DREXEL HERITAGE: Now at IDS - International Design Source
DREXEL HERITAGE: Now at IDS - International Design Source
DREXEL HERITAGE: Now at IDS - International Design Source
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issue 8, VoluMe 1<br />
The<br />
<strong>Design</strong> Times<br />
A PublicAtion of internAtionAl <strong>Design</strong> source<br />
contents<br />
Pg1<br />
Drexel Heritage <strong>Now</strong> <strong>at</strong> <strong>IDS</strong><br />
Intern<strong>at</strong>ional <strong>Design</strong> <strong>Source</strong> now offers<br />
one of the world’s top residential furniture<br />
lines—Drexel Heritage.<br />
Pg2<br />
‘08 Trends for Kitchen + B<strong>at</strong>h<br />
From color to changing views, it’s all about<br />
connection and practicality.<br />
REGREEN<br />
Best practice guidelines and educ<strong>at</strong>ional<br />
resources for sustainable residential<br />
improvement projects<br />
Pg3<br />
60-Second Guide to<br />
Marketing on a Limited Budget<br />
Learn cre<strong>at</strong>ive marketing str<strong>at</strong>egies for your<br />
small business in just 60 seconds.<br />
The best resource for the interior designer.<br />
200+ FURNITURE LINES • KNOWLEDGEABLE STAFF<br />
RAPID QUOTES and QUICK SHIPPING • DESIGNER RESOURCES<br />
LARGE INvENTORy AvAILABLE FOR OvERNIGHT DELIvERy<br />
Ex p l o r E ou r rE s o u r c E s o n t h E WE b<br />
w w w.<strong>IDS</strong>1.c o m<br />
Drexel HeritAge: now <strong>at</strong> iDs<br />
One of the world’s top residential furniture lines is now available<br />
through Intern<strong>at</strong>ional <strong>Design</strong> <strong>Source</strong>.<br />
We are pleased to now offer<br />
Drexel Heritage in our vendor<br />
product line up. Drexel Heritage<br />
Furniture Industries, Inc., based in<br />
High Point, North Carolina, ranks<br />
among the top residential furniture<br />
manufacturers in the world. With<br />
three distinctive brands; dh, Drexel<br />
and Heritage, as well as the exclusive<br />
Lillian August Collection, Drexel<br />
Heritage offers one of the broadest<br />
assortment of wood and upholstered<br />
furniture in the industry.<br />
View the wide variety of furniture and<br />
styles of Drexel Heritage, including the<br />
new Walt Disney Sign<strong>at</strong>ure line <strong>at</strong><br />
www.drexelheritage.com
‘08 TRENDS<br />
for Kitchen + B<strong>at</strong>h<br />
Here are the top 5 trends as listed by the<br />
Qualified Remodeler:<br />
01. Color is “King”<br />
This is a trend toward the use of new colors and<br />
new mixes of colors.<br />
02. Changing View of Storage<br />
The trend is being driven by the encompassing<br />
goal of achieving more openness and cre<strong>at</strong>ion<br />
of larger multipurpose spaces. Overhead units;<br />
such as storage racks, pot hangers, wine racks,<br />
etc., are seen as blocking the line of sight and<br />
making rooms feel tight.<br />
03. Connection to the Outdoors<br />
People want to feel connected with the outside—<br />
especially in the kitchen.<br />
04. The Rise of Practical,<br />
Function-based Choices<br />
Clients are not necessarily expanding their<br />
space, but trying to utilize it more efficiently.<br />
05. Stone Surfaces<br />
The power of granite and quartz surfaces<br />
continues to hold a steady allure in kitchen<br />
and b<strong>at</strong>h remodeling.<br />
the American society of interior <strong>Design</strong>ers’ found<strong>at</strong>ion<br />
and the u.s. green building council have partnered on<br />
the development of best practice guidelines and targeted<br />
educ<strong>at</strong>ional resources for sustainable residential improvement<br />
projects. this program will increase understanding<br />
of sustainable renov<strong>at</strong>ion project practices and benefits<br />
among homeowners, residents, design professionals,<br />
product suppliers and service providers to build both<br />
demand and industry capacity.<br />
CASE STUDIES<br />
Envision your green remodeling project by seeing wh<strong>at</strong><br />
other people have done. REGREEN includes 10 case studies<br />
covering different project types and highlighting the<br />
str<strong>at</strong>egies th<strong>at</strong> made these projects successful. The case<br />
studies show examples of green design in practice, but<br />
because they were done before REGREEN was cre<strong>at</strong>ed,<br />
they do not necessarily represent the best-practices<br />
recommend<strong>at</strong>ions of this guide.<br />
RESOURCES<br />
Learn more about going green <strong>at</strong> home with a Green<br />
Product Checklist, FAQs and a 108 page REGREEN<br />
Guidelines 2008 PDF.<br />
www.regreenprogram.org<br />
REGREEN
A 60 Second Guide to<br />
Marketing on a Limited Budget<br />
on a limited budget you can still cre<strong>at</strong>e a<br />
quality marketing plan, assuring customer<br />
s<strong>at</strong>isfaction and a good image for your business.<br />
in just 60-seconds, you’ll learn cre<strong>at</strong>ive<br />
marketing str<strong>at</strong>egies for your small business.<br />
0:60 Develop Your Major Selling Advantage<br />
Determine your quintessential qualities. Wh<strong>at</strong> makes<br />
you better, more memorable, and of gre<strong>at</strong>er value to<br />
your target market than your competition? Identify<br />
your ideal customer. Wh<strong>at</strong> challenges are they facing<br />
th<strong>at</strong> you can provide a solution to? Network to build<br />
your prospect base. Go to trade shows, events and<br />
local chamber meetings, and join groups th<strong>at</strong> have<br />
members in your target market.<br />
0:48 Cre<strong>at</strong>e a Memorable Identity<br />
Marketing is about VCR — visibility, consistency and<br />
repetition in the marketplace. You need to be visible<br />
in a consistent way and repe<strong>at</strong> th<strong>at</strong> message over and<br />
over again to your target market. Invest in cre<strong>at</strong>ing<br />
a professional logo.<br />
0:36 <strong>Design</strong> a Promotional Kit<br />
The brochure is the most common type of<br />
promotional m<strong>at</strong>erial, but it’s also the most useless,<br />
especially for newer businesses th<strong>at</strong> are still evolving.<br />
An altern<strong>at</strong>ive is to develop a promotional kit, which<br />
generally consists of a two-pocket folder with your<br />
logo on it th<strong>at</strong> holds inform<strong>at</strong>ion about your business.<br />
Include your biography, the history of your company,<br />
a press release, a list of products and services, client<br />
testimonials, a list of references, a professional<br />
photograph, reprints of articles you’ve written or<br />
been quoted in, a newsletter and a question and<br />
answer sheet.<br />
0:25 Promote Your Business<br />
Stay in the public’s eye. Repetition is the key to<br />
visibility. A rule-of-thumb is th<strong>at</strong> it takes <strong>at</strong> least<br />
six impressions before a consumer associ<strong>at</strong>es<br />
your product or service with your business name.<br />
When your business accomplishes something th<strong>at</strong><br />
is newsworthy, submit a press release.<br />
0:15 Develop an Effective Web Site<br />
The key is to make it easy for your clients to reach<br />
you and receive inform<strong>at</strong>ion about you. Include<br />
your web site address on all printed marketing<br />
m<strong>at</strong>erials. Many people look for services and products<br />
online. Even a web site th<strong>at</strong> is simply brochure-ware,<br />
providing relevant inform<strong>at</strong>ion th<strong>at</strong> your prospects<br />
and clients want to know, will be sufficient.<br />
0:11 Gener<strong>at</strong>e On-going Referrals<br />
Ask your best client (particularly after they’ve said<br />
something wonderful about you) if they would assist you<br />
in the growth and development of your business by<br />
signing off on a referral letter th<strong>at</strong> would come from<br />
them (th<strong>at</strong> means on their letterhead with their sign<strong>at</strong>ure)<br />
and be delivered to a pre-determined list of people<br />
(your prospects).<br />
0:03 Implement a Simple Marketing Plan<br />
Be specific about your goals and detail wh<strong>at</strong> you<br />
need to do to reach them. For instance, if your<br />
objective is to increase sales by 15 percent during<br />
the next 12 months, cre<strong>at</strong>e a timeline with specific<br />
steps toward meeting th<strong>at</strong> goal.<br />
by SCORE
6001 ta y l o r ro a d , na p l E s , Fl 34109<br />
200+ Vendor Lines Carried by Intern<strong>at</strong>ional <strong>Design</strong> <strong>Source</strong><br />
Alphaville<br />
Amanda Sutton<br />
Ambella Imports<br />
American Drew<br />
Ancient Mosaic Studio<br />
Anderson Daishi<br />
Andre`<br />
Artifacts<br />
Artistica<br />
Aspen Home<br />
Barcalounger<br />
Bassett Furniture<br />
Bauer Intern<strong>at</strong>ional<br />
Bernhardt<br />
Bradington-Young<br />
Braxton Culler<br />
Brown Jordan<br />
Brownstone<br />
Casa Fiora<br />
Casey Collection<br />
Castelle Furniture<br />
Chapman Lighting<br />
Charleston Forge<br />
Classic Cushions & Umbrellas<br />
Classic Elements<br />
Classic R<strong>at</strong>tan, Inc.<br />
Cox Manufacturing Co<br />
Currey & Co<br />
Decor<strong>at</strong>ive Crafts<br />
Denunzio Mirrors<br />
<strong>Design</strong> Master Furniture<br />
Duralee<br />
Drexel Heritage<br />
Eastern Accents<br />
Ebel, Inc.<br />
Elements by Grapevine<br />
Ello Furniture<br />
Emerson et Cie<br />
Engelite Lighting<br />
Fairfield Chair<br />
Fashion Bed Group<br />
Ficks Reed<br />
Fine Furniture <strong>Design</strong> & Marketing<br />
Flexsteel Industries, Inc.<br />
Frederick Cooper<br />
Fremarc <strong>Design</strong>s<br />
Global Views<br />
Gloster Furniture, Inc.<br />
Guy Chaddock & Co<br />
Habersham<br />
Hallmart Collectibles<br />
Hammary<br />
Hammary Rugs<br />
Hammer Fine Furniture<br />
Hanamint Outdoor<br />
Harden<br />
Harrison & Gil (Chris. Guy)<br />
Hekman Furniture<br />
Hickory Chair<br />
Hickory White Casegoods<br />
Hickory White Upholstery<br />
Highland House<br />
Hitchcock Butterfield Co<br />
Hooker Furniture<br />
Hurtado USA<br />
Imax<br />
Interlude<br />
Ironware Intern<strong>at</strong>ional<br />
Ital Art <strong>Design</strong><br />
Italmond<br />
J.D. Young & Sons<br />
Jeffan Intern<strong>at</strong>ional<br />
John Richards Collection<br />
Johnston Casuals<br />
JSI<br />
Kessler<br />
Kichler Lighting<br />
Kravet Basic & Custom<br />
La Barge<br />
Lam Lee Group<br />
Lane Casegoods<br />
Lane Venture<br />
Lane Home Furnishings<br />
Lazar<br />
Lea<br />
Le<strong>at</strong>hercraft<br />
Legacy Linens<br />
Lexington Casegoods<br />
Lexington Upholstery<br />
Liz Claiborne<br />
Lloyd Flanders<br />
Lorts<br />
Mackenzie Dow<br />
Magnussen Presidential<br />
Maitland-Smith<br />
Mallin Casual Furniture<br />
Mario & Marielena<br />
Martha Stewart Sign<strong>at</strong>ure<br />
McKinley Le<strong>at</strong>her<br />
Michi Lighting<br />
Miresco Rugs<br />
Montaage<br />
Motioncraft Upholstery<br />
New Look Global Decor<br />
Nichols & Stone<br />
Oggetti<br />
Outdoor Lifestyle<br />
Pacific Coast Lighting<br />
Padma’s Plant<strong>at</strong>ion<br />
Palecek Furniture<br />
Paoli Furniture<br />
Paragon Picture Gallery<br />
Paul Robert Upholstery<br />
Pavilion<br />
Pelican Reef<br />
Phillipe Langdon<br />
Phillips Collection<br />
Pl<strong>at</strong>t Collection<br />
Profile Lighting<br />
Pulaski Furniture<br />
Raschella<br />
R<strong>at</strong>tan Specialties<br />
Regency House<br />
Rembrandt Lamps<br />
Reual James<br />
Sam Moore<br />
Scott Thomas<br />
Serta<br />
Shady Lady<br />
Sherrill CTH Occasional<br />
South Sea R<strong>at</strong>tan<br />
Stanley<br />
Stein World Furniture<br />
Stone Tables & More<br />
Stoneg<strong>at</strong>e<br />
Summer Classics<br />
PRSRT STD<br />
U.S. POSTAGE<br />
PAID<br />
NAPLES, FL<br />
PERMIT NO. 263<br />
Swaim Casegoods<br />
Swaim Upholstery<br />
Taylor King<br />
TCS <strong>Design</strong>s, Inc.<br />
Telescope Casual<br />
Terra Casuals<br />
Terrace 22<br />
Theodore Alexander<br />
Thomas Lawrence<br />
Tomasini Bedding Collection<br />
Tomlinson/Erwin-Lambeth<br />
Toyo<br />
Trump Collection<br />
Tuuci Umbrellas<br />
Two’s Company<br />
Uttermost<br />
Van Teal Lighting<br />
Veneman Collections<br />
Veranda Collections<br />
Village Court<br />
Vineyard Furniture<br />
We<strong>at</strong>herMaster<br />
Wesley Allen<br />
Wesley Hall<br />
Westwood<br />
Whitecraft<br />
Whitehall Furniture<br />
Wild C<strong>at</strong> Territory<br />
Windham Castings<br />
Woodard-Landgrave<br />
Woodmark Originals<br />
Wynwood<br />
Zocalo
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