Retailers Forum Magazine March 2019

FORUM383

Free monthly magazine of wholesale merchandise sources. Retailers Forum Magazine is the go-to resource for independent retail stores and online sellers. Find wholesale merchandise, articles on small business and operating your merchandise business effectively.

etailers

VOL. 38 NO. 10

MARCH 2019

IT'S SHOW

SEASON!


Want More Info? Circle #06 on page 11 • www.Vendor411.com

PAGE 2 MARCH 2019 | RETAILERS FORUM MAGAZINE


See Us At

ASD SHOW

Booth #: C-3824

Want More Info? Circle #37 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | MARCH 2019 Page 3


FLAGS

All Countries • All States • Military • Novelty Flags

EMBROIDERED

CAPS

MINI BANNERS

EMBROIDERED

PATCHES

LANYARD

OVER 600 DESIGNS OF 3’ x 5’ Flags

WINDSOCKS

STRING FLAGS

STICKERS

For Business Owners

Call or Email for Wholesale Prices

Best Quality for Best Prices

WRIST BANDS

UMBRELLA

SCARFS

KITCHEN SET

BANDANA

BRACKETS

GALAXY INTERNATIONAL CONNECTIONS, INC.

2376 E. Orangethorpe Ave. • Anaheim, CA 92806

Tel: (714) 879-9040 • Fax: (714) 879-9050

Email: GicFlag@aol.com • www.GalaxyFlags.com

Page 4 MARCH 2019 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #26 on page 11 • www.Vendor411.com


This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s

leading merchandise wholesalers. The advertisers herein sell strictly

wholesale and require that you purchase with the intent of reselling

through retail channels.

HOW TO USE THIS DIRECTORY

☛ Locate the products that interest you.

See our product directory located on

pages 6 & 7.

☛ Make direct contact with advertiser.

Most will have catalogs and price lists

for you.

☛ Order your merchandise, which will be

shipped directly to your store.

CLICK ON BANNERS

IN SELECT ADS

Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

RETAILERS FORUM MAGAZINE | MARCH 2019 Page 5


Sell to over 60,000

stores through Forum

631/754-5000

DRESS UP FOR

PROFITS!

Every Day’s A Treat!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!

WHOLESALE

Costume Club

www.USACostumers.com

See our ad on page 36

Light Up Without

Lighting Up!

Full Service Wholesaler • We Ship Worldwide

LIGHT • Disposables • Kits E CIG

• E-Liquids

• Atomizers

see our ad on page 45

More Money

the Second

Time Around!

Recycled Clothes

www.Lightecig.com

see pg 58 & 59

H2 E-Cig Round

Mouth Atomizer

$1.85

CREDIT CARD

PROCESSING

www.EXScredit.com

BLING IT ON!

HipWholesale.com

Page 39

100’S IN STOCK

All Occassions

Fast Same Day Shipping

Flat Rate Delivery

Electronic

Cigarettes

5mL Bottle

E- Liquid E-Juice

for E-Cig $1.30

• E-Cig Batteries

E-Case w/2

Cigarettes + 1 USB

Charger $10.50

E-Cig kit Includes 1 cig,

10cartridges, Wall, USB,

Car Chargers $6.50

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

• E-Cig Accessories

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

These Shoes

are Made

for

PROFITS

79 South China

Page 03

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

AYLA VALENTINES

Long Island, NY

ADVERTISERS INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

MARCH 2019

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

FORUM AD RATES ......... 09

APPAREL

1 STOP WHOLESALE .... 58/59

BLANK TEES. .............. 46

BOUTIQUE CLOSEOUTS. .... 55

CLOTHINGWARE .......... 65

DD BULK .................. 32

FASHIONABLE SALES. ...... 51

FLIRTY WHOLESALE ....... 42

KARMA CIRCLE. ........... 28

SCARF WAREHOUSE ....... 75

SELINI NY. ................ 19

STYLE IN FASHION ......... 16

T SHIRT REP ............... 53

UIN DEALS ................ 41

UNIVERSE WHOLESALE. .... 69

USACOSTUMERS.COM ..... 36

ASSORTED ITEMS

AUCTION FINDER .......... 40

BARGAIN OUTLET. ......... 16

BEAN WHOLESALERS ...... 22

DIRECT LIQUIDATION ...... 21

DOBA DROPSHIP .......... 57

EVERYTHING CLOSEOUTS .. 30

EZ DROPSHIP. ............. 30

GET THAT WHOLESALE ..... 88

INMAR ................... 33

MEGA UBID ............... 72

RAMSONS IMPORTS ....... 17

REMY WAREHOUSE ........ 44

SMARTEST BARGAIN . ...... 89

TOP TEN WHOLESALE ...... 90

BOOKS

AUCTION BOOK ........... 94

BUYERS CONTACTS ....... 102

CLOSEOUT DIRECTORY. .... 93

HIDDEN WEALTH .......... 91

TRADE BOOKS. ........95-101

CANDY

SWEET WHOLESALERS ..... 77

CELLULAR

CELLCITY.BIZ ............. 86

WHOLE-CELL ............. 25

COMPUTERS

REFURB SHOPS ............ 54

CONSUMER ELECT.

FIND IT CHINA ............. 83

CREDIT CARD

PROCESSING

EXP MERCHANT ........... 70

NOAMB. .................. 92


#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES

& SERVICES

AVVO .................... 60

CC WAREHOUSE . . . . . . . . . . . .67

E-STORE BUILDERS ........ 48

E STORE SIGNS ............ 79

E-STORE SITES ............ 26

FB CAMPAIGNS ............ 68

FIND IT ASIA. .............. 87

FORUM ADVISORS . . . . . . . . . .52

FORUM PRINTERS ......... 80

FUNDING OFFICES ......... 28

KWIK INC ................. 74

PAYROLL HELPERS ........ 64

PROMOTIONAL REWARDS.. 62

PROTECTION PLANS ....... 66

RETAILERS BANK .......... 38

SALES GROUP BAGS........ 20

VACATION PROMOS ....... 78

WHOLESALESOURCES.COM 103

DROPSHIPPERS

DOBADROPSHIP. .......... 57

EZ DROPSHIP. ............. 30

E-CIGARETTES &

SMOKE SHOP ITEMS

3’x5’Embroidered Flags $14.00 Each

HEAVENLY ................ 24

View our 148 page Catalog online !

www.RIOhio.com

LIGHT E CIG ............... 45

LOGIC WHOLESALE ........ 85

Hat Pins $6.00 dz

$36.00 dz

Garden Flags

$48.00 dz

Metal Signs

$5.50 Each

Tri-Fold

$5.00 Each

3’x5’Embroidered Flags

$14.00 Each

Belt Buckles

$36.00 dz

$9.00 dz

FLAGS

Playing Cards

$18.00 dz

$24.00 dz

$21.00 dz

$18.00 dz

5” Patches $36.00 dz

$39.00 dz

GALAXY IN’L. ............. 04

FOOTWEAR

Leather Wallets $5.50 each

Garden Flags WindSocks

48.00 dz $48.00 dz

$18.00 dz

$21.00 dz

79

$36.00

SOUTH

ut 72 pcsCHINA .......... Magnets 3”x8” $18.00 03dz

SNEAKER CLEARANCE. ..... 47

HANDBAGS

12”x18” Metal Signs

$5.50 Each

BAG CLOSEOUTS .......... 43

Belt Buckles

$42.00 dz

BAG VENDORS ............ 32

HOME & HOUSEWARE

DAKOTA STEEL ART ........ 23

RUG PROFITS.............. 37

RUSH SUPPLIERS .......... 18

SJT ENT. .........BACK COVER

INCENSE/OILS

MYSTICAL MOMENTS ...... 82

JEWELRY/

ACCESSORIES

BLING WHOLESALER ....... 27

BODY CANDY HQ .......... 73

BUND JEWELRY............ 29

CLOSEOUTS FOR SALE. ..... 63

Min.Order

$150.00

Patches $18.00 dz

Belt Buckles

$36.00 dz

$4.50 Each

HIPWHOLESALE ........... 39

JEWEL CLEARANCE ........ 24

$42.00 dz

KAASH ................... 02

Metal Sign

$4.75 each

$48.00 dz

3pc Magnet

$5.25 Each

Metal Plates

$27.00 dz

$15.50 Each

JEWELRY MINERS. ......... 71

LUV NELLIE ............... 16

SHAKE WHOLESALE. ....... 18

8” x 12” Metal Signs

$39.00 dz

$4.00 each

COOL $30.00 GLOWING dz 8” x 12” Parking ........... Sign $18.00 dz 81

12” Metal Signs

$5.00 Each

NOVELTIES

CARTOON CONCEPTS ...... 20

NOVELTY SELLER .......... 31

R/C & TOYS

Leather Bracelet $18.00 dz

1ut/5 dz Mood Rings $33.00 unit

Metal Sign

12”X18” $5.75 Each

12”x18” Metal Sign $5.25 each

2.7¢ Long

Distance!

FORUM123.COM

$36.00 ut/72pcs

$15.00 dz

Accept Credit Cards

At Your Business.

EXP Merchant

$6.00 dzSee Hat Page Pins Also 70

sold by the

Gigantic dozen! Selection

of Variety Goods

RC VARIETY $15.00 ............... dz

49

36 pcBiker Ring

$24.00 dz

Best Friend Necklace RAMSON’S

$39.00 unit

$24.00 dz/sets

See our Ad on Page 17

$7.00 Each

SOARING RC .............. 26

SPECIAL FEATURES

ASD SPECIAL . ..........13-15

FORUM WORKSHOP ....... 35

READER RESPONSE ........ 11

WHAT’S HOT .............. 12

TRADE SHOWS

ASD VEGAS SHOW ......... 34

VIDEOS & DVD’S

DVD BUNDLE .............. 50

WATCHES & CLOCKS

TIME WHOLESALERS ....... 61

WATCH DEALERS .......... 22

Advertise in

See Page 9

DROPSHIP TO PROFITS!

Tri- Color Necklace $18.00 dz

1000’s of Items

See our ad on page 57

WHOLESALERS:

Increase Your Sales

By Advertising Here!

631-754-5000

WIND SPINNERS

Sells Like

A Breeze!

DAKOTA STEEL

See Our Ad on Pg. 23

VISIT FORUM ON

THE INTERNET

View our latest books at

www.bizbooks.org

WE HAVE BUYERS

PG 102

Databases for ALL Industries

www.BuyersContacts.com


ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 MARCH 2019 | RETAILERS FORUM MAGAZINE


etailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

› Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

› Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

FULL MARKETING PROGRAM INCLUDED >>

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

Printed Magazine

• Your ad is featured in our

printed magazine circulated

to buyers across the USA.

Includes distribution at

industry’s top trade shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our

free iPhone and Android APP.

Imagine YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers

interested in your products

through a code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in

the industry’s leading search

engine: www.supplier411.com

• Saturation marketing coverage

on our new wholesale portal:

www.wholesalesources.com

TOP INDUSTRY

TRADE SHOWS 2019

JANUARY

Los Angeles Market Week

Minneapolis Gift Show

Philadelphia Gift & Variety Show

St. Louis Gift Show

FEBRUARY

California Marketplace

Charlotte Gift Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Seattle Gift Show

MARCH

ASD Marketweek Las Vegas Show

Minneapolis Gift Show

Norton’s Gift & Variety Show

APRIL

Hawaii Merchandise Expo

Portland Gift Show

Charlotte Gift Show

MAY

Off Price Show NY

JUNE

Charlotte Gift & Variety Show

Dallas Gift & Variety Show

LA Fashion Market

Minneapolis Gift Show

Norton’s Gift & Variety Show

JULY

ASD Market Week

California Marketplace

Oklahoma City Wholesale Show

Philadelphia Gift & Variety Show

AUGUST

Biloxi Wholesale Show

Fort Lauderdale Gift Show

Louisville Gift Show

Minneapolis Gift Show

Off Price Specialist Show

St. Louis Gift Show

SEPTEMBER

Asia America Wholesale Show

California Gift & Home Show

Charlotte Gift & Variety Show

Hawaii Gift Show

Norton’s Gift & Variety Show

OCTOBER

Las Vegas Souvenir & Gift Show

Minneapolis Gift & Variety Show

Additional Shows TBD

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

Norton’s Gift & Variety Show

Ocean City Gift Show

Smoky Mountain Variety

DECEMBER

Charlotte Gift & Variety

Grand Strand Gift & Variety Show

Our Large Holiday Issue Hits The Mails

Before Thanksgiving to Maximize

Advertisers Results!

* Show schedules are subject to change without notice.


FROM THE PUBLISHER

What a Crazy

ride we have been on with our small

businesses over the last year!

The holiday season wound up to be better than anyone expected and there’s still

great momentum in the

and it is up to each of us to

industry. Soon we will be

heading into milder weather

and it is projected that the

economy will continue to

expand.

AS small business owners

we are very dependent on the

economy being stable and

growing so that our sales will

continue to increase steadily.

Although the economy has been rollercoastering

the numbers all end up well for

us in the long game. But the up-and-down

requires all of us to keep prepared for

slow-downs when they occur.

NOTHING will be slow this month

though, with the anticipated ASD Market

Week mid-month in addition to several

other leading industry shows and events.

Here we can explore new merchandise,

meet new suppliers as well as energize

ourselves after a long winter.

MANY of our readers have taken

heed over the years of our suggestion

to expand their offerings online and

recent polling we have done shows that

almost 75% of our readers currently have,

or are developing online e-commerce

stores. This is an important step to your

businesses continuity. As we all know,

shoppers are using the internet to buy

>> ON-LINE SOURCING

make sure our stores are

represented. The great thing

about an online store is that

once it is set up and operable

you drastically reduce your

operating overhead and can

be competitive and run higher

margins.

BOTH retailers and

wholesalers benefit by

exposing their businesses to as many new

buyers as possible. In our same poll, over

90% of our wholesalers have an online

presence. So, retailers need to catch up.

It’s a great way to expand your client base.

THIS issue is dedicated to the hard

working folks who produce our industry’s

trade shows as well as the eager

attendees who breathe life into the

industry by making the shows part of

their buying programs. With strong shows

our retailers are able to source goods to

keep them competitive as well as partake

in education to help them increase their

business knowledge.

I’VE always been a big fan of trade shows

since the first show I did with the Fletcher

family (ASD 1981) at the old Sands and

Riviera ballrooms to the many shows we

participate in now. See you at the shows

this month!

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.RetailersForum.com

Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

37 Years

1981-2019

RETAILERS FORUM is published monthly at

$75/year USA, $125/year foreign.

Entire contents copyright ©2019 by

Forum Publishing. Publisher assumes no

responsibility for contents herein. First and

third class postage paid at Centerport, NY.

Bulk mail paid at NY, Brookfield, WI and

Hooksett, NH under private mail indicia via

publication mailing.


etailers

Reader Response

FREE PRODUCT INFORMATION FROM OUR ADVERTISERS

Have our advertisers contact you directly! Simply select the advertisements that

interest you and fax this form to 631-754-0630 or fill in on-line at www.Vendor411.com

APPAREL

❒ All Advertisers in APPAREL

❒ 01. 1 Stop Wholesale

❒ 13. Karma Circle

❒ 08. Selini NY

❒ 28. Style in Fashion

CREDIT CARD PROCESSING

❒ All Advertisers in CREDIT CARD PROCESSING

❒ 38. EXS Credit

❒ 68. NOAMB.com

FOOTWEAR

❒ All Advertisers in FOOTWEAR

❒ 37. 79 South China

GENERAL & VARIETY

❒ All Advertisers in GENERAL & VARIETY

❒ 48. Bargain Outlet

❒ 03. Direct Liquidations

❒ 04. Galaxy Flags

❒ 10. Inmar

❒ 07. Ramsons

HOME & HOUSE

❒ All Advertisers in HOME & HOUSE

❒ 23. Dakota Steel Art

❒ 05. SJT Enterprises

INCENSE

❒ All Advertisers in INCENSE

❒ 41. Mystical Moments

JEWELRY & ACCESSORIES

❒ All Advertisers in JEWELRY

❒ 06. Kaash

❒ 02. Luv Nellie Jewelry

WESTERN ACCESSORIES

❒ All Advertisers in WESTERN ACCESSORIES

❒ 33. JR Palacios

For Quick Response:

Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721

Your Name _____________________________________________ Type of Business ____________________________________

Company Name _____________________________________________________________________________________________

Address ____________________________________________________________________________________________________

City ____________________________________________________State _____________________ Zip ______________________

E-Mail: _________________________________________________Tel _______________________ Fax ______________________


For more information, contact:

www.BundJewelry.com

3 CT. Round with Bail

Simulated Diamond

Diamond Veneer

Solitaire Sterling Silver

Pendant

$

86 00

For more information, contact:

www.ThousandsOfSigns.com

1-800-326-7419

SJT Enterprises

SIMULATED GEMS = REAL SALES

THERE is an amazing new process in the processing of cubic zirconia that

has taken simulated diamonds to an entirely new level. And, lucky for us, one

of our advertisers Bund Jewelry, sells beautiful pieces created with this new

process.

QUICKLY catching on with celebrities, the new process which treats cz with a

veneer of carbon diamond particles to create a flawless “G” color creates the

most beautiful and almost non detectable simulated diamonds on the market

today.

BUND has put together an informative website to describe the process and

also has included some of their top selling pieces hat will quickly sell out at

your store or online.

THIS month’s Hot special is the 3 CT round simulated diamond veneer

solitaire sterling silver pendant for just $86.00. The company has beautiful

selections for both your male and female clients.

WILDLY POPULAR PET ARTWORK

THE world reknown artist Dean Russo is being featured by SJT Enterprises in

what has to be one of the hottest and most beautiful pet products ever offered

in the marketplace!

YOU may have seen some of these designs on tee shirts and other items

and thanks to SJT, who makes ALL of their items in the USA - these popular

designs are now available on wood plaques.

IF you’ve been to any trade show recently you’ve seen the lines at the SJT

booth, including this month at ASD (booth SL-1204). You can buy these beautiful

plaques online at just $4.75 each and get a free display when you buy a set of

32 styles (4 ea) at just $608. And the company will ship free when you mention

Forum!”

THESE are great decorative home items that will fly off your shelves or from

your online store. Buy with confidence.

For more information, contact:

www.CartoonConcepts.com

I9 Smart

Bracelet

Heart Rate

Blood Pressure

Waterproof

Sport

$

9.77

Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654

Page 12 MARCH 2019 | RETAILERS FORUM MAGAZINE

BUY FROM DIRECT FROM FACTORY

THE world has become much more accessible these days and even with

overseas tariffs/tensions, retailers in the USA still do quite well when they can

purchase certain items directly from factories in Asia and overseas.

CARTOON Concepts is a long established company known for offering the

hottest selling new trendy items at the best prices. They make buying easy with

online ordering and free shipping of all orders. The company has new goods

daily and while transit can take 3-6 weeks you get the best deals on the best

goods.

HOT item this month is the I9 smart bracelet to show heart rate and blood

pressure for just $9.77! All quantities supported.


BRINGS

BUYERS & SELLERS TOGETHER UNDER ONE ROOF AT LVCC

The leading wholesaler and supplier brands

will come together at ASD Marketweek,

March 17th to March 20th in a distinct trade show

experience for thousands of exhibitors in the style

and beauty, jewelry, gift, toy, and value categories.

The ASD shows provide a unique environment

where buyers and sellers come together to do

business. By having the entire show under one roof

at the Convention Center it makes it convenient

for attending buyers to cover more exhibits and

spend more time with the exhibitors to make their

purchases. The show continues to evolve and

improve by separating product categories such as

gift, toy, fashion and general merchandise making

it easier than ever for buyers to pinpoint specific

areas to see the products they are interested in.

In addition, the show will offer seminars on topics of

interest to the current retail environment including

social media, search engine strategies, e-commerce

and global sales strategies. All seminars will take

place on site at the Las Vegas Convention Center.

For over 58 years, ASD Marketweek has been serving

the unique community of buyers and sellers in the

wholesale and mass retail arenas. The show will

take place from March 17th to March 20th at the

Las Vegas Convention Center and is expected to

draw nearly 45,000 attendees including large chain

retail stores, independent retailers, online retailers,

distributors, boutique franchisers, mall carts and

kiosks. The show offers the most comprehensive

selection of general merchandise under one roof

in the country.

Forum Publishing Company, who recently celebrated their 37 th Anniversary in May, has been a proud Media Partner

of the ASD Marketweek since 1981. We welcome all exhibitors and attendees to visit our booths at the show.

RETAILERS FORUM MAGAZINE | MARCH 2019 Page 13


ASD MARKETWEEK SHOWCASE

WIND SPINNERS WHOLESALE

YOUR #1 FOOTWEAR SOURCE

Wholesalers • Importers • Exporters

79 SOUTH CHINA IMPORTS

Men’s ~ Women’s ~ Children’s

1-800-235-0020 • www.SouthChinaImport.com

Exclusive Solar Light Designs

Exclusive Solar Light Designs

Solar Solar Light Light included included

Proudly Made in USA!

Wind Spinners are selling

Hang DAKOTA in STEEL ART

Hang some in your booth

Easy Easy Money & Pays for booth+

MONEY

MONEY

BE THE FIRST

AT YOUR SHOW

TO SELL OUR

RUSTPROOF

WIND SPINNERS!

We Dropship ~ Next Day Shipping

1-701-242-7747 • www.DakotaSteelArt.com

BOOTH: C-3824 ASD SHOW

BEAUTIFUL FAST SELLING APPAREL COLLECTION

Largest Assortments

at Great Prices!

KARMA CIRCLE

1-831-747-1717 • www.KarmaCircleUSA.com

circle

USA

“Making a difference”

circle

USA

Join the Vendors Switc

- America’s

Join the

Best

Vendo

Sell

- Proudly - America’s Made in theB

- Proudly Ma

STAINLESS Order STEEL Now! WIND SPINNERS

STAINLESS

START SELLING

STEEL WIND

TODAY!

SPINNERS

60

BEST SELECTION OF ASSORTED MERCHANDISE AT THE LOWEST PRICES!

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START www.dakotasteelart.com

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BARGAIN OUTLET WHOLESALE

Ph: 701-242-7747 * Fax 701-242-0177

Ph:

Email:

701-242-7747 If info@dakotasteelart.com

It’s Hot...We * Fax Have 701-242-0177 It!

1-217-822-6230 Email:

405 County

info@dakotasteelart.com

• www.WholesaleCentral.com/thebar0001

Road 25 Mantador, ND 58058

*You 405 County pick your Road 25 spinners Mantador, from ND stock 58058items

(limited to in-stock items)

*You pick your spinners from stock items

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“Making a difference”

125 OCEAN VIEW BLVD. SUITE # 114, PACIFIC GROVE, CA 93950 | PH # 831-747-1717, 831-915-7567

FAX # 831-747-1780 | Email: karmacircleusa@gmail.com | www.karmacircleusa.com

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INMAR LIQUIDATION

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Page 14 MARCH 2019 | RETAILERS FORUM MAGAZINE


l Sign

each

00 dz

00 dz

ASD MARKETWEEK SHOWCASE

AMERICA’S LARGEST VARIETY MERCHANDISE WHOLESALER!

Metal Plates

$27.00 dz

1000’s of Fast Selling Items for

Retailers ~ Online Sellers ~ Flea Marketers

$6.00 dz

RAMSON’S IMPORTS,

Hat

INC

Pins Also

$4.00 each

sold (614) by the 846-4447

RAMSON’S 1-614-846-4447 IMPORTS,INC.

• www.RIOhio.com FAX: (614) 846-4809

5159 Sinclair Road ,Columbus ,OH 43229

dozen!

8” x 12” Parking Sign $18.00 dz

8” x 12” Metal Signs

$39.00 dz

3’x 5’ Flags $2.50 Each

Min.100 pcs

Leather Bracelet $18.00 dz

$36.00 ut/72pcs

$15.00 dz

www.RIOhio.com Email:info@RIOhio.com

THE SOURCE FOR WHOLESALE LIQUIDATIONS

Walmart • Amazon • Target • Lowes Loads

DIRECT LIQUIDATION

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$4.50 Each

Metal Signs

.00 Each

.00 Each

kles

z

$15.00 3’x5’Embroidered dz Flags $14.00 Each Garden Flags

$24.00 dz

View our 148 page Catalog online !

www.RIOhio.com $24.00 dz/sets

$150.00

WindSocks

48.00 dz $48.00 dz

Best Friend Necklace

BOOTH: SU-1167 Min.Order ASD SHOW

$42.00 dz

YOU’VE NEVER SEEN DOG ART LIKE THIS!

Belt Buckles $18.00 dz

Made in $36.00 USA dz Decorative Wood Plaques

Hat Pins $6.00 Featuring dz Artwork

$18.00 dzof Dean Russo!

Amazing $9.00 dz $4.75 ea. ~ FREE Displays!

5” Patches $36.00 dz

$4.75 each

SJT ENTERPRISES, INC

1ut/5 dz Mood Rings $33.00 unit

$39.00 dz

Tri- Color Necklace $18.00 dz

1-800-326-7419 • www.ThousandsOfSigns.com

$36.00 dz

Tri-Fold

$5.00 Each

Leather Wallets $5.50 each

Metal Sign

$48.00 dz

3pc Magnet $15.50 Each

$5.25 Each

36 pcBiker Ring

$39.00 unit

Metal Plates

$27.00 dz

8” x 12” Metal Signs

$39.00 dz

Metal Sign

12”X18” $5.75 Each

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New Styles in Dashiki Print for Men & Women

Imported from Thailand & India

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$36.00 ut/72pcs

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$15.00 dz

$36.00 ut 72 pcs

$21.00 dz

Magnets 3”x8” $18.00 dz

$30.00 dz

8” x 12” Parking Sign $18.00 dz

$4.00 each

$6.00 dz

Hat Pins Also

sold by the

dozen!

Leather Bracelet $18.00 dz

Garden Flags

$48.00 dz

12”x18” Metal Signs

BOOTH: SL-1204 $5.50 Each

ASD SHOW

$15.00 dz

$24.00 dz

Belt Buckles

$7.00 Each

WHOLESALE

$24.00 dz $42.00 FASHION dz ACCESSORIES

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Metal Signs

$5.50 Each

3’x5’Embroidered Flags

$14.00 Each

Playing Cards

$18.00 dz

$21.00 dz

Patches $18.00 dz

12” Metal Signs

$5.00 Each

Belt Buckles

$36.00 dz

1ut/5 dz Mood Rings $33.00 unit

Best Friend Necklace

$24.00 dz/sets

36 pcBiker Ring

$39.00 unit

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Also have Wristbands, Windsocks, Patches, Caps & More!

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Tri- Color Necklace $18.00 dz

GREAT SPECIALS & CLOSEOUTS ONLINE!

SELINI NY

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RETAILERS FORUM MAGAZINE | MARCH 2019 Page 15


STYLE IN FASHION INC.

WEST-SIDE DESIGNS

321 Olympic Blvd. Los Angeles, CA 90015 or 930 Santee St #3 • Los Angeles, CA 90015

Tel: (213) 624-9728 - (213) 488-1896

We Carry Winter

Sweaters & Jackets

at Moderate

Prices

MANY STYLES AVAILABLE IN

DASHIKI PRINT

for Men & Women

Imported from

Thailand & India

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Solid Acid Wash, Printed Dresses,

Baby Doll Dresses, Blouses,

Skirt Sets, Pant Sets, Skirts, Sundresses,

Umbrella Dresses in Rayon & Cotton

Fabric. We also carry Magic Wrap,

Sarongs, Handkerchief Dresses, Pancho

Tops - all in Regular and Plus Size.

We also carry

Belly Dance & Zumba

outfits in lots of different styles.

Fax: (213) 624-2115 - (213) 488-3398

email: Andy@StyleInFashion.com

View Our Catalog Online or Call for Catalog

SAMPLE

PACKAGE

$300

Quantity

Discounts

Available

www.StyleinFashion.com

Want More Info? Circle #28 on page 11 • www.Vendor411.com

The

BARGAIN OUTLET WHOLESALE

Large Selection @ Low Prices

COWBOY

HATS

JEWELRY

SELECT CAP GUNS

BUY 4...GET 1 FREE

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Novelties

Jokes

Knives

Hats

Sunglasses

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Light Ups

Inflatables

Jewelry

&

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GIFT-WARE

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Bargainoutletwholesale@gmail.com

608 S. 2nd St. • Marshal, IL 62441

(217) 822-6230

EST.

1983

Want More Info? Circle #48 on page 11 • www.Vendor411.com

( If you are looking for cheap Chinese jewelry this is not for you )

Want More Info? Circle #02 on page 11 • www.Vendor411.com

Page 16 MARCH 2019 | RETAILERS FORUM MAGAZINE


See Us At

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Want More Info? Circle #07 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | MARCH 2019 Page 17


Vivaldo 35 x 10W

Ceiling Light

w/GoldPlated Finish

and Clear

Crystal Spheres

RETAIL: $8,055.00

Blowout Price

$

906 67

Rush

WHOLESALE

GIFT & HOME WHOLESALERS

Charlotte Collection Wall Lamp

RETAIL:

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Price

E30.5” Lt: 5 Antique

Bronze Finish

(Royal Cut

Crystals)

$

255 00 W: 33.5” H: 43.5”

HUGE PROFITS

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RETAIL: $4,257.30

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Eglo Lighting 89572A

1-light Maronello wall in

Aluminum finish

RETAIL: $445.00

Blowout Price

$

23 33

Progress One-Light Flex Track System

in Brushed

Nickel Finish

with white

glass with

black pencil

wrap glass.

RETAIL:

$245.40

Blowout Price

$

34 50

Tressi Pendant

in Glossy White & Orange

RETAIL: $333.00

Blowout Price

$

23 33

Page 18

For

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MARCH 2019 | RETAILERS FORUM MAGAZINE

Best Prices

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Since 1976

— Wholesale —

Artesanal Jewelry

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Passion

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Turquoise

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Retail $148.15

CLOSEOUT:

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CLOSEOUT: $25.69

CLOSEOUT:

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Huge Rich Brown Quartz

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Retail $395.95

One of the kind

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Ocean Jasper

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CLOSEOUT:

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OPEN A WHOLESALE ACCOUNT ON OUR SITE FOR ADDITIONAL 25% TO 40% DISCOUNTS!

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Want More Info? Circle #8 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | MARCH 2019 Page 19


BUY DIRECT FROM FACTORY!

1000's OF WHOLESALE ITEMS FOR YOUR STORE OR FLEA MARKET BOOTH

AUTO • HOME • ELECTRONICS • SPORTS • TOYS • APPAREL • SHOES • HEALTH & BEAUTY

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6.96

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units

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Page 20

MARCH 2019 | RETAILERS FORUM MAGAZINE


Want More Info? Circle #15 on RETAILERS page 11 • www.Vendor411.com

FORUM MAGAZINE | MARCH 2019 Page 21


Wholesale Coffee

• PODS • K-CUPS • WHOLE BEAN & GROUND • TEA • SPORTS MIXES • EQUIPMENT • PARTS & ACCESSORIES

Sell To Cafés, Offices, Consumers

BIG

PROFITS

MEDIUM/DARK ROAST

SAMPLE

OUR K-CUPS

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4

99 8-PACK

BIG

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Cartier

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IWC

TISSOT

CARSON

SALE PRICE:

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475 00

Retails for over

$

1,050.00

TAG HEUER LINK

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2,995 00

Retails for over

$

6,500.00

www.Watchdealers.net

Page 22 MARCH 2019 | RETAILERS FORUM MAGAZINE

MONTBLANC

PROFILE

ELEGANCE

SALE PRICE:

$

450 00

Retails for over

$

1,980.00

MICHELE SEREIN

SALE PRICE:

$

1,095 00

Retails for over

$

3,195.00

MONTBLANC

TIMEWALKER

SALE PRICE:

$

1,595 00

Retails for over

$

3,895.00

BREITLING

MONTBRILLANT

SALE PRICE:

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4,275 00

Retails for over

$

8,6200.00


Dakota Steel Art

Lifetime Rustproof Warranty

“Enjoy The Wind”

Exclusive Solar Light Designs

Solar Light included

MAKE MORE

MONEY

Wind Spinners are selling

Hang some in your booth

Easy Money & Pays for booth+

BE THE FIRST

AT YOUR SHOW

TO SELL OUR

RUSTPROOF

WIND SPINNERS!

Drop Shipping Available!

- Low inventory needed

- No extra cost

NEXT DAY SHIPPING

STAINLESS STEEL WIND SPINNERS

START SELLING TODAY!

www.dakotasteelart.com

Ph: 701-242-7747 * Fax 701-242-0177

Email: info@dakotasteelart.com

405 County Road 25 Mantador, ND 58058

*You pick your spinners from stock items

(limited to in-stock items)

Join the Vendors Switching to DSA

- America’s Best Selling Wind Spinners

- Proudly Made in the U.S.A.

60 Dog Breeds!

Try them, you

will LOVE them!

Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | MARCH 2019 Page 23


JEWELCLEARANCE.COM

Y O U R FINE JEWELRY WHOLESALER

Our Price

$

599

SWAROVSKI

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down 1/2 inch with

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Retails $79.95

Closeout

$

9 95

RINGS

CHAINS

CHARMS

STONES

Dealers...

Click on our

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COLORLESS 1/4 CT

DIAMOND EARRINGS

Retail $799.00

Your Price:

1/4 CT CLASSIC DIAMOND TENNIS

BRACELET IN PLATINUM OVERLAY

Retail $99.99

Our Price

$

49 95

J E W E LCLEARANCE.COM

Hotcig Kubi Pod

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— Since 2007 —

$

99

VAPING MEANS MONEY!

Buy from one of the largest Vape Device

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OUMIER WASP

Nano Mech Squonk Kit

$

88 00

$

19 90 — WE DROPSHIP —

Aspire

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Hollowed-out

Sleeve

$

2 00

$

2 00

Kangertech CEX eGo CC

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NEW WHOLESALE ACCOUNTS WELCOME

www.HeavenlyWholesale.com

Page 24 MARCH 2019 | RETAILERS FORUM MAGAZINE

WISMEC INDE DUO

RDA ATOMIIZER

$

5 00


SPECIAL CLEARANCE

ON All CELL ACCESSORIES!

Limited Inventory ALL at Blowout Prices

SAMSUNG GALAXY S5 GEM SHIELD

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1.99 Full selection of Galaxy Cases

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$

3.99

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LCD DISPLAY AND FLASHLIGHT, GOLD

$

12.99

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PROTECTOR, CLEAR

$

3.99 All Apple Models!

APPLE IPHONE

8 DUAL LAYER

COVER,

BLUE SILVER

$

8.99

Other Apple

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LG PHOENIX 2

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$

7.99

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$

17.99

PREMIUM UPLUS UX-10

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12.99

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RETAILERS FORUM MAGAZINE | MARCH 2019 Page 25


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$

56.13

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CLEARANCE ITEMS

2015 New 2.5CH

Infrared Mini

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$

8.21

FT008 27mhz

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Boat

$

17.24

WeiLi WL V911 2.4GHz 4CH

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$

12.27

$

17.24

Bo Ming Toys M15 2.4G 4CH 6 Axis Gyro RC

Quadcopter Helicopter 360 Degree Rollover

Headless Mode One

Cartoon RC Police Car With Music And

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$

5.57

www.SoaringRC.com • Everything FUN!

Page 26 MARCH 2019 | RETAILERS FORUM MAGAZINE


NYC’S BEST BLING!

CHAINS • PENDANTS • BRACELETS • WATCHES

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Clientele

30 YEARS OF CUSTOMER SATISFACTION • HIGHEST QUALITY • BEST PRICES

www.BlingWholesaler.com

RETAILERS FORUM MAGAZINE | MARCH 2019 Page 27


See Us At

ASD SHOW

Booth #: C-4500

with

2019

circle

USA

“Making a difference”

LARGE ASSORTMENT

GREAT PRICES

GREAT PROFITS!

125 OCEAN VIEW BLVD. SUITE # 114, PACIFIC GROVE, CA 93950 | PH # 831-747-1717, 831-915-7567

FAX # 831-747-1780 | Email: karmacircleusa@gmail.com | www.karmacircleusa.com

Want More Info? Circle #13 on page 11 • www.Vendor411.com

SMALL BUSINESS LOANS

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Page 28 MARCH 2019 | RETAILERS FORUM MAGAZINE

Banks denying your business loans

because of poor credit?

WE CAN HELP!

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Discover why Diamond Veneer puts to shame the common CZ for it’s genuine Diamond Feel and Look! Why Buy Diamonds?

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RETAILERS FORUM MAGAZINE | MARCH 2019 Page 29


$

18 99

Jakcom R3F Smart Ring

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Mobile Phone Android

Smartphone

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$

29 95

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Elephone REXSO

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for Retailers and On-Line Sellers

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BIG RETURNS!

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56 99

E-3LUE K727 Mechanical Gaming Keyboard

Page 30 MARCH 2019 | RETAILERS FORUM MAGAZINE

Wsken Type

C Metal

Data Cable

Action Camera $ $

22 99

69 95

$

179 95

Original ZTE Nubia

Z17 Lite 5.5 Inch

Smartphone

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Sport Earbuds, LED lights Richer

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$

149 95

HOMMINI Smart Feeder for Dog

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Page 34 MARCH 2019 | RETAILERS FORUM MAGAZINE


forumworkshop

MARKETING SECRETS

Making Your Name Knowing with Self-Marketing

FORUM WORKSHOP

MARKETING SECRETS

Making Your Name Known with Self-Marketing

IF AT FIRST YOU DON’T SUCCEED,

TRY A GIMMICK

Continued from last issue ...

When In Doubt, Send Money

per hour, to take time to fill out a survey you

mailed them just doesn’t work. Unless you try

a gimmick.

Ron Seaver was a restaurant manager with one

goal in life: to work for the San Diego Padres

baseball team. Getting a job in baseball is like

being discovered in Hollywood. Too many

hopefuls chasing too few jobs.

Hearing that the best chance to get in was

through ticket sales, Seaver sent his resume to

the appropriate team executive. His application

stacked up with the many others received that

day and every other day of the year. Seaver received

the standard rejection letter. He decided

to try the creative approach.

Seaver attached a check for $50 to the rejection

letter and sent it back to the executive with this

note: “I’d pay anything to work for the San

Diego Padres. May I have an appointment to

talk about it?”

Seaver got the appointment, his check back,

and a trial job in the ticket office. From there he

progressed to a full-time ticket sales position

with the team. Later he became director of promotions

for the Padres, working with giveaway

item sponsors to lure more fans to the ballpark.

Some survey companies are attaching 2-dollar

bills to each survey they mail to doctors. It’s

human nature to pocket the 2-dollar bill. And

if the questionnaire is not too long, the doctors

evidently feel obligated to complete the survey

and return it in its postage-paid return envelope.

This concept works with even less money. An

executive fitness firm asked San Diego’s top

150 presidents and CEOs to complete a survey

in return for a quarter. Here’s how it worked.

Renaissance Executive Fitness charges 50 dollars

an hour to help companies get their valuable

yet unhealthy executives in shape.

Personal fitness trainers work individually

with the flabby execs 3 times a week to get

them on the road to fitness. Being exclusive is

an important part of the Renaissance marketing

strategy, and it shuns advertising in favor of

publicity.

To generate publicity, a 6-question survey was

devised that would take busy presidents less

than half a minute to complete. The objectives

were to get their opinions on whether having

healthy employees improved productivity and

lowered absenteeism and to find out if their

companies sponsored fitness programs.

Money also is used on more of a mass marketing

scale to reach doctors. Finding out what

your customers want is a smart business move.

But what if your customers are doctors? Asking

RETAILERS FORUM MAGAZINE | MARCH 2019 Page 35

busy doctors, who can make as much as $1,000

continued...


Boosting awareness of Renaissance Executive

Fitness with the presidents and chief executive

officers of San Diego’s 150 largest companies

was a side benefit of the survey. Making a good

impression was critical, so a newly minted

quarter was glued to the following letter.

Would you please take 25 seconds to send us

this survey?

Dear Chief Executive:

Your opinion is very important to us. We are

seeking the opinions of San Diego’s presidents

and CEOs about health and fitness in the workplace.

The survey will take 25 seconds to complete.

Why is a quarter attached to this letter? If you

were paid 1 cent for every second of the year,

your annual salary would be $315,360. We hope

this is fair compensation.

forumworkshop

FORUM WORKSHOP

Please return the survey in the enclosed

postage-paid envelope. Thank you for your

help.

Sincerely,

Nicki Holstag

President

A surprisingly

high 67% of

the top execs

completed the survey. The results made excellent

material for a piece of publicity-generating

research called “The Renaissance Executive Fitness

Report.” About 75% reported that fitness

improved performance, but only 25% funded

any such programs. “San Diego CEOs favor fitness

but are unwilling to fund it” read the

headlines in the local newspapers and business

journals.

continued...

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The report, filled with analysis from the Renaissance

president, also resulted in a local TV

feature and a large feature story in the top fitness

trade journal. Speaking invitations soon

followed.

Using quarters also paid off for the Vagabond

Inns motel chain. Getting the attention of travel

agents and the media was always a challenge

for Vagabond. In honor of their silver 25th anniversary,

the chain sent out letters with pure

silver quarters from their founding year of

1958. Purchased at a coin dealer for less than a

dollar apiece, these reminders

of the days

when Ike was President

and Elvis was

King were cost-effective

attention grabbers.

forumworkshop

FORUM WORKSHOP

Postcards From The Edge

Some of the most creative approaches to finding

a job come from advertising copywriters.

It’s a little wonder, since their line of work demands

coming up with new twists on familiar

ideas.

A copywriter decided to leave New York behind

and drive to San Francisco to find work.

He compiled a list of potential employers and

along the way would drop each of them a postcard.

He did it from places such as Cool, California,

and Yale, Washington. Not only did he

find a job, he later turned his postcard odyssey

into a successful campaign to promote the Beef

Council.

continued...

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forumworkshop

FORUM WORKSHOP

Another copywriter tried another postcard approach

to a West Coast job, but he never left

Toledo, Ohio. Instead he combed the thrift

shops and antique stores for 75-year-old unused

postcards of yesteryear Toledo. These fullcolor

illustrations of a bygone era made this job

searcher stand out.

When a 3rd copywriter decided to make the

move from Las Vegas to Southern California,

he went beyond the postcard. All the way to the

milk carton. He produced a completely realistic

half-gallon milk carton. On the side was the

headline, “Have you seen this man?” His name,

photo, and vital statistics were listed along with

a phone number to call if one would like to see

him. It quickly got him the appointments he desired.

After seeing what he could do, he got a

job with a successful Orange County firm.

Always a Timely Gimmick

Time also opened the door for a West Coast

trust division of an aggressive bank. The trust

division, which specialized in managing selfdirected

investment portfolios for physicians,

had tried unsuccessfully for years to make a

presentation to a large specialty medical group.

But a timely gimmick changed that.

Research revealed that a committee

of about a dozen doctors

made the investment

decisions for the group. An old

fashioned chrome stopwatch,

valued at about 75 dollars, was

gift wrapped for each doctor.

continued...

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Page 40 MARCH 2019 | RETAILERS FORUM MAGAZINE


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forumworkshop

FORUM WORKSHOP

A former policeman turned private detective

was hired to obtain the home addresses of the

doctors, which he did with ease at a charge of

less than a hundred dollars.

Each gift was sent to the doctor’s home, where

it wouldn’t get screened by an office manager.

With the gift came a note from the trust division

president asking for the appointment. Stating

that he understood how valuable the doctor’s

time was, his presentation would take less than

5 minutes. “Please time me with the stopwatch,”

he asked. The president’s note explained

he would only stay longer if invited by

the investment committee to say more. After

years of trying the conventional route, the gimmick

paid off and he was granted the appointment.

When Is a Resume Not a Resume?

New twists on familiar ideas

make the best gimmicks. Take

the resume, for instance. Many

books have been written on

how to write a good resume.

Other books will tell you that a

resume won’t get you a job. It’s

just a necessary step.

Kimberly Kasitz wanted a job in public relations

and used an innovative resume to get it.

As a recent college grad, her lack of experience

would put her at a disadvantage when compared

to other candidates. Kasitz decided the

standard resume was not the way to go.

continued...

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forumworkshop

FORUM WORKSHOP

Writing news releases is the main task of someone

newly hired in the field of public relations.

So to prove that she could do it, and to position

herself apart from the pack, Kasitz produced a

resume in the form of a news release. The approach

earned her interviews all over town.

Not only did she get an immediate job, the resume

helped her build an industry network

that has helped with steps up the career ladder.

A Grab Bag of Gimmicks

Do you have a favorite gimmick story that you

would like to share? Maybe this article will inspire

you to try something

out of the ordinary. To help

you be more creative, here is

a grab bag of gimmick ideas.

1. When graphic artist Jeri Deneen went on vacation

one year, she sent a deflated beachball to

existing and potential client with a note reading,

“I’m off to the seashore for 2 weeks, but

when I return I’ll be ready to get the ball rolling

again to meet your needs.” The free giveaway

not only kept her clients informed, but showed

off her talent to those who had not yet engaged

her services.

2. A sales rep from a small print shop showed

her gratitude to a client who passed a big job

her way by bringing in note sheets in personalized,

smoked Plexiglass holders for each member

of the client’s staff. She dropped off the gifts

early one morning without fanfare so that they

would be waiting when employees arrived.

The gifts were inexpensive for the printer but

carried a lot of weight with the client.

continued...

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forumworkshop

FORUM WORKSHOP

3. When a computer salesperson learned that

her customer was dissatisfied with an improper

installation of new equipment, she made a visit

to personally learn about the problem. She

brought along the repair technician and a box

of ice cream bars for the annoyed staff. The

goodwill gesture helped to thaw relations – as

did the fact that the salesperson didn’t leave

until the installation was correct.

4. The holidays are a time

when everyone gives gifts, so

it’s important to make yours

stand out from the crowd.

One holiday season, Diane’s

company, the Gage Group,

sent tire gauges to its clients

with a tag reading, “Have an

engaging holiday season and

start the New Year on a roll.” The turn-ofphrase

captured lots of praise from clients who

noted the agency’s ingenuity – reinforcing that

they were the creative team of choice.

5. If you want your message to stand out

among the heap of junk mail, try an unorthodox

format. When the principal of another

agency merged her company with Diane’s, the

agency sent out a colorful Chinese take-out box

with a fortune cookie inside. The outside note

read, “It’s our great fortune to announce that

Betsey Eisele of Public Relations Prescriptions

has joined the Gage Group.” The fortune inside

offered this note: “Sweet success and fortune

are yours with public relations, marketing, and

advertising from the Gage Group.” The Gage

Group’s phone number was included.

continued...

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forumworkshop

FORUM WORKSHOP

6. Henry even believes in using unorthodox

birth announcements to promote the business.

He prepared a blueprint to announce the arrival

of his nephew, Jace Swank. It also helped

promote Henry’s brother-in-law’s company,

Hearn and Swank Construction. Clients, referral

sources, and subcontractors were reminded

of the firm when they received the blueprints

of this latest completed project. But even more

successful was Henry’s announcement for the

arrival of his own first child. His parody of a

horse racing program (Henry’s family has been

in horse racing for 5 generations) received coverage

in the Los Angeles Times and Sports Illustrated

magazine. Here is what Sports Illustrated

reported. (The following is reprinted courtesy

of Sports Illustrated from the September 19,

1983, issue. Copyright 1983, Time, Inc. All

rights reserved. Scorecard by Alexander Wolff.)

SHE MISSED THE CALL

To herald the birth of their

daughter Karla Lee, Henry

DeVries, a San Diego public

relations man, and his

wife, Vikki, sent out announcements

with a horse

racing theme. Karla was

identified as the entry of

“DeVries Stables,” the

“post time” was given as

12:15am on August 10, and

Mom & Dad were referred to as jockey and

trainer, respectively. All very cute, but also

rather puzzling to a friend of Karla’s paternal

grandmother. After receiving the announcement,

she called to express surprise that Henry

& Vikki had bought a racehorse. continued...

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forumworkshop

FORUM WORKSHOP

For Immediate Release

Ambitious Grad Sets Sights

on Roni Hicks & Associates

San Diego, Ca. – Kimberly Kasitz, a recent

graduate of the Univ. of Ca. at San Diego, has

announced plans to seek employment with

Roni Hicks & Assoc. Referred to the prestigious

San Diego Agency by Mr. Jim Benedict, Ms. Kasitz

is interested in acquiring an entry-level position

in the field of public relations.

At a time when MBA graduates are being criticized

for their narrow visions and lack of creativity,

a broad liberal arts educations,

supported by B.A. in Political Science, has provided

Ms. Kasitz with the basic

analytical/problem solving skills required to

succeed in today’s business world.

With a minor in writing, extensive editing experience,

and a courteous yet tactful manner in

dealing with the public, she has demonstrated

excellent written and oral communication

skills. In addition, she is highly motivated and

has developed outstanding organizational efficiency

skills through her administrative work

experience and participation in student organizations.

While lacking “hands on” experience in the

competitive public relations industry, she is

prepared to support her contentions with numerous

references, letters of recommendation,

and an impressive portfolio of written work. As

Ms. Kasitz remarked, she strongly believes that

she can fulfill the high standards required by

an agency such as Roni Hicks & Associates.

continued...

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RETAILERS FORUM MAGAZINE | MARCH 2019 Page 51


FORUM WORKSHOP

forumworkshop

TOP SELF-MARKETING SECRETS

5 Ways to Make Gimmicks Work

1. Ploys can only capture attention. Once you

have that attention, it’s up to you to deliver.

2. Once you have someone’s attention, ask for

the order. Say in no uncertain terms what you

want him or her to do for you.

3. Don’t rule out money as a gimmick. When

people receive money, they feel obligated to

help.

4. Clever communications

to introduce yourself

will go a long way.

Not only do they make

your name known immediately,

prospects will

remember you in years

to come.

Guerrilla Advertising

Tricks & Tactics

HOW TO OUTSMART THEM WHEN

YOU CAN’T OUTSPEND THEM

Guerrilla advertising, like guerrilla warfare, is

the strategy to use when you are hopelessly

outnumbered. And when it comes to advertising

dollars, all professional service businesses

are outnumbered.

Guerrilla warfare is fighting by other than ordinary

means in areas occupied by the enemy.

Large-scale guerrilla tactics, invented by such

American Revolutionary War leaders as Francis

Morton, the “Swamp Fox” of South Carolina,

were used to harass the British.

continued...

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Page 52 MARCH 2019 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MARCH 2019 Page 53


forumworkshop

FORUM WORKSHOP

Spanish for little war, the term “guerrilla” was

coined during the Peninsular War of 1808–1814

when Napolean could not conquer the Spanish

partisans. The underground,

or resistance, of World War II

was actually a well-organized

guerrilla campaign

credited with playing a

major role in the defeat of the

Nazi occupation of Europe.

Guerrilla advertising means not playing by the

rules of traditional advertising. The saturation

advertising practiced by the McDonalds, IBMs,

Coca-Colas, and Budweisers of the world is

what we mean by traditional advertising. They

have the big ad budgets that allow them to repeat

their messages over and over and over

again.

Consider all of the advertisements that you

read, see, and hear in one day. From the time

your clock radio wakes you up in the morning

until you fall asleep watching the late news on

television at night, the average American is

bombarded with more than 1,500 ad messages.

For the professional service that wishes to advertise,

the enemy is not your competition, but

the sheer volume of advertising that exists.

Previous articles have discussed how to make

your name known through publicity. While

free publicity doesn’t exist –

you either pay a consultant,

an employee, or take time

yourself to get the placements

– in most instances, publicity

is less expensive than paid

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RETAILERS FORUM MAGAZINE | MARCH 2019 Page 55


FORUM WORKSHOP

forumworkshop

The Guerrilla Attitude

The first step is to accept your fate. So what if

your private practice doesn’t have the firepower

of General Electric or General Foods?

Saturation advertising isn’t the answer. Because

you know your niche, you can use a sharpshooter

approach.

A magazine ad promoting Westwood One

Companies, an umbrella group of 3 radio networks,

says it all for us. The photo is the rearview

of a red overall-clad 3-year-old boy

standing over a bathroom toilet. The headline

reads: “The success of target advertising, like

so many things in life, is ultimately a matter of

aim.”

Remember, you control where

the ads appear. Zealously seek

out those media that carry the

highest concentrations of your

target audience. For the most

part, mass media like television,

radio, and daily newspapers

will not be the way to go

because you pay too much to

reach people who don’t matter.

If you have a service for which Yellow Pages

and classified ads are appropriate, this is where

the bulk of your advertising dollars should go.

Everybody watches television, reads magazines,

and listens to the radio. But the only people

who read Yellow Pages and classifieds are

those people who want to buy now.

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RETAILERS FORUM MAGAZINE | MARCH 2019 Page 59


FORUM WORKSHOP

forumworkshop

You must make these ads

convey that you are the

best. This is where you

should invest in the biggest

size you can afford. Many

prospects will make their

sole judgment about how

good you are by the size of

your ad. For lots of good information

on this subject,

we recommend Jay Conrad Levinson’s book,

Guerrilla Marketing: Secrets for Making Big

Profits from Your Small Business.

Levinson is a former creative director with one

of the world’s largest and oldest advertising

agencies, J. Walter Thompson. Which brings us

to another guerrilla tactic. Who says you can’t

afford the same talent as the big guns? In every

Page 60 MARCH 2019 | RETAILERS FORUM MAGAZINE

city there are talented freelance advertising

copywriters and graphic artists who once

worked for big agencies. Here’s how to find

these people. Look up advertising agencies in

the Yellow Pages. Call up a couple and ask to

speak to the creative director. Tell him or her

that you are looking for the names of the best

freelance writers and artists in town.

By all means invest in professionals who ca do

the job right. Advertising, like surgery, is best

left to professionals. Whatever the space or

time costs, you are spending too much to try to

scrimp on the creative product. And with this

guerrilla tactic, you can work with superior talent

for a fraction of what an agency would

charge you for essentially the same caliber of

work.

Visit Our Informative Website to Learn More

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RETAILERS FORUM MAGAZINE | MARCH 2019 Page 61


forumworkshop

FORUM WORKSHOP

Covering all of the Basics:

The Guerrilla Checklist

Here are some advertising basics you can use

when directing and to evaluate a freelance

copywriter who is working for you. We credit

Steve McNamara, an advertising consultant,

for the insights he imparted in “3 Ways to Influence

Behavior with Print Advertisements,”

Small Business Reports, May 1989; How to Be Your

Own Advertising Agency by Bert Holje, McGraw

Hill, 1981; and Franklin & Associates, an advertising

and public relations

firm. Most of

these pointers work for

all forms of advertising;

the graphics tips are, of

course, for print ads.

Page 62 MARCH 2019 | RETAILERS FORUM MAGAZINE

1. KNOW YOUR OBJECTIVE

Be clear about what you want to say. Choose

one reason for the ad. Introduce a new product

or service or a new feature of an existing one.

Explain unique characteristics or the performance

of a product. Show how a product or service

is used for best results. Build brand loyalty

or company image. Announce price changes,

guarantees, discounts, etc. Maintain a good

image in the heat of a crisis, e.g., recalls, shortages.

2. BE CREDIBLE.

Don’t overpromise. Don’t tell lies. Live up to

your world. Use testimonials that relate a benefit

to your reader; avoid bragging. Deliver, deliver,

deliver.

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RETAILERS FORUM MAGAZINE | MARCH 2019 Page 63


FORUM WORKSHOP

forumworkshop

3. DECIDE ON A THEME FOR YOUR AD.

Use your objective to create a theme that will

pull all of your advertising points together.

4. CREATE A STRONG HEADLINE.

Use a benefit headline such as the following:

“The last battery your car will ever need.” (J.C.

Penney) “When you’re out of town and out of

cash, we’ll be there for you.” (Diner’s Club)

Make an outrageous statement. “It’s hard to remain

philosophical when you’re number 3.”

(Savin Corp.) Play on words, as a bank ad did

using a photo of Prince Charles: “Taking over

the family business shouldn’t be a royal pain.”

Avoid negative headlines, sell positive benefits.

Allow long headlines; research shows they sell

better than shorter ones.

5. WRITE A LEAD SENTENCE THAT

LEAVES READERS BEGGING FOR MORE.

Refer to a problem that troubles your target audience.

Illuminate benefits – easier, richer,

younger looking, saves time, sets you apart.

Get them involved in a story. Use statistics for

an “ah ha!” reaction. Tickle their funny bone.

(In a USA Today survey, a Federal Express ad

had good results when it told of a FedEx employee

who could track a package around the

world but couldn’t find his glasses. Toyota got

rave reviews for

an ad based on

the idea of West

German carmakers

spying on a

Toyota Celica.)

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Page 64 MARCH 2019 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MARCH 2019 Page 65


FORUM WORKSHOP

forumworkshop

6. USE A TONE APPROPRIATE

FOR YOUR AUDIENCE.

Describe the color, size, fashionability of a

product, or the need for and advantages of a

service. Don’t sell features, sell benefits. As

someone once said, “Sell the sizzle – not the

steak.” Press one of the dozen “hot buttons”

that get customers to buy: sex, ego, love, privacy,

prestige, convenience, family, finances, investment,

recreation, security, culture. Be

specific; facts sell. List your price; readers overestimate

prices not listed. Emphasize savings,

and describe payment options.

Speak directly to the audience, use the word

“you.” Employ some of the dozen magic

words: save, new, love, results, discover, free,

health, money, easy, proven, you, guarantee.

Use language appropriate for your audience.

7. WRITE EXPLICIT BODY COPY.

8. DEVELOP AN ATTRACTIVE LAYOUT.

A smaller ad with a colored headline

can dominate a black-&-white

page. A bold headline or photo set

in the center and surrounded by

white space captures attention. Create a strong,

dominant focal point that can grab attention

and pull people into the ad. Use illustrations to

draw reader attention – photos increase recall

about 25% over artwork. Make a point with before-&

after photos that show either a change

in a person or performance due to a superior

product. Include a strong logo, company name,

address, and phone number. Let there be white

space to give your reader room to breathe.

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Page 66 MARCH 2019 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MARCH 2019 Page 67


FORUM WORKSHOP

forumworkshop

9. ASK FOR THE ORDER.

IF YOU DON’T ASK, YOU DON’T GET.

Tell your would-be customers what to do,

where to go, and what number to call. (Toll-free

is best.) Include a coupon for direct response.

10. CONDUCT A PRETEST TO

GAUGE CUSTOMER RESPONSE;

THEN ALTER ACCORDINGLY.

11. TRACK RESULTS.

Know where your business is coming from.

Did the ad pull? Use lures like, “Bring this ad in

for ...” or lines like, “Mention you heard this ad

and save ...” Remember an increase in sales

takes time. Repeat the message. To measure effectiveness,

use different strategies and compare

results.

When you’ve come up with an ad concept

you like, ask yourself these questions

posed by Small Business Reports.

1. Are the benefits of buying clearly spelled

out and is the message persuasive?

2. Is the ad properly directed to the

target market?

3. Is the campaign consistent with

the image you want to convey?

After your ad has run, critique it

by answering these questions:

1. Is there any measurable evidence that the ad

is, or is not, working?

2. What would have

been the likely sales level

without the campaign?

3. Did the campaign

meet all sales objectives?

continued...

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Page 68 MARCH 2019 | RETAILERS FORUM MAGAZINE


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FORUM WORKSHOP

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FORUM WORKSHOP

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But advertorials work because they pull readers

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Anecdotes, quotes, feelings,

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Most essential in an advertorial is that you have

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article, “Tales from Your Business: A

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1985, Entrepreneur. That means it “touches the

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forumworkshop

FORUM WORKSHOP

The ad agency turns the best letters – into ads

with actors playing out the scene. Since the ad

began in the summer of ‘89, Maalox claimed

the #1 spot in market share at 15%. (USA Today)

Levi Strauss & Co., did the same thing when it

asked consumers aged 12 to 24 to write or call

to answer the question, “What are you doing in

our jeans?” Winners will be paid to appear in

the ads showing real kids being themselves in

the Levi products, according to Daniel Chew,

Levi’s marketing manager.

Again USA Today reports that

marketers hope that, by involving

consumers in the creative process,

the ads become more involving.

These stories of real people give

ads an extra dose of truth.

One of the best examples of storytelling that

isn’t in advertorial form but is designed like an

ad, yet with a headline and byline, is for Vaseline

Pure Petroleum Jelly. Chesebrough-Ponds,

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FORUM WORKSHOP

forumworkshop

Amanda said that when she told her dermatologist

about this treatment, he explained that

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anything better for overdry skin. When I

took off the sweat suit, I was amazed. My skin

had a new smoothness, a softness that reminded

me of my teenage years. Later, I asked

Amanda which movie star told her about the

Hollywood Skin Drench. “Darling,” she chuckled,

“in Bel Air, we never name names.”

ADC Stoorza, a Southern Ca. ad agency, used a

different form of storytelling in promoting Carlos

Murphy restaurants. The account team used

pictures of exciting places like the “Land of

Burrito Towers” and “Frijole

Wells” on postcards

with a handwritten message.

One of these ads read:

Hey Guys: You wouldn’t believe this place. You

can walk out on the rocks right up to the falls,

hold out a tortilla chip and just like that you’ve

got guacamole and chips! It tastes great, unless

you got some with a tree limb floating in it. Too

bad there isn’t a Margarita stream running

alongside.

Your vagabond correspondent,

Carlos

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FORUM WORKSHOP

forumworkshop

Don’t make your customers work to get in

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promotion to homeowners with small children

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route – even though

she knew that the other

photo would offer more

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An entertainment coupon book failed similarly.

In a 4-color magazine ad touting its virtues, it

did not include an address or phone number

anywhere in the ad for people to buy. You can

bet that megabucks were lost on that one.

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FORUM WORKSHOP

forumworkshop

Along with the media coverage he got as part

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on himself to spread the word to anyone who

would listen – from college classes to radio promotions

directors. Chanos worked nonstop to

create what he calls “Advocates” – people who

believe in your product and advertise it for you

– the ultimate word-of-mouth campaign.

The year before the game’s debut, Chanos

began wearing Notable Quotables golf & T-

shirts everywhere he went, and the minute

someone gave him a cue, he began talking

about the game. “All someone had to do was

say, ‘Nice shirt,’ or ‘What’s Notable Quotables?’

and I’d start talking,” says Chanos. “Whether

it was an airline ticket agent or a clerk in the

grocery store, I wanted as many people as possible

to know about Notable Quotables and to

have felt good that they

met the game’s inventor.

I’d tell them how to play

the game, the background

of how I spent 5 years

coming up with the quotes

from celebrities, and why

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liken my quest for advocates

to a politician shaking

hands at a factory in Des Moines. Even is a

worker is a life-long Democrat, if he had never

shaken Walter Mondale’s hand but shook

Ronald Reagan’s, chances are he’d vote for Reagan.

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for my product so that when they see it in

the store, or see another game advertised on

TV, they’ll tell their friends and family about

me and my game.”

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FORUM WORKSHOP

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Chanos admits he wasn’t

above giving bribes to

sway advocates in his direction.

One lunch hour

when he was buying a

sandwich at a deli in the

coastal community of

Del Mar, Ca., Chanos realized

how many people frequented the local

gathering place each week. When he noticed

that the 4 teenagers behind the counters were

all wearing T-shirts with surfer or rock concert

designs, he had an idea. He asked to speak to

the owner, but when he learned that the owner

wasn’t there, he asked the kids if they’d be willing

to wear the shirts every day if they had the

opportunity to earn 2 dollars if they were wearing

the T-shirt on the days he bought lunch

there – approximately 3 times a week.

“The teens were perfect human billboards in

position each day in a high-traffic area,” says

Chanos. “If all 4 of them wore the shirt during

each of my 3 weekly visits, I would pay 24 dollars

a week, and that’s some of the cheapest advertising

you can find!”

Several days after he made the offer, Chanos

went back to see if the kids took him up on it

and if the owner approved of the idea. He even

offered to pay the owner a fee as compensation.

“If you want to sell your product or service,

you must push forward at all times, and you

must believe in yourself. If you don’t, it will

show; people will sense it, and they won’t be

comfortable believing in something that you

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FORUM WORKSHOP

forumworkshop

When one radio news director received a news

release on Notable Quotables, she admitted to

being intrigued but weary of false messiahs.

When Chanos learned of her skepticism, he

called her and broke the ice by saying, “I’m

George Chanos, and I understand you’re a

cynic. Well you know, you should be. Almost

everyone with a new product will tell you that

theirs is the hottest thing going and in most

cases it isn’t. I don’t know if we do or not, but

the reactions we’re getting from the media, consumers,

and toy stores lead us to believe that

we do have something big.”

After 30 minutes of conversation, during which

Chanos extolled the virtues of his product, the

news director was a confirmed Notable Quotables

advocate and scheduled him as a guest on

her talk show.

Talking about his game

nonstop also led Chanos’

company, Gamemakers,

Ltd., to its next venture, a

game called Praxis. “I let

one of my old high school

buddies know what I was

doing one day, and he told me of someone else

he knew who was inventing a game, and I

ended up buying the rights to it, says Chanos.

By maintaining some objectivity, you can rely

on facts and evidence to support what you are

saying – and win over even more advocates for

your cause.

Our next article will continue

“Guerrilla Advertising Tricks & Tactics”

continued in next issue ...

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Page 84 MARCH 2019 | RETAILERS FORUM MAGAZINE


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FOR 1/2

REGULAR

BRAND

NEW!

WHOLESALE

COST!

SMART BUYERS OFTEN PAY 10¢ ON THE DOLLAR FOR THEIR MERCHANDISE!

HOW THEY DO THIS HAS BEEN A CLOSED SECRET FOR YEARS. NOW, FOR THE FIRST TIME,

FIND OUT HOW TO BUY THESE BARGAINS. CLOSEOUT SOURCE BOOK CONTAINS THE VALUABLE INFORMATION:

* BASIC INFORMATION ABOUT THE BUSINESS

* CLOSEOUT PUBLICATIONS & ASSOCIATIONS

* CLOSEOUT SHOWS

* GENERAL CLOSEOUT DEALERS

* FREE CLOSEOUTS (BARTER)

* BEST RETAIL CLOSEOUT STORES

* BASIC INFORMATION ON SURPLUS

CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout

merchandise of all types. Author Raymond Lawrence has been in the business for over thirty years and he knows how

to locate the merchandise and shares his knowledge with you. Don’t get the idea that closeouts are made up of items

that won’t sell...many closeouts come from manufacturing changes and are perfectly good quality. You could spend years

digging up the information on these sources and it would cost a small fortune...BUT now you don’t have to spend your

time and money because everything you need to know is contained in this book. In this economy, it is essential for

success to buy your merchandise lower than the competition and we will show you how and most importantly, where!

CLOSEOUT COURSE

& SOURCEBOOK

$29.95

VISA MASTERCARD AMEX DISCOVER

* APPLIANCES

* GENERAL MERCHANDISE

* ARMY-NAVY

* BOOKS

* CLOTHING

* COSMETICS

* FOOD

* GIFTWARE

* LINENS

* RECORDS

* SHOES

* STATIONERY

* TOOLS

*TOYS

SEND ORDERS TO:

FORUM PUBLISHING COMPANY • 383 East Main Street • Centerport, NY 11721

( ) Send Printed Book $29.95 + $7 Shipping=$36.95 ( ) Send PDF via email = $29.95

Checks must be clear before shipping

Card Number:__________________________ Exp. ______

Email Address: ___________________________________

NAME: __________________________________________

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Order Online: www.forum123.com FAX : 631/754-0630 • CALL: 800/635-7654

RETAILERS FORUM MAGAZINE | MARCH 2019 Page 93


The Complete Guide to Making Money at Auctions!

AUCTION

SOURCES

REVEALED!

The Auction Buyers Directory

providing Names, Addresses, Phone numbers and ALL the Information You Need

to locate Auctions throughout all 50 states

Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous

backup of inventory, government and private auctions liquidate billions of dollars in property, luxury

vehicles, boats and even airplanes for pennies on the dollar. Knowing where and when these auctions

are held is the key. Auction Buyers Directory gives you the key to these auctions!

➫ Vehicle Auctions

➫ U.S Marshal Auctions

➫ IRS Auctions

➫ State Surplus Auctions

➫ U.S. Customs Auctions

➫ U.S. Postal Auctions

➫ County Sheriff Auctions

➫ SBA Auctions

➫ FDIC Auctions

➫ Urban Housing Auctions

➫ Land Management Auctions

➫ Private Auctions

This comprehensive directory offers tips and tools of the trade designed to make your auction buying profi table. Whether you’re buying

for your own use or for resale, this directory offers guides to make your bidding successful. This directory gives you all the information and

sources you will need. Once you have the sources you can use them over and over, and there are never any additional charges.

ORDER TODAY TO CHANGE YOUR LIFE TOMORROW!

$39.95 + $7.00 postage = $46.95

www.Forum123.com

Page 94 MARCH 2019 | RETAILERS FORUM MAGAZINE


Trade

MaGaZINeS

Trade Magazines

Swap Meet

This exciting monthly magazine

connects flea market vendors with

wholesalers across the United

States who specialize in supplying

merchandise and services to

flea marketers and swap meeters.

It provides excellent resources for

merchandise and each issue contains

a bonus Directory of Flea

Markets throughout the United

States, listed by state order and

includes full addresses, days of operation,

and details of each market.

Order No. SM-S ...Swap Sample ...$10.00

FREE 1 YEAR SUBSCRIPTION AVAILABLE AT

www.WholesaleSources.com

ADVERTISING SPACE AVAILABLE

Closeout News/

Wholesale

Merchandise

ADVERTISING SPACE AVAILABLE

The Leading

Monthly Source

for Closeouts

and Surplus

Merchandise!

A long-time leader in the

closeout industry, this

monthly newspaper brings

you the BEST closeouts

and overruns on the market.

By using this powerful

buying tool, every month,

you will gain access to hundreds of new suppliers

who offer the finest selection of closeout (below wholesale) merchandise

available anywhere!

Find Apparel, HBA and Cosmetics, Electronics, Home and

Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys,

Videos and DVDs, and more. For larger discounts, many dealers

sell pallet truckloads that will make you even more profits.

Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00

Retailers Forum

SoloMayoreo

“I Can Get

It For You

Wholesale”

Written in Spanish,

this big monthly

newspaper is the

best thing to happen

to Hispanic retailers!

Sources abound for

variety merchandise of all

kinds to fill store shelves

and flea market booths.

No. SOLO-S ...(Sample Copy) ...$7.50

No. SOLO-SUB..(12 Issues) ...$60.00

ADVERTISING SPACE AVAILABLE

Retailers Forum was established

out of the need for product

sources among small retail

merchandisers. Each month,

Forum’s advertising pages feature

merchandise offerings

from the country’s !eading

wholesalers, manufacturers,

and jobbers.

Don’t confuse this

magazine with some

of the “opportunitytype”

publications offering

products that are outdated

and way over-priced.

These are real rock-bottom

wholesalers offering prices like

Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea.

Buy where the retailing giants buy! The advertisers are professionals in

their fields, offering you variety, service, monthly specials, closeout specials,

and the lowest prices available. Best of all, they will ship UPS no

matter where in the United States your business is located. Minimum

orders are as low as $50.00 with many wholesalers. Many advertisers

offer further reduced rates for bulk buying at enormous savings to you.

Order No. RF-S - Sample Copy ...$10.00

FREE 1 YEAR SUBSCRIPTION AVAILABLE AT

www.WholesaleSources.com

ADVERTISING SPACE AVAILABLE

Monthly

Newspaper

for Hispanic

Retailers

www.bizbooks.org

Page 95 95

RETAILERS FORUM MAGAZINE | MARCH 2019 Page 95


USA Closeout Directory

Now, more than ever, it is essential for the success of your merchandising business to buy

goods at the lowest prices possible. Our best-selling

USA Closeout Directo-ry shows you how and most

importantly, WHERE. Hundreds of closeout dealers

specializing in selling goods often priced as

low as 10¢ on the dollar are listed. Re-tailers, flea

marketers, home party plan sellers ...anyone who

sells merchandise needs this directory! Clothing

• Elec tronics • Jewelry • Toys • Watches • More!

Order No. 4 -

Closeout Directory - $29.95

Dollar Store

Merchandise Guide

The most complete directory of

wholesalers and manufacturers

in the USA specializing in dollar

store merchandise. Hundreds

of companies are listed with

complete contact information,

including the type of products

they sell. If you have a dollar

store, or are planning to open

one, this new directory is a must!

Order No. DSM • Dollar Store

$29.95

Toy Importers & Wholesalers

This is the definitive guide for

finding toy suppliers. Features

over 156 pages of listings of both

importers and manufacturers.

Included are names, addresses,

phone and fax numbers as well as

company websites and e-mail

addresses and descriptions of

lines carried.

Order No. TOY

$29.95

Directory of Smoke Shops

Our EXCEL Directory contains over 7,000 Smoke

Shops/Head Shops in the U.S. It includes key buyer’s

names, personal e-mails and phone numbers. This

directory is emailed to you in Excel format

and is updated regularly.

DIRECTORY INCLUDES:

• 7,000 Smoke Shops/Head Shops

• Phone Numbers

• Over 60% Have Personal E-Mails

• U.S and Canada

• Company Addresses

Order No. SSDB (Excel)

$399.00

Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent

sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to

connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points,

territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number,

key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a

rep/contact index. Available in printed book format or Excel.

Order No. SGREP-B Printed Book $359.00

Order No. SGREP-E Excel emailed to you $499.00

1-800-635-7654

Page 96

Business Directories


Imagine

a book

putting

1000’s of

wholesalers

at your

fingertips!

This is the

most accurate

and useful resource guide you’ll ever

own and refer to daily!

• Apparel • Electronics • Fragrances • General

goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses

• Watches • Toys and more!

No. W1 Wholesale Sources $29.95

Auction Directory

Wholesale Sources

Jam-packed

with 1000’s

of wholesale

sources across

the USA

This is THE definitive guide to auctions!

It not only tells you WHERE

all the auctions are (all 50 states) but

also HOW to participate in the auction

process. Cash in on all government

auctions, housing auctions, jewelry,

cars, boats and more. Up-to-date

information gives you names, addresses

and phone numbers! And, unlike other

auction websites or programs that require

you to purchase updates or subscribe

to monthly or weekly pay-per-listing services, once you have

this book - You need to buy nothing else! It’s an incredible book you

can use minutes after you receive it. Change your life today. Buy a

home, car, or indulge in jewelry.

Order No. AUC- Auction Directory - $39.95

How to Find,

Sell and Broker

Surplus and

Liquidated

Goods

Hidden Wealth

With this authoritive Directory, you will

learn to turn pennies into dollars and get

goods dirt cheap ...even free! Written by a

retired liquidator, the author shares his well

protected secrets and workings of this extremely profitable industry.

Learn why those in the business have kept it confidential. You can now

have a piece of it.

Discover the proven techniques and see why there is no better

information anywhere at any price. Everything you need to succeed in

this high profit business is right here. Work full/part time from home!

Order No. 1-88422-24-2 Hidden Wealth $39.95

Jewelry Wholesalers

& Manufacturers

This exquisite directory will bring the

world’s finest jewelers directly to you! Featuring

fine jewelry of all types including:

• Beads • Diamonds • Gemstones • Gold

• Silver • Much More! The suppliers list

their names, addresses, websites and specialties.

All feature high-end quality jewelry that is

sold wholesale for resale. You would have to travel the world over to

view the thousands of suppliers listed in this brand new directory. If

you are in the jewelry business and looking for new, high quality suppliers,

you must order this directory!

Order No. FJ $29.95

Business Directories

Hobby & Craft

Suppliers Guide

The crafts industry is one of the hottest-growing

segments in the marketplace

today. Scrap-booking, painting,

needle-crafts and sewing are hobbies

that are sweeping the nation. We have

compiled the ultimate directory of

wholesale suppliers furnishing materials

for this huge industry.

• Art Materials • Baskets • Beads/

Trim • Ceramics • Dolls • Fabrics •

Floral • Holiday • Paint • More!

Order No. AC $29.95

Holiday Merchandise

Wholesalers

& Manufacturers

Introducing our newest directory that puts

the country’s largest suppliers of holiday

merchandise at your fingertips. Seasonal

merchandise is a mainstay of the industry,

but up until now it was hard to locate the

thousands of suppliers scattered across the country. We have ended

your searching with one directory which includes all types of wholesale

merchandise: • Bows • Candles • Cards • Costumes • More

Order No. HM $29.95

www.bizbooks.org

Page 97

RETAILERS FORUM MAGAZINE | MARCH 2019 Page 97


Wholesale Gift Guide

A Great resource to locate higher end

decorative merchandise. This gigantic

400 page guide is the definitive resource

guide to finding suppliers for gift products.

Listed by category, over 4,000

leading wholesalers and manufacturers

servicing the gift industry are included.

• Accessories

• Collectibles

• Floral

• Gifts

• Home/House

You’ll refer to this on a daily basis to

find new suppliers for products.

Order No. GG Gift Guide $39.95

Annual Guide to the

Licensing World

Here is an incredible Directory that

guides you through the world of Licensed

prod-uct merchandising. Need to know

who owns a license? Who to contact to

distrib-ute a licensed product? This book

has all the answers and covers the entire

world! Licensors: Listing of companies

that are the agents and license holders.

These are the sources that you would

apply to if you wish to obtain a license to

manufacture

merchandise. Licensees listed here you will find the companies who

distribute licensed merchandise. Full listings include categories of

merchandise each company handles. Contact these companies to buy

the licensed merchandise that they have manufactured. The licensed

merchandising industry moves billions of dollars of products every

year and is one of the fastest growing segments of retailing.

Order No. 321 $249.00

USA Mail Order Catalogs

New for this year is a compilation of BOTH

consumer mail order catalogs in addition to

business-to-business catalogs in one huge

volume! Part one of this incredible collection

of mail order catalogs provides the

most comprehensive look at the consumer

catalog in the industry available anywhere.

Over 7,000 consumer catalog companies

are listed under 44 various product chapters

from Animals to Toys and Games.

Catalog size, number of catalogs mailed,

sales volume and key executive names are provided for ease in marketing

your products to these catalogs.

The second part of this directory provides details on suppliers

of everything from computers to laboratory supplies; office products

to office design; marketing resources to safety equipment. Just about

every kind of product or service that a business needs to operate is

covered.

Order No. 159237-156-6 1,900 pages $450.00

BUCKS FOR BLING

Sourcing For Jewelry

Makers Directory

Up-to-date and easy-to-use directory

solving your jewelry materials sourcing,

production and contracting needs.

If you are considering your own line

of jewelry items this is a must-have

in locating materials and factories to

produce it.

Accessories

Sourcing Directory

The comprehensive directory provides

you with direct sources for the designing

and manufacturing of bags, belts,

hats, shoes, gloves. You will find the top

companies to help you produce your merchandise

directly at their factories.

Order No. 121 $150.00

Order No. 122 $100.00

1-800-635-7654 Business Directories

Page 98 MARCH 2019 | RETAILERS FORUM MAGAZINE

Page 98


APPAREL

BUSINESS DIRECTORIES

Fabrics, Services, Trims

This up-to-date directory solves your

production sourcing and contracting

needs in the Americas. The sourcebook

includes: sewing, cut-n-sew, and finishing

contractors and apparel production

services from within the U.S., Canada

and South and Central America. All

factories are sorted by clothing classification

and by U.S. state or by country.

This directory will help you put your

own designs into production.

Order No. 0971486743 $125.00

A complete and updated guide listing

over 2,600 nationwide suppliers of all

types of domestic and imported fabrics,

trims and notions, plus forecast

services, swatch design studios and

more for the apparel and design industries.

Listings include sales manager’s

name, price points, minimums,

etc. Fabric and trim manufacturers,

converters, jobbers and reps are

listed. This sourcebook provides you

with MATERIALS and sources to

make your own goods.

Order No. 0971486735 $135.00

Apparel Contractors (USA Edition)

1-800-635-7654 Page 99

Directory of Brand Name Apparel

Manufacturers

Updated and easy-to-use directory

listing brand-name label manufacturers

and importers in the women’s,

men’s, children’s and accessory markets.

Developed and targeted for store

and catalog buyers to shop the apparel

and accessory markets easily, there are

over 2,800 brand name labels listed,

broken down by types of apparel classifications.

If you are looking for the

SOURCES for brand name goods,

this directory is for you.

Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered

Number and Wool Product Label

ever issued by the Federal Trade Commission

to identify all sorts of goods imported,

manufactured and/ or sold in the U.S. Over

126,500 records including contact information

for more than 31,500 manufacturers,

importers and wholesalers of apparel

and textile goods. Listings include where

available: RN or WPL number, contact

names & titles, street addresses, phone &

fax numbers, website & e-mail addresses,

type of business and product information.

Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to

Wholesale Fabrics & Trims

Upj-to-date guide created specifically for the smaller design houses and home sewing

businesses. Directory lists fabric and trim companies that will sell to businesses that

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock

fabric suppliers and all their contact information.

Order No. A-106 $65.00

Apparel Business Directories

RETAILERS FORUM MAGAZINE | MARCH 2019 Page 99


Buy Direct From

HonG KonG!

Why pay more when you can buy directly from the source! These Directories are Importers

Guides that will show you, in full color, who the sources are, what products they sell and how

to collect them. Discover the tremendous profits you can make by eliminating the middleman

and buying directly from Hong Kong manufacturers who will sell to you at factory prices —and

increase your bottom line! Importing is easy! There are no expensive courses needed, no association

or clubs to join, no hidden costs. Once you receive your Directory you’re ready to start

buying directly. All you need to do is mail or fax your catalog and price list request.

Leather Goods

• Belts • Hats • Gloves

• Shoes • Handbags •

Suitcases • Briefcases •

Sportbags • Cosmetic

bags • Wallets

Order No. 109... $29.95

Household

• Appliances • Furniture

• Craft Items • Lamps

• Fans • Kitchenware •

Cookware • Hardware

• Alarms • Timers

• Luggage • Bar

Accessories • Bathroom

Items • Gardening

Order No. 110...$29.95

Packaging

This directory is a

resource guide of all types

of boxes for watches,

jewelry, glasses, toys,

pen sets and more. Also

includes shopping and

custom made displays

and boxes.

Order No. 121...$29.95

Fabrics &

Accessories

• Piece Goods •

Textiles • Haberdashery

• Design/Styling

• Equipment •

Packaging/Labeling.

Order No. 122...$29.95

Watches & Clocks

• Mechanical Watches

• Children’s • Electronic

• Quartz • Clocks •

Premium • Watchbands

Order No. 108...$29.95

Optical

• Spectacles • Sunglasses

• Goggles • Lenses

• Mountings •

Accessories • Optometric

Instruments • Glass

Cases • Holders

Order No. 116...$29.95

Electronic

Components & Parts

Features manufacturers

of circuit boards,

computer components,

micro chips, switches,

keypads, transformers,

sensors, wiring, semi

conductors, all types of

parts used in the making

of electronic equipment.

Order

No.120...$29.95

Toys

B/O toys, diecast metal,

educational, puzzles, plastic

toys, wooden toys, board

games, ride-on toys, dolls,

electronic, models, stuffed

dolls, inflatables, and

remote control.

Order No. 114...$29.95

Leading Trade

Directories

Now Available

to American

Retailers

Apparel

•Designer Labels/

collections Coordinates

• Suits • Jackets •

Silkwear • Casual Wear

• Furs • Leathers •

Embroideries

Order No. 117...$29.95

Gifts, Premiums & Stationery

• Consumer Electronics •

Watches • Clocks • Toys

• Games • Travel Goods

• Handbags • Sporting

Goods • Stationery •

Gifts • Novelties

Order No. 112...$29.95

Jewelry

• Diamond •Gold

•Platinum • Pearls

• Antique • Jade •

Silverware • Gemstones •

Precious Stones • Objects

d'art

• Designer Collections

Order No. 111...$29.95

Footwear

• Casual Shoes • Dress

Shoes • Work Boots •

Sneakers • Fabric Shoes

• Sandals • Mens

• Womens • Kids

Order No. 169...$29.95

Avg. 160 Pages

Electronics

• Computers

• Appliances • Watches

• Toys • Games

• TV's • Fax Machines

•Radios • Karaoke • CD

Players • Consumer

Electronics

Order No. 115...$$29.95

1-800-635-7654

Page 100 MARCH 2019 | RETAILERS FORUM MAGAZINE

Page 100

Overseas & International


LEGAL

DEPARTMENT

How To Save Money on Legal Fees

A poorly chosen lawyer can be the start of an

expensive disaster. This book gives you information

on: finding the right lawyer, how to save

money, saving your lawyer’s time, making use

of free and low-cost legal services, bartering to

your advantage, keeping accurate records, and

understanding lawyers and the legal system.

Order No. 2598 240 pages $12.95

Protect Yourself From

Business Lawsuits

This groundbreaking book offers novela and

inexpensive advice on how companies and

their employees can use commonsense business

tactics to avoid potentially devastating

litigation. Learn to avoid the 8 major mistakes

that often result in litigation. This book

is a must for everyone—from the CEO to the

average employee seeking to protect their career.

Order No. 0-68485267-5

223 pages (Hdcvr) $23.95

“A blockbuster

book that

tells you almost

more than you

ought to know”

How to Protect

Your Business

From Fraud,

Scams & Crime

Incorporate Yourself

Incorporating your business is simple and can

be done without an attorney…saving you hundreds

of dollars. This valuable guide is written

to de-mystify the mind boggling details and

clarifies all strategies involved in your success

and the success of your business.

Order No. 176 Hdcvr $24.95

The Partnership Book

The best way going into

business with a friend is

to have a solid partnership

agreement. This book shows

how to write an agreement

covering evaluation of partner

assets, disputes, buy-outs, expansion,

and death of a partner. Problems of getting started

and partnership taxation laws are examined.

Order No. 0-87337-141-0 $39.95

The Law (in Plain English)

for Small Businesses

This latest edition provides access to the most

current legal information to keep track of new

legal developments and to efficiently handle

any legal issues. This book covers the legal basics

as well as the complexities of business law

today including: licensing, advertising, trademarks

and copyrights, expanding markets,

business organization, and more.

Order No. -880559-95-1 245 pages $19.95

Handbook of Successful Franchising

Franchising is the best opportunity for new

entrepreneurs. Compare on the basis of what

you get for your money-training, marketing,

start-up costs, long term support, legal rights,

financial responsibilities, and marketing evaluation.

Company track records, history, units

operating, and locations. Includes list of Government

funding assistance programs and

every business area from food outlets to computer/electronic,

to employment agencies.

Order No. 30 520 pages $39.95

This guide protects your business from internal or external fraud, scams and crime. Drawing

from the Better Business Bureau, government and law enforcement agencies, the book

offers practical, proven guidelines for recognizing the scams, defending your business, and

seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice

Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level.

Order No. 82 204 pages $11.95

1-800-635-7654 Page RETAILERS 101 FORUM MAGAZINE | MARCH Legal 2019 Department

Page 101


WE HAVE BUYERS!

Forum Publishing has been connecting

wholesalers & manufacturers with BUYERS since 1981.

• Men’s & Boys Wear

• Womens Wear & Accessories

• Gift Store Buyers

• Home Goods Buyers

• Mass Merchandise Stores

• Sporting Goods Buyers

• Smoke Shops

• Convenience Stores

• Grocery Stores

• 100’s of Industries!

INSTANTLY CONNECT

WITH BUYERS!

• Contact Names

• Emails

• Addresses

• Phone Numbers

• Sales Data

Additional Premium Services:

TRADE SHOW EXHBITOR LISTS

Over 2,500 Shows Available

FACEBOOK DATABASES

We Can Compile 25-100 Mile Searches

CUSTOM DATABASES

ANY INDUSTRY ~ ANY STATE

www.BuyersContacts.com

1-800-635-7654 • forumpublishing@gmail.com

Page 102 MARCH 2019 | RETAILERS FORUM MAGAZINE


THE ULTIMATE

WHOLESALE RESOURCE!

Instant

Access to:

• Free Monthly Trade

Magazines

• Articles For Your

Business

• Hot Products

Review

• USA’s Leading

Wholesaler Search

WholesaleSources.com

your search engine for everything wholesale!

RETAILERS FORUM MAGAZINE | | MARCH 2019 Page 103


MARCH 2019

FORUM PUBLISHING COMPANY

383 East Main St., Centerport, NY 11721

YOU’VE NEVER SEEN DOG ART LIKE THIS!

These wood plaques feature the beautiful, funky artwork of Dean Russo!

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Page 104

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MARCH 2019 | RETAILERS Call Your FORUM Representative MAGAZINE

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