BKK_BUS_SUP_Mar19
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March 2019<br />
BANGKOK<br />
<strong>BUS</strong>INESS<br />
<strong>SUP</strong>PLEMENT<br />
TM<br />
FREE<br />
COPY<br />
THE ANSWER TO YOUR<br />
ONLINE PROBLEMS<br />
COVER STORY OVERLEAF<br />
INSIDE THIS ISSUE:<br />
Wages Growth in Thailand Expected at Around 5.5 Percent<br />
Bangkok Resale Condo Market Continues to Grow<br />
Bangkok in the Top 20 of the City Momentum Index<br />
ADVERTISEMENT<br />
SCAN<br />
Airport Bus<br />
THIS<br />
GRANDE<br />
AREA<br />
CARIBBEAN Bruno’s<br />
< PATTAYA THAPPRAYA ROAD JOMTIEN ><br />
fraserspattaya.com<br />
facebook.com/fraserssportsbar<br />
SCAN<br />
THIS<br />
AREA<br />
BEACH ROAD PATTAYA - RESERVATIONS: 081-861-3446<br />
MOBILE AND TABLET : m.thayon.com<br />
All Thayon services are for free
Cover Story<br />
THE ANSWER TO<br />
YOUR ONLINE<br />
PROBLEMS<br />
Is your Digital Marketing agency<br />
ripping you off?<br />
PDS Consulting Solutions<br />
are an international Digital<br />
Solutions agency specialising<br />
in marketing and<br />
branding for small to<br />
medium enterprises.<br />
With office in<br />
Asia and Europe<br />
they serve a wide<br />
range of clients<br />
and a lot of their<br />
work entails<br />
helping<br />
compa-<br />
nies recover from<br />
bad experiences with Digital<br />
Marketing agencies.<br />
As with any other industry there are a<br />
lot of scammers, fraudsters and generally low<br />
skilled individuals offering their services as Digital<br />
Marketing ‘experts’.<br />
If you are unlucky enough to come across<br />
these people and trust them with your online endeavours<br />
then at best you may lose money but<br />
at worst you could lose your business.<br />
If you are unsure whether your digital marketing<br />
agency is ripping you off, read the tell tale<br />
signs below:<br />
<strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT<br />
No Numbers To Support Digital Marketing<br />
Campaign’s Performance<br />
In view of all of its advantages over traditional<br />
marketing, there is one benefit of Digital Marketing<br />
that stands out above the rest. This is Digital Marketing’s<br />
ability to track the campaign’s performance and<br />
provide you with accurate numbers in real time.<br />
Having numbers allows you to monitor which<br />
strategies are working; which ones are contributing<br />
to your targeted goal and generating ROI. Real-time<br />
data also gives you a better idea of your audience<br />
demographics and their online behavioral patterns.<br />
Who are reading the blogs? Where do they<br />
come from? How do they access your content?<br />
Which time of day and night are they most<br />
active? How many of my targeted audience<br />
has pushed through with my Callto-Action?<br />
The Digital Marketing agency<br />
should provide you with numbers as<br />
the basis for assessing the performance<br />
of the campaign. A reputable<br />
agency is one that is willing to take you<br />
through the entire process. And part of<br />
the process is realizing that results take<br />
time to achieve.<br />
An honest Digital Marketing agency is<br />
not afraid to show you that every campaign<br />
goes through growth stages. That even<br />
the best agencies in the business make<br />
mistakes.<br />
However, the advantage of Digital<br />
Marketing is that the availability of<br />
analytics; these numbers being<br />
presented to you, makes it possible<br />
for the agency to implement<br />
changes in the campaign.<br />
Remember the old saying in business development,<br />
“Strategy follows numbers; not the<br />
other way around.”<br />
The Agency Pushes You To “Go Big”<br />
Right Off The Bat<br />
If a Digital Marketing agency tells you to “Go big<br />
or go home”, or passes this line by you, “Digital marketing<br />
is an investment; the larger the investment, the<br />
higher the return”, terminate the meeting right away<br />
and tell the ad agency to go home.<br />
Another great thing about Digital Marketing is that<br />
it is scalable. You can easily add new processes to<br />
its framework once analytics validate that<br />
results are becoming more consistent.<br />
Likewise, you can remove processes<br />
that are not generating significant ROI.<br />
A Digital Marketing agency that<br />
pushes you to do a massive, ambitious<br />
campaign right away with all<br />
the bells and whistles, is only thinking<br />
about their company’s interests.<br />
There is a direct relationship<br />
between the size of your<br />
campaign and the needed investment.<br />
Put simply, you will<br />
need a larger budget to pull<br />
off an ambitious campaign.<br />
Every process that is<br />
added unto the initial Digital<br />
Marketing framework only guarantees<br />
one party in the agreement of sure-fire<br />
earnings: The agency. You will be footing<br />
their bill while the fate of your campaign<br />
remains shrouded in uncertainty.<br />
The truth is you don’t have to go big with Digital<br />
Marketing right away.<br />
Social media marketing is one of the cornerstones<br />
of a sound Digital Marketing strategy. At Mountaintop,<br />
we advise our Digital Marketing to choose only 2 to<br />
3 social media marketing platforms to start out with.<br />
Having only 2 to 3 social media platforms to monitor<br />
makes it easier to track performance. We also<br />
lessen the client’s exposure to risk. With regular<br />
analytics and campaign benchmarking, we can<br />
determine with greater certainty if we should<br />
add or remove processes to the campaign.<br />
Your Approval Is Sought<br />
On Every Decision<br />
As the client, it<br />
is within reason for<br />
the agency to discuss any change in<br />
plans with you. That is, after all, professional<br />
courtesy. However, be wary if your Digital<br />
Marketing agency always seeks your stamp of<br />
approval in every decision.<br />
Isn’t the Digital Marketing agency the expert in<br />
this arrangement? Even if the client funds the campaign,<br />
he/she will not be in the best position to give<br />
the right call every time.<br />
When the agency seeks your go-signal before<br />
implementing a plan or course of action, it may only<br />
be doing so to pass accountability to you. If something<br />
goes wrong, the agency can just tell you, “Well,<br />
you approved it.” On the other hand, if the plan is a<br />
success, the agency will bask in the glory and take<br />
credit for it.<br />
The keyword in Digital Marketing is collaboration.<br />
The agency is the architect of the campaign.<br />
The client trusts that his/her best interests will be<br />
served by the agency.<br />
The agency should exhibit transparency even<br />
before the campaign gets rolling. While no one can<br />
predict the outcomes of a Digital Marketing strategy,<br />
the agency is responsible for setting expectations.<br />
This includes discussing scenarios that run adverse<br />
to the campaign and the alternative courses of action.<br />
If you would like an independent audit of the<br />
work your digital agency are carrying out we also<br />
offer this service and you can schedule an appointment<br />
by emailing<br />
sales@pdsconsultingsolutions.com<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
<strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT<br />
WAGES GROWTH IN<br />
THAILAND EXPECTED<br />
AT AROUND 5.5 PERCENT<br />
Real salary growth and wage<br />
stagnation are a hot topic across<br />
the globe as wage and salary<br />
earners struggle to keep pace with<br />
the rising costs of living. Yet there’s<br />
relatively good news for Thailand’s<br />
workforce in the recent release of<br />
the Korn Ferry 2019 Global Salary<br />
Forecast.<br />
Korn Ferry has Thailand in fifth<br />
position out of 110 countries when<br />
it comes to real salary growth for<br />
2019, the 5.5 percent expected<br />
increase placing it behind the<br />
Ukraine, Turkey, India and Vietnam<br />
and tied with<br />
Azerbaijan. Rising<br />
inflation, expected<br />
at 1.6 percent,<br />
will restrict real<br />
salary growth<br />
down<br />
to 3.9 percent.<br />
Thailand’s economy expanded<br />
at its fastest pace for six years in<br />
2018 with GDP growth estimated<br />
at around 4.5 percent. Unemployment<br />
sits at a low of 0.9 percent,<br />
although this figure is often<br />
skewed by the number of people<br />
who simply choose not to work for<br />
any length of time and rely on family<br />
and friends for financial support.<br />
GDP is expected to drop slightly<br />
this year to 4.3 percent.<br />
In global economic terms, it appears<br />
Thailand is well-placed in a<br />
general sense to ride out the looking<br />
signs of a worldwide economic<br />
slowdown and the impact of potential<br />
trade wars as well as inevitably<br />
rising interest rates.<br />
Korn<br />
Ferry’s<br />
forecasts<br />
uses a massive pay<br />
database which holds data<br />
on around 20 million employed<br />
people in 25,000 organisations in<br />
110 countries.<br />
With this information in mind,<br />
Korn Ferry notes that Asia will<br />
probably be the region which witnesses<br />
the highest real salary<br />
growth with an overall expected<br />
rise of around 2.6 percent for<br />
2019. Eastern Europe is looking at<br />
a two percent rise.<br />
The company makes it clear<br />
that while inflation indices are a<br />
strong benchmark for looking at<br />
market trends when it<br />
comes to wages<br />
and salaries, it<br />
suggests organisations<br />
need<br />
to take<br />
a broader perspective<br />
by setting<br />
their own benchmarks according<br />
to local trading conditions.<br />
So-called flat-lining<br />
in wages growth has<br />
been a feature<br />
of the overall<br />
global workplace<br />
ever<br />
since<br />
the Global<br />
Financial<br />
Crisis (GFC)<br />
which reared<br />
its ugly head just<br />
over a decade ago<br />
and whose effects<br />
are clearly still being<br />
felt.<br />
Read Online At<br />
www.thailand-business-supplement.com<br />
䘀 刀 伀 䴀 㐀 Ⰰ㈀ 㜀 Ⰰ<br />
吀 䠀 䈀 伀 一 䰀 夀 ℀<br />
∠ 㘀 ─ 最 甀 愀 爀 愀 渀 琀 攀 攀 搀 ⼀ 礀 攀 愀 爀<br />
∠ 䐀 甀 爀 椀 渀 最 アパート 礀 攀 愀 爀 猀<br />
∠ 䴀 愀 渀 愀 最 攀 搀 戀 礀 圀 礀 渀 搀 栀 愀 洀 䜀 爀 漀 甀 瀀<br />
∠ 䈀 甀 椀 氀 琀 戀 礀 愀 琀 爀 甀 猀 琀 攀 搀 搀 攀 瘀 攀 氀 漀 瀀 攀 爀<br />
∠ 䜀 爀 攀 愀 琀 氀 漀 挀 愀 琀 椀 漀 渀<br />
∠ 䘀 爀 攀 攀 栀 漀 氀 搀 漀 眀 渀 攀 爀 猀 栀 椀 瀀<br />
∠ 㔀 猀 琀 愀 爀 猀 猀 攀 爀 瘀 椀 挀 攀 猀 愀 渀 搀 昀 愀 挀 椀 氀 椀 琀 椀 攀 猀<br />
伀 䘀 䘀 䔀 刀 䔀 䐀 䈀 夀<br />
嘀 䄀 唀 䈀 䄀 一 刀 䔀 䄀 䰀 䔀 匀 吀 䄀 吀 䔀<br />
倀 䄀 吀 吀 䄀 夀 䄀 䀀 䌀 伀 䴀 倀 䄀 一 夀 嘀 䄀 唀 䈀 䄀 一 ⸀ 䌀 伀 䴀<br />
⬀ 㘀 㘀 ⠀ ⤀アパート 㠀 ㈀ 㔀 㜀 ㈀ 㤀<br />
Email: ben.hightowerltd@gmail.com<br />
www.Thailand-Business-Supplement.com
<strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT<br />
SCAN THIS<br />
AREA<br />
WELCOME TO THE BRAND NEW<br />
PATTAYA<br />
<strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT<br />
REAL ESTATE COLUMN!<br />
PATTAYA’S NUMBER 1 CAR RENT COMPANY<br />
From Only<br />
500Baht<br />
per day (min 3 Day Rental)<br />
CALL NOW<br />
UNLIMITED MILEAGE<br />
New Automatic Cars<br />
Free Sat Nav<br />
Free Kiddy Seat<br />
First Class Insurance<br />
Email:info@expatcarrent.com<br />
038 252 275 / 038 252 001 /038 346 461<br />
Expatcarrent Pattaya<br />
Absolutely no hidden costs/charges!<br />
First things first, let me introduce<br />
myself. My name is Gaetan and I<br />
am currently working in the Pattaya<br />
branch Vauban Real Estate.<br />
A company created in 2006 whom<br />
has grown among the years to become<br />
one of Thailand’s leading real<br />
estate companies with more than 50<br />
multicultural and multilingual collaborators<br />
with agencies in Thailand’s<br />
most touristic destinations including<br />
Bangkok, Pattaya, Phuket, Koh<br />
Samui, Hua Hin and Chiang Mai,<br />
allowing us to become the only real<br />
estate agency with a global vision<br />
and presence over the Kingdom.<br />
very beginning of your real estate<br />
project until it is one hundred percent<br />
completed to your satisfaction.<br />
But enough talking about us.<br />
Now let’s talk about why we are right<br />
here talking to you! The objective of<br />
this monthly column is simple: while<br />
investing in a foreign country with<br />
a different legislation and a different<br />
language can be difficult, every<br />
month we will give you insights<br />
about Thailand’s real estate market<br />
in general and especially Pattaya’s<br />
market with its trends, tips, news,<br />
advices, legal information, and literally<br />
all you need to know in order<br />
Our strong commitment and<br />
expertise, combined with our aim<br />
of always going further for our customers,<br />
led us to be voted as the<br />
“Best 2018 Real Estate Agency” by<br />
the prestigious Southeast Asian real<br />
estate portal Dot Property, thereby<br />
highlighting the important role<br />
Vauban Real Estate is now playing<br />
in Thailand’s real estate market.<br />
Whether you are looking for a<br />
profitable investment or your dream<br />
property, Vauban’s close relationships<br />
with all the major developers<br />
in the country mean we are able to<br />
offer you the best deals in the best<br />
conditions. By choosing Vauban for<br />
your real estate project in The Land<br />
of Smile, you get much more than<br />
just another real estate agent. We<br />
will commit to assist you from the<br />
to get all cards in hands for a hassle<br />
free investment whether you wish to<br />
purchase a place for yourself or a<br />
profitable rental investment.<br />
Let us know what topics you<br />
would like us to discuss in the next<br />
months or simply get in touch with<br />
us for a free consultation about<br />
your real estate projects over a cup<br />
of coffee! Do not forget to mention<br />
you saw us in the Pattaya Business<br />
Supplement!<br />
E-mail: pattaya@companyvauban.com<br />
Phone: +66 (0)3 825 1729<br />
Chateau Dale, 306/71, Thappaya Road,<br />
Moo 12, Nongprue,<br />
Banglamung,Pattaya 20150<br />
Chonburi,Thailand<br />
High Tower Co., Ltd. Tel: 038 411 009 For all your advertising enquiries - Tel: 0846 77 43 60
<strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT<br />
WWW.VAUBAN.CO.TH<br />
The best of Thailand’s real estate since 2006<br />
INVESTMENT • LIFESTYLE PROPERTIES • EXPAT RELOCATION • SOLE AGENCY<br />
PROFESSIONAL END TO END SERVICES<br />
INVESTMENT, PROPERTY MANAGEMENT<br />
LEASING AND RESALE DEPARTMENTS<br />
Bank Opening assistance &<br />
Chiang Mai<br />
A FULLY INTEGRATED<br />
REAL ESTATE BROKER WITH<br />
6 BRANCHES IN THAILAND<br />
WE SPEAK YOUR LANGUAGE<br />
Bangkok<br />
Hua Hin Pattaya<br />
Samui<br />
Phuket<br />
Pattaya Office:<br />
Chateau Dale, 306/71<br />
Thappaya Road, South Pattaya<br />
Tel: 038 251 729<br />
Email: pattaya@companyvauban.com<br />
Bangkok Office:<br />
Trendy Office Building, unit10/36 Soi Sukhumvit 13,<br />
Sukhumvit road. Klongtoey Noey, Wattana 10110 Bangkok<br />
Tel: 02 168 7047<br />
Email: bangkok@companyvauban.com<br />
Email: ben.hightowerltd@gmail.com<br />
www.Thailand-Business-Supplement.com
<strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT<br />
GREEN IS GO!<br />
at<br />
Collingbourne<br />
Auctioneers<br />
PATTAYA<br />
You can now buy items that have a<br />
GREEN STICKER<br />
on week days.<br />
To see the auction live and to book in online, visit<br />
every other Sunday at 11:00 a.m. Contact us for the next date<br />
Household and hotel clearances. Onsite Property & Charity Auction a specialty<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
Our Auction Wine Bar is<br />
open from 11 a.m. till 8 p.m.<br />
Collingbourne Auctioneers<br />
Soi Chaiyapruk 2, Nongprue, Pattaya, Chonburi, ailand.<br />
Mob: 086-838-7841 ( Mr.John )<br />
Tel: (+66) 038-076 234 Fax: (+66) 038-076 235<br />
email: johncollingbourne@hotmail.com<br />
www.collingbourne-auctioneers.com<br />
Delivery/Pick-up Service Available<br />
“Bits n Bytes”<br />
STEVE DICKENS<br />
WHAT IS WI-FI?<br />
HERE’S EVERYTHING<br />
YOU NEED TO KNOW<br />
Wi-Fi helps connect all of our devices<br />
at high-speed, but what exactly is it?<br />
Wi-Fi is one of the most important<br />
technological developments of the<br />
modern age. It’s the wireless networking<br />
standard that helps us enjoy all the<br />
conveniences of modern media and connectivity<br />
at the tips of our fingers without<br />
astronomical cellular data charges. But<br />
what is Wi-Fi, really?<br />
The term “Wi-Fi” is a marketing<br />
name, but it stands for “wireless fidelity.”<br />
Similar to other wireless connection<br />
types, like Bluetooth, it’s a radio transmission<br />
technology that’s built upon a<br />
set of standards to allow high-speed and<br />
secure communications between a wide<br />
variety of digital devices, access points,<br />
and hardware. It makes it possible for Wi-<br />
Fi capable devices to access the internet<br />
without the need for restrictive wires.<br />
HOW DOES WI-FI WORK?<br />
Although Wi-Fi is typically used to<br />
access the internet on portable devices<br />
like smartphones, tablets, or laptops, in<br />
actuality, Wi-Fi itself is used to connect<br />
to a router or other access point which in<br />
turn provides the internet access. Wi-Fi is<br />
a wireless connection to that device, not<br />
the internet itself. It also provides access<br />
to a local network of connected devices,<br />
which is why you can print pictures wirelessly<br />
or look at a video feed from Wi-Fi<br />
connected cameras with no need to be<br />
physically connected to them.<br />
Instead of using wired connections<br />
like Ethernet, Wi-Fi uses radio waves to<br />
transmit information at specific frequencies,<br />
most typically at 2.4GHz and 5GHz,<br />
although there are many others used in<br />
more niche settings. Each frequency<br />
range has a number of channels which<br />
wireless devices can operate on, helping<br />
to spread the load so that individual<br />
devices don’t see their signals crowded<br />
or interrupted by other traffic — although<br />
that does happen on busy networks.<br />
The typical range of a standard Wi-Fi<br />
network can reach up to 100 meters in<br />
the open air. Buildings and other materials<br />
reflect the signal however, making<br />
most Wi-Fi networks far narrower than<br />
that. Typically 10-35 metres is more common.<br />
The strength of the antenna and<br />
the frequency broadcast can also impact<br />
the effective range of the network. Higher<br />
frequencies like 5GHz and 60GHz have<br />
far shorter effective ranges than 2.4GHz.<br />
WHAT DEVICES<br />
USE WI-FI?<br />
In 2019, Wi-Fi devices are everywhere.<br />
Most routers offer Wi-Fi connectivity<br />
and almost any product with smart<br />
functions relies on it for a steady and<br />
strong connection to the internet. Almost<br />
all modern smartphones support it, as do<br />
tablets, laptops, and some desktops. It<br />
can be added to computers using USB<br />
dongles too.<br />
Smart TVs almost always come with<br />
support for Wi-Fi connectivity and many<br />
internet of things devices like smart fridges<br />
and cameras do too. There are also<br />
Wi-Fi printers, scanners, clocks, games<br />
consoles, digital radios and even cars.<br />
The use cases for Wi-Fi are near infinite<br />
when you consider the wide array of<br />
connected services that any device can<br />
take advantage of it they gain wireless<br />
access to the internet.<br />
WHAT ARE THE DIFFER-<br />
ENT VERSIONS OF WI-FI?<br />
The very first wireless network<br />
was created in 1971. Known as<br />
ALOHAnet, it was the precursor to<br />
modern standards like 802.11 and<br />
acted as a proof of concept for the<br />
decades of wireless networking to<br />
come.<br />
It wasn’t until 1997, though, that<br />
the very first version of the 802.11<br />
protocol was released, offering<br />
speeds up to 2Mbit per second.<br />
That was improved two years later<br />
to 11Mbit per second and ratified as<br />
802.11b. That same year the Wi-Fi<br />
Alliance was formed as a non-profit<br />
to hold the Wi-Fi trademark, oversee<br />
the technology’s development,<br />
and provide a certification process<br />
for companies wishing to sell products<br />
with Wi-Fi compatibility. Today<br />
it includes hundreds of companies,<br />
including industry giants like Apple,<br />
Dell, and Facebook.<br />
Many generations of Wi-Fi connectivity<br />
have been released over<br />
the past two decades.. The fastest<br />
ones today offer as much as 15Gbit<br />
per second, although slower speeds<br />
are more common.<br />
At the end of 2018, the Wi-Fi<br />
Alliance announced its intention to<br />
use a new naming convention for<br />
Wi-Fi generations. Starting with Wi-<br />
Fi 6 (was 802.11ax) it would begin<br />
referring to them with that simple<br />
naming scheme to make it easier for<br />
the public to understand the capabilities<br />
of new standards as they were<br />
released.<br />
LIBERTY COMPUTERS PATTAYA (Est. 1997)<br />
The specialists for bar, restaurant and entertainment systems<br />
from B31,000 New Pc’s, PC repairs, CCTV and security systems<br />
Tel: 038 360 400 or email steve@libertycomputers.asia<br />
www.libertycomputers.asia<br />
For all your advertising enquiries - Tel: 0846 77 43 60
<strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT<br />
Email: ben.hightowerltd@gmail.com<br />
www.Thailand-Business-Supplement.com
<strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT<br />
PRIVATE HOSPITALS<br />
TO DISPLAY THEIR PRICES<br />
FOODMART<br />
<strong>SUP</strong>ERMARKET<br />
On Thappraya Road, Jomtien<br />
316/3 Moo 12, Nongprue, Banglamung, Chonburi 20150<br />
FOODMART<br />
Offers a wide selection of the best foods and beverages<br />
from around the world at reasonable prices.<br />
FOODMART<br />
Is located directly on Thappraya Road north of Thepprasit Road,<br />
opposite Pan Pan Restaurant.<br />
Tel: 038-303 467<br />
The Commerce Ministry is expected<br />
to move forward with a plan<br />
that will require private hospitals<br />
to display their prices for medical<br />
services, medical supplies and<br />
medicines in order to ensure that<br />
patients can be aware of the costs<br />
of any procedure or consultation<br />
before going ahead and using the<br />
services.<br />
The aim is to ensure customers<br />
don’t get any nasty shocks in<br />
regard to the amount they have to<br />
pay after having already received<br />
treatment.<br />
This is good news for expats<br />
and tourists visiting Thailand, however<br />
all foreigners in particular<br />
should ensure they have adequate<br />
medical insurance cover whilst in<br />
Thailand so that they can be covered<br />
for medical expenses if anything<br />
unforeseen happens.<br />
Some expats, for example,<br />
those who come from the UK could<br />
easily find themselves lulled into<br />
a false sense of security owing to<br />
the fact that their home country has<br />
free National Health Service (NHS)<br />
treatment. Although some may<br />
criticize the UK system for being<br />
overstretched, overall the service<br />
enables UK citizens free access to<br />
virtually all health services, even if<br />
a wait is required in many cases.<br />
In Thailand private healthcare<br />
can be cheaper than some other<br />
countries, but it still needs to be<br />
paid for. Even with medical insurance<br />
there is often a limit to the<br />
payout. Thus the new system of<br />
having private hospitals display<br />
their prices will mean that those in<br />
need of hospital services can shop<br />
around before seeking treatment.<br />
Another way to limit risk is to<br />
ensure that a full annual health<br />
check up is completed so that early<br />
warning signs can be detected for<br />
any serious medical conditions.<br />
Then there will be enough time to<br />
shop around in Thailand or even go<br />
back to your home country for treatment.<br />
Some insurance companies<br />
require a check-up anyway, others<br />
may limit your cover if something is<br />
uncovered, but either way you will<br />
avoid the shock of an emergency<br />
hospital visit in the event that you<br />
collapse or feel sudden pain.<br />
Of course accidents can happen<br />
that can land you in hospital<br />
so it is worth looking to secure accident<br />
insurance as well as medical<br />
insurance. Accident insurance can<br />
take many forms of coverage but<br />
you should try to secure coverage<br />
in case of accident as a passenger<br />
in a taxi or on a motorbike or even<br />
simply as a pedestrian walking the<br />
streets. After all anything can happen<br />
in the blink of an eye.<br />
Commerce permanent secretary<br />
Boonyarit Kalayanamit, was<br />
quoted as saying about the price<br />
lists, “The price tags must be easily<br />
visible and understandable,”<br />
adding “They may start with 1,000<br />
items in the initial period.”<br />
Mr. Boonyarit will also set up<br />
a study group to determine the<br />
production costs of medicines<br />
and services in private hospitals.<br />
The study will be complete by late<br />
March 2019 .<br />
Private hospitals will be required<br />
to itemize charges and<br />
separate medical costs from other<br />
charges such as private room<br />
rates as well as additional charges<br />
that may be payable, for example,<br />
if doctors detect other diseases or<br />
conditions during a hospital visit<br />
that they plan to treat.<br />
The cabinet already approved<br />
the Commerce Ministry’s proposal<br />
to include healthcare and medical<br />
charges on the state price control<br />
list in Jan 2019 in order to reign in<br />
prices and deal with the concerns<br />
of the rising costs of private health<br />
care.<br />
Read Online At<br />
www.thailand-business-supplement.com<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
SINGAPORE<br />
A consortium of Singapore investors<br />
acquired a majority stake<br />
in ABCC Exchange, a global crypto<br />
exchange based in the citystate,<br />
aiming to scale the company<br />
into a global crypto exchange platform.<br />
The consortium of investors,<br />
led by ABCC Exchange co-founder<br />
Calvin Cheng and Singaporean<br />
investor Eric Cheng, will continue<br />
building ABCC’s presence in Europe<br />
and Southeast Asia, the two<br />
primary markets of the platform,<br />
following the acquisition of controlling<br />
majority stake. With offices<br />
in Malta and Gibraltar, ABCC Exchange<br />
has a daily trading volume<br />
of $35 million with communities in<br />
12 different languages. It claims to<br />
be one of the top 10 exchanges in<br />
the world by volume for the most<br />
part of the second half of 2018.<br />
The acquisition comes at a time<br />
when Singapore regulators join<br />
others around the world in stepping<br />
up their scrutiny of digital-asset<br />
trading.<br />
VIETNAM<br />
Ho Chi Minh-based asset management<br />
VinaCapital sold nearly<br />
3.9 million shares of technology<br />
giant FPT Corporation to Australia’s<br />
Macquarie Bank and Florida<br />
Retirement for around US$7.34<br />
million. According to Vietnam Securities<br />
Depository, VOF Investment<br />
Limited has transferred 3.05<br />
million shares to Macquarie Bank<br />
and 500,000 shares to Florida Retirement.<br />
Macquarie Bank had earlier<br />
purchased over 1.572 million<br />
shares, equivalent to 5.74 per cent<br />
of entertainment group Yeah1’s<br />
charter capital, becoming a major<br />
shareholder in the Vietnamese entertainment<br />
group.<br />
VIETNAM<br />
Japan’s Taisho Pharmaceutical<br />
Holdings has proposed purchasing<br />
nearlyone million shares in Vietnam-listed<br />
DHG Pharma JSC, lifting its<br />
ownership to nearly 35 percent, according<br />
to a disclosure by the Ho Chi Minh<br />
City Stock Exchange. The Japanese<br />
pharma company would spend around<br />
US$3.7 million to buy the shares.<br />
<strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT<br />
SOUTHEAST ASIAN <strong>BUS</strong>INESS ROUNDUP<br />
INDONESIA<br />
Go-Jek, Indonesia’s most valuable<br />
startup, is choosing an adviser<br />
to help with fundraising as it expands<br />
rapidly in the competitive Southeast<br />
Asian ride-hailing industry. The firm<br />
recently asked investment banks to<br />
pitch for a role working on its ongoing<br />
financing round. Go-Jek could<br />
seek to bring in as much as US<br />
$2 billion additional capital from<br />
new investors. The Jakarta-based<br />
startup is intensifying its push<br />
against larger rival Grab. The two<br />
most valuable startups in Southeast<br />
Asia are going head-to-head<br />
in everything from ride hailing to<br />
mobile payments and food delivery<br />
in Indonesia, Singapore and<br />
Thailand.<br />
PHILIPPINES<br />
Philippines-focused blockchain<br />
remittance startup Send-<br />
Friend has raised US$1.7 million<br />
from eight investors including MIT<br />
Media Lab, Barclays, the Mastercard<br />
Foundation, Ripple, Tech<br />
stars, Mahindra Finance, 2020<br />
Ventures, and 8 Decimal Capital.<br />
It aims to enable Overseas Filipino<br />
Workers (OFWs) to securely<br />
transfer USD to PHP at the lowest<br />
rate available. The funds raised<br />
will be used to build out the team,<br />
focus on community engagement,<br />
and marketing efforts. Founded in<br />
2017, SendFriend claims to offer a<br />
secure, intuitive, and low-fee solution<br />
that reduces the cost of remittance<br />
payments by 65 percent<br />
from the industry average. The<br />
blockchain-based startup reported<br />
that more than $45 billion in fees<br />
on remittance services, which often<br />
take 3-5 days, was spent last<br />
year by the millions of migrants<br />
in the US who send home more<br />
than $650 billion in remittances. It<br />
plans to launch in New Jersey in<br />
the US before expanding its presence<br />
to other states.<br />
Email: ben.hightowerltd@gmail.com<br />
www.Thailand-Business-Supplement.com
<strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT<br />
FOREIGN CURRENCY UPDATE<br />
Although the U.S. Dollar fell<br />
in the wake of even more Federal<br />
Reserve statements that it will be<br />
“more patient” with interest rate rises,<br />
it has since risen quite strongly<br />
to retest its highs. The DXY U.S.<br />
Dollar index, (an index that measures<br />
the U.S. Dollar’svalue against<br />
six major currencies), fell to a low of<br />
95.34 before putting on a sharp rally<br />
that took it to 97.05. Against the<br />
Thai Baht,and even in spite of the<br />
DXY strengthening the Dollar<br />
lost ground to move from<br />
31.88 to 31.32, indicating<br />
that the Thai baht itself is<br />
seeing real strength of late,<br />
even in excess of the U.S.<br />
Dollar strength.<br />
The British Pound rose<br />
from 1.2903 to a high of<br />
1.3203 against the U.S.<br />
Dollar due to the initial<br />
Dollar weakness, but fell<br />
back to 1.2849 as the U.S. Dollar<br />
strengthened again. Interesting is<br />
that the moves have been mainly<br />
Dollar driven rather than Pound driven,<br />
meaning that although Brexit is<br />
still a driver of the British Pound’s<br />
fortunes it has had a muted effect<br />
of late. That could change as Brexit<br />
deadlines draw nearer. Against<br />
the Thai Baht, the pound rose from<br />
41.31 to 41.68, but quickly gave<br />
back those gains as the Thai Baht<br />
strengthened, to hit a low of 40.24,<br />
coming close to levels not seen for<br />
almost 20 years.<br />
The U.S. Dollar vs. Japanese<br />
Yen cross ratemirrored the move<br />
of the U.S. Dollar higher but also<br />
weakened when the Dollar moved<br />
lower. Overall, the Yen rose from<br />
108.51 to 110.48 to the U.S. Dollar.<br />
Of course when the Yen rises<br />
against the Dollar it is actually the<br />
U.S. Dollar getting stronger and<br />
the Yen that is getting weaker because<br />
a rise indicates that a U.S.<br />
Dollar can buy more Yen. Against<br />
the Thai Baht, the Yen moved down<br />
strongly from 0.2932 to 0.2812 indicating<br />
again that the Thai baht has<br />
strengthenedagainst almost all currencies<br />
by an amount that is close<br />
to three per cent.<br />
The Russian Ruble strengthenedagainst<br />
the U.S. Dollar moving<br />
from 67.23 to 65.59. This occurred<br />
even while the U.S. Dollar was gaining<br />
ground and so it can be seen<br />
that the Ruble has strengthened at<br />
an even faster rate than the Dollar.<br />
This is further evidenced by<br />
the fact that the Ruble has<br />
held up well against the Thai<br />
baht having been absolutely<br />
flat, trading in a tight range of<br />
0.4733 to 0.4776.<br />
The Euro vs. the U.S. Dollar<br />
cross rate has shown Dollar<br />
strength and Euro weakness<br />
with the Euro dropping from<br />
1.1467 to 1.1282. Against the<br />
Thai Baht the drop is almost<br />
double that magnitude, as it<br />
takes into account additional<br />
Thai baht strength. The Euro<br />
moved in a straight line without any<br />
retracement from 36.59 to 35.29<br />
to the Thai Baht, another three per<br />
cent drop on top of the three per<br />
cent drop seen last month, settling<br />
at a multi-year low.<br />
Read Online At<br />
www.thailand-business-supplement.com<br />
AKESIS-<br />
ONCOLOGY<br />
Akesis Life Centre in Bangkok<br />
represents a new type of cancer clinic<br />
offering non-toxic cancer treatment<br />
for patients who are looking for efficient<br />
alternatives to intrusive methods<br />
such as high dose chemotherapy<br />
and radiation therapy.<br />
Since its opening last August in<br />
Phloen Chit, Akesis Life has already<br />
helped many patients from all over<br />
the world on their journey to recovery.<br />
As the demand for admissions is<br />
growing, Akesis Life took the decision<br />
to move to a new location in Asoke as<br />
from February 2019.<br />
Akesis Life provides personalised<br />
cancer treatment with a medical team<br />
dedicated to patients and headed by<br />
the world renowned integrative oncologist<br />
Dr. Thomas Lodi. The new centre<br />
has been carefully designed and<br />
is fitted out with the latest technologies<br />
and analytical equipment from<br />
Germany, Switzerland and the US.<br />
Patient Care Director, Sarah<br />
Watts explains that “This development<br />
for Akesis Life demonstrates<br />
our commitment to delivering excellent<br />
integrative healthcare and positions<br />
us as one of the leading cancer<br />
treatment centres in the world.”<br />
The new clinic offers to patients a<br />
splendid view all over the city as from<br />
one of the highest floor of the iconic<br />
253 Asoke Building in Sukhumvit 21.<br />
The Medical Team is conscious how<br />
stress can have direct effects on their<br />
patients’ recovery, which is one of the<br />
main reasons Akesis Life chose this<br />
specific location and clinic design.<br />
Asoke is the best connected area<br />
in all the capital, including a direct access<br />
to the Airport Rail Link making<br />
it easy for anyone visiting patients to<br />
commute easily whilst avoiding the<br />
heavy intercity traffic.<br />
The Lancaster Bangkok is the<br />
clinic’s partner hotel for accomodation.<br />
This is where all patients are<br />
able to stay, providing impeccable<br />
hospitality. This 5-star hotel is very<br />
close to the clinic where patients and<br />
their families are able to relax in spacious<br />
rooms and luxurious facilities<br />
after their daily treatments.<br />
Anyone who is interested in further<br />
information about Akesis Life and<br />
the treatments they offer can contact<br />
their Patient Care Team directly<br />
by emailing contact@akesisoncology.com<br />
or visiting their website<br />
https://akesisoncology.com/<br />
Read Online At<br />
www.thailand-business-supplement.com<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
NewspaperDirect Bangkok Gazette Pull-Out Section<br />
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IT’S NOT JUST<br />
MARKETING -<br />
IT’S PERSONAL<br />
<strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT<br />
There are over 1 billion websites<br />
on the world wide web today, the<br />
majority of your competitors have<br />
websites, most have social media<br />
accounts too. So, how do you convince<br />
your potential customers that<br />
you are the best in the business before<br />
you have even spoken to them?<br />
I have always put a lot of emphasis<br />
into creating a truly personal<br />
online experience and really making<br />
your potential clients understand<br />
that you are real people doing a real<br />
job and not just a website that may<br />
be here today and gone tomorrow,<br />
this is more important to most consumers<br />
than you think. Trust is one<br />
of the biggest factors in online marketing<br />
and I’ve written a few tips on<br />
how you can use the tools available<br />
to develop trust within your target<br />
market.<br />
Create a professional and most<br />
importantly unique online experience,<br />
look at what your competitors<br />
are doing but also at what they are<br />
not doing and how you can present<br />
your product and services better<br />
than they do.<br />
Does your website answer the<br />
questions which users are asking?<br />
When someone arrives at your website<br />
primarily they want to know three<br />
things - ‘Do they do what I’m looking<br />
for?’ , ‘Can I afford it?’ & ‘Can I trust<br />
them?’ Make sure that you present<br />
your content clearly and it is obvious<br />
to users how they can take the next<br />
step - a website which doesn’t turn<br />
visitors into business is useless and<br />
a drain on your resources instead of<br />
an additional source of income.<br />
Ensure that everything works<br />
correctly, your website usability is<br />
the first impression of your company’s<br />
customer service levels. A<br />
broken website shows that you are<br />
not paying attention to your clients<br />
needs.<br />
Make your online space personal<br />
includes using real images of your<br />
team and your business, not stock<br />
images.<br />
Get testimonials from your customers,<br />
with photos and videos is<br />
best if possible. You can even sign<br />
up to a site like Tripadvisor or Trust<br />
Pilot which are independent review<br />
sites and can carry a lot of weight<br />
when people are preparing to make<br />
a purchase online.<br />
Introduce live chat into your site<br />
and helping your website visitors to<br />
move down the sales funnel by answering<br />
their questions and alleviating<br />
their concerns.<br />
Show personalised content to<br />
your users based on their previous<br />
visits to your website, location, device<br />
and much more.<br />
As online marketers we are no<br />
longer selling products or services,<br />
we are selling a customer experience.<br />
During these difficult economic<br />
times when less and less business<br />
is available we need to look at more<br />
ways to enrich the customer experience.<br />
Your potential customers could<br />
be comparing you to your competitors<br />
at any time and the worst thing<br />
is that you don’t even know it.<br />
By creating a professional and<br />
personalised website you can move<br />
one step ahead of the competition<br />
and keep more of the market share<br />
in your industry.<br />
If you would like to set up a<br />
remarketing campaign for your<br />
business and get 2019 off to a<br />
bang please contact sales@pdsconsultingsolutions.com<br />
Gemma Purnell<br />
+66 33 039 399<br />
gemmapurnell.com<br />
gemma@gemmapurnell.com<br />
Email: ben.hightowerltd@gmail.com<br />
www.Thailand-Business-Supplement.com
An impressive array of Cold Cuts<br />
at Toscana<br />
Over the the course of time the Business Supplement has been featuring the many and varied menu<br />
offerings produced by the Toscana Italian restaurant on Beach Road, central Pattaya, run by Luca Marchetti,<br />
a native of the Tuscany region of Italy.<br />
..............................................................................................<br />
We have referred to Luca’s vegetable and animal farms, which provide<br />
much of the produce which appears on the Toscana menu, as well as that of<br />
its Thai twin, Moom Talay, run by Luca’s wife, as well as the great variety of<br />
cheeses and pastas for which Toscana is justifiably noted.<br />
........................................................<br />
The variety includes the impressive array of cold cuts<br />
which can be tasted in Toscana, all of which are prepared onsite.<br />
Luca states he has the capacity to produce 300 kilograms<br />
of salami every seven to eight days.<br />
........................................................<br />
There is a mind-boggling 22 different varieties available<br />
in Toscana, although, as Luca points out, “In Italy you<br />
could find 250 or more since each region has its own<br />
varieties and seasonings.”<br />
Trattoria Pizzeria Toscana<br />
Moom Talay Thai Restaurant
In Toscana the main ingredients of each cold cut vary from pork<br />
(which actually will be found in all of the cold cuts), to duck, geese,<br />
guinea fowl, goat and wild boar.<br />
........................................................<br />
While there is a great variety to be had, Luca says, “While I can<br />
make a 100 percent salami of goat or guinea fowl, the meat is actually<br />
too hard and dry, so all my salami will have some amount of pork included.<br />
In a goat or guinea fowl salami the amount of pork might be<br />
as much as 30 or 40 percent.”<br />
........................................................<br />
The preparation time for each variety of salami can vary quite markedly, some can take three weeks to prepare<br />
properly, while others may be as long as a year or more. Depending on the time of year, the time for curing and<br />
the seasonings (chili, bay leaves, wine, fennel, coriander and the like), each salami will have a distinctive taste.<br />
........................................................................................................<br />
“You are eating here what the animal eats,” says Luca. “If the animal eats good food, then you eat well also. I<br />
don’t need to sell what I produce outside, so I don’t have to put anywhere near the preservative you see outside.<br />
In fact, I only put in enough preservative to be on the safe side; I don’t want to take the chance of someone<br />
getting sick.”<br />
........................................................................................................<br />
Prices will naturally vary depending<br />
on whether someone is<br />
looking to order just a pork salami<br />
or guinea fowl, for example.<br />
The latter would be more expensive<br />
simply because, as Luca<br />
notes, “After all, the guinea fowl<br />
is a bird. How much meat can<br />
you get from a bird?”<br />
Away from Toscana, Luca’s cold<br />
room at his animal farm in Huay<br />
Yai, gives him more room so produce<br />
salami that has taken a long<br />
..........................<br />
time, a natural time, to cure.<br />
................................<br />
For example, he may take a<br />
25-kilogram pig leg, prepare it<br />
in, say, April, and let it cure until<br />
around October or even later.<br />
For connoisseurs this would<br />
raise Toscana well and truly beyond<br />
what anyone<br />
else has to offer in<br />
Pattaya in terms<br />
of salami.<br />
The Moom Talay Thai Restaurant and<br />
Trattoria Pizzeria TOSCANA Restaurant<br />
are located on Beach Road, Pattaya<br />
(between Soi 6 and Soi 7)<br />
Telephone: 038 362 370<br />
Fax: 038 362 371;<br />
Email: tirreno@ptty2.loxinfo.co.th
SIZZLER OFFERS<br />
DELIVERY SERVICE<br />
SLRT Ltd., the operator of the famous Sizzler<br />
restaurants has started a delivery service. The<br />
move came as the company saw significant growth<br />
in takeaway orders in the last couple of years.<br />
The service will be available from 25 Sizzler<br />
restaurants in Bangkok and other cities. Customers<br />
can order from 10am to 9pm every day by calling<br />
1112 or by using the Sizzler website or App.<br />
The company’s assistant vice-president,<br />
Nongchanok Stananonth, was quoted as saying,<br />
“Sizzler delivery service is a Thai initiative,” adding,<br />
“We won approval to launch the service here<br />
because Thailand has the highest number of Sizzler<br />
restaurants and the highest growth in Asia.<br />
Thailand has a proper demographic and trade<br />
zone, and delivery service has become a trend.”<br />
To start with, a compact menu featuring ten of<br />
Sizzler’s favorite dishes will be on offer including<br />
Grilled Chicken, Pork Loin and BBQ Spare Ribs.<br />
Ms. Nongchanok was also quoted as saying,<br />
“We are riding the delivery wave to service our<br />
regular customers, who have many food choices<br />
in the market both in steaks and other kinds of<br />
food,” adding, “We also want to lure new customers<br />
who have never tried Sizzler.”<br />
The company expects delivery orders to represent<br />
15% of total sales with up to 30 orders per<br />
day per branch.<br />
<strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT<br />
THAILAND <strong>BUS</strong>INESS NEWS<br />
CYBER SECURITY IN THE AUTO<br />
INDUSTRY GETS ATTENTION.<br />
According to a rteport by SAE International<br />
and Synopsys Inc., 84% of professionals in the<br />
automotive industry are anxious that their companies’<br />
cyber security policies are not addressing<br />
the swift pace of technological change.<br />
More worryingly is that 30% of companies reportedly<br />
don’t even have a dedicated cyber security<br />
team in place. It is not surprising then that<br />
cyber security in the auto industry is increasingly<br />
in focus.<br />
The director of ground vehicle standards with<br />
SAE International, Jack Pokrzywa, was quoted as<br />
saying, “SAE members have sought to address<br />
cyber security challenges in the automotive systems<br />
development life cycle for the last decade<br />
and worked together to publish SAE J3061, the<br />
world’s first automotive cyber security standard,”<br />
adding, “Armed with the findings of the study, SAE<br />
stands ready to convene the industry and lead development<br />
of targeted security controls, technical<br />
training, standards, and best practices to improve<br />
the security, and thus the safety, of modern vehicles.”<br />
Other statistics from the report showed that<br />
62% of participants said they didn’t have the cyber<br />
security skills needed during product development.<br />
Co-general manager of the Synopsys Software<br />
Integrity Group, Andreas Kuehlmann, was quoted<br />
as saying, “This study underscores the need for a<br />
fundamental shift -- one that addresses cyber security<br />
holistically across the systems development<br />
life cycle and throughout the automotive supply<br />
chain.”<br />
JUST THE STATISTICS<br />
DEVELOPER AP TO LAUNCH<br />
39 NEW PROJECTS<br />
Well-known residential developer AP (Thailand)<br />
Plc. announced that it will launch 39 new<br />
projects this year. Most of the new developments<br />
will be low-rise comprising of town houses and detached<br />
houses. These are quicker to build and are<br />
more in demand, even though a significantly larger<br />
amount of land is required. The 39 projects in total<br />
are expected to be worth 56.8 billion baht.<br />
Chief executive Anuphong Assavabhokhin was<br />
quoted as saying, “The property market remains<br />
reliant on the domestic economy,” adding, “But<br />
with many risks such as local politics, the global<br />
economy and new lending curbs, we should be<br />
more cautious.”<br />
The low rise projects will make up around two<br />
thirds of the new offerings with the remainder coming<br />
from four strategically located condo projects<br />
including Aspire Asoke, Rhythm Ekamai Estate<br />
and Aspire Sukhumvit-On Nut.<br />
Read Online At<br />
www.thailand-business-supplement.com<br />
While bar charts, line graphs and<br />
simple numbers are hardly capable of<br />
providing the defining answer to many<br />
economic, social and political questions,<br />
they are certainly a good way<br />
of obtaining a general overview of any<br />
particular subject.<br />
Each month the Business Supplement<br />
will look into a brace of statistical<br />
information and provide readers with<br />
what we consider to be the central elements<br />
of these figures.<br />
Air pollution in Bangkok is bad, but<br />
far from the worst<br />
Bangkok came in with an AQI rating<br />
of 147 which is classified as being<br />
unhealthy for sensitive groups, which<br />
would include young children and the<br />
elderly.<br />
The only other city in Southeast<br />
Asia to register a top 20 spot was the<br />
Vietnamese capital Hanoi, rating 19th<br />
ies in the top 20, the worst being Shanghai,<br />
at seventh place overall with an AQI<br />
reading of 189, which earns it a classification<br />
of being generally unhealthy.<br />
India had only two cities in the top<br />
20, with Kolkata the worst with a reading<br />
of 209 and Mumbai on 177. South Korea’s<br />
cities of Seoul (AQI reading 171),<br />
Busan (167) and Incheon (156) ranked<br />
11th, 13th and 14th respectively.<br />
Thai Lion Air the fastest growing<br />
airline in the world<br />
According to a company called Air<br />
Visual, Thailand’s capital city ranked<br />
as the 17th most polluted in terms<br />
of the US Environmental Protection<br />
Agency (EPA) Air Quality Index (AQI).<br />
The air quality rankings were all taken<br />
on the same day (15 January 2019)<br />
and in cities with a population of one<br />
million people or more and have a<br />
range of zero to 500 points.<br />
with a score of 138.<br />
Perhaps surprisingly, the Mongolian<br />
capital Ulaanbaatar ranked the<br />
worst in the world with an AQI reading<br />
of 304, which is classified as hazardous<br />
to health. In second place was<br />
Lahore in Pakistan<br />
with a reading of 271, which rates as<br />
very unhealthy. Third on the worst list<br />
was Kabul, with Afghanistan’s capital<br />
AQI rating of 262, again in the very unhealthy<br />
range (apart from the obvious<br />
dangers of being blown up by suicide<br />
bombers).<br />
No surprises that China had four cit-<br />
Routesonline.com, a UK-based<br />
aviation network development company,<br />
released figures which showed<br />
that Thai Lion Air, the Thai affiliate of<br />
the Indonesian carrier, was the fastest<br />
growing airline in the world in 2018,<br />
expanding by a massive 40.7 percent<br />
over 2017 to transport 13,577,267<br />
people.<br />
VietJet Air ranked second with<br />
20,641,372 passengers in 2018, an<br />
increase of 27.1 percent on the previous<br />
year.<br />
Six of the 10 fastest growing airlines<br />
are Asian based and include<br />
Read Online At<br />
www.thailand-business-supplement.com<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
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Email: ben.hightowerltd@gmail.com<br />
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<strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT<br />
FROM BROADWAY TO BANGKOK,<br />
WITH A CARIBBEAN FLAIR<br />
BCT will open its 2019 season with the<br />
Broadway musical Once on this Island. The<br />
show sets on a Caribbean island with a catchy<br />
Caribbean influenced score, and promises a<br />
joyful theatre experience.<br />
Once on this Island’ a one act, ninety-minute<br />
musical, opened on Broadway to great acclaim<br />
in 1990, and got its Tony Award for best<br />
revival of a musical in 2018, competing against<br />
revivals of My Fair Lady and Carousel.<br />
Based on the 1985 novel My Love, My<br />
Love; or, The Peasant Girl by Rosa Guy, ‘Once<br />
on this Is- land’ is set in<br />
the French Antilles archipelago<br />
in the Caribbean<br />
Sea. Once<br />
on this Island brings<br />
the story<br />
of a peasant<br />
girl on a<br />
tropical island,<br />
who is guided by the<br />
island<br />
gods of earth, water,<br />
love and death.<br />
With their<br />
guidance<br />
a n d<br />
together people of different social classes and<br />
backgrounds.<br />
The story begins as Ti Moune is orphaned<br />
by a storm. She is adopted by two loving peasants<br />
and she dreams of a life bigger than her<br />
own. She falls in love with a boy from the rich<br />
side of the Island and heals him after he suffers<br />
from a car crash. The power of love guides her<br />
to overcome death and to her final destiny; a bit<br />
similar to the story of Romeo and Juliet and the<br />
Hans Christian Andersen fairy tale The Little<br />
Mermaid, in a very different setting.<br />
Once on this Island’ is a joyful, life-life-affirming<br />
musical. It promises great fun, fascinating<br />
characters, touching moments, and a beautiful<br />
lineup of songs. Mama Will Provide - is a<br />
rousing number about Ti Moune’s journey with<br />
Asaka, mother earth, from her home near the<br />
sea to the big city where her love lives. The Human<br />
Heart is a soaring ballad about the power<br />
that binds us one to another. The show opens<br />
with the upbeat song We Dance and ends with<br />
the inspiring We Tell the Story.<br />
As all BCT’s production, also Once<br />
on this Island will be performed<br />
by a multinational cast: Ashley<br />
Moyles, Bonnie Zellerbach, Celia<br />
Barthman, Emilia Clarke, Jay<br />
Pangilinan, Kaylee Marie, Kristoffer<br />
Cabuyao, Naomi Bactol, Neil Anthony<br />
Castillo, Pearl Rapeeporn, Philip Luis,<br />
Zipporah Gene.<br />
Once on this Island<br />
A musical by: Lynn Ahrens<br />
(lyrics) and Stephen<br />
Flaherty (music).<br />
Directed by:<br />
Michael Allman;<br />
Produced by:<br />
Nimphiya Dhar<br />
When: 7:30pm, March<br />
22, 23, 29 and 30;<br />
Matinees 4pm,<br />
March 23 and 30<br />
Where: Creative I<br />
ndustries, M Theatre,<br />
New Petchburi Rd., Bangkok<br />
Tickets: 850THB at<br />
www.bangkokcommunitytheatre.com<br />
Further info:<br />
info@bangkokcommunitytheatre.com<br />
strength<br />
she uses<br />
the power of<br />
love to bring<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
BANGKOK RESALE CONDO MARKET<br />
CONTINUES TO GROW<br />
As the prices of new condominiums<br />
in downtown Bangkok have continued<br />
to rise, many buyers have begun<br />
considering resale, or second-hand,<br />
condominiums as an alternative to<br />
brand-new projects. CBRE, an international<br />
property consultant, has seen<br />
an increase in demand for the existing<br />
second-hand market from Q4 2018. As<br />
the prices of second-hand condominium<br />
units are often cheaper than those<br />
at newly-launched projects, buyers<br />
benefit from bigger unit sizes at more<br />
affordable prices.<br />
There are two types of resale units;<br />
those in buildings under construction<br />
where investors want to resell before<br />
transfer of title and those in completed<br />
ready-to-move-in units where the title<br />
has already been transferred to the<br />
original buyer.<br />
According to the survey by CBRE<br />
Research, the total supply of completed<br />
condominiums as of Q3 2018 in<br />
downtown Bangkok was 145,350 units,<br />
with prices ranging from THB 55,000 –<br />
350,000 baht per sq.m., depending on<br />
the grade and age of the condominium,<br />
and how well the building has been<br />
maintained. The selling price of newly-launched<br />
condominiums in downtown<br />
Bangkok in the luxury grade now<br />
ranges from THB 300,000 - 600,000<br />
per sq.m., which generally have smaller<br />
unit sizes than older completed buildings.<br />
Ms. Pornpimol Phuengkhuankhan,<br />
Head of Advisory & Transaction – Residential<br />
Sales Ad Hoc, CBRE Thailand<br />
said the market for resale-before-completion<br />
units is more active right after<br />
launch if the project sells out and there<br />
are no units left for sale by the developer.<br />
During construction, uncompleted<br />
units’ resale activity tends to drop and<br />
picks up again as the project nears<br />
completion.<br />
In terms of payment, purchasers<br />
pay the seller the amount that has<br />
already been paid to the developer<br />
together plus the seller’s profit. The<br />
original sales and purchase contract<br />
is then assigned to the new buyer who<br />
takes all responsibility for any future<br />
payments to the developer. For most<br />
high-end properties in the central business<br />
district (CBD), the payment terms<br />
offered by developers are 10% on signing<br />
a sales and purchase contract, and<br />
10-20% during the construction period<br />
with the balance paid on transfer of title<br />
at the completion of construction. The<br />
amount that the new purchaser must<br />
still pay to the developer depends on<br />
how many monthly down payments remain<br />
before transfer of title. It is important<br />
to note that the developer must sign<br />
the assignment agreement as well as<br />
the seller and purchaser for the contract<br />
transfer to be valid.<br />
The key considerations for the purchaser<br />
are the reputation of the developer<br />
and the track record of their ability<br />
to deliver the quality described in the<br />
sales material.<br />
For a completed building, the sale<br />
process includes signing a standard<br />
sales and purchase contract, usually<br />
with a deposit equivalent to ten per<br />
cent of the price, and transfer of title at<br />
the Land Department 30-60 days after<br />
signing the sale and purchase agreement.<br />
The balance of the price is payable<br />
to the seller at the Land Department<br />
on transfer of title.<br />
The key considerations for purchasers<br />
of units in an older building<br />
are how good the original construction<br />
quality was, how well the building has<br />
been maintained, and the current financial<br />
status of the condominium juristic<br />
office, an entity jointly contracted by all<br />
co-owners that manages the common<br />
areas of the property as well as provides<br />
building maintenance.<br />
Since the passing of the original<br />
Condominium Act in 1979, most Thai<br />
buyers have preferred new buildings,<br />
buying units off plan from a developer<br />
or a resale unit from an investor just<br />
before completion, rather than buying<br />
second-hand completed properties.<br />
“However, since the price difference<br />
between new launches and older, completed<br />
properties is now becoming so<br />
great that buyers who want a unit to live<br />
in are looking increasingly at existing<br />
developments as new developments<br />
are priced beyond most Thai buyers’<br />
budgets. Buyers are increasingly willing<br />
to give up the prejudice against previously<br />
occupied condominium units in<br />
return for the ability to buy a larger unit<br />
for their money,” added Ms. Pornpimol.<br />
There is a wide range of quality<br />
among existing developments with<br />
some old projects being as good as<br />
new properties while others were poorly<br />
built originally and/or have been<br />
poorly maintained. Buyers looking at<br />
existing<br />
<strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT<br />
buildings should do due diligence on<br />
the construction quality and condition<br />
of maintenance as well as gain understanding<br />
of the financial situation of the<br />
DON’T<br />
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0846 77 43 60<br />
ben.hightowerltd@gmail.com<br />
Email: ben.hightowerltd@gmail.com<br />
www.Thailand-Business-Supplement.com
<strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT<br />
SUDOKU<br />
These Sudoku puzzles are pitched at a middle level: not too easy,<br />
and not too frustratingly hard, for the average person.<br />
7 6<br />
9<br />
2<br />
6<br />
1<br />
1<br />
9<br />
5<br />
1<br />
4<br />
7<br />
9<br />
3<br />
5<br />
5<br />
6<br />
1<br />
7<br />
8<br />
5<br />
4<br />
2 3<br />
2<br />
7<br />
9<br />
3<br />
8 2<br />
4<br />
3<br />
6<br />
5<br />
6<br />
7<br />
9<br />
3<br />
7<br />
5<br />
9<br />
6<br />
2 4<br />
1<br />
7<br />
8<br />
5<br />
7 6 8<br />
5 9 1<br />
2 3 4<br />
8 1 2<br />
6 7 3<br />
9 4 5<br />
3 8 9<br />
1 5 6<br />
4 2 7<br />
7 3 6<br />
9 8 4<br />
2 5 1<br />
3 6 2<br />
5 1 7<br />
8 4 9<br />
1 7 5<br />
6 9 8<br />
4 2 3<br />
4 1 3<br />
7 2 8<br />
5 6 9<br />
9 4 5<br />
2 8 1<br />
6 3 7<br />
1 7 4<br />
8 9 2<br />
3 5 6<br />
9 2 5<br />
1 7 6<br />
3 8 4<br />
8 5 1<br />
2 4 9<br />
7 6 3<br />
6 3 2<br />
4 1 7<br />
5 9 8<br />
5 9 2<br />
3 4 6<br />
1 7 8<br />
7 6 3<br />
9 5 4<br />
2 8 1<br />
6 2 5<br />
4 3 7<br />
8 1 9<br />
1 4 8<br />
5 3 2<br />
6 7 9<br />
4 9 7<br />
8 6 3<br />
2 5 1<br />
9 8 4<br />
3 2 5<br />
7 1 6<br />
We will publish the solutions in next month’s issue.<br />
CROSSWORD<br />
Last months sudoku answers<br />
TRIVIA Quiz<br />
ACROSS<br />
3/ Pleasant (4)<br />
5/ Impartial (4)<br />
8/ Sharp pain (6)<br />
10/ Consume food (3)<br />
12/ Diffident (5)<br />
13/ Occupational Health & Safety init. (3)<br />
14/ Show purpose (6)<br />
DOWN<br />
1/ Innate (8)<br />
2/ Elizabeth Regina (2)<br />
4/ Domesticated feline (3)<br />
6/ Difference of opinion (8)<br />
7/ Presents (5)<br />
9/ Byword (5)<br />
11/ average-sized conurbation (4)<br />
1. The two battles of Manassas Junction in the US Civil War are better<br />
known by what name?<br />
2. In what year did East Pakistan become independent and change its<br />
name to Bangladesh?<br />
3. Two English kings have never been crowned in Westminster Abbey<br />
since William the Conqueror. Which two?<br />
4. Aristotle was the tutor to which famous ruler?<br />
1 2<br />
3 4<br />
5 6<br />
7<br />
8<br />
9<br />
5. Which Greek city is often called the birthplace of democracy?<br />
6. The Peloponnesian War was fought from 431 to 404BC between which<br />
two Greek states?<br />
7. Who is generally accepted as the chief author of the American Declaration<br />
of Independence?<br />
8. Who was George W. Bush’s first Secretary of State?<br />
9. Which US Supreme Court justice headed the investigation into the<br />
assassination of president John Kennedy?<br />
10. To which country was General Douglas MacArthur referring to when<br />
he said “I shall return”?<br />
10 11<br />
12<br />
13<br />
1. Battles of Bull Run 2. 1971 3. Edward V & Edward VIII 4. Alexander the Great 5. Athens 6.<br />
Athens and Sparta 7. Thomas Jefferson 8. Colin Powell 9. Earl Warren 10. The Philippines<br />
Answers:<br />
14<br />
CROSSWORD ANSWERS<br />
ACROSS 3/Nice 5/Fair 8/Twinge 10/Eat 12/Timid 13/OHS 14/Intent<br />
DOWN 1/Inherent 2/ER 4/Cat 6/Argument 7/Gifts 9/Adage 11/Town<br />
For information on the <strong>BUS</strong>INESS <strong>SUP</strong>PLEMENT Contact High Tower Co., Ltd. Tel: 038 411 009 - 0846 77 43 60<br />
*The Pattaya & Bangkok Business Supplements are published by High Tower Co., Ltd.<br />
High Tower Co., Ltd. Tel: 038 411 009<br />
For all your advertising enquiries - Tel: 0846 77 43 60
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BANGKOK IN THE<br />
TOP 20 OF THE<br />
CITY MOMENTUM<br />
INDEX<br />
According to a report called the<br />
City Momentum Index, prepared and<br />
published by property consultancy<br />
JLL, Bangkok is still considered to<br />
be within the top 20 most dynamic<br />
cities.<br />
Thailand’s capital came in at<br />
18th place ahead of Shenzhen<br />
and Chengdu, but behind Beijing,<br />
Shanghai and Manila, the latter of<br />
which garnered 12th place.<br />
The top spot went to Bengaluru<br />
in India, and second place went<br />
to Hyderabad also in India. Cities<br />
in both India and China dominated<br />
the rankings. The Chinese cities<br />
of Hangzhou, Chongqing, Nanjing,<br />
Xian, and Guangzhou all made it<br />
into the top 20 with positions ranging<br />
from 9th to 17th place.<br />
The report takes into account<br />
a range of 20 indicators in the real<br />
estate sector and beyond to identify<br />
which places are undergoing the<br />
fastest urban expansion. 131 of<br />
the most commercially active cities<br />
worldwide participated in the index.<br />
The index drew on three years of<br />
activity. The recent release of the<br />
report marks the 6th release of the<br />
index to date.<br />
In the top 20 there were 19 cities<br />
in Asia showing a shift of urban<br />
growth to the APAC region. There<br />
were no European or American cities<br />
with the same level of notable<br />
urban expansion that allowed them<br />
appear in the top 20. The only non-<br />
APAC city in the top 20 was Nairobi<br />
in Africa.<br />
Bangkok benefitted from a number<br />
of new infrastructure projects<br />
that are evident in the city including<br />
four new mass transit rail lines<br />
already under construction. The<br />
Thailand 4.0 strategy, which was<br />
launched in 2016, is also spearheading<br />
economic development.<br />
Manila beat Thailand as it is in<br />
the midst of a significant urban renewal<br />
and expansion program that<br />
includes new roads and new power<br />
plants.<br />
The report comes as global economic<br />
growth appears to be in its<br />
later stages and may be slowing in<br />
some economies. Yet in Asia there<br />
are plenty of urban centers that are<br />
seeing significant expansion, well<br />
above the global average.<br />
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JLL was quoted as saying,<br />
“These cities also need to address<br />
the environmental and social impacts<br />
of rapid growth such as social<br />
inequality, congestion and environmental<br />
degradation. The provision of<br />
smart, efficient and productive real<br />
estate and increased transparency<br />
are key factors in driving long-term,<br />
sustainable urban growth.”<br />
Factors such as a reduction in<br />
traffic congestion and improvements<br />
in air quality were also taken into<br />
account in the index. Advancements<br />
in technology have played a part in<br />
some cities to ensure sustainable<br />
urban expansion without negative<br />
effects. Economic transparency in<br />
real estate markets was also taken<br />
into consideration with Indian and<br />
Chinese cities doing well in this regard.<br />
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AROUND THE WORLD AN APARTMENT<br />
BY THE WATERS EDGE COMES AT A HIGH PRICE<br />
NEW YORK, Brooklyn<br />
Waterfront Apartment, 154 sqm<br />
$ 3.3M (109,700,000B)<br />
SYDNEY<br />
Partial Harbour View, 120 sqm<br />
$ 1.35M (44,880,000B)<br />
PARIS<br />
Waterfront Apartment, 160 sqm<br />
$ 3.5M (117,400,000B)<br />
LONDON<br />
Waterfront Apartment, 193 sqm<br />
$ 5.2M (172,855,000B)<br />
HONG KONG<br />
Sea View, 105 sqm<br />
$ 2.95M (98,070,000B)<br />
BANGKOK<br />
Riverside Condo, 145 sqm<br />
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