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Great West Way® Travel Magazine | Issue 01

The first edition of a brand-new magazine showcasing the Great West Way, Britain's newest touring route, has been launched. The Great West Way Travel Magazine features 84 pages of informative articles and stunning photography brimming with inspiration to explore further, delve deeper and uncover the essence of this unique part of England. It presents a series of inspirational themed features, articles and ideas suitable for visitors travelling along the route by road, rail, water, on bike or on foot. The magazine highlights the extraordinary variety of amazing tourism destinations and experiences along the route, each with something unique to offer. From idyllic countryside, beautifully quaint villages to elegant towns and buzzing cities, a route where creativity and culture rub shoulders with world-famous heritage.

The first edition of a brand-new magazine showcasing the Great West Way, Britain's newest touring route, has been launched. The Great West Way Travel Magazine features 84 pages of informative articles and stunning photography brimming with inspiration to explore further, delve deeper and uncover the essence of this unique part of England. It presents a series of inspirational themed features, articles and ideas suitable for visitors travelling along the route by road, rail, water, on bike or on foot. The magazine highlights the extraordinary variety of amazing tourism destinations and experiences along the route, each with something unique to offer. From idyllic countryside, beautifully quaint villages to elegant towns and buzzing cities, a route where creativity and culture rub shoulders with world-famous heritage.

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Pictured left-right: Gardens and woodland at Stourhead, Wiltshire; Hampton Court Palace; The Roman Baths;<br />

Calne and the Marden river; Trowbridge, Wiltshire’s county town<br />

This route, now the A4, remains a major highway,<br />

bringing you to Bristol from the heart of London in<br />

just a few hours. And what an exciting city Bristol is.<br />

Innovative, forward thinking and vibrant, this western<br />

powerhouse has long been at the cutting edge; a<br />

major port that is home to both Brunel’s SS <strong>Great</strong><br />

Britain passenger ship, today a museum, and his lofty<br />

Clifton Suspension Bridge.<br />

Bristol is a hotbed of artists and passionate locals,<br />

with street art and many independent galleries found<br />

in the city. Cycling is popular in Bristol too. With cycle<br />

paths on most major roads as well as along rivers and<br />

into the countryside it is no wonder Bristol was named<br />

as the UK’s first ‘cycling city’. So why not let two<br />

wheels take you into the city’s secret corners, where<br />

you might find an early Banksy (there’s an app for that)<br />

or a yet-to-be-discovered fashion designer, musician or<br />

artist displaying their creations? However you choose<br />

to travel, the web of trails and tracks that make up the<br />

<strong>Great</strong> <strong>West</strong> Way mean you can meander off the major<br />

routes and find your own favourite slice of England.<br />

You might find it in Marlborough, home to one of<br />

the country’s widest and grandest high streets, lined<br />

with boutiques and cafés; or Malmesbury, England’s<br />

oldest borough with a stunning 12th Century Abbey<br />

and a Market Cross from 1490.<br />

Take time out to enjoy the shopping destinations<br />

too, from the iconic Jolly’s in Bath, one of the oldest<br />

department stores in Europe to the Oracle shopping<br />

centre in Reading, a hub for visitors throughout the<br />

Thames Valley. (Enjoy more Shopping Destinations,<br />

p62.) Or at the prehistoric and deeply mysterious<br />

Silbury Hill, the largest man-made mound in Europe,<br />

which covers some five acres, reaches about 130 feet<br />

high and has no discernible purpose (read more in<br />

Nature in High Definition, p41.)<br />

Wherever you choose to stay (see A Warm<br />

Welcome, p68) you’ll find friendly family-run hotels<br />

and boutique B&Bs. Perhaps five-star grandeur at<br />

The Royal Crescent Hotel & Spa, proud to describe<br />

themselves as “the only landmark building in the<br />

world you can sleep in”, located in the historic centre<br />

of Bath is for you, or check in to Whatley Manor in the<br />

heart of the Cotswolds and cosy up to watch a film in<br />

the cinema or immerse yourself in tranquillity at their<br />

wonderful Aquarias Spa.<br />

Like gardens? Call in to Royal Botanic Gardens, Kew,<br />

home to the world’s most extensive and diverse plant<br />

collection. Here in London’s largest UNESCO World<br />

Heritage Site you can stroll through an arboretum that<br />

is like a living library of more than 14,000 trees and<br />

step into a rainforest in the Victorian-era Palm House,<br />

a stunning glass structure that shelters endangered and<br />

otherwise-extinct tropical tree species.<br />

Seven miles further south in East Molesey, you will<br />

find the magnificent royal splendour of Hampton<br />

Court Palace, the home of Henry VIII, his wives and<br />

children. Walk in the footsteps of kings and queens<br />

at the Chapel Royal, experience the splendour of the<br />

<strong>Great</strong> Hall, and lose yourself in the spectacular 60<br />

acres of formal gardens with over 8,000 trees and<br />

Britain’s longest flower-filled border. Summer is a<br />

10 <strong>Great</strong><strong>West</strong>Way.co.uk

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