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Italy Tells Permet

Un modello di sviluppo rurale replicabile in tutta l'Albania.

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italy<br />

tells<br />

përmet<br />

culture nature hospitality food quality


culture<br />

nature<br />

hospitality<br />

food quality<br />

Përmet is a European town in the South of Albania. Its community is made<br />

up of European people, even if Albania hasn’t joined the European Union yet.<br />

<strong>Italy</strong> can tell you its story.<br />

20 years ago Përmet was a municipality of a troubled country. Common citizens<br />

had a dream: escape. Still, they were embraced by an astonishing Nature<br />

and had the proud of a strong popular Culture. Everything started from them.<br />

In 1997, after the collapse of the financial pyramids and the explotion of<br />

violent revolts, <strong>Italy</strong> leaded the International Operation Alba to sustain the<br />

Albanian Institutions and population at risk. Too much weapons engulfed the<br />

streets. Many boys were shooting for fun and many girls were sleeping on the<br />

floor to avoid bullets entering from the window. Everyone understood military<br />

operations were not enough to get over the conflict. The Italian Government<br />

increased the number of Development Cooperation initiaves.<br />

3


Mountains embraced Përmet, with snow in winter, woods in summer. The<br />

town was safer then Vlora, Tirana or Durres. Emigration and crime were<br />

desperate solutions against poverty, but a rural rebirth was clearly possible.<br />

In 1997 the Ngo Cesvi, funded by the Italian Cooperation, started working<br />

in the South of Albania focusing on the emergency sector: health care, water<br />

and sanitation, assistance to the refugees from Kosovo. In 2004, Cesvi became<br />

officially a local association: Cesvi Albania.<br />

“Living side by side, people for people,<br />

Italians and Albanians on the ground<br />

had a new dream: change.”<br />

The assets of the area haven’t changed. Përmet had natural beauty to discover,<br />

food tradition to taste, welcoming people to meet. Treasures to rely on. But too<br />

many times Albanians had been brothers of foreigners, foreigners of brothers.<br />

In 20 years of Cooperation with <strong>Italy</strong>, Përmet, around 10.000 citizens, has<br />

proved to have a partecipatory, active and creative community. The number of<br />

tourists is steadily increasing. It raised up to 25.000 in 2018. At the beginning,<br />

citizens desired to leave, now international travellers plan to visit the region.<br />

It wasn’t as easy, as talk. Together we walked, following a shared path. The<br />

Italian Cooperation funded the creation of a Consortium: Pro Përmet. Families<br />

and small private companies joined in, bringing traditional know how<br />

and innate proactivity. Cesvi, No Profit associations and the municipalities of<br />

Përmet and Kelcyre were part of it. Also Italian partners, like Slow Food, Local<br />

Action Groups and Responsible Tourism associations contributed with their<br />

best practises and know how. A local develpment strategy for the region was<br />

approved.


5


Grants and microcredits have been released, for new public infrastractures,<br />

start-ups, new machineries and capacity building. Now Përmet has new guesthouses,<br />

better hotels and restaurants, stronger small companies in the food<br />

sector, new associations for outdoor touristic activities. Everything was made<br />

through a equal partecipatory model.<br />

Nothing could have been possible without the women and men of Përmet. 25<br />

small entrepreneurs and more then 50 among products and services have been<br />

awarded with the ethical mark Made With <strong>Italy</strong>, conceived and owned by the<br />

Italian Agency for Development Cooperation in Albania. In the near future,<br />

tens of Përmet typical products will be distributed and promoted, along with<br />

touristic services.<br />

Nothing could be possible without the enhancement of the environmental and<br />

cultural heritage of the region and improving the quality of public services.<br />

<strong>Italy</strong> sustained the reconstruction of the multifunctional centers of Kelcyre and<br />

Përmet. The University of Florence will complete 3D mapping and restoration<br />

of cultural heritage in the villages of Benje, Kosine and Leusa. A management<br />

plan for the Protected Areas of Bredhi i Hotoves has been outlined. New<br />

infrastructures have been and will be created. Tourism packages promoted.<br />

A new One Stop Shop digitalizes and simplifies public services for citizens.<br />

The Government of Albania, European Union, UNDP and the International<br />

Cooperations are part of this community of change.<br />

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Today the Consortium Pro Përmet works for the development of the<br />

area as a European Local Action Group. As soon as the Law on the<br />

Leader Approach is approved by the Goverment of Albania, they may<br />

start applying for European funds. They may well received them. <strong>Italy</strong><br />

supported the Albanian Ministry of Agriculture and Rural Development<br />

in writing the Law. 2019 is the year to act, approve Law and ByLaws and<br />

open a new door of integration for Albanian citizens.<br />

“Përmet is a European town to discover.”


9


Credits:<br />

Ernesto Spinelli.<br />

Texts, Communication Management<br />

Kube Studios.<br />

Creative Agency, Executive Production, Photography & Design<br />

Special thanks to:<br />

Embassy of <strong>Italy</strong> in Tirana<br />

Cesvi<br />

Municipality of Përmet<br />

Municipality of Këlcyrë<br />

Pro Përmet<br />

Slow Food Përmet<br />

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More on aicstirana.org<br />

and visitpermet.org

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