Adam Barnett business plan

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SWOT Analysis Competitors Strengths Weaknesses Opportunities Threats Rosebourne - Destination garden Centre - Café - Big foot fall because of the garden centre attraction - Poor service - Expensive - Food not the best quality for the price - Close the café at 5.30pm so no evening service - Could come up with a promotional deal with them for customers wanting discounted evening meals Monday – Wednesday - Cheaper local garden centres - out of the way location - food quality does not justify the price Chalkhill blue - Great location off A303 slip road - Quick service time - cheap food and drinks and deals - Cheap eat for a quick family meal - Children’s play area - Very bad service - Not a lot of garden space - Food is not fresh - Large restaurant producing pre made food - Not much of a personal service - promotional deals i.e. burger and a pint could draw people away - Local business with better service - Poor service less return business Hawk Conservancy - Popular attraction - Lots to do to keep people there for a prolonged period of time - Attract a lot of families - Seasonal trade - People looking for a quick snack, not a huge lunch - Could potentially work closely with them for room rates and discounted dinner offers for customers on the day - Not much return trade - Other local days out in the area Premier Inn - Well known hotel brand - Excellent halfway location for guests traveling across the country - On a small industrial park with a cheap restaurant and fast food on the doorstep - Rooms are not as cheap as some guests might think - Very uninspiring rooms - Guests do not get a more personal service which they would experience with smaller hotels - Not far from their location only another 5 mins - better location and nicer rooms - Not good value for money - very corporate looking rooms, no personal touch/personali ty
The Hawk Inn SWOT & USP The Hawk Inn is a village pub and B&B which has a very local feel using local produce, products and services. This along with freshly prepared food and a friendly efficient service, we believe it helps us stand out from our competitors. The menu has dishes to suit everyone’s dietary requirements; from pub classics, gluten free meals, vegetarian and vegan options. With such an increase in the amount of people following certain food trends it is important to cater for all and keep on top of these trends. Staying one foot in front of our competitors. As well as this, The Hawk has one of the biggest garden spaces in the Andover area which helps the business become a ‘go-to’ spot for people looking for somewhere to eat and drink in the summer months. Strengths - Destination pub - Great setting - Friendly & efficient service - Freshly prepared food - Dog friendly - Newly refurbished rooms - Huge garden space Weaknesses - Remote location for drinkers - Not enough seasonal produce on menu - No daily specials offered - High prices for drink and certain food items - Not enough offerings during summer period - Staff turnover, knowledge and enthusiasm Opportunities - Potential increase in residents in Amport and Monxton. (Monthly newsletters, social media presence, regular P.O.S updates inside the building) - Take away menu (Ensuring the surrounding area is aware of the new service. Great fish and chips and always great compliments on our fish and chips, think this could be a huge seller) - Outside bar / food area - Better outside amenities with own produce (This is really something we feel would benefit the business and contribute to increasing summer turnover to £35 - £40k a week. If you were to make the pub even more appealing to families, giving them food service options and something to entertain the children without having to move, I think the popularity of the business would increase. A huge push to Andover Advertiser and word of mouth would see an increase in custom. And would also help increase winter customer base) - Development of PDR / Meeting room (If the meeting room was developed it would help contribute to revenue as well as increasing restaurant capacity) Threats - High drinks prices losing local support (I think introducing a loyalty/discount card for selected locals would be a good move. I strongly believe by doing so it will help see a huge increase in locals using the business and help to contribute to the wet and dry sales) - Not consistent enough with events, service and food and drink knowledge. (In depth and more regular staff training, giving staff involvement in coming up with ideas and cocktails events. Which in turn should help increase their pride in working for the business and not just being here for money) - Much cheaper drinking alternatives around. Example based on 2 x Pints of Amstel & 2 x gin and tonics (pinkster & fever tree) The Hawk: £22.00 - Chalkhill Blue: £16.90 This could be easily tackled with summer drinks promotions on certain drinks and combinations. This would also help to sell any drinks which are close to best before or under a promotional deal. - Not enough push on social media and advertising
Page 1 and 2: Understanding - being there for oth
Page 3 and 4: Current Target Task CSC CPL complet
Page 5: Private dining room/ extra restaura
Page 9 and 10: Direct competitors key selling pric
Page 11 and 12: Events 2019 Continuous - Live music

Adam Barnett business plan

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