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APRIL/MAY 2019<br />
Features<br />
14<br />
10<br />
18<br />
22<br />
Montgomery Transport<br />
feeding OTR drivers<br />
through food truck Breaker<br />
1-Swine<br />
On Trucking<br />
Equipment Matters<br />
Puzzle<br />
staff<br />
General Manager: Megan Hicks<br />
Sales Manager: Ed Leader<br />
Editor-in-Chief: Lyndon Finney<br />
Art Director: Kelly Young<br />
Advertising<br />
Account Executives<br />
Jerry Critser<br />
770.416.0927<br />
jerryc@targetmediapartners.com<br />
John Hicks<br />
1.770.418.9789<br />
johnh@targetmediapartners.com<br />
Meg Larcinese<br />
1.678.325.1025<br />
megl@targetmediapartners.com<br />
Greg McClendon<br />
1.678.325.1023<br />
gregmc@targetmediapartners.com<br />
Dennis Ball<br />
1.678.925.0197<br />
dennisb@targetmediapartners.com<br />
CEO: Jim Sington<br />
CFO: Bobby Ralston<br />
Vice President: Ed Leader<br />
Hundreds of Jobs www.TruckJobSeekers.com
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Lyndon Finney, Editor<br />
PR NEWSWIRE SHOULD BE ASHAMED<br />
FOR RELEASE LOOKING FOR BIG RIG<br />
CRASH-CHASING LAWYERS<br />
As if the trucking industry wasn’t already being harangued<br />
enough … .<br />
PR Newswire was founded in 1954 to provide<br />
public relations agencies and in-house public relations<br />
departments a worldwide platform for distribution of news<br />
releases.<br />
In 2017, it was integrated into Cision Communications<br />
Cloud, which, according to its website “is the only platform<br />
that empowers you to manage, execute and measure<br />
your earned media campaigns — all in a single integrated<br />
solution.”<br />
Cision has 35 offices in 18 countries, including 10 in the<br />
United States.<br />
It’s obviously a powerful player in the communications<br />
business.<br />
But, in our opinion at least, the credibility of both the PR<br />
Newswire and Cision wavers when it sends out releases<br />
such as the one that crossed our desk recently.<br />
It was from the Semi Truck Accident Victims Center and<br />
started like this:<br />
“About a week ago we started a national initiative intended<br />
to identify the most skilled and qualified local law firm for<br />
innocent victims of a semi-truck accident in the top 100 U.S.<br />
metropolitan areas. We thought no problem. Unfortunately,<br />
what we soon discovered was either there are not extremely<br />
capable semi-truck law firms in every single top 100 U.S.<br />
metro area, or these law firms have some serious work to do<br />
on their websites.<br />
“What we did discover is dog bite attorneys, slip and fall<br />
attorneys or Social Security disability attorneys listing on<br />
their website’s assistance for truck accident victims with no<br />
supporting proof they know what they are doing. We (the<br />
Semi Truck Accident Victims Center) are the top-ranked<br />
semi-truck accident victims advocate in the United States<br />
and if you are a partner in a law firm that specializes in<br />
assisting innocent victims of a serious semi-truck accident<br />
in a major metro area, please call us at (866) 714-6466 and<br />
please let us know who you are, and we’ll provide you with<br />
information about our initiative.<br />
“If we can’t find a competent local law firm to represent an<br />
innocent victim of a catastrophic accident involving a semitruck<br />
or commercial vehicle in the state or local metro where<br />
the accident occurred, we seriously doubt an innocent<br />
victim, or their family members, will be able to find them<br />
either, as we would like to discuss.”<br />
We didn’t call the number to express our displeasure<br />
at anyone trying to recruit lawyers to go after victims of<br />
accidents involving a big rig, but we are recommending<br />
a few changes to the organization’s website where it lists<br />
reasons why a big rig might be involved in an accident.<br />
What the organization listed is in lightface type; our<br />
recommendations are in boldface type.<br />
• The truck was traveling too fast.<br />
• The passenger car was traveling too fast.<br />
• The truck was involved in an improper lane change.<br />
• The passenger car was involved in an improper lane<br />
change.<br />
10<br />
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Hundreds of Jobs www.TruckJobSeekers.com
• The truck driver had highway or roadway<br />
unfamiliarity.<br />
• The passenger car driver had highway or<br />
roadway unfamiliarity.<br />
• The semi truck or commercial truck driver<br />
was distracted or talking on a cell phone.<br />
• The passenger car or passenger vehicle driver<br />
was distracted or talking on a cell phone.<br />
• The semi truck, or commercial vehicle was<br />
involved in illegal maneuvers.<br />
• The passenger car was involved in illegal maneuvers.<br />
• The semi truck, or commercial truck driver was<br />
driving too aggressively.<br />
• The passenger car or passenger car driver was<br />
driving too aggressively.<br />
• The semi truck, or commercial vehicle driver had<br />
alcohol/drug/prescription drug issues.<br />
• The passenger car or passenger car driver had<br />
alcohol/drug/drug prescription issues.<br />
• The semi truck, or commercial vehicle driver was<br />
overdriving for current weather conditions.<br />
• The passenger car or passenger car driver was<br />
overdriving for current weather conditions.<br />
The list could go on, but you get the point: The<br />
Semi Truck Accident Victims Center is trying to find<br />
more lawyers to plaster on those billboards that show<br />
the smiling, dental-veneered lawyer along with a car<br />
smashed by a tractor-trailer (and there is a 75 percent<br />
change the car ran underneath the tractor-trailer).<br />
The news releases continued: “The reason this service<br />
is so vital is because if you have been innocently involved<br />
in an accident with a semi-truck or commercial vehicle<br />
and you do not retain the services of the most skilled<br />
and experienced truck accident attorneys, you or your<br />
loved one will probably not receive the best possible<br />
compensation results.”<br />
Yet, who out there is trying to recruit lawyers who<br />
will help the small trucking company owners and<br />
independent contractors who can get wiped out with a<br />
single jury decision?<br />
The PR Newswire ought to be ashamed of itself for<br />
sending out this “fake news,” to paraphrase the man<br />
who lives in the White House.<br />
12<br />
Big Money Trucking<br />
Hundreds of Jobs www.TruckJobSeekers.com
Montgomery Transport feeding OTR drivers<br />
through food truck Breaker 1-Swine<br />
Dorothy Cox<br />
Montgomery Transport & Entities has begun<br />
feeding professional over-the-road drivers<br />
throughout the industry with the launch<br />
of a new food truck, Breaker 1-Swine, the name<br />
apparently a spin-off of “breaker one nine” from the<br />
1978 movie, “Convoy.”<br />
The 24-foot food trailer will serve Friday lunches to<br />
Montgomery Transport staff and drivers each week as a<br />
gesture of gratitude for all the hard work they do week<br />
in and week out, according to CEO Rollins Montgomery.<br />
In addition, Breaker 1-Swine will travel around to<br />
nearby shippers and industry events to serve other<br />
Montgomery entity professional flatbed drivers and<br />
driver prospects.<br />
“We saw a need for more accessible food for<br />
professional drivers as they wait at shippers, and<br />
although our drivers get home on the weekends, we’re<br />
excited to provide a taste of comfort while they’re<br />
on the road,” Montgomery said. “Breaker 1-Swine will<br />
serve as a token of our gratitude and a demonstration<br />
of our commitment to improving the quality of life for<br />
our professional drivers.”<br />
Flatbed drivers of the Montgomery entities (Montgomery<br />
Transport, MT Select, MT Dedicated and RM Logistics)<br />
receive complimentary “driver-themed” dishes from<br />
Breaker 1-Swine both on the road and when the mobile<br />
eatery is parked at headquarters.<br />
Staff and drivers have their choice of everything from<br />
“heavy-haul” entrees like the Big Rig Beef Sandwich, the<br />
Bandit Burger and the OD Dog (complete with foot-long<br />
hot dog extending beyond the bun) to “bungees” such as<br />
Bobtail Parm Tots featuring white truffle and parmesan,<br />
golden-fried Mac Haul Bites, and the shoestring Fry<br />
Stack “tarped” with melted cheese.<br />
Born out of a brainstorming session over dinner about<br />
innovative recruiting, it occurred to Montgomery that a<br />
food truck could be the ideal solution to the challenge<br />
of finding creative ways to tap into the existing skilled<br />
labor pool.<br />
Montgomery contacted his marketing team, and they<br />
went to work creating what would eventually become<br />
Breaker One-Swine.<br />
The team hired a chef consultant to work with Concession<br />
Nation to help create the food trailer concept from the<br />
ground up.<br />
The Montgomery team worked alongside Flex Digital<br />
to come up with a logo that embodied the spirit of the<br />
cuisine served as well as the exterior wrap design on<br />
the trailer.<br />
Then, in the true spirit of keeping things in the<br />
Montgomery family, a Montgomery professional driver<br />
picked up the trailer from Deerfield, Florida, to bring it<br />
back home to Birmingham, Alabama.<br />
Anna Lacy McMains, director of marketing for<br />
Montgomery Transport, noted that the endeavor was a<br />
true labor of love.<br />
“We learned a lot about what it takes to open and run<br />
a restaurant establishment and we’re excited to be able<br />
to serve our team and other driver prospects quality<br />
14<br />
Big Money Trucking<br />
Hundreds of Jobs www.TruckJobSeekers.com
Courtesy: MONTGOMERY TRANSPORT<br />
After the idea came from a brainstorming session about recruiting, Montgomery Transport’s marketing team hired a chef<br />
consultant to work with Concession Nation to help create the food trailer concept for Breaker 1-Swine from the ground up.<br />
menu items named after the industry specifics they’re<br />
so familiar with,” McMains said.<br />
On February 6, Breaker 1-Swine served its first official<br />
meal to one of the company’s most tenured drivers, a<br />
seven-year Montgomery Transport veteran.<br />
This trucker-centric food trailer is also slated to serve<br />
as an innovative mobile recruiting tool. Prospective<br />
drivers will be asked to fill out a short form application<br />
asserting their interest and contact information in<br />
exchange for free Breaker 1-Swine meals.<br />
“Skilled labor, in general, is a very large challenge our<br />
entire economy is faced with today,” Montgomery said.<br />
“We knew we had to provide an innovative solution<br />
that could reach out to different skilled labor pools and<br />
penetrate areas most could not reach.”<br />
For more information, visit driveformontgomery.com.<br />
16<br />
Big Money Trucking<br />
Hundreds of Jobs www.TruckJobSeekers.com
FEATURE<br />
TUSIMPLE IS DEVELOPING A<br />
DRIVING SOLUTION<br />
TuSimple, a global self-driving truck company,<br />
has raised $95 million in Series D funding based on<br />
a pre-money valuation of $1 billion. The new capital<br />
investment will be used to fund TuSimple’s commercial<br />
ramp-up and product development.<br />
With this round, TuSimple will continue to grow<br />
its commercial autonomous fleet, which makes daily<br />
fully-autonomous deliveries in Arizona, and soon in<br />
Texas, for large shippers and fleets, according to Dr.<br />
Xiaodi Hou, founder, president and chief technology<br />
officer. The fleet allows the company to earn revenue<br />
while validating its SAE Level 4 fully-autonomous<br />
system, he said.<br />
The company currently has 12 contracted customers<br />
and is making three to five delivery trips per day. It will<br />
use the funds to grow the fleet to over 50 trucks by June.<br />
The investment will also be used to fund critical joint<br />
production programs with its OEM, Tier 1, and sensor<br />
partners in order to achieve full commercialization,<br />
Hou said. Suppliers essential to truck manufacturing<br />
are working with TuSimple on the integration of<br />
autonomous software with powertrain, braking and<br />
steering systems, an essential step for the commercial<br />
production and operation of self-driving trucks.<br />
The $95 million financing was completed in<br />
December 2018. This brings TuSimple’s total funding<br />
to date to $178 million. This latest round was led by<br />
Sina Corp., a technology company widely recognized<br />
for developing Weibo, a social media platforms.<br />
Composite Capital, a Hong Kong-based investment firm<br />
focused on consumer, technology and transportation<br />
companies globally, also participated in this round.<br />
“TuSimple consistently reaches their milestones on<br />
and ahead of schedule and we are confident that they<br />
are poised to bring the first commercial self-driving<br />
trucks to market,” said Colin Xie, vice general manager,<br />
investment department, Sina Corp. “We are focused<br />
on finding the global leaders in artificial intelligence<br />
and TuSimple is ahead of the pack. The combination<br />
of technical excellence and an impressive leadership<br />
team has propelled the company into unicorn status.”<br />
“Autonomous driving is one of the most complex<br />
AI systems humans have ever built. After three years<br />
of intense focus to reach our technical goals, we have<br />
moved beyond research into the serious work of<br />
building a commercial solution,” Hou said. “We are<br />
thankful for the continued support of our investors<br />
and partners. This is not only a great sign of confidence<br />
in TuSimple, but also for the future of autonomous<br />
trucking.” TuSimple’s Level 4 fully-autonomous semitrucks<br />
are the only trucks capable of driving from<br />
depot-to-depot without human intervention, Hou said.<br />
To support Level 4 driving on complex highway<br />
and local streets, the company has developed an<br />
innovative camera-centric perception solution that<br />
allows TuSimple’s trucks to see 1,000 meters ahead<br />
of the vehicle, Hou said, noting that the vision range<br />
is farther and delivers better visibility than any other<br />
autonomous driving system today.<br />
This level of performance is essential for<br />
autonomous commercial trucks to operate safely at<br />
highway speeds — rain or shine, he said. “TuSimple<br />
is aiming to transform the $800-billion U.S. trucking<br />
industry by increasing safety, lowering costs, reducing<br />
carbon emissions and providing tools to optimize fleet<br />
logistics for operators,” Hou said.<br />
TuSimple is headquartered in San Diego and<br />
operates self-driving trucks out of Tucson, Arizona.<br />
18<br />
Big Money Trucking<br />
Hundreds of Jobs www.TruckJobSeekers.com
Admiral Merchants...........................................13<br />
Boyle Transport.................................................24<br />
Carrier One..........................................................5<br />
Central Marketing Transport.......................... 17<br />
Clark Transportation..........................................6<br />
Coal City.............................................................19<br />
Containerport....................................................21<br />
East West Express............................................ 2-3<br />
NuWay...................................................................7<br />
Payne...................................................................20<br />
P.I.&I. Motor Express........................................ 11<br />
Schneider.......................................................... 8-9<br />
How to play: You must complete the Sudoku puzzle so that<br />
within each and every row, column and region the numbers<br />
one through nine are only written once.<br />
There are 9 rows in a traditional Sudoku puzzle. Every row<br />
must contain the numbers 1, 2, 3, 4, 5, 6, 7, 8, and 9. There may<br />
not be any duplicate numbers in any row. In other words, there<br />
can not be any rows that are identical<br />
There are 9 columns in a traditional Sudoku puzzle. Like the<br />
Sudoku rule for rows, every column must also contain the<br />
numbers 1, 2, 3, 4, 5, 6, 7, 8, and 9. Again, there may not be any<br />
duplicate numbers in any column. Each column will be unique<br />
as a result.<br />
A region is a 3x3 box like the one shown to the left. There are 9<br />
regions in a traditional Sudoku puzzle.<br />
Like the Sudoku requirements for rows and columns, every<br />
region must also contain the numbers 1, 2, 3, 4, 5, 6, 7, 8, and<br />
9. Duplicate numbers are not permitted in any region. Each<br />
region will differ from the other regions.<br />
Turquoise............................................................15<br />
UPS Freight........................................................23<br />
22<br />
Big Money Trucking<br />
Hundreds of Jobs www.TruckJobSeekers.com
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