forecourttech April 19

sabevents

A monthly technology magazine for the evolving retail forecourt.

Technology for the evolving retail forecourt.

ISSUE: 01 | April 2019

DRIVEN BY A SMILE:

THE STORY OF DUTCH

RETAILER TANQYOU

EVENT REVIEW:

BIG BROTHER’S

FUEL DAY

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SYSTEM FUTURE-PROOFED?


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But if your card system or service provider is too slow to keep up,

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forecourttech

Editors note

welcome to forecourttech online, the new

E-magazine enhancing the forecourttech brand and

reporting on current and future technologies that optimise

the operation of the retail forecourt and enhance the

customer experience.

The retail forecourt is quickly adapting to the digital

revolution with many retailers understanding the

advantages that it brings, such as higher efficiency in

fuel management, improved pricing systems and higher

customer loyalty. By digital we refer to cloud, analytics

(including big data), mobility, interactivity (i.e. social

networking), robotics, machine learning, artificial

intelligence, the internet of things and multi-channel

marketing.

Fuel retailers are increasingly turning to digital

technologies to not only build, operate and maintain fuel

stations with greater safety and efficiency, but also to

transform their mobility, fuels and consumer experience.

Each month forecourttech online will feature views from

industry associations, major fuel retailers and

independent operators as well as reporting on developing

technologies from global solution providers.

The magazine will also serve as a promotional tool to

report on and promote our annual conference and

meetings Convention ‘forecourttech’.

At ‘forecourttech online’ we look forward to receiving your

views on the content and topics of interest. We are open

to your comments, and will feature an industry opinion

column in future issues as part of our commitment to

bringing you news that is informative and educational

pagethree

I want to thank all those currently supporting the

forecourttech brand, those that have supported this,

the first issue of forecourttech online and look forward

to building the brand awareness and readership as we

progress.

The forecourttech brand is owned and

promoted by SAB Events Europe Ltd. All

rights reserved.

The views expressed in this magazine are

those of the author and do not necessarily

represent those of SAB Events Europe. No

part of this electronic magazine may be

copied or reproduced without the written consent

of SAB Events Europe Ltd.

Advertising:

Steve Sanders

steve@sabevents.eu

Features:

Wendy Taylor

wendy@sabevents.eu

SAB Events Europe Ltd.

The Quadrant

Surrey

KT17 4RH

www.sabevents.eu

#forecourttech @forecourttech www.forecourttech.com


forecourttech

News round-up

Automatic speed limiting technology is to be

made standard on all new cars from 2022,

under Europe-wide plans.

Circle K has strengthened its electric vehicle

initiative with high power charging stations

from ABB.

Tesla is upgrading its supercharging network

to V3 for next-generation speeds.

Amazon Go has a new competitor in grocery

chain Meijer, which rolled out a new app this

month letting shoppers scan items and pay

on their mobile phones.

Why big data is the future of self-driving cars.

pagefive

7-Eleven’s digital strategy is about expanding

customer interactions.

New research from Stanford University

scientists demonstrates a new method for

making hydrogen fuel directly from ocean

water.

According to research group IGD, over half of

shoppers (54%) say they stop at a forecourt

for food or drink regardless of whether they

need fuel.

Chevron has partnered with Microsoft to fuel

digital transformation. Microsoft HoloLens

makes sci-fi virtual teleporting a business

reality for safer operations and to address

issues more quickly.

#forecourttech @forecourttech www.forecourttech.com


forecourttech

Driven by IT...

and a smile

Dutch company, TanQyou, is not your average fuel

retailer. With a background in IT, Jan-Harmen Akkerman

and his team had no experience in fuel retail before 2015.

But putting their expertise to use they have created a

streamlined digital experience that goes beyond the fuel

pump and puts the fun back in to driving.

pagesix

Consumer habits are changing, technology is

advancing and retailers are working hard to find ways to

integrate new technologies for the benefit of customers and

their business. For Dutch retailer, TanQyou, the process

has been slightly different. The company, which was

launched in 2015, was started not by fuel retail executives,

but by IT professionals, and as such its very foundation is

built on technology. Because of this TanQyou has been

able to develop an innovative business model that rewards

customers and encourages brand loyalty, despite the sites

being unmanned.

“We have a completely different perspective to traditional

petrol retailers, explains TanQyou founder and CEO, Jan-

Harmen Akkerman.

“Traditional fuel retailers see delivering fuel to their customers

as their main business stream with things like shop

sales and EV charging as an extra. We see it the other way.

Through our apps we are facilitating a mobile ecosystem

and refueling is just one part of that. So whilst refueling

is one of the main income sources for the business, our

parking services, EV charging and shop sales are just as

important,” he added.

Jan started his other company, ICIT (internet bureau) – a

full service digital agency, 18 years ago. The company

provides services to multinational companies and it is

through these years of expertise that Jan and his team

have been able to carve out a unique place in the fuel retail

market: “IT is the most important aspect in everything we

do. We developed 99% of the techniques in house. The full

company is built on this platform,” explains Jan.

The company started when Jan purchased a 2.5 acre

piece of land that had a license for a petrol station. “At first

the goal was to rent the land to an oil company, but then I

started to think that we could do this better, but not in the

old way. So we started from scratch,” he explains.

From scratch meant the IT experts putting their heads together

to create their own fuel station management system.

“We have our own POS and pump control systems – we

made it lean, we made it simple. We looked at the business

with a whole new perspective. We took the best bits of

everything and only used external suppliers where they are

really good at what they do. It allowed us to create a lean

and mean forecourt,” said Jan.

The platform has allowed TanQyou to engage with their

customers in new and innovative ways with the aim to

make refueling ‘fun and personal again’.

“Competition in this market is high and we believe that you

#forecourttech @forecourttech www.forecourttech.com


forecourttech

have to find other ways to connect to customers to be the

first in line and the one stop shop solution on the entire

mobility customer journey,” said Jan.

The nearly 19,000 TanQyou members benefit from periodic

prize draws and happy hours via the MyTanQyou app. For

every litre refueled, members get one entry into the draw

where they stand a chance to win a whole range of prizes

including cars, gadgets and vouchers. The loyalty app

has proved a hit with customers. At the company’s original

and largest location around 89% of customers are using

the application with an average of 60% digitally recognised

across TanQYou’s 24 locations.

TanQyou’s main goal is to become “the platform” in the

mobility services industry and aims to support this goal by

expanding its fuel retail network into other parts of Europe

over the next few years.

pageseven

Jan-Harmen Akkerman will give delegates and

exclusive insight into TanQyou’s innovative approach to

fuel retailing at forecourttech19. The presentation will

focus on the use of online tools and optimising customer

loyalty schemes.

For more information visit www.forecourttech.com

#forecourttech @forecourttech www.forecourttech.com


forecourttech

Fuelday for Retail

A new name, a handful of (inter)national top speakers and lots of inspiration. Lots of inspiration.

These were the main ingredients of BigBrother’s Fuelday for Retail. Ingredients that were eagerly

consumed by more than 250 participants.

Look further ahead

Developments and changes in retailing countries are

happening fast. What is new today is old again tomorrow.

It is therefore important to keep up, writer and retail expert

Steven van Belleghem outlined in a video at the start of the

BigBrother congress in Ede in the Netherlands. “The cashless

Amazon go is, after Apple Stores, the most lucrative

retail formula in the world. It is not surprising that Amazon

intends to roll out the concept quickly, also within petrol”

Van Belleghem explained. He added that retailers have to

embrace new technologies, such as systems that make

cash-free shopping possible. Amazon Go uses cameras

and sensors to detect what a customer is purchasing so

when they are done they can simply leave the store and

any purchases are paid for via their Amazon account. “It

is about removing barriers”, says Frits Morrema, retail

marketing & communication manager at Total Nederland.

With his vision, he created the basis of Total’s COSIE shop

concept. During the Fuelday for Retail he discussed the

background of the idea. “The gas station is often classified

as expensive and uncomfortable. We want to change that.

COSIE stands for barista quality coffee, fresh juices and

surprising sandwiches in a modern, welcoming and atmospheric

environment, an environment where people like to

stay.” Morrema made it clear to the public that a vision, a

goal and a strategy are important factors of success, but

that these should be combined with passion. “From management

to employees on the floor; everyone has to stand

behind and go for it. Only then will you achieve the goal

of higher frequentation, more satisfied guests and higher

spending. “

Customer data the basis of development

The customer is also central at Shell. Customer data is an

important starting point for new developments at the oil

giant, Dan Jeavons said. He is general manager of Data

Science at Shell, a department that is primarily concerned

with the development of smart learning software. The new

Shell Go + savings program, and its backend technology,

is an example of this. Through this intelligence programme,

Shell collects data and subsequently uses it for customer-specific

rewards, among other things. Dan displayed to

the conference participants a picture of all the possibilities

that data the oil company offers. In the field of developing

sustainable forms of energy, the company has also set

itself the goal of halving its CO2 footprint by 2050 compared

to today. Through all kinds of projects, events and

hackathons (a meeting of software and website developers,

designers and business strategists to work on a theme

together).

It was a beautiful and unique insight into the “new” world of

Shell. It is an approach that received approval from Belgian

trend watcher Rik Vera (pictured below). “Data ensures

that retailers get to know their customers and can develop

very focused concepts.” But there are conditions attached

to that concept development, Vera explains. “No less than

70 percent of retailers are busy with today, 20 percent with

tomorrow and only 10 percent with the day after tomorrow.

Only the latter group is doing well, when you come up with

new things you have to look further ahead than just today

or tomorrow.” He compares it with Uber. “Uber is thinking

strongly about the future. Uber is not a taxi company at all,

they have long looked ahead. Their app will soon be leading

if the self-driving car is commonplace. Take it from me.”

To illustrate his point, Vera used the analogy of a beach

chair: “If all beach chairs are rented out, after a while the

entrepreneur will optimise the rental - the chairs get a colour,

they are not rented per day but per hour and also the

chairs are smaller and placed closer together so that more

fit on the beach. And then…. then there will be a tsunami.

The sea recedes and the beach first becomes larger, with

space to place even more seats. The entrepreneur does

that too and suddenly, the tsunami engulfs everything. That

tsunami is the disruptor!”

pagenine

#forecourttech @forecourttech www.forecourttech.com


The end of the

forecourt as we

know it?

The end of the forecourt is nigh. It seems an ominous statement and perhaps for the few

inexorable retailers resisting change, it is. For others, change presents exciting new

opportunities for innovation and growth. Mark Wohltmann, Director of NACS Europe

outlines some the opportunities and threats technology presents to the fuel retail industry.


forecourttech

The retail industry is evolving rapidly. The way people

shop is changing and the retailers that are embracing the

shift in consumer habits are the ones who will continue to

thrive in the years to come.

“When it comes to technology and how it will impact retail

there are two different sides, the consumer side and the

business side. Both elements are changing and progressing

massively,’ explains Mark Wohltmann, Director of NACS

Europe, a global convenience association dedicated to

advancing convenience and fuel retailing globally. So in

this rapidly progressing industry, what are the key trends

that will shape the fuel retail sites of tomorrow?

Mobile payments & loyalty

In recent years there has been a significant rise in mobile

payment solutions. For many customers this is seen as a

convenient and efficient method of payment and for the retailer

it generates volumes of consumer point-of-sale data.

“Mobile payment applications is a development that everyone

picked up on,” explains Mark.

“What we have seen so far is larger companies investing

in their own solutions, but that might change in the future.

As a consumer the one thing you don’t want is to have 25

different apps to use at 25 different retailers. Retailers need

to find a balance between being open to the possibility of

consumers using multi-site platforms at the pumps and in

store but also being closed to protect their valuable loyalty

data. We hear these discussions everywhere we go,” he

added.

A survey by Synchrony Financial in 2018 highlighted

consumers’ willingness to download retailer mobile apps.

The report recommended that retailers create mobile apps

to bring together user experience opportunities and to

engage customers with personalised offers and discounts

that promote brand loyalty.

“Retailers that have a fully integrated payment and loyalty

solutions are able to gain really valuable insights. What I

really like is when retailers use these platforms to enhance

traditional marketing technique. So, for example, some

retailers already implemented social promotion: if you sign

up to a retailer’s app you get promotional offers that you

can share with friends via email or text. They must then

download the app to use it. It’s word of mouth marketing in

the digital age,” added Mark.

Big Data

Data is king in this digital space and retailers that are able

to access high quality data and know how to use it are able

to gain huge competitive advantage. The idea of collecting

data is not new. For hundreds of years businesses have

kept records of their clients to maintain service levels,

market new products or to simply stay in touch. The data

available in the digital era however goes far beyond this.

Retailers now have access to vast sums of data from multiple

sources in real time, which if analysed properly can

offer unique insights into consumer trends and behaviours.

Big data, as the name would suggest, is often so large and

complex that it goes beyond traditional analysis methods.

Artificial intelligence and algorithms can help businesses

make sense of the extremely large and constantly evolving

data sets.

“Big data is not just ‘lots of data’, it is about the wealth of information

hidden behind it and only being useful once you

combine and analyse it. A lot of companies really struggle

bringing data together and they don’t have the man power

or the resources to work with it. What will help them is machine

learning and algorithms that does the work for them,”

explained Mark.

“Recently I spoke with a company that runs fleet cards

and they decided to start looking further into their data to

see what they could unearth. They found that they could

predict well in advance when a fleet customer was at risk

to move to another retailer by looking at their card-usage

behaviours. As a retailer if you can access insights like this

you can then adopt a more proactive approach and reach

out to the customer, offer them a discount, show they are

valued and perhaps prevent them from leaving.”

pageeleven

#forecourttech @forecourttech www.forecourttech.com


forecourttech

pagetwelve

Electric vehicles

As car manufacturers and governments look for ways to

meet global climate targets, electric vehicles are being

viewed as a possible solution to the problem. This in itself

requires a huge change in consumer habits with even the

fastest chargers on the market taking around 20 minutes to

charge the battery to 50%, considerably longer than refuelling

with petrol or diesel.

“We all know it will change our industry, it will turn things

upside down,” said Mark.

“It might take a while but more and more I believe it will

happen sooner than most of us think. Companies like BMW

announced that in just a couple of years time they will have

a fully electric model in every range. If all car manufacturers

adopt a similar approach then this will really change the

dynamic. If suddenly manufacturers are mass producing

electric vehicles then we will see a reduction in price and

more electric vehicles on the road. Retailers are aware of

these changes and they are all looking in to what the future

might hold.”

With longer wait times this produces a unique opportunity

for retailers to draw customers in to the stores, but just

because they are there with nowhere else to go, it does not

guarantee they will engage with the store.

“On a recent trip to Norway I visited a petrol site that had

10 chargers on the rear parking lot. It was lunchtime and all

10 were occupied but all of the drivers were sat in the car

on their phones, none were in the store. If a customer goes

to a site and spends 30 minutes on charge but not in the

store then it becomes clear that they don’t have the right

infrastructure,” explains Mark.

Destination forecourt

“Traditionally you would you go to a c-store either because

it is the only one open and everything else is closed or it is

conveniently located on your journey. Suddenly with developing

technology this called all disappear. If you have an at

home electric charger, you won’t need to fuel anymore and

if the likes of Amazon can deliver emergency purchases

within an hour, you have no reason to go out. This means

the fuel retail site has to become a destination not a stop

over,” explained Mark.

“We need to start thinking about destinations rather than

c-stores. For rural communities a fuel station can become

a community hub or due to more and more people working

In a world with self drive cars, who decides

where to stop and refuel?

#forecourttech @forecourttech www.forecourttech.com


forecourttech

remotely it could become a co-working space. Retailers

then need to think more about the in store experience. Just

one great example of this is Maxol in Ireland, who won an

Honourable Mention for their M3 Mulhuddart motorway

station at the NACS International Convenience Retailer of

the Year Award in 2017. They have a range of food offers

and children’s play areas, so families go there because

they want to. They leave home in their car with a motorway

station in mind,” he added.

Whilst convenience can be easily achieved online, more

and more online retailers are investing in physical stores to

deliver experience to their customers. China’s online retailer

Alibaba is using a ‘New Retail’ model to meld the online and

offline experience. In the last year they have opened 65 retail

sites, that use mobile apps, online payments and a host

of other cutting-edge technologies to provide a unique customer

experience. Customers can even order from home

and typically, customers within a three-kilometre radius can

receive their groceries within 30 minutes.

“In a recent discussion with Alibaba in China, they explained

to us why they, as an online retailer, are opening

physical stores: ‘We need stores to deliver experience. It’s

not necessarily about selling but building the relationship,

allowing customers to connect, trust and get to know the

brand’, something that our industry truly has an advantage

in that we can utilize,” explained Mark.

Self drive cars

Self-driving cars are here. Whilst mass adoption is still a

way off, the technology is there.

“It all comes down to owns the customer of the future. At the

moment if a customer wants a drink they decide where to

stop. If there is a self driving vehicle then who tells it where

to stop? Is it Google because the data is based on maps?

Is it the customer? Does the vehicle make the decision

based on consumer habits or companies’ promotions? This

question has not yet been answered. It is a threat and an

opportunity,” said Mark.

“At the International Forecourt

Standards Forum (IFSF), we are

following all of the trends that Mark

has highlighted above with interest.

We certainly agree that those who

do not embrace these changes are in danger of being left

behind. What we are seeing is that to allow the fuel retailing

landscape to keep up with and hopefully lead other market

segments, all elements of the forecourt and backcourt need

to be able to easily interface not only with each other, but

also with the myriad of platforms now hosted in the “cloud”.

In order for this to happen, all parties need to use standards

not just within their own geography and segment, but

globally, to be able to benefit from break-in technologies

from existing software and hardware vendors, plus new

innovators. To this end, IFSF provides standards and

implementation guides that allow for the interoperability of

the new technologies along with the legacy technologies

enabling fuel retailers to operate and offer both for many

years to come.”

Heather Price, Chair, IFSF

pagethirteen

Mark Wohltmann will be discussing ‘The end of the

forecourt as we know it’ at forecourttech19. The key

note presentation will feature exclusive insights from the

most recent NACS Global Issues Survey on technology

and will look at trends and disruptors as well as examining

how emerging technologies could change the way

consumers interact with the c-store, that may fundamentally

change the face of fuel retailing and forecourt

convenience as we know it.

For more information visit www.forecourttech.com

#forecourttech @forecourttech www.forecourttech.com


forecourttech

Supplier news

Car wash manufacturer, ISTOBAL, will

present ‘Smartwash’ at The Forecourt Show

2019 in Birmingham, UK from 8-10 April.

Smartwash is a pioneering new technological

concept for digitalising car wash facilities

LED lighting specialists, Bever Innovations,

has successfully partnered with Distec

Graphics and LED signage company based

in Guatemala to provide lights for their LED

price displays.

pagefourteen

In their latest blog post, Igenico Group

examine connected cars, the technology

powering them and what this means for

commerce.

Tim Hoffmeister is to become the CEO of

Implico Group. Tim joined the company in

September 2018 as Chief Financial Officer.

The new role will focus on strategic

development.

Kalibrate’s User Conference 2019 brought

fuel and convenience retailers together in

San Diego for two days of discussions and

networking. Here they outline the highlights

and takeaways.

Scheidt & Bachmann and Worldline have

announced a new partnership that will enable

future proof card processing at fuel stations.

#forecourttech @forecourttech www.forecourttech.com


forecourttech

Gilbarco Veeder-Root is full charged and

ready to deliver electric vehicle charging to

Europe’s forecourts. In October last year the

company made a minority investment in

Tritium, a privately held EV charging

technology leader, to enable the retail fueling

technologies business to meet progressive

customer needs in the face of the e-mobility

revolution.

IFSF Chairman, Heather Price, has been

announced as the conference programme

moderator for forecourttech19. Heather was

joined IFSF in 2018 and was

formerly Business IT Manager, EAME for

Fuels & Lubricants with ExxonMobil.

pagefifteen

The NACS Convenience Summit Europe will

take place from 5-7 June in London, UK.

The event will be hosted by NACS Director of

Europe and forecourttech19 speaker, Mark

Wohltmann. Registration is now open.

Dover Fueling Soultions (DFS) has signed

a new five -year deal with EG Group. The

agreement will see DFS provide wetstock

management solutions to EG Group’s sites

worldwide.

Accenture has invested in and formed an

allinace with P97 Networks, a leader in cloudbased

mobile commerce, in-vehicle

payments and digital marketing solutions for

the convenience retail, fuel and vehicle

manufacturing industries.

The Smart Payment Association’s (SPA) latest

paper addresses the protection problem surrounding

IOT payments.

#forecourttech @forecourttech www.forecourttech.com


forecourttech

Is your fuel

card system

future-proofed?

- A checklist for CEOs and CIOs

pagesixteen

This checklist was designed by Walter Van Huyck, an

expert in fleet card systems who has led the

development and marketing of international fleet card

systems for major fuel retailers, such as Lukoil and

ConocoPhillips. Now Walter works as Business

Relationship Manager at OpenWay, a software provider

of fleet card issuing and acceptance solutions.

Everyone loves changes, nobody wants to be changed. Payments are one of the most

dynamic areas in the fuel retail business, encompassing how customers pay at fuel

stations, how fleet companies control their fuel expenses, and how merchants motivate

customers to pay faster and buy more. At some point, to meet the ever-changing customer

expectations, you have to look at your current fuel payment system and ask yourself: ‘Is it

still fit-for-purpose? Do we need to change?’

Your system probably fits the needs of your business now and for a couple of years into

the future. But will this still be the case in 2022? We encourage you to challenge yourself. Is

your current system for managing fuel card payments ready for your “next big thing”?

#forecourttech @forecourttech www.forecourttech.com


forecourttech

CEO CHECKLIST

1.Does your system support business

growth?

This is the most important question. When you

expand cross-border, your fuel card system should

support multi-currency payments and be compliant

with local accounting regulations. If you acquire or

merge with another fuel company, the system should

be able to handle multiple entities, with streamlined

card payments operations across all business units.

Furthermore, if you have a successful year and double

your customer base, your system should be able

to process increased volumes without issues. Modern

systems provide scalability and do not limit your

growth opportunities.

2. Are you flexible enough to provide

the best experience for your

customers?

As a fuel retailer, you want the best service experience

at your petrol stations for corporate drivers and

individual customers alike. They deserve the latest

payment innovations you can offer. But if your card

system or service provider is lagging behind, you lose

control over how and when you roll out new features.

For example, real-time payments have become a

game changer for corporates. Your system should

be able to check the limits, assess risks, calculate

the best price, and apply discounts – all online and in

real-time. Fleet managers expect to see the updated

balance just moments after the top-up.

For individuals, mobile and wearable payments

can be a good differentiator. If drivers prefer to pay

without leaving their car, then petrol stations should

be able to accept this type of payment – whether it

is QR-code, NFC, or in-app based. Sometimes, such

innovations bring even more value to the business.

One of our customers now delivers a fuel card directly

to the driver’s mobile app. Users pay at stations by

scanning a barcode. No plastic card is needed. They

can check the balance and amount available on their

account, limits on petrol types and car services in

real-time. For the fuel company, it has brought significant

savings on plastic card issuance and eased the

pressure on customer support staff.

3. Is your business compliant?

If you operate in Europe, your system supports the

IFSF standards as a matter of course. But recently

there have been a few regulation changes that do

not apply to the fuel business directly but mandate

changes in business processes around customer

data and the security of payments, e.g. GDPR, PSD2.

Can your system adopt theses new requirements

easily?

4. How does card management fit in

your business ecosystem?

B2B customers expect to be onboarded just in hours

or days, not months. Also, they want to perform most

fuel card operations via online portals and mobile

apps. At the same time, fleet managers prefer to receive

reports on fuel expenses in near real-time. This

means that the whole business should work as a welloiled

machine, without interruptions and bottlenecks.

This can be achieved if the core payment platform is

truly online and integrates with other business-crucial

components through standard, open APIs. This

delivers business automation and enhances customer

service.

5. Do you have enough control over

business development and service

quality?

Want to set up a new rule for price calculation for

VIPs or launch a new card for tourists? How long will

it take for the IT team to satisfy your request? Also,

controlling service quality can be a pain point for

companies that rely on third-parties to run their card

business. For some types of fleet companies guaranteeing

100% service stability is a must. As an IT

director of a major fuel network that uses our platform

puts it: “It is not the end of the world, if a person can’t

pay at the supermarket because of system downtime.

But ambulances can’t be kept waiting at our stations.

It may cost a life and it will definitely cause fines and

reputational damage for us”.

pageseventeen

#forecourttech @forecourttech www.forecourttech.com


forecourttech

CIO CHECKLIST

1.How quickly can you support requests

from business?

Normally, a new product feature should be a matter

of configuration, not a heavy customization exercise.

And your team should be able to do this without

vendor involvement. Sometimes new functionality can

be a challenge if the current system was tailor-made

for your company. You cannot always benefit from developments

made for other users. So, a standardized

off-the-shelf solution could be the answer.

3. Do you have enough control over

your system?

In-house vs. outsourced operations? There is no right

answer here. An in-house system means agility and

full control over your business, which comes together

with significant investment in the team and infrastructure.

On the other hand, outsourcing card operations

means almost no levers of influence on the product

roadmap and service stability. A good alternative

can be to run your system in the cloud, thus cutting

infrastructure costs while still retaining control over

the product.

pageeighteen

2. Calculate how much money you

spend on payment systems integration

Maybe it is high time to optimize the architecture to

remove redundancy and complexity. For example,

some of our customers manage card issuing, acquiring,

and transaction switching for several countries

on a single platform. This centralization delivers

maintenance and vendor management savings. If you

migrate data from legacy systems, the new system

should be able to accommodate customer data, so

that unification does not cause a loss of valuable

information.

Summary

Assessing your card payment systems is not an

exercise to be undertaken daily or even monthly.

But some factors, such as a business expansion

strategy targeting new geographies or customer

segments can trigger the change and open new

doors.

To consult our experts or learn how the fuel

companies drive a better customer experience

on WAY4, the leading digital payments platform,

visit our website.

OpenWay Group is a global developer of WAY4, the top-ranked open digital payment software

platform covering card issuing, acquiring, switching, digital channels, mobile wallet, loyalty, and

fleet cards. WAY4 is the choice for fuel companies looking for revenue-generating,

cost-efficient, real-time payment processing. It offers product and service flexibility, dynamic

pricing, event-driven architecture, innovation, scalability, and high performance.

#forecourttech @forecourttech www.forecourttech.com

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