TBH-Membership
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Texas Beach Homes<br />
<strong>Membership</strong>
THE PURPOSE OF THIS PRESENTATION<br />
For you to become a member<br />
it’s a good business decision
DEFINE| work in progress<br />
01<br />
02<br />
03<br />
Who we are<br />
A marketing group who<br />
cares about the Texas<br />
coast …<br />
Mission<br />
A voice for the coast,<br />
bring people together,<br />
build better beach …<br />
Goals<br />
Online community,<br />
demand, audience,<br />
market change ….
Market forces are driving<br />
transformation<br />
✓<br />
✓<br />
✓<br />
✓<br />
✓<br />
✓<br />
✓<br />
Austin-San Antonio growth<br />
The Digital transformation<br />
Vacation rental boom<br />
Online Relationships<br />
Audience insight<br />
Boomer demographics<br />
Global Climate change
DIGITAL TRANSFORMATION<br />
Everyone’s<br />
connected to<br />
everything<br />
AIRBNB, UBER,<br />
NETFLIX<br />
New industry<br />
leaders<br />
Consequences of<br />
doing nothing<br />
Better way<br />
is to plug-in<br />
Expect Industry<br />
disruption<br />
Online Travel<br />
Agencies (OTAs)<br />
take 75% of your<br />
internet traffic!<br />
Unchallenged
First Step |needs<br />
Audience<br />
Members<br />
•Want Choice<br />
•Convenience<br />
•Cost/value<br />
•Want Awareness<br />
•Influence<br />
•Demand/ROI
VALUE<br />
Our online<br />
community<br />
must create<br />
value for both<br />
audience and<br />
members<br />
WE MAKE SURE IT DOES
BEST LOCAL<br />
CONTENT EVER<br />
We’re the source of most<br />
local content, yet It’s<br />
monetized by national<br />
aggregators?<br />
• WE CAN PRODUCE BETTER<br />
CONTENT<br />
<br />
<br />
Connect Audience<br />
Engage Activity<br />
• TELL OUR STORIES
Members combine<br />
reach<br />
• create biggest and<br />
best online presence<br />
• learn more about the<br />
audience<br />
• top rankings and<br />
traffic<br />
• drive desired growth
EXAMPLE COLLABORATION<br />
Coordinate<br />
campaign efforts<br />
to increase<br />
social network<br />
effect!
TOGETHER WE’RE UNBEATABLE | WE’RE LOCAL AND SMART
WINNING<br />
FORMULA<br />
COLLABORATE<br />
Local experience<br />
Audience insight<br />
Regional members<br />
Unique content<br />
Digital marketing<br />
BEST VALUE<br />
COMMUNICATE WITH<br />
CONFIDENCE, COMMUNITY,<br />
CHOICE, CONTENT AND<br />
CONVENIENCE<br />
YES WE CAN WIN
QUALITY<br />
BY VETTED MEMBERSHIP
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