Creative HEAD February 2019

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In print•online•everywhere!

£4.50 FEBRUARY 2019

Passion

Ambition

Fulfilment

Expertise

Teamwork

Let’s celebrate!


The professional

difference

BOX COLOUR…

MOBILE HAIRDRESSERS…

YOUTUBE TUTORIALS…

WHY SHOULD A CONSUMER SPEND THEIR TIME AND MONEY IN A HAIR SALON?

THE ANSWER IS, THE PROFESSIONAL DIFFERENCE. BUT WHAT DOES THAT

ACTUALLY MEAN?

It means learning all the time – and paying it forward. New techniques, products and

information arrive Every. Single. Day. And passionate stylists absorb it all! Let’s face it –

seasoned hairdressers are some of the best people to learn from; they offer encouragement

and understand the difficulties younger people face in the industry because they were once

there too. We’re in it together.

It means that magical makeover moment... Watching your clients transform... Is there anything

better than that spine-tingling moment when the cape is twirled away and they really see

themselves, see what you have achieved? You watch as their self-confidence skyrockets;

they’re in awe of what your hands have created. You live for these moments, and you get

them, every day.

Remember that teacher who wrote you off? Thought hairdressing was for the kids who

couldn’t do anything else? Well, look at you now! A colour and texture expert with an in-depth

understanding of chemistry. A cutter so precise you can slice a right angle blind-folded. An

avant-garde interpreter who can reference art history with aplomb. Success in the hairdressing

industry requires extensive knowledge in a multitude of areas. You know the colour wheel like

the back of your hand. You’re a genius; day in, day out.

At L’Oréal Professionnel they continually ‘push the pro’ to elevate and showcase this wonderful

industry we all work in. The years of training. The expertise. The skills in those hands. The

ideas in your head. THIS is the professional difference... and what a difference it makes!

Let’s celebrate it. Together…


CREATIVE HEAD PARTNERSHIP

HARI SALEM, HARI’S, LONDON

“I’m quite shy but hairdressing has

taught me to interact with people on

all sorts of levels. It’s allowed me to be

creative, and it’s also allowed me to

be myself. I’ve never felt I needed to

behave a certain way…”

Fulfilment

CHARLES WORTHINGTON MBE,

CHARLES WORTHINGTON SALONS, LONDON

“Being a hairdresser is about fulfi lling

a creative dream. Working in an

industry that’s full of vibrant, creative

characters means you live your life in

a really fun, fulfi lled way.”

#WeAreLOrealPro


KEN PICTON, KEN PICTON SALON, CARDIFF

“Being a hairdresser is one of the

most incredible jobs you could have.

I came into it by default, and from the

moment I entered I was mesmerised.

I’ve been hairdressing for more than

Passion

half my life now – that’s testament to

what a great job it is!”

PAUL DENNISON, KEN PICTON SALON, CARDIFF

“My career has seen me standing

onstage in front of 3,000 people in

Barcelona, but I also love the buzz of

nailing a new look on a client – for me

that’s a career highlight I get every day.”


CREATIVE HEAD PARTNERSHIP

PAUL EDMONDS, PAUL EDMONDS, LONDON

“The salon professional difference is

what it’s all about. It’s years of training

being delivered in the form of the very

best information for the client, and

surrounding them in an environment

that nurtures people and makes them

feel good about themselves.”

#WeAreLOrealPro


MAI HA, TREVOR SORBIE, MANCHESTER

How long have you been a hairdresser?

I’ve been hairdressing now for 21 years.

What makes you proud to be a hairdresser?

The ability to transform people and make them feel good

about themselves.

Why should clients come to the salon to get their hair done,

rather than do it at home?

Not only are hair stylists on point with the latest trends, they also

have the skill set to create a look that will suit each individual that is

truly bespoke.


#WeAreLOrealPro

CREATIVE HEAD PARTNERSHIP


Expertise

KATHRYN DARTNELL, HARINGTONS, WINCHESTER

“It’s really important, as a hairdresser, to have great

communication. From the moment you come into contact

with your client you need to extract as much information as

possible, about their lifestyle, their personality, what’s going

to work for them in their life practicality-wise… It’s important

to understand their specifi c needs because each head of

hair you create is an advert for your work.”


CREATIVE HEAD PARTNERSHIP

MATTHEW CURTIS, MATTHEW CURTIS

HAIR, LONDON, STAFFORDSHIRE &

THE COTSWOLDS

“Going to the salon is an

experience, it’s a journey.

It’s a relationship with your

hairdresser, it’s a cup of coff ee,

it’s about talking about your

problems and your issues, but

also about your goals and how

you want to feel and look. The

salon is all-encompassing. It’s

an escape, and an opportunity

to become the person you

want to be.”

JORDAN GARRETT, HERSHESONS, LONDON

“If you’re the kind of person who

thinks outside the box and doesn’t

like colouring inside the lines, then

hairdressing is for you. I love the fact that

you never know what’s coming next, or

where your next job will take you.”

#WeAreLOrealPro


INDIA & JASON MILLER, CHARLIE MILLER

HAIRDRESSING, EDINBURGH

“The salon experience is both unique and

essential because of the professionalism,

the training and the quality that we provide.

It’s also about the human contact. For us,

it’s about the potential to give something

incredible every hour of the day when

we’re behind our clients. It’s about creating

magical experiences for people.”


NEVILLE TUCKER, NEVILLE

HAIR & BEAUTY, LONDON

“One of the most

wonderful things about

being a salon owner has

been the ability to train

others. To watch someone

go through the whole

process, from being a

shampooist to learning

the craft and then going

on to open up their own

salons… For me, that’s

something very special.”

CREATIVE HEAD PARTNERSHIP

Ambition

#WeAreLOrealPro


SARA HOLMES, CO-OWNER,

STUART HOLMES, CHELTENHAM

How long have you been in business?

15 years. The time has flown and it has been an

incredible journey so far.

What about your business makes you most proud?

All of it, really! When we started there were just three

of us in this huge building – everyone thought we were

mad! We have taken the whole journey step by step

and grown and developed gradually over the years.

I love the fact that if something doesn’t work we can

change it and that we are always learning – in fact, we

never stop learning. I am hugely proud of the supertalented

team we have: some have been with us since

the beginning and are incredibly loyal and passionate

about the salon and what we do. Some are ‘home

grown’, having started their journey as apprentices, and

are now talented stylists and colourists working hard

to achieve their dreams. And then all the other amazing

members of ‘Team Holmes’, who work hard to deliver

incredible hairdressing and keep and exceed the great

reputation we have earned over the years. Running a

business is not easy and there are always challenges

along the way – but with hard work, a great team and

determination, goals and dreams can be achieved.

How important is the professional difference?

Isn’t it always better to be looked after by a team of

experts? Not only do people receive excellent quality

of hairdressing in a salon, they will also enjoy the whole

experience – from a cappuccino on arrival to a great head

massage and the right products to suit them AND they

leave the salon looking great and feeling amazing. You just

can’t compare that to sitting at home on a kitchen chair

washing your hair over the bath!

Describe the salon experience you offer your clients

My background is from the hotel industry, so we have tried

to blend some of my experience into the salon journey.

Firstly, parking is available for clients to reserve in advance

and the red carpet is always immaculate to greet them

as they enter the building. We have a reception for our

clients to ‘check in’ and ‘check out’ and a stunning lounge

where they can relax before their appointment and enjoy

the library of portfolio books while sipping a glass of fi zz or

enjoying a cappuccino prepared by our very own full-time

barista. That’s all before they make it up the stairs to the

salon with huge fl oor-to-ceiling windows overlooking the

Town Hall, with spacious styling sections and a comfy area

to relax while hair colours are developing. Our attention

to detail is second to none – we have phone chargers,

reading glasses and will also run errands for clients while

they are with us, from buying sandwiches to posting

letters! Our team here is like one big family, as clichéd as

that may sound, and the clients love their time with us.

To us, an amazing hair cut and colour is to be expected

and it’s everything else that makes clients’ time with us

even more enjoyable.


#WeAreLOrealPro

CREATIVE HEAD PARTNERSHIP


PAUL PERCIVAL, PERCY & REED, LONDON

“I love the salon. If you go into a buzzy

salon it’s the best place to be. It’s the

energy! Not just the energy of people

feeling great about themselves, it’s the

amazing cocktails, the snacks, the great

music... There’s not many places that are

better to hang out in than a salon!”

ADAM REED, PERCY & REED, LONDON

“I get to do what I love every

day. I love creating, I love

meeting people – my client, my

team, a model, a celebrity – I

love creating hair. I love looking

at hair. I love hair colour. There

is nothing about hair that I don’t

love, and there is nothing about

being a hairdresser that I don’t

love every single day.”


CREATIVE HEAD PARTNERSHIP

ANDREW MULVENNA, ANDREW

MULVENNA, BELFAST

“The professional

difference – there’s

nothing like it. It involves a

skilled professional, who’s

there to discuss and filter

ideas and translate them

into reality. It’s an art that

cannot be imitated, and

it’s so important in this

digital age where people

are bombarded with so

much choice.”

COS SAKKAS, TONI&GUY

“Being a hairdresser

is my life, the reason

why I wake up in the

morning. It’s given me

such an amazing career;

I’ve met lifelong friends

and travelled the world.

But I’m also fulfilled by

what I do every day –

by making my clients

feel super-happy, by

educating people from

all over the world and

by watching them

grow and become the

hairdressers of the future.

It’s everything I’ve always

dreamed of.”

#WeAreLOrealPro


LEE NASH-JONES, NASHWHITE, WARWICK,

LEAMINGTON SPA AND STRATFORD-UPON-AVON

“As an apprentice I learned patience and

I gained in confi dence. And now, as a

business owner, it’s my opportunity to

give back those qualities that I picked up

in the early stages of my career. It’s about

more than being a hairdresser now, it’s

about quality of life.”

Team

ROB WHITE, NASHWHITE, WARWICK,

LEAMINGTON SPA AND STRATFORD-UPON-AVON

“For me, being a hairdresser is more

than just doing hair. It’s about having

the opportunity to impact on people’s

lives, whether that’s my clients or my

staff . My proudest moments are when

I see our team working with empathy,

respect and courtesy with our clients

and seeing them forge those bonds and

relationships that mean those clients will

then return again and again to the salon.”


CREATIVE HEAD PARTNERSHIP

DYLAN BRADSHAW, DYLAN BRADSHAW, DUBLIN

“I’m 30 years doing this, and started off

in a very basic community salon, but it’s

funny where the journey takes you. I’ve

worked for Vogue magazine, I’ve worked

at The Oscars, I’ve worked on music

videos all over the world, but I still love

the interaction with the client and the

team in the salon.”

#WeAreLOrealPro


CATHAL WALSHE,

MARBLES, HUGH

CAMPBELL HAIR GROUP,

IRELAND

How many years have you been

in hairdressing?

20 years! How did that happen!

Describe the job satisfaction you get

from your role

I’ve always enjoyed what I do, so I love

that my current role as creative director

now extends to pushing the boundaries

of what the Hugh Campbell Hair Group

can do. It’s brought my job satisfaction

to a whole new level. There’s no better

feeling than seeing a client leave the

salon happy with a bespoke colour and

cut tailored to their individual vision and

needs. In the same way that fashion

designers use moodboards, we listen to

the client, think about the manageability

of their hair at home and then work with

them to make that vision a reality. There

is immense job satisfaction in seeing

that process come full circle.

CREATIVE HEAD PARTNERSHIP

Why should clients come to the salon

to get their hair done, rather than do it

at home?

The simple answer is quality. Think of

your best suit or dress, the piece that

makes you feel like a million dollars

when you wear it. Do you bring it to

the dry-cleaner who has the skills and

equipment to keep it looking its best or

do you fling it in the washing machine

and hope for the best? Similarly, why

pick a generic box colour off a shelf

when you can have a professional

colourist mix a tone just for you. We look

at everything from skin tone to day-today

wearability. That really can’t be fully

achieved in your bathroom at home.

What advice would you give to

someone starting out in the industry?

Ask questions! Lots of questions! There

is no such thing as too many or too

obvious questions. Understanding why

we do what we do is key – without

that you can’t extend your learning or

create something new and exciting.

Young professionals are the future of

our industry so as mentors, it’s our job

to ensure that we are supporting their

development and their passion for what

they do.

#WeAreLOrealPro


Ambition

JONNY ENGSTROM, GUY KREMER, WINCHESTER

“Even though I’ve been doing this for

20 years or more, I still enjoy going to

work, meeting new clients, meeting

my regulars, working with my staff and

learning new things every day.”

DARREN FOWLER, FOWLER35, LONDON

“It’s such an amazing time right

now to get into hairdressing.

Yes, it’s hard work and you need

to put in the hours, but what

you can achieve is absolutely

phenomenal and I’d love to be

doing it all over again.”


CREATIVE HEAD PARTNERSHIP

RICHARD PHILLIPART, THE BOUTIQUE ATELIER, CHESHIRE

“I started out as a Saturday boy at 13 years

of age, brushing up hair and shampooing the

masses. And I went on to work in lots of different

places but I’ve come back around and now I

actually own the salon where I started out. And

completing the circle has really been one of the

proudest things for me. To take a salon that was

failing and make it successful has been fantastic.”

#WeAreLOrealPro


MARK O’KEEFFE, MANAGING DIRECTOR,

BROWN SUGAR, IRELAND

How long have you been in hairdressing?

I’ve been lucky enough to work in the industry for almost 30 years now.

My first experiences in a salon environment go back as far as 1990. My

dad, who was a hairdresser for 44 years and general manager of a very

successful salon chain, introduced me to this exciting world of his at a very

young age and I’ve shared it with him ever since.

Describe your proudest moment to date

Opening my salons, watching trainees go from graduates to outstanding

hairdressers worthy of world-wide recognition, and the continued growth

of my company are some of my proudest moments. However, a real

stand-out was the thrill, awe, excitement and overwhelming sense of pride

I felt when I watched my Sugar Culture tribe win both major categories

in the L’Oréal Colour Trophy Ireland, while also delivering what I can only

describe as a monumental halftime show. It put an energy into the Colour

Trophy ceremony that I have never experienced before, in all my years as

a spectator. I relive those moments on a daily basis.

CREATIVE HEAD PARTNERSHIP

What is your role within Brown Sugar, and how much satisfaction do

you derive from it?

My official ‘job title’ is managing director. However, my role is multi-faceted

and is forged in leadership. I am involved in every aspect of the business,

from design to strategy, recruitment, training and development, marketing

and more. I work very closely with all of my team and consider their

wellbeing to be a big piece of my responsibility.

Coming into a busy salon, seeing your team grow and be successful is

hugely satisfying. Knowing my team are happy and given the best possible

platform to achieve greatness, watching trainees graduate, receiving

a positive review from a client, seeing your work on the front cover of

magazines, witnessing the creative journey of the work produced by my art

team… all of these things bring me great satisfaction and appreciation!

Why should clients come to the salon to get their hair done, rather than

do it at home?

The obvious answer would be for better results, but it is so much more

than that. We don’t claim or see ourselves in competition with box colour

or ‘freelancers’ operating in the black market. We’re so much more than the

result. While high-fashion hair and beauty is the service we provide, we also

bestow an experience on every single client who walks through the door.

The personal touches – from signature head massages to complimentary

cocktails in tranquil surroundings – all add to the customer experience.

However at the core of it is the relationship and bonds formed with the

salon team. It can be a form of therapy for our customers, who love to

come in for the chat and the buzz just as much as for the haircut. In saying

that, it will always be the best haircut! Why does anyone choose to go to

a five-star restaurant over eating at home? Because it’s human nature to

enjoy the finer things in life.

What advice would you give a youngster just starting out in the industry?

Say no to nothing and experience everything! It is such an exciting time to

be entering the industry. Hairdressing has come such a long way in recent

times. Social media has helped our craft evolve into so much more than

cuts and colour. It is daily expressionism and a tool for allowing us to help

people mould individuality. Training has become more diverse and job

opportunities are taking people all over the world. One minute you could

be behind a chair, in a salon, and the next you could be styling a top model

at New York Fashion Week. So work hard, retain a good attitude, soak in

every bit of knowledge and reap the rewards. In hairdressing, the world is

your oyster.

#WeAreLOrealPro


DANIEL GALVIN OBE, DANIEL GALVIN, LONDON

“If I see a colour in my salon that is

absolutely fantastic, I have to know

who’s done it. I’ve got to pat that

member of staff on the back, and I’ve

got to tell that client what a wonderful

job my colourist has actually done.”

JAMES GALVIN, DANIEL GALVIN, LONDON

“It’s amazing what can be

achieved in the hairdressing

industry and that the professional

difference can truly be recognised.

Seeing my dad get his OBE

from Prince Charles made me

feel so proud to know that all

his hard work and the blood

sweat and tears he’d put into the

industry over the years had been

recognised at the highest level.”


CREATIVE HEAD PARTNERSHIP

ALAN EDWARDS, ALAN EDWARDS, GLASGOW

“What I’ve learned from my career

is always to be open-minded and

to focus on self-development and

change and to totally understand

that you can learn from absolutely

everybody and that every day is a

new experience.”

#WeAreLOrealPro


Antony Licata, Mahogany Hairdressing

Jimi and Georgina Parkinson, Sessions Spa

The Brooks & Brooks team


KEEP ON

pushing YOUR

CREATIVE HEAD PARTNERSHIP

PROFESSIONAL

DIFFERENCE

IN SALONS ACROSS THE UK AND IRELAND YOU MAKE THE DIFFERENCE. YOUR PASSION,

YOUR SKILLS, YOUR CREATIVITY, YOUR TEAMWORK, YOUR COMMITMENT TO EXCELLENCE,

YOUR SENSE OF FUN... DON’T STOP NOW!

Skyler McDonald, Skyler London

Gavin Hoare, Richard Ward Hair & Metrospa

#WeAreLOrealPro

TO SEE MORE PROFESSIONAL HEROES, VISIT CREATIVEHEADMAG.COM

Follow our heroes’ stories via @creativeheadmag and @lorealpro #lorealprouk #lorealproire

To discover the professional difference with L’Oréal Professionnel visit lorealprofessionnel.co.uk


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HAIR: LUISA ALDRIDGE, HARI’S

FASHION: FEBEN VEMMENBY

HAIR: MARIO FAILLA, THE GALLERY

FASHION: MARTIN HANLY

HAIR: BEN HARDS, THE SQUARE

FASHION: PAOLO CARZANA

HAIR: ELETTRA GUGGERI, RICHARD WARD HAIR & METRO SPA

FASHION: EKATERINA ZELENTSOVA

HAIR: DARREN FOWLER, FOWLER35

FASHION: MATTHEW NEEDHAM

HAIR: SHELLEY SUMNER, RUSH

FASHION: PAOLINA RUSSO

HAIR: MARK WOOLLEY, ELECTRIC HAIRDRESSING

FASHION: SARAH KAUFFMAN

HAIR: ADAM REED, PERCY & REED

FASHION: GUI ROSA

HAIR: SAM ASHCROFT, BROOKS & BROOKS

FASHION: DINGYUN ZHANG

HAIR: JORDAN GARRETT, HERSHESONS

FASHION: ALEKSANDAR MITROVIC

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0% RETOUCHED

100% TECNI.ART

@LOREALPRO

#TECNIARTIST

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HAIR: PAUL HESSION, HESSION HAIRDRESSING

FASHION: JIE WU.

HAIR: BEN GARRY

FASHION: GUI ROSA

HAIR: RICHARD PHILLIPART, THE BOUTIQUE ATELIER

FASHION: CAMERON WILLIAMS

HAIR: LEE NASH-JONES, NASHWHITE

FASHION: ALEKSANDAR MITROVIC

HAIR: FERGAL O’CONNOR, ORIGIN

FASHION: MASHA POPOVA

HAIR: JONATHAN SOONS, HEADMASTERS

FASHION: JORDAN CHARLES

HAIR: DALE HOLLINSHEAD, HAZEL & HAYDN

FASHION: JIE WU

HAIR: DARREN FOWLER, FOWLER 35

FASHION: CECILE TULKENS

HAIR: MATTHEW CURTIS

FASHION: EKATERINA ZELENTSOVA

HAIR: JASON HALL, JASON HALL HAIRDRESSING

FASHION: DINGYUN ZHANG

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HAIR: KY WILSON, THE SOCIAL

FASHION: JIE WU

HAIR: JOHN GILLESPIE, JOHN GILLESPIE HAIRDRESSING

FASHION: JOHANNA PARV

HAIR: JACK MERRICK THIRLWAY, NEVILLE HAIR & BEAUTY

FASHION: TALIA LIPKIN-CONNOR

HAIR: CHERYL MUNOZ, DANIEL GALVIN

FASHION: SARAH MCCORMACK

HAIR: MARC TRINDER, TRINDER HAIR STUDIOS

FASHION: CECILE TULKENS

HAIR: PAUL DAVEY, DAVEY DAVEY

FASHION: JOSHUA CRABTREE

HAIR: JASON HALL, JASON HALL HAIRDRESSING

FASHION: PAOLINA RUSSO

HAIR: ANGEL MONTAGUE SAYERS, SALLY MONTAGUE

FASHION: MATTHEW NEEDHAM

HAIR: KATHRYN DARTNELL, HARINGTONS

FASHION: MASHA POPOVA

HAIR: PAUL DAVEY, DAVEY DAVEY

FASHION: ALEKSANDAR MITROVIC

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DISCOVER INSIDE THE STORY BEHIND THE RE-LAUNCH * OF TECNI.ART

AND THE 2019 COLLECTION

IMAGES CO-DEVELOPED BY

*The Tecni.Art range is being relaunched with new packaging, some products being discontinued and 3 new products.

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HAIR: JOSH WOODMAN, ANDREW HILL

FASHION: JAWARA ALLEYNE

HAIR: EILEEN MCGRATH, THE EDGE

FASHION: GUI ROSA

HAIR: FERGUS DALY, ZEBA

FASHION: JOSHUA CRABTREE

HAIR: ANDREW MULVENNA

FASHION: SARAH MCCORMACK

HAIR: JAMES COLEMAN, BROWN SUGAR

FASHION: GUI ROSA

HAIR: LUKE PLUCKROSE, SAKS

FASHION: JAWARA ALLEYNE

HAIR: DANIELLE DIGNAM, DYLAN BRADSHAW

FASHION: PAOLINA RUSSO

HAIR: STEPHEN CHAPMAN, CONTEMPORARY

FASHION: TALIA LIPKIN-CONNOR

HAIR: MARCELLO MOCCIA, ROOM 97

FASHION: JOHANNA PARV

HAIR: ANDREA DALEY, BARBARA DALEY

FASHION: JORDAN CHARLES

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USE

TO PROTECT & STRENGTHEN YOUR

HAIR DURING PRE-LIGHTENING

Try this look on you

Get the Style My Hair app.


ALEXA CHUNG

BALAYAGE AMBRÉ

*By L’Oréal Professionnel

MULTI-TONAL SERVICE BY THE

UNIQUE OIL COLOUR*.


YES.

IT’S OPEN

YES.

IT’S OPEN

In it’s 64th year, the longest-running live hairdressing competition

the L’Oréal Colour Trophy, is now open for entries.

Will you be this year’s winner?

ENTER NOW*

lorealcolourtrophy.com

#LCT19

#lorealprouk

@lorealpro

*Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries

must be uploaded onto www.lorealcolourtrophy.com by 18/02/19 and must use only L’Oréal Professionnel products. Entry

photos must be in colour. Winning team receives the 2019 Award for the relevant category and the chance to attend other

events to include an overnight European trip. See www.lorealcolourtrophy.com for full details and terms and conditions.

Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.


SHOW YOUR TRUE

COLOURS

image: Grand Final 2018

Hair by Percy & Reed Artistic Team


Editor’s letter

58

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ONE OF THE MOST invaluable websites I visit regularly is

Lifehacker – a cornucopia of suggestions on how to make life that

little bit easier, your day more manageable. In a world where we seem to

be living at warp speed, this is a practical oasis, sharing valuable tips and

often saving me little chunks of time that I can then spend with my family

and friends. Imagine, then, becoming a mini Lifehacker for your cash-rich/

time-poor clients – lifting the lid on products, tools and techniques that can

make their life easier, eliminate a little bit of stress and give them a bit more ‘Me

Time’. Now picture how thrilling that could be for your guests and how very much

appreciated it would be… all illustrating your professional expertise and offering a

truly personal touch to their visit, each and every time. You’re the insider, you’re

the one with the knowledge – use it to your advantage! That service element

is also vital when it comes to all things colour, so make sure you see what the

season has in store with PAINT and check out why now is the time to invest

in a colour bar for your salon. And who says you can’t stock a few fizzy

tipples back there, too?

Amanda Nottage

Editor

JOIN US!

In just one month’s time, on

1 March, we’ll be launching

our Most Wanted and The It

List competitions for 2019!

Want a chance to get

your hands on a coveted

trophy? Make sure you

head to creativeheadmag.

com/events and sign-up

to be the fi rst in the know,

or turn to page 36…

Calling all salon owners and

managers! Step up your

business strategy by

securing your spot at Salon

Smart 2019 (24 and 25

March). Turn to page 30 or

visit creativeheadmag.com/

salonsmart for more details about

all the inspiring speakers, packed

programme and event experience!

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag


ADD TO ANY COLOUR OR LIGHTENING FORMULA & UNLEASH YOUR CREATIVITY!


February

WHAT’S INSIDE

£4.50 FEBRUARY 2019

In print•online•everywhere!

Passion

Ambition

Fulfilment

Expertise

Teamwork

Let’s celebrate!

54

FASHION

Shelley Sumner gets conceptual

with the Socially Awkward collection

44

BEST LOCAL SALON

Malcolm Murphy Hair in

Leicester on what it takes

to become true local heroes

ON THE COVER

#WeAreLorealPro

from L’Oréal

Professionnel

62

SCENE

Headmasters

celebrates a

year of winners

FREE WITH

THIS ISSUE

PAINT

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

DEBORAH MURTHA

ART DIRECTOR

NICK JABBAL

DIGITAL DESIGNER

EVA VESTMANN

CHIEF SUB EDITOR

ADAM WOOD

STAFF WRITER

ANNA SAMSON

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

ADVERTISING

LAURA TUCKER

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

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Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

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at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


All I had to do

was say yes

When we made the decision to move to Timely, all I had to do was say yes,

make it happen. They took all the hard work away. They swapped over our

client data. I was really impressed — Kylie Hayes, Moha Salon

Say yes, and we’ll take care of the rest.

Talk to us on 02038 683790, or visit gettimely.com to get started.


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

SCHOOLS FAIL TO

GIVE PUPILS ALL

THE OPTIONS

Daniel w. Fletcher

Charles Jeffrey

Images courtesy of Go24/7 and Revlon Professional

FEWER THAN TWO IN FIVE secondary

schools are allowing other education and

training providers access to their pupils

to inform them about technical and

vocational qualifications and prospects,

such as hairdressing.

That’s the damning finding from a briefing

by progressive think tank Institute for Public

Policy Research (IPPR), looking at the Baker

Clause a year after its introduction.

The legislation, which came into force in

January 2018, requires secondary schools to

allow access to other education and training

providers in an attempt to improve technical

education and overcome the financial

incentives that motivate schools to retain

pupils. IPPR stated that making a success of

the Baker Clause would be vital if vocational

options such as hairdressing were ever to be

seen as equally important career choices.

According to the study, just 37.6 per cent of

schools were abiding by the legislation. The

IPPR also revealed 70.1 per cent of technical

education providers thought that the Baker

Clause has failed to deliver on its aims,

although 31.3 per cent of providers felt the

situation had improved in the past year.

“A number of our salons have contacted

local schools in recent years to see if KH

Hair could get involved in their careers

evenings, only to be told ‘no’,” says Darren

Messias, managing director of 21-strong East

Midlands salon chain, KH Hair. “Some have

been receptive but, in our experience, a lot

depends on the school and how the head

teacher chooses to run it.

“We have also heard from our new

apprentices and their parents that, in a lot of

cases, if their child is interested in becoming a

hairdresser they have been told to send them

to a college – the apprenticeship route within a

salon is never mentioned.”

Pronounce

Christopher Raeburn

London Fashion

Week Men’s A/W19

THE LATEST London Fashion Week Men’s shows proved men’s fashion is fast

becoming a creative force to be reckoned with. Super-stylist John Vial created

geometric folds at Charles Jeffrey for Revlon Professional and at Iceberg –

where he used American Crew Fiber Grooming Foam – while Anna Cofone

mixed tight buzzcuts with boisterous afros for self-expressive styling at Bianca

Saunders. We saw plenty of sleek, James Bond-esque hair too, at Daniel

w. Fletcher (again by Anna Cofone styling for Fudge Professional) and at

London College of Fashion, where Rush Hair’s Andy Heasman and Tina Farey

styled casually pushed-back finishes for L’Oreal Professionnel. The pair reached

for TECNI.ART Beach Waves and Depolish to create a simple, natural look.

Colour played its part at C2H4, where Michael Harding used Pulp Riot and

R+Co for go racer neons, while Brendan O’Sullivan for Go24/7 at Christopher

Raeburn created slashes of sprayed-on colour and tight side braids on the

longer-haired models, using old parachute ribbons to tie in with the recycled

theme of the collection.

Need something fun

and colourful to perk

up your shelves this

winter? You’ve got to love

these Cheeky Peach, Lovely Llama

and Trendy Tiger Compact Stylers

from Tangle Teezer x Skinny Dip!

tangleteezer.com

Iceberg

14

CREATIVE HEAD


#CHedit

MY month

AHEAD

What February

has in store for...

REMEMBERING ORIBE

Oribe Canales – trailblazing session stylist and

co-founder of the much-loved eponymous hair line

– has died at the age of 62. Synonymous with the

era of the supermodels, his vivacious personality

and magic touch with hair saw him work for some

of the biggest magazines and brands in the world.

As much as people remember his creations for

Marc Jacobs’ infamous Perry Ellis S/S93 grunge

show, or his stunning session work, Oribe will be

most remembered for his joy and passion.

SWITCH ON TO…

CLAYDE BAUMANN

BREAK OUT THE POPCORN – our new

In Conversation With… series continues

with Clayde Baumann, global colour

director for D&J Ambrose and Wella

Colour Creative. From what – or rather,

who – brought him to the UK through

to what’s exciting him for 2019, Clayde

covers it all with Creative HEAD’s editor

Amanda Nottage. Watch the interview

now, only on Creative HEAD Video.

Visit creativeheadmag.com now

+1,077% +879%

That’s the percentage increase in both searches and ‘pins’ on Pinterest for lilac

and grey hair colour. The two hues are set to soar as trends in 2019 according

to research by the social media moodboard site. Millennial Pink is so 2018…

MARK LEESON REVS UP

COLOUR FOR REVLON

Mark Leeson has been revealed as the new global artistic

ambassador for Revlon Professional. Co-founder of Mark

Leeson Hair Body & Mind, his role will include education

and campaigns, as well as mentoring the winners of a new

competition to find a band of talented stylists within Revlon

Professional’s salon network. The Revlon Evolution Team’s

members – known also as the R.ev Club Revlon – will win

a photoshoot with Mark and a renowned photographer. To

enter, submit a picture of a fashion-forward cut and colour

using Revlonissimo. Winners will also get six intensive days

of education covering cutting, trend-led paintwork, prepping

for shoots and tips for speaking onstage. Applications close

on 10 March. Email nick.riley@revlon.com for more

JAK BAKEWELL

RE-INVENTION HOUSE

“We are coming to the end

of our fi rst year, and I’ll be

reviewing my guest feedback

forms to fi nd out if our

guests love it as much as

we do. So far, so good!

Time away from the

salon fl oor will

be taken up

in preparation

for our

Salon Smart

appearance –

see you there!”

HARRIET STOKES

NOT ANOTHER SALON

“Sophia Hilton and I are

preparing for our biggest Not

Another Academy tour yet,

to Australia, where I’m going

to be teaching six courses

alongside Sophia, as well as

a few classes on my own. We

are also closing the Australian

L’Oréal Colour

Trophy Grand

Final show!

It means I’m

working on it

every day until

we leave!”

MOVERS AND SHAKERS

Toni&Guy has

appointed Nigel Darwin

to the position of chief

executive with immediate

eff ect. Nigel brings 20

years of experience in

a variety of consumer

sectors to the role, in

which he will devise and

implement strategies

to promote label.m

products, the Toni&Guy

salon brand and its

global education.

SEE

JAK

BAKEWELL AT

CREATIVE HEAD

15


Following on from TIGI

Copyright Colour and Care

comes styling range TIGI

Copyright Custom Create.

The new line-up is teeming

with luxurious ingredients

and fragrances.

RRP £18 EACH

0844 8440944

tigiprofessional.com

Have Olaplex fans in your

clientele? Then listen up!

There’s a new duo on the scene:

Olaplex Bond Maintenance

Shampoo and Bond

Maintenance Conditioner.

RRP £25.85 EACH

0845 0773277

starqualities.com

The Blond Absolu range from Kérastase provides deep

ultraviolet care for lightened or highlighted hair – it

hydrates, protects from oxidation, neutralises brassiness

and boosts colour luminosity.

RRP FROM £23

0845 6000122

kerastase.co.uk

Irresistible services consumers will want

to snap up, selected by the Layered team

Ask your clients about hair styling tools, and we bet

they’ll name-check a ghd in there somewhere. Whether it’s

for poker-straight hair or S-bend waves, women up and

down the land rely on their ghds. Well, now there’s a new

tool that’s promising clients extra time for themselves in

the morning (hallelujah!). Meet the ghd glide, a heated

brush that quickly and effortlessly smooths hair into

submission, so that second day hair doesn’t look less than

fabulous. We don’t think we’re overstating it – you may

find yourself your client’s new hero.

RRP £125

01924 423400

ghdhair.com

The improved milk_shake

Volume Solution range

includes a paraben-free

shampoo and conditioner

alongside a styling spray

that uses sugar derivatives

to give support without

weighing hair down.

RRP FROM £14.69

01392 365177

milkshakehaircare.co.uk

Cater for the curly girls (and

boys) of your column with

the new launches in label.m’s

Curl Define range – Curl

Define Foam and Curl

Define Shine Top Coat.

RRP FROM £15.75

01753 612090

labelm.com

Fresh from the Wella

Professionals EIMI range comes

two new oils with opposite

consistencies: Cocktail Me, a

cocktailing gel oil designed for

easy mixing with other

EIMI products, and Oil Spritz, a

liquid sprayable styling oil.

RRP £17.30 EACH

020 3901 1163

wella.com

Talk about sleek – Paul Mitchell has teamed

up with industrial designer Karim Rashid

to create the limited-edition Neuro Halo

range of smart, stylish heat tools.

RRP FROM £149

0845 6590011

salon-success.co.uk

New from Goldwell StyleSign,

Dust Up volumising powder

provides instant body, boosts

texture and adds grip to the

hair, while clay Matte

Rebel is spot-on for

rough, extremely

matte styles with

a dry finish.

DUST UP RRP

£14.50; MATTE

REBEL RRP £12.75

01323 432100

goldwell.co.uk

16


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

Behind the scenes at oodles of London

Fashion Week shows across the seasons,

there’s been a perennial host of black and

white-packaged hard workers. And now

it’s time for TECNI.ART from L’Oréal

Professionnel to enjoy a modern makeover

of its own, in partnership with top session

names including Adam Reed, L’Oréal

Professionnel’s editorial ambassador. That

famous monochromatic packaging is still

there but looks fresher, while the line-up of

products has been carefully edited to make

the life of the busy backstage stylist a lot

more simple. The range has been curated

down from 32 products to 26, and ordered

into three categories – Core Essentials in

white; Texturisers in grey and Transformers

in black. Don’t panic – TECNI.ART Pli is

still there! And there are even a few new

faces that will no doubt become future stars

of session kits (shine spray top coat Ring

Light, we see you! Ooh and Transformer

Lotion and Gel, too). Empty out your kitbag

in preparation – there’s even more to come

this summer…

RRP FROM £12.80

0800 0304034

lorealprofessionnel.co.uk

Tired of your clients returning with their

hair in a state? Send them away with

the Balmain Paris Hair Couture 5 Week

Enriching Hair Treatment.

IT’S ALL ABOUT... MASKS

RRP £59.95

01323 842288

balmainhair.co.uk

Ultra-thirsty locks need ultra-deep hydration.

The Windle London Ultra Nourishing Masque

blends eight natural oils, including Tahitian monoi,

babassu and baobab, for intense shine and hydration.

RRP £34

020 7497 2393

windleandmoodie.com

CREATIVE HEAD

17


WHY DID YOU WANT TO BE

A BARBER?

It looked cool, and working

with different personalities,

styles and trends was very

appealing. I really wanted a

career that allowed me to be

hands-on as well as creative,

and thankfully I’m doing

that! I actually started

working first for

my dad, selling

roofing tiles, but

I hated it. After

going travelling

I saved up and

moved to London to

do a barbering course.

THOMAS FORDE

AGE: 26

SALON: CUT & GRIND, SOHO

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

The opportunity to work in one of London’s

trendiest spaces on a daily basis is a career

highlight for sure. Doing promotional gigs

for haircare brands and clothing brands have

also been standout moments. At the top of the

list though has to be being nominated in both

the collective and individual awards for Most

Wanted and The It List.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

I don’t actually look that far ahead, nor do I get

caught up in the moment. My focus is always

the next client, or the next day at work. That

mentality keeps me grounded. But I suppose I

would probably be teaching, and at some point

I’d love to be able to travel and share my skills

across the fashion and entertainment industries.

WHAT WOULD BE YOUR

DREAM HAIRDRESSING GIG?

Easy – I want to cut and style the hair

of someone for the cover of GQ magazine.

That would be a real ‘I’ve made it’ moment.

Another dream would be to work at London

Fashion Week, just doing mad styles,

experimenting and showcasing my skills

on an inspirational platform.

18


#CHedit

Inside

story

SALLY MONTAGUE HAIR & SPA

ASHBOURNE, DERBYSHIRE

Now a six-strong salon group, Sally Montague is becoming the modern

illustration of a destination salon and spa, with some truly breathtaking

locations (and more to follow). The latest is a stunner – not only a gorgeous

hair salon but also a town spa and studio for fi tness classes. It has taken

almost eight years to plan and create a completely purpose-built venue

that is the group’s largest to date. Downstairs is home to a spacious salon

and nail area, while upstairs there are six treatment rooms, a relaxation

area and a multi-purpose fi tness studio for yoga, pilates and barre classes.

“This space has been a real labour of love,” admits Sally. “The brief was

to design a space where clients would want to spend more time and

experience a wide variety of hair and spa treatments in relaxed and

spacious surroundings.”

HOT BUYS

ALL IS CALM

New from Takara Belmont’s

Arcadia series come these two

impressive styling stations –

the rectangular Rhea and the

circular Cassia. An illustration of

practical Japanese minimalism,

marble plated surfaces mimic

the movement of water to

promote calmness.

Cassia £1,200; Rhea £1,840

020 7515 0333

takarahairdressing.co.uk

now open

MATHEW ALEXANDER LONDON

The stylist’s eponymous two-floor salon

has an eco-friendly vibe with make-up

applications and lessons using premium

brands such as Tom Ford and Pat McGrath.

CREATIVE HEAD 19


STEVE ELSTEIN

GHD PRODUCT

DEVELOPMENT &

RESEARCH

WHAT HAS GHD BEEN

WORKING ON?

Our next launch will be ghd

glide, our first hotbrush that

helps women at home to get

that ‘second-day’ styling look

with ease. Its bristle design

gives the perfect balance

between tension to shape

hair and movement to

allow fast styling of last

sections, with an anti-static

ioniser to eliminate frizz.

Next will be the ghd Oracle

curler – a revolutionary

product that creates an

endless array of curls from

one hair tool. It’s taken us six

years to develop so we are all

very excited to see this finally

come to market.

WHAT DRIVES A NEW

PROJECT?

Our innovations are always

client focused – we spend a

lot of time understanding

client and stylist needs and

how well they are met with

existing tools today.

WHAT’S THE MOST COMMON

MISTAKE CONSUMERS MAKE

WITH THEIR GHD STYLERS?

We see many consumers

who trade up to a newer ghd

styler still using multiple

passes to straighten hair.

With our latest technology

in Platinum+ the styler

can sense and predict the

thermal needs of the client’s

hair and adjust accordingly

to maintain the optimum

temperature, so it really takes

just one or two strokes on a

given section.

THE BUSINESS EDIT

ARE SALONS DOING ENOUGH

TO REDUCE WASTE?

THE GOVERNMENT HAS produced a

Resources and Waste Strategy for England

that aims for all plastic packaging to be

recyclable, reusable or compostable by

2025 – and the hair and beauty industry is

coming under the spotlight. According to

research for Zero Waste Week, 120 billion

units of packaging are produced annually by

the global cosmetics industry, and the new

reforms will require manufacturers to pay

the cost of recycling or disposing of it.

Beyond legal requirements though, there

is the changing attitude of consumers.

In a world where single-use plastics such

as coffee cups and drinking straws are

no longer seen as socially acceptable, it’s

clear businesses must reduce their waste

production and adapt their disposal policies

in order to keep up with the increasingly

eco-conscious consumer. Due to product

packaging, towels, refreshments and

chemical services, salons can create a large

amount of waste just through running

their everyday operations. But many are

beginning to implement eco-conscious

policies to reduce waste, save money and

bring in a new expanding customer base.

Aligning your salon with the right brands

makes the journey to sustainability easier.

L’Oréal Professionnel Source Essentielle

shampoos come in square, stackable bottles

for efficient transport, and can be refilled if

your salon sets up a shampoo bar. Davines

has also given consideration to its packaging,

with a dedication to sustainability at every

step. The brand offsets the emissions from

the production of the packaging for some of

its bestselling lines, too.

Bleach London is working to make all its

plastic recycled by the end of 2019. The salon

group has also recently announced a refill

service, where clients buy large glass bottles

and take them into the salon to fill up rather

than buying single-use plastic bottles.

The Players Lounge in Edinburgh has

asked that stylists don’t bring their own cans

and bottles into the salon, an instead use

re-usable drinking bottles. The barber shop

has also implemented a policy that separates

and recycles as much waste as possible.

“Salons need to have a clear recycling policy

and need to make sure to communicate this

clearly to their team,” explains owner Suzie

Gillespie. “After a few months of introducing

our policy to the salon, the team got used to it

and just did it automatically.”

Reducing waste and making more ecofriendly

decisions for your salon can also

save you money. “It’s also a lot cheaper to

offer glasses of water or juice to clients

than bottles and cans,” explains Suzie.

It’s also a savvy business move to cater for

the growing number of people who consider

eco-credentials a priority when spending

their money. “We knew from running our

first salon that this was important to our

customers,” says John Roads, owner of

Gatsby & Miller in Amersham. “We are

working towards zero waste and trying to

eliminate single use plastic, too.”

KAROLIINA SAUNDERS

KAROLIINA SAUNDERS HAIR DESIGN

“I was born and raised in Finland, so the concept of recycling

and adopting an eco-friendly lifestyle is second nature to me.

When I opened my own salon in 2013 I was determined to make my

business eco-friendly, too. We use energy-efficient bulbs, biodegradable

towels and incentivise clients to refill their product bottles by offering

a discount. The salon has also signed up to the UK Refill Initiative, which means anyone

can refill their water bottle at the salon. Not only has adopting an environmentally-friendly

way of running the business proved cost-effective, it has also been great for PR in attracting

new clients. We publicise our eco-initiatives on our social media and through the local press.

People are seeking out salons that show a commitment to making changes to help protect

our environment – the steps we have taken can and should be adopted by all salons.”

20

CREATIVE HEAD


BUSINESS BUILDER

Valentine’s Day is a lucrative time

of year for salons, so don’t limit your

promotions to just your retail area. Salon

treatments are also perfect gifts when

planned and promoted well. Consider

pulling together special indulgence

packages to help your clients fall in love

this February – for instance, combining

several treatments such as massages

and facials that people can buy as gifts

for their other halves.

TEACH

ME!

With wedding season

fast-approaching, now

is the time to invest in

some staff training. Get to

grips with five classic bridal

up-do styles, including top

knots and hair ornamentation

with Training Solutions’

Essential Bride Classic

Bridal & Event Hair

Course (£95 exc.

VAT). Check online

or in-store for

more information!

#BusinessEdit

ASK ME

ANYTHING

THERE ARE EXPERTS INSIDE

EVERY BRANCH OF SALON

SERVICES WITH KNOWLEDGE

TO SHARE, SO JUST ASK!

Kelly Croft

Store manager at Salon

Services in Worcester

All prices listed are exclusive of VAT

THE SERVICE STATION

In association with

Innovative launches, expert advice and business

boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

Salons looking for new colour collections

to add to their service menus

need look no further than

the new Lômé Paris

cream hair colour range

(£6.76 exc. VAT per tube).

Exclusively launched by

Salon Services, the new

range features

more than 100

easy-to-wear

shades clients

will love – from

vibrant red to

deep mocha

and simple

pastels.

WELL-GROOMED

BUYS FOR THE BOYS AT

Salons and hair

professionals can save

a tempting 25 per cent

when buying Proxelli

clippers and trimmers

from the Salon Services

website this month.

Don’t miss out on

this chance to get

your hands on these

next-generation,

lightweight and

agile tools – a

must-have for

every barber shop!

Q: How can I use social

media to boost business

on Valentine’s Day?

A: Social media is a

great way to connect

with your clients – when

used correctly it’s also

an invaluable tool for

upselling treatments and

products. One tip is to use

plenty of images – photos

are key to a successful

social media strategy, so be

sure to share eye-catching

snaps of products that are

perfect for gifting – and

that people can pop instore

to grab! Some great

ideas include Burban

Shaving Cream (£9.49

exc VAT) for him, or the

Skintruth Nourishing

Facial Kit (£6.99 exc VAT)

for her. Gift vouchers

are another great idea

to push this Valentine’s

Day and can be easily

promoted via social media

as ‘the perfect present

for someone special’. But

remember, don’t leave it

until 14 February to start

marketing on your salon’s

social channels. Get the

ball rolling now!

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM

CREATIVE HEAD 21


#BusinessEdit

PENSIONS CRISIS

LOOMS FOR THE

SELF-EMPLOYED

THOUSANDS OF EMPLOYEES have been

enrolled in workplace pensions since they were

introduced a few years ago, but self-employed

workers still lag behind when it comes to

retirement savings.

NHF/NBF chief executive Hilary Hall said:

“This is a huge concern in the hair and barbering

industry, especially as our recent stats revealed

that more than half of all hairdressers and barbers

in this country are self-employed.”

“A State Pension alone is currently just

£164.35 a week and will not be enough to live on,”

warned Hilary, “and that’s why the NHF/NBF is

campaigning for the government to take positive

action. We want to see the introduction of a

pensions saving scheme which the self-employed

would be opted into and pay for through the tax

system. An option to opt out would be available

if, for example, an individual was already paying

into a pension scheme.”

ROGUE EMPLOYERS

FACE CRACKDOWN

EMPLOYERS WHO DELIBERATELY

exploit or underpay their workers will

face tougher action from the government.

This will include a naming and shaming

scheme that will reveal the average arrears

per worker for each named employer.

It’s also expected that HMRC will get

new powers to enforce holiday pay and

holiday pay arrears while new legislation

from April 2019 will ensure all workers

receive a detailed pay slip with hours

worked and rates of pay.

PLASTIC PURGE COULD

LEAD TO HIGHER PRICES

SALONS MAY HAVE to pass on higher product prices to clients when new

packaging is introduced within the next few years, says NHF/NBF president,

Agnes Leonard.

The government’s recently launched Resources and Waste Strategy for

England aims to ensure all plastic packaging is recyclable, reusable or

compostable by 2025 and that all types of packaging are more easily reused

or recycled. The UK uses five million tonnes of plastic every year, nearly half

of which is packaging, and the longer-term plan is to stamp out all avoidable

plastic waste. Agnes said: “Research for Zero Waste Week has shown that the

global cosmetics industry is currently responsible for producing 120 billion

units of packaging every year. These can include plastic containers and

wrapping, as well as foam, paper and cardboard inserts.”

The onus will be on the manufacturers to make further improvements,

but this may impact salons as product prices could rise to reflect the cost of

developing and producing recyclable waste-free packaging.

“Salons also need to keep an eye on plastic bag charges,” added Agnes.

“In England, small businesses with under 250 employees do not have to

charge 5p for a plastic bag, but this may change, bringing small businesses

in England into line with Scotland, Wales and Northern Ireland. The cost

may also rise to 10p a bag.”

Workers’ rights set to come

under gov’t spotlight

THE ‘GIG ECONOMY’ has presented UK courts with a legal headache as they have

struggled to define the difference between employees, workers and the self-employed.

In response, the government has announced it will pass new laws to provide clarity.

“This matters because employees have more rights than workers, while the selfemployed

have no rights at all,” said NHF/NBF chief executive Hilary Hall. “Our 2018

industry statistics show that over half of those working in hairdressing and barbering

are self-employed, yet self-employment is not currently defined in law. On behalf of our

members we are calling for clear rules that small businesses can easily understand.”

It is not yet known when the new legislation will come into force.

24 CREATIVE HEAD


#BusinessEdit

LIFE

LESSONS

KEN’S CLINIC

GOT A BUSINESS HEADACHE?

LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

JON HALL,

THE CUTTING STUDIO

Create a culture.

The vast majority of my

team has been with me for

as much as 20 years. One

benefit is they help newer

members to integrate into

our salon family, which

creates and maintains a

better guest experience.

You move to where you

focus. We need to create

clarity in our modern world,

everyday we are bombarded

with information, which can

result in us not doing our

best. Focus on one thing at a

time and see better results.

Don’t forget to pat

yourself on the back.

An old friend who ran

several successful salons

gave me this great advice.

Running a business is

difficult, and my main

priority is to grow my team,

but now and then take time

out to appreciate what you

have helped create.

Lead from the back.

The Cutting Studio started

nearly 30 years ago, and

although I was the founder,

it's the team that continues

to drive us forward.

Success unshared is

failure. Great and simple

advice from an inspirational

mentor, John Paul DeJoria,

the co-founder of John Paul

Mitchell Systems.

KEN’S DIAGNOSIS

This is an interesting question Neil and

one that I am tempted to bounce right

back at you, but I realise that does not help. I

presume it’s your work representing a brand

that takes you away from the salon regularly.

Although this is often good for your personal

development, it can often be challenging for

the development of your business.

In the eyes of your peers this type of work

can raise your profile; in the eyes of the

customer it makes you a part-time stylist. One

that is often not there when they need you.

In the past, I have found it hard to build and

maintain the clientele of a part-time stylist

because of this.

So how can you overcome this and keep

your clients loyal? I believe that the best way

is with strategic marketing and systems. The

marketing I am referring to in this instance is

technically self-marketing.

Not to make you feel good, but to make you

clients feel good about the fact that they are

actually one of your clients.

Whatever it is you do, it must benefit and

raise the profile of your business otherwise

why would you do it? Be proud of it. Shout

about it and make your clients, both

existing and potential, aware of what it

is you do and why you do it or have been

chosen to do it. Your clients should value

you and you should become a highly priced,

highly valued, and therefore sometimes rare,

commodity. Then you need systems. Systems

to keep your clients aware of you, what you do

and also to ensure that they never leave your

salon without booking their next appointment.

Maintain contact between appointments

and remind them seven days ahead, one day

ahead, and again on the morning of their

appointment so that they never fail to show

up. My final question to you would be this:

what is your long-term goal? If

you have a strong and reliable

team and your salon is highly

profitable and can support

you when you are not

there, then congratulations!

External work can enhance

your business but often it robs

your team of your support

and guidance and

your clients of your

presence. There is

no right or wrong,

it’s a choice.

SEE

KEN WEST

SPEAK AT

25 MARCH AT THE PARK

PLAZA, LONDON

Do you have any

tips on how you

can keep your

loyal clientele if

you travel and

work outside of

the salon on a

regular basis?

NEIL BARTON,

NEIL BARTON HAIRDRESSING

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email KenW@365Hair.com or tweet @creativeheadmag

CREATIVE HEAD

25


26 CREATIVE HEAD


THE BIG IDEA

#PATCHTESTPARTY

FORMER IT LIST VISIONARY AND CHAIRSALONS OWNER, CASEY

COLEMAN, EXPLAINS HOW HIS #PATCHTESTPARTY INITIATIVE

HAS EVOLVED… AND WHY IT NOW NEEDS YOU TO GET INVOLVED!

Casey Coleman

Casey with ISA

Training’s Shirley

Davis-Fox MBE

CREATIVE HEAD: What’s a #PatchTestParty?

CASEY COLEMAN: “It’s an initiative I created last year to encourage colour clients

to want to get skin tested. I threw a month-long event in April, offering all clients a

discount off their next colour appointment if they came in for a skin test during the

#PatchTestParty month. CHAIRsalons had been open for only two months, so this

was important for me in terms of building trust quickly with clients. As well as making

a mark locally in Cardiff, we were nominated for four major awards, and it was an

integral part of my 2018 Most Wanted Colour Expert fi nalist entry.”

CH: Why did you launch it?

CC: “There are so many hairdressers out there who DON’T regularly skin test their

clients. By raising awareness as well as calling out to other salons to do the same,

we increase safety within our industry with a fun and attractive spin on skin testing.

So many factors can increase the chance of a reaction, regardless of whether

they’ve coloured their hair in the past or not, such as semi-permanent tattoos, a

break from colouring and changing their base level by two shades. Making more

people aware of these factors has proven vital to this initiative.”

CH: What’s so different about this year’s #PatchTestParty month?

CC: “We’ve partnered with wholesaler Aston & Fincher and training provider ISA

Training to raise awareness of the event. Salons can apply for a party pack, and

receive items to help them throw their very own party as well as access to a

promotional video to use on social media. The packs and online campaigns are a

step in the right direction, and hopefully this will become an annual event across our

industry. Having both ISA Training and Aston & Fincher feel it has a place within our

industry is just a massive boost of confi dence and assures me that there are others

that feel #PatchTestParty could change the way we approach colour safety.”

CH: What are the benefits of throwing a #PatchTestParty?

CC: “Throwing your very own event will set you apart from most other salons in your

area, giving you an edge that attracts more business… as well as possibly inspiring

other salons to do the same and raise the bar all round. Last April, we saw more

than 90 clients come through our door for the party, with just under a third new

clients. The beauty of #PatchTestParty is that salons can take control of how they

approach the event, whether that be one big party, or spread out over

the month of April. As well as this, all we’re trying to do here

is give salons an easy way to skin test clients without

worry or risk.”

CH: How can salons get involved?

CC: “To sign up or fi nd out more, head to

facebook.com/patchtestparty or my Instagram

page (@caseyc_hair) and ask me any questions!”

CREATIVE HEAD

27


CREATIVEHEADMAG.COM

SPRING

S U M M E R

2019

001_Runway_SS19_Covers_GW3.indd 1 06/12/2018 15:19

In print•online•everywhere!

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YOUR ESSENTIAL GUIDE TO THE NEW SEASON

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YOU’LL GET:

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Already a Creative HEAD club member? We’ve got something

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you tips, tricks and how to get incredible results every time. Simply

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IN THE HOT SEAT

CHAIR RENTING IS GROWING – AND THE NHF/NBF HAS THE INSIDE TRACK

ON HOW TO MAKE IT A SUCCESS FOR EVERYONE INVOLVED

LET’S BE HONEST about the make-up of

salons’ workforces today – well over half of

those working in hairdressing and barbering

are self-employed, as revealed by stats

compiled by the NHF/NBF. Chair renting is

a growing trend and can be a great option for

business owners, explains NHF/NBF director

Tina Beaumont-Goddard. “If managed

properly, it’s likely that chair renting will

work out well from a financial point of view

because you won’t have employee outgoings

such as National Insurance, holiday pay, sick

pay and pension contributions,” she says.

However, there is a lot more to chair renting

than simply saving money, she warns…

LESS CONTROL

“Chair renters are self-employed individuals

whose business will be completely separate,”

explains Tina. “This means you cannot tell

them what hours to work, what to wear,

which services or products to provide, what to

charge, or how to market their business.

“You’ll need to think about how this will

affect the branding and reputation of your

own salon, especially if you have a number

of chair renters all ‘doing their own thing’ on

your premises.” The NHF/NBF’s expert guide

to chair, space and room renting is free to

members at nhf.info/chair-renting-guide.

CONTRACTS THAT COUNT

You’ll need to have a legally watertight

contract in place between you and your chair

renter to avoid disagreements and potentially

expensive legal action in the future. “The

contract must be clear about how chair renting

is going to work in your salon,” stresses Tina.

“You’ll need to set out which services are

included in the rent and which aren’t.”

It’s also vital to include how the chair

renting contract can be ended as you can’t just

let your renter go when it suits you. You may

want to consider a three-month trial period

so you can make sure the arrangement is

working before making it permanent. NHF/

NBF members can download free chair and

room renting contracts at nhf.info/agreements

AVOID PROBLEMS

Your business accounts must be completely

separate from your chair renter’s accounts.

“Renters must register their self-employed

businesses with HMRC, do their own

accounts and pay their own taxes,” says Tina.

And help from the NHF/NBF isn’t confined

to the salon owners – self-employed chair

renters can also become members to benefit

from a wide range of business advice and

support including an in-depth members-only

guide nhf.info/becoming-a-chair-renter-guide

To discover more about the NHF/NBF and what it can offer you,

call 01234 831965 or visit nhf.info

HOW THE NHF/NBF

CAN HELP YOU

Not yet a member?

For less than 75p a day,

benefits include:

• Valuable discounts

on industry-specific

insurance: nhf.info/

insurance

• Free health & safety

advice

• Free 24/7 legal and

commercial helpline –

including chair renting:

nhf.info/legal-advice

• Membership helpline

for everyday business

advice

• Free employment and

chair renting contracts

JOIN

THE NHF/NBF

BEFORE THE END

OF FEBRUARY 2019

AND QUOTE CHF25 TO

GET £25 OFF YOUR

MEMBERSHIP FEE

CREATIVE HEAD

29


MAKE TIME

HOW TO CREATE SUCCESS WITHIN YOUR

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR

SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH

ASSOCIATE SPONSORS

@creativeheadmag #SalonSmart19


FOR CHANGE

BUSINESS – NOW AND IN THE FUTURE

24-25 March 2019

THE PARK PLAZA LONDON RIVERBANK HOTEL

BOOK NOW – CALL 01434 610944

WEEKEND PASS £295 plus VAT* or buy two tickets for £450 plus VAT** DAY PASS £100 plus VAT

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Bruce Masefield

Bruce Masefield Hair

Tom Connell

Trevor Sorbie

Carolyn Sweeney

Creations

Richard Phillipart

The Boutique Atelier

BRILLIANT PEOPLE. GREAT

Nicola Clarke

Nicola Clarke at John Frieda

Andrew Collinge

Andrew Collinge

Dale Herne and

Angelo Vallillo

DNA Artspace

Charlotte and

Dylan Bradshaw

Dylan Bradshaw

Mark Maciver

SliderCuts

Sarah Black

Linton & Mac

Darren Fowler

Fowler35

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR

SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH

ASSOCIATE SPONSORS

@creativeheadmag #SalonSmart19


Ken West

3.6.5 Education

Sara Holmes

Stuart Holmes Salon

Simon Tickler

Salon Success

Monica Teodoro

L’Oréal Professionnel

Luke Hersheson

Hershesons

MINDS. EXPERT INSIGHT

Bree Davie

Trevor Sorbie

Sophia Hilton

Not Another Salon

Jak Bakewell and

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Re-Invention House

Jo Robertson

Brand artist

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24-25 March 2019

THE PARK PLAZA LONDON RIVERBANK HOTEL

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WEEKEND PASS / £295 plus VAT*

TWO-DAY PROGRAMME includes:

A trip to Salon Smart – held in the four-star luxury of the Park Plaza London Riverbank hotel –

is your opportunity to recharge both your body and your business mind. In just 36 hours. Weekend

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a generous-sized bathroom, either with walk-in shower or a tub with overhead shower, and

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Weekend Pass). Plus, there’s a state-of-the-art fitness centre, an indoor pool and a stunning bar

on the hotel’s first floor, complete with floor-to-ceiling views overlooking the Houses of Parliament

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• ALL MAIN STAGE SESSIONS

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24-25 March 2019

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MW

IT

19

COMPETITIONS LAUNCH 1 MARCH


ONE MONTH

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#MWIT19

2019


BaByliss PRO’s Titanium Expression range has been

designed to help you create any look, whether it’s high-fashion

session hair or beautifully finished salon styles.

Find out more @BaBylissPROUK


CITIES WITHOUT

LIMITS

GRAB YOUR PASSPORT – COME AND EXPLORE THE CITIES SELECTED

BY KMS THAT HAVE INSPIRED THE 2019 COLLECTION LOOKS. IT’S TIME

TO CELEBRATE DIVERSITY, CONNECTION AND TOGETHERNESS

MIAMI

Renowned for its vibrancy, diversity

and infectious energy, Miami’s

Cuban influences are everywhere.

Music and art festivals showcase

the locals’ creative flare and

their individual expression, all of

which have fed into KMS’ new

style equations, characterised by

effortless style.

NEW STYLE EQUATIONS

ROBIN BOASTS A POLISHED STYLE

WITH A STRONG HOLD

MOISTREPAIR SHAMPOO

TAMEFRIZZ SMOOTHING LOTION

HAIRSTAY MOLDING POMADE

LULU’S LOOK FEATURES TAMEFRIZZ

DE-FRIZZ OIL, WHICH SMOOTHS THE

HAIR SURFACE AND PROVIDES FRIZZ

CONTROL FOR UP TO THREE DAYS

TAMEFRIZZ SMOOTHING

RECONSTRUCTOR

ADDVOLUME TEXTURE CRÈME

TAMEFRIZZ DE-FRIZZ OIL

42

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

CAPE TOWN

Celebrated for its shared

traditions and different

cultures, Cape Town

has a thriving art scene

that has been steadily

growing. A blend of

different backgrounds

and heritages help to

feed this artistic hub and

the influences can be

seen throughout the city.

NEW STYLE EQUATIONS

DANI’S HAIR HAS BEEN KISSED WITH STYLECOLOR

VINTAGE BLUSH TO ADD COLOURFUL HIGHLIGHTS

UNTIL THE NEXT WASH

HEADREMEDY DEEP CLEANSE SHAMPOO

ADDVOLUME STYLING FOAM

STYLECOLOR VINTAGE BLUSH

GAEL HAS HIT UP STYLECOLOR SMOKY LILAC

TO ENHANCE HIS ON-EDGE FINISH

MOISTREPAIR CLEANSING CONDITIONER

THERMASHAPE STRAIGHTENING CRÈME

STYLECOLOR SMOKY LILAC

COPENHAGEN

Known for minimalist design,

clean architecture and classic

creations that never go out of

style, Copenhagen illustrates

how function and selfexpression

are synonymous

with the Danish way of living.

Perfect inspiration for style

equations that celebrate natural

texture and great, timeless cuts.

NEW STYLE EQUATIONS

MORGAN’S ROCKING A DRY MATTE FINISH

THAT’S RE-SHAPEABLE

ADDVOLUME LEAVE-IN CONDITIONER

HAIRPLAY MOLDING PASTE

HAIRPLAY HYBRID CLAY WAX

EMBREY’S LOOK IS FULL OF LIGHT BODY,

MOVEMENT AND TEXTURE

COLORVITALITY SHAMPOO

THERMASHAPE SHAPING BLOW DRY

HAIRSTAY HARD WAX

Connect through stories and shared experiences; through art, design, fashion and style.

To discover the KMS world where Style Matters, call 0330 1239530 or visit kmshair.com/en-uk

@KMSHAIRUK #STYLEMATTERS

CREATIVE HEAD 39


LOCAL

SALON

WE ARE YOUR

F•R•I•E•N•D•S

MALCOLM MURPHY HAIR CELEBRATED ITS SECOND MOST WANTED BEST LOCAL

SALON WIN, BRINGING IT ONE STEP CLOSER TO CLAIMING LEGEND STATUS – WHAT

IS IT ABOUT THE SALON THAT MAKES CLIENTS FEEL SO AT HOME?

2018

44

CREATIVE HEAD


WITH MOST WANTED Award wins for Best Local Salon in

2014 and Best Salon Team in 2016, you’d think the Malcolm

Murphy Hair team would have been less surprised to sweep

the Local Salon prize for a second time, but the sheer joy

upon winning was infectious. This is a team that relishes

every aspect of being local heroes, supporting each other

and their community tirelessly.

The subtle touches in the salon certainly don’t hurt; think

home-made biscuits and offering children’s first haircuts for

free. Staff are actively encouraged to engage in little acts of

kindness that help the business stand out and retain clients in

a competitive market – maintaining an impressive customer

retention rate of 82 per cent. The skills of co-owners Malcolm

Murphy and Joe Causier and their team also deserve a shoutout

as Most Wanted was not their only prize in 2018 – Malcolm

also took home the Trophy for Extension Excellence, the

centrepiece of the UK Great Lengths Awards.

Reaching out to engage with their fellow local business

owners has seen numerous quid pro quo relationships

blossom and positively impact everyone. From

complimentary treats and samples from a neighbouring

bakery to costumes for hair shows from Leicester’s boutiques,

by actively reaching out to other businesses, Malcolm Murphy

Hair helps to build a stronger local economy.

The salon has also started an organisation called the

Westend Trader’s Association, launched community street

festival Westival, successfully petitioned for shop front

support from the council along with changes to street parking,

and much more. Teamwork makes the dream work after all!

And it’s not just local businesses that the salon has had a

successful impact on. The team has been active in supporting

Leicester’s charities since the salon’s inception seven years

ago. For Hope Against Cancer’s 10th anniversary, Malcolm set

out on his 10 Acts for Hope mission, tackling 10 challenges

including sky diving and an abseil down the National Lift

Tower in Northampton. It wasn’t only Malcolm pitching in

either – the salon hosted a 24-hour hairdressing marathon,

raising more than £3,000 for the charity.

Each year the team dedicates time and attention to a

particular charity, and this year has been no different. Soft

Touch Arts is a charity in Leicester that uses art, media

and music activities to help make positive life changes for

disadvantaged young people. Malcolm Murphy swept in to its

pop-up cafe with its glam squad, resulting in one of the most

successful fundraisers ever for the charity.

Leicester has seen a considerable rise in homelessness in

the past five years and, following a rallying cry from fellow

local hairdresser Stacie Warren, the Malcolm Murphy Hair

team helped set up a community project to offer haircuts,

beard trims and beauty treatments to rough sleepers in the

area, with clothing and food also donated. As with fellow

Most Wanted Award-winners Haircuts4Homeless, the impact

this service has had on the community and the hairdressers

themselves has been profound.

CREATIVE HEAD

45


IN ASSOCIATION WITH

HAIR HACKS

THERE’S A

FOR THAT

GYM BUNNY, YUMMY MUMMY, WORKING WOMAN, HIGH FLYER… ALL OF THESE TIME-POOR

CLIENTS ARE LOOKING FOR SERVICES TO FIT NEATLY INTO THEIR SCHEDULES. FAILING TO CAPITALISE

ON THEM WOULD BE A BIG MISTAKE – BUT DON’T WORRY, THERE’S A HACK FOR THAT

WE’RE ALL BUSY. It’s what we hear almost every day, almost

competitively. While we run around trying to squeeze as much as

we can into our days, so too do our clients. Increasingly, a trip to

the salon isn’t seen as a spending commitment as much as it is a

time commitment.

Coaxing these time-poor clients into your salon takes less

effort than you might think; it’s all about proving to them that

you can make the trip worth their while… and helping them

look fabulous in a flash when they’re at home, too.

PROBLEM SOLVERS

Your retail section can really step up here – targeting the

issues your clients face on the daily and offering them the tips

and tools to overcome the unruly hair they constantly battle.

If you can share something that helps your clients wrestle

extra time for themselves in the morning, the potential for

your salon is enormous – a great illustration of your expertise

and a brilliant chance to retail some killer solutions. Look no

further than the new ghd glide – it’s the brand’s first foray into

the world of hot brushes. The perfect lovechild of your classic

ghd styler and a paddle hairbrush, it restores the look of a salon

blow-dry in seconds. “It’s wonderful for soft volume, beautiful

sleek styling and I adore it for fringes as well,” says Zoë Irwin,

ghd UK ambassador and 2018 Most Wanted Creative Talent.

The ceramic technology heats the brush evenly to an

optimum 185˚C, to leave hair glossy and groomed in seconds.

Let clients give it a try in the chair – ask them to style their hair

as they would at home and let them see how easy and quick it

is. The tool will be flying off the shelves in no time.

For a more semi-permanent solution, your in-salon

treatments can provide a smoothing respite – provided clients

can invest the initial time to have it done. In about three to four

hours, KeraStraight Ultimate delivers smooth and sleek hair

that lasts for up to four months. With a Booster add-on available

for curly and Afro-Caribbean hair types, this is another option

for clients who don’t want to spend time every day fighting

serious frizz. These treatments also offer you an opportunity

to add on the right aftercare (sulphate-free shampoo is a must

to maintain the efficacy of the service) so there’s a real retail

opportunity there as well.

74 46

CREATIVE HEAD


ghd glide

TO THIS!

Go from this...

CREATIVE HEAD

47


STROKE

OF GENIUS

HELP YOUR CLIENTS GLOSS IT LIKE A BOSS WITH THE ULTIMATE IN HAIR HACKS –

THE NEW LIMITED EDITION GHD GLIDE PROFESSIONAL HOT BRUSH

HOW OFTEN HAVE you heard clients complain about failing to

find the time to invest in their hair each morning? If only something

as simple as brushing their hair could give them the polish they

need in the limited time that they have… wait, hang on…

Say hello to your client’s new timesaving best friend – the first

hot brush from ghd; ghd glide. It tames! It smooths! It’s a quick,

effortless partner for second-day hair. Prepare yourself for the hugs

of gratitude.

With new ghd glide, your clients can roll out of bed and have

beautifully smooth locks in no time.

A few strokes through dry hair and they’re ready to wow in

seconds, giving them precious time to squeeze in something

else the day demands, or get up that little bit later (hello, snooze

button!). The choice is theirs!

The dual-action ceramic heat technology heats the brush

uniformly to the optimum styling temperature of 185°C for

guaranteed healthier-looking hair that will slay all day. The ioniser

restores balance back in the hair to eliminate frizz, which means

hair is perfectly smooth and glossy.

The combination of high-density shorter bristles and longer

bristles allows large sections to be styled in one pass, yet leaves

hair with that smooth, salon-swishy natural movement clients love

to bounce out of your chair with.

Second-day hair doesn’t need to look second best – help

your clients achieve Insta-fabulousness with the ghd glide.

Gloss guaranteed!

48


CREATIVE HEAD ADVERTORIAL

“The new ghd glide

restores the look of a salon

blow-dry in seconds. It’s

wonderful for soft volume,

beautiful sleek styling and I

adore it for fringes, too. Its

beautiful simplicity makes

it an incredible styling tool”

ZOË IRWIN, GHD UK AMBASSADOR AND

MOST WANTED CREATIVE TALENT 2018

Share the ultimate hair hack for #IWOKEUPLIKETHIS style with the ghd glide.

For more information and to become a stockist, contact your ghd account manager or call 01924 423400

CREATIVE HEAD

49


Linton & Mac menu

Linton & Mac Style Bar

QUICK FIX

Early birds definitely get the worm. Offering early morning

appointments might make you wince, but given the hike in blow-dry

services there’s certainly a demand for clients who don’t want to face

doing their own hair before a big meeting. Linton & Mac in Aberdeen

offers a Breakfast Blow Dry and a First Thing Facial among others,

which all include a locally sourced breakfast and hot drink, available

from 7am.

And why should night owls miss out? The Express Style Bar features

a rotating list of styles that can be created in under 30 minutes. Throw

in a glass of fizz and you have a great start to an evening out with the

girls. “Think about how your salon can accommodate clients around

standard working hours,” suggest co-directors Jenn Linton and Jaye

Macdonald. “For example, we can also accommodate colour clients early

in the day – our opening time on Wednesdays, Thursdays and Fridays

50

CREATIVE HEAD


is 7am, so clients can squeeze in their colour appointment

before the day begins.”

Speaking of quick fixes, who would have thought that

you could fit highlights into your lunch hour? But with the

likes of Rush Hair offering its Speedy Services – launched

by international colour director Chris Williams and L’Oréal

Professionnel Instant Highlights – or the introduction of

Redken’s Flash Lift Express Blonde service, clients can walk

out of the salon with fresh highlights in under an hour.

Similarly, the advancements in extensions has seen a huge

surge in mini-tapes that instantly add bulk and length. Great

Lengths boasts that its GL Tapes can transform hair in under

an hour, and can also be re-applied up to three times, making

them a tidy investment. These quick-fire services can be an

excellent way to supplement income for salon growth.

“Think of how you can facilitate working clients, too; we

have laptop-friendly positions, free WiFi and USB ports at

every station,” Jenn and Jaye add.

This kind of flexible space concept has been a huge success

for Ricky Walters and his glossy Salon64 in London. With

everything from manicures to Moscow mules on offer, the

salon is designed to be a working hub as much as it is a beauty

hotspot, and has seen busy working women flock through the

doors as a result. Phone charging docks and velvet jewellery

boxes sit under the sleek white styling stations, so you can tap

away at your laptop and not worry about losing the earrings

you’ve removed for your cut and colour.

STRAIGHT TALK

Being up-front about time is a big factor to getting clients to

book in – particularly for walk-in salons. Lloyds Hair Salon

in Waterford, Ireland, have a set ‘last time’ policy: as long

as you arrive before that time, you’ll be seen. Services last

a set length – from a 45-minute cut-and-dry to three hours

for highlights – to help clarify how long clients should block

out in their calendar. It’s a similar story at Chop Chop – an

innovative concept in London that has fixed 20-minute slots

for a set £20 price.

At the end of the day, the most important aspect to sell

is your expertise. Clients don’t just come in for a cut and

colour; they come for your advice on what products will suit

them, insight on the latest techniques, suggestions about

how they can change up their look in a flattering way. Warren

Scarr, managing director at Sally Salon Services, knows

that focusing on the customer experience is the best way to

keep them returning. He says: “For that all-important client

relationship make sure you’re taking the time to really listen

to your customers when they’re in the salon.”

From daily styling and care challenges to finding out what

they want to achieve from the products they use at home,

there are a whole host of things your clients would welcome

your professional advice on. “Clients naturally expect to look

and feel good when they leave the salon, but what breeds

loyalty is the relationship and trust they have in their stylist,”

Warren explains. “By taking the time to properly listen to

their needs, you’ll be better placed to make informed and

invaluable recommendations to them.”

Great Lengths

Before

#HairHacks

After

CREATIVE HEAD

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#HairHacks

THE

ERS

THESE IN-SALON SERVICES AND RETAIL HEROES WILL KEEP YOU – AND YOUR GUEST – HAPPY BETWEEN SESSIONS.

BE WARNED, THESE MAY INDUCE SPONTANEOUS HUGS FROM THRILLED CLIENTS...

The BaByliss PRO Perfect

Curl MKII creates three

different types of curl at the

push of a button. Feed in

the hair and let the Pro Curl

go to work.

RRP £99

salonsdirect.com

Extend the lifespan of a blow-dry with ghd glide, the brand’s

first hot brush. The ceramic technology heats the brush

evenly while the ioniser helps to eliminate frizz for smooth

and glossy second – or even third – day hair

RRP £125

ghdhair.com

Wash, condition, detangle

and repair, all in one rinseoff

product. Hairstory’s

original New Wash cleans

and conditions hair in one

fell swoop.

RRP £44

hairstory.com

With the latest additions of

Blondage and Graydiant,

there’s something to keep

unwanted undertones at

bay for every shade with

Redken Color Extend.

RRP FROM £16.50

redken.co.uk

Top up a smoothing service

with KeraStraight Protein

Mask. Using a blend of

hydrolysed wheat proteins,

it forms a net to leave hair

shiny, strong and soft.

RRP £26.50

kerastraight.com

For clients with thick hair,

blow-drying can be the

bane of their lives. Speed

things up by as much as

50 per cent with the Cloud

Nine Magical Potion.

RRP £20

cloudninehair.com

With up to six levels of

lift in just 30 minutes,

L’Oréal Professional

Instant Highlights is

perfect for clients

who would love to

go a bit lighter

but simply don’t

have the time to

spare, from subtle

contouring to a

pop of colour.

IN-SALON

SERVICE

lorealprofessionnel.co.uk

These petite tapes from

Great Lengths help

to add volume

and length to

clients. Fitted in

under an hour,

you’ll be amazed

at what you can

do – and each set

can be re-fitted up to

three times, saving clients

time and money in the

long run.

IN-SALON SERVICE

greatlengthshair.co.uk

Multi-task to the max with

Pureology’s clever Colour

Fanatic Spray. One spritz

delivers a whopping 21

benefits to prime, protect

and perfect.

RRP £25.25

pureology.co.uk

For clients who need to

smooth on the move,

the Dafni Allure ceramic

straightening brush is a

cordless option to keep in a

bag/desk for when frizz hits.

RRP £149

dafnihair.com

Neutralise unwanted brassy

tones on blondes between

visits with the Schwarzkopf

Professional BC Bonacure

Excellium Q10+ Pearl

Beautifying Steel Spray.

RRP £14.65

schwarzkopfpro.com

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OPTIMUM

STYLING

TEMPERATURE

NEW

GHD GLIDE

Introducing ghd’s first ever hot brush; to tame and smooth hair quickly and effortlessly.

Available for a limited time only, while stocks last - contact your ghd account manager

today or call 01924 423400 for more information.


Pink jacket by Ashley Isham, leather trousers by Malan Breton, belt by Francesca Marotta, shoes are

stylist’s own. Leather coat by Malan Breton, knitted trousers by Cecile Jeffrey, shoes are stylist’s own.

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Coat by Malan Breton

S O C I A L L Y

AWKWARD

EDITORIAL IN EXECUTION AND EFFORTLESS IN ITS VIBE, ‘AWKWARD/WINTER’ IS A COLLECTION CREATED

BY SHELLEY SUMNER TO BRING CONCEPTUAL HAIR AND FASHION TOGETHER IN HARMONY

PHOTOGRAPHY BY CHRIS BULEZUIK

CREATIVE HEAD 55


Blouse by Amanda Thompson Couture

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Dress by Amanda Thompson Couture, boots are stylist’s own

HAIR Shelley Sumner. STYLING Simon Ekrelius. MAKE-UP Louise Lerego. MODELS Ivy Watson at Models1 and Charlotte Rose at Phoenix Models

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The devil

in Whitechapel

A mix of Victorian values and current consumerism, the Voyeur Kollektive 2019 is a

time-travelling marvel from Jayson Gray – the Karbon Kyd – fusing oily editorial textures

and ‘wiggy’ hair, in distilled and opaque tones of liquorice, chesterfield red and Lady Grey.

“Whitechapel 1890 meets Whitechapel 2019, if you will,” muses the Karbon Kyd…

PHOTOGRAPHY BY REGINALD STEPHEN BROOKER

CREATIVE HEAD 59


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CREATIVE HEAD 61

HAIR The Karbon Kyd, AKA Jayson Gray. MAKE-UP Jayson Gray.

MODELS Janet Mayer and Ami Benton at J’Adore La Vie Couture Cabaret


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Nicole Iroh and

Andrew Barton

THE

master

PLAN

‘AROUND THE WORLD’ was the theme for the annual

Headmasters Awards, celebrating the breadth of talent across

the salon group. The evening kicked off with chairman John

Sanders welcoming the team and giving a dedication to Jim

Nunn, a founding partner of the Headmasters Salon Group,

who passed away after a long illness last year. Creative director

Andrew Barton took the reins for an international-themed hair

show from the Headmasters creative ambassadors, led by Nicole

Iroh. There were braids, bright colours and brilliant styling to

be seen, with influences felt from every corner of the globe.

Reality TV star Rylan brought his trademark charm, presenting

trophies to the teams and individuals who shone the brightest.

And then it was time to take it up a notch – the dancefloor filled

up, the dodgems got going and the fun didn’t stop.

Tim Binnington,

commercial director

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Men’s Image Busiest Colourist Busiest Stylist

Retailer of the Year

Colour Innovation

And the winners are…

Ultimate Image

Joanna Mires and Bart Cacciapaglia, Mayfair

Avant Garde

Pervin Cirakoglu, Mayfair

Men’s Image

George Mapston, Wimbledon Broadway

Colour Innovation

Faye Biscoe and Bart Cacciapaglia, Mayfair

Bring on the Colour

Raquel Echeverría Esparza, Hammersmith

Christine Sanders Future Stars

Beth Wakeling, Guildford

Big 5 Award in conjuction with HSBC

Shepherd’s Bush

Retailer of the Year

Giovanna Cannata, Croydon

Busiest Stylist

Flavio Iacurti, Guildford

Busiest Colourist

Kamil Czywil, Shepherds Bush

Most Charitable Salon

Surbiton

Salon of the Year

Streatham Hill

Ultimate Image

Most Charitable Salon

Big 5 Award

Christine Sanders Future Stars

Avant Garde

Salon of the Year

CREATIVE HEAD 63


Blank

SLATE

THE WHITE SHOW at Central Saint Martins is a rite of

passage for first year BA Fashion students, who get to design

a single look in white that echoes the ‘toile’ created before

a final garment. It’s the first step on the student’s creative

journey… and an opportunity for all 159 of them to debut

concepts to their peers. The show is also working to reduce

waste in fashion by encouraging the young designers to be

resourceful in the construction of their garments, gathering

materials from sustainable sources. The show is organised and

promoted by first year BA Fashion Journalism and BA Fashion

Communication & Promotion students, ensuring collaboration

across college courses to provide vital experience for even more

students. And on hand backstage was L’Oréal Professionnel’s

ID Artists, taking care of styling models based on a look created

and directed by Richard Phillipart.

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Richard Phillipart

CREATIVE HEAD 65


The 2019 @ghdhair @ghdhairpro

Global Education shoot

Styling on the 2019 @ghdhair

@ghdhairpro Education shoot with

the ghd Artistic Team

ghd Queen Maker Tour

London leg done!

My CrazySexyCool show

returned to France!

In the

frame

Session stylist Luke Benson

(@lukebensonhair), ghd

creative artist, snaps away…

@scottsmenswear

campaign, photography

@elliotjameskennedy

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

@britishgirls-magazine

featuring the beautiful

@charlihoward

So happy and proud to have

been signed as one of the

@ghdhair creative artists!

Great couple of days with

@romankemp and the gang

at @capitalofficial

So nice to work with super-talented

fellow ghd creative artist @patrickwilson

@paulsmithdesign campaign

PLAY:SUIT

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CREATIVE HEAD


Premium Quality

Gently processed, expertly blended,

long lasting, no damage, traceable,

soft Virgin Remy hair

Ethically Sourced

We only source 100% Virgin

Remy hair directly from donations

made to Indian temples

Social Benefits

Indian temples use the proceeds

of the hair sale to support

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Blended by Hand

Our hair extensions are

handmade and expertly blended

strand by strand

Made in Italy

Fully respecting human

rights, local traditions

and ethical values

Beauty and Self-care

Empowering women who dream

of beauty, confidence, health

and integrity

World leading ethical hair extensions

www.greatlengthshair.co.uk

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