Independent North Devon-based business magazine covering news about business and enterprise in Barnstaple, Bideford, Braunton, Chulmleigh, Combe Martin, Holsworthy, Ilfracombe, Lynmouth, Lynton, South Molton, Torrington, Woolacombe and more.
In recent years, cyber and data attacks have emerged as one of the most significant threats facing organisations of all sizes. The internet and other network operations have created risks that were unheard of less than a decade ago. When cyber and data attacks (such as data beaches and hacks) occur, they can result in devastating damage, such as business disruptions, revenue loss, legal fees and forensic analysis and customer or employee notifications. It is important to remember that no organisation is immune to the impact of cyber and data crime. As a result, cyber and data liability insurance has become an essential component to any risk management programme. Existing insurance policies such as commercial combined, management liability or professional indemnity insurance may provide very limited elements of cover against cyber and data risks. However, businesses should consider purchasing cyber and data insurance, particularly if they: Starting a business is always a challenge and the transition from a military career to the commercial sector adds even more challenge. Adam Yates, previously a Lance Corporal in the Royal Engineers at Chivenor, decided to take on both challenges when he left the service at the end of 2018. Initially looking to set up ➤➤hold sensitive customer details such as names and addresses or banking information ➤➤rely heavily on IT systems and websites to conduct their business ➤➤process payment card information as a matter of course. Is your business at risk? Economic crime continues to be a major concern not only for large firms, but for businesses and organisations of all sizes, across all regions and his own business, support from army colleague Stuart Chadwick, who had already set up his own company, led Adam to joining him. Now Adam represents SC Datacomms Ltd in North Devon, networking and meeting potential clients. SC Datacomms provides a range of cabling and infrastructure services for all sizes of businesses from small offices to large corporations. These include structured data, voice and telephone cabling; optical fibre cabling, from full survey to installation; and full CCTV and IP CCTV services, from planning and installation to maintenance, fault finding and system updates. Adam developed his skills while in the Army, completing standard and TECHNOLOGY Protect your business from cyber crime Cyber crime, data breaches and online attacks are becoming a daily occurrence for businesses. How do you protect your business? BusinessAction asked Robin Glover of Towergate Bideford what types of insurance are available to limit businesses’ exposure in virtually every sector. One in three organisations reports being hit by economic crime, with both developed and emerging markets affected. The five most consistently reported types of economic crime are asset misappropriation, bribery and corruption, procurement fraud and accounting fraud – with electronic crime now in second place in 2016 in terms of frequency, having increased steadily since 2011. The General Data Protection Regulation (GDPR) advanced apprenticeships in telecommunications and achieving qualifications in copper and fibre optic cabling, including installation and testing. He has worked on a number of SC Datacomms projects across the South West for national retailers, warehouses, schools and other organisations. Born in Annan in Scotland, Adam’s military service brought him to North Devon in 2014 for two years, returning after a stint in Cambridgeshire. After marrying, Adam and his Barnstaple-born wife Sharna, and now their two-year-old son, have made their home in North Devon. Adam describes the area as similarly quiet to his home town in Scotland and a good place in which to bring up their took effect in May 2018 and replaced the Data Protection Act 1974 and sees a step change in the responsibilities and duties around keeping data safely. GDPR has been introduced to unify data laws around Europe. The implications are significant and reinforce the need for proper cyber and data cover which includes cover for breach costs including notification costs to affected individuals, which could be very high. Assessing cyber risk Today, more than ever, it is obvious that businesses need to do everything in their power to limit their exposure to these risks and mitigate the cost of damages likely to be caused by electronic crime in the future. To help with this, Towergate provides a free online cyber risk assessment test at towergateinsurancebrokerscyber.co.uk ■■Details 01237 429978 or towergate.com/locations/ bideford Getting connected is key to success son: “There are not many places where you have four or five beaches. It’s nice and quiet, but you’ve got everything you need nearby.” Now Adam is looking to build relationships with North Devon businesses, whether they need one or two data points for a new computer or a wifi network across a whole building. ■■Details 07399 580743 or scdatacomms.co.uk ADVERTISE Advertise in BusinessAction from just £25 per issue to reach business customers across North Devon. See our advertising rate card at business-action.co.uk for full details. ■■Call Alan Williams on 07970 671192 or email firstname.lastname@example.org 10 business action | February / March2019 | business-action.co.uk
HOSPITALITY Boosting your restaurant sales Valentines aside, January and February are typically quiet months for most cafes and restaurants, yet when used for smart reflection and planning, they can greatly influence your reputation, footfall and profit in the year ahead. Promotional plans Identify key dates that suit footfall-boosting initiatives, then creatively plug the gaps. Keep promotions true to your brand personality and values, create a secret formula for recycling events to maximise efficiency, and stay focused on the original purpose (new audience, earlier footfall, alternative menu, reduced margins etc). Working smarter, not harder, is key. Menu reviews Cleverly crafted menus feature discreet upsells and links, whilst using psychology and design tricks, to guide the Sara-Jane Williams of specialist hospitality advisers BrandLanterns encourages smart planning and creativity during the quiet months customer to your most efficient and profitable choices. Your menu puts a piece of your brand in their hands, so give thought to styling, messages and engagement opportunities too, and launch a new menu ahead of Easter. Experience factor A popular BrandLanterns workshop topic, this modernday craving is set to continue. Ask how your venue delivers an experience, beyond the food and service. What tactics keep you memorable? What stands you apart? There are many ways to do this, so push beyond the obvious. Get social, be you Love it or hate it, customers are shaping your brand without your permission, primarily through reviews and social media. Face the fear, start engaging and keep it down-to-earth: customers are appreciating ‘the human touch’ more than ever! Be realistic Beyond the excited buzz of creative ideas and smart tips, we hear you curse as you face more on the to-do list. Even superheroes need a wingman, and with our specialist experience, creativity and affordability, we’re here to be just that. Book your free consultation and let’s get planning for an amazing year ahead. ■■Details 01271 372620 or brandlanterns.co.uk Infrared heating revolutionises the way we heat our homes Infrared Electric Heating Specialists Modern, stylish and affordable electric heating for your home We offer a personal and professional marketing service, working closely with you to determine your key goals, the right strategy for you and deliver real results for your business. Call 01271 326694. Email: email@example.com visit us at www.boomboommedia.co.uk Easy to install Energy efficient Thermostatically controlled Infrared, like gentle sunshine Comfortable healthy heat White panel heaters Picture heaters Mirror heaters www.multiheat-energysystems.co.uk 01237 451759 @businessactionm | February / March2019 | business action 11