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Easy to handle - bei Leni home design

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<strong>Easy</strong> <strong>to</strong> <strong>handle</strong><br />

Convenience is the word.<br />

„TerraComfort“ the new self watering system by LENI<br />

Most people are facing increasing and complex challenges<br />

<strong>to</strong> perform in many arenas of life especially in<br />

their jobs. The consumers appreciate products that<br />

make daily chores easier for example the maintenance<br />

of house plants at <strong>home</strong>. Opinion polls confirm<br />

that there is a trend for convenience products.<br />

LENI <strong>home</strong> <strong>design</strong>, the hydroculture specialist has<br />

now developed a selfwatering system for plants in<br />

soil based on the long experience and know-how<br />

of the company. TerraComfort is easy and reliable.<br />

The main advantage of TerraComfort is less watering.<br />

The intervals between watering become longer. The<br />

plants have a sufficient water supply over a longer<br />

period of time. The water level indica<strong>to</strong>r shows when<br />

the plants have <strong>to</strong> be watered and how much water<br />

is needed. Too much watering can be avoided. The<br />

s<strong>to</strong>p-sign on the water level indica<strong>to</strong>r shows the limit.<br />

There is an optimal aeration of the roots.<br />

LENI <strong>home</strong> <strong>design</strong> sees a big demand for this comfortable<br />

self watering system, because this product<br />

provides convenience. Healthy and beautiful houseplants<br />

in soil, easy <strong>to</strong> take care of.<br />

First reactions from the trade concerning this new<br />

LENI product were quite positive. Excellent marketing<br />

chances are seen. A comprehensive marketing<br />

concept supports the product. TerraComfort is presented<br />

in a sales unit that combines the products with<br />

large, informative and catching displays. Each<br />

arrangement consisting of plant, water level indica<strong>to</strong>r<br />

and decorative ceramic pot features a little booklet<br />

that contains important information and tips for<br />

the cus<strong>to</strong>mer.<br />

Advantages for the trade at the POS:<br />

1. TerraComfort houseplants have <strong>to</strong> be watered<br />

less frequently. The water level indica<strong>to</strong>r is a<br />

reliable gauge <strong>to</strong> show when and how much<br />

water has <strong>to</strong> be added.<br />

2. No time-consuming repotting for new decorations<br />

or theme-presentations is required. You<br />

just take the plant with culturepot and integrated<br />

water level indica<strong>to</strong>r out of the ceramic container<br />

and replace it in a new container. Water up <strong>to</strong> the<br />

s<strong>to</strong>p-mark, that´s how it´s done.<br />

TerraComfort ®<br />

Gießen?<br />

Ein Blick<br />

genügt.<br />

Seltener<br />

giessen<br />

•<br />

Kein<br />

Übergießen<br />

•<br />

Optimale<br />

Belüftung<br />

TerraComfort ®<br />

Q 1010D<br />

An attractive eye catcher that<br />

attracts attention: The Terra-<br />

Comfort display at the POS.<br />

The measurements are<br />

70 x 200cm.<br />

Gebr. Lenz GmbH<br />

LENI <strong>home</strong> <strong>design</strong><br />

Pieper-Keller-Str. 1<br />

D-51702 Bergneustadt<br />

Postfach 1352<br />

D-51691 Bergneustadt<br />

Tel.: +49 02261/4099-0<br />

Fax: +49 2261/4099-150<br />

E-Mail: vertrieb@leni.de<br />

www.leni.de<br />

1


TerraComfort is presented in<br />

a sales unit, combined with<br />

a large display.<br />

TerraComfort is obtainable at<br />

LENI <strong>home</strong> <strong>design</strong><br />

Gebr. Lenz GmbH<br />

Postfach 13 52<br />

D-51691 Bergneustadt<br />

Fon: +49 2261/4099-0<br />

Fax: +49 2261/4099-150<br />

E-Mail: vertrieb@leni.de<br />

www.leni.de<br />

www.terra-comfort.de<br />

Gebr. Lenz GmbH<br />

LENI <strong>home</strong> <strong>design</strong><br />

Pieper-Keller-Str. 1<br />

D-51702 Bergneustadt<br />

Postfach 1352<br />

D-51691 Bergneustadt<br />

Tel.: +49 02261/4099-0<br />

Fax: +49 2261/4099-150<br />

E-Mail: vertrieb@leni.de<br />

www.leni.de

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