// GIVING JOY
Founding of TROIKA Deutschland, 5 workers in a house in Hattert
1993 - 1994
Expansion Hattert – our first engraving machine
Moving to Nister with 33 workers
Müschenbach with 54 employees & 10 apprentices
THE TEAM IS THE STAR
We want to inspire you every day. With new products,
great service & amazing solutions. That’s why we rely
on our enthusiastic team, in-house as well as suppliers
and business partners. So many ideas come together to
make our products and campaigns successful. Success
is born today where challenges are mastered together:
Welcome to the team!
FROM CUFFLINKS TO RFID-SAFE CASE: MEN
Cufflinks made of sterling silver, tin flasks made of pewter: The kinds
of gifts men used to receive in the late 70s would hardly be conceivable
today. It was in these wild times that TROIKA began to offer products
that accurately reflected the times and the state of mind of men
in work and private life. Times change though. And with them changed
TROIKA’s orientation, becoming a specialist for design-oriented
men’s gifts, technical key rings and innovative travel accessories. With
the 80s came the first design awards, and in 1992, TROIKA Germany
From 5 employees at the start of the company, today we have over
50. The start-up with family connections grew into an innovative, medium-sized
enterprise within the open and communicative ambience
of our modern company headquarters. And just as the modern man
becomes more mobile, technically oriented and has many hobbies,
so does TROIKA. Every day, for more than 25 years, always looking for
new, innovative gifts that will give joy.
My office is where I am: Around the
clock and around the world. TROIKA
has the right organisational talent.
Smart, thoughtful and flexible –
made for a mobile society 4.0.
We’re looking forward to the coming years, especially the chance to present many new products and
ideas. Because the TROIKA range is not rigid and evolves from year to year 3 maincategories for our
Organised travel is becoming more and more important to our customers and to us, so we have a
dedicated category for this topic. You will find all of our products in three different categories; Travel
Accessories, Keyrings and Men’s gifts.
For many years one of our absolute
favourite themes; emotional,
decorative, fashionable, stylish,
unusual and technically sophisticated
keyrings. Whatever you are
looking for - TROIKA has it in its
GIFTS FOR MEN
What do you give the modern
man? Here are our suggestions:
from big to small, from design to
technical, from totally trendy to
wonderfully sentimental. TROIKA
has innovative gift ideas for the
modern man – at home or at work.
A PARTNERSHIP OF EQUALS
In TROIKA you will find a knowledgeable
and innovative partner for your business.
No matter if you are a classic dealer or travel
retailer at the airport. We listen to the market
and know which challenges you face.
We offer you solutions to face these challenges
and help your business grow. From
our cutting-edge product range with an
average of 90 innovations per year, to the
high-quality POS material, to individual
shop furnishings. If you want to actively
develop your business - we are here for you!
TROIKA FREERAIL IS THE POINT OF
SALE SOLUTION THAT SUITS MODERN
SALES CONCEPTS PERFECTLY.
Freerail is flexible and scalable: start small
and expand it step by step as needed.
Freerail is trendy but still simple: the high
quality appearance of the wooden and
metal surfaces will continue to appeal to
your customers for years to come. Freerail
is assembled quickly: Mounting the parts is
child’s play. The required tool is included in
the delivery. Freerail is versatile: the Freerail
wall, floor tower, table stand, table tower
and wall display offer maximum freedom of
presentation for your shop. Freerail makes it
easy to set the scene with your TROIKA products.
For the perfect self-service and highlights
The scalable POS-solution
• optimale Verkaufsflächennutzung
• Displaysysteme zugeschnitten auf Ihr Raumkonzept
• Bestückungsvorschläge mit verkaufsstarken Warengruppen
• optimal use of sales space
• Display systems tailored to your room concept
• Display suggestions with sales-boosting product groups
Request a Freerail-Flyer now!
SELF EXPLANATORY: TROIKA
PACKAGING AND DISPLAYS
TROIKA packaging and displays make things
easy for you – and your customers. Clear,
plain illustrations and labels with prices
already attached. Meaningful and easy
to arrange on our displays, quick and straightforward
to stock and refill.
For all common POS situations, we have a
large range of display concepts ready,
whether stationary or flexibly fitted with
wheels. Altogether, we place great emphasis
on easy handling. TROIKA displays can be
scaled in a few simple steps, the products
can be easily exchanged or resorted. In
short: TROIKA packaging and displays adapt
flexibly to your needs. This saves valuable time
in the running of daily business.
Nearly 1500 of our short and long term displays
are being successfully used at the POS
in Germany. This is a small confirmation of our
concept and a great incentive to constantly
develop the quality of the product presentation
and to adapt it dynamically to your needs.
MORE APPEAL. PROMOTIONAL
PRODUCTS WITH TROIKA
Every Euro invested in TROIKA products
is an investment in advertising
impact, efficiency and customer
loyalty. Why? TROIKA is probably the
only established brand among providers
of promotional items and
design gifts with all the advantages
of a branded product: consistently
high, long-lasting quality, continuous
development and product maintenance,
safety and trust for the user.
This distinguishes TROIKA products
from the mass of conventional promotional
items. And you have a little extra
for your campaign: The appeal and
value of a branded promotional item.
TROIKA products are the ideal advertising
medium for your company logo,
company slogan or campaign motto.
Benefit from more than 20 years
of experience with successful promotional
items and design gifts. We know
what really matters. Branded promotional
products from TROIKA.
TROIKA HAS A QUICK
AND FLEXIBLE ENGRAVING
TROIKA offers many possibilities for personalizing our
Each product can be clearly branded with a signet for
TROIKA ALL INCLUSIVE (ENGRAVING)
Many products are ALL INCLUSIVE for orders of more
than 100 items, if you make an engraving order with
TROIKA. ALL INCLUSIVE means there is only one fixed price.
The following services are included:
1 laser engraving, engraving costs, 1 approval sample
and free shipping to 1 address in Germany with DHL
Standard and Austria with UPS Standard.
Products with this sign are printable. Depending on
the article, different printing techniques are used, e.g.
pad printing, digital or screen printing. Please ask us
Delivery time: ca. 2 weeks after print approval (when
Custom fabrication & individual concepts incl. packaging: We
specialize in making your campaign a reality. Challenge us!
Products with this sign come with our Logotouchmaterial.
They can be personalized with a contrast
engraving. Please ask us about prices.
70 TROIKA REPRESEN-
REPRESENTED IN MORE
THAN 70 COUNTRIES
With a dense network of partners and representatives,
TROIKA is present worldwide
in all important economic regions.
Who is your partner in your location? You can
find them on our homepage.
YOUR TRAVEL BUSINESS
Take advantage of our many years
of experience in the travel retail
business. We know the specific
needs of travelers and know
which TROIKA products are performing
well in this environment.
FURNITURE & DISPLAYS
Integrate TROIKA products
into your shop concept quickly
and easily. With furniture displays
and packaging tailored
to your needs.
With TROIKA, you are banking on
a partner that has been established
in the travel business worldwide
since 1998. Use our know-how for
successful products, concepts and
of the revenue is donated by
National Geographic Partners for
projects of the NatGeo Society.
PARTNERS & TROIKA
The National Geographic Society is a globally operating
not-for-profit organization that was founded
in 1888 in Washington, D.C. dedicated to the
exploration and protection of our planet. For
130 years, the National Geographic Society has
funded groundbreaking scientists and explorers
and shared their findings with the world. It sponsored
Hiram Bingham as he brought back stories of
Machu Picchu, documented Robert Ballard‘s quest
to find the Titanic, and supported Jane Goodall‘s
study of chimpanzees. To date, it has given out
more than 12,000 grants to work that is making
a real difference in the world—projects like the
Big Cats Initiative, which is working to stop the
decline in populations of big cats in the wild;
and the Pristine Seas project, which has helped
protect 3 million square kilometres of the ocean‘s
last wild places.
With our planet’s future at stake, the Society is
focused on the guardians of that future: our children.
Its education programs give teachers the tools
they need to engage children of all ages, revealing
our interconnected world, and inspiring new
generations of citizens and explorers.
National Geographic Partners LLC (NGP), a joint
venture between National Geographic and 21st
Century Fox, is committed to bringing the world
premium science, adventure and exploration.
NGP combines the global National Geographic
television channels (National Geographic, Nat
Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE)
with National Geographic’s media and consumeroriented
assets, including National Geographic
magazines; National Geographic studios; related
digital and social media platforms; books;
maps; children’s media; and ancillary activities
that include travel, global experiences and
events, licensing and e-commerce businesses.
These platforms all work together to promote
and further knowledge and understanding of
our world, breaking through boundaries, and
going further than ever before. National Geographic
Partners returns 27 percent of proceeds earned
to the nonprofit National Geographic Society
to fund its work.
National Geographic has partnered with TROIKA
to add a line of selected gift and lifestyle items,
inspired by adventure, nature, and the environment.
VOLKSWAGEN & TROIKA
TROIKA and Volkswagen have been working
successfully together since 2013.
The vehicle models of the Volkswagen heritage
world; such as Bulli, Beetle and Golf I, together with
TROIKA’s many years of experience of turning current
trends into emotional gifts make a very strong
team. TROIKA and Volkswagen have developed
a high-quality gift collection with many emotional
products that not only inspire German Volkswagen
fans. Keyrings, travel companions, and desk
accessories, like many of their “real life” counterparts,
are conquering international markets such
as the USA, European and Asian countries.
Every product in this collection undergoes an
elaborate approval process, in which the quality
of the product and its nearness to the original are
assessed by Volkswagen. The official licensing is
confirmed on every product and every package.
+49 2662 / 95 11-0