Creative HEAD UK January 2019

STAND OUT
PROFESSIONAL COLOUR IN THE UK IS A GROWING MARKET, NOW
WORTH A STAGGERING £187.9M.* WITH CLIENT VISITS INCREASING,
IT’S ESSENTIAL TO FIND WAYS TO KEEP THEM LOYAL AND VISITING
MORE OFTEN. REDKEN HAS WHAT YOU NEED TO DO EXACTLY THAT.
CREATIVE HEAD ADVERTORIAL
In 2018, consumer awareness of techniques and trends grew at a pace
like never before. Social media now has a huge influence on how clients
get their inspiration – anytime and anywhere. And what’s more, it’s not
just traditional celebrities that are setting the trends, it's given rise to
powerful new professional influencers such as colourists (like you!)
who clients trust when making decisions about their hair. Social is the
leveller when it comes to salon success.
IN 2018, THERE WAS A +714%**
INCREASE IN GOOGLE SEARCHES
FOR “REDKEN COLOUR”
As a large colour conversation takes place online, it’s important to ask
yourself: do you want to stand out from the crowd? First and foremost
you must have a palette that will give you a point of difference. Like
any great artist, your palette helps you create the masterpiece. Easy to
apply, blend and shade match, Redken colour is what you need to deliver
instant colour results and uncompromising shine. Combine this with
trend-led techniques that can only be applied by you, the pro colourist,
and it's clear that Redken gives you the professional edge and will drive
conversation and content online.
REDKEN COLOUR – THERE'S NOTHING
LIKE IT. IT REALLY SETS OUR WORK APART.
Long hailed as the number one colour in the US for its mantra of
colouring differently, Redken colour offers a unique proposition for
salons that dare to be different: Color Gels Lacquers and Shades EQ.
The perfect pair for A-list hair, this liquid colour duo is easy and
effortless to use and will guarantee the most premium results for
colourists seeking to set their shades apart. Its cult following of It-list
colourists is growing daily. Do you want to be part of this growing tribe
and do different? Get ready to shade the nation with Redken,
*Kline Report: Salon Market Insights UK July 2018. **Google Trends Report December 2018