The week's inspiration #1

INSPIRATION SNAPSHOT #1
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CREATIVE PORTFOLIO
ON THE PITCH
#EMPOWERMENT #SOCIALMEDIA #BUZZ #LIVECONCERT #GAMING
OFF THE PITCH
#TECHNOLOGY #EXPERIENCE
#CONTENT #EMOTION
#CONTENT #EMOTION
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ON
THE PITCH
3

x
Serena
Williams
Commercial
video
Interview
THE BALL IS IN HER COURT
BRAND
INDUSTRY
DATE
TERRITORY
Bumble
Dating app
February 2019
Tennis
MAIN OBJECTIVE
To reinforce the company’s women-first message
PRINCIPLE
Bumble, a social networking app launched in 2014 that has women make the first move, was
founded on the basis of relationships and feminism. That’s why Bumble just not focus on
one single aspect of Williams’ life, like her tennis career, but everything she does as an
athlete, entrepreneur, mother, friend and wife
KEY DATA
2.3M
Views on Youtube
in two weeks
47M
Users worldwide
$ 600k
Estimated sponsorship
package per year*
SOURCES: SPORTCAL, YOUTUBE, THE DRUM
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x
Video
Read more
#PIZZAHUTSPECIALDELIVERY
BRAND
INDUSTRY
DATE
TERRITORY
Pizza Hut
Fast food
February 2019
American football
MAIN OBJECTIVE
Strengthen brand preference with families
PRINCIPLE
The pizza chain announced that it would be giving away free pizza for a year and tickets to
Super Bowl LIV to the parents of the first baby born during this year's Super Bowl. Parents
posted a photo on Twitter of their newborn with the exact time of birth and the hashtag
#PizzaHutSpecialDelivery. After checking the birth dates, Pizza Hut rewarded the first baby
born just after the game kicks off.
KEY DATA
3 520 $
Cash price for the
winners
WHAT IF?
How to celebrate the future Parisian supporters? By hanging up their
date and time of birth to a significant in-game moment.
As an example, Tom was borned on February 17 th at 22:28, when Kylian
Mbappé scored against Saint-Etienne. His parents will be invited as VIP for
the next game at the Parc des Princes to celebrate this birth
SOURCES: DELISH, SPORTBUZZBUSINESS.FR, YOUTUBE
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5

x
Marshmello
Merchandising
Video
FIRST EVER FORTNITE CONCERT
BRAND
INDUSTRY
DATE
TERRITORY
Epic Game
Gaming
February 2019
Gaming & music
MAIN OBJECTIVE
Bringing the gaming community together through its passions
PRINCIPLE
The iconic helmet-wearing EDM DJ known as Marshmello hosted a unique live concert ;
taking place in a virtual arena in the hit online, multiplayer video game Fortnite. The vastly
popular free-to-play title usually sees up to 100 players’ battle it out in the ultimate test of
survival on a shrinking dystopian island. For the concert however, all weapons were disabled
allowing revellers to enjoy the music without fear of needing to re-spawn
KEY DATA
#1
Biggest free concert of
all the time
26M
Views on Youtube
10M
simultaneous players
watching the concert
SOURCES: YOUTUBE, DEXERTO.FR, GAMEWAVE.FR
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OFF
THE PITCH
7

Video
HOLOGRAM BAR TO
CONNECT TRAVELLERS
BRAND
KLM
DATE
January 2019
TERRITORY
Airlines
MAIN OBJECTIVE
Improve the travel experience and reinforce brand preference
PRINCIPLE
KLM Royal Dutch Airlines has worked to build a bar where travelers can meet to exchange
local tips at airports in the Netherlands, Norway and Brazil. Rather than passively waiting for
a flight, this is an innovative way to share the kind of priceless local tips and cultural insights
that their customers can’t get by reading a guidebook. Using a live connection, travelers can
chat with a hologram of their counterparts, looking each other straight in the eye
KEY DATA
34.1M
Passengers in
2018
WHAT IF?
Bringing fan together by allowing Paris Saint-Germain fans all around the
world to experience a game at the Parc des Princes, thanks to the 3D
technology. Coca-Cola has already experienced the cam technology
SOURCES: KLM, PREXAMPLES.COM
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8

Study
Sleep Hub
TVC
MAKE YOUR SLEEP COUNT
BRAND
INDUSTRY
DATE
TERRITORY
Ikea
Furniture
February 2019
Health
MAIN OBJECTIVE
Be present in people daily lives
PRINCIPLE
Following on from research that two thirds of people feel unhappy with the amount of sleep
they get each night, IKEA have launched a new integrated marketing campaign centring on
the power of a decent night’s kip. Collaborating with The Sleep School founder Dr Guy
Meadows, the Swedish furniture chain have created a digital “Sleep Hub” full of handy tips
on how to get the best shut eye possible. The campaign will see in-store activations and
workshops that focus on the insight that sleep is a personal experience, completely unique
to each individual
KEY DATA
90%
believe a good night’s sleep
has significant health
benefits
WHAT IF?
As sleeping well becomes as important as doing sports, Paris Saint-Germain
can help brands develop health messages. The future training center, and
the Paris Saint-Germain performance can help to develop real health
research hubs
SOURCES: IKEA, PREXAMPLES, EVESLEEP
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ANNIE. THE BEETLE.
Read Annie’s
story
Video
BRAND
Volkswagen
DATE
December 2018
TERRITORY
Car industry
MAIN OBJECTIVE
Communicate the brand’s expertise through a strong emotional story
PRINCIPLE
It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it
Annie. Ever since, it has been her daily transportation. After hearing about this special
relationship, Volkswagen offered to restore the Annie. Over 11 months, a team worked on the
project. Kathleen and Annie were finally reunited as can been seen in this moving six-minute
video about love and life
KEY DATA
60
mechanics worked
on the project
WHAT IF?
The first jerseys and studs are often the first love of a football fan, and it may
be difficult to get rid of it. A partner of Paris Saint-Germain could provide
workshops at the Parc des Princes or Megastore to give a second life to
football clothes
SOURCES: KLM, PREXAMPLES.COM, YOUTUBE
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