The week's inspiration #1
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Serena<br />
Williams<br />
Commercial<br />
video<br />
Interview<br />
THE BALL IS IN HER COURT<br />
BRAND<br />
INDUSTRY<br />
DATE<br />
TERRITORY<br />
Bumble<br />
Dating app<br />
February 2019<br />
Tennis<br />
MAIN OBJECTIVE<br />
To reinforce the company’s women-first message<br />
PRINCIPLE<br />
Bumble, a social networking app launched in 2014 that has women make the first move, was<br />
founded on the basis of relationships and feminism. That’s why Bumble just not focus on<br />
one single aspect of Williams’ life, like her tennis career, but everything she does as an<br />
athlete, entrepreneur, mother, friend and wife<br />
KEY DATA<br />
2.3M<br />
Views on Youtube<br />
in two weeks<br />
47M<br />
Users worldwide<br />
$ 600k<br />
Estimated sponsorship<br />
package per year*<br />
SOURCES: SPORTCAL, YOUTUBE, THE DRUM<br />
4
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