

20

CREATIVE HEAD


3·6·5 Successful

Business Coaching

for Salons

Are you a

Salon Owner?

Finding it harder and harder

to pull in new clients and recruit

the right team?

In times of change it is important to plan ahead .

With many uncertainties facing the industry and

economy in 2019, 3·6·5 can help to point you in

the right direction.

3·6·5 can provide your salon with successful

business coaching to help promote a

long-term, sustainable future for

your business .

Call us on: 0845 659 0015

www.365SalonEducation.com

Find us: @365SalonEducation


#BusinessEdit

VAT RETURNS

REMINDER FOR MTD

ARE YOU VAT-registered? If so, changes

to VAT returns are on the way. From

1 April 2019 if your salon is VAT-registered

you will have to keep your VAT business

records digitally and send in your VAT

returns using Making Tax Digital (MTD)

compatible software. This also applies if

you use the VAT Flat Rate Scheme.

If you already use software you need to

check if it’s MTD compliant. Hilary Hall,

NHF/NBF chief executive, says: “There

has been talk of delaying MTD for VAT

for another year, but you still need to be

prepared. Now is a good time to research

MTD-compliant software or talk to an

accountant or bookkeeper. The changes

will be more significant for salons who use

spreadsheets to prepare their information

and then type in their figures as this will

no longer be allowed under MTD.”

APPRENTICESHIP

RATES SET TO

BE SCRAPPED?

APPRENTICESHIP PAY RATES should be

scrapped in the long-term and replaced with

age-related National Minimum Wage rates, says

the influential Education Select Committee.

But NHF/NBF chief executive Hilary Hall has

warned against any such move: “Scrapping the

apprenticeship pay rates would have a massive

impact on the hairdressing industry, which is

one of the biggest employers of apprentices.

Apprentices would become unaffordable while

the competition for qualified and experienced

hairdressers would further intensify.”

UK HAIR AND BEAUTY

CONTINUES TO EXPAND

THE LATEST INDUSTRY statistics from the NHF/NBF have revealed the

number of hairdressing, barbering and beauty businesses across the UK

has gone up by 2 per cent to 42,370. “Salons and barber shops contribute

almost £7.5 billion to the UK economy, up from £7bn,” says NHF/NBF chief

executive, Hilary Hall. “More than half of hair and beauty businesses have an

annual turnover of under £99,000, while a third have a turnover of between

£100,000 and £199,000.” The stats also show a 26 per cent drop in the number

of people starting hairdressing and barbering apprenticeships in England in

2017/18 compared with 2016/17. “This is almost certainly due to the changes

to the new Trailblazer apprenticeship standards and changes to funding,

which we have campaigned hard against,” adds Hilary. Hair and beauty

salons are showing growth, but those offering hairdressing only are starting

to decline, with 217 more closing than opening in the past year.

Employers must prep for

triennial pension review

MOST SALONS BELIEVE their responsibilities are to manage pension

contributions for their eligible staff, to enrol new team members and remove

team members who leave. But three years after going live with pensions

auto-enrolment there’s a new hurdle for employers to jump over – the

‘triennial review’. Used to describe compulsory pensions re-enrolment for

some staff every three years, this review applies to all pension schemes and

employers can be fined if they don’t comply. The three-yearly pensions reenrolment

process typically means re-enrolling people who have previously

opted out of their employer’s pension scheme. This is intended to encourage

employees to think again about saving into a pension, but it does mean more

work for employers, warns the NHF/NBF. Employers have to choose a date on

which to assess all their staff to decide whether or not they meet the criteria

and therefore need to be re-enrolled. The date must fall within a six-month

window, from three months before to three months after the three-year

anniversary of their original staging date. Employers must keep a record of

assessments and need to write to staff within six weeks of re-enrolment.

22 CREATIVE HEAD


BUSINESS BUILDER

Some of your customers might be

embarking on a vegan diet and using

more ethical hair and beauty products,

either long term or for Veganuary, but

they find it tricky to know which brands

to opt for. Help make life simple for

them by highlighting vegan and crueltyfree

essentials in your retail area, like

the Maria Nila frizz-reducing True Soft

Argan Oil (£9.99 exc VAT).

Always remember the

importance of training

and development to

the longevity of your

business. After all,

running a successful salon

is all about staying on top

of the latest trends. This

January, you can

enjoy 20 per cent

off all of our

courses – see

the line-up

at salonservices.

com.

#BusinessEdit

ASK ME

ANYTHING

THERE ARE EXPERTS INSIDE

EVERY BRANCH OF SALON

SERVICES WITH KNOWLEDGE

TO SHARE, SO JUST ASK!

All prices listed are exclusive of VAT

THE SERVICE STATION

In association with

Innovative launches, expert advice and business

boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

You can enjoy great deals

across the XP100 and XP200

colour ranges, perfect for

those ‘New Year, New You’

transformations – buy more

than 50 items and save 40

per cent, or buy more

than 100 and save

50 per cent.

These deals

are great

for salons

looking to

buy in bulk,

so don’t

miss out!

TEACH

ME!

WELL-GROOMED

BUYS FOR THE BOYS AT

Quality, comfortable salon furniture

is an important part of the customer

experience, so make sure your styling

chairs offer sufficient back and leg

support. Featuring a host of

salon equipment to suit

every budget, Salon

Services’ Equipment

Direct range includes

barber chair musthaves

like the retrowith-a-twist

Hampstead

Barbers Chair

(£499 exc VAT).

Jo Martin

Marketing director,

Sally Europe

Q: Should I add

vegan products and

treatments to my salon

menu this year?

A: Veganism is on the

rise, and as more and more

people are embracing

plant-based diets, they’re

also increasingly mindful

of the products they put

on their skin and hair.

To cater to this growing

market, salons and stylists

should consider widening

their product portfolio to

include natural, vegan

and cruelty-free ranges.

Not only does it prevent

you from alienating

customers who choose

only to use vegan-certified

products, but it also shows

you’re tuned in to one of

the hottest topics in the

industry right now. We

particularly love Maria

Nila’s hair products as

they are 100 per cent

cruelty-free and vegan,

so be sure to check out

the Gold Salon Pack £150

exc VAT) and Silver Salon

Pack (£50 exc VAT) – ideal

for getting started!

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM

CREATIVE HEAD 23


“This was such a special win. Somehow it’s all

the sweeter when you have really grafted and

aspired to achieve something; this win came after

years of perseverance. The incredible feeling we

got from the recognition of our work and the buzz

from the evening will definitely stay with us –

I still can’t quite believe we scooped it! We have

a great feeling about what comes next.”

VERA MAI HA AND EMMA BEVERIDGE

TREVOR SORBIE, MANCHESTER

#LCT19

SHOW YOUR

true colours

THE L’ORÉAL COLOUR TROPHY IS THE WORLD’S

LONGEST-RUNNING LIVE HAIR COMPETITION AND

IT OPENS FOR ENTRIES THIS MONTH – GET READY

TO COLOUR YOUR WAY INTO THE HISTORY BOOKS

24


CREATIVE HEAD ADVERTORIAL

*Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries must be uploaded

onto lorealcolourtrophy.com by 18/02/19 and must use only L’Oréal Professionnel products. Entry photos must be in colour. Winning

team receives the 2019 Award for the relevant category and the chance to attend other events. See lorealcolourtrophy.com for full details and

terms and conditions. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.

IT’S A MOMENT that stays with you for life. Between the thunderous

applause, the lights, the confetti and the weight of the trophy in your

hand, there’s the realisation that things will never be the same again.

There are few competitions which instil such a feeling as winning the

coveted L’Oréal Colour Trophy award sets you on the path for colour

stardom…

With incredible levels of detail, technical know-how and trendsetting

prowess expected, the stakes are high. Challenge yourself to

create a look that will have new clients stopping in their tracks and

rushing in to book an appointment.

To gain an edge on the competition you’ll need to have a passion

for every shade in the spectrum, a unique eye, and technical skills to

put others to shame. The same is true for if you want to show off your

grooming skills for the Men’s Image Award, or to flaunt your talent

for texture in the Afro Award. For any young guns with blazing colour

ideas under the age of 25, you might just have what it takes to win the

STAR Award. The L’Oréal Colour Trophy 2019 is open for entries on

2 January. Not a L’Oréal Professionnel salon? No problem! If you have

the idea and use a L’Oréal Professionnel colour, then the judges want

to see what you can do. The time has come to colour up a storm…

HOW TO ENTER* #LCT19

1. Head to lorealcolourtrophy.com

2. BUILD your personal profile

3. Choose your CATEGORY to enter

4. COMPLETE your entry form online

and upload your photo (must be no

more than one year old)

5. CONSULT full L’Oréal Colour

Trophy Terms and Conditions

6. Submit your application by

18 February 2019

IS 2019

YOUR YEAR?

Visit

lorealcolourtrophy.com

to enter NOW

For more information, call 020 8762 4617 or visit lorealcolourtrophy.com

lorealpro @lorealprouk /lorealprofessionnel.uk #Lorealprouk #LCT19

25


YES.

IT’S OPEN

YES.

IT’S OPEN

In it’s 64th year, the longest-running live hairdressing competition

the L’Oréal Colour Trophy, is now open for entries.

Will you be this year’s winner?

ENTER NOW*

lorealcolourtrophy.com

#LCT19

#lorealprouk

@lorealpro

*Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries

must be uploaded onto www.lorealcolourtrophy.com by 18/02/19 and must use only L’Oréal Professionnel products. Entry

photos must be in colour. Winning team receives the 2019 Award for the relevant category and the chance to attend other

events to include an overnight European trip. See www.lorealcolourtrophy.com for full details and terms and conditions.

Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.


SHOW YOUR TRUE

COLOURS

image: Grand Final 2018

Hair by Percy & Reed Artistic Team


MAKE TIME

HOW TO CREATE SUCCESS WITHIN YOUR

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR

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Bruce Masefield

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Tom Connell

Trevor Sorbie

Sara Holmes

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Creations

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THE

FUTURE

IS

HERE

THINK YOU KNOW THE WELLA TRENDVISION AWARDS?

THINK AGAIN – WE’RE TALKING NEW CATEGORIES, NEW NAMES,

NEW OPPORTUNITIES TO SEE YOUR CAREER GO STRATOSPHERIC.

ARE YOU READY TO SHAPE YOUR FUTURE?


YOU’VE GOT

THE LOOK

HAVE A VISION YOU WANT TO SHARE? WELLA

HAS THE PERFECT OPPORTUNITY – MEET THE

NEW-LOOK TRENDVISION AWARD

Whether you’re working at regional or international level, Wella continues to shine a spotlight

on the visionary artists who are pushing the industry forward. You’ve got to be in it to win it – and

there are some incredible opportunities to be grabbed. Where else can you have direct feedback

and advice from some of the biggest names in the business? Wella provides every competitor

with digital mentoring at every stage of the competition and face-to-face mentoring with industry

icons for Regional Heat winners. From tailor-made Wella Education programmes to invitations

throughout the year to Wella events – not to mention a boost to your profile with media support

– becoming a TrendVision Award Finalist means so much more than simply attending the UK &

Ireland Final. The experience and the connections you’ll make will help to kick your career into high

gear. There’s never been a better time to throw your hat in the ring. It's as easy as one, two, three…

1. CHOOSE YOUR CATEGORY

NEW! COLOR ARTIST OF THE YEAR

Create a beautiful colour that complements the model's haircut and individual style. Use expert

technique, placement and a beautiful finish. Please do not enter hair-up or braided looks – take

inspiration from TrendVision Award mentors and the worlds of hair, art and fashion.

NEW! CREATIVE ARTIST OF THE YEAR

Highlight your expertise, skill and flair, celebrate the beauty of your model and complement her

style, as well as her hair colour. Please do not enter avant-garde looks – showcase your creative

vision and take inspiration from TrendVision Award mentors and the worlds of hair, art and fashion.

MALE GROOMING

Create a total men’s look, exhibiting excellence in craftsmanship for cut, colour and finish,

and take inspiration from current barbering trends.

RUNWAY

Showcase your creativity and push the boundaries with an editorial long hair or hair-up look.

Showcase beautiful style and finish, with the option to add hair extensions and pieces.

2. CREATE YOUR LOOK

Start your TrendVision Award

journey off with a bang with

Wella’s Create Your Look

sessions. If you’re looking for

advice on photography, lighting

and how to make your entry

stand out from the crowd then

you’re in luck. These tailored

sessions are designed to equip

you with everything you need

for your TrendVision Award

2019 entry. At the end of the

two-hour slot you will receive

a digital photograph of your

completed look, along with a

digital toolbox to help you make

the most of your entry. For

2019, Wella has teamed up with

iconic industry photographers

Desmond Murray of Atherton

Cox, Kai Wan of p.kai hair and

Kevin Luchmun.* But that’s not

all – Emma Summersby, director

of Summersby Media, is also

available to advise on raising

your profile. For the first time,

you can now use Eventbrite to

book your place. Simply search

for 'Wella Create Your Look'

and you can book in your own

time, online.


MEET THE PROS AND

CREATE YOUR LOOK

CREATIVE HEAD ADVERTORIAL

Desmond Murray

3. UPLOAD YOUR ENTRY

Submit your photographic entry online from 6 February to put yourself in the running for

the Regional Heats. Good luck!

Kai Wan

Kevin Luchmun

Emma Summersby

£45 exc. VAT

To book your place, head

online to eventbrite.

com and search 'Wella

Create Your Look'. Or

contact the Wella Events

Team on 0845 6018

128 or wellaevents@

cotyinc.com

*Photographers subject to change. All cutting and colouring must be done prior to session. Only hair, make-up and outfit styling on the day


WHERE COULD THE

WELLA TRENDVISION

AWARD TAKE YOU?

YOU’VE CHOSEN YOUR CATEGORY. YOUR MODEL IS READY.

THE IMAGE HAS BEEN TAKEN. WHAT HAPPENS NEXT?

If you make it through, you’ll do battle at the Regional Heats

across the UK, illustrating to judges just what you can do.

Impress, and you’ll be one of the Regional Winners who, with

the support of Wella's incredible mentors, will go through to

the UK & Ireland final at the Roundhouse in London.

Win there and you’ll enter an exclusive cadre of talented

stylists and colourists at the Wella TrendVision Award

Creative Retreat Experience. There, the global TrendVision

Award photographic winners are revealed, alongside a

two-day mentoring extravaganza. This year's winners

will team up with the hottest hairdressers, inlcuding

Darren Ambrose, Jayson Gray, Bruce Masefield and Akin

Konizi, to deliver models to brief and be in with a chance

of winning more awards. This is the Wella TrendVision

Award like you've never seen it. It’s dialled up, and it's so

much more than just a competition. Are YOU up for it?

DATES FOR YOUR DIARY

• 6 February – photographic entries open online

• 5pm 20 March – photographic entries close

• 4 April – regional shortlists announced

• May to August – Regional Heats held around the UK

• 30 September – the UK & Ireland Final in London

FOR MORE INFORMATION, VISIT WELLA.COM OR CONTACT THE WELLA EVENTS TEAM

ON 0845 6018 128 OR WELLAEVENTS@COTYINC.COM


CREATIVEHEADMAG.COM

SPRING

S U M M E R

2019

001_Runway_SS19_Covers_GW3.indd 1 06/12/2018 15:19

002-8pp_SS_Promo_Paint_GW2.indd 1-2 13/09/2018 15:36

CLUB

creativeheadmag.com/club

YOUR ESSENTIAL GUIDE TO THE NEW SEASON

RUNWAY

PORTRAIT OF A

FOR JUST

£10

YOU’LL GET:

• 10 issues of Creative

HEAD magazine – and

supplements including

Runway, PAINT and

Power Book – delivered

to your door

• Exclusive competitions

and prizes

• Free product samples

from leading professional

brands

A/W18

PROCESS

SIGN UP NOW

AND RECEIVE A BUNDLE OF BRAND NEW

PAUL MITCHELL INVISIBLEWEAR PRODUCTS,

WORTH MORE THAN £70*

Win two tickets to the

Paul Mitchell Style Edit event!

Already a Creative HEAD Club member? We’ve got something special

for you too! Club members have the chance to win two tickets to the

Paul Mitchell Style Edit event. Taking place in Manchester, Cardiff and

Aylesbury, the one-day course will teach you how to create beautifully

undone styles using INVISIBLEWEAR. To be in with a chance of winning,

simply keep an eye on your inbox for your exclusive link to the

competition entry form – all Creative HEAD members will

receive an email on 1 January!

FOR

CREATIVE

HEAD CLUB

MEMBERS

ONLY

*For the fi rst 25 new members to sign up between 1 January and

31 January 2019. Subject to availability and no cash equivalent will be offered.


RUNWAY REBEL

Beautiful bold fashion toning for a head-turning look

“Not only is the new demi-permanent IGORA Vibrance from Schwarzkopf Professional simply stunning,

the colour range also off ers our clients more opportunities to trial fresh new looks without the permanent

commitment. The new range is showcased through a beautiful bespoke appointment service menu that

allows our clients to pick their IGORA Vibrance look. My favourites include ‘Paint me Pastel’, which off ers

playful pastel tones, and ‘Runway Rebel’ for bold fashion looks!”

DYLAN BRITTAIN, SCHWARZKOPF PROFESSIONAL UK AND IRELAND AMBASSADOR

ONE TWO GORGEOUS

A complete colour refresh with irresistible shine

BREAK THE BRASS

Neutralising tone-on-tone colour for blonde perfection

36

CREATIVE HEAD


GIMME MORE!

SOCIAL MEDIA IS BOOSTING YOUR COLOUR BUSINESS – AND YOUR CLIENTS ARE READY

FOR MORE. SO (DOUBLE) TAP INTO THE WORLD OF IGORA VIBRANCE, THE STATE-OF-THE-

ART MOISTURISING DEMI-PERMANENT HAIR COLOUR FROM SCHWARZKOPF PROFESSIONAL

THAT GIVES YOU MORE POWER TO YOUR COLOURING ELBOW!

CREATIVE HEAD ADVERTORIAL

BEAUTY IS IN THE eye of the beholder, but #haircolour is in the

hands of the Instagrammer. Social media has contributed to a huge

surge in demand for salon colourists to recreate the looks their

clients have seen online. And with the photo-sharing app providing

a treasure trove of balayages, ombrés, denim highlights and

magical rainbow locks to choose from, there’s no sign of this

trend slowing down – in fact, it’s getting more creative and fastmoving

by the day!

Inspired by the ideas and images they’ve seen on Instagram,

clients now want to be able to change their hair colour without

either having to wait, or to the long term commitment of permanent

colour. And of course they never want to compromise the condition

of their hair. Well, why would they?

That’s what makes new IGORA Vibrance so exciting. Schwarzkopf

Professional have given their demi-permanent colour a cuttingedge

upgrade, setting new industry standards with innovative

technologies and consistencies that mean IGORA Vibrance can

now do even more – all while being extra-gentle on hair!

GLOSS BOSS

Glossed-up balayage with outstanding shine

PAINT ME PASTEL

Multi-faceted pastel toning creates a playful result

TEMPTING TONES

Placements of vibrant colour for an eye-catching twist

CREATIVE HEAD

37


38

CREATIVE HEAD


SO WHAT’S NEW?

NEW IGORA VIBRANCE IS AN ADVANCED MOISTURISING DEMI-PERMANENT HAIR COLOUR WITH

A LIQUID FORMULA THAT CAN TURN INTO A GEL OR A CREAM. THIS MEANS YOUR CLIENTS

CAN EXPECT MORE, AND YOU CAN DELIVER MORE…

CREATIVE HEAD ADVERTORIAL

MORE PERFORMANCE – up to 100 per cent more INSTAShine

(versus untreated hair) with increased hair protection, thanks to

the Moisturising Protecting Complex with AQUAXYL Technology.

This innovative technology controls the hair’s inner moisture level to

stabilise the internal structure of each hair fibre, protecting against hair

breakage and creating a clean canvas for an even colour result. The

alcohol-free formula is enriched with Vitamins B3 and B5, helping to

shield the surface of the hair and creating a beautiful, vibrant shine.

MORE CONVENIENCE – the new liquid formula with a 1-to-1 mixing

ratio is easier to formulate, faster to mix and more efficient to apply.

MORE VERSATILITY – the state-of-the-art Activator system allows

you to choose between a gel or a cream consistency. Choose the

IGORA Vibrance Activator Gel, containing a gelifying agent that creates

a unique gel consistency, for bottle applications and quick services

at the backwash. Or switch to the IGORA Vibrance Activator Lotion,

whose special thickening agent transforms the liquid colour into a

cream consistency, for faster applications and ease of use.

MORE CHOICE – you now have access to a full range of demipermanent

colour services, including Dual System Application,

Tone-on-Tone, Pastel Toning, Neutralisation/Colour Correction,

Colour Refreshing and Clear Glossing. Matching harmoniously with

IGORA Royal shades, the 68 IGORA Vibrance shades include IGORA

Vibrance Clear 0-00, a non-pigmented formulation that can be used

as a stand-alone gloss upgrade after every colour service, or to dilute

IGORA Vibrance shades to reduce depth and intensity and to create

pastel tones.

The new unique consistencies now available with IGORA Vibrance

mean you can adapt this innovative, versatile product and the

techniques you use to create beautiful colour results that are infinitely

personal and endlessly changeable. Schwarzkopf Professional

developed IGORA Vibrance to reimagine demi-permanent hair

colour – helping you deliver more to your clients and creating more

opportunities to build lucrative colour business in your salon.

ARE YOUR CLIENTS READY FOR MORE? RE-IMAGINE DEMI-PERMANENT HAIR COLOUR –

VISIT SCHWARZKOPFPRO.COM AND FOLLOW THE VIBRANT COLOUR MOVEMENT VIA

#MOREVIBRANCE @SCHWARZKOPFPROUK

CREATIVE HEAD

39


ESCAPE YOUR REALITY AND HAVE SOME

FUN. GOLDWELL’S 2019 COLOR ZOOM

COLLECTION, R MIX, SHAKES THINGS UP

BY PAIRING HI-VIS COLOURS WITH SHARP

CONTOURS AND STRONG CONTRASTS.

CREATE THE FUTURE AS YOU SEE IT…

40

CREATIVE HEAD


THE BRAINCHILD OF the Color Zoom

2019 Creative Team, REMIX is a

collection designed to inspire. Clashing

colours and clear contrasts create

an anarchic mix that is exhilarating

and fresh. Familiar shapes have

been reworked and remixed, with

sharp contours and disconnecting

elements creating new silhouettes,

while eye-catching finishes and

sophisticated lustres add polished

appeal. From delicate crimps and punk

embellishments to dip-dyes, fades,

colour blocks and graduation, REMIX

is a mash-up of the past, present and

future, remixing signature elements

from different decades. So break free.

Dare, clash, rebel. It’s time to REMIX

your reality and have some fun!

HAIR The Color Zoom 2019 Creative Team. MAKE-UP Loni Baur. STYLING Ingo Nahrwold. PHOTOGRAPHY Ralph Mecke

CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD

41


MAKE IT YOUR OWN

CREATE R MIX AS YOU SEE IT – AND YOU COULD WIN BIG! #REMIXREALITY

BE INSPIRED BY the spirit of REMIX and bring your own creativity,

ideas and passion onstage. The Color Zoom Challenge is one of the

world’s biggest live hair competitions, encouraging you to push your

limits, discover hidden talents and step into the spotlight.

Use Goldwell’s REMIX collection as your inspiration and interpret

it in your own style and look. Compete with other stylists in your

category and your country – this is your chance for recognition on

a national level. What’s more, as a UK winner you’ll automatically

qualify for the grand final of the Color Zoom Challenge at Global

Zoom 2019 in Vienna, where you’ll compete with the best

hairdressers from around the globe and spend time with people who

share your passion for creating extraordinary hair. Lydia Wolfe, 2018

UK Gold winner, says: “Getting to meet and compete against stylists

from all corners of the world and share our adoration

for the industry was incredible”. So what are you

waiting for? This is the opportunity of a lifetime,

to show the world what you can do. It’s time to

#REMIXREALITY

42

CREATIVE HEAD


SEIZE YOUR OPPORTUNITY!

Choose your category and make history – national gold winners will

enjoy loads of promotion, social media love and press to help their

profile rocket! Win the final and you will secure your place on the

Color Zoom Creative Team for 2021, setting the trend for the next

generation of competitors!

GLOBAL NEW TALENT CATEGORY

Junior stylists with fewer than five years’ experience (excluding

apprenticeships) by the date of submission.

CREATIVE HEAD ADVERTORIAL

GLOBAL CREATIVE CATEGORY

Stylists with more than five years’ experience (excluding

apprenticeships) by the date of submission.

GLOBAL PARTNER CATEGORY

Stylists who are currently working or have been working with

Goldwell as a freelancer, trainer or active representative for two

years by the date of submission.

YOUR REMIX HIT LIST

• Get the briefing kit at goldwell.co.uk/color-zoom-2019

• Check out the REMIX collection and devise how

•you’ll make it your own

• Choose a model and the styling

• Create your look… and shoot it!

• Fill out and send back the entry form by 31 May 2019

• National winners will be announced in July 2019 and

• Global Zoom is in Vienna in September 2019

Download entry forms and Color Zoom information at goldwell.co.uk/color-zoom-2019. Keep up-to-date with the latest Color Zoom

news by following @GoldwellUK #colorzoom #remixreality on Instagram, Twitter and Facebook

CREATIVE HEAD

43


Maverick. Creative. Icon.

Eugene Souleiman chats

with Creative HEAD

editor Amanda Nottage

about connecting with

designers, being crowned

Most Wanted Hair Icon

2018 and his enduring

punk spirit

“In a weird

way I’m in an

experimental

part of my career.

I’m a bit nuts,

aren’t I?!”

2018

EUGENE SOULEIMAN IS NOT one to settle for the

predictable. As one of the most revered session stylists

working at Fashion Week and in editorial today, as well as

in his role as global director of care and styling for Wella

Professionals, he’s perpetually pushing boundaries. Whether

it’s using accessories in unusual ways or placing off-centre

details to provide impact, it’s an indelible signature, one

which saw him crowned Hair Icon at the 2018 Most Wanted

Awards. “I was a bit humbled, to be honest,” he admits of the

win. “To be chosen by people that are knowledgeable, that I

respect, was really fantastic. They understand.”

His ability to shapeshift hair has made him a seasonal

staple for the likes of experimental designers such as John

Galliano, Yohji Yamamoto and Jeremy Scott. What is it that

draws him to other boundary-pushing creatives? “I always

go for the more complicated person,” he says. “In a weird

way I’m in a experimental part of my career. I’m a bit nuts,

aren’t I?!”

For Eugene, it’s all about the character, the story. Galliano

is a kindred spirit, maybe it’s something to do with both

of them being South East London boys (Eugene is from

Woolwich; John from Peckham). For the Maison Margiela

Couture show in July 2017, Galliano envisioned a woman

running late who jumps straight out of the shower and into

44

CREATIVE HEAD


her clothes. Eugene took the wet-look hair brief one step

further by suggesting that they add whisked-up shampoo

suds, as if she hadn’t even finished rinsing. “For me it’s

about finding that little detail that’s really subtle and just

turning it into something else,” he explains.

It’s signature elements like these that have kept Eugene

at the forefront of Fashion Week, year after year. “I think

my work’s quite twisted, in a funny kind of way. It’s putting

elements together which are quite impossible,” he says.

“That’s the challenge for me. I’m very much about the idea –

or a feeling.”

Touching on his experimental, punk-ish attitude towards

hair, Eugene considers why his styling is standing out all the

more now. While he doesn’t think it’s an age thing, it is “a

demographic moment”. He explains: “Everyone I know who

is truly creative is older – because they were punks. That was

when there was nothing and they had to make something

from nothing.”

But with social media shining an ever-present spotlight

on up-and-coming talent, perhaps those coming through

the ranks are playing it too safe, knowing so many eyes are

watching? Eugene isn’t completely convinced. “They just

don’t want to take that risk, and it’s such a shame because

there’s no reward if there’s no risk, but it’s a heightened fear

of failure on a public level,” he says. “I don’t have that – at

the end of the day, I can say I tried.”

CHALLENGE ACCEPTED!

EUGENE SOULEIMAN ON THE MOST UNCOMPROMISING HAIR LOOKS HE WORKED ON FOR S/S19 SHOWS

Images courtesy of Wella Professionals

OLIVER THEYSKENS

“The story behind this was a

romantic entanglement of a young

lady who’s run away. She’s very

beautiful, she fell asleep in a forest

when it was raining and this is how

she woke up. I just love this hairstyle

– it feels quite cinematic, it moves

really well and it reacts with the

environment. It’s romantic, it’s dark,

it’s gothic. It’s elegant but raw.”

MAISON MARGIELA

“When I look at what John Galliano

does and his philosophy, it’s very

simple: he doesn’t care who wears his

clothes as long as they feel amazing

in them. Some of the looks were just

haircuts. With John’s shows everyone

is treated in an individual way. So

when you’re doing a show for John

and you’ve got 32 models, you’re

doing 32 shows.”

THOM BROWNE

“This look was inspired by a single

dreadlock. It’s graphic, it’s textured,

it’s fibrous. We had to get hair into its

most porous state so when we touched

it, it stayed exactly where we want it

to. I wanted it to feel almost medieval,

like it could have been worn by

knights. Thom offers such an amazing

platform, he does things with unusual

proportions which are quite twisted.”

CREATIVE HEAD

45


NEAR

W ILD

HEAVEN

TEXTURED, SCULPTURAL AND WITH A PLAYFUL EDGE,

EUGENE SOULEIMAN ILLUSTRATES EXACTLY WHY HE’S

THE CURRENT MOST WANTED HAIR ICON

PHOTOGRAPHY BY ANDREW O’TOOLE

46

CREATIVE HEAD


CREATIVE HEAD 47


48

CREATIVE HEAD


CREATIVE HEAD 49

HAIR Eugene Souleiman. MAKE-UP Kylie O’Toole, Hart and Co. MODELS Melissa Juratowitch at

Pride Models, Marlene Kafka at Chadwick Models. PHOTOGRAPHY Andrew O’Toole, Hart and Co.


The variety of Wella Professionals colour choices is seemingly endless. From its low-commitment,

trend-led Color Touch and Color Fresh collections to the pigment-rich formula of Koleston Perfect

with ME+, Wella Professionals colour ranges cater to every client. Joining the fun for 2019, new

Opal-Essence by Illumina Color gives hair a futuristic, next-level fi nish. These fi ve new opalescent

shades off er milky, metallic sheens without depth to give both warm and cool light refl ections.

Mix and match to fi nd the perfect formulations and shades and let Wella Professionals’ Colour

Creatives take you on a journey through its perfect colour portfolio…

50 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

AMBER SLATE

This comes from the current

obsession with the ’70s

palette. It’s a natural, soft

copper tone that’s more

muted and smoky. Its baked

earthy tones and mellow,

almost yellow, amber shades

tone down the reds of

past seasons.

FUTURISTIC

TONES

Opalescent, multitonal

colour shifts.

The play of light on

moving water. The

luminous element of

sheer textures. Thanks

to new Illumina Opal-

Essence formulas,

these lightweight

colours offer a totally

different experience

than existing metallics

or glosses.

COLOUR TEXTURE

EMBRACE

Natural texture, unbridled and wild,

is emphasised with both warm and

cool shades to add more drama

to an already bold look. With more

dimension to experiment with, there

are endless possibilities.

“We’ve literally never been

able to make these colour

palettes before. We could

imagine them, but now we

can make them. This is what

makes colouring so exciting”

Zoë Irwin

CREATIVE HEAD

51


Permanent colour doesn’t need to mean deep, dark heavy colour. Keep things interesting with these innovative formulas, from next-level

metallics to the better-then-ever Koleston Perfect with ME+.

Throw light on the future of permanent colour with the Illumina Color range. Featuring 38 shades of intermixable colours, next

generation Microlight Technology creates luminous, high-shine colour without compromising hair integrity. A sheer, natural-looking result

can still achieve up to 100 per cent grey/white hair coverage, or be toned down for a unique glossing service for the colour-shy. Illumina

Color has proved to be a big hit with clients – three out of four of whom would ask for it again.

Opal-Essence by Illumina Color

is the perfect addition to your

colour menu for a futuristic,

trend-led edge. These fi ve

shades give hair a metallic,

milky sheen without depth for

a unique fi nish. The colourshifting,

mother-of-pearl shades

refl ect both warm and cool hues

depending on the light, taking the

previous metallic hair trends and

transcending them to the next

level – revolutionary! With

liquid-look, metallic and

high-shine elements

making a big return in

fashion, the new Wella

Professionals formulas

offer the perfect pairing.

From the intense silverviolet

of Silver Mauve

to the unusual Chrome

Olive via Copper

Peach, Opal-Essence

by Illumina Color offers

something brand

new for your fashionforward

clients.

52 CREATIVE HEAD


Koleston Perfect lovers can delight in knowing it’s now

better than ever, thanks to the addition of ME+ technology.

ME+ reduces the risk of developing a new allergy to hair

colour,* replacing PPD and PTD that often cause reactions.

It’s taken seven years of research, 3,000 formulations and

20 patents to reach this new frontier of hair colour, but it’s

well worth the wait.

Pure Balance technology shields from metallic ions, which

would otherwise interact with hair to create free radicals

and ultimately cause damage, resulting in better protected,

stronger hair fi bres. The reduced free radicals also helps to

prevent colour shifts, which means you can rely on bold,

consistent colour time and again, from root to tip.

*For people not allergic to hair colourants. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction

that can be severe. Always perform an allergy alert test 48h before each colour. Strictly follow safety instructions and consult wella.com.

If your client has ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specifi c shades of

Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect

CREATIVE HEAD ADVERTORIAL

“There’s nothing better than bringing great

colour into the salon and fi nding new ways

to bring a client’s hair colour to life. Illumina

lends itself well to toning in creative ways,

while Koleston Perfect ME+ has fast become

the go-to brand for creative colourists. I love

using these ranges in the salon to create

new, unique and never-before-seen colour

creations by layering the colours.”

CREATIVE HEAD 53


Futuristic colour doesn’t require a time machine – or

a commitment. With a raft of delicate products to

choose from, Wella Professionals’ Color Touch and

Color Fresh ranges are as ideal for fi rst-timers as

they are for fl ight-of-fancy regular dye jobs.

The Color Touch range of mildly oxidising semipermanent

hair colourants are low-commitment

but high-impact. Ideal for clients who like to switch

up their shades fast, these ammonia-free formulas

are enriched with keratin to give hair a high shine,

high fashion fi nish. Creating colour which packs

a punch yet still washes out evenly is even harder

than it sounds, but the range’s Light² Color Complex

creates such light play in the hair that the natural

highs and lows are emphasised for stunning

results. Brighten blondes or play up warmer

tones in between your colour services with Color

Touch Relights.

For a chic fi nish which has a matte edge, the

iNSTAMAT!C by Color Touch collection is a diffused

colour wash that fades beautifully, offering ontrend

pastels and brights without commitment.

With pinks, purples and mints, these sugary sweet

shades are ideal for tempting colour-shy clients.

The Clear Dust shade is a great backwash option

for a sophisticated, futuristic fi nish for those

determined to steer clear of permanent colour.

Play to your client’s strengths with Color Fresh,

a ready-to-go colour enhancer with an acidic pH,

treading a perfect line between direct dyes and

caring agents. Ideal for fi rst-time colour clients, the

treatments last up to 10 shampoos and give up to

30 per cent grey/white coverage. Ammonia-free and

peroxide-free, Color Fresh’s vitamin care complex

works to add condition and shine as much as it is

adding vibrant colour. With a portfolio of 35 shades

to choose from, we’ve never been more ready to

commit to non-committal colour.

54 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

“Color Touch is a go-to

when a client is new to

colour and is looking for

soft coverage. It’s a great

product to use and gives

great shine, as well as a

natural blend. But iNSTAMAT!C

is my favourite instant tone.

I worked on this project

from the start, and I

find the filtered effect of

each shade so unique.

It’s the most perfect

modern finish.”

CREATIVE HEAD 55


THE FUTURE IS… BRIGHT

With the surge of interest in colour services in the

past few years, equipping yourself with the best

education and products can send your business

soaring. The beauty of Wella Professionals’ vast

colour palette is how fl exible it is. Mix and match

to create new shades and fi nishes for the latest

Instagram colour trends. Whether they’re looking

for a new natural or a metallic mauve, the future of

colour services is brighter than ever.

THE FUTURE IS… AGELESS

Grey is back in fashion, along with a veritable

rainbow of pastels, brights and metallics; traditional

assumptions for age don’t apply. Instead of just

grey/white coverage, offer clients a playful edge.

Breaking free of conventions is key to creativity –

see where it can take you and your business.

56 CREATIVE HEAD


THE FUTURE IS… FASHIONABLE

Being able to offer your style-conscious clients a seasonal

colour look based on up-coming trends but without

commitment can see colour services soaring. With Color Fresh

CREATE’s temporary formulations you can stay ahead of the

game when each new trend rolls around.

CREATIVE HEAD ADVERTORIAL

THE FUTURE IS… PERSONAL

Help clients refl ect their mood and personality with infi nitely

customisable colour options. Color Fresh CREATE’s spectrum

of vivid shades is an easy way to play with expectations.

“Color Fresh CREATE is

great for introducing to

clients who are naturally

quite shy of bright colour.

It’s perfect to add on top of

natural colour to enhance

with a creative pigment,

and has a beautiful

fade-true-to-tone

kind of quality.

With the advent

of mermaid hair,

rainbow hair

and hidden

streaks, it’s

important to be

able to change

that at will”

EXPLORE THE WELLA PROFESSIONALS WORLD OF COLOUR FOR YOURSELF.

VISIT EDUCATION.WELLA.COM

@WellaHairUK @WellaUK #AskForWella

CREATIVE HEAD 57


58 CREATIVE HEAD


INTRODUCING

INVISIBLEWEAR

BY PAUL MITCHELL

Beavutifully

undone

CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD

59


GET THE LOOK

Pump Me Up

Undone Texture Hairspray

Simplified styling,

amazing versatility,

absolute freedom

TOUSLED, TOUCHABLE, UNDONE ELEGANCE. IT’S TIMELESS,

IT’S CLASSIC, AND IT’S SO COOL RIGHT NOW

INVISIBLEWEAR by Paul Mitchell is a complete

line of haircare and styling products that’s all

about embracing the beauty of imperfection and

making the chic simple. Never stiff or over-styled,

INVISIBLEWEAR is formulated with velvet flower

to soften hair as it adds texture and volume.

No complex routine. Just relaxed, lived-in looks

that take you and your client from day to day.

60 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

INVISIBLEWEAR

Shampoo

PREPS TEXTURE –

BUILDS VOLUME

WHAT IT DOES

Cleanses and preps hair, creating

the perfect foundation for

effortless, undone looks

HOW IT WORKS

Volumises, builds texture and

adds life to dull hair

PRICE

300ml £13.75, 1,000ml £30.95

INVISIBLEWEAR

Conditioner

PREPS TEXTURE –

BUILDS VOLUME

WHAT IT DOES

Detangles hair and builds body

to create the foundation for a

perfectly undone style

HOW IT WORKS

Moisturises, replenishes and

leaves a glossy shine

PRICE

300ml £14.95, 1,000ml £33.95

INVISIBLEWEAR

Memory Shaper

UNDONE DEFINITION –

SOFT MEMORY

WHAT IT DOES

Shapes gorgeous, undone

definition with a natural finish

HOW IT WORKS

Adds flexibility and rich shine

PRICE

250ml £15.25

INVISIBLEWEAR

Volume Whip

HUMIDITY RESISTANCE –

NATURAL HOLD

WHAT IT DOES

Whips up airy volume with a

long-lasting, crunch-free hold.

Perfect for beautiful blow-drys

or to air dry for a natural finish

HOW IT WORKS

Conditioning, alcohol-free

mousse with humidity control

adds shine and helps banish frizz

PRICE

200ml £16.95

INVISIBLEWEAR

Undone Texture

Hairspray

INSTANT TEXTURE –

NATURAL VOLUME

WHAT IT DOES

Adds sexy, undone texture and

body for effortless styling

HOW IT WORKS

Volumises and gives life to flat

hair for natural movement with

a touchable hold

PRICE

228ml £17.75

INVISIBLEWEAR

Pump Me Up

INSTANT VOLUME –

TEXTURE POWDER

WHAT IT DOES

Adds incredible volume,

texture and grip at the root

HOW IT WORKS

Boosts body, bulks up strands

and creates instant volume

right where you want it,

revitalising flat, limp hair

PRICE

10g £21.95

Salon Success and John Paul Mitchell Systems

are committed to keeping your team

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Consultant for INVISIBLEWEAR

product education, dialogue

tips and ways to grow your

business. Client facing

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assets also help

introduce this exciting

collection in an

inspirational

new way.

CREATIVE HEAD

61


GET THE LOOK

Volume Whip

Memory Shaper

Undone Texture Hairspray

62 CREATIVE HEAD


Upgrade

every client

appointment

with

CREATIVE HEAD ADVERTORIAL

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Offer a complimentary blow-dry or styling service featuring INVISIBLEWEAR to reward loyal clients. It’s a

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CREATIVE HEAD

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64 CREATIVE HEAD


Plan your

next steps

CREATIVE HEAD ADVERTORIAL

PHILANTHROPY

Host a styling event and donate proceeds to a local charity. This is a perfect way for

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EDUCATION

Book some time with your dedicated Salon Business Consultant to learn about

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Paul Mitchell provides merchandising support, window displays and custom materials

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DIGITAL MARKETING

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CREATIVE HEAD

65


CREATIVE HEAD VIDEO

MADE BY US… ESPECIALLY FOR YOU

PRESS

PLAY>

TOP HAIR ARTISTS

FROM AROUND THE WORLD

On set and in action

CREATIVE HEAD EVENTS

Most Wanted & The It List Awards…

Featured Artist Live… Salon Smart…

The Coterie: In Session…

NEW TRENDS, NEW IDEAS

Expertly created, beautifully filmed

and ready to watch

Waiting for you now at:

CREATIVEHEADMAG.COM/TV


JANUARY

R

RY

/MARCH

JANUARY/FEBRUARY/MARCH

RY

/FEBRUARY

R

2019

MISTER QUARTERLY


REFUSE TO BE

CATEGORISED

MEET SEB MAN – A NEW LINE-UP OF HAIR CARE, STYLING

AND GROOMING PRODUCTS FOR MEN WHO DON’T

WANT TO BE DEFINED BY ONE DESCRIPTOR ALONE…

No man today can be categorised by just one label – Millennials and

Generation Z-ers are embracing the life of the multi-hyphenate. Skater/

photographer/dandy perhaps. Or biker/boss/producer maybe? The modern

man is always switching from one passion to another, one look to the next.

They’re not content without constant change. They are undefinable.

Curated for this generation of gentlemen is SEB MAN, a new 10-strong

range of haircare, styling and grooming products for men who refuse to be

put into a single category. This is a range of essentials that empower men to

express all versions of themselves, in the most hassle-free way, guaranteeing

a style that’s always versatile, always evolving.

Each product has its own personality, working together to reflect the

complexity of each man using it to perfect his own style. To prove it, just

take a look at The Multitasker – it lives up to its name; a hair, beard and body

wash that works as hard as your client does. From anti-dandruff shampoo

The Purist to long-lasting hold clay with a matte finish The Sculptor, select

your changemakers and work them together to show how your guys can

pull together a grooming regimen that’s as versatile and multi-faceted as

their lives. Packed with a natural source of power, energy and stamina – the

guarana plant – the fragrance fuses peppercorn, the freshness of bergamot

and the warmth of amber. The result is a woody and spicy fragrance that’s

masculine yet modern.

SEB MAN encourages men to not only go beyond mere stereotypes but to

also embrace this new wave of masculinity. The hassle-free products on offer

inspire men to discover who they are and who they could still become…

02 Mister Quarterly


PROMO

MEET AIDEN XYDIS…

/STYLIST

/BARBER

/DIGITAL ADDICT

@AIDENXYDISHAIR

Barber at heart, creative to the core: SEB MAN’s global

creative artist Aiden Xydis thrives on an un/definable lifestyle.

The 22-year-old Australian loves creating sleek, sharp cuts

and lifting his client’s image to new heights. Mentored by

Sebastian Professional creative director, Shay Dempsey, he’s

brought Sebastian Professional techniques to the wider

barbering world. His vision sets the pace for a new era of

hair care, styling and grooming for men.

JOIN THE MOVEMENT, FOLLOW

@SEBMANOFFICIAL #UNDEFINABLE

Help your clients slash their way to versatile style with SEB MAN – for more, call 020 3901 1163, visit sebastianprofessional.com/SEBMAN

Mister Quarterly 03


THE FACES, THE PLACES, THE NEWS, THE VIEWS

Mr. Q

welcomes you…

To an exciting and inspirational 2019! Last year was a big

one for continued growth of barber shops in the UK and if

you’re looking to take your career forward and open your

own shop, you’ll find some words of wisdom from Mark

Maciver, AKA SliderCuts on page 08. Like your styling

real and raw? Turn to page 10 to see Ellis from Laundry’s

in-shop shoot. And, as this issue lands Mr. Q will be

prepping for London Fashion Week Men’s. See you there?

YOU NEED

TO MEET…

ALAN BEAK

co-owner, RUGER

GET SMART

WHAT ALL BARBERS SHOULD DO THIS QUARTER

1.

editor, Amanda Nottage.

Get inspired… by watching

Most Wanted Male Grooming

Specialist winner Jody Taylor

chat about his career to Mr. Q

creativeheadmag.com

2.

lorealcolourtrophy.com

3.

Get competitive… could you be

the 2019 winner of the Men’s

Image Award at the L’Oréal

Colour Trophy? Deadline for

entries is 18 February.

Get debating… with SliderCuts’

Mark Maciver, talking about the

future of apprentices on stage at

Salon Smart on 25 March!

Book tickets now at

creativeheadmag.com/salonsmart

Describe yourself in five words…

Ambitious, intuitive, hardworking,

obsessive, hilarious.

What’s exciting you about British

barbering and hairdressing now…

I love how our industry has this need

to constantly evolve. I’ve watched

hairstyles and techniques, barber

shop decor and the way barbers

present themselves change so much

in 20 years, all for the better too.

There used to be such segregation

between hairdressing and barbering

and I love how recently it’s all

merging into one.

Everything changed for me when…

I decided to take my career to

the next level. I wanted to be

taken more serious as an artist so

arranged a professional photoshoot

inspired by somebody I admired

and was the kind of thing he was

doing. So I went to town on it and

I got a great response and my first

magazine cover as a result.

ON THE COVER

Hair by Aiden Xydis for SEB MAN

The barber/groomer/hairdresser

that inspired me is…

That person who urged me to do

that photoshoot has since become

a mentor and a good friend –

Kevin Luchmun.

Who else should we get to know…

Three people I have watched grow

and turn into amazing artists are

Leah Hayden Cassidy, Cal Newsome

and Nick Barford. Each is different

and each brings something refreshing

to the table. And they’re all insanely

nice people, too.

You might not know this

about me…

Before I was a barber I was a chef

and managed a restaurant. And by

the age of 12 I was a black belt in

freestyle karate, which means that

even though I’m a midget I can still

do a bit!

Say hello to me at…

@alan_beak

04 Mister Quarterly


American Crew All-Star Challenge 2018 UK winner, Mr Sam Wall

ALL-STAR CHALLENGE

HEADS TO NEW YORK

One of men’s grooming’s biggest

competitions, American Crew’s All-

Star Challenge is celebrating its 25th

anniversary in 2019 by taking the

grand final to New York. The contest,

which is now open, encourages stylists

from around the globe to create a

look that embodies the masculine and

timeless aesthetic behind the iconic

brand. Following national judging, the

top 15 finalists will represent their

countries at the 2019 American Crew

All-Star Challenge, where they will

compete over a weekend to become the

American Crew All-Star Challenge

Global Champion, receiving a variety

of prizes that include an incredible

$10,000 (£7,840) alongside a trophy

and a full scholarship to the new

American Crew education programme.

Want to enter? Your deadline is

1 March! Discover all you need to know

at americancrew.com/allstarchallenge

Congratulations to Alex Panios from Cardiff’s

Windsor Barbers (pictured top), who has

scooped the title of NHF Welsh Barber of

the Year, while at the NHF’s 2018 Business

Awards in Manchester, the title of Best

Barbering Business was won by The Master

Barber’s Shop in Southport (above).


ON THE SHELF

BOYS’ TOYS

THE HOTTEST STOCK, TOOLS AND FURNITURE FOR YOUR BARBER SHOP

Ideal for medium to longer

length hair, lightweight Fiber

Grooming Foam from American

Crew delivers manageable

volume and

lived-in texture.

£12.90

americancrew.com

Toast

100 years

of Wahl with

this limited

edition clipper in

fully metal housing.

£149.99 +VAT

wahl.co.uk

This fade-blade

version of the

Andis Pro Alloy

clipper delivers close

cutting that runs faster and

cooler than other clippers.

£89

andis.com

Mad

about

all things

retro? Step

back in time

with Takara

Belmont’s new

Vintage Alt

collection.

From £1,500

hairdressing@

takara.co.uk

When combined with the full SP range,

SYSTEM Man offers more than 262 million

possible product combinations.

From £17.10

systemprofessional.com

Keep all your tools

protected, at work or on

the move with the Dark Stag

Barber Tool Roll.

£32 +VAT

darkstag.com

New from iconic styling brand Sebastian Professional comes SEB MAN, a 14-strong range that

celebrates the male multi-hypenates. Hero products include The Multitasker hair,

beard and body wash and The Groom hair and beard oil.

From £12.50

sebastianprofessional.com

06 Mister Quarterly


#IN THE KNOW

Hair: Mr Sam Wall. Photography: Hayley Crone. Make-up: Holly Robinson. Model: William Crone.

HOW TO…

GET THE BEST FROM

A TEST SHOOT

Mr Sam Wall,

Hidden Heights Creative Studio

“Test shoots are a great way for creatives to collaborate

and expand their portfolios. The key is to plan, plan and

plan some more! Before the shoot, the photographer will

find inspiration and put together an idea. In the lead up

to the test shoot, there are a number of factors that need to

be considered such as the model, hair, styling, location and

lighting. Each of these must be communicated between the

creative team to make sure they complement one another

and the creative vision is put forward. We were

constantly looking at the images on screen during

the shoot, adjusting the hair, make-up,

styling and positioning. You need

to be the director!”

Mister Quarterly 07


MARK MACIVER REVEALS HOW HE CARVED OUT A NICHE

IN BRITISH BARBERING WITH HIS SLIDERCUTS BRAND

Stormzy

Mark Maciver

Tinie Tempah

It’s been 16 years since Mark Maciver, then a teenage MC Slider,

first picked up a pair of clippers. His younger cousin was his first

client: “His mum just told us he needed a haircut, she sort of left

it in our hands about whether we took him to a barber or whether

we did it ourselves! That was the moment I got excited about the

idea of cutting someone else’s hair” – and word quickly spread.

People started coming to him when their regular barber was

unavailable. “They’d say ‘oh I’ll just get a shape-up from Slider’.

By then I was about 18 and I thought I was a pretty good barber!”

he laughs.

He jokingly told the manager of his local barber shop, D&L’s

in Holloway, as much when he bumped into him – only to be

stunned by his response. “He said: ‘well, if you’re better than my

guy, come and take his place.’ I said no because of the pressure of

cutting real clients, but for the next couple of months he and the

owner kept saying ‘when are you coming?’”

And finally, he went along, going in once a week to watch, learn

and cut his friends’ hair, gradually rising through the ranks.

He took on every project or event that came his way, “even if

they were boring and dead and I didn’t cut anyone’s hair,” he

recalls. “It wasn’t a game plan as such; I was just taking every

opportunity as it came.”

Instagram became the obvious choice for Mark to showcase

his work, and before long thousands were watching his cheerful

morning videos or his up-close detailing (he has almost 66,000

followers and counting).

Mark is highly detail-oriented and lays out his approach to

each cut in simple terms: “Trust the process. My barbering

08 Mister Quarterly


Anthony Joshua

SEE

SLIDERCUTS

SPEAK AT

25 MARCH AT THE PARK

PLAZA, LONDON

Tinie Tempah

became better when I started doing that, as a way of

understanding what I’m doing. Remember that you’re cutting

hair, not skin. It’s not about pressing harder, you’re just bringing

definition between the hairline and the skin, sculpting it out.”

It’s testament to his skill, his personality and his Instagram

success that he has featured in a campaign for Facebook and

Nike’s ‘Nothing beats a Londoner.’ You might have spotted him in

ads on the London Underground for payment system iZettle, too.

“I do think my haircuts are something that set me apart.

And my personality and character are also a big factor, as well as

my professionalism.”

And at a time when the industry is rightly concerned with the

lack of good quality apprentices, Mark’s apprenticeship scheme

is something of an inspiration. For Mark, it’s about being early

rather than just on time (“To be on time is to be late!” he argues)

and focusing on the personalised aspect of each cut. “I think

people have been looking for a barber they can rely on for a long

time,” he explains. “It’s not just that clients like their haircuts –

it’s that they trust me.”

When the time finally came for Mark to open his own

SliderCuts shop, his dedication to his craft and client base was

front-and-centre to its carefully considered design. Opening last

summer in Hoxton, his celebrity clients – including Stormzy,

Tinie Tempah and Anthony Joshua – mingle right in there with

the rest, able to be just another regular customer. Everything

from the no-nonsense decor to the layout of the chairs (placed on

either side of the space to allow conversation between barbers

and clients to flow) feeds into the SliderCuts atmosphere. “I

want people to come in and feel like they could spill their drink

on the floor, not like they were in a museum. I want them to feel

comfortable – it’s one of the ethics of my business,” he explains.

A lot of time was spent on the acoustics, making sure people

could hear each other without excess noise. “Ultimately it’s a

community. You have to remind yourself that hair is hair,” he

adds. “It doesn’t matter if you’re Barack Obama or the guy who

sweeps the streets… hair is hair.”

Mister Quarterly 09


10 Mister Quarterly


KEEP

IT REAL

KEEN TO STRIP IT BACK AND CONTINUE

ITS MISSION OF USING REAL CLIENTS

IN ITS SHOOTS, SHEFFIELD’S LAUNDRY

CELEBRATES THE TALENTS OF MEN’S

GROOMING SPECIALIST, ELLIS, IN THIS

SHOT-ON-LOCATION SPECIAL

PHOTOGRAPHY BY ANDY NICHOLSON

Mister Quarterly 11


12 Mister Quarterly


Hair: Ellis, Laundry

See the

film of the shoot

by Gary Scaife, only at

creativeheadmag.com

Mister Quarterly 13


SHOP TALK

POLE POSITION

CUTTERS YARD

THE DESIGN-FOCUSED TEAM AT CUTTERS YARD IS GOING FROM STRENGTH TO

STRENGTH WITH A SECOND BRANCH, NEWLY OPENED WITH AVEDA MEN

Cutters Yard, Southwark

From the second they walk in to the

moment they leave, it really is all about

the client at Cutters Yard. Trend-focused,

young to middle-aged professionals in

search of a great haircut and a personal

touch have been flocking to the barber

shops in Southwark and London Bridge.

The consultation process has been

perfected and staff are allowed to take as

long as they deem necessary to provide the

perfect individual approach, to create the

right cuts to suit clients and their features.

Guray Kesman, manager and master

barber for the brand, knows that taking

the time to get this right is what has kept

their business booming: “We are totally

focused on each client’s unique head

shape rather than standardised haircuts,”

he says. “Giving a really distinctive cut

gives them more confidence because they

wear it better. The haircut we give has

to fill them with confidence, to make them

feel great.”

From the retro chairs, sleek wood

finishes and in-house magazine –

illustrating some of the barbers’ best

recent cuts to give clients inspiration

as they wait – the Cutters Yard vibe is

one of cool, confident professionalism.

Complimentary Monmouth coffee invites

clients to linger and even extend their stay

by choosing from a small but perfectly

formed menu of services, including facials

and cut-throat shaves. The choice of Aveda

Men products is the perfect fit for its client

base, and Guray’s team are big fans.

Everything about the experience is

smooth and effortless, from booking via

the app or website, through to the work

of Guray’s passionate team. “It’s hard to

find the right barbers who are experienced,

passionate, reliable and hard-working,”

he admits. “But now we have a really solid

team and that makes it very special.”

Aveda Men Cutters Yard,

London Bridge

Guray Kesman

14 Mister Quarterly


A CUT ABOVE

2018 All-Star Challenge UK Winner & Global Finalist

Sam Wall, Hidden Heights Creative Studio

Be a part of the most important men’s styling and grooming

competition in the world.

Show us your interpretation of the American Crew man with a

visionary and expressive All-Star style for your chance to win

the experience of a lifetime.

Finalists will enjoy an all-expenses paid trip to go head-to-head

with some of the best stylists in the world.

The Global Champion takes home a $10,000 cash prize as well

the ultimate bragging rights.

Open for entries November 2018 - March 1st 2019

allstarchallenge.americancrew.com

GLOBAL CHAMPION AWARD $10,000

For updates and your chance to be a part of this year’s

competition visit allstarchallenge.americancrew.com

Or follow us for updates @AMERICANCREWUK

#AllStarChallenge

2018 All-Star Challenge Global Champion,

Vitaly Pimenov, Russia

© 2018 Beautyge Brands USA, Inc. All Rights Reserved.


CREATIVE HEAD VIDEO

MADE BY US… ESPECIALLY FOR YOU

IN CONVERSATION WITH…

ZOE IRWIN

The session stylist and educator talks

career highlights, dream teams and her

new role as UK Colour Trend Expert for

Wella Professionals

EXCLUSIVELY WITH CREATIVE HEAD

EDITOR AMANDA NOTTAGE

Waiting for you now at:

CREATIVEHEADMAG.COM/TV


ONLY

OFFERING

HAIR?

SALONS

LIKE YOURS

ARE IN

DECLINE

THE HIGH STREET IS GETTING MORE COMPETITIVE, SO YOU

NEED TO CHANGE WHAT YOU OFFER AND HOW YOU PROJECT

YOUR BUSINESS TO CURRENT AND POTENTIAL CLIENTS…

68

CREATIVE HEAD


A ‘New Year, new you’ mentality is taking hold of your clients, so why not

extend the sentiment to the salon, too? Last year was another difficult one –

with rents and rates on the rise, a shortfall in staff numbers and apprentices,

not to mention the economic uncertainty of Brexit on the horizon. A Local Data

Company survey on retail in the UK illustrates the difficulties further, revealing

declining high street footfalls – for the first nine months of 2018 footfall was

down 8.1 per cent, which makes it 18 consecutive months of decline.

The picture it painted of the salon landscape was stark. The survey revealed

more salons offering solely hairdressing were closing than opening, while

salons offering other services with hair – such as beauty – were increasing.

Data revealed that there were 346 more hair and beauty salons in the past

three years (and 44 in the past 12 months), while over the past three years

there was a net loss of 252 hair-only salons, 217 of them in the past 12 months

alone. It’s clear that diversifying services is making an impact.

If you haven’t already, you need to take a forensic look at your business to

see how you can not only survive but thrive. How can you make the most of

the time and the space that you have to entice consumers back out to the high

street and into your salon? Hilary Hall, chief executive of the NHF and NBF,

notes: “It makes sense for hair salons to diversify and provide ‘added value’

services to time-poor clients who would pay extra for a manicure or a facial

when they’re already in the salon anyway. It’s all about understanding your

market and what clients want and will pay for.”

ALL UNDER ONE ROOF

Creating a beauty or wellness hub is certainly one way to improve your client

offering, to convince them to linger and enjoy multiple treatments under

one roof. The new Hersheson’s salon very much uses this approach – and

it’s something Michael Van Clarke in London is heavily investing in. Owner

Michael has already spent £1.5m on renovating and upgrading the salon

space in the past three years and is banking on wellness trends continuing.

“We’ve extended our beauty offering with

extra rooms, our massage therapist is training

in reflexology and our pedicurist is gaining

her medical qualifications in podiatry,”

he explains. “This investment will shift

our whole business towards our offering

being combined beauty and wellness in an

environment that’s like a club clients want to

spend time in.”

Building additional services into the space

rather than sticking them in the corner

is crucial to selling the idea of this multiworking

space. Westrow Skipton is one such

integrated concept salon; the latest addition

to Westrow’s Yorkshire portfolio has a huge

2,500 square feet of salon space for hair,

beauty and lifestyle.

Steve Rowbottom, group director, felt that

simply tacking a nail bar into the salon would

be unlikely to catch the attention of new

clients in the same way. “The beauty services

offered at Westrow Skipton are integral to

the salon, rather than an afterthought,”

he explains. “Clients are confident that

they’re receiving a first-rate beauty service.

We recognise that the high street is changing,

and clients are increasingly looking for

a ‘one-stop shop’ – somewhere they can

indulge in beauty treatments alongside hair

appointments, as well as pick up products

and gifts.”

WESTROW’S ONE-STOP HAIR AND BEAUTY SHOP

CREATIVE HEAD 69


#SelfImprovement

DOUBLING DOWN

Not all salons have large budgets to play with, but diversifying doesn’t need

to be an expensive endeavour. Russell Eaton salon in Leeds has been dipping

into the beauty services menu more and more in the past nine years. “We have

found that, compared with the hair side of the business, the spa alone isn’t as

profitable,” says creative director Robert Eaton. “However, as a full package

and with the means of offering a wider range of services in one space, the

business overall has certainly increased in turnover and revenue. Regulars

become more regular and walk-in clients discover that they can have a blowdry

while having their nails done in one appointment.”

Diversifying your service range is one way of improving your salon’s

prospects, but if you’re noticing a disproportionate amount of your service

is colour, re-investing and focusing on your colour services could be one way

to make your mark – it certainly worked for Anne Veck and her salons in

Oxfordshire, which honed in on a USP of catering for all types, particularly

afro hair. “Diversifying clearly works well for many, but so does specialisation,”

owner Anne explains,

“including the colour-only

salons and blow-dry bars.”

Whether you’re

specialising or diversifying,

there are a lot of ways to

attract new clients. Even

reviewing your opening

hours could reveal new

streams of revenue. How

MY SELF-IMPROVEMENT PLAN:

MINI-MAKEOVER AND

MARKETING STRATEGY

January is the ideal time to give the salon

a facelift, to have improvements made in

the salon while it’s quieter. It’s also crucial

to come up with a marketing plan for the

New Year – mapping out any special events,

competitions or promotions we wish to do”

MALCOLM MURPHY, MALCOLM MURPHY HAIR

AND MOST WANTED BEST LOCAL SALON WINNER

STAR SALON’S BACKWASH PROWESS

you make small, seemingly

insignificant decisions can

impact your business in

unexpected ways.

SITTING PRETTY

Social media is increasingly

becoming the first port of

call for clients. Rather than

trawling through websites

and clicking on multiple

MY SELF-IMPROVEMENT PLAN:

EDUCATION

“We want to ensure we’re always improving.

The beginning of the year is the ideal time to

review what services we offer and how our

team’s been performing, what we are doing

well and what needs to be improved upon”

ROBERT EATON, RUSSELL EATON

pages, it’s far easier to pull up an Instagram

page and instantly see what sort of styles

and colour a salon is creating. Having an

appealing page filled with interior shots and

pictures of your team’s work is almost like

having a second salon front. It’s hard to get

right, but it’s definitely worth working on.

“People are visually driven; your interior

design affects the atmosphere, it evokes an

emotional response,” advises Tetsuya Ito,

designer at Takara Belmont. “It must be an

environment that serves as a backdrop in

which you present your service offering.

“There are so many interior styles, so

deciding the theme and capturing it in every

detail not only connects with your customers,

it also has a bearing on your service offering

and commercial performance,” he adds.

“If clients feel you care about your image

and every detail of their salon experience –

from the welcome, to coffee to furnishings

and the smallest of touches that make them

feel valued and special – they will want to

come again and again.”

Albert Ewan Design champions LED lights

as a cost-effective way to enhance your space.

“Indirect/reflected lighting will flatter the

client with less shadows, and can be relatively

cheaply achieved, while the backwash areas

can be minimally lit to allow a more relaxing

experience,” owner Albert explains. “It sets

the tone for the journey through the salon.”

Tetsuya advises careful consideration of

your furniture to allow for multiple services.

From chair attachments to alternative

shampoo systems for spa-like facials and

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CREATIVE HEAD


#SelfImprovement

Vintage Art collection from Takara Belmont

TAKARA BELMONT’S DESIGN INSPIRATIONS

72

head massages, “your identity and image are a reflection of how your salon

looks and feels, the services you offer and how you deliver the customer

experience both in the salon and after”.

You don’t have to go it alone either – with services such as L’Oréal

Professional Products Division’s Salon Emotion service available, support

structures are on hand to reinvigorate your space. First impressions become

lasting impressions with the right layout and design, starting from the

moment the client steps

inside. “Everyone knows

MY SELF-IMPROVEMENT PLAN:

RE-INVESTING IN RETAIL

“We are investing in a

new retail and colour

bar area, as we felt they

were two key areas for

the overall design of the

salon. Our clients and

staff spend a lot of time

in both areas, so for us it

made sense to make the

investment here to create

something new and fresh. As for services,

we are regularly updating our colour menus

as fashion changes so quickly.”

CHRISTEL LUNDQVIST,

FOUNDER AND DIRECTOR OF STIL SALON

the importance of the first

impression,” says Sarah

Dade, UK manager at Salon

Ambience. “When it comes to

salons this especially means

the reception area – the right

desk and waiting seat can

make all the difference.”

Kelly McDonald, managing

director of Star Salon in

Liverpool, decided to wipe

the slate clean and redo

her salon interior, and she’s

looking forward to seeing

what the New Year has to

offer: “It’s no secret the high

street is struggling at the moment, and as a

salon owner I saw this as the perfect time to

step out of my comfort zone and change the

entire perception of my business,” she says.

Focusing on personal touches for every

client has been a big factor for the redesign,

with everything from a personalised sound

system in the toilets to Indian head massages.

Kelly also commissioned contemporary

artist Paul Curtis to create a hotspot for

Instagrammers on the salon front.

Having Insta-ready photo points like

this can be a great way to include a mix of

client engagement with your own images of

services and layout. Think about the social

streams of other brands that you find most

effective and evaluate why they’re working.

It’s never easy running a business, but with

some creative thinking and sensible planning

this could be your most successful year yet.

Whether you’re capitalising on a new, diverse

menu of services for clients, updating a tired

facade or focusing in on your core specialty,

investing in yourself and your business is a

sure-fire way to succeed.

CREATIVE HEAD


●TIMELESS QUALITY

●AWARD WINNING

●CLASSICAL STYLE

●DURABLE

●MINIMALIST LINES

●ROBUST

●FABRIC CHOICE

●SELECTION OF

HYDRAULIC BASES

●MADE IN

GERMANY

●2 YEAR

WARRANTY


OH, YOU

PRETTY

THINGS!

TO CELEBRATE TALENT ACROSS THE

AVEDA SALON NETWORK, THE BRAND IS

RUNNING A SERIES OF #AVEDAARTIST

COMPETITIONS, WHERE STYLISTS ENTER

CREATIVE IMAGES ON SOCIAL MEDIA

WITH A CHANCE TO WIN A SHOOT DAY

MENTORED BY ONE OF THE AVEDA

ARTISTIC TEAM. WINNERS LOTTIE

WALKER FROM BROTHERS SALON AND

LISA STANDERWICK FROM SLOANES

BESPOKE HAIR ALONG WITH AVEDA

ARTIST MICHELA PEZZA, WERE INVITED

TO DIRECT THEIR OWN SHOOT PLAYFULLY

THEMED ALL-THINGS ACCESSORIES!

WHAT WOULD THEY CREATE?

PHOTOGRAPHY BY DANIEL SIMS

74

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

GO ONLINE to see all competition

entries – search #avedaartist on

Instagram, or visit @AvedaUK

CREATIVE HEAD

75


“On all of the models we

tried to keep a natural look

and see how we could use

accessories in a commercial

way, so it’s easy to replicate

at home for a client. These

Aveda Artists are really, really

good. It’s lovely just to guide

them with the latest trends

for next season”

MICHELA PEZZA, AVEDA ARTIST,

AVEDA COVENT GARDEN

@MICHELA_PEZZA

“We’ve done our own little

shoots with the salon, but never

through Aveda. It’s a different

experience – this one is bigger!

It’s exciting and it’s really nice

to work with people from other

salons to see each other’s

ideas. It’s been amazing!”

LOTTIE WALKER,

BROTHERS SALON, OXFORD

@BROTHERSOXFORD

76

CREATIVE HEAD


HAIR Aveda Artist Michela Pezza from Aveda Covent Garden (@avedacoventgarden), Lottie Walker from Brothers Oxford and Lisa Sloanes from

Sloanes Bespoke Hair (@sloanes_bespoke_hair). AVEDA CREATIVE DIRECTION Michela Pezza. PHOTOGRAPHY Daniel Sims (@simsnotebook);

MAKE-UP Lucy Broggio (@lucy.broggio_mua); MODELS Saskia Redgate (@saskia.nr), Laine Rogova (@lainerogova), Charlie Brogan (@charliebrogan)

CREATIVE HEAD ADVERTORIAL

“I love doing artistic and editorial

work, so I relished the chance

to have a go on this scale.

I thought it would be interesting

to create an accessory out of

accessories, so I went with two

different designs using metallic

pins on really natural texture”

LISA STANDERWICK,

SLOANES BESPOKE HAIR, SALISBURY

@LISASLOANESBESPOKEHAIR

CREATIVE HEAD

77


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

THE

Surreal

DEAL

WITH HER EYE for the avant-garde, her passion for editorial styling

and her absolute commitment to collaborations, Johanna Cree

Brown was a fitting subject for the latest in Creative HEAD’s series of

Featured Artist LIVE – a unique live event concept and format led by

the artist presenting. As creative director of special projects at Trevor

Sorbie, what she sees in the world around her is transformed into the

most extraordinary of hair creations: shimmering floor-length wigs

made out of holographic ribbons; big, bold, intricate braids wrapped

in tape; sleek, poker-straight synthetic hair adorned with brightly

coloured tendrils of quilting thread. In one room, Johanna had

collaborated with artist Roger Spy to explore her love of the surreal,

while next door she worked live on three models alongside make-up

artist Lan Nguyen-Grealis. Every guest left with a gift from sponsor

BaByliss PRO, with one goodie bag containing a golden ticket that

gives the winner a chance to assist Johanna in 2019… congratulations

to Casey Coleman, owner of CHAIR Salon in Cardiff and an ardent

Johanna Cree Brown fan!

78

CREATIVE HEAD


Roger Spy and Johanna

Cree Brown

Lan Nguyen-Grealis

CREATIVE HEAD 79


Christel Lundqvist

Akos Bodi

Warren Boodaghians

YOUTH

quake

Anthony Mascolo

CREATING OPPORTUNITY FOR talented young hairdressers,

TIGI’s Inspirational Youth project is in its 14th year, taking

stylists on a life-changing journey to develop creativity and

talent. The 10 members of the 2018 team gathered their skills

and creativity for an intimate hair show in London’s Café

de Paris. Hosted by Anthony Mascolo, TIGI founder and

international artistic director, it was the culmination of an

intense training week in classic and advanced cut and colouring,

session styling, future fashion forecasting, presentation

skills and – the highlight of the week – a model casting and

photoshoot. First up was a presentation from the TIGI Creative

Team entitled Artwork, before the Inspirational Youth team

unveiled their models, all sporting both TIGI copyright©olour

and Copyright Create ranges. It was a TIGI family affair,

with key mentors – European creative director, Akos Bodi;

global technical creative director, Christel Lundqvist; Warren

Boodaghians, TIGI Academy global technical creative director;

and TIGI European session director, Maria Kovacs – all taking to

the stage alongside the team.

80

CREATIVE HEAD


Akin Konizi

Darren Ambrose

Jayson Gray

Eugene Souleiman

and Patrick Cameron

And the winners are…

International TrendVision Award 2018 Color Vision

Tanya Grant, Joey Scandizzo Salon, Australia

International TrendVision Award 2018 Creative Vision

Sergei Chernyshev, Pavel Okhapkin Studio Salon, Russia

ghd Queen Maker winner

Team 1 including UK winners Nikki Clifford and Krista

Ward, with mentors Abby Smith and Dmitry Vinokurov

#SpeakEIMI winner

Team 4 with mentors Cyrill Brune and Matthias Herzberg

Couture Color winner

Team 8 with mentors Darren Ambrose and Jayson Gray

Couture Collection winner

Team 8 with mentors Darren Ambrose and Jayson Gray

UK and Irish winners

Complete

RETREAT

Rossano Ferretti

IT WAS ALL-CHANGE for the 2018 International Trend Vision

Award, as national winners gathered in Lisbon for a new

Creative Retreat Experience. Wella Professionals global creative

director of care & styling and ghd Fashion Week ambassador

Eugene Souleiman showcased a few of his S/S19 looks, while

Coty Professional Beauty global ambassador Rossano Ferretti

discussed his approach to hairdressing. Andreas Kurkowitz,

Wella Professionals global color ambassador, introduced the

seasonal colour palette from its Insta-Vintage Movement. Then

it was over to 16 mentors from across the globe – including the

UK’s Zoë Irwin, Akin Konizi, Abby Smith, Darren Ambrose,

Bruce Masefield and Karbon Kyd Jayson Gray – to lead the

teams of national winners through a variety of challenges.

CREATIVE HEAD 81


@lainerogova looking fierce

I’m now officially an Aveda Colour

ambassador #proud

It’s all about the

finishing touches…

Can’t get enough ’70s

accessories

In the

frame

Lisa Standerwick, style director at

Sloanes Bespoke Hair in Salisbury and

one of the winners of the Aveda Artist

competition, gets snap happy!

Channelling boho vibes

#BTS at the Aveda

Artist shoot

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Did you even go to #LFW

if you didn’t get a photo

with the sign?!

#TBT working with

@avedauk at #LFW

Hair pins have

never looked so chic

More plaits please!

If only every day could be

spent on set! #AvedaArtist

82

CREATIVE HEAD

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