ESTETICA Magazine USA (1/2019)

EsteticaNetwork

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

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Publication: Estetica USA • Date: Spring 2019 Issue #130

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editorial

Hair: Sexy Hair Artistic Team

Photo: Robert Lynden

Make-up: Teal Druda

Wardobe: Larissa Ricci

"Every powerful woman

finds herself making

headway on her own."

It happened on October 24, 1975 and it was an unusual event not only in Europe, but in

the whole world. On that day in Iceland, the women of the country went on strike.

No women went to work, none did any housework, none cooked. Instead, Icelandic

women took to the streets to demonstrate for gender equality. Offices, banks, schools,

and shops all had to close. They succeeded in paralyzing the country.

Five years later, in 1980 –always in Iceland– Vigdis Finnbogadottir, a single divorced

mother, became the first woman president in Europe, the first in the world to be

democratically elected as head of state. Almost 50 years later, Iceland boasts the greatest

equality between women and men in the world... although on the rest of the planet,

unfortunately and as we know, there is still a long way to go.

And in the world of hairdressing?

In a sector where 8 out of 10

professionals are women, we should

be on the vanguard and a role model.

That is why we must applaud the industry every time we see more women leaders in the

beauty world, not only running their own hairdressing salons, but also occupying positions

of maximum responsibility in many businesses and corporations, leading educational

projects and positively influencing social networks, showing their creativity at the highest

level in fashion collections and shows on the most important international stages.

However, there is still much to be done. And the fact is that the gender gap continues to

persist at all levels and women in leadership positions earn less than their male

counterparts. Moreover, there is the nagging issue of having to deal with and balance

professional success and personal fulfillment. Sadly, it is unlikely that our generation will

know absolute gender equality. But if we hope to achieve it in the not too distant future,

we must continue celebrating each achievement, each advance, each change... but above

all, we must not allow any step backwards to be taken on political, social, cultural or

professional fronts. And this is up to all of us.

Sergi Bancells

sergi@esteticamagazine.com

Find your best inspiration,

videos + top hair fashion at

www.esteticamagazine.com


Estetica n. 1/2019

contents

PUBLISHER AND

MANAGING DIRECTOR

Roberto Pissimiglia

INTERNATIONAL

EDITORIAL DIRECTOR

Sergi Bancells

sergi@esteticamagazine.com

ESTETICANETWORK

EDITOR-IN-CHIEF

Laura Castelli

l.castelli@estetica.it

INTERNATIONAL EDITORIAL

COORDINATOR

Fatima Pilone

f.pilone@estetica.it

EDITORIAL STAFF

Alice Gioannini

adtraffic@estetica.it

LAYOUT

Manuela Artosi

m.artosi@estetica.it

Davide Cardente

d.cardente@estetica.it

ADVERTISING & P.R.

Nives Carena

nivescarena@estetica.it

MANAGING EDITOR

Marie Scarano

esteticausa@estetica.it

ESPAÑA

Bel M. Dolla

Elisabet Parra, Cristina Hernández

DEUTSCHE AUSGABE

Michaela Dee

FRANCE

Stéphanie Argentin, Marie Coccoluto

UK

Gary Kelly

ITALIA

Lucia Preziosi, Glorianna Vaschetto

MÉXICO-LATINOAMÉRICA

Erika del Paso,

Héctor Ramírez, Ernesto Álvarez,

Karla Cuéllar, Fernando Farfán

DIGITAL

Matteo Franceschini Beghini,

Erica Balduini, Ludovica Cavalli,

Erika Marchese, Wilma Sommariva,

Valentina Stella

Catwalks Journeys in time & space 8

Looks Global glamour 13

Exhibition Mary Quant and the revolution 16

Dossier Making a difference 18

Events Epic in Vegas! 24

Events Milestone anniversary 26

Events Best in the World 28

Events Global connection 30

Vision Degrees of separation 33

Photoshoot Cover Story 90

Network Digital stories 92

Business Not just a pretty face... 94

News 99

Products 101

international trends

Beyond The Fringe 41

North American Hairstyling Awards 2019 80

Spring has

sprung on

the red

carpets and

catwalks!

Empowering

hairdressers with

shows and women

in their chosen

careers.


Journeys

in time & space

New York Fashion Week SS 2019 was a whirlwind of 80s

and 90s nostalgia, whimsy & rationale, exuberance and

austerity, reflecting the empowerment of women in fashion.

Christian Siriano

Sebastian

Christian Siriano’s Spring 2019 is chic and elegant, inspired by bold tropical and animal

prints on organza separates, textured raffia coats and jackets, and bright citrus evening

gowns. Sebastian Professional International Artist, Anthony Cole didn't miss a beat and

picked up the rhythm immediately with some locks twisted close to the head and left

loose and swinging in back for a primitive yet elegant vibe... perfect for the self-asserting

woman out for some fun and romance.


Wella Professionals

Jeremy Scott’s latest collection pays homage to his heritage as a “meta-muse” or gender-fluid individual who

insists on looking forward. Wella Professionals Global Creative Director of Care & Styling and ghd Fashion

Week Ambassador Eugene Souleiman observed, "Fashion is no longer about what’s in and what’s not, it’s about

personality, demeanor and the individual.” Hence these 90's-inspired flows for women who are strong and

power-dressing, for a new type of glamour that is also cool.

Jeremy Scott

Jeremy Scott

Zandra Rhodes

catwalks

9


Tome

Aveda

Aveda Global Creative Director Antoinette Beenders and Aveda Global Artistic Director, Make-up Janell Geason created

perfectly undone hair and barely-there makeup for a fresh look for any final destination. The look debuted at Tome’s SS19

runway show at New York Fashion Week. Easy going, easy flowing hair with just a smidgeon of make-up to keep world

travellers feeling fresh and free in any time zone, typical of Tome's lines by Lobo and Ramon Martin. This year's collection

also featured sustainable fibers and an elegant yet earthy vibe.

Tome


Redken

Marc Jacobs' collection was somewhat nostalgic, inspired by ’80s-era YSL and to Karl

Lagerfeld’s earliest days at Chanel. Each look was individually coordinated with big-volume

beehives and bouffant looks in vintage pastels by Redken Global Creative Director Guido

Palau and Redken Global Color Creative Director Josh Wood, who said it was one of the

biggest projects he has ever worked on. The looks seemed to personify spring itself!

Marc Jacobs

Marc Jacobs

catwalks

11


URBANAngels

LIGHTNESS & SHADOW. CURVATURE & LINE. Beauty resonating from an

unexpected perspective. Imagine a hybrid reality where structural design elements

are mirrored in the street style of Urban Angels.

For information, please contact your local distributor. ©Eufora International Vista, CA 92081 800-6-eufora www.eufora.net

HAIR: PHILIP CARREON, Eufora Creative Director, DANA CASCHETTA, Eufora National Trainer, JOANNE REMPEL, Eufora Color Development Manager BJ NOMAN, Eufora National Trainer

MAKE UP: NINA REMINDER WARDROBE: DANIELLE RAUTO PHOTOGRAPHY: EVAN DUNING


Global

glamour

Getty Images

Kaley Cuoco by Christine Symonds

California-born actress-producer Kaley Cuoco, known to many for her starring role as Penny on

The Big Bang Theory, is by no means shy when it comes to changing her hairstyle, from long blond

locks to a perky pixie and everything in between. Even color options are all open, having flaunted

everything from sherbet to icy-blond. And why not? As she once told UsMagazine.com, “I always do

something stupid to it. It’s hair! It grows back.” Perhaps her leitmotif tends to be fresh and easy-going.

Like most of us, she looks like she relies on a good cut and blow-out. After all, why complicate things?

Maybe that’s why, for the Golden Globe Awards, Celebrity Stylist Christine Symonds used exclusively

Aveda products to get presenter Kaley Cuoco’s Cali-cool hair look at the event red carpet. Christine

used Aveda’s new Speed of Light Blow Dry Accelerator Spray to get the sleek blowout that formed the

base for Kaley’s effortless, touchable hair. “We wanted to keep the hair simple, effortless, and cool.

Nothing too stiff or over worked. Just pretty, touchable, wearable hair. Because it was the Globes, we

had to add a little something special, so we accented the back with some sparkle,” says Christine.

looks

13


Isla Fisher by Christian Wood

This Aussie who can both act and write had an outdoorsy upbringing as a youngster, imbuing her

with both self-reliance and a laid-back attitude toward life. During her extensive career in front of the

camera she has played a wondrous variety of roles, but one of her red-carpet trademarks has always

been her red hair: sometimes more strawberry, other times more auburn, or even a spicy ginger -

mostly with long, soft, sensual waves.

At this year’s 76th Golden Globes Awards, Wella Professionals Celebrity Stylist Christian Wood opted

for this side-parted luscious look. His secret tip to nail this look was to tame flyaways by spraying

Wella Professionals EIMI Stay Firm on a toothbrush and gliding it over the top of the hair to remove

any flyaways! So as always, Isla Fisher stood out on the red carpet as the perfect embodiment of iconic,

Hollywood Glam. “As soon as I saw her beautiful, classic black ball gown and fabulous diamonds, I

knew it had to be old-school Hollywood waves,” said Christian. Classic!


Photos: Getty Images

Lady Gaga by Frederic Aspiras

Just when we think she’s done it all, this songbird pulls off another uniquely stunning red-carpet look.

This time in an over-the-top Valentino ball gown in icy blue with a train so long, it took two humans to

hold it upright on the red carpet. The singer’s gown also paid homage to Judy Garland’s character in the

1954 version of A Star Is Born, whose role Gaga reprised. The finishing touch? Her elegant updo colored

to match her gown of course!

The looks that consistently make all of us gaga come from LG’s personal team of stars who make up

“The Haus of Gaga”, while Frederic Aspiras is the man of the hour for her memorable hairstyles and

countless hair-color makeovers. Now in an exclusive partnership, Joico will be right there to make sure

celebrity hair stylist & wig-expert, Frederic Aspiras, has the best and first name in healthy hair care

and color. Aspiras shared his tips to get this Cinderell-esque look: I swept the hair up into ponytail and

wrapped a twist of hair into a half bun, leaving the end of the hair out and parted to each side of her

head. I then wrapped the ends of the hair around the ghd curve® soft curl iron to create long lasting curl.

looks

15



The Mary Quant Beauty bus, 1971 © INTERFOTO Alamy Stock Photo.jpg

Mary Quant

and the revolution

Creative, innovative, always one step ahead: she’s the star of

an exhibition in London that focuses on her extraordinary talent.



Mary Quant selecting fabric, 1967 © Rolls Press/

Popperfoto/Getty Images

Mary Quant, with Vidal Sassoon, photograph

by Ronald Dumont, c.1967. © Ronald Dumont/

Stringer/Getty Images

Mary Quant, photograph by Ronald Dumont,

c.1967. (C) adoc-photos/Corbis Premium

Historical/Getty Images

16 exhibition


Kellie Wilson wearing tie dress by Mary Quant’s Ginger Group. Photograph by Gunnar Larsen, 1966. © Gunnar Larsen

Model holding a Bazaar bag c.1959 © Mary Quant Archive

Satin mini-dress and shorts by Mary Quant, photograph by Duffy, 1966 © Duffy Archive

She was the queen of Carnaby Street at a time when London became the most influential

city in terms of street fashion. In the '60s, Mary Quant had the world at her feet. Known for

launching the miniskirt and the iconic bob sculpted by co-legend, Vidal Sasson, some of

the most iconic images from Swinging London will be at the centre of an exhibition at the

Victoria & Albert Museum from April 6th. It’s an experience through which visitors can

connect with the ethos of a character who not only launched fashion trends, but trail-blazed a

whole new lifestyle – one which remains fixed in the psyche of the British public to this day.

Mary Quant and models at the Quant Afoot footwear collection launch, 1967 © PA Prints 2008

personaggio

125


John Paul Mitchell Systems

Making a

It’s going to take time and effort to save our planet. These

are just a few ways we can take baby steps to make

more conscientious choices in the world of hairdressing.

18 dossier

difference

Marie Scarano

There is growing demand for natural and healthy ingredients such as vitamins and botanicals, while

certain ingredients perceived as more “artificial”, like parabens, triclosan, sulphates and silicones, are under

the spotlight due to health and safety concerns. Brands looking to meet consumer demands are marketing

products that look delicious enough to eat, containing recognisable ingredients such as avocado or honey,

as part of the daily hair care routine. Environmentally savvy consumers are also demanding more of manufacturing

companies, seeking out those who apply sustainable production practices, no-animal cruelty,

water conservation, responsible corporate policies, and the ethical sourcing of raw ingredients.


Lea St. Germain Photography

Greenery

Even just surrounding ourselves in natural

materials and plants can uplift the spirit.

Like many others, for her Salon & Spa in

Reading Massachusetts, Kiara Mooney

opted for earthy brickwork, wood accents

and lots of lush greenery to bring a touch of

the outdoors inside.

More and more salons are opting for

sustainable materials and construction

methods, including energy-saving systems

(solar panels, more efficient heating/cooling

systems and appliances, etc) to save both

money and the planet.

Committed

For 30 years, ABBA® Pure

Performance Hair Care has

made a commitment to purity,

formulating 100% vegan,

cruelty-free and gluten-free

products using plant-derived

botanicals and the cleanest

ingredients available - while

never sacrificing the highstandard

of performance its

salon customers demand.

Each product is free from

toxic additives while gentle

natural surfactants protect

hair and maintain luscious

color.

Back

to nature

ECRU is another prestige

brand that pays constant

attention to the ingredients

in its products. For example,

this New York Dry Shampoo

contains charcoal, a powerful

detoxifier that draws out

bacteria, impurities, toxins,

pollutants and dirt; Aloe

Barbadensis Leaf Juice for

its healing and soothing

properties, to help calm and

refresh the scalp; chamomile

for its anti-inflammatory

properties, as it refreshes and

soothes skin.


Natural

materials

The Olivia Garden EcoHair

Collection uses a new

proprietary bamboo technology

with an anti-slip grip and

ergonomic handle that is softer,

more durable, and easier for

styling. And because bamboo

is a 100% natural renewable

resource, unlike wood, these

brushes help preserve other

natural forests and their

surrounding eco-systems. The

brush design also features a

ceramic coated barrel that works

to heat faster and retain heat

longer, to help shorten styling

time and save energy, too.

20 dossier

For example, John Paul Mitchell Systems Tea Tree line (featuring botanical ingredients) continues its

partnership with Reforest Action to plant a total of 750,000 trees by the end of 2019. Over the course of their

lifespans, those trees will remove 85,000 tons of CO2 from the atmosphere. Eufora's goal is to “Create Good

Global Karma” through ecological harvesting, respecting and maintaining the environment their raw materials

come from; socially fair practices that deliver positive benefits to the communities that grow, produce and

live in the area from which materials are harvested; and economically fair trade with processes that align in

value with costs to ensure fair demand for materials. Another “green giant”, Aveda was born cruelty-free,

and by 2020 all of its formulations will be 100% vegan by removing all beeswax, honey and beeswax-derived

ingredients from its products. Moreover, in 2018, Aveda’s annual Earth Month campaign crossed a major

milestone- raising over $60 million over 20 years for environmental and clean water initiatives.

Well-being to “better-being”

Much of the “green movement” is founded on the concept of well-being for the planet,

but also in terms of improved holistic approaches to life quality in general... including

less noise! Gamma+ Italia, the iconic leader in the luxury eco-conscious professional

hair dryer, introduces RELAX dryers, which bring down the decibel level (dB) to 64

- 69, to reduce in-salon noise pollution and allow better client communication while

styling. Most importantly, these new “silent” dryers help drastically lower the risk of

long-term hearing loss from constant use close to the head and ears. Moreover, the

Relax line is handmade in an eco-conscious and solar-powered facility!


Reducing waste

Suretint Technologies, the industry

leader in innovative hair color business

technology, have launched LaRu.

Specifically designed for savvy salon

owners, managers and colorists who

want to beautify their bottom line while

more accurately and more efficiently

managing their hair color business,

while eliminating color waste for salon

savings and reduced pollution.

Ethical

Beauty

“Ten years ago I decided to adopt a vegan lifestyle,”co-founder Thom Priano says. “...[and it] made me aware of all the

damage humans have done to our planet as well as the cruelty and torture that we subject to animals—I’ll never turn back.

That’s why I’m proud that R+Co products are now vegan.” Though vegan formulated, all R+Co products retain the same

performance and results that hairstylists have come to know and love.

Recycling

“Recycling is important to who we are!" says Allyson King,

Co-owner of Hair & Co BKLYN, "We believe being part of the

community means ensuring our salon, neighborhood and city

are aware of our carbon footprint and looking for sustainable

solutions to be better as humans.” In other news, KAO, parent

company of Goldwell and KMS hair products, was included

in the Global 100 list of the most sustainable corporations in

the world. Global 100 companies represent the top 1.3% in the

world on sustainability performance.


ASIA • AUSTRALIA • CHINA • CZECH & SLOVAK • DEUTSCHE AUSGABE • ESPAÑA

FRANCE • HELLAS • INDONESIA • ITALIA • KOREA • LATINA • MEXICO • MIDDLE EAST

POLSKA • ROMANIA • RUSSIA • THE NETHERLANDS • TURKEY • UK • USA • WORLD

IS VERY PROUD

TO BE

PART OF

EBT


Funding Your Power to Perform

BUY TICKETS

americasbeautyshow.com | #americasbeautyshow | 800.648.25O5

Photography: @luis_alvarez_babylisspro; Hair: @annbray @lesliewilson_aquage; Haircolor: @nicole_fowler_aquage; Barberology Design: @andyauthentic

Makeup: @dutchpolaroid; Nails: @life.of.nailartist for Morgan Taylor; Fashion Designer: @lorysunartistry

Americas Beauty Show is a registered trademark of Cosmetologists Chicago.


Epic in Vegas!

Redken Symposium 2019 brought thousands of salon

professionals to Las Vegas for a monumental, three-day

education event to learn better, earn better, and live BEST!

Redken Ambassadors like

NYC celebrity hairstylist

Rodney Cutler shared

their industry secrets and

taught classes that

provided invaluable

skillset training.

124 adloremter


Redken Symposium 2019 featured classes ranging from haircolor, design and finishing techniques to

business improvement courses, digital upskilling classes, hands-on classes and more! The curriculum offered

an exciting roster of facilitators, including Redken Global Artistic Ambassador Sam Villa, Redken Creative

Colorist Rebecca Taylor, Redken Celebrity Colorist Tracey Cunningham, and Brand Ambassadors Rodney

Cutler and Cassandra McGlaughlin. The Symposium App – downloaded over 7.1K times! – helped attendees

to plan their class schedule and access up-to-date info on classes, facilitators and special events like Grand

Opening & Monday Night Bash. The app also featured push notifications throughout the event, including

special product deals and activations taking place in the Redken Gallerie as well as a shopping section.

From the fascinating performances during the spectacular Grand Opening at the Mandalay Bay Convention Center to Look &

Learn Classrooms, Hands-On Sessions, Salon-Proven Strategies and Digital Know-How Sessions, and a truly Superstar Salon

Education program, including how to be empowered, how to listen to your staff, how to put YOURSELF first, Redken’s Live

Best classes helped every attendee to become the best version of themselves. “The Redken Symposium is more than an event;

it’s a multitude of moments that create an experience,” said Sheri Doss, VP of Education Worldwide – Redken and Pureology.

events

25


Milestone

anniversary

The International Salon and Spa Expo (ISSE) celebrates 20

years by bringing the acclaimed North American Hairstyling

Awards (NAHA) and Beacon to Cali for the first-time ever.

ISSE, the largest cash-and-carry professional beauty event on the West Coast, celebrated the 20th

anniversary of the coveted show January 26-28, 2019 at the Long Beach Convention Center. Produced

by the Professional Beauty Association (PBA), this year made for an epic weekend as PBA merged their

three biggest shows –ISSE, NAHA, and Beacon– for the first time ever. With over 300 exhibitors and

boasting over 200 complementary and premium haircutting and styling, color, makeup artistry, business,

and skin and nail care classes, ISSE introduced guests to new and innovative beauty products, providing

Estetica Magazine was

present at ISSE, featuring

some of the most wanted

artists/educators at our

film set on the show floor.


endless inspiration to boost attendee’s careers and creativity. Saturday

night, 74 finalists vied for the chance to win at the 30th annual North

American Hairstyling Awards. NAHA was hosted by Adam Rippon, and

featured artistic presentations by Amika, L’Oréal, Olivia Garden, and

Danielle Keasling. Enjoy NAHA's best collections on our central pages!

events

27


director; Angelo Seminara, 2019 International

Hairdresser of the Year; and Lluís Llongueras,

named 2019 International Hair Legend Award.

Best in the World!

International Hairdressing Awards’ first edition takes place in

Madrid, with an inspiring runway show & awards ceremony!

Jim Shaw (UK), Steven Smart (UK), Sylvestre Finold (France/UK), Saco Hair (UK) and Angelo Seminara (Italy/UK) are the

five winners of the 2019 International Hairdressing Awards. Famous Spanish hairdresser Lluís Llongueras was recognized

with the International Hair Legend award, receiving a standing ovation from the thousand professionals from 30 different

countries who attended the great night of the global hairdressing. The event was hosted by Mikel Luzea, Founder and

Director of the International Hairdressing Awards, while the awards ceremony was presented by Sergi Bancells, International

Below, left to right: Mikel Luzea, IHA founder and

2019 International Hairdressing Awards

finalists, jury, runway teams, sponsors,

and VIP guests gather for a historic image!

28 events

Sassoon


Mikel Luzea Beauty Underground

Revlon Professional

Toni&Guy

Editorial Director at Estetica Magazine. Sponsored by Revlon, Revlon Professional, Salon

Look-IFEMA and Estetica as global media sponsor, the event included an amazing runway

show featuring 7 renowned hair teams: Beauty Underground, Mikel Luzea, Revlon

Professional Global Artistic Team, Sanrizz, Sassoon, Toni&Guy and X-Presion. Get all

the action, videos & many more at our website + @esteticamagazine Instagram page!

X-Presion

MEET ALL 2019 IHA WINNERS!

Jim Shaw – Best International Men’s Commercial Collection

Steven Smart – Best International Women’s Commercial Collection

Sylvestre Finold – Best International Avant-Garde Collection

Saco Hair – International Artistic Team of the Year

Angelo Seminara – International Hairdresser of the Year

Sanrizz


Global Connection

Eufora brings together 1,200 beauty professionals from

around the world to “Become What You Imagine” at their

2019 Global Connection, bi-annual event in San Diego, CA.

Co-founder and CEO, Beth Bewley

(right), kicked off the event by

pledging her commitment to serve

hairdressers in every way possible.


More than 1,200 salon pros from North America, the UK and Japan gathered at the Marriott Marquis in

San Diego, CA for two days of educational events and inspirational retrospectives that opened with keynote

speaker, business strategist & graffiti artist Erik Wahl. Day one runway featured five video vignettes from

Eufora National Trainers who shared their personal journey to becoming successful stylists followed by their

latest artistic inspiration, a black-tie gala where Eufora named their 2019 Stylists of the Year winners and

Creative Director, Philip Carreon & his Eufora team, brought to life his latest inspiration, “Urban Angels”.

Day two main stage started with the UK Team lead by Eufora UK Style Director, Neil Smith, and the day

concluded with a show-stopping Eufora HERO for MEN show led by Dana Caschetta and Julie Cross.

Throughout the two days, stylists and salon owners were also treated to technical breakouts and business

building classes. For more info and images, please visit www.esteticamagazine.com

Eufora International has

never been the typical

salon professional

haircare brand and their

2019 Global Connection

was not the typical

industry event!

events

31


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Master Color Expert, Salon Owner/Colorist

Brenton Lee Salon, USA

BECOME A

MASTER OF COLOR

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confidence to change your life and

take your business to new heights.

START YOUR JOURNEY NOW

Contact the Wella Studio at 800-422-2336 | studioreg@cotyinc.com

www.wellaed.com


Best of

USA

A luscious cascade of waves bestow

a sense of unimaginable contrasts

of light and reflections, depth and

dimension. Richly compact yet

brimming with texture, warmth,

and shine.

Hair: David Barron

Photo: Jack Eames

Make-up: Maddie Austin

Styling: Claire Frith

Degrees of

separation

33 vision


34 vision “Disconnected lengths

and bewitching details:

supernaturally natural”


Best of

USA

Classic disconnected cuts and

contrasting color placement

is more captivating when

bewitching accessories are

woven and embroidered directly

onto the hair for a supernatural

effect. Ends are left to float freely

to create life and movement...

naturally supernatural!

Hair: Ruth Roche

Photo: John Rawson

Make-up: Charlie Price


Reminiscent of the big bang,

triggering creative energies,

darkness and light, quiet and

turbulence, simplicity and

complexity. A holistic approach

for fashion-forward trends,

versatile and personalised.

Hair, Photography & Styling:

Jake Thompson @jakethompsonhair

Makeup: Vanessa Alfaro

Assistants: Darryl Soulis & Lexi Cristiani


Best of

USA

“Energizing

contrasts of colors

and texture

Crystallizo... for

clarity and focus”

37 vision


38 vision

“Capture serenity

among the chaos.

Beauty blossoms

amidst the rubble”


Best of

USA

Texture, layers and warm

muted tones create a positive

vibe and play on your senses

when juxtaposed against

a traditionally cold, gritty,

concrete cityscape.

Inspiration: Philip Carreon, Eufora

Creative Director

Hair: Philip Carreon, Eufora Creative

Director, Dana Caschetta, Eufora

National Trainer, Joanne Rempel,

Eufora Color Manager and BJ Noman,

Eufora National Trainer

Makeup: Nina Reminder

Wardrobe: Danielle Rauto

Photo: Evan Duning


Best of

USA

With dressed out curls, hair

can be enhanced in playful

or more dramatic ways.

A subtlely diffused cut offsets

dusky tones.

Hair: Robert J. Bushy @SENSE-A

Robert Bushy Salon

Photo: Babak

Make-up: Maria Li

Styling: Babak

Products: L’Oréal Professionnel

40 vision


MODA

INT’L

Hair: Cotril

BEYOND THE

FRINGE


Hair: Fudge Professional


BEYOND THE

FRINGE

ALL HAIL THE FRINGE! Long live the fringe! The queen of this season has actually never

stepped down from her throne. The fringe continues to hold the power to astonish and charm.

Short-short is the must trend for this spring (even for him!), but so short that it cannot

possibily go unnoticed. With irregular edges, full and round, long over the eyes, snipped or

curtain-style, they must attract attention. And if not the cut, the color will add oomph: from

the most natural to the most audacious, and everything in between.

VIVA LA FRANGIA, lunga vita alla frangia! Regina di questa stagione, in realtà non

abbandona il trono da tempo ormai. Eppure riesce sempre a stupire e ad affascinare.

Corta corta è il trend must per questa primavera (persino per lui), ma l’importante è che si noti.

Dai bordi irregolari, piena e rotonda, lunga sugli occhi, sfilata o a tendina, deve attirare

attenzione in ogni caso. E se non è il taglio, a donare carattere sarà il colore: dal più naturale

al più audace, passando per i pastelli.

LANG LEBE DER PONY, ein Hoch auf den Pony! Er steht im Mittelpunkt dieser Saison, doch

eigentlich schon seit geraumer Zeit. Schafft er es doch immer wieder zu begeistern und zu

faszinieren. Der absolute Trend für diesen Frühling ist die kurze Variante (auch für ihn), das

Wichtigste ist aber, dass er auffällt. Mit unregelmäßigen Konturen, voll und rund, lang über die

Augen, verrutscht oder ins Gesicht hängend, er muss in jedem Fall Aufmerksamkeit erregen.

Und wenn nicht der Schnitt, dann gibt die Farbe den nötigen Charakter: von natürlich bis

gewagt, die Pastelltöne rauf und runter.

VIVE LA FRANGE ! Longue vie à la frange ! Reine de la saison, même si, en réalité, elle domine

depuis longtemps désormais. Et pourtant, elle parvient toujours à nous étonner, à nous fasciner.

Ultra courte, c’est le must have de ce printemps (même pour lui !) mais, l’important, c’est qu’on

la remarque. Aux bords irréguliers, abondante, arrondie, tombant sur les yeux, effilée ou rideau,

elle doit attirer l’attention. Et si ce n’est pas la coupe, ce sera la couleur qui lui donnera du

caractère : de la plus naturelle à la plus audacieuse, en passant par les tons pastel.

¡VIVA EL FLEQUILLO, larga vida al flequillo! Rey de esta temporada, en realidad no

abandona el trono desde hace tiempo. Y, sin embargo consigue siempre sorprender y fascinar.

Corto corto es la tendencia must para esta primavera (incluso para él), pero lo importante es

que se note. Con bordes irregulares, lleno y redondo, largo sobre los ojos, desfilado o a cortina,

en cualquier caso tiene que llamar la atención. Y si no es el corte, dará carácter el color: del más

natural al más audaz, pasando por los tonos pastel.


Artistic Direction: Angelo Seminara

Photo: Andrew O’Toole

Make-up: Daniel Kolaric

Products: Davines


Hair: Revlon Professional


BEYOND THE

FRINGE

Hair: Robert Masciave

Photo: Robert Aguilar

Make-up: Sascha Rai


Hair: Jamie Hill

Photo: Richard Miles

Make-up: Penelope Gwen

Styling: Jamie Hill Salon


BEYOND THE

FRINGE

Hair: Detlef Gehlhaar

Photo: John Rawson

Make-up: Susan Voss Redfern

Styling: Tim Hartley


Hair: Angelo Seminara

Photo: Andrew O’Toole

Make-up: Laura Dominique

Styling: Lotta Aspenberg

DARK

INSIDE


Hair: Alan Simpson &

Karen Storr-Simpson

@ Contemporary Hairdressing

Photo: John Rawson

Make-up: Maddie Austin

Styling: Jarred Green


Hair: Anna Pacitto @ Salon Pure/Photo: Ara Sassoonian Hair: Rainbow Room International Artistic Team/Photo: John Rawson Hair & Colour: Viktoriia Vradii/Photo: Tatiana Kizeeva

Artistic Direction & Concept:

Luigi Martini for Sens.ùs

Photo: Mauro Mancioppi

Make-up: Raffaella Tabanelli

Fashion Stylist: Luca Termine

SHORT-SHORT, THICKLY SEPARATED

FOR A TOOTHY GRAPHIC EFFECT.

CONTRASTING OR TECHNICOLOR HUES


BEYOND THE

FRINGE

Hair & Colour:

Rodney Wayne Artistic Team

Photo: Steven Chee

Make-up & Styling: Amy Fiebig


Hair: Elise Antoine

Photo: Weronika Kosinska

Make-up: Izabela Szelagowska

Styling: Waleria Tokarzewska

SOFT

WAVES


Hair: Darren Ambrose

Colour: Clayde Baumann

Photo: Chris Bulezuik

Make-up: Katie Moore & Georgina Scholtz

Styling: Jackie Ambrose


BEYOND THE

FRINGE

Hair: Creative Team

Intercoiffure France

Photo: Pascal Latil

Make-up: Mariana Miteva

Styling: Véronique Suchet


ROUGH

Hair:

‘N’ READY

André Delahaigue

for Maniatis Paris

Colour: Pamela Frangopoulos

Photo: Laurent Darmon

Make-up: Aline Schmitt

Styling: Claire Sybille


BEYOND THE

FRINGE

Hair: Aline Legoupil

Photo: Weronika Kosinska

Make-up: Izabela Szelagowska

Styling: Waleria Tokarzewska


Hair: Leonardo Rizzo for Alter Ego Italy/Colour: Sharon Cox &

Mario Farinelli for Alter Ego Italy/Photo: Andrew O’Toole

Hair: Elise Antoine/Photo: Weronika Kosinska

Hair: Gen Itoh for TIGI Bed Head/Colour: Warren Boodaghian

for TIGI copyright©olour/Photo: Alex Barron-Hough

Hair: Christophe Gaillet

Photo: Weronika Kosinska


Artistic Direction: Luigi Martini for Sens.ùs/Photo: Mauro Mancioppi

Hair: Cicciput Unse Tratem/Photo: Lorem Ipsum Dolor

Make-up:Adusmater Duretraio/Styling:Bauhaus Riputer

Hair: Cotril

OPEN TO INTERPRETATION, THE

CURTAIN FRINGE IS UPDATED. OR OPTS

FOR JUST ONE BIG-VOLUME BODY


BEYOND THE

FRINGE

Hair: Goldwell Color Zoom ‘19

Creative Team

Photo: Ralph Mecke

Make-up: Loni Baur

Styling: Ingo Nahrwold


Art Direction: Bruno Marc

Hair: Altin Ismaili

Photo: Richard Miles Photography

Make-up: Katie Moore

Styling: Ellen Spiller


BEYOND THE

FRINGE

Hair: Silas &

Dorothy Tsang - Blushes

Photo: John Rawson

Make-up: Lan Grealis


Hair: Metropolis Hairdressing Art Team

Colour: Ceri Cushen & Katy Brereton

Photo: Robert Masciave

Make-up: Sascha Rai


Art Direction: Bruno Marc

Hair: Marc Antoni Artistic Team

Photo: Richard Miles Photography

Make-up: Katie Moore

Styling: Ellen Spiller


BEYOND THE

FRINGE

Hair: Alan Simpson and

Karen Storr-Simpson

@ Contemporary Hairdressing

Make-up: Maddie Austin

Photo: John Rawson

Styling: Jarred Green

MULLET

VIBES


Hair: Gandini Team Hair Stylist

Photo: Paulo Renftle

Make-up: Monica Ricciardi

Styling: Giuseppe Dicecca

Products: Vitality’s


Hair: JPMS Artistic Team

Photo: Ben Cope

Make-up: Fiona Stiles

Styling: Martina Nilsson

Products: Paul Mitchell

BEYOND THE

FRINGE


Hair: ZV Friseurhandwerk

Hair: Essential Looks by Schwarzkopf Professional

Hair: Leonardo Rizzo

for Alter Ego Italy

Colour: Sharon Cox &

Mario Farinelli for Alter Ego Italy

Photo: Andrew O’Toole

Hair: Christophe Gaillet

Photo: Weronika Kosinska


Artistic Direction & Concept: Luigi Martini for Sens.ùs/Photo: Mauro Mancioppi

Make-up: Raffaella Tabanelli/Fashion Stylist: Luca Termine

FRINGES ARE BLOOMING LIKE SPRING

FLOWERS, IN NATURAL OR PASTEL HUES

COMBINED WITH TOUSLED STYLING

Hair: Aline Legoupil/Photo: Weronika Kosinska

Hair: Revlon Professional


BEYOND THE

FRINGE

Hair: Scott Frazer Halsey

@ Clipso Watford

Photo: Jamie Blanshard

Make-up: Ellen K Bridger

Styling: Rubina Marchiori


Hair: Gina Conway

Photo: Desmond Murray

Make-up: Jo Sugar

Styling: Lamis Khamis


Hair: James Calabria

@ Franco’s of Canberra

Photo: Sven Kovac

Make-up: Nicole Abelahm

Styling: Emma Lightbown


Hair: Gandini Team Hair Stylist

Photo: Paulo Renftle

Make-up: Monica Ricciardi

Styling: Giuseppe Dicecca

Products: Vitality’s

BEYOND THE

FRINGE


Hair: Goldwell Color Zoom ‘19

Creative Team

Photo: Ralph Mecke

Make-up: Loni Baur

Styling: Ingo Nahrwold


Hair & Colour: Vanessa Giani, Jean-Jaques Ayache,

Martyn Foss-Calder/Photo: Lauret Darmon Hair: Rainbow Room International Artistic Team/Photo: John Rawson

Hair: OMC Prestige Club Creative Team/Photo: Ignat Shumilin

Hair: Rainbow Room International Artistic Team

Photo: John Rawson/Make-up: Maddie Austin/Styling: Claire Frith

PERFECTLY ROUNDED. TOO PREDICTABLE?

NOT IF THERE IS A HEFTY HUE OR FEISTY

CONTRASTS TO KEEP THINGS INTERESTING.


BEYOND THE

FRINGE

Hair: ZV Friseurhandwerk


Hair & Colour:

Rodney Wayne Artistic Team

Photo: Steven Chee

Make-up & Styling: Amy Fiebig

VINTAGE

ECHOES


Hair: Artistic Team Vog Coiffure

Geoffrey Tentiller, Alexandra Dieu,

Florent Debruxelles

Photo: Weronika Kosinska

Make-up: Izabela Szelagowska

Styling: Waleria Tokarzewska

Products: L’Oréal Professionnel,

Kérastase


Hair: JPMS Artistic Team

Photo: Ben Cope

Make-up: Fiona Stiles

Styling: Martina Nilsson

Products: Paul Mitchell

BEYOND THE

FRINGE


Congratulations to the

2019

NAHA WINNERS

The North American Hairstyling Awards (NAHA) celebrated its 30th anniversary in Long Beach, California,

recognizing the vision, skill and passion of the USA & Canada beauty professionals and artists who entered this

prestigious photographic competition. The esteemed event was held Saturday, January 26th at the Long Beach

Convention Center during ISSE, a first in the award show’s 30-year history. NAHA celebrates the industry’s

leading talent and features 16 categories of excellence across hair, make-up, and nail artistry, including the

coveted Hairstylist of the Year Award! Here’s our tribute to the best of the best in North America – for a

complete overview of 2019 NAHA, please visit www.esteticamagazine.com

I North American Hairstyling Awards (NAHA) hanno celebrato il 30° anniversario a Long Beach, in California,

premiando vision, abilità e passione dei professionisti e artisti della bellezza americani e canadesi che hanno

partecipato a questo prestigioso concorso fotografico. L’evento si è tenuto sabato 26 gennaio presso il Long

Beach Convention Center durante ISSE, per la prima volta nei 30 anni di storia del premio. NAHA celebra i

talenti leader del settore e presenta 16 categorie di eccellenza capelli, trucco e nail, incluso l’ambito premio

Hairstylist of the Year! Ecco il nostro contributo al meglio del meglio del Nord America - per una panoramica

completa dei NAHA 2019: www.esteticamagazine.com

Die North American Hairstyling Awards (NAHA) feierten ihr 30-jähriges Bestehen in Long Beach, Kalifornien und

würdigten damit die Vision, das Können und die Leidenschaft der amerikanischen und kanadischen Fachleute

und Schönheitskünstler, die an diesem prestigeträchtigen Fotowettbewerb teilnahmen. Die angesehene

Veranstaltung fand am Samstag, den 26. Januar, im Long Beach Convention Center während der ISSE statt,

einer Premiere in der 30-jährigen Geschichte der Award-Show. NAHA würdigt die besten Talente der Branche

und umfasst 16 Kategorien für Spitzenleistungen in den Bereichen Haare, Make-up und Nagelkunst, darunter

den begehrten Hairstylist of the Year Award! Hier ist unsere Hommage an die Besten der Besten in Nordamerika

– für einen vollständigen Überblick über die NAHA 2019, besuchen Sie bitte www.esteticamagazine.com.

Les North American Hairstyling Awards (les NAHA) ont célébré leur 30e anniversaire à Long Beach, en

Californie, en récompensant la vision, l’expertise et la passion des professionnels et des artistes de la beauté

américains et canadiens qui ont participé à ce prestigieux concours de photo. L’évènement s’est tenu le

samedi 26 janvier auprès du Long Beach Convention Center au cours des ISSE, grande première en 30 ans

d’histoire du prix. Les NAHA rendent hommage aux grands talents du secteur et présentent 16 catégories

d’excellence de la coiffure, du maquillage et des ongles, y compris le prix très convoité du Meilleur coiffeur de

l’année ! Voici notre contribution au meilleur de l’Amérique du Nord. Pour un panorama complet des NAHA

2019, rendez-vous sur www.esteticamagazine.com.

Los North American Hairstyling Awards (NAHA) celebraron su 30º aniversario en Long Beach, California,

reconociendo la visión, el talento y la pasión de los profesionales de la belleza de USA y Canadá que se

presentaron a esta prestigiosa competición fotográfica. El magno evento tuvo lugar el sábado 26 de enero en

el Long Beach Convention Center durante la feria ISSE, por primera vez en los 30 años de historia de los

premios. NAHA premia al talento más destacado de la industria a través de 16 categorias incluyendo cabello,

maquillaje y uñas, destacando el distinguido premio Hairstylist of the Year! Este es nuestro tributo a los mejores de

la peluquería norteamericana – para una visión completa de los NAHA 2019, visite www.esteticamagazine.com


HAIRSTYLIST OF THE YEAR

JULIE VRIESINGA @ Salon Entrenous

Photo: Paula Tizzard/Styling: Julie Vriesinga/Make-up: Florenica Taylor


AVANT GARDE

MICHELLE O’CONNOR @ Salon by In Style JCP

Photo: Roberto Ligresti/Styling: Nikko Kefalas/Make-up: Joanne Gair


MEN’S HAIRSTYLIST OF THE YEAR

PETE GOUPIL

Photo: Jordan Holloway/Styling: Alicia Leclerc /Make-up: Marika D’Auteuil


HAIRCUTTING

LORI ZABEL @ Dop Dop Salon

Photo: Babak/Styling: Pascal et Jeremie/Make-up: Marie-Laure Larrieu & Gwendoline Carcal


HAIRCOLOR

CHRYSTOFER BENSON

Photo: John Rawson/Styling: Hannah Leigh/Make-up: Danielle Donahue


STYLING & FINISHING

SARAJANE MAPLES @ Studio Sage

Photo: Daryna Barykina/Make-up: Jill Rae Bogers


NEWCOMER STYLIST OF THE YEAR

JESSE ERVIN @ Civello Salon

Photo: Natasha Gerschon/Make-up: Hassan Haque


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&

June 1-3, 2019

Education Days

June 1-3

Exhibit Floor Open

June 2-3

photo: Sunlights ®

Balayage

photo: Babe Lash

photo: Tammy Taylor

Hair by 2018 NAHA

Finalist Danielle Keasling

the education

you need

to succeedTM

A tradeshow for Beauty Industry Professionals & Students Only

Register by April 20 to

Save $15 Off the Day of Show Price

Orlando/Orange County Convention Center Orlando, Florida

For show passes or information on all Premiere events

premiereshows.com 800-335-7469

#PremiereOrlando


Cover Story

Our Spring Issue cover features Sexy Hair’s new campaign,

‘Created in California’ – the brand was created in L.A. in

1998, inspired by the beauty of the people who live there.

Hair: Sexy Hair Artistic Team

Photo: Robert Lynden

Make-up: Teal Druda

Wardobe: Larissa Ricci

90 photoshoot


From Hollywood to Santa Monica, Beverly Hills or Rodeo Drive, Los Angeles, California is a place of

creativity, beauty, and self-expression. The City of Angels is a place where you can dream big and

make your mark. People come from all over the world to experience what California has to offer…

the sun, the surf, the nightlife, the culture, and the star power.

Sexy Hair was created in Los Angeles, California in 1998. The founder of Sexy Hair, Michael

O’Rourke, was inspired by the beauty of the people who lived here. This came in many forms,

whether it was effortless beachy cool, individual street style, confident sexiness, or ravishing red

carpet looks. The 'Created in California' collection by Sexy Hair was inspired by the iconic places and

styles of L.A. It was shot to showcase instagrammable moments and venues.

So to the cool kids living the life on the beach in Santa Monica. To the daring souls who own their

individuality in West Hollywood. To the confident ones who ooze allure like superpowers striding

around in Beverly Hills. To the beautiful talents who strut their stuff on the red carpet and let their

star power shine in Hollywood. Come and get inspired by Sexy Hair's 2019 collection!


Digital

stories

The Estetica global digital network was born

more than twenty years ago to tell your stories.

To all the professionals who want to emerge:

believe in digital, we've got your backs.

Matteo Franceschini Beghini

Digital Executive Manager / EsteticaNetwork

Raise your hand if you still have doubts about using the Internet to talk about your work with passion.

Those with your hands raised, if there is anyone, I’m going to tell you a secret: there are very few of you.

It’s true. Today it seems almost impossible to think that just a little over a decade ago there was none of

any of this: Facebook had just be invented by a young Californian, Instagram at the time was going to be

called “Burbn” and used to make reservations rather than photos. Twitter existed, but with no trending

topics. The top of the line mobile phone was the iPhone 3, which did not take selfies (because at the time

they were still called “automatic shutter”), Netflix rented DVDs and Alexa was pure science fiction.

All in all, the world has changed in just ten years and it was absolutely unthinkable that together with

this revolution there would not also be a revolution in communications. Today perhaps it would almost

be unthinkable not to have a profile on social networks, except for those who deliberately intend to

avoid the new digital social forums. Interaction between humans today occurs through these tools in

exactly the same way is passed for millennia only through speech, then through writing, then paper, and

print, the radio, the telephone, the TV... And today the web and social.

This is a technological evolution that - like many others - has created a new model in human relations.

And where there is a new way of communicating, there is also a new language for telling stories. Perhaps

one’s own or those belonging to your audience, those that describe one’s own passion, profession,

creativity.

Our magazine latched onto this trend very early: just think that the web as we know it today (www.) was

made public in 1993 and the domain of our first website (estetica.it) was registered in 1996.

Today the Estetica Magazine digital network is the widest and most diversified in the world in its own

sector: no other publisher has available a diffusion of vertical content that covers 20 specialised national

portals (each in the local language, from the United States and Brazil to China and Indonesia, via the main

European nations), just as many official pages of the magazine on Facebook with hundreds of thousands

of professionals who follow our publications from every corner of the globe, an official Instagram

account followed now by more than 200 thousand hair-lovers, to whom we offer up to 14 original

contents daily and who reward us with an engagement rate that is unmatched on the specialised hair

industry panorama. Speaking to such a vast public of hairdressing professionals - stylists obviously, but

also distributors, manufacturers, trainers - is a huge responsibility.

If today there is a rampant buzz of “Influencer marketing”, let us say that we have discovered a new

92 network


definition for a job that we have been carrying out for

decades, first on the precious paper of the magazine and now

for the past twenty years in the real time of the digital world.

A job that has a dual purpose: that of keeping our

professional readers up to date on everything that happens in the global world of hairdressing and that

of guaranteeing that each of them has a secure and reliable context when outside people are battling

over “fake news” to collect a few followers or a few clicks more.

So this is a promise that goes beyond the commitment that we renew daily: whoever works in the digital

world like we do has to crunch numbers every day, sometimes more than once a day.

Discovering that 2019 began with an explosion of results on the profile, reading the numbers in the

editorial at the opening of this issue and the dedicated box - is for us a great satisfaction, but above all it

is the confirmation of the promise we make to our readers: follow us as you have always done and we

will tell you fantastic stories on the world of hairdressing that we love experiencing together with you.

Invest like we do in telling your stories on Instagram, on Facebook, on the web; write to us, tag us,

engage us in your everyday digital and we will always be where we promised to be: at your side, near

those who create beauty, beside hairdressers all over the world.

201 thousand followers 2,412,218 likes

in 2018 for 3,300 posts published

1,760,174 views of InstaStories published

The Estetica Facebook page with the most

followers is the Italian one, with +232k followers.

The best content of 2018 reached nearly 870

thousand people and developed more than

25 thousand interactions among users.

The main portal of the Estetica Network (estetica.it)

opened 2019 with an encouraging +50% of visits.

The objective for 2019 to extend this success to

all the group's portals worldwide.


Not just

a pretty face...

More and more women are making headway in the

hairdressing industry in a variety of roles, from salon

owners to educators and entrepreneurs and even top

managers of multinational colossals. Here are a few...

Marie Scarano

In spite of the fact that women have made great strides in the workplace and in society in

general, inequality persists. The US Census Bureau reports that women earn 80 percent of

what men are paid. Yet, the US Department of Labour estimates that women own close to 10

million businesses, accounting for $1.4 trillion in receipts. There is still a long way to go, but

Estetica wanted to give kudos to just a handful of those women who have blazed their own

trails to success in various aspects of the hairdressing industry.

Let's start with the foundation of this business - those behind the chair, making a difference

in their client's lives on a daily basis. In 2015 Kiara Mooney realized she was dissatisfied with

where she was working, so she took the leap and opened a medium size studio located in Sola

Salons with, as she puts it, "...250 square feet, a bucket of lightener and a small number of

Goldwell colors". Today with her fourth and final expansion within Sola, she can say that she

has finally hit her ultimate goal: 1430 square feet of bliss located in the heart of Reading, MA.

"Knowing your numbers & planning for your future is essential for your staff and yourself.

Our salon does over 67% of our sales in color and 87% is finished with a haircut. We’ve

consistently doubled in revenue over the past two years and each stylist has seen an average

growth of 42.6% in gross sales," she explains.

She also confirms the common thread that we've found ties all these women's stories

together: empowering each other. For example, Kiara had always believed that hiring from

within and training your staff from the very moment they are in hair school creates

consistent talent throughout the salon, similar core beliefs and a trusting environment. "One

of the most eye-opening lessons I’ve learned is that you do not need to have the answer or

solution for everything! You have a supportive staff around you that cares about their future

& the future of the salon as a whole! Value them, their suggestions, keep the floor open for

discussion."

This is apparently a strategy that works for both the individual salon owner and those at the

helm of multinational companies. Indeed, Sylvie Moreau, President of Professional Beauty at

Coty, expresses the same sentiment: "Very early on in my career, I recognized the power of

developing people as THE way to achieve business goals and sustainable results. I have

always sought to surround myself with an outstanding and diverse group of people, and

coach my team so they 'thrive' - I believe you rise by lifting others!"

Lucie Doughty, in an interview with JCPenney’s Expert Edge, reflects on her road to success,

94 business


Kiara

Mooney

Owner of Kiara

Mooney Salon &

Spa in Reading,

Massachusetts: "Taking

the leap and opening

my business was one of

the best decisions I ever

made for my career."

Sylvie Moreau

President of Professional

Beauty at Coty, Inc. and

member of the Executive

Committee: "If you want to

be in the driver’s seat of your

life, your career path and key

decisions really start with you."

Denise Shedrick

Vice President of Sales and New

Product Development at Stars

Creations (MOP, ABBA and Color

Design brands): "You have to know

what you want and go get it for

yourself."


Lucie Doughty

Lucie Doughty, Global

Editorial & Digital Director

at John Paul Mitchell

Systems®, celebrity stylist,

and 3-time NAHA winner:

"This is such an amazing

industry, you can have

anything you desire!"

Beth Bewley

International: "... we must embrace each

day as a new opportunity for progress."

saying "You have to dream big and have a work ethic behind it to propel yourself to the

next level." She credits another woman - her mom! - for her drive and work ethic. "My

mom drilled into me at an early age, '..stand up, sweep, clean, keep everything in order...'

and I can apply this pattern to everything I do! It keeps me moving forward."

Another pure powerhouse of beauty and inspiration is Beth Bewley, Co-founder and

CEO of Eufora, who summed up her business and life philosophy in her address at the

Eufora Global Connection: "Stand up, speak out, be a changemaker." Beth has always

done just that at the helm of a company that accepts no compromises on quality products

and promotes the value of education. And she manifested her mettle to the world when

her Eufora co-founder and husband Don passed away unexpectedly on the eve of

Eufora's International Vision Quest. Without missing a beat, Beth knew the summit had

to go on, becoming a testimonial and celebration of Don's life and the Eufora family she

believes in so strongly. Indeed, in recent news, Eufora International has launched an

e-commerce profit sharing program to fight unauthorized internet sales and give

unprecedented rewards to partner salons. Says Beth, “We believe it’s our responsibility to

continue to vigorously fight against grey market online sales and to work to ensure that

retail profits remain in our loyal salons."As she said in her speech, “Be the change you

wish to see in the world”, and she certainly is.

96 business Co Founder and CEO at Eufora


Other women, like Denise Shedrick, now VP of Sales and Product Development at Stars

Creations, send messages of self-reliance. She remembers starting out when the industry

was very much a "boys' club" and being intimidated by a male executive who questioned

her results. "That was a pivotal moment in my career," she shares, "I was determined to

show him how good I was and I won that war." "Kick your own ass!" she says bluntly,

"No one else is going to train you, teach you, motivate you or give you the tools and

resources to do it. Only you can."

This is very much like the lesson about making lemonade from the lemons that life might

hand us. Jennie Wolff, VP Marketing and Education of Sola Salon Studios fondly

remembers advice her first-ever boss gave her: "Find the lessons in every difficult

situation. It’s important to find gratitude for the people who challenge you the most

because those are the people who make you stronger. They are your teachers."

Kim Bennett, Cultural Ambassador, salon owner and Senior National Educator for Paul

Mitchell also believes in being driven by adversity. "A quote that has guided me through

every big decision is 'You have to get uncomfortable to grow' ... If it is a risk, a leap of faith

or simply making a choice, believe in yourself and do it!"

"It’s OK to take a step backwards or sideways in order to make a giant leap forward,"

Wolff reminds us. "Find a mentor and be a mentor, no one in business is beneath you.

You can learn lessons for everyone around you; everyone who comes into your life and

career is your teacher. 'A flower does not compete with the flower next to it'; it just

blooms. Women can empower other women without feeling threatened."

Kim Bennett

Kim Bennett, Cultural

Ambassador, salon owner and

Senior National Educator for

Paul Mitchell: "... my clients...

are my biggest advocates and

cheer me on constantly. They

truly feel a part of my salon and

the culture I created!"

Jennie Wolff

VP Marketing and

Education of Sola

Salon Studios: "I

have never waited

for opportunities to

be presented to me, I

have created them. "


premiereshow group

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you need

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&

June 1-3, 2019

Orlando, Florida

September 15-16, 2019

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For information or show passes for any Premiere event

visit premiereshows.com or call 800-335-7469

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“I am excited to be part of their team and

look forward to an extraordinary journey

with Revlon Professional,” said Mark.

From scenic Oahu to the relaxing shores of

Northern California, Style Trip travels

around to capture masterful stylists in

action; showcases how hairdressers draw

inspiration from their community; and how

these surroundings fuel their creativity.

▲ ▲

NEWS

New Revlon Pro

Ambassador

Mark Leeson, known worldwide

for his creative and color

excellence, has been appointed

Global Artistic Ambassador

for Revlon Professional.

Mark Leeson is one of the

most prolific hairdressers in

the world and the winner of

a host of awards worldwide.

Online Training

Stylists are invited to immerse

themselves in Pravana’s free,

on-demand education Created

by Stylists for Stylists. The

online education program offers

24/7 access to color courses

including Vivids, blonding and

color theory, interactive games

and state-of-the-art techniques,

plus free, personalized

certificates mailed to the stylist

upon completion of all courses!

Tripping in Style

Style Trip is a new webisode

series that takes you inside real

salons and communities across

the country to explore the craft

of hairdressing with John Paul

Mitchell Systems Artistic Team

Members.

New Partnership

L’Oréal Professionnel USA

just announced the brand’s

partnership with modern

industry icon Nick Arrojo

and his Arrojo Salons and

Academies. It is expected that

this union will bring strong

foundational and trend setting

techniques and business

education to the forefront.

To enroll and begin the Pravana Color

Certification Program beginning Feb. 11,

please visit www.pravana.com/pro. Stylists will

need to have a Pravana Pro log in to access!

The Arrojo Salons and Academies will exclusively

carry L’Oréal Professionnel hair color and

collaborate on industry events, education, and

social media content throughout the year.

news

99


7 T H A N N U A L

DURING AMERICA’S BEAUTY SHOW

CHICAGO

You have the

power to

create change!

Your ticket to the Beauty Changes Lives Experience

helps us provide scholarships, mentorship and inspiration to

emerging professionals in the beauty and wellness industry.

PURCHASE TICKETS AT:

BEAUTYCHANGESLIVES.ORG/BCL-EXPERIENCE


PRODUCTS

CHI

Developed for women with natural curls and texture, CHI’s new Aloe Vera

with Agave Nectar Haircare Line is a 7-piece collection providing solutions

to enhance definition, moisturize hair, and maintain frizz for smoother

styling. Its special blend of Aloe Vera and Agave Nectar paired with a Super

Hydration blend and a low pH will moisturize, protect and care for curls.

Neuro

Unique reworkable memory is heat activated,

allowing you to shape and reshape your style using

thermal tools. Exclusive HeatCTRL® technology

reduces the rate of heat transfer from roots to ends

when using thermal styling tools. It also extends

the life of your style!

Wahl

The Mentor Clipper, in

memory of Wahl employee

Isadore Adams, is

designed for the barber or

cosmetologist who is serious

about their craft. Excellent

for achieving a seamless

fade using just one tool,

and especially great for

debulking course, thick hair.

Uberliss

Regenerate broken bonds via patent pending

nano-emulsion technology. Protect your

client's hair during all chemical and lightening

services. All while retaining 98% of hair's

tensile strength during color processing and

lightening. This sulfate-free cleanser is perfect

for a light rinse before the Uberliss Keratin

Treatment or as a general use shampoo.

Trueplex

Presenting a Professional

Smoothing Treatment that is

vegan, cruelty-free, and uses

eco-friendly ingredients, like

tropical oils, butters and

extracts to dramatically reduce

frizz, reduce curl and volume,

boost shine and manageability,

and moisturize from the inside

out for a period of 3-5 months.

American Crew

New Fiber Grooming Foam

is an expansion of the brand's

Fiber Line, a popular line

for the brand due to its

unique Fiber technology that

provides texture and control

to the hair, especially for

trending longer lengths.

products

101


When talented colorists are

inspired by the perfect

backdrop, gorgeous couture,

captivating models, and

products by Goldwell,

the result are something

absolutely magical.

Beyond

glamour

Today women are seeking

their own individualized

style. Something

outstanding yet wearable

and versatile. Something

that can take them from

the boardroom to the

ballroom effortlessly.

Now, with this @Pure Pigments

collection, Goldwell proposes

the ideal solution for customizable

and truly unique hair color.

What sets @Pure Pigments apart

is that it provides a spectrum of

colors with unlimited amounts of

tones and layers. Pure Yellow, Pure

Orange, Pure Red, and Pure Violet

create a vivid effect while Pearl

Blue and Matte Green soften

and counteract unwanted tones.

When combined with Goldwell’s

color brands Topchic, Colorance

and Nectaya - @Pure Pigments

creates never seen before results.

102 collection


@Pure Pigments,

for a customizable

and totally unique

spectrum of color

Color has never before been so

customizable thanks to three new

services using @Pure Pigments

Elumenated Hair Color. Color

Morphing creates iridescent,

holographic effects.

Color Boosting adds tone-on-tone

color for spectacular intensity.

And Color Washing illuminates

lighter tones by adding @Pure

Pigments drop by drop to toners,

blonde shades, and high-lift

control shades to create subtle cool

tones and dimensional pastels.

Just add in an elegant backdrop, a

couture frock, and fabulous

minimalist styling with Goldwell

styling products, and you can

achieve gala-worthy glamour any

time. Simply imagine color... now

multiply it!

HAIR: Rebecca Hiele/Nick Pagano/Steven Picciano/

Robert Brown/Tiffany Blair/Odette DaSilva

MAKE-UP: Cheryl Esposito/David Maderich/Doria

Riker/Megan Yarde

STYLING: Fashion Stylist: Rod Novoa at Creative

Space Artists - Paper Couture Dresses by Special

Order: Sabine Feuilloley


As the beauty industry is

evolving from being

focused on service to

being experienceoriented,

consumers are

increasingly

demanding in their

search for a more personalized,

digital journey, where service,

bespoke moments and the feeling of

empowerment become the

standard. The keyword nowadays is

"experience". Against this changing

consumer landscape is also the

reality of a 25% decline in clients'

visits per year since 2010; now salon

pros must hone their marketing

skills to create an enticing

experience from the moment the

The future

Introducing Salon

Emotion from L’Oréal

Professional Products

Division, a unique,

transformational

program designed

to elevate the salon

experience.

client first connects with the salon.

This is why L'Oréal Professional

Products Division now offers Salon

Emotion – a pioneering program to

support the development,

business growth and future

success of the salon industry.

“Creating a new mindset of

consumer-centric service with

enhancements, re-design, and

state-of-the-art digital will improve

the client visit and increase loyalty,"

says Antonio Martinez-Rumbo,

President of L’Oréal Professional

Products Division USA.

Salon Emotion is unique and

transformative, and based on three

key drivers: training and raising

awareness of services, personalized

is now

Jaison Henry of House of

J Henry in Portlandnd, ME –

a staunch advocate of Salon

Emotion, was impressed by the

extraordinary results obtained

in his salon in a very short time.

104 business


advice, and guidance to modernize

salons to re-enchant the clients'

emotional journey through their

salon experience.

At the core of Salon Emotion are

seven key steps of the client

journey; each step is designed to

make an emotional connection:

Window "Attract Me"; Reception

"Welcome Me"; Consultation "Wow

Me"; Treatment Lounge "Relax Me";

Service "Reveal Me"; Retail

"Empower Me" and Checkout "Care

For Me". The program provides the

mindset and training to elevate

each step with core protocols, client

connection, and digital and

furnishing elements to amplify the

outcome. Results worldwide show it

works. Salons fully embracing Salon

Emotion have seen service and retail

gains +20% along with significantly

higher rebooks, referrals and most

importantly client loyalty.

HOW IT WORKS

To get an insider's view of the

practical implications of Salon

Emotion, Estetica talked to Jaison

Henry of The House of J Henry,

Maine's premier hair salon, located

in Portland's historic Old Port.

Jaison found out about the Salon

Emotion concept in 2018, and

decided to join this "movement".

"I think it's hard for beauty pros

to put themselves in a customer's

shoes. We don't experience salons

the same way as a typical customer

does. Salon Emotion allows you to

“Service sales are up, frequency

of visits are up, retail sales and

team member tips are up...”

"Our overall sales are

up 30% Y.O.Y., our retail

sales are up 27% Y.O.Y.

and we maintain a 22%

Retail to Service ratio.

We attribute much of

this to what we have

learned from Salon

Emotion, the visual

tools provided by Salon

Emotion and goal

setting," says Jaison

Henry.

look at the customer experience

differently, from their perspective,"

explained Jaison.

The House of J Henry team were

eager to accept the challenges

presented by this new concept

and the program has resulted in

the team offering a more holistic

beauty experience for their

customers. "It isn't just about the

haircut and haircolor, it's about

the totality of the customer visit...

I believe our guests have noticed

a difference on how we present

ourselves since the implementation

of Salon Emotion. Our rebook

percentage is at 74.5% and in

January alone of this year we

received 81 more referrals than

we did January of last year. Our

services sales are up, frequency of

visits are up, retail sales are up, and

team member tips are up. Every

team member is taking home more

money in service commissions,

retail commissions, and tips," he

declares. Sometimes it's the little

things, often overlooked, that can

make a big difference. For example,

Jaison claims he was surprised by

the impact made by paying more

attention to the salon's window

dressing. "We added monitors that

display new products, services and

show the inside of our company.

Our walk in traffic is up and our

customers are asking about the

new products being displayed. I

would never have paid that much

attention to our front window

before Salon Emotion," he admits.

As Jaison sums up, "with Salon

Emotion, we can evolve and keep

pace with our customers' everchanging

needs."

Join the future and elevate the client

journey in your salon. For more info

e-mail gail.cohen@loreal.com or

follow on Instagram #salonemotion


CURL

DEFINER

D3 BRUSH

Unique sculpted pins deliver the

ultimate in controlled styling

and natural curl definition.

British Design, Global Style.

denmanbrushus.com


Modern

Lives

Denman: celebrating

80 years as an iconic

brand and moving

forward to inspire

contemporary fashion.

To commemorate eight

decades of Denman

Brushes, Denman’s Global

Creative Director Paul

Stafford wanted to create

a collection that reflected

Denman’s global presence.

“I travel a lot,” Paul explains, “and

wherever I go I see Denman brushes

used to create different styles and

looks, so I wanted the collection to

reflect this diversity.” He adds, “It

was also important not to look back;

I wanted this collection to show what

Denman tools create today, and to

inspire the next fashion in hair.”

Models were brought in from all

over. Working with the natural

hair, on each model, Paul used a

variety of Denman tools to create

looks that are fashionable, express

individuality but also reflect a

unique culture and heritage.

With such diversity in hair and

ethnicity, styling and photography

were crucial to create a unified

collection. Paul again, “We did this

by putting the girls in strong colours

and using contrasting pastel

backdrops. I also included features

and nuances in the hair that runs

through the collection. These three

elements really cement the images

together.”

For more information about

Denman products and the

Denman Global Collective visit

https://www.denmanbrush.com/

Modern Lives

collection was

launched at Salon

International and has

been praised for both

its creativity and

cultural diversity.

anniversary

107


THE WORLD’S

MOST

RENOWNED

AWARDS

IN THE

HAIRDRESSING

INDUSTRY

Association Internationale Presse

Professionnelle Coiffure

5, Rue Boudreau

75009 PARIS (France)

www.aipp.net

www.aippcoiffure.com


Welcome to the 2019

America’s Beauty

Show! The show

that gives back with

year-round education,

scholarships, and

so much more!

Giving

back

B

rought to you by members

of Cosmetologists Chicago

(CC), America’s Beauty

Show (ABS) brings the

industry together in

Chicago for three lively

days March 30-April 1,

2019 to see what’s new and trending.

It’s an exciting experience that gives

back via scholarships, year-round

education, legislative activity and

other benefits for CC’s 17,000-plus

members and the entire industry.

This year’s America’s Beauty Show

offers top educators on two massive

stages, leading companies filling the

expansive exhibit floor, in-depth

workshops and stunning social

events. 70,000 beauty professionals,

students and distributor personnel

admissions, along with manufacturers

from around the world gather for

inspiration and innovation.

ABS HIGHLIGHTS

The ABS Global Image Awards to

be announced at the BCL Experience;

appearances by the likes of Tabatha

Coffey, Sam Villa, even backstage

with Beth Minardi, and dozens of

other beauty stars and influencers;

the first TAOTAM Awards for the

Unicorn Tribe; a special Teknik

Center to teach intense technical

education, the latest in color, texture

and styles; visually stimulating

close-ups on colors and products;

and CC's commitment to offer

complimentary DV/SA training to

all salon pros from Chicago Says No

More, always! For the best in skin

care and wellness, IECSC-Chicago

co-locates with ABS, offering

CIDESCO USA education tracks for

serious estheticians ready to meet

the CIDESCO international standard

for skin care. “Chicago is the perfect

backdrop to showcase our worldclass

America’s Beauty Show and the

good work done by Cosmetologists

Chicago,” notes CC President Karen

Gordon. “We are thrilled to continue

to provide the industry with originality,

talent and the sense of community

no other industry event can provide.”

The ABS Global

Image Awards, Beauty

Changes Lives, the

TAOTEM Awards and a

host of shows will keep

the place hopping.

For more information visit

www.americasbeautyshow.com

events

109


BEST IN ITALY

AN EXCLUSIVE

SELECTION

OF THE BEST

HAIR PRODUCTS

MADE IN ITALY

FOR LEADING

DISTRIBUTORS

BEST IN GERMANY

AN EXCLUSIVE

SELECTION

OF THE BEST

HAIR PRODUCTS

MADE IN

GERMANY

FOR LEADING

DISTRIBUTORS

estetica.it/besthairproducts

BORNINTHEUSA

cover Best in Italy 210x300 Las Vegas.indd 1 20/07/18 10:11

AN EXCLUSIVE

SELECTION

OF THE BEST

HAIR PRODUCTS

MADE IN THE USA

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cover Born in the USA210x300.indd 1 02/05/18 16:50

AN EXCLUSIVE

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OF THE BEST

HAIR PRODUCTS

MADE IN

FRANCE

FOR LEADING

DISTRIBUTORS

esteticamagazine.de/bestingermany

Cover Best in Germany corretta.indd 1 25/07/18 14:51

BEST IN SPAIN

BESTINSPAIN

AN EXCLUSIVE

SELECTION

OF THE BEST

HAIR PRODUCTS

MADE IN SPAIN

FOR LEADING

DISTRIBUTORS

www.esteticamagazine.es

esteticamagazine.fr/bestinfrance

BIF2_Cover Best in France 2018.indd 1 27/04/18 11:30


Making

history

With a single-patent

and a family-run

business, Leo J. Wahl

succeeded in changing

the world of barbering

forever.

R

egardless of what styles

come and go over the

years, Wahl Clipper

Corporation has

remained the leader in

pioneering and refining

the world’s best electric

clippers. For the past 100 years, the

company has continued to innovate

and create the tools that make

cutting the hairstyles of the past

and future possible for barbers and

stylists all over the world. Although

a global leader, the company remains

family-owned and headquartered

in the same town where it began.

While selling a medical massager

that he’d invented for barbershops,

Leo spoke with and listened to

many barbers and recognized their

need to have better, more efficient

hair cutting tools, focusing his

efforts on building a high-quality

clipper. On October 14, 1919, Leo

J. Wahl of Sterling, Illinois applied

for patents on his newly developed

electromagnetic hair clipper.

Wahl Clipper Corporation was

officially born. Today the company

counts seven factories on four

continents, 26 sales offices around

the world serving over 165

countries, and over 274 patents

related to the barbering, salon and

pet grooming industries. Yet the

focus on innovation, quality and

efficiency have helped the Wahl

Clipper Corporation become the

leader in its industry has never

changed. In 1980, Jim Wahl, one of

the third generation of the family,

began the company’s first official

professional product division and in

1983 formed the Wahl Education

and Artistic Team (W.E.A.T.) to

educate barbers and stylists on the

importance of using the right tools

and techniques. And Wahl Clipper

Corporation continues to listen to

barbers’ needs 100 years later.

Leo Wahl in uniform and with

a penchant for invention that

was soon to change his life and

the world of barbering.

Under the

second

generation,

the company

produced

many new

and innovative

products.

tools

111


Estetica n. 1/2019

ad index

ADVERTISING

HEAD OFFICE

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10123 Torino (Italy)

Tel.: +39 011 83921113

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ESTETICA ITALIA

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Fax: +39 011 8125661

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AIPP 105

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AMERICA’S BEAUTY SHOW 23/109

www.americasbeautyshow.com / 800 648 2505

AQUAGE

OBC

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BEAUTY CHANGES LIVES 100

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DENMAN 106-107

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EUFORA 12

wwweufora.net / 800 6 EUFORA

GOLDWELL 102-103

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OMC

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PAUL MITCHELL 4

www.paulmitchellpro.com / 800 793 8790

PREMIERE SHOWS 89/98

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R+CO 6

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SEXY HAIR

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WAHL PROFESSIONAL 111

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WELLA PROFESSIONALS 2-3/32

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L’ORÉAL PROFESSIONNEL 104-105

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Estetica USA “ISSN 2239-7213” (USPS # 12220) is published quarterly for $ 49.00 per year by

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Registration n. 435 of 7.4.49, Turin Law Court. All rights reserved. Reproduction in

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PRESENTED BY

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