Final Report Bamboo and Rattan Sector as on 21st April ... - unido

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Final Report Bamboo and Rattan Sector as on 21st April ... - unido

ong>Finalong> ong>Reportong>

ong>Rattanong> ong>andong> ong>Bambooong> Product Development

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Reportong>| Rebecca Reubens


This design project wong>asong> conducted by United Nations Industrial Development Organization (UNIDO)

under the frame work of the Joint Programme on Green Production ong>andong> Trade to Increong>asong>e Income ong>andong>

Employment Opportunities for the Rural Poor.Under this JP UNIDO hong>asong> specific responsibility to foster

the adaptation ong>andong> adoption of Cleaner Production (CP) ([1]) ong>andong> Design for Sustainability (D4S) ([2])

to improve respectively the productivity ong>andong> environmental performance of hong>andong>icrafts production

processes ong>andong> the quality ong>andong> environmental performance of the hong>andong>icraft products (ong>andong> their

design).

3 collections of sustainable bamboo ong>andong> rattan products were collaboratively designed by the expert

ong>andong> 3 Vietnamese SMEs, under the direction of the UNIDO Project Manager; ong>andong> in cooperation with

the Vietnam National Cleaner Production Center (VNCPC), VIETCRAFT ong>andong> the SPIN Project.

Overall Supervision

Rene Van Berkel, Chief of Cleaner Production Unit, UNIDO Headquarters

Overall Coordination

Patrick J. Gilabert, Representative, UNIDO, Vietnam

Hoang Mai Van Anh, National Program Coordinator, UNIDO, Vietnam

Core Team

Rebecca Reubens: International expert, Design for Sustainability

Nguyen Hong Long: Senior CP ong>andong> SPI expert

Tran Le Phuong: National designer

Pham Thai Vu: Translation ong>andong> coordination


ong>Finalong> ong>Reportong>

ong>Bambooong> ong>andong> ong>Rattanong> ong>Sectorong>

ong>asong> on 21st April 2011

Joint Programme on Green Production ong>andong> Trade to Increong>asong>e

Income ong>andong> Employment Opportunities for the Rural Poor

by

Rebecca Reubens

Rhizome, 33, Jay Shefali Park, Shivranjani Cross Roads, Ahmedabad, Gujarat, INDIA : 380 015

Phone: +91 79 9426509927| Email: rreubens@gmail.com


Background

The Programme

The three-year joint programme aims to increong>asong>e income ong>andong>

employment opportunities for raw materials growers/collectors

ong>andong> grong>asong>s roots producers of hong>andong>icrafts, clothing, paper, small

furniture ong>andong> home-wares. It is aimed at communes in 13 districts

in 4 Northern provinces that are involved in the raw material

collection ong>andong> processing ong>andong> manufacturing of crafts, clothing,

paper, small furniture ong>andong> home-ware made from bamboo/rattan,

sericulture/silk, lacquer-ware, sea-grong>asong>s ong>andong> hong>andong>made paper. The

UNIDO interventions are focussed on adaptation ong>andong> adoption

of Cleaner Production methods ong>andong> techniques by hong>andong>icraft

producers ong>andong> promotion of innovative ong>andong> sustainable product

development adn designs. These would improve productivity

ong>andong> quality of the products, whilst also reducing environmental

impacts, improving working conditions ong>andong> enabling access across

international value chains.


The Assignment

Five SME’s in the bamboo ong>andong> rattan sector were selected to fong>asong>ttrack

redesign a selection of their products, with a view to present

ong>andong> display prototypes at the Annual Lifestyle Exhibition to be

held in April 2011 in Ho Chi Minh City. The product redesigns were

expected to be exemplary in terms of improved quality of both

the products ong>andong> their design, ong>andong> in terms of reduced life cycle

impacts.

The international expert worked with the Vietnam National Cleaner

Production Center (VNCPC) which is also the implementing partner

for the EU funded Sustainable Product Innovation (SPIN) Project,

which is being implemented under the auspices of the Design for

Sustainability Program of the Faculty of Industrial Design of the

Technical University of Delft (the Netherlong>andong>s).

In a parallel project intervention, implemented under the auspices

of the International Trade Center (ITC), a team of three designers

bong>asong>ed at VIETCRAFT worked on fong>asong>t track redevelopment

of product families of SMEs from all five craft sectors. The

international expert coordinated her intervention with this parallel

intervention.

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


Overview of Activities

Mission Duration Activity

1 10-15th

Jan 2011

• Meeting with UNIDO, VNCPC, SPIN,ong>andong> ITC to discuss structure of

missions ong>andong> the selection of the companies

• Meeting with the companies selected to understong>andong> their potentials

ong>andong> constraints

• Formulation of design brief in consultation with companies,

UNIDO, SPIN ong>andong> ITC

• Familiarizing national designer ong>andong> SPIN team with holistic sustainablity

approaches including the Rhizome approach

• Familiarizing companies with Rhizome approach ong>andong> expected

structure, output ong>andong> expectations from all stakeholders

• Local Market Overview to understong>andong> trends ong>andong> potentials

Home Bong>asong>ed • Trend interpretation to determine direction of each companies

collection

• Assembling visual references to share with companies ong>andong> national

designer to elucidate potential design directions

2 17th Feb

-16th

March

2011

• Process ong>asong>sessment in conjunction with SPIN, VNCPC, ong>andong> companies

• Outlining of harmful ong>andong> unsustainable processes to be avoided/

replaced/ made cleaner in conjunction with SPIN, VNCPC ong>andong>

companies

• Formulation of bong>asong>ic concepts in collaboration with National Designer

ong>andong> companies

• Concept explorations with material ong>andong> technique in collaboration

with SPIN team ong>andong> companies

ong>Finalong>ization of process concepts according to feong>asong>ibility ong>andong> trend

forecong>asong>t

• Determining theme for each collection

• Design of products for each collection

• Design Drawings ong>andong> initialization of prototypes

• Hong>andong>ing over prototyping activity ong>andong> briefing SPIN team, especially

national designer to carry on prototyping activity independently

with technical backstopping ong>andong> hong>andong>holding from expert

via the internet

Home Bong>asong>ed • Technically backstopping ong>andong> hong>andong> holding national designer to

complete prototypes for Lifestyle

• Providing written ong>andong> visual content for 1UN publication

3 16th -20th

April 2011

• Setting up exhibition for UNIDO products in Ho Chi Minh City

• Making presentation on behalf of UNIDO to share process ong>andong>

learnings at Lifestyle fair

• Briefing national designer on product revisions required for final

product collection

• Exploring possibilities for UNIDO product shoot ong>andong> thereafter

UNIDO publication

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


The Companies

Sr. No. Name Address ong>andong> contact details Salient features

1 Doan

Ket 1

Co.

2 Phu Do

Co.

3 Trieu

Son

Co.

4 Viet

Quang

Co

5 Hann

Hanh

Co.

Add: Km 26, Qu c l 6, Khu CN

Phú Nghĩa,

Chưưng M , Hà N i

Contact: Ch Phưưng

Tel: 0904 237 672

Add: Km 26, Qu c l 6, ñi qua

Trúc Sưn, ñi qua

Khu CN Phú Nghĩa, liên l c v i

anh Đô

Contact: Anh Đô, giám ñ c

Tel: 0433718519;

0979718519

Add: th ng c u vư t TP Thanh

Hóa, ñi QL47,

cách 17km, huy n Tri u Sưn, t

nh Thanh Hoá

Contact: Anh Dưưng

Tel: 0913390316

Add: Đi QL 6, ñ n KM25, r ph

i vào xã Phú

Nghĩa, ñ n xóm H , thôn Phú

Vinh, Chưưng M ,

Hà N i

Contact: Anh Tinh, giám ñ c

Tel: 0987 491 646

Add: Đi QL 6, ñ n KM25, r ph

i vào xã Phú

Nghĩa, ñ n xóm H , thôn Phú

Vinh, Chưưng M ,

Hà N i

Contact: Anh H nh; Giám ñ c

Tel: 0988 108 336

Organized export house which uses product

manufactured in villages ong>asong> an input. These

products are then finished on the factory

premises. They interact with a lot of buyers

ong>andong> so have a good showroom ong>andong> product

range display ong>asong> well ong>asong> a sense of larger markets.

Product range mostly consists of containers

ong>andong> lifestyle products.

This is a small enterprise which produces a

range of products from furniture for IKEA to

small products. While they are able to do

very fine weaving ong>asong> well, they would like to

strengthen their mong>asong>s market mode.

This is a small factory which produces 3 different

kinds of bamboo boards ong>andong> is now looking

at product development to move up the

value chain.

This is an award winning small company that

is focussed on doing quality production with

rattan. The key persons in the company have

attended a 4 month design training with the

government ong>andong> so are more receptive to new

designs ong>andong> have developed a few interesting

surfaces themselves from rattan bong>asong>ed on

indigenous techniques.

This company is run by the cousin of the owner

of company 5. In the same vein the work is

very fine ong>andong> of high quality ong>andong> focussed on

weaving techniques. There were a number of

women’s bags samples ong>andong> explorations at this

company ong>andong> the company showed interest in

diversifying into this product category. Combination

materials i.e. horn, shell, bone that is

locally available is also an interest area.

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


Product Overview : Doan Ket


Product Overview : Phu Do

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


Product Overview : Trieu Son


Product Overview : Viet Quang

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


Product Overview : Han Hanh


Tentative Design Direction

Keeping in mind the bong>asong>ic skill ong>andong> technique set, production infrong>asong>tructure,

materials ong>andong> treatment processes etc., design directions

were evolved for each of the companies. These were shared

with the companies ong>andong> discussed so that there would be a collaborative

vision for product development.

Doan Ket

Given the huge production ong>andong> supply capacity of this company,

the idea wong>asong> to carry forward mong>asong>s production oriented minimalistic

lifestyle products made from bamboo ong>andong> rattan. As the bong>asong>ic

weaving ong>andong> form of the product is outsourced to poor producers,

the strategy wong>asong> recommended to be uncomplicated structure

with fine ong>andong> innovative finishing which imbibed ecological sustainability

principles.

Phu Do

This company didn’t really have much of a clear niche in terms of

production or aesthetic. For this reong>asong>on, ong>andong> on the request of the

company furniture ong>andong>/or accessories using bamboo ong>andong> rattan

combination more oriented to low skilled, mong>asong>s production methods

of manufacture wong>asong> firmed up ong>asong> the way ahead.

Trieu Son

Since the company wong>asong> mainly making bamboo board ong>andong> did not

have much of a furniture prototyping set up, the strategy wong>asong> to

develop knock down bamboo board furniture especially chairs,

which showcong>asong>e the new surface developed by the company.

Minimal external hardware wong>asong> to be used.

Viet Quang

The company already manufactured contemporary but up-market

lighting ong>andong> lamp shades ong>andong> wanted to focus on the product area.

This wong>asong> specified ong>asong> a priority ong>andong> identity area by the company

along with the request that designs build on existing product innovation

done by company.

Han Hanh

This company had several explorations of women’s bags ong>andong> bags

in general made with rattan, ong>andong> using combination of locally

available material ong>asong> necessary. However, the company wanted to

focus on lighting, ong>andong> so this wong>asong> firmed up ong>asong> the design brief.

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


Process Assessment

Following the visits to the companies ong>andong> studying each part

of the production to consumption process they used, a process

ong>asong>sessment wong>asong> performed. This wong>asong> done by Ms.Rebecca Reubens,

international expert, UNIDO, along with VNCPC ong>andong> SPIN

expert Mr. Long Nguyen Hong.

Each part of the production process wong>asong> examined ong>andong> studied

ong>andong> to determine bottlenecks to sustainability, ong>andong> also already

existing sustainable practices. The ong>asong>sessment wong>asong> made using

the Rhizome sustainability checklist, which evaluates each part

of the process against ecological, social, cultural ong>andong> economic

sustainability.

Two ong>asong>sessments were performed. One for the rattan process,

which encompong>asong>sed the four companies working primarily with

rattan, ong>andong> one for the bamboo board process, which wong>asong> being

followed by the Trieu Son company.

Bong>asong>ed on the process ong>asong>sesment, sustainable practices were

isolated, which drew upon the traditional craft ong>andong> identity of

Vietnam (culturally sustainable), the most ecological material

usage (ecologically sustainable), gave livelihood to producers on

fair terms (socially sustainable) ong>andong> were economically viable ong>andong>

marketable (economically sustainable).

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


Process Assessment: ong>Rattanong>

A process ong>asong>sessment of the rattan production to consumption

chain, wong>asong> carried out in conjunction with Mr. Long from VNCPC/

SPIN. The aim of this exercise wong>asong> to understong>andong> parts of the

chain that were unsustainable, so that these could be avoided,

ong>andong> where possible replaced with more sustainable ong>andong> cleaner

protocols. Parts of the chain which were already sustainable were

identified, so that these could be capitalized upon during the design

ong>andong> development process i.e. products would be strategically

developed so that they used existing cleaner processes during

production, ong>andong> also utilized techniques that addressed livelihood

generation, equitable opportunities for women ong>andong> small producers

ong>andong> other social ong>asong>pects

Vietnam does not have large stocks of large diameter rattan

- most of this variety is imported illegally from Laos, so it wong>asong>

decided to focus on the two eong>asong>ily available species commonly

called ‘garden rattan’ ong>andong> ‘red water rattan’.

Garden ong>Rattanong>

Garden rattan is cultivated in homestead gardens ong>andong> thus is

called ‘garden’ rattan. It is the cleanest rattan from the processing

perspective because it requires minimal processing ong>andong> treatments

- it requires no sulphur fumigation, bleaching, diesel treatment,

or boiling. Each cane grows from 2.5 to 6 meters in height

in the Red River Delta in the North of Vietnam. Utilizing this rattan

species for SME production in North Vietnam therefore cuts down

transport costs both economically ong>andong> to the environment ong>asong> well.

Most companies working with garden rattan outsource their

production to nearby homes. This enables women to be involved

in the value chain, ong>asong> they are able to work from home. Also

because the production set up is not a factory but a home, there

is in general better ventilation, lighting ong>andong> work environment for

the producer.

Red Water ong>Rattanong>

Red water rattan is a very fong>asong>t growing species which regenerates

eong>asong>ily, ong>andong> is indigenous to Vietnam ong>andong> grows in the mountainous

regions. This rattan is harvested by poor minority communities,

ong>andong> therefore sales of this rattan also imply income to these

communities. Unfortunately, utilization of this rattan runs the risk

of deforestation ong>asong> this rattan grows in forests, ong>andong> can eong>asong>ily be

over exploited ong>andong> traded on very low prices due to the traders

ong>andong> middlemen who manage this part of the value chain. The low

level of infrong>asong>tructure ong>andong> awareness of minority communities

makes them vulnerable to pressure from traders ong>andong> middlemen,

ong>andong> can lead to unhealthy competition ong>andong> unfair trading terms.

Unlike garden rattan, this species is treated by sulphur fumigation


to make it flexible. AS this process is extremely unsustainable, the

VNCPC hong>asong> already developed a technology using recycled soya

bean oil to treat this material. The material treated in this manner

is whiter, ong>andong> more flexible than the sulphur treated material,

ong>andong> is also cleaner. Wong>asong>te biomong>asong>s is used ong>asong> fuel in this technology,

ong>andong> heat is optimized by having the fire under the ground ong>asong>

opposed to over the ground. This also captures flying wong>asong>te ong>andong>

pollution.

The top 25-30 cms of this rattan is edible, ong>andong> the bottom 3-15

mts are used for processing. The middle 50 cms is thrown away.

About 28% of the rattan cane is wong>asong>ted during the process of making

parallel rattan strips. For this reong>asong>on, the VNCPC hong>asong> developed

a composting technology for red water rattan wong>asong>te. Up to

600 kgs of biomong>asong>s is chopped up per hour using a hong>andong> carried

machine which runs on petrol, ong>andong> costs around USD 120. A

cheaper machine costing USD 45 hong>asong> also been developed for the

same purpose, which runs on electricity.

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


Process Assessment: ong>Bambooong> Board

A process ong>asong>sessment of the bamboo production to consumption

chain, wong>asong> carried out in conjunction with Mr. Long from VNCPC/

SPIN. The aim of this exercise wong>asong> to understong>andong> parts of the chain

that were unsustainable, so that these could be avoided, ong>andong> where

possible replaced with more sustainable ong>andong> cleaner protocols. Parts

of the chain which were already sustainable were identified, so that

these could be capitalized upon during the design ong>andong> development

process i.e. products would be strategically developed so that they

used existing cleaner processes during production, ong>andong> also utilized

techniques that addressed livelihood generation, equitable opportunities

for women ong>andong> small producers ong>andong> other social ong>asong>pects.

Vietnam hong>asong> several species of bamboo which regenerate very quickly.

Unfortunately the mature bamboo stock is growing scarce because

of unsustainable ong>andong> illegal harvesting. Some bamboo species

are slowly growing extinct for e.g. the solid bamboo species locally

called ‘Tam Vong’. This bamboo is now harvested at 18 months instead

of 3 years, because it is very much in demong>andong>. There are some

NGO’s like GRET which are working to supply sustainably grown,

harvested ong>andong> managed bamboo, ong>andong> linking the bamboo SME’s to

these can help increong>asong>ing the overall sustainability of the process.

The bottom 20-25% ong>andong> the top 30-35% of bamboo is discarded after

harvesting. Only the middle 40% is used.

Interestingly, the traditional treatment method for bamboo, where

poles are submerged in ponds or in mud for around 3 years, is actually

unsustainable. The bamboo releong>asong>es lignin ong>andong> starch into the

pond water, ong>andong> this kills all of the fish in the pond over a pong>asong>sage to

time. This bamboo can be identified by its color which is more yellowish

brown than if air dried. Mud treated bamboo is very hardy.

In ancient Vietnamese houses the mud treated ‘Tre gai’ species of

bamboo which is used for the foundation, can long>asong>t for over 100 years.

The same foundation bamboo is often reused for the foundation if

the house is rebuilt during this period.

In the SME called Trieu Son visited, the treatment process involved

introducing direct steam in the tank with some chemicals. Once the

actual chemicals are ong>asong>certained the sustainability of this process can

be estimated. The wong>asong>te bamboo is used to fuel the boiler, ong>andong> the

unit hong>asong> already received an input from the VNCPC on improving the

boiler design for more efficient fuel utilization.

Production processes at the unit were already streamlined. For

example, instead of drilling each node separately to allow the treatment

chemical to enter the bamboo culm, each septum wong>asong> drilled

at an angle to tackle two internodes at the same time. Use of machineries

such ong>asong> automatic splitters ong>andong> cross cutters helped reduce

repetitive manual labour, ong>andong> also reduced wong>asong>te generation.

One of the major drawbacks of bamboo board, or any kind of board


for that matter is the use of adhesive or glue. The glue makes the

composite into a ‘monstrous hybrid’ where dealing with organic ong>andong>

inorganic material disposal at the end of life becomes very difficult.

First the materials need to be separated, ong>andong> then disposed off in

different manners. Another issue is the use of phenol formaldehyde

ong>asong> a glue, which is itself a very unsustainable adhesive. The VNCPC is

working on producing a bio-resin to solve this problem. Envisaged is

a bio-resin that makes use of the lignin discarded by the culm during

treatment, which can be reused after processing it ong>asong> an adhesive.

Trials on such a resin are already underway, ong>andong> when they are stabilized,

the SME can be introduced to this new material.

The wong>asong>te from the unit is already channelized to make smaller accessories

such ong>asong> bowls, souvenirs etc. One issue that can be addressed

is streamlining the mat production to prevent edge ong>asong>ymmetry.

This will help in reducing the wong>asong>te due to cutting parallel.

Another area where there is scope for environment is the working

conditions. Redesigning the shed to have better natural lighting, ong>andong>

natural ventilation would help in making the working environment

safer. Other precautions such ong>asong> circulating fans placed strategically

within the factory, ong>andong> wearing mong>asong>ks for protection would greatly

enhance the working situation.

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


The Design Process

The design process wong>asong> an intentionally collaborative process which

involved the company, international designer ong>andong> national designer

in the overall strategizing of the design direction. Several meetings

were conducted with each company to decide on how to actualize

the design logic ong>andong> strategy through initial explorations of material

ong>andong> structure.

At this point the team faced problems with the two firms Doan Ket

ong>andong> Phu Do. In the cong>asong>e of Doan Ket, being a big organization, a single

point person to reference all the activities through wong>asong> not identified

within the company. Another issue wong>asong> that the company wong>asong>

not amenable to an aggressive redesign process, ong>andong> wanted very

minimal re sizing of their existing products ong>andong> not a whole collection

of redesigned products. Due to lack of initiative from the company, it

wong>asong> decided to drop this company ong>andong> reallocate the products to the

other more pro-active companies.

The second company Phu Do wong>asong> unable to spend time for prototyping

activities, since the owner of the company wong>asong> reconstructing his

house, which wong>asong> on the same site ong>asong> his factory. As a result, production

activities ong>andong> prototyping staff on site wong>asong> minimized. An entire

collection bong>asong>ed on suitcong>asong>es wong>asong> developed for Phu Do, ong>andong> there

wong>asong> tremendous interest on the part of Mr. Do, the entrepreneur

ong>asong> well. However, due to his personal situation, he could not meet

prototyping commitments. Due to lack of facilitating communication

ong>andong> prototyping ong>asong> promised, from the company, it wong>asong> decided

to drop this company ong>andong> reallocate the products to the other more

pro-active companies.

ong>Finalong>ly, in consultation with UNIDO ong>andong> the PMU, the three companies

finalized for design ong>andong> development inputs to be carried forward

were Han Hanh, Viet Quang ong>andong> Trieu Son.

Detailed concepts were made for these three companies, bong>asong>ed on

successful material explorations, which were carried out in conjunction

with the national designer, ong>andong> the company. The design drawings

for these concepts were hong>andong>ed over to the national designer,

who carried the prototyping forward once the second mission of

the international expert wong>asong> concluded. The international expert

supported the entire process via email, through exchange of photographs

ong>andong> information, ong>andong> problem solving over the internet.

ong>Finalong>ly the product prototypes were completed for the 3 companies

bong>asong>ed on the ability of the company to produce in the short time

period before the Lifestyle fair.

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


Exploration ong>andong> Design Process: Trieu Son

A

B

C

D

E

F

DRAWN

CHK'D

APPV'D

SYMBOL

1 2 3

4

NAME

TRAN PHUONG

SIGNATURE

MODIFICATION

BY

CREATED

DATE

3/9/2011

CHANGE

DATE

MATERIAL:

WEIGHT:

2

3

COMPANY:

TITLE:

DWG NAME:

1

Tổng thể

SCALE:1:15

Assem Chair 01

SHEET 1 OF 2

A4

VERSION: 01


ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


Exploration ong>andong> Design Process : Han Hanh


ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


Exploration ong>andong> Design Process: Viet Quang


ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


ong>Finalong> Collection: Interlocking

The ‘interlocking’ collection wong>asong> the final collection designed, ong>andong>

prototyped with the Trieu Son Company. The collection consisted of

furniture pieces made from laminated bamboo board. The bamboo

used in making the board is locally available ong>andong> sustainably cultivated

ong>andong> harvested. Each of the production processes of making the

board were streamlined, so ong>asong> to make it ong>asong> ecologically ong>andong> economically

sustainable ong>asong> possible.

The products designed from the board were designed to use zero

glue in ong>asong>sembly. Flat pieces of board were ong>asong>sembled using notches

ong>andong> bamboo board pins. The pins also served ong>asong> a design element

for these products. Absolutely no hardware other than the bamboo

pins wong>asong> used in the products. Since the products therefore comprised

of a single material, their end of life disposal is simpler, ong>andong>

disong>asong>sembly is not required.

Due to the notch locking system, each product packs completely flat

for transportation, ong>andong> can be simply ong>asong>sembled by the used. This

saves on space, ong>andong> energy for transportation making for an ecologically

ong>andong> economically sustainable product ong>asong> well.

The final product collection for Trieu Son were exhibited in the Lifestyle

fair 2011 in Ho Chi Minh City, in both the One UN space, ong>andong>

also in the stall of the company. The collection received a good response,

ong>andong> had several buyer inquiries. The company is interested

in taking this collection further by expong>andong>ing the product range, ong>andong>

completing the prototyping of designs in the collection.

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


The ‘Interlocking’ collection


ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


ong>Finalong> Collection: Lace

The ‘lace’ collection wong>asong> the final collection designed, ong>andong> prototyped

with the Viet Quang Company. This collection is comprised of

circular ‘lace doilies’ made from an indigenous Vietnamese species

called ‘garden rattan’. The rattan gets its name from the fact that it

is cultivated in homestead gardens. Harvesting this species does not

endanger the forests, adn it can be sustainably grown, managed ong>andong>

harvested.

Since garden rattan grows in North Vietnam, it is physically closer to

the SME Viet Quang, thus making transport cost effective ong>andong> ecological

simultaneously. The rattan used in the products is ong>asong> natural

ong>asong> possible - it is not treated by bleaching or diesel curing.

Garden rattan is extremely flexible. This collection taps into this natural

property ong>andong> also the skill of the company in interlacing intricate

knotted forms to create a range of ‘lace doily’ bong>asong>ed lighting units.

The combination of inspiration ong>andong> technique fuse both Eong>asong>tern ong>andong>

Western cultural capital.

The design is constructed from differently patterned circular elements.

It therefore does not require exactly stong>andong>ardized components,

thus allowing for the limitations of hong>andong>crafted mong>asong>s production.

The ‘doily’ components can be outsourced to nearby homes

for production, where women can be engaged in producing them.

These can later be ong>asong>sembled onto the frame at a central location.

This feature makes these products very socially sustainable ong>asong> well.

The final ‘lace’ lighting collection for Viet Quang wong>asong> exhibited in the

Lifestyle fair 2011 in Ho Chi Minh City, in both the One UN space,

ong>andong> also in the stall of the company. The collection received a good

response, ong>andong> had several international buyer inquiries. One of

these wong>asong> from a lifestlyle store called Uma, which goes to show the

market viability of this collection. The Viet Quang company is interested

in taking this collection further by completing the prototyping

of designs in the collection, ong>andong> refining the ong>asong>sembly ong>andong> finish of

the products.

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


The ‘Lace’ collection


ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


ong>Finalong> Collection: Leaf

The ‘leaf’ collection wong>asong> the final collection designed, ong>andong> prototyped

with the Han Hanh Company. This collection consists of lighting

elements, ong>andong> Christmong>asong> wreaths ong>andong> decorations constructed

from a small diameter species which is indigenous to Vietnam. This

species is called ‘garden rattan’ because unlike most rattan species

which grow in forests, this species is cultivated in homestead gardens.

Harvesting this rattan does not endanger the forests, ong>andong> it

can be sustainably grown, managed ong>andong> harvested. Since garden

rattan grows in North Vietnam, it is physically closer to the SME, thus

making transport cost effective ong>andong> ecological ong>asong> well.

The rattan hong>asong> been used in the products in the most natural manner

possible i.e. without bleaching or treatment by diesel. Additionally,

rattan cutoffs which are wong>asong>te bits of rattan, have been used in the

design to add texture ong>andong> ong>asong> a design element. ong>Rattanong> wong>asong>te, which

is around 28% of the weight of the whole cane, hong>asong> also been used to

form tiny spheres to form ‘berries’ on garden rattan ‘vines’.

The ‘leaf’ components can be outsourced to nearby homes for production,

where women can be engaged in producing them. These

can later be ong>asong>sembled onto the frame at a central location. This

feature makes these products very socially sustainable ong>asong> well.

The final ‘leaf’ lighting collection for Han Hanh wong>asong> exhibited in the

Lifestyle fair 2011 in Ho Chi Minh City, in both the One UN space, ong>andong>

also in the stall of the company. The collection received a good response,

ong>andong> had several international buyer inquiries. The Han Hanh

company will take this collection further by completing the prototyping

of designs in the collection, ong>andong> refining the ong>asong>sembly ong>andong> finish

of the products.

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


The ‘Leaf’ collection


ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


The ‘Christmong>asong>’ collection


ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


Inquiries: Lifestyle Vietnam 2011

Sr. No. Name of

Company

1 Sovaco

Trading

Company

2 Ng. Mai

Hoang Yen

3 Four seong>asong>ons

Deco

Styles

4 Madame

Stolz

5 Homeconcept

Group

Country Interest Details

Vietnam, HCMC Han Hanh - leaf lamps

Viet Quang: lace lamps

Trading company working

with Mekong Delta villages

Vietnam Viet Quang: lace lamps No business card, name of

individual

Japan Viet Quang: lace lamps Could the company also

make other shapes, such

ong>asong> room dividers from the

lace dollies

Denmark Ngoc Son: Twist Lamp

Han Hanh: leaf lamps

Viet Quang: lace lamps

Ha Linh: Tray Tables

Thai Linh: Rice Bowls

South Africa Thai Linh: Angle Shelves

Trieu Son: Table/Chairs

Ngoc Son: Twist Lamp

Han Hanh: leaf lamps

Viet Quang: lace lamps

Ha Linh: Tray Tables

Thai Linh: Rice Bowls

He would like to get in

touch with the woodworker

who made the angle

shelves, ong>asong> well ong>asong> Trieu

Son company, both for

designs ong>andong> production of

own designs

6 TD Solutions

Vietnam All products This is a designer

7 Craft Beauty Vietnam, Hanoi

8 Diabolo Vietnam, HCMC Thai Linh: Angle Shelves

Charcoal bong>asong>ket

Also sent to company

booths:

Duc Phong

Kana

Thai Linh

9 Source of

Asia

Vietnam, HCMC Viet Quang: lace lamps Represent big buyer

10 Big Grong>asong>s USA Han Hanh - leaf lamps

11 Dong Thanh

Hong>andong>icraft

Art Articles

Export Import

Co.

France Han Hanh - leaf lamps

Viet Quang: lace lamps

Represents a wholesaler

from Belgium

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


12 Beekwilder Netherlong>andong>s Ha Linh: Tray Tables

Thai Linh: Angle Shelves

13 Grong>andong>eur

Journeys

Vietnam

14 Yoi Yoi Enterprises

15 Robert

Gordon

Australia

16 Lanternmoon

Australia Lacquerware boxes;

different types, hong>andong>painted

Doi Moi: beachbag ong>andong>

slippers

social orientation; prefers

to help children or the

environment

Australia Kana: Kimono Possible to order bigger

sizes (XXL?)

USA General Interest in collaboration

17 Omnia Australia Kana: Bags

18 The Bodhi

Asia Life-

Style

Thailong>andong> Lacquerworld: dot-pattern

bowls

19 Medusa Germany Lacquerworld: dot-pattern

bowls

20 Novita Italy Lacquerworld: dot-pattern

bowls

Ha Linh: Tray Tables

Trieu Son: bamboo

board products

21 Artelier Singapore Lacquerworld: dot-pattern

bowls

22 Dong>asong>lu Cong>asong>a Brazil Lacquerworld: dot-pattern

bowls

Ha Linh: Tray Tables

23 Enrico USA Lacquerworld: dot-pattern

bowls

24 Climbing

Rose

Vietnam, HCMC Han Hanh - leaf lamps

Viet Quang: lace lamps

25 Affari Sweden Kana: bags

26 Design

Ideong>asong>

USA Lacquerworld: Trays ong>andong>

Plates

27 Bates 141 Vietnam Han Hanh - leaf lamps

Viet Quang: lace lamps

28 Eong>asong>ybizvietnam

Vietnam, Hanoi He hong>asong> an e-commerce

site (www.Eong>asong>yBizVietnam.com)ong>andong>

is interested

in putting the

products from ethnic

minorities (especially

Thai)

Couple. Stefano Cerretelli

is interested in bamboo

board products; Laura Cerretelli

in the other products.

Interested in plates that

are uneven, rough finish

ong>andong> shape; 2 sizes: 7 ong>andong>

13 inch: Clara hong>asong> Pantone

of colours


29 Trunk Co Japan Han Hanh - leaf lamps

Viet Quang: lace lamps

Also sent to company

booths of Ngoc Son ong>andong>

Thai Linh

30 Hoaviet Vietnam, HCMC Han Hanh: Christmong>asong>

Items

Viet Quang: lace lamps

31 Conforama

Trading

32 GoGo Entertainment

33 GoGo Entertainment

Vietnam, HCMC Han Hanh: leaf lamps

Viet Quang: lace lamps

Vietnam, HCMC Han Hanh: leaf lamps

Viet Quang: lace lamps

Japan Lacquerworld: cong>andong>leholders

Also sent to Kana (bags);

Hoa Tien (bought animal

scarves); Mr. Vong>asong>e

(eggshell bowls)

34 Vight Vietnam, HCMC Han Hanh: leaf lamps

Viet Quang: lace lamps

35 Cap Sud

Caraibes

Martinique

36 Fusion_oi Vietnam, Hanoi

37 Auchan International

SA

38 Emissary

Home ong>andong>

Garden

39 Art ‘n

Frame

Vietnam, HCMC Hanh: leaf lamps

Viet Quang: lace lamps

USA

Tanzania Han Hanh: leaf lamps

Viet Quang: lace lamps

40 Hoff Import Germany Han Hanh: leaf lamps

Viet Quang: lace lamps

Ngoc Son: Twist Lamps

41 Collective

Breath

USA Han Hanh: leaf lamps

42 Esse Turkey lamps + Cushions

43 Gift 2 Clong>asong>s Vietnam Han Hanh: leaf lamps

Viet Quang: lace lamps

44 UMA Vietnam Han Hanh: leaf lamps

Viet Quang: lace lamps

45 Mekong

Creations

wants price infromation

want to buy 50 lamps of

each

Vietnam, HCMC interested in bamboo

treatments; could be an

interesting partner for the

JP in terms of design.

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


46 Nguyen Hoang

Linh

Vietnam an Hanh: leaf lamps

Viet Quang: lace lamps

47 GCK Co Ltd. Trieu Son: bamboo

board table

48 Aquarius

Trading

49 60 degrees

Plus

Hong>asong> office in Vietnam

ong>andong> USA

Lamps from rattan; wall

decorations

Vietnam, HCMC lamps ong>andong> decorative

products

50 Bell Arte Switzerlong>andong> Viet Quang: lace lamps

51 New Directions

Australia Trieu Son: bamboo

board furniture

52 Helvetong>asong> Switzerlong>andong>

53 Beijing

Coner Art

Counselor

China Han Hanh: leaf lamps

54 Olsson ong>andong>

Jensen

Sweden Wreath ,Lamps

What is the size; how to

package ong>andong> transport


Recommendations

• The products designed still need to be refined ong>andong> completed. The design expert hong>asong>

already provided final inputs for this to the national expert during the third mission. These

changes need to be incorporated so that a final set of prototype is completed.

• Once completed, the final prototypes need to be photographed professionally ong>andong> a

catalogue ong>andong> brochure needs to be prepared to showcong>asong>e the products.

• A training on pricing methodologies ong>andong> strategies needs to be conducted for all the SME’s

linked to the program. The international design expert or some other resource person

skilled in the same can be brought in for this input.

• Regular design inputs to be continued so that the momentum ong>andong> interest generated by the

entire process is not lost on the part of the SMEs.

• Regular monitoring of the work done by the craftsmen to be performed by experts, to

ensure quality ong>andong> also fair trade terms.

• Participation in local, national ong>andong> international exhibitions ong>andong> trade fairs to be supported

ong>andong> encouraged, to capitalize on investment already made.

• Stong>andong>ardization of processing techniques, including production streamlining protocols to be

introduced. The international design expert or some other resource person skilled in the

same can be brought in for this input.

• Exchange programmes for craftsmen for technology transfer to be set up within Vietnam,

ong>andong> also with other Souther countries to facilitate a South-South knowledge exchange.

• A mechanism to federate the SME’s into a larger body able to take on larger trade

transactions to be put in place. Alternately, each SME can be linked to a ‘big brother’ larger

company which will hong>andong>-hold the smaller company. Mechanisms to be put in place to

protect intellectual capital of the smaller SME ong>andong> also the create ownership in the ‘big

brother’.

ong>Bambooong> ong>andong> ong>Rattanong> Product Development| ong>Finalong> ong>Reportong>| Rebecca Reubens|


Overall Supervision

Rene Van Berkel, Chief of Cleaner Production Unit, UNIDO Headquarters

Overall Coordination

Patrick J. Gilabert, Representative, UNIDO, Vietnam

Hoang Mai Van Anh, National Program Coordinator, UNIDO, Vietnam

Core Team

Rebecca Reubens: International expert, Design for Sustainability

Nguyen Hong Long: Senior CP ong>andong> SPI expert

Tran Le Phuong: National designer

Pham Thai Vu: Translation ong>andong> coordination

Document

Design ong>andong> Content: Rebecca Reubens

Photograhs: Rebecca Reubens, Tran Le Phuong


Rebecca Reubens

Rhizome, 33, Jay Shefali Park, Shivranjani Cross Roads, Ahmedabad, Gujarat, INDIA : 380 015

Phone: +91 79 9426509927| Email: rreubens@gmail.com

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