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Creative HEAD February 2019

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£4.50 FEBRUARY <strong>2019</strong><br />

Passion<br />

Ambition<br />

Fulfilment<br />

Expertise<br />

Teamwork<br />

Let’s celebrate!


The professional<br />

difference<br />

BOX COLOUR…<br />

MOBILE HAIRDRESSERS…<br />

YOUTUBE TUTORIALS…<br />

WHY SHOULD A CONSUMER SPEND THEIR TIME AND MONEY IN A HAIR SALON?<br />

THE ANSWER IS, THE PROFESSIONAL DIFFERENCE. BUT WHAT DOES THAT<br />

ACTUALLY MEAN?<br />

It means learning all the time – and paying it forward. New techniques, products and<br />

information arrive Every. Single. Day. And passionate stylists absorb it all! Let’s face it –<br />

seasoned hairdressers are some of the best people to learn from; they offer encouragement<br />

and understand the difficulties younger people face in the industry because they were once<br />

there too. We’re in it together.<br />

It means that magical makeover moment... Watching your clients transform... Is there anything<br />

better than that spine-tingling moment when the cape is twirled away and they really see<br />

themselves, see what you have achieved? You watch as their self-confidence skyrockets;<br />

they’re in awe of what your hands have created. You live for these moments, and you get<br />

them, every day.<br />

Remember that teacher who wrote you off? Thought hairdressing was for the kids who<br />

couldn’t do anything else? Well, look at you now! A colour and texture expert with an in-depth<br />

understanding of chemistry. A cutter so precise you can slice a right angle blind-folded. An<br />

avant-garde interpreter who can reference art history with aplomb. Success in the hairdressing<br />

industry requires extensive knowledge in a multitude of areas. You know the colour wheel like<br />

the back of your hand. You’re a genius; day in, day out.<br />

At L’Oréal Professionnel they continually ‘push the pro’ to elevate and showcase this wonderful<br />

industry we all work in. The years of training. The expertise. The skills in those hands. The<br />

ideas in your head. THIS is the professional difference... and what a difference it makes!<br />

Let’s celebrate it. Together…


CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

HARI SALEM, HARI’S, LONDON<br />

“I’m quite shy but hairdressing has<br />

taught me to interact with people on<br />

all sorts of levels. It’s allowed me to be<br />

creative, and it’s also allowed me to<br />

be myself. I’ve never felt I needed to<br />

behave a certain way…”<br />

Fulfilment<br />

CHARLES WORTHINGTON MBE,<br />

CHARLES WORTHINGTON SALONS, LONDON<br />

“Being a hairdresser is about fulfi lling<br />

a creative dream. Working in an<br />

industry that’s full of vibrant, creative<br />

characters means you live your life in<br />

a really fun, fulfi lled way.”<br />

#WeAreLOrealPro


KEN PICTON, KEN PICTON SALON, CARDIFF<br />

“Being a hairdresser is one of the<br />

most incredible jobs you could have.<br />

I came into it by default, and from the<br />

moment I entered I was mesmerised.<br />

I’ve been hairdressing for more than<br />

Passion<br />

half my life now – that’s testament to<br />

what a great job it is!”<br />

PAUL DENNISON, KEN PICTON SALON, CARDIFF<br />

“My career has seen me standing<br />

onstage in front of 3,000 people in<br />

Barcelona, but I also love the buzz of<br />

nailing a new look on a client – for me<br />

that’s a career highlight I get every day.”


CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

PAUL EDMONDS, PAUL EDMONDS, LONDON<br />

“The salon professional difference is<br />

what it’s all about. It’s years of training<br />

being delivered in the form of the very<br />

best information for the client, and<br />

surrounding them in an environment<br />

that nurtures people and makes them<br />

feel good about themselves.”<br />

#WeAreLOrealPro


MAI HA, TREVOR SORBIE, MANCHESTER<br />

How long have you been a hairdresser?<br />

I’ve been hairdressing now for 21 years.<br />

What makes you proud to be a hairdresser?<br />

The ability to transform people and make them feel good<br />

about themselves.<br />

Why should clients come to the salon to get their hair done,<br />

rather than do it at home?<br />

Not only are hair stylists on point with the latest trends, they also<br />

have the skill set to create a look that will suit each individual that is<br />

truly bespoke.


#WeAreLOrealPro<br />

CREATIVE <strong>HEAD</strong> PARTNERSHIP


Expertise<br />

KATHRYN DARTNELL, HARINGTONS, WINCHESTER<br />

“It’s really important, as a hairdresser, to have great<br />

communication. From the moment you come into contact<br />

with your client you need to extract as much information as<br />

possible, about their lifestyle, their personality, what’s going<br />

to work for them in their life practicality-wise… It’s important<br />

to understand their specifi c needs because each head of<br />

hair you create is an advert for your work.”


CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

MATTHEW CURTIS, MATTHEW CURTIS<br />

HAIR, LONDON, STAFFORDSHIRE &<br />

THE COTSWOLDS<br />

“Going to the salon is an<br />

experience, it’s a journey.<br />

It’s a relationship with your<br />

hairdresser, it’s a cup of coff ee,<br />

it’s about talking about your<br />

problems and your issues, but<br />

also about your goals and how<br />

you want to feel and look. The<br />

salon is all-encompassing. It’s<br />

an escape, and an opportunity<br />

to become the person you<br />

want to be.”<br />

JORDAN GARRETT, HERSHESONS, LONDON<br />

“If you’re the kind of person who<br />

thinks outside the box and doesn’t<br />

like colouring inside the lines, then<br />

hairdressing is for you. I love the fact that<br />

you never know what’s coming next, or<br />

where your next job will take you.”<br />

#WeAreLOrealPro


INDIA & JASON MILLER, CHARLIE MILLER<br />

HAIRDRESSING, EDINBURGH<br />

“The salon experience is both unique and<br />

essential because of the professionalism,<br />

the training and the quality that we provide.<br />

It’s also about the human contact. For us,<br />

it’s about the potential to give something<br />

incredible every hour of the day when<br />

we’re behind our clients. It’s about creating<br />

magical experiences for people.”


NEVILLE TUCKER, NEVILLE<br />

HAIR & BEAUTY, LONDON<br />

“One of the most<br />

wonderful things about<br />

being a salon owner has<br />

been the ability to train<br />

others. To watch someone<br />

go through the whole<br />

process, from being a<br />

shampooist to learning<br />

the craft and then going<br />

on to open up their own<br />

salons… For me, that’s<br />

something very special.”<br />

CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

Ambition<br />

#WeAreLOrealPro


SARA HOLMES, CO-OWNER,<br />

STUART HOLMES, CHELTENHAM<br />

How long have you been in business?<br />

15 years. The time has flown and it has been an<br />

incredible journey so far.<br />

What about your business makes you most proud?<br />

All of it, really! When we started there were just three<br />

of us in this huge building – everyone thought we were<br />

mad! We have taken the whole journey step by step<br />

and grown and developed gradually over the years.<br />

I love the fact that if something doesn’t work we can<br />

change it and that we are always learning – in fact, we<br />

never stop learning. I am hugely proud of the supertalented<br />

team we have: some have been with us since<br />

the beginning and are incredibly loyal and passionate<br />

about the salon and what we do. Some are ‘home<br />

grown’, having started their journey as apprentices, and<br />

are now talented stylists and colourists working hard<br />

to achieve their dreams. And then all the other amazing<br />

members of ‘Team Holmes’, who work hard to deliver<br />

incredible hairdressing and keep and exceed the great<br />

reputation we have earned over the years. Running a<br />

business is not easy and there are always challenges<br />

along the way – but with hard work, a great team and<br />

determination, goals and dreams can be achieved.<br />

How important is the professional difference?<br />

Isn’t it always better to be looked after by a team of<br />

experts? Not only do people receive excellent quality<br />

of hairdressing in a salon, they will also enjoy the whole<br />

experience – from a cappuccino on arrival to a great head<br />

massage and the right products to suit them AND they<br />

leave the salon looking great and feeling amazing. You just<br />

can’t compare that to sitting at home on a kitchen chair<br />

washing your hair over the bath!<br />

Describe the salon experience you offer your clients<br />

My background is from the hotel industry, so we have tried<br />

to blend some of my experience into the salon journey.<br />

Firstly, parking is available for clients to reserve in advance<br />

and the red carpet is always immaculate to greet them<br />

as they enter the building. We have a reception for our<br />

clients to ‘check in’ and ‘check out’ and a stunning lounge<br />

where they can relax before their appointment and enjoy<br />

the library of portfolio books while sipping a glass of fi zz or<br />

enjoying a cappuccino prepared by our very own full-time<br />

barista. That’s all before they make it up the stairs to the<br />

salon with huge fl oor-to-ceiling windows overlooking the<br />

Town Hall, with spacious styling sections and a comfy area<br />

to relax while hair colours are developing. Our attention<br />

to detail is second to none – we have phone chargers,<br />

reading glasses and will also run errands for clients while<br />

they are with us, from buying sandwiches to posting<br />

letters! Our team here is like one big family, as clichéd as<br />

that may sound, and the clients love their time with us.<br />

To us, an amazing hair cut and colour is to be expected<br />

and it’s everything else that makes clients’ time with us<br />

even more enjoyable.


#WeAreLOrealPro<br />

CREATIVE <strong>HEAD</strong> PARTNERSHIP


PAUL PERCIVAL, PERCY & REED, LONDON<br />

“I love the salon. If you go into a buzzy<br />

salon it’s the best place to be. It’s the<br />

energy! Not just the energy of people<br />

feeling great about themselves, it’s the<br />

amazing cocktails, the snacks, the great<br />

music... There’s not many places that are<br />

better to hang out in than a salon!”<br />

ADAM REED, PERCY & REED, LONDON<br />

“I get to do what I love every<br />

day. I love creating, I love<br />

meeting people – my client, my<br />

team, a model, a celebrity – I<br />

love creating hair. I love looking<br />

at hair. I love hair colour. There<br />

is nothing about hair that I don’t<br />

love, and there is nothing about<br />

being a hairdresser that I don’t<br />

love every single day.”


CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

ANDREW MULVENNA, ANDREW<br />

MULVENNA, BELFAST<br />

“The professional<br />

difference – there’s<br />

nothing like it. It involves a<br />

skilled professional, who’s<br />

there to discuss and filter<br />

ideas and translate them<br />

into reality. It’s an art that<br />

cannot be imitated, and<br />

it’s so important in this<br />

digital age where people<br />

are bombarded with so<br />

much choice.”<br />

COS SAKKAS, TONI&GUY<br />

“Being a hairdresser<br />

is my life, the reason<br />

why I wake up in the<br />

morning. It’s given me<br />

such an amazing career;<br />

I’ve met lifelong friends<br />

and travelled the world.<br />

But I’m also fulfilled by<br />

what I do every day –<br />

by making my clients<br />

feel super-happy, by<br />

educating people from<br />

all over the world and<br />

by watching them<br />

grow and become the<br />

hairdressers of the future.<br />

It’s everything I’ve always<br />

dreamed of.”<br />

#WeAreLOrealPro


LEE NASH-JONES, NASHWHITE, WARWICK,<br />

LEAMINGTON SPA AND STRATFORD-UPON-AVON<br />

“As an apprentice I learned patience and<br />

I gained in confi dence. And now, as a<br />

business owner, it’s my opportunity to<br />

give back those qualities that I picked up<br />

in the early stages of my career. It’s about<br />

more than being a hairdresser now, it’s<br />

about quality of life.”<br />

Team<br />

ROB WHITE, NASHWHITE, WARWICK,<br />

LEAMINGTON SPA AND STRATFORD-UPON-AVON<br />

“For me, being a hairdresser is more<br />

than just doing hair. It’s about having<br />

the opportunity to impact on people’s<br />

lives, whether that’s my clients or my<br />

staff . My proudest moments are when<br />

I see our team working with empathy,<br />

respect and courtesy with our clients<br />

and seeing them forge those bonds and<br />

relationships that mean those clients will<br />

then return again and again to the salon.”


CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

DYLAN BRADSHAW, DYLAN BRADSHAW, DUBLIN<br />

“I’m 30 years doing this, and started off<br />

in a very basic community salon, but it’s<br />

funny where the journey takes you. I’ve<br />

worked for Vogue magazine, I’ve worked<br />

at The Oscars, I’ve worked on music<br />

videos all over the world, but I still love<br />

the interaction with the client and the<br />

team in the salon.”<br />

#WeAreLOrealPro


CATHAL WALSHE,<br />

MARBLES, HUGH<br />

CAMPBELL HAIR GROUP,<br />

IRELAND<br />

How many years have you been<br />

in hairdressing?<br />

20 years! How did that happen!<br />

Describe the job satisfaction you get<br />

from your role<br />

I’ve always enjoyed what I do, so I love<br />

that my current role as creative director<br />

now extends to pushing the boundaries<br />

of what the Hugh Campbell Hair Group<br />

can do. It’s brought my job satisfaction<br />

to a whole new level. There’s no better<br />

feeling than seeing a client leave the<br />

salon happy with a bespoke colour and<br />

cut tailored to their individual vision and<br />

needs. In the same way that fashion<br />

designers use moodboards, we listen to<br />

the client, think about the manageability<br />

of their hair at home and then work with<br />

them to make that vision a reality. There<br />

is immense job satisfaction in seeing<br />

that process come full circle.<br />

CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

Why should clients come to the salon<br />

to get their hair done, rather than do it<br />

at home?<br />

The simple answer is quality. Think of<br />

your best suit or dress, the piece that<br />

makes you feel like a million dollars<br />

when you wear it. Do you bring it to<br />

the dry-cleaner who has the skills and<br />

equipment to keep it looking its best or<br />

do you fling it in the washing machine<br />

and hope for the best? Similarly, why<br />

pick a generic box colour off a shelf<br />

when you can have a professional<br />

colourist mix a tone just for you. We look<br />

at everything from skin tone to day-today<br />

wearability. That really can’t be fully<br />

achieved in your bathroom at home.<br />

What advice would you give to<br />

someone starting out in the industry?<br />

Ask questions! Lots of questions! There<br />

is no such thing as too many or too<br />

obvious questions. Understanding why<br />

we do what we do is key – without<br />

that you can’t extend your learning or<br />

create something new and exciting.<br />

Young professionals are the future of<br />

our industry so as mentors, it’s our job<br />

to ensure that we are supporting their<br />

development and their passion for what<br />

they do.<br />

#WeAreLOrealPro


Ambition<br />

JONNY ENGSTROM, GUY KREMER, WINCHESTER<br />

“Even though I’ve been doing this for<br />

20 years or more, I still enjoy going to<br />

work, meeting new clients, meeting<br />

my regulars, working with my staff and<br />

learning new things every day.”<br />

DARREN FOWLER, FOWLER35, LONDON<br />

“It’s such an amazing time right<br />

now to get into hairdressing.<br />

Yes, it’s hard work and you need<br />

to put in the hours, but what<br />

you can achieve is absolutely<br />

phenomenal and I’d love to be<br />

doing it all over again.”


CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

RICHARD PHILLIPART, THE BOUTIQUE ATELIER, CHESHIRE<br />

“I started out as a Saturday boy at 13 years<br />

of age, brushing up hair and shampooing the<br />

masses. And I went on to work in lots of different<br />

places but I’ve come back around and now I<br />

actually own the salon where I started out. And<br />

completing the circle has really been one of the<br />

proudest things for me. To take a salon that was<br />

failing and make it successful has been fantastic.”<br />

#WeAreLOrealPro


MARK O’KEEFFE, MANAGING DIRECTOR,<br />

BROWN SUGAR, IRELAND<br />

How long have you been in hairdressing?<br />

I’ve been lucky enough to work in the industry for almost 30 years now.<br />

My first experiences in a salon environment go back as far as 1990. My<br />

dad, who was a hairdresser for 44 years and general manager of a very<br />

successful salon chain, introduced me to this exciting world of his at a very<br />

young age and I’ve shared it with him ever since.<br />

Describe your proudest moment to date<br />

Opening my salons, watching trainees go from graduates to outstanding<br />

hairdressers worthy of world-wide recognition, and the continued growth<br />

of my company are some of my proudest moments. However, a real<br />

stand-out was the thrill, awe, excitement and overwhelming sense of pride<br />

I felt when I watched my Sugar Culture tribe win both major categories<br />

in the L’Oréal Colour Trophy Ireland, while also delivering what I can only<br />

describe as a monumental halftime show. It put an energy into the Colour<br />

Trophy ceremony that I have never experienced before, in all my years as<br />

a spectator. I relive those moments on a daily basis.<br />

CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

What is your role within Brown Sugar, and how much satisfaction do<br />

you derive from it?<br />

My official ‘job title’ is managing director. However, my role is multi-faceted<br />

and is forged in leadership. I am involved in every aspect of the business,<br />

from design to strategy, recruitment, training and development, marketing<br />

and more. I work very closely with all of my team and consider their<br />

wellbeing to be a big piece of my responsibility.<br />

Coming into a busy salon, seeing your team grow and be successful is<br />

hugely satisfying. Knowing my team are happy and given the best possible<br />

platform to achieve greatness, watching trainees graduate, receiving<br />

a positive review from a client, seeing your work on the front cover of<br />

magazines, witnessing the creative journey of the work produced by my art<br />

team… all of these things bring me great satisfaction and appreciation!<br />

Why should clients come to the salon to get their hair done, rather than<br />

do it at home?<br />

The obvious answer would be for better results, but it is so much more<br />

than that. We don’t claim or see ourselves in competition with box colour<br />

or ‘freelancers’ operating in the black market. We’re so much more than the<br />

result. While high-fashion hair and beauty is the service we provide, we also<br />

bestow an experience on every single client who walks through the door.<br />

The personal touches – from signature head massages to complimentary<br />

cocktails in tranquil surroundings – all add to the customer experience.<br />

However at the core of it is the relationship and bonds formed with the<br />

salon team. It can be a form of therapy for our customers, who love to<br />

come in for the chat and the buzz just as much as for the haircut. In saying<br />

that, it will always be the best haircut! Why does anyone choose to go to<br />

a five-star restaurant over eating at home? Because it’s human nature to<br />

enjoy the finer things in life.<br />

What advice would you give a youngster just starting out in the industry?<br />

Say no to nothing and experience everything! It is such an exciting time to<br />

be entering the industry. Hairdressing has come such a long way in recent<br />

times. Social media has helped our craft evolve into so much more than<br />

cuts and colour. It is daily expressionism and a tool for allowing us to help<br />

people mould individuality. Training has become more diverse and job<br />

opportunities are taking people all over the world. One minute you could<br />

be behind a chair, in a salon, and the next you could be styling a top model<br />

at New York Fashion Week. So work hard, retain a good attitude, soak in<br />

every bit of knowledge and reap the rewards. In hairdressing, the world is<br />

your oyster.<br />

#WeAreLOrealPro


DANIEL GALVIN OBE, DANIEL GALVIN, LONDON<br />

“If I see a colour in my salon that is<br />

absolutely fantastic, I have to know<br />

who’s done it. I’ve got to pat that<br />

member of staff on the back, and I’ve<br />

got to tell that client what a wonderful<br />

job my colourist has actually done.”<br />

JAMES GALVIN, DANIEL GALVIN, LONDON<br />

“It’s amazing what can be<br />

achieved in the hairdressing<br />

industry and that the professional<br />

difference can truly be recognised.<br />

Seeing my dad get his OBE<br />

from Prince Charles made me<br />

feel so proud to know that all<br />

his hard work and the blood<br />

sweat and tears he’d put into the<br />

industry over the years had been<br />

recognised at the highest level.”


CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

ALAN EDWARDS, ALAN EDWARDS, GLASGOW<br />

“What I’ve learned from my career<br />

is always to be open-minded and<br />

to focus on self-development and<br />

change and to totally understand<br />

that you can learn from absolutely<br />

everybody and that every day is a<br />

new experience.”<br />

#WeAreLOrealPro


Antony Licata, Mahogany Hairdressing<br />

Jimi and Georgina Parkinson, Sessions Spa<br />

The Brooks & Brooks team


KEEP ON<br />

pushing YOUR<br />

CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />

PROFESSIONAL<br />

DIFFERENCE<br />

IN SALONS ACROSS THE UK AND IRELAND YOU MAKE THE DIFFERENCE. YOUR PASSION,<br />

YOUR SKILLS, YOUR CREATIVITY, YOUR TEAMWORK, YOUR COMMITMENT TO EXCELLENCE,<br />

YOUR SENSE OF FUN... DON’T STOP NOW!<br />

Skyler McDonald, Skyler London<br />

Gavin Hoare, Richard Ward Hair & Metrospa<br />

#WeAreLOrealPro<br />

TO SEE MORE PROFESSIONAL HEROES, VISIT CREATIVE<strong>HEAD</strong>MAG.COM<br />

Follow our heroes’ stories via @creativeheadmag and @lorealpro #lorealprouk #lorealproire<br />

To discover the professional difference with L’Oréal Professionnel visit lorealprofessionnel.co.uk


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HAIR: LUISA ALDRIDGE, HARI’S<br />

FASHION: FEBEN VEMMENBY<br />

HAIR: MARIO FAILLA, THE GALLERY<br />

FASHION: MARTIN HANLY<br />

HAIR: BEN HARDS, THE SQUARE<br />

FASHION: PAOLO CARZANA<br />

HAIR: ELETTRA GUGGERI, RICHARD WARD HAIR & METRO SPA<br />

FASHION: EKATERINA ZELENTSOVA<br />

HAIR: DARREN FOWLER, FOWLER35<br />

FASHION: MATTHEW NEEDHAM<br />

HAIR: SHELLEY SUMNER, RUSH<br />

FASHION: PAOLINA RUSSO<br />

HAIR: MARK WOOLLEY, ELECTRIC HAIRDRESSING<br />

FASHION: SARAH KAUFFMAN<br />

HAIR: ADAM REED, PERCY & REED<br />

FASHION: GUI ROSA<br />

HAIR: SAM ASHCROFT, BROOKS & BROOKS<br />

FASHION: DINGYUN ZHANG<br />

HAIR: JORDAN GARRETT, HERSHESONS<br />

FASHION: ALEKSANDAR MITROVIC<br />

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0% RETOUCHED<br />

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HAIR: PAUL HESSION, HESSION HAIRDRESSING<br />

FASHION: JIE WU.<br />

HAIR: BEN GARRY<br />

FASHION: GUI ROSA<br />

HAIR: RICHARD PHILLIPART, THE BOUTIQUE ATELIER<br />

FASHION: CAMERON WILLIAMS<br />

HAIR: LEE NASH-JONES, NASHWHITE<br />

FASHION: ALEKSANDAR MITROVIC<br />

HAIR: FERGAL O’CONNOR, ORIGIN<br />

FASHION: MASHA POPOVA<br />

HAIR: JONATHAN SOONS, <strong>HEAD</strong>MASTERS<br />

FASHION: JORDAN CHARLES<br />

HAIR: DALE HOLLINS<strong>HEAD</strong>, HAZEL & HAYDN<br />

FASHION: JIE WU<br />

HAIR: DARREN FOWLER, FOWLER 35<br />

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HAIR: MATTHEW CURTIS<br />

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HAIR: JASON HALL, JASON HALL HAIRDRESSING<br />

FASHION: DINGYUN ZHANG<br />

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33<br />

34<br />

35


6<br />

7<br />

8<br />

9<br />

10<br />

HAIR: KY WILSON, THE SOCIAL<br />

FASHION: JIE WU<br />

HAIR: JOHN GILLESPIE, JOHN GILLESPIE HAIRDRESSING<br />

FASHION: JOHANNA PARV<br />

HAIR: JACK MERRICK THIRLWAY, NEVILLE HAIR & BEAUTY<br />

FASHION: TALIA LIPKIN-CONNOR<br />

HAIR: CHERYL MUNOZ, DANIEL GALVIN<br />

FASHION: SARAH MCCORMACK<br />

HAIR: MARC TRINDER, TRINDER HAIR STUDIOS<br />

FASHION: CECILE TULKENS<br />

HAIR: PAUL DAVEY, DAVEY DAVEY<br />

FASHION: JOSHUA CRABTREE<br />

HAIR: JASON HALL, JASON HALL HAIRDRESSING<br />

FASHION: PAOLINA RUSSO<br />

HAIR: ANGEL MONTAGUE SAYERS, SALLY MONTAGUE<br />

FASHION: MATTHEW NEEDHAM<br />

HAIR: KATHRYN DARTNELL, HARINGTONS<br />

FASHION: MASHA POPOVA<br />

HAIR: PAUL DAVEY, DAVEY DAVEY<br />

FASHION: ALEKSANDAR MITROVIC<br />

16<br />

17<br />

18<br />

19<br />

20<br />

DISCOVER INSIDE THE STORY BEHIND THE RE-LAUNCH * OF TECNI.ART<br />

AND THE <strong>2019</strong> COLLECTION<br />

IMAGES CO-DEVELOPED BY<br />

*The Tecni.Art range is being relaunched with new packaging, some products being discontinued and 3 new products.<br />

26<br />

27<br />

28<br />

29<br />

30<br />

HAIR: JOSH WOODMAN, ANDREW HILL<br />

FASHION: JAWARA ALLEYNE<br />

HAIR: EILEEN MCGRATH, THE EDGE<br />

FASHION: GUI ROSA<br />

HAIR: FERGUS DALY, ZEBA<br />

FASHION: JOSHUA CRABTREE<br />

HAIR: ANDREW MULVENNA<br />

FASHION: SARAH MCCORMACK<br />

HAIR: JAMES COLEMAN, BROWN SUGAR<br />

FASHION: GUI ROSA<br />

HAIR: LUKE PLUCKROSE, SAKS<br />

FASHION: JAWARA ALLEYNE<br />

HAIR: DANIELLE DIGNAM, DYLAN BRADSHAW<br />

FASHION: PAOLINA RUSSO<br />

HAIR: STEPHEN CHAPMAN, CONTEMPORARY<br />

FASHION: TALIA LIPKIN-CONNOR<br />

HAIR: MARCELLO MOCCIA, ROOM 97<br />

FASHION: JOHANNA PARV<br />

HAIR: ANDREA DALEY, BARBARA DALEY<br />

FASHION: JORDAN CHARLES<br />

36<br />

37<br />

38<br />

39<br />

40


USE<br />

TO PROTECT & STRENGTHEN YOUR<br />

HAIR DURING PRE-LIGHTENING<br />

Try this look on you<br />

Get the Style My Hair app.


ALEXA CHUNG<br />

BALAYAGE AMBRÉ<br />

*By L’Oréal Professionnel<br />

MULTI-TONAL SERVICE BY THE<br />

UNIQUE OIL COLOUR*.


YES.<br />

IT’S OPEN<br />

YES.<br />

IT’S OPEN<br />

In it’s 64th year, the longest-running live hairdressing competition<br />

the L’Oréal Colour Trophy, is now open for entries.<br />

Will you be this year’s winner?<br />

ENTER NOW*<br />

lorealcolourtrophy.com<br />

#LCT19<br />

#lorealprouk<br />

@lorealpro<br />

*Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries<br />

must be uploaded onto www.lorealcolourtrophy.com by 18/02/19 and must use only L’Oréal Professionnel products. Entry<br />

photos must be in colour. Winning team receives the <strong>2019</strong> Award for the relevant category and the chance to attend other<br />

events to include an overnight European trip. See www.lorealcolourtrophy.com for full details and terms and conditions.<br />

Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.


SHOW YOUR TRUE<br />

COLOURS<br />

image: Grand Final 2018<br />

Hair by Percy & Reed Artistic Team


Editor’s letter<br />

58<br />

19<br />

30<br />

ONE OF THE MOST invaluable websites I visit regularly is<br />

Lifehacker – a cornucopia of suggestions on how to make life that<br />

little bit easier, your day more manageable. In a world where we seem to<br />

be living at warp speed, this is a practical oasis, sharing valuable tips and<br />

often saving me little chunks of time that I can then spend with my family<br />

and friends. Imagine, then, becoming a mini Lifehacker for your cash-rich/<br />

time-poor clients – lifting the lid on products, tools and techniques that can<br />

make their life easier, eliminate a little bit of stress and give them a bit more ‘Me<br />

Time’. Now picture how thrilling that could be for your guests and how very much<br />

appreciated it would be… all illustrating your professional expertise and offering a<br />

truly personal touch to their visit, each and every time. You’re the insider, you’re<br />

the one with the knowledge – use it to your advantage! That service element<br />

is also vital when it comes to all things colour, so make sure you see what the<br />

season has in store with PAINT and check out why now is the time to invest<br />

in a colour bar for your salon. And who says you can’t stock a few fizzy<br />

tipples back there, too?<br />

Amanda Nottage<br />

Editor<br />

JOIN US!<br />

In just one month’s time, on<br />

1 March, we’ll be launching<br />

our Most Wanted and The It<br />

List competitions for <strong>2019</strong>!<br />

Want a chance to get<br />

your hands on a coveted<br />

trophy? Make sure you<br />

head to creativeheadmag.<br />

com/events and sign-up<br />

to be the fi rst in the know,<br />

or turn to page 36…<br />

Calling all salon owners and<br />

managers! Step up your<br />

business strategy by<br />

securing your spot at Salon<br />

Smart <strong>2019</strong> (24 and 25<br />

March). Turn to page 30 or<br />

visit creativeheadmag.com/<br />

salonsmart for more details about<br />

all the inspiring speakers, packed<br />

programme and event experience!<br />

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial<br />

@creativeheadmag


ADD TO ANY COLOUR OR LIGHTENING FORMULA & UNLEASH YOUR CREATIVITY!


<strong>February</strong><br />

WHAT’S INSIDE<br />

£4.50 FEBRUARY <strong>2019</strong><br />

In print•online•everywhere!<br />

Passion<br />

Ambition<br />

Fulfilment<br />

Expertise<br />

Teamwork<br />

Let’s celebrate!<br />

54<br />

FASHION<br />

Shelley Sumner gets conceptual<br />

with the Socially Awkward collection<br />

44<br />

BEST LOCAL SALON<br />

Malcolm Murphy Hair in<br />

Leicester on what it takes<br />

to become true local heroes<br />

ON THE COVER<br />

#WeAreLorealPro<br />

from L’Oréal<br />

Professionnel<br />

62<br />

SCENE<br />

Headmasters<br />

celebrates a<br />

year of winners<br />

FREE WITH<br />

THIS ISSUE<br />

PAINT<br />

EDITOR<br />

AMANDA NOTTAGE<br />

DEPUTY EDITOR<br />

DEBORAH MURTHA<br />

ART DIRECTOR<br />

NICK JABBAL<br />

DIGITAL DESIGNER<br />

EVA VESTMANN<br />

CHIEF SUB EDITOR<br />

ADAM WOOD<br />

STAFF WRITER<br />

ANNA SAMSON<br />

DIGITAL ASSISTANT<br />

KELSEY DRING<br />

ONLINE AND<br />

DIGITAL EDITOR<br />

ALISON ROWLEY<br />

ADVERTISING<br />

LAURA TUCKER<br />

CLASSIFIED EXECUTIVE<br />

DAVID HAMMOND<br />

SPECIAL PROJECTS MANAGER<br />

JENNY BROOKS<br />

SPECIAL PROJECTS DIRECTOR<br />

JOANNA ANDERSEN<br />

PUBLISHER<br />

CATHERINE HANDCOCK<br />

<strong>Creative</strong> <strong>HEAD</strong> is printed on<br />

paper certifi ed as being from<br />

sustainable sources using only<br />

vegetable-based inks. Printed<br />

by Buxton Press, Environmental<br />

Printer of the Year and Printing<br />

Company of the Year.<br />

WRITE TO US AT:<br />

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Printing by Buxton Press<br />

creativeheadmag.com<br />

creativeheadmagofficial<br />

@creativeheadmag


All I had to do<br />

was say yes<br />

When we made the decision to move to Timely, all I had to do was say yes,<br />

make it happen. They took all the hard work away. They swapped over our<br />

client data. I was really impressed — Kylie Hayes, Moha Salon<br />

Say yes, and we’ll take care of the rest.<br />

Talk to us on 02038 683790, or visit gettimely.com to get started.


The edit<br />

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY<br />

SCHOOLS FAIL TO<br />

GIVE PUPILS ALL<br />

THE OPTIONS<br />

Daniel w. Fletcher<br />

Charles Jeffrey<br />

Images courtesy of Go24/7 and Revlon Professional<br />

FEWER THAN TWO IN FIVE secondary<br />

schools are allowing other education and<br />

training providers access to their pupils<br />

to inform them about technical and<br />

vocational qualifications and prospects,<br />

such as hairdressing.<br />

That’s the damning finding from a briefing<br />

by progressive think tank Institute for Public<br />

Policy Research (IPPR), looking at the Baker<br />

Clause a year after its introduction.<br />

The legislation, which came into force in<br />

January 2018, requires secondary schools to<br />

allow access to other education and training<br />

providers in an attempt to improve technical<br />

education and overcome the financial<br />

incentives that motivate schools to retain<br />

pupils. IPPR stated that making a success of<br />

the Baker Clause would be vital if vocational<br />

options such as hairdressing were ever to be<br />

seen as equally important career choices.<br />

According to the study, just 37.6 per cent of<br />

schools were abiding by the legislation. The<br />

IPPR also revealed 70.1 per cent of technical<br />

education providers thought that the Baker<br />

Clause has failed to deliver on its aims,<br />

although 31.3 per cent of providers felt the<br />

situation had improved in the past year.<br />

“A number of our salons have contacted<br />

local schools in recent years to see if KH<br />

Hair could get involved in their careers<br />

evenings, only to be told ‘no’,” says Darren<br />

Messias, managing director of 21-strong East<br />

Midlands salon chain, KH Hair. “Some have<br />

been receptive but, in our experience, a lot<br />

depends on the school and how the head<br />

teacher chooses to run it.<br />

“We have also heard from our new<br />

apprentices and their parents that, in a lot of<br />

cases, if their child is interested in becoming a<br />

hairdresser they have been told to send them<br />

to a college – the apprenticeship route within a<br />

salon is never mentioned.”<br />

Pronounce<br />

Christopher Raeburn<br />

London Fashion<br />

Week Men’s A/W19<br />

THE LATEST London Fashion Week Men’s shows proved men’s fashion is fast<br />

becoming a creative force to be reckoned with. Super-stylist John Vial created<br />

geometric folds at Charles Jeffrey for Revlon Professional and at Iceberg –<br />

where he used American Crew Fiber Grooming Foam – while Anna Cofone<br />

mixed tight buzzcuts with boisterous afros for self-expressive styling at Bianca<br />

Saunders. We saw plenty of sleek, James Bond-esque hair too, at Daniel<br />

w. Fletcher (again by Anna Cofone styling for Fudge Professional) and at<br />

London College of Fashion, where Rush Hair’s Andy Heasman and Tina Farey<br />

styled casually pushed-back finishes for L’Oreal Professionnel. The pair reached<br />

for TECNI.ART Beach Waves and Depolish to create a simple, natural look.<br />

Colour played its part at C2H4, where Michael Harding used Pulp Riot and<br />

R+Co for go racer neons, while Brendan O’Sullivan for Go24/7 at Christopher<br />

Raeburn created slashes of sprayed-on colour and tight side braids on the<br />

longer-haired models, using old parachute ribbons to tie in with the recycled<br />

theme of the collection.<br />

Need something fun<br />

and colourful to perk<br />

up your shelves this<br />

winter? You’ve got to love<br />

these Cheeky Peach, Lovely Llama<br />

and Trendy Tiger Compact Stylers<br />

from Tangle Teezer x Skinny Dip!<br />

tangleteezer.com<br />

Iceberg<br />

14<br />

CREATIVE <strong>HEAD</strong>


#CHedit<br />

MY month<br />

A<strong>HEAD</strong><br />

What <strong>February</strong><br />

has in store for...<br />

REMEMBERING ORIBE<br />

Oribe Canales – trailblazing session stylist and<br />

co-founder of the much-loved eponymous hair line<br />

– has died at the age of 62. Synonymous with the<br />

era of the supermodels, his vivacious personality<br />

and magic touch with hair saw him work for some<br />

of the biggest magazines and brands in the world.<br />

As much as people remember his creations for<br />

Marc Jacobs’ infamous Perry Ellis S/S93 grunge<br />

show, or his stunning session work, Oribe will be<br />

most remembered for his joy and passion.<br />

SWITCH ON TO…<br />

CLAYDE BAUMANN<br />

BREAK OUT THE POPCORN – our new<br />

In Conversation With… series continues<br />

with Clayde Baumann, global colour<br />

director for D&J Ambrose and Wella<br />

Colour <strong>Creative</strong>. From what – or rather,<br />

who – brought him to the UK through<br />

to what’s exciting him for <strong>2019</strong>, Clayde<br />

covers it all with <strong>Creative</strong> <strong>HEAD</strong>’s editor<br />

Amanda Nottage. Watch the interview<br />

now, only on <strong>Creative</strong> <strong>HEAD</strong> Video.<br />

Visit creativeheadmag.com now<br />

+1,077% +879%<br />

That’s the percentage increase in both searches and ‘pins’ on Pinterest for lilac<br />

and grey hair colour. The two hues are set to soar as trends in <strong>2019</strong> according<br />

to research by the social media moodboard site. Millennial Pink is so 2018…<br />

MARK LEESON REVS UP<br />

COLOUR FOR REVLON<br />

Mark Leeson has been revealed as the new global artistic<br />

ambassador for Revlon Professional. Co-founder of Mark<br />

Leeson Hair Body & Mind, his role will include education<br />

and campaigns, as well as mentoring the winners of a new<br />

competition to find a band of talented stylists within Revlon<br />

Professional’s salon network. The Revlon Evolution Team’s<br />

members – known also as the R.ev Club Revlon – will win<br />

a photoshoot with Mark and a renowned photographer. To<br />

enter, submit a picture of a fashion-forward cut and colour<br />

using Revlonissimo. Winners will also get six intensive days<br />

of education covering cutting, trend-led paintwork, prepping<br />

for shoots and tips for speaking onstage. Applications close<br />

on 10 March. Email nick.riley@revlon.com for more<br />

JAK BAKEWELL<br />

RE-INVENTION HOUSE<br />

“We are coming to the end<br />

of our fi rst year, and I’ll be<br />

reviewing my guest feedback<br />

forms to fi nd out if our<br />

guests love it as much as<br />

we do. So far, so good!<br />

Time away from the<br />

salon fl oor will<br />

be taken up<br />

in preparation<br />

for our<br />

Salon Smart<br />

appearance –<br />

see you there!”<br />

HARRIET STOKES<br />

NOT ANOTHER SALON<br />

“Sophia Hilton and I are<br />

preparing for our biggest Not<br />

Another Academy tour yet,<br />

to Australia, where I’m going<br />

to be teaching six courses<br />

alongside Sophia, as well as<br />

a few classes on my own. We<br />

are also closing the Australian<br />

L’Oréal Colour<br />

Trophy Grand<br />

Final show!<br />

It means I’m<br />

working on it<br />

every day until<br />

we leave!”<br />

MOVERS AND SHAKERS<br />

Toni&Guy has<br />

appointed Nigel Darwin<br />

to the position of chief<br />

executive with immediate<br />

eff ect. Nigel brings 20<br />

years of experience in<br />

a variety of consumer<br />

sectors to the role, in<br />

which he will devise and<br />

implement strategies<br />

to promote label.m<br />

products, the Toni&Guy<br />

salon brand and its<br />

global education.<br />

SEE<br />

JAK<br />

BAKEWELL AT<br />

CREATIVE <strong>HEAD</strong><br />

15


Following on from TIGI<br />

Copyright Colour and Care<br />

comes styling range TIGI<br />

Copyright Custom Create.<br />

The new line-up is teeming<br />

with luxurious ingredients<br />

and fragrances.<br />

RRP £18 EACH<br />

0844 8440944<br />

tigiprofessional.com<br />

Have Olaplex fans in your<br />

clientele? Then listen up!<br />

There’s a new duo on the scene:<br />

Olaplex Bond Maintenance<br />

Shampoo and Bond<br />

Maintenance Conditioner.<br />

RRP £25.85 EACH<br />

0845 0773277<br />

starqualities.com<br />

The Blond Absolu range from Kérastase provides deep<br />

ultraviolet care for lightened or highlighted hair – it<br />

hydrates, protects from oxidation, neutralises brassiness<br />

and boosts colour luminosity.<br />

RRP FROM £23<br />

0845 6000122<br />

kerastase.co.uk<br />

Irresistible services consumers will want<br />

to snap up, selected by the Layered team<br />

Ask your clients about hair styling tools, and we bet<br />

they’ll name-check a ghd in there somewhere. Whether it’s<br />

for poker-straight hair or S-bend waves, women up and<br />

down the land rely on their ghds. Well, now there’s a new<br />

tool that’s promising clients extra time for themselves in<br />

the morning (hallelujah!). Meet the ghd glide, a heated<br />

brush that quickly and effortlessly smooths hair into<br />

submission, so that second day hair doesn’t look less than<br />

fabulous. We don’t think we’re overstating it – you may<br />

find yourself your client’s new hero.<br />

RRP £125<br />

01924 423400<br />

ghdhair.com<br />

The improved milk_shake<br />

Volume Solution range<br />

includes a paraben-free<br />

shampoo and conditioner<br />

alongside a styling spray<br />

that uses sugar derivatives<br />

to give support without<br />

weighing hair down.<br />

RRP FROM £14.69<br />

01392 365177<br />

milkshakehaircare.co.uk<br />

Cater for the curly girls (and<br />

boys) of your column with<br />

the new launches in label.m’s<br />

Curl Define range – Curl<br />

Define Foam and Curl<br />

Define Shine Top Coat.<br />

RRP FROM £15.75<br />

01753 612090<br />

labelm.com<br />

Fresh from the Wella<br />

Professionals EIMI range comes<br />

two new oils with opposite<br />

consistencies: Cocktail Me, a<br />

cocktailing gel oil designed for<br />

easy mixing with other<br />

EIMI products, and Oil Spritz, a<br />

liquid sprayable styling oil.<br />

RRP £17.30 EACH<br />

020 3901 1163<br />

wella.com<br />

Talk about sleek – Paul Mitchell has teamed<br />

up with industrial designer Karim Rashid<br />

to create the limited-edition Neuro Halo<br />

range of smart, stylish heat tools.<br />

RRP FROM £149<br />

0845 6590011<br />

salon-success.co.uk<br />

New from Goldwell StyleSign,<br />

Dust Up volumising powder<br />

provides instant body, boosts<br />

texture and adds grip to the<br />

hair, while clay Matte<br />

Rebel is spot-on for<br />

rough, extremely<br />

matte styles with<br />

a dry finish.<br />

DUST UP RRP<br />

£14.50; MATTE<br />

REBEL RRP £12.75<br />

01323 432100<br />

goldwell.co.uk<br />

16


#CHedit<br />

STOCK<br />

OPTIONS<br />

OUR PICK OF THE LAUNCHES TO<br />

STACK ON SHELVES, ADD TO MENUS<br />

AND SHARE WITH YOUR STYLISTS<br />

Behind the scenes at oodles of London<br />

Fashion Week shows across the seasons,<br />

there’s been a perennial host of black and<br />

white-packaged hard workers. And now<br />

it’s time for TECNI.ART from L’Oréal<br />

Professionnel to enjoy a modern makeover<br />

of its own, in partnership with top session<br />

names including Adam Reed, L’Oréal<br />

Professionnel’s editorial ambassador. That<br />

famous monochromatic packaging is still<br />

there but looks fresher, while the line-up of<br />

products has been carefully edited to make<br />

the life of the busy backstage stylist a lot<br />

more simple. The range has been curated<br />

down from 32 products to 26, and ordered<br />

into three categories – Core Essentials in<br />

white; Texturisers in grey and Transformers<br />

in black. Don’t panic – TECNI.ART Pli is<br />

still there! And there are even a few new<br />

faces that will no doubt become future stars<br />

of session kits (shine spray top coat Ring<br />

Light, we see you! Ooh and Transformer<br />

Lotion and Gel, too). Empty out your kitbag<br />

in preparation – there’s even more to come<br />

this summer…<br />

RRP FROM £12.80<br />

0800 0304034<br />

lorealprofessionnel.co.uk<br />

Tired of your clients returning with their<br />

hair in a state? Send them away with<br />

the Balmain Paris Hair Couture 5 Week<br />

Enriching Hair Treatment.<br />

IT’S ALL ABOUT... MASKS<br />

RRP £59.95<br />

01323 842288<br />

balmainhair.co.uk<br />

Ultra-thirsty locks need ultra-deep hydration.<br />

The Windle London Ultra Nourishing Masque<br />

blends eight natural oils, including Tahitian monoi,<br />

babassu and baobab, for intense shine and hydration.<br />

RRP £34<br />

020 7497 2393<br />

windleandmoodie.com<br />

CREATIVE <strong>HEAD</strong><br />

17


WHY DID YOU WANT TO BE<br />

A BARBER?<br />

It looked cool, and working<br />

with different personalities,<br />

styles and trends was very<br />

appealing. I really wanted a<br />

career that allowed me to be<br />

hands-on as well as creative,<br />

and thankfully I’m doing<br />

that! I actually started<br />

working first for<br />

my dad, selling<br />

roofing tiles, but<br />

I hated it. After<br />

going travelling<br />

I saved up and<br />

moved to London to<br />

do a barbering course.<br />

THOMAS FORDE<br />

AGE: 26<br />

SALON: CUT & GRIND, SOHO<br />

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?<br />

The opportunity to work in one of London’s<br />

trendiest spaces on a daily basis is a career<br />

highlight for sure. Doing promotional gigs<br />

for haircare brands and clothing brands have<br />

also been standout moments. At the top of the<br />

list though has to be being nominated in both<br />

the collective and individual awards for Most<br />

Wanted and The It List.<br />

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?<br />

I don’t actually look that far ahead, nor do I get<br />

caught up in the moment. My focus is always<br />

the next client, or the next day at work. That<br />

mentality keeps me grounded. But I suppose I<br />

would probably be teaching, and at some point<br />

I’d love to be able to travel and share my skills<br />

across the fashion and entertainment industries.<br />

WHAT WOULD BE YOUR<br />

DREAM HAIRDRESSING GIG?<br />

Easy – I want to cut and style the hair<br />

of someone for the cover of GQ magazine.<br />

That would be a real ‘I’ve made it’ moment.<br />

Another dream would be to work at London<br />

Fashion Week, just doing mad styles,<br />

experimenting and showcasing my skills<br />

on an inspirational platform.<br />

18


#CHedit<br />

Inside<br />

story<br />

SALLY MONTAGUE HAIR & SPA<br />

ASHBOURNE, DERBYSHIRE<br />

Now a six-strong salon group, Sally Montague is becoming the modern<br />

illustration of a destination salon and spa, with some truly breathtaking<br />

locations (and more to follow). The latest is a stunner – not only a gorgeous<br />

hair salon but also a town spa and studio for fi tness classes. It has taken<br />

almost eight years to plan and create a completely purpose-built venue<br />

that is the group’s largest to date. Downstairs is home to a spacious salon<br />

and nail area, while upstairs there are six treatment rooms, a relaxation<br />

area and a multi-purpose fi tness studio for yoga, pilates and barre classes.<br />

“This space has been a real labour of love,” admits Sally. “The brief was<br />

to design a space where clients would want to spend more time and<br />

experience a wide variety of hair and spa treatments in relaxed and<br />

spacious surroundings.”<br />

HOT BUYS<br />

ALL IS CALM<br />

New from Takara Belmont’s<br />

Arcadia series come these two<br />

impressive styling stations –<br />

the rectangular Rhea and the<br />

circular Cassia. An illustration of<br />

practical Japanese minimalism,<br />

marble plated surfaces mimic<br />

the movement of water to<br />

promote calmness.<br />

Cassia £1,200; Rhea £1,840<br />

020 7515 0333<br />

takarahairdressing.co.uk<br />

now open<br />

MATHEW ALEXANDER LONDON<br />

The stylist’s eponymous two-floor salon<br />

has an eco-friendly vibe with make-up<br />

applications and lessons using premium<br />

brands such as Tom Ford and Pat McGrath.<br />

CREATIVE <strong>HEAD</strong> 19


STEVE ELSTEIN<br />

GHD PRODUCT<br />

DEVELOPMENT &<br />

RESEARCH<br />

WHAT HAS GHD BEEN<br />

WORKING ON?<br />

Our next launch will be ghd<br />

glide, our first hotbrush that<br />

helps women at home to get<br />

that ‘second-day’ styling look<br />

with ease. Its bristle design<br />

gives the perfect balance<br />

between tension to shape<br />

hair and movement to<br />

allow fast styling of last<br />

sections, with an anti-static<br />

ioniser to eliminate frizz.<br />

Next will be the ghd Oracle<br />

curler – a revolutionary<br />

product that creates an<br />

endless array of curls from<br />

one hair tool. It’s taken us six<br />

years to develop so we are all<br />

very excited to see this finally<br />

come to market.<br />

WHAT DRIVES A NEW<br />

PROJECT?<br />

Our innovations are always<br />

client focused – we spend a<br />

lot of time understanding<br />

client and stylist needs and<br />

how well they are met with<br />

existing tools today.<br />

WHAT’S THE MOST COMMON<br />

MISTAKE CONSUMERS MAKE<br />

WITH THEIR GHD STYLERS?<br />

We see many consumers<br />

who trade up to a newer ghd<br />

styler still using multiple<br />

passes to straighten hair.<br />

With our latest technology<br />

in Platinum+ the styler<br />

can sense and predict the<br />

thermal needs of the client’s<br />

hair and adjust accordingly<br />

to maintain the optimum<br />

temperature, so it really takes<br />

just one or two strokes on a<br />

given section.<br />

THE BUSINESS EDIT<br />

ARE SALONS DOING ENOUGH<br />

TO REDUCE WASTE?<br />

THE GOVERNMENT HAS produced a<br />

Resources and Waste Strategy for England<br />

that aims for all plastic packaging to be<br />

recyclable, reusable or compostable by<br />

2025 – and the hair and beauty industry is<br />

coming under the spotlight. According to<br />

research for Zero Waste Week, 120 billion<br />

units of packaging are produced annually by<br />

the global cosmetics industry, and the new<br />

reforms will require manufacturers to pay<br />

the cost of recycling or disposing of it.<br />

Beyond legal requirements though, there<br />

is the changing attitude of consumers.<br />

In a world where single-use plastics such<br />

as coffee cups and drinking straws are<br />

no longer seen as socially acceptable, it’s<br />

clear businesses must reduce their waste<br />

production and adapt their disposal policies<br />

in order to keep up with the increasingly<br />

eco-conscious consumer. Due to product<br />

packaging, towels, refreshments and<br />

chemical services, salons can create a large<br />

amount of waste just through running<br />

their everyday operations. But many are<br />

beginning to implement eco-conscious<br />

policies to reduce waste, save money and<br />

bring in a new expanding customer base.<br />

Aligning your salon with the right brands<br />

makes the journey to sustainability easier.<br />

L’Oréal Professionnel Source Essentielle<br />

shampoos come in square, stackable bottles<br />

for efficient transport, and can be refilled if<br />

your salon sets up a shampoo bar. Davines<br />

has also given consideration to its packaging,<br />

with a dedication to sustainability at every<br />

step. The brand offsets the emissions from<br />

the production of the packaging for some of<br />

its bestselling lines, too.<br />

Bleach London is working to make all its<br />

plastic recycled by the end of <strong>2019</strong>. The salon<br />

group has also recently announced a refill<br />

service, where clients buy large glass bottles<br />

and take them into the salon to fill up rather<br />

than buying single-use plastic bottles.<br />

The Players Lounge in Edinburgh has<br />

asked that stylists don’t bring their own cans<br />

and bottles into the salon, an instead use<br />

re-usable drinking bottles. The barber shop<br />

has also implemented a policy that separates<br />

and recycles as much waste as possible.<br />

“Salons need to have a clear recycling policy<br />

and need to make sure to communicate this<br />

clearly to their team,” explains owner Suzie<br />

Gillespie. “After a few months of introducing<br />

our policy to the salon, the team got used to it<br />

and just did it automatically.”<br />

Reducing waste and making more ecofriendly<br />

decisions for your salon can also<br />

save you money. “It’s also a lot cheaper to<br />

offer glasses of water or juice to clients<br />

than bottles and cans,” explains Suzie.<br />

It’s also a savvy business move to cater for<br />

the growing number of people who consider<br />

eco-credentials a priority when spending<br />

their money. “We knew from running our<br />

first salon that this was important to our<br />

customers,” says John Roads, owner of<br />

Gatsby & Miller in Amersham. “We are<br />

working towards zero waste and trying to<br />

eliminate single use plastic, too.”<br />

KAROLIINA SAUNDERS<br />

KAROLIINA SAUNDERS HAIR DESIGN<br />

“I was born and raised in Finland, so the concept of recycling<br />

and adopting an eco-friendly lifestyle is second nature to me.<br />

When I opened my own salon in 2013 I was determined to make my<br />

business eco-friendly, too. We use energy-efficient bulbs, biodegradable<br />

towels and incentivise clients to refill their product bottles by offering<br />

a discount. The salon has also signed up to the UK Refill Initiative, which means anyone<br />

can refill their water bottle at the salon. Not only has adopting an environmentally-friendly<br />

way of running the business proved cost-effective, it has also been great for PR in attracting<br />

new clients. We publicise our eco-initiatives on our social media and through the local press.<br />

People are seeking out salons that show a commitment to making changes to help protect<br />

our environment – the steps we have taken can and should be adopted by all salons.”<br />

20<br />

CREATIVE <strong>HEAD</strong>


BUSINESS BUILDER<br />

Valentine’s Day is a lucrative time<br />

of year for salons, so don’t limit your<br />

promotions to just your retail area. Salon<br />

treatments are also perfect gifts when<br />

planned and promoted well. Consider<br />

pulling together special indulgence<br />

packages to help your clients fall in love<br />

this <strong>February</strong> – for instance, combining<br />

several treatments such as massages<br />

and facials that people can buy as gifts<br />

for their other halves.<br />

TEACH<br />

ME!<br />

With wedding season<br />

fast-approaching, now<br />

is the time to invest in<br />

some staff training. Get to<br />

grips with five classic bridal<br />

up-do styles, including top<br />

knots and hair ornamentation<br />

with Training Solutions’<br />

Essential Bride Classic<br />

Bridal & Event Hair<br />

Course (£95 exc.<br />

VAT). Check online<br />

or in-store for<br />

more information!<br />

#BusinessEdit<br />

ASK ME<br />

ANYTHING<br />

THERE ARE EXPERTS INSIDE<br />

EVERY BRANCH OF SALON<br />

SERVICES WITH KNOWLEDGE<br />

TO SHARE, SO JUST ASK!<br />

Kelly Croft<br />

Store manager at Salon<br />

Services in Worcester<br />

All prices listed are exclusive of VAT<br />

THE SERVICE STATION<br />

In association with<br />

Innovative launches, expert advice and business<br />

boosting ideas – drop in and feel the buzz!<br />

ON RIGHT NOW<br />

Salons looking for new colour collections<br />

to add to their service menus<br />

need look no further than<br />

the new Lômé Paris<br />

cream hair colour range<br />

(£6.76 exc. VAT per tube).<br />

Exclusively launched by<br />

Salon Services, the new<br />

range features<br />

more than 100<br />

easy-to-wear<br />

shades clients<br />

will love – from<br />

vibrant red to<br />

deep mocha<br />

and simple<br />

pastels.<br />

WELL-GROOMED<br />

BUYS FOR THE BOYS AT<br />

Salons and hair<br />

professionals can save<br />

a tempting 25 per cent<br />

when buying Proxelli<br />

clippers and trimmers<br />

from the Salon Services<br />

website this month.<br />

Don’t miss out on<br />

this chance to get<br />

your hands on these<br />

next-generation,<br />

lightweight and<br />

agile tools – a<br />

must-have for<br />

every barber shop!<br />

Q: How can I use social<br />

media to boost business<br />

on Valentine’s Day?<br />

A: Social media is a<br />

great way to connect<br />

with your clients – when<br />

used correctly it’s also<br />

an invaluable tool for<br />

upselling treatments and<br />

products. One tip is to use<br />

plenty of images – photos<br />

are key to a successful<br />

social media strategy, so be<br />

sure to share eye-catching<br />

snaps of products that are<br />

perfect for gifting – and<br />

that people can pop instore<br />

to grab! Some great<br />

ideas include Burban<br />

Shaving Cream (£9.49<br />

exc VAT) for him, or the<br />

Skintruth Nourishing<br />

Facial Kit (£6.99 exc VAT)<br />

for her. Gift vouchers<br />

are another great idea<br />

to push this Valentine’s<br />

Day and can be easily<br />

promoted via social media<br />

as ‘the perfect present<br />

for someone special’. But<br />

remember, don’t leave it<br />

until 14 <strong>February</strong> to start<br />

marketing on your salon’s<br />

social channels. Get the<br />

ball rolling now!<br />

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM<br />

CREATIVE <strong>HEAD</strong> 21


#BusinessEdit<br />

PENSIONS CRISIS<br />

LOOMS FOR THE<br />

SELF-EMPLOYED<br />

THOUSANDS OF EMPLOYEES have been<br />

enrolled in workplace pensions since they were<br />

introduced a few years ago, but self-employed<br />

workers still lag behind when it comes to<br />

retirement savings.<br />

NHF/NBF chief executive Hilary Hall said:<br />

“This is a huge concern in the hair and barbering<br />

industry, especially as our recent stats revealed<br />

that more than half of all hairdressers and barbers<br />

in this country are self-employed.”<br />

“A State Pension alone is currently just<br />

£164.35 a week and will not be enough to live on,”<br />

warned Hilary, “and that’s why the NHF/NBF is<br />

campaigning for the government to take positive<br />

action. We want to see the introduction of a<br />

pensions saving scheme which the self-employed<br />

would be opted into and pay for through the tax<br />

system. An option to opt out would be available<br />

if, for example, an individual was already paying<br />

into a pension scheme.”<br />

ROGUE EMPLOYERS<br />

FACE CRACKDOWN<br />

EMPLOYERS WHO DELIBERATELY<br />

exploit or underpay their workers will<br />

face tougher action from the government.<br />

This will include a naming and shaming<br />

scheme that will reveal the average arrears<br />

per worker for each named employer.<br />

It’s also expected that HMRC will get<br />

new powers to enforce holiday pay and<br />

holiday pay arrears while new legislation<br />

from April <strong>2019</strong> will ensure all workers<br />

receive a detailed pay slip with hours<br />

worked and rates of pay.<br />

PLASTIC PURGE COULD<br />

LEAD TO HIGHER PRICES<br />

SALONS MAY HAVE to pass on higher product prices to clients when new<br />

packaging is introduced within the next few years, says NHF/NBF president,<br />

Agnes Leonard.<br />

The government’s recently launched Resources and Waste Strategy for<br />

England aims to ensure all plastic packaging is recyclable, reusable or<br />

compostable by 2025 and that all types of packaging are more easily reused<br />

or recycled. The UK uses five million tonnes of plastic every year, nearly half<br />

of which is packaging, and the longer-term plan is to stamp out all avoidable<br />

plastic waste. Agnes said: “Research for Zero Waste Week has shown that the<br />

global cosmetics industry is currently responsible for producing 120 billion<br />

units of packaging every year. These can include plastic containers and<br />

wrapping, as well as foam, paper and cardboard inserts.”<br />

The onus will be on the manufacturers to make further improvements,<br />

but this may impact salons as product prices could rise to reflect the cost of<br />

developing and producing recyclable waste-free packaging.<br />

“Salons also need to keep an eye on plastic bag charges,” added Agnes.<br />

“In England, small businesses with under 250 employees do not have to<br />

charge 5p for a plastic bag, but this may change, bringing small businesses<br />

in England into line with Scotland, Wales and Northern Ireland. The cost<br />

may also rise to 10p a bag.”<br />

Workers’ rights set to come<br />

under gov’t spotlight<br />

THE ‘GIG ECONOMY’ has presented UK courts with a legal headache as they have<br />

struggled to define the difference between employees, workers and the self-employed.<br />

In response, the government has announced it will pass new laws to provide clarity.<br />

“This matters because employees have more rights than workers, while the selfemployed<br />

have no rights at all,” said NHF/NBF chief executive Hilary Hall. “Our 2018<br />

industry statistics show that over half of those working in hairdressing and barbering<br />

are self-employed, yet self-employment is not currently defined in law. On behalf of our<br />

members we are calling for clear rules that small businesses can easily understand.”<br />

It is not yet known when the new legislation will come into force.<br />

24 CREATIVE <strong>HEAD</strong>


#BusinessEdit<br />

LIFE<br />

LESSONS<br />

KEN’S CLINIC<br />

GOT A BUSINESS <strong>HEAD</strong>ACHE?<br />

LET KEN WEST, DIRECTOR OF BUSINESS<br />

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION<br />

JON HALL,<br />

THE CUTTING STUDIO<br />

Create a culture.<br />

The vast majority of my<br />

team has been with me for<br />

as much as 20 years. One<br />

benefit is they help newer<br />

members to integrate into<br />

our salon family, which<br />

creates and maintains a<br />

better guest experience.<br />

You move to where you<br />

focus. We need to create<br />

clarity in our modern world,<br />

everyday we are bombarded<br />

with information, which can<br />

result in us not doing our<br />

best. Focus on one thing at a<br />

time and see better results.<br />

Don’t forget to pat<br />

yourself on the back.<br />

An old friend who ran<br />

several successful salons<br />

gave me this great advice.<br />

Running a business is<br />

difficult, and my main<br />

priority is to grow my team,<br />

but now and then take time<br />

out to appreciate what you<br />

have helped create.<br />

Lead from the back.<br />

The Cutting Studio started<br />

nearly 30 years ago, and<br />

although I was the founder,<br />

it's the team that continues<br />

to drive us forward.<br />

Success unshared is<br />

failure. Great and simple<br />

advice from an inspirational<br />

mentor, John Paul DeJoria,<br />

the co-founder of John Paul<br />

Mitchell Systems.<br />

KEN’S DIAGNOSIS<br />

This is an interesting question Neil and<br />

one that I am tempted to bounce right<br />

back at you, but I realise that does not help. I<br />

presume it’s your work representing a brand<br />

that takes you away from the salon regularly.<br />

Although this is often good for your personal<br />

development, it can often be challenging for<br />

the development of your business.<br />

In the eyes of your peers this type of work<br />

can raise your profile; in the eyes of the<br />

customer it makes you a part-time stylist. One<br />

that is often not there when they need you.<br />

In the past, I have found it hard to build and<br />

maintain the clientele of a part-time stylist<br />

because of this.<br />

So how can you overcome this and keep<br />

your clients loyal? I believe that the best way<br />

is with strategic marketing and systems. The<br />

marketing I am referring to in this instance is<br />

technically self-marketing.<br />

Not to make you feel good, but to make you<br />

clients feel good about the fact that they are<br />

actually one of your clients.<br />

Whatever it is you do, it must benefit and<br />

raise the profile of your business otherwise<br />

why would you do it? Be proud of it. Shout<br />

about it and make your clients, both<br />

existing and potential, aware of what it<br />

is you do and why you do it or have been<br />

chosen to do it. Your clients should value<br />

you and you should become a highly priced,<br />

highly valued, and therefore sometimes rare,<br />

commodity. Then you need systems. Systems<br />

to keep your clients aware of you, what you do<br />

and also to ensure that they never leave your<br />

salon without booking their next appointment.<br />

Maintain contact between appointments<br />

and remind them seven days ahead, one day<br />

ahead, and again on the morning of their<br />

appointment so that they never fail to show<br />

up. My final question to you would be this:<br />

what is your long-term goal? If<br />

you have a strong and reliable<br />

team and your salon is highly<br />

profitable and can support<br />

you when you are not<br />

there, then congratulations!<br />

External work can enhance<br />

your business but often it robs<br />

your team of your support<br />

and guidance and<br />

your clients of your<br />

presence. There is<br />

no right or wrong,<br />

it’s a choice.<br />

SEE<br />

KEN WEST<br />

SPEAK AT<br />

25 MARCH AT THE PARK<br />

PLAZA, LONDON<br />

Do you have any<br />

tips on how you<br />

can keep your<br />

loyal clientele if<br />

you travel and<br />

work outside of<br />

the salon on a<br />

regular basis?<br />

NEIL BARTON,<br />

NEIL BARTON HAIRDRESSING<br />

DO YOU HAVE A BUSINESS <strong>HEAD</strong>ACHE YOU’D LIKE KEN TO HELP WITH?<br />

Email KenW@365Hair.com or tweet @creativeheadmag<br />

CREATIVE <strong>HEAD</strong><br />

25


26 CREATIVE <strong>HEAD</strong>


THE BIG IDEA<br />

#PATCHTESTPARTY<br />

FORMER IT LIST VISIONARY AND CHAIRSALONS OWNER, CASEY<br />

COLEMAN, EXPLAINS HOW HIS #PATCHTESTPARTY INITIATIVE<br />

HAS EVOLVED… AND WHY IT NOW NEEDS YOU TO GET INVOLVED!<br />

Casey Coleman<br />

Casey with ISA<br />

Training’s Shirley<br />

Davis-Fox MBE<br />

CREATIVE <strong>HEAD</strong>: What’s a #PatchTestParty?<br />

CASEY COLEMAN: “It’s an initiative I created last year to encourage colour clients<br />

to want to get skin tested. I threw a month-long event in April, offering all clients a<br />

discount off their next colour appointment if they came in for a skin test during the<br />

#PatchTestParty month. CHAIRsalons had been open for only two months, so this<br />

was important for me in terms of building trust quickly with clients. As well as making<br />

a mark locally in Cardiff, we were nominated for four major awards, and it was an<br />

integral part of my 2018 Most Wanted Colour Expert fi nalist entry.”<br />

CH: Why did you launch it?<br />

CC: “There are so many hairdressers out there who DON’T regularly skin test their<br />

clients. By raising awareness as well as calling out to other salons to do the same,<br />

we increase safety within our industry with a fun and attractive spin on skin testing.<br />

So many factors can increase the chance of a reaction, regardless of whether<br />

they’ve coloured their hair in the past or not, such as semi-permanent tattoos, a<br />

break from colouring and changing their base level by two shades. Making more<br />

people aware of these factors has proven vital to this initiative.”<br />

CH: What’s so different about this year’s #PatchTestParty month?<br />

CC: “We’ve partnered with wholesaler Aston & Fincher and training provider ISA<br />

Training to raise awareness of the event. Salons can apply for a party pack, and<br />

receive items to help them throw their very own party as well as access to a<br />

promotional video to use on social media. The packs and online campaigns are a<br />

step in the right direction, and hopefully this will become an annual event across our<br />

industry. Having both ISA Training and Aston & Fincher feel it has a place within our<br />

industry is just a massive boost of confi dence and assures me that there are others<br />

that feel #PatchTestParty could change the way we approach colour safety.”<br />

CH: What are the benefits of throwing a #PatchTestParty?<br />

CC: “Throwing your very own event will set you apart from most other salons in your<br />

area, giving you an edge that attracts more business… as well as possibly inspiring<br />

other salons to do the same and raise the bar all round. Last April, we saw more<br />

than 90 clients come through our door for the party, with just under a third new<br />

clients. The beauty of #PatchTestParty is that salons can take control of how they<br />

approach the event, whether that be one big party, or spread out over<br />

the month of April. As well as this, all we’re trying to do here<br />

is give salons an easy way to skin test clients without<br />

worry or risk.”<br />

CH: How can salons get involved?<br />

CC: “To sign up or fi nd out more, head to<br />

facebook.com/patchtestparty or my Instagram<br />

page (@caseyc_hair) and ask me any questions!”<br />

CREATIVE <strong>HEAD</strong><br />

27


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IN THE HOT SEAT<br />

CHAIR RENTING IS GROWING – AND THE NHF/NBF HAS THE INSIDE TRACK<br />

ON HOW TO MAKE IT A SUCCESS FOR EVERYONE INVOLVED<br />

LET’S BE HONEST about the make-up of<br />

salons’ workforces today – well over half of<br />

those working in hairdressing and barbering<br />

are self-employed, as revealed by stats<br />

compiled by the NHF/NBF. Chair renting is<br />

a growing trend and can be a great option for<br />

business owners, explains NHF/NBF director<br />

Tina Beaumont-Goddard. “If managed<br />

properly, it’s likely that chair renting will<br />

work out well from a financial point of view<br />

because you won’t have employee outgoings<br />

such as National Insurance, holiday pay, sick<br />

pay and pension contributions,” she says.<br />

However, there is a lot more to chair renting<br />

than simply saving money, she warns…<br />

LESS CONTROL<br />

“Chair renters are self-employed individuals<br />

whose business will be completely separate,”<br />

explains Tina. “This means you cannot tell<br />

them what hours to work, what to wear,<br />

which services or products to provide, what to<br />

charge, or how to market their business.<br />

“You’ll need to think about how this will<br />

affect the branding and reputation of your<br />

own salon, especially if you have a number<br />

of chair renters all ‘doing their own thing’ on<br />

your premises.” The NHF/NBF’s expert guide<br />

to chair, space and room renting is free to<br />

members at nhf.info/chair-renting-guide.<br />

CONTRACTS THAT COUNT<br />

You’ll need to have a legally watertight<br />

contract in place between you and your chair<br />

renter to avoid disagreements and potentially<br />

expensive legal action in the future. “The<br />

contract must be clear about how chair renting<br />

is going to work in your salon,” stresses Tina.<br />

“You’ll need to set out which services are<br />

included in the rent and which aren’t.”<br />

It’s also vital to include how the chair<br />

renting contract can be ended as you can’t just<br />

let your renter go when it suits you. You may<br />

want to consider a three-month trial period<br />

so you can make sure the arrangement is<br />

working before making it permanent. NHF/<br />

NBF members can download free chair and<br />

room renting contracts at nhf.info/agreements<br />

AVOID PROBLEMS<br />

Your business accounts must be completely<br />

separate from your chair renter’s accounts.<br />

“Renters must register their self-employed<br />

businesses with HMRC, do their own<br />

accounts and pay their own taxes,” says Tina.<br />

And help from the NHF/NBF isn’t confined<br />

to the salon owners – self-employed chair<br />

renters can also become members to benefit<br />

from a wide range of business advice and<br />

support including an in-depth members-only<br />

guide nhf.info/becoming-a-chair-renter-guide<br />

To discover more about the NHF/NBF and what it can offer you,<br />

call 01234 831965 or visit nhf.info<br />

HOW THE NHF/NBF<br />

CAN HELP YOU<br />

Not yet a member?<br />

For less than 75p a day,<br />

benefits include:<br />

• Valuable discounts<br />

on industry-specific<br />

insurance: nhf.info/<br />

insurance<br />

• Free health & safety<br />

advice<br />

• Free 24/7 legal and<br />

commercial helpline –<br />

including chair renting:<br />

nhf.info/legal-advice<br />

• Membership helpline<br />

for everyday business<br />

advice<br />

• Free employment and<br />

chair renting contracts<br />

JOIN<br />

THE NHF/NBF<br />

BEFORE THE END<br />

OF FEBRUARY <strong>2019</strong><br />

AND QUOTE CHF25 TO<br />

GET £25 OFF YOUR<br />

MEMBERSHIP FEE<br />

CREATIVE <strong>HEAD</strong><br />

29


MAKE TIME<br />

HOW TO CREATE SUCCESS WITHIN YOUR<br />

CREATIVE <strong>HEAD</strong>’S BUSINESS NETWORKING EVENT FOR<br />

SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH<br />

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•Based on single room occupancy ••Two delegates share a twin/double room


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CITIES WITHOUT<br />

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GRAB YOUR PASSPORT – COME AND EXPLORE THE CITIES SELECTED<br />

BY KMS THAT HAVE INSPIRED THE <strong>2019</strong> COLLECTION LOOKS. IT’S TIME<br />

TO CELEBRATE DIVERSITY, CONNECTION AND TOGETHERNESS<br />

MIAMI<br />

Renowned for its vibrancy, diversity<br />

and infectious energy, Miami’s<br />

Cuban influences are everywhere.<br />

Music and art festivals showcase<br />

the locals’ creative flare and<br />

their individual expression, all of<br />

which have fed into KMS’ new<br />

style equations, characterised by<br />

effortless style.<br />

NEW STYLE EQUATIONS<br />

ROBIN BOASTS A POLISHED STYLE<br />

WITH A STRONG HOLD<br />

MOISTREPAIR SHAMPOO<br />

TAMEFRIZZ SMOOTHING LOTION<br />

HAIRSTAY MOLDING POMADE<br />

LULU’S LOOK FEATURES TAMEFRIZZ<br />

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42<br />

CREATIVE <strong>HEAD</strong>


CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />

CAPE TOWN<br />

Celebrated for its shared<br />

traditions and different<br />

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and heritages help to<br />

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NEW STYLE EQUATIONS<br />

DANI’S HAIR HAS BEEN KISSED WITH STYLECOLOR<br />

VINTAGE BLUSH TO ADD COLOURFUL HIGHLIGHTS<br />

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COPENHAGEN<br />

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To discover the KMS world where Style Matters, call 0330 1239530 or visit kmshair.com/en-uk<br />

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CREATIVE <strong>HEAD</strong> 39


LOCAL<br />

SALON<br />

WE ARE YOUR<br />

F•R•I•E•N•D•S<br />

MALCOLM MURPHY HAIR CELEBRATED ITS SECOND MOST WANTED BEST LOCAL<br />

SALON WIN, BRINGING IT ONE STEP CLOSER TO CLAIMING LEGEND STATUS – WHAT<br />

IS IT ABOUT THE SALON THAT MAKES CLIENTS FEEL SO AT HOME?<br />

2018<br />

44<br />

CREATIVE <strong>HEAD</strong>


WITH MOST WANTED Award wins for Best Local Salon in<br />

2014 and Best Salon Team in 2016, you’d think the Malcolm<br />

Murphy Hair team would have been less surprised to sweep<br />

the Local Salon prize for a second time, but the sheer joy<br />

upon winning was infectious. This is a team that relishes<br />

every aspect of being local heroes, supporting each other<br />

and their community tirelessly.<br />

The subtle touches in the salon certainly don’t hurt; think<br />

home-made biscuits and offering children’s first haircuts for<br />

free. Staff are actively encouraged to engage in little acts of<br />

kindness that help the business stand out and retain clients in<br />

a competitive market – maintaining an impressive customer<br />

retention rate of 82 per cent. The skills of co-owners Malcolm<br />

Murphy and Joe Causier and their team also deserve a shoutout<br />

as Most Wanted was not their only prize in 2018 – Malcolm<br />

also took home the Trophy for Extension Excellence, the<br />

centrepiece of the UK Great Lengths Awards.<br />

Reaching out to engage with their fellow local business<br />

owners has seen numerous quid pro quo relationships<br />

blossom and positively impact everyone. From<br />

complimentary treats and samples from a neighbouring<br />

bakery to costumes for hair shows from Leicester’s boutiques,<br />

by actively reaching out to other businesses, Malcolm Murphy<br />

Hair helps to build a stronger local economy.<br />

The salon has also started an organisation called the<br />

Westend Trader’s Association, launched community street<br />

festival Westival, successfully petitioned for shop front<br />

support from the council along with changes to street parking,<br />

and much more. Teamwork makes the dream work after all!<br />

And it’s not just local businesses that the salon has had a<br />

successful impact on. The team has been active in supporting<br />

Leicester’s charities since the salon’s inception seven years<br />

ago. For Hope Against Cancer’s 10th anniversary, Malcolm set<br />

out on his 10 Acts for Hope mission, tackling 10 challenges<br />

including sky diving and an abseil down the National Lift<br />

Tower in Northampton. It wasn’t only Malcolm pitching in<br />

either – the salon hosted a 24-hour hairdressing marathon,<br />

raising more than £3,000 for the charity.<br />

Each year the team dedicates time and attention to a<br />

particular charity, and this year has been no different. Soft<br />

Touch Arts is a charity in Leicester that uses art, media<br />

and music activities to help make positive life changes for<br />

disadvantaged young people. Malcolm Murphy swept in to its<br />

pop-up cafe with its glam squad, resulting in one of the most<br />

successful fundraisers ever for the charity.<br />

Leicester has seen a considerable rise in homelessness in<br />

the past five years and, following a rallying cry from fellow<br />

local hairdresser Stacie Warren, the Malcolm Murphy Hair<br />

team helped set up a community project to offer haircuts,<br />

beard trims and beauty treatments to rough sleepers in the<br />

area, with clothing and food also donated. As with fellow<br />

Most Wanted Award-winners Haircuts4Homeless, the impact<br />

this service has had on the community and the hairdressers<br />

themselves has been profound.<br />

CREATIVE <strong>HEAD</strong><br />

45


IN ASSOCIATION WITH<br />

HAIR HACKS<br />

THERE’S A<br />

FOR THAT<br />

GYM BUNNY, YUMMY MUMMY, WORKING WOMAN, HIGH FLYER… ALL OF THESE TIME-POOR<br />

CLIENTS ARE LOOKING FOR SERVICES TO FIT NEATLY INTO THEIR SCHEDULES. FAILING TO CAPITALISE<br />

ON THEM WOULD BE A BIG MISTAKE – BUT DON’T WORRY, THERE’S A HACK FOR THAT<br />

WE’RE ALL BUSY. It’s what we hear almost every day, almost<br />

competitively. While we run around trying to squeeze as much as<br />

we can into our days, so too do our clients. Increasingly, a trip to<br />

the salon isn’t seen as a spending commitment as much as it is a<br />

time commitment.<br />

Coaxing these time-poor clients into your salon takes less<br />

effort than you might think; it’s all about proving to them that<br />

you can make the trip worth their while… and helping them<br />

look fabulous in a flash when they’re at home, too.<br />

PROBLEM SOLVERS<br />

Your retail section can really step up here – targeting the<br />

issues your clients face on the daily and offering them the tips<br />

and tools to overcome the unruly hair they constantly battle.<br />

If you can share something that helps your clients wrestle<br />

extra time for themselves in the morning, the potential for<br />

your salon is enormous – a great illustration of your expertise<br />

and a brilliant chance to retail some killer solutions. Look no<br />

further than the new ghd glide – it’s the brand’s first foray into<br />

the world of hot brushes. The perfect lovechild of your classic<br />

ghd styler and a paddle hairbrush, it restores the look of a salon<br />

blow-dry in seconds. “It’s wonderful for soft volume, beautiful<br />

sleek styling and I adore it for fringes as well,” says Zoë Irwin,<br />

ghd UK ambassador and 2018 Most Wanted <strong>Creative</strong> Talent.<br />

The ceramic technology heats the brush evenly to an<br />

optimum 185˚C, to leave hair glossy and groomed in seconds.<br />

Let clients give it a try in the chair – ask them to style their hair<br />

as they would at home and let them see how easy and quick it<br />

is. The tool will be flying off the shelves in no time.<br />

For a more semi-permanent solution, your in-salon<br />

treatments can provide a smoothing respite – provided clients<br />

can invest the initial time to have it done. In about three to four<br />

hours, KeraStraight Ultimate delivers smooth and sleek hair<br />

that lasts for up to four months. With a Booster add-on available<br />

for curly and Afro-Caribbean hair types, this is another option<br />

for clients who don’t want to spend time every day fighting<br />

serious frizz. These treatments also offer you an opportunity<br />

to add on the right aftercare (sulphate-free shampoo is a must<br />

to maintain the efficacy of the service) so there’s a real retail<br />

opportunity there as well.<br />

74 46<br />

CREATIVE <strong>HEAD</strong>


ghd glide<br />

TO THIS!<br />

Go from this...<br />

CREATIVE <strong>HEAD</strong><br />

47


STROKE<br />

OF GENIUS<br />

HELP YOUR CLIENTS GLOSS IT LIKE A BOSS WITH THE ULTIMATE IN HAIR HACKS –<br />

THE NEW LIMITED EDITION GHD GLIDE PROFESSIONAL HOT BRUSH<br />

HOW OFTEN HAVE you heard clients complain about failing to<br />

find the time to invest in their hair each morning? If only something<br />

as simple as brushing their hair could give them the polish they<br />

need in the limited time that they have… wait, hang on…<br />

Say hello to your client’s new timesaving best friend – the first<br />

hot brush from ghd; ghd glide. It tames! It smooths! It’s a quick,<br />

effortless partner for second-day hair. Prepare yourself for the hugs<br />

of gratitude.<br />

With new ghd glide, your clients can roll out of bed and have<br />

beautifully smooth locks in no time.<br />

A few strokes through dry hair and they’re ready to wow in<br />

seconds, giving them precious time to squeeze in something<br />

else the day demands, or get up that little bit later (hello, snooze<br />

button!). The choice is theirs!<br />

The dual-action ceramic heat technology heats the brush<br />

uniformly to the optimum styling temperature of 185°C for<br />

guaranteed healthier-looking hair that will slay all day. The ioniser<br />

restores balance back in the hair to eliminate frizz, which means<br />

hair is perfectly smooth and glossy.<br />

The combination of high-density shorter bristles and longer<br />

bristles allows large sections to be styled in one pass, yet leaves<br />

hair with that smooth, salon-swishy natural movement clients love<br />

to bounce out of your chair with.<br />

Second-day hair doesn’t need to look second best – help<br />

your clients achieve Insta-fabulousness with the ghd glide.<br />

Gloss guaranteed!<br />

48


CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />

“The new ghd glide<br />

restores the look of a salon<br />

blow-dry in seconds. It’s<br />

wonderful for soft volume,<br />

beautiful sleek styling and I<br />

adore it for fringes, too. Its<br />

beautiful simplicity makes<br />

it an incredible styling tool”<br />

ZOË IRWIN, GHD UK AMBASSADOR AND<br />

MOST WANTED CREATIVE TALENT 2018<br />

Share the ultimate hair hack for #IWOKEUPLIKETHIS style with the ghd glide.<br />

For more information and to become a stockist, contact your ghd account manager or call 01924 423400<br />

CREATIVE <strong>HEAD</strong><br />

49


Linton & Mac menu<br />

Linton & Mac Style Bar<br />

QUICK FIX<br />

Early birds definitely get the worm. Offering early morning<br />

appointments might make you wince, but given the hike in blow-dry<br />

services there’s certainly a demand for clients who don’t want to face<br />

doing their own hair before a big meeting. Linton & Mac in Aberdeen<br />

offers a Breakfast Blow Dry and a First Thing Facial among others,<br />

which all include a locally sourced breakfast and hot drink, available<br />

from 7am.<br />

And why should night owls miss out? The Express Style Bar features<br />

a rotating list of styles that can be created in under 30 minutes. Throw<br />

in a glass of fizz and you have a great start to an evening out with the<br />

girls. “Think about how your salon can accommodate clients around<br />

standard working hours,” suggest co-directors Jenn Linton and Jaye<br />

Macdonald. “For example, we can also accommodate colour clients early<br />

in the day – our opening time on Wednesdays, Thursdays and Fridays<br />

50<br />

CREATIVE <strong>HEAD</strong>


is 7am, so clients can squeeze in their colour appointment<br />

before the day begins.”<br />

Speaking of quick fixes, who would have thought that<br />

you could fit highlights into your lunch hour? But with the<br />

likes of Rush Hair offering its Speedy Services – launched<br />

by international colour director Chris Williams and L’Oréal<br />

Professionnel Instant Highlights – or the introduction of<br />

Redken’s Flash Lift Express Blonde service, clients can walk<br />

out of the salon with fresh highlights in under an hour.<br />

Similarly, the advancements in extensions has seen a huge<br />

surge in mini-tapes that instantly add bulk and length. Great<br />

Lengths boasts that its GL Tapes can transform hair in under<br />

an hour, and can also be re-applied up to three times, making<br />

them a tidy investment. These quick-fire services can be an<br />

excellent way to supplement income for salon growth.<br />

“Think of how you can facilitate working clients, too; we<br />

have laptop-friendly positions, free WiFi and USB ports at<br />

every station,” Jenn and Jaye add.<br />

This kind of flexible space concept has been a huge success<br />

for Ricky Walters and his glossy Salon64 in London. With<br />

everything from manicures to Moscow mules on offer, the<br />

salon is designed to be a working hub as much as it is a beauty<br />

hotspot, and has seen busy working women flock through the<br />

doors as a result. Phone charging docks and velvet jewellery<br />

boxes sit under the sleek white styling stations, so you can tap<br />

away at your laptop and not worry about losing the earrings<br />

you’ve removed for your cut and colour.<br />

STRAIGHT TALK<br />

Being up-front about time is a big factor to getting clients to<br />

book in – particularly for walk-in salons. Lloyds Hair Salon<br />

in Waterford, Ireland, have a set ‘last time’ policy: as long<br />

as you arrive before that time, you’ll be seen. Services last<br />

a set length – from a 45-minute cut-and-dry to three hours<br />

for highlights – to help clarify how long clients should block<br />

out in their calendar. It’s a similar story at Chop Chop – an<br />

innovative concept in London that has fixed 20-minute slots<br />

for a set £20 price.<br />

At the end of the day, the most important aspect to sell<br />

is your expertise. Clients don’t just come in for a cut and<br />

colour; they come for your advice on what products will suit<br />

them, insight on the latest techniques, suggestions about<br />

how they can change up their look in a flattering way. Warren<br />

Scarr, managing director at Sally Salon Services, knows<br />

that focusing on the customer experience is the best way to<br />

keep them returning. He says: “For that all-important client<br />

relationship make sure you’re taking the time to really listen<br />

to your customers when they’re in the salon.”<br />

From daily styling and care challenges to finding out what<br />

they want to achieve from the products they use at home,<br />

there are a whole host of things your clients would welcome<br />

your professional advice on. “Clients naturally expect to look<br />

and feel good when they leave the salon, but what breeds<br />

loyalty is the relationship and trust they have in their stylist,”<br />

Warren explains. “By taking the time to properly listen to<br />

their needs, you’ll be better placed to make informed and<br />

invaluable recommendations to them.”<br />

Great Lengths<br />

Before<br />

#HairHacks<br />

After<br />

CREATIVE <strong>HEAD</strong><br />

51


#HairHacks<br />

THE<br />

ERS<br />

THESE IN-SALON SERVICES AND RETAIL HEROES WILL KEEP YOU – AND YOUR GUEST – HAPPY BETWEEN SESSIONS.<br />

BE WARNED, THESE MAY INDUCE SPONTANEOUS HUGS FROM THRILLED CLIENTS...<br />

The BaByliss PRO Perfect<br />

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push of a button. Feed in<br />

the hair and let the Pro Curl<br />

go to work.<br />

RRP £99<br />

salonsdirect.com<br />

Extend the lifespan of a blow-dry with ghd glide, the brand’s<br />

first hot brush. The ceramic technology heats the brush<br />

evenly while the ioniser helps to eliminate frizz for smooth<br />

and glossy second – or even third – day hair<br />

RRP £125<br />

ghdhair.com<br />

Wash, condition, detangle<br />

and repair, all in one rinseoff<br />

product. Hairstory’s<br />

original New Wash cleans<br />

and conditions hair in one<br />

fell swoop.<br />

RRP £44<br />

hairstory.com<br />

With the latest additions of<br />

Blondage and Graydiant,<br />

there’s something to keep<br />

unwanted undertones at<br />

bay for every shade with<br />

Redken Color Extend.<br />

RRP FROM £16.50<br />

redken.co.uk<br />

Top up a smoothing service<br />

with KeraStraight Protein<br />

Mask. Using a blend of<br />

hydrolysed wheat proteins,<br />

it forms a net to leave hair<br />

shiny, strong and soft.<br />

RRP £26.50<br />

kerastraight.com<br />

For clients with thick hair,<br />

blow-drying can be the<br />

bane of their lives. Speed<br />

things up by as much as<br />

50 per cent with the Cloud<br />

Nine Magical Potion.<br />

RRP £20<br />

cloudninehair.com<br />

With up to six levels of<br />

lift in just 30 minutes,<br />

L’Oréal Professional<br />

Instant Highlights is<br />

perfect for clients<br />

who would love to<br />

go a bit lighter<br />

but simply don’t<br />

have the time to<br />

spare, from subtle<br />

contouring to a<br />

pop of colour.<br />

IN-SALON<br />

SERVICE<br />

lorealprofessionnel.co.uk<br />

These petite tapes from<br />

Great Lengths help<br />

to add volume<br />

and length to<br />

clients. Fitted in<br />

under an hour,<br />

you’ll be amazed<br />

at what you can<br />

do – and each set<br />

can be re-fitted up to<br />

three times, saving clients<br />

time and money in the<br />

long run.<br />

IN-SALON SERVICE<br />

greatlengthshair.co.uk<br />

Multi-task to the max with<br />

Pureology’s clever Colour<br />

Fanatic Spray. One spritz<br />

delivers a whopping 21<br />

benefits to prime, protect<br />

and perfect.<br />

RRP £25.25<br />

pureology.co.uk<br />

For clients who need to<br />

smooth on the move,<br />

the Dafni Allure ceramic<br />

straightening brush is a<br />

cordless option to keep in a<br />

bag/desk for when frizz hits.<br />

RRP £149<br />

dafnihair.com<br />

Neutralise unwanted brassy<br />

tones on blondes between<br />

visits with the Schwarzkopf<br />

Professional BC Bonacure<br />

Excellium Q10+ Pearl<br />

Beautifying Steel Spray.<br />

RRP £14.65<br />

schwarzkopfpro.com<br />

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OPTIMUM<br />

STYLING<br />

TEMPERATURE<br />

NEW<br />

GHD GLIDE<br />

Introducing ghd’s first ever hot brush; to tame and smooth hair quickly and effortlessly.<br />

Available for a limited time only, while stocks last - contact your ghd account manager<br />

today or call 01924 423400 for more information.


Pink jacket by Ashley Isham, leather trousers by Malan Breton, belt by Francesca Marotta, shoes are<br />

stylist’s own. Leather coat by Malan Breton, knitted trousers by Cecile Jeffrey, shoes are stylist’s own.<br />

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Coat by Malan Breton<br />

S O C I A L L Y<br />

AWKWARD<br />

EDITORIAL IN EXECUTION AND EFFORTLESS IN ITS VIBE, ‘AWKWARD/WINTER’ IS A COLLECTION CREATED<br />

BY SHELLEY SUMNER TO BRING CONCEPTUAL HAIR AND FASHION TOGETHER IN HARMONY<br />

PHOTOGRAPHY BY CHRIS BULEZUIK<br />

CREATIVE <strong>HEAD</strong> 55


Blouse by Amanda Thompson Couture<br />

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Dress by Amanda Thompson Couture, boots are stylist’s own<br />

HAIR Shelley Sumner. STYLING Simon Ekrelius. MAKE-UP Louise Lerego. MODELS Ivy Watson at Models1 and Charlotte Rose at Phoenix Models<br />

CREATIVE <strong>HEAD</strong> 57


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The devil<br />

in Whitechapel<br />

A mix of Victorian values and current consumerism, the Voyeur Kollektive <strong>2019</strong> is a<br />

time-travelling marvel from Jayson Gray – the Karbon Kyd – fusing oily editorial textures<br />

and ‘wiggy’ hair, in distilled and opaque tones of liquorice, chesterfield red and Lady Grey.<br />

“Whitechapel 1890 meets Whitechapel <strong>2019</strong>, if you will,” muses the Karbon Kyd…<br />

PHOTOGRAPHY BY REGINALD STEPHEN BROOKER<br />

CREATIVE <strong>HEAD</strong> 59


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CREATIVE <strong>HEAD</strong> 61<br />

HAIR The Karbon Kyd, AKA Jayson Gray. MAKE-UP Jayson Gray.<br />

MODELS Janet Mayer and Ami Benton at J’Adore La Vie Couture Cabaret


Scene<br />

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!<br />

Nicole Iroh and<br />

Andrew Barton<br />

THE<br />

master<br />

PLAN<br />

‘AROUND THE WORLD’ was the theme for the annual<br />

Headmasters Awards, celebrating the breadth of talent across<br />

the salon group. The evening kicked off with chairman John<br />

Sanders welcoming the team and giving a dedication to Jim<br />

Nunn, a founding partner of the Headmasters Salon Group,<br />

who passed away after a long illness last year. <strong>Creative</strong> director<br />

Andrew Barton took the reins for an international-themed hair<br />

show from the Headmasters creative ambassadors, led by Nicole<br />

Iroh. There were braids, bright colours and brilliant styling to<br />

be seen, with influences felt from every corner of the globe.<br />

Reality TV star Rylan brought his trademark charm, presenting<br />

trophies to the teams and individuals who shone the brightest.<br />

And then it was time to take it up a notch – the dancefloor filled<br />

up, the dodgems got going and the fun didn’t stop.<br />

Tim Binnington,<br />

commercial director<br />

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Men’s Image Busiest Colourist Busiest Stylist<br />

Retailer of the Year<br />

Colour Innovation<br />

And the winners are…<br />

Ultimate Image<br />

Joanna Mires and Bart Cacciapaglia, Mayfair<br />

Avant Garde<br />

Pervin Cirakoglu, Mayfair<br />

Men’s Image<br />

George Mapston, Wimbledon Broadway<br />

Colour Innovation<br />

Faye Biscoe and Bart Cacciapaglia, Mayfair<br />

Bring on the Colour<br />

Raquel Echeverría Esparza, Hammersmith<br />

Christine Sanders Future Stars<br />

Beth Wakeling, Guildford<br />

Big 5 Award in conjuction with HSBC<br />

Shepherd’s Bush<br />

Retailer of the Year<br />

Giovanna Cannata, Croydon<br />

Busiest Stylist<br />

Flavio Iacurti, Guildford<br />

Busiest Colourist<br />

Kamil Czywil, Shepherds Bush<br />

Most Charitable Salon<br />

Surbiton<br />

Salon of the Year<br />

Streatham Hill<br />

Ultimate Image<br />

Most Charitable Salon<br />

Big 5 Award<br />

Christine Sanders Future Stars<br />

Avant Garde<br />

Salon of the Year<br />

CREATIVE <strong>HEAD</strong> 63


Blank<br />

SLATE<br />

THE WHITE SHOW at Central Saint Martins is a rite of<br />

passage for first year BA Fashion students, who get to design<br />

a single look in white that echoes the ‘toile’ created before<br />

a final garment. It’s the first step on the student’s creative<br />

journey… and an opportunity for all 159 of them to debut<br />

concepts to their peers. The show is also working to reduce<br />

waste in fashion by encouraging the young designers to be<br />

resourceful in the construction of their garments, gathering<br />

materials from sustainable sources. The show is organised and<br />

promoted by first year BA Fashion Journalism and BA Fashion<br />

Communication & Promotion students, ensuring collaboration<br />

across college courses to provide vital experience for even more<br />

students. And on hand backstage was L’Oréal Professionnel’s<br />

ID Artists, taking care of styling models based on a look created<br />

and directed by Richard Phillipart.<br />

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Richard Phillipart<br />

CREATIVE <strong>HEAD</strong> 65


The <strong>2019</strong> @ghdhair @ghdhairpro<br />

Global Education shoot<br />

Styling on the <strong>2019</strong> @ghdhair<br />

@ghdhairpro Education shoot with<br />

the ghd Artistic Team<br />

ghd Queen Maker Tour<br />

London leg done!<br />

My CrazySexyCool show<br />

returned to France!<br />

In the<br />

frame<br />

Session stylist Luke Benson<br />

(@lukebensonhair), ghd<br />

creative artist, snaps away…<br />

@scottsmenswear<br />

campaign, photography<br />

@elliotjameskennedy<br />

SHOOT AND SEND Want to give us<br />

a snapshot of your world? Tweet<br />

us at @creativeheadmag now!<br />

@britishgirls-magazine<br />

featuring the beautiful<br />

@charlihoward<br />

So happy and proud to have<br />

been signed as one of the<br />

@ghdhair creative artists!<br />

Great couple of days with<br />

@romankemp and the gang<br />

at @capitalofficial<br />

So nice to work with super-talented<br />

fellow ghd creative artist @patrickwilson<br />

@paulsmithdesign campaign<br />

PLAY:SUIT<br />

66<br />

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Premium Quality<br />

Gently processed, expertly blended,<br />

long lasting, no damage, traceable,<br />

soft Virgin Remy hair<br />

Ethically Sourced<br />

We only source 100% Virgin<br />

Remy hair directly from donations<br />

made to Indian temples<br />

Social Benefits<br />

Indian temples use the proceeds<br />

of the hair sale to support<br />

local charitable causes<br />

Blended by Hand<br />

Our hair extensions are<br />

handmade and expertly blended<br />

strand by strand<br />

Made in Italy<br />

Fully respecting human<br />

rights, local traditions<br />

and ethical values<br />

Beauty and Self-care<br />

Empowering women who dream<br />

of beauty, confidence, health<br />

and integrity<br />

World leading ethical hair extensions<br />

www.greatlengthshair.co.uk

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