Starz Play Arabia to Talk About Their Success with Gotransverse and Recurring Payment Strategies at Monetize 11 Amsterdam
Gotransverse Sponsors MGI Research's Monetize 11 Amsterdam Conference - the Premier Agile Monetization Platform Event in Europe.
Gotransverse Sponsors MGI Research's Monetize 11 Amsterdam Conference - the Premier Agile Monetization Platform Event in Europe.
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Press Contact:<br />
Tom Woolf<br />
<strong>Gotransverse</strong><br />
Email: twoolf(<strong>at</strong>)gotransverse(dot)com<br />
<strong>Starz</strong> <strong>Play</strong> <strong>Arabia</strong> <strong>to</strong> <strong>Talk</strong> <strong>About</strong> <strong>Their</strong> <strong>Success</strong> <strong>with</strong> <strong>Gotransverse</strong> <strong>and</strong><br />
<strong>Recurring</strong> <strong>Payment</strong> <strong>Str<strong>at</strong>egies</strong> <strong>at</strong> <strong>Monetize</strong> <strong>11</strong> <strong>Amsterdam</strong><br />
<strong>Gotransverse</strong> Sponsors MGI Research's <strong>Monetize</strong> <strong>11</strong> <strong>Amsterdam</strong> Conference - the Premier Agile<br />
Monetiz<strong>at</strong>ion Pl<strong>at</strong>form Event in Europe.<br />
AMSTERDAM -- <strong>Gotransverse</strong> (http://www.gotransverse.com), a leading provider of enterprise quote-<strong>to</strong>cash<br />
solutions, <strong>to</strong>day announced th<strong>at</strong> one of its showcase cus<strong>to</strong>mers, <strong>Starz</strong> <strong>Play</strong> <strong>Arabia</strong>, will be speaking <strong>at</strong><br />
<strong>Monetize</strong> <strong>11</strong> <strong>Amsterdam</strong>, discussing their success <strong>with</strong> <strong>Gotransverse</strong> <strong>to</strong> support their complex billing <strong>and</strong><br />
subscription revenue str<strong>at</strong>egy. <strong>Gotransverse</strong> is one of the sponsors of <strong>Monetize</strong> <strong>11</strong> <strong>Amsterdam</strong>, which is<br />
scheduled <strong>to</strong> be held here February 12.<br />
<strong>Starz</strong> <strong>Play</strong> CIO, Saleem Bh<strong>at</strong>ti, is scheduled <strong>to</strong> talk about their recurring billing system which provides<br />
subscription video-on-dem<strong>and</strong> (VOD) services <strong>to</strong> cus<strong>to</strong>mers in 19 different countries. <strong>Starz</strong> <strong>Play</strong> <strong>Arabia</strong><br />
streams thous<strong>and</strong>s of movies, documentaries, <strong>and</strong> television programs <strong>to</strong> cus<strong>to</strong>mers in the Middle East,<br />
North Africa, <strong>and</strong> Pakistan. The company needed a scalable solution capable of h<strong>and</strong>ling complex, highvolume<br />
subscriptions. <strong>Starz</strong> <strong>Play</strong> offers a range of usage-based payment methods, which has resulted in<br />
increased cus<strong>to</strong>mer adoption <strong>and</strong> s<strong>at</strong>isfaction.<br />
As part of his present<strong>at</strong>ion, Bh<strong>at</strong>ti will discuss their unique challenge <strong>with</strong> direct carrier billing. In the Middle<br />
East, the majority of consumers want <strong>to</strong> pay for streaming entertainment services as part of their mobile<br />
phone bill, so services providers need <strong>to</strong> work <strong>with</strong> telecom companies, including support for complex<br />
billing <strong>and</strong> unique subscription management rules, <strong>and</strong> the ability <strong>to</strong> accommod<strong>at</strong>e last-minute carrier<br />
h<strong>and</strong>ling charges <strong>and</strong> change requests. <strong>Starz</strong> <strong>Play</strong> cus<strong>to</strong>mers get an optimal experience, choosing daily,<br />
weekly, or monthly subscriptions billed through their mobile carrier or their credit card.<br />
"We chose <strong>Gotransverse</strong> as our str<strong>at</strong>egic partner due <strong>to</strong> their industry-leading telecom <strong>and</strong> billing domain<br />
expertise, which enables them <strong>to</strong> deftly h<strong>and</strong>le intern<strong>at</strong>ionaliz<strong>at</strong>ion of billing <strong>at</strong> high volumes - including<br />
mobile billing - <strong>and</strong> their ability <strong>to</strong> scale as we exp<strong>and</strong>," said Bh<strong>at</strong>ti. "The solution enables us <strong>to</strong> provide an<br />
optimal experience for our cus<strong>to</strong>mers, who prefer <strong>to</strong> pay as they go via mobile pl<strong>at</strong>forms <strong>with</strong>out long-term<br />
commitments."<br />
Following the <strong>Starz</strong> <strong>Play</strong> Case Study Present<strong>at</strong>ion from Bh<strong>at</strong>ti <strong>at</strong> <strong>Monetize</strong> <strong>11</strong>, there will be an Agile Billing<br />
Panel Discussion <strong>with</strong> the CEO of <strong>Gotransverse</strong>, Jim Messer, along <strong>with</strong> MGI Research <strong>and</strong> the CEO of<br />
Just.On <strong>to</strong> give their insights <strong>and</strong> expect<strong>at</strong>ions for upcoming billing shifts in the digital age.<br />
<strong>Monetize</strong> <strong>11</strong> is the only European event <strong>to</strong> focus specifically on monetiz<strong>at</strong>ion str<strong>at</strong>egies, including billing,<br />
payments, ecommerce, <strong>and</strong> quote-<strong>to</strong>-cash str<strong>at</strong>egies. Cre<strong>at</strong>ed for CEOs, CIOs, CFOs, financial<br />
professionals, <strong>and</strong> anyone interested in ecommerce, <strong>Monetize</strong> <strong>11</strong> has been structured <strong>to</strong> explore new<br />
pricing models <strong>and</strong> payment methods, including new digital business str<strong>at</strong>egies, subscription pricing, <strong>and</strong><br />
tactics for frictionless ecommerce.<br />
"Europe has always been a strong market for E-commerce <strong>and</strong> European businesses are struggling <strong>to</strong> find<br />
better ways <strong>to</strong> monetize technology services," said Messer. "Having <strong>Starz</strong> <strong>Play</strong> present <strong>at</strong> the <strong>Monetize</strong><br />
conference will give us an opportunity <strong>to</strong> share some of the lessons learned about agile monetiz<strong>at</strong>ion <strong>and</strong><br />
quote-<strong>to</strong>-cash. It also will give us an opportunity <strong>to</strong> meet <strong>with</strong> MGI analysts <strong>to</strong> discuss changing market<br />
conditions <strong>and</strong> talk <strong>to</strong> other professionals about new billing <strong>and</strong> recurring revenue str<strong>at</strong>egies."<br />
<strong>Gotransverse</strong> already has a number of European cus<strong>to</strong>mers including <strong>Amsterdam</strong>-based Royal Schiphol
Group <strong>and</strong> eBay Classifieds.<br />
For more inform<strong>at</strong>ion, visit http://www.gotransverse.com/resources/case-study-<strong>Starz</strong>-play-high-volumeinvoicing.<br />
<strong>About</strong> <strong>Starz</strong> <strong>Play</strong><br />
<strong>Starz</strong> <strong>Play</strong> (http://www.<strong>Starz</strong>play.com) is a subscription video on dem<strong>and</strong> service th<strong>at</strong> streams Hollywood<br />
movies, TV shows, documentaries, kids' entertainment <strong>and</strong> same-day-as-the-US series - plus dedic<strong>at</strong>ed<br />
Arabic <strong>and</strong> Bollywood content - <strong>to</strong> 19 countries across the Middle East <strong>and</strong> North Africa. The service carries<br />
thous<strong>and</strong>s of premium titles including exclusive <strong>Starz</strong> Original content such as Power, Outl<strong>and</strong>er,<br />
Spartacus, <strong>and</strong> The White Queen.<br />
<strong>Starz</strong> <strong>Play</strong> allows subscribers <strong>to</strong> w<strong>at</strong>ch its full HD <strong>and</strong> 4K content via most internet-enabled devices, smart<br />
TVs <strong>and</strong> game consoles, <strong>and</strong> is widely available on regional IPTV services. Its iOS <strong>and</strong> Android apps -<br />
installed on more than three million devices - also allow downloads for offline playback.<br />
<strong>Starz</strong> (http://www.<strong>Starz</strong>.com), a Lionsg<strong>at</strong>e company (NYSE: LGF.A, LGF.B) <strong>and</strong> St<strong>at</strong>e Street Global<br />
Advisors (SSGA) are the lead inves<strong>to</strong>rs along <strong>with</strong> media <strong>and</strong> technology investment firms including SEQ<br />
Capital Partners <strong>and</strong> Delta Partners.<br />
<strong>About</strong> <strong>Gotransverse</strong><br />
<strong>Gotransverse</strong> provides cloud-based software th<strong>at</strong> enables companies in any industry <strong>to</strong> oper<strong>at</strong>e as a<br />
subscription business model, including the often-challenging aspects of usage-based pricing <strong>and</strong><br />
monetiz<strong>at</strong>ion <strong>at</strong> massive scale. Founded by globally recognized billing experts, the company offers an<br />
intelligent billing <strong>and</strong> subscription management pl<strong>at</strong>form th<strong>at</strong> au<strong>to</strong>m<strong>at</strong>es the subscription order-<strong>to</strong>-cash<br />
process, including billing, r<strong>at</strong>ing, collections, medi<strong>at</strong>ion, analytics, <strong>and</strong> revenue recognition. <strong>Gotransverse</strong><br />
was founded in 2008 <strong>and</strong> is headquartered in Austin, TX.<br />
For more inform<strong>at</strong>ion, visit http://www.gotransverse.com.