In a world where majority of business is done online, entrepreneurs are constantly searching new and
better ways to promote their products or service on the World Wide Web. However, given the
immense competition amongst website fighting to acquire the top spot in search results ranking it is
easier said than done. In this matter, SEO Services play a major role.
Now you might be having a slick looking website armed to the teeth with captivating content and
awesome videos, but what is the use if the website does not get the right amount of traffic of
conversions (converting visitors into paying customers). If that is the case then we advise that you
find yourself SEO services provider who will look into your business, modify your site and devise
effective strategies to attain your business objective.
SEO services are many types be it a hired resource, a freelancing consultant or even SEO services firm,
all of them come specific set of skills to increase your websites page views and search engine ranking.
In this article we are to discuss some of crucial qualities that you should look for while hiring a SEO
So here we Go!!
1. Understanding Goals shows they mean business!!
Before even starting on an SEO project discussion it is important the SEO thoroughly understands
your business model and the goal you company wishes to achieve.
As stated by Rand Fishkin CEO & co-founder of SEOMoz:
“Today’s SEO needs to understand all of marketing at a deep level, the psychology of the human race,
the specific culture to whom they’re marketing, the social media landscape, web analytics, web design
and development, viral marketing, content, product, business models and more. When we disconnect
SEO from these other critical practices, we make short-term decisions that can ultimately hurt more
than they help.”
Usually consultation session is conducted where the SEO consultant tries to understand your
business goals and what is it that you are trying to achieve. Be it focusing on conversions or raising
your websites search ranking, or even strengthening your domain authority the SEO should be crystal
clear on all your digital marketing strategies.
2. Implementing different SEO Levels
Search engine optimization consists of three elements:
Technical facet: The overall website’s structure, determines whether it would be easy or difficult for
the search engines to crawl and index your web page content.
On-page: Optimum usage of contextualized keywords and HTML tags in to promote an increase of
search engine web traffic to your site.
Off-page: These include activities involving external websites such as link building through shared
content, social bookmarking etc.
To implement a truly successful SEO strategy it is required to implement all three elements in sync
with each other, although some might be more prevalent than others. Any SEO expert which of should
be knowledgeable on how to use all these digital marketing services and up to what extent they
should be applied in the combination while advising you.
There should be understanding of the technical limitations of your business’s website and the SEO
expert must be able to articulate to your web developers with regards to these issues, so that they can
be minimized. Otherwise if a search engine cannot access all the content on your website, then all
your other SEO efforts will be futile.
3. Critical Thinking
One of the major qualities an SEO expert must have is a critical thought process, which is the ability to
question anything and everything. Once the SEO is thorough with the overall business, he or she must
be able to analyze and deduce valuable insight.
SEO services who can understand 3 of these questions:
• What happened?
• Why “what happened” has happened?
• What we should do about it?
SEO pros must be able to have an analytical mindset that’s capable of differentiating correlation and
causation in order to deduce why a certain SEO strategy is not working and what can be done about it.
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Address : QL Tech - 45 St Georges Terrace, Ground Floor, Perth, 6000