Creative HEAD February 2019

In print•online•everywhere!
£4.50 FEBRUARY 2019
Passion
Ambition
Fulfilment
Expertise
Teamwork
Let’s celebrate!

The professional
difference
BOX COLOUR…
MOBILE HAIRDRESSERS…
YOUTUBE TUTORIALS…
WHY SHOULD A CONSUMER SPEND THEIR TIME AND MONEY IN A HAIR SALON?
THE ANSWER IS, THE PROFESSIONAL DIFFERENCE. BUT WHAT DOES THAT
ACTUALLY MEAN?
It means learning all the time – and paying it forward. New techniques, products and
information arrive Every. Single. Day. And passionate stylists absorb it all! Let’s face it –
seasoned hairdressers are some of the best people to learn from; they offer encouragement
and understand the difficulties younger people face in the industry because they were once
there too. We’re in it together.
It means that magical makeover moment... Watching your clients transform... Is there anything
better than that spine-tingling moment when the cape is twirled away and they really see
themselves, see what you have achieved? You watch as their self-confidence skyrockets;
they’re in awe of what your hands have created. You live for these moments, and you get
them, every day.
Remember that teacher who wrote you off? Thought hairdressing was for the kids who
couldn’t do anything else? Well, look at you now! A colour and texture expert with an in-depth
understanding of chemistry. A cutter so precise you can slice a right angle blind-folded. An
avant-garde interpreter who can reference art history with aplomb. Success in the hairdressing
industry requires extensive knowledge in a multitude of areas. You know the colour wheel like
the back of your hand. You’re a genius; day in, day out.
At L’Oréal Professionnel they continually ‘push the pro’ to elevate and showcase this wonderful
industry we all work in. The years of training. The expertise. The skills in those hands. The
ideas in your head. THIS is the professional difference... and what a difference it makes!
Let’s celebrate it. Together…

CREATIVE HEAD PARTNERSHIP
HARI SALEM, HARI’S, LONDON
“I’m quite shy but hairdressing has
taught me to interact with people on
all sorts of levels. It’s allowed me to be
creative, and it’s also allowed me to
be myself. I’ve never felt I needed to
behave a certain way…”
Fulfilment
CHARLES WORTHINGTON MBE,
CHARLES WORTHINGTON SALONS, LONDON
“Being a hairdresser is about fulfi lling
a creative dream. Working in an
industry that’s full of vibrant, creative
characters means you live your life in
a really fun, fulfi lled way.”
#WeAreLOrealPro

KEN PICTON, KEN PICTON SALON, CARDIFF
“Being a hairdresser is one of the
most incredible jobs you could have.
I came into it by default, and from the
moment I entered I was mesmerised.
I’ve been hairdressing for more than
Passion
half my life now – that’s testament to
what a great job it is!”
PAUL DENNISON, KEN PICTON SALON, CARDIFF
“My career has seen me standing
onstage in front of 3,000 people in
Barcelona, but I also love the buzz of
nailing a new look on a client – for me
that’s a career highlight I get every day.”

CREATIVE HEAD PARTNERSHIP
PAUL EDMONDS, PAUL EDMONDS, LONDON
“The salon professional difference is
what it’s all about. It’s years of training
being delivered in the form of the very
best information for the client, and
surrounding them in an environment
that nurtures people and makes them
feel good about themselves.”
#WeAreLOrealPro

MAI HA, TREVOR SORBIE, MANCHESTER
How long have you been a hairdresser?
I’ve been hairdressing now for 21 years.
What makes you proud to be a hairdresser?
The ability to transform people and make them feel good
about themselves.
Why should clients come to the salon to get their hair done,
rather than do it at home?
Not only are hair stylists on point with the latest trends, they also
have the skill set to create a look that will suit each individual that is
truly bespoke.

#WeAreLOrealPro
CREATIVE HEAD PARTNERSHIP

Expertise
KATHRYN DARTNELL, HARINGTONS, WINCHESTER
“It’s really important, as a hairdresser, to have great
communication. From the moment you come into contact
with your client you need to extract as much information as
possible, about their lifestyle, their personality, what’s going
to work for them in their life practicality-wise… It’s important
to understand their specifi c needs because each head of
hair you create is an advert for your work.”

CREATIVE HEAD PARTNERSHIP
MATTHEW CURTIS, MATTHEW CURTIS
HAIR, LONDON, STAFFORDSHIRE &
THE COTSWOLDS
“Going to the salon is an
experience, it’s a journey.
It’s a relationship with your
hairdresser, it’s a cup of coff ee,
it’s about talking about your
problems and your issues, but
also about your goals and how
you want to feel and look. The
salon is all-encompassing. It’s
an escape, and an opportunity
to become the person you
want to be.”
JORDAN GARRETT, HERSHESONS, LONDON
“If you’re the kind of person who
thinks outside the box and doesn’t
like colouring inside the lines, then
hairdressing is for you. I love the fact that
you never know what’s coming next, or
where your next job will take you.”
#WeAreLOrealPro

INDIA & JASON MILLER, CHARLIE MILLER
HAIRDRESSING, EDINBURGH
“The salon experience is both unique and
essential because of the professionalism,
the training and the quality that we provide.
It’s also about the human contact. For us,
it’s about the potential to give something
incredible every hour of the day when
we’re behind our clients. It’s about creating
magical experiences for people.”

NEVILLE TUCKER, NEVILLE
HAIR & BEAUTY, LONDON
“One of the most
wonderful things about
being a salon owner has
been the ability to train
others. To watch someone
go through the whole
process, from being a
shampooist to learning
the craft and then going
on to open up their own
salons… For me, that’s
something very special.”
CREATIVE HEAD PARTNERSHIP
Ambition
#WeAreLOrealPro

SARA HOLMES, CO-OWNER,
STUART HOLMES, CHELTENHAM
How long have you been in business?
15 years. The time has flown and it has been an
incredible journey so far.
What about your business makes you most proud?
All of it, really! When we started there were just three
of us in this huge building – everyone thought we were
mad! We have taken the whole journey step by step
and grown and developed gradually over the years.
I love the fact that if something doesn’t work we can
change it and that we are always learning – in fact, we
never stop learning. I am hugely proud of the supertalented
team we have: some have been with us since
the beginning and are incredibly loyal and passionate
about the salon and what we do. Some are ‘home
grown’, having started their journey as apprentices, and
are now talented stylists and colourists working hard
to achieve their dreams. And then all the other amazing
members of ‘Team Holmes’, who work hard to deliver
incredible hairdressing and keep and exceed the great
reputation we have earned over the years. Running a
business is not easy and there are always challenges
along the way – but with hard work, a great team and
determination, goals and dreams can be achieved.
How important is the professional difference?
Isn’t it always better to be looked after by a team of
experts? Not only do people receive excellent quality
of hairdressing in a salon, they will also enjoy the whole
experience – from a cappuccino on arrival to a great head
massage and the right products to suit them AND they
leave the salon looking great and feeling amazing. You just
can’t compare that to sitting at home on a kitchen chair
washing your hair over the bath!
Describe the salon experience you offer your clients
My background is from the hotel industry, so we have tried
to blend some of my experience into the salon journey.
Firstly, parking is available for clients to reserve in advance
and the red carpet is always immaculate to greet them
as they enter the building. We have a reception for our
clients to ‘check in’ and ‘check out’ and a stunning lounge
where they can relax before their appointment and enjoy
the library of portfolio books while sipping a glass of fi zz or
enjoying a cappuccino prepared by our very own full-time
barista. That’s all before they make it up the stairs to the
salon with huge fl oor-to-ceiling windows overlooking the
Town Hall, with spacious styling sections and a comfy area
to relax while hair colours are developing. Our attention
to detail is second to none – we have phone chargers,
reading glasses and will also run errands for clients while
they are with us, from buying sandwiches to posting
letters! Our team here is like one big family, as clichéd as
that may sound, and the clients love their time with us.
To us, an amazing hair cut and colour is to be expected
and it’s everything else that makes clients’ time with us
even more enjoyable.

#WeAreLOrealPro
CREATIVE HEAD PARTNERSHIP

PAUL PERCIVAL, PERCY & REED, LONDON
“I love the salon. If you go into a buzzy
salon it’s the best place to be. It’s the
energy! Not just the energy of people
feeling great about themselves, it’s the
amazing cocktails, the snacks, the great
music... There’s not many places that are
better to hang out in than a salon!”
ADAM REED, PERCY & REED, LONDON
“I get to do what I love every
day. I love creating, I love
meeting people – my client, my
team, a model, a celebrity – I
love creating hair. I love looking
at hair. I love hair colour. There
is nothing about hair that I don’t
love, and there is nothing about
being a hairdresser that I don’t
love every single day.”

CREATIVE HEAD PARTNERSHIP
ANDREW MULVENNA, ANDREW
MULVENNA, BELFAST
“The professional
difference – there’s
nothing like it. It involves a
skilled professional, who’s
there to discuss and filter
ideas and translate them
into reality. It’s an art that
cannot be imitated, and
it’s so important in this
digital age where people
are bombarded with so
much choice.”
COS SAKKAS, TONI&GUY
“Being a hairdresser
is my life, the reason
why I wake up in the
morning. It’s given me
such an amazing career;
I’ve met lifelong friends
and travelled the world.
But I’m also fulfilled by
what I do every day –
by making my clients
feel super-happy, by
educating people from
all over the world and
by watching them
grow and become the
hairdressers of the future.
It’s everything I’ve always
dreamed of.”
#WeAreLOrealPro

LEE NASH-JONES, NASHWHITE, WARWICK,
LEAMINGTON SPA AND STRATFORD-UPON-AVON
“As an apprentice I learned patience and
I gained in confi dence. And now, as a
business owner, it’s my opportunity to
give back those qualities that I picked up
in the early stages of my career. It’s about
more than being a hairdresser now, it’s
about quality of life.”
Team
ROB WHITE, NASHWHITE, WARWICK,
LEAMINGTON SPA AND STRATFORD-UPON-AVON
“For me, being a hairdresser is more
than just doing hair. It’s about having
the opportunity to impact on people’s
lives, whether that’s my clients or my
staff . My proudest moments are when
I see our team working with empathy,
respect and courtesy with our clients
and seeing them forge those bonds and
relationships that mean those clients will
then return again and again to the salon.”

CREATIVE HEAD PARTNERSHIP
DYLAN BRADSHAW, DYLAN BRADSHAW, DUBLIN
“I’m 30 years doing this, and started off
in a very basic community salon, but it’s
funny where the journey takes you. I’ve
worked for Vogue magazine, I’ve worked
at The Oscars, I’ve worked on music
videos all over the world, but I still love
the interaction with the client and the
team in the salon.”
#WeAreLOrealPro

CATHAL WALSHE,
MARBLES, HUGH
CAMPBELL HAIR GROUP,
IRELAND
How many years have you been
in hairdressing?
20 years! How did that happen!
Describe the job satisfaction you get
from your role
I’ve always enjoyed what I do, so I love
that my current role as creative director
now extends to pushing the boundaries
of what the Hugh Campbell Hair Group
can do. It’s brought my job satisfaction
to a whole new level. There’s no better
feeling than seeing a client leave the
salon happy with a bespoke colour and
cut tailored to their individual vision and
needs. In the same way that fashion
designers use moodboards, we listen to
the client, think about the manageability
of their hair at home and then work with
them to make that vision a reality. There
is immense job satisfaction in seeing
that process come full circle.
CREATIVE HEAD PARTNERSHIP
Why should clients come to the salon
to get their hair done, rather than do it
at home?
The simple answer is quality. Think of
your best suit or dress, the piece that
makes you feel like a million dollars
when you wear it. Do you bring it to
the dry-cleaner who has the skills and
equipment to keep it looking its best or
do you fling it in the washing machine
and hope for the best? Similarly, why
pick a generic box colour off a shelf
when you can have a professional
colourist mix a tone just for you. We look
at everything from skin tone to day-today
wearability. That really can’t be fully
achieved in your bathroom at home.
What advice would you give to
someone starting out in the industry?
Ask questions! Lots of questions! There
is no such thing as too many or too
obvious questions. Understanding why
we do what we do is key – without
that you can’t extend your learning or
create something new and exciting.
Young professionals are the future of
our industry so as mentors, it’s our job
to ensure that we are supporting their
development and their passion for what
they do.
#WeAreLOrealPro

Ambition
JONNY ENGSTROM, GUY KREMER, WINCHESTER
“Even though I’ve been doing this for
20 years or more, I still enjoy going to
work, meeting new clients, meeting
my regulars, working with my staff and
learning new things every day.”
DARREN FOWLER, FOWLER35, LONDON
“It’s such an amazing time right
now to get into hairdressing.
Yes, it’s hard work and you need
to put in the hours, but what
you can achieve is absolutely
phenomenal and I’d love to be
doing it all over again.”

CREATIVE HEAD PARTNERSHIP
RICHARD PHILLIPART, THE BOUTIQUE ATELIER, CHESHIRE
“I started out as a Saturday boy at 13 years
of age, brushing up hair and shampooing the
masses. And I went on to work in lots of different
places but I’ve come back around and now I
actually own the salon where I started out. And
completing the circle has really been one of the
proudest things for me. To take a salon that was
failing and make it successful has been fantastic.”
#WeAreLOrealPro

MARK O’KEEFFE, MANAGING DIRECTOR,
BROWN SUGAR, IRELAND
How long have you been in hairdressing?
I’ve been lucky enough to work in the industry for almost 30 years now.
My first experiences in a salon environment go back as far as 1990. My
dad, who was a hairdresser for 44 years and general manager of a very
successful salon chain, introduced me to this exciting world of his at a very
young age and I’ve shared it with him ever since.
Describe your proudest moment to date
Opening my salons, watching trainees go from graduates to outstanding
hairdressers worthy of world-wide recognition, and the continued growth
of my company are some of my proudest moments. However, a real
stand-out was the thrill, awe, excitement and overwhelming sense of pride
I felt when I watched my Sugar Culture tribe win both major categories
in the L’Oréal Colour Trophy Ireland, while also delivering what I can only
describe as a monumental halftime show. It put an energy into the Colour
Trophy ceremony that I have never experienced before, in all my years as
a spectator. I relive those moments on a daily basis.
CREATIVE HEAD PARTNERSHIP
What is your role within Brown Sugar, and how much satisfaction do
you derive from it?
My official ‘job title’ is managing director. However, my role is multi-faceted
and is forged in leadership. I am involved in every aspect of the business,
from design to strategy, recruitment, training and development, marketing
and more. I work very closely with all of my team and consider their
wellbeing to be a big piece of my responsibility.
Coming into a busy salon, seeing your team grow and be successful is
hugely satisfying. Knowing my team are happy and given the best possible
platform to achieve greatness, watching trainees graduate, receiving
a positive review from a client, seeing your work on the front cover of
magazines, witnessing the creative journey of the work produced by my art
team… all of these things bring me great satisfaction and appreciation!
Why should clients come to the salon to get their hair done, rather than
do it at home?
The obvious answer would be for better results, but it is so much more
than that. We don’t claim or see ourselves in competition with box colour
or ‘freelancers’ operating in the black market. We’re so much more than the
result. While high-fashion hair and beauty is the service we provide, we also
bestow an experience on every single client who walks through the door.
The personal touches – from signature head massages to complimentary
cocktails in tranquil surroundings – all add to the customer experience.
However at the core of it is the relationship and bonds formed with the
salon team. It can be a form of therapy for our customers, who love to
come in for the chat and the buzz just as much as for the haircut. In saying
that, it will always be the best haircut! Why does anyone choose to go to
a five-star restaurant over eating at home? Because it’s human nature to
enjoy the finer things in life.
What advice would you give a youngster just starting out in the industry?
Say no to nothing and experience everything! It is such an exciting time to
be entering the industry. Hairdressing has come such a long way in recent
times. Social media has helped our craft evolve into so much more than
cuts and colour. It is daily expressionism and a tool for allowing us to help
people mould individuality. Training has become more diverse and job
opportunities are taking people all over the world. One minute you could
be behind a chair, in a salon, and the next you could be styling a top model
at New York Fashion Week. So work hard, retain a good attitude, soak in
every bit of knowledge and reap the rewards. In hairdressing, the world is
your oyster.
#WeAreLOrealPro

DANIEL GALVIN OBE, DANIEL GALVIN, LONDON
“If I see a colour in my salon that is
absolutely fantastic, I have to know
who’s done it. I’ve got to pat that
member of staff on the back, and I’ve
got to tell that client what a wonderful
job my colourist has actually done.”
JAMES GALVIN, DANIEL GALVIN, LONDON
“It’s amazing what can be
achieved in the hairdressing
industry and that the professional
difference can truly be recognised.
Seeing my dad get his OBE
from Prince Charles made me
feel so proud to know that all
his hard work and the blood
sweat and tears he’d put into the
industry over the years had been
recognised at the highest level.”

CREATIVE HEAD PARTNERSHIP
ALAN EDWARDS, ALAN EDWARDS, GLASGOW
“What I’ve learned from my career
is always to be open-minded and
to focus on self-development and
change and to totally understand
that you can learn from absolutely
everybody and that every day is a
new experience.”
#WeAreLOrealPro

Antony Licata, Mahogany Hairdressing
Jimi and Georgina Parkinson, Sessions Spa
The Brooks & Brooks team

KEEP ON
pushing YOUR
CREATIVE HEAD PARTNERSHIP
PROFESSIONAL
DIFFERENCE
IN SALONS ACROSS THE UK AND IRELAND YOU MAKE THE DIFFERENCE. YOUR PASSION,
YOUR SKILLS, YOUR CREATIVITY, YOUR TEAMWORK, YOUR COMMITMENT TO EXCELLENCE,
YOUR SENSE OF FUN... DON’T STOP NOW!
Skyler McDonald, Skyler London
Gavin Hoare, Richard Ward Hair & Metrospa
#WeAreLOrealPro
TO SEE MORE PROFESSIONAL HEROES, VISIT CREATIVEHEADMAG.COM
Follow our heroes’ stories via @creativeheadmag and @lorealpro #lorealprouk #lorealproire
To discover the professional difference with L’Oréal Professionnel visit lorealprofessionnel.co.uk

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HAIR: LUISA ALDRIDGE, HARI’S
FASHION: FEBEN VEMMENBY
HAIR: MARIO FAILLA, THE GALLERY
FASHION: MARTIN HANLY
HAIR: BEN HARDS, THE SQUARE
FASHION: PAOLO CARZANA
HAIR: ELETTRA GUGGERI, RICHARD WARD HAIR & METRO SPA
FASHION: EKATERINA ZELENTSOVA
HAIR: DARREN FOWLER, FOWLER35
FASHION: MATTHEW NEEDHAM
HAIR: SHELLEY SUMNER, RUSH
FASHION: PAOLINA RUSSO
HAIR: MARK WOOLLEY, ELECTRIC HAIRDRESSING
FASHION: SARAH KAUFFMAN
HAIR: ADAM REED, PERCY & REED
FASHION: GUI ROSA
HAIR: SAM ASHCROFT, BROOKS & BROOKS
FASHION: DINGYUN ZHANG
HAIR: JORDAN GARRETT, HERSHESONS
FASHION: ALEKSANDAR MITROVIC
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0% RETOUCHED
100% TECNI.ART
@LOREALPRO
#TECNIARTIST
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HAIR: PAUL HESSION, HESSION HAIRDRESSING
FASHION: JIE WU.
HAIR: BEN GARRY
FASHION: GUI ROSA
HAIR: RICHARD PHILLIPART, THE BOUTIQUE ATELIER
FASHION: CAMERON WILLIAMS
HAIR: LEE NASH-JONES, NASHWHITE
FASHION: ALEKSANDAR MITROVIC
HAIR: FERGAL O’CONNOR, ORIGIN
FASHION: MASHA POPOVA
HAIR: JONATHAN SOONS, HEADMASTERS
FASHION: JORDAN CHARLES
HAIR: DALE HOLLINSHEAD, HAZEL & HAYDN
FASHION: JIE WU
HAIR: DARREN FOWLER, FOWLER 35
FASHION: CECILE TULKENS
HAIR: MATTHEW CURTIS
FASHION: EKATERINA ZELENTSOVA
HAIR: JASON HALL, JASON HALL HAIRDRESSING
FASHION: DINGYUN ZHANG
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HAIR: KY WILSON, THE SOCIAL
FASHION: JIE WU
HAIR: JOHN GILLESPIE, JOHN GILLESPIE HAIRDRESSING
FASHION: JOHANNA PARV
HAIR: JACK MERRICK THIRLWAY, NEVILLE HAIR & BEAUTY
FASHION: TALIA LIPKIN-CONNOR
HAIR: CHERYL MUNOZ, DANIEL GALVIN
FASHION: SARAH MCCORMACK
HAIR: MARC TRINDER, TRINDER HAIR STUDIOS
FASHION: CECILE TULKENS
HAIR: PAUL DAVEY, DAVEY DAVEY
FASHION: JOSHUA CRABTREE
HAIR: JASON HALL, JASON HALL HAIRDRESSING
FASHION: PAOLINA RUSSO
HAIR: ANGEL MONTAGUE SAYERS, SALLY MONTAGUE
FASHION: MATTHEW NEEDHAM
HAIR: KATHRYN DARTNELL, HARINGTONS
FASHION: MASHA POPOVA
HAIR: PAUL DAVEY, DAVEY DAVEY
FASHION: ALEKSANDAR MITROVIC
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DISCOVER INSIDE THE STORY BEHIND THE RE-LAUNCH * OF TECNI.ART
AND THE 2019 COLLECTION
IMAGES CO-DEVELOPED BY
*The Tecni.Art range is being relaunched with new packaging, some products being discontinued and 3 new products.
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HAIR: JOSH WOODMAN, ANDREW HILL
FASHION: JAWARA ALLEYNE
HAIR: EILEEN MCGRATH, THE EDGE
FASHION: GUI ROSA
HAIR: FERGUS DALY, ZEBA
FASHION: JOSHUA CRABTREE
HAIR: ANDREW MULVENNA
FASHION: SARAH MCCORMACK
HAIR: JAMES COLEMAN, BROWN SUGAR
FASHION: GUI ROSA
HAIR: LUKE PLUCKROSE, SAKS
FASHION: JAWARA ALLEYNE
HAIR: DANIELLE DIGNAM, DYLAN BRADSHAW
FASHION: PAOLINA RUSSO
HAIR: STEPHEN CHAPMAN, CONTEMPORARY
FASHION: TALIA LIPKIN-CONNOR
HAIR: MARCELLO MOCCIA, ROOM 97
FASHION: JOHANNA PARV
HAIR: ANDREA DALEY, BARBARA DALEY
FASHION: JORDAN CHARLES
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USE
TO PROTECT & STRENGTHEN YOUR
HAIR DURING PRE-LIGHTENING
Try this look on you
Get the Style My Hair app.

ALEXA CHUNG
BALAYAGE AMBRÉ
*By L’Oréal Professionnel
MULTI-TONAL SERVICE BY THE
UNIQUE OIL COLOUR*.

YES.
IT’S OPEN
YES.
IT’S OPEN
In it’s 64th year, the longest-running live hairdressing competition
the L’Oréal Colour Trophy, is now open for entries.
Will you be this year’s winner?
ENTER NOW*
lorealcolourtrophy.com
#LCT19
#lorealprouk
@lorealpro
*Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries
must be uploaded onto www.lorealcolourtrophy.com by 18/02/19 and must use only L’Oréal Professionnel products. Entry
photos must be in colour. Winning team receives the 2019 Award for the relevant category and the chance to attend other
events to include an overnight European trip. See www.lorealcolourtrophy.com for full details and terms and conditions.
Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.

SHOW YOUR TRUE
COLOURS
image: Grand Final 2018
Hair by Percy & Reed Artistic Team

Editor’s letter
58
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ONE OF THE MOST invaluable websites I visit regularly is
Lifehacker – a cornucopia of suggestions on how to make life that
little bit easier, your day more manageable. In a world where we seem to
be living at warp speed, this is a practical oasis, sharing valuable tips and
often saving me little chunks of time that I can then spend with my family
and friends. Imagine, then, becoming a mini Lifehacker for your cash-rich/
time-poor clients – lifting the lid on products, tools and techniques that can
make their life easier, eliminate a little bit of stress and give them a bit more ‘Me
Time’. Now picture how thrilling that could be for your guests and how very much
appreciated it would be… all illustrating your professional expertise and offering a
truly personal touch to their visit, each and every time. You’re the insider, you’re
the one with the knowledge – use it to your advantage! That service element
is also vital when it comes to all things colour, so make sure you see what the
season has in store with PAINT and check out why now is the time to invest
in a colour bar for your salon. And who says you can’t stock a few fizzy
tipples back there, too?
Amanda Nottage
Editor
JOIN US!
In just one month’s time, on
1 March, we’ll be launching
our Most Wanted and The It
List competitions for 2019!
Want a chance to get
your hands on a coveted
trophy? Make sure you
head to creativeheadmag.
com/events and sign-up
to be the fi rst in the know,
or turn to page 36…
Calling all salon owners and
managers! Step up your
business strategy by
securing your spot at Salon
Smart 2019 (24 and 25
March). Turn to page 30 or
visit creativeheadmag.com/
salonsmart for more details about
all the inspiring speakers, packed
programme and event experience!
amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial
@creativeheadmag

ADD TO ANY COLOUR OR LIGHTENING FORMULA & UNLEASH YOUR CREATIVITY!

February
WHAT’S INSIDE
£4.50 FEBRUARY 2019
In print•online•everywhere!
Passion
Ambition
Fulfilment
Expertise
Teamwork
Let’s celebrate!
54
FASHION
Shelley Sumner gets conceptual
with the Socially Awkward collection
44
BEST LOCAL SALON
Malcolm Murphy Hair in
Leicester on what it takes
to become true local heroes
ON THE COVER
#WeAreLorealPro
from L’Oréal
Professionnel
62
SCENE
Headmasters
celebrates a
year of winners
FREE WITH
THIS ISSUE
PAINT
EDITOR
AMANDA NOTTAGE
DEPUTY EDITOR
DEBORAH MURTHA
ART DIRECTOR
NICK JABBAL
DIGITAL DESIGNER
EVA VESTMANN
CHIEF SUB EDITOR
ADAM WOOD
STAFF WRITER
ANNA SAMSON
DIGITAL ASSISTANT
KELSEY DRING
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
ADVERTISING
LAURA TUCKER
CLASSIFIED EXECUTIVE
DAVID HAMMOND
SPECIAL PROJECTS MANAGER
JENNY BROOKS
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
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creativeheadmagofficial
@creativeheadmag

All I had to do
was say yes
When we made the decision to move to Timely, all I had to do was say yes,
make it happen. They took all the hard work away. They swapped over our
client data. I was really impressed — Kylie Hayes, Moha Salon
Say yes, and we’ll take care of the rest.
Talk to us on 02038 683790, or visit gettimely.com to get started.

The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
SCHOOLS FAIL TO
GIVE PUPILS ALL
THE OPTIONS
Daniel w. Fletcher
Charles Jeffrey
Images courtesy of Go24/7 and Revlon Professional
FEWER THAN TWO IN FIVE secondary
schools are allowing other education and
training providers access to their pupils
to inform them about technical and
vocational qualifications and prospects,
such as hairdressing.
That’s the damning finding from a briefing
by progressive think tank Institute for Public
Policy Research (IPPR), looking at the Baker
Clause a year after its introduction.
The legislation, which came into force in
January 2018, requires secondary schools to
allow access to other education and training
providers in an attempt to improve technical
education and overcome the financial
incentives that motivate schools to retain
pupils. IPPR stated that making a success of
the Baker Clause would be vital if vocational
options such as hairdressing were ever to be
seen as equally important career choices.
According to the study, just 37.6 per cent of
schools were abiding by the legislation. The
IPPR also revealed 70.1 per cent of technical
education providers thought that the Baker
Clause has failed to deliver on its aims,
although 31.3 per cent of providers felt the
situation had improved in the past year.
“A number of our salons have contacted
local schools in recent years to see if KH
Hair could get involved in their careers
evenings, only to be told ‘no’,” says Darren
Messias, managing director of 21-strong East
Midlands salon chain, KH Hair. “Some have
been receptive but, in our experience, a lot
depends on the school and how the head
teacher chooses to run it.
“We have also heard from our new
apprentices and their parents that, in a lot of
cases, if their child is interested in becoming a
hairdresser they have been told to send them
to a college – the apprenticeship route within a
salon is never mentioned.”
Pronounce
Christopher Raeburn
London Fashion
Week Men’s A/W19
THE LATEST London Fashion Week Men’s shows proved men’s fashion is fast
becoming a creative force to be reckoned with. Super-stylist John Vial created
geometric folds at Charles Jeffrey for Revlon Professional and at Iceberg –
where he used American Crew Fiber Grooming Foam – while Anna Cofone
mixed tight buzzcuts with boisterous afros for self-expressive styling at Bianca
Saunders. We saw plenty of sleek, James Bond-esque hair too, at Daniel
w. Fletcher (again by Anna Cofone styling for Fudge Professional) and at
London College of Fashion, where Rush Hair’s Andy Heasman and Tina Farey
styled casually pushed-back finishes for L’Oreal Professionnel. The pair reached
for TECNI.ART Beach Waves and Depolish to create a simple, natural look.
Colour played its part at C2H4, where Michael Harding used Pulp Riot and
R+Co for go racer neons, while Brendan O’Sullivan for Go24/7 at Christopher
Raeburn created slashes of sprayed-on colour and tight side braids on the
longer-haired models, using old parachute ribbons to tie in with the recycled
theme of the collection.
Need something fun
and colourful to perk
up your shelves this
winter? You’ve got to love
these Cheeky Peach, Lovely Llama
and Trendy Tiger Compact Stylers
from Tangle Teezer x Skinny Dip!
tangleteezer.com
Iceberg
14
CREATIVE HEAD

#CHedit
MY month
AHEAD
What February
has in store for...
REMEMBERING ORIBE
Oribe Canales – trailblazing session stylist and
co-founder of the much-loved eponymous hair line
– has died at the age of 62. Synonymous with the
era of the supermodels, his vivacious personality
and magic touch with hair saw him work for some
of the biggest magazines and brands in the world.
As much as people remember his creations for
Marc Jacobs’ infamous Perry Ellis S/S93 grunge
show, or his stunning session work, Oribe will be
most remembered for his joy and passion.
SWITCH ON TO…
CLAYDE BAUMANN
BREAK OUT THE POPCORN – our new
In Conversation With… series continues
with Clayde Baumann, global colour
director for D&J Ambrose and Wella
Colour Creative. From what – or rather,
who – brought him to the UK through
to what’s exciting him for 2019, Clayde
covers it all with Creative HEAD’s editor
Amanda Nottage. Watch the interview
now, only on Creative HEAD Video.
Visit creativeheadmag.com now
+1,077% +879%
That’s the percentage increase in both searches and ‘pins’ on Pinterest for lilac
and grey hair colour. The two hues are set to soar as trends in 2019 according
to research by the social media moodboard site. Millennial Pink is so 2018…
MARK LEESON REVS UP
COLOUR FOR REVLON
Mark Leeson has been revealed as the new global artistic
ambassador for Revlon Professional. Co-founder of Mark
Leeson Hair Body & Mind, his role will include education
and campaigns, as well as mentoring the winners of a new
competition to find a band of talented stylists within Revlon
Professional’s salon network. The Revlon Evolution Team’s
members – known also as the R.ev Club Revlon – will win
a photoshoot with Mark and a renowned photographer. To
enter, submit a picture of a fashion-forward cut and colour
using Revlonissimo. Winners will also get six intensive days
of education covering cutting, trend-led paintwork, prepping
for shoots and tips for speaking onstage. Applications close
on 10 March. Email nick.riley@revlon.com for more
JAK BAKEWELL
RE-INVENTION HOUSE
“We are coming to the end
of our fi rst year, and I’ll be
reviewing my guest feedback
forms to fi nd out if our
guests love it as much as
we do. So far, so good!
Time away from the
salon fl oor will
be taken up
in preparation
for our
Salon Smart
appearance –
see you there!”
HARRIET STOKES
NOT ANOTHER SALON
“Sophia Hilton and I are
preparing for our biggest Not
Another Academy tour yet,
to Australia, where I’m going
to be teaching six courses
alongside Sophia, as well as
a few classes on my own. We
are also closing the Australian
L’Oréal Colour
Trophy Grand
Final show!
It means I’m
working on it
every day until
we leave!”
MOVERS AND SHAKERS
Toni&Guy has
appointed Nigel Darwin
to the position of chief
executive with immediate
eff ect. Nigel brings 20
years of experience in
a variety of consumer
sectors to the role, in
which he will devise and
implement strategies
to promote label.m
products, the Toni&Guy
salon brand and its
global education.
SEE
JAK
BAKEWELL AT
CREATIVE HEAD
15

Following on from TIGI
Copyright Colour and Care
comes styling range TIGI
Copyright Custom Create.
The new line-up is teeming
with luxurious ingredients
and fragrances.
RRP £18 EACH
0844 8440944
tigiprofessional.com
Have Olaplex fans in your
clientele? Then listen up!
There’s a new duo on the scene:
Olaplex Bond Maintenance
Shampoo and Bond
Maintenance Conditioner.
RRP £25.85 EACH
0845 0773277
starqualities.com
The Blond Absolu range from Kérastase provides deep
ultraviolet care for lightened or highlighted hair – it
hydrates, protects from oxidation, neutralises brassiness
and boosts colour luminosity.
RRP FROM £23
0845 6000122
kerastase.co.uk
Irresistible services consumers will want
to snap up, selected by the Layered team
Ask your clients about hair styling tools, and we bet
they’ll name-check a ghd in there somewhere. Whether it’s
for poker-straight hair or S-bend waves, women up and
down the land rely on their ghds. Well, now there’s a new
tool that’s promising clients extra time for themselves in
the morning (hallelujah!). Meet the ghd glide, a heated
brush that quickly and effortlessly smooths hair into
submission, so that second day hair doesn’t look less than
fabulous. We don’t think we’re overstating it – you may
find yourself your client’s new hero.
RRP £125
01924 423400
ghdhair.com
The improved milk_shake
Volume Solution range
includes a paraben-free
shampoo and conditioner
alongside a styling spray
that uses sugar derivatives
to give support without
weighing hair down.
RRP FROM £14.69
01392 365177
milkshakehaircare.co.uk
Cater for the curly girls (and
boys) of your column with
the new launches in label.m’s
Curl Define range – Curl
Define Foam and Curl
Define Shine Top Coat.
RRP FROM £15.75
01753 612090
labelm.com
Fresh from the Wella
Professionals EIMI range comes
two new oils with opposite
consistencies: Cocktail Me, a
cocktailing gel oil designed for
easy mixing with other
EIMI products, and Oil Spritz, a
liquid sprayable styling oil.
RRP £17.30 EACH
020 3901 1163
wella.com
Talk about sleek – Paul Mitchell has teamed
up with industrial designer Karim Rashid
to create the limited-edition Neuro Halo
range of smart, stylish heat tools.
RRP FROM £149
0845 6590011
salon-success.co.uk
New from Goldwell StyleSign,
Dust Up volumising powder
provides instant body, boosts
texture and adds grip to the
hair, while clay Matte
Rebel is spot-on for
rough, extremely
matte styles with
a dry finish.
DUST UP RRP
£14.50; MATTE
REBEL RRP £12.75
01323 432100
goldwell.co.uk
16

#CHedit
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO
STACK ON SHELVES, ADD TO MENUS
AND SHARE WITH YOUR STYLISTS
Behind the scenes at oodles of London
Fashion Week shows across the seasons,
there’s been a perennial host of black and
white-packaged hard workers. And now
it’s time for TECNI.ART from L’Oréal
Professionnel to enjoy a modern makeover
of its own, in partnership with top session
names including Adam Reed, L’Oréal
Professionnel’s editorial ambassador. That
famous monochromatic packaging is still
there but looks fresher, while the line-up of
products has been carefully edited to make
the life of the busy backstage stylist a lot
more simple. The range has been curated
down from 32 products to 26, and ordered
into three categories – Core Essentials in
white; Texturisers in grey and Transformers
in black. Don’t panic – TECNI.ART Pli is
still there! And there are even a few new
faces that will no doubt become future stars
of session kits (shine spray top coat Ring
Light, we see you! Ooh and Transformer
Lotion and Gel, too). Empty out your kitbag
in preparation – there’s even more to come
this summer…
RRP FROM £12.80
0800 0304034
lorealprofessionnel.co.uk
Tired of your clients returning with their
hair in a state? Send them away with
the Balmain Paris Hair Couture 5 Week
Enriching Hair Treatment.
IT’S ALL ABOUT... MASKS
RRP £59.95
01323 842288
balmainhair.co.uk
Ultra-thirsty locks need ultra-deep hydration.
The Windle London Ultra Nourishing Masque
blends eight natural oils, including Tahitian monoi,
babassu and baobab, for intense shine and hydration.
RRP £34
020 7497 2393
windleandmoodie.com
CREATIVE HEAD
17

WHY DID YOU WANT TO BE
A BARBER?
It looked cool, and working
with different personalities,
styles and trends was very
appealing. I really wanted a
career that allowed me to be
hands-on as well as creative,
and thankfully I’m doing
that! I actually started
working first for
my dad, selling
roofing tiles, but
I hated it. After
going travelling
I saved up and
moved to London to
do a barbering course.
THOMAS FORDE
AGE: 26
SALON: CUT & GRIND, SOHO
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?
The opportunity to work in one of London’s
trendiest spaces on a daily basis is a career
highlight for sure. Doing promotional gigs
for haircare brands and clothing brands have
also been standout moments. At the top of the
list though has to be being nominated in both
the collective and individual awards for Most
Wanted and The It List.
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?
I don’t actually look that far ahead, nor do I get
caught up in the moment. My focus is always
the next client, or the next day at work. That
mentality keeps me grounded. But I suppose I
would probably be teaching, and at some point
I’d love to be able to travel and share my skills
across the fashion and entertainment industries.
WHAT WOULD BE YOUR
DREAM HAIRDRESSING GIG?
Easy – I want to cut and style the hair
of someone for the cover of GQ magazine.
That would be a real ‘I’ve made it’ moment.
Another dream would be to work at London
Fashion Week, just doing mad styles,
experimenting and showcasing my skills
on an inspirational platform.
18

#CHedit
Inside
story
SALLY MONTAGUE HAIR & SPA
ASHBOURNE, DERBYSHIRE
Now a six-strong salon group, Sally Montague is becoming the modern
illustration of a destination salon and spa, with some truly breathtaking
locations (and more to follow). The latest is a stunner – not only a gorgeous
hair salon but also a town spa and studio for fi tness classes. It has taken
almost eight years to plan and create a completely purpose-built venue
that is the group’s largest to date. Downstairs is home to a spacious salon
and nail area, while upstairs there are six treatment rooms, a relaxation
area and a multi-purpose fi tness studio for yoga, pilates and barre classes.
“This space has been a real labour of love,” admits Sally. “The brief was
to design a space where clients would want to spend more time and
experience a wide variety of hair and spa treatments in relaxed and
spacious surroundings.”
HOT BUYS
ALL IS CALM
New from Takara Belmont’s
Arcadia series come these two
impressive styling stations –
the rectangular Rhea and the
circular Cassia. An illustration of
practical Japanese minimalism,
marble plated surfaces mimic
the movement of water to
promote calmness.
Cassia £1,200; Rhea £1,840
020 7515 0333
takarahairdressing.co.uk
now open
MATHEW ALEXANDER LONDON
The stylist’s eponymous two-floor salon
has an eco-friendly vibe with make-up
applications and lessons using premium
brands such as Tom Ford and Pat McGrath.
CREATIVE HEAD 19

STEVE ELSTEIN
GHD PRODUCT
DEVELOPMENT &
RESEARCH
WHAT HAS GHD BEEN
WORKING ON?
Our next launch will be ghd
glide, our first hotbrush that
helps women at home to get
that ‘second-day’ styling look
with ease. Its bristle design
gives the perfect balance
between tension to shape
hair and movement to
allow fast styling of last
sections, with an anti-static
ioniser to eliminate frizz.
Next will be the ghd Oracle
curler – a revolutionary
product that creates an
endless array of curls from
one hair tool. It’s taken us six
years to develop so we are all
very excited to see this finally
come to market.
WHAT DRIVES A NEW
PROJECT?
Our innovations are always
client focused – we spend a
lot of time understanding
client and stylist needs and
how well they are met with
existing tools today.
WHAT’S THE MOST COMMON
MISTAKE CONSUMERS MAKE
WITH THEIR GHD STYLERS?
We see many consumers
who trade up to a newer ghd
styler still using multiple
passes to straighten hair.
With our latest technology
in Platinum+ the styler
can sense and predict the
thermal needs of the client’s
hair and adjust accordingly
to maintain the optimum
temperature, so it really takes
just one or two strokes on a
given section.
THE BUSINESS EDIT
ARE SALONS DOING ENOUGH
TO REDUCE WASTE?
THE GOVERNMENT HAS produced a
Resources and Waste Strategy for England
that aims for all plastic packaging to be
recyclable, reusable or compostable by
2025 – and the hair and beauty industry is
coming under the spotlight. According to
research for Zero Waste Week, 120 billion
units of packaging are produced annually by
the global cosmetics industry, and the new
reforms will require manufacturers to pay
the cost of recycling or disposing of it.
Beyond legal requirements though, there
is the changing attitude of consumers.
In a world where single-use plastics such
as coffee cups and drinking straws are
no longer seen as socially acceptable, it’s
clear businesses must reduce their waste
production and adapt their disposal policies
in order to keep up with the increasingly
eco-conscious consumer. Due to product
packaging, towels, refreshments and
chemical services, salons can create a large
amount of waste just through running
their everyday operations. But many are
beginning to implement eco-conscious
policies to reduce waste, save money and
bring in a new expanding customer base.
Aligning your salon with the right brands
makes the journey to sustainability easier.
L’Oréal Professionnel Source Essentielle
shampoos come in square, stackable bottles
for efficient transport, and can be refilled if
your salon sets up a shampoo bar. Davines
has also given consideration to its packaging,
with a dedication to sustainability at every
step. The brand offsets the emissions from
the production of the packaging for some of
its bestselling lines, too.
Bleach London is working to make all its
plastic recycled by the end of 2019. The salon
group has also recently announced a refill
service, where clients buy large glass bottles
and take them into the salon to fill up rather
than buying single-use plastic bottles.
The Players Lounge in Edinburgh has
asked that stylists don’t bring their own cans
and bottles into the salon, an instead use
re-usable drinking bottles. The barber shop
has also implemented a policy that separates
and recycles as much waste as possible.
“Salons need to have a clear recycling policy
and need to make sure to communicate this
clearly to their team,” explains owner Suzie
Gillespie. “After a few months of introducing
our policy to the salon, the team got used to it
and just did it automatically.”
Reducing waste and making more ecofriendly
decisions for your salon can also
save you money. “It’s also a lot cheaper to
offer glasses of water or juice to clients
than bottles and cans,” explains Suzie.
It’s also a savvy business move to cater for
the growing number of people who consider
eco-credentials a priority when spending
their money. “We knew from running our
first salon that this was important to our
customers,” says John Roads, owner of
Gatsby & Miller in Amersham. “We are
working towards zero waste and trying to
eliminate single use plastic, too.”
KAROLIINA SAUNDERS
KAROLIINA SAUNDERS HAIR DESIGN
“I was born and raised in Finland, so the concept of recycling
and adopting an eco-friendly lifestyle is second nature to me.
When I opened my own salon in 2013 I was determined to make my
business eco-friendly, too. We use energy-efficient bulbs, biodegradable
towels and incentivise clients to refill their product bottles by offering
a discount. The salon has also signed up to the UK Refill Initiative, which means anyone
can refill their water bottle at the salon. Not only has adopting an environmentally-friendly
way of running the business proved cost-effective, it has also been great for PR in attracting
new clients. We publicise our eco-initiatives on our social media and through the local press.
People are seeking out salons that show a commitment to making changes to help protect
our environment – the steps we have taken can and should be adopted by all salons.”
20
CREATIVE HEAD

BUSINESS BUILDER
Valentine’s Day is a lucrative time
of year for salons, so don’t limit your
promotions to just your retail area. Salon
treatments are also perfect gifts when
planned and promoted well. Consider
pulling together special indulgence
packages to help your clients fall in love
this February – for instance, combining
several treatments such as massages
and facials that people can buy as gifts
for their other halves.
TEACH
ME!
With wedding season
fast-approaching, now
is the time to invest in
some staff training. Get to
grips with five classic bridal
up-do styles, including top
knots and hair ornamentation
with Training Solutions’
Essential Bride Classic
Bridal & Event Hair
Course (£95 exc.
VAT). Check online
or in-store for
more information!
#BusinessEdit
ASK ME
ANYTHING
THERE ARE EXPERTS INSIDE
EVERY BRANCH OF SALON
SERVICES WITH KNOWLEDGE
TO SHARE, SO JUST ASK!
Kelly Croft
Store manager at Salon
Services in Worcester
All prices listed are exclusive of VAT
THE SERVICE STATION
In association with
Innovative launches, expert advice and business
boosting ideas – drop in and feel the buzz!
ON RIGHT NOW
Salons looking for new colour collections
to add to their service menus
need look no further than
the new Lômé Paris
cream hair colour range
(£6.76 exc. VAT per tube).
Exclusively launched by
Salon Services, the new
range features
more than 100
easy-to-wear
shades clients
will love – from
vibrant red to
deep mocha
and simple
pastels.
WELL-GROOMED
BUYS FOR THE BOYS AT
Salons and hair
professionals can save
a tempting 25 per cent
when buying Proxelli
clippers and trimmers
from the Salon Services
website this month.
Don’t miss out on
this chance to get
your hands on these
next-generation,
lightweight and
agile tools – a
must-have for
every barber shop!
Q: How can I use social
media to boost business
on Valentine’s Day?
A: Social media is a
great way to connect
with your clients – when
used correctly it’s also
an invaluable tool for
upselling treatments and
products. One tip is to use
plenty of images – photos
are key to a successful
social media strategy, so be
sure to share eye-catching
snaps of products that are
perfect for gifting – and
that people can pop instore
to grab! Some great
ideas include Burban
Shaving Cream (£9.49
exc VAT) for him, or the
Skintruth Nourishing
Facial Kit (£6.99 exc VAT)
for her. Gift vouchers
are another great idea
to push this Valentine’s
Day and can be easily
promoted via social media
as ‘the perfect present
for someone special’. But
remember, don’t leave it
until 14 February to start
marketing on your salon’s
social channels. Get the
ball rolling now!
FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM
CREATIVE HEAD 21

#BusinessEdit
PENSIONS CRISIS
LOOMS FOR THE
SELF-EMPLOYED
THOUSANDS OF EMPLOYEES have been
enrolled in workplace pensions since they were
introduced a few years ago, but self-employed
workers still lag behind when it comes to
retirement savings.
NHF/NBF chief executive Hilary Hall said:
“This is a huge concern in the hair and barbering
industry, especially as our recent stats revealed
that more than half of all hairdressers and barbers
in this country are self-employed.”
“A State Pension alone is currently just
£164.35 a week and will not be enough to live on,”
warned Hilary, “and that’s why the NHF/NBF is
campaigning for the government to take positive
action. We want to see the introduction of a
pensions saving scheme which the self-employed
would be opted into and pay for through the tax
system. An option to opt out would be available
if, for example, an individual was already paying
into a pension scheme.”
ROGUE EMPLOYERS
FACE CRACKDOWN
EMPLOYERS WHO DELIBERATELY
exploit or underpay their workers will
face tougher action from the government.
This will include a naming and shaming
scheme that will reveal the average arrears
per worker for each named employer.
It’s also expected that HMRC will get
new powers to enforce holiday pay and
holiday pay arrears while new legislation
from April 2019 will ensure all workers
receive a detailed pay slip with hours
worked and rates of pay.
PLASTIC PURGE COULD
LEAD TO HIGHER PRICES
SALONS MAY HAVE to pass on higher product prices to clients when new
packaging is introduced within the next few years, says NHF/NBF president,
Agnes Leonard.
The government’s recently launched Resources and Waste Strategy for
England aims to ensure all plastic packaging is recyclable, reusable or
compostable by 2025 and that all types of packaging are more easily reused
or recycled. The UK uses five million tonnes of plastic every year, nearly half
of which is packaging, and the longer-term plan is to stamp out all avoidable
plastic waste. Agnes said: “Research for Zero Waste Week has shown that the
global cosmetics industry is currently responsible for producing 120 billion
units of packaging every year. These can include plastic containers and
wrapping, as well as foam, paper and cardboard inserts.”
The onus will be on the manufacturers to make further improvements,
but this may impact salons as product prices could rise to reflect the cost of
developing and producing recyclable waste-free packaging.
“Salons also need to keep an eye on plastic bag charges,” added Agnes.
“In England, small businesses with under 250 employees do not have to
charge 5p for a plastic bag, but this may change, bringing small businesses
in England into line with Scotland, Wales and Northern Ireland. The cost
may also rise to 10p a bag.”
Workers’ rights set to come
under gov’t spotlight
THE ‘GIG ECONOMY’ has presented UK courts with a legal headache as they have
struggled to define the difference between employees, workers and the self-employed.
In response, the government has announced it will pass new laws to provide clarity.
“This matters because employees have more rights than workers, while the selfemployed
have no rights at all,” said NHF/NBF chief executive Hilary Hall. “Our 2018
industry statistics show that over half of those working in hairdressing and barbering
are self-employed, yet self-employment is not currently defined in law. On behalf of our
members we are calling for clear rules that small businesses can easily understand.”
It is not yet known when the new legislation will come into force.
24 CREATIVE HEAD

#BusinessEdit
LIFE
LESSONS
KEN’S CLINIC
GOT A BUSINESS HEADACHE?
LET KEN WEST, DIRECTOR OF BUSINESS
EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
JON HALL,
THE CUTTING STUDIO
Create a culture.
The vast majority of my
team has been with me for
as much as 20 years. One
benefit is they help newer
members to integrate into
our salon family, which
creates and maintains a
better guest experience.
You move to where you
focus. We need to create
clarity in our modern world,
everyday we are bombarded
with information, which can
result in us not doing our
best. Focus on one thing at a
time and see better results.
Don’t forget to pat
yourself on the back.
An old friend who ran
several successful salons
gave me this great advice.
Running a business is
difficult, and my main
priority is to grow my team,
but now and then take time
out to appreciate what you
have helped create.
Lead from the back.
The Cutting Studio started
nearly 30 years ago, and
although I was the founder,
it's the team that continues
to drive us forward.
Success unshared is
failure. Great and simple
advice from an inspirational
mentor, John Paul DeJoria,
the co-founder of John Paul
Mitchell Systems.
KEN’S DIAGNOSIS
This is an interesting question Neil and
one that I am tempted to bounce right
back at you, but I realise that does not help. I
presume it’s your work representing a brand
that takes you away from the salon regularly.
Although this is often good for your personal
development, it can often be challenging for
the development of your business.
In the eyes of your peers this type of work
can raise your profile; in the eyes of the
customer it makes you a part-time stylist. One
that is often not there when they need you.
In the past, I have found it hard to build and
maintain the clientele of a part-time stylist
because of this.
So how can you overcome this and keep
your clients loyal? I believe that the best way
is with strategic marketing and systems. The
marketing I am referring to in this instance is
technically self-marketing.
Not to make you feel good, but to make you
clients feel good about the fact that they are
actually one of your clients.
Whatever it is you do, it must benefit and
raise the profile of your business otherwise
why would you do it? Be proud of it. Shout
about it and make your clients, both
existing and potential, aware of what it
is you do and why you do it or have been
chosen to do it. Your clients should value
you and you should become a highly priced,
highly valued, and therefore sometimes rare,
commodity. Then you need systems. Systems
to keep your clients aware of you, what you do
and also to ensure that they never leave your
salon without booking their next appointment.
Maintain contact between appointments
and remind them seven days ahead, one day
ahead, and again on the morning of their
appointment so that they never fail to show
up. My final question to you would be this:
what is your long-term goal? If
you have a strong and reliable
team and your salon is highly
profitable and can support
you when you are not
there, then congratulations!
External work can enhance
your business but often it robs
your team of your support
and guidance and
your clients of your
presence. There is
no right or wrong,
it’s a choice.
SEE
KEN WEST
SPEAK AT
25 MARCH AT THE PARK
PLAZA, LONDON
Do you have any
tips on how you
can keep your
loyal clientele if
you travel and
work outside of
the salon on a
regular basis?
NEIL BARTON,
NEIL BARTON HAIRDRESSING
DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?
Email KenW@365Hair.com or tweet @creativeheadmag
CREATIVE HEAD
25

26 CREATIVE HEAD

THE BIG IDEA
#PATCHTESTPARTY
FORMER IT LIST VISIONARY AND CHAIRSALONS OWNER, CASEY
COLEMAN, EXPLAINS HOW HIS #PATCHTESTPARTY INITIATIVE
HAS EVOLVED… AND WHY IT NOW NEEDS YOU TO GET INVOLVED!
Casey Coleman
Casey with ISA
Training’s Shirley
Davis-Fox MBE
CREATIVE HEAD: What’s a #PatchTestParty?
CASEY COLEMAN: “It’s an initiative I created last year to encourage colour clients
to want to get skin tested. I threw a month-long event in April, offering all clients a
discount off their next colour appointment if they came in for a skin test during the
#PatchTestParty month. CHAIRsalons had been open for only two months, so this
was important for me in terms of building trust quickly with clients. As well as making
a mark locally in Cardiff, we were nominated for four major awards, and it was an
integral part of my 2018 Most Wanted Colour Expert fi nalist entry.”
CH: Why did you launch it?
CC: “There are so many hairdressers out there who DON’T regularly skin test their
clients. By raising awareness as well as calling out to other salons to do the same,
we increase safety within our industry with a fun and attractive spin on skin testing.
So many factors can increase the chance of a reaction, regardless of whether
they’ve coloured their hair in the past or not, such as semi-permanent tattoos, a
break from colouring and changing their base level by two shades. Making more
people aware of these factors has proven vital to this initiative.”
CH: What’s so different about this year’s #PatchTestParty month?
CC: “We’ve partnered with wholesaler Aston & Fincher and training provider ISA
Training to raise awareness of the event. Salons can apply for a party pack, and
receive items to help them throw their very own party as well as access to a
promotional video to use on social media. The packs and online campaigns are a
step in the right direction, and hopefully this will become an annual event across our
industry. Having both ISA Training and Aston & Fincher feel it has a place within our
industry is just a massive boost of confi dence and assures me that there are others
that feel #PatchTestParty could change the way we approach colour safety.”
CH: What are the benefits of throwing a #PatchTestParty?
CC: “Throwing your very own event will set you apart from most other salons in your
area, giving you an edge that attracts more business… as well as possibly inspiring
other salons to do the same and raise the bar all round. Last April, we saw more
than 90 clients come through our door for the party, with just under a third new
clients. The beauty of #PatchTestParty is that salons can take control of how they
approach the event, whether that be one big party, or spread out over
the month of April. As well as this, all we’re trying to do here
is give salons an easy way to skin test clients without
worry or risk.”
CH: How can salons get involved?
CC: “To sign up or fi nd out more, head to
facebook.com/patchtestparty or my Instagram
page (@caseyc_hair) and ask me any questions!”
CREATIVE HEAD
27

CREATIVEHEADMAG.COM
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S U M M E R
2019
001_Runway_SS19_Covers_GW3.indd 1 06/12/2018 15:19
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Already a Creative HEAD club member? We’ve got something
special for you too! Club members have the chance to win a full
day of education with a milk_shake expert. The educator will come
to your salon armed with the best milk_shake products to show
you tips, tricks and how to get incredible results every time. Simply
keep an eye on your inbox for your exclusive link to the
competition entry form – all Creative HEAD members
will receive an email on 1 February!
FOR
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HEAD CLUB
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*For the fi rst 25 new members to sign up between 1 February and
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IN THE HOT SEAT
CHAIR RENTING IS GROWING – AND THE NHF/NBF HAS THE INSIDE TRACK
ON HOW TO MAKE IT A SUCCESS FOR EVERYONE INVOLVED
LET’S BE HONEST about the make-up of
salons’ workforces today – well over half of
those working in hairdressing and barbering
are self-employed, as revealed by stats
compiled by the NHF/NBF. Chair renting is
a growing trend and can be a great option for
business owners, explains NHF/NBF director
Tina Beaumont-Goddard. “If managed
properly, it’s likely that chair renting will
work out well from a financial point of view
because you won’t have employee outgoings
such as National Insurance, holiday pay, sick
pay and pension contributions,” she says.
However, there is a lot more to chair renting
than simply saving money, she warns…
LESS CONTROL
“Chair renters are self-employed individuals
whose business will be completely separate,”
explains Tina. “This means you cannot tell
them what hours to work, what to wear,
which services or products to provide, what to
charge, or how to market their business.
“You’ll need to think about how this will
affect the branding and reputation of your
own salon, especially if you have a number
of chair renters all ‘doing their own thing’ on
your premises.” The NHF/NBF’s expert guide
to chair, space and room renting is free to
members at nhf.info/chair-renting-guide.
CONTRACTS THAT COUNT
You’ll need to have a legally watertight
contract in place between you and your chair
renter to avoid disagreements and potentially
expensive legal action in the future. “The
contract must be clear about how chair renting
is going to work in your salon,” stresses Tina.
“You’ll need to set out which services are
included in the rent and which aren’t.”
It’s also vital to include how the chair
renting contract can be ended as you can’t just
let your renter go when it suits you. You may
want to consider a three-month trial period
so you can make sure the arrangement is
working before making it permanent. NHF/
NBF members can download free chair and
room renting contracts at nhf.info/agreements
AVOID PROBLEMS
Your business accounts must be completely
separate from your chair renter’s accounts.
“Renters must register their self-employed
businesses with HMRC, do their own
accounts and pay their own taxes,” says Tina.
And help from the NHF/NBF isn’t confined
to the salon owners – self-employed chair
renters can also become members to benefit
from a wide range of business advice and
support including an in-depth members-only
guide nhf.info/becoming-a-chair-renter-guide
To discover more about the NHF/NBF and what it can offer you,
call 01234 831965 or visit nhf.info
HOW THE NHF/NBF
CAN HELP YOU
Not yet a member?
For less than 75p a day,
benefits include:
• Valuable discounts
on industry-specific
insurance: nhf.info/
insurance
• Free health & safety
advice
• Free 24/7 legal and
commercial helpline –
including chair renting:
nhf.info/legal-advice
• Membership helpline
for everyday business
advice
• Free employment and
chair renting contracts
JOIN
THE NHF/NBF
BEFORE THE END
OF FEBRUARY 2019
AND QUOTE CHF25 TO
GET £25 OFF YOUR
MEMBERSHIP FEE
CREATIVE HEAD
29

MAKE TIME
HOW TO CREATE SUCCESS WITHIN YOUR
CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR
SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH
ASSOCIATE SPONSORS
@creativeheadmag #SalonSmart19

FOR CHANGE
BUSINESS – NOW AND IN THE FUTURE
24-25 March 2019
THE PARK PLAZA LONDON RIVERBANK HOTEL
BOOK NOW – CALL 01434 610944
WEEKEND PASS £295 plus VAT* or buy two tickets for £450 plus VAT** DAY PASS £100 plus VAT
More details at creativeheadmag.com/salonsmart
•Based on single room occupancy ••Two delegates share a twin/double room

Bruce Masefield
Bruce Masefield Hair
Tom Connell
Trevor Sorbie
Carolyn Sweeney
Creations
Richard Phillipart
The Boutique Atelier
BRILLIANT PEOPLE. GREAT
Nicola Clarke
Nicola Clarke at John Frieda
Andrew Collinge
Andrew Collinge
Dale Herne and
Angelo Vallillo
DNA Artspace
Charlotte and
Dylan Bradshaw
Dylan Bradshaw
Mark Maciver
SliderCuts
Sarah Black
Linton & Mac
Darren Fowler
Fowler35
CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR
SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH
ASSOCIATE SPONSORS
@creativeheadmag #SalonSmart19

Ken West
3.6.5 Education
Sara Holmes
Stuart Holmes Salon
Simon Tickler
Salon Success
Monica Teodoro
L’Oréal Professionnel
Luke Hersheson
Hershesons
MINDS. EXPERT INSIGHT
Bree Davie
Trevor Sorbie
Sophia Hilton
Not Another Salon
Jak Bakewell and
Scott McKay
Re-Invention House
Jo Robertson
Brand artist
Bex Ohta
Trevor Sorbie
24-25 March 2019
THE PARK PLAZA LONDON RIVERBANK HOTEL
BOOK NOW CALL 01434 610944
WEEKEND PASS £295 plus VAT* or buy two tickets for £450 plus VAT** DAY PASS £100 plus VAT
More details at creativeheadmag.com/salonsmart
•Based on single room occupancy ••Two delegates share a twin/double room

WEEKEND PASS / £295 plus VAT*
TWO-DAY PROGRAMME includes:
A trip to Salon Smart – held in the four-star luxury of the Park Plaza London Riverbank hotel –
is your opportunity to recharge both your body and your business mind. In just 36 hours. Weekend
Pass ticket-holders will enjoy a spacious room complete flat-screen TV, free Wi-Fi, air-conditioning,
a generous-sized bathroom, either with walk-in shower or a tub with overhead shower, and
bespoke Salon Smart express check-out. Room upgrades are also available – choose from
river views, executive suites and access to the executive lounge (just ask when you book your
Weekend Pass). Plus, there’s a state-of-the-art fitness centre, an indoor pool and a stunning bar
on the hotel’s first floor, complete with floor-to-ceiling views overlooking the Houses of Parliament
and the River Thames.
• ALL MAIN STAGE SESSIONS
• MEET & MIX
• THREE-COURSE DINNER WITH WINE
• AFTER-DINNER CREATIVE PRESENTATION
• OVERNIGHT STAY WITH BREAKFAST
• TWO WORKSHOPS
• TWO LIVE DEBATE AND Q&AS
• THE WORKING LUNCH
• COFFEE AND CAKE BREAKS
• GOODY BAG
CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR
SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH
ASSOCIATE SPONSORS
@creativeheadmag #SalonSmart19

MONDAY PASS / £100 plus VAT
MONDAY PROGRAMME includes:
• ALL MAIN STAGE SESSIONS
• TWO WORKSHOPS
• LIVE DEBATE
• THE WORKING LUNCH
• COFFEE AND CAKE BREAKS
• GOODY BAG
24-25 March 2019
THE PARK PLAZA LONDON RIVERBANK HOTEL
BOOK NOW – CALL 01434 610944
WEEKEND PASS £295 plus VAT* or buy two tickets for £450 plus VAT** DAY PASS £100 plus VAT
More details at creativeheadmag.com/salonsmart
•Based on single room occupancy ••Two delegates share a twin/double room

MW
IT
19
COMPETITIONS LAUNCH 1 MARCH

ONE MONTH
AND COUNTING...
CREATIVE HEAD’S MOST WANTED AND
THE IT LIST AWARDS ARE COMING, AND
THERE’S BIG NEWS TO ANNOUNCE.
BE THE FIRST TO KNOW EVERYTHING!
REGISTER FOR UPDATES AT
CREATIVEHEADMAG.COM/EVENTS
#MWIT19
2019

BaByliss PRO’s Titanium Expression range has been
designed to help you create any look, whether it’s high-fashion
session hair or beautifully finished salon styles.
Find out more @BaBylissPROUK

CITIES WITHOUT
LIMITS
GRAB YOUR PASSPORT – COME AND EXPLORE THE CITIES SELECTED
BY KMS THAT HAVE INSPIRED THE 2019 COLLECTION LOOKS. IT’S TIME
TO CELEBRATE DIVERSITY, CONNECTION AND TOGETHERNESS
MIAMI
Renowned for its vibrancy, diversity
and infectious energy, Miami’s
Cuban influences are everywhere.
Music and art festivals showcase
the locals’ creative flare and
their individual expression, all of
which have fed into KMS’ new
style equations, characterised by
effortless style.
NEW STYLE EQUATIONS
ROBIN BOASTS A POLISHED STYLE
WITH A STRONG HOLD
MOISTREPAIR SHAMPOO
TAMEFRIZZ SMOOTHING LOTION
HAIRSTAY MOLDING POMADE
LULU’S LOOK FEATURES TAMEFRIZZ
DE-FRIZZ OIL, WHICH SMOOTHS THE
HAIR SURFACE AND PROVIDES FRIZZ
CONTROL FOR UP TO THREE DAYS
TAMEFRIZZ SMOOTHING
RECONSTRUCTOR
ADDVOLUME TEXTURE CRÈME
TAMEFRIZZ DE-FRIZZ OIL
42
CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL
CAPE TOWN
Celebrated for its shared
traditions and different
cultures, Cape Town
has a thriving art scene
that has been steadily
growing. A blend of
different backgrounds
and heritages help to
feed this artistic hub and
the influences can be
seen throughout the city.
NEW STYLE EQUATIONS
DANI’S HAIR HAS BEEN KISSED WITH STYLECOLOR
VINTAGE BLUSH TO ADD COLOURFUL HIGHLIGHTS
UNTIL THE NEXT WASH
HEADREMEDY DEEP CLEANSE SHAMPOO
ADDVOLUME STYLING FOAM
STYLECOLOR VINTAGE BLUSH
GAEL HAS HIT UP STYLECOLOR SMOKY LILAC
TO ENHANCE HIS ON-EDGE FINISH
MOISTREPAIR CLEANSING CONDITIONER
THERMASHAPE STRAIGHTENING CRÈME
STYLECOLOR SMOKY LILAC
COPENHAGEN
Known for minimalist design,
clean architecture and classic
creations that never go out of
style, Copenhagen illustrates
how function and selfexpression
are synonymous
with the Danish way of living.
Perfect inspiration for style
equations that celebrate natural
texture and great, timeless cuts.
NEW STYLE EQUATIONS
MORGAN’S ROCKING A DRY MATTE FINISH
THAT’S RE-SHAPEABLE
ADDVOLUME LEAVE-IN CONDITIONER
HAIRPLAY MOLDING PASTE
HAIRPLAY HYBRID CLAY WAX
EMBREY’S LOOK IS FULL OF LIGHT BODY,
MOVEMENT AND TEXTURE
COLORVITALITY SHAMPOO
THERMASHAPE SHAPING BLOW DRY
HAIRSTAY HARD WAX
Connect through stories and shared experiences; through art, design, fashion and style.
To discover the KMS world where Style Matters, call 0330 1239530 or visit kmshair.com/en-uk
@KMSHAIRUK #STYLEMATTERS
CREATIVE HEAD 39

LOCAL
SALON
WE ARE YOUR
F•R•I•E•N•D•S
MALCOLM MURPHY HAIR CELEBRATED ITS SECOND MOST WANTED BEST LOCAL
SALON WIN, BRINGING IT ONE STEP CLOSER TO CLAIMING LEGEND STATUS – WHAT
IS IT ABOUT THE SALON THAT MAKES CLIENTS FEEL SO AT HOME?
2018
44
CREATIVE HEAD

WITH MOST WANTED Award wins for Best Local Salon in
2014 and Best Salon Team in 2016, you’d think the Malcolm
Murphy Hair team would have been less surprised to sweep
the Local Salon prize for a second time, but the sheer joy
upon winning was infectious. This is a team that relishes
every aspect of being local heroes, supporting each other
and their community tirelessly.
The subtle touches in the salon certainly don’t hurt; think
home-made biscuits and offering children’s first haircuts for
free. Staff are actively encouraged to engage in little acts of
kindness that help the business stand out and retain clients in
a competitive market – maintaining an impressive customer
retention rate of 82 per cent. The skills of co-owners Malcolm
Murphy and Joe Causier and their team also deserve a shoutout
as Most Wanted was not their only prize in 2018 – Malcolm
also took home the Trophy for Extension Excellence, the
centrepiece of the UK Great Lengths Awards.
Reaching out to engage with their fellow local business
owners has seen numerous quid pro quo relationships
blossom and positively impact everyone. From
complimentary treats and samples from a neighbouring
bakery to costumes for hair shows from Leicester’s boutiques,
by actively reaching out to other businesses, Malcolm Murphy
Hair helps to build a stronger local economy.
The salon has also started an organisation called the
Westend Trader’s Association, launched community street
festival Westival, successfully petitioned for shop front
support from the council along with changes to street parking,
and much more. Teamwork makes the dream work after all!
And it’s not just local businesses that the salon has had a
successful impact on. The team has been active in supporting
Leicester’s charities since the salon’s inception seven years
ago. For Hope Against Cancer’s 10th anniversary, Malcolm set
out on his 10 Acts for Hope mission, tackling 10 challenges
including sky diving and an abseil down the National Lift
Tower in Northampton. It wasn’t only Malcolm pitching in
either – the salon hosted a 24-hour hairdressing marathon,
raising more than £3,000 for the charity.
Each year the team dedicates time and attention to a
particular charity, and this year has been no different. Soft
Touch Arts is a charity in Leicester that uses art, media
and music activities to help make positive life changes for
disadvantaged young people. Malcolm Murphy swept in to its
pop-up cafe with its glam squad, resulting in one of the most
successful fundraisers ever for the charity.
Leicester has seen a considerable rise in homelessness in
the past five years and, following a rallying cry from fellow
local hairdresser Stacie Warren, the Malcolm Murphy Hair
team helped set up a community project to offer haircuts,
beard trims and beauty treatments to rough sleepers in the
area, with clothing and food also donated. As with fellow
Most Wanted Award-winners Haircuts4Homeless, the impact
this service has had on the community and the hairdressers
themselves has been profound.
CREATIVE HEAD
45

IN ASSOCIATION WITH
HAIR HACKS
THERE’S A
FOR THAT
GYM BUNNY, YUMMY MUMMY, WORKING WOMAN, HIGH FLYER… ALL OF THESE TIME-POOR
CLIENTS ARE LOOKING FOR SERVICES TO FIT NEATLY INTO THEIR SCHEDULES. FAILING TO CAPITALISE
ON THEM WOULD BE A BIG MISTAKE – BUT DON’T WORRY, THERE’S A HACK FOR THAT
WE’RE ALL BUSY. It’s what we hear almost every day, almost
competitively. While we run around trying to squeeze as much as
we can into our days, so too do our clients. Increasingly, a trip to
the salon isn’t seen as a spending commitment as much as it is a
time commitment.
Coaxing these time-poor clients into your salon takes less
effort than you might think; it’s all about proving to them that
you can make the trip worth their while… and helping them
look fabulous in a flash when they’re at home, too.
PROBLEM SOLVERS
Your retail section can really step up here – targeting the
issues your clients face on the daily and offering them the tips
and tools to overcome the unruly hair they constantly battle.
If you can share something that helps your clients wrestle
extra time for themselves in the morning, the potential for
your salon is enormous – a great illustration of your expertise
and a brilliant chance to retail some killer solutions. Look no
further than the new ghd glide – it’s the brand’s first foray into
the world of hot brushes. The perfect lovechild of your classic
ghd styler and a paddle hairbrush, it restores the look of a salon
blow-dry in seconds. “It’s wonderful for soft volume, beautiful
sleek styling and I adore it for fringes as well,” says Zoë Irwin,
ghd UK ambassador and 2018 Most Wanted Creative Talent.
The ceramic technology heats the brush evenly to an
optimum 185˚C, to leave hair glossy and groomed in seconds.
Let clients give it a try in the chair – ask them to style their hair
as they would at home and let them see how easy and quick it
is. The tool will be flying off the shelves in no time.
For a more semi-permanent solution, your in-salon
treatments can provide a smoothing respite – provided clients
can invest the initial time to have it done. In about three to four
hours, KeraStraight Ultimate delivers smooth and sleek hair
that lasts for up to four months. With a Booster add-on available
for curly and Afro-Caribbean hair types, this is another option
for clients who don’t want to spend time every day fighting
serious frizz. These treatments also offer you an opportunity
to add on the right aftercare (sulphate-free shampoo is a must
to maintain the efficacy of the service) so there’s a real retail
opportunity there as well.
74 46
CREATIVE HEAD

ghd glide
TO THIS!
Go from this...
CREATIVE HEAD
47

STROKE
OF GENIUS
HELP YOUR CLIENTS GLOSS IT LIKE A BOSS WITH THE ULTIMATE IN HAIR HACKS –
THE NEW LIMITED EDITION GHD GLIDE PROFESSIONAL HOT BRUSH
HOW OFTEN HAVE you heard clients complain about failing to
find the time to invest in their hair each morning? If only something
as simple as brushing their hair could give them the polish they
need in the limited time that they have… wait, hang on…
Say hello to your client’s new timesaving best friend – the first
hot brush from ghd; ghd glide. It tames! It smooths! It’s a quick,
effortless partner for second-day hair. Prepare yourself for the hugs
of gratitude.
With new ghd glide, your clients can roll out of bed and have
beautifully smooth locks in no time.
A few strokes through dry hair and they’re ready to wow in
seconds, giving them precious time to squeeze in something
else the day demands, or get up that little bit later (hello, snooze
button!). The choice is theirs!
The dual-action ceramic heat technology heats the brush
uniformly to the optimum styling temperature of 185°C for
guaranteed healthier-looking hair that will slay all day. The ioniser
restores balance back in the hair to eliminate frizz, which means
hair is perfectly smooth and glossy.
The combination of high-density shorter bristles and longer
bristles allows large sections to be styled in one pass, yet leaves
hair with that smooth, salon-swishy natural movement clients love
to bounce out of your chair with.
Second-day hair doesn’t need to look second best – help
your clients achieve Insta-fabulousness with the ghd glide.
Gloss guaranteed!
48

CREATIVE HEAD ADVERTORIAL
“The new ghd glide
restores the look of a salon
blow-dry in seconds. It’s
wonderful for soft volume,
beautiful sleek styling and I
adore it for fringes, too. Its
beautiful simplicity makes
it an incredible styling tool”
ZOË IRWIN, GHD UK AMBASSADOR AND
MOST WANTED CREATIVE TALENT 2018
Share the ultimate hair hack for #IWOKEUPLIKETHIS style with the ghd glide.
For more information and to become a stockist, contact your ghd account manager or call 01924 423400
CREATIVE HEAD
49

Linton & Mac menu
Linton & Mac Style Bar
QUICK FIX
Early birds definitely get the worm. Offering early morning
appointments might make you wince, but given the hike in blow-dry
services there’s certainly a demand for clients who don’t want to face
doing their own hair before a big meeting. Linton & Mac in Aberdeen
offers a Breakfast Blow Dry and a First Thing Facial among others,
which all include a locally sourced breakfast and hot drink, available
from 7am.
And why should night owls miss out? The Express Style Bar features
a rotating list of styles that can be created in under 30 minutes. Throw
in a glass of fizz and you have a great start to an evening out with the
girls. “Think about how your salon can accommodate clients around
standard working hours,” suggest co-directors Jenn Linton and Jaye
Macdonald. “For example, we can also accommodate colour clients early
in the day – our opening time on Wednesdays, Thursdays and Fridays
50
CREATIVE HEAD

is 7am, so clients can squeeze in their colour appointment
before the day begins.”
Speaking of quick fixes, who would have thought that
you could fit highlights into your lunch hour? But with the
likes of Rush Hair offering its Speedy Services – launched
by international colour director Chris Williams and L’Oréal
Professionnel Instant Highlights – or the introduction of
Redken’s Flash Lift Express Blonde service, clients can walk
out of the salon with fresh highlights in under an hour.
Similarly, the advancements in extensions has seen a huge
surge in mini-tapes that instantly add bulk and length. Great
Lengths boasts that its GL Tapes can transform hair in under
an hour, and can also be re-applied up to three times, making
them a tidy investment. These quick-fire services can be an
excellent way to supplement income for salon growth.
“Think of how you can facilitate working clients, too; we
have laptop-friendly positions, free WiFi and USB ports at
every station,” Jenn and Jaye add.
This kind of flexible space concept has been a huge success
for Ricky Walters and his glossy Salon64 in London. With
everything from manicures to Moscow mules on offer, the
salon is designed to be a working hub as much as it is a beauty
hotspot, and has seen busy working women flock through the
doors as a result. Phone charging docks and velvet jewellery
boxes sit under the sleek white styling stations, so you can tap
away at your laptop and not worry about losing the earrings
you’ve removed for your cut and colour.
STRAIGHT TALK
Being up-front about time is a big factor to getting clients to
book in – particularly for walk-in salons. Lloyds Hair Salon
in Waterford, Ireland, have a set ‘last time’ policy: as long
as you arrive before that time, you’ll be seen. Services last
a set length – from a 45-minute cut-and-dry to three hours
for highlights – to help clarify how long clients should block
out in their calendar. It’s a similar story at Chop Chop – an
innovative concept in London that has fixed 20-minute slots
for a set £20 price.
At the end of the day, the most important aspect to sell
is your expertise. Clients don’t just come in for a cut and
colour; they come for your advice on what products will suit
them, insight on the latest techniques, suggestions about
how they can change up their look in a flattering way. Warren
Scarr, managing director at Sally Salon Services, knows
that focusing on the customer experience is the best way to
keep them returning. He says: “For that all-important client
relationship make sure you’re taking the time to really listen
to your customers when they’re in the salon.”
From daily styling and care challenges to finding out what
they want to achieve from the products they use at home,
there are a whole host of things your clients would welcome
your professional advice on. “Clients naturally expect to look
and feel good when they leave the salon, but what breeds
loyalty is the relationship and trust they have in their stylist,”
Warren explains. “By taking the time to properly listen to
their needs, you’ll be better placed to make informed and
invaluable recommendations to them.”
Great Lengths
Before
#HairHacks
After
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#HairHacks
THE
ERS
THESE IN-SALON SERVICES AND RETAIL HEROES WILL KEEP YOU – AND YOUR GUEST – HAPPY BETWEEN SESSIONS.
BE WARNED, THESE MAY INDUCE SPONTANEOUS HUGS FROM THRILLED CLIENTS...
The BaByliss PRO Perfect
Curl MKII creates three
different types of curl at the
push of a button. Feed in
the hair and let the Pro Curl
go to work.
RRP £99
salonsdirect.com
Extend the lifespan of a blow-dry with ghd glide, the brand’s
first hot brush. The ceramic technology heats the brush
evenly while the ioniser helps to eliminate frizz for smooth
and glossy second – or even third – day hair
RRP £125
ghdhair.com
Wash, condition, detangle
and repair, all in one rinseoff
product. Hairstory’s
original New Wash cleans
and conditions hair in one
fell swoop.
RRP £44
hairstory.com
With the latest additions of
Blondage and Graydiant,
there’s something to keep
unwanted undertones at
bay for every shade with
Redken Color Extend.
RRP FROM £16.50
redken.co.uk
Top up a smoothing service
with KeraStraight Protein
Mask. Using a blend of
hydrolysed wheat proteins,
it forms a net to leave hair
shiny, strong and soft.
RRP £26.50
kerastraight.com
For clients with thick hair,
blow-drying can be the
bane of their lives. Speed
things up by as much as
50 per cent with the Cloud
Nine Magical Potion.
RRP £20
cloudninehair.com
With up to six levels of
lift in just 30 minutes,
L’Oréal Professional
Instant Highlights is
perfect for clients
who would love to
go a bit lighter
but simply don’t
have the time to
spare, from subtle
contouring to a
pop of colour.
IN-SALON
SERVICE
lorealprofessionnel.co.uk
These petite tapes from
Great Lengths help
to add volume
and length to
clients. Fitted in
under an hour,
you’ll be amazed
at what you can
do – and each set
can be re-fitted up to
three times, saving clients
time and money in the
long run.
IN-SALON SERVICE
greatlengthshair.co.uk
Multi-task to the max with
Pureology’s clever Colour
Fanatic Spray. One spritz
delivers a whopping 21
benefits to prime, protect
and perfect.
RRP £25.25
pureology.co.uk
For clients who need to
smooth on the move,
the Dafni Allure ceramic
straightening brush is a
cordless option to keep in a
bag/desk for when frizz hits.
RRP £149
dafnihair.com
Neutralise unwanted brassy
tones on blondes between
visits with the Schwarzkopf
Professional BC Bonacure
Excellium Q10+ Pearl
Beautifying Steel Spray.
RRP £14.65
schwarzkopfpro.com
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OPTIMUM
STYLING
TEMPERATURE
NEW
GHD GLIDE
Introducing ghd’s first ever hot brush; to tame and smooth hair quickly and effortlessly.
Available for a limited time only, while stocks last - contact your ghd account manager
today or call 01924 423400 for more information.

Pink jacket by Ashley Isham, leather trousers by Malan Breton, belt by Francesca Marotta, shoes are
stylist’s own. Leather coat by Malan Breton, knitted trousers by Cecile Jeffrey, shoes are stylist’s own.
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Coat by Malan Breton
S O C I A L L Y
AWKWARD
EDITORIAL IN EXECUTION AND EFFORTLESS IN ITS VIBE, ‘AWKWARD/WINTER’ IS A COLLECTION CREATED
BY SHELLEY SUMNER TO BRING CONCEPTUAL HAIR AND FASHION TOGETHER IN HARMONY
PHOTOGRAPHY BY CHRIS BULEZUIK
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Blouse by Amanda Thompson Couture
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Dress by Amanda Thompson Couture, boots are stylist’s own
HAIR Shelley Sumner. STYLING Simon Ekrelius. MAKE-UP Louise Lerego. MODELS Ivy Watson at Models1 and Charlotte Rose at Phoenix Models
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The devil
in Whitechapel
A mix of Victorian values and current consumerism, the Voyeur Kollektive 2019 is a
time-travelling marvel from Jayson Gray – the Karbon Kyd – fusing oily editorial textures
and ‘wiggy’ hair, in distilled and opaque tones of liquorice, chesterfield red and Lady Grey.
“Whitechapel 1890 meets Whitechapel 2019, if you will,” muses the Karbon Kyd…
PHOTOGRAPHY BY REGINALD STEPHEN BROOKER
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HAIR The Karbon Kyd, AKA Jayson Gray. MAKE-UP Jayson Gray.
MODELS Janet Mayer and Ami Benton at J’Adore La Vie Couture Cabaret

Scene
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
Nicole Iroh and
Andrew Barton
THE
master
PLAN
‘AROUND THE WORLD’ was the theme for the annual
Headmasters Awards, celebrating the breadth of talent across
the salon group. The evening kicked off with chairman John
Sanders welcoming the team and giving a dedication to Jim
Nunn, a founding partner of the Headmasters Salon Group,
who passed away after a long illness last year. Creative director
Andrew Barton took the reins for an international-themed hair
show from the Headmasters creative ambassadors, led by Nicole
Iroh. There were braids, bright colours and brilliant styling to
be seen, with influences felt from every corner of the globe.
Reality TV star Rylan brought his trademark charm, presenting
trophies to the teams and individuals who shone the brightest.
And then it was time to take it up a notch – the dancefloor filled
up, the dodgems got going and the fun didn’t stop.
Tim Binnington,
commercial director
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Men’s Image Busiest Colourist Busiest Stylist
Retailer of the Year
Colour Innovation
And the winners are…
Ultimate Image
Joanna Mires and Bart Cacciapaglia, Mayfair
Avant Garde
Pervin Cirakoglu, Mayfair
Men’s Image
George Mapston, Wimbledon Broadway
Colour Innovation
Faye Biscoe and Bart Cacciapaglia, Mayfair
Bring on the Colour
Raquel Echeverría Esparza, Hammersmith
Christine Sanders Future Stars
Beth Wakeling, Guildford
Big 5 Award in conjuction with HSBC
Shepherd’s Bush
Retailer of the Year
Giovanna Cannata, Croydon
Busiest Stylist
Flavio Iacurti, Guildford
Busiest Colourist
Kamil Czywil, Shepherds Bush
Most Charitable Salon
Surbiton
Salon of the Year
Streatham Hill
Ultimate Image
Most Charitable Salon
Big 5 Award
Christine Sanders Future Stars
Avant Garde
Salon of the Year
CREATIVE HEAD 63

Blank
SLATE
THE WHITE SHOW at Central Saint Martins is a rite of
passage for first year BA Fashion students, who get to design
a single look in white that echoes the ‘toile’ created before
a final garment. It’s the first step on the student’s creative
journey… and an opportunity for all 159 of them to debut
concepts to their peers. The show is also working to reduce
waste in fashion by encouraging the young designers to be
resourceful in the construction of their garments, gathering
materials from sustainable sources. The show is organised and
promoted by first year BA Fashion Journalism and BA Fashion
Communication & Promotion students, ensuring collaboration
across college courses to provide vital experience for even more
students. And on hand backstage was L’Oréal Professionnel’s
ID Artists, taking care of styling models based on a look created
and directed by Richard Phillipart.
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Richard Phillipart
CREATIVE HEAD 65

The 2019 @ghdhair @ghdhairpro
Global Education shoot
Styling on the 2019 @ghdhair
@ghdhairpro Education shoot with
the ghd Artistic Team
ghd Queen Maker Tour
London leg done!
My CrazySexyCool show
returned to France!
In the
frame
Session stylist Luke Benson
(@lukebensonhair), ghd
creative artist, snaps away…
@scottsmenswear
campaign, photography
@elliotjameskennedy
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
@britishgirls-magazine
featuring the beautiful
@charlihoward
So happy and proud to have
been signed as one of the
@ghdhair creative artists!
Great couple of days with
@romankemp and the gang
at @capitalofficial
So nice to work with super-talented
fellow ghd creative artist @patrickwilson
@paulsmithdesign campaign
PLAY:SUIT
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Premium Quality
Gently processed, expertly blended,
long lasting, no damage, traceable,
soft Virgin Remy hair
Ethically Sourced
We only source 100% Virgin
Remy hair directly from donations
made to Indian temples
Social Benefits
Indian temples use the proceeds
of the hair sale to support
local charitable causes
Blended by Hand
Our hair extensions are
handmade and expertly blended
strand by strand
Made in Italy
Fully respecting human
rights, local traditions
and ethical values
Beauty and Self-care
Empowering women who dream
of beauty, confidence, health
and integrity
World leading ethical hair extensions
www.greatlengthshair.co.uk