Retailers Forum Magazine March 2019
Free monthly magazine of wholesale merchandise sources. Retailers Forum Magazine is the go-to resource for independent retail stores and online sellers. Find wholesale merchandise, articles on small business and operating your merchandise business effectively.
Free monthly magazine of wholesale merchandise sources. Retailers Forum Magazine is the go-to resource for independent retail stores and online sellers. Find wholesale merchandise, articles on small business and operating your merchandise business effectively.
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etailers<br />
VOL. 38 NO. 10<br />
MARCH <strong>2019</strong><br />
IT'S SHOW<br />
SEASON!
Want More Info? Circle #06 on page 11 • www.Vendor411.com<br />
PAGE 2 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
See Us At<br />
ASD SHOW<br />
Booth #: C-3824<br />
Want More Info? Circle #37 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 3
FLAGS<br />
All Countries • All States • Military • Novelty Flags<br />
EMBROIDERED<br />
CAPS<br />
MINI BANNERS<br />
EMBROIDERED<br />
PATCHES<br />
LANYARD<br />
OVER 600 DESIGNS OF 3’ x 5’ Flags<br />
WINDSOCKS<br />
STRING FLAGS<br />
STICKERS<br />
For Business Owners<br />
Call or Email for Wholesale Prices<br />
Best Quality for Best Prices<br />
WRIST BANDS<br />
UMBRELLA<br />
SCARFS<br />
KITCHEN SET<br />
BANDANA<br />
BRACKETS<br />
GALAXY INTERNATIONAL CONNECTIONS, INC.<br />
2376 E. Orangethorpe Ave. • Anaheim, CA 92806<br />
Tel: (714) 879-9040 • Fax: (714) 879-9050<br />
Email: GicFlag@aol.com • www.GalaxyFlags.com<br />
Page 4 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />
Want More Info? Circle #26 on page 11 • www.Vendor411.com
This is a Buying Guide for<br />
RETAIL STORE OWNERS<br />
Presented within the pages are the latest offerings from the country’s<br />
leading merchandise wholesalers. The advertisers herein sell strictly<br />
wholesale and require that you purchase with the intent of reselling<br />
through retail channels.<br />
HOW TO USE THIS DIRECTORY<br />
☛ Locate the products that interest you.<br />
See our product directory located on<br />
pages 6 & 7.<br />
☛ Make direct contact with advertiser.<br />
Most will have catalogs and price lists<br />
for you.<br />
☛ Order your merchandise, which will be<br />
shipped directly to your store.<br />
CLICK ON BANNERS<br />
IN SELECT ADS<br />
Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />
TO GET FREE CATALOGS/PRICING<br />
FORUM PUBLISHING COMPANY<br />
383 East Main Street, Centerport, NY 11721<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
CONTACT US:<br />
TEL: 1-800-635-7654<br />
FAX: 631-754-0630<br />
Email: <strong>Forum</strong>Publishing@gmail.com<br />
RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 5
Sell to over 60,000<br />
stores through <strong>Forum</strong><br />
631/754-5000<br />
DRESS UP FOR<br />
PROFITS!<br />
Every Day’s A Treat!<br />
COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />
WHOLESALE<br />
Costume Club<br />
www.USACostumers.com<br />
See our ad on page 36<br />
Light Up Without<br />
Lighting Up!<br />
Full Service Wholesaler • We Ship Worldwide<br />
LIGHT • Disposables • Kits E CIG<br />
• E-Liquids<br />
• Atomizers<br />
see our ad on page 45<br />
More Money<br />
the Second<br />
Time Around!<br />
Recycled Clothes<br />
www.Lightecig.com<br />
see pg 58 & 59<br />
H2 E-Cig Round<br />
Mouth Atomizer<br />
$1.85<br />
CREDIT CARD<br />
PROCESSING<br />
www.EXScredit.com<br />
BLING IT ON!<br />
HipWholesale.com<br />
Page 39<br />
100’S IN STOCK<br />
All Occassions<br />
Fast Same Day Shipping<br />
Flat Rate Delivery<br />
Electronic<br />
Cigarettes<br />
5mL Bottle<br />
E- Liquid E-Juice<br />
for E-Cig $1.30<br />
• E-Cig Batteries<br />
E-Case w/2<br />
Cigarettes + 1 USB<br />
Charger $10.50<br />
E-Cig kit Includes 1 cig,<br />
10cartridges, Wall, USB,<br />
Car Chargers $6.50<br />
Round Mouth E-Cig<br />
3.5ml Atomizer Set<br />
w/Coil Heads $3.83<br />
• E-Cig Accessories<br />
SHISHA Zero<br />
Nicotine Disposable<br />
E-Cig $3.45<br />
We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE<br />
These Shoes<br />
are Made<br />
for<br />
PROFITS<br />
79 South China<br />
Page 03<br />
Does anybody<br />
read these?<br />
CALL 631-754-5000 and<br />
you’ll get a FREE 3-mo.<br />
subscription!<br />
Congratulations to<br />
AYLA VALENTINES<br />
Long Island, NY<br />
ADVERTISERS INDEX<br />
PLEASE PATRONIZE THE LEADING WHOLESALERS<br />
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />
MARCH <strong>2019</strong><br />
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />
ADVERTISING<br />
FORUM AD RATES ......... 09<br />
APPAREL<br />
1 STOP WHOLESALE .... 58/59<br />
BLANK TEES. .............. 46<br />
BOUTIQUE CLOSEOUTS. .... 55<br />
CLOTHINGWARE .......... 65<br />
DD BULK .................. 32<br />
FASHIONABLE SALES. ...... 51<br />
FLIRTY WHOLESALE ....... 42<br />
KARMA CIRCLE. ........... 28<br />
SCARF WAREHOUSE ....... 75<br />
SELINI NY. ................ 19<br />
STYLE IN FASHION ......... 16<br />
T SHIRT REP ............... 53<br />
UIN DEALS ................ 41<br />
UNIVERSE WHOLESALE. .... 69<br />
USACOSTUMERS.COM ..... 36<br />
ASSORTED ITEMS<br />
AUCTION FINDER .......... 40<br />
BARGAIN OUTLET. ......... 16<br />
BEAN WHOLESALERS ...... 22<br />
DIRECT LIQUIDATION ...... 21<br />
DOBA DROPSHIP .......... 57<br />
EVERYTHING CLOSEOUTS .. 30<br />
EZ DROPSHIP. ............. 30<br />
GET THAT WHOLESALE ..... 88<br />
INMAR ................... 33<br />
MEGA UBID ............... 72<br />
RAMSONS IMPORTS ....... 17<br />
REMY WAREHOUSE ........ 44<br />
SMARTEST BARGAIN . ...... 89<br />
TOP TEN WHOLESALE ...... 90<br />
BOOKS<br />
AUCTION BOOK ........... 94<br />
BUYERS CONTACTS ....... 102<br />
CLOSEOUT DIRECTORY. .... 93<br />
HIDDEN WEALTH .......... 91<br />
TRADE BOOKS. ........95-101<br />
CANDY<br />
SWEET WHOLESALERS ..... 77<br />
CELLULAR<br />
CELLCITY.BIZ ............. 86<br />
WHOLE-CELL ............. 25<br />
COMPUTERS<br />
REFURB SHOPS ............ 54<br />
CONSUMER ELECT.<br />
FIND IT CHINA ............. 83<br />
CREDIT CARD<br />
PROCESSING<br />
EXP MERCHANT ........... 70<br />
NOAMB. .................. 92
#1<br />
BUYING GUIDE<br />
FOR RETAIL STORES!<br />
DISPLAY/SUPPLIES<br />
& SERVICES<br />
AVVO .................... 60<br />
CC WAREHOUSE . . . . . . . . . . . .67<br />
E-STORE BUILDERS ........ 48<br />
E STORE SIGNS ............ 79<br />
E-STORE SITES ............ 26<br />
FB CAMPAIGNS ............ 68<br />
FIND IT ASIA. .............. 87<br />
FORUM ADVISORS . . . . . . . . . .52<br />
FORUM PRINTERS ......... 80<br />
FUNDING OFFICES ......... 28<br />
KWIK INC ................. 74<br />
PAYROLL HELPERS ........ 64<br />
PROMOTIONAL REWARDS.. 62<br />
PROTECTION PLANS ....... 66<br />
RETAILERS BANK .......... 38<br />
SALES GROUP BAGS........ 20<br />
VACATION PROMOS ....... 78<br />
WHOLESALESOURCES.COM 103<br />
DROPSHIPPERS<br />
DOBADROPSHIP. .......... 57<br />
EZ DROPSHIP. ............. 30<br />
E-CIGARETTES &<br />
SMOKE SHOP ITEMS<br />
3’x5’Embroidered Flags $14.00 Each<br />
HEAVENLY ................ 24<br />
View our 148 page Catalog online !<br />
www.RIOhio.com<br />
LIGHT E CIG ............... 45<br />
LOGIC WHOLESALE ........ 85<br />
Hat Pins $6.00 dz<br />
$36.00 dz<br />
Garden Flags<br />
$48.00 dz<br />
Metal Signs<br />
$5.50 Each<br />
Tri-Fold<br />
$5.00 Each<br />
3’x5’Embroidered Flags<br />
$14.00 Each<br />
Belt Buckles<br />
$36.00 dz<br />
$9.00 dz<br />
FLAGS<br />
Playing Cards<br />
$18.00 dz<br />
$24.00 dz<br />
$21.00 dz<br />
$18.00 dz<br />
5” Patches $36.00 dz<br />
$39.00 dz<br />
GALAXY IN’L. ............. 04<br />
FOOTWEAR<br />
Leather Wallets $5.50 each<br />
Garden Flags WindSocks<br />
48.00 dz $48.00 dz<br />
$18.00 dz<br />
$21.00 dz<br />
79<br />
$36.00<br />
SOUTH<br />
ut 72 pcsCHINA .......... Magnets 3”x8” $18.00 03dz<br />
SNEAKER CLEARANCE. ..... 47<br />
HANDBAGS<br />
12”x18” Metal Signs<br />
$5.50 Each<br />
BAG CLOSEOUTS .......... 43<br />
Belt Buckles<br />
$42.00 dz<br />
BAG VENDORS ............ 32<br />
HOME & HOUSEWARE<br />
DAKOTA STEEL ART ........ 23<br />
RUG PROFITS.............. 37<br />
RUSH SUPPLIERS .......... 18<br />
SJT ENT. .........BACK COVER<br />
INCENSE/OILS<br />
MYSTICAL MOMENTS ...... 82<br />
JEWELRY/<br />
ACCESSORIES<br />
BLING WHOLESALER ....... 27<br />
BODY CANDY HQ .......... 73<br />
BUND JEWELRY............ 29<br />
CLOSEOUTS FOR SALE. ..... 63<br />
Min.Order<br />
$150.00<br />
Patches $18.00 dz<br />
Belt Buckles<br />
$36.00 dz<br />
$4.50 Each<br />
HIPWHOLESALE ........... 39<br />
JEWEL CLEARANCE ........ 24<br />
$42.00 dz<br />
KAASH ................... 02<br />
Metal Sign<br />
$4.75 each<br />
$48.00 dz<br />
3pc Magnet<br />
$5.25 Each<br />
Metal Plates<br />
$27.00 dz<br />
$15.50 Each<br />
JEWELRY MINERS. ......... 71<br />
LUV NELLIE ............... 16<br />
SHAKE WHOLESALE. ....... 18<br />
8” x 12” Metal Signs<br />
$39.00 dz<br />
$4.00 each<br />
COOL $30.00 GLOWING dz 8” x 12” Parking ........... Sign $18.00 dz 81<br />
12” Metal Signs<br />
$5.00 Each<br />
NOVELTIES<br />
CARTOON CONCEPTS ...... 20<br />
NOVELTY SELLER .......... 31<br />
R/C & TOYS<br />
Leather Bracelet $18.00 dz<br />
1ut/5 dz Mood Rings $33.00 unit<br />
Metal Sign<br />
12”X18” $5.75 Each<br />
12”x18” Metal Sign $5.25 each<br />
2.7¢ Long<br />
Distance!<br />
FORUM123.COM<br />
$36.00 ut/72pcs<br />
$15.00 dz<br />
Accept Credit Cards<br />
At Your Business.<br />
EXP Merchant<br />
$6.00 dzSee Hat Page Pins Also 70<br />
sold by the<br />
Gigantic dozen! Selection<br />
of Variety Goods<br />
RC VARIETY $15.00 ............... dz<br />
49<br />
36 pcBiker Ring<br />
$24.00 dz<br />
Best Friend Necklace RAMSON’S<br />
$39.00 unit<br />
$24.00 dz/sets<br />
See our Ad on Page 17<br />
$7.00 Each<br />
SOARING RC .............. 26<br />
SPECIAL FEATURES<br />
ASD SPECIAL . ..........13-15<br />
FORUM WORKSHOP ....... 35<br />
READER RESPONSE ........ 11<br />
WHAT’S HOT .............. 12<br />
TRADE SHOWS<br />
ASD VEGAS SHOW ......... 34<br />
VIDEOS & DVD’S<br />
DVD BUNDLE .............. 50<br />
WATCHES & CLOCKS<br />
TIME WHOLESALERS ....... 61<br />
WATCH DEALERS .......... 22<br />
Advertise in<br />
See Page 9<br />
DROPSHIP TO PROFITS!<br />
Tri- Color Necklace $18.00 dz<br />
1000’s of Items<br />
See our ad on page 57<br />
WHOLESALERS:<br />
Increase Your Sales<br />
By Advertising Here!<br />
631-754-5000<br />
WIND SPINNERS<br />
Sells Like<br />
A Breeze!<br />
DAKOTA STEEL<br />
See Our Ad on Pg. 23<br />
VISIT FORUM ON<br />
THE INTERNET<br />
View our latest books at<br />
www.bizbooks.org<br />
WE HAVE BUYERS<br />
PG 102<br />
Databases for ALL Industries<br />
www.BuyersContacts.com
ADVERTISING INFORMATION<br />
www.retailersforum.com<br />
VOL 28 NO. 2<br />
JUNE 2008<br />
MARKETING TIPS!<br />
MERCHANDISE SOURCES<br />
RETAILING TIPS<br />
SELL LIKE AN<br />
EGYPTIAN!<br />
Reach Active Buyers with our Print Readership<br />
Plus over 265,000+ Page Views Monthly Online<br />
✔ Apparel and Accessory Stores<br />
✔ Card and Gift Stores<br />
✔ Discount and Dollar Stores<br />
✔ Distributors and Jobbers<br />
✔ General Merchandise Stores<br />
✔ Internet On Line Stores<br />
✔ Mail Order Catalog Sales<br />
✔ Novelty and Toy Stores<br />
✔ On Line Stores<br />
✔ Resort and Souvenir Stores<br />
✔ Sporting Goods Stores<br />
✔ Variety Merchandise Stores<br />
✔ Wholesalers<br />
ESTABLISHED IN 1981 as a buying source for store<br />
owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />
a large national circulation to showcase their products<br />
and services. Many of our readers are located in rural<br />
areas where access to merchandise is difficult, making our<br />
magazine indispensable to their buyers.<br />
Through our unique direct mail and trade show<br />
circulation we constantly rotate our mailing lists, adding<br />
new stores monthly enabling us to deliver new, fresh<br />
buyers each and every month you advertise with us.<br />
In addition to your print ad, your company will be<br />
featured in our digital on line monthly version at<br />
www.RFmagazine.com. Our online magazine produces<br />
over 265,000+ page views monthly for our advertisers,<br />
which is in addition to our print and mail distribution.<br />
Your online ad will link to your website and email<br />
address and we provide unlimited transfers from our<br />
readers into your website 24/7.<br />
FORUM PUBLISHING COMPANY<br />
383 East Main Street, Centerport, NY 11721<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
CONTACT US:<br />
TEL: 1-800-635-7654<br />
FAX: 631-754-0630<br />
Email: <strong>Forum</strong>Publishing@gmail.com<br />
Page 8 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
etailers<br />
ADVERTISING RATES<br />
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />
› Page $400 $300 $275 $250<br />
¼ Page $525 $425 $400 $350<br />
½ Page $625 $525 $500 $450<br />
Full Page $850 $750 $700 $650<br />
2 Pages $1,350 $1,250 $1,150 $1,050<br />
Prices shown per month, above rates include full color printing<br />
ADVERTISING SPECS<br />
› Page: 2¼" high x 3¼" wide<br />
¼ Page: 4‚" high x 3¼" wide<br />
½ Page:<br />
Full Page:<br />
4‚" high x 7" wide or<br />
9½" high x 3¼" wide<br />
9½" high x 7" wide<br />
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />
PDF format in CMYK color, 300 dpi resolution only<br />
FULL MARKETING PROGRAM INCLUDED >><br />
✔ Monthly print and mail magazine<br />
✔ Online magazine and search marketing<br />
✔ Distribution at top trade shows<br />
Printed <strong>Magazine</strong><br />
• Your ad is featured in our<br />
printed magazine circulated<br />
to buyers across the USA.<br />
Includes distribution at<br />
industry’s top trade shows.<br />
Complete Digital <strong>Magazine</strong><br />
• Your ad runs on-line at<br />
www.RFmagazine.com<br />
• Over 265,000+ monthly<br />
page views<br />
• Active link to your website<br />
Phone APP<br />
• Your company included in our<br />
free iPhone and Android APP.<br />
Imagine YOUR company right<br />
on the buyers phones!<br />
Reader Response<br />
• Generates leads from buyers<br />
interested in your products<br />
through a code placed in<br />
your ad and on-line at<br />
www.vendor411.com. Free for<br />
all half and full-page ads.<br />
Search Marketing<br />
• Your company included in<br />
the industry’s leading search<br />
engine: www.supplier411.com<br />
• Saturation marketing coverage<br />
on our new wholesale portal:<br />
www.wholesalesources.com<br />
TOP INDUSTRY<br />
TRADE SHOWS <strong>2019</strong><br />
JANUARY<br />
Los Angeles Market Week<br />
Minneapolis Gift Show<br />
Philadelphia Gift & Variety Show<br />
St. Louis Gift Show<br />
FEBRUARY<br />
California Marketplace<br />
Charlotte Gift Show<br />
Louisville Gift Show<br />
Magic Sourcing Show<br />
New York Toy Fair<br />
Off Price Specialist Show<br />
Seattle Gift Show<br />
MARCH<br />
ASD Marketweek Las Vegas Show<br />
Minneapolis Gift Show<br />
Norton’s Gift & Variety Show<br />
APRIL<br />
Hawaii Merchandise Expo<br />
Portland Gift Show<br />
Charlotte Gift Show<br />
MAY<br />
Off Price Show NY<br />
JUNE<br />
Charlotte Gift & Variety Show<br />
Dallas Gift & Variety Show<br />
LA Fashion Market<br />
Minneapolis Gift Show<br />
Norton’s Gift & Variety Show<br />
JULY<br />
ASD Market Week<br />
California Marketplace<br />
Oklahoma City Wholesale Show<br />
Philadelphia Gift & Variety Show<br />
AUGUST<br />
Biloxi Wholesale Show<br />
Fort Lauderdale Gift Show<br />
Louisville Gift Show<br />
Minneapolis Gift Show<br />
Off Price Specialist Show<br />
St. Louis Gift Show<br />
SEPTEMBER<br />
Asia America Wholesale Show<br />
California Gift & Home Show<br />
Charlotte Gift & Variety Show<br />
Hawaii Gift Show<br />
Norton’s Gift & Variety Show<br />
OCTOBER<br />
Las Vegas Souvenir & Gift Show<br />
Minneapolis Gift & Variety Show<br />
Additional Shows TBD<br />
NOVEMBER<br />
Gatlinburg Gift Show<br />
Hawaii Merchandise Expo<br />
Norton’s Gift & Variety Show<br />
Ocean City Gift Show<br />
Smoky Mountain Variety<br />
DECEMBER<br />
Charlotte Gift & Variety<br />
Grand Strand Gift & Variety Show<br />
Our Large Holiday Issue Hits The Mails<br />
Before Thanksgiving to Maximize<br />
Advertisers Results!<br />
* Show schedules are subject to change without notice.
FROM THE PUBLISHER<br />
What a Crazy<br />
ride we have been on with our small<br />
businesses over the last year!<br />
The holiday season wound up to be better than anyone expected and there’s still<br />
great momentum in the<br />
and it is up to each of us to<br />
industry. Soon we will be<br />
heading into milder weather<br />
and it is projected that the<br />
economy will continue to<br />
expand.<br />
AS small business owners<br />
we are very dependent on the<br />
economy being stable and<br />
growing so that our sales will<br />
continue to increase steadily.<br />
Although the economy has been rollercoastering<br />
the numbers all end up well for<br />
us in the long game. But the up-and-down<br />
requires all of us to keep prepared for<br />
slow-downs when they occur.<br />
NOTHING will be slow this month<br />
though, with the anticipated ASD Market<br />
Week mid-month in addition to several<br />
other leading industry shows and events.<br />
Here we can explore new merchandise,<br />
meet new suppliers as well as energize<br />
ourselves after a long winter.<br />
MANY of our readers have taken<br />
heed over the years of our suggestion<br />
to expand their offerings online and<br />
recent polling we have done shows that<br />
almost 75% of our readers currently have,<br />
or are developing online e-commerce<br />
stores. This is an important step to your<br />
businesses continuity. As we all know,<br />
shoppers are using the internet to buy<br />
>> ON-LINE SOURCING<br />
make sure our stores are<br />
represented. The great thing<br />
about an online store is that<br />
once it is set up and operable<br />
you drastically reduce your<br />
operating overhead and can<br />
be competitive and run higher<br />
margins.<br />
BOTH retailers and<br />
wholesalers benefit by<br />
exposing their businesses to as many new<br />
buyers as possible. In our same poll, over<br />
90% of our wholesalers have an online<br />
presence. So, retailers need to catch up.<br />
It’s a great way to expand your client base.<br />
THIS issue is dedicated to the hard<br />
working folks who produce our industry’s<br />
trade shows as well as the eager<br />
attendees who breathe life into the<br />
industry by making the shows part of<br />
their buying programs. With strong shows<br />
our retailers are able to source goods to<br />
keep them competitive as well as partake<br />
in education to help them increase their<br />
business knowledge.<br />
I’VE always been a big fan of trade shows<br />
since the first show I did with the Fletcher<br />
family (ASD 1981) at the old Sands and<br />
Riviera ballrooms to the many shows we<br />
participate in now. See you at the shows<br />
this month!<br />
The entire issue of<br />
<strong>Retailers</strong> <strong>Forum</strong> <strong>Magazine</strong><br />
is posted on-line at<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
Includes: Website Links *<br />
E-Mail Links * Printable PDF’s<br />
ACCESS OUR MAGAZINE<br />
FROM ANYWHERE 24/7<br />
RETAILERS<br />
FORUM<br />
SALES & MARKETING<br />
Gregory Brown<br />
Tom Richards<br />
Scott Savitt<br />
Martin Stevens<br />
OFFICE MANAGER<br />
Leah C.<br />
PRODUCTION<br />
Lisa Maresca-Smith<br />
CREDIT DEPARTMENT<br />
Kristine Hines<br />
CIRCULATION<br />
Discount Reading Svc.<br />
LITERARY STAFF<br />
Patricia Luebke<br />
Jason Meyers<br />
Rachel Spearman<br />
COLOR PRODUCTION<br />
Anchor Imaging<br />
PRINTING<br />
Composing Room<br />
ART DIRECTION<br />
Gregory Stevens<br />
Martin Stevens<br />
OVERSEAS OFFICE<br />
Trade Channel<br />
N.W. Guineastr 30<br />
2022 PA Haarlem<br />
Netherlands<br />
+31-23-531-90-22<br />
Published Monthly by:<br />
<strong>Forum</strong> Publishing Co.<br />
383 East Main Street<br />
Centerport, NY 11721<br />
Tel: 631/754-5000<br />
Fax: 631/754-0630<br />
forumpublishing@gmail.com<br />
www.retailersforum.com<br />
37 Years<br />
1981-<strong>2019</strong><br />
RETAILERS FORUM is published monthly at<br />
$75/year USA, $125/year foreign.<br />
Entire contents copyright ©<strong>2019</strong> by<br />
<strong>Forum</strong> Publishing. Publisher assumes no<br />
responsibility for contents herein. First and<br />
third class postage paid at Centerport, NY.<br />
Bulk mail paid at NY, Brookfield, WI and<br />
Hooksett, NH under private mail indicia via<br />
publication mailing.
etailers<br />
Reader Response<br />
FREE PRODUCT INFORMATION FROM OUR ADVERTISERS<br />
Have our advertisers contact you directly! Simply select the advertisements that<br />
interest you and fax this form to 631-754-0630 or fill in on-line at www.Vendor411.com<br />
APPAREL<br />
❒ All Advertisers in APPAREL<br />
❒ 01. 1 Stop Wholesale<br />
❒ 13. Karma Circle<br />
❒ 08. Selini NY<br />
❒ 28. Style in Fashion<br />
CREDIT CARD PROCESSING<br />
❒ All Advertisers in CREDIT CARD PROCESSING<br />
❒ 38. EXS Credit<br />
❒ 68. NOAMB.com<br />
FOOTWEAR<br />
❒ All Advertisers in FOOTWEAR<br />
❒ 37. 79 South China<br />
GENERAL & VARIETY<br />
❒ All Advertisers in GENERAL & VARIETY<br />
❒ 48. Bargain Outlet<br />
❒ 03. Direct Liquidations<br />
❒ 04. Galaxy Flags<br />
❒ 10. Inmar<br />
❒ 07. Ramsons<br />
HOME & HOUSE<br />
❒ All Advertisers in HOME & HOUSE<br />
❒ 23. Dakota Steel Art<br />
❒ 05. SJT Enterprises<br />
INCENSE<br />
❒ All Advertisers in INCENSE<br />
❒ 41. Mystical Moments<br />
JEWELRY & ACCESSORIES<br />
❒ All Advertisers in JEWELRY<br />
❒ 06. Kaash<br />
❒ 02. Luv Nellie Jewelry<br />
WESTERN ACCESSORIES<br />
❒ All Advertisers in WESTERN ACCESSORIES<br />
❒ 33. JR Palacios<br />
For Quick Response:<br />
Fax: 631-754-0630 • On-Line: www.Vendor411.com<br />
Mail: <strong>Forum</strong> Publishing Co. • 383 E. Main St. • Centerport, NY 11721<br />
Your Name _____________________________________________ Type of Business ____________________________________<br />
Company Name _____________________________________________________________________________________________<br />
Address ____________________________________________________________________________________________________<br />
City ____________________________________________________State _____________________ Zip ______________________<br />
E-Mail: _________________________________________________Tel _______________________ Fax ______________________
For more information, contact:<br />
www.BundJewelry.com<br />
3 CT. Round with Bail<br />
Simulated Diamond<br />
Diamond Veneer<br />
Solitaire Sterling Silver<br />
Pendant<br />
$<br />
86 00<br />
For more information, contact:<br />
www.ThousandsOfSigns.com<br />
1-800-326-7419<br />
SJT Enterprises<br />
SIMULATED GEMS = REAL SALES<br />
THERE is an amazing new process in the processing of cubic zirconia that<br />
has taken simulated diamonds to an entirely new level. And, lucky for us, one<br />
of our advertisers Bund Jewelry, sells beautiful pieces created with this new<br />
process.<br />
QUICKLY catching on with celebrities, the new process which treats cz with a<br />
veneer of carbon diamond particles to create a flawless “G” color creates the<br />
most beautiful and almost non detectable simulated diamonds on the market<br />
today.<br />
BUND has put together an informative website to describe the process and<br />
also has included some of their top selling pieces hat will quickly sell out at<br />
your store or online.<br />
THIS month’s Hot special is the 3 CT round simulated diamond veneer<br />
solitaire sterling silver pendant for just $86.00. The company has beautiful<br />
selections for both your male and female clients.<br />
WILDLY POPULAR PET ARTWORK<br />
THE world reknown artist Dean Russo is being featured by SJT Enterprises in<br />
what has to be one of the hottest and most beautiful pet products ever offered<br />
in the marketplace!<br />
YOU may have seen some of these designs on tee shirts and other items<br />
and thanks to SJT, who makes ALL of their items in the USA - these popular<br />
designs are now available on wood plaques.<br />
IF you’ve been to any trade show recently you’ve seen the lines at the SJT<br />
booth, including this month at ASD (booth SL-1204). You can buy these beautiful<br />
plaques online at just $4.75 each and get a free display when you buy a set of<br />
32 styles (4 ea) at just $608. And the company will ship free when you mention<br />
“<strong>Forum</strong>!”<br />
THESE are great decorative home items that will fly off your shelves or from<br />
your online store. Buy with confidence.<br />
For more information, contact:<br />
www.CartoonConcepts.com<br />
I9 Smart<br />
Bracelet<br />
Heart Rate<br />
Blood Pressure<br />
Waterproof<br />
Sport<br />
$<br />
9.77<br />
Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654<br />
Page 12 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />
BUY FROM DIRECT FROM FACTORY<br />
THE world has become much more accessible these days and even with<br />
overseas tariffs/tensions, retailers in the USA still do quite well when they can<br />
purchase certain items directly from factories in Asia and overseas.<br />
CARTOON Concepts is a long established company known for offering the<br />
hottest selling new trendy items at the best prices. They make buying easy with<br />
online ordering and free shipping of all orders. The company has new goods<br />
daily and while transit can take 3-6 weeks you get the best deals on the best<br />
goods.<br />
HOT item this month is the I9 smart bracelet to show heart rate and blood<br />
pressure for just $9.77! All quantities supported.
BRINGS<br />
BUYERS & SELLERS TOGETHER UNDER ONE ROOF AT LVCC<br />
The leading wholesaler and supplier brands<br />
will come together at ASD Marketweek,<br />
<strong>March</strong> 17th to <strong>March</strong> 20th in a distinct trade show<br />
experience for thousands of exhibitors in the style<br />
and beauty, jewelry, gift, toy, and value categories.<br />
The ASD shows provide a unique environment<br />
where buyers and sellers come together to do<br />
business. By having the entire show under one roof<br />
at the Convention Center it makes it convenient<br />
for attending buyers to cover more exhibits and<br />
spend more time with the exhibitors to make their<br />
purchases. The show continues to evolve and<br />
improve by separating product categories such as<br />
gift, toy, fashion and general merchandise making<br />
it easier than ever for buyers to pinpoint specific<br />
areas to see the products they are interested in.<br />
In addition, the show will offer seminars on topics of<br />
interest to the current retail environment including<br />
social media, search engine strategies, e-commerce<br />
and global sales strategies. All seminars will take<br />
place on site at the Las Vegas Convention Center.<br />
For over 58 years, ASD Marketweek has been serving<br />
the unique community of buyers and sellers in the<br />
wholesale and mass retail arenas. The show will<br />
take place from <strong>March</strong> 17th to <strong>March</strong> 20th at the<br />
Las Vegas Convention Center and is expected to<br />
draw nearly 45,000 attendees including large chain<br />
retail stores, independent retailers, online retailers,<br />
distributors, boutique franchisers, mall carts and<br />
kiosks. The show offers the most comprehensive<br />
selection of general merchandise under one roof<br />
in the country.<br />
<strong>Forum</strong> Publishing Company, who recently celebrated their 37 th Anniversary in May, has been a proud Media Partner<br />
of the ASD Marketweek since 1981. We welcome all exhibitors and attendees to visit our booths at the show.<br />
RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 13
ASD MARKETWEEK SHOWCASE<br />
WIND SPINNERS WHOLESALE<br />
YOUR #1 FOOTWEAR SOURCE<br />
Wholesalers • Importers • Exporters<br />
79 SOUTH CHINA IMPORTS<br />
Men’s ~ Women’s ~ Children’s<br />
1-800-235-0020 • www.SouthChinaImport.com<br />
Exclusive Solar Light Designs<br />
Exclusive Solar Light Designs<br />
Solar Solar Light Light included included<br />
Proudly Made in USA!<br />
Wind Spinners are selling<br />
Hang DAKOTA in STEEL ART<br />
Hang some in your booth<br />
Easy Easy Money & Pays for booth+<br />
MONEY<br />
MONEY<br />
BE THE FIRST<br />
AT YOUR SHOW<br />
TO SELL OUR<br />
RUSTPROOF<br />
WIND SPINNERS!<br />
We Dropship ~ Next Day Shipping<br />
1-701-242-7747 • www.DakotaSteelArt.com<br />
BOOTH: C-3824 ASD SHOW<br />
BEAUTIFUL FAST SELLING APPAREL COLLECTION<br />
Largest Assortments<br />
at Great Prices!<br />
KARMA CIRCLE<br />
1-831-747-1717 • www.KarmaCircleUSA.com<br />
circle<br />
USA<br />
“Making a difference”<br />
circle<br />
USA<br />
Join the Vendors Switc<br />
- America’s<br />
Join the<br />
Best<br />
Vendo<br />
Sell<br />
- Proudly - America’s Made in theB<br />
- Proudly Ma<br />
STAINLESS Order STEEL Now! WIND SPINNERS<br />
STAINLESS<br />
START SELLING<br />
STEEL WIND<br />
TODAY!<br />
SPINNERS<br />
60<br />
BEST SELECTION OF ASSORTED MERCHANDISE AT THE LOWEST PRICES!<br />
Gifts ~ Novelties ~ Plush ~ Jokes ~ Toys ~ Sunglasses<br />
START www.dakotasteelart.com<br />
SELLING TODAY!<br />
www.dakotasteelart.com<br />
BARGAIN OUTLET WHOLESALE<br />
Ph: 701-242-7747 * Fax 701-242-0177<br />
Ph:<br />
Email:<br />
701-242-7747 If info@dakotasteelart.com<br />
It’s Hot...We * Fax Have 701-242-0177 It!<br />
1-217-822-6230 Email:<br />
405 County<br />
info@dakotasteelart.com<br />
• www.WholesaleCentral.com/thebar0001<br />
Road 25 Mantador, ND 58058<br />
*You 405 County pick your Road 25 spinners Mantador, from ND stock 58058items<br />
(limited to in-stock items)<br />
*You pick your spinners from stock items<br />
(limited to in-stock items)<br />
“Making a difference”<br />
125 OCEAN VIEW BLVD. SUITE # 114, PACIFIC GROVE, CA 93950 | PH # 831-747-1717, 831-915-7567<br />
FAX # 831-747-1780 | Email: karmacircleusa@gmail.com | www.karmacircleusa.com<br />
BOOTH: C-4500 ASD SHOW<br />
125 OCEAN VIEW BLVD. SUITE # 114, PACIFIC GROVE, CA 93950 | PH # 831-747-1717, 831-915-7567<br />
FAX # 831-747-1780 | Email: karmacircleusa@gmail.com | www.karmacircleusa.com<br />
#1 VOLUME LIQUIDATOR IN THE US!<br />
Everything from Overstocks to Customer Returns<br />
Order Now!<br />
BEST SUPPLIER OF GOLD FILLED JEWELRY<br />
India • Brazil • Mexico<br />
KAASH<br />
Earrings ~ Bracelets ~ Necklaces ~ Huge Selection at Best Prices<br />
1-213-745-2009 • www.KaashUSA.com<br />
INMAR LIQUIDATION<br />
17+ CONVENIENT LOCATIONS<br />
ACROSS THE COUNTRY<br />
7 of the top 10 <strong>Retailers</strong> use Inmar!<br />
1-855-313-3610 • www.SmartLots.com<br />
BOOTH: SU-2236 ASD SHOW<br />
Order Now!<br />
Page 14 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
l Sign<br />
each<br />
00 dz<br />
00 dz<br />
ASD MARKETWEEK SHOWCASE<br />
AMERICA’S LARGEST VARIETY MERCHANDISE WHOLESALER!<br />
Metal Plates<br />
$27.00 dz<br />
1000’s of Fast Selling Items for<br />
<strong>Retailers</strong> ~ Online Sellers ~ Flea Marketers<br />
$6.00 dz<br />
RAMSON’S IMPORTS,<br />
Hat<br />
INC<br />
Pins Also<br />
$4.00 each<br />
sold (614) by the 846-4447<br />
RAMSON’S 1-614-846-4447 IMPORTS,INC.<br />
• www.RIOhio.com FAX: (614) 846-4809<br />
5159 Sinclair Road ,Columbus ,OH 43229<br />
dozen!<br />
8” x 12” Parking Sign $18.00 dz<br />
8” x 12” Metal Signs<br />
$39.00 dz<br />
3’x 5’ Flags $2.50 Each<br />
Min.100 pcs<br />
Leather Bracelet $18.00 dz<br />
$36.00 ut/72pcs<br />
$15.00 dz<br />
www.RIOhio.com Email:info@RIOhio.com<br />
THE SOURCE FOR WHOLESALE LIQUIDATIONS<br />
Walmart • Amazon • Target • Lowes Loads<br />
DIRECT LIQUIDATION<br />
New Merchandise Daily ~ 6 Packed Warehouses!<br />
1-800-997-9527 • www.DirectLiquidation.com<br />
$4.50 Each<br />
Metal Signs<br />
.00 Each<br />
.00 Each<br />
kles<br />
z<br />
$15.00 3’x5’Embroidered dz Flags $14.00 Each Garden Flags<br />
$24.00 dz<br />
View our 148 page Catalog online !<br />
www.RIOhio.com $24.00 dz/sets<br />
$150.00<br />
WindSocks<br />
48.00 dz $48.00 dz<br />
Best Friend Necklace<br />
BOOTH: SU-1167 Min.Order ASD SHOW<br />
$42.00 dz<br />
YOU’VE NEVER SEEN DOG ART LIKE THIS!<br />
Belt Buckles $18.00 dz<br />
Made in $36.00 USA dz Decorative Wood Plaques<br />
Hat Pins $6.00 Featuring dz Artwork<br />
$18.00 dzof Dean Russo!<br />
Amazing $9.00 dz $4.75 ea. ~ FREE Displays!<br />
5” Patches $36.00 dz<br />
$4.75 each<br />
SJT ENTERPRISES, INC<br />
1ut/5 dz Mood Rings $33.00 unit<br />
$39.00 dz<br />
Tri- Color Necklace $18.00 dz<br />
1-800-326-7419 • www.ThousandsOfSigns.com<br />
$36.00 dz<br />
Tri-Fold<br />
$5.00 Each<br />
Leather Wallets $5.50 each<br />
Metal Sign<br />
$48.00 dz<br />
3pc Magnet $15.50 Each<br />
$5.25 Each<br />
36 pcBiker Ring<br />
$39.00 unit<br />
Metal Plates<br />
$27.00 dz<br />
8” x 12” Metal Signs<br />
$39.00 dz<br />
Metal Sign<br />
12”X18” $5.75 Each<br />
Order Now!<br />
YOUR FASHION WHOLESALER<br />
New Styles in Dashiki Print for Men & Women<br />
Imported from Thailand & India<br />
Huge Selection of Apparel at Best Prices<br />
STYLE IN FASHION<br />
12”x18” Metal Sign $5.25 each<br />
$36.00 ut/72pcs<br />
1-213-624-9728 • www.StyleInFashion.com<br />
$15.00 dz<br />
$36.00 ut 72 pcs<br />
$21.00 dz<br />
Magnets 3”x8” $18.00 dz<br />
$30.00 dz<br />
8” x 12” Parking Sign $18.00 dz<br />
$4.00 each<br />
$6.00 dz<br />
Hat Pins Also<br />
sold by the<br />
dozen!<br />
Leather Bracelet $18.00 dz<br />
Garden Flags<br />
$48.00 dz<br />
12”x18” Metal Signs<br />
BOOTH: SL-1204 $5.50 Each<br />
ASD SHOW<br />
$15.00 dz<br />
$24.00 dz<br />
Belt Buckles<br />
$7.00 Each<br />
WHOLESALE<br />
$24.00 dz $42.00 FASHION dz ACCESSORIES<br />
Socks ~ Ties ~ Hats ~ Bags ~ Scarves<br />
Hottest Items • No Minimum Order!<br />
Metal Signs<br />
$5.50 Each<br />
3’x5’Embroidered Flags<br />
$14.00 Each<br />
Playing Cards<br />
$18.00 dz<br />
$21.00 dz<br />
Patches $18.00 dz<br />
12” Metal Signs<br />
$5.00 Each<br />
Belt Buckles<br />
$36.00 dz<br />
1ut/5 dz Mood Rings $33.00 unit<br />
Best Friend Necklace<br />
$24.00 dz/sets<br />
36 pcBiker Ring<br />
$39.00 unit<br />
Order Now!<br />
OVER 600 DESIGNS OF 3 X 5 FLAGS!<br />
All Countries • States • Military • Novelty<br />
We Are Your Flag Headquarters!<br />
Also have Wristbands, Windsocks, Patches, Caps & More!<br />
GALAXY INTERNATIONAL<br />
1-714-879-9040 • www.GalaxyFlags.com<br />
Tri- Color Necklace $18.00 dz<br />
GREAT SPECIALS & CLOSEOUTS ONLINE!<br />
SELINI NY<br />
1-866-955-8437 • www.SeliniNY.com<br />
BOOTH: SU-3003 ASD SHOW<br />
Order Now!<br />
RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 15
STYLE IN FASHION INC.<br />
WEST-SIDE DESIGNS<br />
321 Olympic Blvd. Los Angeles, CA 90015 or 930 Santee St #3 • Los Angeles, CA 90015<br />
Tel: (213) 624-9728 - (213) 488-1896<br />
We Carry Winter<br />
Sweaters & Jackets<br />
at Moderate<br />
Prices<br />
MANY STYLES AVAILABLE IN<br />
DASHIKI PRINT<br />
for Men & Women<br />
Imported from<br />
Thailand & India<br />
Tie-Dye, Hawaiian Print,<br />
Solid Acid Wash, Printed Dresses,<br />
Baby Doll Dresses, Blouses,<br />
Skirt Sets, Pant Sets, Skirts, Sundresses,<br />
Umbrella Dresses in Rayon & Cotton<br />
Fabric. We also carry Magic Wrap,<br />
Sarongs, Handkerchief Dresses, Pancho<br />
Tops - all in Regular and Plus Size.<br />
We also carry<br />
Belly Dance & Zumba<br />
outfits in lots of different styles.<br />
Fax: (213) 624-2115 - (213) 488-3398<br />
email: Andy@StyleInFashion.com<br />
View Our Catalog Online or Call for Catalog<br />
SAMPLE<br />
PACKAGE<br />
$300<br />
Quantity<br />
Discounts<br />
Available<br />
www.StyleinFashion.com<br />
Want More Info? Circle #28 on page 11 • www.Vendor411.com<br />
The<br />
BARGAIN OUTLET WHOLESALE<br />
Large Selection @ Low Prices<br />
COWBOY<br />
HATS<br />
JEWELRY<br />
SELECT CAP GUNS<br />
BUY 4...GET 1 FREE<br />
Gifts<br />
Novelties<br />
Jokes<br />
Knives<br />
Hats<br />
Sunglasses<br />
Toys<br />
Light Ups<br />
Inflatables<br />
Jewelry<br />
&<br />
So Much<br />
More!<br />
SUNGLASSES<br />
AS LOW AS<br />
$2.50 DZ.<br />
GIFT-WARE<br />
INFLATES<br />
TACTICAL ASSIST<br />
FOLDER KNIFE<br />
BUY 4...GET 1 FREE<br />
www.WholesaleCentral.com/thebar0001<br />
Bargainoutletwholesale@gmail.com<br />
608 S. 2nd St. • Marshal, IL 62441<br />
(217) 822-6230<br />
EST.<br />
1983<br />
Want More Info? Circle #48 on page 11 • www.Vendor411.com<br />
( If you are looking for cheap Chinese jewelry this is not for you )<br />
Want More Info? Circle #02 on page 11 • www.Vendor411.com<br />
Page 16 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
See Us At<br />
ASD SHOW<br />
Booth #: SU-1167<br />
Want More Info? Circle #07 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 17
Vivaldo 35 x 10W<br />
Ceiling Light<br />
w/GoldPlated Finish<br />
and Clear<br />
Crystal Spheres<br />
RETAIL: $8,055.00<br />
Blowout Price<br />
$<br />
906 67<br />
Rush<br />
WHOLESALE<br />
GIFT & HOME WHOLESALERS<br />
Charlotte Collection Wall Lamp<br />
RETAIL:<br />
$1,838.00<br />
Blowout<br />
Price<br />
E30.5” Lt: 5 Antique<br />
Bronze Finish<br />
(Royal Cut<br />
Crystals)<br />
$<br />
255 00 W: 33.5” H: 43.5”<br />
HUGE PROFITS<br />
in Lighting & Home Decor<br />
Stock Up or Start Your Own<br />
Lighting Business<br />
Dance<br />
Three-Light Foyer (small)<br />
RETAIL: $4,257.30<br />
Blowout Price<br />
$<br />
255 00<br />
Eglo Lighting 89572A<br />
1-light Maronello wall in<br />
Aluminum finish<br />
RETAIL: $445.00<br />
Blowout Price<br />
$<br />
23 33<br />
Progress One-Light Flex Track System<br />
in Brushed<br />
Nickel Finish<br />
with white<br />
glass with<br />
black pencil<br />
wrap glass.<br />
RETAIL:<br />
$245.40<br />
Blowout Price<br />
$<br />
34 50<br />
Tressi Pendant<br />
in Glossy White & Orange<br />
RETAIL: $333.00<br />
Blowout Price<br />
$<br />
23 33<br />
Page 18<br />
For<br />
BEST DEALS<br />
Click on Our Tab<br />
www.RushSuppliers.com<br />
MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />
Best Prices<br />
and Service<br />
Since 1976<br />
— Wholesale —<br />
Artesanal Jewelry<br />
RINGS • PENDANTS • EARRINGS • BRACELETS • BEADS • NECKLACES<br />
Beautifully Crafted Items • No Min. Order • 100% Money Back Guarantee<br />
FREE SHIPPING ON ALL ORDERS<br />
Stunning Mozambique<br />
Red Garnet Two Tones<br />
Sterling Silver Earrings<br />
Retail $265.25<br />
CLOSEOUT:<br />
$57.94<br />
Passion<br />
Blue<br />
Turquoise<br />
Sterling Silver<br />
Pendant<br />
Retail $148.15<br />
CLOSEOUT:<br />
$31.00<br />
Amazing! Genuine<br />
Two Tones Green Peridot<br />
Sterling Silver Earrings<br />
Retail $141.25<br />
CLOSEOUT: $25.69<br />
CLOSEOUT:<br />
$65.81<br />
Huge Rich Brown Quartz<br />
.925 Sterling Silver handmade Bracelet<br />
Retail $395.95<br />
One of the kind<br />
Spiders’s Web AAA +<br />
Ocean Jasper<br />
Sterling Silver<br />
Handmade Necklace<br />
Retail $652.95<br />
CLOSEOUT:<br />
$190.25<br />
OPEN A WHOLESALE ACCOUNT ON OUR SITE FOR ADDITIONAL 25% TO 40% DISCOUNTS!<br />
WWW.SHAKEWHOLESALE.COM
See Us At<br />
ASD<br />
Booth #: SU-3003<br />
Want More Info? Circle #8 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 19
BUY DIRECT FROM FACTORY!<br />
1000's OF WHOLESALE ITEMS FOR YOUR STORE OR FLEA MARKET BOOTH<br />
AUTO • HOME • ELECTRONICS • SPORTS • TOYS • APPAREL • SHOES • HEALTH & BEAUTY<br />
Flying RC<br />
Ball Led<br />
Flashing<br />
Light Aircraft<br />
Helicopter<br />
Induction<br />
Toy<br />
I9 Smart Bracelet<br />
Heart Rate<br />
Blood Pressure<br />
Waterproof<br />
Sport<br />
$<br />
9.77<br />
$<br />
6.96<br />
WHOLESALE PACKING SUPPLIES<br />
Great for E-Tailers • Lowest Prices<br />
Poly Mailers • Bubble Mailers • Tapes • Stretch Wraps • Industrial Supplies<br />
Many Sizes<br />
Available<br />
Buy With Confidence<br />
Fast FREE Shipping Worldwide<br />
New Items Daily<br />
NO Minimums<br />
Hot Style LED<br />
Wristwatch<br />
$<br />
4.10<br />
Full HD 30M Waterproof<br />
Sports Action<br />
Camera DV DVR<br />
$<br />
19.27<br />
www.CartoonConcepts.com<br />
THIS MONTH’S SPECIAL<br />
BUBBLE OUT BAGS..... $ 82.95 Case<br />
1500<br />
units<br />
2.7” Dual Lens<br />
HD 1080P Car<br />
DVR Rearview<br />
Camera Video<br />
Recorder<br />
$<br />
25.99<br />
Waterproof 20LED<br />
Motion Sensor Solar<br />
Lamp Outdoor<br />
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$<br />
8.32<br />
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www.SalesGroup.Org<br />
Page 20<br />
MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
Want More Info? Circle #15 on RETAILERS page 11 • www.Vendor411.com<br />
FORUM MAGAZINE | MARCH <strong>2019</strong> Page 21
Wholesale Coffee<br />
• PODS • K-CUPS • WHOLE BEAN & GROUND • TEA • SPORTS MIXES • EQUIPMENT • PARTS & ACCESSORIES<br />
Sell To Cafés, Offices, Consumers<br />
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Luxury Watch Wholesalers<br />
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SALE PRICE:<br />
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Retails for over<br />
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TAG HEUER LINK<br />
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Retails for over<br />
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www.Watchdealers.net<br />
Page 22 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />
MONTBLANC<br />
PROFILE<br />
ELEGANCE<br />
SALE PRICE:<br />
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Retails for over<br />
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MICHELE SEREIN<br />
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$<br />
1,095 00<br />
Retails for over<br />
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MONTBLANC<br />
TIMEWALKER<br />
SALE PRICE:<br />
$<br />
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Retails for over<br />
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3,895.00<br />
BREITLING<br />
MONTBRILLANT<br />
SALE PRICE:<br />
$<br />
4,275 00<br />
Retails for over<br />
$<br />
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*You pick your spinners from stock items<br />
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Join the Vendors Switching to DSA<br />
- America’s Best Selling Wind Spinners<br />
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Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 23
JEWELCLEARANCE.COM<br />
Y O U R FINE JEWELRY WHOLESALER<br />
Our Price<br />
$<br />
599<br />
SWAROVSKI<br />
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1/4” wide. Earrings dangle<br />
down 1/2 inch with<br />
comfortable push backs.<br />
Retails $79.95<br />
Closeout<br />
$<br />
9 95<br />
RINGS<br />
CHAINS<br />
CHARMS<br />
STONES<br />
Dealers...<br />
Click on our<br />
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COLORLESS 1/4 CT<br />
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Retail $799.00<br />
Your Price:<br />
1/4 CT CLASSIC DIAMOND TENNIS<br />
BRACELET IN PLATINUM OVERLAY<br />
Retail $99.99<br />
Our Price<br />
$<br />
49 95<br />
J E W E LCLEARANCE.COM<br />
Hotcig Kubi Pod<br />
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International Wholesaler<br />
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99<br />
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www.HeavenlyWholesale.com<br />
Page 24 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />
WISMEC INDE DUO<br />
RDA ATOMIIZER<br />
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SAMSUNG GALAXY S5 GEM SHIELD<br />
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LG DESTINY L21G GENUINE<br />
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4,500 MAH PORTABLE BATTERY CHARGER/<br />
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$<br />
12.99<br />
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 25
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Quadcopter Helicopter 360 Degree Rollover<br />
Headless Mode One<br />
Cartoon RC Police Car With Music And<br />
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www.SoaringRC.com • Everything FUN!<br />
Page 26 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
NYC’S BEST BLING!<br />
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www.BlingWholesaler.com<br />
RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 27
See Us At<br />
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with<br />
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circle<br />
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FAX # 831-747-1780 | Email: karmacircleusa@gmail.com | www.karmacircleusa.com<br />
Want More Info? Circle #13 on page 11 • www.Vendor411.com<br />
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Page 28 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />
Banks denying your business loans<br />
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We are introducing the revolutionary process of treating Cubic Zirconia with a veneer of carbon diamond particles, crystallizing around<br />
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The main advantage of this Concept is the fact that DIAMOND VENEER blurred the main differences between real Diamonds and the<br />
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www.BUNDJEWELRY.com<br />
RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 29
$<br />
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Page 30 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />
Wsken Type<br />
C Metal<br />
Data Cable<br />
Action Camera $ $<br />
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 31
SELL AUTHENTIC DESIGNER<br />
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Page 32 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />
Mix of over<br />
60 pieces...<br />
$<br />
300 00
Want More Info? Circle #10 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 33
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Register Register<br />
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FASHION ACCESSORIES GIFT + HOME ACCENTS GENERAL STORE<br />
4<br />
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5 6<br />
BEAUTY + FRAGRANCE<br />
SOUVENIR + NOVELTY<br />
CASH + CARRY<br />
7<br />
7<br />
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8<br />
8<br />
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CONVENIENCE STORE CULTURE+ (SMOKE + VAPE) SOURCEDIRECT<br />
Page 34 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
forumworkshop<br />
MARKETING SECRETS<br />
Making Your Name Knowing with Self-Marketing<br />
FORUM WORKSHOP<br />
MARKETING SECRETS<br />
Making Your Name Known with Self-Marketing<br />
IF AT FIRST YOU DON’T SUCCEED,<br />
TRY A GIMMICK<br />
Continued from last issue ...<br />
When In Doubt, Send Money<br />
per hour, to take time to fill out a survey you<br />
mailed them just doesn’t work. Unless you try<br />
a gimmick.<br />
Ron Seaver was a restaurant manager with one<br />
goal in life: to work for the San Diego Padres<br />
baseball team. Getting a job in baseball is like<br />
being discovered in Hollywood. Too many<br />
hopefuls chasing too few jobs.<br />
Hearing that the best chance to get in was<br />
through ticket sales, Seaver sent his resume to<br />
the appropriate team executive. His application<br />
stacked up with the many others received that<br />
day and every other day of the year. Seaver received<br />
the standard rejection letter. He decided<br />
to try the creative approach.<br />
Seaver attached a check for $50 to the rejection<br />
letter and sent it back to the executive with this<br />
note: “I’d pay anything to work for the San<br />
Diego Padres. May I have an appointment to<br />
talk about it?”<br />
Seaver got the appointment, his check back,<br />
and a trial job in the ticket office. From there he<br />
progressed to a full-time ticket sales position<br />
with the team. Later he became director of promotions<br />
for the Padres, working with giveaway<br />
item sponsors to lure more fans to the ballpark.<br />
Some survey companies are attaching 2-dollar<br />
bills to each survey they mail to doctors. It’s<br />
human nature to pocket the 2-dollar bill. And<br />
if the questionnaire is not too long, the doctors<br />
evidently feel obligated to complete the survey<br />
and return it in its postage-paid return envelope.<br />
This concept works with even less money. An<br />
executive fitness firm asked San Diego’s top<br />
150 presidents and CEOs to complete a survey<br />
in return for a quarter. Here’s how it worked.<br />
Renaissance Executive Fitness charges 50 dollars<br />
an hour to help companies get their valuable<br />
yet unhealthy executives in shape.<br />
Personal fitness trainers work individually<br />
with the flabby execs 3 times a week to get<br />
them on the road to fitness. Being exclusive is<br />
an important part of the Renaissance marketing<br />
strategy, and it shuns advertising in favor of<br />
publicity.<br />
To generate publicity, a 6-question survey was<br />
devised that would take busy presidents less<br />
than half a minute to complete. The objectives<br />
were to get their opinions on whether having<br />
healthy employees improved productivity and<br />
lowered absenteeism and to find out if their<br />
companies sponsored fitness programs.<br />
Money also is used on more of a mass marketing<br />
scale to reach doctors. Finding out what<br />
your customers want is a smart business move.<br />
But what if your customers are doctors? Asking<br />
RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 35<br />
busy doctors, who can make as much as $1,000<br />
continued...
Boosting awareness of Renaissance Executive<br />
Fitness with the presidents and chief executive<br />
officers of San Diego’s 150 largest companies<br />
was a side benefit of the survey. Making a good<br />
impression was critical, so a newly minted<br />
quarter was glued to the following letter.<br />
Would you please take 25 seconds to send us<br />
this survey?<br />
Dear Chief Executive:<br />
Your opinion is very important to us. We are<br />
seeking the opinions of San Diego’s presidents<br />
and CEOs about health and fitness in the workplace.<br />
The survey will take 25 seconds to complete.<br />
Why is a quarter attached to this letter? If you<br />
were paid 1 cent for every second of the year,<br />
your annual salary would be $315,360. We hope<br />
this is fair compensation.<br />
forumworkshop<br />
FORUM WORKSHOP<br />
Please return the survey in the enclosed<br />
postage-paid envelope. Thank you for your<br />
help.<br />
Sincerely,<br />
Nicki Holstag<br />
President<br />
A surprisingly<br />
high 67% of<br />
the top execs<br />
completed the survey. The results made excellent<br />
material for a piece of publicity-generating<br />
research called “The Renaissance Executive Fitness<br />
Report.” About 75% reported that fitness<br />
improved performance, but only 25% funded<br />
any such programs. “San Diego CEOs favor fitness<br />
but are unwilling to fund it” read the<br />
headlines in the local newspapers and business<br />
journals.<br />
continued...<br />
COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />
WHOLESALE<br />
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Page 36<br />
MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 37
The report, filled with analysis from the Renaissance<br />
president, also resulted in a local TV<br />
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trade journal. Speaking invitations soon<br />
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Using quarters also paid off for the Vagabond<br />
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of the days<br />
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and Elvis was<br />
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forumworkshop<br />
FORUM WORKSHOP<br />
Postcards From The Edge<br />
Some of the most creative approaches to finding<br />
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It’s a little wonder, since their line of work demands<br />
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A copywriter decided to leave New York behind<br />
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He compiled a list of potential employers and<br />
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Council.<br />
continued...<br />
Page 38<br />
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forumworkshop<br />
FORUM WORKSHOP<br />
Another copywriter tried another postcard approach<br />
to a West Coast job, but he never left<br />
Toledo, Ohio. Instead he combed the thrift<br />
shops and antique stores for 75-year-old unused<br />
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When a 3rd copywriter decided to make the<br />
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him. It quickly got him the appointments he desired.<br />
After seeing what he could do, he got a<br />
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Always a Timely Gimmick<br />
Time also opened the door for a West Coast<br />
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Research revealed that a committee<br />
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continued...<br />
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Page 40 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 41
forumworkshop<br />
FORUM WORKSHOP<br />
A former policeman turned private detective<br />
was hired to obtain the home addresses of the<br />
doctors, which he did with ease at a charge of<br />
less than a hundred dollars.<br />
Each gift was sent to the doctor’s home, where<br />
it wouldn’t get screened by an office manager.<br />
With the gift came a note from the trust division<br />
president asking for the appointment. Stating<br />
that he understood how valuable the doctor’s<br />
time was, his presentation would take less than<br />
5 minutes. “Please time me with the stopwatch,”<br />
he asked. The president’s note explained<br />
he would only stay longer if invited by<br />
the investment committee to say more. After<br />
years of trying the conventional route, the gimmick<br />
paid off and he was granted the appointment.<br />
When Is a Resume Not a Resume?<br />
New twists on familiar ideas<br />
make the best gimmicks. Take<br />
the resume, for instance. Many<br />
books have been written on<br />
how to write a good resume.<br />
Other books will tell you that a<br />
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just a necessary step.<br />
Kimberly Kasitz wanted a job in public relations<br />
and used an innovative resume to get it.<br />
As a recent college grad, her lack of experience<br />
would put her at a disadvantage when compared<br />
to other candidates. Kasitz decided the<br />
standard resume was not the way to go.<br />
continued...<br />
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Page 42 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />
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forumworkshop<br />
FORUM WORKSHOP<br />
Writing news releases is the main task of someone<br />
newly hired in the field of public relations.<br />
So to prove that she could do it, and to position<br />
herself apart from the pack, Kasitz produced a<br />
resume in the form of a news release. The approach<br />
earned her interviews all over town.<br />
Not only did she get an immediate job, the resume<br />
helped her build an industry network<br />
that has helped with steps up the career ladder.<br />
A Grab Bag of Gimmicks<br />
Do you have a favorite gimmick story that you<br />
would like to share? Maybe this article will inspire<br />
you to try something<br />
out of the ordinary. To help<br />
you be more creative, here is<br />
a grab bag of gimmick ideas.<br />
1. When graphic artist Jeri Deneen went on vacation<br />
one year, she sent a deflated beachball to<br />
existing and potential client with a note reading,<br />
“I’m off to the seashore for 2 weeks, but<br />
when I return I’ll be ready to get the ball rolling<br />
again to meet your needs.” The free giveaway<br />
not only kept her clients informed, but showed<br />
off her talent to those who had not yet engaged<br />
her services.<br />
2. A sales rep from a small print shop showed<br />
her gratitude to a client who passed a big job<br />
her way by bringing in note sheets in personalized,<br />
smoked Plexiglass holders for each member<br />
of the client’s staff. She dropped off the gifts<br />
early one morning without fanfare so that they<br />
would be waiting when employees arrived.<br />
The gifts were inexpensive for the printer but<br />
carried a lot of weight with the client.<br />
continued...<br />
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Page 44 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 45
forumworkshop<br />
FORUM WORKSHOP<br />
3. When a computer salesperson learned that<br />
her customer was dissatisfied with an improper<br />
installation of new equipment, she made a visit<br />
to personally learn about the problem. She<br />
brought along the repair technician and a box<br />
of ice cream bars for the annoyed staff. The<br />
goodwill gesture helped to thaw relations – as<br />
did the fact that the salesperson didn’t leave<br />
until the installation was correct.<br />
4. The holidays are a time<br />
when everyone gives gifts, so<br />
it’s important to make yours<br />
stand out from the crowd.<br />
One holiday season, Diane’s<br />
company, the Gage Group,<br />
sent tire gauges to its clients<br />
with a tag reading, “Have an<br />
engaging holiday season and<br />
start the New Year on a roll.” The turn-ofphrase<br />
captured lots of praise from clients who<br />
noted the agency’s ingenuity – reinforcing that<br />
they were the creative team of choice.<br />
5. If you want your message to stand out<br />
among the heap of junk mail, try an unorthodox<br />
format. When the principal of another<br />
agency merged her company with Diane’s, the<br />
agency sent out a colorful Chinese take-out box<br />
with a fortune cookie inside. The outside note<br />
read, “It’s our great fortune to announce that<br />
Betsey Eisele of Public Relations Prescriptions<br />
has joined the Gage Group.” The fortune inside<br />
offered this note: “Sweet success and fortune<br />
are yours with public relations, marketing, and<br />
advertising from the Gage Group.” The Gage<br />
Group’s phone number was included.<br />
continued...<br />
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 47
forumworkshop<br />
FORUM WORKSHOP<br />
6. Henry even believes in using unorthodox<br />
birth announcements to promote the business.<br />
He prepared a blueprint to announce the arrival<br />
of his nephew, Jace Swank. It also helped<br />
promote Henry’s brother-in-law’s company,<br />
Hearn and Swank Construction. Clients, referral<br />
sources, and subcontractors were reminded<br />
of the firm when they received the blueprints<br />
of this latest completed project. But even more<br />
successful was Henry’s announcement for the<br />
arrival of his own first child. His parody of a<br />
horse racing program (Henry’s family has been<br />
in horse racing for 5 generations) received coverage<br />
in the Los Angeles Times and Sports Illustrated<br />
magazine. Here is what Sports Illustrated<br />
reported. (The following is reprinted courtesy<br />
of Sports Illustrated from the September 19,<br />
1983, issue. Copyright 1983, Time, Inc. All<br />
rights reserved. Scorecard by Alexander Wolff.)<br />
SHE MISSED THE CALL<br />
To herald the birth of their<br />
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relations man, and his<br />
wife, Vikki, sent out announcements<br />
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 49
forumworkshop<br />
FORUM WORKSHOP<br />
For Immediate Release<br />
Ambitious Grad Sets Sights<br />
on Roni Hicks & Associates<br />
San Diego, Ca. – Kimberly Kasitz, a recent<br />
graduate of the Univ. of Ca. at San Diego, has<br />
announced plans to seek employment with<br />
Roni Hicks & Assoc. Referred to the prestigious<br />
San Diego Agency by Mr. Jim Benedict, Ms. Kasitz<br />
is interested in acquiring an entry-level position<br />
in the field of public relations.<br />
At a time when MBA graduates are being criticized<br />
for their narrow visions and lack of creativity,<br />
a broad liberal arts educations,<br />
supported by B.A. in Political Science, has provided<br />
Ms. Kasitz with the basic<br />
analytical/problem solving skills required to<br />
succeed in today’s business world.<br />
With a minor in writing, extensive editing experience,<br />
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While lacking “hands on” experience in the<br />
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Ms. Kasitz remarked, she strongly believes that<br />
she can fulfill the high standards required by<br />
an agency such as Roni Hicks & Associates.<br />
continued...<br />
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 51
FORUM WORKSHOP<br />
forumworkshop<br />
TOP SELF-MARKETING SECRETS<br />
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1. Ploys can only capture attention. Once you<br />
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3. Don’t rule out money as a gimmick. When<br />
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4. Clever communications<br />
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dollars, all professional service businesses<br />
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Guerrilla warfare is fighting by other than ordinary<br />
means in areas occupied by the enemy.<br />
Large-scale guerrilla tactics, invented by such<br />
American Revolutionary War leaders as Francis<br />
Morton, the “Swamp Fox” of South Carolina,<br />
were used to harass the British.<br />
continued...<br />
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Page 52 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 53
forumworkshop<br />
FORUM WORKSHOP<br />
Spanish for little war, the term “guerrilla” was<br />
coined during the Peninsular War of 1808–1814<br />
when Napolean could not conquer the Spanish<br />
partisans. The underground,<br />
or resistance, of World War II<br />
was actually a well-organized<br />
guerrilla campaign<br />
credited with playing a<br />
major role in the defeat of the<br />
Nazi occupation of Europe.<br />
Guerrilla advertising means not playing by the<br />
rules of traditional advertising. The saturation<br />
advertising practiced by the McDonalds, IBMs,<br />
Coca-Colas, and Budweisers of the world is<br />
what we mean by traditional advertising. They<br />
have the big ad budgets that allow them to repeat<br />
their messages over and over and over<br />
again.<br />
Consider all of the advertisements that you<br />
read, see, and hear in one day. From the time<br />
your clock radio wakes you up in the morning<br />
until you fall asleep watching the late news on<br />
television at night, the average American is<br />
bombarded with more than 1,500 ad messages.<br />
For the professional service that wishes to advertise,<br />
the enemy is not your competition, but<br />
the sheer volume of advertising that exists.<br />
Previous articles have discussed how to make<br />
your name known through publicity. While<br />
free publicity doesn’t exist –<br />
you either pay a consultant,<br />
an employee, or take time<br />
yourself to get the placements<br />
– in most instances, publicity<br />
is less expensive than paid<br />
advertising. continued...<br />
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Page 54 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 55
FORUM WORKSHOP<br />
forumworkshop<br />
The Guerrilla Attitude<br />
The first step is to accept your fate. So what if<br />
your private practice doesn’t have the firepower<br />
of General Electric or General Foods?<br />
Saturation advertising isn’t the answer. Because<br />
you know your niche, you can use a sharpshooter<br />
approach.<br />
A magazine ad promoting Westwood One<br />
Companies, an umbrella group of 3 radio networks,<br />
says it all for us. The photo is the rearview<br />
of a red overall-clad 3-year-old boy<br />
standing over a bathroom toilet. The headline<br />
reads: “The success of target advertising, like<br />
so many things in life, is ultimately a matter of<br />
aim.”<br />
Remember, you control where<br />
the ads appear. Zealously seek<br />
out those media that carry the<br />
highest concentrations of your<br />
target audience. For the most<br />
part, mass media like television,<br />
radio, and daily newspapers<br />
will not be the way to go<br />
because you pay too much to<br />
reach people who don’t matter.<br />
If you have a service for which Yellow Pages<br />
and classified ads are appropriate, this is where<br />
the bulk of your advertising dollars should go.<br />
Everybody watches television, reads magazines,<br />
and listens to the radio. But the only people<br />
who read Yellow Pages and classifieds are<br />
those people who want to buy now.<br />
continued...<br />
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Page 56 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 57
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Page Want 58 More MARCH Info? Circle <strong>2019</strong> #01 | on RETAILERS page 11 • www.Vendor411.com<br />
FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 59
FORUM WORKSHOP<br />
forumworkshop<br />
You must make these ads<br />
convey that you are the<br />
best. This is where you<br />
should invest in the biggest<br />
size you can afford. Many<br />
prospects will make their<br />
sole judgment about how<br />
good you are by the size of<br />
your ad. For lots of good information<br />
on this subject,<br />
we recommend Jay Conrad Levinson’s book,<br />
Guerrilla Marketing: Secrets for Making Big<br />
Profits from Your Small Business.<br />
Levinson is a former creative director with one<br />
of the world’s largest and oldest advertising<br />
agencies, J. Walter Thompson. Which brings us<br />
to another guerrilla tactic. Who says you can’t<br />
afford the same talent as the big guns? In every<br />
Page 60 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />
city there are talented freelance advertising<br />
copywriters and graphic artists who once<br />
worked for big agencies. Here’s how to find<br />
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By all means invest in professionals who ca do<br />
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 61
forumworkshop<br />
FORUM WORKSHOP<br />
Covering all of the Basics:<br />
The Guerrilla Checklist<br />
Here are some advertising basics you can use<br />
when directing and to evaluate a freelance<br />
copywriter who is working for you. We credit<br />
Steve McNamara, an advertising consultant,<br />
for the insights he imparted in “3 Ways to Influence<br />
Behavior with Print Advertisements,”<br />
Small Business Reports, May 1989; How to Be Your<br />
Own Advertising Agency by Bert Holje, McGraw<br />
Hill, 1981; and Franklin & Associates, an advertising<br />
and public relations<br />
firm. Most of<br />
these pointers work for<br />
all forms of advertising;<br />
the graphics tips are, of<br />
course, for print ads.<br />
Page 62 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />
1. KNOW YOUR OBJECTIVE<br />
Be clear about what you want to say. Choose<br />
one reason for the ad. Introduce a new product<br />
or service or a new feature of an existing one.<br />
Explain unique characteristics or the performance<br />
of a product. Show how a product or service<br />
is used for best results. Build brand loyalty<br />
or company image. Announce price changes,<br />
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2. BE CREDIBLE.<br />
Don’t overpromise. Don’t tell lies. Live up to<br />
your world. Use testimonials that relate a benefit<br />
to your reader; avoid bragging. Deliver, deliver,<br />
deliver.<br />
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 63
FORUM WORKSHOP<br />
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3. DECIDE ON A THEME FOR YOUR AD.<br />
Use your objective to create a theme that will<br />
pull all of your advertising points together.<br />
4. CREATE A STRONG HEADLINE.<br />
Use a benefit headline such as the following:<br />
“The last battery your car will ever need.” (J.C.<br />
Penney) “When you’re out of town and out of<br />
cash, we’ll be there for you.” (Diner’s Club)<br />
Make an outrageous statement. “It’s hard to remain<br />
philosophical when you’re number 3.”<br />
(Savin Corp.) Play on words, as a bank ad did<br />
using a photo of Prince Charles: “Taking over<br />
the family business shouldn’t be a royal pain.”<br />
Avoid negative headlines, sell positive benefits.<br />
Allow long headlines; research shows they sell<br />
better than shorter ones.<br />
5. WRITE A LEAD SENTENCE THAT<br />
LEAVES READERS BEGGING FOR MORE.<br />
Refer to a problem that troubles your target audience.<br />
Illuminate benefits – easier, richer,<br />
younger looking, saves time, sets you apart.<br />
Get them involved in a story. Use statistics for<br />
an “ah ha!” reaction. Tickle their funny bone.<br />
(In a USA Today survey, a Federal Express ad<br />
had good results when it told of a FedEx employee<br />
who could track a package around the<br />
world but couldn’t find his glasses. Toyota got<br />
rave reviews for<br />
an ad based on<br />
the idea of West<br />
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spying on a<br />
Toyota Celica.)<br />
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 65
FORUM WORKSHOP<br />
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6. USE A TONE APPROPRIATE<br />
FOR YOUR AUDIENCE.<br />
Describe the color, size, fashionability of a<br />
product, or the need for and advantages of a<br />
service. Don’t sell features, sell benefits. As<br />
someone once said, “Sell the sizzle – not the<br />
steak.” Press one of the dozen “hot buttons”<br />
that get customers to buy: sex, ego, love, privacy,<br />
prestige, convenience, family, finances, investment,<br />
recreation, security, culture. Be<br />
specific; facts sell. List your price; readers overestimate<br />
prices not listed. Emphasize savings,<br />
and describe payment options.<br />
Speak directly to the audience, use the word<br />
“you.” Employ some of the dozen magic<br />
words: save, new, love, results, discover, free,<br />
health, money, easy, proven, you, guarantee.<br />
Use language appropriate for your audience.<br />
7. WRITE EXPLICIT BODY COPY.<br />
8. DEVELOP AN ATTRACTIVE LAYOUT.<br />
A smaller ad with a colored headline<br />
can dominate a black-&-white<br />
page. A bold headline or photo set<br />
in the center and surrounded by<br />
white space captures attention. Create a strong,<br />
dominant focal point that can grab attention<br />
and pull people into the ad. Use illustrations to<br />
draw reader attention – photos increase recall<br />
about 25% over artwork. Make a point with before-&<br />
after photos that show either a change<br />
in a person or performance due to a superior<br />
product. Include a strong logo, company name,<br />
address, and phone number. Let there be white<br />
space to give your reader room to breathe.<br />
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 67
FORUM WORKSHOP<br />
forumworkshop<br />
9. ASK FOR THE ORDER.<br />
IF YOU DON’T ASK, YOU DON’T GET.<br />
Tell your would-be customers what to do,<br />
where to go, and what number to call. (Toll-free<br />
is best.) Include a coupon for direct response.<br />
10. CONDUCT A PRETEST TO<br />
GAUGE CUSTOMER RESPONSE;<br />
THEN ALTER ACCORDINGLY.<br />
11. TRACK RESULTS.<br />
Know where your business is coming from.<br />
Did the ad pull? Use lures like, “Bring this ad in<br />
for ...” or lines like, “Mention you heard this ad<br />
and save ...” Remember an increase in sales<br />
takes time. Repeat the message. To measure effectiveness,<br />
use different strategies and compare<br />
results.<br />
When you’ve come up with an ad concept<br />
you like, ask yourself these questions<br />
posed by Small Business Reports.<br />
1. Are the benefits of buying clearly spelled<br />
out and is the message persuasive?<br />
2. Is the ad properly directed to the<br />
target market?<br />
3. Is the campaign consistent with<br />
the image you want to convey?<br />
After your ad has run, critique it<br />
by answering these questions:<br />
1. Is there any measurable evidence that the ad<br />
is, or is not, working?<br />
2. What would have<br />
been the likely sales level<br />
without the campaign?<br />
3. Did the campaign<br />
meet all sales objectives?<br />
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Page 68 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 69
FORUM WORKSHOP<br />
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Let’s Make a Deal<br />
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What can you give away to get people into<br />
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A special report? A discount on a class?<br />
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MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
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| MARCH <strong>2019</strong> Page 71
FORUM WORKSHOP<br />
forumworkshop<br />
But advertorials work because they pull readers<br />
in through the age-old art of storytelling.<br />
Anecdotes, quotes, feelings,<br />
and thoughts are powerful<br />
tools to get consumers to make<br />
buying decisions – kind of like<br />
a 3rd-party endorsement.<br />
Most essential in an advertorial is that you have<br />
an interesting story, according to Richard Ensman’s<br />
article, “Tales from Your Business: A<br />
New Approach to Advertising,” in the Aug.<br />
1985, Entrepreneur. That means it “touches the<br />
reader in some way. It gets them excited, interested,<br />
happy, or hopeful. It moves them – to joy<br />
or sorrow, to challenge or to immediate action.”<br />
Be sure that the writing in your advertorial is<br />
succinct, like a good magazine article. And just<br />
like magazine writing, the lead paragraph has<br />
to be a hook that grabs and, for a moment,<br />
makes the reader forget everything else but<br />
your story. Then write intriguing prose that includes<br />
descriptive adjectives and active verbs.<br />
Ensman says, “Dramatize your product, but be<br />
realistic. Well-written descriptions of your<br />
product create desire on the part of the reader.<br />
And when you begin to show how your product<br />
can help with your potential customer’s<br />
image, efficiency, or standing, your sale is half<br />
made.”<br />
Major players in the advertising game are using<br />
a new form of storytelling that involves getting<br />
customers to write the stories themselves.<br />
“Maalox moments,” created by the antacid of<br />
the same name, asked consumers to write in<br />
with their searing stress tales.<br />
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RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 73
forumworkshop<br />
FORUM WORKSHOP<br />
The ad agency turns the best letters – into ads<br />
with actors playing out the scene. Since the ad<br />
began in the summer of ‘89, Maalox claimed<br />
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Levi Strauss & Co., did the same thing when it<br />
asked consumers aged 12 to 24 to write or call<br />
to answer the question, “What are you doing in<br />
our jeans?” Winners will be paid to appear in<br />
the ads showing real kids being themselves in<br />
the Levi products, according to Daniel Chew,<br />
Levi’s marketing manager.<br />
Again USA Today reports that<br />
marketers hope that, by involving<br />
consumers in the creative process,<br />
the ads become more involving.<br />
These stories of real people give<br />
ads an extra dose of truth.<br />
One of the best examples of storytelling that<br />
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Page 74 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 75
FORUM WORKSHOP<br />
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Amanda said that when she told her dermatologist<br />
about this treatment, he explained that<br />
without a prescription, even he couldn’t recommend<br />
anything better for overdry skin. When I<br />
took off the sweat suit, I was amazed. My skin<br />
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me of my teenage years. Later, I asked<br />
Amanda which movie star told her about the<br />
Hollywood Skin Drench. “Darling,” she chuckled,<br />
“in Bel Air, we never name names.”<br />
ADC Stoorza, a Southern Ca. ad agency, used a<br />
different form of storytelling in promoting Carlos<br />
Murphy restaurants. The account team used<br />
pictures of exciting places like the “Land of<br />
Burrito Towers” and “Frijole<br />
Wells” on postcards<br />
with a handwritten message.<br />
One of these ads read:<br />
Hey Guys: You wouldn’t believe this place. You<br />
can walk out on the rocks right up to the falls,<br />
hold out a tortilla chip and just like that you’ve<br />
got guacamole and chips! It tastes great, unless<br />
you got some with a tree limb floating in it. Too<br />
bad there isn’t a Margarita stream running<br />
alongside.<br />
Your vagabond correspondent,<br />
Carlos<br />
Badvertising:<br />
It Wastes Bucks Every Time<br />
Just as important as the do’s of advertising are<br />
the don’ts – those “badvertising” pitfalls that<br />
we all must avoid if we want to stretch, not<br />
waste, ad dollars.<br />
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 77
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forumworkshop<br />
Don’t make your customers work to get in<br />
touch with you. Just before the Christmas holidays,<br />
a portrait company with multiple shopping<br />
mall outlets sent a generic advertising<br />
promotion to homeowners with small children<br />
in a number of cities. Each piece had the name<br />
of the shopping mall closest to the recipient’s<br />
home stamped on it, but no phone number<br />
could be found. In the few days one mother put<br />
off looking up the phone number in the Yellow<br />
Pages, a school portrait flyer came to the house.<br />
Since all she had to do was<br />
pop money in an envelope<br />
for her child to take to<br />
school, she chose that portrait<br />
route – even though<br />
she knew that the other<br />
photo would offer more<br />
choices and a better quality.<br />
An entertainment coupon book failed similarly.<br />
In a 4-color magazine ad touting its virtues, it<br />
did not include an address or phone number<br />
anywhere in the ad for people to buy. You can<br />
bet that megabucks were lost on that one.<br />
Discipline Advocates<br />
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George Chanos, creator of the board game Notable<br />
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couldn’t blow any potential earnings on paid<br />
advertising. Plus, he simply didn’t have the<br />
budget. Almost all of the $465,000 he had raised<br />
from investors had been socked into the design<br />
and printing of the game and injection molding<br />
of the plastic game pieces. continued...<br />
Page 78 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
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Along with the media coverage he got as part<br />
of a public relations campaign, Chanos relied<br />
on himself to spread the word to anyone who<br />
would listen – from college classes to radio promotions<br />
directors. Chanos worked nonstop to<br />
create what he calls “Advocates” – people who<br />
believe in your product and advertise it for you<br />
– the ultimate word-of-mouth campaign.<br />
The year before the game’s debut, Chanos<br />
began wearing Notable Quotables golf & T-<br />
shirts everywhere he went, and the minute<br />
someone gave him a cue, he began talking<br />
about the game. “All someone had to do was<br />
say, ‘Nice shirt,’ or ‘What’s Notable Quotables?’<br />
and I’d start talking,” says Chanos. “Whether<br />
it was an airline ticket agent or a clerk in the<br />
grocery store, I wanted as many people as possible<br />
to know about Notable Quotables and to<br />
have felt good that they<br />
met the game’s inventor.<br />
I’d tell them how to play<br />
the game, the background<br />
of how I spent 5 years<br />
coming up with the quotes<br />
from celebrities, and why<br />
the game is so much fun. I<br />
liken my quest for advocates<br />
to a politician shaking<br />
hands at a factory in Des Moines. Even is a<br />
worker is a life-long Democrat, if he had never<br />
shaken Walter Mondale’s hand but shook<br />
Ronald Reagan’s, chances are he’d vote for Reagan.<br />
I want those who meet me to feel an affinity<br />
for my product so that when they see it in<br />
the store, or see another game advertised on<br />
TV, they’ll tell their friends and family about<br />
me and my game.”<br />
continued...<br />
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FORUM WORKSHOP<br />
forumworkshop<br />
Chanos admits he wasn’t<br />
above giving bribes to<br />
sway advocates in his direction.<br />
One lunch hour<br />
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all wearing T-shirts with surfer or rock concert<br />
designs, he had an idea. He asked to speak to<br />
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wasn’t there, he asked the kids if they’d be willing<br />
to wear the shirts every day if they had the<br />
opportunity to earn 2 dollars if they were wearing<br />
the T-shirt on the days he bought lunch<br />
there – approximately 3 times a week.<br />
“The teens were perfect human billboards in<br />
position each day in a high-traffic area,” says<br />
Chanos. “If all 4 of them wore the shirt during<br />
each of my 3 weekly visits, I would pay 24 dollars<br />
a week, and that’s some of the cheapest advertising<br />
you can find!”<br />
Several days after he made the offer, Chanos<br />
went back to see if the kids took him up on it<br />
and if the owner approved of the idea. He even<br />
offered to pay the owner a fee as compensation.<br />
“If you want to sell your product or service,<br />
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show; people will sense it, and they won’t be<br />
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RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 83
FORUM WORKSHOP<br />
forumworkshop<br />
When one radio news director received a news<br />
release on Notable Quotables, she admitted to<br />
being intrigued but weary of false messiahs.<br />
When Chanos learned of her skepticism, he<br />
called her and broke the ice by saying, “I’m<br />
George Chanos, and I understand you’re a<br />
cynic. Well you know, you should be. Almost<br />
everyone with a new product will tell you that<br />
theirs is the hottest thing going and in most<br />
cases it isn’t. I don’t know if we do or not, but<br />
the reactions we’re getting from the media, consumers,<br />
and toy stores lead us to believe that<br />
we do have something big.”<br />
After 30 minutes of conversation, during which<br />
Chanos extolled the virtues of his product, the<br />
news director was a confirmed Notable Quotables<br />
advocate and scheduled him as a guest on<br />
her talk show.<br />
Talking about his game<br />
nonstop also led Chanos’<br />
company, Gamemakers,<br />
Ltd., to its next venture, a<br />
game called Praxis. “I let<br />
one of my old high school<br />
buddies know what I was<br />
doing one day, and he told me of someone else<br />
he knew who was inventing a game, and I<br />
ended up buying the rights to it, says Chanos.<br />
By maintaining some objectivity, you can rely<br />
on facts and evidence to support what you are<br />
saying – and win over even more advocates for<br />
your cause.<br />
Our next article will continue<br />
“Guerrilla Advertising Tricks & Tactics”<br />
continued in next issue ...<br />
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Page 84 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
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matter where in the United States your business is located. Minimum<br />
orders are as low as $50.00 with many wholesalers. Many advertisers<br />
offer further reduced rates for bulk buying at enormous savings to you.<br />
Order No. RF-S - Sample Copy ...$10.00<br />
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT<br />
www.WholesaleSources.com<br />
ADVERTISING SPACE AVAILABLE<br />
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for Hispanic<br />
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www.bizbooks.org<br />
Page 95 95<br />
RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 95
USA Closeout Directory<br />
Now, more than ever, it is essential for the success of your merchandising business to buy<br />
goods at the lowest prices possible. Our best-selling<br />
USA Closeout Directo-ry shows you how and most<br />
importantly, WHERE. Hundreds of closeout dealers<br />
specializing in selling goods often priced as<br />
low as 10¢ on the dollar are listed. Re-tailers, flea<br />
marketers, home party plan sellers ...anyone who<br />
sells merchandise needs this directory! Clothing<br />
• Elec tronics • Jewelry • Toys • Watches • More!<br />
Order No. 4 -<br />
Closeout Directory - $29.95<br />
Dollar Store<br />
Merchandise Guide<br />
The most complete directory of<br />
wholesalers and manufacturers<br />
in the USA specializing in dollar<br />
store merchandise. Hundreds<br />
of companies are listed with<br />
complete contact information,<br />
including the type of products<br />
they sell. If you have a dollar<br />
store, or are planning to open<br />
one, this new directory is a must!<br />
Order No. DSM • Dollar Store<br />
$29.95<br />
Toy Importers & Wholesalers<br />
This is the definitive guide for<br />
finding toy suppliers. Features<br />
over 156 pages of listings of both<br />
importers and manufacturers.<br />
Included are names, addresses,<br />
phone and fax numbers as well as<br />
company websites and e-mail<br />
addresses and descriptions of<br />
lines carried.<br />
Order No. TOY<br />
$29.95<br />
Directory of Smoke Shops<br />
Our EXCEL Directory contains over 7,000 Smoke<br />
Shops/Head Shops in the U.S. It includes key buyer’s<br />
names, personal e-mails and phone numbers. This<br />
directory is emailed to you in Excel format<br />
and is updated regularly.<br />
DIRECTORY INCLUDES:<br />
• 7,000 Smoke Shops/Head Shops<br />
• Phone Numbers<br />
• Over 60% Have Personal E-Mails<br />
• U.S and Canada<br />
• Company Addresses<br />
Order No. SSDB (Excel)<br />
$399.00<br />
Independent Sales Rep. Directory<br />
The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent<br />
sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to<br />
connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points,<br />
territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number,<br />
key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a<br />
rep/contact index. Available in printed book format or Excel.<br />
Order No. SGREP-B Printed Book $359.00<br />
Order No. SGREP-E Excel emailed to you $499.00<br />
1-800-635-7654<br />
Page 96<br />
Business Directories
Imagine<br />
a book<br />
putting<br />
1000’s of<br />
wholesalers<br />
at your<br />
fingertips!<br />
This is the<br />
most accurate<br />
and useful resource guide you’ll ever<br />
own and refer to daily!<br />
• Apparel • Electronics • Fragrances • General<br />
goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses<br />
• Watches • Toys and more!<br />
No. W1 Wholesale Sources $29.95<br />
Auction Directory<br />
Wholesale Sources<br />
Jam-packed<br />
with 1000’s<br />
of wholesale<br />
sources across<br />
the USA<br />
This is THE definitive guide to auctions!<br />
It not only tells you WHERE<br />
all the auctions are (all 50 states) but<br />
also HOW to participate in the auction<br />
process. Cash in on all government<br />
auctions, housing auctions, jewelry,<br />
cars, boats and more. Up-to-date<br />
information gives you names, addresses<br />
and phone numbers! And, unlike other<br />
auction websites or programs that require<br />
you to purchase updates or subscribe<br />
to monthly or weekly pay-per-listing services, once you have<br />
this book - You need to buy nothing else! It’s an incredible book you<br />
can use minutes after you receive it. Change your life today. Buy a<br />
home, car, or indulge in jewelry.<br />
Order No. AUC- Auction Directory - $39.95<br />
How to Find,<br />
Sell and Broker<br />
Surplus and<br />
Liquidated<br />
Goods<br />
Hidden Wealth<br />
With this authoritive Directory, you will<br />
learn to turn pennies into dollars and get<br />
goods dirt cheap ...even free! Written by a<br />
retired liquidator, the author shares his well<br />
protected secrets and workings of this extremely profitable industry.<br />
Learn why those in the business have kept it confidential. You can now<br />
have a piece of it.<br />
Discover the proven techniques and see why there is no better<br />
information anywhere at any price. Everything you need to succeed in<br />
this high profit business is right here. Work full/part time from home!<br />
Order No. 1-88422-24-2 Hidden Wealth $39.95<br />
Jewelry Wholesalers<br />
& Manufacturers<br />
This exquisite directory will bring the<br />
world’s finest jewelers directly to you! Featuring<br />
fine jewelry of all types including:<br />
• Beads • Diamonds • Gemstones • Gold<br />
• Silver • Much More! The suppliers list<br />
their names, addresses, websites and specialties.<br />
All feature high-end quality jewelry that is<br />
sold wholesale for resale. You would have to travel the world over to<br />
view the thousands of suppliers listed in this brand new directory. If<br />
you are in the jewelry business and looking for new, high quality suppliers,<br />
you must order this directory!<br />
Order No. FJ $29.95<br />
Business Directories<br />
Hobby & Craft<br />
Suppliers Guide<br />
The crafts industry is one of the hottest-growing<br />
segments in the marketplace<br />
today. Scrap-booking, painting,<br />
needle-crafts and sewing are hobbies<br />
that are sweeping the nation. We have<br />
compiled the ultimate directory of<br />
wholesale suppliers furnishing materials<br />
for this huge industry.<br />
• Art Materials • Baskets • Beads/<br />
Trim • Ceramics • Dolls • Fabrics •<br />
Floral • Holiday • Paint • More!<br />
Order No. AC $29.95<br />
Holiday Merchandise<br />
Wholesalers<br />
& Manufacturers<br />
Introducing our newest directory that puts<br />
the country’s largest suppliers of holiday<br />
merchandise at your fingertips. Seasonal<br />
merchandise is a mainstay of the industry,<br />
but up until now it was hard to locate the<br />
thousands of suppliers scattered across the country. We have ended<br />
your searching with one directory which includes all types of wholesale<br />
merchandise: • Bows • Candles • Cards • Costumes • More<br />
Order No. HM $29.95<br />
www.bizbooks.org<br />
Page 97<br />
RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 97
Wholesale Gift Guide<br />
A Great resource to locate higher end<br />
decorative merchandise. This gigantic<br />
400 page guide is the definitive resource<br />
guide to finding suppliers for gift products.<br />
Listed by category, over 4,000<br />
leading wholesalers and manufacturers<br />
servicing the gift industry are included.<br />
• Accessories<br />
• Collectibles<br />
• Floral<br />
• Gifts<br />
• Home/House<br />
You’ll refer to this on a daily basis to<br />
find new suppliers for products.<br />
Order No. GG Gift Guide $39.95<br />
Annual Guide to the<br />
Licensing World<br />
Here is an incredible Directory that<br />
guides you through the world of Licensed<br />
prod-uct merchandising. Need to know<br />
who owns a license? Who to contact to<br />
distrib-ute a licensed product? This book<br />
has all the answers and covers the entire<br />
world! Licensors: Listing of companies<br />
that are the agents and license holders.<br />
These are the sources that you would<br />
apply to if you wish to obtain a license to<br />
manufacture<br />
merchandise. Licensees listed here you will find the companies who<br />
distribute licensed merchandise. Full listings include categories of<br />
merchandise each company handles. Contact these companies to buy<br />
the licensed merchandise that they have manufactured. The licensed<br />
merchandising industry moves billions of dollars of products every<br />
year and is one of the fastest growing segments of retailing.<br />
Order No. 321 $249.00<br />
USA Mail Order Catalogs<br />
New for this year is a compilation of BOTH<br />
consumer mail order catalogs in addition to<br />
business-to-business catalogs in one huge<br />
volume! Part one of this incredible collection<br />
of mail order catalogs provides the<br />
most comprehensive look at the consumer<br />
catalog in the industry available anywhere.<br />
Over 7,000 consumer catalog companies<br />
are listed under 44 various product chapters<br />
from Animals to Toys and Games.<br />
Catalog size, number of catalogs mailed,<br />
sales volume and key executive names are provided for ease in marketing<br />
your products to these catalogs.<br />
The second part of this directory provides details on suppliers<br />
of everything from computers to laboratory supplies; office products<br />
to office design; marketing resources to safety equipment. Just about<br />
every kind of product or service that a business needs to operate is<br />
covered.<br />
Order No. 159237-156-6 1,900 pages $450.00<br />
BUCKS FOR BLING<br />
Sourcing For Jewelry<br />
Makers Directory<br />
Up-to-date and easy-to-use directory<br />
solving your jewelry materials sourcing,<br />
production and contracting needs.<br />
If you are considering your own line<br />
of jewelry items this is a must-have<br />
in locating materials and factories to<br />
produce it.<br />
Accessories<br />
Sourcing Directory<br />
The comprehensive directory provides<br />
you with direct sources for the designing<br />
and manufacturing of bags, belts,<br />
hats, shoes, gloves. You will find the top<br />
companies to help you produce your merchandise<br />
directly at their factories.<br />
Order No. 121 $150.00<br />
Order No. 122 $100.00<br />
1-800-635-7654 Business Directories<br />
Page 98 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />
Page 98
APPAREL<br />
BUSINESS DIRECTORIES<br />
Fabrics, Services, Trims<br />
This up-to-date directory solves your<br />
production sourcing and contracting<br />
needs in the Americas. The sourcebook<br />
includes: sewing, cut-n-sew, and finishing<br />
contractors and apparel production<br />
services from within the U.S., Canada<br />
and South and Central America. All<br />
factories are sorted by clothing classification<br />
and by U.S. state or by country.<br />
This directory will help you put your<br />
own designs into production.<br />
Order No. 0971486743 $125.00<br />
A complete and updated guide listing<br />
over 2,600 nationwide suppliers of all<br />
types of domestic and imported fabrics,<br />
trims and notions, plus forecast<br />
services, swatch design studios and<br />
more for the apparel and design industries.<br />
Listings include sales manager’s<br />
name, price points, minimums,<br />
etc. Fabric and trim manufacturers,<br />
converters, jobbers and reps are<br />
listed. This sourcebook provides you<br />
with MATERIALS and sources to<br />
make your own goods.<br />
Order No. 0971486735 $135.00<br />
Apparel Contractors (USA Edition)<br />
1-800-635-7654 Page 99<br />
Directory of Brand Name Apparel<br />
Manufacturers<br />
Updated and easy-to-use directory<br />
listing brand-name label manufacturers<br />
and importers in the women’s,<br />
men’s, children’s and accessory markets.<br />
Developed and targeted for store<br />
and catalog buyers to shop the apparel<br />
and accessory markets easily, there are<br />
over 2,800 brand name labels listed,<br />
broken down by types of apparel classifications.<br />
If you are looking for the<br />
SOURCES for brand name goods,<br />
this directory is for you.<br />
Order No. 0971486751 $135.00<br />
RN & WPL Encyclopedia<br />
A comprehensive listing of every Registered<br />
Number and Wool Product Label<br />
ever issued by the Federal Trade Commission<br />
to identify all sorts of goods imported,<br />
manufactured and/ or sold in the U.S. Over<br />
126,500 records including contact information<br />
for more than 31,500 manufacturers,<br />
importers and wholesalers of apparel<br />
and textile goods. Listings include where<br />
available: RN or WPL number, contact<br />
names & titles, street addresses, phone &<br />
fax numbers, website & e-mail addresses,<br />
type of business and product information.<br />
Order No. RN8. Directory $285<br />
Order No. RN8C Directory/CD Combo $475<br />
The Small Design Company's Guide to<br />
Wholesale Fabrics & Trims<br />
Upj-to-date guide created specifically for the smaller design houses and home sewing<br />
businesses. Directory lists fabric and trim companies that will sell to businesses that<br />
require 0 to 500 yards as a production order. Book lists low-minimum and in-stock<br />
fabric suppliers and all their contact information.<br />
Order No. A-106 $65.00<br />
Apparel Business Directories<br />
RETAILERS FORUM MAGAZINE | MARCH <strong>2019</strong> Page 99
Buy Direct From<br />
HonG KonG!<br />
Why pay more when you can buy directly from the source! These Directories are Importers<br />
Guides that will show you, in full color, who the sources are, what products they sell and how<br />
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Leather Goods<br />
• Belts • Hats • Gloves<br />
• Shoes • Handbags •<br />
Suitcases • Briefcases •<br />
Sportbags • Cosmetic<br />
bags • Wallets<br />
Order No. 109... $29.95<br />
Household<br />
• Appliances • Furniture<br />
• Craft Items • Lamps<br />
• Fans • Kitchenware •<br />
Cookware • Hardware<br />
• Alarms • Timers<br />
• Luggage • Bar<br />
Accessories • Bathroom<br />
Items • Gardening<br />
Order No. 110...$29.95<br />
Packaging<br />
This directory is a<br />
resource guide of all types<br />
of boxes for watches,<br />
jewelry, glasses, toys,<br />
pen sets and more. Also<br />
includes shopping and<br />
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and boxes.<br />
Order No. 121...$29.95<br />
Fabrics &<br />
Accessories<br />
• Piece Goods •<br />
Textiles • Haberdashery<br />
• Design/Styling<br />
• Equipment •<br />
Packaging/Labeling.<br />
Order No. 122...$29.95<br />
Watches & Clocks<br />
• Mechanical Watches<br />
• Children’s • Electronic<br />
• Quartz • Clocks •<br />
Premium • Watchbands<br />
Order No. 108...$29.95<br />
Optical<br />
• Spectacles • Sunglasses<br />
• Goggles • Lenses<br />
• Mountings •<br />
Accessories • Optometric<br />
Instruments • Glass<br />
Cases • Holders<br />
Order No. 116...$29.95<br />
Electronic<br />
Components & Parts<br />
Features manufacturers<br />
of circuit boards,<br />
computer components,<br />
micro chips, switches,<br />
keypads, transformers,<br />
sensors, wiring, semi<br />
conductors, all types of<br />
parts used in the making<br />
of electronic equipment.<br />
Order<br />
No.120...$29.95<br />
Toys<br />
B/O toys, diecast metal,<br />
educational, puzzles, plastic<br />
toys, wooden toys, board<br />
games, ride-on toys, dolls,<br />
electronic, models, stuffed<br />
dolls, inflatables, and<br />
remote control.<br />
Order No. 114...$29.95<br />
Leading Trade<br />
Directories<br />
Now Available<br />
to American<br />
<strong>Retailers</strong><br />
Apparel<br />
•Designer Labels/<br />
collections Coordinates<br />
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• Furs • Leathers •<br />
Embroideries<br />
Order No. 117...$29.95<br />
Gifts, Premiums & Stationery<br />
• Consumer Electronics •<br />
Watches • Clocks • Toys<br />
• Games • Travel Goods<br />
• Handbags • Sporting<br />
Goods • Stationery •<br />
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Order No. 112...$29.95<br />
Jewelry<br />
• Diamond •Gold<br />
•Platinum • Pearls<br />
• Antique • Jade •<br />
Silverware • Gemstones •<br />
Precious Stones • Objects<br />
d'art<br />
• Designer Collections<br />
Order No. 111...$29.95<br />
Footwear<br />
• Casual Shoes • Dress<br />
Shoes • Work Boots •<br />
Sneakers • Fabric Shoes<br />
• Sandals • Mens<br />
• Womens • Kids<br />
Order No. 169...$29.95<br />
Avg. 160 Pages<br />
Electronics<br />
• Computers<br />
• Appliances • Watches<br />
• Toys • Games<br />
• TV's • Fax Machines<br />
•Radios • Karaoke • CD<br />
Players • Consumer<br />
Electronics<br />
Order No. 115...$$29.95<br />
1-800-635-7654<br />
Page 100 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />
Page 100<br />
Overseas & International
LEGAL<br />
DEPARTMENT<br />
How To Save Money on Legal Fees<br />
A poorly chosen lawyer can be the start of an<br />
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Order No. 2598 240 pages $12.95<br />
Protect Yourself From<br />
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This groundbreaking book offers novela and<br />
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Order No. 0-68485267-5<br />
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Incorporating your business is simple and can<br />
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Order No. 176 Hdcvr $24.95<br />
The Partnership Book<br />
The best way going into<br />
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covering evaluation of partner<br />
assets, disputes, buy-outs, expansion,<br />
and death of a partner. Problems of getting started<br />
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Order No. 0-87337-141-0 $39.95<br />
The Law (in Plain English)<br />
for Small Businesses<br />
This latest edition provides access to the most<br />
current legal information to keep track of new<br />
legal developments and to efficiently handle<br />
any legal issues. This book covers the legal basics<br />
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Order No. -880559-95-1 245 pages $19.95<br />
Handbook of Successful Franchising<br />
Franchising is the best opportunity for new<br />
entrepreneurs. Compare on the basis of what<br />
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Order No. 30 520 pages $39.95<br />
This guide protects your business from internal or external fraud, scams and crime. Drawing<br />
from the Better Business Bureau, government and law enforcement agencies, the book<br />
offers practical, proven guidelines for recognizing the scams, defending your business, and<br />
seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice<br />
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Order No. 82 204 pages $11.95<br />
1-800-635-7654 Page RETAILERS 101 FORUM MAGAZINE | MARCH Legal <strong>2019</strong> Department<br />
Page 101
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Page 102 MARCH <strong>2019</strong> | RETAILERS FORUM MAGAZINE
THE ULTIMATE<br />
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RETAILERS FORUM MAGAZINE | | MARCH <strong>2019</strong> Page 103
MARCH <strong>2019</strong><br />
FORUM PUBLISHING COMPANY<br />
383 East Main St., Centerport, NY 11721<br />
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