10 Most Admired Companies in Manufacturing Industry

www.insightssuccess.in
December 2018
10
MOST
ADMIRED
COMPANIES IN
MANUFACTURING
INDUSTRY
THE
Company of the Month
Utkarsh Bansal
Director
Utkarsh India Limited
Sunil Duggal
CEO
Representing
India In Global
Zinc-lead-silver
Market
Hindustan
Zinc - Zinc
Of India

Editorial
anufacturing with a goal of optimizing concept generation,
Mproduction, and product transaction has led to the birth of
smart manufacturing. Smart manufacturing being the super
set of manufacturing industry confides of multi-phase process of creating
a product out of raw materials smart manufacturing aims to employ
computer control and high levels of adaptability. Such technical process
aims to enable flexibility in physical processes to address a dynamic and
global market.
The emergence of the Industrial Internet of Things (IIoT) has created
both hope and confusion among stakeholders responsible for operating
industrial plants. Much of the early hype is focused on the impact of
technological advancements on existing automation platforms. One of
the biggest potential benefits of next generation IIoT systems which is
the breakdown of enterprise silos. The technologies will allow for closer
integration of production systems and Product Lifecycle Management
(PLM) systems, Supply Chain Management and Customer Relationship
Management (CRM) systems.
The Rise
of Smart
Manufacturing
As smart manufacturing enterprises start implementing smart enterprise
control and asset performance systems managed by augmented
operators, automation vendors will respond by implementing IIoT at all
levels of the automation hierarchy. This will allow easy integration with
next generation IIoT systems. In addition, with the increasing power of
embedded electronics, connected intelligence will migrate down to the
lower levels of the automation hierarchy – to the control level and to the
sensors and actuators. As a result, operations technology (OT) systems
will merge with information technology (IT) systems and the automation
hierarchy will evolve to be a much flatter and more information-driven
architecture.
Delivering smart connected devices that are IIoT ready means
embedding Internet technologies like WIFI and web services natively
into those devices. For example, Variable Speed Drives are essential to
industrial processes by way of providing information on motor use and
other devices like sensors and relays provide information on the device
lifecycle. Embedded digital services also become critical to support
process optimisation. For example the new series of Altivar Process
drives with built in web technology standards, Ethernet connectivity,
intelligence and asset management or energy management features
deliver additional contextual information, including real time events,
alarms, drifts, and historical data.
Shweta Priyadarshini
Shweta Priyadarshini

Editor-in-Chief Pooja M. Bansal
Managing Editor
Shweta Priyadarshini
Contributing Editors Rahul, Shruti, Sneha
Art & Design Head Amol Kamble
Associate Designer Poonam, Shweta
Art & Picture Editor Rahul Kavnekar
Co-designer Mayur Koli
Business Development Manager
Akansha Garewal
Marketing Manager Dhruv Apte
Sales Executives Rutuja, Vaishnavi
Technical Head Swapnil Patil
Technical Specialist
Amar, Pratiksha
Digital Marketing Manager Prashant, Rahul
SME-SMO Executives Swati, Manoj
Circulation Manager
Tanaji
sales@insightssuccess.com
December, 2018
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RNI NUMBER: MAHENG/2018/75953

08
Representing India In Global
Zinc-Lead-Silver Market
Hindustan Zinc - Zinc Of India
Cover Story
COMPANY OF THE MONTH
16
Utkarsh-A Diversied
Infrastructure Conglomerate
CXO STANDPOINT
36
Expert’s View
Tech-based Innovations
Revolutionizing the
Manufacturing World
CONTENTS

20
ARTICLE
28
42
Editor’s Choice
Predict a ‘Failure’ before it
Occurs with the Power
of ‘Predictive Maintenance’
Editor’s Choice
Guerrilla Marketing: The
New-age Marketing
Technique To Create A
Profound Effect On
Targeted Audience
Microsign Products
A New Sight to
the Manufacturing Arena
24
Cosmo Films
Digitally Transforming
the Manufacturing World
INTERVIEW
30
34
Cotmac Electronics
Offering Wide Range of Cost
Effective Engineering Services
Mayur Uniquoters
One of the Largest
Manufacturer
of Articial Leather
40
Universal Robots
Pioneers of Collaborative
Robot Technology

10 MOST
ADMIRED
INDUSTRY
COMPANIES IN
MANUFACTURING
The Evolution of Manufacturing
Companies that have Shaped the
Way We do Business
he evolution of manufacturing has shaped the way we do business, as it’s always factored into what
Ttypes of services we offer and what sorts of efficiencies we keep in place. The continued automation
of manufacturing tasks paired with emerging smart technologies such as the Internet of Things signals
that streamlining in manufacturing will play an even bigger role in 2018 and beyond. Toll manufacturing
could become less of a practice as more facilities process materials and manufacture finished products on site,
which is sure to impact logistical networks from resource to refinery to manufacturer and so on.
Manufacturing has long been a cornerstone of the modern economy, with advances in technology changing
the processes and output volume drastically for all sorts of industries from food production to home goods,
chemicals and electronics.
Herein we take an opportunity to feature such prudent and competent companies in our special issue of The
10 Most Admired Companies in Manufacturing Industry, in which we have signified 10 effective and the
prominent manufacturing sectors.
The journey of our magazine begins with Cover story; Hindustan Zinc Limited is an integrated mining and
resources producer of zinc, lead, silver and cadmium. It is India’s only and one of the world’s largest
integrated producer of Zinc, Lead and Silver. The Company has its headquarter in Udaipur in the State of
Rajasthan where it has its Zinc-Lead mines and smelting complexes.
In this issue we also have issued, Utkarsh India Limited, an ISO 9001:2015 certified manufacturing
organization builds and innovates across seven major verticals - Steel Tubes, PVC Pipes, HDPE Pipes,
Railway electrification, Poles, Towers and Crash barriers.
Cosmo Films Limited that is amongst the global leaders in speciality films for packaging, lamination and
labeling applications. Cotmac Electronics is a leading solution provider, electrical panel manufacturer in the
country and has interests in industrial trading, industrial automation, machine tools, chip and scrap handling
conveyors, solvent extraction machinery, welding equipment, and welding automation, among others.
Universal Robots produce a robotic arm which is characterized by being extremely flexible and easy to use in
the day-to-day production.
We have interviewed Microsign Products which is a leading manufacturer of plastic fasteners like cable ties,
clips, clamps and markers in India.
Our in-house editors have written articles Predict a ‘Failure’ before it Occurs with the Power of ‘Predictive
Maintenance’ We have also mention article Tech-based Innovations Revolutionizing the Manufacturing
World, written by Ashok Rajpal,Managing Director of Ambrane.

10 MOST
ADMIRED
INDUSTRY
COMPANIES IN
MANUFACTURING
COVER STORY
REPRESENTING
INDIA IN GLOBAL
ZINC-LEAD-SILVER
MARKET
HINDUSTAN ZINC - ZINC OF INDIA

Sunil Duggal
CEO

Galvanized steel is
one of the
“originals” and it is
found to be one of
the best choices
for most steel
building
construction
projects
Hindustan Zinc, a Vedanta Group
Company, is India’s only and one
of the world’s largest integrated
producer of Zinc, Lead and Silver. The
Company has its headquarter in Udaipur in
the State of Rajasthan where it has its
Zinc-Lead mines and smelting complexes.
Proudly recognized as ‘Zinc of India’,
Hindustan Zinc has provided Zinc
sufficiency to India and represents India in
the global Zinc, Lead and Silver market. As
a market leader, Hindustan Zinc governs
about 85% of growing Zinc market in India
and produces almost 100% of India’s
integrated Silver.
Sunil Duggal, the CEO of Hindustan Zinc
says, “Awareness is the key to build a
galvanized Indian economy. People do not
understand the difference between ‘steel’
and ‘galvanized steel’. Galvanized steel
increases the life of steel and gives life to
not just industrial sectors but also
house-hold sector. Galvanization is a layer
of protection to safeguard steel from rusting.
Globally people are understanding that use
of galvanized rebars can increase the life of
their houses that can withstand many risks.
Infrastructure at coastal areas are at the
maximum risk due to humidity and
constantly changing climate. Galvanized
rebars protect pillars and hold construction.
Galvanization of steel used in car body
enhances the life of vehicle multi-fold –
your recurring expenditure on repairs
decreases and your safety increases. The
new mega infrastructure development that is
happening in India today, with the use of
steel, should only use galvanized steel for
strength and long life.”
Yashad Bhawan –
Head Ofce of Hindustan Zinc in Udaipur

USD 3 Billion Investment in
Expansions since 2002
Since disinvested in 2002, Hindustan
Zinc has invested over USD 3 Billion
towards its 4 phases of expansion
programs to reach to the current metal
production capacity of 1 million tonne
per annum and expand the capacity to
1.2 million tonne by FY 2020 and
eventually 1.5 million tonne in the next
5 years. Hindustan Zinc has a mine life
of more than 25 years with reserves &
resources of 411.3 million MT base,
post depletion.
Hindustan Zinc’s mines are also
expanding enormously. Hindustan
Zinc’s two shafts, one each at Rampura
Agucha and Sindesar Khurd mines, are
all set to be commissioned in FY 2019.
The Company is also setting-up 2 new
mills, at Zawar Mines and Sindesar
Khurd Mine, with a joint capacity of 3
million tonnes of ore-treatment.
After the commissioning of new mills,
the ore treatment capacity will increase
to 17.7 million tonnes from the current
14.7 million tonnes per annum. Both
the new mills are expected to start
production in FY 2019.
To increase metal production through
recovery process Hindustan Zinc is
also putting-up three Fumer Plants out
of which one is likely to be
commissioned within the FY 2019.
This will help in recovery of
metals - particularly Lead and Silver.
Hindustan Zinc’s Silver
Renery at Pantnagar
Silver of India – India to become Top
nd
2 Largest Silver Producer Globally
With current production capacity of
Globally people
understand that
use of galvanized
rebar can increase
the life of their
houses that can
withstand many
risks
about 550 tonnes of Silver, Hindustan
th
Zinc is the 10 largest Silver producer
globally and is aiming to produce 1000
tonnes of Silver in the next 3-4 years.
This will position Hindustan Zinc in
the top 5 global Silver producers. The
Company’s silver refinery at Pantnagar
is recognized by London Bullion
Market Association for its quality and
the Company is among LBMA’s Silver
Good Delivery List. Hindustan Zinc is
ambitious to produce about 1500
tonnes of Silver in the next 5-6 years
nd
and be the 2 largest Silver producer in
the world.
Power Generation - Thermal, Wind
and Solar Power
The Company is self-sufficient in
power with an installed base of 474
MW coal-based captive power plants.
It has green power generation of 309
MW including 274 MW of wind power
and 35 MW of power through waste
heat recovery process. Additionally, the
Company has 16 MW of solar power
and is investing in setting up Solar
Plants in Rajasthan to produce 115
MW of Solar Energy.
Research and Development
Hindustan Zinc has a state-of-the-art
‘Central Research & Development
Laboratory (CRDL)’ which was
established by the Company in 1976.
The principal focus areas include
process improvements, developing
quality assurance systems, research &
development for future growth and
partnering with research agencies and
domain experts for adaptation of
benchmarking technologies. The core
development team is supported by
well–equipped departments for
Mineral Processing, Geo-metallurgy &
Ore Characterization, Pyro-metallurgy,
Hydrometallurgy and Analytical
Services.
CRDL has been instrumental in
bringing many process changes and
utilization of waste which includes
gainful utilization of 100% of fly-ash
and slag.
Focus on Sustainability -
Environment, Occupational Health,
Safety and Community Service
Hindustan Zinc has been globally
ranked 1st in ‘Environment’ and
overall ranked 5th in Dow Jones
Sustainability Index amongst Metal &
Mining sector globally. The Company
has a strong focus on sustainability.
The Company has strong focus on
conservation of water and energy and
all the plants operate on zero-discharge
and moving steadily to zero-waste. The
most friendly global environment
technology has helped Hindustan Zinc
to become one of the most admired
Zinc company in the world.
Development of local communities has
always been the prime focus of
Hindustan Zinc. The objective is to
build a life of dignity for the rural poor.
The Company has always had strong
focus on child care, rural women
empowerment, agriculture & livestock

development, education, training of
rural youth for gainful employment, to
name a few.
Special Projects by Hindustan Zinc
Sewage Treatment Network in
Udaipur
Hindustan Zinc has set-up Udaipur’s
first ‘Sewage Treatment Plant (STP)’
under Public-Private-Partnership
model. Initially this STP had the
capacity to treat 20 million litres of
sewage per day which is now being
expanded to 60 million litres of sewage
treatment per day. With the expanded
capacity, the Company expects to treat
almost 100% of Udaipur’s domestic
sewage.
Be Safe Zindagi – Safety Beyond the
Business Boundaries
Hindustan Zinc considers safety to be
its utmost priority. Regular Town-Halls
lead by senior management have
brought safety as the prime focus area.
The Company’s safety project – Be
Safe Zindagi was launched to drive
safety in industries and also on the
roads, particularly in Rajasthan. With
the objective of imbibing safety
through informal interactions with the
employees, their families and the
school children, the project has brought
forward the value of life &
belongingness towards one’s family &
organization. A number of workshops
have been conducted in schools to
inculcate the importance of safety at
the very young age.
Additionally, through association with
All India Radio – Rajasthan, the
message has reached out to almost
100% of radio-listener population.
Honourable Union Minister for Road
and Transport– Shri Nitin Gadkari Ji,
along with a number of Rajasthan
Ministers, Collectors, SPs and other
government officials of Rajasthan
Government have endorsed the
message on Road Safety.
Through this project, Hindustan Zinc is
making all efforts to propagate safety
in the State and envisions the goal to
make Rajasthan an accident free-State
in India.
Football Academy – The vision to
develop 10,000 Football Players in
Rajasthan
Hindustan Zinc has been associated
with sports and has been promoting
sportsmen for almost 4 decades when
the company made its football stadium
at Zawar in Rajasthan in 1976. Since
the last 40 years, National Football
Tournaments are being organized every
year at Zawar Stadium. The company
has also supported several athletes in
the past who have brought numerous
laurels for the country in international
events. With this thought, Hindustan
Zinc has set up India’s first, below 12
years, international level ‘Hindustan
Zinc Football Academy’ in Zawar, near
Udaipur.
Hindustan Zinc Football Academy is
fully residential and world-class
technology based Academy which
provides a 360-degree holistic platform
whereby talented footballers from
Rajasthan, both boys and girls, can get
an opportunity to get trained and play
for the Indian National Team. The
Academy would provide international
standard training facilities with
‘F-Cube’ Training and Assessment
Technology, the world’s first intelligent
and interactive device for football and
fitness training, skill assessment,
cognitive development, practice and
also factor in important parameters like
skills, nutrition, physical,
psychological and mental
development.
Shiksha Sambal - Bridging Gaps in
Rural School Education
Shiksha Sambal provides a platform
that empowers rural students to pursue
their dream of obtaining higher
education and joining prestigious
institutions to play an important role in
development/ progress of the country
in future. Shiksha Sambal is reaching
out to more than 57 schools in 5
districts of Rajasthan - Chittorgarh,
Bhilwara, Rajsamand, Udaipur and
Ajmer. By now, more than 6000
students have been benefited wherein
150 teachers, 80 Field Instructors, 50
HZL employee-volunteers and
resource persons from Vidya Bhawan
Society are engaged in strengthening
the quality of education.
Hindustan Zinc Mining
Academy - Developing Skills in
Rural Youth of Rajasthan
To train ITI pass-outs in mining
operations, Hindustan Zinc has set-up a
state-of-the-art ‘Hindustan Zinc
Mining Academy’ that is training rural

The new mega
infrastructure
development
that is
happening in
India today,
with the use of
steel, should
only use
galvanized
steel for
strength and
long life
growth – as billions are spent on
replacement and maintenance due to
corrosion.”
youth in Jumbo Drill Operations.
‘Hindustan Zinc Mining Academy’ and
‘Hindustan Zinc Football Academy’
are perhaps the first academies of their
kind in India.
Sunil Duggal, CEO of Hindustan Zinc
and the man behind the mission of
galvanizing Indian economy says,
“India’s potential is hidden under
corrosion and Zinc can play an
important role in sectors like railways,
automobiles, energy network and
coastal infrastructure, impacting GDP’s
“Zinc is the metal that is the backbone
of several global economies fighting to
erode the continuous losses occurring
due to corrosion of infrastructure.
Western countries, which are far ahead
of India in terms of infrastructure,
mandate the use of galvanizing for the
steel structures used for bridges,
highways, airports, metro stations,
railway stations, transmission etc.
If these vulnerable sectors mandate to
address the issue of corrosion and
related safety, it would lead to not just
efficiency and savings worth millions
of dollars for the Indian economy, but
also build a long-lasting
infrastructure.”

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For Subcription: www.insightssuccess.in

COMPANY OF THE MONTH
UTKARSH
A Diversified Infrastructure Conglomerate
Utkarsh Bansal
Director
16 DECEMBER 2018

Utkarsh India Limited is a label
in the infrastructure domain.
This 30-year old conglomerate
is uniquely poised attaining leadership
in every area of their operation. They
are driving the growth in Steel Tubes,
PVC Pipes, HDPE Pipes, Railway
electrification, Poles, Towers and
Crash barriers. Constant evolution and
innovation are the pillars of their
sustainability in the ever-growing,
competitive Indian infrastructure
sector.
Infrastructure is the backbone of any
growing economy, and the same holds
true for India, as well. There were
many names and groups that formed,
but a few survived in this competitive
sector. Utkarsh, however, not only
survived but also became a label in the
infrastructure domain. The focus on
innovation and expansion along with
the commitment to quality and
excellence helped them achieve this
milestone in such a short span of time.
The Driving Force, The Guiding
Light Behind Utkarsh
Propelling the advancement of Utkarsh
India Limited is the organisation’s
vision and its dynamic, strategic
planning. The ISO 9001:2015 certified
responsive manufacturing
conglomerate believes in “Life
Demands, We Deliver” ideology. In
this ever-changing, fast-paced culture,
the philosophy of continually updating
its methodology, technique, and
products is helping them stay in
demand. With new age technology and
customer-driven approach, Utkarsh
India Limited continues to remodel and
reinvent itself. This approach, in
particular, is the driving force behind
their growth.
The Vertical, The Horizontal
Successful Foray of Utkarsh
It all started three decades ago when
the present day Utkarsh India Limited
was christened as Utkarsh Tubes and
Pipes Limited. Embarking their
journey with the production of MS and
GI ERW pipes in 1987, the
manufacturing roots of Utkarsh are
traced back more than 30 years ago.
With an overwhelming market
response, there was no looking back
for Utkarsh India Limited. Year after
year, decade after decade the company
continued to grow and expand. In
2001, they became the first BIS
License holder of IS: 2713 in Eastern
India and first ISO: 9001 company as
the pole manufacturer in India. After
that in 2003, the company ventured
into PVC pipes and fittings
manufacturing, followed by production
of Octagonal Poles and High Masts the
following year. In 2006, it expanded its
foray into the telecom vertical
commencing the production of
Telecom Towers, Transmission line
Towers, and Substation Structures.
After stabilising themselves in the new
areas of operations, they took another
gigantic step in 2011 by starting the
production of CORE approved
Railway Electrification Structures for
OHE and TSS. Two years down the
line in 2013, the Power Grid
Corporation of India Limited approved
the supply of Transmission Line
Towers and Substation Structures.
Then the year 2014 will remain special
and memorable for the organization as
they launched a world-class
manufacturing facility at Gurap plant.
The use of state-of-the-art facilities and
the latest automation makes this
facility unique. In 2015, they also
started “W-beam” and “Thrie-beam”
Crash Barriers production. With the
considerable growth and substantial
expansion, the company rechristened
from “Utkarsh Tubes and Pipes
Limited” to “Utkarsh India Limited” in
2017. From being a pipe manufacturer,
they became the leader of various
infrastructural products, gaining a
Contributing significantly
in the development of
better and robust
infrastructure, and carving
India's new image on the
“global foyer
”
name in the industry as a critical player
and setting their forte in several new
arenas.
Innovative & Value-Based Product
Line for New Age India by Utkarsh
The revenue of Utkarsh India Limited
is reaching 1000 crores in a span of 10
years. This formidable growth
attributes to their innovative product
line, customer-centric approach, and
evolving technology. Almost every
year in the last two decades, the
company is expanding and launching
new value-based products. Their
innovative launches contribute
significantly in the development of
better and robust infrastructure,
carving India’s new image on the
global foyer. They are facilitating
power transmission, its distribution,
and rural electrification. In their
endeavour to provide well-lit streets
and roads, the range of Polygonal
Poles and Lighting Masts is
commendable. Likewise, for road
safety, Utkarsh is striving for Crash
Barriers par excellence.
To set new benchmarks is infused in
everyone at Utkarsh. While their
growth story mentioned above clearly
implies it, their annual production
capacity across the seven verticals and
yearly increasing turnover are further
reinforcing it. The annual gross
turnover of the company reached INR
850 crore in 2017-18 and below is a
snippet of their sectoral performance.
DECEMBER 2018
17

• Steel Tubes: Utkarsh India Limited is into
manufacturing of steel tubes for liquid, gas and
sewage, structural purposes and conveyor belts. The
annual production capacity of steel pipes is 120,000
MT.
• PVC Pipes: Producing cPVC pipes and their fittings,
column pipes, uPVC pipes, and ribbed strainers, they
are known for producing quality and reliable products
and one of the largest plant in the Eastern Region. The
present annual production capacity is 30,000MT.
• HDPE Pipes: Utkarsh India’s HDPE plant is equipped
to manufacture pipes in diameters ranging from 20 mm
to 315 mm. The total processing capacity of the plant is
over 6,480 MT per annum. Pipes of pressure ratings
ranging from 2.0 kgf to 20 kgf are manufactured.
Utkarsh India Limited has the capabilities to process all
three grades of HDPE – namely PE 63, PE 80 and PE
100.
• Poles: There are different kinds of poles manufactured
by Utkarsh India. Among others include designer poles,
lighting high mast, flag mast, signage mast, polygonal or
octagonal poles, transmission poles, conical poles, solar
and swaged poles. Designer and utilitarian, these poles
go a long way in electrifying and adorning the modern
day India. Utkarsh is a market leader in this sector and
produces 1,00,000 Octagonal Poles and 12,000 High
Masts annually.
• Transmission and Telecom Towers: Manufacturing
transmission line towers, substation structures, telecom
towers and facilitating rural electrification, Utkarsh
India has been a part of bringing electricity in every
nook and corner for years. Today, they manufacture
60,000 MT of Transmission and telecom towers
annually.
• Railway Electrification: Producing OHE and TSS
mast, they are the foremost manufacturers of this sector
with 60,000 MT annual production.
• Crash Barriers: In the endeavor of road safety, the
company is into manufacturing crash barriers and other
road safety railing systems. It became a leader in this
sector in a short span of time and has an annual capacity
of 36000 MT.
The Global Outreach, A Global Name
A preferred and established infrastructure manufacturer in
India, Utkarsh India Limited also enjoys a global presence
with a vast customer base in various continents and
countries. Their global outreach and export base extends to
UK, Belgium, Germany, Australia, Canada, New Zealand,
Poland, Lithuania, Northern Ireland, Iraq, Kuwait,
Madagascar, Reunion Islands, and UAE among others.
There are various bridges, houses, roads, buildings that
stand tall for years, thanks to the beautifully engineered
products of Utkarsh. It is their innovative and quality
product line that makes Utkarsh a preferred infrastructure
manufacturer in India and the world over.
The company strives to cater to its customer base according
to the requirement in keeping with the best industry
standards. Utkarsh doesn’t compromise on the resources
and deliverables. Their quality products have stood the test
of time over the last three decades. They have the CE
certification for exporting to European Union from the
United Kingdom, Dubai Civil Defence approval for
exporting to Dubai, Qatar Ministry of Interior Approval for
export to Qatar and UL Listing for exporting to Middle East
Market.
Sustainable Solution, Always
Headquartered in Kolkata, the company is sensitive to the
cause of increasing environmental degradation and
pollution. In their endeavor to provide a beautiful nature
and mother earth to the coming generations, they maintain
the highest standards of waste treatment. They are also
accoladed with “Zero Discharge Plant” certification by the
West Bengal Pollution Control Board.
The Leaders behind This Infrastructure Edifice
Making Utkarsh India Limited what it is today, are the
strong, relentless leaders who have given a purpose to many
and had a vision of Make in India, three decades ago. Mr.
Sunil Bansal, the Chairman and Managing Director, had
launched Utkarsh Tubes & Pipes Limited in 1987. A
seasoned leader, he had over 25 years of industry
experience and laid the foundation of this organisation.
Taking it to new heights and making it relevant for modern
times is the vision of Utkarsh Bansal. The
Director - Business Strategies, he accomplished a Bachelors
in Science in Industrial Engineering Operations Research
from the University of California, Berkeley and a
post-graduate in Business Administration from the Indian
School of Business. He is the man behind the novel
technology introduction and dynamic strategies that have
seamlessly taken Utkarsh Tubes & Pipes Limited to Utkarsh
India Limited. Mr. Utkarsh Bansal has shown exemplary
confidence and facilitated the impeccable transition of the
business’s core strengths and competencies to various new
domains establishing it as a modern infrastructure firm with
traditional values. He has the vision, the entrepreneurial
skills that will leverage Utkarsh India Limited to greater
heights and a new dawn.
18 DECEMBER 2018

INTERVIEW WITH INSIGHTS SUCCESS
MICROSIGN PRODUCTS
A NEW SIGHT TO THE MANUFACTURING ARENA
atering innovative solutions, one-stop shop for
Cdiversified manufacturing requirements; Microsign
Products is one the leading manufacturing
company. Mr. Nisheeth Mehta is the Founder and CEO
of the company. He established Microsign Products with an
approach to “Human Engineering” which enabled him to
achieve maximum efficiency by mostly employing
physically-disabled people. To get more details about the
services and uniqueness which Microsign offer, we bring
you an exclusive interview with Mr. Nisheeth.
1. Kindly brief us about your company.
Microsign Products is a leading manufacturer of plastic
fasteners like cable ties, clips, clamps and markers in
India. It is established in 1979 by Mr. Nisheeth Mehta.
The company's manufacturing unit is located at
Neswad, near Bhavnagar, Gujarat. It is state-of-the-art
setup that includes injection molding equipment from
world renowned manufacturer like BOY Germany and
Fanuc Japan. The injection molds are bought from
Taiwan, China and leading mold manufacturer in India
with latest technology having features like auto
trimming and auto ejection. The company has a clear
focus on productivity and zero defect quality.
Microsign Products quality management system
conforms and certified as per Automotive Quality
management System Standard IATF 16949:2016
(International Automotive Task Force). It is certified by
Bureau Veritas Certification for last two decades.
Microsign Products environment management system
conforms and certified as per ISO 14001:2015.
Microsign Products has robust quality management
system and there has been no system failure. Company
believes in continual improvement in its approach. The
improvement projects effectively implemented in the
areas of quality, productivity and energy conservation
clearly demonstrate the involvement of top
management and entire team.
2. What are the different products and services
provided by your company, which is setting you
apart from your competitors?
Microsign Products is created by Mr. Nisheeth Mehta
with clear focus in meeting automotive industries
requirement of import substitution of plastic fasteners.
Even today most of the products are customer specific
and are developed to meet their need.
The company caters to automotive, defense, aerospace,
telecommunication, electrical, electronic and packaging
Industries. Microsign Products also manufacture
products that meets LCSO standard under JSS-54807 &
JSS-54808 Ministry of Defense.
Products are made from Nylon 6, Nylon 66 or any
other industrial plastic specified by customer and are
available in various colors. Products are classified into
following family;
• Cable Ties (Releasable, Non-Releasable, Push
Mount facility and Marking facility)
• Clips and Clamps with or without adhesive back
• Assembly Products
• Customer specific Products
3. Brief us about the Founder/ Director /CEO, and
what was the source of inspiration for your
company to be in the Plastic Industry.
Mr. Nisheeth Mehta on completion of his engineering
migrated from Mumbai to Bhavnagar, a then small
town of Gujarat to start business. He founded
Microsign Products in the year 1979 and started
manufacturing plastic items for Indian Railways,
Aeronautics establishment and Automobile industries.
In the year 1988 he taught of an innovative initiative of
20 DECEMBER 2018

Nisheeth Mehta
Founder & CEO
Microsign Products
DECEMBER 2018
21

offering employment to deaf and mute people. On making
them comfortable with industry environment and providing
adequate training they were assigned to operate injection
moulding machines which were little noisy due to high
pressure hydraulic. The initiative was a great success and
his belief was firmed up that such people are not the
liability but assets to the organization. He continued
experimenting people with other disabilities and started
finding a work match for them in various processes of
plastic injection moulding. Mr. Mehta asserted that he did it
not for charity but gave them an opportunity to show that
they are not different from others and they can do
everything just fit them into your need. Slowly and steadily
differently abled employees strength started increasing
along with business. Today the strength of differently abled
employees is around 60% which includes deaf and mute,
mentally challenged and physically challenged people who
work on machines and other various supporting activities.
Microsign Products under Mr. Nisheeth Mehta, CEO is
deeply involved in CSR activities for last four decades.
The engagement of differently abled persons in factory
is personally mentored by him. He is also heading a
development centre in Bhavnagar. The key objective of
centre is to identify and nurture the hidden youth talent
and mobilize their energy in right direction.
Mr. Nisheeth Mehta for his tireless effort in society
building has been appreciated, awarded and felicitated
at national as well as at international level. National
Presidential award to outstanding employer for the
people with disabilities for the year 1999, The NCPEDP
Hellen Keller award for the year 1999, FICCI
outstanding achievement in empowerment of physically
challenged for the year 2003 – 2004, CNN IBN Real
Heroes award for the year 2009 are the few to name. A
business case study on Microsign Products is registered
at Indian Institute of Management, Ahmedabad (IIM-A)
and is reviewed and analysed in their various forum and
training program. Also case study on Microsign was
awarded with 3rd Best Paper during International
Conference on CSR and Sustainable Development for
the year 2013 at Thailand.
Mr. Nisheeth Mehta recently during 2016 received
appreciation for his CSR activity when he was invited
for a talk show “Aaj Ki Raat Hai Zindagi” hosted by
Mr. Amitabh Bachchan sponsored by Maruti Suzuki and
Cadburys India on Star Plus. The program idea was
adopted by Star Plus for Indian individuals contributing
in nation building at personal level.
4. What are few of the challenges faced by the
company in the plastics industry, today?
Cost competitiveness is the major challenge the plastic
industry is facing today mainly due to import from
China. To remain competitive one has to invest on multi
cavity molds around five times more than existing
capacity. To run these multi cavity molds a higher
tonnage and bigger injection moulding machines are
required which is again very expensive. The players
who can invest can only sustain their position in
market.
5. What is the technology used in manufacturing your
products?
Microsign Products has state-of-the-art manufacturing
technology that includes injection molding equipment
from world renowned manufacturer like BOY Germany
and Fanuc Japan. The machines are equipped with
servo motors and latest controller. The company has
inhouse product concept design cell. The injection
molds are bought from Taiwan, China and leading mold
manufacturer in India with latest technology having
features like auto trimming and auto ejection. The
company is well equipped with inspection and test
facilities for dimensional inspection and performance
testing.
6. Share with us how the company is contributing to its
sector in the industry and what makes you a unique
player in this field?
Microsign Products is unique in having a very large
market segment like automobile, defense, aerospace,
telecommunication, electrical, electronic and packaging
Industries. Microsign Products also manufacture
products that meets LCSO standard under JSS-54807 &
JSS-54808 Ministry of Defense.
Microsign Products elite customer segments are
Railways, Aerospace, Electrical and Electronics
Equipments, Packaging, Ship Building and Defence.
7. Kindly explain us your advantages over your peers.
Microsign Products enjoys a very healthy business
relationship with all its major customers. In many cases
22 DECEMBER 2018

the relationship is more than three decades. Microsign
Products is the preferred source by many customers for
development of new products.
Microsign Products is strategically located at
Bhavnagar, Gujarat which is in close proximity to
automotive hub. The city is well connected by road to
all major customers.
Microsign Products is well conversant with quality and
dispatch requirements of all OEMs and other corporate
sector.
8. What are the benefits gained by your clients while
doing business with you?
Customers get zero defect quality at competitive price
and quickest delivery. At few places stocks are
maintained at transporter end and small batch deliveries
are made to customers.
.
Microsign Products is proud single source to many
customers. This is the result of many years of
confidence building with customers.
9. How do you see yourself and the company in the
future ahead?
Microsign Products is planning to enhance
manufacturing capacity in existing customer – product
base to three folds in a span of five years and also
looking forward for entering into various other plastic
injection moulding components like packaging seals,
insert moulding components and any other areas where
plastic complex components are required.
Microsign Products is also exploring for tie up with
overseas business partner or investor who wish to
invest in equipment and tooling. We would prefer to
have business partner from our sector who is ready for
investment and also willing to share customer base
globally.
DECEMBER 2018
23

Cosmo Films
10 MOST
ADMIRED
INDUSTRY
COMPANIES IN
MANUFACTURING
Digitally Transforming the Manufacturing World
In India, the manufacturing sector is growing at a
healthy pace and all the key economic indicators are
predicting further improvement. It has become crucial
for manufacturing companies to redesign and redefine the
manufacturing process with the use of available
technologies to sustain and grow in the market.
Established in 1981, Cosmo Films Limited is on a mission
to redefine the manufacturing process by embracing
cutting-edge technologies like IoT and Machine Learning.
It is a pioneer in BOPP film manufacturing, which
introduced the country to commercial applications.
‘Engineered to Enhance’ is what best describes Cosmo
Films. Currently, the company is among the global leaders
in delivering speciality films for packaging, lamination and
labeling applications. Its offerings include biaxially
oriented polypropylene (BOPP) films as well as cast
polypropylene (CPP) films. The company has successfully
implemented CRM to enhance overall customer experience
by providing complete visibility right from the order receipt
to order dispatch.
Cosmo Films’ sheer determination and unified efforts is
what positioned it amongst the largest exporter of BOPP
films from India. Today, it is also one of the largest
producers of thermal laminating films in the world. Apart
from the widest portfolio of speciality BOPP and CPP films,
customers recognize Cosmo Films for its customized
innovation that it provides them by successfully
maintaining strategic relationship with a customer-centric
approach. Over the years, the company has effectively
spread its wings and developed five state-of-the-art
manufacturing facilities globally and built a strong
customer base across more than 100 countries.
Meet the Industry Veterans
Ashok Jaipuria, Chairman and Managing Director of
Cosmo Films is a visionary entrepreneur and philanthropist.
He pioneered BOPP Films manufacturing in India by
setting up Cosmo’s first plant in Aurangabad in 1981.
Ashok has been on the board of several academic and
industry institutions like IITs (Indian Institute of
Technology) and FICCI (Federation of Indian Chambers of
Commerce and Industry).
Along with Ashok, another significant persona in the core
team is Pankaj Poddar, CEO of Cosmo Films. He is a
qualified Chartered Accountant, who took charge of the
company in 2011. Under his aegis, the company has
achieved various milestones such as being felicitated as
“Top 25 Value Creators in Fortune’s Next 500 Companies”,
being recommended by experts in “Top Ten Multibagger
Midcap Stocks To Buy in 2017” and marking a presence in
the “Top 500 Companies List” published by renowned
media publications. Association of Business
Communicators of India has conferred Pankaj with the
“Indian CEO of the Year Award in 2016” and recently he
was also awarded with “Young Business Leader” by Zee
Business in 2018”.
Cosmo Films – A Perfect Example of Distinctiveness
“We at Cosmo Films have always focused on speciality
segments and increasing its occupancy in the products
baskets through continuous product innovation,” asserts the
core team.
The company is consistently working on product
innovations as well as tech-based innovations in order to
stay ahead in the game. It believes in taking advantage of
technological advancements and has adopted digitization,
automation and robotics in its manufacturing facilities to
increase productivity. Cosmo has converted every challenge
into opportunity with its unique approach that showcases:
Leading through Innovation – The company primarily
focuses on recognizing customer’s unmet needs and then
customize innovation to fulfill that need. Its experienced
and dedicated R&D team works tirelessly towards
24 DECEMBER 2018

Pankaj Poddar, CEO
improving the product portfolio and is now working more
hard to improve its speciality films portfolio. Recently, the
company has set up a state-of-the-art R&D lab to
complement its efforts. Now, it has R&D labs with most
sophisticated equipments, one in India and the other one in
the US.
Digitization of Business Processes – Cosmo has been way
ahead in adopting technology to increase business
productivity. It has successfully completed SAP Database
Migration from Oracle to HANA. The company has
adopted cloud technologies like - SAP HANA Enterprise
Cloud for mission critical applications and advance data
processing, SAP Success Factors (HCM) for empowering
and improving employee experience, and Salesforce (CRM)
for enhancing customer experience.
Customer-Centricity – It starts from creating customer
classification clusters. For key customers, Cosmo has
account management teams comprising of cross functional
representatives. Focus on quality, sampling experience and
constant communication with the customer are some of the
other factors making Cosmo customer-centric.
Inclusive and Sustainable Growth – Growth at Cosmo has
always been inclusive and sustainable in nature. Being a
focused polypropylene player has helped the company not
’’
only in terms of its product expertise but also recyclability.
Acknowledging the industry trends and complexities, the
company has been working aggressively with brands to
provide them with structure rationalization solutions for
recyclability.
The strategies that the company follows to stay competent
and move in the right direction include:
- Focus on speciality films growth
- Constant review of cost on zero budgeting basis
- Diversification in related areas
- Consistently expanding R&D base and bringing product
innovation to the table
Future Prospects
Cosmo believes in
creating symbiotic
relationships with
its clients to enrich
mutual growth at
its best
’’
Cosmo Films Limited brings to the table excellent
governance, management skills along with technology,
quality products and historical industry knowledge
qualifying ability to service the future growth of the
industry. Implementation of AI for forecasting, robotics for
process automation and machine learning for maintenance
are already in process.
Cosmo intends to become a packaging solution provider
with variety of film substrates to offer. It has already
ventured into the production of CPP films and has
announced plans to install a speciality biaxially oriented
polyethylene terephthalate (BOPET) films. It keeps
upgrading the film capacity and in order to add value-added
capabilities, a new coating line is soon to be installed.
Additionally, Cosmo is on its way to expand speciality
sales.
DECEMBER 2018
25

A
PREDICT
‘FAILURE’
BEFORE IT
OCCURS
Power
OF
WITH THE
EDITOR’S CHOICE
‘PREDICTIVE MAINTENANCE’
achines need maintenance, and there are
Mtwo popular techniques which everyone
has heard of- preventive maintenance and
corrective maintenance. However, there is one more
innovative technique that is recently gaining
attraction across manufacturing vertical, i.e.
predictive maintenance. It is one of the most
innovative methods to repair a machinery part before
some failure occurs.
Predictive maintenance system diagnoses the real
condition of components using vital performance
metrics and predicts the failure in advance. This
system work in tandem with IoT technology and help
manufacturers to better understand the health of their
machinery parts and also tell them when a particular
machine will fail. However, there are countless
benefits which a manufacturer can reap by installing
a predictive maintenance system, but before moving
forward, it is vital to understand the critical difference
between preventive and predictive maintenance,
which many people often get confused.
Preventive maintenance is based on time, events or
meter readings and not on the actual condition of the
machine. For example, the maintenance of our cars is
an example of this time-based maintenance approach.
When its service triggered, it does not calculate the
actual condition of the component (all the times) and
thus leads sometimes to unnecessary maintenance
fixes and costs. Contrary, predictive maintenance
trigger maintenance based on the real working
condition of machinery. It only triggers maintenance
when there is a need with the help of innovative
techniques like Vibration Analysis, Oil Analysis,
Infrared Thermography/ Thermal Imaging, Ultrasonic
Monitoring and Wear Particle Analysis. Such
methods provide multiple benefits to the
manufactures as described further.
Reduce Maintenance Cost
When a machine gets defected or some parts become
faulty then the company not only burdened with extra
cost required for replacing/repairing those parts but
their total maintenance cost get inflated since it
depends upon many factors like maintenance
department overhead, tools needed to maintain the
equipment, labor cost, and the actual cost of
replacing/repairing that machinery past. Many studies
28 DECEMBER 2018

eflect that by using predictive maintenance
technique, an organization can reduce the
maintenance cost up to 50 percent, sometimes even
more than this.
Sharp Drop in Component Failure
When organizations keep a strong vigil on the health
of their equipment’s based on their actual condition,
then the probability of unexpected catastrophic
failure of machine parts reduce significantly (by
approximately 55 percent). Before installing the
predictive maintenance system, technicians check the
frequency of failure of each part and then consistently
monitor the failure rate for the next two years. Doing
so helps the company to know the machine failure in
advance in almost all the time. Studies reflect that
such a system can reduce machine failure in nearly
up to 90 percent of the times.
Reduce Downtime
In the event of any catastrophic failure not only do
the machines come to a halt but productivity also gets
impacted to an extreme level. Downtime ultimately
affects sales and leads to significant revenue losses to
the company. According to one report published by
Information Technology Intelligence Consulting- 98
percent of the organizations incur a loss of over
$100,000 due to a single hour of downtime. This is
quite large and disappointing but no need to worry
anymore as predictive maintenance system is there to
help you out.
In one research it is found that predictive
maintenance reduces the mean-time-to-repair
(MTTR) by whopping 60 percent. Moreover, thus
result in increased productivity with keeping loses as
minimum as possible. Many manufacturers are thus
using this system to leverage its benefits in reducing
the downtime.
be the trigger point for servicing a component rather
than old traditional methods. Doing such can increase
the life of individual components and improve the
service life of industrial plant machinery by an
average of 30 percent. Moreover, it also avoids
severe damage to the equipment as well as the other
attached plant systems.
One extra benefit of using predictive maintenance
system is its ability to calculate mean-time-betweenfailure
(MTBF). It provides the vital statistics that
determine the precise time to replace machinery and
thus helps in increasing the service life of the
machinery. Moreover, predictive maintenance
automatically reduces the MTBF, and when it
reached a point where maintenance cost exceeds
replacement costs, it gives the sign to replace the
machinery itself.
Enhance Workers Safety
The Manufacturing industry is huge and diverse
which work through the assistance of countless big
machines. Many times sudden fault in the devices
impact the safety and security of human lives who
work inside the plant. A predictive maintenance
system gives an early warning related to a specific
device and thus significantly reduces the risks of
destructive failure which can many times lead to
injury or death at large. This is the reason; nowadays
many insurance companies also offer extra benefits to
factories that have installed a condition based
predictive maintenance system in their manufacturing
plant.
The overall benefits of installing predictive
maintenance systems are enormous. Mostly, it
increases the overall operational efficiency of the
manufacturing and processing plants and, therefore,
this condition-based innovative system is getting
immense recognition in the manufacturing vertical.
Enhance Service Life of Components
Each machinery component has its own life which
requires maintenance throughout its life that too in
regular intervals. However, doing untimely
maintenance cannot help much in the long run.
Timely maintenance based on real condition should
DECEMBER 2018
29

INTERVIEW WITH INSIGHTS SUCCESS
MAYUR
UNIQUOTERS
ONE OF THE LARGEST MANUFACTURER OF ARTIFICIAL LEATHER
1. Kindly Brief us about your company
Mayur Uniquoters, has been a resounding success in the
field of superior synthetic leather in India, replacing
genuine leather in many markets. Mayur was borne out
of high level of competence, commitment, stringent
quality control measures and value addition.
Mayur is the largest manufacturer of synthetic leather/
PVC vinyl, using the ‘Release Paper Transfer Coating
Technology’ in India. This state of the art coating line
from Italy has special features like electronic thickness
& coating weight controllers and double ventilation
covers for precision. Company has come a long way in
the past two decades from a meager production of 0.25
million linear meters per month, to an astonishing 3.05
million linear meters per month, through our 6 state of
the art coating lines mostly from Italy in two plants
situated at Jaitpura and Dhodsar near Jaipur.
Mayur is the first company in this sector in India with an
ISO 9001:2015, ISO 14001:2015,OHSAS 18001:2007 &
IATF 16949 : 2016 certification, which was very
important if you were looking to cater to the automotive
segment.” (IATF 16949 is an international technical
specification for quality management systems in the
automotive industry.)
With his leadership, the company has received following
Awards and Accolades:
• Forbes Asia Top 200 Best under a Billion Company
Award” in the year 2012-13
• World Wide Achievers – Business Leadership Award
2014.
• THE SECOND INC. INDIA innovative 100 –
Certificate of Excellence” for being ranked amongst
30 Most Innovative CEOs, 2014 & smart innovation.
• Institute of Economic Studies “UDYOG RATTAN
AWARD to Chairman” and “ EXCELLENCE
AWARD to company” – 2015.
2. Brief about the CEO/Founder of the company:
Organization : Mayur Uniquoters Ltd
Designation: Chairman & Managing Director
Native Place: Fatehpur (Shekhawati)
Birth Place: Jaipur, Rajasthan
Place of residence: Jaipur, Rajasthan
Mr. Poddar entered the Artificial Leather trade and
distribution business in 1968, when he was 22 years old
as a commission agent for the National Leather cloth
Company. At that time, he used to supply to Hindustan
Motors and Bata. Bata was a professionally managed
company and so they had a very well defined
procurement system for the raw material. Mr. Poddar
with his visionary effort and suggestions led them to cut
the inventory level to 1/4th and thereby increasing the
profit margins. By 1976, he got distributorship for
eastern India. In 1987, he started another business and
laid the foundation of Mayur Leather Products Limited,
for making industrial shoes to be worn by shop floor
workers for a German company.
Mr. Poddar is planning to make all children of this area
as to educate proud world citizens by investing in
promoting top school facilities, higher learning tools,
better hygiene, good health, nutrition meals, and
playgrounds for sports in 100 schools of Jaipur district
in coming 3 years with an aim of uplifting lives of
32,000 students.
3. Share your point of view on the current scenario of
the Industry
The growing demand of artificial leather is due to its
appearance and flexibility in using lightweight product.
30 DECEMBER 2018

Poddar
Chairman & MD
Rising environmental concern along with discontinuation of
animal species which are killed to obtain leather has led
to shift the production to artificial leather. Hence, the
global artificial leather market is expected to grow at
38.2 billion with CAGR of 7.9% from 2016 to 2022. PU
based artificial leather is made up of coating cotton or
soft polymer which makes it ideal for garment
manufacturing. PVC is second faster growing segment.
These leather is made up of adding plasticizers and dyed
to PVC so that fabric are made softer. Bio based artificial
leather is growing market owing to strict regulations of
government of using
eco-friendly products.
4. What are the few challenges faced by the company?
Main challenge is competition from China. In India we
manufacture PVC coated fabric for making artificial
leather. In China most of the products are from PU
coating which is very close to leather look like and very
light weight and more eco friendly than PVC. MUL
DECEMBER 2018
decided to go for making PU leather for which 25 acres
land has been bought in Gwalior, MP. Construction is
going on and if everything goes well, production will
start in 2019.
A number of materials such as ocean leather, microfiber,
cork leather, canvas, or textiles can be used as
substitutes for synthetic leather. Therefore, the threat of
substitutes is expected to be moderate as these
substitutes have not witnessed large-scale production.
5. What are the innovative strategies that you are
working on to thrive in the competitive market?
Expanding the customer base
After forging strong relationships with leading domestic
original equipment manufacturers and footwear
manufacturers, company began working with global auto
OEMs. Today, Mayur Uniquoters generates a big chunk
of its revenues from overseas markets—it is one of the
31

iggest exporters of synthetic leather to competitive
automotive markets like USA, where conformance to
customer specifications is a must. In fact, the company is
the only one from India to supply synthetic leather
directly to American carmakers—Ford and Chrysler
Corporation. That apart, Mayur Uniquoters exports its
products to Belgium, Russia, Sri Lanka, Saudi Arabia,
South Africa, UAE and UK.
Keeping abreast of time
Mayur Uniquoters’ foothold in the market is attributable
to its world-class quality control systems (that comprise
testing equipments) and its R&D wing that has the best
engineering minds. Manufacturing is undertaken in
compliance with domestic and global standards to ensure
that the end product is of outstanding quality.
6. Which strategies do you follow to stay competent?
How are you shaping yourself to become a expertise
in capital markets, technology, and trading
platforms?
• Customer friendly product presence & penetration into
the market has changed the presumption of people to
utilize the benefits of our products suitable to their needs
which was not the case before. MUL could achieve this
by offering various innovate products which can be used
for multiple purposes.
• Our great Focus on Research and Development:-
Rapidly progressing technological revolution has also
created the need for the industry to focus on R&D and
market intelligence to offer the right product mix to the
market. Conducting R&D is woven into the DNA of our
company as it will be the platform for innovations to
flourish
• Environment friendly approach:- Synthetic leather/textile
industry consumes large amount of resources. Hence it
becomes much more important to adopt the ‘green way’
for growth. The first step we have taken is building an
Environmental Management system.
• Implementation of standard systems & processes:
Implementation of standard systems & processes and
lean manufacturing systems reduced/eliminated waste of
the source thereby increased efficiency, better quality of
products and resource optimization.
We have business set up in USA & Mexico to cater to
demands of customers promptly.
7. What are the benefits and support your clients is
getting from your company in this fastest growing
competitive world?
We are aligned with our buyers and treat them as
partners to experience higher success rates, decreased
risks and enhanced collaboration and innovation. By the
efforts of our top marketing teams successfully aligned
with their key buyers have resulted improved buyer
capabilities of innovation, quality, reliability and
costs/price reductions and agility to reduce risk factors.
Greater value has been achieved for both businesses,
something that would be difficult to achieve if operating
independently.
8. Kindly brief us about your strategies to tackle the
competition in your sector. What steps are you taking
to ensure that you continue to grow and develop
MUL is concerned, we have always focused on new
products in respect of quality, durability and new
invention keeping in mind the requirement of customer.
In my view there are 2 important things in any business
that is to be able to identify the customer’s requirement
and satisfy the customer with required product. We have
very strong marketing and R&D team.
We are very keen in quality control which has been
achieved by way of keeping world class quality control
systems having complete range of testing equipments of
the world standards and has very good engineering team
of R&D. Just to elaborate we are the only company from
India who is supplying directly to US automotive
companies – Chrysler and Ford & maintain very good
quality. Last year, we had exported to automotive more
than Rs100 crores worth business.
9. What can be expected from your company in the
upcoming years?
The Key goals of MUL are to supply automotive OEM
all over the world. This will happen gradually. We are in
the process of venturing more and more in to automotive
market and opening up European market. We have very
good growth in sales for 3 years since we are selling to
USA and going well in European market. Our motto is to
keep our customer happy and act as soon as possible in
case of problem or any development or any need for
support. In MUL, every customer has to be treated like a
“GOD”- no matter whether he is right or wrong. So our
first principle is customer satisfaction.
32 DECEMBER 2018

10 MOST
ADMIRED
INDUSTRY
Cotmac Electronics
COMPANIES IN
MANUFACTURING
Offering Wide Range of Cost Effective Engineering Services
What does a river lock system in Egypt have in
common with a vegetable oil refinery in
Ukraine, a hot briquette iron plant in India or a
pharmaceutical Silicon Carbide plant in China? They all run
smoothly on automation solutions from Cotmac
Electronics.
Cotmac Electronics Pvt. Ltd (CEPL) incorporated in the
year 1992 is one of the leading Solution Providers in the
field of Industrial automation, Electrical systems. Cotmac
offering includes designing customized solutions, systems
engineering, manufacturing, development, installation and
commissioning up to the complete satisfaction of
customers. Pralhad Hage is the Managing Director of
CEPL under whom the company has received many awards
and accolades which includes The top 25 Innovative
Organizations” from CII, ET NOW – “Leaders of
Tomorrow Awards”, ‘D&B’-“ SME Business Excellence
Awards”, SKOCH Achiever’s award, All India No1 award
from Siemens, The Inc. India Innovative100 award.
A Persistent and an Ardent Leader
Mr. Pralhad Hage is a graduate from College Of
Engineering Pune, in the year 1988, in Electronics and
Telecommunication Engineering. After having a short
experience with Advani Oerlikon ltd, he started own
manufacturing of Uninterruptible Power Systems and
Industrial electronics equipment and joined Cotmac group
to established Cotmac Electronics Pvt ltd.
Mr. Pralhad Hage has demonstrated his commitment
towards society and environment by initiating various CSR
activities in organizations. The few CSR activities initiated
by him are: working to resolve water problems of farmers
from remote villages, working for the cause of socially and
financially deprived people, blood donation events, tree
plantation events, distribution of laptops & study material
to police children, financially support to people affected by
natural calamities like drought, flood etc.
Today Cotmac Electronics is a leading solution provider,
electrical panel manufacturer in the country having annual
turnover of more than Rs 250crores with manpower in
excess of 550 people. Under the leadership of Prahlad, the
turnover of Cotmac Group has been 300 Crs. It also
manufactures all types of Control Panels which includes UL
approved and CE certified panels. The organisation has also
developed innovative product such as on-site Gas Generator
(Hydro-Oxy gas) for various industrial application like
cutting, soldering, brazing.
Finding its Strength in Industrial Customer
The UPS manufacturer market became crowded and most
of the customers were from non-industrial sector. The
company realized its strength in serving industrial customer
so looking at the strength and upcoming growing
requirement of automation & electrical solutions in
industries, CEPL eventually diversified into Electrical &
Industrial automation business.
Till early 2000, the panel manufacturing and system
integrator business was treated as proprietor owned
business. CEPL took major leadership initiatives to
transform proprietor owned culture to professionally
managed business with focus on branding. It developed and
established local branches as well as international
operations for Cotmac Electronics in USA, Dubai,
Singapore and Canada.
Finding the Perfect Balance
To handle growth, it has implemented many system &
procedure for strict control including the SAP
implementation. The company has excelled in managing the
perfect balance between controls and flexibility and has
converted the challenge into company’s USP.
“Large enough to be resourceful and small enough to be
flexible” is one of the USP of CEPL.
34 DECEMBER 2018

Pralhad Hage, Managing Director
The managing director believes that the extensive industry
experience of promoters in the industrial industry and
diversified customers bases have resulted in revenue grew
at above industrial average and maintaining the operating
margin percent.
The company has forged strong relations with prominent
customers, resulting in a stable order flow. Furthermore,
company has benefitted from its established supplier
relations, which ensure stable supply of raw materials at
competitive prices, and at significant credit. Today with a
strong all India branch network and few overseas branches,
COTMAC is being looked as an Indian MNC and gained
the status of “Trendsetter” in the segment and now looked
as a role model by others.
Innovative Strategies
Moving up in value chain by shifting from Electrical and
automation system provider to “total solution provider” it
realized that to overcome low entry barrier and price
competition, the company needs to improve what it is
offering. It has worked on below strategies to overcome
these challenges.
It has come up to strategies where it focuses on developing
technical capability to offer total solution i.e. design,
engineering, development, project management,
commissioning, training and after sales services. It has
’’
The Cotmac Group of
Companies combines
strong business ethics
with global best practices
to consistently deliver
excellence
’’
developed innovative product “On site gas generators” that
generates oxygen/hydrogen gas from water for various
application like soldering cutting, brazing. It is replacement
of highly pressurized fuel gas cylinders (LPG and DA).
CEPL has also added new division to offer end to end
solutions such as projects division to cater big projects,
repairs and service to offer after sales services, engineering
division to support out client from bidding stage, Robotic
and vision system division to cater total requirement.
Mr. Pralhad says, People in Cotmac never take innovation
as just a buzzword but it is part of their culture.
Innovation- A Part of Culture
The organisation has taken continuous efforts to have an
innovation encouraging culture by having flat informal
organization structure. By encouraging all employees to
come out with creative ideas, opening and strengthening
communications between senior executives and the
customers to get a better of sense of market trends,
becoming more tolerance for mistake.
As the technologies and industries are revolutionizing,
COTMAC today is poised for a big leap in the new era.
With focus on new technologies the organisation wishes to
offer the latest solutions to the customers like intelligent
panels and IOT enabled products which will benefit them
by delivering extra value to solution. The Cotmac vision is
“To be preferred industrial Electrical & automation solution
provider globally and reach a global rank of top 10”.
As the trend in the industry is anticipated to shift towards IT
based solutions. Anticipating future trend, company has
started associating with companies who have developed IT
based solution for manufacturing and process industries.
DECEMBER 2018
35

EXPERT’S VIEW
TECH-BASED INNOVATIONS
REVOLUTIONIZING THE
MANUFACTURING WORLD
echnology has transformed and influenced virtually
Tevery aspect of our life. The pace of technological
development has changed the way we live and
work. One of the major industries that have undergone a
revolutionary change due to technology is the
manufacturing industry. Rapid technological changes are
shifting the manufacturing process to a mechanised one.
While this definitely spells growth, it also incorporates and
inspires a change in way we deal with and understand
technology. Moreover, it brings about a complete evolution
of the entire production process.
Industrial robotics has evolved and so has its role in the
process of manufacturing. Today, robots accomplish simple
tasks such as welding, painting and even more complicated
tasks. With efficient and technologically advanced
programming methods, robots are trained to do much more
than simple tasks. A varied number of industries today are
harnessing the power of industrial robotics and reaping its
benefits.
Along with industrial robots, another trend that has picked
up in the recent times is 3D printing. The capacity to
produce a tangible object based upon a 3D image has left
the world awestruck. More and more manufacturers are
trying to tap into this unique and customisable technology
in the recent times.
Micro-manufacturing has impacted communication
technology in a commendable way. Allowing for the
creation of minute and tiny components in various devices,
micro-molding goes hand in hand with
micro-manufacturing.
also helps in the simplification of processes and gets the
product in the market quickly.
These technologies have significantly changed the way the
manufacturing industry functions and also influenced the
different stages of the production process. Most of these
technologies have yet to reach their maximum potential.
Major technological giants are heavily investing in these
technological advancements to improve the quality of their
products.
Some of the steps that need to be taken in this direction are
training the workforce, readiness to adopt technologies and
deal with cyber security.
Overall, these digital technologies have altered the value
chain. Converging technologies will pave the way for a
workforce which is more digital and resource-efficient. In
the future, digital technologies will be used to plan, create
and optimize the product development process. Data will
thus remain at the heart of the production process and
technology will lead to greater productivity.
Automated workflow processes, advanced robotics,
technologically advanced analytics are here to stay and
dominate the manufacturing industry and increase its
efficiency. Centralised manufacturing processes aided by
technological advancements will lead to the creation of
unique products for the consumers. The modernisation of
the manufacturing process will then pave way for greater
growth and economic development.
By manufacturing products digitally with the help of cutting
edge technology and methods, many industries are able to
cut down on costs and simultaneously increase efficiency. It
36 DECEMBER 2018

About The Author
Ashok Rajpal, Managing
Director of Ambrane
A skilled entrepreneur
possessing great flair for
leadership and a powerful
persona, Mr. Ashok Rajpal is
the Managing Director of
Ambrane, which has carved
a niche for itself in the
power bank sector in India.
Consistently setting new
benchmarks and leading
the company towards an
upward growth trajectory,
his entrepreneurial
expertise and vision have
always been his strengths.
Ashok Rajpal
MD
DECEMBER 2018
37

Universal Robots
Pioneers of Collaborative Robot Technology
10 MOST
ADMIRED
INDUSTRY
COMPANIES IN
MANUFACTURING
ndian manufacturers increasingly strive to adopt newer
Iand more efficient practices to optimize their
automation processes, and compete on a global scale.
Cobots, which are a part of Industry 4.0, therefore, fit
hand-in-hand with what the Indian manufacturing market
needs, and supplementing the growth. The demand for
cobots in India is increasing as Indian manufacturers are
looking forward to inculcating latest technologies in their
production processes. The ease of use of cobots is
unparalleled and we feel this product is an incredible fit in
the Indian market. They are not meant to replace labour but
collaborate with them. Universal Robots are looking to
actively facilitate manufacturing activities across industries
in India aligning its vision with various government
initiatives.
The fact that the robot can be used as an extension of the
human arm, cobots can be used for dangerous applications,
where the human workforce might be at risk. The
collaborative robots can also be incorporated in all
manufacturing processes. The Universal Robots’ robotic
arms can automate virtually anything; from assembly to
painting, picking and placing screw driving, labelling,
packing, polishing, gluing, dispensing, deburring, grinding
welding, palletizing, machine tending and injection
moulding and whatever other tasks you can think of and
thus can be implemented virtually in any industry, by any
operator without special robotic training.
Appealing Approach to the Manufacturing Industry
The idea is for humans and robots to be inter-dependent and
achieve what each of them does best, safely. The aim
behind cobots is such that they are easy to operate and
require human interaction ensuring the productivity of the
employees, the quality of the products, making the
production efficient and quick on a larger scale. This
approach is particularly appealing to the Indian
manufacturing industry because labor-intensive conditions
and cobots together can help the Indian market achieve the
best of both worlds by making precise use of this distinctive
technology.
Universal Robots is the leading manufacturers of advanced
user-friendly and light industrial collaborative robotic arms
(cobots) from Denmark. It entered the Indian market in
February 2016 and since then it has been successful in
deploying 400 cobots majorly in the automotive industry
and its ancillaries, followed by FMCG, Electronics, and
R&D centers.
Introducing Online Learning Platform
Universal Cobots firmly believes that technology makes
people more competitive and productive long term. So it
wants to make this technology accurate for as many people
as possible. The company is one of the 1st robotic
companies who have started UR+ Academy. Universal
Robots introduced the online learning platform to ensure
that everybody with a desire to learn the concepts of cobots
get the introduction necessary to master basic programming
skills. If one logs into the website, UR Academy is there
and it is basically free. More than 14,000 users from 132
countries have joined the Universal Robots Academy to
become robot programmers.
The easy online training modules are built to deliver
hands-on learning via interactive simulations to maximize
your engagement. UR Academy is a completely free and
interactive training program, which delivers hands-on
learning that allows you to become a cobot programmer in
only 87 minutes. The nine Universal Robots Academy
modules are available in English, Spanish, German, French
and Chinese. 43,000 courses have now been completed on
the online training platform.
The Universal Robots’ robotic arms can automate virtually
anything; from assembly to painting, picking and placing
screw driving, labelling, packing, polishing, gluing,
dispensing, deburring, grinding welding, palletizing,
40 DECEMBER 2018

Pradeep David, General Manager
machine tending and injection moulding and whatever other
tasks you can think of and thus can be implemented
virtually in any industry, by any operator without special
robotic training.
The Collaborative Robots
The fact that the robot can be used as an extension of the
human arm, cobots can be used for dangerous applications,
where the human workforce might be at risk. The
collaborative robots can also be incorporated in all
manufacturing processes. Universal Robots currently hold
60% of the world’s collaborative robot market share. The
company expects to continue having this strong hold on the
market, staying ahead of competitors with our innovations.
The Commencement of Universal Robots
The inception story of Universal Robots is incredibly
interesting. In 2003, the three Founders of the company,
Esben Østergaard, Kasper Støy and Kristian Kassow,
together came up with the idea of creating a light robot that
is easy to install and program as they could see that heavy,
expensive and unwieldy robots where dominating robotics
and there was a huge market for a more user-friendly
option. In 2005 they officially founded Universal Robots,
with the aim of making robot technology accessible to
small and medium-sized enterprises.
’’
The Universal Robots Academy is a
new online self - training program
which provides engaging, handson
experiences, simulations and
interactive robot animations which
helps acquire skills to program and
operate a UR cobot without further
assistance, which is available
24*7.”
’’
In 2008, the company sold its first product through
distributers in Denmark and Germany. Within a year the
company expanded its business in the entire European
markets. In 2011 Universal Robots entered the Asian
market with a local office in China and in next two years,
Universal Robots established two subsidiaries, one in New
York and the other one in Shanghai and also established a
distributor network in South America and Oceania.
Making a Difference by Giving Back
Universal Robots believes in giving back to the employees
and thus, collaborative robots function as a helping hand to
the workforce and not a replacement. Cobots function to
increase the productivity of the workforce as they are
accessible and easy to use, the employees too, are excited to
work side by side with their robotic co-workers increasing
efficiency along with the quality and quantity of production.
While being the very pioneers of collaborative robot
technology already gives us the edge in this market, our
other innovative ventures include Universal Robots+ and
Universal Robots Academy. UR+ is also a unique platform,
and functions as an online store showcasing UR certified
products from around the globe, all of which are designed
to equip our cobots to work flawlessly for your
application/requirement. This includes everything from
end-effectors and accessories to vision camera and
software. This results in a fast, smooth, and low-risk
integration for a reliable and easy operation.
DECEMBER 2018
41

GUERRILLA
MARKETING
THE NEW-AGE MARKETING
TECHNIQUE TO CREATE A
PROFOUND EFFECT ON
TARGETED AUDIENCE
dvertisements are not new for this world; it is
Ain use since 4000 BC. In the ancient times,
business persons use advertising medium to
express their sales messages, product information and
42 DECEMBER 2018

special offers through wall posters. Time changes so thus
the marketing techniques, in 1960’s; businesses started
using different mass media channels such as radio and print
to promote their products and services. It was late 80’s and
early 90’s when advertising industry saw a gigantic change
when television started promoting businesses through its
TV screens. Now in the current times, deep penetration of
internet and mobile technology into the remote pockets of
the world, social media has emerged as a king of
advertising vertical. Marketing persons now-a-days using
social media platforms like: YouTube, Facebook, Twitter
and others to promote their services/products.
Among many marketing techniques, guerrilla marketing is a
way to connect to the targeted audience in no time.
Promoting a brand/product/service with an unconventional
tactics that too in a small budget is what makes it unique
and popular among marketing agencies. The main goal of
this technique is to do whatever it takes to gain customer’s
attention and educate them regarding the products and
services in an engaging manner, way apart from the
conventional means of advertisement. This term: ‘Guerrilla
Marketing’ was first coined by ace marketer Jay Conrad
Levinson in 1984 and since then it has been a favourite
medium amongst the marketing teams to yields maximum
results.
This marketing technique relies heavily on creativity, high
energy, and imagination where every effort leads towards
creating something unique that can surprise the consumer.
Guerrilla Marketing makes an indelible impression on the
consumer’s mind and creates copious amounts of social
buzz in all arenas. This technique is touted to be one of the
finest form of advertising amongst all due to the fact that
most guerrilla marketing campaigns aim to connect the
consumer at a more personal and memorable level.
Experiment of Coca-Cola: If one can look into the history
of Guerrilla Marketing, it is quite obvious that why this
technique is hugely popular. From smaller companies to
multinational giants, everyone has got attracted towards it
and gained immensely by this this means of product
promotion.
Soft-drinks giant Coca-Cola did an experiment in 2010 to
promote its product. The company with the assistance of
one marketing agency crafted a “Happiness Machine”.
They placed this machine on St. John’s University in
Queens campus in New York. The marketing agency also
placed five different cameras to capture the immediate
response from the end-users in an unscripted manner. What
was new in this machine was that- it dispenses a way lot
more than just a cold beverage.
When students saw this machine, they got benefitted with
multiple coke’s, fresh flowers, and other mouth-watering
eateries, which was obviously a surprise for everyone.
These other stuff, apart from cold beverage surprised many
and garnered widespread attention in the whole campus.
Everyone was amused with the dispensation of multiple
items from the vending machine. In fact, that video went
viral on YouTube and till date it has garnered 4.5 million
views with the greater penetration in Brazil, Mexico, Japan
and Russia region. This staggering number of view count
took everyone on surprise in the top management and after
witnessing an amazing ROI, Coca-Cola decided to continue
with that ‘Happiness’ theme by releasing numerous other
videos using the same idea.
Experiment of UNICEF: Millions of people have no
access to clean water and thus they have no option but to
drink filthy water to survive. Every year, millions died
across the world by suffering through water borne diseases
like Cholera, dysentery, dengue, typhoid amongst other.
Every government is doing something or the other to
provide its citizens access to clean water, but unfortunately,
millions are still seems unlucky. The two things that are
blocking the access of clean water to the people are
necessary funds and other is the awareness regarding the
disadvantages of filthy water. To alter this scenario and to
provide some smile on those unlucky faces, UNICEF (The
United Nations International Children’s Emergency Fund)
developed an interesting idea. They thought to use Guerrilla
Marketing technique to highlight this alarming issue. What
they comes up with an idea to sell dirty water for a 1$.
Yeah! You heard it right. This what UNICEF did on the
busy streets of New York to increase the awareness, raise
funds and change perception regarding unclean water. They
used a very touching campaign where they installed a filthy
water vending machine and told end-users to buy unclean
water. Although, no one bought filthy water but many
donated a dollar or more to help those in need. That
campaign was a huge success which not only raised money
but also helped in increasing awareness, and changes the
perception concerning unclean water.
Just like these examples, Guerrilla Marketing can also do
wonders for your business if use in an innovative way and
can potentially help your organization/product to earn a
reputation for being different.
DECEMBER 2018
43