CH Ireland March/April 2019

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MARCH/APRIL 2019

CREATIVEHEADMAG.COM

€7.50 MARCH/APRIL 2019

Passion

IRELAND

Ambition

Fulfilment

Expertise

Teamwork

Let’s celebrate!

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The professional

difference

BOX COLOUR…

MOBILE HAIRDRESSERS…

YOUTUBE TUTORIALS…

WHY SHOULD A CONSUMER SPEND THEIR TIME AND MONEY IN A HAIR SALON?

THE ANSWER IS, THE PROFESSIONAL DIFFERENCE. BUT WHAT DOES THAT

ACTUALLY MEAN?

It means learning all the time – and paying it forward. New techniques, products and

information arrive Every. Single. Day. And passionate stylists absorb it all! Let’s face it –

seasoned hairdressers are some of the best people to learn from; they offer encouragement

and understand the difficulties younger people face in the industry because they were once

there too. We’re in it together.

It means that magical makeover moment... Watching your clients transform... Is there anything

better than that spine-tingling moment when the cape is twirled away and they really see

themselves, see what you have achieved? You watch as their self-confidence skyrockets;

they’re in awe of what your hands have created. You live for these moments, and you get

them, every day.

Remember that teacher who wrote you off? Thought hairdressing was for the kids who

couldn’t do anything else? Well, look at you now! A colour and texture expert with an in-depth

understanding of chemistry. A cutter so precise you can slice a right angle blind-folded. An

avant-garde interpreter who can reference art history with aplomb. Success in the hairdressing

industry requires extensive knowledge in a multitude of areas. You know the colour wheel like

the back of your hand. You’re a genius; day in, day out.

At L’Oréal Professionnel they continually ‘push the pro’ to elevate and showcase this wonderful

industry we all work in. The years of training. The expertise. The skills in those hands. The

ideas in your head. THIS is the professional difference... and what a difference it makes!

Let’s celebrate it. Together…

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CREATIVE HEAD PARTNERSHIP

HARI SALEM, HARI’S, LONDON

“I’m quite shy but hairdressing has

taught me to interact with people on

all sorts of levels. It’s allowed me to be

creative, and it’s also allowed me to

be myself. I’ve never felt I needed to

behave a certain way…”

Fulfilment

CHARLES WORTHINGTON MBE,

CHARLES WORTHINGTON SALONS, LONDON

“Being a hairdresser is about fulfi lling

a creative dream. Working in an

industry that’s full of vibrant, creative

characters means you live your life in

a really fun, fulfi lled way.”

#WeAreLOrealPro


KEN PICTON, KEN PICTON SALON, CARDIFF

“Being a hairdresser is one of the

most incredible jobs you could have.

I came into it by default, and from the

moment I entered I was mesmerised.

I’ve been hairdressing for more than

Passion

half my life now – that’s testament to

what a great job it is!”

PAUL DENNISON, KEN PICTON SALON, CARDIFF

“My career has seen me standing

onstage in front of 3,000 people in

Barcelona, but I also love the buzz of

nailing a new look on a client – for me

that’s a career highlight I get every day.”


CREATIVE HEAD PARTNERSHIP

PAUL EDMONDS, PAUL EDMONDS, LONDON

“The salon professional difference is

what it’s all about. It’s years of training

being delivered in the form of the very

best information for the client, and

surrounding them in an environment

that nurtures people and makes them

feel good about themselves.”

#WeAreLOrealPro


MAI HA, TREVOR SORBIE, MANCHESTER

How long have you been a hairdresser?

I’ve been hairdressing now for 21 years.

What makes you proud to be a hairdresser?

The ability to transform people and make them feel good

about themselves.

Why should clients come to the salon to get their hair done,

rather than do it at home?

Not only are hair stylists on point with the latest trends, they also

have the skill set to create a look that will suit each individual that is

truly bespoke.


#WeAreLOrealPro

CREATIVE HEAD PARTNERSHIP


Expertise

KATHRYN DARTNELL, HARINGTONS, WINCHESTER

“It’s really important, as a hairdresser, to have great

communication. From the moment you come into contact

with your client you need to extract as much information as

possible, about their lifestyle, their personality, what’s going

to work for them in their life practicality-wise… It’s important

to understand their specifi c needs because each head of

hair you create is an advert for your work.”


CREATIVE HEAD PARTNERSHIP

MATTHEW CURTIS, MATTHEW CURTIS

HAIR, LONDON, STAFFORDSHIRE &

THE COTSWOLDS

“Going to the salon is an

experience, it’s a journey.

It’s a relationship with your

hairdresser, it’s a cup of coff ee,

it’s about talking about your

problems and your issues, but

also about your goals and how

you want to feel and look. The

salon is all-encompassing. It’s

an escape, and an opportunity

to become the person you

want to be.”

JORDAN GARRETT, HERSHESONS, LONDON

“If you’re the kind of person who

thinks outside the box and doesn’t

like colouring inside the lines, then

hairdressing is for you. I love the fact that

you never know what’s coming next, or

where your next job will take you.”

#WeAreLOrealPro


INDIA & JASON MILLER, CHARLIE MILLER

HAIRDRESSING, EDINBURGH

“The salon experience is both unique and

essential because of the professionalism,

the training and the quality that we provide.

It’s also about the human contact. For us,

it’s about the potential to give something

incredible every hour of the day when

we’re behind our clients. It’s about creating

magical experiences for people.”


NEVILLE TUCKER, NEVILLE

HAIR & BEAUTY, LONDON

“One of the most

wonderful things about

being a salon owner has

been the ability to train

others. To watch someone

go through the whole

process, from being a

shampooist to learning

the craft and then going

on to open up their own

salons… For me, that’s

something very special.”

CREATIVE HEAD PARTNERSHIP

Ambition

#WeAreLOrealPro


SARA HOLMES, CO-OWNER,

STUART HOLMES, CHELTENHAM

How long have you been in business?

15 years. The time has flown and it has been an

incredible journey so far.

What about your business makes you most proud?

All of it, really! When we started there were just three

of us in this huge building – everyone thought we were

mad! We have taken the whole journey step by step

and grown and developed gradually over the years.

I love the fact that if something doesn’t work we can

change it and that we are always learning – in fact, we

never stop learning. I am hugely proud of the supertalented

team we have: some have been with us since

the beginning and are incredibly loyal and passionate

about the salon and what we do. Some are ‘home

grown’, having started their journey as apprentices, and

are now talented stylists and colourists working hard

to achieve their dreams. And then all the other amazing

members of ‘Team Holmes’, who work hard to deliver

incredible hairdressing and keep and exceed the great

reputation we have earned over the years. Running a

business is not easy and there are always challenges

along the way – but with hard work, a great team and

determination, goals and dreams can be achieved.

How important is the professional difference?

Isn’t it always better to be looked after by a team of

experts? Not only do people receive excellent quality

of hairdressing in a salon, they will also enjoy the whole

experience – from a cappuccino on arrival to a great head

massage and the right products to suit them AND they

leave the salon looking great and feeling amazing. You just

can’t compare that to sitting at home on a kitchen chair

washing your hair over the bath!

Describe the salon experience you offer your clients

My background is from the hotel industry, so we have tried

to blend some of my experience into the salon journey.

Firstly, parking is available for clients to reserve in advance

and the red carpet is always immaculate to greet them

as they enter the building. We have a reception for our

clients to ‘check in’ and ‘check out’ and a stunning lounge

where they can relax before their appointment and enjoy

the library of portfolio books while sipping a glass of fi zz or

enjoying a cappuccino prepared by our very own full-time

barista. That’s all before they make it up the stairs to the

salon with huge fl oor-to-ceiling windows overlooking the

Town Hall, with spacious styling sections and a comfy area

to relax while hair colours are developing. Our attention

to detail is second to none – we have phone chargers,

reading glasses and will also run errands for clients while

they are with us, from buying sandwiches to posting

letters! Our team here is like one big family, as clichéd as

that may sound, and the clients love their time with us.

To us, an amazing hair cut and colour is to be expected

and it’s everything else that makes clients’ time with us

even more enjoyable.


#WeAreLOrealPro

CREATIVE HEAD PARTNERSHIP


PAUL PERCIVAL, PERCY & REED, LONDON

“I love the salon. If you go into a buzzy

salon it’s the best place to be. It’s the

energy! Not just the energy of people

feeling great about themselves, it’s the

amazing cocktails, the snacks, the great

music... There’s not many places that are

better to hang out in than a salon!”

ADAM REED, PERCY & REED, LONDON

“I get to do what I love every

day. I love creating, I love

meeting people – my client, my

team, a model, a celebrity – I

love creating hair. I love looking

at hair. I love hair colour. There

is nothing about hair that I don’t

love, and there is nothing about

being a hairdresser that I don’t

love every single day.”


CREATIVE HEAD PARTNERSHIP

ANDREW MULVENNA, ANDREW

MULVENNA, BELFAST

“The professional

difference – there’s

nothing like it. It involves a

skilled professional, who’s

there to discuss and filter

ideas and translate them

into reality. It’s an art that

cannot be imitated, and

it’s so important in this

digital age where people

are bombarded with so

much choice.”

COS SAKKAS, TONI&GUY

“Being a hairdresser

is my life, the reason

why I wake up in the

morning. It’s given me

such an amazing career;

I’ve met lifelong friends

and travelled the world.

But I’m also fulfilled by

what I do every day –

by making my clients

feel super-happy, by

educating people from

all over the world and

by watching them

grow and become the

hairdressers of the future.

It’s everything I’ve always

dreamed of.”

#WeAreLOrealPro


LEE NASH-JONES, NASHWHITE, WARWICK,

LEAMINGTON SPA AND STRATFORD-UPON-AVON

“As an apprentice I learned patience and

I gained in confi dence. And now, as a

business owner, it’s my opportunity to

give back those qualities that I picked up

in the early stages of my career. It’s about

more than being a hairdresser now, it’s

about quality of life.”

Team

ROB WHITE, NASHWHITE, WARWICK,

LEAMINGTON SPA AND STRATFORD-UPON-AVON

“For me, being a hairdresser is more

than just doing hair. It’s about having

the opportunity to impact on people’s

lives, whether that’s my clients or my

staff . My proudest moments are when

I see our team working with empathy,

respect and courtesy with our clients

and seeing them forge those bonds and

relationships that mean those clients will

then return again and again to the salon.”


CREATIVE HEAD PARTNERSHIP

DYLAN BRADSHAW, DYLAN BRADSHAW, DUBLIN

“I’m 30 years doing this, and started off

in a very basic community salon, but it’s

funny where the journey takes you. I’ve

worked for Vogue magazine, I’ve worked

at The Oscars, I’ve worked on music

videos all over the world, but I still love

the interaction with the client and the

team in the salon.”

#WeAreLOrealPro


CATHAL WALSHE,

MARBLES, HUGH

CAMPBELL HAIR GROUP,

IRELAND

How many years have you been

in hairdressing?

20 years! How did that happen!

Describe the job satisfaction you get

from your role

I’ve always enjoyed what I do, so I love

that my current role as creative director

now extends to pushing the boundaries

of what the Hugh Campbell Hair Group

can do. It’s brought my job satisfaction

to a whole new level. There’s no better

feeling than seeing a client leave the

salon happy with a bespoke colour and

cut tailored to their individual vision and

needs. In the same way that fashion

designers use moodboards, we listen to

the client, think about the manageability

of their hair at home and then work with

them to make that vision a reality. There

is immense job satisfaction in seeing

that process come full circle.

CREATIVE HEAD PARTNERSHIP

Why should clients come to the salon

to get their hair done, rather than do it

at home?

The simple answer is quality. Think of

your best suit or dress, the piece that

makes you feel like a million dollars

when you wear it. Do you bring it to

the dry-cleaner who has the skills and

equipment to keep it looking its best or

do you fling it in the washing machine

and hope for the best? Similarly, why

pick a generic box colour off a shelf

when you can have a professional

colourist mix a tone just for you. We look

at everything from skin tone to day-today

wearability. That really can’t be fully

achieved in your bathroom at home.

What advice would you give to

someone starting out in the industry?

Ask questions! Lots of questions! There

is no such thing as too many or too

obvious questions. Understanding why

we do what we do is key – without

that you can’t extend your learning or

create something new and exciting.

Young professionals are the future of

our industry so as mentors, it’s our job

to ensure that we are supporting their

development and their passion for what

they do.

#WeAreLOrealPro


Ambition

JONNY ENGSTROM, GUY KREMER, WINCHESTER

“Even though I’ve been doing this for

20 years or more, I still enjoy going to

work, meeting new clients, meeting

my regulars, working with my staff and

learning new things every day.”

DARREN FOWLER, FOWLER35, LONDON

“It’s such an amazing time right

now to get into hairdressing.

Yes, it’s hard work and you need

to put in the hours, but what

you can achieve is absolutely

phenomenal and I’d love to be

doing it all over again.”


CREATIVE HEAD PARTNERSHIP

RICHARD PHILLIPART, THE BOUTIQUE ATELIER, CHESHIRE

“I started out as a Saturday boy at 13 years

of age, brushing up hair and shampooing the

masses. And I went on to work in lots of different

places but I’ve come back around and now I

actually own the salon where I started out. And

completing the circle has really been one of the

proudest things for me. To take a salon that was

failing and make it successful has been fantastic.”

#WeAreLOrealPro


MARK O’KEEFFE, MANAGING DIRECTOR,

BROWN SUGAR, IRELAND

How long have you been in hairdressing?

I’ve been lucky enough to work in the industry for almost 30 years now.

My first experiences in a salon environment go back as far as 1990. My

dad, who was a hairdresser for 44 years and general manager of a very

successful salon chain, introduced me to this exciting world of his at a very

young age and I’ve shared it with him ever since.

Describe your proudest moment to date

Opening my salons, watching trainees go from graduates to outstanding

hairdressers worthy of world-wide recognition, and the continued growth

of my company are some of my proudest moments. However, a real

stand-out was the thrill, awe, excitement and overwhelming sense of pride

I felt when I watched my Sugar Culture tribe win both major categories

in the L’Oréal Colour Trophy Ireland, while also delivering what I can only

describe as a monumental halftime show. It put an energy into the Colour

Trophy ceremony that I have never experienced before, in all my years as

a spectator. I relive those moments on a daily basis.

CREATIVE HEAD PARTNERSHIP

What is your role within Brown Sugar, and how much satisfaction do

you derive from it?

My official ‘job title’ is managing director. However, my role is multi-faceted

and is forged in leadership. I am involved in every aspect of the business,

from design to strategy, recruitment, training and development, marketing

and more. I work very closely with all of my team and consider their

wellbeing to be a big piece of my responsibility.

Coming into a busy salon, seeing your team grow and be successful is

hugely satisfying. Knowing my team are happy and given the best possible

platform to achieve greatness, watching trainees graduate, receiving

a positive review from a client, seeing your work on the front cover of

magazines, witnessing the creative journey of the work produced by my art

team… all of these things bring me great satisfaction and appreciation!

Why should clients come to the salon to get their hair done, rather than

do it at home?

The obvious answer would be for better results, but it is so much more

than that. We don’t claim or see ourselves in competition with box colour

or ‘freelancers’ operating in the black market. We’re so much more than the

result. While high-fashion hair and beauty is the service we provide, we also

bestow an experience on every single client who walks through the door.

The personal touches – from signature head massages to complimentary

cocktails in tranquil surroundings – all add to the customer experience.

However at the core of it is the relationship and bonds formed with the

salon team. It can be a form of therapy for our customers, who love to

come in for the chat and the buzz just as much as for the haircut. In saying

that, it will always be the best haircut! Why does anyone choose to go to

a five-star restaurant over eating at home? Because it’s human nature to

enjoy the finer things in life.

What advice would you give a youngster just starting out in the industry?

Say no to nothing and experience everything! It is such an exciting time to

be entering the industry. Hairdressing has come such a long way in recent

times. Social media has helped our craft evolve into so much more than

cuts and colour. It is daily expressionism and a tool for allowing us to help

people mould individuality. Training has become more diverse and job

opportunities are taking people all over the world. One minute you could

be behind a chair, in a salon, and the next you could be styling a top model

at New York Fashion Week. So work hard, retain a good attitude, soak in

every bit of knowledge and reap the rewards. In hairdressing, the world is

your oyster.

#WeAreLOrealPro


DANIEL GALVIN OBE, DANIEL GALVIN, LONDON

“If I see a colour in my salon that is

absolutely fantastic, I have to know

who’s done it. I’ve got to pat that

member of staff on the back, and I’ve

got to tell that client what a wonderful

job my colourist has actually done.”

JAMES GALVIN, DANIEL GALVIN, LONDON

“It’s amazing what can be

achieved in the hairdressing

industry and that the professional

difference can truly be recognised.

Seeing my dad get his OBE

from Prince Charles made me

feel so proud to know that all

his hard work and the blood

sweat and tears he’d put into the

industry over the years had been

recognised at the highest level.”


CREATIVE HEAD PARTNERSHIP

ALAN EDWARDS, ALAN EDWARDS, GLASGOW

“What I’ve learned from my career

is always to be open-minded and

to focus on self-development and

change and to totally understand

that you can learn from absolutely

everybody and that every day is a

new experience.”

#WeAreLOrealPro


Antony Licata, Mahogany Hairdressing

Jimi and Georgina Parkinson, Sessions Spa

The Brooks & Brooks team


PAGE 3 OF BOOK

KEEP ON

pushing YOUR

CREATIVE HEAD PARTNERSHIP

PROFESSIONAL

DIFFERENCE

IN SALONS ACROSS THE UK AND IRELAND YOU MAKE THE DIFFERENCE. YOUR PASSION,

YOUR SKILLS, YOUR CREATIVITY, YOUR TEAMWORK, YOUR COMMITMENT TO EXCELLENCE,

YOUR SENSE OF FUN... DON’T STOP NOW!

Skyler McDonald, Skyler London

Gavin Hoare, Richard Ward Hair & Metrospa

#WeAreLOrealPro

TO SEE MORE PROFESSIONAL HEROES, VISIT CREATIVEHEADMAG.COM

Follow our heroes’ stories via @creativeheadmag and @lorealpro #lorealprouk #lorealproire

To discover the professional diff erence with L’Oréal Professionnel, visit lorealprofessionnel.co.uk

001_IreCoverMarch.indd 6 19/02/2019 15:52


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28616 Les Bronzing dps CH v2.indd 2 05/02/2019 9:47 am


WELLA PROFESSIONALS

Better than ever in 2019

The‘never stop learning’ philosophy is the key to a successful hairdressing career and that’s why

education is at the heart of everything Wella does. We’re completely focused on developing your

skills in our state-of-the-art Wella Studio Dublin, in salon or at a location near you.

Wella never stop listening to your needs and the ever-changing demands of your clients, and have used your feedback to

create our best ever education programme.

• Wella want to help hairdressers to realise their dreams and potential

• Wella have a portfolio of education covering everything you could possibly need from creative and inspiration, skill and

craft, product knowledge through to business education.

• It’s all supported by a comprehensive digital education platform www.wella.com/education

• Wella’s parent company, Coty, are global giants in the beauty industry and have access to the resources, backing and

expertise to support the professional hairdresser with product innovation, first class education and inspirational events.

Wella are delighted to call on more than 135 years of industry experience to guide you on your way. Between them, the team

have decades of experience and quite frankly, they’re the best in the business!

For more information about our education courses at the Dublin Studio or via our field team, please call 01 4160900

or email wellastudiodublin@cotyinc.com

Meet the Irish team

NAME TITLE EMAIL PHONE INSTAGRAM

Brian McGovern Sales Manager Ireland & Northern Ireland Brian_Mcgovern@cotyinc.com 086 2526235 @Brian.mcgovern.315

Michael Glover Senior National Account Manager Michael_Glover@cotyinc.com +44 7770692743 @Michael_wella

Brian Maloney Key Account Manager Brian_Maloney@cotyinc.com 086 2658607 @Brian_wella

Damien Russell Key Account Manager Damien_Russell@cotyinc.com 086 8166971 @Damien_wella

Patrick Cosgrave Account Manager Patrick_Cosgrave@cotyinc.com 086 2641636 @Wella_patrick

Niall Dunne Account Manager Niall_Dunne@cotyinc.com 086 2570886 @Niallwella

John McAnerney Account Manager John_McAnerney@cotyinc.com 086 2244284 @Johnmc_wella

Mervyn Mitchell Account Manager Mervyn_Mitchell@cotyinc.com +44 7795044807 @Mervyn_wella

Cleo McCormack Wella Studio Manager Dublin Cleo_McCormack@cotyinc.com 01 4160900 @Wellacleolovescolour

Sinead Berrigan Wella Studio Technical Educator Dublin Sinead_Berrigan@cotyinc.com 01 4160900 @Sineadb_wella

Nadine Walshe Wella Studio Technical Educator Dublin Nadine_Walshe@cotyinc.com 086 7742207 @Nadine_wella

Christine Keegan Wella Studio Technical Educator Dublin Christine_Keegan@cotyinc.com 01 4160900 @Christine_wella

Cutter guide has been amended as per

instructions. PLEASE check if this is

correct as we’re not confident it is!

UK & IRELAND WE LA EDUCATION B OK 2019 / 935 023492

WE LA EDUCATION BOOK 2019

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Discover Wella eEducation which offers online education and inspiration, as well as all our studio

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The Education Book 2019 is available now! Download: www.wella.co.uk/education

WellaProfessionals @WellaPro @WellaHairUK #WellaFamily #AskForWella #TVA #MCEWella

WE LA EDUCATION. THE HEART OF HAIRDRE SING.

BOOK YOUR COURSE TODAY!

For more information and to b ok, ca l your We la Studio:

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Wella Ireland Team Ad CHI v4.indd 1 12/02/2019 17:37


Brian McGovern Michael Glover Brian Maloney Damien Russell Patrick Cosgrave

Niall Dunne John McAnerney

Mervyn Mitchell Cleo McCormack Sinead Berrigan Nadine Walshe Christine Keegan

Paul Moynihan Nicola Prior

Claire Doyle Treasa Dollard Eryka Reid Cormac Rolston Anna Furlong Mark Breen Emma Roche

Walter Zotti

Melissa O Brien

NAME TITLE EMAIL PHONE INSTAGRAM

Paul Moynihan Wella Studio Receptionist Dublin wellastudiodublin@cotyinc.com 01 4160900 @Paul_welladub

Nicola Prior Event Coordinator & Studio Administrator Dublin Nicola_Prior@cotyinc.com 01 4160900

@Nicola_wella

Claire Doyle Senior Educator Studio & Field Claire_Doyle@cotyinc.com 086 8344940 @Wellaclaire_mccallig

Treasa Dollard Technical Educator Treasa_Dollard@cotyinc.com 086 7742207 @Treasa_wella

Eryka Reid Technical Educator Eryka_Reid@cotyinc.com 087 1855603 @Euryka_wella

Cormac Rolston Business Education Consultant Cormac_Rolston@cotyinc.com 086 8050414 @Cormac_wella

Anna Furlong

Mark Breen

Emma Roche

Walter Zotti

Melissa O Brien

Nioxin Educator

Nioxin Educator

Nioxin Educator

Kadus Educator

System Professional Educator

HOW TO BOOK: To book any in-salon or studio education please speak to your Wella Account

Manager or Wella Educator or call the Wella Studio Dublin.

Wella Studio Dublin, The Chancery, 3-10 Chancery Lane, Dublin 8

T: 01 4160900 E: wellastudiodublin@cotyinc.com

Wella Ireland Team Ad CHI v4.indd 2 12/02/2019 17:38


Editor’s letter

46

44

Wouldn’t it be great to have a crystal ball that you could

consult every time you felt a little uncertain about the future?

Well, we’ve got something better. Dylan Bradshaw – Most Wanted

Exceptional Stylist winner and soon to be crowned Most Wanted

Legend – is on hand from page 38 to tell you what to expect from the

hairdressing industry this year. Continuing to look forward, we asked

some of Ireland’s top colourists to predict the colour trends and how

to translate them from the catwalk to the chair – catch up on page 34.

And speaking of exciting futures, I am delighted to announce that Most

Wanted and The It List Awards will, for the first time, be welcoming

entries from Irish hairdressers in every category. So, whether you’re

part of an incredible team, you’re behind a hot new innovation or

you’re just starting out and rising fast, there’s a category for you.

I can’t wait to see the very best Irish hairdressers take home

some trophies – all the details are on page 22. What are you

waiting for?

20

Anna Samson

Editor

anna@alfol.co.uk

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

08

CREATIVE HEAD IRELAND

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001_IreCoverMarch.indd 1-2 19/02/2019 15:51

March/April

WHAT’S INSIDE

38

THE FUTURE ACCORDING

TO DYLAN BRADSHAW

The Most Wanted Exceptional Stylist on what

the world of hair can expect in 2019

MARCH/APRIL 2019

CREATIVEHEADMAG.COM

€7.50 MARCH/APRIL 2019

In print•online•everywhere!

Passion

IRELAND

Ambition

Fulfilment

Expertise

Teamwork

Let’s celebrate!

ON THE COVER

#WeAreLorealPro from

L’Oréal Professionnel

40

FASHION

Bellissimo Hair celebrates 20 years in

business with the Venti collection

34

S/S19 TREND

FORECAST

The latest colour looks

for you to take from the

catwalk to the salon

EDITOR

ANNA SAMSON

ART DIRECTOR

NICK JABBAL

DIGITAL DESIGNER

EVA VESTMANN

CHIEF SUB EDITOR

ADAM WOOD

EDITOR IN CHIEF

AMANDA NOTTAGE

CLASSIFIED EXECUTIVE

DAVID HAMMOND

CONTRIBUTOR

DEBORAH MURTHA

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD Ireland

21 The Timberyard,

Drysdale Street,

London, N1 6ND

+44 20 7324 7540

anna@alfol.co.uk

Creative HEAD Ireland is published

6 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this magazine

may be reproduced without prior

permission of the publisher. All

information correct at time of going

to press. Printing by Buxton Press.

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

10

CREATIVE HEAD IRELAND

010_Contents March.indd 1 20/02/2019 11:34


For over 80 years, Maletti has been manufacturing, functional,

practical and technologically advanced wash units, and today

with over 45 different models, has the world’s widest and most

diverse range available.

With such an extensive range, it’s ‘impossible’ that we

won’t have what you need.

GREEN HUG

“tranchè” upholstered work

chair with Passe-partout base

POA*

ZERBINI

limited edition barber chair

genuine leathr with a choice

of colours

€ 2,800*

LAZZARO

fixed wash unit, fully padded

steel frame

€ 1,139*

instead of € 1,650

MYSTERY

SKYWASH “MYSTERY” is a wash unit

with inspectable seat, fundamental for

cleaning and maintenance (it is an

exclusive patent Maletti Group).

FIX € 1,955*

instead of € 2,700

*Transport not included.

www.gainfort.com/salondesign

Gainfort Salon Design,

Ardcavan Business Park,

Wexford, Ireland

T: 053 91 23681

M: 0872547112

E: sales@olymp.ie

maletti-promo-ad.indd 1 11/02/2019 12:10


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

MWIT19:

ALL CATEGORIES

OPEN TO IRELAND

NOW IN ITS 19th year, Creative HEAD’s industryleading

accolades have had a shake-up – for the fi rst

time, promising young Irish competitors can enter

The It List Awards, while Irish salons are eligible for

all Most Wanted categories. And that’s not all – Most

Wanted has unveiled two new categories for 2019.

The Most Wanted Independent Stylist Award is for a

stylist who maintains a busy column within a salon

while also busily building a ‘Brand Me’ reputation.

The Most Wanted Best New Boutique Salon is to

honour small salons with a unique sense of style,

which have opened for business after February

2018. Think you have what it takes? The deadlines

for entry are the 13 and 20 May for Most Wanted

and The It List respectively. Lucky fi nalists will be

invited to attend our dazzling Grand Final in London,

taking place on Monday 2 September, to celebrate

the incredible achievements of our industry’s stars.

See page 30 for more information and for a full list

of categories.

Balloons and

baby hair –

the LFW A/W19 briefing

Clockwise from top left: ALEXACHUNG, Nabil Nayal, Mark Fast,

Kalissi, Preen, Matty Bovan, Burberry, Erdem and Mary Katrantzou.

Images courtesy of BaByliss PRO, L’Oréal Professionnel, Redken,

Revlon Professional, TIGI, Toni&Guy and Wella Professionals

Advanced Pro Salon ColourCode

comes in a whopping 117 colours.

Enriched with argan oil and

anti-oxidants, ProPlex

Technology helps to repair

and strengthen hair from

within as it colours.

advancedprosalon.co.uk

LONDON FASHION WEEK delivered on hair concepts, with the intricate,

wet-look baby curls at Burberry, courtesy of Guido Palau for Redken, getting

everyone talking. More innocent kiss curls fronted slicked-back ponytails

at Preen by Thornton Bregazzi, created by Most Wanted Hair Icon Eugene

Souleiman for Wella Professionals and ghd, set in place using a ghd air with

diffuser. We got an exclusive peek at Josh Wood washing wefts in the sink,

coloured with Redken City Beats to match Mary Katrantzou’s elemental

theme. TIGI’s Maria Kovacs channelled ’50s screen sirens for Mark Fast

and Anthony Turner created a parade of Hitchcock heroines for Dyson and

L’Oréal Professionnel at Erdem. Balloons were the unlikely hero backstage

at ALEXACHUNG – Alex Brownsell used them to create fluffy, static texture

set with L’Oréal Professionnel Infinium hairspray. Meanwhile Most Wanted

Session Stylist Syd Hayes was channelling a punk attitude for both Matty

Bovan and House of Holland, using BaByliss PRO clippers for shorn bobs on

the former and the 2-in-1 Prima tong for the latter. It was a Marie Antoinette

moment at Nabil Nayal, created by John Vial for Revlon Professional, and the

Toni&Guy team were busy bees, sending Cos Sakkas, Jon Wilsdon and Indira

Schauwecker out to team up with Fashion Scout for labels including Kalissi.

12 CREATIVE HEAD IRELAND

012-013_News.indd 1 21/02/2019 13:26


Images courtesy of BaByliss PRO, L’Oréal Professionnel, Redken,

Revlon Professional, TIGI, Toni&Guy and Wella Professionals

Richard Mannah

JOICO lights up Berlin

JOICO INTERNATIONAL GUEST artistic

director Richard Mannah was on hand in

Berlin to introduce the brand’s new line of

professional in-salon bond-protecting and

colour-protecting treatments, Defy Damage.

The international press, including Creative

HEAD publisher Catherine Handcock,

were in the German capital to sample what

has been described as a ‘game-changer’ – a

spray-on additive that works with any hair

colour brand and lightener to renew bonds,

increase lift and colour deposit.

Daria Lalor

IN CONVERSATION

WITH… IS BACK!

THIS MONTH, Creative HEAD’s Amanda

Nottage invites Sean Nolan, Wella

Professionals Colour Creative member

and technical director of HOB Salons, to

have a good-old natter. Topics range from

deciding to leave a promising academic

career to fostering the perfect team

dynamic. Visit creativeheadmag.com

Jo King

#CHedit

MY months

AHEAD

What March

and April have

in store for...

NIAMH O’LOUGHLIN

ROSSANOS

Education is at the core of

what we believe at Rossanos

and this year we are taking it

up a notch. We kick-started

2019 with a trip to Las Vegas

for the Redken Symposium

with our core educational

team, and now we’re

preparing for

masterclasses

we’ll be holding

in collaboration

with Redken.

It’s onwards

and upwards!

SHAUN MORIARTY

THE GREENE ROOM

After an action-packed start

to 2019, the next two months

are no different! We will be

opening our second hair and

make-up salon in Nenagh, Co.

Tipperary, and expanding our

team signifi cantly. We will be

attending our fi rst Hairdressing

Council

of Ireland

executive board

meeting and

organising for a

photoshoot, too.

CLUB

HOUSE OF COLOUR YOUNGSTERS CELEBRATE

THE HOUSE OF COLOUR Trendsetter Awards took place in the Tramline Venue in Dublin as

30 assistants showed off their skills. The brief was to create a fashion cut and colour with the

help of their assigned mentors. Jo King of the House of Colour Charlestown salon won the

Induction award, for assistants who have been working for between one and five months, while

Daria Lalor from the Times Building salon took home the Excellence award and the Trendsetter

overall winner award. The winners will go on to assist the House of Colour creative team at the

S/S19 shoot. Susan Byrne, House of Colour director, said: “The event is a testament to our

passion. Year after year this award gets bigger and better – the standard was inspiring and we

can see our future is in safe hands.”

creativeheadmag.com/club

JOIN US! Become a

member of the Creative

HEAD Club and get six

issues of the magazine for

£10, along with the chance

to win opportunities and

exclusive giveaways. Visit

creativeheadmag.com/store

for more details.

CREATIVE HEAD IRELAND

13

012-013_News.indd 2 21/02/2019 13:27


For a quick shake-up to a client’s

colour try the new shades of KMS

STYLECOLOR. Inspired by

vibrant Miami, these peach, blue

and berry spray-on colours are

an easy way to spice up shades

without commitment.

RRP €26 EACH

089 616 7665

trinitysalonpartners.ie

ART to

follow

Promotional packs from milk_

shake contain a special Milky

teddy bear and a combination

of milk_shake products to raise

money and awareness for Polar

Bears International.

RRP €29.99

+44 1392 365177

red-hotproducts.com

Glossy, healthy hair is made easy with five new additions to

Schwarzkopf Professional’s BC Bonacure range. We think the pH

4.5 Color Freeze Chocolate Micellar Shampoo will be a big hit.

RRP FROM €13.20

+44 800 526741

schwarzkopfpro.com

Ask your clients about hair styling

tools, and we bet they’ll name-check

EASY

STYLING

a ghd in there somewhere. Whether

it’s for poker-straight hair or S-bend

waves, women up and down the land

rely on their ghds. Well, now there’s

a new tool that’s promising clients extra time for

themselves in the morning (hallelujah!). Meet the ghd

glide, a heated brush that quickly and effortlessly

smooths hair into submission, so that second day

hair doesn’t look less than fabulous. We don’t think

we’re overstating it – you may find yourself your

client’s new hero.

RRP €139

+44 1924 423400

ghdhair.com

The spray-on ProSeries 1

Bond Protector from the new

JOICO Defy Damage range

is a completely new way to

approach colour and hair

health. A clever in-salon duo

works with any colour brand

to reinforce hair and there’s

an extensive homecare range

for clients, too.

RRP FROM €18.95

045 856 490

xpertpro.ie

Boast about your beautiful

blonde work with the Kenra

Colour Simply Blonde range.

With multiple lightener

formulas to fit any style and

different tones to choose

from, you’ll be spinning hair

into gold in no time.

IN-SALON SERVICE

1890 253402

salon-services.com

Shine a light on new

@ELUMENATED

METALLIC shades from

Goldwell’s Topchic and

Colorance collections –

shimmering Cool Bronze,

Cool Copper and Steel Violet –

or turn down the light with

@Pure Pigments Cool Violet.

IN-SALON SERVICE

089 616 7665

trinitysalonpartners.ie

Tahe Fitoxil Treatment features a powerful

combination of ingredients that improves

thickness and reduces hair loss.

RRP €15

021 434 3436

hennessyhb.ie

JOICO Blonde

Life Crème

Lightener is

gentle but

powerful and can

achieve 9 levels

of lift without

compromising

the hair quality.

IN-SALON

SERVICE

045 856 490

xpertpro.ie

14

CREATIVE HEAD IRELAND

014-015_Stock Options.indd 1 21/02/2019 13:27


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

Behind the scenes at oodles of London

Fashion Week shows across the seasons,

there’s been a perennial host of black and

white-packaged hard workers. And now

it’s time for TECNI.ART from L’Oréal

Professionnel to enjoy a modern makeover

of its own, in partnership with top session

names including Adam Reed, L’Oréal

Professionnel’s editorial ambassador. That

famous monochromatic packaging is still

there but looks fresher, while the line-up of

products has been carefully edited to make

the life of the busy backstage stylist a lot

more simple. The range has been curated

down from 32 products to 26, and ordered

into three categories – Core Essentials in

white; Texturisers in grey and Transformers

in black. Don’t panic – TECNI.ART Pli is

still there! And there are even a few new

faces that will no doubt become future stars

of session kits (shine spray top coat Ring

Light, we see you! Ooh, and Transformer

Lotion and Gel, too). Empty out your kitbag

in preparation – there’s even more to come

this summer…

RRP FROM €14.50

01 604 5918

lorealprofessionnel.co.uk

IT’S ALL ABOUT... THE ELEMENTS

Whether it’s humidity or extreme

dryness, the revamped Frizz Dismiss

range from Redken can combat the

elements with sustainably sourced

babassu oil. Ideal for all hair types,

rain or shine.

RRP FROM €18.85

01 604 5918

redken.co.uk

Attract new clients with Revlon

Professional’s pollution fighting

range MAGN±T. It’s Anti-

Pollution Neutralizer is an

industry first and works with

any brand colour.

RRP FROM €19

01 886 9300

revlonprofessional.com

CREATIVE HEAD IRELAND

15

014-015_Stock Options.indd 2 20/02/2019 15:22


LIFE

LESSONS

THE BUSINESS EDIT

ARE SALONS

DOING ENOUGH TO

REDUCE WASTE?

SEAN TAAFFE

SEAN TAAFFE HAIR & BEAUTY

Success doesn’t happen

overnight. It takes patience and

great dedication. Just when you

feel like giving up, it’s time to

push on.

Proceed with caution. If it’s

an important document for

your business, get a written

agreement. Don’t rely on

word-of-mouth – whether it’s a

landlord contract, life insurance

or investments.

Don’t take no for an answer

in the hair business. If you

truly believe that you can make

it happen, then you must follow

your heart.

Invest in education for yourself

as well as your team. It will

keep your knowledge and

practices ahead of the pack,

it’ll stop you from stagnating

professionally and it’ll keep your

love of the industry alive.

Look after your own health.

Your body is the best machine

you’ll ever own, once your

health is tip-top you’ll be able to

do whatever you choose. If you

lose it then your options and

probably your finances will be

severely curtailed.

IRELAND MUST INCREASE plastic

recycling by 80 per cent by 2030 to meet EU

targets, according to Irish recycling notfor-profit

Repak. And the hair and beauty

industry is coming under the spotlight, too.

According to research for Zero Waste

Week, 120 billion units of packaging

are produced globally every year by the

cosmetics industry, and the new reforms

will require manufacturers to pay the cost of

recycling or disposing of it.

But the attitude of consumers is changing

as well. In a world where single-use plastics

such as coffee cups and drinking straws are

no longer seen as socially acceptable, it’s

clear businesses must reduce their waste

production and adapt their disposal policies

in order to keep up with the increasingly

eco-conscious consumer.

Due to product packaging, towels,

refreshments and chemical services,

salons can create a large amount of waste

just running their everyday operations.

But many are beginning to implement

eco-conscious policies to reduce waste,

save money and bring in a new expanding

customer base.

Aligning your salon with the right brands

makes the journey to sustainability easier.

L’Oréal Professionnel Source Essentielle

shampoos come in square, stackable bottles

for efficient transport, and can be refilled if

your salon sets up a shampoo bar.

Davines is also dedicated to sustainability,

as the brand offsets the emissions from the

production of the packaging for some of its

best-selling lines.

“I’m sure many salons do their bit and

recycle what they can, but you have to

start by considering your ethos and work

with like-minded companies,” says Emma

Murphy, owner of Locks and Lace in Sligo.

“We only work with Davines haircare and

colours because we share the same ‘wants’ –

a low carbon footprint, less plastic and

fewer toxins.”

“Salons becoming more sustainable

absolutely has to happen,” says Michelle

Grimes, owner of Hair Maven in Dublin.

“I think some salons are making a huge

effort but the majority make very little.”

And taking some simple steps to

reduce waste is surprisingly easy, as

Michelle explains: “We have a refill bar,

use Eco Heads shower heads at the wash

basin, use biodegradable towels, recycle

as much as possible and use ethicallysourced

products.”

At Locks and Lace, every step of the client

journey is considered in terms of its impact

on the environment, no matter how small.

Herbal teas are carefully sourced and the

stove that warms the cottage-turned-salon

uses sustainable fuel. Emma has even

thought about the people passing by her

Co. Sligo salon on hikes: “We live at the foot

of a mountain, which offers amazing walks

right past our door. We offer a water refill

service so people can rehydrate using their

reusable bottles.”

It’s also a savvy business move to cater for

the growing number of people who consider

eco-credentials a priority when spending

their money. “People are hugely aware of

the products and ingredients that they use

on their skin and hair now and the cost that

harmful ingredients have on the planet,”

says Michelle. “Everyone wants to do more

and if your salon can help your clients

feel better about their own impact on the

environment it’s a great pull.”

Emma agrees that any increased costs are

worth it in the long run. “Things are a touch

more expensive, but then they are higher

quality so they last longer. If you want to

make a change why not start with your hair

salon? Both your hair and the planet will

thank you!”

16

CREATIVE HEAD IRELAND

016_BusEdit.indd 1 21/02/2019 13:28


Premium Quality

Gently processed, expertly blended,

long lasting, no damage, traceable,

soft Virgin Remy hair

Ethically Sourced

We only source 100% Virgin

Remy hair directly from donations

made to Indian temples

Social Benefits

Indian temples use the proceeds

of the hair sale to support

local charitable causes

Blended by Hand

Our hair extensions are

handmade and expertly blended

strand by strand

Made in Italy

Fully respecting human

rights, local traditions

and ethical values

Beauty and Self-care

Empowering women who dream

of beauty, confidence, health

and integrity

World leading ethical hair extensions

www.greatlengthshair.ie


#CHedit

WHY DID YOU WANT TO BE A HAIRDRESSER?

I have always been drawn to being creative, whether it’s through my first love,

which is dance, or through designing things. When I found hairdressing I

realised that it can affect peoples’ lives as they wear a look for weeks. I also think

opportunity-wise this industry is fantastic, and working at House of Colour has

shown me how much you can achieve if you are passionate and work hard.

WHAT ARE YOUR HIGHLIGHTS SO FAR?

I have been so lucky. Winning a place on

the IHF STAR team was surreal. It’s

an eight-month competition and

you get to know the other

competitors very well. When

my name was called out

in front of an audience

of 300 people I was

astounded, proud and

very emotional. We

now get to work

with industry

greats over the

next year.

JODIE QUINN

HOUSE OF COLOUR ABBEY STREET, DUBLIN

AGE: 23

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

At House of Colour we spend a lot of time career planning

and being asked to think ahead. I obviously want to be a

successful stylist but I also want to educate, be part of New

York Fashion Week, be part of the Wella Style Council and

eventually own my own salon.

WHAT IS YOUR DREAM HAIRDRESSING GIG?

To be educating onstage alongside Olive Tucker Lee, Zara

Mcentyre and David Campbell with the House of Colour

Creative Team would be a dream come true.

18

CREATIVE HEAD IRELAND

017_RisingStar.indd 1 19/02/2019 15:34


Entries

Now Open

Back for the 3 rd year with more categories

and amazing prizes. Welcoming entries from Great Lengths Certified

stylists across the R.O.I and Northern Ireland.

Take your place in the history books.

Stylist: Emma Leung

Salon: Kelly Leung Hair Design, Dublin

Category: Avant Garde Winner 2017

Stylist: Chelsea Kearney

Salon: Blown Away, Cork

Category: Create the One - Length

Winner 2017

Stylist: Niamh Kennedy

Salon: Willow Hair Boutique,

Waterford

Category: Bridal Creation Winner 2017

Stylist: Valerie Paterson, Dublin

Category: The Great Lengths Trophy Winner 2017

Stylist: Laura Francsis

Salon: Hession Hairdressing,

Dublin

Category: Create the One -

Volume Winner 2017

ENTRIES CLOSE 1 ST JULY 2019

#GLAwards19

To enquire about joining the elite and becoming a Great Lengths certified stylist

call 0151 34153 or visit GREATLENGTHSHAIR.IE


#CHedit

Inside

story

ZEBA MAYNOOTH

When it came to refi tting the well-loved Maynooth branch of Zeba, it was

meant to just be a quick polish but turned into so much more. “Our salon

refi t started with what was supposed to be a refresh,” says co-owner Angie

Dromgoole. “A paint job, new chairs and then maybe a new waiting area…”

The salon was the only Zeba location that didn’t quite fi t in with the others – so

it was time for a revamp, with help from Gainfort. “Cool greys feature throughout

all Zeba salons, but we wanted to add in a bit of colour, which we did with

a soft touch of blue – we went for a minimal, industrial feel,” explains Angie.

Lighting is important in Zeba salons, so both the hairdresser and the client can

achieve the desired look. “With high ceilings we could drop in layers of lighting,”

Angie explains. “This lighting is the best I’ve ever worked in – the client gets no

shadows and the hairdresser gets very even light.” New luxury massage basins

were sat on Art Deco-style tiling, which contrasted perfectly with the cool grey

fl ooring around. “We wanted to highlight our shampoo area as in some salons it

can be hidden – but it’s most clients’ favourite part of their visit!”

HOT BUYS

ALL INCLUSIVE

The Lazzaro single

wash unit by Maletti will

fit in even the smallest

spaces but still has all

the comforts you would

expect, from legrest

and backrest to tilting

basin and hard-working

steel frame.

RRP €1,394

gainfort.com

SPACE RACE

The new Planet

mirror from Salon

Ambience is a

stylish, curved

shape with

LED lighting –

create the perfect

atmosphere with

multiple settings.

PROMO PRICE UNTIL

30 APRIL €1,999

(NORMAL PRICE €2,499)

capitalhairandbeauty.ie

20 CREATIVE HEAD IRELAND

020_Interiors.indd 1 21/02/2019 13:31


URGENT HELP

FOR THE PLIGHT

OF POLAR BEARS

IF WE DON’T TAKE IMMEDIATE ACTION,

POLAR BEARS COULD BE

THE FIRST SPECIES TO BECOME

EXTINCT DUE TO CLIMATE CHANGE

milk_shake ® have teamed up

with Polar Bears International

to raise money for these beautiful animals

by producing a special pack

containing our best selling products

along with a free polar bear soft toy.

For every pack sold, milk_shake ®

will make a contribution to this amazing charity,

for the protection of polar bears, the good of our planet

and for future generations to come*.

*in participating salons, while stocks last.

/ DISCOVER MORE AT:

MILKSHAKEHAIRCARE.IE

/ FACEBOOK MILKSHAKEHAIRIRELAND

/ T. 0044 (0)1392 365177

ADV MS MILKY 285 x 220_irlanda.indd 1 04/02/19 11:37


MW

IT

19

030-035_MW.indd 1 19/02/2019 14:55


WE ARE GO!

CREATIVE HEAD’S MOST WANTED AND

THE IT LIST AWARDS CELEBRATE PEOPLE

WHO DO REMARKABLE THINGS. THE BIG NEWS

FOR 2019? ALL CATEGORIES ARE NOW OPEN

FOR ENTRIES BY HAIR PROFESSIONALS

THROUGHOUT THE UK AND IRELAND!

CREATIVEHEADMAG.COM/MOSTWANTED

CREATIVEHEADMAG.COM/THEITLIST

@CREATIVEHEADMAG #MWIT19

event

2019

030-035_MW.indd 2 19/02/2019 14:56


2019

SALON

SESSION

STARS

CREATIVE HEAD’S MOST WANTED AWARDS CELEBRATE AWESOME TALENT AND

EXCELLENCE IN ALL AREAS OF HAIRDRESSING. THE 2019 COMPETITION IS NOW OPEN –

WOULD THE STARS OF SALON AND SESSION PLEASE STAND UP?

030-035_MW.indd 3 21/02/2019 11:36


NEW!

ALL CATEGORIES NOW OPEN TO THE UK AND IRELAND

CATEGORY SPONSOR

CATEGORY SPONSOR

INDIVIDUAL AWARDS

NEW!

INDEPENDENT STYLIST

For a stylist looking after clients at a salon while busy building ‘Brand Me’

MALE GROOMING SPECIALIST

For a salon or session hairdresser demonstrating standout work in men’s hair

CREATIVE TALENT

For a creative director or senior stylist with exceptional artistic skill and commercial expertise

BUSINESS THINKER

For a salon owner or director who has built an outstanding salon business

COLOUR EXPERT

For a colour director or senior colourist with exceptional technical skill and commercial expertise

HAIR TREND

For the best on-trend image of the year

AWARD FOR INNOVATION

Rewarding an original hairdressing initiative that has proved a success for the salon business or the industry at large

SESSION STYLIST

For the most exciting hairdresser working in fashion (by nomination only)

HAIR ICON

For the most inspirational hairdresser of 2019 (by nomination only)

TEAM AWARDS

NEW! BEST NEW BOUTIQUE SALON

For a new small salon with a unique sense of style

BEST SALON TEAM

For salon teamwork at its best

BEST LOCAL SALON

For a salon that best serves its local community

BEST NEW SALON

For a new or revamped salon that turns heads

BEST SALON EXPERIENCE

For a salon that delivers top customer service

event

COMPETITION CLOSES MONDAY 13 MAY

ENTRY FORMS CREATIVEHEADMAG.COM/MOSTWANTED

FOLLOW THE ACTION @CREATIVEHEADMAG #MWIT19

QUESTIONS? CALL +44 (0)1434 610940 OR EMAIL EVENTS@ALFOL.CO.UK

030-035_MW.indd 4 19/02/2019 14:56


CREATIVE HEAD’S SEARCH FOR THE MOST EXCITING NEW UK

AND IRISH HAIRDRESSING STARS IS ON. DO YOU HAVE IT?

030-035_MW.indd 5 19/02/2019 14:57


WORK HARD.

DREAM BIG.

GET NOTICED!

FOR HAIRDRESSERS AGED 30 OR UNDER

ALL CATEGORIES NOW OPEN TO THE UK AND IRELAND!

THE RISING STAR

For a young salon assistant who’s enthusiastic, hardworking

and fast improving – a new team star!

TO BE NOMINATED BY THE SALON OWNER OR MANAGER

THE FASHIONISTA

For a young stylist making a mark in session circles

THE ENTREPRENEUR

For a young salon owner who has created an exciting and successful business

THE VISIONARY

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ENTRY FORMS CREATIVEHEADMAG.COM/THEITLIST

FOLLOW THE ACTION @CREATIVEHEADMAG #MWIT19

QUESTIONS? CALL +44 (0)1434 610940 OR EMAIL EVENTS@ALFOL.CO.UK

030-035_MW.indd 6 19/02/2019 14:57


THE

COTERIE

DOES

DUBLIN

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CREATIVE HEAD’S NETWORKING

CLUB THE COTERIE IS COMING

TO DUBLIN FOR THE VERY

FIRST TIME! PREPARE TO

BE INSPIRED…

CINTA MILLER

FASHION, MUSIC AND CELEBRITY

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From LFW shows to music videos and film

premieres, Cinta Miller has worked with

impressive names like designer Edeline

Lee, actor Idris Elba and musician Craig

David and brands Belstaff and boohoo.

FAYE PURCELL

CREATIVE MANAGER FOR BMG

Responsible for developing unique

creatives for artists including Kylie, The

Feeling, Bryan Ferry, Lenny Kravitz and

Newton Faulkner, Faye currently takes the

lead on visual projects for music company

BMG on its frontline releases.

JOHN VIAL

SESSION HAIR STYLIST &

CO-FOUNDER SALON SLOANE

John Vial has worked with the world’s most

iconic designers, photographers, magazines

and celebrities. He’s an instrumental name

at London and New York Fashion Weeks

and London Fashion Week Men’s.

MONDAY 8 APRIL 2019

7PM UNTIL 10PM, DUBLIN

€15 EARLY BIRD TICKET (LIMITED NUMBER AVAILABLE – BOOK BEFORE 19 MARCH)

BUY TICKETS AT CREATIVEHEADMAG.COM/THECOTERIE OR CALL +44 1434 610416

SINGLE TICKET €25 / TICKET BUNDLE (FIVE) €100

Price includes canapés on arrival, drinks all evening and a gift from BaByliss PRO

029_Coterie.indd 3 21/02/2019 13:30


WANT TO TAKE YOUR REDS TO THE NEXT LEVEL THIS SEASON? CHALLENGE YOUR CREATIVITY

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CREATIVE HEAD IRELAND

030-031_Revlon.indd 1 19/02/2019 15:39


CREATIVE HEAD ADVERTORIAL

REDS ARE BACK! Hitting the streets in

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31

030-031_Revlon.indd 2 21/02/2019 13:32


The

pollution

solution

Be your client’s colour defender with

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hair colour from Revlon Professional

FROM CAR EXHAUSTS

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The metals already present

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But Revlon Professional

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32 CREATIVE HEAD IRELAND

032-033_RevlonIRe.indd 1 21/02/2019 13:34


Assemble your super powers

MAGN±T COLOR LOCK

REPAIRING SHAMPOO

This reduces metal build-up and metallic particles,

neutralises the negative effects of poor water while

also helping recover the hair’s inner structure during a

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For more information, visit revlonprofessional.com or call 01 886 9300

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CREATIVE HEAD IRELAND

33

032-033_RevlonIRe.indd 2 19/02/2019 15:44


Gareth Pugh

Jeremy Scott

Gareth Pugh

Simone Rocha

The fecast

S/S19

Mark Fast

IA London at On|Off

Mary Katrantzou

IA London at On|Off

Zandra Rhodes

Osman ALEXACHUNG

Markus Lupfer

THE CATWALK DOESN’T ONLY SHAPE

STYLING TRENDS – CLOTHES AND

MAKE-UP AT FASHION WEEKS HAVE

ALWAYS INFLUENCED SEASONAL

COLOUR PALETTES AND NOW, HAIR

COLOUR IS HAVING A MOMENT AT THE

SHOWS, TOO. IN AN AGE WHERE LIVE

STREAMING AND EXTREME COLOUR

CHANGES ARE THE NORM, WHAT

TRENDS WILL YOUR CLIENTS

BE REQUESTING FROM THE RUNWAY?

34

CREATIVE HEAD IRELAND

018-021_Forecast.indd 1 20/02/2019 15:16


Wella Professionals

Advanced Pro Salon

ColourCode

Balayage Ambré from L’Oréal

Professionnel INOA

Sun-soaked

PRODUCTS: Wella Professionals Koleston Perfect with ME+, L’Oréal

Professionnel Botanēa, JOICO Blonde Life, TIGI Copyright Colour,

Balmain Paris Couleurs Couture, Lômé Paris, Advanced Pro Salon

Lightening Powder

CREATIVE HEAD IRELAND

Aidan Darcy

Amber Slate from

Wella Professionals

Redken

Mark Fast

THE TREND

GOLDEN SANDS

Summer always conjures up

images of sun-streaked hair

gently tousled by a tropical

breeze, but most clients

don’t have time to sit on the

beach waiting for it to happen

naturally – they want these

looks in an afternoon. “Blonde

hair will always be in fashion

but it’s the kind of blonde

and the trends that translate

from catwalk to client that will

have our clients ahead of the

rest,” says Aidan Darcy, senior

colourist at Brown Sugar.

“It used to be about platinum

blondes and getting your

hair whiter than white, but

for so many of our clients it’s

unrealistic and unmanageable.

One of the colour trends for this

year is a lived-in blonde with

ribbons of warmth throughout.”

Andrew Trott-Barn, Advanced

Pro Salon ColourCode artistic

director for UK and Ireland,

believes this trend is incredibly

flattering for clients. “Opt for

natural shades to complement

and frame a variety of skin

tones,” he explains. “Use more

than one shade to add natural

texture with wavy curls or loose

finished flow for a real sense of

multi-tonal depth.

“For brunettes changing

up their look, ensure a wellnourished

clean lift prelightener

for a healthy light

base to build from. To achieve

ultimate hair envy, explore a

root drag.”

Aidan also highlights the

benefit of this trend in keeping

hair in better condition. “One of

the best elements of this trend

is there’s no scalp bleaching

involved, so it’s much kinder

on the hair. It can be adapted

in many ways, from high

lift tinting and babylights to

freehand lightening to enhance

the clients own natural colour.”

35

018-021_Forecast.indd 2 21/02/2019 13:36


THE TREND

RAINBOW

SHERBET

Pantone’s colour of the year

has been announced as the

optimistic Living Coral. This

juicy, warm shade joins a

spectrum of pinks along with

minty blues and pistachio

greens, and makes it clear that

saccharine shades are here to

stay in 2019.

Josh Wood, global color

director for Redken, created a

sweet array of candy-coloured

hairstyles on 37 models at the

Marc Jacobs S/S19 show, calling

the look “aged, vintage pastel”.

The look lit up social media,

and will be craved by clients

wanting a piece of the action.

“Hair colour trends such as

these are more often than not

inspired by the catwalk,” says

Stephanie O’Keeffe, stylist

at Lillie Hair Salon in Cork

and winner of the ALFAPARF

Milano Fantastic Hair Colourist

Award in 2018. “This trend in

particular consists of muted,

soft lemons, lilacs, mints,

rose golds and corals. These

beautiful tones give a level of

class to a creative colour by

being so soft and pleasing to

the eye. There is a reason for

this trend being called rainbow

sherbet as it looks delicious.”

However, it’s important

to ensure that your clients

understand the commitment

that comes with these

candy colours. “With these

wonderful colours comes

great maintenance and work,”

says Stephanie O’Keeffe.

“Unfortunately, these colours

are not achieved easily, because

the hair has to be lifted to the

lightest, palest shade possible to

achieve these results. They also

don’t last very long – which isn’t

a downside as this means your

client can choose which shade

of rainbow sherbet they would

like to wear next.”

Longshaw Ward at On|Off

Sugar sweet

Alan Keville for

Wella Professionals

ALFAPARF Milano

PRODUCTS: Redken Shades EQ, Guy Tang #mydentity, JOICO Color

Intensity Pearl Pastels, Color Fresh Creates from Wella Professionals,

ALFAPARF Milano Pigments

Marc Jacobs

G

36

CREATIVE HEAD IRELAND

018-021_Forecast.indd 3 20/02/2019 15:17


REMIX from Goldwell

Getting crafty

Schwarzkopf Professional

ALFAPARF Milano

PRODUCTS: Redken Color Gels Lacquers, Schwarzkopf Professional

IGORA Vibrance, Revlon Professional Color Sublime, Goldwell

@Pure Pigments

Conor Doyle

Redvolution by

Revlon Professional

palmer//harding

THE TREND

ART ATTACK

Play around with brights and

neons, paint high contrast

balayages and sculpt highlystylised

looks to create

something that’s truly a work

of art, reflecting the continuing

individualism trend. “Stylists

and clients alike have been

flirting with the idea of

graphic and unnatural hair

colour for a while,” says Conor

Doyle, educator and stylist at

Peter Mark. “However, a new

movement is taking hold;

unapologetic and loud, vivid

shades. Under no circumstances

is this totally new – a brief scroll

through Instagram brings us to

many multi-coloured fantasies

– but what has shifted is the

perception of how ‘wearable’

these looks are.”

Goldwell UK guest artist Neil

Barton agrees it’s the perfect

time to set your imagination

free. “This year bold, bright

colours are super on-trend and

are a great way for clients to be

experimental,” he says.

The combination of colour

and method of application

is important in this trend.

“Pinks, blues and greens are

appearing more frequently,”

says Conor. “This presents itself

in editorial work as graphic

hair painting or graffiti-style

imprints. We see this softened

for our commercial clientele

as neon colour contours and

primary colour blocking. There

is a movement away from the

fluidity and seamless blends

into something designed to

catch your eye and add drama.”

It’s even possible to create

an artwork-inspired look using

just one colour, as Mark Leeson,

Revlon Professional’s new

global artistic ambassador, has

in the Redvolution collection.

He adds: “Using contrasting

reds and coppers in geometric

shapes to define the cut is a

great way to create impact.”

Fashion images courtesy of BaByliss PRO, Fudge Professional, KMS, L’Oréal Professionnel, Revlon Professional, TIGI, Toni&Guy, Wella Professionals

CREATIVE HEAD IRELAND

37

018-021_Forecast.indd 4 20/02/2019 15:18


The Fure

Accding

Dylan

THE THREE-TIME WINNER OF THE MOST WANTED EXCEPTIONAL STYLIST AWARD

SHARES HIS HOPES, FEARS AND DREAMS FOR THE FUTURE OF IRISH HAIRDRESSING

IF ANYONE HAS their finger on the pulse of hairdressing

in Ireland, it’s Dylan Bradshaw. This hairdressing icon has

worked with countless celebrities, leads one of the most

renowned salons in Ireland and opened an academy to

train the next generation of hairdressers. On the eve of his

20th year in business, few people are in a better position to

discuss the past, present and future of the industry.

This year Dylan will speak at Creative HEAD’s

Salon Smart event in London, alongside his wife and

business partner Charlotte, sharing not only his

career successes but also discussing the difficulties

he has faced along the way. “It’s my first time

presenting with my wife! I love the whole idea

that everyone at Salon Smart is truthful,”

Dylan says. “I’m honest about what we do

– our faults and our successes.”

He hopes that this approach will

teach tomorrow’s hairdressers and

salon owners that they don’t need

to achieve perfection. “It’s okay to

fail – that means that something

just didn’t work out, so you need

to continue and move forward. Younger people sometimes

think everything should be great – but in business we need

to make mistakes in order to find success.”

One of the biggest challenges he faces as a hairdresser

in Ireland today is the competition from ‘black market’

hairdressers. And even a business as popular as Dylan’s is

not immune to the threat. “Irish hairdressing has gone

through a huge change recently – more so in the past

two years than the past 20 years,” Dylan explains.

“I’ve had staff who were with me for 15 years and

left to go and rent a chair and be paid in cash. The

problem is that when you have those people paying

very little tax it squeezes the rest of us. It’s easy to rent

a chair, whereas my overheads are astronomical.

I can’t compete.”

Along with causing problems with staffing

and tax, ‘black market’ hairdressing runs the

risk of damaging the integrity of hairdressing

as an industry. “Good hairdressing is one

of the hardest jobs

ever,” explains Dylan.

2018

“You have to give

38 CREATIVE HEAD IRELAND

038-039_Dylan.indd 1 19/02/2019 15:48


your clients an exceptional, complete service. But it feels

like hairdressing could be losing that. When black market

hairdressers just want to work for three days a week, and they

don’t do colour or curly blow-drys because it’s too much effort,

then they are prioritising themselves. But we are in a service

industry, where the client is supposed to come first.”

Dylan’s dedication to service, which he honed during the

years he worked in New York, has always been key to his

business philosophy, and continues to set his salon apart.

“We have stripped the business apart, and ensured we

focus on service, experience and education. Thanks to this

approach, I’m celebrating 20 years in business next year!”

And he also takes pride in supporting the next generation

of hairdressers, many of whom train at his Dylan Bradshaw

Academy. “I have no interest in new branches of salons – we

have our academy. With good education everything is going

to be bigger and brighter in hairdressing. The young people

coming through are talented and hungry.”

In the coming years, Dylan predicts that there will be a

shift in interest back from colour to cut. “Colour is currently

the focus, but I would like to see the return of the cut in the

future. I think there will be an emphasis in education on

cuts that grow out beautifully, and how we can craft that.”

And Dylan is determined to play a part in shaping the

future – which is why he is developing a new partnership

with An Cosán, a Dublin charity. “An Cosán aims to empower

women through education – they do that by providing

people of all ages with pathways to learning, leadership and

enterprise. We will be offering a scholarship to the Dylan

Bradshaw Academy to help people get back to work.”

“It is important for me and Charlotte to give something

back,” he continues. “We want to train them up then let

them go back to their community and share what they have

learned. We have a skill that we can give to someone, and

they can use it to get themselves a job, earning money.”

It’s this combination of spirit and skill that means Dylan

will be the first Irishman to be crowned a Most Wanted

Legend at the Most Wanted and It List Awards in 2019,

having picked up the Exceptional Stylist trophy three times.

“It’s great to pick up any award in front of your mentors, but

this one is such a fantastic ceremony – you get people from

session, colourists, so many strong people. I’m excited to

bring some of the team along too and show them what can

be achieved,” Dylan says. As always, he’s looking forward.

CREATIVE HEAD IRELAND

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40

CREATIVE HEAD IRELAND

040-045_Fashion.indd 1 19/02/2019 15:57


Juicy Fruit

THE VENTI COLLECTION FROM BELLISSIMO IS A DELICIOUS

CONCOCTION OF BRIGHT COLOURS, PLAYFUL TEXTURES AND

STANDOUT SHAPES, CELEBRATING 20 YEARS IN BUSINESS

PHOTOGRAPHY BY ALEX HUTCHINSON

CREATIVE HEAD IRELAND 41

040-045_Fashion.indd 2 19/02/2019 15:58


42

CREATIVE HEAD IRELAND

040-045_Fashion.indd 3 19/02/2019 15:58


ARTISTIC DIRECTION Louise Jordan. ARTISTIC TEAM Team Tribe @ Bellissimo.

MODELS Simona, Eliska, Hazel and Chris at Catwalk Modelling Agency, Galway. MAKE-UP Aileen Hannan.

CREATIVE HEAD IRELAND 43

040-045_Fashion.indd 4 19/02/2019 15:58


DANCING IN

AIDAN DARCY’S COLLECTION, WET, CREATES CHARACTERS EACH INSPIRED BY ICONIC WET

LOOKS AND EXPLORES THE POSSIBILITIES OF TEXTURE AND FORM

PHOTOGRAPHY BY JOHNNY Mc MILLAN

44

CREATIVE HEAD IRELAND

040-045_Fashion.indd 5 19/02/2019 15:59


HAIR Aidan Darcy, Brown Sugar. MAKE-UP Ashley O’Connor. MODEL Harleigh Buxton, Not Another Agency.

THE RAIN

CREATIVE HEAD IRELAND 45

040-045_Fashion.indd 6 19/02/2019 15:59


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

NYC IN

Sin City

Toby Meyer

REDKEN BROUGHT THE Big Apple to the heart of the Las Vegas strip

for its biggest ever Symposium event. An electrifying three days packed

full of education, eye-popping stage work and alter egos, the biannual

gathering saw close to 20,000 hairdressers descend on the city’s super-luxe

Delano Hotel. Proceedings opened with a virtual cab trip through New

York City, with dramatic show hair representing the double lives of various

characters who slid into the passenger seat after dark. Punk, burlesque

and underground rap culture all featured. With the signature Redken

energy bubbling high, guests enjoyed two days of seminars and workshops,

alongside new product showcases and demos. Hollywood mega-colourist

Tracey Cunningham enthralled the audience, as did global color creative

director Josh Wood, who discussed his incredible career and highlighted his

work with Marc Jacobs. The closing party united the Vegas spirit with the

theme of hidden identities, as a trio of impersonators brought Britney, Dolly

and Prince to life. A surprise DJ set by vice-president of education, Sheri

Doss (aka DJ Dazzle), was followed by ’90s R&B superstars En Vogue, who

pushed the night to a nostalgic crescendo.

46

CREATIVE HEAD IRELAND

046-049_Scene.indd 1 20/02/2019 15:19


Sam Villa

En Vogue

Kelly Scott

Chris Moody

Josh Wood

Tracey Cunningham

CREATIVE HEAD IRELAND

47

046-049_Scene.indd 2 21/02/2019 13:37


Hugh Campbell

Setting the

STANDARD

HAIRDRESSERS FROM ALL branches of the Hugh Campbell Hair Group

came together at the Clayton Hotel in Limerick for the annual competition

and awards ceremony. The efforts of stylists and colourists paid off as entries

showed a diverse range of talent. The judging panel, which consisted of Creative

HEAD Ireland editor Anna Samson, educator Debbie Gee, L’Oréal Professionnel

education manager Patricia Strachan and graphic designer Avril Cairns, had

a tough job as a high standard of work was presented across all the categories.

James O’Dwyer, colour maestro and head of education at Hugh Campbell Hair

Group took to the stage to reveal the winners and to finish, salon group founder

Hugh Campbell unveiled the logo for the new colour bar at Melo Yelo, and

congratulated all those who had taken part. He said: “In the world of hair, there

are currently two distinct themes – on the one hand there is stunning precision

hair cutting with precise colour placement, and on the other hand there is

spectacular balayage and colour shading. Both kinds of hair were beautifully

executed at the competition, and I would like to thank all of our incredibly

talented competitors, who made the event such a resounding success and to

everyone involved for making the event so memorable.”

48

CREATIVE HEAD IRELAND

046-049_Scene.indd 3 20/02/2019 15:20


Emma Collins

And the winners are…

SENIOR CUT & COLOUR

1ST PLACE – Emma Collins (colourist)

and Cathal Walshe (stylist) from Marbles

Colour Zone

RUNNER-UP – Laura Jones (colourist)

and Ruby Louise Ryan (stylist) from

Cats Hair Studio

FUTURE CUT & COLOUR

1ST PLACE – Lorna O’Brien from

Melo Yelo Hairdressing

RUNNER-UP – Cameron James Armstrong

and Clodagh Rice from Marbles Hair

and Beauty

FUTURE HAIR UP

1ST PLACE – Giedre Beručkaite-Mauriciene

from Cats Hair Studio

Giedre Beručkaite-Mauriciene

with Creative HEAD Ireland

editor Anna Samson

Laura Jones and

Ruby Louise Ryan

Cameron James Armstrong

and Clodagh Rice Lorna O’Brien

CREATIVE HEAD IRELAND

49

046-049_Scene.indd 4 20/02/2019 15:21


Welcome to

#mavenstudiodublin

Meeting legendary hairdresser,

Kevin Murphy!

Ice colour #blonde

#pixiecut

Reference and result!

#iceblonde #70shair

In the

frame

Michelle Grimes, owner of Maven

Hair in Dublin (@hairmaven.ie),

snaps away

I love getting my

hands on this lady’s

amazing hair

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

This cover is beautiful!

I worked with a brilliant

team on this shoot @thevow.ie

#bridalmagazine

Transformation into Elsa!

#Frozen

#balayage #freehandpainting

#hairbymichellegrimes

@chanadekoya looking incredible

for the @joannehynes show

#hairbymichellegrimes

#Bronde

50

CREATIVE HEAD IRELAND

050_InTheFrame.indd 1 19/02/2019 16:02


LONG LIVE

THE QUEENS

ALL HAIL PLATINUM+

ghd’s ultimate SMART styler

that predicts your hair’s needs.

#longlivethequeens

#ghdbreakthrough

For more information and to become a stockist,

contact your ghd account manager or call +44 (0) 1924 423400.

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