Estetica Magazine WORLD Edition (1/2019)

A world
of beauty
Global market trends in the hair care products sector are
quite optimistic. We did the research so you can have
an overview of what's happening and where to invest.
Figures differ, but the global hair care market is expected to grow between now and 2024,
reaching as much as USD 112.57 billion by 2023 and a CAGR between 3.35 – 4.1%. So the
outlook is positive over the next five years. And we shouldn’t be surprised.
Although many tend to think that the beauty industry caters mostly to the glamorous or VIPs,
the truth of the matter is that it is also built on the products and services that help everyone look
their best. Within this single sector there is a vast number of diversified segments that reach far
beyond just make-up, hair color, and perfume… touching everything from skin cleansers and
shampoos to ear and nose hair clippers, mani e pedicure enamels and tools, even furnishing and
salon outfitting. We must take into account that the term ‘salon’ can be pretty generic, as many
establishments also specialise as barber shops, waxing franchises, massage franchises and more.
This means that the possibilities are endless. Social media and digitalization have also upped
the ante, as the world is becoming smaller and smaller, making it is easier to reach new clients
and markets than ever before. And for a company to grow, it is important to understand what is
happening not only on local or domestic markets, but on international markets as well.
How is the hairdressing industry faring in the Americas, in Europe, Australia, and Asia? How
globalised is the market? How can a company decide where to venture next and what products
or services to offer?
export
3