Food Turkey International Food Magazine January 2019
Food Turkey International Food Magazine January 2019
Food Turkey International Food Magazine January 2019
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Group Chairman
Publisher
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Managing Editor
Editor
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Ayça SARIOĞLU
(ayca.sarioglu@img.com.tr)
Hi sweetie!
Our magazine usually publishes its sweetest issue in January because
of ISM, the leading global trade fair for sweets and snacks.
When you go through the pages you’ll see a lot of sweet coverage
related to this industry.
Around 1,700 exhibitors from 73 countries will present the
whole world of sweets and snacks to the international trade audience
on 120,000 square meters of exhibition space. As one of
the most leading national exhibitors, Turkey is strong in sweets
and snacks. The country has a powerful biscuits and confectionery
sector.
Today, there are lots of companies in Turkey producing various
biscuits in the same quality with its European competitors. All
of the production units in the sector are private companies
and most of them are located in Marmara and Central Anatolia
provinces.
Came back from Gulfood Manufacturing with our previous issue
we will be en route to Dubai again to attend Gulfood. We’ll
accompany hundreds of Turkish exhibitors attending this global
show addressing mainly to the MENA region with a wide range
of food and beverage products. Throughout the year we will
be at all leading shows to be organized at different part of the
world from New York to Russia. We will be more than happy
to promote the new products of the industry. We also promise
to offer you very rich content to enlighten especially about the
Turkish FB industry as well as about the events held all over the
world.
4 FOOD TURKEY November-December 2018
Mehmet Söztutan
Responsible
Editor-in-Chief:
Advertisement Manager
Communications Manager
Art Director
Finance Manager
Accounting Manager
Subscription
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CONTENTS
6
ISM 2019: More space,
more themes, more
inspiration…
16
Biscuits industry on
an uprising trend
20
Representatives of
160 food companies
from 33 countries
convened in Bursa
for cooperation
24 34
Milkman – a dependable
address in innovative
palate taste in milk
market
26
Balparmak to introduce
Turkish honey in the
Middle East
28
Teksüt focuses on exports
in 2019
32
Seyidoglu Food: “Our
aim is to export to forty
countries”
Gulfood ups
knowledge-exchange
ante with first-ever
innovation summit
38
Gulfood Manufacturing
attracts more visitors
from wider geography
42
Pastazym PD greatly
improves the cooking
tolerance of pasta.
44
Optimal
manufacturing
for necessities of
the sector by Aks
Cooling
48
Russia to double tomato
imports from
Turkey
50
Turkey - undefeated
champion of flour exports
56
Food Exporters
increased their target in
the Russian market
60
Kaya Çiftligi focuses on
exports in 2019
6 FOOD TURKEY January - February 2019
ISM 2019: More space,
more themes, more
inspiration…
Led by Istanbul
Exporters’
Association, 60
Turkish exhibitors
will display a wide
range of products
at ISM 2019
From 27 to 30 January 2019, the
leading global trade fair for sweets
and snacks will once again be bringing
the supply and demand together
at a worldwide level. Around
1,700 exhibitors from 73 countries
will present the whole world of
sweets and snacks to the international
trade audience on 120,000
square meters of exhibition space.
As such the exhibition space has
increased once again by a further
8,500 square meters, because in
addition to the previous seven halls,
ISM is also being staged in Hall 3.1.
At 86 percent, the anticipated share
of foreign exhibitors remains to be
very high and demonstrates the international
alignment of the sweets
and snacks industry. ProSweets Cologne
- the international supplier fair
for the sweets and snacks industry
with around 330 exhibitors - will
once again be staged parallel to ISM.
8 FOOD TURKEY January - February 2019
Together both trade fairs cover the
entire value chain in the production
of sweets and snacks, a unique constellation
worldwide.
Traditionally, both market leaders
as well as medium-sized and smaller
companies participate in ISM.
Germany is strongly represented
again. The most famous participating
companies and brand names include
among others Brandt, Coppenrath
Feingebäck, Genuport, Griesson –
de Beukelaer, Halloren, Hans Riegelein,
Kalfany, Katjes, Krüger, Kuchenmeister,
Lambertz, Mederer/Trolli,
Niederegger, Ragolds, Ritter, Rübezahl,
Seeberger, The Lorenz Bahlsen
Snack-World, Wawi and Zentis.
Once more numerous companies
from abroad are taking part such
as Baronie, Barry Callebaut, Guylian
and Neuhaus from Belgium, Dan
Cake and Toms Confectionery from
Denmark, Cémoi from France, Ion
from Greece, ICAM, Loacker and
Sperlari (new) from Italy, Colombina
from Colombia, Crown Confectionery
(new) from Korea, Kras
Food Industries (new) from Croatia,
Barcel and Canel’s from Mexico, the
returnee exhibitor Cloetta from the
Netherlands, Manner from Austria;
Millano and Wawel from Poland,
United Confectionery from Russia,
Camille Bloch, Kambly and Ricola
from Switzerland, Orkla Confectionery
& Snacks from Sweden, Fini Golosinas,
Natra, Valor and Vidal Golosinas
from Spain, the Elvan Group
and Sölen Cikolata from Turkey,
Thornton’s and Walkers Shortbread
from Great Britain as well as ABK
Confectionery and Roshen from the
Ukraine.
Because they grant the many smaller
and medium-sized companies
access to buyers from all over the
globe, the country pavilions are
of great significance at ISM. At the
10 FOOD TURKEY January - February 2019
coming ISM the following country
pavilions are present Belgium (Brussels,
Flanders, Wallonia), Brazil, the
People’s Republic of China, Denmark,
Finland, France, Greece, Hong
Kong, Ireland, Italy (Italy, South Tyrol,
Arezzo), Canada (new), Lithuania,
the Netherlands, Austria, Poland,
Sweden, Switzerland, Spain (Spain,
Catalonia), the Czech Republic, Turkey,
the Ukraine, the USA and the
United Kingdom.
ISM will next year also once again
be offering diversified product segments
and will pick up on the industry’s
current trends. Alongside
the traditional product groups, such
as sweets and snack items ranging
from chocolate products and confectionery
through to ice cream,
the industry’s leading trade fair will
also be presenting segments that
focus on the themes snacking, togo
items, breakfast as well as coffee
and gourmet products. These also
include the New Snacks section in
Hall 5.2. that was introduced five
years ago. Here 45 exhibitors from
17 countries will be presenting
among others fruit, vegetable and
breakfast snacks, jerky and meat
snacks, sandwich spreads as well as
protein and energy bars.
In the Cologne Coffee Forum in
Hall 5.2, coffee manufacturers and
roasting companies will demonstrate
how sweets, biscuits as well as
coffee, tea or cocoa can be put together
to form tasty combinations.
Lectures, workshops and best practice
seminars round of the program
in this section.
Furthermore, for the seventh time,
ISM is offering established companies
that are exhibiting at ISM for the
first time the opportunity to present
themselves to the international
buyer’s market in the Newcomer
Area. With a total of 13 companies
the allocated space in Hall 11.1 is already
fully booked.
The New Product Showcase in
Hall 2.2. has established itself as an
appealing attraction for all decision-makers.
A high-quality special
exhibition gives the visitors the targeted
opportunity to learn about
the new products of the sweets
12 FOOD TURKEY January - February 2019
It is an inevitable element of dining tables equipped
with the most delicious dishes to share with the
loveliest friends… It is Kilikya Şalgam, It is
Kilikya Turnip…
No matter what you have on the menu, the dining
tables without Kilikya are savorless and the dishes
are unhappy. Because Kilikya Turnip is the taste
friend of all dishes!
taste
friend
/kilikyatr
www.kilikya.com.tr
and snacks industry. In more than
130 display cases, the exhibitors of
ISM will present products that have
been developed after ISM 2018.
Trends and new products with
added value - Trend Court@
ISM
The Start-up Area located in the
Trend Section of Hall 5.2. is the
place for innovations. 17 companies
will be presenting their products
and concepts to the broad trade
audience at ISM 2019.
Furthermore, as usual Innova Market
Insights will be presenting the industry’s
trends in a new location in
Hall 5.2. and will thus grant insights
into the latest developments for
sweets and snacks. In this connection
Innova Market Insights will be
14 FOOD TURKEY January - February 2019
organizing trend presentations three
times a day in the scope of the Expert
Stage.
The Trend Court@ISM will be
rounded off by lectures and discussions
on industry-relevant themes
on the ISM Expert Stage also in Hall
5.2.
Sweet Kitchen@ISM - the
new showroom of ISM
Interesting live shows on the theme
sweets will be held for the first time
in the new Sweet Kitchen@ISM section
in Hall 3.1. Here visitors have
the opportunity to experience the
production process of different
types of sweets in a relaxed atmosphere
- from making bonbons
through to the filling and decoration
of macaroons.
Halal an ongoing trend
After the successful premiere at ISM
2017, the Halal Infopoint will once
again in 2019 take place at a central
location on the Central Boulevard.
Here, globally operating dealers and
manufacturers of sweets and snacks
have the opportunity to present
their products clearly in a central
location because the significance of
Halal continues to increase on the
German and European retail food
market.
Award-winning moments
The highlights of ISM include the
presentation of the ISM Award for
exceptional services within the
sweets and snacks industry as well
as the selection of the winners of
the New Product Showcase on 27
January 2019.
Parallel to ISM, the visitors to ProSweets
Cologne can inform themselves
about the complete range of
supplies for the sweets and snacks
industry: from innovative ingredients,
to pioneering packing solutions,
through to optimized production
technologies.
16 FOOD TURKEY January - February 2019
Biscuits
industry on an
uprising trend
The increasing demand
and bigger market
potential motivate
biscuit manufacturers to
diversify their product
range and improve their
quality to offer healthier
and testier products
Nutritional demands are increasing
around the world and the consumption
of biscuits is also increasing in line
with this fact. As working and active
life is becoming more intense, the time
spared for cooking is decreasing, and
the income levels become higher, the
consumption of biscuits in the snack
food category is increasing. This rise in
consumption affects the whole global
biscuit market.
The increasing demand and bigger
market potential motivate biscuit
manufacturers to diversify their product
range to include other varieties,
such as diabetic biscuits, baby formula
biscuits, special breakfast biscuits, nutritious
and weight-losing bran, oat or
rye biscuits, to address the demands
of their target consumers.
Turkish Ministry of Economy offers
the most accurate information about
all industries and it is naturally the best
source of information for the Turkish
economy. The following information
about the biscuit industry in Turkey
was provided from the Ministry’s
sources.
18 FOOD TURKEY January - February 2019
Biscuit Production in Turkey by Years
Biscuit production in Turkey dates
back to 1924. However, the sector has
been experiencing rapid development
and modernization for 15-20 years.
The product diversification has been
realized, and more attention has been
paid for scientific and hygienic methods
by employing modern technologies.
EXPORTS
Sweet and sugar added biscuits are the major items in the total exports of
biscuits (97% in 2016) from Turkey.
Turkish Biscuit Exports by Years
Today, there are lots of companies
in Turkey producing various biscuits
in the same quality with its European
competitors. All of the production
units in the sector are private companies
and most of them are located in
Marmara and Central Anatolia provinces.
Production of biscuits in Turkey was
671 thousand tons in 2016.
Export of Turkish Other Biscuits by Destinations
20 FOOD TURKEY January - February 2019
Representatives of 160 food
companies from 33 countries
convened in Bursa for
cooperation
Under the framework of a UR-GE (International Competition
Development) project of BTSO aiming to improve competitive efforts in
international markets for food companies was held in Merinos AKMM
and more than 160 foreign buyers from 33 countries participated in the
event. The event was a part of other organizations held for different
sectors, where more than 500 foreign buyers met with managers of food
companies in Bursa.
In the press conference held before
the event, Ibrahim Burkay, chairman of
BTSO, Bursa Chamber of Industry, informed
about activities they engaged
to reflect the power and richness of
Bursa in the food and farming industries
in international markets. He said,
“We have been emphasizing on UR-
GE projects to improve our productive
powers in certain fields. Today, we
have been starting the forth buying
delegations activity in the food sector.
We hope that the event will be effective
on the efforts of our companies
in the way to increase their export
earnings. About 160 businesspeople
will come together to seek export
opportunities. Among them are buy-
22 FOOD TURKEY January - February 2019
ers from Dubai, the largest wholesaler
of Morocco, Urenfood from England,
Neptun from Azerbaijan and others
from Germany.
Foreign trade and exports are main
power engine for economic development
of Turkey. Bursa is one of the
major provinces in the country that
have an important potential in international
markets. I wish success for all
parties in their efforts to contribute to
our national economy.”
In his address to the press, Alinur
Aktas, mayor of metropolitan city of
Burse, emphasized on the importance
of the city as an important trade center.
He said, “The buying delegation activities
held under the UR-GE project
are highly effective when compared
with similar organizations. I am also
happy that it is held in this Merinos
AKKM and I express my thanks to the
chairman Ibrahim Burkay, assembly
member Burhan Sayilgan and other
members of the committee.”
24 FOOD TURKEY January - February 2019
ZEYTİN, ZEYTİNYAĞI,
SÜT ÜRÜNLERİ, ŞARAP VE
TEKNOLOJİLERİ FUARI
Olive, olive oil, dairy products
wine & technologies fair
6-9 MART
MARCH 2019
Yer / Meeting point:
fuarizmir
DESTEKLEYENLER (SUPPORTERS)
THIS FAIR HAS BEEN ARRANGED ACCORDING TO THE LAW OF 5174 BY TOBB (TURKISH UNION OF STOCK EXCHANGES AND CHAMBERS)
Milkman – a dependable
address in innovative
palate taste in milk
market
Managing the
supply chain
under quality
circle concept from
milking up to the
packaged delivery,
Milkman runs fast
to be a popular
brand in domestic
and international
markets by
investing in product
development.
Having 30 years of production experience
in the food industry and been
serving to millions of people of every
age group in more than 80 countries
in all continents Saray Holding produces
milk and milk products up to
the same standard in its newly established
Milkman Milk Company. Started
to produce on a land of 46,000 sqm
in 2014, the company offers quality,
healthy, dependable and innovative
milk products.
Chairman of Milkman, Samed Ozdag
told us about launching story of their
innovative products.
How was the Milkman born in
Saray Holding and what is the
present position of the brand?
Milkman was established in Karaman
in 2014 to produce milk, ayran, cream,
milk powder and other products by
Saray Holding. As a factory of palate
taste, the modern facilities of the
company transfers the regional natural
flavors to the tables in the world by
offering delicious, lovely, satisfying and
innovative milky products developed
by its R&D team and produced healthily,
hygienically, naturally and efficiently.
Milkman has several certificates for
the products and production processes,
including ISO2200, ISO9001/2008,
BRC and Halal Food and exports its
products to several countries including
Gulf countries and others.
Let us listen to the
development of innovative
milk products from you, the
original source of the story.
What do you want to say
about the new flavors that
you added to your product
portfolio recently?
The new varieties are made of milk
and other fruits, walnut and hazelnut,
26 FOOD TURKEY January - February 2019
all are the ingredients needed for a
healthy diet having vitamins and delicious
flavors. Milkman milk with hazelnut
and Milkman milk with walnut, a
practical solution for healthy life for all
ages, contains D and B12 vitamin, folic
acid, calcium and phosphor that meets
the daily needs of consumption up to
37.5%.
The products are made of milk and
5% of ground hazelnut or walnut that
are processed under sterile conditions.
Chairman of Milkman, Samed Ozdag
How long was the product
development process for
these two products?
It took about one year to develop
both, and the milk with hazelnut is the
first in Turkey. We made this both domestic
and national product by ourselves
from the product technology
up to the formula. Milkman milk with
tahini was the first in Turkey that we
launched it in 2016.
What are the aims of Milkman
for the future?
We keep offering new and innovative
product to the milk industry. Our aim
is to expand the milk and milk products
market with our innovative products
and to get a 7.5 percent share of
market.
January - February 2019 FOOD TURKEY 27
Balparmak
to introduce Turkish
honey in the Middle East
The collaboration agreement signed
with IFFCO, which is one of the
most important players in United
Arab Emirates’ fast-moving consumer
goods industry, will enable Balparmak,
Turkey’s leading honey brand, to be
introduced in the Middle East. Flower
Honey from Anatolia, which is home
to thousands of endemic plant species
and Pine Forest Honey, of which
Turkey harvests more than 90% of the
world’s reserves, along with innovative
products such as Apitera and Honey-
Mix, will initially be available in August
and onwards to consumers in Dubai
at supermarket chains, Carrefour and
Özen Altıparmak
Union Cooperative Society. Speaking
about the collaboration, Balparmak’s
Chairman, Özen Altıparmak, puts into
words, ”Our most important goal is
to increase the recognition of Turkish
honey all over the world. We also
strive to mutually contribute in quality
and taste to our overseas customers
by distributing our products abroad
with the support we get from Turquality.
Our collaboration with IFFCO is
crucial in this endeavor. We will collectively
be introducing Turkish honey to
national supermarkets and to general
traditional stores, as well as to food
service. As the owner of the most so-
28 FOOD TURKEY January - February 2019
Balparmak signed
a collaboration
agreement with
IFFCO, most
important players
in the fast-moving
consumer goods
industry all over the
Middle East. The
collaboration will
make Balparmak
flower and pine
varieties of honey, as
well as innovative
products such
as Apitera and
HoneyMix, available
for sale, first in
Dubai and then
expending into all
other neighboring
countries in the Gulf
Cooperation Council
region.
phisticated and unique honey-specific
laboratory in Turkey, and one of four in
Europe, we will also be progressing to
a very promising and confident future
making Balparmak a global brand.”
Balparmak has been pioneering the
development of Turkey’s honey industry
since it was founded in 1980,
and has remained the industry leader
for many years. With over 300
employees, the company delivers
healthy, natural and delicious honey to
consumers under brand names, Balparmak,
Balkovan (HoneyHive), and
honey derived products, Apitera and
Honey Mix. Balparmak differentiates
itself through the standard of quality
it brings to consumers and leads the
industry in this respect. Balparmak operates
according to international food
safety standards, certified by ISO FSSC
22000 Food Safety Systems and the
BRC (British retail Consortium) Global
Food Standard.
January - February 2019 FOOD TURKEY 29
Teksüt
focuses
on exports
in 2019
“We watch
opportunities
in the Middle
East, the Gulf
region and the
African markets.
Southeast Asian
countries like
Indonesia and
Malaysia also
have potential for
us.”
Teksut, Turkey’s leading dairy products
company, is rapidly expanding its export
network. The company closed
2018 with a growth of 20 percent.
Meeting the year 2019 with the Gulfood
exhibition, one of the most important
meeting points of the food
sector, the company plans to continue
to grow in the export field. We talked
with Teksut Board Member Arda
Aksaray about Teksut’s structuring in
foreign markets.
How was the year 2018 for
Teksut?
We have left behind a volatile and successful
year in 2018. At the beginning
of 2018, we set a 20 percent growth
target for ourselves. We got this target.
Due to the financial fluctuations in the
country it was a difficult year but we
achieved this success by working hard,
not compromising our quality, and increasing
our penetration, exports and
employment. We have a growth of
14 percent, especially on the employment
side. Due to increased business
volume, we have expanded our staff.
Forecasts by the financial markets and
the government about 2019 signal
that the growth for the year will below
those of the past. So we take our
routes by watching the developments
in the country and in abroad. Exports
30 FOOD TURKEY January - February 2019
will be on the agenda. Number of our export markets increased
from 9 to 14 last year; we targeted 20 for the year 2019. We increase
the penetration in the markets we have been in. As of the
year-end data we hope to realize 50% increase in our exports.
How do you evaluate the data about consumption of
milk and milk products?
Milk production is on the rise in the country, growth rate in 2017
was 17%. It seems there will be 10 percent growth in 2018. Consumption
of milk, yogurt and other milk products are growing in line
with growing population but there is still room for further progress.
Annual per capita consumption is about 24 liters, one third of European
countries average. We need to consume more milk as a whole
nation, from 7 to 77 years old.
January - February 2019 FOOD TURKEY 31
How do your preparations go
for Dubai Gulfood fair? Which
product groups do you plan
to exhibit in the fair?
We will be participating in the fair
for the 5th time. Dubai Gulfood is an
important meeting point not only for
the regional businesses but also for
the whole world. About 5 thousand
firms participate in the event which is
visited by 100,000 professionals.
Export is one of the important items
on our business agenda. We have
been exporting for many years but
we expanded our market coverage
more in recent years. Number of
our export markets increased 50% in
2018. The Dubai Golfood has a good
share in this growth. So, we attach
great importance in participating in
this fair. Global food businesses take
their place in this fair and it is possible
to reach every food company and
seller from all over the world. We will
exhibit all the products in the fair that
we sell in domestic market.
Arda Aksaray Teksut Board Member
Which countries do you
target to reach out in the fair?
We have been watching the opportunities
in the Middle East, Gulf region
and African markets. Besides,
the south east Asian countries such
Malaysia and Indonesia bear potentials
for us. Region has a great cultural
variety, and a middle class segment
whose incomes are rising fast.
32 FOOD TURKEY January - February 2019
Seyidoglu Food:
“Our aim is to
export to forty
countries”
Seyidoglu Food,
a halwa and fruit
preserve producer,
introduced its new
products first in
Musiad Fair.
Mehmet Goksu, General Manager
Seyidoglu Food has taken place in
the 8th hall in Musiad Expo fair held
in Istanbul ended on November 24.
Mehmet Goksu, General Manager of
the company, said on the occasion,
“We displayed the fruit preserves,
honey and other varieties for breakfast
tables that we launched in the fair.
There were great number of visitors
on our booth starting from the first
day of the event. We have had several
important business contacts for cooperation
with prospects and buying
delegations coming especially from
the Middle East, Africa and Europe.
The fair run well for us and it was very
productive.”
“As Seyidoglu we have been exporting
to 30 countries and our aim is to
sell our products in 40 countries by
the end of 2019. Presently, we have
four hundred product varieties in our
portfolio, including the honey and other
series for breakfast and our target
is to be the leading brand in breakfast
category. Our new factory in Hadimkoy
Organized Industrial Zone, that
we invested in 10 million TL, will be
operational in the early months of
2019. With this new plant our production
capacity will be doubled.”
34 FOOD TURKEY January - February 2019
Meet key buyers at the Kingdom’s
premier event for the food and
hospitality industry
21 – 23 April 2019
Jeddah Centre for Forums & Events
To book a stand please contact:
thehotelshowksa@dmgevents.com
or call +971 4 4453721
thehotelshowsaudiarabia.com
JOIN YOUR PEERS
Supported by Host venue Endorsed by
Hygiene Partner
Organised by
Gulfood ups
knowledgeexchange
ante
with first-ever
innovation summit
Visionary
speakers from
Beyond Meat, the
UN World Food
Program and
Kellogg’s among
industry stars to
shine spotlight on
‘good food’ and
other industry
touchpoints
Dubai, UAE – Global food sector
power brand Gulfood - the world’s
largest annual food and beverage
trade exhibition – will celebrate its
new ‘The World of Good, The World
of Food’ theme by launching the Gulfood
Innovation Summit, a robust new
conference program, in 2019.
In line with the ‘good’ proposition of its
core theme, the 24th edition of Gulfood
- running at Dubai World Trade
Centre (DWTC) from February 17-
21, 2019 - will see consumer preferences
feature heavily in the Gulfood
Innovation Summit, where three-days
of industry discussion, from February
18-20, and the airing of a global social
and economic outlook for the F&B industry
on its first day.
The Summit will also feature exclusive
question-and-answer sessions with
globally acclaimed chefs, influencers
36 FOOD TURKEY January - February 2019
and industry leaders on the challenges
of introducing breakthrough concepts
to local markets.
“The summit will tackle a diverse
range of issues which are already impacting,
and will continue to effect, the
global F&B industry during this hugely
transformative part of its history,” said
Trixie LohMirmand, Senior Vice President,
Exhibitions & Events, DWTC.
“As an educational forum, the Summit
is a vital learning ground and essential
for those looking to keep up with the
pace of change this sector is currently
experiencing.”
Global talent descends on
Dubai
Keynote addresses on the industry’s
challenges and opportunities and
global food supply will come from
Dr. Bernhard van Lengerich, Board
Member of Beyond Meat and former
Chief Science Officer & Vice-President
of Technology Strategy, General
Mills; and Paul Newnham, Director of
the World Food Programme, United
Nations. A blueprint for the Design of
Good Food for the future, meanwhile,
will be the Summit domain of Dr. Nigel
Hughes, SVP Research & Development,
Kellogg’s.
Elsewhere, incisive success pointers
will be unveiled by some of the biggest
names in the local, regional and international
business with distributors
picking up tips from Bhushant Ghandi,
General Manager of international F&B
January - February 2019 FOOD TURKEY 37
powerhouse Truebell, which is one of
the GCC’s largest independent food
and licensed beverage importers.
Retailers and online
disruptors come to the fore
Retailers will hear how changing consumer
preferences are driving a sector
revolution in a panel discussion aimed
at airing new strategies, showcasing
technologies and ensuring industry
players select the right product mix,
while Yusuff Ali, M.A., Chairman and
Managing Director of retailing giant
Lulu Group will feature on the panel
alongside a senior representative of
hypermarket chain MAF-Carrefour.
Some of the biggest online delivery
channel players will also take to the
Summit stage to give their views on
how the sector will continue to impact
the F&B scene. Deep insights
will come from Anis Harb General
Manager (Dubai) of Deliveroo; Spencer
Price, CEO of Halla I/O; and Toon
Gyssels, Chief Operating Officer, Talabat.
The Summit spotlight will also fall on
Saudi Arabia and Egypt with industry
forecasts being proffered for both
countries.
Gulfood at a glance
Gulfood visitors will discover a show
packed to the DWTC rafters taking
up more than 1,000,000 square feet
with 5,000 exhibitors and 120 country
pavilions vying for business with
the latest F&B produce and showcases
across eight primary market sectors:
Beverages; Dairy; Fats & Oils; Pulses,
Grains & Cereals; Health, Wellness
& Free-from; Meat & Poultry; Power
Brands; and World Food.
Gulfood 2019 is a trade event open
strictly to business and trade visitors.
The show is open 11am-7pm from
February 17 – 20 and 11am-5pm on
February 21.
38 FOOD TURKEY January - February 2019
PANTONE 1795 CVC
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PROCESS BLACK 100%
17 - 21 FEBRUARY 2019
DUBAI WORLD TRADE CENTRE
The world’s largest annual food & beverage
trade exhibition is back for its 24 th edition,
placing innovation and goodness at its core.
See what’s fresh, cool and hot at the only
food event that is truly global.
REGISTER NOW
& PAY AED 420
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OFFER ENDS
7 FEBRUARY 2019
Get your ticket at gulfood.com
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Gulfood Manufacturing
attracts more visitors
from wider geography
Fifth outing for
annual production
platform witnesses
growth in
geographic visitor
footprint
Dubai, UAE – Gulfood Manufacturing
2018, the fifth edition of the
region’s biggest food industry processing
event - witnessed a major
expansion of the annual show’s
visitor geographic footprint across
continents, further cementing its position
as a gateway to Africa – one
of the world’s major global growth
markets.
Key players among the 35,000-strong
turnout of visiting industry professionals
from 160 countries, revealed
that commercial potential evidenced
by African buyers had delivered an
unexpected, yet welcome, windfall
over the three-day show, which
ran November 6-8 at Dubai World
Trade Centre (DWTC).
For global sector leader International
Flavors & Fragrances Inc. (IFF),
which leveraged an experiential display
to attract high levels of interest
on its first Gulfood Manufacturing
outing, the show’s ability to unearth
intercontinental opportunities made
40 FOOD TURKEY January - February 2019
the long journey to Dubai worthwhile.“The
effect of our multi-sensorial
experience room, where we
tried to re-imagine the future of
food to foresee what changes might
be and how they might translate
into today’s F&B world, was certainly
the highlight of our participation,”
said IFF’s Mamdouh Seoudy, Business
Development & Marketing Manager
Middle East & North Africa. “We
were thrilled with the commercial
potential we generated and the diversity
of new buyers we were able
to meet. The geographical diversity
of visitors was especially noticeable
for us, with Sub-Sahara Africa delivering
a great and unexpected representation.
The size of the event, the
number of visitors, and the quality of
exhibitors and content was beyond
our expectations.”
IFF’s ringing endorsement was underpinned
by other mainline exhibitors,
who all reported a significant
uptick in on-the-floor business compared
with the 2017 event.
Dohler, the global technology-driven
ingredient, systems and solutions
provider, reported a 15 per cent
first-day upswing in lead generation
with the quality of leads leaving the
company’s MENA Regional Project
Manager Gayatri Vivek Damle,
“most impressed.” German smart
processing solutions provider GEA
added that the 2018 show proved
invaluable in reaching new prospects
with Branding and Advertising
Director Stefan de Roo celebrating
actual early-show signed deals.
“Half way through the show we’d
nearly met out targets,” he said.
The breadth and speed of buyer response
came as no surprise to show
January - February 2019 FOOD TURKEY 41
organizers DWTC, with the 2018 edition
taking on the mantle of ‘Future in Focus’
for the global food processing and distribution
industry which is on the cusp of a
major disruptive overhaul.
“The show has huge industry appeal as
it hosted a spread of international breakthrough
technologies which are set to
reshape a sector, which is racing to meet
seismic changes in consumer demand
and driving the 4th industrial revolution
efficiency to heighten competitiveness,”
explained Trixie LohMirmand, Senior Vice
President, Exhibitions & Events Management,
DWTC.
“Across the globe, every serious industry
player acknowledges the need to keep
abreast of the new sector dynamics and
that investment for competitive advantage
is now non-negotiable. The upsurge
in interest from Africa is attributed to the
huge investment upswing under way on
the continent to optimize its agricultural
potential and the fact that Dubai is a gateway
to this vast market with daily flights
to most African nations being only around
four-hours and with freight sea-lanes easily
accessible from Jebel Ali port.”
42 FOOD TURKEY January - February 2019
The net result was a show which morphed
into a ‘laboratory of the future’,
with Gulfood Manufacturing’s 1,600
exhibitors from 60 countries applying
cutting-edge innovation to a range of
critical industry issues, from improved
food safety and traceability systems, to
food waste, improved yields, labor scarcity
and shifting consumer preferences.
All these key issues were aired at
show’s associated ‘Food Tech Summit’,
which ran on November 7 and 8 and
blueprinted the Factory of the Future
by exploring next-gen technologies,
including artificial intelligence, digitalization,
the Industrial Internet of Things
(IIoT), automation, robotics and blockchain
transformation.
“The future-themed content of the
conference, and the wider show, provided
an enormous pull, with the
conclusion being that for this industry
the future is quite literally here today,”
said LohMirmand. “Our history of value-add
show features continued with
new-look innovation demos and tours.”
The innovation demos ensured that
visitors - including some of the 2,000
C-level executives who were hosted
on a Big Buyers program – received
deep insights into the progressive technologies
on offer. The tours took in the
show’s five dedicated sectors: Ingredients,
Processing, Packaging, Automation
& Controls, and Supply Chain Solutions.
“This is an industry which is at the vanguard
of national priorities and the 4th
industrial revolution practices. With regional
players keeping a close watch on
global developments, we are committed
to ensuring Gulfood Manufacturing
reflects a sector where the pace of
change in massively outstripping that of
many other manufacturing segments,”
concluded LohMirmand.
Gulfood Manufacturing returns to
Dubai World Trade Centre from 29-31
October 2019.
January - February 2019 FOOD TURKEY 43
Pastazym PD
greatly
improves
the cooking
tolerance of
pasta.
Greatly reduced
stickiness, even
when low-protein
wheat varieties are
used
Ahrensburg – Pasta tends to stick
together quickly if it is cooked or
kept hot too long. The quality and
therefore the cooking tolerance of
the pasta suffer consider-ably, especially
when low-protein flours are
used. In Pastazym PD, the Ahrensburg
flour expert Mühlenchemie
has developed a new enzyme system
that ensures ex-cellent cooking
stability of the pasta even under
extreme conditions. Not only
does this have a positive influence
on consumers’ purchasing decisions;
above all, it proves extremely
useful in the food service sector.
“Clean label”
solution for better
cooking stability
The optimal raw material for producing
high-quality pasta is hard
wheat, but fluc-tuating wheat
qualities, restricted availability and
unstable prices are increasingly
causing pasta manufacturers to
resort to soft wheat or mixtures
of hard and soft wheat. Pasta with
this composition has considerably
less tolerance in respect of cooking
times, and the desired al dente
bite of the pasta is lost. Just a small
amount of Pastazym PD – 40 g per
100 kg flour – extends the cooking
time to as long as 20 minutes
and ensures a pleasant mouth feel
as well as reducing the stickiness
44 FOOD TURKEY January - February 2019
of the cooked pasta. Mühlenchemie’s
innovative enzyme was first
used at high altitudes, where the
re-duced air pressure lowered the
boiling point of the water. This in
turn increased the cooking time
for the pasta. With Pastazym PD, it
was possible to achieve acceptable
quality in spite of prolonged cooking
times of up to 20 minutes, with
a significant difference as compared
to untreated pasta.
The use of Pastazym PD is also
of interest to pasta manufacturers
who supply com-panies in the
food service and restaurant sectors;
these are than able to guarantee
their customers uniformly high
quality in spite of long standing
times and fre-quent re-heating of
the pasta.
Pasta manufactured with the addition
of Pastazym PD is classified
as a “clean label” product and does
not require adjustment of the label
declaration – a fact that makes it
particularly attractive to consumers.
January - February 2019 FOOD TURKEY 45
Optimal
manufacturing
for necessities
of the sector by
Aks Cooling
Aks Cooling
renders services for
various sectors and
excels in machine
production and
export.
Aks Cooling is one of the prominent
names in the Turkish drying and dehumidification
machines sector. We
asked Merve Arda, Manager of AKS
Cooling, the success story of the company:
When and how was AKS
Cooling founded?
Our firm was established under the
name of Aks Cooling as a private
company in the field of
air conditions sales and services
in 1996. It performed
as a dealer and after sale
service of a lot of brands.
Our firm gained legal
entity status under
the name
of “Aks Klima
Sogutma ve
Gida Sanayi” in 1998 as a result of its
growth.
While at the same time, we started
manufacturing of dryer and dehumidification
machines manufacture that
were required by the Turkish industry
to meet demands. We offered of all
these industrial machines to the Turkish
sector by registering under the
umbrella of Aks Cooling brand.
Which sectors do you
serve? Could you detail your
industrial dryer machines?
We render services for various sectors
such as the food industry (vegetable
and fruit drying, dried fruits, chocolate
and confectionery), the maritime sector
(lazaret and ship’s stores, to prevent
the corrosion in electronic ma-
46 FOOD TURKEY January - February 2019
terials, to store moisture-sensitive raw
materials and shipping) construction
industry (for plaster and concrete drying,
jamb and decoration in stores, museums,
libraries, etc.) and the printing
sector (paper drying, power presses
and moisture measurement). Our machines
are used in these sectors confidently
for drying various materials.
What kind of machines do
you have? Which foods are
suitable for your machines?
What do you want to say
about your production
capacity? Could you mention
about quality standards of
your machines?
Our machines are divided into two
groups as carpet and food dryer
machines. All of our productions are
manufactured at ISO 9001 standards.
We have machines addressing to the
needs of customers with different
ranges as M2 and measures. We received
positive feedbacks from our
references in the food industry. We
work on various products such as
mushroom, tea, tomato, apricot, grape,
dog food, etc.
What are the main principles
of AKS Cooling in production?
We are a family-owned company. Our
main goals are working hard in good
and bad times for success of our company
and our essential principle is to
maximize the customer satisfaction in
production.
Which countries do you
export and what are your
target markets?
We think that exporting is important
and it takes part among the targets
of all companies. We, as Aks Cooling
family, export to 33 countries. We be-
January - February 2019 FOOD TURKEY 47
lieve that we will increase the number
of our export markets and volume;
we work hard in this direction.
What do you do to promote
your firm and products to
your prospective clients
clientele?
Participating in fairs is our first priority.
We place importance on using social
media efficiently. Besides, we make
promotion by calling our customers
to make one to one discussions.
Which fairs shall we see Aks
Cooling at home and abroad
this year?
We attend most of the domestic
shows. We took part in Hannover
Messe International Industry Fair last
year. We will participate in Global
Clean Expo, which will be held at Lütfi
Kırdar International Convention and
Exhibition Center, 21-22-23 February
2019.
What are your current
projects and aims?
Primary aim of our R&D studies is to
gain maximum benefit with minimum
energy. We develop our machines
that we produce at this direction. Our
goals are to make our presence felt
at home and abroad and to provide
service in this industry with our quality
and customer satisfaction.
Do you have any new
investments set recent times
and do you have anything
for us to underline in the
interview?
We developed a new universal software
design that can dry every
product and can be operated with
electronic, solar, steam and break gas
powers, all in one single device working
with minimum energy.
48 FOOD TURKEY January - February 2019
Nem Alma ve Kurutmada
Çözüm Ortağınız...
İkitelli Organize Sanayi Bölgesi
MUTSAN Mutfakçılar Sanayi Sitesi
M Blok No : 40 Başakşehir / İSTANBUL
www.akscooling.com
info@akscooling.com
Russia to double tomato
imports from Turkey
Russia’s Agriculture Ministry is planning
to double the quota on tomato
imports from Turkey to 100,000 tons
a year, the Interfax news agency reported,
citing a draft decree.
Russia, which is Turkey’s largest market
for tomatoes, halted imports due to a
crisis that began after Turkey downed
a Russian fighter jet for violating its airspace
in November 2015.
In January 2016, Russia banned imports
of Turkish fruits and vegetables,
including tomatoes, oranges, apples,
apricots, cabbage, broccoli, mandarins,
pears, peaches, cucumbers, plums,
strawberries, onions and cloves. It also
banned the imports of poultry and related
products.
However, Russia
relaxed the trade
sanctions on Turkey
during the
summer of 2017. It
lifted a ban on vegetable
imports from
Turkey in November
2017 after a rapprochement
between the two countries
and Russia agreed to import
up to 50,000 tons of Turkish tomatoes
annually.
50 FOOD TURKEY January - February 2019
Turkey -
undefeated
champion
of flour
exports
52 FOOD TURKEY January - February 2019
Realizing 30% of the
11 million tons of flour
trade of the world
and unchanging
name of the peak,
Turkey strengths its
solidarity with Turkish
Flour Industrialists'
Federation (TFIF).
January - February 2019 FOOD TURKEY 53
Pointing out the importance of
Turkey in the flour industry with its
words “Turkey is an energy bridge
on the wheat export,” Eren Günhan,
Chairman of the Board of Turkish
Flour Industrialists’ Federation
talked about market share of Turkey
and activities of TFIF.
Could you mention about
the building stones of
Turkish Flour Industrialists’
Federation, one of the biggest
business world organizations
of Turkey?
One of the first geographies where
wheat is grown, Turkey paved the
way for development of the flour
industry. Although the old water
mills were replaced by mechanization
with the proclamation of the
republic but the mechanization in
this sector could not be realized
until 1960s. After then incentives
increased in 1980s, the flour sector
got its share. The number of flour
factories increased and various re-
Ton
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
TÜRKİYE BUĞDAY ÜRETİMİ
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
TÜRKİYE UN İHRACATI (ton)
2014 2015 2016 2017 2018
54 FOOD TURKEY January - February 2019
gional associations were founded. As
a result of common decision of the
industry leaders with the thought
that it would be inefficient the activities
of small associations, Turkish
Flour Industrialists’ Federation (TFIF)
was established by merging of 9 associations
in 2005. 320 of the 457
members is the manufacturer, the
association today represents 85% of
the sector.
What do you say about
mission and responsibilities
of Turkish Flour Industrialists’
Federation?
The job definition of the federation
is to fulfill the obligations related to
the flour production process such
as health and quality. As well as the
quality of the flour, its public awareness,
the public and the public relations
and doing studies related to
them are among the main objectives
of our federation. In this direction,
we carry out various projects. We
can say that our most important activity
in this context is our congress
work organized in Antalya every
year in March / April. This year the
15th of our congress will be held.
Eren Günhan
Chairman of the Board of Turkish Flour Industrialist' Federation
Our congress started with 300 delegates
at the beginning and there
were more than a thousand delegates
last year. Not only our members
but also other shareholders
from other industries participate in
our congress. Among the participants
are suppliers, baggers, wheat
importers, flour milling machinery
manufacturers, pesticide firms, and
other shareholders that offer transportation
and port services. In principle,
we decided on a theme each
year for the congress to take on the
agendas. This year, our 15th International
Congress and Exhibitions
(TUSAF) will convene on the theme
of Global Trade and Licensed Warehousing
from 25th to 28th April.
January - February 2019 FOOD TURKEY 55
Buğday İthala4
Un İhraca4 Buğday Karşılığı
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
What is the total production
amount of our country that is
called as a wheat silo?
We produce an average of 20 million
tons annually. Fluctuation in agriculture
depends on climate conditions
and the situation of cultivation
sites. Fertilizer, soil analysis and certificated
seed production affect on
the agriculture. There is a horizontal
integration almost 20 million tons in
our country and the consumption
is nearly 19 million tons. The more
wheat import leads the way to the
more flour exports.
What is the world ranking
of Turkey about the flour
export?
Turkey ranks top in flour trade
and Kazakhstan comes next. Turkey
meets 3.5% of total flour trade of
11 million tons having 30% market
share. Difference between Turkey
and Kazakhstan is that Kazakhstan
has its own power of farming of
wheat. Among the countries Kazakhstan
exports flours are neighboring
Afghanistan, Uzbekistan and
Turkmenistan. We export flour to
more than 100 countries. Iraq and
Syria have important positions in
our exports. Thanks to its geographical
position, Turkey has a good share
in the countries namely Sudan, Angola,
Somali, Madagascar and Philippines.
Annually 70 million tons of
wheat is consumed.
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
2,000,000
1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
2013 2014 2015 2016 2017 2018
TÜRKİYE
There is no wheat production in Indonesia
and Vietnam. Egypt has 10
million of production and 100 million
people. Turkey is located at the
crossroad of the countries that have
surplus and deficit for wheat. It can
be said that Turkey is like an energy
bridge for wheat trade in the world.
What are the general
hardships encountered in the
flour exports?
Flour is a product while wheat is
a commodity. You can store wheat
KAZAKİSTAN
ÜLKE BAZINDA UN İHRACATI
Irak Suriye Sudan Angola Somali Madagaskar Benin Filipinler
2017 2018/10
for three years without processing,
but when it is converted to flour,
its shelf life diminishes by 6 months
because the wheat is more qualified
than flour. Flour can be stored and
transported as easy as copper and
silver. You cannot load flour in container
and you have extra costs for
packing and bagging and others. It is
impossible to mix with other products
again and get them back later.
For this reason, wheat trade in the
world is more common than flour
trade volumes. In the end, Turkey
56 FOOD TURKEY January - February 2019
has a mission to act a bridge in this
regard. So, we are the first in flour
exports in the world.
What would you say about
machine investment and
technological developments in
the flour industry of Turkey?
The growth of flour milling productions
and capacities has become an
important dynamism behind the development
of machinery industry in
Turkey. There was no national supplier
of flourmills by the 80’s. There
were only a few firms producing
parts for those machines. The industry
was conquered by Germans and
Italians. In line with the growing demand
for the establishment of factories
its supplier industries have also
been developed.
The manufacturers of flour milling
machinery in Trace, Antep, Eskisehir
and Corum produce synergy by cooperating
among themselves. Brand
image for these firms will emerge in
the future. They have product qualities
up to the world standards in
their efforts both in supply and in
production and in product varieties.
We are ahead of most of the countries
in European Union.
How is the quality and
diversity of flour produced in
Turkey?
The diversity dominates in the European
because the demands are that
way. We are an expert in industrial
products and bread types but we
are not experienced in none-wheat
products. I think that if the European
Union market were open to Turkey,
our country would be developed in
this area.
January - February 2019 FOOD TURKEY 57
Food Exporters
increased their target
in the Russian market
The food industry, leaded by the Agriculture
and Forestry Minister Dr. Bekir
Pakdemirli, visited Russia, which is the
sole country considered as the target
market of all exporting industries in
Turkey, for settlement of problems experienced
in exportation operations.
In a 9-month period, the Turkish food
industry exported food items worth
610 million dollars to Russia and the
goal in exporting to Russia is to exceed
1-billion dollar limit.
The Agriculture and Forestry Minister
Dr. Bekir Pakdemirli presided at the
Turkish Delegation at the Turkish-Russian
Federation 2nd Term Agricultural
Executive Committee Meeting and he
had discussions with the Russian Federation’s
Agriculture Minister Dimitri
Patrushev and other officials for improvement
of agricultural cooperation
and trade between Turkey and Russia.
An Agriculture Business Meeting was
held at the Russian Federation’s Ministry
of Agriculture with the Agriculture
58 FOOD TURKEY January - February 2019
and Forestry Deputy Minister Mehmet
Hadi Tunç and the Russian Federation’s
Deputy Minister of Agriculture
Sergey Levin and businesspeople.
The problems encountered at the
Russian customs during exportation
of Turkish food items to Russia were
discussed at the meetings and then
both parties expressed their constructive
approaches towards settlement
of these problems.
The Aegean Fresh Fruit and Vegetable
Exporters’ Association Chairman
Hayrettin Uçak, Aegean Olive and Olive
Oil Exporters’ Association Chairman
Davut Er, Aegean Dried Fruits
and Products Exporters’ Association
Vice Chairmen Mehmet Ali Işık and
Gürcan Şen, Aegean Dried Fruits and
Products Exporters’ Association Board
Member Nejat Almış and Supervisory
Board Member Erkan Geyik, Aegean
Fresh Fruit and Vegetable Exporters’
Association Board Member M. Ata
Özdemir and the Aegean Aquatic
and Animal Products Exporter’ Association
Supervisory Board Member
Haluk Taktak represented the Aegean
Exporters’ Association on the delegation
organized by the Agriculture and
Forestry Minister Dr. Bekir Pakdemirli
for visiting Russia.
The goal in exporting food
items to Russia is exceeding 1
billion dollar
The Aegean Fresh Fruit and Vegetable
Exporters’ Association Chairman
Hayrettin Uçak reported that Tur-
January - February 2019 FOOD TURKEY 59
key exported food items worth 610
million dollars to Russia in 2018 and
the fresh fruits, vegetables and products
industry accounts for 423 million
dollars of it and reminded that the
Russian customs have recently started
to keep Turkish food items for unnecessarily
longer periods but some
improvements were discussed during
the visit in Russia for overcoming
these problems; he noted that Turkey
will try to export food items worth
over 1 billion dollars to Russia following
the actions to be taken in the upcoming
period.
The Aegean Olive and Olive Oil Exporters’
Association Chairman Davut
Er highlighted that their goal is to
make Turkey the second leading producer
in the world by 2023 with olive
oil production of 650 thousand tons
60 FOOD TURKEY January - February 2019
and the leader producer with table
olive production of 1 million 200
thousand tons and he added that they
consider Russia as a significant option
to transform surplus olive and olive oil
production in Turkey into added value.
“We want to improve the power of
our olive and olive oil industries in the
Russian market. For this purpose, we
will have Sectoral Trade Delegation
and Procurement Delegation Organizations.
For us, it was a fruitful business
trip” said Mr. Er.
The Aegean Dried Fruits and Products
Exporters’ Association Vice Chairman
Mehmet Ali Işık noted that they want
to increase the volume of dried fruit
and organic product exportation to
Russia and they plan to organize a
“Sectoral Trade Delegation” for Russia
through the recently launched Development
of International Competitiveness
Project (URGE).
Exportation of food items
to Russia increased by 31
percent
In 2018, Turkey exported products
worth 2 billion 497 million dollars
to Russia during the period between
January and September and the food
items account for 610 million dollars
of this exportation volume.
Our general exportation to Russia
increased by 41 percent and the increase
in exportation of food items
was recorded as 31 percent.
The fresh fruits and vegetables industry
marked a highest total of exportation
to Russia; 417 million dollars
and it is followed by the automotive
industry with 342 million dollars. The
chemicals industry and garment industry
followed these industries with 283
million dollars and 204 million dollars,
respectively.
January - February 2019 FOOD TURKEY 61
Kaya Çiftligi focuses
on exports in 2019
Kaya Çiftliği, which produces white
cheese, fresh cheddar cheese, butter,
yoghurt and different cheese varieties,
collecting the results of restructuring
process and the importance of the
brand investment in 2016 and took
the growth rate to 60-70%. The brand,
which primarily develops its investments
in automation, has increased its
employee training and human quality
by over 120% of its targets for 2018.
In 2018, Kaya Çiftliği reached more
than 100 branches in 22 provinces
and will continue its restructuring in
2019 as well. Zülfikar Kaya, Chairman
of Kaya Çiftliği said, “We have the opportunity
to make our store managers
more qualified with new software, to
keep their own stock, to protect and
to follow up, to see the data online
from our center. We developed our
control area by empowering a wider
domain and more people, which in
2018 made us profit.”
62 FOOD TURKEY January - February 2019
Kaya Çiftligi
restructured its
annual growth
rate of 10-20
percent and
increased it to
60-70 percent in
2018. With this
situation it’s over
the target 120
percent for 2018.
In 2019, the brand
will increase its
investment in
technology and
will concentrate
more on foreign
targets.
Zülfikar Kaya Chairman
Expands to Dubai
“We will open new branches in 2019,
but our franchise conditions will be
solid compared to the previous years.
Every day 20-25 franchise demand
is coming, and only 5 percent of the
evaluations are taken “ said the Kaya
Çiftliği’s Chairman Zülfikar Kaya, in the
period ahead they will give weight to
exports continued as follows: We have
already delivered to Kuwait and Qatar.
We are preparing to enter Dubai.
We prefer to be in international chain
markets through our main distributor
and not with franchise abroad.
January - February 2019 FOOD TURKEY 63
Chinese investment
potential continues to
focus on agribusiness
sector in Turkey
China is keen to
import fruits and
vegetables from
Turkey. Cherry
imports from Turkey
and the Shanghai
Food port can be
entry points for
Turkish cherries to the
Chinese market.
As one of the first and largest direct
investors, China’s interest in Turkey is
increasing while the potential for cooperation
grows.
A delegation of Turkish business people
led by the International Cooperation
Platform (UİP) held meetings in
Shanghai. The organization recently
established an office in Shanghai and
solidified the investment bridge between
Turkey and China.
Moreover, Turkish and Chinese investors
who plan to carry out investments
in Turkey and China came
together at a meeting in
Istanbul organized by the
UİP. Executives from SHMY
HealthDigit and
Shanghai
Le Wei
Info-Tech
and China’s Agricultural
Education
Development Center Director
Zhimin Yan participated
in the meeting. The organizations
reportedly expressed the will to
evaluate investment opportunities
in mining, agriculture, health
and fishing sectors. The executives
of SHMY HealthDigit and Shanghai
Le Wei Info-Tech told that they are
interested in cooperating with Turkish
investors in the electric bus, health,
greenhouse cultivation and solar power
areas and they are keen to import
fruits and vegetables from Turkey. They
said that cherry imports from Turkey
and the Shanghai Food port can be
entry points for Turkish cherries to
the Chinese market. “We want to position
Turkey as a hub and sell Chinese
products to European, Near Eastern
and Middle Eastern markets.
The Belt and Road project that was
launched by Chinese President Xi
Jinping in 2013 has enabled access to
reach Chinese investors and gave a
boost to Chinese investments in Turkey.
UİP Chairman Cengiz Özgencil emphasized
that Turkey is an attractive
country for foreign investors and noted
that UİP works to bring together
Turkish and Chinese investors and expand
their ties.
The bilateral trade between Turkey
and China was recorded at $28 billion
in 2017 and Turkey’s imports from the
country totaled to nearly $26 billion.
Chinese firms that have been operating
in Turkey’s logistics, electronics, energy,
tourism, finance and real estate
sectors are expanding their businesses
in the country. With the entry of Bank
of China and Industrial Commercial
Bank of China (ICBC), the flow of
Chinese companies into Turkey has
accelerated and also expanded into
the e-commerce sector in the recent
period. The number of Chinese firms
operating in Turkey had neared 1,000
by April, according to data from the
Economy Ministry.
66 FOOD TURKEY January - February 2019