Вінніпеґ Український № 2 (48) (February 2019)

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NOSTALGIC TIME CAPSULE INTO CANADIANA FASHION? Luba Fedorkiw he community of Sifton, located 20 km. north T of Dauphin in the Parkland region of Manitoba was named after the Canadian Minister of the Interior, Sir Clifford Sifton who encouraged the first wave of Ukrainian immigrants to homestead on the prairies in the 1890s. A spinning wheel crafted by George Gaudry stands stoically atop an ornate cairn built by brothers Don and Rick Gossner. As a millennium project, it pays tribute to the founder of Mary Maxim Ltd. Additionally, it welcomes tourists and reminds them of a simpler era of an active hub of wool milling and related manufacturing in Manitoba between 1930- 1950s. The cradle of the iconic Northland sweater. Shpatzirring back to the height of the Canadian Depression, John Weselowski and his brother George established their blacksmith trade in Fork River and later in the village of Sifton. They ingeniously designed and manufactured a new type of spinning wheel brought to Canada from Ukraine by their family and the world’ s first hand carders. This template served in the production of 20 units of Spin-Well spinning wheels per day at their converted blacksmith shop – Weselowski Brothers, later renamed Spin-Well Manufacturing Company. The patented spinning wheel sold for approximately $7.75 and was shipped throughout Canada, U.S.A. and other countries by mail order. A spinning wheel crafted by George Gaudry Spin-Well spinning wheels In 1937, Spin-Well Manufacturing Co. expanded their milling operation called Custom Woollen Mills. It manufactured the wool roping for rugs, 3 ply yarn for jumbo sweaters and specific carded woolen preparation (100 lbs. daily) to make batts for comforters. John Weselowski partnered with Sifton residents - Willard McPhedrain, a CN station agent who spoke Ukrainian and his wife Olive. Spin-Well Manufacturing Co. relocated to Brandon, Manitoba and the mail order company called Sifton Wool Products Ltd. founded by McPhedrain flourished in manufacturing and selling woolen work socks, mittens, blankets and other wool based lined parkas/windbreakers. The village of Sifton became an industrial center of wool products, operating 24/7, employing local workers and shipping much required products to the military overseas during World War II.
Rotary Clubs, Salvation Army, Handcraft Guilds and other organizations contributed to the volunteer war efforts using the Weselowski spinning wheel. While travelling to promote his merchandise (Sifton Products Ltd.) to department stores in western Canada, Willard McPhedrain was inspired by the unique motifs of Cowichan First Nations. The first graph style pattern - knitting kit #400, The Reindeer was designed by his employee, Stella Sawchyn. The bulky and rough looking 100% pure wool Northland sweater was born. It became highly successful in its simple marketing through rural and urban newspaper advertisements originally in Free Press Prairie Farmer, Family Herald and Western Producers. Trademarked under his employee, Mary Maximchuk’s truncated surname, Mary Maxim, it became a fashion “must have” for unexcelled warmth and wear. Whether with beaver, moose, fish, abstract or sport designs, it was worn against the cold elements of prairie weather. It was also called he curling, hunting or simply, the economical Northlander sweater. In 1954, Mary Maxim Ltd. found a new home in Dauphin, Manitoba, in 1956 another location was established in Port Huron, Michigan and in 1959, Mary Maxim Co. moved to Paris, Ontario – a textile town where knitting patterns, yarn and other craft products were “in vogue.” Willard McPhedrain consolidated his business, and it grew into an international mail order company. He died December 29, 1971. The Dauphin Herald obituary for John Weselowski states that he died June 1, 1973 and is buried in Sifton. Anna Weselowski, John’s widow continued her husband’s business and sold the machinery of Custom Woolen Mills of Sifton, Manitoba in 1975 to Purvis Smith Ltd. of Calgary, Alberta. Hollywood comedian Bob Hope, HRH Princess Anne and the Canadian band Barenaked Ladies have sported Mary Maxim sweaters. Roots brand partnered and re-invented the perfect retro fashion piece to commemorate the 60 th Anniversary of Mary Maxim (2014). Descendants of the McPhedrain family still operate the Mary Maxim brand with catalogue, retail and internet sales. Humble beginnings in Sifton, Manitoba and still providing the joy of hand knitting. The Weselowski Spin-Well wheel from Sifton may be found in an attic or auctioned at a rural farm sale. Humbly historic to Canadiana fashion. УВ 100% pure wool Northland sweaters Sources:“About Us” Mary Maxim 03/05/200 “Roots, Mary Maxim collaborate on iconic curling sweaters,”Sept. 10, 2014 Lesyk, Elsie, Sifton Then and Now, Freisen Printers, 1992 Rouke-Barringer,Cathy “The Real Mary Maxim” www.customwollenmills.com www.TorontoStarReprints.com MARY MAXIM COLLABORATION WITH ROOTS BRAND - FEBRUARY <strong>2019</strong> - UKRAINIAN WINNIPEG 23
Page 2 and 3: 4 Рієлтор 5 СТОРІНКА
Page 4 and 5: Рієлтор Люда радит
Page 6 and 7: КВИТОК до МРІЇ Марі
Page 8 and 9: UKRAINIAN NIGHT 2019 Dauphin Kings
Page 10 and 11: Mariia Kryvosheieva ove, Courtship
Page 12 and 13: As can we see, the hard work of men
Page 14 and 15: CALENDAR of EVENTS IS BROUGHT TO YO
Page 16 and 17: 16 Український Вінн
Page 18 and 19: a stylish blend of culture and func
Page 20 and 21: INTERVIEW. Інтерв’ю Лiз
Page 24 and 25: W 18th-century portrait of St Paisi
Page 26 and 27: «Жаліти за минулим,
Page 28 and 29: Камянка в першій по
Page 30 and 31: Чайковський серед

Вінніпеґ Український № 2 (48) (February 2019)

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