Business Action | April / May 2019

businessaction

April / May 2019 issue of the independent North Devon-based business magazine covering news about business and enterprise in Barnstaple, Bideford, Braunton, Chulmleigh, Combe Martin, Holsworthy, Ilfracombe, Lynmouth, Lynton, South Molton, Torrington, Woolacombe and more. Subscribers get priority access of new issues of Business Action on publication. Subscribe at http://www.business-action.co.uk/subscription-packages

NEWS

Losing a family member is

difficult at any time of life, but

when James Dawson experienced

a family loss, he realised

there was a lack of interactive

resources available for children

and decided to create a solution.

The result was Off To The

Stars, a unique interactive kit

to help children deal with the

bereavement process.

“I wanted to give children a

pathway to manage their grief

in an interactive and nonthreatening

way, providing a

positive outlook on life,” says

James. “I started the business

in 2017 during a college

enterprise project but started to

grow it in 2018.”

Initially, James created the

concept and built the brand

and then built social media

profiles and a web site incorporating

a selling platform.

The kits, which were

developed alongside a child

psychologist to ensure they are

beneficial to children, include

a children’s illustrated book,

sunflower seeds, a wish string

bracelet and an individual star

certificate enabling the child

to name a star after their loved

one. The aim is to support

All year 24/7 business services

Contemporary meeting venue

Great facilities & services

Choice of packages

Including activities

Training events

Call today for our business package

prices & details 01271 862446

ilfracombecarlton.co.uk

Banner 2.indd 1 20/03/2019 16:20:58

Family loss leads to enterprising solution

children in understanding

the concept of loss and how

to deal with their emotions as

YOUNG ENTERPRISE

James Dawson of Off To The Stars

they pass through the different

stages of grief.

“The products are sold

online, which has reached

great success,” adds James.

“Customers can purchase their

kits swiftly and without added

hassle, which they do not need

due to the subject. I have also

had kits purchased by charities

and stocked in small stores.

“I market my products on

Facebook mainly, but also use

Instagram to boost day-to-day

activities.”

James, who is 18 years old

and currently studying a Business

Access course at Petroc,

sees a bright future for Off To

The Stars and hopes to expand

products and stock them in

larger stores to increase sales:

“I have great aspirations and

would love to build my career

on it. However, I have another

business which I would like

to expand on, as well as future

business ventures.”

■■Details offtothestars.com

Are you a young

entrepreneur?

Business Action aims to

support young people 18–30

starting businesses. Contact

us with your story at

news@business-action.co.uk

@businessactionm | April / May 2019 | business action 5

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