How to Get Started with Influencer Marketing Services at Your Agency
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<strong>How</strong> <strong>to</strong> <strong>Get</strong> <strong>Started</strong><br />
<strong>with</strong> <strong>Influencer</strong><br />
<strong>Marketing</strong> <strong>Services</strong><br />
<strong>at</strong> <strong>Your</strong> <strong>Agency</strong>
Identifying <strong>Your</strong> Goals<br />
Wh<strong>at</strong> channels and influencers you target will depend<br />
gre<strong>at</strong>ly on your goals. Want <strong>to</strong> drive product awareness<br />
among female millennial cus<strong>to</strong>mers? Focus on Instagram<br />
influencers. Want leads for a B2B product? Target<br />
influencers on LinkedIn instead.
Finding <strong>Influencer</strong>s<br />
Once you have a clear understanding of your own goals, you<br />
can start the marketing process by making an initial shortlist<br />
of influencers. This can be a difficult process because of the<br />
expansive n<strong>at</strong>ure of influencer marketing. From YouTube <strong>to</strong><br />
blogs, there are thousands of influencers spread across<br />
multiple channels, all <strong>with</strong> varying degrees of influence and<br />
following.
Mega, Macro, and Micro-<strong>Influencer</strong>s<br />
These are influencers <strong>with</strong> a massive following, often in<br />
excess of 1M on large channels such as Instagram. You can<br />
think of them as celebrities in their own right. Most people<br />
who are active in their industry would recognize them by<br />
name.
<strong>Influencer</strong> <strong>Marketing</strong> Channels<br />
YouTube, blogs, Instagram, Facebook – any pl<strong>at</strong>form where<br />
someone can build a following is open <strong>to</strong> influencer<br />
marketing. The easier the pl<strong>at</strong>form is <strong>to</strong> access, and the<br />
larger its user base, the bigger the scale of the influencer’s<br />
following.
Contact Us<br />
Website:https://www.viraln<strong>at</strong>ion.com/<br />
Phone:+18882784567<br />
Email:info@viraln<strong>at</strong>ion.com
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