Creative HEAD February 2019
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£4.50 FEBRUARY <strong>2019</strong><br />
Passion<br />
Ambition<br />
Fulfilment<br />
Expertise<br />
Teamwork<br />
Let’s celebrate!
The professional<br />
difference<br />
BOX COLOUR…<br />
MOBILE HAIRDRESSERS…<br />
YOUTUBE TUTORIALS…<br />
WHY SHOULD A CONSUMER SPEND THEIR TIME AND MONEY IN A HAIR SALON?<br />
THE ANSWER IS, THE PROFESSIONAL DIFFERENCE. BUT WHAT DOES THAT<br />
ACTUALLY MEAN?<br />
It means learning all the time – and paying it forward. New techniques, products and<br />
information arrive Every. Single. Day. And passionate stylists absorb it all! Let’s face it –<br />
seasoned hairdressers are some of the best people to learn from; they offer encouragement<br />
and understand the difficulties younger people face in the industry because they were once<br />
there too. We’re in it together.<br />
It means that magical makeover moment... Watching your clients transform... Is there anything<br />
better than that spine-tingling moment when the cape is twirled away and they really see<br />
themselves, see what you have achieved? You watch as their self-confidence skyrockets;<br />
they’re in awe of what your hands have created. You live for these moments, and you get<br />
them, every day.<br />
Remember that teacher who wrote you off? Thought hairdressing was for the kids who<br />
couldn’t do anything else? Well, look at you now! A colour and texture expert with an in-depth<br />
understanding of chemistry. A cutter so precise you can slice a right angle blind-folded. An<br />
avant-garde interpreter who can reference art history with aplomb. Success in the hairdressing<br />
industry requires extensive knowledge in a multitude of areas. You know the colour wheel like<br />
the back of your hand. You’re a genius; day in, day out.<br />
At L’Oréal Professionnel they continually ‘push the pro’ to elevate and showcase this wonderful<br />
industry we all work in. The years of training. The expertise. The skills in those hands. The<br />
ideas in your head. THIS is the professional difference... and what a difference it makes!<br />
Let’s celebrate it. Together…
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
HARI SALEM, HARI’S, LONDON<br />
“I’m quite shy but hairdressing has<br />
taught me to interact with people on<br />
all sorts of levels. It’s allowed me to be<br />
creative, and it’s also allowed me to<br />
be myself. I’ve never felt I needed to<br />
behave a certain way…”<br />
Fulfilment<br />
CHARLES WORTHINGTON MBE,<br />
CHARLES WORTHINGTON SALONS, LONDON<br />
“Being a hairdresser is about fulfi lling<br />
a creative dream. Working in an<br />
industry that’s full of vibrant, creative<br />
characters means you live your life in<br />
a really fun, fulfi lled way.”<br />
#WeAreLOrealPro
KEN PICTON, KEN PICTON SALON, CARDIFF<br />
“Being a hairdresser is one of the<br />
most incredible jobs you could have.<br />
I came into it by default, and from the<br />
moment I entered I was mesmerised.<br />
I’ve been hairdressing for more than<br />
Passion<br />
half my life now – that’s testament to<br />
what a great job it is!”<br />
PAUL DENNISON, KEN PICTON SALON, CARDIFF<br />
“My career has seen me standing<br />
onstage in front of 3,000 people in<br />
Barcelona, but I also love the buzz of<br />
nailing a new look on a client – for me<br />
that’s a career highlight I get every day.”
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
PAUL EDMONDS, PAUL EDMONDS, LONDON<br />
“The salon professional difference is<br />
what it’s all about. It’s years of training<br />
being delivered in the form of the very<br />
best information for the client, and<br />
surrounding them in an environment<br />
that nurtures people and makes them<br />
feel good about themselves.”<br />
#WeAreLOrealPro
MAI HA, TREVOR SORBIE, MANCHESTER<br />
How long have you been a hairdresser?<br />
I’ve been hairdressing now for 21 years.<br />
What makes you proud to be a hairdresser?<br />
The ability to transform people and make them feel good<br />
about themselves.<br />
Why should clients come to the salon to get their hair done,<br />
rather than do it at home?<br />
Not only are hair stylists on point with the latest trends, they also<br />
have the skill set to create a look that will suit each individual that is<br />
truly bespoke.
#WeAreLOrealPro<br />
CREATIVE <strong>HEAD</strong> PARTNERSHIP
Expertise<br />
KATHRYN DARTNELL, HARINGTONS, WINCHESTER<br />
“It’s really important, as a hairdresser, to have great<br />
communication. From the moment you come into contact<br />
with your client you need to extract as much information as<br />
possible, about their lifestyle, their personality, what’s going<br />
to work for them in their life practicality-wise… It’s important<br />
to understand their specifi c needs because each head of<br />
hair you create is an advert for your work.”
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
MATTHEW CURTIS, MATTHEW CURTIS<br />
HAIR, LONDON, STAFFORDSHIRE &<br />
THE COTSWOLDS<br />
“Going to the salon is an<br />
experience, it’s a journey.<br />
It’s a relationship with your<br />
hairdresser, it’s a cup of coff ee,<br />
it’s about talking about your<br />
problems and your issues, but<br />
also about your goals and how<br />
you want to feel and look. The<br />
salon is all-encompassing. It’s<br />
an escape, and an opportunity<br />
to become the person you<br />
want to be.”<br />
JORDAN GARRETT, HERSHESONS, LONDON<br />
“If you’re the kind of person who<br />
thinks outside the box and doesn’t<br />
like colouring inside the lines, then<br />
hairdressing is for you. I love the fact that<br />
you never know what’s coming next, or<br />
where your next job will take you.”<br />
#WeAreLOrealPro
INDIA & JASON MILLER, CHARLIE MILLER<br />
HAIRDRESSING, EDINBURGH<br />
“The salon experience is both unique and<br />
essential because of the professionalism,<br />
the training and the quality that we provide.<br />
It’s also about the human contact. For us,<br />
it’s about the potential to give something<br />
incredible every hour of the day when<br />
we’re behind our clients. It’s about creating<br />
magical experiences for people.”
NEVILLE TUCKER, NEVILLE<br />
HAIR & BEAUTY, LONDON<br />
“One of the most<br />
wonderful things about<br />
being a salon owner has<br />
been the ability to train<br />
others. To watch someone<br />
go through the whole<br />
process, from being a<br />
shampooist to learning<br />
the craft and then going<br />
on to open up their own<br />
salons… For me, that’s<br />
something very special.”<br />
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
Ambition<br />
#WeAreLOrealPro
SARA HOLMES, CO-OWNER,<br />
STUART HOLMES, CHELTENHAM<br />
How long have you been in business?<br />
15 years. The time has flown and it has been an<br />
incredible journey so far.<br />
What about your business makes you most proud?<br />
All of it, really! When we started there were just three<br />
of us in this huge building – everyone thought we were<br />
mad! We have taken the whole journey step by step<br />
and grown and developed gradually over the years.<br />
I love the fact that if something doesn’t work we can<br />
change it and that we are always learning – in fact, we<br />
never stop learning. I am hugely proud of the supertalented<br />
team we have: some have been with us since<br />
the beginning and are incredibly loyal and passionate<br />
about the salon and what we do. Some are ‘home<br />
grown’, having started their journey as apprentices, and<br />
are now talented stylists and colourists working hard<br />
to achieve their dreams. And then all the other amazing<br />
members of ‘Team Holmes’, who work hard to deliver<br />
incredible hairdressing and keep and exceed the great<br />
reputation we have earned over the years. Running a<br />
business is not easy and there are always challenges<br />
along the way – but with hard work, a great team and<br />
determination, goals and dreams can be achieved.<br />
How important is the professional difference?<br />
Isn’t it always better to be looked after by a team of<br />
experts? Not only do people receive excellent quality<br />
of hairdressing in a salon, they will also enjoy the whole<br />
experience – from a cappuccino on arrival to a great head<br />
massage and the right products to suit them AND they<br />
leave the salon looking great and feeling amazing. You just<br />
can’t compare that to sitting at home on a kitchen chair<br />
washing your hair over the bath!<br />
Describe the salon experience you offer your clients<br />
My background is from the hotel industry, so we have tried<br />
to blend some of my experience into the salon journey.<br />
Firstly, parking is available for clients to reserve in advance<br />
and the red carpet is always immaculate to greet them<br />
as they enter the building. We have a reception for our<br />
clients to ‘check in’ and ‘check out’ and a stunning lounge<br />
where they can relax before their appointment and enjoy<br />
the library of portfolio books while sipping a glass of fi zz or<br />
enjoying a cappuccino prepared by our very own full-time<br />
barista. That’s all before they make it up the stairs to the<br />
salon with huge fl oor-to-ceiling windows overlooking the<br />
Town Hall, with spacious styling sections and a comfy area<br />
to relax while hair colours are developing. Our attention<br />
to detail is second to none – we have phone chargers,<br />
reading glasses and will also run errands for clients while<br />
they are with us, from buying sandwiches to posting<br />
letters! Our team here is like one big family, as clichéd as<br />
that may sound, and the clients love their time with us.<br />
To us, an amazing hair cut and colour is to be expected<br />
and it’s everything else that makes clients’ time with us<br />
even more enjoyable.
#WeAreLOrealPro<br />
CREATIVE <strong>HEAD</strong> PARTNERSHIP
PAUL PERCIVAL, PERCY & REED, LONDON<br />
“I love the salon. If you go into a buzzy<br />
salon it’s the best place to be. It’s the<br />
energy! Not just the energy of people<br />
feeling great about themselves, it’s the<br />
amazing cocktails, the snacks, the great<br />
music... There’s not many places that are<br />
better to hang out in than a salon!”<br />
ADAM REED, PERCY & REED, LONDON<br />
“I get to do what I love every<br />
day. I love creating, I love<br />
meeting people – my client, my<br />
team, a model, a celebrity – I<br />
love creating hair. I love looking<br />
at hair. I love hair colour. There<br />
is nothing about hair that I don’t<br />
love, and there is nothing about<br />
being a hairdresser that I don’t<br />
love every single day.”
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
ANDREW MULVENNA, ANDREW<br />
MULVENNA, BELFAST<br />
“The professional<br />
difference – there’s<br />
nothing like it. It involves a<br />
skilled professional, who’s<br />
there to discuss and filter<br />
ideas and translate them<br />
into reality. It’s an art that<br />
cannot be imitated, and<br />
it’s so important in this<br />
digital age where people<br />
are bombarded with so<br />
much choice.”<br />
COS SAKKAS, TONI&GUY<br />
“Being a hairdresser<br />
is my life, the reason<br />
why I wake up in the<br />
morning. It’s given me<br />
such an amazing career;<br />
I’ve met lifelong friends<br />
and travelled the world.<br />
But I’m also fulfilled by<br />
what I do every day –<br />
by making my clients<br />
feel super-happy, by<br />
educating people from<br />
all over the world and<br />
by watching them<br />
grow and become the<br />
hairdressers of the future.<br />
It’s everything I’ve always<br />
dreamed of.”<br />
#WeAreLOrealPro
LEE NASH-JONES, NASHWHITE, WARWICK,<br />
LEAMINGTON SPA AND STRATFORD-UPON-AVON<br />
“As an apprentice I learned patience and<br />
I gained in confi dence. And now, as a<br />
business owner, it’s my opportunity to<br />
give back those qualities that I picked up<br />
in the early stages of my career. It’s about<br />
more than being a hairdresser now, it’s<br />
about quality of life.”<br />
Team<br />
ROB WHITE, NASHWHITE, WARWICK,<br />
LEAMINGTON SPA AND STRATFORD-UPON-AVON<br />
“For me, being a hairdresser is more<br />
than just doing hair. It’s about having<br />
the opportunity to impact on people’s<br />
lives, whether that’s my clients or my<br />
staff . My proudest moments are when<br />
I see our team working with empathy,<br />
respect and courtesy with our clients<br />
and seeing them forge those bonds and<br />
relationships that mean those clients will<br />
then return again and again to the salon.”
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
DYLAN BRADSHAW, DYLAN BRADSHAW, DUBLIN<br />
“I’m 30 years doing this, and started off<br />
in a very basic community salon, but it’s<br />
funny where the journey takes you. I’ve<br />
worked for Vogue magazine, I’ve worked<br />
at The Oscars, I’ve worked on music<br />
videos all over the world, but I still love<br />
the interaction with the client and the<br />
team in the salon.”<br />
#WeAreLOrealPro
CATHAL WALSHE,<br />
MARBLES, HUGH<br />
CAMPBELL HAIR GROUP,<br />
IRELAND<br />
How many years have you been<br />
in hairdressing?<br />
20 years! How did that happen!<br />
Describe the job satisfaction you get<br />
from your role<br />
I’ve always enjoyed what I do, so I love<br />
that my current role as creative director<br />
now extends to pushing the boundaries<br />
of what the Hugh Campbell Hair Group<br />
can do. It’s brought my job satisfaction<br />
to a whole new level. There’s no better<br />
feeling than seeing a client leave the<br />
salon happy with a bespoke colour and<br />
cut tailored to their individual vision and<br />
needs. In the same way that fashion<br />
designers use moodboards, we listen to<br />
the client, think about the manageability<br />
of their hair at home and then work with<br />
them to make that vision a reality. There<br />
is immense job satisfaction in seeing<br />
that process come full circle.<br />
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
Why should clients come to the salon<br />
to get their hair done, rather than do it<br />
at home?<br />
The simple answer is quality. Think of<br />
your best suit or dress, the piece that<br />
makes you feel like a million dollars<br />
when you wear it. Do you bring it to<br />
the dry-cleaner who has the skills and<br />
equipment to keep it looking its best or<br />
do you fling it in the washing machine<br />
and hope for the best? Similarly, why<br />
pick a generic box colour off a shelf<br />
when you can have a professional<br />
colourist mix a tone just for you. We look<br />
at everything from skin tone to day-today<br />
wearability. That really can’t be fully<br />
achieved in your bathroom at home.<br />
What advice would you give to<br />
someone starting out in the industry?<br />
Ask questions! Lots of questions! There<br />
is no such thing as too many or too<br />
obvious questions. Understanding why<br />
we do what we do is key – without<br />
that you can’t extend your learning or<br />
create something new and exciting.<br />
Young professionals are the future of<br />
our industry so as mentors, it’s our job<br />
to ensure that we are supporting their<br />
development and their passion for what<br />
they do.<br />
#WeAreLOrealPro
Ambition<br />
JONNY ENGSTROM, GUY KREMER, WINCHESTER<br />
“Even though I’ve been doing this for<br />
20 years or more, I still enjoy going to<br />
work, meeting new clients, meeting<br />
my regulars, working with my staff and<br />
learning new things every day.”<br />
DARREN FOWLER, FOWLER35, LONDON<br />
“It’s such an amazing time right<br />
now to get into hairdressing.<br />
Yes, it’s hard work and you need<br />
to put in the hours, but what<br />
you can achieve is absolutely<br />
phenomenal and I’d love to be<br />
doing it all over again.”
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
RICHARD PHILLIPART, THE BOUTIQUE ATELIER, CHESHIRE<br />
“I started out as a Saturday boy at 13 years<br />
of age, brushing up hair and shampooing the<br />
masses. And I went on to work in lots of different<br />
places but I’ve come back around and now I<br />
actually own the salon where I started out. And<br />
completing the circle has really been one of the<br />
proudest things for me. To take a salon that was<br />
failing and make it successful has been fantastic.”<br />
#WeAreLOrealPro
MARK O’KEEFFE, MANAGING DIRECTOR,<br />
BROWN SUGAR, IRELAND<br />
How long have you been in hairdressing?<br />
I’ve been lucky enough to work in the industry for almost 30 years now.<br />
My first experiences in a salon environment go back as far as 1990. My<br />
dad, who was a hairdresser for 44 years and general manager of a very<br />
successful salon chain, introduced me to this exciting world of his at a very<br />
young age and I’ve shared it with him ever since.<br />
Describe your proudest moment to date<br />
Opening my salons, watching trainees go from graduates to outstanding<br />
hairdressers worthy of world-wide recognition, and the continued growth<br />
of my company are some of my proudest moments. However, a real<br />
stand-out was the thrill, awe, excitement and overwhelming sense of pride<br />
I felt when I watched my Sugar Culture tribe win both major categories<br />
in the L’Oréal Colour Trophy Ireland, while also delivering what I can only<br />
describe as a monumental halftime show. It put an energy into the Colour<br />
Trophy ceremony that I have never experienced before, in all my years as<br />
a spectator. I relive those moments on a daily basis.<br />
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
What is your role within Brown Sugar, and how much satisfaction do<br />
you derive from it?<br />
My official ‘job title’ is managing director. However, my role is multi-faceted<br />
and is forged in leadership. I am involved in every aspect of the business,<br />
from design to strategy, recruitment, training and development, marketing<br />
and more. I work very closely with all of my team and consider their<br />
wellbeing to be a big piece of my responsibility.<br />
Coming into a busy salon, seeing your team grow and be successful is<br />
hugely satisfying. Knowing my team are happy and given the best possible<br />
platform to achieve greatness, watching trainees graduate, receiving<br />
a positive review from a client, seeing your work on the front cover of<br />
magazines, witnessing the creative journey of the work produced by my art<br />
team… all of these things bring me great satisfaction and appreciation!<br />
Why should clients come to the salon to get their hair done, rather than<br />
do it at home?<br />
The obvious answer would be for better results, but it is so much more<br />
than that. We don’t claim or see ourselves in competition with box colour<br />
or ‘freelancers’ operating in the black market. We’re so much more than the<br />
result. While high-fashion hair and beauty is the service we provide, we also<br />
bestow an experience on every single client who walks through the door.<br />
The personal touches – from signature head massages to complimentary<br />
cocktails in tranquil surroundings – all add to the customer experience.<br />
However at the core of it is the relationship and bonds formed with the<br />
salon team. It can be a form of therapy for our customers, who love to<br />
come in for the chat and the buzz just as much as for the haircut. In saying<br />
that, it will always be the best haircut! Why does anyone choose to go to<br />
a five-star restaurant over eating at home? Because it’s human nature to<br />
enjoy the finer things in life.<br />
What advice would you give a youngster just starting out in the industry?<br />
Say no to nothing and experience everything! It is such an exciting time to<br />
be entering the industry. Hairdressing has come such a long way in recent<br />
times. Social media has helped our craft evolve into so much more than<br />
cuts and colour. It is daily expressionism and a tool for allowing us to help<br />
people mould individuality. Training has become more diverse and job<br />
opportunities are taking people all over the world. One minute you could<br />
be behind a chair, in a salon, and the next you could be styling a top model<br />
at New York Fashion Week. So work hard, retain a good attitude, soak in<br />
every bit of knowledge and reap the rewards. In hairdressing, the world is<br />
your oyster.<br />
#WeAreLOrealPro
DANIEL GALVIN OBE, DANIEL GALVIN, LONDON<br />
“If I see a colour in my salon that is<br />
absolutely fantastic, I have to know<br />
who’s done it. I’ve got to pat that<br />
member of staff on the back, and I’ve<br />
got to tell that client what a wonderful<br />
job my colourist has actually done.”<br />
JAMES GALVIN, DANIEL GALVIN, LONDON<br />
“It’s amazing what can be<br />
achieved in the hairdressing<br />
industry and that the professional<br />
difference can truly be recognised.<br />
Seeing my dad get his OBE<br />
from Prince Charles made me<br />
feel so proud to know that all<br />
his hard work and the blood<br />
sweat and tears he’d put into the<br />
industry over the years had been<br />
recognised at the highest level.”
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
ALAN EDWARDS, ALAN EDWARDS, GLASGOW<br />
“What I’ve learned from my career<br />
is always to be open-minded and<br />
to focus on self-development and<br />
change and to totally understand<br />
that you can learn from absolutely<br />
everybody and that every day is a<br />
new experience.”<br />
#WeAreLOrealPro
Antony Licata, Mahogany Hairdressing<br />
Jimi and Georgina Parkinson, Sessions Spa<br />
The Brooks & Brooks team
KEEP ON<br />
pushing YOUR<br />
CREATIVE <strong>HEAD</strong> PARTNERSHIP<br />
PROFESSIONAL<br />
DIFFERENCE<br />
IN SALONS ACROSS THE UK AND IRELAND YOU MAKE THE DIFFERENCE. YOUR PASSION,<br />
YOUR SKILLS, YOUR CREATIVITY, YOUR TEAMWORK, YOUR COMMITMENT TO EXCELLENCE,<br />
YOUR SENSE OF FUN... DON’T STOP NOW!<br />
Skyler McDonald, Skyler London<br />
Gavin Hoare, Richard Ward Hair & Metrospa<br />
#WeAreLOrealPro<br />
TO SEE MORE PROFESSIONAL HEROES, VISIT CREATIVE<strong>HEAD</strong>MAG.COM<br />
Follow our heroes’ stories via @creativeheadmag and @lorealpro #lorealprouk #lorealproire<br />
To discover the professional difference with L’Oréal Professionnel visit lorealprofessionnel.co.uk
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HAIR: LUISA ALDRIDGE, HARI’S<br />
FASHION: FEBEN VEMMENBY<br />
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FASHION: GUI ROSA<br />
HAIR: SAM ASHCROFT, BROOKS & BROOKS<br />
FASHION: DINGYUN ZHANG<br />
HAIR: JORDAN GARRETT, HERSHESONS<br />
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35
6<br />
7<br />
8<br />
9<br />
10<br />
HAIR: KY WILSON, THE SOCIAL<br />
FASHION: JIE WU<br />
HAIR: JOHN GILLESPIE, JOHN GILLESPIE HAIRDRESSING<br />
FASHION: JOHANNA PARV<br />
HAIR: JACK MERRICK THIRLWAY, NEVILLE HAIR & BEAUTY<br />
FASHION: TALIA LIPKIN-CONNOR<br />
HAIR: CHERYL MUNOZ, DANIEL GALVIN<br />
FASHION: SARAH MCCORMACK<br />
HAIR: MARC TRINDER, TRINDER HAIR STUDIOS<br />
FASHION: CECILE TULKENS<br />
HAIR: PAUL DAVEY, DAVEY DAVEY<br />
FASHION: JOSHUA CRABTREE<br />
HAIR: JASON HALL, JASON HALL HAIRDRESSING<br />
FASHION: PAOLINA RUSSO<br />
HAIR: ANGEL MONTAGUE SAYERS, SALLY MONTAGUE<br />
FASHION: MATTHEW NEEDHAM<br />
HAIR: KATHRYN DARTNELL, HARINGTONS<br />
FASHION: MASHA POPOVA<br />
HAIR: PAUL DAVEY, DAVEY DAVEY<br />
FASHION: ALEKSANDAR MITROVIC<br />
16<br />
17<br />
18<br />
19<br />
20<br />
DISCOVER INSIDE THE STORY BEHIND THE RE-LAUNCH * OF TECNI.ART<br />
AND THE <strong>2019</strong> COLLECTION<br />
IMAGES CO-DEVELOPED BY<br />
*The Tecni.Art range is being relaunched with new packaging, some products being discontinued and 3 new products.<br />
26<br />
27<br />
28<br />
29<br />
30<br />
HAIR: JOSH WOODMAN, ANDREW HILL<br />
FASHION: JAWARA ALLEYNE<br />
HAIR: EILEEN MCGRATH, THE EDGE<br />
FASHION: GUI ROSA<br />
HAIR: FERGUS DALY, ZEBA<br />
FASHION: JOSHUA CRABTREE<br />
HAIR: ANDREW MULVENNA<br />
FASHION: SARAH MCCORMACK<br />
HAIR: JAMES COLEMAN, BROWN SUGAR<br />
FASHION: GUI ROSA<br />
HAIR: LUKE PLUCKROSE, SAKS<br />
FASHION: JAWARA ALLEYNE<br />
HAIR: DANIELLE DIGNAM, DYLAN BRADSHAW<br />
FASHION: PAOLINA RUSSO<br />
HAIR: STEPHEN CHAPMAN, CONTEMPORARY<br />
FASHION: TALIA LIPKIN-CONNOR<br />
HAIR: MARCELLO MOCCIA, ROOM 97<br />
FASHION: JOHANNA PARV<br />
HAIR: ANDREA DALEY, BARBARA DALEY<br />
FASHION: JORDAN CHARLES<br />
36<br />
37<br />
38<br />
39<br />
40
USE<br />
TO PROTECT & STRENGTHEN YOUR<br />
HAIR DURING PRE-LIGHTENING<br />
Try this look on you<br />
Get the Style My Hair app.
ALEXA CHUNG<br />
BALAYAGE AMBRÉ<br />
*By L’Oréal Professionnel<br />
MULTI-TONAL SERVICE BY THE<br />
UNIQUE OIL COLOUR*.
YES.<br />
IT’S OPEN<br />
YES.<br />
IT’S OPEN<br />
In it’s 64th year, the longest-running live hairdressing competition<br />
the L’Oréal Colour Trophy, is now open for entries.<br />
Will you be this year’s winner?<br />
ENTER NOW*<br />
lorealcolourtrophy.com<br />
#LCT19<br />
#lorealprouk<br />
@lorealpro<br />
*Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries<br />
must be uploaded onto www.lorealcolourtrophy.com by 18/02/19 and must use only L’Oréal Professionnel products. Entry<br />
photos must be in colour. Winning team receives the <strong>2019</strong> Award for the relevant category and the chance to attend other<br />
events to include an overnight European trip. See www.lorealcolourtrophy.com for full details and terms and conditions.<br />
Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.
SHOW YOUR TRUE<br />
COLOURS<br />
image: Grand Final 2018<br />
Hair by Percy & Reed Artistic Team
Editor’s letter<br />
58<br />
19<br />
30<br />
ONE OF THE MOST invaluable websites I visit regularly is<br />
Lifehacker – a cornucopia of suggestions on how to make life that<br />
little bit easier, your day more manageable. In a world where we seem to<br />
be living at warp speed, this is a practical oasis, sharing valuable tips and<br />
often saving me little chunks of time that I can then spend with my family<br />
and friends. Imagine, then, becoming a mini Lifehacker for your cash-rich/<br />
time-poor clients – lifting the lid on products, tools and techniques that can<br />
make their life easier, eliminate a little bit of stress and give them a bit more ‘Me<br />
Time’. Now picture how thrilling that could be for your guests and how very much<br />
appreciated it would be… all illustrating your professional expertise and offering a<br />
truly personal touch to their visit, each and every time. You’re the insider, you’re<br />
the one with the knowledge – use it to your advantage! That service element<br />
is also vital when it comes to all things colour, so make sure you see what the<br />
season has in store with PAINT and check out why now is the time to invest<br />
in a colour bar for your salon. And who says you can’t stock a few fizzy<br />
tipples back there, too?<br />
Amanda Nottage<br />
Editor<br />
JOIN US!<br />
In just one month’s time, on<br />
1 March, we’ll be launching<br />
our Most Wanted and The It<br />
List competitions for <strong>2019</strong>!<br />
Want a chance to get<br />
your hands on a coveted<br />
trophy? Make sure you<br />
head to creativeheadmag.<br />
com/events and sign-up<br />
to be the fi rst in the know,<br />
or turn to page 36…<br />
Calling all salon owners and<br />
managers! Step up your<br />
business strategy by<br />
securing your spot at Salon<br />
Smart <strong>2019</strong> (24 and 25<br />
March). Turn to page 30 or<br />
visit creativeheadmag.com/<br />
salonsmart for more details about<br />
all the inspiring speakers, packed<br />
programme and event experience!<br />
amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial<br />
@creativeheadmag
ADD TO ANY COLOUR OR LIGHTENING FORMULA & UNLEASH YOUR CREATIVITY!
<strong>February</strong><br />
WHAT’S INSIDE<br />
£4.50 FEBRUARY <strong>2019</strong><br />
In print•online•everywhere!<br />
Passion<br />
Ambition<br />
Fulfilment<br />
Expertise<br />
Teamwork<br />
Let’s celebrate!<br />
54<br />
FASHION<br />
Shelley Sumner gets conceptual<br />
with the Socially Awkward collection<br />
44<br />
BEST LOCAL SALON<br />
Malcolm Murphy Hair in<br />
Leicester on what it takes<br />
to become true local heroes<br />
ON THE COVER<br />
#WeAreLorealPro<br />
from L’Oréal<br />
Professionnel<br />
62<br />
SCENE<br />
Headmasters<br />
celebrates a<br />
year of winners<br />
FREE WITH<br />
THIS ISSUE<br />
PAINT<br />
EDITOR<br />
AMANDA NOTTAGE<br />
DEPUTY EDITOR<br />
DEBORAH MURTHA<br />
ART DIRECTOR<br />
NICK JABBAL<br />
DIGITAL DESIGNER<br />
EVA VESTMANN<br />
CHIEF SUB EDITOR<br />
ADAM WOOD<br />
STAFF WRITER<br />
ANNA SAMSON<br />
DIGITAL ASSISTANT<br />
KELSEY DRING<br />
ONLINE AND<br />
DIGITAL EDITOR<br />
ALISON ROWLEY<br />
ADVERTISING<br />
LAURA TUCKER<br />
CLASSIFIED EXECUTIVE<br />
DAVID HAMMOND<br />
SPECIAL PROJECTS MANAGER<br />
JENNY BROOKS<br />
SPECIAL PROJECTS DIRECTOR<br />
JOANNA ANDERSEN<br />
PUBLISHER<br />
CATHERINE HANDCOCK<br />
<strong>Creative</strong> <strong>HEAD</strong> is printed on<br />
paper certifi ed as being from<br />
sustainable sources using only<br />
vegetable-based inks. Printed<br />
by Buxton Press, Environmental<br />
Printer of the Year and Printing<br />
Company of the Year.<br />
WRITE TO US AT:<br />
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Printing by Buxton Press<br />
creativeheadmag.com<br />
creativeheadmagofficial<br />
@creativeheadmag
All I had to do<br />
was say yes<br />
When we made the decision to move to Timely, all I had to do was say yes,<br />
make it happen. They took all the hard work away. They swapped over our<br />
client data. I was really impressed — Kylie Hayes, Moha Salon<br />
Say yes, and we’ll take care of the rest.<br />
Talk to us on 02038 683790, or visit gettimely.com to get started.
The edit<br />
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY<br />
SCHOOLS FAIL TO<br />
GIVE PUPILS ALL<br />
THE OPTIONS<br />
Daniel w. Fletcher<br />
Charles Jeffrey<br />
Images courtesy of Go24/7 and Revlon Professional<br />
FEWER THAN TWO IN FIVE secondary<br />
schools are allowing other education and<br />
training providers access to their pupils<br />
to inform them about technical and<br />
vocational qualifications and prospects,<br />
such as hairdressing.<br />
That’s the damning finding from a briefing<br />
by progressive think tank Institute for Public<br />
Policy Research (IPPR), looking at the Baker<br />
Clause a year after its introduction.<br />
The legislation, which came into force in<br />
January 2018, requires secondary schools to<br />
allow access to other education and training<br />
providers in an attempt to improve technical<br />
education and overcome the financial<br />
incentives that motivate schools to retain<br />
pupils. IPPR stated that making a success of<br />
the Baker Clause would be vital if vocational<br />
options such as hairdressing were ever to be<br />
seen as equally important career choices.<br />
According to the study, just 37.6 per cent of<br />
schools were abiding by the legislation. The<br />
IPPR also revealed 70.1 per cent of technical<br />
education providers thought that the Baker<br />
Clause has failed to deliver on its aims,<br />
although 31.3 per cent of providers felt the<br />
situation had improved in the past year.<br />
“A number of our salons have contacted<br />
local schools in recent years to see if KH<br />
Hair could get involved in their careers<br />
evenings, only to be told ‘no’,” says Darren<br />
Messias, managing director of 21-strong East<br />
Midlands salon chain, KH Hair. “Some have<br />
been receptive but, in our experience, a lot<br />
depends on the school and how the head<br />
teacher chooses to run it.<br />
“We have also heard from our new<br />
apprentices and their parents that, in a lot of<br />
cases, if their child is interested in becoming a<br />
hairdresser they have been told to send them<br />
to a college – the apprenticeship route within a<br />
salon is never mentioned.”<br />
Pronounce<br />
Christopher Raeburn<br />
London Fashion<br />
Week Men’s A/W19<br />
THE LATEST London Fashion Week Men’s shows proved men’s fashion is fast<br />
becoming a creative force to be reckoned with. Super-stylist John Vial created<br />
geometric folds at Charles Jeffrey for Revlon Professional and at Iceberg –<br />
where he used American Crew Fiber Grooming Foam – while Anna Cofone<br />
mixed tight buzzcuts with boisterous afros for self-expressive styling at Bianca<br />
Saunders. We saw plenty of sleek, James Bond-esque hair too, at Daniel<br />
w. Fletcher (again by Anna Cofone styling for Fudge Professional) and at<br />
London College of Fashion, where Rush Hair’s Andy Heasman and Tina Farey<br />
styled casually pushed-back finishes for L’Oreal Professionnel. The pair reached<br />
for TECNI.ART Beach Waves and Depolish to create a simple, natural look.<br />
Colour played its part at C2H4, where Michael Harding used Pulp Riot and<br />
R+Co for go racer neons, while Brendan O’Sullivan for Go24/7 at Christopher<br />
Raeburn created slashes of sprayed-on colour and tight side braids on the<br />
longer-haired models, using old parachute ribbons to tie in with the recycled<br />
theme of the collection.<br />
Need something fun<br />
and colourful to perk<br />
up your shelves this<br />
winter? You’ve got to love<br />
these Cheeky Peach, Lovely Llama<br />
and Trendy Tiger Compact Stylers<br />
from Tangle Teezer x Skinny Dip!<br />
tangleteezer.com<br />
Iceberg<br />
14<br />
CREATIVE <strong>HEAD</strong>
#CHedit<br />
MY month<br />
A<strong>HEAD</strong><br />
What <strong>February</strong><br />
has in store for...<br />
REMEMBERING ORIBE<br />
Oribe Canales – trailblazing session stylist and<br />
co-founder of the much-loved eponymous hair line<br />
– has died at the age of 62. Synonymous with the<br />
era of the supermodels, his vivacious personality<br />
and magic touch with hair saw him work for some<br />
of the biggest magazines and brands in the world.<br />
As much as people remember his creations for<br />
Marc Jacobs’ infamous Perry Ellis S/S93 grunge<br />
show, or his stunning session work, Oribe will be<br />
most remembered for his joy and passion.<br />
SWITCH ON TO…<br />
CLAYDE BAUMANN<br />
BREAK OUT THE POPCORN – our new<br />
In Conversation With… series continues<br />
with Clayde Baumann, global colour<br />
director for D&J Ambrose and Wella<br />
Colour <strong>Creative</strong>. From what – or rather,<br />
who – brought him to the UK through<br />
to what’s exciting him for <strong>2019</strong>, Clayde<br />
covers it all with <strong>Creative</strong> <strong>HEAD</strong>’s editor<br />
Amanda Nottage. Watch the interview<br />
now, only on <strong>Creative</strong> <strong>HEAD</strong> Video.<br />
Visit creativeheadmag.com now<br />
+1,077% +879%<br />
That’s the percentage increase in both searches and ‘pins’ on Pinterest for lilac<br />
and grey hair colour. The two hues are set to soar as trends in <strong>2019</strong> according<br />
to research by the social media moodboard site. Millennial Pink is so 2018…<br />
MARK LEESON REVS UP<br />
COLOUR FOR REVLON<br />
Mark Leeson has been revealed as the new global artistic<br />
ambassador for Revlon Professional. Co-founder of Mark<br />
Leeson Hair Body & Mind, his role will include education<br />
and campaigns, as well as mentoring the winners of a new<br />
competition to find a band of talented stylists within Revlon<br />
Professional’s salon network. The Revlon Evolution Team’s<br />
members – known also as the R.ev Club Revlon – will win<br />
a photoshoot with Mark and a renowned photographer. To<br />
enter, submit a picture of a fashion-forward cut and colour<br />
using Revlonissimo. Winners will also get six intensive days<br />
of education covering cutting, trend-led paintwork, prepping<br />
for shoots and tips for speaking onstage. Applications close<br />
on 10 March. Email nick.riley@revlon.com for more<br />
JAK BAKEWELL<br />
RE-INVENTION HOUSE<br />
“We are coming to the end<br />
of our fi rst year, and I’ll be<br />
reviewing my guest feedback<br />
forms to fi nd out if our<br />
guests love it as much as<br />
we do. So far, so good!<br />
Time away from the<br />
salon fl oor will<br />
be taken up<br />
in preparation<br />
for our<br />
Salon Smart<br />
appearance –<br />
see you there!”<br />
HARRIET STOKES<br />
NOT ANOTHER SALON<br />
“Sophia Hilton and I are<br />
preparing for our biggest Not<br />
Another Academy tour yet,<br />
to Australia, where I’m going<br />
to be teaching six courses<br />
alongside Sophia, as well as<br />
a few classes on my own. We<br />
are also closing the Australian<br />
L’Oréal Colour<br />
Trophy Grand<br />
Final show!<br />
It means I’m<br />
working on it<br />
every day until<br />
we leave!”<br />
MOVERS AND SHAKERS<br />
Toni&Guy has<br />
appointed Nigel Darwin<br />
to the position of chief<br />
executive with immediate<br />
eff ect. Nigel brings 20<br />
years of experience in<br />
a variety of consumer<br />
sectors to the role, in<br />
which he will devise and<br />
implement strategies<br />
to promote label.m<br />
products, the Toni&Guy<br />
salon brand and its<br />
global education.<br />
SEE<br />
JAK<br />
BAKEWELL AT<br />
CREATIVE <strong>HEAD</strong><br />
15
Following on from TIGI<br />
Copyright Colour and Care<br />
comes styling range TIGI<br />
Copyright Custom Create.<br />
The new line-up is teeming<br />
with luxurious ingredients<br />
and fragrances.<br />
RRP £18 EACH<br />
0844 8440944<br />
tigiprofessional.com<br />
Have Olaplex fans in your<br />
clientele? Then listen up!<br />
There’s a new duo on the scene:<br />
Olaplex Bond Maintenance<br />
Shampoo and Bond<br />
Maintenance Conditioner.<br />
RRP £25.85 EACH<br />
0845 0773277<br />
starqualities.com<br />
The Blond Absolu range from Kérastase provides deep<br />
ultraviolet care for lightened or highlighted hair – it<br />
hydrates, protects from oxidation, neutralises brassiness<br />
and boosts colour luminosity.<br />
RRP FROM £23<br />
0845 6000122<br />
kerastase.co.uk<br />
Irresistible services consumers will want<br />
to snap up, selected by the Layered team<br />
Ask your clients about hair styling tools, and we bet<br />
they’ll name-check a ghd in there somewhere. Whether it’s<br />
for poker-straight hair or S-bend waves, women up and<br />
down the land rely on their ghds. Well, now there’s a new<br />
tool that’s promising clients extra time for themselves in<br />
the morning (hallelujah!). Meet the ghd glide, a heated<br />
brush that quickly and effortlessly smooths hair into<br />
submission, so that second day hair doesn’t look less than<br />
fabulous. We don’t think we’re overstating it – you may<br />
find yourself your client’s new hero.<br />
RRP £125<br />
01924 423400<br />
ghdhair.com<br />
The improved milk_shake<br />
Volume Solution range<br />
includes a paraben-free<br />
shampoo and conditioner<br />
alongside a styling spray<br />
that uses sugar derivatives<br />
to give support without<br />
weighing hair down.<br />
RRP FROM £14.69<br />
01392 365177<br />
milkshakehaircare.co.uk<br />
Cater for the curly girls (and<br />
boys) of your column with<br />
the new launches in label.m’s<br />
Curl Define range – Curl<br />
Define Foam and Curl<br />
Define Shine Top Coat.<br />
RRP FROM £15.75<br />
01753 612090<br />
labelm.com<br />
Fresh from the Wella<br />
Professionals EIMI range comes<br />
two new oils with opposite<br />
consistencies: Cocktail Me, a<br />
cocktailing gel oil designed for<br />
easy mixing with other<br />
EIMI products, and Oil Spritz, a<br />
liquid sprayable styling oil.<br />
RRP £17.30 EACH<br />
020 3901 1163<br />
wella.com<br />
Talk about sleek – Paul Mitchell has teamed<br />
up with industrial designer Karim Rashid<br />
to create the limited-edition Neuro Halo<br />
range of smart, stylish heat tools.<br />
RRP FROM £149<br />
0845 6590011<br />
salon-success.co.uk<br />
New from Goldwell StyleSign,<br />
Dust Up volumising powder<br />
provides instant body, boosts<br />
texture and adds grip to the<br />
hair, while clay Matte<br />
Rebel is spot-on for<br />
rough, extremely<br />
matte styles with<br />
a dry finish.<br />
DUST UP RRP<br />
£14.50; MATTE<br />
REBEL RRP £12.75<br />
01323 432100<br />
goldwell.co.uk<br />
16
#CHedit<br />
STOCK<br />
OPTIONS<br />
OUR PICK OF THE LAUNCHES TO<br />
STACK ON SHELVES, ADD TO MENUS<br />
AND SHARE WITH YOUR STYLISTS<br />
Behind the scenes at oodles of London<br />
Fashion Week shows across the seasons,<br />
there’s been a perennial host of black and<br />
white-packaged hard workers. And now<br />
it’s time for TECNI.ART from L’Oréal<br />
Professionnel to enjoy a modern makeover<br />
of its own, in partnership with top session<br />
names including Adam Reed, L’Oréal<br />
Professionnel’s editorial ambassador. That<br />
famous monochromatic packaging is still<br />
there but looks fresher, while the line-up of<br />
products has been carefully edited to make<br />
the life of the busy backstage stylist a lot<br />
more simple. The range has been curated<br />
down from 32 products to 26, and ordered<br />
into three categories – Core Essentials in<br />
white; Texturisers in grey and Transformers<br />
in black. Don’t panic – TECNI.ART Pli is<br />
still there! And there are even a few new<br />
faces that will no doubt become future stars<br />
of session kits (shine spray top coat Ring<br />
Light, we see you! Ooh and Transformer<br />
Lotion and Gel, too). Empty out your kitbag<br />
in preparation – there’s even more to come<br />
this summer…<br />
RRP FROM £12.80<br />
0800 0304034<br />
lorealprofessionnel.co.uk<br />
Tired of your clients returning with their<br />
hair in a state? Send them away with<br />
the Balmain Paris Hair Couture 5 Week<br />
Enriching Hair Treatment.<br />
IT’S ALL ABOUT... MASKS<br />
RRP £59.95<br />
01323 842288<br />
balmainhair.co.uk<br />
Ultra-thirsty locks need ultra-deep hydration.<br />
The Windle London Ultra Nourishing Masque<br />
blends eight natural oils, including Tahitian monoi,<br />
babassu and baobab, for intense shine and hydration.<br />
RRP £34<br />
020 7497 2393<br />
windleandmoodie.com<br />
CREATIVE <strong>HEAD</strong><br />
17
WHY DID YOU WANT TO BE<br />
A BARBER?<br />
It looked cool, and working<br />
with different personalities,<br />
styles and trends was very<br />
appealing. I really wanted a<br />
career that allowed me to be<br />
hands-on as well as creative,<br />
and thankfully I’m doing<br />
that! I actually started<br />
working first for<br />
my dad, selling<br />
roofing tiles, but<br />
I hated it. After<br />
going travelling<br />
I saved up and<br />
moved to London to<br />
do a barbering course.<br />
THOMAS FORDE<br />
AGE: 26<br />
SALON: CUT & GRIND, SOHO<br />
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?<br />
The opportunity to work in one of London’s<br />
trendiest spaces on a daily basis is a career<br />
highlight for sure. Doing promotional gigs<br />
for haircare brands and clothing brands have<br />
also been standout moments. At the top of the<br />
list though has to be being nominated in both<br />
the collective and individual awards for Most<br />
Wanted and The It List.<br />
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?<br />
I don’t actually look that far ahead, nor do I get<br />
caught up in the moment. My focus is always<br />
the next client, or the next day at work. That<br />
mentality keeps me grounded. But I suppose I<br />
would probably be teaching, and at some point<br />
I’d love to be able to travel and share my skills<br />
across the fashion and entertainment industries.<br />
WHAT WOULD BE YOUR<br />
DREAM HAIRDRESSING GIG?<br />
Easy – I want to cut and style the hair<br />
of someone for the cover of GQ magazine.<br />
That would be a real ‘I’ve made it’ moment.<br />
Another dream would be to work at London<br />
Fashion Week, just doing mad styles,<br />
experimenting and showcasing my skills<br />
on an inspirational platform.<br />
18
#CHedit<br />
Inside<br />
story<br />
SALLY MONTAGUE HAIR & SPA<br />
ASHBOURNE, DERBYSHIRE<br />
Now a six-strong salon group, Sally Montague is becoming the modern<br />
illustration of a destination salon and spa, with some truly breathtaking<br />
locations (and more to follow). The latest is a stunner – not only a gorgeous<br />
hair salon but also a town spa and studio for fi tness classes. It has taken<br />
almost eight years to plan and create a completely purpose-built venue<br />
that is the group’s largest to date. Downstairs is home to a spacious salon<br />
and nail area, while upstairs there are six treatment rooms, a relaxation<br />
area and a multi-purpose fi tness studio for yoga, pilates and barre classes.<br />
“This space has been a real labour of love,” admits Sally. “The brief was<br />
to design a space where clients would want to spend more time and<br />
experience a wide variety of hair and spa treatments in relaxed and<br />
spacious surroundings.”<br />
HOT BUYS<br />
ALL IS CALM<br />
New from Takara Belmont’s<br />
Arcadia series come these two<br />
impressive styling stations –<br />
the rectangular Rhea and the<br />
circular Cassia. An illustration of<br />
practical Japanese minimalism,<br />
marble plated surfaces mimic<br />
the movement of water to<br />
promote calmness.<br />
Cassia £1,200; Rhea £1,840<br />
020 7515 0333<br />
takarahairdressing.co.uk<br />
now open<br />
MATHEW ALEXANDER LONDON<br />
The stylist’s eponymous two-floor salon<br />
has an eco-friendly vibe with make-up<br />
applications and lessons using premium<br />
brands such as Tom Ford and Pat McGrath.<br />
CREATIVE <strong>HEAD</strong> 19
STEVE ELSTEIN<br />
GHD PRODUCT<br />
DEVELOPMENT &<br />
RESEARCH<br />
WHAT HAS GHD BEEN<br />
WORKING ON?<br />
Our next launch will be ghd<br />
glide, our first hotbrush that<br />
helps women at home to get<br />
that ‘second-day’ styling look<br />
with ease. Its bristle design<br />
gives the perfect balance<br />
between tension to shape<br />
hair and movement to<br />
allow fast styling of last<br />
sections, with an anti-static<br />
ioniser to eliminate frizz.<br />
Next will be the ghd Oracle<br />
curler – a revolutionary<br />
product that creates an<br />
endless array of curls from<br />
one hair tool. It’s taken us six<br />
years to develop so we are all<br />
very excited to see this finally<br />
come to market.<br />
WHAT DRIVES A NEW<br />
PROJECT?<br />
Our innovations are always<br />
client focused – we spend a<br />
lot of time understanding<br />
client and stylist needs and<br />
how well they are met with<br />
existing tools today.<br />
WHAT’S THE MOST COMMON<br />
MISTAKE CONSUMERS MAKE<br />
WITH THEIR GHD STYLERS?<br />
We see many consumers<br />
who trade up to a newer ghd<br />
styler still using multiple<br />
passes to straighten hair.<br />
With our latest technology<br />
in Platinum+ the styler<br />
can sense and predict the<br />
thermal needs of the client’s<br />
hair and adjust accordingly<br />
to maintain the optimum<br />
temperature, so it really takes<br />
just one or two strokes on a<br />
given section.<br />
THE BUSINESS EDIT<br />
ARE SALONS DOING ENOUGH<br />
TO REDUCE WASTE?<br />
THE GOVERNMENT HAS produced a<br />
Resources and Waste Strategy for England<br />
that aims for all plastic packaging to be<br />
recyclable, reusable or compostable by<br />
2025 – and the hair and beauty industry is<br />
coming under the spotlight. According to<br />
research for Zero Waste Week, 120 billion<br />
units of packaging are produced annually by<br />
the global cosmetics industry, and the new<br />
reforms will require manufacturers to pay<br />
the cost of recycling or disposing of it.<br />
Beyond legal requirements though, there<br />
is the changing attitude of consumers.<br />
In a world where single-use plastics such<br />
as coffee cups and drinking straws are<br />
no longer seen as socially acceptable, it’s<br />
clear businesses must reduce their waste<br />
production and adapt their disposal policies<br />
in order to keep up with the increasingly<br />
eco-conscious consumer. Due to product<br />
packaging, towels, refreshments and<br />
chemical services, salons can create a large<br />
amount of waste just through running<br />
their everyday operations. But many are<br />
beginning to implement eco-conscious<br />
policies to reduce waste, save money and<br />
bring in a new expanding customer base.<br />
Aligning your salon with the right brands<br />
makes the journey to sustainability easier.<br />
L’Oréal Professionnel Source Essentielle<br />
shampoos come in square, stackable bottles<br />
for efficient transport, and can be refilled if<br />
your salon sets up a shampoo bar. Davines<br />
has also given consideration to its packaging,<br />
with a dedication to sustainability at every<br />
step. The brand offsets the emissions from<br />
the production of the packaging for some of<br />
its bestselling lines, too.<br />
Bleach London is working to make all its<br />
plastic recycled by the end of <strong>2019</strong>. The salon<br />
group has also recently announced a refill<br />
service, where clients buy large glass bottles<br />
and take them into the salon to fill up rather<br />
than buying single-use plastic bottles.<br />
The Players Lounge in Edinburgh has<br />
asked that stylists don’t bring their own cans<br />
and bottles into the salon, an instead use<br />
re-usable drinking bottles. The barber shop<br />
has also implemented a policy that separates<br />
and recycles as much waste as possible.<br />
“Salons need to have a clear recycling policy<br />
and need to make sure to communicate this<br />
clearly to their team,” explains owner Suzie<br />
Gillespie. “After a few months of introducing<br />
our policy to the salon, the team got used to it<br />
and just did it automatically.”<br />
Reducing waste and making more ecofriendly<br />
decisions for your salon can also<br />
save you money. “It’s also a lot cheaper to<br />
offer glasses of water or juice to clients<br />
than bottles and cans,” explains Suzie.<br />
It’s also a savvy business move to cater for<br />
the growing number of people who consider<br />
eco-credentials a priority when spending<br />
their money. “We knew from running our<br />
first salon that this was important to our<br />
customers,” says John Roads, owner of<br />
Gatsby & Miller in Amersham. “We are<br />
working towards zero waste and trying to<br />
eliminate single use plastic, too.”<br />
KAROLIINA SAUNDERS<br />
KAROLIINA SAUNDERS HAIR DESIGN<br />
“I was born and raised in Finland, so the concept of recycling<br />
and adopting an eco-friendly lifestyle is second nature to me.<br />
When I opened my own salon in 2013 I was determined to make my<br />
business eco-friendly, too. We use energy-efficient bulbs, biodegradable<br />
towels and incentivise clients to refill their product bottles by offering<br />
a discount. The salon has also signed up to the UK Refill Initiative, which means anyone<br />
can refill their water bottle at the salon. Not only has adopting an environmentally-friendly<br />
way of running the business proved cost-effective, it has also been great for PR in attracting<br />
new clients. We publicise our eco-initiatives on our social media and through the local press.<br />
People are seeking out salons that show a commitment to making changes to help protect<br />
our environment – the steps we have taken can and should be adopted by all salons.”<br />
20<br />
CREATIVE <strong>HEAD</strong>
BUSINESS BUILDER<br />
Valentine’s Day is a lucrative time<br />
of year for salons, so don’t limit your<br />
promotions to just your retail area. Salon<br />
treatments are also perfect gifts when<br />
planned and promoted well. Consider<br />
pulling together special indulgence<br />
packages to help your clients fall in love<br />
this <strong>February</strong> – for instance, combining<br />
several treatments such as massages<br />
and facials that people can buy as gifts<br />
for their other halves.<br />
TEACH<br />
ME!<br />
With wedding season<br />
fast-approaching, now<br />
is the time to invest in<br />
some staff training. Get to<br />
grips with five classic bridal<br />
up-do styles, including top<br />
knots and hair ornamentation<br />
with Training Solutions’<br />
Essential Bride Classic<br />
Bridal & Event Hair<br />
Course (£95 exc.<br />
VAT). Check online<br />
or in-store for<br />
more information!<br />
#BusinessEdit<br />
ASK ME<br />
ANYTHING<br />
THERE ARE EXPERTS INSIDE<br />
EVERY BRANCH OF SALON<br />
SERVICES WITH KNOWLEDGE<br />
TO SHARE, SO JUST ASK!<br />
Kelly Croft<br />
Store manager at Salon<br />
Services in Worcester<br />
All prices listed are exclusive of VAT<br />
THE SERVICE STATION<br />
In association with<br />
Innovative launches, expert advice and business<br />
boosting ideas – drop in and feel the buzz!<br />
ON RIGHT NOW<br />
Salons looking for new colour collections<br />
to add to their service menus<br />
need look no further than<br />
the new Lômé Paris<br />
cream hair colour range<br />
(£6.76 exc. VAT per tube).<br />
Exclusively launched by<br />
Salon Services, the new<br />
range features<br />
more than 100<br />
easy-to-wear<br />
shades clients<br />
will love – from<br />
vibrant red to<br />
deep mocha<br />
and simple<br />
pastels.<br />
WELL-GROOMED<br />
BUYS FOR THE BOYS AT<br />
Salons and hair<br />
professionals can save<br />
a tempting 25 per cent<br />
when buying Proxelli<br />
clippers and trimmers<br />
from the Salon Services<br />
website this month.<br />
Don’t miss out on<br />
this chance to get<br />
your hands on these<br />
next-generation,<br />
lightweight and<br />
agile tools – a<br />
must-have for<br />
every barber shop!<br />
Q: How can I use social<br />
media to boost business<br />
on Valentine’s Day?<br />
A: Social media is a<br />
great way to connect<br />
with your clients – when<br />
used correctly it’s also<br />
an invaluable tool for<br />
upselling treatments and<br />
products. One tip is to use<br />
plenty of images – photos<br />
are key to a successful<br />
social media strategy, so be<br />
sure to share eye-catching<br />
snaps of products that are<br />
perfect for gifting – and<br />
that people can pop instore<br />
to grab! Some great<br />
ideas include Burban<br />
Shaving Cream (£9.49<br />
exc VAT) for him, or the<br />
Skintruth Nourishing<br />
Facial Kit (£6.99 exc VAT)<br />
for her. Gift vouchers<br />
are another great idea<br />
to push this Valentine’s<br />
Day and can be easily<br />
promoted via social media<br />
as ‘the perfect present<br />
for someone special’. But<br />
remember, don’t leave it<br />
until 14 <strong>February</strong> to start<br />
marketing on your salon’s<br />
social channels. Get the<br />
ball rolling now!<br />
FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM<br />
CREATIVE <strong>HEAD</strong> 21
#BusinessEdit<br />
PENSIONS CRISIS<br />
LOOMS FOR THE<br />
SELF-EMPLOYED<br />
THOUSANDS OF EMPLOYEES have been<br />
enrolled in workplace pensions since they were<br />
introduced a few years ago, but self-employed<br />
workers still lag behind when it comes to<br />
retirement savings.<br />
NHF/NBF chief executive Hilary Hall said:<br />
“This is a huge concern in the hair and barbering<br />
industry, especially as our recent stats revealed<br />
that more than half of all hairdressers and barbers<br />
in this country are self-employed.”<br />
“A State Pension alone is currently just<br />
£164.35 a week and will not be enough to live on,”<br />
warned Hilary, “and that’s why the NHF/NBF is<br />
campaigning for the government to take positive<br />
action. We want to see the introduction of a<br />
pensions saving scheme which the self-employed<br />
would be opted into and pay for through the tax<br />
system. An option to opt out would be available<br />
if, for example, an individual was already paying<br />
into a pension scheme.”<br />
ROGUE EMPLOYERS<br />
FACE CRACKDOWN<br />
EMPLOYERS WHO DELIBERATELY<br />
exploit or underpay their workers will<br />
face tougher action from the government.<br />
This will include a naming and shaming<br />
scheme that will reveal the average arrears<br />
per worker for each named employer.<br />
It’s also expected that HMRC will get<br />
new powers to enforce holiday pay and<br />
holiday pay arrears while new legislation<br />
from April <strong>2019</strong> will ensure all workers<br />
receive a detailed pay slip with hours<br />
worked and rates of pay.<br />
PLASTIC PURGE COULD<br />
LEAD TO HIGHER PRICES<br />
SALONS MAY HAVE to pass on higher product prices to clients when new<br />
packaging is introduced within the next few years, says NHF/NBF president,<br />
Agnes Leonard.<br />
The government’s recently launched Resources and Waste Strategy for<br />
England aims to ensure all plastic packaging is recyclable, reusable or<br />
compostable by 2025 and that all types of packaging are more easily reused<br />
or recycled. The UK uses five million tonnes of plastic every year, nearly half<br />
of which is packaging, and the longer-term plan is to stamp out all avoidable<br />
plastic waste. Agnes said: “Research for Zero Waste Week has shown that the<br />
global cosmetics industry is currently responsible for producing 120 billion<br />
units of packaging every year. These can include plastic containers and<br />
wrapping, as well as foam, paper and cardboard inserts.”<br />
The onus will be on the manufacturers to make further improvements,<br />
but this may impact salons as product prices could rise to reflect the cost of<br />
developing and producing recyclable waste-free packaging.<br />
“Salons also need to keep an eye on plastic bag charges,” added Agnes.<br />
“In England, small businesses with under 250 employees do not have to<br />
charge 5p for a plastic bag, but this may change, bringing small businesses<br />
in England into line with Scotland, Wales and Northern Ireland. The cost<br />
may also rise to 10p a bag.”<br />
Workers’ rights set to come<br />
under gov’t spotlight<br />
THE ‘GIG ECONOMY’ has presented UK courts with a legal headache as they have<br />
struggled to define the difference between employees, workers and the self-employed.<br />
In response, the government has announced it will pass new laws to provide clarity.<br />
“This matters because employees have more rights than workers, while the selfemployed<br />
have no rights at all,” said NHF/NBF chief executive Hilary Hall. “Our 2018<br />
industry statistics show that over half of those working in hairdressing and barbering<br />
are self-employed, yet self-employment is not currently defined in law. On behalf of our<br />
members we are calling for clear rules that small businesses can easily understand.”<br />
It is not yet known when the new legislation will come into force.<br />
24 CREATIVE <strong>HEAD</strong>
#BusinessEdit<br />
LIFE<br />
LESSONS<br />
KEN’S CLINIC<br />
GOT A BUSINESS <strong>HEAD</strong>ACHE?<br />
LET KEN WEST, DIRECTOR OF BUSINESS<br />
EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION<br />
JON HALL,<br />
THE CUTTING STUDIO<br />
Create a culture.<br />
The vast majority of my<br />
team has been with me for<br />
as much as 20 years. One<br />
benefit is they help newer<br />
members to integrate into<br />
our salon family, which<br />
creates and maintains a<br />
better guest experience.<br />
You move to where you<br />
focus. We need to create<br />
clarity in our modern world,<br />
everyday we are bombarded<br />
with information, which can<br />
result in us not doing our<br />
best. Focus on one thing at a<br />
time and see better results.<br />
Don’t forget to pat<br />
yourself on the back.<br />
An old friend who ran<br />
several successful salons<br />
gave me this great advice.<br />
Running a business is<br />
difficult, and my main<br />
priority is to grow my team,<br />
but now and then take time<br />
out to appreciate what you<br />
have helped create.<br />
Lead from the back.<br />
The Cutting Studio started<br />
nearly 30 years ago, and<br />
although I was the founder,<br />
it's the team that continues<br />
to drive us forward.<br />
Success unshared is<br />
failure. Great and simple<br />
advice from an inspirational<br />
mentor, John Paul DeJoria,<br />
the co-founder of John Paul<br />
Mitchell Systems.<br />
KEN’S DIAGNOSIS<br />
This is an interesting question Neil and<br />
one that I am tempted to bounce right<br />
back at you, but I realise that does not help. I<br />
presume it’s your work representing a brand<br />
that takes you away from the salon regularly.<br />
Although this is often good for your personal<br />
development, it can often be challenging for<br />
the development of your business.<br />
In the eyes of your peers this type of work<br />
can raise your profile; in the eyes of the<br />
customer it makes you a part-time stylist. One<br />
that is often not there when they need you.<br />
In the past, I have found it hard to build and<br />
maintain the clientele of a part-time stylist<br />
because of this.<br />
So how can you overcome this and keep<br />
your clients loyal? I believe that the best way<br />
is with strategic marketing and systems. The<br />
marketing I am referring to in this instance is<br />
technically self-marketing.<br />
Not to make you feel good, but to make you<br />
clients feel good about the fact that they are<br />
actually one of your clients.<br />
Whatever it is you do, it must benefit and<br />
raise the profile of your business otherwise<br />
why would you do it? Be proud of it. Shout<br />
about it and make your clients, both<br />
existing and potential, aware of what it<br />
is you do and why you do it or have been<br />
chosen to do it. Your clients should value<br />
you and you should become a highly priced,<br />
highly valued, and therefore sometimes rare,<br />
commodity. Then you need systems. Systems<br />
to keep your clients aware of you, what you do<br />
and also to ensure that they never leave your<br />
salon without booking their next appointment.<br />
Maintain contact between appointments<br />
and remind them seven days ahead, one day<br />
ahead, and again on the morning of their<br />
appointment so that they never fail to show<br />
up. My final question to you would be this:<br />
what is your long-term goal? If<br />
you have a strong and reliable<br />
team and your salon is highly<br />
profitable and can support<br />
you when you are not<br />
there, then congratulations!<br />
External work can enhance<br />
your business but often it robs<br />
your team of your support<br />
and guidance and<br />
your clients of your<br />
presence. There is<br />
no right or wrong,<br />
it’s a choice.<br />
SEE<br />
KEN WEST<br />
SPEAK AT<br />
25 MARCH AT THE PARK<br />
PLAZA, LONDON<br />
Do you have any<br />
tips on how you<br />
can keep your<br />
loyal clientele if<br />
you travel and<br />
work outside of<br />
the salon on a<br />
regular basis?<br />
NEIL BARTON,<br />
NEIL BARTON HAIRDRESSING<br />
DO YOU HAVE A BUSINESS <strong>HEAD</strong>ACHE YOU’D LIKE KEN TO HELP WITH?<br />
Email KenW@365Hair.com or tweet @creativeheadmag<br />
CREATIVE <strong>HEAD</strong><br />
25
26 CREATIVE <strong>HEAD</strong>
THE BIG IDEA<br />
#PATCHTESTPARTY<br />
FORMER IT LIST VISIONARY AND CHAIRSALONS OWNER, CASEY<br />
COLEMAN, EXPLAINS HOW HIS #PATCHTESTPARTY INITIATIVE<br />
HAS EVOLVED… AND WHY IT NOW NEEDS YOU TO GET INVOLVED!<br />
Casey Coleman<br />
Casey with ISA<br />
Training’s Shirley<br />
Davis-Fox MBE<br />
CREATIVE <strong>HEAD</strong>: What’s a #PatchTestParty?<br />
CASEY COLEMAN: “It’s an initiative I created last year to encourage colour clients<br />
to want to get skin tested. I threw a month-long event in April, offering all clients a<br />
discount off their next colour appointment if they came in for a skin test during the<br />
#PatchTestParty month. CHAIRsalons had been open for only two months, so this<br />
was important for me in terms of building trust quickly with clients. As well as making<br />
a mark locally in Cardiff, we were nominated for four major awards, and it was an<br />
integral part of my 2018 Most Wanted Colour Expert fi nalist entry.”<br />
CH: Why did you launch it?<br />
CC: “There are so many hairdressers out there who DON’T regularly skin test their<br />
clients. By raising awareness as well as calling out to other salons to do the same,<br />
we increase safety within our industry with a fun and attractive spin on skin testing.<br />
So many factors can increase the chance of a reaction, regardless of whether<br />
they’ve coloured their hair in the past or not, such as semi-permanent tattoos, a<br />
break from colouring and changing their base level by two shades. Making more<br />
people aware of these factors has proven vital to this initiative.”<br />
CH: What’s so different about this year’s #PatchTestParty month?<br />
CC: “We’ve partnered with wholesaler Aston & Fincher and training provider ISA<br />
Training to raise awareness of the event. Salons can apply for a party pack, and<br />
receive items to help them throw their very own party as well as access to a<br />
promotional video to use on social media. The packs and online campaigns are a<br />
step in the right direction, and hopefully this will become an annual event across our<br />
industry. Having both ISA Training and Aston & Fincher feel it has a place within our<br />
industry is just a massive boost of confi dence and assures me that there are others<br />
that feel #PatchTestParty could change the way we approach colour safety.”<br />
CH: What are the benefits of throwing a #PatchTestParty?<br />
CC: “Throwing your very own event will set you apart from most other salons in your<br />
area, giving you an edge that attracts more business… as well as possibly inspiring<br />
other salons to do the same and raise the bar all round. Last April, we saw more<br />
than 90 clients come through our door for the party, with just under a third new<br />
clients. The beauty of #PatchTestParty is that salons can take control of how they<br />
approach the event, whether that be one big party, or spread out over<br />
the month of April. As well as this, all we’re trying to do here<br />
is give salons an easy way to skin test clients without<br />
worry or risk.”<br />
CH: How can salons get involved?<br />
CC: “To sign up or fi nd out more, head to<br />
facebook.com/patchtestparty or my Instagram<br />
page (@caseyc_hair) and ask me any questions!”<br />
CREATIVE <strong>HEAD</strong><br />
27
CREATIVE<strong>HEAD</strong>MAG.COM<br />
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IN THE HOT SEAT<br />
CHAIR RENTING IS GROWING – AND THE NHF/NBF HAS THE INSIDE TRACK<br />
ON HOW TO MAKE IT A SUCCESS FOR EVERYONE INVOLVED<br />
LET’S BE HONEST about the make-up of<br />
salons’ workforces today – well over half of<br />
those working in hairdressing and barbering<br />
are self-employed, as revealed by stats<br />
compiled by the NHF/NBF. Chair renting is<br />
a growing trend and can be a great option for<br />
business owners, explains NHF/NBF director<br />
Tina Beaumont-Goddard. “If managed<br />
properly, it’s likely that chair renting will<br />
work out well from a financial point of view<br />
because you won’t have employee outgoings<br />
such as National Insurance, holiday pay, sick<br />
pay and pension contributions,” she says.<br />
However, there is a lot more to chair renting<br />
than simply saving money, she warns…<br />
LESS CONTROL<br />
“Chair renters are self-employed individuals<br />
whose business will be completely separate,”<br />
explains Tina. “This means you cannot tell<br />
them what hours to work, what to wear,<br />
which services or products to provide, what to<br />
charge, or how to market their business.<br />
“You’ll need to think about how this will<br />
affect the branding and reputation of your<br />
own salon, especially if you have a number<br />
of chair renters all ‘doing their own thing’ on<br />
your premises.” The NHF/NBF’s expert guide<br />
to chair, space and room renting is free to<br />
members at nhf.info/chair-renting-guide.<br />
CONTRACTS THAT COUNT<br />
You’ll need to have a legally watertight<br />
contract in place between you and your chair<br />
renter to avoid disagreements and potentially<br />
expensive legal action in the future. “The<br />
contract must be clear about how chair renting<br />
is going to work in your salon,” stresses Tina.<br />
“You’ll need to set out which services are<br />
included in the rent and which aren’t.”<br />
It’s also vital to include how the chair<br />
renting contract can be ended as you can’t just<br />
let your renter go when it suits you. You may<br />
want to consider a three-month trial period<br />
so you can make sure the arrangement is<br />
working before making it permanent. NHF/<br />
NBF members can download free chair and<br />
room renting contracts at nhf.info/agreements<br />
AVOID PROBLEMS<br />
Your business accounts must be completely<br />
separate from your chair renter’s accounts.<br />
“Renters must register their self-employed<br />
businesses with HMRC, do their own<br />
accounts and pay their own taxes,” says Tina.<br />
And help from the NHF/NBF isn’t confined<br />
to the salon owners – self-employed chair<br />
renters can also become members to benefit<br />
from a wide range of business advice and<br />
support including an in-depth members-only<br />
guide nhf.info/becoming-a-chair-renter-guide<br />
To discover more about the NHF/NBF and what it can offer you,<br />
call 01234 831965 or visit nhf.info<br />
HOW THE NHF/NBF<br />
CAN HELP YOU<br />
Not yet a member?<br />
For less than 75p a day,<br />
benefits include:<br />
• Valuable discounts<br />
on industry-specific<br />
insurance: nhf.info/<br />
insurance<br />
• Free health & safety<br />
advice<br />
• Free 24/7 legal and<br />
commercial helpline –<br />
including chair renting:<br />
nhf.info/legal-advice<br />
• Membership helpline<br />
for everyday business<br />
advice<br />
• Free employment and<br />
chair renting contracts<br />
JOIN<br />
THE NHF/NBF<br />
BEFORE THE END<br />
OF FEBRUARY <strong>2019</strong><br />
AND QUOTE CHF25 TO<br />
GET £25 OFF YOUR<br />
MEMBERSHIP FEE<br />
CREATIVE <strong>HEAD</strong><br />
29
MAKE TIME<br />
HOW TO CREATE SUCCESS WITHIN YOUR<br />
CREATIVE <strong>HEAD</strong>’S BUSINESS NETWORKING EVENT FOR<br />
SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH<br />
ASSOCIATE SPONSORS<br />
@creativeheadmag #SalonSmart19
FOR CHANGE<br />
BUSINESS – NOW AND IN THE FUTURE<br />
24-25 March <strong>2019</strong><br />
THE PARK PLAZA LONDON RIVERBANK HOTEL<br />
BOOK NOW – CALL 01434 610944<br />
WEEKEND PASS £295 plus VAT* or buy two tickets for £450 plus VAT** DAY PASS £100 plus VAT<br />
More details at creativeheadmag.com/salonsmart<br />
•Based on single room occupancy ••Two delegates share a twin/double room
Bruce Masefield<br />
Bruce Masefield Hair<br />
Tom Connell<br />
Trevor Sorbie<br />
Carolyn Sweeney<br />
Creations<br />
Richard Phillipart<br />
The Boutique Atelier<br />
BRILLIANT PEOPLE. GREAT<br />
Nicola Clarke<br />
Nicola Clarke at John Frieda<br />
Andrew Collinge<br />
Andrew Collinge<br />
Dale Herne and<br />
Angelo Vallillo<br />
DNA Artspace<br />
Charlotte and<br />
Dylan Bradshaw<br />
Dylan Bradshaw<br />
Mark Maciver<br />
SliderCuts<br />
Sarah Black<br />
Linton & Mac<br />
Darren Fowler<br />
Fowler35<br />
CREATIVE <strong>HEAD</strong>’S BUSINESS NETWORKING EVENT FOR<br />
SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH<br />
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Ken West<br />
3.6.5 Education<br />
Sara Holmes<br />
Stuart Holmes Salon<br />
Simon Tickler<br />
Salon Success<br />
Monica Teodoro<br />
L’Oréal Professionnel<br />
Luke Hersheson<br />
Hershesons<br />
MINDS. EXPERT INSIGHT<br />
Bree Davie<br />
Trevor Sorbie<br />
Sophia Hilton<br />
Not Another Salon<br />
Jak Bakewell and<br />
Scott McKay<br />
Re-Invention House<br />
Jo Robertson<br />
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Trevor Sorbie<br />
24-25 March <strong>2019</strong><br />
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BOOK NOW CALL 01434 610944<br />
WEEKEND PASS £295 plus VAT* or buy two tickets for £450 plus VAT** DAY PASS £100 plus VAT<br />
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•Based on single room occupancy ••Two delegates share a twin/double room
WEEKEND PASS / £295 plus VAT*<br />
TWO-DAY PROGRAMME includes:<br />
A trip to Salon Smart – held in the four-star luxury of the Park Plaza London Riverbank hotel –<br />
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on the hotel’s first floor, complete with floor-to-ceiling views overlooking the Houses of Parliament<br />
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• ALL MAIN STAGE SESSIONS<br />
• MEET & MIX<br />
• THREE-COURSE DINNER WITH WINE<br />
• AFTER-DINNER CREATIVE PRESENTATION<br />
• OVERNIGHT STAY WITH BREAKFAST<br />
• TWO WORKSHOPS<br />
• TWO LIVE DEBATE AND Q&AS<br />
• THE WORKING LUNCH<br />
• COFFEE AND CAKE BREAKS<br />
• GOODY BAG<br />
CREATIVE <strong>HEAD</strong>’S BUSINESS NETWORKING EVENT FOR<br />
SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH<br />
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MONDAY PROGRAMME includes:<br />
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• COFFEE AND CAKE BREAKS<br />
• GOODY BAG<br />
24-25 March <strong>2019</strong><br />
THE PARK PLAZA LONDON RIVERBANK HOTEL<br />
BOOK NOW – CALL 01434 610944<br />
WEEKEND PASS £295 plus VAT* or buy two tickets for £450 plus VAT** DAY PASS £100 plus VAT<br />
More details at creativeheadmag.com/salonsmart<br />
•Based on single room occupancy ••Two delegates share a twin/double room
MW<br />
IT<br />
19<br />
COMPETITIONS LAUNCH 1 MARCH
ONE MONTH<br />
AND COUNTING...<br />
CREATIVE <strong>HEAD</strong>’S MOST WANTED AND<br />
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THERE’S BIG NEWS TO ANNOUNCE.<br />
BE THE FIRST TO KNOW EVERYTHING!<br />
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BaByliss PRO’s Titanium Expression range has been<br />
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Find out more @BaBylissPROUK
CITIES WITHOUT<br />
LIMITS<br />
GRAB YOUR PASSPORT – COME AND EXPLORE THE CITIES SELECTED<br />
BY KMS THAT HAVE INSPIRED THE <strong>2019</strong> COLLECTION LOOKS. IT’S TIME<br />
TO CELEBRATE DIVERSITY, CONNECTION AND TOGETHERNESS<br />
MIAMI<br />
Renowned for its vibrancy, diversity<br />
and infectious energy, Miami’s<br />
Cuban influences are everywhere.<br />
Music and art festivals showcase<br />
the locals’ creative flare and<br />
their individual expression, all of<br />
which have fed into KMS’ new<br />
style equations, characterised by<br />
effortless style.<br />
NEW STYLE EQUATIONS<br />
ROBIN BOASTS A POLISHED STYLE<br />
WITH A STRONG HOLD<br />
MOISTREPAIR SHAMPOO<br />
TAMEFRIZZ SMOOTHING LOTION<br />
HAIRSTAY MOLDING POMADE<br />
LULU’S LOOK FEATURES TAMEFRIZZ<br />
DE-FRIZZ OIL, WHICH SMOOTHS THE<br />
HAIR SURFACE AND PROVIDES FRIZZ<br />
CONTROL FOR UP TO THREE DAYS<br />
TAMEFRIZZ SMOOTHING<br />
RECONSTRUCTOR<br />
ADDVOLUME TEXTURE CRÈME<br />
TAMEFRIZZ DE-FRIZZ OIL<br />
42<br />
CREATIVE <strong>HEAD</strong>
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
CAPE TOWN<br />
Celebrated for its shared<br />
traditions and different<br />
cultures, Cape Town<br />
has a thriving art scene<br />
that has been steadily<br />
growing. A blend of<br />
different backgrounds<br />
and heritages help to<br />
feed this artistic hub and<br />
the influences can be<br />
seen throughout the city.<br />
NEW STYLE EQUATIONS<br />
DANI’S HAIR HAS BEEN KISSED WITH STYLECOLOR<br />
VINTAGE BLUSH TO ADD COLOURFUL HIGHLIGHTS<br />
UNTIL THE NEXT WASH<br />
<strong>HEAD</strong>REMEDY DEEP CLEANSE SHAMPOO<br />
ADDVOLUME STYLING FOAM<br />
STYLECOLOR VINTAGE BLUSH<br />
GAEL HAS HIT UP STYLECOLOR SMOKY LILAC<br />
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MOISTREPAIR CLEANSING CONDITIONER<br />
THERMASHAPE STRAIGHTENING CRÈME<br />
STYLECOLOR SMOKY LILAC<br />
COPENHAGEN<br />
Known for minimalist design,<br />
clean architecture and classic<br />
creations that never go out of<br />
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how function and selfexpression<br />
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Perfect inspiration for style<br />
equations that celebrate natural<br />
texture and great, timeless cuts.<br />
NEW STYLE EQUATIONS<br />
MORGAN’S ROCKING A DRY MATTE FINISH<br />
THAT’S RE-SHAPEABLE<br />
ADDVOLUME LEAVE-IN CONDITIONER<br />
HAIRPLAY MOLDING PASTE<br />
HAIRPLAY HYBRID CLAY WAX<br />
EMBREY’S LOOK IS FULL OF LIGHT BODY,<br />
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COLORVITALITY SHAMPOO<br />
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HAIRSTAY HARD WAX<br />
Connect through stories and shared experiences; through art, design, fashion and style.<br />
To discover the KMS world where Style Matters, call 0330 1239530 or visit kmshair.com/en-uk<br />
@KMSHAIRUK #STYLEMATTERS<br />
CREATIVE <strong>HEAD</strong> 39
LOCAL<br />
SALON<br />
WE ARE YOUR<br />
F•R•I•E•N•D•S<br />
MALCOLM MURPHY HAIR CELEBRATED ITS SECOND MOST WANTED BEST LOCAL<br />
SALON WIN, BRINGING IT ONE STEP CLOSER TO CLAIMING LEGEND STATUS – WHAT<br />
IS IT ABOUT THE SALON THAT MAKES CLIENTS FEEL SO AT HOME?<br />
2018<br />
44<br />
CREATIVE <strong>HEAD</strong>
WITH MOST WANTED Award wins for Best Local Salon in<br />
2014 and Best Salon Team in 2016, you’d think the Malcolm<br />
Murphy Hair team would have been less surprised to sweep<br />
the Local Salon prize for a second time, but the sheer joy<br />
upon winning was infectious. This is a team that relishes<br />
every aspect of being local heroes, supporting each other<br />
and their community tirelessly.<br />
The subtle touches in the salon certainly don’t hurt; think<br />
home-made biscuits and offering children’s first haircuts for<br />
free. Staff are actively encouraged to engage in little acts of<br />
kindness that help the business stand out and retain clients in<br />
a competitive market – maintaining an impressive customer<br />
retention rate of 82 per cent. The skills of co-owners Malcolm<br />
Murphy and Joe Causier and their team also deserve a shoutout<br />
as Most Wanted was not their only prize in 2018 – Malcolm<br />
also took home the Trophy for Extension Excellence, the<br />
centrepiece of the UK Great Lengths Awards.<br />
Reaching out to engage with their fellow local business<br />
owners has seen numerous quid pro quo relationships<br />
blossom and positively impact everyone. From<br />
complimentary treats and samples from a neighbouring<br />
bakery to costumes for hair shows from Leicester’s boutiques,<br />
by actively reaching out to other businesses, Malcolm Murphy<br />
Hair helps to build a stronger local economy.<br />
The salon has also started an organisation called the<br />
Westend Trader’s Association, launched community street<br />
festival Westival, successfully petitioned for shop front<br />
support from the council along with changes to street parking,<br />
and much more. Teamwork makes the dream work after all!<br />
And it’s not just local businesses that the salon has had a<br />
successful impact on. The team has been active in supporting<br />
Leicester’s charities since the salon’s inception seven years<br />
ago. For Hope Against Cancer’s 10th anniversary, Malcolm set<br />
out on his 10 Acts for Hope mission, tackling 10 challenges<br />
including sky diving and an abseil down the National Lift<br />
Tower in Northampton. It wasn’t only Malcolm pitching in<br />
either – the salon hosted a 24-hour hairdressing marathon,<br />
raising more than £3,000 for the charity.<br />
Each year the team dedicates time and attention to a<br />
particular charity, and this year has been no different. Soft<br />
Touch Arts is a charity in Leicester that uses art, media<br />
and music activities to help make positive life changes for<br />
disadvantaged young people. Malcolm Murphy swept in to its<br />
pop-up cafe with its glam squad, resulting in one of the most<br />
successful fundraisers ever for the charity.<br />
Leicester has seen a considerable rise in homelessness in<br />
the past five years and, following a rallying cry from fellow<br />
local hairdresser Stacie Warren, the Malcolm Murphy Hair<br />
team helped set up a community project to offer haircuts,<br />
beard trims and beauty treatments to rough sleepers in the<br />
area, with clothing and food also donated. As with fellow<br />
Most Wanted Award-winners Haircuts4Homeless, the impact<br />
this service has had on the community and the hairdressers<br />
themselves has been profound.<br />
CREATIVE <strong>HEAD</strong><br />
45
IN ASSOCIATION WITH<br />
HAIR HACKS<br />
THERE’S A<br />
FOR THAT<br />
GYM BUNNY, YUMMY MUMMY, WORKING WOMAN, HIGH FLYER… ALL OF THESE TIME-POOR<br />
CLIENTS ARE LOOKING FOR SERVICES TO FIT NEATLY INTO THEIR SCHEDULES. FAILING TO CAPITALISE<br />
ON THEM WOULD BE A BIG MISTAKE – BUT DON’T WORRY, THERE’S A HACK FOR THAT<br />
WE’RE ALL BUSY. It’s what we hear almost every day, almost<br />
competitively. While we run around trying to squeeze as much as<br />
we can into our days, so too do our clients. Increasingly, a trip to<br />
the salon isn’t seen as a spending commitment as much as it is a<br />
time commitment.<br />
Coaxing these time-poor clients into your salon takes less<br />
effort than you might think; it’s all about proving to them that<br />
you can make the trip worth their while… and helping them<br />
look fabulous in a flash when they’re at home, too.<br />
PROBLEM SOLVERS<br />
Your retail section can really step up here – targeting the<br />
issues your clients face on the daily and offering them the tips<br />
and tools to overcome the unruly hair they constantly battle.<br />
If you can share something that helps your clients wrestle<br />
extra time for themselves in the morning, the potential for<br />
your salon is enormous – a great illustration of your expertise<br />
and a brilliant chance to retail some killer solutions. Look no<br />
further than the new ghd glide – it’s the brand’s first foray into<br />
the world of hot brushes. The perfect lovechild of your classic<br />
ghd styler and a paddle hairbrush, it restores the look of a salon<br />
blow-dry in seconds. “It’s wonderful for soft volume, beautiful<br />
sleek styling and I adore it for fringes as well,” says Zoë Irwin,<br />
ghd UK ambassador and 2018 Most Wanted <strong>Creative</strong> Talent.<br />
The ceramic technology heats the brush evenly to an<br />
optimum 185˚C, to leave hair glossy and groomed in seconds.<br />
Let clients give it a try in the chair – ask them to style their hair<br />
as they would at home and let them see how easy and quick it<br />
is. The tool will be flying off the shelves in no time.<br />
For a more semi-permanent solution, your in-salon<br />
treatments can provide a smoothing respite – provided clients<br />
can invest the initial time to have it done. In about three to four<br />
hours, KeraStraight Ultimate delivers smooth and sleek hair<br />
that lasts for up to four months. With a Booster add-on available<br />
for curly and Afro-Caribbean hair types, this is another option<br />
for clients who don’t want to spend time every day fighting<br />
serious frizz. These treatments also offer you an opportunity<br />
to add on the right aftercare (sulphate-free shampoo is a must<br />
to maintain the efficacy of the service) so there’s a real retail<br />
opportunity there as well.<br />
74 46<br />
CREATIVE <strong>HEAD</strong>
ghd glide<br />
TO THIS!<br />
Go from this...<br />
CREATIVE <strong>HEAD</strong><br />
47
STROKE<br />
OF GENIUS<br />
HELP YOUR CLIENTS GLOSS IT LIKE A BOSS WITH THE ULTIMATE IN HAIR HACKS –<br />
THE NEW LIMITED EDITION GHD GLIDE PROFESSIONAL HOT BRUSH<br />
HOW OFTEN HAVE you heard clients complain about failing to<br />
find the time to invest in their hair each morning? If only something<br />
as simple as brushing their hair could give them the polish they<br />
need in the limited time that they have… wait, hang on…<br />
Say hello to your client’s new timesaving best friend – the first<br />
hot brush from ghd; ghd glide. It tames! It smooths! It’s a quick,<br />
effortless partner for second-day hair. Prepare yourself for the hugs<br />
of gratitude.<br />
With new ghd glide, your clients can roll out of bed and have<br />
beautifully smooth locks in no time.<br />
A few strokes through dry hair and they’re ready to wow in<br />
seconds, giving them precious time to squeeze in something<br />
else the day demands, or get up that little bit later (hello, snooze<br />
button!). The choice is theirs!<br />
The dual-action ceramic heat technology heats the brush<br />
uniformly to the optimum styling temperature of 185°C for<br />
guaranteed healthier-looking hair that will slay all day. The ioniser<br />
restores balance back in the hair to eliminate frizz, which means<br />
hair is perfectly smooth and glossy.<br />
The combination of high-density shorter bristles and longer<br />
bristles allows large sections to be styled in one pass, yet leaves<br />
hair with that smooth, salon-swishy natural movement clients love<br />
to bounce out of your chair with.<br />
Second-day hair doesn’t need to look second best – help<br />
your clients achieve Insta-fabulousness with the ghd glide.<br />
Gloss guaranteed!<br />
48
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
“The new ghd glide<br />
restores the look of a salon<br />
blow-dry in seconds. It’s<br />
wonderful for soft volume,<br />
beautiful sleek styling and I<br />
adore it for fringes, too. Its<br />
beautiful simplicity makes<br />
it an incredible styling tool”<br />
ZOË IRWIN, GHD UK AMBASSADOR AND<br />
MOST WANTED CREATIVE TALENT 2018<br />
Share the ultimate hair hack for #IWOKEUPLIKETHIS style with the ghd glide.<br />
For more information and to become a stockist, contact your ghd account manager or call 01924 423400<br />
CREATIVE <strong>HEAD</strong><br />
49
Linton & Mac menu<br />
Linton & Mac Style Bar<br />
QUICK FIX<br />
Early birds definitely get the worm. Offering early morning<br />
appointments might make you wince, but given the hike in blow-dry<br />
services there’s certainly a demand for clients who don’t want to face<br />
doing their own hair before a big meeting. Linton & Mac in Aberdeen<br />
offers a Breakfast Blow Dry and a First Thing Facial among others,<br />
which all include a locally sourced breakfast and hot drink, available<br />
from 7am.<br />
And why should night owls miss out? The Express Style Bar features<br />
a rotating list of styles that can be created in under 30 minutes. Throw<br />
in a glass of fizz and you have a great start to an evening out with the<br />
girls. “Think about how your salon can accommodate clients around<br />
standard working hours,” suggest co-directors Jenn Linton and Jaye<br />
Macdonald. “For example, we can also accommodate colour clients early<br />
in the day – our opening time on Wednesdays, Thursdays and Fridays<br />
50<br />
CREATIVE <strong>HEAD</strong>
is 7am, so clients can squeeze in their colour appointment<br />
before the day begins.”<br />
Speaking of quick fixes, who would have thought that<br />
you could fit highlights into your lunch hour? But with the<br />
likes of Rush Hair offering its Speedy Services – launched<br />
by international colour director Chris Williams and L’Oréal<br />
Professionnel Instant Highlights – or the introduction of<br />
Redken’s Flash Lift Express Blonde service, clients can walk<br />
out of the salon with fresh highlights in under an hour.<br />
Similarly, the advancements in extensions has seen a huge<br />
surge in mini-tapes that instantly add bulk and length. Great<br />
Lengths boasts that its GL Tapes can transform hair in under<br />
an hour, and can also be re-applied up to three times, making<br />
them a tidy investment. These quick-fire services can be an<br />
excellent way to supplement income for salon growth.<br />
“Think of how you can facilitate working clients, too; we<br />
have laptop-friendly positions, free WiFi and USB ports at<br />
every station,” Jenn and Jaye add.<br />
This kind of flexible space concept has been a huge success<br />
for Ricky Walters and his glossy Salon64 in London. With<br />
everything from manicures to Moscow mules on offer, the<br />
salon is designed to be a working hub as much as it is a beauty<br />
hotspot, and has seen busy working women flock through the<br />
doors as a result. Phone charging docks and velvet jewellery<br />
boxes sit under the sleek white styling stations, so you can tap<br />
away at your laptop and not worry about losing the earrings<br />
you’ve removed for your cut and colour.<br />
STRAIGHT TALK<br />
Being up-front about time is a big factor to getting clients to<br />
book in – particularly for walk-in salons. Lloyds Hair Salon<br />
in Waterford, Ireland, have a set ‘last time’ policy: as long<br />
as you arrive before that time, you’ll be seen. Services last<br />
a set length – from a 45-minute cut-and-dry to three hours<br />
for highlights – to help clarify how long clients should block<br />
out in their calendar. It’s a similar story at Chop Chop – an<br />
innovative concept in London that has fixed 20-minute slots<br />
for a set £20 price.<br />
At the end of the day, the most important aspect to sell<br />
is your expertise. Clients don’t just come in for a cut and<br />
colour; they come for your advice on what products will suit<br />
them, insight on the latest techniques, suggestions about<br />
how they can change up their look in a flattering way. Warren<br />
Scarr, managing director at Sally Salon Services, knows<br />
that focusing on the customer experience is the best way to<br />
keep them returning. He says: “For that all-important client<br />
relationship make sure you’re taking the time to really listen<br />
to your customers when they’re in the salon.”<br />
From daily styling and care challenges to finding out what<br />
they want to achieve from the products they use at home,<br />
there are a whole host of things your clients would welcome<br />
your professional advice on. “Clients naturally expect to look<br />
and feel good when they leave the salon, but what breeds<br />
loyalty is the relationship and trust they have in their stylist,”<br />
Warren explains. “By taking the time to properly listen to<br />
their needs, you’ll be better placed to make informed and<br />
invaluable recommendations to them.”<br />
Great Lengths<br />
Before<br />
#HairHacks<br />
After<br />
CREATIVE <strong>HEAD</strong><br />
51
#HairHacks<br />
THE<br />
ERS<br />
THESE IN-SALON SERVICES AND RETAIL HEROES WILL KEEP YOU – AND YOUR GUEST – HAPPY BETWEEN SESSIONS.<br />
BE WARNED, THESE MAY INDUCE SPONTANEOUS HUGS FROM THRILLED CLIENTS...<br />
The BaByliss PRO Perfect<br />
Curl MKII creates three<br />
different types of curl at the<br />
push of a button. Feed in<br />
the hair and let the Pro Curl<br />
go to work.<br />
RRP £99<br />
salonsdirect.com<br />
Extend the lifespan of a blow-dry with ghd glide, the brand’s<br />
first hot brush. The ceramic technology heats the brush<br />
evenly while the ioniser helps to eliminate frizz for smooth<br />
and glossy second – or even third – day hair<br />
RRP £125<br />
ghdhair.com<br />
Wash, condition, detangle<br />
and repair, all in one rinseoff<br />
product. Hairstory’s<br />
original New Wash cleans<br />
and conditions hair in one<br />
fell swoop.<br />
RRP £44<br />
hairstory.com<br />
With the latest additions of<br />
Blondage and Graydiant,<br />
there’s something to keep<br />
unwanted undertones at<br />
bay for every shade with<br />
Redken Color Extend.<br />
RRP FROM £16.50<br />
redken.co.uk<br />
Top up a smoothing service<br />
with KeraStraight Protein<br />
Mask. Using a blend of<br />
hydrolysed wheat proteins,<br />
it forms a net to leave hair<br />
shiny, strong and soft.<br />
RRP £26.50<br />
kerastraight.com<br />
For clients with thick hair,<br />
blow-drying can be the<br />
bane of their lives. Speed<br />
things up by as much as<br />
50 per cent with the Cloud<br />
Nine Magical Potion.<br />
RRP £20<br />
cloudninehair.com<br />
With up to six levels of<br />
lift in just 30 minutes,<br />
L’Oréal Professional<br />
Instant Highlights is<br />
perfect for clients<br />
who would love to<br />
go a bit lighter<br />
but simply don’t<br />
have the time to<br />
spare, from subtle<br />
contouring to a<br />
pop of colour.<br />
IN-SALON<br />
SERVICE<br />
lorealprofessionnel.co.uk<br />
These petite tapes from<br />
Great Lengths help<br />
to add volume<br />
and length to<br />
clients. Fitted in<br />
under an hour,<br />
you’ll be amazed<br />
at what you can<br />
do – and each set<br />
can be re-fitted up to<br />
three times, saving clients<br />
time and money in the<br />
long run.<br />
IN-SALON SERVICE<br />
greatlengthshair.co.uk<br />
Multi-task to the max with<br />
Pureology’s clever Colour<br />
Fanatic Spray. One spritz<br />
delivers a whopping 21<br />
benefits to prime, protect<br />
and perfect.<br />
RRP £25.25<br />
pureology.co.uk<br />
For clients who need to<br />
smooth on the move,<br />
the Dafni Allure ceramic<br />
straightening brush is a<br />
cordless option to keep in a<br />
bag/desk for when frizz hits.<br />
RRP £149<br />
dafnihair.com<br />
Neutralise unwanted brassy<br />
tones on blondes between<br />
visits with the Schwarzkopf<br />
Professional BC Bonacure<br />
Excellium Q10+ Pearl<br />
Beautifying Steel Spray.<br />
RRP £14.65<br />
schwarzkopfpro.com<br />
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OPTIMUM<br />
STYLING<br />
TEMPERATURE<br />
NEW<br />
GHD GLIDE<br />
Introducing ghd’s first ever hot brush; to tame and smooth hair quickly and effortlessly.<br />
Available for a limited time only, while stocks last - contact your ghd account manager<br />
today or call 01924 423400 for more information.
Pink jacket by Ashley Isham, leather trousers by Malan Breton, belt by Francesca Marotta, shoes are<br />
stylist’s own. Leather coat by Malan Breton, knitted trousers by Cecile Jeffrey, shoes are stylist’s own.<br />
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Coat by Malan Breton<br />
S O C I A L L Y<br />
AWKWARD<br />
EDITORIAL IN EXECUTION AND EFFORTLESS IN ITS VIBE, ‘AWKWARD/WINTER’ IS A COLLECTION CREATED<br />
BY SHELLEY SUMNER TO BRING CONCEPTUAL HAIR AND FASHION TOGETHER IN HARMONY<br />
PHOTOGRAPHY BY CHRIS BULEZUIK<br />
CREATIVE <strong>HEAD</strong> 55
Blouse by Amanda Thompson Couture<br />
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Dress by Amanda Thompson Couture, boots are stylist’s own<br />
HAIR Shelley Sumner. STYLING Simon Ekrelius. MAKE-UP Louise Lerego. MODELS Ivy Watson at Models1 and Charlotte Rose at Phoenix Models<br />
CREATIVE <strong>HEAD</strong> 57
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The devil<br />
in Whitechapel<br />
A mix of Victorian values and current consumerism, the Voyeur Kollektive <strong>2019</strong> is a<br />
time-travelling marvel from Jayson Gray – the Karbon Kyd – fusing oily editorial textures<br />
and ‘wiggy’ hair, in distilled and opaque tones of liquorice, chesterfield red and Lady Grey.<br />
“Whitechapel 1890 meets Whitechapel <strong>2019</strong>, if you will,” muses the Karbon Kyd…<br />
PHOTOGRAPHY BY REGINALD STEPHEN BROOKER<br />
CREATIVE <strong>HEAD</strong> 59
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CREATIVE <strong>HEAD</strong> 61<br />
HAIR The Karbon Kyd, AKA Jayson Gray. MAKE-UP Jayson Gray.<br />
MODELS Janet Mayer and Ami Benton at J’Adore La Vie Couture Cabaret
Scene<br />
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!<br />
Nicole Iroh and<br />
Andrew Barton<br />
THE<br />
master<br />
PLAN<br />
‘AROUND THE WORLD’ was the theme for the annual<br />
Headmasters Awards, celebrating the breadth of talent across<br />
the salon group. The evening kicked off with chairman John<br />
Sanders welcoming the team and giving a dedication to Jim<br />
Nunn, a founding partner of the Headmasters Salon Group,<br />
who passed away after a long illness last year. <strong>Creative</strong> director<br />
Andrew Barton took the reins for an international-themed hair<br />
show from the Headmasters creative ambassadors, led by Nicole<br />
Iroh. There were braids, bright colours and brilliant styling to<br />
be seen, with influences felt from every corner of the globe.<br />
Reality TV star Rylan brought his trademark charm, presenting<br />
trophies to the teams and individuals who shone the brightest.<br />
And then it was time to take it up a notch – the dancefloor filled<br />
up, the dodgems got going and the fun didn’t stop.<br />
Tim Binnington,<br />
commercial director<br />
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Men’s Image Busiest Colourist Busiest Stylist<br />
Retailer of the Year<br />
Colour Innovation<br />
And the winners are…<br />
Ultimate Image<br />
Joanna Mires and Bart Cacciapaglia, Mayfair<br />
Avant Garde<br />
Pervin Cirakoglu, Mayfair<br />
Men’s Image<br />
George Mapston, Wimbledon Broadway<br />
Colour Innovation<br />
Faye Biscoe and Bart Cacciapaglia, Mayfair<br />
Bring on the Colour<br />
Raquel Echeverría Esparza, Hammersmith<br />
Christine Sanders Future Stars<br />
Beth Wakeling, Guildford<br />
Big 5 Award in conjuction with HSBC<br />
Shepherd’s Bush<br />
Retailer of the Year<br />
Giovanna Cannata, Croydon<br />
Busiest Stylist<br />
Flavio Iacurti, Guildford<br />
Busiest Colourist<br />
Kamil Czywil, Shepherds Bush<br />
Most Charitable Salon<br />
Surbiton<br />
Salon of the Year<br />
Streatham Hill<br />
Ultimate Image<br />
Most Charitable Salon<br />
Big 5 Award<br />
Christine Sanders Future Stars<br />
Avant Garde<br />
Salon of the Year<br />
CREATIVE <strong>HEAD</strong> 63
Blank<br />
SLATE<br />
THE WHITE SHOW at Central Saint Martins is a rite of<br />
passage for first year BA Fashion students, who get to design<br />
a single look in white that echoes the ‘toile’ created before<br />
a final garment. It’s the first step on the student’s creative<br />
journey… and an opportunity for all 159 of them to debut<br />
concepts to their peers. The show is also working to reduce<br />
waste in fashion by encouraging the young designers to be<br />
resourceful in the construction of their garments, gathering<br />
materials from sustainable sources. The show is organised and<br />
promoted by first year BA Fashion Journalism and BA Fashion<br />
Communication & Promotion students, ensuring collaboration<br />
across college courses to provide vital experience for even more<br />
students. And on hand backstage was L’Oréal Professionnel’s<br />
ID Artists, taking care of styling models based on a look created<br />
and directed by Richard Phillipart.<br />
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Richard Phillipart<br />
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The <strong>2019</strong> @ghdhair @ghdhairpro<br />
Global Education shoot<br />
Styling on the <strong>2019</strong> @ghdhair<br />
@ghdhairpro Education shoot with<br />
the ghd Artistic Team<br />
ghd Queen Maker Tour<br />
London leg done!<br />
My CrazySexyCool show<br />
returned to France!<br />
In the<br />
frame<br />
Session stylist Luke Benson<br />
(@lukebensonhair), ghd<br />
creative artist, snaps away…<br />
@scottsmenswear<br />
campaign, photography<br />
@elliotjameskennedy<br />
SHOOT AND SEND Want to give us<br />
a snapshot of your world? Tweet<br />
us at @creativeheadmag now!<br />
@britishgirls-magazine<br />
featuring the beautiful<br />
@charlihoward<br />
So happy and proud to have<br />
been signed as one of the<br />
@ghdhair creative artists!<br />
Great couple of days with<br />
@romankemp and the gang<br />
at @capitalofficial<br />
So nice to work with super-talented<br />
fellow ghd creative artist @patrickwilson<br />
@paulsmithdesign campaign<br />
PLAY:SUIT<br />
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Premium Quality<br />
Gently processed, expertly blended,<br />
long lasting, no damage, traceable,<br />
soft Virgin Remy hair<br />
Ethically Sourced<br />
We only source 100% Virgin<br />
Remy hair directly from donations<br />
made to Indian temples<br />
Social Benefits<br />
Indian temples use the proceeds<br />
of the hair sale to support<br />
local charitable causes<br />
Blended by Hand<br />
Our hair extensions are<br />
handmade and expertly blended<br />
strand by strand<br />
Made in Italy<br />
Fully respecting human<br />
rights, local traditions<br />
and ethical values<br />
Beauty and Self-care<br />
Empowering women who dream<br />
of beauty, confidence, health<br />
and integrity<br />
World leading ethical hair extensions<br />
www.greatlengthshair.co.uk