Retailers Forum E Magazine Jan 2019

FORUM383

Monthly magazine for independent retail stores, e commerce stores and flea market vendors. Articles on how to start and operate a small retail business as well as wholesale merchandise sources.

etailers

VOL. 38 NO. 9

JANUARY 2019


Top Quality Plush Toys

Stock Items, Custom Designs & Personalized

Wide range of adorable plush figures,

animals & accessories that are irresistible

to kids & kids at heart.

Over 250 adorable items!

Buy Direct From Manufacturer!

• General Gift

• Souvenir Shops

• Seasonal Plush

• Crane &

Amusement Plush

• Plush Backpacks

• Plush Pillows

• Plush Dolls

• Plush Pet Toys

FAST SHIPPING FROM WEST COAST

EASY ON-LINE ORDERING

WHOLESALE ACCOUNTS WELCOME

Custom printed plush

Great for Souvenir & Gift Shops or Corporate Events!

These souvenir plush toys are perfect for ALL occasions. Their relaxed sitting

pose allows them to be posed in just about any gift shop. The best feature is their

customizable clothing. whether it be an embroidered t-shirt or a hot-stamped

NoveltySeller

hoodie, these stuffed animals will look great!

WE CAN MANUFACTURE CUSTOM PLUSH FROM YOUR DESIGN!

Low 500 Min. - Free Estimates

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2019

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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 3


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Page 4 JANUARY 2019 | RETAILERS FORUM MAGAZINE


This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s

leading merchandise wholesalers. The advertisers herein sell strictly

wholesale and require that you purchase with the intent of reselling

through retail channels.

HOW TO USE THIS DIRECTORY

☛ Locate the products that interest you.

See our product directory located on

pages 6 & 7.

☛ Make direct contact with advertiser.

Most will have catalogs and price lists

for you.

☛ Order your merchandise, which will be

shipped directly to your store.

CLICK ON BANNERS

IN SELECT ADS

Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 5


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WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

JANUARY 2019

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

FORUM AD RATES ......... 09

APPAREL

1 STOP WHOLESALE .... 66/67

BLANK TEES. .............. 78

BOUTIQUE CLOSEOUTS. .... 75

CLOTHINGWARE .......... 87

DD BULK .................. 22

FASHIONABLE SALES. ...... 61

FLIRTY WHOLESALE ....... 40

KARMA CIRCLE. ........... 18

SCARF WAREHOUSE ....... 81

STYLE IN FASHION ......... 18

STYLISH PLUS ............. 39

T SHIRT REP ............... 23

UIN DEALS .......BACK COVER

UNIVERSE WHOLESALE. .... 49

USACOSTUMERS.COM ..... 76

ASSORTED ITEMS

AUCTION FINDER .......... 54

BARGAIN OUTLET. ......... 18

BEAN WHOLESALERS ...... 28

DOBA DROPSHIP .......... 45

EVERYTHING CLOSEOUTS .. 32

EZ DROPSHIP. ............. 24

GET THAT WHOLESALE ..... 89

MEGA UBID ............... 24

RAMSONS IMPORTS ....... 21

REMY WAREHOUSE ........ 62

SMARTEST BARGAIN . ...... 59

TOP TEN WHOLESALE ...... 90

BOOKS

BUYERS CONTACTS ........ 37

CLOSEOUT DIRECTORY. .... 94

HIDDEN WEALTH .......... 91

SALESMANS GUIDES ....... 92

TRADE BOOKS. ........95-101

CANDY

SWEET WHOLESALERS ..... 51

CELLULAR

CELLCITY.BIZ ............. 55

WHOLE-CELL ............. 25

COMPUTERS

REFURB SHOPS ............ 46

CONSUMER ELECT.

FIND IT CHINA ............. 63

CREDIT CARD

PROCESSING

EXP MERCHANT ........... 80


#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES

& SERVICES

AVVO .................... 74

CC WAREHOUSE . . . . . . . . . . . .73

E-STORE BUILDERS ........ 42

E STORE SIGNS ............ 43

E-STORE SITES ............ 32

FB CAMPAIGNS ............ 70

FIND IT ASIA. .............. 79

FORUM ADVISORS . . . . . . . . . .50

FORUM PRINTERS ......... 60

FUNDING OFFICES ......... 72

FOOTWEAR

79 SOUTH CHINA .......... 03

SNEAKER CLEARANCE. ..... 33

HANDBAGS

BAG CLOSEOUTS .......... 85

BAG VENDORS ............ 26

HOME & HOUSEWARE

DAKOTA STEEL ART ........ 19

RUG PROFITS.............. 31

RUSH SUPPLIERS .......... 88

INCENSE/OILS

NOVELTIES

BEST VALUE PRODUCTS .... 30

NOVELTY SELLER .......... 02

COOL GLOWING ........... 41

R/C & TOYS

RC VARIETY ............... 57

SOARING RC .............. 30

SPECIAL FEATURES

FORUM ADVERTISERS PICS . 16

FORUM WORKSHOP ....... 38

READER RESPONSE ........ 11

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PROMOTIONAL REWARDS.. 83

PROTECTION PLANS ....... 48

RETAILERS BANK .......... 52

SALES GROUP BAGS........ 20

SETON SIGNAGE ........... 83

VACATION PROMOS ....... 58

WHOLESALESOURCES.COM 103

DROPSHIPPERS

DOBADROPSHIP. .......... 45

EZ DROPSHIP. ............. 24

E-CIGARETTES &

SMOKE SHOP ITEMS

HEAVENLY ................ 22

LIGHT E CIG ............... 77

MYSTICAL MOMENTS ...... 64

JEWELRY/

ACCESSORIES

BLING WHOLESALER ....... 04

BODY CANDY HQ .......... 53

BUND JEWELRY............ 29

CLOSEOUTS FOR SALE. ..... 27

HIPWHOLESALE ........... 71

JEWEL CLEARANCE ........ 30

JEWELRY MINERS. ......... 47

KAASH ................... 17

SHAKE WHOLESALE. ....... 28

LIGHTERS

RETAILING NEWS .......... 14

WHAT’S HOT .............. 12

SUNGLASSES

SUNNY TRADING .......... 15

TRADE SHOWS

ASD VEGAS SHOW ......... 36

VIDEOS & DVD’S

DVD BUNDLE .............. 68

WATCHES & CLOCKS

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LOGIC WHOLESALE ........ 69

EAST WEST TRADING .... 20/21

WATCH DEALERS .......... 26

Databases for ALL Industries

www.BuyersContacts.com


ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 JANUARY 2019 | RETAILERS FORUM MAGAZINE


etailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

› Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

› Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

Printed Magazine

• Your ad is featured in our

printed magazine circulated

to buyers across the USA.

Includes distribution at

industry’s top trade shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our

free iPhone and Android APP.

Imagine YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers

interested in your products

through a code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in

the industry’s leading search

engine: www.supplier411.com

• Saturation marketing coverage

on our new wholesale portal:

www.wholesalesources.com

TOP INDUSTRY

TRADE SHOWS 2019

JANUARY

Los Angeles Market Week

Minneapolis Gift Show

Philadelphia Gift & Variety Show

St. Louis Gift Show

FEBRUARY

California Marketplace

Charlotte Gift Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Seattle Gift Show

MARCH

ASD Marketweek Las Vegas Show

Minneapolis Gift Show

Norton’s Gift & Variety Show

APRIL

Hawaii Merchandise Expo

Portland Gift Show

Charlotte Gift Show

MAY

Off Price Show NY

JUNE

Charlotte Gift & Variety Show

Dallas Gift & Variety Show

LA Fashion Market

Minneapolis Gift Show

Norton’s Gift & Variety Show

JULY

ASD Market Week

California Marketplace

Oklahoma City Wholesale Show

Philadelphia Gift & Variety Show

AUGUST

Biloxi Wholesale Show

Fort Lauderdale Gift Show

Louisville Gift Show

Minneapolis Gift Show

Off Price Specialist Show

St. Louis Gift Show

SEPTEMBER

Asia America Wholesale Show

California Gift & Home Show

Charlotte Gift & Variety Show

Hawaii Gift Show

Norton’s Gift & Variety Show

OCTOBER

Las Vegas Souvenir & Gift Show

Minneapolis Gift & Variety Show

Additional Shows TBD

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

Norton’s Gift & Variety Show

Ocean City Gift Show

Smoky Mountain Variety

DECEMBER

Charlotte Gift & Variety

Grand Strand Gift & Variety Show

Our Large Holiday Issue Hits The Mails

Before Thanksgiving to Maximize

Advertisers Results!

* Show schedules are subject to change without notice.


FROM THE PUBLISHER

retailing year we have had.

What an exciting Let me be the first to say

Happy New Year! We made it through another holiday season together.

WHAT a surprising season

we have had in our industry

with retail sales the highest

they have been in many years,

an economy that is steam

rolling ahead and shoppers

doing actually that...

shopping!

WHILE numbers are up

many retailers have seen

the importance of having an

online presence and it is more important

than ever for your business to be well

represented with an e-commerce website.

WE learned from this past holiday that

foot traffic at traditional retailers was

lower between 6-10% depending on

what study you consult. We’d also seen

that Small Business Saturday also had

a decline in traffic of almost 10%. There

was still buying, and lots of it, but let the

numbers also serve as a wake-up call to

all that it is increasingly necessary to have

an order-taking website in place so your

business can prosper.

ALL indicators show that this new

year will be off to a good start as the

economy settles in, trade tariffs resolve

and consumer confidence stabilizes. If you

follow the trends you will learn that there

will be upticks in some segments this year

and one of the largest will be consumer

spending on house and home products.

>> ON-LINE SOURCING

With a decrease in home sales

there will be an increase in

home improvements and

decor. And home is where the

money is for retailers!

NOW is the time to restock

your stores and businesses

with fresh goods for the new

year. Replace your depleted

inventory with new items

that will excite your shoppers.

Seriously, if your dusty widgets didn’t sell

this past holiday season they’re not going

to sell now. Run special discount sales to

move out the old merchandise and use the

proceeds to replenish. Mark it down, move

it out, trade it or donate it.

USE this special restocking issue to

discover new merchandise and suppliers

to make your first quarter profitable. Now

is the time to make a fresh start and

speed into 2019 with gusto and new goals

and ambitions. Let’s Make Your Store

Great Again by taking advantage of all the

opportunities that abound for us.

AS for us here at Forum Publishing, we

are looking forward to another great year

serving the industry and will continue

to expand our offerings which includes

promoting our newest website portal:

www.WholesaleSources.com.

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.RetailersForum.com

Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

37 Years

1981-2018

RETAILERS FORUM is published monthly at

$75/year USA, $125/year foreign.

Entire contents copyright ©2019 by

Forum Publishing. Publisher assumes no

responsibility for contents herein. First and

third class postage paid at Centerport, NY.

Bulk mail paid at NY, Brookfield, WI and

Hooksett, NH under private mail indicia via

publication mailing.


etailers

Reader Response

FREE PRODUCT INFORMATION FROM OUR ADVERTISERS

Have our advertisers contact you directly! Simply select the advertisements that

interest you and fax this form to 631-754-0630 or fill in on-line at www.Vendor411.com

APPAREL

❒ All Advertisers in APPAREL

❒ 01. 1 Stop Wholesale

❒ 13. Karma Circle

❒ 28. Style in Fashion

CREDIT CARD PROCESSING

❒ All Advertisers in CREDIT CARD PROCESSING

❒ 38. EXS Credit

❒ 68. NOAMB.com

FOOTWEAR

❒ All Advertisers in FOOTWEAR

❒ 37. 79 South China

GENERAL & VARIETY

❒ All Advertisers in GENERAL & VARIETY

❒ 48. Bargain Outlet

❒ 03. East West Trading

❒ 07. Ramsons

HOME & HOUSE

❒ All Advertisers in HOME & HOUSE

❒ 23. Dakota Steel Art

INCENSE

❒ All Advertisers in INCENSE

❒ 41. Mystical Moments

JEWELRY & ACCESSORIES

❒ All Advertisers in JEWELRY

❒ 06. Kaash

NOVELTIES/TOYS

❒ All Advertisers in NOVELTIES/TOYS

❒ 05. Best Value Products

SUNGLASSES

❒ All Advertisers in SUNGLASSES

❒ 32. Sunny Trading

WESTERN ACCESSORIES

❒ All Advertisers in WESTERN ACCESSORIES

❒ 33. JR Palacios

For Quick Response:

Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721

Your Name _____________________________________________ Type of Business ____________________________________

Company Name _____________________________________________________________________________________________

Address ____________________________________________________________________________________________________

City ____________________________________________________State _____________________ Zip ______________________

E-Mail: _________________________________________________Tel _______________________ Fax ______________________


For more information, contact:

www.CloseoutsForSale.com

$

129.00

Silver

Double

Heart

Pendant

For more information, contact:

www.NoveltySeller.com

For more information, contact:

www.DDBulk.com

DIAMONDS-RETAILERS BEST FRIEND

THE saying Diamonds are a girls best friend is also true that they are a

RETAILERS best friend! Interesting fact that diamonds and fine jewelry

often have a 3x keystone markup that allows sellers a great margin when

sold at their stores. This is often why you see jewelry discounted at a lot of

stores because even with 50% off the seller is still making 25% margins.

OFTEN in the past it was hard to find suppliers who had sharp prices and

would sell one-off’s, small quantities so that retailers could keep a wide

variety of styles and inventory. With Closeouts For Sale you will get the

benefit of 21 years of their buying experience to direct you to the fastest

selling and most profitable jewelry items available. And best of all, you can

buy single pieces to keep your display cases loaded.

THIS month’s special is a Diamond Heart Pendant complete with gold 18”

box chain for just $295.00.

FLUSH WITH PLUSH

EVERYONE loves plush toys, young and old and no matter what new gadget

comes out to buy there is nothing better than gifting a nice plush stuffed animal.

In fact, NoveltySeller.com features over 260 adorable items of plush that is used

for cranes, fairs and festivals, gift and souvenir shops and corporate gifting events.

THE company sells stock plush as well as personalized with company names,

cities and states for souvenir shops and they can even create your own design into a

plush animal in small quantities using their state of the art manufacturing facilities.

WITH fast easy online ordering and quick shipping from their west coast

warehouse this should be your new resource. Click on their Wholesale Tab and set

up your account today.

SEXY SELLS

LINGERIE has always been a great seller and is purchased by both men and

women which catapults sales into the tens of millions of dollars annually. DD

Bulk is a top leader in lingerie and pajama sales and has been servicing the USA

and abroad from their Atlanta location since 1997.

WHETHER you have a retail store, home party sales, online store or flea

market booth, they have what you are looking for. Everything from nice to

naughty for both sexes. Their website makes it easy to order and small quantity

sales are welcomed.

THIS month’s special is their Ready-to-Retail PAJAMA Package with over

60 assorted items ready to market, for just $300.00

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654

Page 12 JANUARY 2019 | RETAILERS FORUM MAGAZINE


Stay Informed

S urceS for General & variety StoreS

www.retailersforum.com

retailers

HOW DOES

2010 LOOK?

RESTOCKING

YOUR STORE

WHAT’S HOT!

JAN. SHOWS

ATTRACTING

SHOPPERS

VOL. 29 NO. 9

JANUARY 2010

retailers

Wholesale Merchandise

Industry News

Retailing Tips

Hot New Products

Trade Show Calendar

And Much More…

SUBSCRIBE TODAY! www.Forum123.com

View 1 Year Free (12 online: Issues).....$50 www.RFmagazine.com CALL TOLL • Printed FREE: Copies 800-635-7654 Mailed Monthly: • Fax 631-754-0630

$75.00/year

Mail Check or Money Order to: Forum Publishing • 383 E. Main St. • Centerport, NY 11721

Name ___________________________________________

Address __________________________________________

________________________________________________

o MONEY ORDER

o CREDIT CARD

o CHECK

Card No._____________________________ Exp ________

City/State___________________________ Zip ___________ Signature _______________________________________

RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 13


Holiday 2018 Wrap Up

WE have made it through another holiday season and for the most part retailers had a lot to be

happy with during this one! With consumer confidence at all-time highs and a record number of people

employed the season got off to a big start. While in-store traffic has been reported down between 6-10%

depending on which survey you read, the amount of money spent between brick-and-mortar and online

sales was staggering and set new records.

BELOW are some of the take-aways from this past holiday season. From what we have determined it

is aafe to assume that these top items will also play a part in holiday 2019 so it is a great idea to take your

lead from this information and act on it for this years holiday season.

MORE BOUGHT ON MOBILE

Mobile devices dominated both traffic and actual orders for the entire season, with an estimated

almost 70% of traffic and 45% of orders, espectively. Mobile devices processed more orders than

computers during peak shopping days for the very first time. With mobile commerce surpassed computer

devices this is a huge milestone and makes it extremely important for merchants to make sure their

websites have great mobile capabilities. The trend is only going to increase every year so investing in your

mobile website is imperative to drive sales for your business.

AI-BASED PRODUCT RECOMMENDATIONS DRIVE 1/3 OF REVENUE

With more websites personalizing shopping experiences for their users there is a big increase in

traffic being driven by this super charged technology. More and more retailers are starting to leverage AI

to personalize the shopping experience and it has been paying off. Almost a third of shoppes clicked on

an AI-based product recommendation - a big increase over last year. Between AI and adding chatbots a

more guided shopping experience is created.

NEARLY HALF OF ALL HOLIDAY SHOPPING HAPPENED DURING CYBER WEEK

Cyber Week was the biggest shopping week of the season, with over 40% of all holiday shopping

done at that time. This last season represented around a 20% growth over 2017, so the trend is likely to

continue for 2019.

It will be important to plan ahead for Cyber Week 2019 to optimize your website and create a great

and easy shopping experience since many shoppers will not return to you after that week. You need to play

your best hand immediately by having the most compelling and relevant content, products and stories for

shoppers the moment they get into shopping mode on your site. And don’t forget about customer service.

Peak shopping traffic means increases in call volume and consumer questions. Be sure to have agents (or

bots) ready to help shoppers in the moment and around the clock. With more shoppers concentrating on

their buying during the first week of the holiday season this is your big opportunity to rack up your sales.

INSTAGRAM EMERGED AS A SIGNIFICANT TRAFFIC-DRIVER FOR RETAILERS

With more consumers using their phones to shop we expect to see more of that happening through

social media feeds. Overall traffic share for social media was up 5% during this holiday season which was

an increase of 17% from 2017. This is significant and indicates that it will continue to grow for next year.

All social platforms are not created equal for e-commerce. Instagram has emerged as the winner

when it comes to driving shoppers to retail websites. It is anticipated that the social media platform will

grow 3x faster than the growth of overall social traffic. While Facebook referrals have decreased by as

much as 7% you need to engage and expand on alternative social media sites to engage your shoppers

for next season. Start now and you will prosper come Cyber Week 2019.

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!

Page 14 JANUARY 2019 | RETAILERS FORUM MAGAZINE


Want More Info? Circle #32 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 15


FORUM ADVERTISERS

at ASD Marketweek

Commemorative

Coins

Eagle Crest

Vast Array of Merchandise

Forum Publisher

Martin Stevens

Pick Up the latest issue of Retailers Forum

at the entrances of all major trade shows.

Page 16 JANUARY 2019 | RETAILERS FORUM MAGAZINE


Want More Info? Circle #06 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 17


STYLE IN FASHION INC.

WEST-SIDE DESIGNS

321 Olympic Blvd. Los Angeles, CA 90015 or 930 Santee St #3 • Los Angeles, CA 90015

Tel: (213) 624-9728 - (213) 488-1896

We Carry Winter

Sweaters & Jackets

at Moderate

Prices

MANY STYLES AVAILABLE IN

DASHIKI PRINT

for Men & Women

Imported from

Thailand & India

Tie-Dye, Hawaiian Print,

Solid Acid Wash, Printed Dresses,

Baby Doll Dresses, Blouses,

Skirt Sets, Pant Sets, Skirts, Sundresses,

Umbrella Dresses in Rayon & Cotton

Fabric. We also carry Magic Wrap,

Sarongs, Handkerchief Dresses, Pancho

Tops - all in Regular and Plus Size.

We also carry

Belly Dance & Zumba

outfits in lots of different styles.

Fax: (213) 624-2115 - (213) 488-3398

email: Andy@StyleInFashion.com

View Our Catalog Online or Call for Catalog

SAMPLE

PACKAGE

$300

Quantity

Discounts

Available

www.StyleinFashion.com

Want More Info? Circle #28 on page 11 • www.Vendor411.com

The

BARGAIN OUTLET WHOLESALE

Large Selection @ Low Prices

5 PC. SET DIE CAST CARS

GLITTER & LEATHERETTE SHOULDER BAG

Gifts

Novelties

Jokes

Knives

Hats

Sunglasses

Toys

Light Ups

Inflatables

Jewelry

&

So Much

More!

NEON SPIKY HAT

BUY 4...GET 1 FREE

ADVENTURE TRUCK

KNIVES

BUY 5...GET 1 FREE

www.WholesaleCentral.com/thebar0001

Bargainoutletwholesale@gmail.com

608 S. 2nd St. • Marshal, IL 62441

(217) 822-6230

EST.

1983

Want More Info? Circle #48 on page 11 • www.Vendor411.com

circle

USA

“Making a difference”

LARGE ASSORTMENT

GREAT PRICES

GREAT PROFITS!

Page 18

125 OCEAN VIEW BLVD. SUITE # 114, PACIFIC GROVE, CA 93950 | PH # 831-747-1717, 831-915-7567

FAX # 831-747-1780 | Email: karmacircleusa@gmail.com | www.karmacircleusa.com

Want More Info? Circle #13 on page 11 • www.Vendor411.com

JANUARY 2019 | RETAILERS FORUM MAGAZINE


Dakota Steel Art

Lifetime Rustproof Warranty

“Enjoy The Wind”

Exclusive Solar Light Designs

Solar Light included

MAKE MORE

MONEY

Wind Spinners are selling

Hang some in your booth

Easy Money & Pays for booth+

BE THE FIRST

AT YOUR SHOW

TO SELL OUR

RUSTPROOF

WIND SPINNERS!

Drop Shipping Available!

- Low inventory needed

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NEXT DAY SHIPPING

STAINLESS STEEL WIND SPINNERS

START SELLING TODAY!

www.dakotasteelart.com

Ph: 701-242-7747 * Fax 701-242-0177

Email: info@dakotasteelart.com

405 County Road 25 Mantador, ND 58058

*You pick your spinners from stock items

(limited to in-stock items)

Join the Vendors Switching to DSA

- America’s Best Selling Wind Spinners

- Proudly Made in the U.S.A.

60 Dog Breeds!

Try them, you

will LOVE them!

Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 19


See Us At

MAJOR SHOWS

In 2019

Want More Info? Circle #05 on page 11 • www.Vendor411.com

WHOLESALE PACKING SUPPLIES

Great for E-Tailers • Lowest Prices

Poly Mailers • Bubble Mailers • Tapes • Stretch Wraps • Industrial Supplies

Many Sizes

Available

THIS MONTH’S SPECIAL

BUBBLE OUT BAGS..... $ 82.95 Case

1500

units

SAME DAY SHIPPING FROM OUR OHIO WAREHOUSE • BULK QUANTITY PRICING AVAILABLE

www.SalesGroup.Org

Page 20

JANUARY 2019 | RETAILERS FORUM MAGAZINE


Want More Info? Circle #07 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 21


VAPE • VAPE • VAPE • VAPE • VAPE • VAPE • VAPE

International Wholesaler

— Since 2007 —

$ 50 $

29 90 $

4 90

EH Pro E-Drip Atomizer

12

Atomizers w/Head

VCT ProVaper

Chaser Tank Smok Mini Trophy Tank

$

6 99 — WE DROPSHIP —

• E Liquids

• Starter Kits

• Atomizers

• Batteries

• Accessories

Heavenly • Room 1007, 10th Floor • Hoking Center • 2-16 Fayuen St. • Mongkik • Hong Kong

Everything Online @ www.HeavenlyWholesale.com

Lingerie

Direct from USA’s Largest Wholesalers

Servicing the industry since 1997

• Retail Stores

• Boutiques

• Discount Stores

• Flea Markets

• Home Party Business

• EBay & Amazon Sellers

LINGERIE • SHAPEWEAR • PAJAMAS • PANTIES • BRAS • CLUB WEAR

WE SPECIALIZE IN

READY-TO-RETAIL PACKAGES

FULL

Service Supplier

We Also Carry

Fixtures & Displays

www.DDbulk.com

Page 22 JANUARY 2019 | RETAILERS FORUM MAGAZINE

Mix of over

60 pieces...

$

300 00


WHOLESALE BLANK TEES

Excellent Service & Quick Shipping Since 2011

Men’s - Women’s - Kids

TOPS - PANTS - OUTERWEAR - HEADWEAR - BAGS - SCHOOL UNIFORMS

$

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7.14

$

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$

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8.82

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MENS

$

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TOP

SELLER

$

40.00

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15.75

Bella & Canvas

3200 Unisex Baseball T-Shirt

Champion

T0223 Mens Classic Jersey Tee

Gildan-G240 Ultra Cotton

Long Sleeve T-Shirt

Bella & Canvas

3001C Unisex Unisex Jersey T-Shirt

Champion-S0889 Mens

Powerblend Fleece Pullover Hoodie

TOP

SELLER

$

3.90

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2.63

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$

35.78

$

12.98

$

10.38

Womens

$

20.88

$

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$

44.00

$

24.30

Gildan-G500L Ladies

Heavy Cotton Missy Fit T-Shirt

Callaway CGW447

Ladies Tonal Polo

District Mad DM423 Ladies

Racerback Dress

Alternative 1940 Womens

Eco-Jersey Ideal T-Shirt

Callaway CGW301

Womens Polo Shirt

TOP

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$

8.74

$

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TOP

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$

28.58

$

17.54

TOTES, TODDLER & HATS

$

8.74

$

7.59 $

4.08

$

2.75

$

8.00

$

5.40

Adams-LP103-2 Tone Panel Cap

Brookson Bay-BB50 Solid

Tote with Contrast Handles

Rabbitskins-3037

Toddler Jersey Football Tee

Gemline

1542 Encore Convention Tote

Convenient Online Shopping by:

SIZE - BRAND - COLOR - STYLE - PRICE

Adams AC101 Ace

3 Panel Visor

www.TshirtRep.com

RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 23


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Page 24 JANUARY 2019 | RETAILERS FORUM MAGAZINE


CLEARANCE SPECIALS ON CELL ACCESSORIES!

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ARMBAND CASE, BLUE

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TEMPERED GLASS SCREEN PROTECTOR

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PREMIUM 2 TONE LEATHER FOLDING

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SILICONE CASE-BLACK

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PARIS EIFFEL TOWER MIGHTY DUAL

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XTREME BASS

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INFOLIIO LEATHER FOLDING WALLET PHONE CASE, MINT/PURPLE

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TRI SHIELD KOMBO RUGGED CASE WITH HOLSTER

AND CARD HOLDER, BLACK/BROWN

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WHOLESALE PRICE: $ 11.99

KD-T5 IN-EAR BLUETOOTH

HEADPHONES WITH MIC &

VOLUME CONTROLS, GOLD/BLACK

Retail Price: $39.99

WHOLESALE PRICE:

$

18.99

APPLE MACBOOK

AIR/PRO/PRO RETINA

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FILM COVER

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$

1.99

APPLE MACBOOK PRO

RETINA

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WHOLESALE PRICE:

$

9.99

HDMI CABLES-VARIETY OF

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Buy with Confidence • Fast 24-Hour Shipping on Most Products • All Credit Cards Accepted

www.Whole-Cell.com

RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 25


Luxury Watch Wholesalers

AUTHENTIC WATCHES • SINCE 1979 • CALIFORNIA LOCATION

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Breitling

Tag Heuer

Omega

Panerai

Montblanc

Bell & Ross

Oris

Accessories

Longines

Baume & Mercier

Michele

Cartier

Tudor

IWC

TISSOT

CARSON

SALE PRICE:

$

475 00

Retails for over

$

1,050.00

TAG HEUER LINK

SALE PRICE:

$

2,995 00

Retails for over

$

6,500.00

MONTBLANC

PROFILE

ELEGANCE

SALE PRICE:

$

450 00

Retails for over

$

1,980.00

MICHELE SEREIN

SALE PRICE:

$

1,095 00

Retails for over

$

3,195.00

www.Watchdealers.net

MONTBLANC

TIMEWALKER

SALE PRICE:

$

1,595 00

Retails for over

$

3,895.00

BREITLING

MONTBRILLANT

SALE PRICE:

$

4,275 00

Retails for over

$

8,6200.00

SELL AUTHENTIC DESIGNER

HANDBAGS • CLOTHING • SHOES • JEWELRY

www.BagVendors.com

Page 26 JANUARY 2019 | RETAILERS FORUM MAGAZINE


your closeout connection for

Diamonds & Fine Jewelry

quality merchandise & service since 1998

~ Rings ~

~ Bracelets ~

~ Earrings ~

Silver Double Heart Pendant

$

129.00

~ Pendants ~

~ Necklaces ~

~ Watches ~

1/2 CTW Diamond Bridal Set

with Princess Center

$

895.00

1.0 CTW Diamond Band

$

2,599.00

Seiko 2-Tone

Stainless Steel

Women’s Watch

$

139.00

Diamond

Heart

Pendant

with 18”

Box Chain

$

295.00

Genuine Diamond with Square

Blue Topaz Colored CZ Center

Sterling Silver Pendant

$

109.00

Beautiful Butterfly Pendant features

Multicolor Oval-shaped Gemstones

crafted in Sterling Silver

$

125.00

0.14CTW Diamond

Fashion Pendant with

10KT Yellow Gold Chain

$

329.00

1/2 CTW Princess Cut Diamond

Stud Earrings with Screw Backs

$

949.00

Sterling Silver

& CZ Brilliant

Embers Heart

Necklace

$

59.00

Rectangular Shaped

with Laser Cut

Amethyst CZ

$

59.00

0.36CTW

Diamond

Fashion

Ring

$

595.00

Diamond Infinity Ring

$

239.00

14 Karat Gold Earrings

$

219.00

21 YEARS SERVICING THE INDUSTRY FROM OUR ATLANTA LOCATION

Elephant with Purple Colored CZ,

Black CZ & Clear CZ

$

109.00

www.CloseoutsForSale.com

RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 27


RINGS • PENDANTS • EARRINGS • BRACELETS • BEADS • NECKLACES

Genuine AAA Blue Larimar

& Blister Pearl

Sterling Silver Bracelet

Retail $864.50

Blowout: $299.08

Wholesale Coffee

• PODS • K-CUPS • WHOLE BEAN & GROUND • TEA • SPORTS MIXES • EQUIPMENT • PARTS & ACCESSORIES

Sell To Cafés, Offices, Consumers

BIG

PROFITS

MEDIUM/DARK ROAST

FAST SELLING

Sterling Silver

JEWELRY

Beautiful Natural Australian

Boulder Opal SS Handcrafted

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Blowout: $142.47

Ocean Blue

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Retail: $134.15

Blowout: $25.17

100% Money Back Guarantee — No Minimum Purchase — FREE Shipping in USA

www.ShakeWholesale.com

SAMPLE

OUR K-CUPS

$

4

99 8-PACK

Very Unique Natural

Sunrise Sonora Jasper

Garnet Sterling Silver

handmade Pendant

Retail: $125.95

Blowout: $21.75

My Sweet!!

Botswana Agate Sterling

Silver Pendant

Retail: $132.15

Blowout: $22.13

New Fashion!!

Polish Amber

Sterling Silver Pendant

Retail $154.50

Blowout: $27.42

BIG

PROFITS

GOURMET MIX

FLAVORED/LIGHT

BLENDS

DECAF

PODS

www.BeanWholesalers.com

Page 28 JANUARY 2019 | RETAILERS FORUM MAGAZINE


WHOLESALE BEADS

In business since 2003 with over 100,000 customers from 78 countries around the world

Our products are in high

Cubic Zirconia Sterling Silver

quality with very competitive

Ruby Red Round Solitaire

$

4 29 prices. We provide the best

$12 39

combination of quality and

price for your money.

Cubic Zirconia Sterling Silver

3.5mm Round Solitarie with 6 Progs

Swarovski Crystal Bicone (5301)

Crystal (AB)

$5 09

Fresh Water Pearl Fine Grade White

(Natural • Rice A Grade), 6 x 8mm

$

31 29

Fresh Water Pearl Fine Grade Lavendar

(Natural • Round A Grade), 7.5mm

$71 89

Cubic Zirconia Sterling Silver

Golden Topaz Eternity

$12 89

Pendant Murano Foil

Glass Leaf (L-51)

FAST DELIVERY -

WE SHIP MOST OF THE ORDERS

ON THE SAME BUSINESS DAY FROM

OUR WAREHOUSE IN ARIZONA, USA

Pendant Murano Foil

Glass Star (S08)

$2 59

$

1 99 Dark Peacock (FWP)

Black Onyx (AAA) Faceted Coin

(Flower Shap)

Beads

$14 69

Rice, 1.8-2-2mm

$3 89 Unakite (Brazil) Round Beads

$

3 69

. EWELRY.com

RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 29


JEWELCLEARANCE.COM

Y O U R FINE JEWELRY WHOLESALER

Our Price

$

599

SWAROVSKI

Dust Huggie Hoop Earrings

Feature 2 hoops with

Swarovski dust measuring

1/4” wide. Earrings dangle

down 1/2 inch with

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Retails $79.95

Closeout

$

9 95

RINGS

CHAINS

CHARMS

STONES

Dealers...

Click on our

“Clearance”

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COLORLESS 1/4 CT

DIAMOND EARRINGS

Retail $799.00

Your Price:

1/4 CT CLASSIC DIAMOND TENNIS

BRACELET IN PLATINUM OVERLAY

Retail $99.99

Our Price

$

49 95

J E W E LCLEARANCE.COM

$

99

www.SoaringRC.com

Airsoft Guns • RC Cars, Boats, Helicopters

Triphibian 2.4G 6-Axis

Gyro Air-Ground-Water RC

Quadcopter RTF Drone

RETAILS

$199.99

CLOSEOUT

$

79.99

WEEKLY SPECIALS

CLEARANCE ITEMS

RC Transformable Car Gesture

SensingTransformer Robot

4WD 50Km/h Electric

Off-Road Vehicle RTR

RC Car

RETAILS

$199.99

CLOSEOUT

$

65.99

Excavator

Engineering

Vehicle with

Alloy Digging

Head

RETAILS

$59.95

CLOSEOUT

$

17.56

RETAILS

$39.95

CLOSEOUT

$

11.99

RETAILS

$399.99

CLOSEOUT

$

129.99

Off-Road Buggy

Backwach Nitro Gas

Powered 4WD

RTR Remote

Control Car

www.SoaringRC.com • Everything FUN!

Page 30 JANUARY 2019 | RETAILERS FORUM MAGAZINE


Sell Rugs at Your Store!

Huge Profits!

Prices Start

at

$

9

Free Shipping on

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Deal directly with

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Wholesaling for

over 40 years.

High volume

and low prices

give your store

great mark-ups.

www.RugProfits.com

RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 31


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New European

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Jakcom R3F Smart Ring

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Mobile Phone Android

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Original ZTE Nubia

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$

22 99

Tronsmart Bluetooth Headphones

Water-resistance IP66, Wireless

Sport Earbuds, LED lights Richer

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$

56 99

E-3LUE K727 Mechanical Gaming Keyboard

Page 32 JANUARY 2019 | RETAILERS FORUM MAGAZINE

$

149 95

HOMMINI Smart Feeder for Dog

& Cat Controlled by Iphone,

Andriod or Other Smart Devices

$

69 95

CAIYUE Women Handbag Wedding Party

Evening Envelope Clutch Bag Wallet

Purse Messenger Phone Bag Purple

$

9 99

Wsken Type C

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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 33


Premium Smoking Accessories • Lighters • Hookahs • Cigarette Cases • Ashtrays • RYO/MYO Machines

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Page 34 JANUARY 2019 | RETAILERS FORUM MAGAZINE

Glow in

the Dark

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Dual Action Spray

Available Fragrances:

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Fresh Linen & Original

Pipes • Butane • Cigarette Machines • Flasks • Postal Scales • Cigar Cutters • Wine Accessories • Tobacco Grinders

Want More Info? Circle #03 on page 11 • www.Vendor411.com


Want More Info? Circle #03 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 35


SHOP NINE SHOWS

AT ONE LOCATION

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Page 36

CONVENIENCE STORE CULTURE+ (SMOKE + VAPE) SOURCEDIRECT

JANUARY 2019 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 37


Continued from last issue ...

Top Self-Marketing Secrets

– Give and You’ll Receive

forumworkshop

MARKETING SECRETS

FORUM WORKSHOP

Making Your Name Knowing with Self-Marketing

How to Win Friends

&

Influence Referrals

MARKETING SECRETS

Making Your Name Known with Self-Marketing

HOW TO WIN FRIENDS

& INFLUENCE REFERRALS

Love Letters Straight From The Start

Love Letters Straight

from the Start

How to Win Friends

& Influence Referrals

Love Letters Straight From the Start

1. Serve on charities to gain notoriety, but don’t We are here to challenge conventional wisdom.

go into pro bono work solely as a resume filler. It is easy to make fun of the post office. One

2. Become active in your professional

joke says that half the price of a stamp is for delivery

organization to earn sources of

and the other half is for storage. But we

business referrals.

say postage stamps are the biggest bargain in

3. Don’t wait patiently for a board

America.

position – volunteer.

4. Volunteering is like tithing.

For an investment of only a few cents, you can

The more you give, the more you receive. give a priceless gift: a few words of praise. In

5. Look for the ripple effect – the client who the 1830s, the writings of English educator,

got your philanthropic efforts are paying off. Rowland Hill, convinced the U.S. and British

6. Use volunteerism to build credibility governments that volume was the key to a

when pitching new accounts.

cheap postal system. For his brilliance, he was

7. Trade services as a way to earn

named Sir Rowland, and when he died they

experience in a new field.

buried him in Westminster Abbey. While in Sir

8. Barter your expertise with trade shows and Rowland’s day the U.S. Postal Service handled

conferences in exchange for an opportunity 6 pieces of mail per year per citizen, by the late

to speak or to display as a vendor.

1970s that average had climbed to 427. Today,

9. Sponsor an event with proceeds

the U.S. Post Office handles 166.3 billion pieces

benefiting a charity.

of mail per year – almost half as much as the

10. Don’t keep your benevolence a secret. Let rest of the world combined.

your customers and potential supporters know

when you’re doing something worthwhile. Are you sending your fair share of mail to valued

11. Create a publicity stunt for a charity,

suppliers, vendors, and potential referral

the more offbeat the better.

sources? We all treasure personal mail that

12. Win public service announcements by makes us feel good. By employing this truth –

recruiting a radio or TV personality as the and our cheap postal service – you can do wonders

for your business.

Page honorary 38 JANUARY chair of 2019 a charitable | RETAILERS event. FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 39


The Greatest Thanks You Can Give

With our frantically busy lifestyles, we often

don’t take the time to say thank you properly.

Investing the time it takes to do so can give

your business an extra edge.

One professional who can attest to the power

of a good thank you letter is Gale Tobin. Today

president of her own advertising agency, Tobin

recalls a time when she worked at a large

agency as an account executive. It was then she

learned what a prized possession a thank-you

letter can be.

One of Tobin’s clients was a home builder who

was introducing a new community on a tight

time frame. Her job was to produce a full-color

forumworkshop

FORUM WORKSHOP

brochure in less than a

week for a VIP preview

reception. Not only

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parent company were

flying in for the event.

Tobin’s dilemma is one we all face in business.

Only part of the project rested in her control. A

large part laid in someone else’s domain,

namely the printer. Have you seen the cartoon

most printers have in their lobbies? Four nebbish

cartoon characters are laughing heartily

under the caption “You want it when?”

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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 41


But Tobin had a good relationship with her

printing representative, John Woodrow, who

went the extra mile. He rallied the printing

crew to put in overtime. As soon as he could

get a partial batch, he loaded enough brochures

into his car and drove them through rush-hour

traffic. The brochures arrived with 10 minutes

to spare before the VIP reception.

Woodrow made Tobin a hero. But she knew it

would not be the last time a rush printing job

would be needed. So Tobin gave Woodrow a

gift money can’t buy: sincere praise. She did it

with a letter from her boss, the president of the

agency, to Woodrow’s boss at the print shop.

Although the letter was not long, it was powerful.

It said that finding star employees was not

easy, and the company should feel fortunate to

forumworkshop

FORUM WORKSHOP

have John Woodrow because he is a star. The

letter thanked the entire printing crew for coming

through when it really counted. In closing,

it said, “We were so impressed

with John’s performance, we

are taking the liberty of sending

him a copy of this letter.”

How would you feel if you received this letter

about one of your employees? And how would

you feel if you were the employee being

bragged about to your boss? In this instance,

the printer sent a thank you letter back to the

agency that was twice the length of the one it

received. The agency’s letter had been placed

on a bulletin board for all the employees to

read. The printer said it was the first time in the

company’s history that it had received such a

letter of genuine thanks.

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forumworkshop

FORUM WORKSHOP

Which raises another question. If ever there is

another rush job, do you think the printing

company will come through for the agency? If

the printer was asked to give a recommendation

for an ad agency, you can also be sure

Tobin’s firm would be at the top of their list.

Letters Bring You Lagniappe

It is amazing at how few people take the time to

give another company sincere praise. Co-author

Henry learned this when he produced a

radio commercial using 3 nationally known entertainers

in Hollywood. Although Henry had

made many local commercials, it was his first

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excellence. Henry found out why. Despite

their being less than 10 years out of college, the

firm’s principals, Lou Schwing and Matt

Wright, were very good at the touchy job of directing

stars with decades of acting experience.

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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 45


FORUM WORKSHOP

forumworkshop

Schwing and Wright coaxed take after take

from the stars, until the final commercial was

perfect. The real test came when the commercial

aired. As they say in the ad game, the commercial

made turnstiles turn and cash registers

ring. Henry sent a letter of praise that said more

than thanks. The letter said that the commercial

they recorded helped his client enjoy the best

first quarter sales in company history.

The morning that the Sound

Advice partners opened the

letter, Henry received a phone

call. Despite the many awards,

it was their first unsolicited testimonial.

When asked if they

could use it to show new

clients, Henry told them that

was exactly why he had sent it.

On future projects with Sound

Advice, Henry always received

what the shopkeepers in New

Orleans call lagniappe – a little

something extra. When you

order a dozen pecan praline

candies and the shopkeeper gives you 13, that

is lagniappe. If you are extra nice to the counter

help at the ice-cream parlor and you notice

your scoop of ice cream is bigger than the other

customers’, that too is lagniappe. Once the studio

redid a commercial on its own initiative because

it thought it could do a better job with the

sound effects. Later Sound Advice even solved

what could have been an ugly situation for

Henry with AFTRA, the performers union, on

a project that did not concern them. And they

did not charge him for their time. Now that’s

really lagniappe.

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forumworkshop

FORUM WORKSHOP

Finding and building strong bonds with key

groups will help your firm grow and thrive.

The letter to Sound Advice is an example of an

overlooked part of marketing for professionals.

It lets you get that little something extra when

you really need it. Sincere praise through the

mail is a great way to make this happen.

Your letters are not manipulation. For the strategy

to work, you must be sincere in your

praise. The overall concept is stated best in Dale

Carnegie training

and in his classic

book, How to Win

Friends & Influence

People. If you have

not read the book, it

should be a must

for the coming year.

Use Letters to

Inspire Others to Greatness

Think about those with whom you do business

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when you locate good assistance. It’s one thing

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to inspire them to do their best.

A few professionals take a hard-nosed, overly

demanding approach with the vendors they

hire, much like a football coach or a Marine

drill instructor. Their rationale being that you

get only what you demand. But in truth, this is

really counterproductive with creative people

and only serves to alienate them.

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Page 48 JANUARY 2019 | RETAILERS FORUM MAGAZINE

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forumworkshop

FORUM WORKSHOP

The authors have found that where some measure

of creativity is involved, vendors will deal

with the overly demanding approach in one of

2 ways: they let work linger, or they whip it out

as rapidly as possible in order to do projects for

those they like to work with. Either scenario is

bad for you. If you feel you are not getting the

service you deserve from vendors, better to replace

them than to bully them. Demands just

don’t work.

If you like something, say so. Most professionals

hear news only when it is bad. An occasional

word of praise can spur them to produce

even better work. Even when you want the

project reworked, begin by praising what you

liked about it. This will soften the blow when

you tell them what’s wrong. Always try to

frame the bad news with good news. For your

sake, you want them in a positive frame of

mind when they return to your project. But always

try to praise more often than you criticize.

A few kind words are a powerful reward. What

gets rewarded, gets repeated.

Please Note: A Quickie

Letter-Writing Checklist

Here is a quick checklist on how to write letters

that will win friends and influence referrals.

1. Write the letter to someone

your contact wants to impress.

If it’s an employee, send the

letter to the boss. If the person is

self-employed, write a letter that

will impress potential clients.

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Page 50 JANUARY 2019 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 51


forumworkshop

FORUM WORKSHOP

2. Tell exactly how your contact made cash

registers ring. Specific figures carry more

weight than generalities. Mention numbers

like net savings – sales percentage

increases or total volume.

3. Say how that person’s efforts made you

feel. Were you proud, relieved or impressed?

Tell him or her.

4. Call the person a star.

5. Keep the letter short. Many people are

afraid to write a long letter because it will

take too much time or mental energy.

So they put it aside for later. But a short

letter can be done quickly.

Here is a sample

letter to show you

what we mean.

Gail Conwell, Gail Conwell Design

000 Boquita Drive

Del Mar, CA. 00000

Dear Gail:

You are a star designer. The magazine ad you

prepared for our parenting information hotline

was the most successful in our history.

More than 800 calls were received the week the

ad appeared. That really made us feel good that

we could be helping that many new moms and

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You are a pleasure to work with. You care about

creating excellent ads and are willing to go the

extra mile.

Thank you again for a job well done. If you ever

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please have them give me a call.

Sincerely,

Henry J. DeVries,

Director of Communications continued...

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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 53


FORUM WORKSHOP

forumworkshop

Try Saying Thank You

In Advance

If you hired someone to do a task that is really

important to you, try saying thank you in advance.

Suppose you are on trial for first-degree

murder and you have hired the best attorney

you could find. You are innocent, of course, but

if your lawyer can’t convince the jury of that,

you are headed for the gas chamber. But first

you’ll get to enjoy living with a new roommate

who was already convicted of murder.

Here is our recommendation if this happens to

you. Buy your attorney a nice gift. Send the gift

with a letter of praise that explains why you selected

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Now answer

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little harder for you?

Don’t wait until

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the devastating

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was on the scene trying to locate members of

this fraternal group who needed assistance.

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FORUM WORKSHOP

forumworkshop

Since phone communications were severely

limited, Henry decided to print a flyer for delivery

to shelters to offer assistance to IOF

members. When he went to a print shop and

asked for the flyers by 2pm the next afternoon,

he was told it was impossible. The print shop

was a mess since the quake. Jobs were backed

up. They were short staffed. Maybe he could

have it by 6pm, but it would probably be the

next day. Many people would try to demand

that the work be done faster, but Henry tried a

different strategy.

A few doors down from the print shop was a

bakery. Its specialty was extra-thick, extrachewy

chocolate chip cookies with large

chunks of chocolate. Henry bought a dozen of

the cookies and took them back to the print

shop. He attached a note that said: “Thank you

in advance for your

hard work. Here is some

energy food to keep you

going during these hectic

days. I know you’ll

finish my flyer for the

earthquake victims as

soon as you can.”

Guess what? The most amazing thing happened.

Not only was the job done the next day,

it was finished by 9am. That was 24 hours

ahead of schedule. The cookies and the note

were prominently displayed in the print shop.

Now whose print job do you think they did

first? That of the person who threw his weight

around, or the guy who gave them those big,

chewy chocolate chip cookies?

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forumworkshop

FORUM WORKSHOP

We all are human beings, and we all love appreciation.

Motivational speaker Jim Rohn

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better service, we need to find more clever

ways to spend our money. One clever way is to

bring back the true notion of tips, which originated

as money given waiters in advance. Tips

is really an acronym for “To Insure Prompt

Service.” If you really want to impress some

lunch friends, give the waitress 10 dollars before

the meal. Tell her you really want your

guests well taken care of. “He or she won’t only

give you great service, he’ll hover,” says Rohn.

Now we don’t recommend

slipping a 5-dollar-bill to

your defense attorney or

architect, but the same

principle holds true. An

appropriate gift and a few written words of

praise that others can see will work wonders.

People treat others like they are treated.

Keep the Cards & Letters Coming

Don’t stop with thank you letters. Think of

other ways you can use the mail to further

your business. Here are a baker’s dozen of

ideas that will make you remembered.

1. Give your clients a copy of this article, Maybe

they will read it and give you a great testimonial

letter.

2. When clients call to thank you on the phone,

ask them if they would be kind enough to put

it in writing. If you don’t ask, you don’t get.

About half will send you a letter. Copies of testimonial

letters make great additions to proposals

to prospective clients. continued...

Page 58 JANUARY 2019 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 59


FORUM WORKSHOP

forumworkshop

3. Sometimes letters from particular clients

would be very valuable. Don’t wait for them to

call, call them. Tell them why you want it and

that you would be happy to send them a rough

draft.

4. If you are involved in a worthwhile community

project, ask government officials for a letter

of endorsement. Henry has done this successfully

with the White House, various state governors,

and local mayors.

5. When you see a magazine article a client

might be interested in, clip it and send it to him

or her. Articles that pertain to business are

great, but don’t forget articles that would be of

personal interest. Maybe it is about the client’s

college alma mater, hometown, or favorite

hobby.

6. When you travel, send postcards to clients,

suppliers, vendors, and others you want to

form linkages with. But

don’t send a long-winded

“Having a wonderful time ...

hope everything’s fine,”

message. A postcard is just to

say you are thinking of them.

So instead, send a quip or

short observation. Here are

some of our favorites.

Thinking

of You!

• “We came. We saw. We bought souvenirs.”

• “Yesterday in Florida had alligator for lunch.

Which is better than the other way around.”

• “We spent a week here one night.”

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of perfume.”

• “This town is so small the grocery store puts

Velveeta in the gourmet food section.”

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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 61


FORUM WORKSHOP

forumworkshop

7. Here’s another postcard idea. Before you

leave on your trip, type the names & addresses

on a sheet of mail labels. Then you can just peel

off the address. Sending postcards doesn’t have

to be time consuming. Also, remember to buy a

sheet of postcard stamps before you go.

8. Clip funny cartoons and news items from the

newspaper. The gift of laughter can go a long

way.

9. Here is a better idea than flowers for someone

who is hospitalized. Buy a stack of get-well

cards. Each day the person is in the hospital or

at home recuperating, send a card. You might

send anywhere from 7 to 2 dozen. Save a nice

note for the last one. Say that, from now on, the

person should be well on the road to recovery.

10. Think twice before you send clients cards

on their birthdays or

for the holidays. You

can make a better impression

if you send

cards to their children

who are 12 and under.

Kids love mail. And

parents fondly remember

someone who took

the time to make their

children happy.

11. Yet another postcard

idea. Send the children

postcards from the

road. A one-page letter

on hotel stationery also

can be a thrill for a

child. continued...

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Page 62 JANUARY 2019 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 63


forumworkshop

FORUM WORKSHOP

12. Few things are

as difficult as convincing

companies

to pay small ones

in less than 30

days. But the forces

at the Gage Group,

co-author Diane’s

company, pushed

through the bureaucratic

maze by

calling the accounting

clerk at a

large hospital to

determine where their payment was in the

cycle. They then followed up by sending thank

you flowers in advance. The stunned accounting

clerk was so taken aback that she showed

the flowers and the note of praise to the boss.

The next month, a new clerk was in the position

(we like to think the former one got a promotion

and a raise) and he kiddingly joked that he

liked candy. The next day a box of See’s candy

greeted him at work. The Gage Group’s check

was cut in record time.

13. A final idea from Anne Boe, a keynote motivational

speaker and author of Is Your “Net”

Working? Boe suggests the following. The next

time a newspaper prints a nice feature article

about you, take it to a print shop. Have them

create a reprint that looks like a newsletter.

Then mail it to potential clients and those you

want to stay in touch with. Boe did this with a

recent profile of hers in the San Diego Business

Journal. She received several new client assignments

when they received her “newsletter.”

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FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 67


FORUM WORKSHOP

forumworkshop

Henry J. DeVries

Roni Hicks Advertising & Public Relations

000 Fourth Ave, Suite 0

San Diego, CA. 00000

Dear Henry:

On behalf of American Medical International, I

would like to thank you most kindly for the

role you played in making the North Coast

Health Center/AMI a successful event. This

groundbreaking set some very high standards

for AMI.

Thank you most kindly for your creative

thoughts, follow through, and management.

We could not have done it without you.

I look forward to working with you

in the future.

Sincerely,

Frank J. Kruntorad

Director of Marketing

American Medical International

Henry J. DeVries

Roni Hicks Advertising & Public Relations

000 Fourth Ave, Suite 0

San Diego, CA. 00000

Dear Henry:

Just a note to let you know that the direct mail

letter you penned for me is getting results!

We had immediate response from Bureau

members who want to participate in our Passport

San Diego program. In fact, we have received

response cards every day for the past 2

weeks. Mary Batten, our membership Director,

plans to use your letter as a model for future direct

mail pieces.

We truly appreciate your time and talents to

further this worthwhile project.

Very Sincerely,

Dal L. Watkins, President

San Diego Convention & Visitors Bureau

continued...

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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 69


FORUM WORKSHOP

forumworkshop

August 14, 2007

Ms. Jan Percival/Ms. Roni Hicks

Roni Hicks Advertising & Public Relations

000 Fourth Ave, Suite 0

San Diego, CA. 00000

Dear Jan and Roni:

Just a note of appreciation for the kind of public

relations we have been receiving in the last 30

to 45 days. I appreciate you sending a folder

monthly of all of our clippings and activities

and wondered if that is going to be your policy

on a continued basis. I cycle the folder throughout

the organization so the balance of the people

around here can see what you are doing. As

far as I am concerned, you are doing an excellent

job! I realize you had a Chapter 11 to work

with and I wouldn’t want to give you one of

those each month, but, we are getting coverage

and it’s starting to be the talk of the town.

Every place I go, people say “you rose from the

dead.”

Keep up the good work as we need the exposure

and it builds confidence in our investors.

The phones are ringing off the hook!

Again, thanks for your time and the quiet, very

professional way in which you go about getting

the job done.

Sincerely,

The Huffman Companies

Ray L. Huffman

President

continued...

Your Business Needs

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Page 70

JANUARY 2019 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 71


FORUM WORKSHOP

forumworkshop

TOP SELF-MARKETING SECRETS

Tips to Win Friends &

Influence Referrals through the Mail

1. Send thank yous to the boss of the person

you want to thank. Call the person a star.

2. Say thank you in advance. A small investment

in a thoughtful gift can reap a big return.

3. Don’t stop with thank you letters. Keep notes

and clippings coming so valuable contacts

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4. Remember the humble postcard. Keep the

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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 73


FORUM WORKSHOP

forumworkshop

After a successful 10-year career with a large

hardware retailer, Thompson decided to step

out of the corporate world. He went to work for

a friend’s pool cleaning business as an intermediate

step before opening a pool service of his

own. Soon after he learned the trade, his friend

was forced to cut back. Overnight Thompson

became a self-employed businessman, one with

no clients and no prospects. The timing

couldn’t be worse. Thompson had just purchased

a new home for his wife and toddler

son, and the family was still trying to adjust to

the bigger house payments.

Thompson went to a good

friend, a creative director for

a $10 million advertising

agency, for advice. Should he

run newspaper classifieds,

Page 74 JANUARY 2019 | RETAILERS FORUM MAGAZINE

print a brochure, or distribute flyers on car

windshields? Of course, he had very little

money to spend. Thompson heard publicity

was very cost efficient. Should he try that?

Sales Letters Are Like Fishing

His friend told him that finding clients is like

fishing. If you want to catch fish, you go where

the fish are. If you want to clean pools, you

have to go where the pool owners are. You can

reach them through their mail boxes and telephones.

The advertising agency executive said

the fastest and cheapest way was targeted direct

mail with telemarketing follow up. In other

words, Thompson needed to mail sales letters

to pool owners, then call them on the telephone

and say, “May I clean your pool?”

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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 75


FORUM WORKSHOP

forumworkshop

His first step was finding pool owners in the

Twin Peaks area. His advertising friend

showed him how to lease a reverse telephone

directory from the phone company for about

$150. A reverse directory lists everyone who

has a phone by street address. There are no unlisted

numbers in a reverse directory. Thompson

then drove the streets and made a check by

every address that had a pool. Now he had a

list of pool owners in his neighborhood.

Next came the letter – or rather, letters. Thompson’s

ad pal told him why he needed to make

an offer to the pool owners to generate trials.

Some good offers to try would be: free consultation,

first visit for only $5, and 2 pool cleanings

for the price of one. The trick, said the

advertising executive, was to turn the reader on

within 90 seconds. The rest of the letter had a

real WIIFM approach: “What’s

in it for me, the pool owner?”

Not only did Thompson promise

less work for the pool owner,

but a safer pool because of his

certification in handling chemicals.

Different offers and to see

which one attracted the most

customers. A sample of this letter,

and others, are included at

the end of this section.

Thompson then mailed the letters in batches of

50. Within 3 days of their receipt of the letter,

he called the pool owners. Many were very

happy to find someone who could handle this

chore for them. Within a few days he soon had

more customers than he could handle.

continued...

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FORUM WORKSHOP

Trash the Phrase Junk Mail

Some would call Thompson’s letters junk mail.

We say let’s stamp out the term junk mail

posthaste. Please note that today about 9 out of

10 Americans are ordering through the mail. A

speaker at a national direct-mail conference recently

reported that the average cost of an inperson

sales call is 300 dollars, a telephone sales

call is 8 dollars, and the average business-tobusiness

direct mail piece

is 50 cents. It’s no wonder

students in co-author

Henry’s direct-mail classes

report they have ordered

everything from hot-air

balloons to horse semen

through the mail.

Junk mail is not junk; it fills needs. Thompson’s

newfound customers were people who wanted

someone responsible to clean their pools; they

just didn’t have time to look. Most consumers

suffer from an affliction called time famine.

There is just not enough time to get it all done,

especially shopping. Our ancestors were correct

when they predicted that by the year 2007

we would be working half time – 12 hours a

day, 7 days a week. Thank goodness there are

direct-mail services, 800 numbers, credit card

ordering, and money-back guarantees to save

us time.

There’s another direct mail advantage. Each

day, 1,500 newspaper, radio, and television ads

bombard us and demand our clientele’s attention.

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clients are.

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FORUM WORKSHOP

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Here are 9 secrets to make direct mail work better

today. (To paraphrase Ken Blanchard, author

of The One-Minute Manager, they’re mostly

common sense, but we call them secrets because

most people act as though they never

knew them.)

Secret #1:

Our Friend the Computer

Today’s biggest force in direct marketing is the

computer database. Thanks to the microchip,

we don’t need to advertise to everybody just to

reach somebody. Already

180 million Americans

are in a computer

database. That means

whomever you want to

target, you can find.

In the book Maximarketing,

by Stan Rapp and Thomas

Collins, the authors explain

how public databases have

already done the hard work

for you. These databases have “identified by

name and address just about every household

worth bothering with that uses your product

category but does not use your brand. Or (whoever)

has exactly the hobbies or equipment or

lifestyle your product or service calls for.”

This all sounds well and good, but how does

the novice tap into databases? If you just want

to use a list, you can find one from either a directory

or by using a list broker. To capitalize

on the power of databases, you need to find a

list compiler who uses computers to enhance

mailing lists.

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FORUM WORKSHOP

forumworkshop

First let’s examine the straight list

route. Standard Rate and Data

Service publishes a 2-volume set

that contains about 50 thousand

compiled lists. Oxbridge Communications

also has a comprehensive

book of available lists.

These directories offer a nearly

limitless range of both consumer

and business lists. Some of the

categories include:

• MAGAZINE SUBSCRIBERS

• NEW-HOME PURCHASERS

• DOCTORS

• AUTOMOBILE OWNERS

• REGISTERED VOTERS

• COLLEGE ALUMNI

• FREQUENT FLYERS

Page 82 JANUARY 2019 | RETAILERS FORUM MAGAZINE

Prices range anywhere from 15 to 300 dollars

per 1,000 names, but you can expect to pay

around 30 to 50 dollars per 1,000 names for a

typical list. How do you know the difference

between a good list and a not-so-good list? This

is where an independent list broker can help. It

is wise to tap into these professionals’ directmail

expertise.

A second database possibility

is closer to home.

These are the customers

you already have, which

are a professional firm’s

most valuable asset. You have to improve your

in-house use of databases to be competitive

today. If you haven’t done so already, you

should start a database. You can bet that your

competition is doing this.

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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 83


FORUM WORKSHOP

forumworkshop

Past buyers are excellent candidates to purchase

again. Current customers are outstanding

referral sources. Potential buyers who have attended

speeches or responded to publicity

should be cultivated through direct mail. Put

them on the computer. Also, prospects you

have visited are excellent targets for follow-up

mailings. When you collect business cards at

events, put them in the database.

There is a lot of software that can help you set

up your own in-house database and direct-mail

efforts. These programs can show you:

• How to use carrier routes

for lowest cost mailing.

• The best 99 dollar mailing list manager.

• How to verify addresses and add Zip + 4.

• How to instantly look up

UPS and postal rates.

Secret #2: The 40-40-20 Rule

Direct-mail pioneer

Ed Mayer is credited

with coining the 40-

40-20 rule. Simply

put, 40% of your success

will be determined

by how well

you define your audience.

Another 40%

will be determined by

how the audience responds

to how it perceives

your product, service, and offer. The

final 20% is determined by the creative package,

which includes copywriting, artwork, and

how it is mailed.

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85


FORUM WORKSHOP

forumworkshop

The Roni Hicks & Associates agency successfully

used the 40-40-20 direct-mail rule to help

launch and position Fairbanks Ranch as one of

the nation’s most prestigious communities.

Stage one of the overall marketing effort was to

sell custom lots at this master-planned community

in Rancho Santa Fe, an exclusive enclave

just north of San Diego. Since 40% of their success

depended on targeting the right audience,

a list was compiled of 1,000 of the area’s

wealthiest and most socially active individuals.

The list was culled from those who attended

local $500-per-plate charity black-tie fund-raising

events.

Another 40% of the effort’s success depended

on the offer. The agency chose to test an offer

of a guided tour of Fairbanks Ranch and a complimentary

luncheon at the exclusive Fairbanks

Ranch Country

Club, site of the

1984 Olympic

Equestrian Endurance

Event.

The final 20%

hinged on the

creative package.

A 1-page

letter accompanied by a 4-color brochure was

tested. The results: a tremendous 10% response

rate. And thanks to targeting, every individual

was prequalified. Publicity and advertising in

the media communicate to everyone, even

those you don’t want. With direct mail you can

target only those individuals you want to reach.

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Page 86 JANUARY 2019 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 87


FORUM WORKSHOP

forumworkshop

Secret #3: You’re On My List

Great direct mail requires people with a little

Sherlock Holmes in them. Unfortunately, most

novice businesspeople approach list research

like Inspector Clouseau.

A classic story was reported by Neil Morgan in

the San Diego Tribune: “At La Valencia Hotel,

brochures were mailed to a prospective guest

who wrote for information. The envelope came

back from Springfield, Missouri, stamped ‘cannot

deliver without inmate registration number.’“

Remember to think suspects and not prospects.

Prospects are people who have expressed some

interest in the product. For high-ticket items,

the goal of the direct mail effort is usually to get

prospects to raise their hands and say they are

interested. Then a salesperson follows up.

But a suspect is different. This is a person you

suspect might be a prospect. For increased response

rates, put your creative efforts into the

hunt for suspects. The best suspects are clones

of your current customers. The more you know

about them the more clues you have to find

suspects.

Varying direct mail lists can

change response rates from

plus or minus 100 to 1,000%.

Our next article will continue “Guaranteed

Better Letters or Your Money Back”

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RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 93


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CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout

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Page 94 JANUARY 2019 | RETAILERS FORUM MAGAZINE


Trade

MaGaZINeS

This exciting monthly magazine

connects flea market vendors with

wholesalers across the United

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flea marketers and swap meeters.

It provides excellent resources for

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a bonus Directory of Flea

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includes full addresses, days of operation,

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“I Can Get

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Forum’s advertising pages feature

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Don’t confuse this

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These are real rock-bottom

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Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00

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Monthly

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this big monthly

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No. SOLO-S ...(Sample Copy) ...$7.50

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ADVERTISING SPACE AVAILABLE

www.bizbooks.org

Page 95 95

RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 95


USA Closeout Directory

Now, more than ever, it is essential for the success of your merchandising business to buy

goods at the lowest prices possible. Our best-selling

USA Closeout Directo-ry shows you how and most

importantly, WHERE. Hundreds of closeout dealers

specializing in selling goods often priced as

low as 10¢ on the dollar are listed. Re-tailers, flea

marketers, home party plan sellers ...anyone who

sells merchandise needs this directory! Clothing

• Elec tronics • Jewelry • Toys • Watches • More!

Order No. 4 -

Closeout Directory - $29.95

Dollar Store

Merchandise Guide

The most complete directory of

wholesalers and manufacturers

in the USA specializing in dollar

store merchandise. Hundreds

of companies are listed with

complete contact information,

including the type of products

they sell. If you have a dollar

store, or are planning to open

one, this new directory is a must!

Order No. DSM • Dollar Store

$29.95

Toy Importers & Wholesalers

This is the definitive guide for

finding toy suppliers. Features

over 156 pages of listings of both

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Included are names, addresses,

phone and fax numbers as well as

company websites and e-mail

addresses and descriptions of

lines carried.

Order No. TOY

$29.95

Directory of Smoke Shops

Our EXCEL Directory contains over 7,000 Smoke

Shops/Head Shops in the U.S. It includes key buyer’s

names, personal e-mails and phone numbers. This

directory is emailed to you in Excel format

and is updated regularly.

DIRECTORY INCLUDES:

• 7,000 Smoke Shops/Head Shops

• Phone Numbers

• Over 60% Have Personal E-Mails

• U.S and Canada

• Company Addresses

Order No. SSDB (Excel)

$399.00

Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent

sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to

connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points,

territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number,

key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a

rep/contact index. Available in printed book format or Excel.

Order No. SGREP-B Printed Book $359.00

Order No. SGREP-E Excel emailed to you $499.00

1-800-635-7654

Page 96

Business Directories


Imagine

a book

putting

1000’s of

wholesalers

at your

fingertips!

This is the

most accurate

and useful resource guide you’ll ever

own and refer to daily!

• Apparel • Electronics • Fragrances • General

goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses

• Watches • Toys and more!

No. W1 Wholesale Sources $29.95

Auction Directory

Wholesale Sources

Jam-packed

with 1000’s

of wholesale

sources across

the USA

This is THE definitive guide to auctions!

It not only tells you WHERE

all the auctions are (all 50 states) but

also HOW to participate in the auction

process. Cash in on all government

auctions, housing auctions, jewelry,

cars, boats and more. Up-to-date

information gives you names, addresses

and phone numbers! And, unlike other

auction websites or programs that require

you to purchase updates or subscribe

to monthly or weekly pay-per-listing services, once you have

this book - You need to buy nothing else! It’s an incredible book you

can use minutes after you receive it. Change your life today. Buy a

home, car, or indulge in jewelry.

Order No. AUC- Auction Directory - $39.95

How to Find,

Sell and Broker

Surplus and

Liquidated

Goods

Hidden Wealth

With this authoritive Directory, you will

learn to turn pennies into dollars and get

goods dirt cheap ...even free! Written by a

retired liquidator, the author shares his well

protected secrets and workings of this extremely profitable industry.

Learn why those in the business have kept it confidential. You can now

have a piece of it.

Discover the proven techniques and see why there is no better

information anywhere at any price. Everything you need to succeed in

this high profit business is right here. Work full/part time from home!

Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers

& Manufacturers

This exquisite directory will bring the

world’s finest jewelers directly to you! Featuring

fine jewelry of all types including:

• Beads • Diamonds • Gemstones • Gold

• Silver • Much More! The suppliers list

their names, addresses, websites and specialties.

All feature high-end quality jewelry that is

sold wholesale for resale. You would have to travel the world over to

view the thousands of suppliers listed in this brand new directory. If

you are in the jewelry business and looking for new, high quality suppliers,

you must order this directory!

Order No. FJ $29.95

Business Directories

Hobby & Craft

Suppliers Guide

The crafts industry is one of the hottest-growing

segments in the marketplace

today. Scrap-booking, painting,

needle-crafts and sewing are hobbies

that are sweeping the nation. We have

compiled the ultimate directory of

wholesale suppliers furnishing materials

for this huge industry.

• Art Materials • Baskets • Beads/

Trim • Ceramics • Dolls • Fabrics •

Floral • Holiday • Paint • More!

Order No. AC $29.95

Holiday Merchandise

Wholesalers

& Manufacturers

Introducing our newest directory that puts

the country’s largest suppliers of holiday

merchandise at your fingertips. Seasonal

merchandise is a mainstay of the industry,

but up until now it was hard to locate the

thousands of suppliers scattered across the country. We have ended

your searching with one directory which includes all types of wholesale

merchandise: • Bows • Candles • Cards • Costumes • More

Order No. HM $29.95

www.bizbooks.org

Page 97

RETAILERS FORUM MAGAZINE | JANUARY 2019 Page 97


Wholesale Gift Guide

A Great resource to locate higher end

decorative merchandise. This gigantic

400 page guide is the definitive resource

guide to finding suppliers for gift products.

Listed by category, over 4,000

leading wholesalers and manufacturers

servicing the gift industry are included.

• Accessories

• Collectibles

• Floral

• Gifts

• Home/House

You’ll refer to this on a daily basis to

find new suppliers for products.

Order No. GG Gift Guide $39.95

Annual Guide to the

Licensing World

Here is an incredible Directory that

guides you through the world of Licensed

prod-uct merchandising. Need to know

who owns a license? Who to contact to

distrib-ute a licensed product? This book

has all the answers and covers the entire

world! Licensors: Listing of companies

that are the agents and license holders.

These are the sources that you would

apply to if you wish to obtain a license to

manufacture

merchandise. Licensees listed here you will find the companies who

distribute licensed merchandise. Full listings include categories of

merchandise each company handles. Contact these companies to buy

the licensed merchandise that they have manufactured. The licensed

merchandising industry moves billions of dollars of products every

year and is one of the fastest growing segments of retailing.

Order No. 321 $249.00

USA Mail Order Catalogs

New for this year is a compilation of BOTH

consumer mail order catalogs in addition to

business-to-business catalogs in one huge

volume! Part one of this incredible collection

of mail order catalogs provides the

most comprehensive look at the consumer

catalog in the industry available anywhere.

Over 7,000 consumer catalog companies

are listed under 44 various product chapters

from Animals to Toys and Games.

Catalog size, number of catalogs mailed,

sales volume and key executive names are provided for ease in marketing

your products to these catalogs.

The second part of this directory provides details on suppliers

of everything from computers to laboratory supplies; office products

to office design; marketing resources to safety equipment. Just about

every kind of product or service that a business needs to operate is

covered.

Order No. 159237-156-6 1,900 pages $450.00

BUCKS FOR BLING

Sourcing For Jewelry

Makers Directory

Up-to-date and easy-to-use directory

solving your jewelry materials sourcing,

production and contracting needs.

If you are considering your own line

of jewelry items this is a must-have

in locating materials and factories to

produce it.

Accessories

Sourcing Directory

The comprehensive directory provides

you with direct sources for the designing

and manufacturing of bags, belts,

hats, shoes, gloves. You will find the top

companies to help you produce your merchandise

directly at their factories.

Order No. 121 $150.00

Order No. 122 $100.00

1-800-635-7654 Business Directories

Page 98 JANUARY 2019 | RETAILERS FORUM MAGAZINE

Page 98


APPAREL

BUSINESS DIRECTORIES

Fabrics, Services, Trims

This up-to-date directory solves your

production sourcing and contracting

needs in the Americas. The sourcebook

includes: sewing, cut-n-sew, and finishing

contractors and apparel production

services from within the U.S., Canada

and South and Central America. All

factories are sorted by clothing classification

and by U.S. state or by country.

This directory will help you put your

own designs into production.

Order No. 0971486743 $125.00

A complete and updated guide listing

over 2,600 nationwide suppliers of all

types of domestic and imported fabrics,

trims and notions, plus forecast

services, swatch design studios and

more for the apparel and design industries.

Listings include sales manager’s

name, price points, minimums,

etc. Fabric and trim manufacturers,

converters, jobbers and reps are

listed. This sourcebook provides you

with MATERIALS and sources to

make your own goods.

Order No. 0971486735 $135.00

Apparel Contractors (USA Edition)

1-800-635-7654 Page 99

Directory of Brand Name Apparel

Manufacturers

Updated and easy-to-use directory

listing brand-name label manufacturers

and importers in the women’s,

men’s, children’s and accessory markets.

Developed and targeted for store

and catalog buyers to shop the apparel

and accessory markets easily, there are

over 2,800 brand name labels listed,

broken down by types of apparel classifications.

If you are looking for the

SOURCES for brand name goods,

this directory is for you.

Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered

Number and Wool Product Label

ever issued by the Federal Trade Commission

to identify all sorts of goods imported,

manufactured and/ or sold in the U.S. Over

126,500 records including contact information

for more than 31,500 manufacturers,

importers and wholesalers of apparel

and textile goods. Listings include where

available: RN or WPL number, contact

names & titles, street addresses, phone &

fax numbers, website & e-mail addresses,

type of business and product information.

Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to

Wholesale Fabrics & Trims

Upj-to-date guide created specifically for the smaller design houses and home sewing

businesses. Directory lists fabric and trim companies that will sell to businesses that

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock

fabric suppliers and all their contact information.

Order No. A-106 $65.00

Apparel Business Directories


Buy Direct From

HonG KonG!

Why pay more when you can buy directly from the source! These Directories are Importers

Guides that will show you, in full color, who the sources are, what products they sell and how

to collect them. Discover the tremendous profits you can make by eliminating the middleman

and buying directly from Hong Kong manufacturers who will sell to you at factory prices —and

increase your bottom line! Importing is easy! There are no expensive courses needed, no association

or clubs to join, no hidden costs. Once you receive your Directory you’re ready to start

buying directly. All you need to do is mail or fax your catalog and price list request.

Leather Goods

• Belts • Hats • Gloves

• Shoes • Handbags •

Suitcases • Briefcases •

Sportbags • Cosmetic

bags • Wallets

Order No. 109... $29.95

Household

• Appliances • Furniture

• Craft Items • Lamps

• Fans • Kitchenware •

Cookware • Hardware

• Alarms • Timers

• Luggage • Bar

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Items • Gardening

Order No. 110...$29.95

Packaging

This directory is a

resource guide of all types

of boxes for watches,

jewelry, glasses, toys,

pen sets and more. Also

includes shopping and

custom made displays

and boxes.

Order No. 121...$29.95

Fabrics &

Accessories

• Piece Goods •

Textiles • Haberdashery

• Design/Styling

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Packaging/Labeling.

Order No. 122...$29.95

Watches & Clocks

• Mechanical Watches

• Children’s • Electronic

• Quartz • Clocks •

Premium • Watchbands

Order No. 108...$29.95

Optical

• Spectacles • Sunglasses

• Goggles • Lenses

• Mountings •

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Instruments • Glass

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Order No. 116...$29.95

Electronic

Components & Parts

Features manufacturers

of circuit boards,

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keypads, transformers,

sensors, wiring, semi

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parts used in the making

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Order

No.120...$29.95

Toys

B/O toys, diecast metal,

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electronic, models, stuffed

dolls, inflatables, and

remote control.

Order No. 114...$29.95

Leading Trade

Directories

Now Available

to American

Retailers

Apparel

•Designer Labels/

collections Coordinates

• Suits • Jackets •

Silkwear • Casual Wear

• Furs • Leathers •

Embroideries

Order No. 117...$29.95

Gifts, Premiums & Stationery

• Consumer Electronics •

Watches • Clocks • Toys

• Games • Travel Goods

• Handbags • Sporting

Goods • Stationery •

Gifts • Novelties

Order No. 112...$29.95

Jewelry

• Diamond •Gold

•Platinum • Pearls

• Antique • Jade •

Silverware • Gemstones •

Precious Stones • Objects

d'art

• Designer Collections

Order No. 111...$29.95

Footwear

• Casual Shoes • Dress

Shoes • Work Boots •

Sneakers • Fabric Shoes

• Sandals • Mens

• Womens • Kids

Order No. 169...$29.95

Avg. 160 Pages

Electronics

• Computers

• Appliances • Watches

• Toys • Games

• TV's • Fax Machines

•Radios • Karaoke • CD

Players • Consumer

Electronics

Order No. 115...$$29.95

1-800-635-7654

Page 100 JANUARY 2019 | RETAILERS FORUM MAGAZINE

Page 100

Overseas & International


LEGAL

DEPARTMENT

How To Save Money on Legal Fees

A poorly chosen lawyer can be the start of an

expensive disaster. This book gives you information

on: finding the right lawyer, how to save

money, saving your lawyer’s time, making use

of free and low-cost legal services, bartering to

your advantage, keeping accurate records, and

understanding lawyers and the legal system.

Order No. 2598 240 pages $12.95

Protect Yourself From

Business Lawsuits

This groundbreaking book offers novela and

inexpensive advice on how companies and

their employees can use commonsense business

tactics to avoid potentially devastating

litigation. Learn to avoid the 8 major mistakes

that often result in litigation. This book

is a must for everyone—from the CEO to the

average employee seeking to protect their career.

Order No. 0-68485267-5

223 pages (Hdcvr) $23.95

“A blockbuster

book that

tells you almost

more than you

ought to know”

How to Protect

Your Business

From Fraud,

Scams & Crime

Incorporate Yourself

Incorporating your business is simple and can

be done without an attorney…saving you hundreds

of dollars. This valuable guide is written

to de-mystify the mind boggling details and

clarifies all strategies involved in your success

and the success of your business.

Order No. 176 Hdcvr $24.95

The Partnership Book

The best way going into

business with a friend is

to have a solid partnership

agreement. This book shows

how to write an agreement

covering evaluation of partner

assets, disputes, buy-outs, expansion,

and death of a partner. Problems of getting started

and partnership taxation laws are examined.

Order No. 0-87337-141-0 $39.95

The Law (in Plain English)

for Small Businesses

This latest edition provides access to the most

current legal information to keep track of new

legal developments and to efficiently handle

any legal issues. This book covers the legal basics

as well as the complexities of business law

today including: licensing, advertising, trademarks

and copyrights, expanding markets,

business organization, and more.

Order No. -880559-95-1 245 pages $19.95

Handbook of Successful Franchising

Franchising is the best opportunity for new

entrepreneurs. Compare on the basis of what

you get for your money-training, marketing,

start-up costs, long term support, legal rights,

financial responsibilities, and marketing evaluation.

Company track records, history, units

operating, and locations. Includes list of Government

funding assistance programs and

every business area from food outlets to computer/electronic,

to employment agencies.

Order No. 30 520 pages $39.95

This guide protects your business from internal or external fraud, scams and crime. Drawing

from the Better Business Bureau, government and law enforcement agencies, the book

offers practical, proven guidelines for recognizing the scams, defending your business, and

seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice

Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level.

Order No. 82 204 pages $11.95

1-800-635-7654 RETAILERS Page 101 FORUM MAGAZINE | JANUARY Legal 2019 Department

Page 101


ys • apparel • jewelry • housewares • incense • e-cigs

Suppliers 24/7

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Page 102 JANUARY 2019 | RETAILERS FORUM MAGAZINE

nives • furniture • smoking accessories • footwear • gifts


THE ULTIMATE

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your search engine for everything wholesale!

RETAILERS FORUM MAGAZINE | | JANUARY 2019 Page 103


JANUARY 2019

FORUM PUBLISHING COMPANY

383 East Main St., Centerport, NY 11721

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JANUARY 2019 | RETAILERS FORUM

Page

MAGAZINE

104

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