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C O N T E N T S<br />

Ryan Craner<br />

reminds us<br />

to focus on what<br />

matters most pg. 3 pg. 3<br />

Welcome to <strong>2019</strong>, What Matters Most?<br />

by Ryan Craner<br />

Ryan talks of being cautious of fearmongers<br />

and enjoying life<br />

pg. 5<br />

The Surprising Stresses of Retirement<br />

by John Park<br />

John teaches some steps to help work<br />

through the stresses of retirement<br />

pg. 7<br />

Don't Be Normal<br />

by Tom Craner<br />

Tom shares why it is O.K. to not be normal<br />

while saving for retirement<br />

pg. 9<br />

Memories and Meatloaf<br />

by Heather Cunningham<br />

Enjoy one of Heather's recipes as you take a<br />

stroll down memory lane<br />

pg. 10-11<br />

Meet the Team<br />

Introducing the new members of the<br />

office<br />

pg. 3<br />

Welcome to <strong>2019</strong><br />

What Matters Most?<br />

S T R A T E G I C P L A N N I N G G R O U P | 2


Welcome to <strong>2019</strong><br />

What Matters Most?<br />

By Ryan Craner<br />

Taking the client advocate and consumer protection approach, Ryan has always viewed every client as<br />

a long term and very important relationship.<br />

M y, how time flies! As we<br />

imagined <strong>2019</strong> from 30, 40, or 50<br />

years ago we always thought we<br />

would see flying cars! Instead we<br />

have drones that annoy us and<br />

smartphones that rule our lives.<br />

There have been many positive<br />

developments over the past 2 or<br />

3 years. We are very happy with<br />

the economic results we are<br />

seeing, such as unemployment<br />

at long-term lows and GDP<br />

(gross domestic product)<br />

growing again for the first time<br />

in over a decade. Consumer<br />

confidence is at long-term highs,<br />

and something new… wage<br />

growth for the first time in 18<br />

years!<br />

2018 turned out to be a slightly<br />

negative year for the markets, the<br />

S&P 500 and the Dow Jones<br />

Industrial Average were down 4.4%<br />

and 3.5% respectively. This is a mild<br />

downturn as far as negative years<br />

go. When looking only at the 4th<br />

Quarter in 2018 the downturn is<br />

much sharper and of course that is<br />

where the media focused the<br />

attention.<br />

As I mentioned in the Ryan Report/<br />

Market Update dated December<br />

20th, 2018, there is good news in<br />

the small loss in 2018. The good<br />

news is that we have now had our<br />

correction, we have now had our<br />

down year, we have now had our<br />

bear market. Nobody will be able to<br />

make a credible case that we have<br />

gone straight up or have gone too<br />

high for too long. This gives the<br />

market a good reset and makes<br />

new all-time highs in the future<br />

more likely. The down year of 2018<br />

and the sharper loss in the 4th<br />

quarter are normal macro bullmarket<br />

patterns.<br />

This gives the market a good<br />

reset and makes new alltime<br />

highs in the future<br />

more likely.<br />

The markets were clearly reacting to<br />

uncertainty on the trade and tariff<br />

discussions and the seemingly<br />

inflexible and hawkish comments<br />

S T R A T E G I C P L A N N I N G G R O U P |<br />

3


made by Federal Reserve<br />

Chairman, Jerome Powell, during<br />

the 4th quarter 2018. Even with<br />

the markets being anxious about<br />

Federal Reserve policy and trade<br />

relations going forward, this does<br />

not mean we are headed toward a<br />

recession. Jerome Powell and his<br />

hundreds of Ph.D. level economists<br />

certainly don’t see weakness<br />

coming.<br />

“The world is ending, the markets<br />

are crashing, recession is coming,<br />

Buy Our Products!”<br />

As you are certainly aware, I have<br />

warned our clients over and over<br />

to disregard the inflammatory and<br />

inaccurate stories and promotions<br />

from these sources. I would<br />

remind all of you that we have a<br />

long-term and disciplined<br />

investment strategy in place. There<br />

is no reason to obsess and worry<br />

The markets and the<br />

economy will continue to<br />

cycle as always, and our<br />

strategy is in place.<br />

has it been since you have done<br />

either of these things?<br />

Commit to a new exercise activity,<br />

go for a walk, spend more time<br />

with family, review your perfect<br />

calendars and make sure you are<br />

spending your time on the things<br />

that are the most important to<br />

you.<br />

One theme that I noticed in the<br />

media reporting about the stock<br />

markets in the fourth quarter is<br />

this wild and unfounded<br />

catastrophic atmosphere. The<br />

typical culprits were at work. The<br />

news media, the dark apocalypse<br />

gurus, the gold/precious metal<br />

promoters, and the fixed annuity/<br />

life insurance industry were all<br />

out there signaling catastrophe!<br />

one quarter to the next about the<br />

markets and the economy.<br />

It can be hard to ignore these<br />

fear-mongers because the media,<br />

and other dubious sources, can be<br />

loud and incessant with their<br />

“worry about this” marketing. I<br />

advise each of you to limit your<br />

media and social media intake<br />

and activity. Get back to basics.<br />

Do crossword puzzles or build<br />

actual jigsaw puzzles, how long<br />

The markets and the economy will<br />

continue to cycle as always, and<br />

our strategy is in place. Make<br />

sure you are focusing on what<br />

matters most in this new year!<br />

Enjoy your lives, enjoy the good<br />

things in life in <strong>2019</strong>.<br />

As always, it is a pleasure to<br />

advise you!<br />

S T R A T E G I C P L A N N I N G G R O U P | 4


The Surprising Stresses of<br />

Retirement<br />

By John Park<br />

From investments to complicated retirement strategies, he works to educate and advise his<br />

clients on making smart financial decisions.<br />

We have recently had severa l<br />

clients retire. One of the<br />

fascinating aspects of this job is<br />

seeing how various people react<br />

to retirement. I used to be<br />

ignorant in assuming everyone<br />

would be excited about<br />

retirement. As far as I am<br />

concerned, although I absolutely<br />

love what I do, I cannot wait to<br />

have more time to pursue<br />

hobbies and interests, that is<br />

one way I view my own future<br />

retirement.<br />

However, many times, as we<br />

have recently seen, some clients<br />

dread retirement. Perhaps if you<br />

are reading this, I am talking<br />

about you specifically. You might<br />

be one of the clients I am<br />

thinking of. You know who you<br />

are, or if it is your spouse I am<br />

talking about. Well, why are<br />

some clients dreading<br />

retirement? Is it a money issue?<br />

The people I am talking about are<br />

not worried about money, or at<br />

least should not be. No, it is<br />

something deeper than money. So<br />

what is it?<br />

I believe some people dread<br />

retirement because it is new and<br />

unfamiliar. We are all creatures of<br />

habit. These clients I am talking<br />

about are hard workers. Their work<br />

ethic and reliability are second to<br />

none. They have spent decades<br />

going to work on a set schedule. It<br />

has been a means of providing for<br />

their families. Work has given them<br />

purpose. It almost defines them, or<br />

at least a large part of them.<br />

Do not let fear and stress<br />

motivate you. Not when it<br />

comes between you and<br />

the prospect of a happy<br />

and fulfilled retirement.<br />

It is important to not take it for<br />

granted that leaving a job, whether<br />

due to termination, quitting, or<br />

retirement, is a major life event.<br />

Therefore, even under the best<br />

circumstances it can cause a lot of<br />

stress.<br />

To those clients who have recently<br />

retired or can and do not, please,<br />

pay attention. Do not let fear and<br />

stress motivate you. Not when it<br />

comes between you and the<br />

prospect of a happy and fulfilled<br />

retirement.<br />

If you are ready to retire or have<br />

retired and are stressed or<br />

depressed, please stop and take<br />

inventory of your emotions. I would<br />

like you to consider your situation<br />

as though it is not you. Pretend you<br />

are someone different and you are<br />

a good friend of this person who is<br />

stressed about retirement. What<br />

would you tell them? Would you<br />

add to their fear? Would you upset<br />

them even more? No, of coursenot.<br />

Would you not offer help and<br />

support? First, you would take their<br />

concerns seriously. You would ask<br />

questions and find out the details,<br />

that way you might provide positive<br />

and meaningful guidance.<br />

Would you want this good friend of<br />

yours to dwell in despair? No. You<br />

would want them to be happy and<br />

healthy. You obviously care about<br />

this individual; after all, you are<br />

their good friend. After an extensive<br />

conversation, you might say to<br />

yourself, I mean your friend, that<br />

they need to let go of the fear and<br />

anxiety. If a professional has<br />

verified that finances are in order,<br />

they ought to enjoy retirement.<br />

They have literally earned it.<br />

Fast forward three months. You,<br />

our client, have taken the<br />

retirement you so deserved. But<br />

there is a problem. You are<br />

depressed. You report back at our<br />

next meeting that you are not<br />

enjoying yourself. Or what is more<br />

common, your spouse reports back<br />

you are not enjoying yourself.<br />

S T R A T E G I C P L A N N I N G G R O U P | 5


Perhaps your pre-retirement<br />

anxiety and stress followed you.<br />

Your spouse reports you are not<br />

active, energetic, and happy. They<br />

say you seem depressed. Now we<br />

have got a problem.<br />

Let me be clear, if you are idle long<br />

term in retirement and depressed,<br />

you will die. I am not trying to be<br />

dramatic. That is just the reality of<br />

it.<br />

Find a way to be happy and<br />

fulfilled. Start small. .. Start<br />

with a desire to be happier.<br />

When I hear a client is finding<br />

themselves in this situation, I get<br />

upset and worried. I am fearful for<br />

my client’s life. I am fearing for my<br />

client’s wellbeing; after all, they are<br />

a friend. I want the best for you. I<br />

want you to live a long and happy<br />

life. I will therefore tear down<br />

anything in the way of that. It<br />

would be so nice to take a direct<br />

drill sergeant approach and yell at<br />

you to motivate and move you. We<br />

all know that would not work. It is<br />

not my style anyways.<br />

Rather, I will implore you. Find a<br />

way to be happy and fulfilled. Start<br />

small. It is not simply a switch that<br />

can be flipped. Start with a desire to<br />

be happier. If you are full of stress<br />

and not enjoying life, you need to<br />

have hope that things can change<br />

or at least you need to want to<br />

have hope.<br />

Next, let's wake up at a specific<br />

time. Remember when you were<br />

employed? Could you sit in bed or<br />

on the couch because you did not<br />

feel well? Nope. You went to work<br />

every morning regardless of how<br />

you felt. It was important that you<br />

were at work, people and a<br />

company were relying on you. That<br />

gave you purpose. Again, get up at<br />

a specific time. Sorry if you do not<br />

want to, too bad. Get up and get<br />

ready. After you have eaten<br />

something for breakfast, let’s setup<br />

a goal of one task you will<br />

accomplish. Do you need to fix the<br />

railing, plant something in the<br />

garden, or fix the project car in<br />

your garage? Whatever it is, put it<br />

on the agenda and do it. Just like<br />

when you were employed, this task<br />

is demanded of you. It is not<br />

optional. The completion of that<br />

task is relying on you. This gives<br />

you even more purpose now. Now<br />

you are a handyman, gardener, or<br />

mechanic.<br />

While you are fixing or completing<br />

that day’s agenda item, do not be<br />

afraid of distractions. Maybe you<br />

see a light bulb that needs<br />

replacing, take care of it, and return<br />

to your original task. Remember<br />

when you were constantly<br />

bombarded at work with<br />

interruptions and distractions?<br />

Guess what, those little<br />

annoyances happened because you<br />

were important and were needed.<br />

Now around the house, you are<br />

again presented with interruptions<br />

or distractions which need<br />

attention. You need to address<br />

them because you are important<br />

and serve a purpose.<br />

Zoom out a little and not focus on<br />

just one day. Our perfect calendar<br />

process talks about planning your<br />

week, month, and year with<br />

agenda items that you want to do.<br />

Maybe it is not all vacations and<br />

celebrations. Maybe it is quiet time.<br />

Plan activities of all kinds. Whether<br />

fun or lame, big or small, plan<br />

activities for yourself. Now you<br />

have more importance and<br />

purpose.<br />

As you build upon this, you will rise<br />

from depression. We need to enjoy<br />

life. There is nothing selfish about<br />

that sentence. It is completely<br />

selfless. If you enjoy life, you will<br />

be happy, positive, and a good<br />

influence. Those traits will cause<br />

you to bless the lives of your family<br />

and friends. By taking care of<br />

yourself and being healthy and<br />

happy, you will be able to care for<br />

and help others around you.<br />

I hope this article has not applied<br />

to you personally but if you are<br />

one of the clients I am thinking of,<br />

please talk to us more if you are<br />

not enjoying retirement. We are<br />

here for you. After-all, if you do not<br />

change and shape up, I might<br />

eventually approach this subject<br />

like a drill sergeant.<br />

"You are never<br />

too old to set<br />

another goal<br />

or to dream a<br />

new dream."<br />

C.S. Lewis<br />

S T R A T E G I C P L A N N I N G G R O U P | 6


Don't Be Normal<br />

By Tom Craner<br />

With client relations and customer service experience going back nearly a decade, Tom has a proven<br />

track record of genuine care for our clients.<br />

John works at a factory for a large<br />

company. His company offers a<br />

401k to their employees along with<br />

a 3% match. John is 40 and has<br />

always spent his whole paycheck<br />

on bills, rent, and extracurricular<br />

expenses. He begins to think about<br />

retirement and starts asking his coworkers<br />

about the 401k.<br />

Do you think saving for<br />

retirement is important?<br />

and temporarily conscientious<br />

coworker were to ask him about<br />

the company 401k in the future,<br />

then he may give them the same<br />

rationalizations and thereby<br />

pressure them to kick the can<br />

down the road as well.<br />

If you are reading this, you may<br />

have gone through this very same<br />

mental process or know someone<br />

who has. It is completely normal<br />

for people to prefer spending your<br />

money today over spending it<br />

decades from now.<br />

R ecently, on our Facebook<br />

page, we asked the question ‘Do<br />

you think saving for retirement is<br />

important?’. Based on our<br />

responses the answer was a<br />

resounding ‘yes.’ The harder<br />

question to answer is why then,<br />

according to the most recent data,<br />

are anywhere from 75-80% of<br />

people between ages 40 and 60<br />

totally unprepared for retirement?<br />

I believe the answer, while<br />

complex, can be largely attributed<br />

to two well-documented<br />

phenomena in psychology;<br />

unspoken peer pressure and<br />

rationalization. I know for most of<br />

us, discussions of peer pressure<br />

and rationalization don’t usually<br />

fall into the category of<br />

“retirement savings” and more<br />

often fall into the category of<br />

“what to talk to your teenager<br />

about”, but let’s look at an<br />

example:<br />

Most of his co-workers tell him<br />

that, while they have often wanted<br />

to begin saving for retirement, they<br />

haven’t gotten around to it yet.<br />

They will often say something like “I<br />

have enough time in the future” or<br />

“I can’t afford to begin saving until I<br />

am out of debt or get a<br />

raise.” (rationalization). John looks<br />

around after asking all his work<br />

friends and realizes that the vast<br />

majority of them are not saving,<br />

have not saved, and don’t intend to<br />

begin saving in the near future.<br />

Therefore, it seems perfectly<br />

reasonable to John if he were to<br />

not worry about it, at least for now<br />

(peer pressure). If any curious<br />

Saving things for later is a learned<br />

and developed behavior. The<br />

propensity for immediate<br />

gratification was studied in a series<br />

of experiments during the 60’s and<br />

70’s called the Marshmallow Test.<br />

In this experiment a child is given a<br />

marshmallow and told that they<br />

can eat it now or wait 15 minutes<br />

and receive a second marshmallow.<br />

S T R A T E G I C P L A N N I N G G R O U P | 7


Certainly, if the children waited<br />

the extra time they would double<br />

their bounty; but studies have<br />

shown that over half of the<br />

children won’t wait to scarf it<br />

down. Later renditions of the<br />

Marshmallow Test show that,<br />

when placed in a group, an even<br />

higher number of children will<br />

indulge immediately. Kids are a<br />

great barometer of human<br />

nature, and this experiment<br />

shows us just how wired we are<br />

to try to fit in with our peers.<br />

Following the crowd is<br />

normal behavior, but the<br />

crowd does not always<br />

enact good behavior.<br />

People want to be normal and<br />

being normal is often good.<br />

Something generally becomes the<br />

norm because it benefits people. It<br />

is normal to shower and brush<br />

your teeth. It is normal to sleep,<br />

normal to work, and normal to<br />

have dinner in good company.<br />

There are many beneficial things<br />

that are normal behaviors. This is<br />

why when we first learn to drive a<br />

car, we do not start with our hands<br />

on the pedals while steering with<br />

our feet... normally.<br />

On the other hand though, there<br />

are many normal things we do that<br />

are destructive. Normally, we eat<br />

too much sugar, watch too much<br />

TV, and don’t exercise<br />

nearly enough. It is a pitfall of<br />

human nature. Following the<br />

crowd is normal behavior but the<br />

crowd does not always enact good<br />

behavior. Doing the normal thing is<br />

not the same as doing the right<br />

thing, nor is it always beneficial.<br />

If you want to live a dream life in<br />

retirement and you want to quit<br />

working one day and have time to<br />

golf, crochet, read, camp, travel or<br />

just do nothing at all; if you truly<br />

want to live your perfect calendar<br />

then when it comes to saving and<br />

planning for your retirement, don’t<br />

be normal.<br />

S T R A T E G I C P L A N N I N G G R O U P | 8


Memories and Meatloaf<br />

By Heather Cunningham<br />

Childhood memories consist of<br />

many things and for every<br />

individual those memories can be<br />

very different from one another.<br />

Throwing a ball back and forth with<br />

your father, reading books with<br />

your mother, riding bikes well past<br />

dark, and for some, fishing in an old<br />

rickety boat at 4:00am with<br />

grandpa are such memories that<br />

bring so much joy.<br />

Mother's home-cooked meals are<br />

most likely high on the list in our<br />

memory bank. Coming home from<br />

playing and experiencing the aroma<br />

that filled the house brought on a<br />

sudden need for delicious food to<br />

quiet the battle going on in your<br />

stomach.<br />

What are some of those meals for<br />

you? Meatloaf, lasagna, and<br />

homemade bread were certainly<br />

some of the staples in homes long<br />

ago. For some families, they still are.<br />

We have grown and now have<br />

children and grandchildren of our<br />

own, we have the privilege of<br />

sharing such memories with them.<br />

Now is as good a time as any to pull<br />

out those recipes, dust them off,<br />

and watch the joy that each of us<br />

experienced in our younger years.<br />

Ingredients<br />

Mini Meatloaves<br />

1 egg(lightly whisked)<br />

1 tsp salt<br />

3/4 c milk<br />

1 lb ground beef<br />

1 c shredded cheddar cheese<br />

2/3 c ketchup<br />

1/2 c (heaping) potato flakes<br />

1/4 c packed brown sugar 1<br />

Directions<br />

1/2 tsp prepared mustard<br />

-Preheat oven to 350 degree f.<br />

-In a large bowl, combine whisked egg, milk, shredded cheddar cheese, potato flakes, and salt.<br />

-Add the ground beef, mix well. Form this mixture into eight miniature loaves. Place them in a lightly greased 9x13 dish.<br />

-In a separate smaller bowl, combine the ketchup, brown sugar, and mustard. Mix well and spread over each meatloaf.<br />

-Bake, uncovered, 350 degrees f for 45 minutes.<br />

*Fun to make in a cupcake pan. For more flavor, add Worcestershire sauce, garlic powder, and onion powder to taste.<br />

S T R A T E G I C P L A N N I N G G R O U P | 9


MEET THE TEAM<br />

The people of Strategic Planning Group work closely as a team to foster an unambiguous and<br />

clear path forward. Our team is integral to ensuring that our principles towards investment<br />

planning and management of your estate are effectively implemented.You can trust that the<br />

combined decades of experience shared by our advisors will always be utilized by our staff to<br />

ensure success in your Strategic Plan.<br />

R Y A N C R A N E R<br />

President & CEO<br />

Ryan founded Strategic Planning Group to help consumers<br />

avoid piecemeal planning and simply buying products and<br />

instead create an all-inclusive written Strategic Plan. A<br />

Strategic Plan is to your financial life what a blueprint is to<br />

building a home. This custom approach which began as a<br />

simple idea has grown Strategic Planning Group into a trusted<br />

and established firm.<br />

JOHN PARK TOM CRANER JACKIE O'SHEA<br />

Wealth Management Advisor Account Trading and Operations Client Services<br />

S T R A T E G I C P L A N N I N G G R O U P | 10


JENA OLNEY ADRIENNE PRINCE HEATHER CUNNINGHAM<br />

Client Services Client Services Client Services<br />

"Your<br />

retirement, like<br />

a song, should<br />

be a unified and<br />

harmonious<br />

composition."<br />

S T R A T E G I C P L A N N I N G G R O U P | 11


190 South Main Street<br />

Bountiful, UT 84010<br />

(801)627-2200<br />

Retirement Planning Specialists<br />

Now Located on Historic Main Street in Bountiful<br />

Advisory services are offered through Strategic Planning Group, a Registered Investment Advisor with the SEC. Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC.

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