Boxoffice - February 2019
The Official Magazine of the National Association of Theatre Owners
The Official Magazine of the National Association of Theatre Owners
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FEBRUARY <strong>2019</strong><br />
INCORPORATING<br />
NICK FROST, LENA HEADEY,<br />
FLORENCE PUGH, DWAYNE JOHNSON,<br />
AND JACK LOWDEN STAR IN<br />
FIGHTING WITH MY FAMILY<br />
EXPAT<br />
EXHIBITOR<br />
CINEPAX CEO MARIAM EL BACHA<br />
AND HER GLOBAL CINEMA JOURNEY<br />
EXCALIBUR!<br />
DIRECTOR JOE CORNISH’S<br />
THE KID WHO WOULD BE KING<br />
MOVIE<br />
MOMENTS<br />
THE EXHIBITORS HAVE THEIR SAY<br />
ABOUT THE BEST OF 2018<br />
MAIN EVENT<br />
DIRECTOR STEPHEN MERCHANT<br />
ENTERS THE SQUARED CIRCLE WITH<br />
FIGHTING WITH MY FAMILY<br />
The Official Magazine of the National Association of Theatre Owners
<strong>2019</strong> VOL. 155 NO. 2<br />
EXPAT EXHIBITOR 32<br />
CINEPAX CEO MARIAM EL BACHA ON HER<br />
GLOBAL CINEMA JOURNEY<br />
GIANTS OF EXHIBITION 34<br />
PRESENTING THE TOP 50 NORTH AMERICAN CIRCUITS<br />
GIANTS OF PREMIUM LARGE FORMAT 52<br />
EXHIBITORS INVESTING IN PLF SCREENS AS<br />
A TOP-OF-THE-RANGE PREMIUM FORMAT<br />
EXCALIBUR! 60<br />
JOE CORNISH RETURNS TO THE BIG SCREEN<br />
WITH THE KID WHO WOULD BE KING<br />
TWO YEARS & COUNTING 66<br />
LAKOTA DRAMA NEITHER WOLF NOR BEAR<br />
ATTRACTS A SMALL-TOWN FOLLOWING<br />
<strong>2019</strong> BREAKOUTS 78<br />
10 TITLES WITH THE POTENTIAL TO MAKE<br />
A BIG IMPACT THIS YEAR<br />
THE CONTENDERS 80<br />
BOXOFICE AND FILM JOURNAL INTERNATIONAL<br />
LOOK BACK AT THE BEST FILMS OF 2018<br />
THE EXHIBITORS HAVE THEIR SAY 86<br />
INDUSTRY EXECUTIVES SHARE THEIR MOST<br />
MEMORABLE MOVIEGOING MOMENTS<br />
TIMECODE COUNTDOWN TO CELEBRATION: PART 2<br />
AS WE APPROACH OUR 100TH ANNIVERSARY WE DIG DEEP INTO THE<br />
ARCHIVES. THIS MONTH: THE BOXOFFICE BLUE RIBBON AWARD<br />
COVER STORY by Rebecca Pahle<br />
MAIN EVENT STEPHEN MERCHANT STEPS INTO<br />
THE RING WITH FIGHTING WITH MY FAMILY<br />
5 HELLO<br />
6 TRADE TALK<br />
18 EXECUTIVE SUITE<br />
22 CHARITY SPOTLIGHT<br />
28 INDIE FOCUS brought to you by Spotlight Cinema Networks<br />
92 ASK THE AUDIENCE<br />
96 EVENT CINEMA<br />
98 INVESTOR RELATIONS<br />
100 SOCIAL MEDIA<br />
102 TECHNOLOGY<br />
104 EVENT CALENDAR<br />
106 ON SCREEN<br />
120 BOOKING GUIDE<br />
128 MARKETPLACE<br />
<strong>Boxoffice</strong> Magazine has served as the official publication of the National Association of<br />
Theatre Owners (NATO) since 2007. As part of this partnership, <strong>Boxoffice</strong> is proud to feature<br />
exclusive columns from NATO while retaining full editorial freedom throughout its pages. As<br />
such, the views expressed in <strong>Boxoffice</strong>, except for columns signed by NATO executives, neither<br />
reflect a stance nor endorsement from the National Association of Theatre Owners.<br />
4 BOXOFFICE ® FEBRUARY <strong>2019</strong>
hello.<br />
>> Movie theater owners and executives love films as much as their customers, and not<br />
just because presenting motion pictures is their livelihood. For this second issue of the<br />
New Year, <strong>Boxoffice</strong> asked exhibitors to select their favorite movie moments of 2018,<br />
and we were delighted by the responses: passionate, insightful, and appreciative of both<br />
the wonders of studio blockbusters and the surprising discoveries of the indie world. We<br />
thank all the participants for what we hope will be an annual tradition.<br />
Exhibitors also know that in this era of fierce competition for their guests’ entertainment<br />
dollars, they need to keep enhancing the theatrical experience. Our annual Giants of Exhibition<br />
survey of the top 50 North American theater circuits not only provides valuable<br />
data on screen counts, but insights into what the leading chains have accomplished in<br />
the past year and the innovations and improvements that lie ahead.<br />
Delivering<br />
innovative<br />
insurance products<br />
for the cinema<br />
exhibition industry<br />
INSURANCE COVERAGE<br />
C O M P A N I E S<br />
P R I C E<br />
Speaking of what lies ahead, you’ll be excited by our forecast of the 10 most promising<br />
studio pictures of <strong>2019</strong>. With two new Marvel adventures in the first half of the year,<br />
sequels to two of the most popular animated films ever, live-action versions of two more<br />
beloved Disney classics, new Star Wars and Spider-Man episodes, and much more, will<br />
this year be another record breaker?<br />
Our merger with Film Journal International augurs exciting changes at <strong>Boxoffice</strong><br />
over the coming year, including more conversations with top filmmakers. Both FJI and<br />
<strong>Boxoffice</strong> had the privilege of talking with many of this season’s big award contenders,<br />
and in this issue we’ve assembled a compilation of their insights into what it takes to<br />
create a movie for the ages.<br />
We’re also excited about our ongoing collaboration with <strong>Boxoffice</strong> France. This edition<br />
includes an exclusive interview by our France-based colleague Ayşegül Algan with<br />
Mariam El Bacha, CEO of Cinepax, the top cinema circuit in Pakistan. El Bacha has<br />
had a remarkable, globe-spanning career, having worked in the UK, Australia, Vietnam,<br />
and Malaysia. And now she’s leading a 45-screen chain in a fascinating, growing market,<br />
with plans for 100 new screens in the next five years.<br />
We hope you enjoy this month’s celebration of a landmark 2018 and exhibition’s<br />
robust future.<br />
Daniel Loria, Editorial Director<br />
daniel@boxoffice.com<br />
Kevin Lally, Executive Editor<br />
kevin@boxoffice.com<br />
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FEBRUARY <strong>2019</strong> BOXOFFICE ® 5
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BOXOFFICE ® (ISSN 0006-8527), Volume 155, Number 2, <strong>February</strong><br />
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INDUSTRY NEWS FROM AROUND THE GLOBE<br />
BROOKLYN’S NITEHAWK<br />
CINEMAS FEATURE CHRISTIE<br />
PROJECTORS<br />
>> Christie’s xenon projectors were<br />
chosen to illuminate the completely redesigned<br />
and refurbished Pavilion Theatre,<br />
now named Nitehawk Prospect Park, in<br />
Brooklyn, New York. The new cinema<br />
complex has seven separate theaters that<br />
can accommodate a total of 650 patrons,<br />
with the two larger theaters equipped with<br />
Christie CP2220 DLP projectors and the<br />
five smaller theaters’ screens lit by Christie<br />
CP2215 projectors.<br />
Digital Media Systems Inc., a Christie<br />
business partner, was awarded the<br />
total audiovisual design and installation<br />
phase for the new complex as part of the<br />
redesign and refurbishment of one of New<br />
York’s legacy movie theaters.<br />
“Nitehawk put a great<br />
deal of trust in us to<br />
ensure the highest-quality<br />
cinema experience for<br />
their patrons,” said Gregg<br />
Paliotta, president of<br />
Digital Media Systems.<br />
“To meet the exacting<br />
technology requirements<br />
throughout this worldclass<br />
facility, as well as<br />
providing unmatched performance<br />
and continuous<br />
operation, the only choice<br />
was the Christie solution.”<br />
Nitehawk Prospect Park was originally<br />
known as Sanders Theatre and most<br />
recently as The Pavilion; the building<br />
dates back to 1928. “With this exquisite<br />
restoration, Nitehawk Cinema is<br />
thrilled to continue the long tradition of<br />
being an entertainment destination in<br />
Brooklyn by outfitting Nitehawk Prospect<br />
Park with the best digital cinema<br />
projection technology available from<br />
Christie,” said Matthew Viragh, founder<br />
of Nitehawk Cinemas.<br />
Technical Director Max Cavanaugh<br />
noted that “we consistently receive feedback<br />
from filmmakers about how amazing<br />
their films look on-screen. Christie’s rich<br />
history of consistency, dependability, and<br />
technical reliability made them our obvious<br />
choice to transform an outdated system at<br />
Nitehawk Prospect Park into a state-of-theart,<br />
seven-screen digital multiplex.”<br />
ANDREAS PELTRET<br />
JOINS ECLAIR<br />
>> Eclair, the content services company,<br />
has announced the appointment<br />
of Andreas Peltret (pictured) as its new<br />
country manager for Germany. He is<br />
responsible for managing<br />
Eclair’s content services<br />
in Germany, including<br />
theatrical delivery, digital<br />
distribution, preservation,<br />
postproduction, and<br />
restoration, as well as versioning<br />
and accessibility<br />
through the Berlin-based<br />
Eclair Studios and Studio<br />
7 Synchron und Untertitel<br />
in Karlsruhe, and<br />
exhibitor services with<br />
Cine-Logistics. Peltret<br />
reports directly to Eclair<br />
Senior Vice President Pascal Mogavero.<br />
Peltret started his career in the entertainment<br />
and gaming industry in 2003<br />
as co-founder of German online game<br />
magazine GameVision GbR. In 2008,<br />
he joined Gameforge AG, one of the<br />
first free-to-play online game platforms<br />
in Europe, where he successively held<br />
6 BOXOFFICE ® FEBRUARY <strong>2019</strong>
the roles of director of sales and partnerships and<br />
director of business development. He then moved<br />
into digital marketing and integrated advertising<br />
campaigns for the gaming industry in 2013, first<br />
for Crobo before being named chief commercial<br />
officer at European Games Group AG in 2014.<br />
Prior to joining Eclair, Peltret was most recently<br />
international business development director for<br />
cross-media marketing agency DCMN GmbH.<br />
“Andreas’s expertise in digital and high-end<br />
technologies and his passion for growth strategy<br />
and leadership will be a tremendous asset in increasing<br />
business momentum across the board for our<br />
wide range of services in Germany,” said Mogavero.<br />
Peltret’s appointment follows the departure of<br />
Michael Krauth, who recently left his executive<br />
functions by mutual agreement to pursue his own<br />
projects. Krauth joined Ymagis Group in 2009<br />
to create and oversee the development of Eclair’s<br />
activities in Germany. “We’d like to thank Michael<br />
Krauth for his years of rich collaboration and wish<br />
him all the best in his new professional endeavors,”<br />
said Jean Mizrahi, chairman and chief executive<br />
officer of Ymagis Group.<br />
THAI EXHIBITOR LAUNCHES ‘SUPER APP’<br />
>> Bangkok-based Major Cineplex Group says<br />
its <strong>2019</strong> marketing plan will fully focus on mobile<br />
marketing in order to serve the needs and lifestyles<br />
of its customers in the information age. As a result,<br />
it recently announced the development of its new<br />
“Super APP” application, which uses artificial<br />
intelligence to improve the moviegoing experience.<br />
Super APP follows on the success of Major<br />
Cineplex’s Major Movie Plus application, which<br />
has been ranked by Appsynth as the Thai entertainment<br />
app with the most downloads in the last<br />
decade. According to a company statement, Major<br />
Cineplex Group is confident that the new application<br />
will increase and expand the number of online<br />
bookings as well as its customer base.<br />
Super APP was developed with MTEL, the Hong<br />
Kong digital solutions provider. It connects services<br />
such as movie information searches and ticket booking.<br />
In addition, it offers games, promotions, and<br />
special offers, including membership rewards. Super<br />
APP is also equipped with an AI/ML system, which<br />
is able to determine customers’ favorite movies and<br />
trailers and provide smarter suggestions.<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 7
TRADE TALK<br />
SHOWCASE<br />
CINEMAS<br />
ANNOUNCES<br />
STARPASS LOYALTY<br />
PROGRAM<br />
>> Showcase Cinemas<br />
has announced the launch<br />
of the new Starpass loyalty<br />
program. Free to use,<br />
Starpass enables guests to<br />
earn a 10 percent reward<br />
for virtually every dollar<br />
spent, with no blackout<br />
dates, and flexible options<br />
to redeem reward value for<br />
myriad purchases including<br />
tickets, concessions,<br />
and at-cinema restaurants and in-seat dining.<br />
The simplified loyalty program empowers<br />
members to choose how to spend their rewards and<br />
allows redemption through ShowcaseCinemas.com<br />
and the Showcase Cinemas app. Furthermore, as<br />
part of the program members can make purchases<br />
with cash and the rewards value earned with their<br />
Starpass membership. Showcase Cinemas will also<br />
offer special promotions through the program like a<br />
20 percent reward boost for certain events or films,<br />
increased member discounts on bargain days, free<br />
large popcorn and soda refills, and seasonal promotions.<br />
And for the first time ever, Starpass will be<br />
available for use at the Showcase SuperLux location<br />
in Chestnut Hill, Massachusetts.<br />
“We are excited to start the new year by unveiling<br />
a more flexible Starpass loyalty program to our<br />
customers,” said Mark Malinowski, vice president<br />
of marketing for Showcase Cinemas. “The new<br />
Starpass program empowers our members to<br />
choose their rewards and redeem them how and<br />
when they want. Even better, seeing more movies<br />
means earning more rewards!”<br />
FATHOM NAMES GOLDMAN VP,<br />
PROGRAMMING<br />
>> Event cinema distributor Fathom Events has<br />
appointed Andrew Goldman as vice president of<br />
programming.<br />
Based in New York, Goldman will help Fathom<br />
grow its cable, broadcast, Broadway, and other verticals<br />
to acquire high-value content that has broad<br />
audience appeal.<br />
Prior to joining Fathom Events, Goldman was<br />
SVP/head of programming at OWNZONES<br />
Entertainment Technologies, a global provider of<br />
technology and media solutions for the motion<br />
picture, television, and digital-content-creation industries.<br />
Earlier in his career, he was VP of program<br />
strategy and planning for HBO/Cinemax and was<br />
instrumental in the launches of HBO Now, HBO<br />
Go, Max Go, and Video on Demand.<br />
“We are thrilled to continue growing our programming<br />
team with the addition of Andrew,” said<br />
Nancy Silverstone, Fathom Events VP of programming.<br />
“His expertise and experience will help Fathom<br />
further our goal of distributing the best content<br />
in the event cinema industry.”<br />
“I am very excited to join the team at Fathom<br />
Events as we bring exciting, top-notch entertainment<br />
to theaters that appeals to both broad and<br />
specialty audiences,” said Goldman.<br />
DENISE DE ZUTTER RECEIVES<br />
NAC AWARD<br />
>> The National Association of Concessionaires<br />
(NAC) announced that Denise de Zutter, vice<br />
president, procurement and logistics, for AMC<br />
Theatres, has been selected as the <strong>2019</strong> Bert Nathan<br />
Memorial Award honoree. The Bert Nathan Memorial<br />
Award is given by NAC each year to recognize<br />
leadership and significant accomplishments in the<br />
theater concessions industry.<br />
The award is named after the late Bert Nathan,<br />
a past president of the association and a leader in<br />
the industry. De Zutter will be presented with the<br />
award during CinemaCon at the NAC Bert Nathan<br />
Reception scheduled for Monday, April 1, at<br />
Caesars Palace in Las Vegas. The recipient is chosen<br />
by vote of the majority of previous Bert Nathan<br />
Award recipients.<br />
CIELO AND SAGAOLOGY PLAN<br />
CHINESE EXPANSION<br />
>> Cielo Cinema has formed a strategic partnership<br />
with Sagaology Beijing Limited to provide<br />
access to Cielo Cinema, the IoT and M2M device<br />
monitoring platform, to expand Cielo Cinema’s<br />
products in the Chinese exhibitor market.<br />
Sagaology will provide sales, on-boarding,<br />
training, and technical support for Cielo Cinema<br />
products in China. Sagaology is a technology<br />
company that helps exhibitors in the areas of cinema<br />
projection, operational efficiencies, and overall<br />
sound processes.<br />
8 BOXOFFICE ® FEBRUARY <strong>2019</strong>
Lance Gil of Cielo said, “Sagaology is a great<br />
local partner for us in China. Their core business<br />
model aligns perfectly with what Cielo Cinema has<br />
to offer exhibitors. Our platform is all about refining<br />
processes and providing operational efficiencies<br />
that in turn provide massive cost savings to Cielo<br />
users, which is synergistic with what Sagaology<br />
offers their exhibitors.”<br />
Wen Chen of Sagaology said, “The Cielo<br />
Cinema offering will fill the void in the Chinese<br />
market in terms of an enterprise offering for IoT<br />
and M2M device monitoring. We at Sagaology are<br />
excited to be offering this disruptive technology<br />
to our existing and new potential exhibitors in the<br />
Chinese market.”<br />
IPIC ANNOUNCES NEW MEMBERSHIP<br />
REWARDS PROGRAM<br />
>> iPic Entertainment Inc., creators of iPic<br />
luxury theater-and-restaurant destinations, has a<br />
new Access Membership Rewards program with<br />
new benefits.<br />
Until March 1, for $29/year, iPic Access Gold<br />
members can achieve maximum savings with every<br />
visit to iPic’s theater-and-restaurant destinations.<br />
Benefits include 10 percent off all food and beverage*<br />
purchases at theaters and iPic-owned restaurant<br />
brands—Tanzy, City Perch Kitchen + Bar, The Tuck<br />
Room and The Tuck Room Tavern—and up to 40<br />
percent off ticket prices and one free birthday gift<br />
ticket, a $25 value. On March 1 the annual membership<br />
rate will be increased to $45.<br />
Access Gold members will also receive priority<br />
ticket access to new film releases and will earn<br />
points with each dollar spent within the iPic<br />
luxury circuit.<br />
The new Access Membership Rewards program<br />
presents four membership levels: Access Silver,<br />
which is complimentary with sign-up; Access Gold,<br />
priced at $29 annually; and two earned levels, Access<br />
Platinum, and Access Platinum Elite. Full benefit<br />
details can be viewed at www.iPic.com/Access.<br />
As part of the circuit-wide launch, nonmembers<br />
and current iPic Access Silver members may<br />
sign up for Access Gold membership perks at no<br />
additional cost until March 1, <strong>2019</strong>.<br />
*Not offered on alcoholic beverages in theater/restaurant locations<br />
in Texas and Illinois<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 9
TRADE TALK<br />
B&B THEATRES TO SELL SONIC<br />
EQUIPMENT COMPANY<br />
>> In a deal several months in the making, B&B<br />
Theatres President Bob Bagby (above) has sold all<br />
ownership stock in Sonic Equipment Company,<br />
which his family has owned since 1965, as well as<br />
its companion business Kneisley Manufacturing.<br />
Sonic Equipment Company sells, installs, and<br />
services cinema equipment, providing services to<br />
major chains and independent exhibitors on over<br />
1,200 screens in 35 states. Kneisley Manufacturing<br />
produces projector pedestals, self-service<br />
candy racks, and other cinema hardware.<br />
Bagby was approached in early 2018 by an<br />
investment group led by industry colleagues<br />
Stan Hays, Mike Clement, and Keith Watanabe.<br />
As the conversations progressed, it became clear<br />
that the change in ownership would open doors<br />
for the service company, due to the investment<br />
group’s contacts in the marketplace. The investment<br />
group plans to add several hundred new<br />
screens to Sonic in the coming months and also<br />
add additional items for Kneisley to manufacture.<br />
Stan Hays is the new president of Sonic<br />
and Kneisley.<br />
The deal stipulates that Sonic remain headquartered<br />
in Iola, Kansas, for a number of years,<br />
and significant efforts were taken to ensure that<br />
employees of both organizations were retained.<br />
B&B Theatres has also entered into a long-term<br />
service contract with both companies.<br />
Speaking of the sale, Bagby said, “I am very<br />
excited for the Sonic/Kneisley teams as they<br />
move into this new phase of the business. I have<br />
not been able to give Sonic and Kneisley the<br />
attention that they need as my time has been<br />
focused on growing B&B Theatres. Sonic has<br />
the best service team in the industry, and I’m<br />
so happy that they will all be a part of this next<br />
phase of growth for both companies.” Bagby will<br />
remain involved in a consultancy capacity for a<br />
time during the transition.<br />
Stan Hays has been in the industry for many<br />
years overseeing over 4,000 digital installs in the<br />
early stages of the digital conversion. He said,<br />
“Sonic has a reputation in the industry as a premiere<br />
service provider, and I am honored to help<br />
it grow into an even larger company. Ron Hageman<br />
will remain as executive director of Sonic<br />
and will continue to lead the company and its<br />
65 employees. I have no plans for any layoffs but<br />
instead plan to add seven new employees immediately<br />
so we can aggressively grow the company.”<br />
Mike Clement has spent his entire career in<br />
accounting and finance helping businesses of all<br />
sizes run efficiently and successfully, including<br />
seven years with AMC and its subsidiary National<br />
Cinema Network. Keith Watanabe’s career spans<br />
over 20 years in the motion picture industry<br />
with assignments at Eastman Kodak, Christie<br />
projection, Harkness screens, and CinemaNext.<br />
Sonic is located in Iola, Kansas, but has<br />
technicians throughout the country and currently<br />
services over 1,200 screens in 35 states.<br />
10 BOXOFFICE ® FEBRUARY <strong>2019</strong>
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TRADE TALK<br />
ULF QVICKLAND JOINS QSC<br />
>> QSC, LLC, a global manufacturer of cinema solutions,<br />
has announced the appointment of Ulf Qvicklund<br />
as cinema sales manager, EMEA.<br />
Qvicklund comes to QSC with experience in planning,<br />
project management, and installation of complete<br />
cinema sound and projection systems. He began his career<br />
in cinema as a projectionist for Cinema Biografen in his<br />
hometown of Stromstad, Sweden. He spent over 20 years<br />
as sales director and then managing director with Hjalmar<br />
Wilhelmsen AS, a cinema equipment dealer based in<br />
Hovik, Norway. After that, Qvicklund was key accounts<br />
manager with Videvox. In 2016, he started his own business<br />
as a cinema equipment dealer, Cinema Design.<br />
“Having spent many years as a cinema equipment<br />
dealer and installer, I have a strong sense of the specific<br />
needs of this part of the industry,” said Qvicklund. “I’m<br />
certain that my background will help me to better support<br />
the dealer channel and QSC Cinema throughout Europe,<br />
the Middle East, and Africa.”<br />
Qvicklund has divested himself from Cinema Design,<br />
and the company will continue as a cinema equipment<br />
dealer under new ownership and management. He is<br />
based in Stromstad, Sweden, and reports to Danny Pickett,<br />
director, global cinema sales.<br />
12 BOXOFFICE ® FEBRUARY <strong>2019</strong>
IPIC TO CARRY QUESTLOVE’S<br />
POPCORN SEASONINGS<br />
>> This month, iPic members and<br />
moviegoers can flavor their popcorn with<br />
Questlove’s new line of SNEAKIES popcorn<br />
seasonings, developed as part of his<br />
popcorn collection exclusively for Williams-Sonoma,<br />
and now making its debut<br />
at iPic Theaters around the country.<br />
To announce the launch, Questlove<br />
filmed an on-site “trailer” for his SNEAK-<br />
IES at iPic Fulton Market in New York<br />
City. “Ever since I can remember, I’ve loved<br />
going to the movies. But what’s the movies<br />
without popcorn, and what’s popcorn<br />
without popcorn flavoring?” said Questlove,<br />
who is the drummer and co-founder<br />
of the Grammy Award–winning band The<br />
Roots and a culinary entrepreneur.<br />
SNEAKIES come in a variety of<br />
flavors including Truffle Parm Rosemary,<br />
Lemon Pepper, and Sunday Morning<br />
Cereal. Available for purchase both in<br />
theater and at the iPic Express counter,<br />
the trio is sold for<br />
$20 and can be<br />
enjoyed in-cinema<br />
with three<br />
small bags of popcorn<br />
for guests<br />
to sample each<br />
flavor, or saved to<br />
enjoy at home.<br />
Every iPic<br />
Premium Plus<br />
ticketholder<br />
receives a complimentary<br />
pillow<br />
and blanket along<br />
with free popcorn<br />
throughout the<br />
film—a good way<br />
to enjoy the new<br />
SNEAKIES seasonings.<br />
iPic has previously partnered with<br />
national and international celebrities and<br />
chefs, including Jet Tila of “Chopped”<br />
and “Iron Chef America”; “Top Chef”<br />
competitor and World Pizza Championships<br />
winner Elizabeth Falkner; Phil<br />
Rosenthal of Netflix series “Somebody<br />
Feed Phil”; and Border Grill’s Mary Sue<br />
Milliken, among others.<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 13
TRADE TALK<br />
STUDIO MOVIE GRILL OFFERS<br />
INVITE-ONLY SUBSCRIPTION<br />
SERVICE<br />
>> Studio Movie Grill has launched its<br />
SMG Access Subscription. As the first<br />
exhibitor to fully embrace the subscription<br />
model, SMG has now created an<br />
SMG-Exclusive mobile app boasting all<br />
titles and alternate programming, show<br />
times, and locations for a monthly cost.<br />
Guests can tailor a plan to suit their<br />
needs including number of members and<br />
payment preferences.<br />
Additionally, SMG Access Subscription<br />
is set to become the highest tier of<br />
SMG’s loyalty program, SMG Access,<br />
which launched in June 2018. The two<br />
programs will integrate later this year,<br />
combining features of both programs and<br />
allowing guests to benefit from the perks<br />
of SMG Access and its community-driven<br />
mission in addition to the savings and<br />
convenience of SMG Access Subscription.<br />
“After a year of testing and extensive<br />
guest interviews, SMG is premiering,<br />
in limited release, our own subscription<br />
service,” says Founder/CEO Brian<br />
Schultz. “SMG will continue its fanatical<br />
commitment to keeping the theatergoing<br />
experience alive and well. We are committed<br />
to providing a top-tier moviegoing<br />
experience and offering our guests the<br />
very best content, presentation, hospitality,<br />
comfort, and dining experience in the<br />
world. SMG Access Subscription further<br />
aligns our brand to the viewing habits<br />
of our most loyal guests and encourages<br />
exploration of a wider range of film<br />
content, including SMG’s robust lineup<br />
of alternate programming.”<br />
Access Subscription offers multiple<br />
films per month, individual or groups<br />
plans, all SMG location participation, no<br />
blackout dates, plans starting at $14.99/<br />
month and additional membership may<br />
be added starting at $13.99/month. The<br />
program can be downloaded for iPhone at<br />
the App Store or Android on Google Play.<br />
14 BOXOFFICE ® FEBRUARY <strong>2019</strong>
TRADE TALK<br />
MALCO THEATRES TO UPGRADE<br />
JONESBORO CINEMA<br />
>> Memphis-based Malco Theatres has<br />
announced luxury recliner seating and<br />
upgraded amenities at the Jonesboro<br />
Towne Cinema (formerly Hollywood<br />
Cinema), in Jonesboro, Arkansas.<br />
Renovations to the theater will include<br />
converting all auditoriums to luxury<br />
recliner seats with reserved seating and<br />
upgrading select auditoriums to Dolby<br />
Atmos sound. Patrons will also have<br />
access to the new Malco Grill option that<br />
will include gourmet food selections and<br />
potentially a full bar with beer and wine.<br />
“We are excited to bring these new<br />
amenities to the Jonesboro market. For<br />
over 50 years we have been a proud<br />
member of this community and feel<br />
like it is our second home,” said David<br />
Tashie, senior VP of operations. “Our<br />
emphasis has always been on quality and<br />
we have always stressed the importance<br />
of staying ahead of the curve in sight and<br />
sound technology. Now, we’ll be adding<br />
another layer of excellence by increasing<br />
the seating comfort for our patrons. Our<br />
family has been in this business for over<br />
100 years, and we’ve always embraced<br />
any new idea that enhances the moviegoing<br />
experience for our patrons. We<br />
believe these new amenities will add to<br />
the already fun and exciting experience of<br />
going out to the movies.”<br />
The theater will remain open during<br />
the transition, with final renovations<br />
expected to be complete by summer. The<br />
previously announced premium cinema<br />
in Greensborough Village, Greensborough<br />
Studio Cinema, also in Jonesboro,<br />
is well under way with a planned summer<br />
<strong>2019</strong> completion date.<br />
16 BOXOFFICE ® FEBRUARY <strong>2019</strong>
THEATRE BOX COMPLEX<br />
OPENS IN SAN DIEGO’S<br />
GASLAMP QUARTER<br />
>> San Diego’s Gaslamp Quarter’s new<br />
luxury theater, dining, and entertainment<br />
complex, Theatre Box, opened in mid-December<br />
with a celebration hosted by music<br />
star Pitbull and TV star Nick Cannon.<br />
Occupying one city block, two-stories,<br />
and 73,000 square feet, Theatre Box<br />
unveiled the first phase, TCL Chinese<br />
Theatre’s first luxury dine-in cinema, Sugar<br />
Factory American Brasserie, and the<br />
Chocolate Lounge. Nick Cannon’s Wild<br />
’N Out Sports Bar and Arcade and Pitbull’s<br />
rooftop lounge, iLov305, will open<br />
later this year as part of a second phase.<br />
Hollywood movie palace TCL Chinese<br />
Theatre brings its rich 90-year history, including<br />
iconic movie star hand and footprints,<br />
to San Diego with the opening of<br />
the eight-theater luxury dine-in cinema.<br />
Sugar Factory’s signature sweets and treats<br />
fill the lobby, including more than 450<br />
types of candy and a café counter offering<br />
gelato, gourmet coffee, freshly baked pastries,<br />
and other refreshments. The brand’s<br />
sparkly lollipops, Couture Pops, will also<br />
be on display.<br />
Each of the luxury theaters on the<br />
second story provides plush, reclining<br />
seating for approximately 75 people.<br />
Individual theater boxes complete with<br />
pre-ordered goodies await guests at their<br />
arrival. At the touch of a button, moviegoers<br />
may enjoy offerings from Sugar<br />
Factory’s menu of signature cocktails,<br />
dishes, and desserts in the comfort of<br />
their individual leather recliners. Popcorn<br />
is taken to the next level with several<br />
different flavors and the option to mix<br />
and match.<br />
On the main level, the 14,000-squarefoot<br />
Sugar Factory American Brasserie<br />
features an expansive menu for breakfast,<br />
lunch, and dinner. Sugar Factory’s smoking<br />
candy goblets are available with and<br />
without spirits and include the Lollipop<br />
Passion garnished with unicorn lollipops<br />
and candy necklaces.<br />
The 3,000-square-foot Chocolate<br />
Lounge serves an array of cocktails served<br />
in chocolate-dipped glassware and hosts<br />
DJ appearances. n<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 17
EXECUTIVE SUITE<br />
AN ANALYSIS OF THE RECORD-BREAKING<br />
YEAR AT THE BOX OFFICE<br />
by John Fithian, President & CEO, NATO<br />
>> The movie theater industry experienced a record-breaking<br />
year in 2018, both domestically and globally. In the U.S., $11.8 billion<br />
in box office receipts represented a 6.8 percent improvement<br />
over 2017 and an all-time record. Similarly, though less dramatic,<br />
the international figure of $29.8 billion also set a record, though<br />
that number represented smaller growth, at a 1 percent increase<br />
over 2017. These results certainly put to rest some doomsday<br />
predictions made during the slow summer of 2017. And given the<br />
plethora of entertainment choices today, this growth in a mature<br />
industry has to be reassuring.<br />
To better understand the state of the<br />
business, however, a deeper dive may<br />
be in order. Not all territories achieved<br />
positive results in 2018. Breaking down<br />
the numbers in a more granular and regional<br />
way may offer insights about what<br />
is working and what isn’t. Though many<br />
of the following themes have become our<br />
mantra at NATO, it may be instructive<br />
to see how they apply to the performance<br />
of 2018.<br />
Good and Diverse Movies, Wisely<br />
Distributed, Drive the Box Office<br />
The most basic axiom of the exhibition<br />
business is “content is king,” and<br />
Hollywood offered an undeniably strong<br />
slate in 2018. From superhero blockbusters<br />
like Avengers: Infinity War and Aquaman<br />
to action movies like Jurassic World:<br />
Fallen Kingdom and Mission: Impossible<br />
– Fallout, and from musically themed<br />
movies like Bohemian Rhapsody and A<br />
Star is Born to family titles like Incredibles<br />
2 and Spider-Man: Into the Spider-Verse<br />
and senior-skewing movies like The Mule,<br />
the major studios brought four-quadrant<br />
tentpoles of mega-proportion.<br />
But several other, newer developments<br />
augmented growth. The year 2018 represented<br />
perhaps the greatest leap forward<br />
in successful diversity in casting. Black<br />
Panther, with an entire cast of African and<br />
African American actors, wore the box<br />
office crown in the U.S. and did very well<br />
internationally as well. The strength of<br />
the title nonetheless varied tremendously<br />
on a region by region basis. Nowhere in<br />
Europe did Black Panther come in first,<br />
and the movie struggled to make the top<br />
10 in countries like Italy and Spain. Crazy<br />
Rich Asians also represented the biggest<br />
success in the U.S. for an all-Asian cast,<br />
but that movie too had challenges in<br />
some other territories, including disappointing<br />
results in China.<br />
Beyond diversity in casting, the year<br />
2018 also represented a bit of a breakthrough<br />
for diversity in genre. Documentaries<br />
did very well in the U.S., with four<br />
titles exceeding $10 million in gross (Free<br />
Solo, RBG, Three Identical Strangers, and<br />
Won’t You Be My Neighbor?)<br />
Outside the U.S., box office success<br />
relies as well on local content, not just<br />
Hollywood fare. Scandinavia, for example,<br />
experienced tremendous growth with<br />
particularly strong local titles in countries<br />
like Denmark and Sweden. Similarly, in<br />
the United Kingdom, strong admissions<br />
growth resulted in part from the success<br />
of UK co-productions including Mamma<br />
Mia! Here We Go Again and Bohemian<br />
Rhapsody. And in Poland, Wojciech Smarzowski’s<br />
Clergy did tremendous business.<br />
By contrast, Germany’s dismal year was<br />
driven in part by the lack of any successful<br />
local movies.<br />
Distribution patterns also matter a<br />
great deal. Theater operations continue<br />
12 months of the year, for all 365 days.<br />
Yet historically domestic distributors<br />
18 BOXOFFICE ® FEBRUARY <strong>2019</strong>
EXECUTIVE SUITE<br />
hesitated to release important titles in the<br />
“dead months” like January–<strong>February</strong> and<br />
September–October, preferring instead<br />
the months of summer school holidays or<br />
winter break. At least domestically, 2018<br />
represents a year when all 12 months<br />
were successful. Black Panther brought<br />
records to the month of <strong>February</strong>, while<br />
two titles (Halloween and Venom) helped<br />
produce a record-breaking October.<br />
The ability to spread movies across the<br />
calendar was inhibited a bit overseas by<br />
the scheduling of the World Cup football<br />
tournament. And in some territories,<br />
old and bad distribution habits continued.<br />
Italian cinemas had their worst<br />
performance in a decade, in part because<br />
distributors continued to skip the summer<br />
months for fear that all Italians go to the<br />
beach and don’t watch movies then. Fortunately,<br />
it appears that <strong>2019</strong> may represent<br />
a new day in Italy as at least three major<br />
titles are set for release in the summer.<br />
An Enhanced Moviegoing Experience is<br />
Essential for Growth<br />
People go to movie theaters to see<br />
great movies—and to have an enjoyable<br />
experience like they cannot have at home.<br />
In 2018, innovation and enhancement in<br />
the exhibition experience drove growth. In<br />
the U.S., two developments in particular<br />
helped to enable the record year. First, the<br />
penetration of luxury recliners grew substantially,<br />
offering patrons the most comfortable<br />
movie-watching environment ever.<br />
Just listen in to any of the quarterly conference<br />
calls of the publicly traded companies<br />
and you can hear the Wall Street analysts<br />
check in on the pace of re-seating.<br />
Similarly, domestic operators widely<br />
expanded the offering of upscale food<br />
options, and adult beverages too. Upscale<br />
food and beverage not only drive<br />
consumption per capita spending but<br />
increase ticket sales as well.<br />
Around the world the pace of innovation,<br />
or lack thereof, also affects box office<br />
returns. In the U.K., for example, patrons<br />
are responding to upgraded cinemas. In<br />
Germany, by contrast, the market has<br />
BLACK PANTHER HOLDS THE RECORD FOR BEST<br />
FEBRUARY OPENING WEEKEND WITH OVER $200<br />
MILLION AND ENDED ITS DOMESTIC RUN WITH OVER<br />
$700 MILLION, RANKING THIRD ALL-TIME.<br />
been shrinking in part because the infrastructure<br />
is aging. Most of the multiplexes<br />
in the country were built in the 1990s<br />
and have yet to see the improvements<br />
that are common in North America or in<br />
Northern Europe.<br />
Ticket Prices Matter<br />
Ticket prices always constitute an<br />
important factor in the frequency rates<br />
of moviegoers. Particularly in contrast<br />
to other out-of-home entertainment options,<br />
such as sporting events, amusement<br />
parks, or live performances, the theatrical<br />
experience remains affordable. Indeed,<br />
even with the significant capital expense<br />
associated with infrastructure upgrades<br />
in recent years, the average movie ticket<br />
price in the U.S. has risen slightly slower<br />
than the cost of inflation over the past<br />
four decades. Though final numbers will<br />
be announced subsequent to the writing<br />
of this column, it appears that the average<br />
ticket price in the U.S. during 2018 was<br />
approximately $9.15. Though a record<br />
high, that number actually comes in<br />
slightly lower than the cost of inflation<br />
when compared to 1978.<br />
Outside the U.S., some ticket price<br />
experimentation in 2018 bears watching<br />
going forward. In Germany and other<br />
European territories, greater dynamic<br />
pricing has begun to take hold. Variable<br />
pricing based on demand levels, proximity<br />
to show time, seat location within the<br />
auditorium, and other factors has shown<br />
promise. And in the UK, ticket price reductions<br />
helped produce a 50-year record<br />
in admissions even though box office<br />
receipts were essentially flat.<br />
During 2018 a new development in<br />
domestic ticket pricing—subscription<br />
services—may have also played a small<br />
role in the strong admissions numbers.<br />
Though early third-party subscription<br />
models proved unsustainable, exhibitors<br />
in the U.S. have begun to roll out their<br />
own subscription services with some significant<br />
traction. It is also worth noting<br />
that subscription services have operated<br />
successfully for years in some other territories,<br />
such as the U.K. Though NATO<br />
will not take a position on any particular<br />
branded model, the trade association has<br />
stated that subscription services can be<br />
a useful component of the pricing mix<br />
when constructed on sustainable models<br />
that are based on transparent and real<br />
data, and that respect the privacy of consumers’<br />
data as well.<br />
In some territories, local governments<br />
can affect ticket prices through unwise<br />
taxation schemes. In Spain, ticket sales<br />
have been damaged for years by the government’s<br />
imposition of a 21 percent tax.<br />
In 2018, Spain experienced a box office<br />
recovery in part because the ticket tax rate<br />
was lowered to 10 percent. In Saudi Arabia,<br />
meanwhile, the historic news that the<br />
kingdom would legalize motion picture<br />
exhibition for the first time in decades<br />
was coupled with the unfortunate news of<br />
a 25 percent ticket tax.<br />
At the end of the analysis, though, it<br />
cannot be disputed that 2018 was a great<br />
year for the motion picture exhibition<br />
business. Commercially relevant movies,<br />
exhibited in luxurious movie houses at<br />
affordable prices, drove the industry to<br />
record numbers. And those trends look<br />
likely to continue in <strong>2019</strong>.<br />
See you at the movies! n<br />
20 BOXOFFICE ® FEBRUARY <strong>2019</strong>
CHARITY SPOTLIGHT<br />
To add events in an upcoming issue, please send announcements to numbers@boxoffice.com<br />
BRAVE BEGINNINGS<br />
WILL ROGERS MOTION PICTURE<br />
PIONEERS FOUNDATION<br />
Starting this summer, John Cena (pictured) will appear<br />
on movie theater screens for a different sort of project:<br />
a 30-second PSA in support of Brave Beginnings. The<br />
program was founded by the Will Rogers Motion Picture<br />
Pioneers Foundation in 2006 to help save the lives of<br />
premature babies. Since that time, it’s given millions of<br />
dollars in grants to 160 U.S. hospitals, which use the<br />
money to purchase neonatal care equipment. You can find<br />
out more about the program at bravebeinnings.org.<br />
PHOTO: RYAN MILLER/CAPTURE IMAGING<br />
22 BOXOFFICE ® FEBRUARY <strong>2019</strong>
LOLLIPOP THEATER NETWORK<br />
>> Founded in 2002, the Lollipop Theater<br />
Network partners with studios to bring the<br />
magic of movies to hospitalized children<br />
across the U.S. This past holiday season, the<br />
charity—together with Universal Pictures and<br />
Illumination—screened Dr. Seuss’ The Grinch at<br />
25 hospitals. The events were paired with red<br />
carpets, movie tickets, and movie swag, with<br />
Grinch stars Kenan Thompson, Rashida Jones,<br />
and Cameron Seely putting in special appearances<br />
at two of the hospitals.<br />
Said Jim Orr, president, distribution, at<br />
Universal Pictures and member of Lollipop’s advisory<br />
board: “The incomparable work that Lollipop<br />
does is not only emblematic of the spirit<br />
of the holidays, but it is also an inspiration to<br />
us all. We are honored to work alongside the<br />
network of children’s hospitals and facilities<br />
to bring joy to these brave children and their<br />
families during December.”<br />
DR. SEUSS’ THE GRINCH STAR RASHIDA JONES HANGS OUT WITH A PATIENT AT ONE OF LOLLIPOP THEATER<br />
NETWORK’S SPECIAL HOLIDAY EVENTS.<br />
DR. SEUSS’ THE GRINCH STARS KENAN THOMPSON AND CAMERON SEELY WORK ON GRINCH-THEMED<br />
ART WITH PATIENTS<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 23
CHARITY SPOTLIGHT<br />
ON JANUARY 12, VARIETY OF TEXAS HELD A BIKE PRESENTATION IN PARTNERSHIP WITH<br />
AMBUCS LONGVIEW AND SHRINERS HOSPITALS FOR CHILDREN – HOUSTON. VARIETY OF<br />
TEXAS GAVE A $10,000 GRANT FOR 13 LOCAL CHILDREN TO RECEIVE ADAPTIVE BIKES.<br />
VARIETY OF ILLINOIS GRANT RECIPIENT AALIYAH CAN’T WAIT TO GO BIKING WITH HER FAMILY ON HER NEW DUET ELECTRO ADAPTED<br />
BICYCLE, WHICH VARIETY OF ILLINOIS PRESENTED TO HER AT STUDIO MOVIE GRILL’S SPECIAL NEEDS SCREENING OF MARY POPPINS<br />
RETURNS IN JANUARY.<br />
VARIETY OF<br />
DETROIT<br />
FRIDAY,<br />
JANUARY 25<br />
THE TOWNSEND<br />
HOTEL<br />
Variety of Detroit<br />
brought some heat to<br />
a chilly January with<br />
their sixth-annual Variety<br />
Chili, Wings &<br />
Soup(er) Bowl. Some<br />
of Metro Detroit’s<br />
most talented chefs<br />
gathered for a friendly<br />
competition of who<br />
could cook up the best<br />
chili, wings, and soup.<br />
24 BOXOFFICE ® FEBRUARY <strong>2019</strong>
CHARITY SPOTLIGHT<br />
C O M I N G S O O N<br />
VARIETY OF<br />
SOUTHERN NEVADA<br />
SUNDAY, FEBRUARY 24<br />
BRENDEN THEATRES AT THE PALMS<br />
CASINO & RESORT / LAS VEGAS,<br />
NEVADA<br />
A $35 ticket gets you a seat (plus $25 in<br />
concessions) at Variety of Southern Nevada’s<br />
Variety Salutes Hollywood – Oscar Viewing<br />
Party. Local radio personality Chet Buchanan<br />
of KLUC hosts the event, which is also set to<br />
feature a raffle and silent auction. Tickets are<br />
available at VarietySN.org.<br />
VARIETY OF DETROIT<br />
SUNDAY, MARCH 3<br />
THE SOMERSET COLLECTION<br />
Tickets are available to Variety of Detroit’s<br />
SHINE Fashion Show, with proceeds<br />
benefiting FAR Therapeutic Arts and<br />
Recreation and Variety’s 4-H Horseback<br />
Riding Program.<br />
VARIETY OF TEXAS<br />
SATURDAY, MARCH 23<br />
PEACEABLE KINGDOM RETREAT<br />
FOR CHILDREN<br />
The Peaceable Kingdom Retreat for Children<br />
in Killeen, Texas, opens to the public for Variety<br />
of Texas’ seventh-annual Kites for Kids.<br />
The free community event boasts kite flying,<br />
contests, games, mini-golf, face painting,<br />
and much more. Visit VarietyTexas.org for<br />
more information. n<br />
IMAGINATION, INVENTION AND INNOVATION<br />
“IS THERE A SMARTER WAY<br />
TO HANDLE POPCORN?”<br />
Leave it to Cretors to introduce a smarter way<br />
to move and store popped popcorn. With the<br />
patented MOBILE ROC N’ ROLL CORNDITIONER,<br />
popped corn goes directly from the Pop N’ Roll<br />
kettle into a removable stainless steel bin that<br />
can be rolled and plugged into your concession<br />
stand or anywhere there is a standard outlet.<br />
Bring fresh popcorn to the crowds!<br />
Contact Shelly Olesen at 847-616-6901<br />
or solesen@cretors.com for product details.<br />
26 BOXOFFICE ® FEBRUARY <strong>2019</strong>
INDIE FOCUS<br />
b r o u g h t t o y o u b y<br />
GOLD TOWN NICKELODEON THEATER<br />
JUNEAU, ALASKA<br />
Contributor: Collette Costa, Co-Owner<br />
“… yeah you, reading this magazine … lemme ask you something. Do you think it’s easy being the only art house<br />
movie theater in the entire state of Alaska? You think it’s hard not to digitally “comply” when you’re the last 35-millimeter<br />
projection house in the Last Frontier? And how much pressure do you imagine a single-screen 75-seat joint like this must<br />
be under to ensure they’re properly serving their entire capital city community?? Huh? Well let me tell you something,<br />
buddy ... we don’t live in Alaska because it’s easy, we sure as hell don’t comply without a fight, and when we’re under<br />
pressure, honey, we produce black gold!”<br />
— continued on page 30 –<br />
28 BOXOFFICE ® FEBRUARY <strong>2019</strong>
INDIE FOCUS<br />
LOCATION<br />
Gold Town Nickelodeon theater, in Juneau,<br />
Alaska (population 32,000), sits at the base of the<br />
world’s largest glacial ice field to the north and<br />
east, the world’s largest temperate rain forest to the<br />
south, and the Pacific Ocean to the west; the only<br />
way in or out is by boat or plane. Isolated though<br />
we may be, Gold Town has brought the world<br />
at large to our tiny capital for the past 20 years<br />
through the transcendent magic of movies.<br />
SCREENS 1<br />
CAPACITY 75<br />
TOP 2018 TITLES<br />
RBG<br />
THE DEATH OF STALIN<br />
THREE IDENTICAL STRANGERS<br />
EIGHTH GRADE<br />
CALL ME BY YOUR NAME<br />
LEAVE NO TRACE<br />
HEREDITARY<br />
HISTORY<br />
Lisle Hebert was born at the St. Ann’s orphanage<br />
in Juneau, Alaska, in 1945 and adopted by a<br />
loving local family. He developed a deep love for<br />
movies throughout his life, and after high school<br />
moved to California to attend film school. After<br />
graduating, he returned home with a business<br />
scheme: to make a short, live-action docudrama<br />
about the early history of Juneau, called Gold<br />
Town, and screen the film to cruise-ship tourists.<br />
He opened the theater in 1997, but it became<br />
obvious that Lisle’s filmmaking skills far surpassed<br />
his business acumen. It seemed tourists weren’t<br />
interested in sitting in a dark theater while there<br />
were mountains, glaciers, bears, whales, fish, eagles,<br />
and gold mines basking in 18 hours of sunshine all<br />
around them!<br />
In true frontier fashion, though, he persevered<br />
and in 1998 began screening indie films to locals<br />
all year long, with early titles like The Thin Red<br />
Line, Croupier, and Pecker. Gold Town quickly<br />
became a downtown institution, and Lisle lovingly<br />
ran it for over a decade until his wife threatened<br />
him with divorce if he kept up his time-consuming<br />
“hobby.” He wisely sold it to its current owners,<br />
Mark Ridgway and yours truly, Collette Costa,<br />
which proved to be a fortuitously wise move, as<br />
Lisle was diagnosed with ALS just four years later<br />
and was able to spend many happy hours with his<br />
family while still enjoying weekly screenings of<br />
great cinema, where he always insisted on paying<br />
for his ticket. Since taking over in 2010, Mark<br />
and I have remained committed to Lisle’s vision<br />
to entertain, challenge, inspire, represent, and<br />
inform as wide a range of our neighbors as possible<br />
by screening the best independent, foreign, and<br />
documentary films available.<br />
PROGRAMMING<br />
Mark and I are both hyper-activated, caf-<br />
30 BOXOFFICE ® FEBRUARY <strong>2019</strong>
feine-soaked individuals, so we expanded our<br />
programming to include educational components,<br />
community events, live shows, musical performances,<br />
live video Skypes, and anything else that<br />
anyone needs to share with the city members at<br />
large. We have found our greatest successes are<br />
when we collaborate with specialty interest groups,<br />
from the LGBTQ community to the Southeast<br />
Alaska Sailing Club to the League of Women<br />
Voters to the Jewish community to the Girl Scouts,<br />
and when we work together, we take the labor out<br />
of “col-labor-ation.” We now screen over 40 new<br />
films a year, plus we have a new Classic Cinema<br />
Club, are proud recipients of the Coolidge<br />
Theater’s Alfred P Sloan Science on Screen grant,<br />
and two years ago started a membership program.<br />
In this fertile valley, you gotta keep moving or the<br />
moss grows quick!<br />
FOOD & BEVERAGE<br />
Along with expanding our programming, we<br />
spiffed up our concessions. Bless Lisle, he always<br />
had great popcorn with real butter and brewer’s<br />
yeast, but otherwise it was just an open box of<br />
candy bars and a 6-pack of Coke on his ticket table<br />
with a donation jar if you felt like paying. We kept<br />
the butter and yeast but came up with the Commitment-Phobic<br />
Candy Bar—bulk jars of candy<br />
you can mix and match, for folks who can’t make<br />
up their minds.<br />
CELLULOID & CINEMA ADVERTISING<br />
Now squarely in the world of DCP (digital)<br />
films, Gold Town resists compliance and proudly<br />
(stubbornly, some would argue) still screens<br />
35-millimeter films whenever the opportunity<br />
arises. To make up for the lack of DCP content,<br />
we have been fortuitously saved from the guillotine<br />
by two companies: Proludio and Spotlight Cinema<br />
Networks. Proludio provides content delivery in<br />
an exemplary fashion, and Spotlight provides us<br />
the extra (very much) needed revenue to pay for<br />
it. Both companies have great teams who work as<br />
hard as I do to create the best experience for my<br />
patrons, and having the autonomy to choose what<br />
content is most appropriate for my patrons is truly<br />
priceless. Anytime I meet an independent theater<br />
owner, my first question is whether or not they’ve<br />
heard of these two players, and they both get my<br />
unhesitating recommendation. Together they are<br />
the Castor and Pollux of Gold Town, shoring us up<br />
from below. n<br />
LISLE HEBERT<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 31
FOREIGN CORRESPONDENT<br />
EXPAT EXHIBITOR<br />
CINEPAX CEO MARIAM EL BACHA ON HER GLOBAL CINEMA JOURNEY<br />
by Ayşegül Algan, <strong>Boxoffice</strong> France<br />
(LEFT) JONGRYUL KIM, CEO OF<br />
CJ 4DPLEX / (RIGHT) MARIAM<br />
EL BACHA, CEO OF CINEPAX. THE<br />
PAKISTANI CIRCUIT RECENTLY<br />
ANNOUNCED PLANS TO ADD 4DX<br />
IMMERSIVE SEATING TO TWO<br />
LOCATIONS.<br />
>> Mariam El Bacha’s career may have started in<br />
her native Argentina, where she opened multiplexes<br />
for Village Cines, but her story since has been<br />
a globe-trotting journey. The executive’s career<br />
has taken her to multiple international markets,<br />
including the United Kingdom (Vue Cinemas),<br />
Australia (Village Cinemas), Vietnam (MegaStar<br />
Cineplexes, later acquired by CJ CGV), and Malaysia<br />
(MBO Cinemas).<br />
In short, El Bacha has pursued one of the most<br />
intensive and promising international careers in<br />
exhibition today. That journey will now continue in<br />
Pakistan, where she has been appointed the chief executive<br />
officer of Cinepax, the top cinema circuit in<br />
the country. <strong>Boxoffice</strong> spoke with El Bacha at the<br />
Emerging Cinema Markers Conference in Istanbul,<br />
where she shared her dedication and inspiration to<br />
“build a family entertainment solution for Pakistani<br />
families belonging to all classes.”<br />
A Global Vision of Entertainment<br />
Today, Cinepax has 13 cinemas, 45 screens,<br />
and 7,400 seats across Pakistan. Those figures don’t<br />
include the 100 new screens Cinepax expects to<br />
introduce into the market within the next five years.<br />
Presenting state-of-the art cinemas and top-of-theline<br />
customer service to Pakistan’s moviegoers is only<br />
part of Mariam El Bacha’s vision for Cinepax. The<br />
Cinepax group covers various aspects of the national<br />
film industry, including distribution, production,<br />
construction, and, as of September 2018, an SVOD<br />
division providing flexible subscription plans.<br />
“We founded Excellency Films because we<br />
understood the importance of the local industry<br />
in order to sustain the business in the long run,”<br />
explains El Bacha. “We cannot keep on launching<br />
locally produced movies which are not well<br />
promoted and distributed. With such a volatile<br />
Pakistan-India relationship, we cannot rely on<br />
Bollywood either, its titles being here one day<br />
and not the other.” These market conditions were<br />
behind Cinepax’s decision to tap into Pakistan’s<br />
long-standing cinema legacy, which counted approximately<br />
1,150 screens (119 in Karachi alone)<br />
before being disrupted by the 1977 military coup.<br />
Today, there are only 146 screens operating in the<br />
country; roughly one screen per 1.37 million in a<br />
country with a population of 200 million.<br />
From “Male” to “Family” Entertainment<br />
Cinepax was founded by Arif Baigmohamed and<br />
Pir Saad Ahsanuddin, a duo who returned to Pakistan<br />
after having studied in the United States, where they<br />
had enjoyed an American lifestyle. “They had totally<br />
engaged with cinema and wanted to bring that entertainment<br />
experience to their country,” says El Bacha.<br />
“But you should imagine what cinemas looked like<br />
in Pakistan just 10 years ago: There were a lot of<br />
beautiful abandoned one-screeners, and most cinemas<br />
weren’t welcoming families. Not one rightful man<br />
would have sent his daughter or his wife to those locations.<br />
So we needed to start moving things around,<br />
building new locations and refreshing the concept.”<br />
Nevertheless, there are some areas in Pakistan where<br />
it remains culturally unacceptable for women to work<br />
or be seen in cinemas. “For a child of Argentina like<br />
me, who has been going to the movies since I was<br />
5 years old, cinema has always been about family<br />
entertainment,” she says. “There is a lot of work to be<br />
done in terms of breaking cultural barriers to go back<br />
32 BOXOFFICE ® FEBRUARY <strong>2019</strong>
to that idea.” Today, Pakistan represents a<br />
sizable and expanding market, with entertainment<br />
needs that are ripe for expansion<br />
“Pakistan offers both opportunity and<br />
ability to scale,” she continues. “Building<br />
new locations is our main aim.”<br />
Regulatory Challenges<br />
While cinema attendance in an emerging<br />
market like Pakistan continues to grow,<br />
steadily redefining the cultural barriers of<br />
old, local authorities have simultaneously<br />
begun to level their interventionism.<br />
Whereas ticket prices had been regulated<br />
in the 1980s, today pricing is left to the<br />
exhibitor’s discretion. Heavy entertainment<br />
taxes have been lifted, with only a single<br />
agency tasked with collecting them. “There<br />
used to be a three-shows-a-day limitation<br />
per screen; today, the only restriction we<br />
have is to open after Friday’s prayer,” states<br />
El Bacha. “Of course, there is still a lot of<br />
work to do on piracy, and a lot of censorship<br />
on movies, but with over 160 movie<br />
releases a year in Pakistan, we have plenty<br />
to work on.”<br />
Growing Together<br />
With its presence in eight of Pakistan’s<br />
cities, among them Pakistan’s biggest screen<br />
at approximately 79 feet (24 meters) wide,<br />
Cinepax is the uncontested market leader.<br />
Yet Mariam El Bacha believes in the value<br />
of healthy competition and the need for<br />
exhibition to grow. She says, “There is so<br />
much potential in Pakistan that the more<br />
cinemas we have, it doesn’t matter whether<br />
they’re ours or another’s, it will allow us<br />
to grow together.” Because Pakistan is a<br />
country with few landlords ready to invest<br />
in shopping malls, Cinepax decided to<br />
grow by developing family entertainment<br />
centers. These complexes include floors<br />
dedicated to cinema, children’s play areas,<br />
and food courts.<br />
While Indian releases generate a lot of<br />
customer excitement, Pakistani productions<br />
have begun to perform better and<br />
have emerged as the real beneficiaries<br />
of the new market. In 2007, Bollywood<br />
films accounted for nearly 70 percent of<br />
admissions in Pakistan; between January<br />
2015 and October 2015, they represented<br />
only 44 percent. During the same span,<br />
films produced in Urdu, the national<br />
language of Pakistan, increased from<br />
one to 29 titles a year. “The potential of<br />
Pakistani movies in the country is huge,”<br />
admits El Bacha. “In the last six months,<br />
the top five movies at the box office were<br />
Pakistani, the number six [title] being a<br />
Bollywood film. People are hungry for<br />
local content. And that makes us understand<br />
that there is no healthy exhibition<br />
industry without a very prominent and<br />
healthy local cinema industry.” n<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 33
A record-setting box office, one that nearly hit the $12 billion mark, was an ideal backdrop to a busy 2018 in the<br />
exhibition business. While dine-in cinemas and premium amenities expanded their footprints, the hottest trend continues<br />
to be consolidation. M&A remains a major topic in the industry, as the effects of consolidation continue to make their mark.<br />
Among the most notable recent acquisitions within the market are some familiar names: Cobb (CMX), Warren (Regal),<br />
Landmark Theatres (Cohen Media Group), and Movie Tavern (Marcus) are all operating under new ownership. Other<br />
circuits, like Regal and Landmark Cinemas of Canada, are each now part of a larger European-based network of cinemas.<br />
This trend can be plainly seen throughout the North American market and makes for a more international industry. Eight<br />
of the market’s top 25 exhibition circuits have a multinational presence: AMC, Regal (Cineworld), Cinemark, CMX (Cinemex),<br />
Landmark Cinemas (Kinepolis), Caribbean Cinemas, Reading, and Cinépolis. As the industry continues to grow internationally,<br />
it is fitting to note that 2018 was a record year not only at the domestic box office but at the global box office as well.<br />
34 BOXOFFICE ® FEBRUARY <strong>2019</strong>
Kevin Shepela, EVP – Chief Commercial Officer<br />
Warmest congratulations to the Giants of Exhibition! You<br />
continue to demonstrate your commitment to consumers through<br />
new technology, amenities, and services that make the moviegoing<br />
experience second to none.<br />
We are proud to be your partner in exploring new ways to help<br />
consumers discover movies and buy tickets to your theaters.<br />
We work closely with the biggest consumer platforms, as well<br />
as our own sites like MovieTickets.com, Flixster, Movieclips, Rotten<br />
Tomatoes, and many others to ensure fans can purchase tickets to<br />
your theater on any device.<br />
Last year, we launched Fandango VIP, our free-to-join rewards<br />
program, to get fans excited about seeing movies on the big screen<br />
more often. For every ticket they purchase, Fandango VIP members<br />
earn points so they can enjoy more movies at a discounted price.<br />
Looking ahead, we are finding new ways to offer a unique<br />
theatrical experience to moviegoers. This year, we are planning<br />
multiple early-access screenings, allowing fans to watch highly<br />
anticipated movies before anyone else, driving more excitement<br />
about the big-screen experience and more moviegoers into<br />
your theaters.<br />
We can’t wait to help grow your business with the very best<br />
movie discovery, planning, and ticket-buying innovations. We are<br />
grateful for your continued support and look forward to supporting<br />
you as we head into a fantastic year for moviegoing.<br />
Michael Blatz, Chief Executive Officer<br />
VIP Cinema Seating is pleased to congratulate the companies<br />
honored on this year’s Giants of Exhibition list. Your dedication,<br />
innovation, and focus on the customer experience have made<br />
moviegoing a vibrant and exciting experience vital to the cultural<br />
life and imagination of people of every age.<br />
VIP is proud to be partners with many of the honored<br />
companies and grateful for the belief shown in the unique concept<br />
we pioneered over a decade ago with the introduction of luxury<br />
cinema seating. In the process, we have surprised and delighted<br />
exhibitors with an entirely new paradigm: namely, that while luxury<br />
seating means fewer total seats, it also means higher total profits<br />
and greater moviegoer loyalty.<br />
Our vision at VIP is directly aimed at delivering an enhanced<br />
customer experience through new and exciting products that<br />
seamlessly integrate the needs and wants of exhibitors and<br />
moviegoers with cutting-edge technology, the finest materials,<br />
outstanding craftsmanship, and timely service. In order to deliver<br />
on this vision, we are investing in our infrastructure as well as<br />
upgrading and building our capability across every discipline so<br />
that we can be the easiest company to do business with and the<br />
most preferred partner of customers of all sizes.<br />
Congratulations once again to the Giants of Exhibition. We thank<br />
you for your partnership and look forward to working with you to<br />
continue to deliver a VIP customer experience that is second to none!<br />
Andrew and Robert Sunshine,<br />
Co-Managing Directors – CineAsia, CineEurope, ShowEast<br />
>> On behalf of the entire team at the Film Expo Group, we would<br />
like to take this opportunity to congratulate all the companies<br />
being recognized as one of the <strong>2019</strong> Giants of Exhibition.<br />
We will continue to work diligently to support the theatrical<br />
moviegoing experience at our annual conventions around<br />
the world.<br />
We could not be prouder to be a part of this fantastic industry<br />
and to be partners with companies like yours globally.<br />
Looking forward to a great <strong>2019</strong> and beyond.<br />
See you at the movies!<br />
Stan Ruszkowski, President<br />
>> On behalf of our team at Webedia Movies Pro, we would like to<br />
congratulate the circuits featured in this year’s Giants of Exhibition<br />
list. Our record year at the domestic box office is a reflection of the<br />
hard work and investment from these exhibitors, who have helped<br />
modernize the moviegoing experience for today’s audiences.<br />
That’s also a key part of our core mission at Webedia Movies Pro:<br />
helping cinemas better reach and engage with audiences through<br />
our show-times data, websites & mobile apps, and marketing<br />
services. As our industry continues to excel, Webedia Movies Pro is<br />
proud to be a partner of many of the exhibitors on this list and the<br />
many more who contribute to the diversity of the global cinema<br />
business. In conjunction with our colleagues at <strong>Boxoffice</strong>, we look<br />
forward to another successful year in <strong>2019</strong>.<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 35
<strong>2019</strong> GIANTS OF EXHIBITION<br />
PHOTO COURTESY OF NCM<br />
AMC ENTERTAINMENT<br />
LEAWOOD, KS<br />
FOUNDED 1920<br />
SCREENS 8,080<br />
SITES 639<br />
LOCATIONS > AL, AZ, AR, CA, CO, CT, DE, DC, FL, GA, ID, IL,<br />
IN, IA, KS, KY, LA, MD, MA, MI, MN, MO, MT, NE, NV, NH, NJ,<br />
NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA,<br />
WV, WI, WY<br />
WWW.AMCTHEATRES.COM<br />
>> 2018 will be remembered as the year AMC launched its in-house<br />
subscription service, AMC Stubs A-List. With the impact it made, it’s hard to<br />
believe that its rollout didn’t take place until the second half of the year.<br />
First available to consumers on June 26, 2018, A-List went on to amass over<br />
600,000 members in its first six months. The growth rate far exceeded the<br />
company’s own expectations; AMC admitted to setting a 500,000-subscriber<br />
benchmark for A-List’s first year. That benchmark was achieved in early<br />
November, less than five months into its launch.<br />
A-List is a cinema subscription service integrated into AMC’s Stubs loyalty program as a premium<br />
tier at a recurring monthly cost of $20. By integrating the offering into its existing loyalty program,<br />
AMC Stubs, the circuit now counts over 17 million loyalty members—up from 2.5 million in 2016.<br />
A-List allows moviegoers to watch up to three films a week at any of its locations nationwide, with<br />
additional benefits like concessions upgrades and waived online-ticketing fees. What sets A-List<br />
apart from other cinema subscription services is having AMC’s full roster of premium theaters—with<br />
amenities such as 3-D, recliner seating, Dolby Cinema, and IMAX auditoriums—available to A-List<br />
members. A booking can therefore be upgraded to a premium experience at no extra cost. It comes<br />
at a time when the circuit has ramped up its investment on these premium offerings; over a third of<br />
all AMC locations already offer recliner seating. AMC will be increasing the monthly fee for A-List in<br />
select markets in <strong>2019</strong>.<br />
AMC continues leading the pack among domestic exhibitors in terms of screen count. The circuit<br />
operates more than 8,000 screens across the nation, occupying the No. 1 or 2 spot in 22 of the<br />
country’s 25 biggest metropolitan areas. – Daniel Loria<br />
36 BOXOFFICE ® FEBRUARY <strong>2019</strong>
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<strong>2019</strong> GIANTS OF EXHIBITION<br />
PHOTO COURTESY OF NCM<br />
REGAL CINEMAS<br />
KNOXVILLE, TN<br />
FOUNDED 1989<br />
SCREENS 7,227<br />
SITES 552<br />
LOCATIONS > AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, GU,<br />
HI, ID, IL, IN, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT,<br />
NE, NV, NH, NJ, NM, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA,<br />
WA, WV, NC<br />
WWW.REGMOVIES.COM<br />
>> 2018 was a transition year for Regal, as it welcomed a new ownership<br />
group (the U.K.’s Cineworld) and a new team of executives in key positions.<br />
The year also brought on a major rebrand as well; the circuit introduced<br />
a new logo and brand identity in October, part of what it called “a larger<br />
strategy to commit $1 billion over five years.”<br />
That investment will be felt well beyond Regal’s new corporate look. In<br />
what proved to be the year’s biggest cinema tech deal, Cineworld committed to<br />
installing an additional 145 4DX immersive-seating systems throughout its global network of cinemas.<br />
Seventy-nine of those new 4DX auditoriums will be Regal locations in the United States, drastically<br />
increasing Regal’s original commitment of 15 4DX auditoriums over the same time period. Regal’s<br />
partnership with 4DX parent company CJ 4DPLEX also introduced new ScreenX immersive screen<br />
auditoriums to the United States—with more installations expected throughout <strong>2019</strong>.<br />
“The entertainment industry is progressing further into the future, driven by cutting-edge<br />
technology and creativity,” said Regal CMO Ken Thewes in a press release announcing the new logo.<br />
“We are motivated to adapt and change for the better to make sure our guests have an incredible<br />
experience from the moment they walk through the door. Regal is an industry trendsetter, and our<br />
rebranding project is part of that. In order to deliver on its promise, Regal will invest in top technology,<br />
like IMAX, 4DX, ScreenX, and others, the best cinema design and service, all to ensure that our<br />
customers enjoy the ultimate cinema experience.”<br />
Regal is now part of the second-largest exhibition circuit in the world under Cineworld, occupying<br />
the same position in the domestic market with over 7,000 screens across more than 500 theaters<br />
nationwide. – Daniel Loria<br />
38 BOXOFFICE ® FEBRUARY <strong>2019</strong>
<strong>2019</strong> GIANTS OF EXHIBITION<br />
CINEMARK USA<br />
PLANO, TX<br />
FOUNDED 1984<br />
SCREENS 4,579<br />
SITES 340<br />
LOCATIONS > AK, AZ, AR, CA, CO, DE, FL, GA, IL, IA, IN, KS,<br />
KY, LA, MD, MA, MI, MO, MN, MS, MT, NJ, NM, NV, NC, NY, OH,<br />
OK, OR, PA, SC, SD, TN, TX, UT, VA, WA, WV, WI, AL, CT<br />
WWW.CINEMARK.COM<br />
>> Cinemark became the first major U.S. exhibitor to launch a cinema<br />
subscription plan, introducing Cinemark Movie Club in the final weeks of<br />
2017. Movie Club grants subscribers one standard ticket per month for<br />
$8.99, and includes perks such as a 20 percent discount on concessions,<br />
waived online-booking fees, and companion tickets. The service more<br />
than doubled Cinemark’s initial projections, finishing 2018 with more<br />
than 500,000 active members. The circuit claims Movie Club members<br />
purchased over 10 million tickets in 2018, accounting for 8 percent of its Q3 domestic box office<br />
revenue. This success kick-started domestic exhibitors’ efforts to provide an alternative to MoviePass<br />
in the United States.<br />
Cinemark gained traction through the first three quarters of 2018 (as of this writing, the only<br />
financial reporting publicly available), reporting year-over-year growth of 8.1 percent through the<br />
same period. With a presence in 41 states across the nation, Cinemark is a leader in recliner seating<br />
(covering approximately 55 percent of its domestic circuit). Its food and beverage operations have<br />
delivered 47 consecutive quarters of domestic concession-per-patron growth, a pace complemented<br />
by alcohol service across roughly 45 percent of its locations. The F&B performance is also driven by the<br />
presence of enhanced food and beverage options at approximately 75 percent of its domestic circuit.<br />
Cinemark is a leading player when it comes to premium large-format theaters, boasting both a fleet<br />
of IMAX screens and its own PLF offering, Cinemark XD, on a global level. The circuit has also embraced<br />
immersive seating through its partnership with D-BOX. The latest addition to Cinemark’s domestic<br />
screen count came this past December with the opening of a five-screen theater in Hayward, California.<br />
The circuit plans to continue its growth with commitments to open 20 new theaters globally starting in<br />
<strong>2019</strong>. – Daniel Loria<br />
40 BOXOFFICE ® FEBRUARY <strong>2019</strong>
CINEPLEX<br />
TORONTO, ON<br />
FOUNDED 1993<br />
SCREENS 1,692<br />
SITES 165<br />
LOCATIONS > CANADA<br />
WWW.CINEPLEX.COM<br />
>> Cineplex is by far Canada’s largest exhibition<br />
circuit: As of Sept. 30, 2018, its market share was<br />
75.8 percent. The chain welcomes more than 70<br />
million guests annually, with nearly 44 percent<br />
of its box office revenue derived from its variety<br />
of premium experiences. Cineplex’s UltraAVX premium large format, which includes Dolby Atmos<br />
immersive audio, is available at 90 auditoriums at 75 locations. The circuit also has 25 IMAX screens,<br />
75 VIP rooms in 20 locations, and 89 D-BOX motion-seating theaters at 78 sites. And this past summer,<br />
Cineplex announced plans to grow its 4DX motion and effects seating locations from one to as many as<br />
14 screens.<br />
Cineplex reported $422.3 million in concessions revenue in 2017, while the third quarter of 2018<br />
posted a record $6.25 concession sales per person, a 4 percent increase from the prior year’s period.<br />
Cineplex’s concessions include such popular brands as Tim Hortons, Outtakes, Pizza Pizza, and YoYo’s<br />
frozen yogurt. Alcohol beverage service is now available at 20 locations in Ontario and Alberta, with<br />
plans to expand as provincial laws permit.<br />
Online and mobile ticketing now accounts for 24.8 percent of total admissions. Cineplex recently<br />
launched a revamped mobile app, with enhancements including VIP guests’ ability to order food and<br />
beverages from their seats. Meanwhile, Cineplex’s SCENE loyalty program reached 9.4 million members<br />
on September 30.<br />
Always on the cutting edge, Cineplex has an exclusive deal in Canada with The VOID, an immersive<br />
VR experience. The VOID’s “Star Wars: Secrets of the Empire” attraction is open at Cineplex Rec Rooms<br />
in Toronto and West Edmonton, with five more locations in the works. In September, the company also<br />
announced a strategic deal with VRstudios, a major global provider of turnkey, location-based virtual<br />
reality systems. – Kevin Lally<br />
42 BOXOFFICE ® FEBRUARY <strong>2019</strong>
has been brought to you by
<strong>2019</strong> GIANTS OF EXHIBITION<br />
MARCUS THEATRES CORP.<br />
MILWAUKEE, WI<br />
FOUNDED 1935<br />
SCREENS 890<br />
SITES 78<br />
LOCATIONS > IL, IA, MN, MO, NE, ND, OH, WI<br />
WWW.MARCUSTHEATRES.COM<br />
1,098 screens and 90 sites upon the closing of its<br />
acquisition of Movie Tavern from Southern Theatres<br />
>> 2018 was a big year for Marcus Theatres. With the acquisition of<br />
Movie Tavern from Southern Theatres, the Milwaukee-based chain<br />
announced that it will become the fifth active North American circuit to<br />
pass the 1,000-screen milestone in <strong>2019</strong>. The deal brings Movie Tavern’s<br />
22 locations and 208 screens into the Marcus fold, boosting that chain’s<br />
screen count by 23 percent and extending its reach to 17 states.<br />
With the acquisition of Movie Tavern, expected to be completed in the<br />
first quarter of this year, Marcus Theatres doubles down on its commitment to the dine-in experience.<br />
Founded in 2001, Movie Tavern was one of the first North American chains to fully embrace the dine-in<br />
experience. Marcus has been no slouch on that front itself, offering a variety of premium food and<br />
beverage options through a handful of in-theater dining options—in-theater, casual dine-in, and<br />
lounge—across its locations.<br />
In addition to expanding its footprint, Marcus spent 2018 improving many of its existing<br />
locations, adding amenities such as DreamLounger recliner seating, PLF screens (UltraScreen DLX<br />
and SuperScreen DLX, added to a combined total of 15 locations), and expanded food and beverage<br />
options. Per Marcus president and CEO Rolando Rodriguez, the amenities proved popular to summer<br />
moviegoers, many of whom “purchase[s] their tickets well in advance for films like Deadpool 2 and<br />
Solo: A Star Wars Story. They are eager to reserve their seats in our theaters that offer premier screens,<br />
seating, and terrific food and beverage!”<br />
Marcus Theatres moviegoers like what they’re seeing—at least according to the chain’s loyalty<br />
program, Magical Movie Rewards, which hit 3 million subscribers in December of last year. – Rebecca Pahle<br />
44 BOXOFFICE ® FEBRUARY <strong>2019</strong>
Celebrating its 85-year anniversary, Harkins Theatres, the<br />
largest privately owned circuit in the United States, enjoyed a<br />
2018 full of activity. It all began at the conclusion of Q1, when<br />
the company announced a $150 million initiative to enhance<br />
its existing cinemas nationwide. The amenities to take part<br />
in this rollout include electronic leather recliner seating, a PLF offering labeled CINE1—featuring laser<br />
projection, Dolby Atmos, and large screens—lobby bars and lounges, reserved seating, expanded<br />
concessions, and upgraded lobby renovations at several locations. Its commitment to improve the<br />
moviegoing experience expands beyond its locations; Harkins signed a deal with online-ticketing<br />
company Atom Tickets to complement its existing online-ticketing presence at third-party platforms like<br />
Fandango and MovieTickets.com.<br />
Harkins also welcomed several new names to its executive leadership in 2018. Some of its marquee<br />
appointments include the promotions of Racheal Wilson to chief operating officer, Tyler Cooper to<br />
executive vice president, and the hiring of former AMC executive Heather Morgan as its new VP of<br />
content and programming.<br />
Giving and community activism has been a long-standing part of Harkins’s corporate identity.<br />
In September, Harkins partnered with STX Entertainment for its first annual Women’s Equality Film<br />
Series, a weeklong festival featuring 15 films focusing on the stories of trailblazing women. Tickets to<br />
the series were accessibly priced at $5 per film, or $30 for a series pass. The circuit donated a portion<br />
of the proceeds to the Geena Davis Institute on Gender in Media. Later in the year, as communities<br />
across California became affected by wildfires, Harkins launched a campaign to donate $1 from every<br />
popcorn purchased at its theaters on Thanksgiving Day to the American Red Cross California Wildfires<br />
Relief. – Daniel Loria<br />
HARKINS THEATRES<br />
SCOTTSDALE, AZ<br />
FOUNDED 1933<br />
SCREENS 515<br />
SITES 34<br />
LOCATIONS > AZ, CA, CO, OK, TX<br />
WWW.HARKINS.COM<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 45
<strong>2019</strong> GIANTS OF EXHIBITION<br />
1,098 screens and 90 sites upon the closing of its acquisition of Movie Tavern from Southern Theatres<br />
SOUTHERN THEATRES<br />
NEW ORLEANS, LA<br />
FOUNDED 2003<br />
SCREENS 474<br />
SITES 40<br />
LOCATIONS >LA, AL, MS, NC, TX, SC, FL, GA, KY, OH, VA, CO, PA, NY<br />
WWW.THEGRANDTHEATRE.COM<br />
B&B THEATRES<br />
KANSAS, MO<br />
FOUNDED 1924<br />
SCREENS 394<br />
SITES 48<br />
LOCATIONS > FL, IA, KS, MS, MO, OK, TX<br />
WWW.BBTHEATRES.COM<br />
>> Southern Theatres enjoyed a busy 2018, capping off the year with<br />
the biggest M&A headline of the domestic market. The New Orleans–<br />
based circuit announced the sale of the Movie Tavern brand and locations<br />
to Marcus Theatres in Q4, a deal expected to be completed within the<br />
coming months that will be reflected in next year’s Giants of Exhibition<br />
list. Southern had originally acquired the dine-in circuit in 2013 and was<br />
influential in growing and expanding the brand ahead of its sale this past<br />
November. The deal reinforces the growing value of dine-in cinemas in<br />
the United States. Once considered a niche offering, dine-in proved to be<br />
a valuable commodity for Southern Theatres, which will count more than<br />
200 screens in its nationwide network once the sale is completed. Southern<br />
will continue to appeal to its audience through new initiatives, such as its<br />
recently launched Reel Rewards loyalty program. – Daniel Loria<br />
>> It was an exciting year for family-owned B&B Theatres. B&B kicked<br />
off the year with full-scale remodels of existing locations in Lee’s Summit,<br />
Missouri; Leavenworth, Kansas; and Tulsa, Oklahoma. The company went<br />
on to unveil 85 screens across eight of its sites through remodels or new<br />
builds, including a new flagship location in Liberty, Missouri, site of the<br />
world’s largest ScreenX immersive-screen auditorium. B&B capped off<br />
the year in December with the opening of its latest theater, a 12-screen<br />
complex in Ankeny, Iowa. The theater boasts signature B&B amenities like<br />
family-friendly screenPLAY! auditoriums, MX4D immersive seating, Grand<br />
Screen PLF auditoriums, and heated recliners—not to mention a 12-lane<br />
bowling alley. The circuit will continue its commitment to “Bring Hollywood<br />
to the Heartland” in <strong>2019</strong> with the opening of a new nine-screen cinema in<br />
Topeka, Kansas. – Daniel Loria<br />
46 BOXOFFICE ® FEBRUARY <strong>2019</strong>
© Showcase Cinemas<br />
CMX CINEMAS<br />
MIAMI, FL<br />
FOUNDED 1936<br />
SCREENS 393<br />
SITES 38<br />
LOCATIONS > MN, IL, FL, NJ, AL, CO, GA, NC, OH, VA, MD, NY<br />
WWW.CMXCINEMAS.COM<br />
NATIONAL AMUSEMENTS<br />
NORWOOD, MA<br />
FOUNDED 1936<br />
SCREENS 376<br />
SITES 28<br />
LOCATIONS > MA, NY, OH, CT, NJ, RI<br />
WWW.SHOWCASECINEMAS.COM<br />
>> After a busy 2017 that saw the opening of its first U.S. location in April<br />
and the acquisition of Cobb Theatres in October, CMX settled into its second<br />
year in the market by further increasing its screen count and bolstering its<br />
executive roster. CMX named José Leonardo Martí, formerly the head of<br />
Mexico’s national cinema council, as its new U.S.-based CEO in September.<br />
Among the year’s most high-profile announcements by the U.S. arm of the<br />
Mexican circuit were expansion plans in cities like Tallahassee and Chicago,<br />
along with the opening of its first NYC location on the Upper East Side. The<br />
New York site welcomed new patrons in December with complimentary<br />
hot chocolate during the holiday season. A new player in the U.S. dine-in<br />
cinema space, CMX introduced its grab-and-go market concept in 2018, a<br />
new spin on expanded concessions at the movies. – Daniel Loria<br />
>> In November, National Amusements’ Showcase Cinemas brand<br />
launched its first subscription service, Showcase Subscribe. Starting at<br />
$16.95 for three movies a month, the program offers advance reserved<br />
tickets via the app. Movie fans can sign up for either the 2-D or the Premier<br />
plan, which includes 3-D and the premium XPLUS and IMAX formats.<br />
Showcase SuperLux, LuxLevels, and Showcase MX4D are not part of the<br />
subscription offering. Showcase Cinemas also recently renovated three<br />
of its New York State theaters: Showcase Cinema de Lux Cross County (10<br />
screens) in Yonkers, Showcase Cinema de Lux City Center 15 in White Plains,<br />
and College Point Multiplex Cinemas (12 screens) in Whitestone. All three<br />
locations feature power-operated, fully reclining chairs, swivel tables, and<br />
the ability to reserve in advance. – Kevin Lally<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 47
<strong>2019</strong> GIANTS OF EXHIBITION<br />
MALCO THEATRES<br />
MEMPHIS, TN n WWW.MALCO.COM<br />
FOUNDED 1915<br />
SCREENS 353<br />
SITES 34<br />
LOCATIONS > TN, AR, MS, KY, MO, LA<br />
The Memphis-based chain has its eye toward<br />
upgrades as the new year gets under way.<br />
Upcoming renovations to their Jonesboro,<br />
Arkansas, Hollywood Cinema will transition<br />
all the multiplex’s auditorium’s to luxury<br />
seating, with select auditoriums getting<br />
Dolby Atmos sound as well. The theater’s<br />
Malco Grill will offer moviegoers expanded<br />
food and beverage options. – Rebecca Pahle<br />
LANDMARK CINEMAS (CANADA)<br />
CALGARY, AB n WWW.LANDMARKCINEMAS.COM<br />
FOUNDED 1965<br />
SCREENS 319<br />
SITES 45<br />
LOCATIONS > CANADA<br />
Kinepolis, one of Europe’s major circuits,<br />
made a splash in its acquisition of<br />
Landmark Canada in December 2017. The<br />
Canadian circuit is the first for Kinepolis<br />
outside EMEA, joining Cineworld as the<br />
second leading European exhibitor to<br />
ramp up its North American presence<br />
through M&A. – Daniel Loria<br />
STUDIO MOVIE GRILL<br />
DALLAS, TX n WWW.STUDIOMOVIEGRILL.COM<br />
FOUNDED 2000<br />
SCREENS 314<br />
SITES 30<br />
LOCATIONS > AZ, CA, FL, GA, IL, IN, NC, PA, TX<br />
Always on the cutting edge of innovation,<br />
SMG launched its own cinema subscription<br />
service in January <strong>2019</strong>. The plan, SMG<br />
Access Subscription, is available for $14.99<br />
per month and is currently accepting users<br />
on an invite-only basis and is tied into the<br />
circuit’s loyalty program. – Daniel Loria<br />
PREMIERE CINEMA CORP.<br />
BIG SPRING, TX n WWW.PCCMOVIES.COM<br />
FOUNDED 1993<br />
SCREENS 312<br />
SITES 29<br />
LOCATIONS > AL, FL, MS, NM, SC, TX<br />
Premiere Cinema Corp. just opened its new<br />
Premiere Cinertainment Lux Cine, Bowl &<br />
Pizza Pub in Pell City, Alabama, with 800<br />
power-recliner seats, a bowling alley, ropes<br />
course, arcade, and gourmet kitchen. A new<br />
Lux Cine opens in Birmingham this spring.<br />
– Kevin Lally<br />
CARIBBEAN CINEMAS<br />
SAN JUAN, PR n WWW.CARIBBEANCINEMAS.COM<br />
FOUNDED 1968<br />
SCREENS 296<br />
SITES 34<br />
LOCATIONS > PUERTO RICO & U.S. TERRITORIES<br />
Caribbean Cinemas bounced back after a<br />
difficult 2017, working tirelessly to get its<br />
circuit back to full force after withstanding<br />
the effects of natural disasters. The efforts<br />
of the Caribbean team didn’t go unnoticed,<br />
with circuit president Robert Carrady<br />
receiving special honors at CinemaCon and<br />
ShowEast 2018. – Daniel Loria<br />
48 BOXOFFICE ® FEBRUARY <strong>2019</strong>
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<strong>2019</strong> GIANTS OF EXHIBITION<br />
GOODRICH QUALITY THEATERS<br />
GRAND RAPIDS, MI n WWW.GQTMOVIES.COM<br />
FOUNDED 1930<br />
SCREENS 288<br />
SITES 31<br />
LOCATIONS > FL, IL, IN, MI, MO<br />
Last year saw Goodrich Quality Theaters continue<br />
a legacy of, well, quality that’s been part of the<br />
chain since its 1930 founding as a single-screen<br />
operation in Grand Rapids, Michigan. Their<br />
screen and location counts have remained<br />
steady since they were included in last year’s<br />
Giants of Exhibition. – Rebecca Pahle<br />
ALAMO DRAFTHOUSE<br />
AUSTIN, TX n WWW.DRAFTHOUSE.COM<br />
FOUNDED 1997<br />
SCREENS 279<br />
SITES 37<br />
LOCATIONS > LA, AL, MS, NC, TX, SC, FL, GA, KY, OH, VA, CO, PA, NY<br />
GEORGIA THEATRE COMPANY<br />
SAINT SIMONS ISLAND, GA n WWW.GTCMOVIES.COM<br />
FOUNDED 1992<br />
SCREENS 264<br />
SITES 25<br />
LOCATIONS > GA, FL, SC, VA<br />
LANDMARK THEATRES<br />
LOS ANGELES, CA n WWW.LANDMARKTHEATRES.COM<br />
FOUNDED 1974<br />
SCREENS 252<br />
SITES 52<br />
LOCATIONS > AZ, CA, CO, DC, FL, GA, IL, IN, MD, MA, MI, MN, MO, NY, PA, TX, WA, WI<br />
It’s been a year of growth for the Alamo<br />
Drafthouse, as the ever-hip chain upped its<br />
theater count from 29 in 2017, with a handful<br />
of new locations on the way. Over the last year,<br />
Alamo also installed the U.S.’s first Sony 4K laser<br />
projection system (at Dallas, Texas, Lake Highlands<br />
location) and began experimenting with a<br />
subscription-based ticket service. – Rebecca Pahle<br />
Georgia Theatre Company is proud to host<br />
an annual “Cinema for a Cause” event, during<br />
which 100 percent of all admission ticket and<br />
concession purchases are donated to 35 local<br />
charities. Total donations in the past 15 years<br />
have surpassed $1.5 million. GTC also programs a<br />
popular “Flashback Cinema” series of film classics.<br />
– Kevin Lally<br />
The largest art house circuit in the United<br />
States was acquired by Cohen Media Group in<br />
December 2018. The new ownership won’t be<br />
too much of an adjustment for Landmark; Cohen,<br />
a specialty distributor with an existing art house<br />
cinema in New York, keeps the circuit’s indie<br />
roots intact. – Daniel Loria<br />
BOW TIE CINEMAS<br />
RIDGEFIELD, CT n WWW.BOWTIECINEMAS.COM<br />
FOUNDED 1900<br />
SCREENS 245<br />
SITES 39<br />
LOCATIONS > CT, CO, MD, NY, VA, NJ<br />
The oldest theater circuit in America—founded<br />
all the way back in 1900 as a nickelodeon—Bow<br />
Tie Cinemas kept going strong in 2018. The chain<br />
continues a string of renovations, branded Bow<br />
Tie Ultimate, that brings premium food and<br />
drink options and luxury seating to preexisting<br />
locations. – Rebecca Pahle<br />
READING CINEMAS USA<br />
CULVER CITY, CA n WWW.READINGRDI.COM<br />
FOUNDED 1993<br />
SCREENS 245<br />
SITES 27<br />
LOCATIONS > CA, HI, NJ, NY, TX, VA, DC<br />
Reading Cinemas USA, a division of Australia’s<br />
Reading International, reported that 38 percent<br />
of its screens would have luxury recliner seating<br />
by the end of 2018, and 26 percent would feature<br />
a premium auditorium (its own Titan Luxe and<br />
Titan XC brands or IMAX). – Kevin Lally<br />
50 BOXOFFICE ® FEBRUARY <strong>2019</strong>
RNK CIRCUIT SCR LOC<br />
GIANTS OF EXHIBITION <strong>2019</strong><br />
22 NCG<br />
NEIGHBORHOOD CINEMAS GROUP 244 25<br />
23 EMAGINE ENTERTAINMENT, INC. 237 20<br />
RNK CIRCUIT SCR LOC<br />
36 CINEMA WEST 149 15<br />
36 COMING ATTRACTIONS THEATRES 149 18<br />
38 CINÉMAS GUZZO 141 10<br />
24<br />
PACIFIC THEATRES/<br />
ARCLIGHT CINEMAS 219 17<br />
38 FRANK THEATRES 141 15<br />
25 CINÉPOLIS USA 211 21<br />
40<br />
EPIC THEATRES<br />
THEATRE MANAGEMENT INC. 132 11<br />
26 NEW VISION ENTERTAINMENT GROUP 205 19<br />
27 REGENCY THEATRES, INC. 194 29<br />
40 ALLEN THEATRES, INC. 121 18<br />
42 IPIC ENTERTAINMENT 115 15<br />
28<br />
LARRY H. MILLER THEATRES<br />
MEGAPLEX THEATRES 182 16<br />
43<br />
CLASSIC CINEMAS<br />
TIVOLI ENTERPRISES, INC. 111 14<br />
29 UNITED ENTERTAINMENT CORP. 180 21<br />
44 MITCHELL THEATRES 107 15<br />
30 MARQUEE CINEMAS, INC. 175 17<br />
31 MJR THEATRES 169 11<br />
44<br />
46<br />
PHOENIX THEATRES<br />
ENTERTAINMENT 107 12<br />
SOUTHEAST CINEMA<br />
ENTERTAINMENT 104 9<br />
32 CINEMA ENTERTAINMENT CORP. 160 20<br />
33 GALAXY THEATRES, LLC 159 14<br />
47 SANTIKOS ENTERTAINMENT 102 8<br />
48 R.L. FRIDLEY THEATRES 100 20<br />
34<br />
FP CINEMAS<br />
FLAGSHIP PREMIUM CINEMAS 157 20<br />
48<br />
YOUR NEIGHBORHOOD THEATRE<br />
BELMONT CAPITAL LLC 100 11<br />
35 CELEBRATION CINEMA BY STUDIO C 154 11<br />
50 R/C THEATRES MANAGEMENT CORP. 98 11<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 51
PREMIUM LARGE FORMAT<br />
<strong>2019</strong> GIANTS OF<br />
PREMIUM LARGE FORMAT<br />
EXHIBITORS INVESTING IN PLF SCREENS AS<br />
A TOP-OF-THE-RANGE PREMIUM FORMAT<br />
by Charlotte Jones, Principal Analyst – Cinema, IHS Markit<br />
>> Technology continues to redefine<br />
the cinema experience as well as open<br />
up further opportunities to refresh and<br />
revitalize processes and infrastructure.<br />
This enables exhibitors to target higher<br />
price points through a range of clearly<br />
differentiated experiences.<br />
LEADING EXHIBITOR PLF BRANDS IN NORTH AMERICA H1 2018<br />
Exhibitor PLF brand Screens (H1 2018)<br />
Cinemark XD 163<br />
Regal Cinemas RPX 111<br />
Cineplex Entertainment UltraVX 88<br />
Marcus Theatres Ultrascreen, DLX 78<br />
AMC BigD 30<br />
Cinema West Cinema West Giant Screen 20<br />
BB Theatres Grand Screen 13<br />
AMC Prime 10<br />
Goodrich GDX 10<br />
Santikos AVX 10<br />
SOURCE: IHS MARKIT<br />
TOTAL PLF SCREENS IN NORTH AMERICA<br />
2017 H1 2018<br />
Total PLF screens 1143 1,168<br />
Exhibitor PLF 630 656<br />
Global Brand 513 510<br />
IMAX 401 404<br />
Dolby Cinema 89 101<br />
Barco Escape 19 0<br />
Screen X 3 4<br />
CGS 1 1<br />
Premium large-format (PLF) screens have been<br />
one of the most active areas of growth in new<br />
technology and seating in the cinema sector over<br />
the past few years. The PLF market has evolved<br />
into a reasonably mature one following an earlier<br />
push of new brands based on new technologies,<br />
such as RGB laser and HDR, and concepts, such<br />
as panoramic screens. PLF screens reached a total<br />
of 3,372 worldwide in H1 2018, after first hitting<br />
the 3,000-screen milestone in 2017.<br />
Asia Pacific was again the leading region, accounting<br />
for a 45 percent share of the total, driven<br />
by the rapidly expanding Chinese exhibition sector<br />
and the growing appetite for premium exhibition.<br />
China reached a new high of 1,129 screens, making<br />
it the largest PLF market globally and accounting<br />
for over one-third of the total base, followed by the<br />
U.S. with 1,035 screens. The Chinese PLF market<br />
is dominated by global brands that account for over<br />
87.2 percent of PLF screens. This is led by IMAX<br />
and local player CGS. This is in contrast to North<br />
America, where there are proportionately more<br />
exhibitor-branded PLF screens. China has also seen<br />
the launch of more local-branded PLF screens such<br />
as Star Max from Dadi Cinema and Zmax from<br />
Zone International, but Wanda’s X-Land remains the<br />
largest Chinese brand with 80 screens as at H1 2018.<br />
Global PLF brands such as IMAX, Dolby<br />
Cinema, CGS, or ScreenX accounted for the<br />
majority, or 57.4 percent, of total PLF screens,<br />
showing a slight decrease from the same proportion<br />
in H1 2017. All told, the base of global PLF<br />
screens increased by 17.5 percent in H1 2018,<br />
which represents the lower growth rate over the<br />
past two years, but coming from a base that has<br />
more than doubled in three years, underlining<br />
the longer-term growth trajectory.<br />
In the competitive global-branded space,<br />
IMAX stands as the market leader with a majority<br />
64.8 percent share, but a proportion that has<br />
been declining from 74.2 percent in H1 2016.<br />
52 BOXOFFICE ® FEBRUARY <strong>2019</strong>
This is partially due to the rise of new global<br />
formats as well as a more competitive landscape.<br />
CGS was the second-largest global format<br />
(15.8%) although it is mostly located in China,<br />
followed by Dolby Cinema (8.0%) and ScreenX<br />
(7.3%). Dolby Cinema now accounts for over<br />
190 screens worldwide including expansion into<br />
China, UAE, UK, and Japan in 2018.<br />
The market for PLF providers has also continued<br />
to evolve as panoramic-screen format<br />
Barco Escape closed operations in Q1 2018 and<br />
RealD Luxe scaled down its focus to China and<br />
Asia Pacific. This is accompanied by the entrance<br />
of newer global brands such as Sphera Premium<br />
Cinema from CinemaNext.<br />
In 2018, there were seven active global<br />
PLF brands, following the demise of Barco<br />
Escape. In contrast, ScreenX, the multiscreen format,<br />
continued to grow in 2018, reaching a total<br />
of 195 screens in 62 territories based on year-end<br />
data. The growth of ScreenX can be linked to the<br />
support of major exhibitors such as Cineworld,<br />
which agreed to a deal for 100 screens. The<br />
strong lineup of content has driven the brand’s<br />
attractiveness. ScreenX will release six new films<br />
in the format in <strong>2019</strong>, up from five in 2018.<br />
From an exhibitor perspective, exhibitor-branded<br />
screens hit a total of 1,418 in H1<br />
2018, rising 16.8 percent on the previous year.<br />
North American exhibitors dominate exhibitor<br />
PLF, accounting for 46.2 percent share of the<br />
total, followed by Asia Pacific (22.3%), LATAM<br />
(16.3%), and Europe (13.6%). New brands<br />
launched include Showplace’s Icon-X as well as<br />
Titan LUXE from Reading, a second brand following<br />
on from its core concept Titan XC. Cinemark<br />
was the leading PLF brand internationally<br />
with over 250 XD screens over 17 territories and<br />
the largest total in one territory with its 160-plus<br />
XD screens in the U.S.<br />
The PLF market is now moving into maturity,<br />
but with continued investment in expanding<br />
PLF out to new venues as well as launching<br />
multiple brands, there remains fairly strong<br />
growth potential. Nonetheless, there are certain<br />
territories with minimal PLF activity possibly<br />
due to exhibitor strategy or lack of know-how as<br />
well as cultural aspects. Therefore, there remains<br />
potential to grow PLF in currently underserved<br />
territories such as Spain and Italy, if the concept<br />
is embraced by the consumer. India is one territory<br />
that has more recently embraced PLF led by<br />
efforts from leading circuit, PVR.<br />
While PLF offers an ultimate package of<br />
technology attributes, 3-D was the original technology<br />
driver and remains the largest technology<br />
platform, accounting for 56.6 percent of digital<br />
screens and over 100,000 installations as at Q3<br />
2018. 3-D box office fortunes have waned in recent<br />
years as fewer exclusively curated films have<br />
piqued interest and other premium formats such<br />
as 4-D have taken over in the immersive stakes.<br />
4-D screens have also outpaced growth in PLF<br />
in 2018, with total extreme 4-D screens with<br />
additional stimuli (not including immersive-motion-seating<br />
provider D-Box) rising by an impressive<br />
43.3 percent year on year to hit 833 screens as<br />
at H1 2018. The growth rate for 4-D stands out<br />
due to the expansion from a small base but also<br />
due to the clearly differentiated experience that<br />
cannot easily be re-created in the home.<br />
However, PLF also has the potential to<br />
converge with newer concepts such as 4-D and<br />
VR with the first bridging initiative known as<br />
“4DX with ScreenX” launched in 2018 from CJ<br />
4DPLEX representing the latest twist on entertainment<br />
and technology.<br />
Moreover, the process of exhibitor consolidation<br />
is affecting the dynamics of the sector as<br />
more influential exhibitors are better positioned<br />
to make strategic investments in technology as<br />
well as face ongoing challenges. Cineworld’s<br />
acquisition of Regal was the major purchase of<br />
2018, handing it the largest stake of the world’s<br />
most prosperous box office market (North<br />
America). All in all, the world’s top 10 exhibitors<br />
accounted for a large 36 percent of global screens<br />
as of September 2018, and this process looks set<br />
to intensify in <strong>2019</strong>.<br />
PLF is now a widely utilized concept for a top<br />
of the range (but not always “large”) screen in<br />
which audiences see value and increased quality<br />
over standard screens. What is clear is that<br />
exhibitors are continuing to appropriate a wider<br />
range and selection of technology options for<br />
audiences. PLF continues to dominate among<br />
premium screen options, but the emergence of<br />
new technologies such as LED and the rise of<br />
premium projection in RGB laser, more generally<br />
among new-build cinemas, confirms that PLF<br />
screens will need to continue to stand out in a<br />
more complex and crowded market. n<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 53
COVER STORY<br />
STEPHEN<br />
MERCHANT<br />
STEPS INTO THE<br />
RING WITH<br />
FIGHTING WITH<br />
MY FAMILY<br />
by Rebecca Pahle<br />
Professional wrestling: Broken<br />
bones! Badass costumes! Smack talk!<br />
Wry … British … comedy? Director<br />
Stephen Merchant, co-creator of the<br />
original British “The Office” and one<br />
of the forces behind subsequent<br />
sitcoms “Life’s Too Short,” “Extras,”<br />
and “Hello Ladies,” brings an<br />
outsider’s perspective to Fighting<br />
with My Family, out <strong>February</strong> 14<br />
from MGM.<br />
(continued on page 56)<br />
54 BOXOFFICE ® FEBRUARY <strong>2019</strong>
DWAYNE JOHNSON PLAYS HIMSELF<br />
IN FIGHTING WITH MY FAMILY. VINCE<br />
VAUGHN PLAYS WRESTLING TRAINER<br />
HUTCH MORGAN.<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 55
COVER STORY<br />
JACK LOWDEN PLAYS ZAK “ZODIAC”<br />
BEVIS, SARAYA-JADE BEVIS’S<br />
(FLORENCE PUGH) OLDER BROTHER<br />
>> Florence Pugh, who wowed indie-leaning<br />
crowds in 2017’s Lady Macbeth, trades corsets for<br />
black eyeliner to play real-life wrestling star Paige,<br />
née Saraya-Jade Bevis. Born and raised in Norwich,<br />
England, Paige comes from a family of wrestlers,<br />
including father “Rowdy Ricky Knight” (Nick Frost),<br />
mother “Sweet Saraya” (Lena Headey), and brother<br />
“Zak Zodiac” (Jack Lowden). But it’s Paige who’s chosen<br />
to train for the WWE—cuing drama, doubt, and<br />
eventual triumph as the youngest WWE Divas Champion<br />
in history. It’s “like a little Norwich wrestling<br />
version of Rocky,” says Merchant. Except Dwayne<br />
“The Rock” Johnson is there. Playing himself.<br />
<strong>Boxoffice</strong> spoke to Merchant about making a<br />
wrestling movie for non-fans, working with starin-the-making<br />
Pugh, and probably being “the only<br />
person who’s ever screamed at Dwayne Johnson to<br />
get out of the wrestling ring.”<br />
Were you familiar with wrestling before you<br />
started on this movie?<br />
I’d never watched it before. I had no knowledge<br />
of it or any interest in it. The project began as a<br />
documentary that was on British TV [2012’s “The<br />
Wrestlers: Fighting with My Family”], which The<br />
Rock saw while he was filming in England. He<br />
ended up reaching out to the guys, and he kind<br />
of became involved<br />
in their lives. He kept<br />
track of the story as it<br />
went on, and somewhere<br />
along the line he<br />
thought it might make<br />
an interesting film.<br />
I did this movie<br />
called Tooth Fairy<br />
with him some years<br />
ago. You’re welcome.<br />
I stayed in touch with<br />
Dwayne, and we’d<br />
occasionally check<br />
in with each other. I<br />
think probably he’s<br />
only got two English<br />
people’s phone numbers:<br />
Mine and Jason<br />
Statham’s. He calls on<br />
us for very different<br />
reasons. If he needs a<br />
shorter man to be on<br />
camera, he gets Jason.<br />
And if he needs anyone else to do anything else, he<br />
gets me.<br />
He sent me this documentary, and I watched<br />
it thinking, ‘Well, I’ll have no interest in this. It’s<br />
about wrestling, who cares?’ And for the first five<br />
minutes I’m sort of laughing and slightly sneering<br />
at this family. And then very quickly I became<br />
really charmed by them. I loved their passion for<br />
wrestling, which they talk about as though it’s a religion<br />
for them. It saved them from their troubled<br />
past. There was something very sweet about both<br />
the passion they have for this thing and the dreams<br />
they had for their kids. I started thinking about<br />
films like Billy Elliot. It’s not really about ballet. It’s<br />
about a little boy who wants to be a ballet dancer.<br />
You don’t need to care about ballet to root for him.<br />
So did you have a research period, when you<br />
were diving into this world and figuring out how<br />
things worked?<br />
Yes, absolutely. Initially I went up to meet<br />
the family. I hung out with them, and I got a lot<br />
of backstory on them and on British wrestling,<br />
which apparently is different from American<br />
wrestling. And then Dwayne himself was very<br />
helpful with the WWE bit, explaining to me<br />
the levels of reality and the way that you have to<br />
56 BOXOFFICE ® FEBRUARY <strong>2019</strong>
COVER STORY<br />
bad cop for her. She<br />
had different rivals,<br />
and she had different<br />
friends and enemies<br />
within the training<br />
world itself.<br />
In the end, I just<br />
had to refine it back to<br />
the core stuff. Vince<br />
Vaughn’s character<br />
is a conflation of a<br />
number of people who<br />
trained her over the<br />
years. What I tried to<br />
do was remain true to<br />
the core of her journey<br />
and the big highs and<br />
lows of it.<br />
LENA HEADEY, FLORENCE PUGH,<br />
AND NICK FROST STAR AS THE BEVIS<br />
FAMILY<br />
amplify parts of your own personality in order to<br />
create these versions of yourself.<br />
Once I got to writing the story, it was very<br />
complicated for me. I wanted to make this a film<br />
for people that have no interest in wrestling. It’s<br />
important to me that you didn’t need to know or<br />
care about this subject. But as I went on, I realized<br />
there are things you need to know in order for the<br />
film to make sense. And so there’s a lot of hidden<br />
plumbing in the movie, just trying to pump you<br />
with the information you need so that you understand<br />
enough to follow her story.<br />
The timespan covered in the film—from the<br />
beginning of her training to fighting in Monday<br />
Night Raw—is enormous. How were you able to<br />
make it coherent for viewers?<br />
Yes, it was a lengthy period. It was probably a<br />
span of two, three years. There are various divisions<br />
in the WWE. There’s this NXT training division,<br />
and then that itself has its own fan base. It starts to<br />
get really complicated and incredibly detailed. It’s a<br />
bit like trying to catch up on 30 years of a TV soap<br />
opera in a weekend.<br />
I knew I couldn’t convey all of this to the<br />
audience. She had multiple trainers over the<br />
years, and different people were good cop and<br />
Have you gotten<br />
any feedback from<br />
wrestling fans?<br />
Because they can be<br />
intense.<br />
There have been a couple of guys who I know<br />
in the UK who were big wrestling fans, and they<br />
were very enamored of it. What I didn’t want to<br />
do was satirize or mock this world. Because to<br />
me, the fact they take it so seriously is what was<br />
so appealing about the family. And I thought if<br />
I try to undermine it and satirize it and mock it,<br />
then I’m cheapening the whole point of the story.<br />
I wanted to be respectful of it, but also show the<br />
toughness of it, the impropriety of some of the<br />
more ragged crowd.<br />
The wrestling fans are as vociferous and tough<br />
as, I would argue, the Star Wars fans. I expect<br />
there are people who will see where I’ve changed<br />
things or conflated them. For instance, the WWE<br />
logo changed in the time that her story unraveled.<br />
Well, am I going to have two different logos in<br />
the movie? At that point, where do you stop?<br />
The fans I’ve shown it to have been very pleased<br />
and happy and really enjoyed it. And they could<br />
tell that there was a love of the sport behind it.<br />
But yes, I fully expect there to be entire websites<br />
devote to the inaccuracies.<br />
We’ve seen how bad DC fanboys can get on<br />
Twitter. People are going to find something to<br />
complain about.<br />
58 BOXOFFICE ® FEBRUARY <strong>2019</strong>
Sometimes I wonder, as a comic book fan in my<br />
teens, would I have been that person? I remember<br />
when the first Batman movie came out, and in that<br />
they made the Joker the person that killed Bruce<br />
Wayne’s parents. I remember being furious because<br />
that wasn’t what it was like in the comics. So I<br />
completely understand that passion.<br />
But I also understand, having made films subsequently,<br />
that you can’t please everybody. You only<br />
have an hour and a half to tell a story, and much<br />
like the DC world, if you compress 60-odd years<br />
of comic books into an hour and a half, you’ll have<br />
to make some choices.<br />
What was the first thing you saw Florence<br />
Pugh in?<br />
I saw Florence in Lady Macbeth. I thought she<br />
was terrific, but I couldn’t judge from that whether<br />
she could play this character. This was a very tricky<br />
one to cast. You’re beholden to aspects of the real<br />
person. She’s a working-class girl from England.<br />
She is a wrestler. She’d been doing that since she<br />
was 13, so she’s incredibly good at it. She also has<br />
a charisma and a star power, which is why she is<br />
successful. So you needed an actress who could do<br />
all of that and who is also a good actress.<br />
I saw maybe 60-odd young actresses, either in<br />
person or on tape. Many of them were excellent,<br />
but none could quite tick all of those boxes for me.<br />
I brought Florence in, and I read with her and had<br />
her read with Jack many times to convince myself<br />
not of her acting ability, but simply that I believe<br />
her as this girl. And she worked really hard and<br />
proved her mettle.<br />
She and Jack went off to Florida, and they<br />
trained with the NXT wrestling facility. They did<br />
as much of the actual physical stuff as they could<br />
physically do or were allowed to do. Florence,<br />
when we shot that, she was 20 or 21. And the<br />
fifth day of filming was her walking out in front of<br />
20,000 wrestling fans in the STAPLES Center to<br />
do that final match. Which was crazy. I was really<br />
nervous for her. And she sucked up the nerves and<br />
just went out there. It was kind of extraordinary<br />
to watch.<br />
You had real wrestling fans as extras?<br />
The WWE gave us one hour after a Monday<br />
night live telecast. They kept the cameras there and<br />
the ring there. Normally they would dismantle it<br />
immediately and move on to the next event. But<br />
they kept the fans, and they kept the cameras, and<br />
they let us have an hour to re-create this match.<br />
And, very sweetly, Dwayne came down to<br />
emcee the evening, essentially as a kind of first<br />
AD. When you see Dwayne in front of a live<br />
wrestling audience, it’s like Elvis has come back.<br />
It’s crazy. And I said to him, we’ve only got an<br />
hour, please don’t get carried away when you’re up<br />
there in front of a crowd. He walks out there and<br />
spends 20 minutes talking to the fans, interacting,<br />
making phone calls. I’m the only person who’s ever<br />
screamed at Dwayne Johnson to get out of the<br />
wrestling ring.<br />
But ultimately he was invaluable, because he<br />
led the audience through it. He told them what<br />
we were doing, and then he got them to cheer<br />
and applaud and do whatever they needed to do<br />
at the right moment. Without him, I don’t know<br />
if we could have kept them there in their seats for<br />
an hour.<br />
You shot that whole final fight in an hour?<br />
It was absolutely insane. It was an hour, with<br />
one or two pickups the next day. It was really<br />
tough. We had all of the WWE cameras filming it<br />
for us and three of our own cameras, and we had<br />
a couple of runs at it, and then that was it. We<br />
packed up, went home, and we just hoped that<br />
we’d got it, because there was no way of checking<br />
the monitors.<br />
What was the first movie you saw in a theater?<br />
I’m pretty sure the first movie I saw was The<br />
Empire Strikes Back. Although I was very young.<br />
The one that really sticks with me was when I was<br />
a little older. I remember lining up around the<br />
block with my uncle to see E.T.<br />
Sports movies are particularly good as<br />
audience movies.<br />
I think so. We are living in this golden age of<br />
TV, and most people have big-screen TVs at home.<br />
You can re-create a version of the movie experience<br />
in some ways. What you don’t have is that shared<br />
experience. There is something very unique about<br />
that. I think it’s still one of the reasons why people<br />
make that trip to the theater. There’s something<br />
about being among other people in the dark.<br />
Taking a roller coaster ride on your own is not the<br />
same as doing it when all the cars are filled. And I<br />
think that’s true of cinema as well. n<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 59
FILMMAKER INTERVIEW<br />
PATRICK STEWART AND LOUIS ASHBOURNE SERKIS<br />
60 BOXOFFICE ® FEBRUARY <strong>2019</strong>
JOE CORNISH RETURNS<br />
TO THE BIG SCREEN WITH<br />
THE KID WHO WOULD BE KING<br />
by Rebecca Pahle<br />
In 2011, writer-director Joe Cornish won the hearts of movie fans of<br />
a certain geeky persuasion with his debut feature Attack the Block.<br />
Admittedly, it took a while. Despite substantial festival buzz and critical<br />
praise, the film topped out on a few dozen screens in the U.S. Like many<br />
a cult favorite before it, Attack the Block only found its core audience<br />
once it hit home video. Eight years later, two of its stars—Star Wars’<br />
John Boyega and Doctor Who’s Jodie Whittaker—have gone on to lead<br />
household-name franchises, and Attack the Block itself has come to be<br />
regarded as a sci-fi classic-in-the-making.<br />
And finally—finally!—a new Joe Cornish film is hitting cinemas. The<br />
guy hasn’t exactly been resting since 2011, having collaborated with<br />
Hot Fuzz and Shaun of the Dead director Edgar Wright on the script for<br />
Marvel’s Ant-Man. (Wright was replaced by director Peyton Reed and<br />
the movie rehauled, though Cornish and Wright still hold screenwriting<br />
credits.) But still, the promise of 20th Century Fox release The Kid Who<br />
Would Be King—a modern-day retelling of the Arthurian legend in<br />
which a young boy (Louis Ashbourne Serkis, son of Andy) must unite<br />
the “warring tribes” of his school to defeat the evil sorceress Morgana<br />
(Rebecca Ferguson)—has fans of Attack the Block salivating.<br />
In advance of The Kid Who Would Be King’s January 25 release, <strong>Boxoffice</strong><br />
spoke with Cornish about the film and a topic near and dear to the<br />
director’s heart, as well as ours: movie theaters.<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 61
FILMMAKER INTERVIEW<br />
DIRECTOR JOE CORNISH WITH CAST<br />
MEMBERS TOM TAYLOR AND LOUIS<br />
ASHBOURNE SERKIS<br />
This film feels very well-timed; it’s all about<br />
unity and hope at a time when the world feels so<br />
screwed up.<br />
I thought of the idea for it when I was 12 or<br />
13. It’s a weird coincidence that the myth of the<br />
sword in the stone is about a divided country,<br />
and everything happens to be a little bit divided<br />
at the moment.<br />
Weirdly, when I thought of the idea, that was<br />
also a pretty dark period for a kid. Frankie Goes to<br />
Hollywood was in the charts with “Two Tribes,”<br />
which was all about nuclear war. There was IRA<br />
terrorism in London. There were strikes. If you’re a<br />
kid, however fun and cheerful adults try and make<br />
the world seem, the tensions and anxieties slip<br />
through the cracks. Even young people are aware<br />
of the state of the world.<br />
And they’re capable of dealing with it. Kids are<br />
resilient little creatures, as we see in this movie.<br />
I think so. Pre-teens, especially, have a real<br />
desire to be moral and to understand what right<br />
is. They have very pure aspirations. I remember,<br />
myself, becoming a little more cynical in my midteens.<br />
But when you’re young, you really want to<br />
know the right way to do things, and you want<br />
to see that reflected in the world. The movie takes<br />
that on, because it’s about chivalry and the chivalric<br />
code and all these mythical ideas of how to be a<br />
good leader and a good citizen.<br />
A lot of people, myself included, have been anxiously<br />
awaiting this film because we loved Attack<br />
the Block so much. Can you give me some insight<br />
into why this was the film that you made next?<br />
Attack the Block is very well regarded now, I’m<br />
happy to say, and it’s really found its audience.<br />
But it did take a while. It didn’t get a massive theatrical<br />
release in the U.S. It got a mixed reception<br />
in the UK, as well. It took a little while for me to<br />
be confident enough to really get something else<br />
going. That was one factor.<br />
The other thing was that Attack the Block did<br />
have a very good response in the industry, and I got<br />
62 BOXOFFICE ® FEBRUARY <strong>2019</strong>
a little bit overwhelmed by the number of things I<br />
was invited to read and approached to direct. A lot<br />
of directors make one little indie film that catches<br />
on, then jump into a big Hollywood movie. That<br />
felt risky for me, because sometimes you can be<br />
overwhelmed by the process. If you’re making a<br />
big branded property, you can feel like it’s not your<br />
movie. And sometimes it can go really wrong. You<br />
could get replaced or something like that.<br />
So after Attack the Block, I just buried my head<br />
in Ant-Man, which I was writing with Edgar<br />
Wright. We worked very hard on it between 2011<br />
and 2014. I wrote a couple more screenplays in<br />
that period. And then, in about 2015, I started<br />
work on The Kid Who Would Be King, which took<br />
three years to write and make and post-produce.<br />
So, there you go. Time flies!<br />
Did what happened with Ant-Man have an effect<br />
on how you perceived the industry?<br />
It was nothing but a good experience for me.<br />
I had the pleasure of working closely with Edgar,<br />
who’s a genius. Both of us experienced the<br />
evolution of Marvel Studios from the inside, really.<br />
We were passengers on that project within Marvel<br />
during the whole evolution of that company.<br />
It was a much tougher experience for Edgar,<br />
because he was ready to direct that thing. For me,<br />
just to be there was a gift. I would’ve loved to<br />
have seen Edgar’s version of that film. I think it<br />
would’ve been great in different ways. Even though<br />
I really enjoyed the movie that Peyton Reed made.<br />
But for someone like me, it’s a privilege to be<br />
working in movies at all. So I’m grateful for everything,<br />
really, good or bad.<br />
How did you come to find Louis Ashbourne<br />
Serkis?<br />
The kids were found by a lady called Jessica<br />
Ronane, who works at the Old Vic Theatre in<br />
London. She found all the Billy Elliots for the<br />
stage productions of Billy Elliot. She did one<br />
of those massive casting calls, where you see<br />
thousands of kids from every background with<br />
different ranges of experience. We ended up<br />
with this great cast, which includes a kid called<br />
Dean Chaumoo, who plays Bedders. He’d never<br />
done anything in his life before. He just spotted<br />
a little audition sheet that his drama teacher<br />
dropped on the floor at school and ended up<br />
doing a fantastic audition.<br />
That little kid is so adorable.<br />
He’s sweet, right? He’s so cute. And then Louis,<br />
who’s obviously done lots of bits and bobs in movies<br />
and TV. He came in and did a great audition as<br />
well. But it was a real meritocracy. We gave them<br />
a page from the movie and we stuck them in front<br />
of a camera, and the best kid won, whatever their<br />
background or experience.<br />
With most people finding Attack the Block on<br />
home video, and with much of your earlier work<br />
being on TV, I’m wondering: What’s your relationship<br />
to theatrical distribution? Is it important to<br />
you that your work be seen on a big screen?<br />
I love theatrical. I think it’s the be-all and<br />
end-all. Television is a different storytelling form.<br />
Movies end. You walk out of that space and you<br />
carry with you an experience that had a beginning<br />
and a middle and an end. Even if it’s a franchise<br />
movie, you know you’re going to have to wait at<br />
least a year [for the next one]. So whatever you’ve<br />
seen needs to psychologically resonate with you.<br />
A cinema’s a place. That word is an art form,<br />
but it’s also a building. Television is a thing that<br />
you can carry around wherever you are. Cinema is<br />
a place you go to, and the lights go down, and it’s<br />
a dreamlike experience. You have to pay attention.<br />
You can’t stand up and leave. You give the movie<br />
your undivided attention.<br />
So I love it. And I think that it’ll survive. I<br />
think people like to leave their houses. People<br />
like to have collective experiences. Just as a consumer,<br />
I’m a massive fan of movies. Edgar and I<br />
go all the time. We love it. We go together. We’ll<br />
see everything.<br />
I’d imagine that you’re model moviegoers. None<br />
of that “I’m just going to check my Facebook.”<br />
Oh man, no, I’m with you. I really appreciate<br />
it when theatrical chains have a little thing they<br />
put up before the main feature telling people to<br />
switch their phones off. It’s maddening. Because<br />
it’s all about not being distracted. It’s all about sitting<br />
in a comfortable chair with your eyes pointed<br />
at that screen.<br />
One of the differences between film and television<br />
is you can pause TV. It’s usually dialogue<br />
driven, so you can look away and you probably<br />
won’t miss anything. Movies should be like a<br />
novel. If you tear a page out or miss a paragraph,<br />
you might have missed a piece of fundamental<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 63
FILMMAKER INTERVIEW<br />
someone coincidentally had been there with a<br />
camera. The Black Stallion is about a kid, and I<br />
was pretty much the same age as him, so it felt<br />
very, very personal. That movie’s got real jeopardy,<br />
and it’s very naturalistic. It’s one of the best kids’<br />
films ever made. I remember that [experience]<br />
being very transportive. I still love, to this day,<br />
going to the movies on my own.<br />
What’s the last movie that you saw in a theater?<br />
I saw Bumblebee at the IMAX in London’s<br />
South Bank. I really enjoyed it.<br />
RHIANNA DORRIS, LOUIS<br />
ASHBOURNE SERKIS, ANGUS IMRIE,<br />
DEAN CHAUMOO, AND TOM TAYLOR<br />
information. It’s no coincidence that some of the<br />
most famous lines of dialogue in movies are short,<br />
whether it’s “Yippie-ki-yay” or “Play it again, Sam.”<br />
They can be three or four words. And that’s just<br />
a few seconds, but if you turned away you might<br />
have missed one of the most famous movie lines<br />
ever. Every second counts in the movie. The whole<br />
experience is designed to make you appreciate and<br />
enjoy and relish every second.<br />
For me personally, there are films that are emotionally<br />
harrowing, and it helps me to be in a<br />
theater for those. You have to be almost physically<br />
captive.<br />
Yeah, I agree. Sometimes, if a movie’s tough<br />
going, you might not stick with it on TV,<br />
because it’s too easy to do something else. But<br />
sometimes when you get over that little bump,<br />
you think, “Wow, I’m really glad I stuck that<br />
out, because it really transported me or it really<br />
taught me something.”<br />
It’s like a contract you make, isn’t it? I feel the<br />
same way about record stores or DVD stores.<br />
You’ve made the effort to go. You’ve physically<br />
purchased the thing and carried it home. You’ve<br />
made a physical and psychological journey to get<br />
there. Your investment is greater, and therefore<br />
your reward is greater.<br />
What’s the first movie you remember seeing in a<br />
movie theater?<br />
My real formative experience was the first<br />
movie I saw alone, which was The Black Stallion.<br />
It had a massive impact on me. Because I didn’t<br />
understand how films were made [before then].<br />
I thought all this stuff had just happened, and<br />
It feels like that one got swallowed up by the<br />
holiday movie season.<br />
It’s tough out there, right? It’s very competitive.<br />
Every weekend is a boxing match. It’s a really fun<br />
movie, and it worked really well in IMAX. In a<br />
massive four-by-three format, it almost felt like a<br />
giant Saturday morning TV show. It’s got really<br />
beautiful visual effects. Great ’80s music as well.<br />
Tears for Fears. Very loud. Surround sound. I<br />
appreciate that, personally.<br />
Related to the market being so competitive: Is<br />
that something that’s on your mind when you’re<br />
making films? “How is this going to be received?<br />
How is it going to perform? Is the studio going to<br />
screw me over?”<br />
Definitely. It’s always on my mind. I think it’s<br />
very tough out there if you don’t have an IP. And<br />
people are more and more risk averse. Nothing<br />
I’m saying here is new. Everybody knows that,<br />
especially theatrically, the middle ground has<br />
dropped out. You have to be huge and spectacular<br />
and a franchise, or you have to be low-budget<br />
and idiosyncratic.<br />
Both Attack the Block and The Kid Who Would<br />
Be King are big audience movies, action-adventure,<br />
but they’re original ideas. It’s tough for movies like<br />
that. They’re reliant on clever marketing, a good<br />
choice of a weekend, word of mouth, and good<br />
reviews. I always think, wow, maybe I should do a<br />
brand or an IP. But I wouldn’t want to do it unless<br />
I felt that I was in love with it and could do a really<br />
good job.<br />
You watch a movie like Taika Waititi’s Thor:<br />
Ragnarok, and the Taika-ness of it comes<br />
through. You would want to do something<br />
like that.<br />
64 BOXOFFICE ® FEBRUARY <strong>2019</strong>
Exactly. Something where it’s a good marriage<br />
of sensibilities. But studios are getting better at<br />
that. They’re getting cleverer about letting directors<br />
put their own stamp on franchises. You can see<br />
that in Spider-Man: Into the Spider-Verse. You could<br />
see it in Thor: Ragnarok. I think audiences appreciate<br />
stuff that’s authored.<br />
I hope that people see The Kid Who Would Be King<br />
in theaters. It’s a really nice-looking film, especially<br />
the climactic final battle.<br />
I was excited to do that. The movie ends with<br />
a massive battle that’s about 20 minutes of screen<br />
time from beginning to end. I do think you’ve got<br />
to give audiences some spectacle to compete these<br />
days, so we tried to put landscape and suspense<br />
and battles and action sequences. There’s a big car<br />
chase at the beginning of the movie, a big horse<br />
chase sequence, various big battles.<br />
That stuff’s really fun to do and incredibly fun<br />
for the kids as well. They really loved doing their<br />
sword training and learning to ride and getting to<br />
do action sequences. Same with Attack the Block,<br />
with those young actors getting to do moped<br />
chases and battle aliens and swing samurai swords.<br />
It makes for a very, very good atmosphere on the<br />
set when the actors are very into what you’re asking<br />
them to do.<br />
What’s your favorite movie theater?<br />
I love the Curzon Mayfair in London, just near<br />
Green Park tube station. It has a beautiful big<br />
screen and just the right number of seats. It’s a little<br />
bit out of the way, so people who go there tend<br />
to really want to see the film that they’re watching.<br />
You get people who really care about what they’re<br />
seeing there.<br />
A lot of the big movie screens I used to go to<br />
as a kid have been changed around. I love the<br />
Arclight in L.A. Who doesn’t love the Arclight? I<br />
love the Cinerama Dome in L.A. I love the New<br />
Beverly. I love the Aero [in Santa Monica]. I<br />
like the Vue Piccadilly [in London]. I remember<br />
every screen I saw every film in. For some weird<br />
reason, I always remember the cinema where I<br />
saw it. n<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 65
FILMMAKER INTERVIEW<br />
TWO YEARS & COUNTING<br />
LAKOTA DRAMA NEITHER WOLF NOR DOG ATTRACTS A SMALL-TOWN FOLLOWING<br />
BY KEVIN LALLY<br />
>> SLOW AND STEADY WINS THE RACE goes the old adage—<br />
a strategy embraced by Neither Wolf Nor Dog, an ultra-low-budget drama that has<br />
been running in theaters for more than two years and still has hit only 15 percent<br />
of the country. That release pattern is partly a function of the film’s main target<br />
audience: Director Steven Lewis Simpson’s labor of love is based on a best-selling,<br />
semi-autobiographical novel by Kent Nerburn about a white writer chronicling the life<br />
and philosophy of an elderly Lakota leader. The film has thus traveled to many small<br />
towns with significant Native American populations, in states like Oregon, Washington,<br />
Montana, Wyoming, South Dakota, and Minnesota. >>>>>>>>>>>>>>>><br />
66 BOXOFFICE ® FEBRUARY <strong>2019</strong>
Simpson, a Scot now based in Bulgaria,<br />
has been immersed in Native American culture for<br />
two decades. In 1999, he visited Wounded Knee,<br />
South Dakota, site of a notorious massacre, when<br />
a sacred shirt taken as a trophy from that horrific<br />
event was returned to its original home by a Scottish<br />
museum.<br />
“Within two, three hours of hitting the reservation<br />
and being shown around Wounded Knee<br />
by a local,” he recalls, “then brought to a camp<br />
on the border [where people were protesting] the<br />
failure to investigate a couple of murders, I found<br />
myself at the house of Russell Means, arguably the<br />
most famous American Indian activist of the 20th<br />
century, and he asked me to film three days of<br />
political meetings. That was my first three hours on<br />
the reservation.<br />
“From then on, it just built and built. It’s interesting,<br />
because the film is about a white author<br />
who gets this call from an elder and takes on this<br />
commitment to write a<br />
book about the elder’s<br />
experience … But it’s<br />
also very similar to the<br />
commitments I made<br />
to people like Russell<br />
Means and others on<br />
the reservation, and<br />
that commitment spiraled<br />
into a documentary<br />
I made over 13<br />
years about the reservation<br />
[2012’s A Thunder-Being<br />
Nation]. And<br />
then this film itself is a<br />
parallel commitment,<br />
because almost eight<br />
years ago I promised<br />
Kent Nerburn that I<br />
would get it made by<br />
any means necessary.”<br />
Simpson recalls<br />
his first meeting with<br />
author Nerburn: “I<br />
went out to Pine Ridge<br />
with a previous movie<br />
I’d made called Rez<br />
Bomb—I’d done a<br />
little traveling cinema<br />
around the reservation<br />
so people in the<br />
communities could see it. I was showing it in this<br />
border town where we’d also shot some of the<br />
film, and Kent happened to be visiting the town<br />
and came to see it and met me afterward. People<br />
in Hollywood had been circling his book since<br />
the mid-’90s and he had some pretty established<br />
people showing interest. But it was always pie-inthe-sky<br />
promises and nobody was moving forward<br />
with it. And he thought: Here’s a guy who actually<br />
gets things made on the reservation—and tonally<br />
it’s right, which is most important.”<br />
Simpson shot the film on location in 18 days<br />
with a crew of three: himself, a sound man, and<br />
an assistant. He estimates the production budget<br />
(largely raised on Kickstarter) at $30,000, which<br />
he later partly recouped by selling his Red camera<br />
and three vehicles used for the film.<br />
A huge marketing asset for the movie is its leading<br />
man: real-life Lakota elder Dave Bald Eagle, 95<br />
during the shooting, who passed away in July 2016<br />
First published in<br />
1994 and winner of<br />
the Minnesota Book<br />
Award in 1996, no<br />
other novel is seen to<br />
so successfully bridge<br />
the gap between<br />
white America and<br />
the Native American<br />
world. It still sells,<br />
well aided by a wide<br />
readership through<br />
academic use. Two sequel<br />
novels followed<br />
to equal acclaim.<br />
The publisher, New<br />
World Library,<br />
estimates world-wide<br />
sales at around half a<br />
million copies, with<br />
sales in Europe and<br />
in particular Germany<br />
being very strong.<br />
The American Indian<br />
College fund said,<br />
“This is one of those<br />
rare works that once<br />
you’ve read it, you<br />
can never look at the<br />
world, or at people,<br />
the same way again.”<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 67
AWARDS SEASON<br />
HARLEN STANDING BEAR SR., CHRISTOPHER SWEENEY, DAVE BALD EAGLE, AND RICHARD RAY WHITMAN<br />
at the age of 97. A World War II paratrooper<br />
who barely survived his gunshot<br />
wounds during D-Day, this mischievous<br />
character later became a ballroom dancer,<br />
race car driver, rodeo rider, rancher, actor,<br />
and stuntman. In the 1990s, he was<br />
named First Chief of the United Indigenous<br />
Nations.<br />
“Kent had lived with this [story] for<br />
almost 20 years, and yet Dave is more<br />
than he’d ever dreamt of in terms of<br />
somebody playing this role,” Simpson<br />
notes. “I’d been scouting around a lot,<br />
and most of the established Native actors<br />
were in their 70s and they weren’t from<br />
that era. And that was a key thing: The<br />
novel was written in the ’90s and the<br />
character’s about 80, but it’s not the age<br />
of the character, it’s the era he’s from.<br />
The term on the reservation is ‘Those<br />
that were brought up by those that were<br />
born free.’ And Dave was born in his<br />
grandpa’s tipi and his grandfather was<br />
a key participant at the battle of Little<br />
Big Horn and lived past 100 years. Dave<br />
knew him into his 20s. To embody that<br />
era, I had to go older than the character<br />
in the book … The spirit of the film rests<br />
upon Wounded Knee, where the climax<br />
takes place. And Dave’s connection to<br />
Wounded Knee through his family is<br />
closer than that of even the character he<br />
was playing.”<br />
Simpson took a big risk during that<br />
culminating scene by asking Dave Bald<br />
Eagle to improvise his dialogue. “When<br />
you’ve got a 95-year-old … I’m half that<br />
age and I can’t remember dialogue. He<br />
could read you a line at any point and all<br />
he gave you was truth. But the problem<br />
is, when you go into a scene that’s dealing<br />
with an emotional truth, you can’t do<br />
that line by line. And so I basically had<br />
him improvise the whole sequence and he<br />
went to a really deep place. At the end of<br />
filming the scene, he turned to [co-star]<br />
Christopher Sweeney and said, ‘I’ve been<br />
holding that in for 95 years.’ I’d like to<br />
take credit for [the film’s high audience<br />
ratings], but I absolutely know that it’s<br />
because of the depth of what they feel<br />
and that’s through Dave’s performance.”<br />
He continues, “There are a lot of documentaries<br />
that can talk about Wounded<br />
Knee and they’re powerful, but in a movie<br />
people open their hearts and listen in<br />
a different way because they’re doing it<br />
through a narrative character. And we<br />
kind of cross that line here because Dave<br />
is so true in it.”<br />
Simpson looks back on the “slow<br />
and steady” release of his film, which<br />
his reps say has grossed over $500,000<br />
from roughly 75,000 low-price ticket<br />
admissions. “We understand that things<br />
are going to cluster, so what we need is<br />
a foothold cinema in a region. Some of<br />
them we target certain areas where we<br />
know, OK, there is a big reservation there<br />
and we have an angle. In Independence,<br />
Oregon, we brought in 325 pupils one<br />
day from a local Bureau of Indian Education<br />
school, for example. That’s nice<br />
numbers, especially in a small community<br />
like that. The strategy from the very<br />
beginning was a big fish in a small pond,<br />
not a minnow in an ocean. So we started<br />
in Bemidji, Minnesota, where the novel<br />
was written, and we got 1,600 people<br />
through the door in a town of 15,000<br />
and we were the number one film. So<br />
other theaters in the area started paying<br />
attention. Two of the others were in<br />
towns where two of our leads were born.<br />
Those numbers were solid and allowed us<br />
to start building on that.<br />
“Our first commercial cinema in<br />
Washington State was for a special event<br />
because the locals asked for it. It was just<br />
two showings on a Thursday afternoon,<br />
68 BOXOFFICE ® FEBRUARY <strong>2019</strong>
ACTOR DAVE BALD EAGLE PASSED AWAY AT 97 IN THE SUMMER OF 2016. HE APPEARED IN THE EMMY-WINNING MINISERIES “INTO THE WEST” IN 2005.<br />
but when we sold out both of them they<br />
immediately booked us for a three-week<br />
run. Suddenly we’ve got numbers that<br />
other theaters in the area are paying<br />
attention to. And so we got 22 theaters in<br />
Washington State, including nine weeks<br />
in one in Spokane.”<br />
Among the landmarks for the film<br />
was its four-week engagement at the<br />
Landmark Lagoon in Minneapolis,<br />
where it tallied 3,500 admissions and<br />
the best weekend gross in the country,<br />
according to Landmark senior publicist<br />
Hugh Wronski.<br />
But overall, Simpson observes, “we do<br />
phenomenally well in smaller communities<br />
compared to big cities, and I think<br />
local media is much more responsive<br />
to a great story, in a way, than national<br />
media. National media is bombarded<br />
with everything, so they’re waiting for<br />
the publicists they have to pay attention<br />
to. Whereas we just go directly to these<br />
small-town papers and get immense<br />
coverage. Dave Bald Eagle’s obituary was<br />
one of the biggest I’d seen in the likes of<br />
The Times of London, just because it has<br />
all those rich elements.”<br />
Although the film has played in Harkins<br />
and Landmark locations, Simpson<br />
notes that “for the most part we’re playing<br />
in independent commercial cinemas.<br />
One-, two-, three-, four-, six-screeners<br />
throughout a lot of the northern Plains<br />
… I think they really respect the work<br />
we’ve put in driving in an audience. They<br />
took a gamble on us, and we’ve followed<br />
through with sweat and often great numbers.<br />
I think they also really appreciate<br />
the responses they’ve been getting from<br />
their customers, who are having a deeper<br />
reaction than just a normal film.”<br />
Simpson observes, “I think a lot of<br />
these regional cinemas are starting to<br />
recognize that there are certain films,<br />
small films, that appeal very specifically<br />
to their area and they will do fantastically<br />
well. And I think that’s where<br />
self-distribution comes in. I think people<br />
are fixating on self-distribution [with us]<br />
because we were at Sundance and no one<br />
bought us, and we’re going to four-wall<br />
L.A. and New York [later this year]. But<br />
there are certain films [where it works<br />
well]. It took the distributors a while to<br />
get Free Solo into theaters in places in<br />
Wyoming, but it did fantastically well<br />
because people there related to it in a<br />
way that people in L.A. wouldn’t.”<br />
Simpson notes that “with some of the<br />
theaters, we’ve done it on an alternative<br />
content basis, just a handful of showings<br />
in downtimes for them, because our<br />
audience will go see it whenever it is on.<br />
That’s been an interesting opportunity. If<br />
I were a theater, though, the key thing I<br />
would ask any producer is: What’s your<br />
local outreach strategy and what resources<br />
do you have to put into that? It’s not marketing<br />
money. It’s time and sweat. And<br />
that’s what really pays off.<br />
“I saw something fascinating a couple<br />
of years ago at a friend’s festival in South<br />
Dakota: a 600-seat theater packed for a<br />
documentary about a rodeo guy. In L.A.<br />
it would get 20 people, and here it’s 600<br />
people, mostly young guys with cowboy<br />
hats on. I think boutique distributors<br />
should be forgetting about art houses for<br />
certain films and looking into these parts<br />
of the country.”<br />
Still booking theaters after two<br />
years, Simpson is gratified by the path<br />
he’s taken with Neither Wolf Nor Dog:<br />
“Without the theatrical release, the film<br />
would have just been seen by handful of<br />
people on DVD and gone nowhere.” As<br />
for the eventual ancillary release, “I keep<br />
pushing it back because we keep making<br />
money in theaters!” n<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 69
TIMECODE<br />
by Kenneth James Bacon<br />
CLASSIC AD<br />
APRIL 30, 1955<br />
BOXOFFICE<br />
COUNTDOWN TO<br />
CELEBRATION PART 2<br />
AS BOXOFFICE ENTERS ITS 99TH YEAR,<br />
WE LOOK BACK AT WHO AND WHAT GOT US HERE<br />
by Kenneth James Bacon<br />
To a dame like her … love is<br />
also a weapon. I’d lain awake<br />
many a night wanting her love. I<br />
probably would again. But I was<br />
through being a sap for her. This<br />
time she was going to be on the<br />
receiving end!<br />
Copy for Hell’s Island accompanied<br />
this full-page image in the April 30,<br />
1955, issue of <strong>Boxoffice</strong><br />
For nearly 50 years, <strong>Boxoffice</strong> bestowed the Blue Ribbon Award each<br />
month to a release deemed to be the best in “family entertainment.” That<br />
phrase may suggest G-rated material, but in the early days of the industry,<br />
family fare covered a wider array of films. For every The Shaggy Dog<br />
and The Absent-Minded Professor, there were just as many movies with<br />
more adult themes: Citizen Kane, The Ugly American, and Guess Who’s Coming<br />
to Dinner. The film featured above, 1955’s A Man Called Peter, was typical<br />
of the plaque winners. The movie is a biopic about Peter Marshall, not<br />
the game show host, but the Scottish preacher who became the chaplain<br />
of the United States Senate and pastor of the New York Avenue Presbyterian<br />
Church in Washington, D.C. You can read more about the Blue Ribbon<br />
Award on page 73. And why of all the winners did I feature a movie you’ve<br />
probably never heard of? Peter Marshall married my parents. Read on >><br />
70 BOXOFFICE ® FEBRUARY <strong>2019</strong>
CLASSIC AD<br />
APRIL 30, 1955<br />
BOXOFFICE<br />
Paramount’s<br />
widescreen<br />
format—VistaVision—<br />
was released in 1954, and<br />
Hell’s Island was one of the<br />
first to take advantage of the<br />
new process. Paramount<br />
marketed VistaVision<br />
heavily in the pages of<br />
<strong>Boxoffice</strong><br />
Mary Murphy,<br />
shown here and on<br />
the facing page, first<br />
gained notoriety as the<br />
small-town girl intrigued<br />
by Marlon Brando’s Johnny<br />
in 1953’s The Wild One. Her<br />
final role was as Steve Mc-<br />
Queen’s sister in 1972’s<br />
Junior Bonner.<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 71
TIMECODE<br />
THIS INSIGNA OF OUTSTANDING MERIT<br />
is given each month by the National Screen Council, whose membership is comprised<br />
of motion picture editors, radio film commentators and representatives of better film<br />
councils, civic and educational organizations.*<br />
*image and text from the November 17, 1945 edition of the <strong>Boxoffice</strong> Barometer<br />
72 BOXOFFICE ® JANUARY <strong>2019</strong>
THE BLUE<br />
RIBBON AWARD<br />
For half a century, <strong>Boxoffice</strong>’s<br />
National Screen Council voted on<br />
the very best in family film, as long<br />
as Elvis wasn’t in any of them.*<br />
by Kenneth James Bacon<br />
>> In the March 3, 1932, issue of New England<br />
Film News (just a year before merging with its<br />
sister publications to become <strong>Boxoffice</strong>), young<br />
publisher Ben Shlyen heralded a new program with<br />
the headline: Announcing a Tried and Proven Plan<br />
for Rebuilding Family Patronage. He called his new<br />
marketing effort The Blue Ribbon Award.<br />
Initially, the prize was for the best family film of<br />
the month and was voted on by the nation’s exhibitors:<br />
20,000 of them. Shlyen then organized a group<br />
he called the National Screen Council, which included<br />
newspaper and magazine editors, radio commentators,<br />
and members of various clubs, councils, and<br />
women’s clubs, because of course there were women’s<br />
clubs. Aunt Bee belonged to a women’s club.<br />
There were hundreds of members of the NSC,<br />
and its roll call of voters over the decades ranged<br />
from a Mrs. George Bryan of the Women’s Institute<br />
of Duluth (organizers of the annual Christmas choral<br />
pageant) to Hollywood heavy hitters like Hedda<br />
Hopper. Actress Adrienne Ames (George White’s<br />
Scandals) was a member of the council during the<br />
war years when she hosted a movie review radio<br />
show in New York. Esteemed film critic Andrew<br />
Sarris of the Village Voice was once a member, as was<br />
Gene Siskel of the Chicago Tribune.<br />
National Screen Council member Jimmy Starr of<br />
the Los Angeles Herald-Express wrote a column called<br />
Starr-Dust for decades. He called Hollywood “Picturetown.”<br />
A novel he published during his council<br />
tenure was titled Three Short Biers, about a Hollywood<br />
studio that is sent three tiny coffins following<br />
the murder of three little people. You can buy this<br />
book on Amazon for four dollars and you can be the<br />
first to review it.<br />
Kate Cameron, movie critic for the New York<br />
Daily News, was a council member and wrote<br />
that newspaper’s stellar review of Citizen Kane (a<br />
Blue Ribbon winner) in the May 2, 1941, edition.<br />
Obviously, hers was not a Hearst paper. Here is<br />
an excerpt: “Someday, and the time won’t be long<br />
in arriving, Welles will be the greatest director in<br />
Hollywood. Today, he may be listed among the top<br />
ranking directors and his superb performance of the<br />
title role of the picture makes him one of the outstanding<br />
actors of the screen. Only Charles Chaplin<br />
has equaled the Welles achievement on a major<br />
Hollywood production, for like the producer of The<br />
Great Dictator, Welles has written the story of Kane,<br />
in collaboration with Herman Mankiewicz, produced<br />
the picture himself, directed it and played the<br />
leading role to perfection.” I would share a photo of<br />
Ms. Cameron, but Getty wants $499 for it.<br />
Aimee Lee Ball represented Redbook on the<br />
council in the 1970s and continues to contribute to<br />
publications such as O The Oprah Magazine, GQ,<br />
and The Huffington Post.<br />
Council member Dick Williams, entertainment<br />
editor of the Los Angeles Mirror-News, was noted for<br />
hating Elvis Presley* and would constantly skewer<br />
him in his column, calling him a “sexhibitionist”<br />
in one entry while also comparing a 1957 Presley<br />
concert to those “uninhibited party rallies which<br />
Nazis used to hold for Hitler.” Note that no Elvis<br />
film ever won a Blue Ribbon Award* (though Bye,<br />
Bye, Birdie did).<br />
Well-pressed and dapper Paine Knickerbocker—<br />
and is there a more dapper name than that?—was a<br />
clothes horse film critic for the San Francisco Chronicle<br />
for 20 years during a time when Disney features<br />
were gifted Blue Ribbons as freely as children’s<br />
participation medals. According to his daughter,<br />
when Knickerbocker died, female coworkers said,<br />
“I just couldn’t wait to see him come into the office.<br />
He always looked so good.”<br />
Edwin Miller, a council member in the 1960s,<br />
was the entertainment editor for Seventeen for 40<br />
years, spending the entire time interviewing young<br />
stars for his teenage audience. His subjects were often<br />
young actresses at the beginning of their careers:<br />
Audrey Hepburn was 23 when he spoke to her at<br />
Sardi’s. Seventeen-year-old Sarah Jessica Parker was<br />
starring in Square Pegs when she told him, “I’ll tell<br />
you one thing your magazine lacks, is a fashion feature<br />
for petites … Every girl I know reads Seventeen<br />
magazine. A lot of my friends are short.” In a sad<br />
twist of fate, Miller lost his 16-year-old daughter<br />
in 1971 when she fell from the roof of their New<br />
York apartment.<br />
The Blue Ribbon Award ended in 1980 when<br />
this magazine became a monthly. You can see all<br />
the winners on the next page. n<br />
ACTRESS ADRIENNE AMES WAS A<br />
BLUE RIBBON VOTER IN 1945. IN<br />
ADDITION TO APPEARING<br />
ON-SCREEN, SHE HOSTED A RADIO<br />
SHOW ON NEW YORK’S WHN UNTIL<br />
HER DEATH IN 1947.<br />
*BUT TURN TO PAGE 76!<br />
JANUARY <strong>2019</strong> BOXOFFICE ® 73
TIMECODE<br />
FROM THE MARCH 31, 1932, ISSUE<br />
INITIAL BLUE RIBBON AWARD GOES TO FOX<br />
FOR WILL ROGERS’ VEHICLE<br />
Committee selects Business and Pleasure as most suitable family picture in<br />
March releases<br />
Business and Pleasure, Fox release starring Will Rogers, is the Exhibitors<br />
National Screen Committee’s Blue Ribbon Award picture for March, the first<br />
award to be made under the auspices of Associated Publications.<br />
Selection of this picture was made by the committee after a close race with<br />
The Expert, Warner release starring Chic Sale. Third in point of suitability for<br />
family patronage was Universal’s Unexpected Father, featuring Slim Summerville<br />
and Zasu Pitts.<br />
Interest Tremendous<br />
That exhibitors and civic figures are<br />
vitally interested in the Blue Ribbon Award<br />
movement to revive family interest in motion<br />
pictures is indicated by the widespread<br />
enthusiasm and hearty cooperation that<br />
greeted this initial selection. Members of the<br />
committee gave unstintingly of their time in<br />
viewing screenings and weighing the merits<br />
of many pictures.<br />
Windfall for Showman<br />
Selection of Business and Pleasure offers<br />
limitless opportunities for alert showmen to<br />
capitalize on the large amount of advance<br />
publicity accorded the Blue Ribbon Award.<br />
Newspapers throughout the nation have<br />
accorded a great deal of space to this movement. Leaders in Better Film Committees,<br />
Parent-Teacher Associations, Women’s Clubs, etc., have spoken earnestly in<br />
behalf of the plan. Smart showmen will prepare immediately to cash in on this<br />
nationwide interest.<br />
A Natural for Families<br />
Wherever the English language is spoken—and in many points where it is<br />
not—the name of Will Rogers is synonymous with entertainment. He has been<br />
termed the greatest humorist of this age and his infectious brand of humor<br />
appeals to people of all ages. Rogers recently returned from a trip around<br />
the world. He received a great deal of publicity on his homecoming through<br />
hundreds of newspapers. A series of articles has been running currently in the<br />
Saturday Evening Post. His comments on the Sino-Japanese conflict were syndicated<br />
widely, and he has a daily comment on politics and other current topics<br />
appearing in many newspapers.<br />
The best bet for an alert showman, therefore, is to plug the name Will Rogers.<br />
That, with the attention-compelling accessories produced for Blue Ribbon<br />
Pictures exclusively, should make Business and Pleasure the smash family picture of<br />
the month.<br />
1931–32<br />
In the early decades of film<br />
release patterns, the ‘season’<br />
ran from September to<br />
September each year, hence the<br />
split years in this chart.<br />
(some winners are unknown to us)<br />
Business and Pleasure<br />
Tarzan, the Ape Man<br />
No Greater Love<br />
The Doomed Battalion<br />
Rebecca of Sunnybrook Farm<br />
Bring ‘Em Back Alive<br />
1932–33<br />
A Successful Calamity<br />
Phantom President<br />
Little Orphan Annie<br />
Uptown New York<br />
They Just Had to Get Married<br />
State Fair<br />
Oliver Twist<br />
King Kong<br />
Adorable<br />
Gold Diggers of 1933<br />
The Stranger’s Return<br />
Tugboat Annie<br />
1933–34<br />
One Man’s Journey<br />
The Bowery<br />
Only Yesterday<br />
Little Women<br />
Roman Scandals<br />
The Cat and the Fiddle<br />
David Harum<br />
Tarzan and His Mate<br />
Viva Villa<br />
Little Miss Marker<br />
Here Comes the Navy<br />
Treasure Island<br />
1934–35<br />
One Night of Love<br />
Judge Priest<br />
White Parade<br />
Flirtation Walk<br />
David Copperfield<br />
Little Colonel<br />
Roberta<br />
Naughty Marietta<br />
G-Men<br />
The Informer<br />
Love Me Forever<br />
Alice Adams<br />
1935–36<br />
Top Hat<br />
O’Shaughnessy’s Boy<br />
Mutiny on the Bounty<br />
Ah, Wilderness!<br />
A Tale of Two Cities<br />
The Story of Louis Pasteur<br />
The Country Doctor<br />
Mr. Deeds Goes to Town<br />
Show Boat<br />
San Francisco<br />
The White Angel<br />
The Green Pastures<br />
1936–37<br />
The Last of the Mohicans<br />
A Midsummer Night’s Dream<br />
The Charge of the Light Brigade<br />
Winterset<br />
The Plainsman<br />
Maid of Salem<br />
Maytime<br />
Romeo and Juliet<br />
The Prince and the Pauper<br />
Captains Courageous<br />
Wee Willie Winkie<br />
The Good Earth<br />
1937–38<br />
Lost Horizon<br />
The Life of Emile Zola<br />
The Firefly<br />
Tovarich<br />
Wells Fargo<br />
Snow White and the Seven Dwarfs<br />
Rebecca of Sunnybrook Farm<br />
In Old Chicago<br />
The Adventures of Robin Hood<br />
Holiday<br />
Love Finds Andy Hardy<br />
Alexander’s Ragtime Band<br />
1938–39<br />
Boys Town<br />
You Can’t Take It With You<br />
The Citadel<br />
A Christmas Carol<br />
Sweethearts<br />
Gunga Din<br />
Pygmalion<br />
Wuthering Heights<br />
Union Pacific<br />
Young Mr. Lincoln<br />
On Borrowed Time<br />
Stanley and Livingstone<br />
1939–40<br />
The Wizard of Oz<br />
Mr. Smith Goes to Washington<br />
Drums Along the Mohawk<br />
Gulliver’s Travels<br />
The Great Victor Herbert<br />
Pinocchio<br />
Young Tom Edison<br />
Rebecca<br />
Edison, the Man<br />
The Mortal Storm<br />
All This, and Heaven Too<br />
Pride and Prejudice<br />
1940–41<br />
The Howards of Virginia<br />
The Great Dictator<br />
Northwest Mounted Police<br />
Tin Pan Alley<br />
The Philadelphia Story<br />
Virginia<br />
The Lady Eve<br />
Men of Boys Town<br />
That Hamilton Woman!<br />
I Wanted Wings<br />
Caught in the Draft<br />
Blossoms in the Dust<br />
1941–42<br />
Citizen Kane<br />
Sergeant York<br />
On Foot in Heaven<br />
H. M. Pulham, Esq.<br />
How Green Was My Valley<br />
Woman of the Year<br />
To Be or Not to Be<br />
Fantasia<br />
Tortilla Flat<br />
They All Kissed the Bride<br />
This Above All<br />
The Pied Piper<br />
1942–43<br />
Mrs. Miniver<br />
The Major and the Minor<br />
Tales of Manhattan<br />
George Washington Slept Here<br />
Yankee Doodle Dandy<br />
Star Spangled Rhythm<br />
Pride of the Yankees<br />
Random Harvest<br />
The More the Merrier<br />
Stage Door Canteen<br />
The Human Comedy<br />
This Is the Army<br />
74 BOXOFFICE ® FEBRUARY <strong>2019</strong>
1943–44<br />
So Proudly We Hail!<br />
Thank Your Lucky Stars<br />
Guadalcanal Diary<br />
Lassie Come Home<br />
Destination Tokyo<br />
Madame Curie<br />
A Guy Named Joe<br />
See Here, Private Hargrove<br />
For Whom the Bell Tolls<br />
The White Cliffs of Dover<br />
The Story of Dr. Wassell<br />
Going My Way<br />
1949–50<br />
Come to the Stable<br />
I Was a Male War Bride<br />
Ichabod and Mr. Toad<br />
Adam’s Rib<br />
On the Town<br />
All the King’s Men<br />
Twelve O’Clock High<br />
Cinderella<br />
Cheaper By the Dozen<br />
The Jackie Robinson Story<br />
Father of the Bride<br />
Treasure Island<br />
1955–56<br />
The McConnell Story<br />
The African Lion<br />
My Sister Eileen<br />
Good Morning, Miss Dove<br />
Guys and Dolls<br />
The Benny Goodman Story<br />
Carousel<br />
The Man in the Gray Flannel Suit<br />
The Swan<br />
The Man Who Knew Too Much<br />
The King and I<br />
The Eddy Duchin Story<br />
1961–62<br />
The Young Doctors<br />
Greyfriars Bobby<br />
King of Kings<br />
Flower Drum Song<br />
Babes in Toyland<br />
A Majority of One<br />
West Side Story<br />
State Fair<br />
The Counterfeit Traitor<br />
Bon Voyage<br />
Mr. Hobbs Takes a Vacation<br />
The Music Man<br />
1967–68<br />
The Flim-Flam Man<br />
The Happiest Millionaire<br />
Camelot<br />
Young Americans<br />
Doctor Dolittle<br />
Guess Who’s Coming to Dinner<br />
Half a Sixpence<br />
Planet of the Apes<br />
Where Angels Go … Trouble Follows!<br />
Yours, Mine, and Ours<br />
The Odd Couple<br />
Never a Dull Moment<br />
1973–74<br />
Bang the Drum Slowly<br />
The Way We Were<br />
Jonathan Livingston Seagull<br />
The Sting<br />
McQ<br />
Chariots of the Gods?<br />
Conrack<br />
Where the Lilies Bloom<br />
Claudine<br />
Where the Red Fern Grows<br />
That’s Entertainment!<br />
Benji<br />
1944–45<br />
The Seventh Cross<br />
Arsenic and Old Lace<br />
Since You Went Away<br />
Mrs. Parkington<br />
Thirty Seconds Over Tokyo<br />
The Keys of the Kingdom<br />
A Tree Grows in Brooklyn<br />
National Velvet<br />
The Enchanted Cottage<br />
The Clock<br />
Valley of Decision<br />
Wilson<br />
1950–51<br />
Louisa<br />
Fancy Pants<br />
Mister 880<br />
King Solomon’s Mines<br />
Harvey<br />
Kim<br />
Royal Wedding<br />
Father’s Little Dividend<br />
The Great Caruso<br />
On the Riviera<br />
The Frogmen<br />
Alice in Wonderland<br />
1956–57<br />
War and Peace<br />
The Solid Gold Cadillac<br />
Friendly Persuasion<br />
Oklahoma!<br />
The Ten Commandments<br />
The Rain Maker<br />
Battle Hymn<br />
The Spirit of St. Louis<br />
Boy on a Dolphin<br />
Gunfight at the O.K. Corral<br />
Tammy and the Bachelor<br />
An Affair to Remember<br />
1962–63<br />
Five Weeks in a Balloon<br />
Almost Angels<br />
The Longest Day<br />
Billy Budd<br />
Billy Rose’s Jumbo<br />
Lawrence of Arabia<br />
To Kill a Mockingbird<br />
Miracle of the White Stallions<br />
The Ugly American<br />
Bye Bye Birdie<br />
Spencer’s Mountain<br />
The Great Escape<br />
1968–69<br />
With Six You Get Eggroll<br />
Funny Girl<br />
Paper Lion<br />
Finian’s Rainbow<br />
Oliver!<br />
Buona Sera, Mrs. Campbell<br />
African Safari<br />
Support Your Local Sheriff<br />
Sweet Charity<br />
My Side of the Mountain<br />
True Grit<br />
Ring of Bright Water<br />
1974–75<br />
Mad Adventures of Rabbi Jacob<br />
Airport 1975<br />
Earthquake<br />
The Towering Inferno<br />
Murder on the Orient Express<br />
—unknown—<br />
—unknown—<br />
—unknown—<br />
The Return of the Pink Panther<br />
The Wind and the Lion<br />
The Apple Dumpling Gang<br />
Give ‘Em Hell, Harry!<br />
1945–46<br />
The Story of G.I. Joe<br />
Our Vines Have Tender Grapes<br />
The House on 92nd Street<br />
Spellbound<br />
The Bells of St. Mary’s<br />
The Lost Weekend<br />
Tormorrow is Forever<br />
Saratoga Trunk<br />
Dragonwyk<br />
Two Sisters From Boston<br />
The Green Years<br />
Anna and the King of Siam<br />
1951–52<br />
Captain Horatio Hornblower<br />
Angels in the Outfield<br />
An American in Paris<br />
A Christmas Carol<br />
I’ll See You in My Dreams<br />
Room for One More<br />
The African Queen<br />
With a Song in My Heart<br />
The Pride of St. Louis<br />
Belles on Their Toes<br />
The Greatest Show on Earth<br />
The Story of Will Rogers<br />
1957–58<br />
The Pajama Game<br />
Man of a Thousand Faces<br />
Lez Girls<br />
April Love<br />
Sayonara<br />
Old Yeller<br />
Witness for the Prosecution<br />
The Bridge on the River Kwai<br />
The Young Lions<br />
This Happy Feeling<br />
No Time for Sergeants<br />
The Matchmaker<br />
1963–64<br />
Gidget Goes to Rome<br />
Lilies of the Field<br />
The Incredible Journey<br />
McLintock!<br />
The Sword in the Stone<br />
America America<br />
Seven Days in May<br />
The Incredible Mr. Limpet<br />
The Brass Bottle<br />
The Chalk Garden<br />
The Unsinkable Molly Brown<br />
Island of the Blue Dolphins<br />
1969–70<br />
The Learning Tree<br />
Journey to the Far Side of the Sun<br />
The Christmas Tree<br />
Goodbye, Mr. Chips<br />
Hello, Dolly!<br />
Viva Max!<br />
Patton<br />
Airport<br />
Z<br />
A Walk in the Spring Rain<br />
The Out-of-Towners<br />
The Boatniks<br />
1975–76<br />
Rooster Cogburn<br />
Best of Disney’s True-Life Adventures<br />
The Sunshine Boys<br />
Barry Lyndon<br />
No Deposit, No Return<br />
Echoes of a Summer<br />
All the President’s Men<br />
Hawmps!<br />
That’s Entertainment, Part 2<br />
Silent Movie<br />
The Shootist<br />
Norman … Is That You?<br />
1946–47<br />
Caesar and Cleopatra<br />
Three Wise Fools<br />
Sister Kenny<br />
Blue Skies<br />
The Jolson Story<br />
Song of the South<br />
The Beginning of the End<br />
It Happened in Brooklyn<br />
The Farmer’s Daughter<br />
The Yearling<br />
Miracle on 34th Street<br />
Welcome Stranger<br />
1952–53<br />
The Merry Widow<br />
The Miracle of Fatima<br />
Because You’re Mine<br />
Plymouth Adventure<br />
Stars and Stripes Forever<br />
Peter Pan<br />
The Stars Are Singing<br />
Hans Christian Andersen<br />
Titanic<br />
A Queen is Crowned<br />
Lili<br />
Shane<br />
1958–59<br />
The Reluctant Debutante<br />
Damn Yankees<br />
The Last Hurrah<br />
Gigi<br />
The Inn of the Sixth Happiness<br />
The Old Man and the Sea<br />
The Mating Game<br />
The Shaggy Dog<br />
South Pacific<br />
It Happened to Jane<br />
The Big Circus<br />
The Diary of Anne Frank<br />
1964–65<br />
A Hard Day’s Night<br />
Kisses for My President<br />
Mary Poppins<br />
My Fair Lady<br />
Father Goose<br />
A Boy Ten Feet Tall<br />
Those Calloways<br />
The Sound of Music<br />
The Truth About Spring<br />
Mister Moses<br />
Those Magnificent Men in their Flying Machines<br />
Shenandoah<br />
1970–71<br />
On a Clear Day You Can See Forever<br />
Sunflower<br />
Tora! Tora! Tora!<br />
Scrooge<br />
Song of Norway<br />
I Never Sang for My Father<br />
Little Big Man<br />
A New Leaf<br />
They Might Be Giants<br />
Escape From the Planet of the Apes<br />
Plaza Suite<br />
Willy Wonka & the Chocolate Factory<br />
1976–77<br />
—unknown—<br />
Bugsy Malone<br />
The Pink Panther Strikes Again<br />
Rocky<br />
—unknown—<br />
Airport ’77<br />
Annie Hall<br />
Star Wars<br />
For the Love of Benji<br />
The Deep<br />
MacArthur<br />
You Light Up My Life<br />
1947–48<br />
The Bachelor and the Bobby-Soxer<br />
The Unfinished Dance<br />
The Secret Life of Walter Mitty<br />
Where There’s Life<br />
My Wild Irish Rose<br />
Cass Timberlane<br />
The Bishop’s Wife<br />
I Remember Mama<br />
State of the Union<br />
Green Grass of Wyoming<br />
Easter Parade<br />
The Best Years of Our Lives<br />
1953–54<br />
Roman Holiday<br />
The Robe<br />
So Big<br />
How to Marry a Millionaire<br />
Knights of the Round Table<br />
The Glenn Miller Story<br />
The Long, Long Trailer<br />
Rose Marie<br />
Executive Suite<br />
Three Coins in the Fountain<br />
The High and the Mighty<br />
Magnificent Obsession<br />
1959–60<br />
The Devil’s Disciple<br />
The FBI Story<br />
The Big Fisherman<br />
The Last Angry Man<br />
Journey to the Center of the Earth<br />
On the Beach<br />
Toby Tyler<br />
Please Don’t Eat the Daisies<br />
Conspiracy of Hearts<br />
The Adventures of Huckleberry Finn<br />
Pollyanna<br />
The Lost World<br />
1965–66<br />
HELP!<br />
The Great Race<br />
The Agony and the Ecstasy<br />
Never Too Late<br />
That Darn Cat<br />
The Heroes of Telemark<br />
The Ugly Dachshund<br />
The Singing Nun<br />
Born Free<br />
The Shop on Main Street<br />
The Russians Are Coming, The Russians Are Coming!<br />
Walk, Don’t Run<br />
1971–72<br />
Peter Rabbit and the Tales of Beatrix Potter<br />
Walkabout<br />
Kotch<br />
Fiddler on the Roof<br />
The Railway Children<br />
The Cowboys<br />
Cabaret<br />
What’s Up, Doc?<br />
Silent Running<br />
Play It Again, Sam<br />
Living Free<br />
Butterflies Are Free<br />
1977–78<br />
Oh, God!<br />
Julia<br />
Close Encounters of the Third Kind<br />
—unknown—<br />
High Anxiety<br />
Gray Lady Down<br />
House Calls<br />
FM<br />
Grease<br />
—unknown—<br />
The Pink Panther<br />
Death on the Nile<br />
1948–49<br />
The Babe Ruth Story<br />
Apartment for Peggy<br />
Johnny Belinda<br />
The Three Musketeers<br />
The Snake Pit<br />
The Boy with Green Hair<br />
So Dear to My Heart<br />
Take Me Out to the Ball Game<br />
Little Women<br />
The Barkleys of Broadway<br />
The Stratton Story<br />
Look for the Silver Lining<br />
1954–55<br />
Seven Brides for Seven Brothers<br />
Brigadoon<br />
White Christmas<br />
The Little Kidnappers<br />
There’s No Business Like Show Business<br />
The Bridges of Toko-Ri<br />
The Long Gray Line<br />
A Man Called Peter<br />
Daddy Long Legs<br />
Strategic Air Command<br />
The Seven Little Foys<br />
Mister Roberts<br />
1960–61<br />
Ocean’s 11<br />
High Time<br />
Sunrise at Campobello<br />
CinderFella<br />
The Sundowners<br />
Swiss Family Robinson<br />
One Hundred and One Dalmatians<br />
The Trapp Family<br />
The Absent-Minded Professor<br />
The Pleasure of His Company<br />
The Parent Trap<br />
Tammy Tell Me True<br />
1966–67<br />
Fantastic Voyage<br />
The Wrong Box<br />
The Bible … In the Beginning<br />
Follow Me, Boys!<br />
The Endless Summer<br />
A Man for All Seasons<br />
Monkeys, Go Home!<br />
How to Succeed in Business Without Really Trying<br />
Thoroughly Modern Millie<br />
Eight on the Lam<br />
Africa—Texas Style!<br />
Up the Down Staircase<br />
1972–73<br />
Marjoe<br />
Sounder<br />
A Separate Peace<br />
The Poseidon Adventure<br />
The Emigrants<br />
Sleuth<br />
The World’s Greatest Athlete<br />
Lost Horizon<br />
Charlotte’s Web<br />
Paper Moon<br />
Tom Sawyer<br />
American Graffiti<br />
1978–79<br />
A Wedding<br />
The Wiz<br />
Superman<br />
Ice Castles<br />
Norma Rae<br />
Manhattan<br />
China Syndrome<br />
Alien<br />
The Muppet Movie<br />
Breaking Away<br />
—unknown—<br />
—unknown—<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 75
TIMECODE<br />
He may not have been Dick Williams’s<br />
cup of java and we may be 60 years late, but we hereby<br />
award Elvis and Jailhouse Rock the coveted Blue Ribbon<br />
Award. This classic two-page ad appeared in the Sept.<br />
28, 1957, edition of <strong>Boxoffice</strong>.<br />
76 BOXOFFICE ® FEBRUARY <strong>2019</strong>
FEBRUARY <strong>2019</strong> BOXOFFICE ® 77
BOX OFFICE BREAKOUTS<br />
TITLES WITH THE<br />
POTENTIAL TO MAKE<br />
A BIG IMPACT IN<br />
<strong>2019</strong><br />
Capsules by Jesse Rifkin<br />
ALADDIN<br />
FRIDAY, MAY 24<br />
DISNEY<br />
DIR GUY RITCHIE<br />
CAST WILL SMITH, MENA MASSOUD<br />
>> The original animated Aladdin was 1992’s<br />
top film with $217.3M—a total that would<br />
impress even today but stuns at $463.0M<br />
adjusted for ticket-price inflation. This liveaction<br />
remake aims to follow Disney’s other<br />
successful live-action remakes this decade.<br />
including Beauty and the Beast with $504.0M,<br />
The Jungle Book with $364.0M, and Alice in<br />
Wonderland with $334.1M.<br />
IMAGE FROM AVENGERS: INFINITY WAR<br />
CAPTAIN MARVEL<br />
FRIDAY, MARCH 8<br />
DISNEY<br />
DIR ANNA BODEN, RYAN FLECK<br />
CAST BRIE LARSON, SAMUEL L. JACKSON<br />
AVENGERS: ENDGAME<br />
FRIDAY, APRIL 26<br />
DISNEY<br />
DIR JOE RUSSO, ANTHONY RUSSO<br />
CAST ROBERT DOWNEY JR., SCARLETT JOHANSSON<br />
TOY STORY 4<br />
FRIDAY, JUNE 21<br />
DISNEY<br />
DIR JOSH COOLEY<br />
CAST TOM HANKS, TIM ALLEN<br />
>> Marvel Comics’ first female lead aims to<br />
emulate rival DC Comics’ Wonder Woman,<br />
a smash at $412.5M. Captain is already<br />
Fandago’s third-highest pre-seller ever<br />
among Marvel films, behind only Avengers:<br />
Infinity War and Black Panther—which<br />
became the company’s two biggest titles.<br />
This title is poised to be one of Q1’s biggest<br />
box office earners.<br />
>> Avengers: Infinity War was last year’s<br />
second-highest-grossing film domestically<br />
with $678.8M, behind only Black Panther. After<br />
Infinity ended on a cliffhanger, December’s<br />
teaser trailer for sequel Endgame set a new<br />
record for most online views for a trailer within<br />
its first 24 hours. As of this writing, it’s already<br />
one of YouTube’s 10 most viewed American<br />
movie trailers of all time.<br />
>> The Toy Story franchise is arguably<br />
Pixar’s most iconic, making this installment<br />
particularly compelling. Toy Story 3 was the<br />
highest-grossing film of 2010 domestically,<br />
earning $415.0M. Pixar has been on a box<br />
office tear with (most of ) its recent sequels,<br />
including Incredibles 2 with $608.5M and<br />
Finding Dory with $486.2M. 2020 will see their<br />
fantasy adventure Onward.<br />
78 BOXOFFICE ® FEBRUARY <strong>2019</strong>
IMAGE FROM SPIDER-MAN: HOMECOMING<br />
SPIDER-MAN: FAR FROM HOME<br />
FRIDAY, JULY 5<br />
SONY / COLUMBIA<br />
DIR JON WATTS<br />
CAST TOM HOLLAND, JAKE GYLLENHAAL<br />
THE LION KING<br />
FRIDAY, JULY 19<br />
DISNEY<br />
DIR JON FAVREAU<br />
CAST DONALD GLOVER, BEYONCÉ<br />
IT: CHAPTER 2<br />
FRIDAY, SEPTEMBER 6<br />
WARNER BROS.<br />
DIR ANDY MUSCHIETTI<br />
CAST JESSICA CHASTAIN, BILL SKARSGÅRD<br />
IMAGE FROM IT<br />
>> Spider-Man: Homecoming was the<br />
sixth-biggest movie of 2017, earning<br />
$334.2M. Audiences responded positively to<br />
the character’s introduction to the Marvel<br />
universe and the younger take on the<br />
character. The sequel adds new characters,<br />
including Mysterio, a favorite of comic fans<br />
who hasn’t appeared on-screen to date.<br />
Mysterio will be played by Jake Gyllenhaal.<br />
>> 1994’s original The Lion King was the<br />
year’s second-biggest movie, earning<br />
$312.8M or a massive $682.0M adjusted for<br />
ticket-price inflation. The film’s reputation<br />
has only increased since, cementing itself as<br />
a contemporary classic for Generation Z and<br />
millennials. The trailer for the CGI-animated<br />
version earned the third-most online views<br />
ever for a trailer in its first 24 hours.<br />
>> 2017’s It shattered several records, including<br />
biggest R-rated horror movie and biggest<br />
September opening by almost doubling the<br />
previous record, set by Rush Hour. Overall,<br />
It was the seventh-biggest movie of 2017,<br />
earning $327.4M. The sequel takes place in the<br />
present day, several decades after the original<br />
1980s setting, with the original characters now<br />
grown and still haunted by a demonic clown.<br />
FROZEN 2<br />
FRIDAY, NOVEMBER 22<br />
DISNEY<br />
DIR JENNIFER LEE, CHRIS BUCK<br />
CAST IDINA MENZEL, KRISTEN BELL<br />
IMAGE FROM FROZEN<br />
IMAGE FROM JUMANJI: WELCOME TO THE JUNGLE<br />
JUMANJI: WELCOME TO THE JUNGLE SEQUEL<br />
FRIDAY, DECEMBER 13<br />
SONY / COLUMBIA<br />
DIR JAKE KASDAN<br />
CAST DWAYNE JOHNSON, KEVIN HART<br />
IMAGE FROM STAR WARS: THE LAST JEDI<br />
STAR WARS: EPISODE IX<br />
FRIDAY, DECEMBER 20<br />
DISNEY<br />
DIR J.J. ABRAMS<br />
CAST DAISY RIDLEY, ADAM DRIVER<br />
>> Frozen was the third-highest grosser of<br />
2013, earning $400.7M. Its enchanted box<br />
office run owes its success to longevity: it<br />
spent a stunning 16 weekends in the top 10,<br />
the most of any film from the past decade.<br />
The sequel emerges from this list as one of<br />
the most anticipated animated movies of the<br />
year. It could break Toy Story 2’s Thanksgiving<br />
weekend record from 1999.<br />
>> Jumanji: Welcome to the Jungle was one<br />
of the most surprising box office breakouts of<br />
the entire decade, the fourth-biggest movie<br />
of 2017, earning $404.5M. The entire cast and<br />
director are back for the part-comedy, partfantasy,<br />
part-action sequel. This follow-up<br />
might be saying “welcome” to the top tier of<br />
the box office. Jungle is Sony’s top movie this<br />
decade besides Spider-Man or James Bond.<br />
>> 2015’s The Force Awakens was the highestgrossing<br />
film of its year, as was 2017’s The Last<br />
Jedi. The series aims to three-peat with Episode<br />
IX. Writer/director J.J. Abrams returns as he did<br />
on the universally beloved Awakens, after Rian<br />
Johnson wrote and directed Jedi to a much<br />
more mixed reception. Both previous third<br />
installments of Star Wars trilogies were their<br />
respective year’s top film.<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 79
AWARDS SEASON<br />
PAWEL PAWLIKOWSKI<br />
Director, Cold War (on his friendship with<br />
Roma director Alfonso Cuarón)<br />
“We’re very good friends. We talk<br />
about each other’s stories a lot.<br />
When you tell a story to a friend<br />
over a beer, you simplify and stylize<br />
it in a way that [makes you figure<br />
out] the way it should be told. You<br />
suddenly realize you’re dropping<br />
stuff out, editing it in your own head<br />
already. Alfonso said, ‘You should<br />
just do it.’ But I’ve been living with<br />
this tale for 10 years in different<br />
shapes … I realized I don’t have to<br />
be so literal about stories. I can take<br />
liberties and leave gaps, as long<br />
as the stuff I show resonates and<br />
gives you enough clues into what<br />
happened before or after.”<br />
Interviewed by Tomris Laffly<br />
TOMASZ KOT AND JOANNA KULIG<br />
THE CONTENDERS<br />
Edited by Kevin Lally and Daniel Loria<br />
It was a very good year at the movies, and <strong>Boxoffice</strong> and Film Journal International<br />
had the privilege of talking with many of 2018’s award-season contenders. Here’s a<br />
look back at some highlights.<br />
YORGOS LANTHIMOS<br />
YORGOS LANTHIMOS<br />
Director, The Favourite<br />
“Apart from doing research and using<br />
18th-century elements that interested<br />
us to get a visual sense of the period, we<br />
felt at the same time it was important to<br />
bring a more contemporary texture to the<br />
film—details that make it different and feel<br />
maybe more modern in certain ways. This<br />
started even from the language—from the<br />
dialogue we used, trying to imitate what<br />
we supposed was the way people spoke<br />
back then. With costumes, we used a lot of<br />
contemporary fabric but kept the shapes of<br />
the period. We used vintage music and contemporary<br />
music as well … We all have this<br />
very fixed idea about how we think people<br />
moved and sat and spoke in those times—<br />
and I just had to go against all that.”<br />
Interviewed by Harry Haun<br />
80 BOXOFFICE ® FEBRUARY <strong>2019</strong>
RYAN COOGLER<br />
Director, Black Panther<br />
“The biggest challenge for me on<br />
this film was keeping my feet on the<br />
ground. I wanted to make sure that<br />
the reality of my dreams was coming<br />
through on this project. Having a<br />
chance to make a comic book film<br />
about a character who is important<br />
to so many people and to work with<br />
a studio like Marvel Studios is a big<br />
deal. It’s such a big deal that it could<br />
be paralyzing and distracting if I<br />
thought about it too much. Every day<br />
I had to focus on the work that was<br />
at hand and not get overwhelmed by<br />
it. I counted to 10 every day before I<br />
started work, before I showed up on<br />
set or walked to the office so that I<br />
could do my work efficiently.”<br />
Interviewed by Trevor Hogg<br />
DANAI GURIRA AND RYAN COOGLER<br />
DOLLY WELLS, MARIELLE HELLER, AND MELISSA MCCARTHY<br />
MARIELLE HELLER<br />
Director, Can You Ever Forgive Me?<br />
“[Melissa McCarthy and I] did a lot of<br />
work, finding the look for the character<br />
and the voice. She was very prepared and<br />
also very open to direction—a joy. It was<br />
a very different type of part for her. She is<br />
one of the best improvisers in the world<br />
but didn’t do any of that on this movie.<br />
It’s going to be really interesting for<br />
people to see her like this, because she’s<br />
so naturally funny but also so soulful and<br />
emotionally present.”<br />
Interviewed by David Noh<br />
RAMI MALEK<br />
GRAHAM KING<br />
Producer, Bohemian Rhapsody<br />
“One of our biggest obstacles was finding the right person to play Freddie Mercury. Freddie was such an<br />
iconic person and was larger than life in many ways. This movie lives or dies on the audience investing<br />
in Freddie, so we had to get someone who could embody Freddie in every sense of the word—<br />
emotionally, physically, even the energy. This haunted me for years—until Denis O’Sullivan, who works<br />
for me, introduced me to Rami Malek. We spent hours talking about Freddie and the band. He not only<br />
looked the part but was so passionate about the project. I can’t get too specific but, trust me, Rami<br />
has done such an amazing job with this role and has truly made it his own. His work ethic and<br />
emotional range is incredible.” Interviewed by Daniel Loria<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 81
AWARDS SEASON<br />
PETER FARRELLY<br />
Director, Green Book<br />
“The hardest part of writing this, honestly<br />
for me, was being always conscious that<br />
this kind of comedy is different than that<br />
in my other movies. I had to fight the<br />
instinct of going for a joke. I could have<br />
milked it for a lot more jokes, but it would<br />
have hurt the story and would have taken<br />
away the reality. This is an odd-couple<br />
story. Any humor in the film comes from<br />
those characters and nothing else. I always<br />
followed the Andy Griffith Rule. On ‘The<br />
Andy Griffith Show,’ they never told jokes,<br />
but there are a lot of laughs, and those all<br />
came from characters. That’s what I was<br />
thinking the whole time.” Interviewed by<br />
Harry Haun<br />
VIGGO MORTENSEN, PETER FARRELLY, AND MAHERSHALA ALI<br />
TEYONAH PARRIS, KIKI LAYNE, AND REGINA KING<br />
BARRY JENKINS<br />
Director, If Beale Street Could Talk<br />
“The fact of being black has<br />
had a very large impact on<br />
how I see the world, and<br />
certainly had a large impact<br />
on how the world sees me.<br />
This point of view is both intellectual<br />
and emotional, but<br />
also aesthetic. Even without<br />
intending to, I will continue<br />
to chart this course—being<br />
black will be my compass.”<br />
Interviewed by Maria Garcia<br />
BRAD BIRD<br />
Director, Incredibles 2<br />
“Seeing it in Dolby Atmos is going<br />
to be a trip because we’re playing<br />
a lot with sound spatially in the<br />
theater. We’re being crazy with it in<br />
a good way. It’s going to be immersive.<br />
I would encourage anybody<br />
who is interested in the film to see<br />
it in the various high-end formats<br />
such as IMAX and Dolby Vision, because<br />
we take advantage of them.”<br />
Interviewed by Trevor Hogg<br />
82 BOXOFFICE ® FEBRUARY <strong>2019</strong>
DAMIEN CHAZELLE<br />
Director, First Man<br />
“I’ve always been interested in the idea<br />
of the cost of goals and the toll that<br />
certain pursuits take, whether they’re<br />
artistic pursuits or [something] different—the<br />
psychology of what that kind<br />
of pursuit can do to the person, the<br />
pursuer. Here, it seemed like an opportunity<br />
to take one of the most famous<br />
pursuits, goals, achievements in history,<br />
the landing on the moon, and try to<br />
trace back not just the concrete steps<br />
in a procedural way of how we actually<br />
did it, but look at the psychology of the<br />
person who took those first steps and<br />
just what the cost on that person might<br />
have been.” Interviewed by Tomris Laffly<br />
RYAN GOSLING<br />
RUTH BADER GINSBURG<br />
SPIDER-HAM<br />
PETER RAMSEY<br />
Co-Director, Spider-Man: Into the Spider-Verse<br />
“It was all about justifying ‘Why another Spider-Man movie?’<br />
And I think [the producing team of] Phil [Lord] and Chris [Miller]<br />
saw an opportunity to say something about Spider-Man<br />
in a larger sense—about this character who is legitimately a<br />
cultural icon. It’s a way of making the character relevant and<br />
new again. It’s also a way of addressing a lot of concerns, like<br />
diversity. That’s a biggie.” Interviewed by Frank Lovece<br />
JULIE COHEN<br />
Co-Director, RBG<br />
“There’s something I find both fascinating and touching<br />
about the idea that women in their 20s would view, let’s<br />
face it, this pretty serious judge, legal pioneer, in this<br />
celebrity way. For me, as a middle-aged woman, seeing<br />
young women really admire this older woman—you don’t<br />
see it that often and it’s really nice to see in our youth-obsessed<br />
culture.” Interviewed by Anna Storm<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 83
AWARDS SEASON<br />
BJÖRN RUNGE (CENTER)<br />
BJÖRN RUNGE Director, The Wife<br />
“Glenn [Close] and Jonathan [Pryce] had a very clear idea of<br />
their interpretations, and I love that, because I also have a very<br />
clear idea. But it’s all about the collaboration, which makes<br />
everyone better. When Glenn and Jonathan acted, they gave<br />
of themselves and played with each other in unpredictable<br />
ways, which I love. They’re so good that it became sort<br />
of mind games on the set and makes for a very creative<br />
atmosphere.” Interviewed by David Noh<br />
PHIL JOHNSTON<br />
Co-Director and Writer,<br />
Ralph Breaks the Internet<br />
“It’s a tricky balance to strike<br />
because the internet gives us<br />
everything we want, but there’s<br />
also a lot of dark stuff out there.<br />
To some extent, we were emboldened<br />
by the work on Zootopia,<br />
knowing that audiences are<br />
eager for a more sophisticated<br />
approach to tricky subject matter<br />
in family films. In Zootopia it<br />
was racism, and in this one we’re<br />
dealing with online bullying and<br />
trolling on an emotional level<br />
with Ralph—the self-doubt and<br />
insecurity that I think both parents<br />
and kids can relate to.”<br />
Interviewed by Daniel Loria<br />
84 BOXOFFICE ® FEBRUARY <strong>2019</strong>
HIROKAZU KORE-EDA<br />
HIROKAZU KORE-EDA<br />
Director, Shoplifters<br />
“This particular film was much more about looking at family<br />
and society and the place that the two meet, and then the<br />
friction that can occur between the two. So that was where<br />
I began thinking about this particular film. So it was sort of<br />
bigger than just my personal experience. However, having<br />
said that, there are certain aspects of the film that are very<br />
much personal. For example, the scene where the little boy<br />
puts his face out from the closet and views the various people<br />
in the house from that sort of safe space, that was very much<br />
about myself when I was young. I also liked to hide in the<br />
closet and look out from there. That was my safe space. Or,<br />
for example, the idea where the child slowly becomes more<br />
aware of who the father is and what he’s really like, and the<br />
vision that he had of his father gets slowly broken—I also<br />
experienced that myself as I grew up.”<br />
Interviewed by Chris Eggertsen<br />
PAUL DANO Director, Wildlife<br />
“[The theatrical release] was very important, simply because<br />
it’s the type of film that is best appreciated when you give it<br />
the time that it’s giving you. Maybe there are different kinds<br />
of films that would be good on a streaming platform, but this<br />
is a movie where I would really love for somebody to sit down<br />
with the characters and fall in with the film for 104 minutes.<br />
It’s my first film, and I wanted to make a film.”<br />
Interviewed by Daniel Loria<br />
JAKE GYLLENHAAL<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 85
THE EXHIBITORS HAVE THEIR SAY<br />
INDUSTRY EXECUTIVES SHARE THEIR<br />
MOST MEMORABLE MOVIEGOING MOMENTS<br />
OF 2018<br />
JOE MASHER<br />
CHIEF OPERATING<br />
OFFICER,<br />
BOW TIE CINEMAS<br />
“The year 2018 was a<br />
revolutionary one for Bow<br />
Tie Cinemas, with significant<br />
investment made in theater<br />
upgrades. I’ve enjoyed most of my movies in luxury<br />
recliners, with excellent food and beverage service. It has<br />
really changed the whole experience. Watching shows sell<br />
out in theaters with reduced seat counts at times when<br />
occupancy ordinarily would be low is a treat! Moviegoing<br />
will remain strong as long as the product is of superior<br />
quality. Guests who visited our theaters a few times a year<br />
are now visiting more frequently due to the product and<br />
luxury amenities. Go Hollywood!”<br />
ANDREW SUNSHINE<br />
PRESIDENT,<br />
FILM EXPO GROUP<br />
“The end scene in GREEN<br />
BOOK: ‘Thanks for helping<br />
him with the letters.’”<br />
KEN THEWES<br />
CHIEF MARKETING<br />
OFFICER, REGAL<br />
Over the course of the<br />
record year that was<br />
2018, there were obviously<br />
numerous great moments. A<br />
few that stand out for me were: (1)<br />
watching fantastic superhero movies in crowded theaters,<br />
including a story I was somewhat unfamiliar with (BLACK<br />
PANTHER) and two others I was eagerly anticipating<br />
(AQUAMAN and AVENGERS: INFINITY WAR), all overdelivering<br />
on expectations; (2) an unexpected horror<br />
movie, A QUIET PLACE, creeping me and my wife out; and<br />
(3) a small, under-the-radar sci-fi/action movie, UPGRADE,<br />
that was one of my personal favorites.”<br />
JACK GARDNER<br />
VP MARKETING,<br />
SALES & CONTENT<br />
PROGRAMMING,<br />
LANDMARK<br />
CINEMAS CANADA<br />
“For sheer audacity, Christian<br />
Bale and Amy Adams busting<br />
out in iambic pentameter in VICE was truly a moment<br />
to remember. At two different points, Adam McKay’s Vice<br />
brings up William Shakespeare. The first time, it’s a joke, a<br />
scene where McKay has Christian Bale’s Dick Cheney and<br />
Amy Adams’s Lynne Cheney speak to each other in verse<br />
about Dick’s thoughts on his first meeting with George W.<br />
Bush. There are discussions about the Cheneys’ ultimate<br />
designs, and some icky sexual suggestions. McKay’s script<br />
even attempts iambic pentameter during the exchange.”<br />
ROLANDO<br />
RODRIGUEZ<br />
PRESIDENT & CEO,<br />
MARCUS THEATRES<br />
“It was a year of amazing<br />
progress for diversity<br />
and inclusion in film. While<br />
there is still a lot of work to do,<br />
we definitely made inroads [in diverse representation]<br />
with COCO, UNA MUJER FANTASTICA, and THE SHAPE<br />
OF WATER winning at the Academy Awards. Not to<br />
mention, some of 2018’s biggest films, including BLACK<br />
PANTHER, CRAZY RICH ASIANS, OCEAN’S 8, and<br />
MAMMA MIA! HERE WE GO AGAIN featured diverse<br />
casts and strong female leads. I’m proud to see these<br />
segments making a huge impact in the present and<br />
future industry business.”<br />
86 BOXOFFICE ® FEBRUARY <strong>2019</strong>
JANET OPRENDEK<br />
VP OF<br />
OPERATIONS AND<br />
ADMINISTRATION,<br />
FLAGSHIP CINEMAS<br />
“2018’s breakout movie<br />
for me was A QUIET PLACE<br />
and the sheer power that<br />
film had in quelling the audience as they watched in<br />
silent fascination. It’s the quietest I’ve ever ‘heard’ a<br />
large group of people. John Krasinski was masterful in<br />
creating and directing a film that kept the attention of<br />
sci-fi aficionados, lured in horror fans, and underneath<br />
it all told a powerful story of a family’s survival and<br />
the strength of their love. This effort truly displayed<br />
Krasinski’s talent beyond his iconic TV roles, and the film<br />
absolutely deserved the Critics’ Choice Award it received.”<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 87
THE EXHIBITORS HAVE THEIR SAY<br />
ELLIS JACOB<br />
PRESIDENT & CEO,<br />
CINEPLEX<br />
“My favorite moviegoing<br />
memory of 2018 was seeing<br />
A STAR IS BORN with my<br />
whole family in one of our<br />
UltraAVX auditoriums. Watching<br />
the concert scene with the added feature of Dolby Atmos<br />
sound made us feel completely immersed in the movie, as<br />
if we were seated right in the audience! It’s moments like<br />
this—sharing experiences with loved ones that can’t be<br />
replicated at home—that truly make moviegoing magical.”<br />
EDUARDO ACUÑA<br />
HEAD OF AMERICAS,<br />
CINÉPOLIS<br />
“The 2018 moviegoing<br />
experience that stands<br />
out the most was the evening<br />
my extended family of 14<br />
and I went to opening night of<br />
AVENGERS: INFINITY WAR. Our group of grandparents,<br />
uncles, aunts, and children made for an exciting and energy-filled<br />
outing from the moment we purchased tickets and<br />
concessions. The kids were so excited that they cheered<br />
for the first superhero they saw on-screen. The energy<br />
was contagious—so much so, that for every subsequent<br />
superhero’s introduction, the whole auditorium joined in<br />
on the cheer. It was a fantastic start to the film, which became<br />
an energizing and engaging experience that unified<br />
everyone in the auditorium. It never would have been the<br />
same at home. It was a perfect example of how the power<br />
of watching a movie in a theater can really shape the movie<br />
experience and create a lasting memory.”<br />
BRIAN SCHULTZ<br />
FOUNDER & CEO,<br />
STUDIO MOVIE<br />
GRILL<br />
“Favorite and most memorable<br />
movie moment in<br />
2018 was watching A STAR IS<br />
BORN and having the opportunity<br />
to talk to Bradley Cooper at length about transitioning<br />
from actor to director, producer, and writer on the film<br />
and the business side of filmmaking simultaneously. His<br />
journey and the work were truly impressive.”<br />
TIM LEAGUE<br />
FOUNDER & CEO,<br />
ALAMO<br />
DRAFTHOUSE<br />
CINEMA<br />
“In 2018, I’m most proud<br />
of two polar opposite Alamo<br />
Drafthouse film events. The first<br />
was a live concert with Jonny Greenwood, Shye Ben Tzur,<br />
and the Rajasthan Express supporting a screening of<br />
Paul Thomas Anderson’s awesome music documentary<br />
JUNUN at the Alamo Drafthouse Brooklyn. And down at<br />
Austin’s Lake Travis, we produced an epic premiere event<br />
of THE MEG with the audience floating on inner tubes.<br />
We hired divers with rebreathers to serve a dual role of our<br />
life-safety team as well as toe grabbers and shriek inducers<br />
at the plentiful shark-attack moments. And if we’re talking<br />
about favorite movies of the year, my top 10 movies of the<br />
year were SHOPLIFTERS, THE FAVOURITE, YOU WERE<br />
NEVER REALLY HERE, SUSPIRIA, FOXTROT, BORDER,<br />
SORRY TO BOTHER YOU, FIRST REFORMED, BURNING,<br />
and ISLE OF DOGS.”<br />
JON GOLDSTEIN<br />
PARTNER, EMAGINE<br />
ENTERTAINMENT<br />
“I think 2018 will always be<br />
remembered for BLACK<br />
PANTHER. It finally proved<br />
to Hollywood that diversity<br />
mixed with big entertainment is<br />
great for moviegoers. More importantly, I will never forget<br />
the busloads of kids we brought in, complimentary, who<br />
had never been to the movies before to see a hero that<br />
looked like them. It was something I will remember for the<br />
rest of my life. In addition, 2018 once again reminded us of<br />
the power of music in film. Both BOHEMIAN RHAPSODY<br />
and A STAR IS BORN proved that moviegoing, like concert<br />
going, is a communal experience.”<br />
88 BOXOFFICE ® FEBRUARY <strong>2019</strong>
FEBRUARY <strong>2019</strong> BOXOFFICE ® 89
DAN HARKINS<br />
OWNER AND<br />
EXECUTIVE<br />
CHAIRMAN,<br />
HARKINS THEATRES<br />
“For me, Rami Malek’s<br />
portrayal of Freddie Mercury in<br />
BOHEMIAN RHAPSODY was<br />
one of the best moviegoing moments of 2018. Combining<br />
the iconic music, the pristine acoustics in the theater, and<br />
the excitement of the audience—the experience truly<br />
felt like being front row at a Queen concert. And Malek’s<br />
performance was brilliant. I ended up seeing the film<br />
four times because I wanted to share the experience with<br />
different family members and friends.”<br />
90 BOXOFFICE ® FEBRUARY <strong>2019</strong>
PHIL ZACHERETTI<br />
FOUNDER,<br />
PRESIDENT & CEO,<br />
PHOENIX THEATRES<br />
ENTERTAINMENT<br />
“If I had to sum up the<br />
most exciting moment in our<br />
industry in 2018 in two words, it<br />
would have to be “Wakanda Forever”! Not just for the<br />
huge amounts of box office the film produced, but I can<br />
hardly remember in my 44 years in the industry such a<br />
singular world event that was BLACK PANTHER. The<br />
months of excitement and anticipation we saw in our<br />
theaters, from our patrons and our employees (even at<br />
the corporate level) were unparalleled. Seldom does a<br />
film come along that you feel the excitement build as it<br />
did for this film. Then you add the cultural significance it<br />
had, and that added to the heartwarming feeling of unity<br />
across the globe. We may never see the same excitement<br />
for another film as [we did for] Black Panther, but we can<br />
only hope.”<br />
FRANK RIMKUS<br />
CEO, GALAXY<br />
THEATRES<br />
“This year marks another<br />
superb year in exhibition,<br />
and I am thrilled to see<br />
exciting shifts in our industry.<br />
This past year saw new life<br />
breathed into the beloved superhero genre with BLACK<br />
PANTHER’s and AQUAMAN’s tremendous box office<br />
success. As I sat in our theaters, I was delighted to see<br />
our vastly diverse audiences be represented on-screen<br />
with such laudable and exciting characters. Personally,<br />
I was glad to see the enthusiastic reception of musicalbased<br />
storytelling once again with A STAR IS BORN and<br />
BOHEMIAN RHAPSODY. It was a genre that seemed<br />
neglected in years past. However, it’s one that has a unique<br />
ability to bring a moviegoing audience together in such a<br />
positive puts-a-smile-on-your-face way. Something we saw<br />
in all of our theaters. Extraordinarily, 2018 confirms that<br />
September has turned into a blockbuster-worthy month<br />
with THE NUN’s immense success. I am excited to see what<br />
excites our guests in <strong>2019</strong>.”<br />
MIKE BOWERS<br />
PRESIDENT & CEO,<br />
HARKINS THEATRES<br />
“Thinking back on 2018,<br />
BLINDSPOTTING was a<br />
standout movie for me. The<br />
film’s unique blend of drama<br />
and comedy spoke to important,<br />
complex social issues in a clever and entertaining way.<br />
The collaboration between Daveed Diggs and Rafael Casal<br />
was outstanding, from their poetic writing styles to their<br />
dynamic on-screen performances. The audience could feel<br />
the personal and heartfelt nature of the story they told.<br />
I found the film to be insightful and incredibly timely—<br />
definitely a memorable moviegoing moment.”<br />
JEFF GEIGER<br />
PRESIDENT,<br />
NEIGHBORHOOD<br />
CINEMA GROUP<br />
“After being involved in the<br />
movie industry my whole<br />
life, I finally got to enjoy the<br />
moviegoing experience with my<br />
two small children at INCREDIBLES 2. Needless to say,<br />
they are now hooked.”<br />
HAMID HASHEMI<br />
CEO & FOUNDER, IPIC<br />
ENTERTAINMENT<br />
“BIRD BOX—a really, really<br />
good movie. It was so well<br />
acted, and Sandra Bullock’s<br />
performance was Academy<br />
Awards-worthy. This movie felt<br />
similar to when Jaws opened … they never showed you<br />
the creature that caused the disarray, but between the<br />
music and the actors’ performances you really believed<br />
that something was out there that was so evil it could<br />
make people go out of their mind. When you succeed in<br />
that suspension of reality and belief, that’s when you know<br />
you have a good movie. This movie would be much more<br />
captivating and immersive if you were watching it in a bigscreen<br />
auditorium without any distraction that one might<br />
find from being at home.”<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 91
ASK THE AUDIENCE<br />
ALL DATA<br />
PROVIDED BY<br />
NCM<br />
THE<br />
AUDIENCE<br />
TALKS BACK<br />
NCM’S ASK THE AUDIENCE<br />
REVEALS MOVIEGOER TRENDS OF 2018<br />
Going to see Black Panther and having people<br />
arrive in costume or in elaborate African outfits<br />
with so much pride and excitement made the movie<br />
enjoyable before it even began. There were groups of<br />
people who dressed alike and there were people who<br />
arrived alone, just looking fantastic. Random strangers<br />
were just applauding each other. It was a party,<br />
and we all had a great time. –Josina R.<br />
<strong>Boxoffice</strong> tapped into a panel of 5,000<br />
moviegoers from NCM’s Ask the Audience<br />
to discover the cinema public’s top movie<br />
moments of 2018.<br />
FAVORITE FILMS OF 2018<br />
1 2 3 4<br />
ADULTS 55+<br />
chose Bohemian Rhapsody<br />
as their favorite 2018 film,<br />
whereas younger age groups<br />
selected Avengers: Infinity War<br />
and Black Panther.<br />
MEN<br />
opted for Avengers: Infinity<br />
War while women chose Black<br />
Panther as their favorite film of<br />
the year.<br />
ADULTS 55+<br />
chose A Star Is Born as their<br />
favorite at a significantly higher<br />
rate than the younger age<br />
groups.<br />
WOMEN<br />
chose A Star is Born, Black<br />
Panther, and Bohemian<br />
Rhapsody at a significantly<br />
higher rate than men. Men<br />
chose Avengers: Infinity War,<br />
Mission: Impossible – Fallout,<br />
and Solo: A Star Wars Story at a<br />
significantly higher rate than<br />
women.<br />
I went to Mary Poppins [Returns] on fan event night with my good friend and her two<br />
daughters. They came decked out in their Mary Poppins best. Her youngest is a major<br />
Dick Van Dyke fan. The highlight of the night was seeing the expression on her face when he<br />
came on-screen. I’m not sure what was more fun—watching the movie or watching<br />
her watch the movie. –Lisa P.<br />
Watching A Star Is Born<br />
with my husband after<br />
watching the original<br />
many, many years ago<br />
before we were married!<br />
Brought back some fond<br />
memories.<br />
–Kelly P.<br />
92 BOXOFFICE ® FEBRUARY <strong>2019</strong>
50<br />
PERCENT<br />
75<br />
75<br />
PERCENT PERCENT<br />
ALMOST<br />
65<br />
PERCENT<br />
of respondents watched the<br />
Golden Globes broadcast,<br />
including 22% who watched it<br />
in its entirety.<br />
of respondents plan to tune in<br />
to the Oscars. Moviegoers age<br />
55+ are the most likely age<br />
group to watch the broadcast.<br />
Women are significantly more<br />
likely than men to watch the<br />
awards show.<br />
agreed that awards shows can<br />
introduce them to movies they<br />
wouldn’t normally see. Women<br />
agreed at a significantly higher<br />
rate than men that awards<br />
shows introduce them to<br />
different movies.<br />
of respondents are likely to<br />
watch Academy Award–<br />
nominated films at the cinema.<br />
1 2 3<br />
WHAT MOVIES ARE YOU MOST EXCITED TO SEE THIS YEAR?<br />
AGE 18–34<br />
chose Aladdin and The Lego<br />
Movie 2: The Second Part at a<br />
significantly higher rate than<br />
those in the age ranges of<br />
35–54 and 55+.<br />
WOMEN CHOSE THESE:<br />
Aladdin<br />
Dumbo<br />
Frozen 2<br />
Glass<br />
Pet Sematary<br />
Shrek 5<br />
The Lion King<br />
Toy Story 4<br />
AGE 35–54<br />
chose Star Wars: Episode IX<br />
at a significantly higher rate<br />
than those in the age ranges of<br />
18–34 and 55+.<br />
AGE 55+<br />
chose Dumbo and Fast and<br />
Furious 9 at a significantly<br />
higher rate than those in the<br />
age ranges of 18–34 and<br />
35–54.<br />
MEN CHOSE THESE:<br />
Avengers: Endgame<br />
Captain Marvel<br />
Godzilla: King of the Monsters<br />
Joker<br />
Once Upon a Time In Hollywood<br />
Star Wars: Episode IX<br />
PATRONS<br />
MENTIONED<br />
THESE<br />
CELEBRITIES<br />
WHEN ASKED<br />
“WHO SHOULD<br />
HOST THE<br />
OSCARS?”:<br />
The Muppets<br />
Tina Fey and<br />
Amy Poehler<br />
Jason Bateman<br />
Wayne Brady<br />
George Clooney<br />
James Corden<br />
Trevor Noah<br />
Terry Crews<br />
… but also<br />
mentioned were:<br />
Howard Stern<br />
Thanos<br />
The Accountants<br />
The Swedish Chef<br />
Weird Al Yankovic<br />
Mr. Bean<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 93
ASK THE AUDIENCE<br />
WHICH 2018 FILM WAS YOUR FAVORITE?<br />
TOTAL AGE GENDER REGION<br />
18-34 35-54 55+ Male Female NE MW S W<br />
TOTAL PARTICIPANTS >> 837 168 426 242 402 434 192 161 281 202<br />
Avengers: Infinity War 20% 19% 25% 11% 24% 16% 18% 17% 21% 22%<br />
Black Panther 15% 12% 16% 14% 10% 19% 17% 13% 16% 12%<br />
Other 14% 23% 14% 8% 19% 10% 15% 18% 10% 15%<br />
Bohemian Rhapsody 12% 7% 12% 14% 8% 15% 8% 15% 12% 12%<br />
A Star Is Born 9% 7% 7% 13% 6% 12% 11% 11% 8% 7%<br />
Green Book 6% 2% 3% 12% 5% 6% 6% 6% 6% 4%<br />
Mission: Impossible - Fallout 5% 5% 5% 5% 7% 4% 3% 3% 6% 7%<br />
Crazy Rich Asians 4% 6% 3% 5% 3% 5% 4% 3% 3% 7%<br />
Aquaman 4% 3% 4% 6% 4% 5% 3% 3% 6% 4%<br />
Incredibles 2 3% 3% 2% 2% 3% 2% 2% 3% 2% 4%<br />
Deadpool 2 2% 3% 2% 3% 3% 2% 2% 4% 3% 1%<br />
Jurassic World: Fallen Kingdom 2% 3% 2% 2% 2% 2% 2% 2% 2% 3%<br />
Solo: A Star Wars Story 2% 1% 2% 1% 3% 1% 1% 1% 2% 1%<br />
If Beale Street Could Talk 1% 2% 0% 2% 1% 1% 2% 1% 1% 0%<br />
Roma 1% 2% 0% 1% 1% 1% 2% 0% 1% 1%<br />
Dr. Seuss' The Grinch 1% 1% 0% 1% 1% 0% 1% 0% 1% 0%<br />
WHAT WAS YOUR FAVORITE MOVIEGOING EXPERIENCE OF 2018?<br />
“The Spy Who Dumped Me was so<br />
funny! Did not see that coming.<br />
I took two friends and we all<br />
laughed so much. Easily the most<br />
fun I have had at the movies in<br />
years. Totally fun! Best popcorn<br />
movie of the year!” –Diana M.<br />
“My brother came to visit from<br />
the Philippines at the end of<br />
November. On his last day here,<br />
my sister, my brother, and I went<br />
to see the movie Green Book. It’s<br />
been a long time since we were<br />
able to share a moment like<br />
that. It brought back so many<br />
memories of all the movies we<br />
had seen together growing up.”<br />
–Sandra M.<br />
“Truthfully, it was seeing<br />
The Nun at a AMC Dolby<br />
cinema. The state-of-the-art<br />
sound quality turned the<br />
movie into a totally terrifying,<br />
immersive, theater-going<br />
experience that brought you right<br />
into the movie, not to mention<br />
the incredibly enhanced digital<br />
quality.” –Carl G.<br />
“The opening credits of<br />
Vox Lux were absolutely<br />
engrossing. The haunting score<br />
playing over visuals of the caravan<br />
of ambulances and police cars<br />
while the camera floats from one<br />
position to the next, changing<br />
perspective in the ominous sign<br />
of how narrative and perspective<br />
would play out for the rest of the<br />
film.” –Daniel T.<br />
94 BOXOFFICE ® FEBRUARY <strong>2019</strong>
WHICH <strong>2019</strong> FILMS ARE YOU MOST EXCITED TO SEE?<br />
TOTAL AGE GENDER REGION<br />
18-34 35-54 55+ Male Female NE MW S W<br />
TOTAL PARTICIPANTS >> 838 168 427 242 403 434 192 161 282 202<br />
Avengers: Endgame 58% 63% 63% 47% 63% 55% 58% 61% 57% 60%<br />
Captain Marvel 36% 33% 35% 39% 40% 31% 36% 37% 37% 33%<br />
Star Wars: Episode IX 34% 28% 40% 29% 45% 25% 29% 35% 36% 37%<br />
The Lion King 18% 24% 17% 18% 12% 24% 21% 18% 17% 18%<br />
Glass 17% 11% 20% 17% 14% 21% 18% 20% 17% 16%<br />
Toy Story 4 17% 19% 15% 19% 14% 20% 14% 17% 19% 17%<br />
Aladdin 11% 18% 11% 7% 9% 13% 13% 11% 9% 12%<br />
Godzilla: King of the Monsters 11% 11% 11% 10% 15% 7% 11% 14% 8% 11%<br />
Dumbo 10% 5% 8% 17% 6% 14% 14% 9% 9% 9%<br />
Fast and Furious 9 10% 8% 8% 14% 9% 10% 9% 11% 12% 5%<br />
Once Upon A Time In Hollywood 10% 11% 7% 12% 11% 8% 8% 9% 10% 10%<br />
Other 8% 10% 7% 10% 9% 8% 8% 12% 7% 8%<br />
Joker 6% 7% 6% 6% 9% 3% 8% 4% 6% 6%<br />
Dark Phoenix 6% 8% 7% 2% 7% 5% 8% 4% 5% 7%<br />
Shazam! 6% 10% 6% 3% 6% 5% 7% 3% 6% 6%<br />
Pet Sematary 6% 5% 7% 3% 3% 8% 4% 3% 7% 8%<br />
Frozen 2 5% 5% 5% 5% 3% 6% 6% 5% 4% 5%<br />
The Lego Movie 2: The Second Part 4% 8% 3% 1% 3% 4% 4% 3% 4% 4%<br />
Shrek 5 2% 4% 2% 2% 1% 3% 1% 2% 2% 3%<br />
“Hereditary was an awesome<br />
experience. When a packed<br />
theater is able to stay quiet and<br />
take a horror movie seriously, it<br />
makes the experience all the more<br />
horrifying, which is what was<br />
needed for watching Hereditary.”<br />
–Adam W.<br />
“Watching the eye-opening<br />
scenes and thriller aspects,<br />
sprinkled with humor, of<br />
BlacKkKlansman—and its<br />
surprisingly moving closing<br />
credits; yet being appalled at the<br />
loud reaction of one audience<br />
member who thought the whole<br />
movie, despite being based on<br />
real events, was preposterous.”<br />
–Mary B.<br />
“As a very frequent moviegoer I<br />
have a specific place I like to sit<br />
… [but on] this day everything<br />
went wrong. After I was almost<br />
late, I spilled my popcorn and<br />
sat in the front for Crazy Rich<br />
Asians. That movie blew away all<br />
expectations and I left with the<br />
biggest smile on my face, ready<br />
to make everyone I know go see<br />
that movie.” –Jennifer M.<br />
“I took my mom to the Alamo<br />
Drafthouse to see a Marx<br />
Brothers film. She had never been<br />
to a theater that served dinner<br />
before. It’s my favorite place on<br />
Earth and it was fun to share it<br />
with her.” –David R.<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 95
EVENT CINEMA<br />
FATHOM EVENTS GOES OUTSIDE CINEMAS<br />
WITH THE FATHOM AFFINITY NETWORK<br />
by Rebecca Pahle<br />
>> One of the core elements of event cinema is its ability<br />
to take advantage of the underutilized. With some<br />
creative programming, seats that would have been<br />
empty during off-peak screening times—afternoons,<br />
weekday nights—can go to moviegoers enthusiastic<br />
about opera, say, or stand-up comedy. It’s a principle<br />
that event cinema leader Fathom Events knows well,<br />
and one that it’s now applying not just to seats but to<br />
entire venues. Starting in <strong>2019</strong>, Fathom is taking its<br />
programming outside the cinema and into the church.<br />
Specifically, this year sees Fathom team with the Faith Content<br />
Network, a joint venture between Collide Media Group and<br />
in:ciite Events, to launch the Fathom Affinity Network, bringing<br />
faith-based and inspirational titles to approximately 800 churches<br />
across the U.S.<br />
The idea, explains Fathom CEO Ray Nutt, is to get faithbased<br />
content to underserved areas—often rural markets—that<br />
don’t have a Fathom-serviced cinema nearby. Fathom already<br />
has access to this content, and the churches already have the<br />
infrastructure needed to screen it. The Fathom Affinity Network<br />
bridges that gap.<br />
The connection between event cinema and faith-based film<br />
is already strong. Both groups rely on nontraditional marketing<br />
to raise awareness, with sponsor companies, local organizations,<br />
and church groups doing the job that otherwise goes to expen-<br />
96 BOXOFFICE ® FEBRUARY <strong>2019</strong>
sive advertising campaigns. Both event cinema and faith-based<br />
film cater to niche audiences rather than the general public. And<br />
both are only gaining in popularity. Says Bob Elder, chief impact<br />
officer at the Collide Media Group, “Each wildly successful<br />
faith-based film release in the last 15 years (The Passion of the<br />
Christ, God’s Not Dead, Heaven Is for Real, War Room, I Can Only<br />
Imagine) has spurred better quality filmmaking, while marketers<br />
and distributors are getting better at finding and activating the<br />
audiences that consume this content.”<br />
Faith-based and inspirational titles may not often crack Fathom’s<br />
yearly top 10, but the genre is a consistent performer—so<br />
much so that Nutt predicts 100 percent growth “year over year.”<br />
Fathom currently “combine[s] inspiration and faith together in<br />
a vertical, but it’s growing so large at this point that … I think<br />
you’ll see these sub-verticals separate into” their own separate<br />
categories, he says. The Fathom Affinity Network, he predicts,<br />
will only help that growth. “Once the faith-based community<br />
who’s producing this content is aware of what we’re doing—and<br />
most of them are at this point—I think it will help our acquisition<br />
process.”<br />
“We’ll acquire the content that we’re going to screen on the<br />
faith-based vertical,” Nutt explains. “We’ll amend our licensing<br />
agreement to include the [interested] churches.” The films are<br />
then marketed locally to individual congregations, and tickets<br />
are purchased through a system that the churches already have in<br />
place. “Obviously, it’s a revenue-share model, so [the churches]<br />
will get some and we’ll get some. They do the bulk of the heavy<br />
lifting in terms of the marketing,” with Fathom providing a marketing<br />
tool kit and overseeing content delivery via streaming.<br />
As the network grows in size, notes Elder, “managing the fast<br />
growth, keeping a quality consumer experience, and making sure<br />
we have a good flow of content are all very important.”<br />
Currently, Fathom Events has 24 titles lined up for its faithbased<br />
and inspirational vertical this year. A half-dozen of those—<br />
including Pattern of Evidence: Moses Controversy, Sight and Sound<br />
Presents: NOAH, and family-friendly animated film The Pilgrim’s<br />
Progress—are currently slated to screen in churches through the<br />
Fathom Affinity Network. “But I think once [the churches] see<br />
what this is going to do in terms of producing attendance, that<br />
number is going to go north of six,” Nutt predicts. n<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 97
INVESTOR RELATIONS<br />
Rob Rinderman is an avid<br />
follower and fan of the<br />
cinema and exhibition<br />
businesses. He has assisted<br />
many public and privately<br />
held companies with communications<br />
and business<br />
development consulting<br />
services for over two<br />
decades and written as<br />
a freelance journalist<br />
covering these industries<br />
since 2015.<br />
CINEMA ACROSS<br />
THE STREET<br />
by Rob Rinderman<br />
>> We’re still in a holding pattern<br />
until publicly held companies in the<br />
cinema sector “open their kimonos,” so<br />
to speak, and let the rest of the world<br />
see how they performed financially in<br />
the year-end quarterly period ended<br />
December 31. The month since my last<br />
column appeared was fairly quiet on<br />
the material-news front, so I took a stab<br />
at manufacturing some of my own.<br />
I asked an array of thought-leading<br />
Wall Street research analysts who cover<br />
some of the Exchange-listed exhibition-related<br />
organizations to look into<br />
their respective crystal balls and answer a<br />
brief, five-question Quickie Quiz.<br />
Unfortunately, some indicated that<br />
their compliance departments preclude<br />
them from opining on companies they<br />
do not officially cover, amid other reasons<br />
for not answering all five queries. In<br />
any case, you can find their answers at<br />
the end of this column. To make things<br />
fair and square, I also provide my own<br />
answers (guesses).<br />
Last month I highlighted that Cinemark<br />
(CNK) had confirmed news of its<br />
Movie Club subscription membership<br />
program crossing over the half-million<br />
active paying customers milestone during<br />
its inaugural year. This was well ahead of<br />
management’s original prognostication.<br />
Not to be outdone, soon after that<br />
announcement crossed the wires—on<br />
the day after Christmas, in fact—AMC<br />
(AMC) unwrapped news that its<br />
Stubs A-List family had surpassed the<br />
600,000-member threshold. This means<br />
that total A-List membership grew by<br />
over 100,000 patrons during the busy<br />
six-week period preceding<br />
Christmas.<br />
iPic Entertainment<br />
(IPIC), the luxury theater<br />
and restaurant destination,<br />
recently unveiled its own<br />
new Access Membership<br />
Rewards program.<br />
Through March 1 for a<br />
$29 annual fee, iPic Access<br />
Gold members can achieve<br />
savings with every visit to<br />
an iPic destination.<br />
Benefits include<br />
10 percent off all food<br />
and beverage purchases<br />
at theaters and at the<br />
chain’s restaurant brands<br />
including Tanzy and City<br />
Perch Kitchen + Bar.<br />
Rewards members receive<br />
up to 40 percent off ticket prices and<br />
one free birthday gift ticket, a $25 value.<br />
After March 1, annual membership will<br />
increase to $45.<br />
“Some of our most devoted members<br />
visit our theaters over 50 times a year,”<br />
said Hamid Hashemi, founder and CEO<br />
of iPic. “These members have been instrumental<br />
in helping to drive the development<br />
of our exciting new membership<br />
program and benefits. We also recognized<br />
that iPic Theaters fans frequent<br />
SOME OF OUR<br />
MOST DEVOTED<br />
MEMBERS VISIT<br />
OUR THEATERS<br />
OVER 50 TIMES<br />
A YEAR.<br />
Hamid Hashemi<br />
founder and CEO of iPic<br />
the iPic restaurants just as often—so<br />
why not provide a unified membership<br />
program that includes benefits at both<br />
the theaters and our restaurants? These<br />
expanded perks are our<br />
way of rewarding guest<br />
loyalty,” he added.<br />
Separately, iPic issued<br />
preliminary financial<br />
guidance in mid-January.<br />
For the fourth quarter,<br />
the company expects<br />
revenue in the range of<br />
$36.5M to $37.5M,<br />
slightly above prior<br />
guidance of $34.5M to<br />
$36.5M. Management<br />
forecasts comparable<br />
store sales growth of 1.5<br />
percent to 2.0 percent,<br />
better than previous<br />
guidance of between -5.0<br />
percent and 0.0 percent.<br />
iPic also provided<br />
an initial FY19 financial<br />
outlook: Total revenue of $153M<br />
to $158M (between 7 percent and 11<br />
percent above FY18 expectations). Comparable-store<br />
sales growth of low-to-mid<br />
single digits. Store-level EBITDA, a<br />
non-GAAP measure, of $19M to $21M.<br />
Adjusted EBITDA loss, a non-GAAP<br />
measure, of $(3.0)M to $(1.0)M. Lastly,<br />
the circuit expects capital expenditures<br />
of $17M to $19M, net of tenant improvement<br />
dollars, substantially below<br />
its 2018 spending level. n<br />
98 BOXOFFICE ® FEBRUARY <strong>2019</strong>
INVESTOR RELATIONS ROUNDTABLE QUICK QUIZ<br />
1 Which exhibition-focused stock do you predict will perform best in <strong>2019</strong> on a percentage basis?<br />
2 The S&P 500 will be up or down XX% for <strong>2019</strong> full year?<br />
3 The <strong>2019</strong> domestic U.S. box office will be up or down XX% for <strong>2019</strong> full year?<br />
4 Which film will win the Best Picture Academy Award for 2018?<br />
5 Which film will win the Best Picture Academy Award for <strong>2019</strong>?<br />
CHAD BEYNON<br />
Macquarie Securities<br />
ERIC WOLD<br />
B. Riley FBR<br />
ERIC HANDLER<br />
MKM Partners<br />
LEO KULP<br />
RBC<br />
JEFF LOGSDON<br />
JBL Advisors<br />
MICHAEL PACHTER<br />
Wedbush<br />
1 IMAX<br />
(given valuation,<br />
blockbuster schedule,<br />
new spacing of<br />
movies particularly in<br />
China and more cost<br />
controls)<br />
2 Down mid-single<br />
digits<br />
3 Up 4%<br />
4 A Star Is Born<br />
5 Once Upon a Time in<br />
Hollywood<br />
1 IMAX<br />
(AMC second)<br />
3 Up 0.9%<br />
(Q1 down and<br />
following quarters<br />
up)<br />
1 CNK<br />
3 Up 2%<br />
4 Green Book<br />
(should be Black<br />
Panther)<br />
5 Most likely some<br />
independent film<br />
that doesn’t have<br />
release date yet<br />
(otherwise, A<br />
Beautiful Day in the<br />
Neighborhood)<br />
1 CNK<br />
2 Up 10%<br />
3 Up 3%<br />
4 A Star Is Born<br />
1 AMC<br />
3 Down single digits<br />
1 AMC<br />
2 Up 8%<br />
3 Up 1%<br />
4 A Star Is Born<br />
5 Son of Shaft<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 99
SOCIAL MEDIA<br />
TRENDING TOPICS<br />
SOCIAL MEDIA TRENDS THAT COULD SHAPE THE INDUSTRY IN <strong>2019</strong><br />
by Alex Edghill<br />
>> Marketing budgets for summer blockbusters can<br />
exceed $100 million. On average, the figure tops $40<br />
million. And the largest single line item for marketing<br />
on any balance sheet is almost always TV advertising.<br />
Social media budgets have crept up recently in recognition<br />
of social media’s usefulness for targeted pitches,<br />
but TV is still king when it comes to reaching the most<br />
people, and quickly.<br />
The goal of most releases, especially bigger blockbusters, is to<br />
secure as much money as possible on opening weekend. TV has<br />
traditionally been the single most important tool in making this<br />
a reality and building awareness for films, which in turn drives<br />
opening-weekend ticket sales.<br />
PVR recording, cord cutting, and the splintering of audiences<br />
in recent years have all diluted the effectiveness of TV ad time,<br />
while the price per 30 seconds has risen by 30+ percent over<br />
the last 15 years. Marketing spending has been spiraling out of<br />
control for many years, so much so that studios have been forced<br />
to focus more on international revenue to turn a profit and alternative<br />
forms of marketing to reach audiences for less cash. Social<br />
media has long been hailed as something that could revolutionize<br />
the industry’s marketing efforts, but it still falls way behind TV<br />
and other traditional forms of advertising spending. So the question<br />
remains, how can social media be used more effectively? The<br />
social media landscape is ever evolving, and while many platforms<br />
have struggled with offering more than simple banner ads, others<br />
have been honing their offerings to be more attractive to larger<br />
advertisers, Hollywood included.<br />
Paying influencers and micro-influencers<br />
Other industries such as gaming employ a vast number of<br />
influencers, both large and small, who advertise, review, or use<br />
their products. Studios could follow their lead and make an<br />
effort to hire key influencers to create content about releases and<br />
drum up interest among their followers. These don’t have to be<br />
significant social media mavens—a few dozen content creators<br />
across different social media platforms could provide a huge<br />
boost and differentiation from other titles for a fraction of the<br />
cost. Many content creators, especially in the superhero or sci-fi<br />
genres, churn out fan theories, point out Easter eggs in trailers,<br />
and offer wild off-the-wall explanations simply to create new,<br />
different content for their fans. Multiply that by enough content<br />
creators, and you can quickly reach tens of millions of relevant<br />
people. I’m not talking about paid sponsorships, but studios<br />
could pitch ideas for episodes or podcasts, provide access to<br />
actors or members of the creative team, offer behind-the-scenes<br />
looks at props or costumes, and in general be more involved<br />
with smaller niche media channels.<br />
Fan-driven content<br />
As sequels continue to drive box office revenue, most franchises<br />
have devout fans who live and breathe their films. We’re not<br />
necessarily talking about crowdsourcing scripts or plot points, but<br />
100 BOXOFFICE ® FEBRUARY <strong>2019</strong>
listening to fans’ theories and wishes and giving them a nod in the<br />
film—with a line of dialogue, for example—would result in much<br />
appreciation from audiences. A film that is aware of its community<br />
and acknowledges it, even in passing, helps galvanize its fan<br />
base even further and ensures long-term success.<br />
Personalization<br />
A typical film will have two to three trailers released sometime<br />
within the four to six months before release. Some will have international<br />
trailers with a slightly different cut for overseas audiences,<br />
and for R-rated films there are often red-band trailers to help<br />
showcase the edgier content. This formula has existed forever, it<br />
seems, but it doesn’t harness the inherent power of social media—<br />
personalizing the preview for the viewer. Algorithms that choose<br />
which banner ads to display can tap into the browsing habits of<br />
users and present more relevant ads. What if similar algorithms<br />
were used to customize trailers to the viewing habits of moviegoers?<br />
Reaching out to a devoted fan of a particular star? Then serve<br />
up a cut of the trailer that features the star more prominently. Or<br />
perhaps the music for the trailer can be customized among a few<br />
predetermined options to appeal to a viewer’s tastes or who they<br />
follow. This type of dynamic and innovative presentation is what<br />
has typically set the great marketing campaigns apart.<br />
Breaking the norm for interaction<br />
Lastly, looking at some of the most innovative and successful<br />
social media campaigns in recent years such as Deadpool, the<br />
Avengers sub-franchise of the Marvel Cinematic Universe, and the<br />
Star Wars franchise—they not only employ innovative, targeted<br />
methods in social media channels but to varying degrees leverage<br />
the stars of their films to generate organic buzz for the films. Most<br />
movies create social media pages around six months from release<br />
and post trailers, set pictures, and other information that fans<br />
would enjoy and try to drum up interest on the various social media<br />
platforms. Franchises have a leg up in this regard, since they<br />
can build steam over many years of generating followers.<br />
Few releases properly leverage their stars, many of whom have<br />
their own fan bases, but this is a huge opportunity to drive awareness<br />
as well. Ryan Reynolds’s Deadpool tweets grabbed headlines<br />
and interest from his huge social media following, which clearly<br />
benefited the film. A star’s social media acumen and following can<br />
be leveraged in coordination with the studio’s marketing efforts to<br />
promote the property and increase their attractiveness and bankability<br />
as stars. Hiring a star with 20 million followers versus two<br />
million would have an effect on box office potential.<br />
Social media is evolving in terms of its platforms and offerings,<br />
and with that comes a wealth of opportunities for forward-thinking<br />
studios to change how they leverage and interact with their<br />
prospective audiences. TV advertisements are becoming less and<br />
less effective as time goes by, while their costs keep skyrocketing.<br />
Those who embrace change and employ similarly innovative strategies<br />
for awareness building will have a leg up on their competitors<br />
and be well on the way to a successful and profitable release.n<br />
Ryan Reynolds’s Deadpool tweets<br />
grabbed headlines and<br />
interest from his huge<br />
social media following, which<br />
clearly benefited the film. A star’s<br />
social media acumen and following can<br />
be leveraged in coordination with the<br />
studio’s marketing efforts to promote the<br />
property and increase their attractiveness<br />
and bankability as stars.<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 101
TECHNOLOGY<br />
A GLOBAL EFFORT<br />
DELUXE SETTLES INTO ITS ROLE AS A GLOBAL SOLUTIONS<br />
COMPANY FOR THE FILM INDUSTRY<br />
THE AD WRITING TEAM AT DELUXE<br />
PHOTO COURTESY OF DELUXE<br />
>> Deluxe, a leading content solution and<br />
delivery provider to the film industry, is positioning<br />
itself on the cutting edge of digital<br />
technology with the launch of its new platform,<br />
Deluxe One. The software as a service<br />
(SaaS) solution brings together many of Deluxe’s<br />
services under a single log-in, allowing<br />
distributors and exhibitors to streamline<br />
their workflow in the age of digital cinema.<br />
“Obviously, digital cinema is a cornerstone<br />
of our business,” says Chief Commercial Officer<br />
Brad Soroca. “Going back to our roots in film,<br />
and migrating forward into the digitization and<br />
delivery of feature films around the world, we decided<br />
to bring our digital cinema business closer<br />
together with our localization business. Uniting<br />
those two processes makes it much easier and faster<br />
for theatrical distribution to happen.”<br />
Speed has become a priority as the film<br />
industry continues to develop a global outlook.<br />
Multinational exhibition circuits have become<br />
more common, and studios have become more<br />
willing to open their major titles day-and-date in<br />
the U.S. in multiple territories.<br />
“If you think about the trends going on in<br />
the market, you see shorter windows to finish a<br />
film and get it distributed to more locations and<br />
more languages, including access services, than<br />
102 BOXOFFICE ® FEBRUARY <strong>2019</strong>
ever before. That’s why we moved to bring those<br />
workflows and groups closer together, where<br />
we’re typically doing all of the mastering and<br />
downstream work for a feature film, as well as the<br />
localization,” says Soroca. “It helps everyone consolidate<br />
the time frames, which just seem to be<br />
getting smaller and smaller, tighter and tighter.”<br />
As Soroca notes, accessibility services have<br />
become an exciting new growth point for Deluxe.<br />
The company offers a wide array of post-production<br />
services to make movies more inclusive to<br />
disabled audiences, including audio description<br />
for blind and low-vision patrons and captioning<br />
for hard-of-hearing audiences. Audio description<br />
(AD), a narrative-style voice-over that describes<br />
the visual elements of a film, has received increased<br />
interest from studios in recent years, according to<br />
Margo Tone, senior manager of operations for audio<br />
description/scripting services. Tone says studios<br />
began requesting this service more around seven<br />
years ago, at which point Deluxe decided to apply<br />
more resources to the department.<br />
Today, Deluxe’s AD team handles assignments<br />
to provide voice-overs in multiple languages for<br />
the industry’s biggest studios. Tone’s staff crafts<br />
this service from scratch. “We write it. We’ll get<br />
an order from the studio, and then we assign it<br />
to our team of writers who watch the movie and<br />
come up with the audio description. A lot of<br />
the studios have taken more interest; quite a few<br />
clients provide feedback. They give us the benefit<br />
of the doubt and trust our expertise for the most<br />
part; our writers have anywhere from six to 15<br />
years of experience writing AD.”<br />
It’s a different process altogether from dubbing,<br />
which forms part of Deluxe’s localization services.<br />
AD requires voice talent that can engage moviegoers<br />
without distracting them from the movie.<br />
“Localization is a very interesting topic, but<br />
[AD] is even more nuanced,” agrees Janine<br />
Kamwene, director of communications at Deluxe.<br />
“There’s so much work that goes into taking a piece<br />
of art and describing it using words. It requires our<br />
team to describe something quickly, accurately, and<br />
creatively—but not too creatively that it takes away<br />
from the film or the director’s intent.”<br />
Deluxe’s suite of services is fairly comprehensive.<br />
From post-production to global distribution,<br />
the company benefits from its scale: it has headquarters<br />
in L.A. and New York, as well as a presence<br />
in 38 of the world’s top media markets. “This<br />
is a new era of collaboration and connectivity,” says<br />
Soroca, highlighting the benefit of being part of<br />
an international team. “The industry needs digital<br />
innovations in order to be able to keep up with all<br />
the different global delivery points.”<br />
Deluxe’s chief commercial officer says he<br />
believes the company’s future lies with platforms<br />
such as Deluxe One, where distributors<br />
and exhibitors can save themselves the hassle of<br />
back-and-forth emails to share vital information.<br />
“All of our products and services are coming onto<br />
Deluxe One,” he says. “Whether that’s digital<br />
delivery or localization, the connectivity of having<br />
a single view into a title being managed through<br />
an open platform, our customers will be able<br />
to manage the entire life cycle from end to end.<br />
Taking what today is a fairly disparate process,<br />
streamlining that, and building it into a seamless<br />
process for all of our services.” n<br />
JORDAN O’NEILL<br />
AD MIXER<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 103
EVENT CINEMA CALENDAR<br />
REX HARRISON, AUDREY HEPBURN, AND WILFRID HYDE-WHITE IN MY FAIR LADY<br />
CINELIFE ENTERTAINMENT CineLifeEntertainment.com 310-309-5774<br />
SALVADOR DALI: IN SEARCH OF IMMORTALITY Sat, 2/2 - Tue, 3/12 Documentary<br />
HUNTER x HUNTER: THE LAST MISSION Fri, 2/1 - Tue, 7/30 Anime<br />
BIG SCREEN SHORTS Thurs, 3/14 Short Films<br />
BON VOYAGE, CHARLIE BROWN Spring <strong>2019</strong> Kids and Family<br />
RACE FOR YOUR LIFE, CHARLIE BROWN Spring <strong>2019</strong> Kids and Family<br />
FATHOM EVENTS fathomevents.com 855-473-4612<br />
THE MET: CARMEN Sat, 2/2, Wed, 2/6, and Sat 2/9 Arts & Entertainment<br />
I WANT TO EAT YOUR PANCREAS Thurs, 2/7 and Sun, 2/10 Anime<br />
DIRTY DANCING Sun, 2/10, Tue, 2/12, Wed, 2/13 Classics<br />
TCM: MY FAIR LADY Sun, 2/17 and Wed, 2/20 Classics<br />
GUNDAM NT Tue, 2/19 Anime<br />
GONE WITH THE WIND 80TH ANNIVERSARY Thurs, 2/28, Sun, 3/3 Classics<br />
THE MET: LA FILLE DU RÉGIMENT Sat, 3/2 and Wed, 3/6 Arts & Entertainment<br />
BOLSHOI: THE SLEEPING BEAUTY Sun, 3/10 Arts & Entertainment<br />
DOCTOR WHO: LOGOPOLIS Wed, 3/13 Classics<br />
FATE/STAY NIGHT (HEAVEN'S FEEL) II. LOST BUTTERFLY Thurs, 3/14 Anime<br />
PATTERNS OF EVIDENCE: THE MOSES CONTROVERSY Thurs, 3/14, Sat, 3/16, Tue, 3/19 Documentary, Inspirational<br />
TCM: TO KILL A MOCKINGBIRD Sun, 3/24 and Wed, 3/27 Classics<br />
104 BOXOFFICE ® FEBRUARY <strong>2019</strong>
PATTERNS OF EVIDENCE: THE MOSES CONTROVERSY<br />
DIANA ROSS: HER LIFE, LOVE AND LEGACY Tue, 3/26 and Thurs, 3/28 Music<br />
THE MET: DIE WALKÜRE Sat, 3/30, Wed, 4/3 Arts & Entertainment<br />
BOLSHOI BALLET: THE GOLDEN AGE Sun, 4/7 Arts & Entertainment<br />
SIGHT & SOUND® PRESENTS: NOAH Tue, 4/9, Thurs, 4/11, Sat, 4/13 Inspirational<br />
TCM: BEN-HUR 60TH ANNIVERSARY Sun, 4/14 and Wed, 4/17 Classics<br />
THE PILGRAM'S PROGRESS Thurs, 4/18 and Sat, 4/20 Kids and Family<br />
TCM: TRUE GRIT 50TH ANNIVERSARY Sun, 5/5 and Wed, 5/8 Classics<br />
THE MET: DIALOGUES DES CARMÉLITES Sat, 5/11 and Wed, 5/15 Arts & Entertainment<br />
BOLSHOI: CARMEN SUITE/PETRUSHKA Sun, 5/19 Arts & Entertainment<br />
TCM: STEEL MAGNOLIAS 30TH ANNIVERSARY Sun, 5/19, Tues, 5/21 and Wed, 5/22 Classics<br />
TCM: FIELD OF DREAMS 30TH ANNIVERSARY Sun, 6/16 and Tue, 6/18 Classics<br />
TCM: GLORY 30TH ANNIVERSARY Sun, 7/21 and Wed, 7/24 Classics<br />
TCM: HELLO DOLLY! 50TH ANNIVERSARY Sun, 8/11 and Wed, 8/14 Classics<br />
ROYAL OPERA HOUSE roh.org.uk/cinemas cinema@roh.org.uk<br />
DON QUIXOTE Tue, 2/19/19 Ballet<br />
LA FORZA DEL DESTINO Tue, 4/2/19 Opera<br />
FAUST Tue, 4/30/19 Opera<br />
WITHIN THE GOLDEN HOUR / NEW SIDI LARBI CHERKAOUI / FLIGHT PATTERN Thu, 5/16/19 Ballet<br />
ROMEO AND JULIET Tue, 6/11/19 Ballet<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 105
ON SCREEN<br />
BY KEVIN LALLY<br />
106 BOXOFFICE ® FEBRUARY <strong>2019</strong>
A PARTICULAR SET OF SKILLS<br />
>> Sixty-six-year-old leading man Liam Neeson returns to familiar<br />
territory on Feb. 8 with Cold Pursuit, the tale of a vengeful father who puts<br />
his snowplow business to very efficient use. Although his new action<br />
thriller echoes the revenge themes of his popular Taken franchise, the<br />
Irish actor has, uh, taken on a wide range of roles, from World War II savior<br />
Oskar Schindler to Zeus, and from a Jedi master to a hilarious LEGO figure.<br />
HERE ARE LIAM NEESON’S MOST<br />
SUCCESSFUL DOMESTIC FILMS:<br />
STAR WARS: EPISODE I—THE PHANTOM MENACE 1999<br />
$<br />
474,544,677<br />
THE LEGO MOVIE 2014<br />
$<br />
257,760,692<br />
BATMAN BEGINS 2005<br />
$<br />
206,852,432<br />
CLASH OF THE TITANS 2010<br />
$<br />
163,214,888<br />
TAKEN 2009<br />
$<br />
145,000,989<br />
TAKEN 2 2012<br />
$<br />
139,854,287<br />
SCHINDLER’S LIST 1993<br />
$<br />
96,898,818<br />
NON-STOP 2014<br />
$<br />
92,168,600<br />
THE HAUNTING 1999<br />
$<br />
91,411,151<br />
TAKEN 3 2015<br />
$<br />
89,256,424<br />
FEB 8 / LIONSGATE / WIDE<br />
>> Liam Neeson is out for revenge once again as a snowplow<br />
driver systematically eliminating the lowlifes who killed his son in<br />
this remake of the Norwegian thriller In Order of Disappearance.<br />
(The original title referred to the tally of the movie’s victims.)<br />
Director Hans Petter Moland returns to the carnage for the Englishlanguage<br />
version.<br />
CAST LIAM NEESON, EMMY ROSSUM, LAURA DERN, TOM BATEMAN,<br />
WILLIAM FORSYTHE RATING R RUNNING TIME 118 MIN.<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 107
ON SCREEN<br />
FEB 8 / WARNER BROS. / WIDE<br />
The original 2014 LEGO Movie<br />
surpassed all expectations with<br />
its wit, visual imagination, and<br />
simply awesome spirit of fun. The<br />
sequel, directed by Mike Mitchell<br />
(Shrek Forever After), finds the<br />
blocky gang battling a ferocious<br />
army of DUPLO invaders from<br />
outer space and entering<br />
fantastical new worlds, including<br />
one where everyone sings!<br />
VOICE CAST CHRIS PRATT,<br />
ELIZABETH BANKS, WILL ARNETT,<br />
TIFFANY HADDISH, ALISON BRIE,<br />
NICK OFFERMAN RATING PG<br />
RUNNING TIME 106 MIN.<br />
THE LEGO MOVIE 2:<br />
THE SECOND PART<br />
108 BOXOFFICE ® FEBRUARY <strong>2019</strong>
ON SCREEN<br />
FEB 8 / ORION PICTURES / WIDE<br />
Taylor Schilling leaves the horrors of<br />
Litchfield Penitentiary in “Orange Is<br />
the New Black” for the terror of being<br />
the mother of a young boy seemingly<br />
possessed by an evil force in Nicholas<br />
McCarthy’s The Prodigy.<br />
CAST TAYLOR SCHILLING, JACKSON<br />
ROBERT SCOTT, PETER MOONEY, COLM<br />
FEORE RATING R RUNNING TIME TBA<br />
110 BOXOFFICE ® FEBRUARY <strong>2019</strong>
ON SCREEN<br />
WHAT MEN WANT<br />
FEB 8 / PARAMOUNT / WIDE<br />
Once upon a time (2000, to be exact), Mel Gibson had a hit with<br />
What Women Want, a comedy about a male chauvinist who<br />
suddenly is able to hear the thoughts of the opposite sex. Taraji<br />
P. Henson flips the gender script as a sports agent who uses her<br />
strange new power to get ahead in a male-dominated world.<br />
CAST TARAJI P. HENSON, ALDIS HODGE, TRACY MORGAN, RICHARD<br />
ROUNDTREE, WENDI MCLENDON-COVEY RATING R RUNNING TIME TBA<br />
ISN’T IT ROMANTIC<br />
FEB 13 / WARNER BROS. / WIDE<br />
Scene stealer Rebel Wilson from the Pitch Perfect films plays a cynical<br />
New York architect who’s taken for granted at her firm. But when<br />
she regains consciousness after a mugging, she finds herself the<br />
reluctant leading lady in a frothy romantic comedy. Todd Strauss-<br />
Schulson (The Final Girls) directs.<br />
CAST REBEL WILSON, LIAM HEMSWORTH, ADAM DEVINE, PRIYANKA<br />
CHOPRA RATING PG-13 RUNNING TIME TBA<br />
FEB 13 / THE ORCHARD / LIMITED<br />
Directors Cristina Gallego and Ciro<br />
Guerra (Embrace of the Serpent)<br />
bring us this searing drama about<br />
a native Wayúu man caught up in<br />
Colombia’s marijuana trade. Birds<br />
of Passage is Columbia’s official entry<br />
in this year’s Oscar foreign-language<br />
race.<br />
CAST CARMIÑA MARTÍNEZ, JHON<br />
NARVÁEZ, JOSÉ ACOSTA, NATALIA<br />
REYES RATING NOT RATED<br />
RUNNING TIME 125 MIN.<br />
112 BOXOFFICE ® FEBRUARY <strong>2019</strong>
FEB 14 / 20TH CENTURY FOX / WIDE<br />
Nearly 16 years after it was first announced<br />
as a James Cameron project, Alita: Battle<br />
Angel finally emerges as a film directed<br />
by Robert Rodriguez (Sin City, Desperado),<br />
with Cameron still on board as producer<br />
and co-writer. Based on a manga series, the<br />
futuristic sci-fi tale centers on a woman with<br />
no memory who learns she is a cyborg with<br />
remarkable fighting powers.<br />
VOICE CAST ROSA SALAZAR, CHRISTOPH<br />
WALTZ, JENNIFER CONNELLY, MAHERSHALA ALI,<br />
ED SKREIN, KEEAN JOHNSON RATING PG-13<br />
RUNNING TIME 122 MIN.<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 113
ON SCREEN<br />
FEB 13 / UNIVERSAL / WIDE<br />
In 2017, director Christopher Landon, son of TV star<br />
Michael, scored a box office hit with Happy Death<br />
Day, a low-budget chiller about a college student<br />
who must relive the day of her murder over and<br />
over and over again. In the sequel, somehow things<br />
get even bleaker and more complicated.<br />
CAST JESSICA ROTHE, ISRAEL BROUSSARD, RUBY<br />
MODINE RATING PG-13 RUNNING TIME TBA<br />
FEB 14 / MGM / LIMITED<br />
Stephen Merchant, co-creator of “The Office” (the<br />
U.K. original), takes an unexpected career turn as<br />
writer and director of this comedy based on the<br />
life of WWE star Paige. Raised in a wrestling family,<br />
young Paige earns a chance to try out for the<br />
WWE organization and must grapple with some<br />
tough decisions.<br />
CAST FLORENCE PUGH, DWAYNE JOHNSON, LENA<br />
HEADEY, JACK LOWDEN, NICK FROST, VINCE VAUGHN<br />
RATING PG-13 RUNNING TIME TBA<br />
114 BOXOFFICE ® FEBRUARY <strong>2019</strong>
FEB 15 / NEON / LIMITED<br />
Waiting for another sequel to<br />
Magic Mike? This documentary<br />
from director Gene Graham may<br />
be the remedy. It focuses on a<br />
group of women who organize<br />
a recurring potluck fund-raiser<br />
and the New Jersey Nasty Boyz<br />
who entertain them with their<br />
tantalizing dance moves.<br />
FEATURING MICHELE MOORE,<br />
POUNDCAKE, TERRILL ROSS<br />
RATING NC-17 RUNNING<br />
TIME 82 MIN.<br />
FEB 22 / ROADSIDE ATTRACTIONS / LIMITED<br />
Chris Dowling directed this saga of Zach,<br />
a young high school football star seeking<br />
a college scholarship and a better life<br />
after his father abandons the family and<br />
his mother dies. When Zach suffers a<br />
major injury, his brother David takes<br />
to the field and tries to keep their<br />
dream alive.<br />
CAST TANNER STINE, EVAN HOFER, MYKELTI<br />
WILLIAMSON, FRANCES FISHER, MARIO VAN<br />
PEEBLES, KRISTOFFER POLAHA RATING PG<br />
RUNNING TIME TBA<br />
THE RHYTHM<br />
SECTION<br />
FEB 22<br />
PARAMOUNT / WIDE<br />
Blake Lively gets her own<br />
action franchise with this<br />
adaptation of the first in<br />
Mark Burnell’s series of<br />
novels about a woman<br />
who’s determined to<br />
unearth the truth about<br />
her family’s death in a<br />
suspicious plane crash. Acclaimed<br />
cinematographer<br />
Reed Morano continues<br />
the directing career that<br />
began with 2015’s Meadowland<br />
and includes three<br />
episodes of “The Handmaid’s<br />
Tale.”<br />
CAST BLAKE LIVELY, JUDE<br />
LAW, STERLING K. BROWN,<br />
DANIEL MAYS RATING NOT<br />
YET RATED RUNNING TIME<br />
TBA<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 115
ON SCREEN<br />
FEB 22 / UNIVERSAL / WIDE<br />
The second sequel to one of<br />
DreamWorks Animation’s most<br />
successful films finds young Viking<br />
leader Hiccup’s plans to create a utopia<br />
threatened with the sudden arrival<br />
of a female Light Fury dragon from a<br />
mythical hidden world. Hiccup and his<br />
devoted Night Dragon Toothless are<br />
forced to venture to parts unknown.<br />
Dean DeBlois returns as director.<br />
VOICE CAST JAY BARUCHEL, AMERICA<br />
FERRERA, CATE BLANCHETT, CRAIG<br />
FERGUSON, KIT HARINGTON, F. MURRAY<br />
ABRAHAM RATING PG RUNNING<br />
TIME 104 MIN.<br />
DREAM PROJECTS<br />
>> DreamWorks Animation can boast four highly successful franchises in<br />
its 21-year history: Shrek (by far the champ, claiming the top four domestic<br />
spots), Madagascar, Kung Fu Panda, and How to Train Your Dragon. The latter<br />
film holds the no. 5 and no. 13 positions domestically, and the third film in<br />
this soaring, beautifully rendered Viking series lands in theaters on Feb. 22.<br />
HERE’S A RUNDOWN OF DREAMWORKS ANIMATION’S TOP 15<br />
DOMESTIC PERFORMERS:<br />
SHREK 2 2004<br />
SHREK THE THIRD 2007<br />
SHREK 2001<br />
$<br />
441,226,247<br />
$<br />
322,719,944<br />
$<br />
267,665,011<br />
SHREK FOREVER AFTER 2010<br />
$<br />
238,736,787<br />
HOW TO TRAIN YOUR DRAGON 2010<br />
$<br />
217,581,231<br />
MADAGASCAR 3: EUROPE’S MOST WANTED 2012<br />
$<br />
216,391,482<br />
KUNG FU PANDA 2008<br />
$<br />
215,434,591<br />
MONSTERS VS. ALIENS 2009<br />
$<br />
198,351,526<br />
MADAGASCAR 2005<br />
$<br />
193,595,521<br />
THE CROODS 2013<br />
$<br />
187,168,425<br />
MADAGASCAR: ESCAPE 2 AFRICA 2008<br />
$<br />
180,010,950<br />
HOME 2015<br />
$<br />
177,397,510<br />
HOW TO TRAIN YOUR DRAGON 2 2014<br />
$<br />
177,002,924<br />
THE BOSS BABY 2017<br />
$<br />
175,003,033<br />
KUNG FU PANDA 2 2011<br />
$<br />
165,249,063<br />
116 BOXOFFICE ® FEBRUARY <strong>2019</strong>
MARCH 1 / A24 / LIMITED<br />
French provocateur Gaspar<br />
Noé (Irreversible, Enter the Void)<br />
shook up audiences at last<br />
year’s Cannes Film Festival with<br />
this portrait of a modern dance<br />
troupe whose party following a<br />
dazzling rehearsal performance<br />
turns hellish, thanks to<br />
sangria spiked with LSD. To<br />
say inhibitions are unleashed<br />
would be an understatement.<br />
CAST SOFIA BOUTELLA, ROMAIN<br />
GUILLERMIC, SOUHEILA YACOUB,<br />
CLAUDE GAJAN MAULL RATING R<br />
RUNNING TIME 95 MIN.<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 117
ON SCREEN<br />
MARCH 1 / SAMUEL GOLDWYN FILMS / LIMITED<br />
Former “Doctor Who” Matt Smith gets edgy with<br />
this biopic of Robert Mapplethorpe, the gay<br />
photographer who scandalized the art world<br />
with his explicit but beautifully rendered pictures<br />
depicting the New York S&M underground. Marianne<br />
Rendón plays his devoted friend and Chelsea Hotel<br />
roommate, rock star Patti Smith. Documentarian Ondi<br />
Timoner directs.<br />
CAST MATT SMITH, MARIANNE RENDÓN, MARK MOSES,<br />
JOHN BENJAMIN HICKEY, BRIAN STOKES MITCHELL<br />
RATING NOT RATED RUNNING TIME 102 MIN.<br />
MARCH 1 / MUSIC BOX FILMS / LIMITED<br />
In the new film from acclaimed German director Christian Petzold<br />
(Barbara, Phoenix), a German refugee flees occupied Paris for Marseille,<br />
assuming the identity of the dead writer whose transit papers<br />
he carries. Then he meets and falls in love with the man’s widow.<br />
Anna Seghers’s novel was written in 1942, but in a daring conceit,<br />
Petzold keeps the time period of his adaptation deliberately vague.<br />
CAST FRANZ ROGOWSKI, PAULA BEER, GODEHARD GIESE, LILIEN BATMAN<br />
RATING NOT RATED RUNNING TIME 101 MIN.<br />
118 BOXOFFICE ® FEBRUARY <strong>2019</strong>
MARCH 1 / LIONSGATE / WIDE<br />
There’s no stopping Tyler Perry’s<br />
formidable alter ego, irreverent<br />
matriarch Madea, as she appears<br />
in her 10th feature outing. This<br />
time around, all hell breaks<br />
loose at a huge family funeral in<br />
backwoods Georgia.<br />
CAST TYLER PERRY, CASSI DAVIS,<br />
PATRICE LOVELY RATING PG-13<br />
RUNNING TIME TBA<br />
TYLER PERRY’S A MADEA FAMILY FUNERAL<br />
GRETA<br />
MARCH 1 / FOCUS / LIMITED<br />
French film icon Isabelle Huppert takes on a rare English-language<br />
assignment with the title role of this outlandish thriller<br />
directed and co-written by Neil Jordan (Interview with the Vampire,<br />
The Crying Game). When a young waitress newly arrived in New<br />
York City (Chloë Grace Moretz) returns a purse she finds on the<br />
subway to an elegant French widow, their relationship turns from<br />
friendly and doting to uncomfortably needy and pathological.<br />
CAST ISABELLE HUPPERT, CHLOË GRACE MORETZ, MAIKA MONROE,<br />
COLM FEORE, STEPHEN REA RATING R RUNNING TIME 98 MIN.<br />
THE WEDDING GUEST<br />
MARCH 1 / IFC FILMS / LIMITED<br />
Dev Patel (Lion, Slumdog Millionaire) plays an enigmatic British<br />
Muslim whose mission to kidnap a Pakistani bride-to-be leads<br />
to unexpected complications, twists, and double crosses. This<br />
road movie from prolific director Michael Winterbottom (The<br />
Trip, A Mighty Heart) debuted at last year’s Toronto International<br />
Film Festival.<br />
CAST DEV PATEL, RADHIKA APTE, JIM SARBH RATING NOT RATED RUN-<br />
NING TIME 94 MIN.<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 119
BOOKING GUIDE<br />
DISNEY<br />
818-560-1000<br />
ASK FOR DISTRIBUTION<br />
CAPTAIN MARVEL<br />
Fri, 3/8/19 WIDE<br />
C Brie Larson, Samuel L. Jackson<br />
D Anna Boden, Ryan Fleck<br />
NR · Act/Adv/SF · 3D/IMAX<br />
DUMBO<br />
Fri, 3/29/19 WIDE<br />
C Colin Farrell, Michael Keaton<br />
D Tim Burton<br />
NR · Fan/Fam · 3D<br />
PENGUINS<br />
Wed, 4/17/19 WIDE<br />
D Alastair Fothergill, Jeff Wilson<br />
G · Doc<br />
A24<br />
CLIMAX<br />
MARCH 1, <strong>2019</strong><br />
SOFIA BOUTELLA<br />
AVENGERS: ENDGAME<br />
Fri, 4/26/19 WIDE<br />
C Robert Downey, Jr., Chris Evans<br />
D Anthony Russo, Joe Russo<br />
NR · Act/Adv/Fan/SF<br />
A24<br />
646-568-6015<br />
OUTLAWS<br />
Fri, 2/1/19 LTD.<br />
C Ryan Corr, Abbey Lee<br />
D Stephen McCallum<br />
R · Dra/Act<br />
CLIMAX<br />
Fri, 3/1/19 LTD.<br />
C Sofia Boutella<br />
D Gaspar Noé<br />
NR · Hor/Dan<br />
GLORIA BELL<br />
Fri, 3/8/19 LTD.<br />
C Julianne Moore<br />
D Sebastián Lelio<br />
NR · Dra/Rom/Com<br />
HIGH LIFE<br />
Fri, 4/12/19 LTD.<br />
C Robert Pattinson,<br />
Juliette Binoche<br />
D Claire Denis<br />
NR · SF/Sus<br />
UNDER THE SILVER LAKE<br />
Fri, 4/19/19 LTD.<br />
C Andrew Garfield, Riley Keough<br />
D David Robert Mitchell<br />
R · Thr/Cri<br />
UNTITLED ARI ASTER HORROR<br />
Fri, 8/9/19 WIDE<br />
C Sunny Suljic, Lucas Hedges<br />
D Ari Aster<br />
NR · Hor<br />
ABRAMORAMA<br />
914-741-1818<br />
BOLDEN<br />
Fri, 5/3/19 LTD<br />
C Gary Carr, Ian McShane<br />
D Dan Pritzker<br />
NR<br />
ANNAPURNA PICTURES<br />
310-724-5678<br />
ASK FOR DISTRIBUTION<br />
WHERE’D YOU GO<br />
BERNADETTE?<br />
Fri, 3/22/19 WIDE<br />
C Cate Blanchett, Billy Crudup<br />
D Richard Linklater<br />
PG-13 · Com/Dra<br />
UNTITLED BABAK ANVARI<br />
Fri, 3/29/19 WIDE<br />
D Babak Anvari<br />
NR · Hor<br />
MISSING LINK<br />
Fri, 4/12/19 WIDE<br />
C Zach Galifianakis, Hugh Jackman<br />
D Chris Butler<br />
PG · Ani<br />
AVIRON PICTURES<br />
THE INFORMER<br />
Fri, 3/22/19 LTD<br />
AFTER<br />
Fri, 4/12/19 LTD<br />
BLUE FOX ENTERTAINMENT<br />
BRAID<br />
Fri, 2/1/19 LTD<br />
C Madeline Brewer,<br />
Imogen Waterhouse<br />
D Mitzi Peirone<br />
NR · Thr<br />
SAINT JUDY<br />
Fri, 3/1/19 NY/LA<br />
C Michelle Monaghan,<br />
Leem Lubany<br />
D Sean Hanish<br />
PG-13 · Dra<br />
BLEECKER STREET<br />
ARCTIC<br />
Fri, 2/1/19 WIDE<br />
C Mads Mikkelsen<br />
D Joe Penna<br />
PG-13 · Com/Dra<br />
HOTEL MUMBAI<br />
Fri, 3/22/19 LTD<br />
C Dev Patel, Armie Hammer<br />
D Anthony Maras<br />
NR · Dra/Thr<br />
ALADDIN<br />
Fri, 5/24/19 WIDE<br />
C Will Smith, Mena Massoud<br />
D Guy Ritchie<br />
NR · Act/Adv/Com<br />
TOY STORY 4<br />
Fri, 6/21/19 WIDE<br />
C Tom Hanks, Tim Allen<br />
D Josh Cooley<br />
NR · Ani · 3D/IMAX<br />
THE LION KING<br />
Fri, 7/19/19 WIDE<br />
C Donald Glover, Beyoncé<br />
D Jon Favreau<br />
NR · Fan<br />
ARTEMIS FOWL<br />
Fri, 8/9/19 WIDE<br />
C Ferdia Shaw, Josh Gad<br />
D Kenneth Branagh<br />
NR · Fan · 3D<br />
JUNGLE CRUISE<br />
Fri, 10/11/19 WIDE<br />
C Dwayne Johnson, Emily Blunt<br />
D Jaume Collet-Serra<br />
NR · Act/Adv<br />
FROZEN 2<br />
Wed, 11/22/19 WIDE<br />
NR · Ani · 3D<br />
STAR WARS: EPISODE IX<br />
Fri, 12/20/19 WIDE<br />
NR · Act/Adv/SF · 3D/IMAX/Dolby Dig<br />
120 BOXOFFICE ® FEBRUARY <strong>2019</strong>
UNTITLED DISNEY LIVE<br />
ACTION<br />
Fri, 2/14/20 WIDE<br />
NR<br />
ONWARD<br />
Fri, 3/6/20 WIDE<br />
C Chris Pratt, Tom Holland<br />
D Dan Scanlon<br />
NR · Ani · 3D<br />
MULAN<br />
Fri, 3/27/20 WIDE<br />
NR · Fan/Act/Adv · 3D/IMAX<br />
UNTITLED MARVEL FILM<br />
Fri, 5/1/20 WIDE<br />
NR · 3D<br />
MALEFICENT 2<br />
Fri, 5/29/20 WIDE<br />
NR · Fan<br />
ENTERTAINMENT STUDIOS<br />
MOTION PICTURES<br />
310-277-3500<br />
ASK FOR DISTRIBUTION<br />
FOX<br />
BREAKTHROUGH<br />
APRIL 17, <strong>2019</strong><br />
MARCEL RUIZ AND CHRISSY METZ<br />
47 METERS DOWN: UNCAGED<br />
Fri, 6/28/19 WIDE<br />
C John Corbett, Nia Long<br />
D Johannes Roberts<br />
NR · Hor/Thr<br />
ARCTIC DOGS<br />
Fri, 11/1/19 WIDE<br />
C Jeremy Renner, James Franco<br />
D Aaron Woodley<br />
PG · Ani<br />
FOCUS FEATURES<br />
424-214-6360<br />
GRETA<br />
Fri, 3/1/19 LTD<br />
C Chloë Grace Moretz,<br />
Isabelle Huppert<br />
D Neil Jordan<br />
NR · Dra<br />
THE MUSTANG<br />
Fri, 3/15/19 LTD<br />
C Matthias Schoenaerts,<br />
Bruce Dern<br />
D Laure de Clermont-Tonnerre<br />
NR · Dra<br />
CAPTIVE STATE<br />
Wed, 3/15/19 WIDE<br />
C John Goodman, Ashton Sanders<br />
D Rupert Wyatt<br />
PG-13 · SF<br />
DOWNTON ABBEY<br />
Fri, 9/20/19 WIDE<br />
C Hugh Bonneville,<br />
Laura Carmichael<br />
D Michael Engler<br />
NR · Dra<br />
FOX<br />
310-369-1000 · 212-556-2400<br />
ALITA: BATTLE ANGEL<br />
Thu, 2/14/19 WIDE<br />
C Rosa Salazar, Christoph Waltz<br />
D Robert Rodriguez<br />
PG-13 · Act/Adv/Rom · 3D/IMAX<br />
BREAKTHROUGH<br />
Fri, 4/17/19 WIDE<br />
C Chrissy Metz, Josh Lucas<br />
D Roxann Dawson<br />
NR · Dra/Bio<br />
AD ASTRA<br />
Fri, 5/24/19 WIDE<br />
C Brad Pitt<br />
D James Gray<br />
NR · SF/Thr<br />
X-MEN: DARK PHOENIX<br />
Fri, 6/7/19 WIDE<br />
C Sophie Turner, Jennifer Lawrence<br />
D Simon Kinberg<br />
NR · Act/Adv/SF<br />
UNTITLED JAMES MANGOLD<br />
Fri, 6/28/19 WIDE<br />
C Matt Damon, Christian Bale<br />
D James Mangold<br />
NR · Dra<br />
STUBER<br />
Fri, 7/12/19 WIDE<br />
C Dave Bautista, Kumail Nanjiani<br />
NR · Act/Com<br />
THE NEW MUTANTS<br />
Fri, 8/2/19 WIDE<br />
C Anya Taylor-Joy, Maisie Williams<br />
D Josh Boone<br />
NR · Act/Hor/SF<br />
SPIES IN DISGUISE<br />
Fri, 9/13/19 WIDE<br />
C Will Smith, Tom Holland<br />
D Nick Bruno & Troy Quane<br />
NR · Ani<br />
THE ART OF RACING<br />
IN THE RAIN<br />
Fri, 9/27/19 WIDE<br />
NR<br />
THE WOMAN IN THE WINDOW<br />
Fri, 10/4/19 WIDE<br />
C Amy Adams<br />
D Joe Wright<br />
NR · Cri/Dra/Mys<br />
UNTITLED KINGSMAN MOVIE<br />
Fri, 11/15/19 WIDE<br />
D Matthew Vaughn<br />
NR · Act/Adv<br />
THE CALL OF THE WILD<br />
Wed, 12/25/19 WIDE<br />
NR · Dra<br />
NIMONA<br />
Fri, 2/14/20 WIDE<br />
D Patrick Osborne<br />
NR · Ani<br />
GAMBIT<br />
Fri, 3/13/20 WIDE<br />
C Channing Tatum<br />
NR · Act/Adv/SF<br />
FOX SEARCHLIGHT<br />
212-556-2400<br />
THE AFTERMATH<br />
Fri, 3/15/19 WIDE<br />
C Keira Knightley, Alexander<br />
Skarsgård<br />
D James Kent<br />
R · Dra/War<br />
TOLKIEN<br />
Fri, 5/10/19 LTD<br />
C Nicholas Hoult, Lily Collins<br />
D Dome Karukoski<br />
PG-13 · Dra/Bior<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 121
BOOKING GUIDE<br />
LIONSGATE<br />
310-309-8400<br />
COLD PURSUIT<br />
Fri, 2/8/19 WIDE<br />
C Liam Neeson, Emmy Rossum<br />
D Hans Petter Moland<br />
NR · Act/Dra<br />
CHAOS WALKING<br />
Fri, 3/1/19 WIDE<br />
C Tom Holland, Daisy Ridley<br />
D Doug Liman<br />
NR · Adv/SF<br />
TYLER PERRY’S A MADEA<br />
FAMILY FUNERAL<br />
Fri, 3/1/19 WIDE<br />
C Tyler Perry, Cassi Davis<br />
D Tyler Perry<br />
PG-13 · Com<br />
LIONSGATE<br />
HELLBOY<br />
APRIL 12, <strong>2019</strong><br />
DAVID HARBOUR<br />
NO MANCHES FRIDA 2<br />
Fri, 3/15/19 WIDE<br />
C Martha Higareda,<br />
Omar Chaparro<br />
D Nacho G. Velilla<br />
NR · Com<br />
FREESTYLE RELEASING<br />
310-277-3500<br />
ASK FOR DISTRIBUTION<br />
SHARKWATER EXTINCTION<br />
Thu, 2/1/19 LTD<br />
D Rob Stewart<br />
NR · Doc<br />
UNTOGETHER<br />
Fri, 2/8/19 LTD<br />
C Jamie Dornan, Jemima Kirke<br />
D Emma Forrest<br />
R · Dra<br />
GUNPOWDER & SKY<br />
kg@gunpowdersky.com<br />
LORDS OF CHAOS<br />
Fri, 4/8/19 LTD<br />
C Rory Culkin, Emory Cohen<br />
D Jonas Åkerlund<br />
NR · Thr<br />
HER SMELL<br />
Fri, 4/12/19 LTD<br />
C Elisabeth Moss, Cara Delevingne<br />
D Alex Ross Perry<br />
PG-13 · Dra/Mus<br />
KINO LORBER<br />
THE GOSPEL OF EUREKA<br />
Fri, 2/8/19 LTD<br />
C Mx Justin Vivian Bond<br />
D Michael Palmieri, Donal Mosher<br />
NR · Doc<br />
BABYLON<br />
Fri, 3/8/19 LTD<br />
D Franco Rosso<br />
NR · Doc<br />
IFC FILMS<br />
bookings@ifcfilms.com<br />
DONNYBROOK<br />
Fri, 2/15/19 LTD<br />
C Jamie Bell, Frank Gillo<br />
D Tim Sutton<br />
NR · Dra/Thr<br />
THE WEDDING GUEST<br />
Fri, 3/1/19 LTD<br />
C Dev Patel, Radhika Apte<br />
D Michael Winterbottom<br />
NR · Thr<br />
OUT OF BLUE<br />
Fri, 3/15/19 LTD<br />
C Patricia Clarkson, Toby Jones<br />
D Carol Morely<br />
NR · Thr<br />
DIANE<br />
Fri, 3/29/19 LTD<br />
C Mary Kay Place, Jake Lacy<br />
D Kent Jones<br />
NR · Dra<br />
THE WIND<br />
Fri, 4/5/19 LTD<br />
C Caitlin Gerard, Julia Goldani<br />
Telles<br />
D Emma Tammi<br />
NR · Dra/Wes<br />
RED JOAN<br />
Fri, 4/12/19 LTD<br />
C Judi Dench, Sophie Cookson<br />
D Trevor Nunn<br />
NR · Dra/Thr<br />
NON-FICTION<br />
Fri, 5/3/19 LTD<br />
C Juliette Binoche, Guillaume Canet<br />
D Olivier Assayas<br />
NR · Dra/Com<br />
JANUS FILMS<br />
booking@janusfilms.com<br />
WAR AND PEACE<br />
Fri, 2/15/19 LTD<br />
D Sergei Bondarchuk<br />
NR Dra/His<br />
LD ENTERTAINMENT<br />
JACOBS LADDER<br />
Fri, 2/1/19 LTD<br />
NR · Dra<br />
TEEN SPIRIT<br />
Fri, 4/5/19 LTD<br />
C Elle Fanning, Rebecca Hall<br />
D Max Minghella<br />
NR · Dra/Mus<br />
FIVE FEET APART<br />
Fri, 3/15/19 WIDE<br />
C Haley Lu Richardson,<br />
Cole Sprouse<br />
D Justin Baldoni<br />
PG-13 · Dra/Rom<br />
HELLBOY<br />
Fri, 4/12/19 WIDE<br />
C David Harbour, Milla Jovovich<br />
D Neil Marshall<br />
NR · Act<br />
JOHN WICK: CHAPTER 3 –<br />
PARABELLUM<br />
Fri, 5/17/19 WIDE<br />
C Keanu Reeves, Halle Berry<br />
D Chad Stahelski<br />
NR · Act<br />
UNTITLED SETH ROGEN /<br />
CHARLIZE THERON COMEDY<br />
Fri, 5/3/19 WIDE<br />
C Seth Rogen, Charlize Theron<br />
D Jonathan Levine<br />
NR · Com<br />
SCARY STORIES TO TELL IN THE<br />
DARK<br />
Fri, 8/9/19 WIDE<br />
C Zoe Colletti, Michael Garza<br />
D André Øvredal<br />
NR · Hor/Sus<br />
122 BOXOFFICE ® FEBRUARY <strong>2019</strong>
MY BOYFRIEND’S MEDS (LAS<br />
PASTILLAS DE MI NOVIO)<br />
Fri, 8/30/19 WIDE<br />
C Jaime Camil, Sandra Echeverría<br />
D Diego Kaplan<br />
NR · Com<br />
MIDWAY<br />
Fri, 11/8/19 WIDE<br />
C Woody Harrelson, Patrick Wilson<br />
D Roland Emmerich<br />
NR · Act/Dra/War<br />
KNIVES OUT<br />
Fri, 11/27/19 WIDE<br />
C Daniel Craig, Chris Evans<br />
D Rian Johnson<br />
NR · Dra/Sus<br />
MAGNOLIA PICTURES<br />
Neal Block<br />
nblock@magpictures.com<br />
212-379-9704<br />
WOMAN AT WAR<br />
Fri, 3/1/19 WIDE<br />
C Halldóra Geirharðsdóttir,<br />
Jóhann Sigurðarson<br />
D Benedikt Erlingsson<br />
NR · Act/Thr<br />
DOGMAN<br />
Fri, 4/12/19 LTD.<br />
C Marcello Fonte, Edoardo Pesce<br />
D Matteo Garrone<br />
NR · Cri/Thr/Dra<br />
MGM<br />
310-724-5678<br />
ASK FOR DISTRIBUTION<br />
FIGHTING WITH MY FAMILY<br />
Thu, 2/14/19 NY/LA<br />
C Florence Pugh, Lena Headey<br />
D Stephen Merchant<br />
PG-13 · Dra/Bio<br />
THE HUSTLE<br />
Fri, 5/10/19 LTD.<br />
C Anne Hathaway, Rebel Wilson<br />
D Chris Addison<br />
NR · Com<br />
THE ADDAMS FAMILY<br />
Fri, 10/18/19 WIDE<br />
C Oscar Isaac, Charlize Theron<br />
D Conrad Vernon<br />
NR · Ani<br />
UNTITLED JAMES BOND 25<br />
Fri, 2/14/20 WIDE<br />
C Daniel Craig<br />
D Cary Joji Fukunaga<br />
NR · Act/Thr<br />
PARAMOUNT<br />
ROCKETMAN<br />
MAY 31, <strong>2019</strong><br />
TARON EGERTON<br />
LEGALLY BLONDE 3<br />
Fri, 5/8/20 WIDE<br />
C Reese Witherspoon<br />
NR · Com<br />
MYCINEMA<br />
480-430-7017<br />
LEGEND OF THE DEMON CAT<br />
Tue, 2/5/19 LTD<br />
NR · Hor<br />
ZOE PANORAMAS<br />
Sun, 2/10/19 LTD<br />
NR · Doc/Mus<br />
YAMSONG: MARCH OF<br />
THE HOLLOWS<br />
Fri, 2/15/19 LTD<br />
NR · Ani/Fan/Adv<br />
REINVENTING ROSALEE<br />
Thu, 2/21/19 LTD<br />
NR · Doc/Mus<br />
K9 WORLD CUP<br />
Thu, 3/21/19 LTD<br />
NR · Ani<br />
WILD FAITH<br />
Sat, 3/23/19 LTD<br />
NR · Wes<br />
WILLA, INTERARIO DE UNA<br />
PASIÓN<br />
Fri, 4/19/19 LTD<br />
NR · Bio/His<br />
THE CHRIST SLAYER<br />
NR · Dra/Rel<br />
NEON<br />
hal@neonrated.com<br />
THIS ONE’S FOR THE LADIES<br />
Fri, 2/15/19 LTD.<br />
C New Jersey Nasty Boyz<br />
D Eugene Graham<br />
R · Doc/Com<br />
LITTLE WOODS<br />
Fri, 4/19/19 LTD.<br />
C Lily James, Tessa Thompson<br />
D Nia DaCosta<br />
R · Dra<br />
THE BEACH BUM<br />
Fri, 3/22/19 LTD.<br />
C Matthew McConaughey,<br />
Snoop Dogg<br />
D Harmony Korine<br />
NR · Com<br />
THE BIGGEST LITTLE FARM<br />
Fri, 4/5/19 LTD.<br />
C John Chester, Molly Chester<br />
D John Chester<br />
PG · Doc<br />
WILD ROSE<br />
Fri, 5/10/19 LTD.<br />
C Julie Walters, Jessie Buckley<br />
D Tom Harper<br />
NR · Dra/Com/Mus<br />
THE ORCHARD<br />
Richard Matson<br />
323-540-5476<br />
rmatson@theorchard.com<br />
THE UNICORN<br />
Fri, 2/1/19 LTD.<br />
C Nick Rutherford, Lauren Lapkus<br />
D Robert Schwartzman<br />
PG · Com<br />
UNDER THE EIFFEL TOWER<br />
Fri, 2/8/19 LTD.<br />
C Matt Walsh, Judith Godrèche<br />
D Archie Borders<br />
NR · Rom/Com<br />
BIRDS OF PASSAGE<br />
Wed, 2/13/19 LTD.<br />
C José Acosta, Natalia Reyes<br />
D Cristina Callego, Ciro Guerra<br />
NR · Dra<br />
THE HUMMINGBIRD PROJECT<br />
Fri, 3/15/19 LTD.<br />
C Jesse Eisenberg,<br />
Alexander Skarsgård<br />
D Kim Nguyen<br />
R · Dra<br />
ORION PICTURES<br />
THE PRODIGY<br />
Tue, 2/8/19 LTD<br />
CHILD’S PLAY<br />
Fri, 6/7/19 WIDE<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 123
BOOKING GUIDE<br />
ROADSIDE ATTRACTIONS<br />
323.882.8490<br />
RUN THE RACE<br />
Fri, 2/22/19 WIDE<br />
C Tanner Stine, Evan Hofer<br />
D Chris Dowling<br />
PG · Dra<br />
JUDY<br />
Fri, 9/27/19 WIDE<br />
C Renee Zellweger<br />
D Rupert Goold<br />
NR · Bio<br />
SONY<br />
212-833-8500<br />
SONY<br />
MISS BALA<br />
FEBRUARY 1, <strong>2019</strong><br />
MISS BALA<br />
Fri, 2/1/19 WIDE<br />
C Gina Rodriguez,<br />
Ismael Cruz Córdova<br />
D Catherine Hardwicke<br />
NR · Act/Dra/Thr<br />
ANTHONY MACKIE AND GINA RODRIGUEZ<br />
OSCILLOSCOPE<br />
LABORATORIES<br />
212-219-4029<br />
CATVIDEOFEST<br />
Sun, 2/17/19 LTD<br />
NR · Doc<br />
PARAMOUNT<br />
323-956-5000<br />
WHAT MEN WANT<br />
Fri, 2/8/19 WIDE<br />
C Taraji P. Henson, Aldis Hodge<br />
D Adam Shankman<br />
R · Com<br />
RHYTHM SECTION<br />
Fri, 2/22/19 WIDE<br />
C Blake Lively<br />
D Reed Morano<br />
NR · Thr<br />
WONDER PARK<br />
Fri, 3/15/19 WIDE<br />
C Mila Junis, Jennifer Garner<br />
D Dylan Brown<br />
PG · Ani/Adv/Com<br />
PET SEMATARY<br />
Fri, 4/5/19 WIDE<br />
C Jason Clarke, Amy Seimetz<br />
D Kevin Kölsch and<br />
Dennis Widmyer<br />
NR · Hor<br />
ROCKETMAN<br />
Fri, 5/31/19 WIDE<br />
C Taron Egerton, Jamie Bell<br />
D Dexter Fletcher<br />
NR · Bio/Dra<br />
LIMITED PARTNERS<br />
Fri, 6/28/19 WIDE<br />
C Tiffany Haddish, Rose Byrne<br />
NR · Com<br />
CRAWL<br />
Fri, 8/23/19 WIDE<br />
NR · Hor<br />
DORA THE EXLPORER<br />
Fri, 8/2/19 WIDE<br />
C Isabela Moner, Eugenio Derbez<br />
D James Bobin<br />
NR · Adv<br />
GEMINI MAN<br />
Fri, 10/4/19 WIDE<br />
C Will Smith,<br />
Mary Elizabeth Winstead<br />
D Ang Lee<br />
NR · Act/Thr<br />
ARE YOU AFRAID OF THE<br />
DARK?<br />
Fri, 10/19/19 WIDE<br />
NR · Hor<br />
UNTITLED TERMINATOR<br />
PROJECT<br />
Fri, 11/1/19 WIDE<br />
C Arnold Schwarzenegger,<br />
Linda Hamilton<br />
D Tim Miller<br />
NR · Act/SF<br />
SONIC THE HEDGEHOG<br />
Fri, 11/8/19 WIDE<br />
C James Marsden, Ben Schwartz<br />
D Jeff Fowler<br />
NR · Ani/Adv/Com<br />
THE LOVEBIRDS<br />
Fri, 3/6/20 WIDE<br />
NR · Rom/Com<br />
PLAYING WITH FIRE<br />
Fri, 3/20/20 WIDE<br />
NR · Com<br />
GI JOE<br />
Fri, 3/27/20 WIDE<br />
NR · Act/Adv<br />
UNTITLED A QUIET PLACE<br />
SEQUEL<br />
Fri, 5/15/20 WIDE<br />
NR<br />
GREYHOUND<br />
Fri, 3/22/19 WIDE<br />
C Tom Hanks<br />
D Aaron Schneider<br />
NR · Dra/War<br />
THE INTRUDER<br />
Fri, 4/26/19 WIDE<br />
C Dennis Quaid, Meaghan Good<br />
D Deon Taylor<br />
PG-13 · Thr<br />
THE ROSIE PROJECT<br />
Fri, 5/10/19 WIDE<br />
NR · Rom/Com<br />
BRIGHTBURN<br />
Fri, 5/24/19 WIDE<br />
C Elizabeth Banks, David Denman<br />
D David Yarovesky<br />
NR · Hor<br />
MEN IN BLACK:<br />
INTERNATIONAL<br />
Fri, 6/14/19 WIDE<br />
C Chris Hemsworth,<br />
Tessa Thompson<br />
D F. Gary Gray<br />
NR · SF/Act/Com<br />
GRUDGE<br />
Fri, 6/21/19 WIDE<br />
D Nicolas Pesce<br />
NR · Hor<br />
SPIDER-MAN: FAR FROM HOME<br />
Fri, 7/5/19 WIDE<br />
C Tom Holland, Michael Keaton<br />
D Jon Watts<br />
NR · Act/Adv/SF/Com<br />
124 BOXOFFICE ® FEBRUARY <strong>2019</strong>
ONCE UPON A TIME IN<br />
HOLLYWOOD<br />
Fri, 7/26/19 WIDE<br />
C Leonardo DiCaprio, Brad Pitt<br />
D Quentin Tarantino<br />
NR · Dra<br />
ANGRY BIRDS 2<br />
Fri, 8/16/19 WIDE<br />
NR · Ani<br />
OVERCOMER<br />
Fri, 8/23/19 WIDE<br />
NR · Dra/Rel<br />
ZOMBIELAND 2<br />
Fri, 10/11/19 WIDE<br />
C Emma Stone, Woody Harrelson<br />
D Ruben Fleischer<br />
NR · Act/Hor/Com<br />
A BEAUTIFUL DAY IN THE<br />
NEIGHBORHOOD<br />
Fri, 10/18/19 WIDE<br />
C Tom Hanks<br />
D Marielle Heller<br />
NR · Dra<br />
SONY<br />
A BEAUTIFUL DAY IN<br />
THE NEIGHBORHOOD<br />
OCTOBER 18, <strong>2019</strong><br />
TOM HANKS<br />
CHARLIE’S ANGELS<br />
Fri, 11/1/19 WIDE<br />
C Kristen Stewart, Naomi Scott<br />
D Elizabeth Banks<br />
NR · Act/Com<br />
JUMANJI: WELCOME TO THE<br />
JUNGLE SEQUEL<br />
Fri, 12/13/19 WIDE<br />
C Dwayne Johnson<br />
NR · Com/Act/Adv<br />
MASTERS OF THE UNIVERSE<br />
Fri, 12/18/19 WIDE<br />
NR · Act/Adv/Fan<br />
LITTLE WOMEN<br />
Fri, 12/25/19 WIDE<br />
D Greta Gerwig<br />
NR · Dra<br />
MILLER/LORD PRODUCED<br />
SPA MOVIE<br />
Fri, 1/10/20 WIDE<br />
NR · Ani<br />
BAD BOYS FOR LIFE<br />
Fri, 1/17/20 WIDE<br />
NR · Act<br />
PETER RABBIT 2<br />
Fri, 2/7/20 WIDE<br />
NR · Ani<br />
BLOODSHOT<br />
Fri, 2/21/20 WIDE<br />
NR · Act<br />
UNTITLED SPA ANIMATED<br />
FRANCHISE<br />
Fri, 4/3/20 WIDE<br />
NR · Ani<br />
SONY PICTURES CLASSICS<br />
Tom Prassis · 212-833-4981<br />
NEVER LOOK AWAY<br />
Fri, 1/25/19 NY<br />
RUBEN BRANDT, COLLECTOR<br />
Fri, 2/15/19 NY<br />
STX ENTERTAINMENT<br />
310-742-2300<br />
THE BEST OF ENEMIES<br />
Fri, 4/5/19 WIDE<br />
C Taraji P. Henson, Sam Rockwell<br />
D Robin Bissell<br />
NR · Dra<br />
UGLYDOLLS<br />
Fri, 5/3/19 WIDE<br />
D Robert Rodriguez<br />
NR · Ani<br />
POMS<br />
Fri, 5/10/19 WIDE<br />
C Diane Keaton, Pam Grier<br />
D Zara Hayes<br />
NR<br />
17 BRIDGES<br />
Fri, 7/12/19 WIDE<br />
C Chadwick Boseman<br />
D Brian Kirk<br />
NR · Cri/Thr/Act<br />
UNCORK’D<br />
ENTERTAINMENT<br />
ST. BERNARD SYNDICATE<br />
Fri, 2/1/19 LTD.<br />
C Frederik Cilius, Rasmus Bruun<br />
D Mads Brügger<br />
NR · Com<br />
ST. AGATHA<br />
Fri, 2/8/19 LTD.<br />
C Sabrina Kern, Carolyn Hennesy<br />
D Darren Lynn Bousman<br />
NR · Hor/Thr<br />
UNIVERSAL<br />
818-777-1000<br />
HAPPY DEATH DAY 2U<br />
Thu, 2/13/19 WIDE<br />
C Jessica Rothe, Israel Broussard<br />
D Christopher Landon<br />
PG-13 · Hor<br />
HOW TO TRAIN YOUR<br />
DRAGON: THE HIDDEN WORLD<br />
Fri, 2/22/19 WIDE<br />
C Jay Baruchel<br />
D Dean DeBlois<br />
PG-13 · Ani/Com/Fam<br />
US<br />
Fri, 3/22/19 WIDE<br />
D Jordan Peele<br />
NR · Thr<br />
LITTLE<br />
Fri, 4/12/19 WIDE<br />
C Regina Hall, Issa Rae<br />
D Tina Gordon<br />
NR · Com<br />
A DOG’S JOURNEY<br />
Fri, 5/17/19 WIDE<br />
D Gail Mancuso<br />
NR · Fam<br />
UNTITLED BLUMHOUSE<br />
PRODUCTIONS PROJECT<br />
Fri, 5/31/19 WIDE<br />
C Jessica Rothe<br />
D Christopher Landon<br />
NR · Hor<br />
THE SECRET LIFE OF PETS 2<br />
Fri, 6/7/19 WIDE<br />
C Lake Bell, Hannibal Buress<br />
D Chris Renaud<br />
NR · Ani · 3D<br />
UNTITLED DANNY BOYLE/<br />
RICHARD CURTIS COMEDY<br />
Fri, 6/28/19 WIDE<br />
C Lily James, Himesh Patel<br />
D Danny Boyle<br />
NR · Com/Mus<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 125
BOOKING GUIDE<br />
ISN’T IT ROMANTIC<br />
Wed, 2/13/19 WIDE<br />
C Rebel Wilson, Liam Hemsworth<br />
D Todd Strauss-Schulson<br />
PG-13 · Com<br />
SHAZAM!<br />
Fri, 4/5/19 WIDE<br />
C Zachary Levi, Asher Angel<br />
D David F. Sandberg<br />
NR · Act/Adv/Fan · IMAX<br />
THE CURSE OF LA LLORONA<br />
Fri, 4/19/19 WIDE<br />
C Linda Cardellini, Raymond Cruz<br />
D Michael Chaves<br />
R · Hor<br />
WARNER BROS.<br />
GODZILLA: KING OF THE MONSTERS<br />
MAY 31, <strong>2019</strong><br />
MILLIE BOBBY BROWN AND VERA FARMIGA<br />
UNTITLED FAST & FURIOUS<br />
SPIN-OFF<br />
Fri, 8/2/19 WIDE<br />
NR · Act/Adv<br />
GOOD BOYS<br />
Fri, 8/16/19 WIDE<br />
C Jacob Tremblay<br />
D Lee Eisenberg & Gene Stupnitsky<br />
NR · Com<br />
ABOMINABLE<br />
Fri, 9/27/19 WIDE<br />
D Tim Johnson<br />
NR · Ani<br />
THE HUNT<br />
Fri, 9/27/19 WIDE<br />
D Craig Zobel<br />
NR · Act/Thr<br />
UNTITLED BLUMHOUSE<br />
PRODUCTIONS<br />
Fri, 10/18/19 WIDE<br />
NR · Hor<br />
WILL PACKER COMEDY<br />
Fri, 11/8/19 WIDE<br />
NR · Com<br />
LAST CHRISTMAS<br />
Fri, 11/15/19 WIDE<br />
C Emilia Clarke, Henry Golding<br />
D Paul Feig<br />
NR · Rom/Com<br />
QUEEN & SLIM<br />
Fri, 11/27/19 WIDE<br />
NR · Dra/Rom<br />
UNTITLED BLUMHOUSE<br />
PRODUCTIONS<br />
Fri, 12/13/19 WIDE<br />
NR · Hor<br />
CATS<br />
Fri, 12/20/19 WIDE<br />
Tom Hooper<br />
NR · Mus<br />
UNTITLED BLUMHOUSE<br />
PRODUCTIONS<br />
Fri, 1/3/20 WIDE<br />
NR · Hor<br />
THE VOYAGE OF DOCTOR<br />
DOLITTLE<br />
Fri, 1/17/20 WIDE<br />
C Robert Downy, Jr., Ralph Fiennes<br />
D Stephen Gaghan<br />
NR · Com<br />
UNTITLED BLUMHOUSE<br />
PRODUCTIONS<br />
Fri, 3/13/20 WIDE<br />
NR · Hor<br />
FAST & FURIOUS 9<br />
Fri, 4/10/20 WIDE<br />
NR · Act/Adv<br />
TROLLS WORLD TOUR<br />
Fri, 4/17/20 WIDE<br />
C Anna Kendrick , Justin<br />
Timberlake<br />
D Walt Dohrn<br />
NR · Ani<br />
WILL PACKER COMEDY<br />
Fri, 5/15/20 WIDE<br />
NR · Com<br />
VERTICAL ENTERTAINMENT<br />
AN AFFAIR TO DIE FOR<br />
Fri, 2/1/19 LTD<br />
C Claire Forlani, Jake Abel<br />
D Victor Garcia<br />
NR · Thr<br />
GIANT LITTLE ONES<br />
Fri, 3/15/19 LTD<br />
C Darren Mann, Josh Wiggins<br />
D Keith Behrman<br />
NR · Dra<br />
WARNER BROS.<br />
818-977-1850<br />
THE LEGO MOVIE 2: THE<br />
SECOND PART<br />
Fri, 2/8/19 WIDE<br />
C Chris Pratt, Elizabeth Banks<br />
D Mike Mitchell<br />
PG · Ani<br />
POKÉMON DETECTIVE<br />
PIKACHU<br />
Fri, 5/10/19 WIDE<br />
C Ryan Reynolds, Justice Smith<br />
D Rob Letterman<br />
NR · Adv<br />
THE SUN IS ALSO A STAR<br />
Fri, 5/17/19 WIDE<br />
C Yara Shahidi, Charles Melton<br />
D Ry Russo-Young<br />
PG-13<br />
MINECRAFT: THE MOVIE<br />
Fri, 5/24/19 WIDE<br />
NR<br />
GODZILLA: KING OF THE<br />
MONSTERS<br />
Fri, 5/31/19 WIDE<br />
D Michael Dougherty<br />
PG-13 · SF/Act<br />
SHAFT<br />
Fri, 6/14/19 WIDE<br />
NR · Act<br />
UNTITLED CONJURING<br />
UNIVERSE FILM<br />
Fri, 7/3/19 WIDE<br />
NR · Hor<br />
UNTITLED WB EVENT FILM<br />
Fri, 8/2/19 WIDE<br />
NR<br />
IT CHAPTER TWO<br />
Fri, 9/6/19 WIDE<br />
NR · Hor · IMAX<br />
THE KITCHEN<br />
Fri, 9/20/19 WIDE<br />
C Melissa McCarthy,<br />
Tiffany Haddish<br />
D Andrea Berloff<br />
NR · Cri/Thr<br />
126 BOXOFFICE ® FEBRUARY <strong>2019</strong>
OUR SPONSORS<br />
BARCO/CINIONIC 11<br />
CARDINAL SOUND 128<br />
CHRISTIE 2, 3<br />
CINEMACON 27<br />
C. CRETORS & COMPANY 26<br />
DOLPHIN SEATING 111<br />
WARNER BROS.<br />
SHAZAM!<br />
APRIL 5, <strong>2019</strong><br />
ZACHARY LEVI<br />
JOKER<br />
Fri, 10/4/19 WIDE<br />
C Joaquin Phoenix<br />
D Todd Phillips<br />
NR · Act<br />
THE GOLDFINCH<br />
Fri, 10/11/19 WIDE<br />
R · Dra<br />
MARGIE CLAUS<br />
Fri, 11/15/19 WIDE<br />
NR · Com/Mus<br />
THE GOOD LIAR<br />
Fri, 11/15/19 WIDE<br />
C Ian McKellen, Helen Mirren<br />
D Bill Condon<br />
NR · Dra<br />
SUPERINTELLIGENCE<br />
Fri, 12/25/19 WIDE<br />
C Melissa McCarthy,<br />
Bobby Cannavale<br />
D Ben Falcone<br />
NR · Act/Com<br />
JUST MERCY<br />
Fri, 1/17/19 WIDE<br />
C Brie Larson, Michael B. Jordan<br />
D Destin Daniel Cretton<br />
NR · Dra<br />
DOCTOR SLEEP<br />
Fri, 1/24/19 WIDE<br />
C Ewan McGregor,<br />
Rebecca Ferguson<br />
D Mike Flanagan<br />
NR · Hor<br />
UNTITLED BIRDS OF PREY<br />
PROJECT<br />
Fri, 2/7/20 WIDE<br />
C Margot Robbie,<br />
Mary Elizabeth Winstead<br />
D Cathy Yan<br />
NR · Act/Adv<br />
UNTITLED DC FILM<br />
Fri, 4/3/20 WIDE<br />
NR · Act/Adv/SF<br />
SCOOBY-DOO ANIMATED<br />
FEATURE<br />
Fri, 5/15/20 WIDE<br />
NR · Com<br />
GODZILLA VS KONG<br />
Fri, 5/31/20 WIDE<br />
NR · SF/Act<br />
Please contact numbers@boxoffice.com for inclusion in future editions of<br />
the <strong>Boxoffice</strong> Booking Guide<br />
ENCORE BY PALLISER<br />
BACK COVER<br />
ENPAR AUDIO 90<br />
FANDANGO 39<br />
HARKNESS SCREENS 7, 9<br />
IRWIN SEATING 19<br />
LIGHTSPEED/DEPTHQ 128<br />
MOBILIARIO 57<br />
MOC INSURANCE SERVICES 5<br />
MOVING IMAGE TECHNOLOGY 15<br />
ODELL’S 101<br />
OMNITERM 65<br />
PROCTOR COMPANIES 25<br />
PROMOTION IN MOTION 49<br />
QSC<br />
INSIDE FRONT COVER<br />
READY THEATER SYSTEMS 33<br />
RETRIEVER SYSTEMS 13<br />
SCREENVISION MEDIA 1<br />
SENSIBLE CINEMA 128<br />
SONIC EQUIPMENT 21<br />
SPOTLIGHT CINEMA NETWORK 29<br />
ST. JUDE CHILDREN’S RESEARCH HOSPITAL 109<br />
INSIDE BACK COVERUSHIO 12<br />
VIP CINEMA SEATING 37<br />
WEBEDIA MOVIES PRO 41<br />
FEBRUARY <strong>2019</strong> BOXOFFICE ® 127
MARKETPLACE<br />
Passive Polarization<br />
for 3D Digital Cinema<br />
Fast, Bright, Reliable...<br />
Quality you can Trust.<br />
Over 2,500<br />
locations worldwide.<br />
Patented in the US, EU, CAN & CHINA<br />
www.depthq3d.com<br />
HELP WANTED<br />
SENIOR LEVEL CHANNEL ACCOUNT<br />
MANAGER wanted by NEC Display Solutions<br />
for expanding Digital Cinema group.<br />
Seeking minimum 8 years’ experience within<br />
hi-tech, cinema or Pro A/V industry to<br />
drive strategic growth. Field-based, travel<br />
throughout US & Canada required. Apply:<br />
www.necdisplay.com/careers<br />
FOR SALE<br />
VINTAGE TWO-SCREEN MOVIE THEATER,<br />
484 seats with the iconic marquee characteristic<br />
of old movie theaters with updated<br />
digital technology, 2k and 7.1 sound system.<br />
Excellent opportunity for exhibitors<br />
to invest in Puerto Rico in an iconic classic<br />
movie theater. Serious inquiries only. For a<br />
Powerpoint presentation and equipment<br />
list, email to cecilesola46@gmail.com or<br />
call 787-398-0912.<br />
HISTORIC CENTRAL ILLINOIS, 5-SCREEN<br />
MOVIE THEATER. Many upgrades including<br />
digital projection and new seats. Free<br />
municipal and theater-owned parking.<br />
Serious inquires contact Peter (217) 652-<br />
9700.<br />
USED DIGITAL PROJECTORS AND<br />
SOUND EQUIPMENT. 3 Solaria One Plus<br />
projectors with NAS and projector base. 14<br />
JBL stage speakers, 12 JBL surround speakers.<br />
Processors and monitors. Contact:<br />
boothmw@chakerestheatres.com or call<br />
Mark at (937) 323-6447.<br />
USED DIGITAL PROJECTORS, Five complete<br />
booths including sound equipment.<br />
Three years old. Contact seller at moviescope1000@gmail.com.<br />
BISTRO CHAIRS FOR SALE: (392) Red vinyl<br />
and (328) gray vinyl seven year old Seating<br />
Concepts Palermo style in-theatre bistro<br />
chairs to be available in early Spring 2018.<br />
All chairs equipped with tray tables. Some<br />
of the seats will require covers/repairs.<br />
Please contact mhooker@aztcorporation.<br />
comor 972-428-2943 for more information.<br />
TWO BRAND NEW 3000 watts Christie Xenon<br />
lamps for 35mm projectors. Contact:<br />
Atul Desai 949-291-5700.<br />
PREFERRED SEATING COMPANY, your<br />
source for new, used and refurbished<br />
theater and stadium seating. Buying and<br />
selling used seating is our specialty. Call<br />
toll-free 866-922-0226 or visit our website<br />
www.‐preferred-seating.com.<br />
18 SETS OF USED 35MM AUTOMATED<br />
PROJECTION SYSTEM (comes with Projector,<br />
Console, Automation Unit and Platter)<br />
comprising of 10 sets of Christie and 8 sets<br />
of Strong 35mm system available on ‘as is<br />
where is’ basis in Singapore. Contact seller<br />
at engthye_lim@cathay.com.sg<br />
APPROXIMATELY 2,000 SEATS FOR SALE.<br />
MOBILIARIO high-back rockers with cup<br />
holders. Located in Connecticut. Contact<br />
(203)758-2148.<br />
6 PLEX EQUIPMENT PACKAGE. Six complete<br />
booths digital projectors/sound, 72<br />
speakers, seats, screens/frames, concession<br />
equipment, computers, led signs/marquees,<br />
safe/misc equipment. Serious inquiries<br />
only. For equipment list email contact@digitalequipmenttechnologies.com<br />
or call 801-548-0108 or fax 801-281-0482.<br />
HELP WANTED<br />
TRI STATE THEATRE SUPPLY in Memphis,<br />
TN has openings for experienced Digital<br />
Cinema Techs nationwide. Please send<br />
your resume to include qualifications, certifications<br />
and salary requirements to fred@<br />
tristatetheatre.com<br />
THEATRE MANAGEMENT POSITIONS<br />
AVAILABLE Pacific Northwest Theatre<br />
Company. Previous management experience<br />
required. Work weekends, evenings<br />
and holidays. Send resume and salary history<br />
to movietheatrejobs@gmail.com<br />
POSITIONS AVAILABLE<br />
The three-screen Stavros Niarchos Foundation<br />
Parkway Film Center in Baltimore<br />
is seeking an OPERATIONS DIRECTOR to<br />
oversee all aspects of running the theater<br />
and concessions. The Film Center, a partnership<br />
among the Maryland Film Festival,<br />
Johns Hopkins University and MICA will<br />
open in spring of 2017 and offer a broad<br />
range of the world’s best art-house, independent,<br />
documentary, and classic cinema.<br />
The full job description and application<br />
instructions are found at mdfilmfest.com/<br />
about-the-festival/jobs.php.<br />
128 BOXOFFICE ® FEBRUARY <strong>2019</strong>