Creative HEAD April 2019

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THE BUSINESS EDIT MICHAEL THOMPSON ADVANCED PRO SALON WHAT MAKES ADVANCED PRO SALON COLOURCODE SO INNOVATIVE? ColourCode was born from a simple concept – creating products your hair would choose – and focusing on both stylist and client in equal measure. It offers professional permanent or demi-permanent dual colour performance across 117 shades with exceptional coverage, and every shade is infused and enriched with ProPlex technology, argan oil and vitamins B5, C and E. WHY SHOULD SALONS LOOK AGAIN AT THEIR COLOUR? Producing a great range of shades is no longer enough; post-colour treatments merely paper over the cracks. Advanced Pro Salon is firmly focused on minimising and eradicating the damage in the first place, which is underpinned by a full ProPlex and argan oil-infused professional pre-lightener range. Even our developers are enriched with argan oil! WHAT PLANS DO YOU HAVE ON THE HORIZON? The ColourCode range is available now and we have new shades already in development to expand that range, including extreme colours. Advanced Pro Salon is supported by highly-experienced creative and technical teams with decades of high-level salon experience, who are on hand to expertly guide a salon. HAS FRANCHISING GOT A FRESH FUTURE? CELEBRITY HAIRDRESSER ANDREW BARTON has recently revealed that following his new role as creative director at national salon chain Headmasters, he has become a franchisee, taking on the group’s Mayfair salon (see below). Having been both a key part of the Toni&Guy and Saks teams earlier in his career, Andrew also had his own brand salon before closing in 2015. Such a big name committing to a franchise future has shone the spotlight again on what franchising can bring – both as a franchisee and as a salon brand that might want to go down that path. “You have an entire network dedicated to helping you and your business – accountancy, sales monitoring, wages, training, lease negotiations, advertising and PR is supported,” explains Darren Messias, joint managing director of KH Hair Group. But, remember, this comes with a royalties cost and you’ll need to abide by the rules of the franchise company and adhere to its brand values. “Issues can arise when a franchisee doesn’t agree with one of these rules or values, so communication from the very beginning is a key factor,” he adds. “To get the best out of owning a franchise you really have to embrace the brand,” says Barry Jarega, head of business development at Saks. “We have done extensive research and we know our target market, so it makes sense for new franchisees to take advantage ANDREW BARTON HEADMASTERS MAYFAIR of the knowledge and resources available.” HOB Salons has 25 salons, 10 of which are franchises launched by six different owners. Director Clive Collins believes it’s vital for a new franchisee to keep track of every bit of money, a common pitfall. “They can spend too much on day-to-day expenses without realising the impact on their cashflow – all these minor expenditures build up,” he says. “Suddenly they realise they can’t pay their wage or VAT bill and the business begins to spiral in a way that’s hard to rectify.” How can this pitfall be avoided? Be obsessive! “Check your bank statements constantly and keep a running total on where every penny is being spent,” warns Clive. “Ensure you can cover the essentials with a buffer to cover anything unexpected.” And what if you’re a salon owner thinking about letting others have a slice of the action? The most difficult part is finding balance in relinquishing some control, while remaining true to what you’ve built. “Do you have the brand and infrastructure to support future franchisees and make sure they feel that they are getting value for the royalties they pay?” asks Darren. “When it’s your business, any decision you make is yours alone. However, when you have franchisees who may not agree with your views or decisions for the brand, you have to be prepared to listen and perhaps compromise.” Every business faces challenges, but working with a large group offers great expertise and a framework of business skills to address those challenges. At Headmasters we have a great brand name with a great reputation, as well as a network of support tools. Any business comes with huge responsibility, especially the future of the team, their careers and their income. Attracting clients is a constant drive for a salon owner, providing staff with clients and effectively managing profit and loss. I speak to many independent salon owners who feel alone. They’re often one of the busiest stylists behind the chair, too, and can find it frustrating to find the time and expertise to manage. Being a franchisee you get so much of this support. A good starting point is to list what the individual’s expectations are from the franchisor and see how the brand can deliver. I’ve learnt that this collective approach to building a business is a winning formula. 22 CREATIVE HEAD
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Creative HEAD April 2019

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