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APRIL/MAY 2019<br />

Features<br />

14<br />

10<br />

18<br />

22<br />

Montgomery Transport<br />

feeding OTR drivers<br />

through food truck Breaker<br />

1-Swine<br />

On Trucking<br />

Equipment Matters<br />

Puzzle<br />

staff<br />

General Manager: Megan Hicks<br />

Sales Manager: Ed Leader<br />

Editor-in-Chief: Lyndon Finney<br />

Art Director: Kelly Young<br />

Advertising<br />

Account Executives<br />

Jerry Critser<br />

770.416.0927<br />

jerryc@targetmediapartners.com<br />

John Hicks<br />

1.770.418.9789<br />

johnh@targetmediapartners.com<br />

Meg Larcinese<br />

1.678.325.1025<br />

megl@targetmediapartners.com<br />

Greg McClendon<br />

1.678.325.1023<br />

gregmc@targetmediapartners.com<br />

Dennis Ball<br />

1.678.925.0197<br />

dennisb@targetmediapartners.com<br />

CEO: Jim Sington<br />

CFO: Bobby Ralston<br />

Vice President: Ed Leader<br />

Hundreds of Jobs www.TruckJobSeekers.com


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Lyndon Finney, Editor<br />

PR NEWSWIRE SHOULD BE ASHAMED<br />

FOR RELEASE LOOKING FOR BIG RIG<br />

CRASH-CHASING LAWYERS<br />

As if the trucking industry wasn’t already being harangued<br />

enough … .<br />

PR Newswire was founded in 1954 to provide<br />

public relations agencies and in-house public relations<br />

departments a worldwide platform for distribution of news<br />

releases.<br />

In 2017, it was integrated into Cision Communications<br />

Cloud, which, according to its website “is the only platform<br />

that empowers you to manage, execute and measure<br />

your earned media campaigns — all in a single integrated<br />

solution.”<br />

Cision has 35 offices in 18 countries, including 10 in the<br />

United States.<br />

It’s obviously a powerful player in the communications<br />

business.<br />

But, in our opinion at least, the credibility of both the PR<br />

Newswire and Cision wavers when it sends out releases<br />

such as the one that crossed our desk recently.<br />

It was from the Semi Truck Accident Victims Center and<br />

started like this:<br />

“About a week ago we started a national initiative intended<br />

to identify the most skilled and qualified local law firm for<br />

innocent victims of a semi-truck accident in the top 100 U.S.<br />

metropolitan areas. We thought no problem. Unfortunately,<br />

what we soon discovered was either there are not extremely<br />

capable semi-truck law firms in every single top 100 U.S.<br />

metro area, or these law firms have some serious work to do<br />

on their websites.<br />

“What we did discover is dog bite attorneys, slip and fall<br />

attorneys or Social Security disability attorneys listing on<br />

their website’s assistance for truck accident victims with no<br />

supporting proof they know what they are doing. We (the<br />

Semi Truck Accident Victims Center) are the top-ranked<br />

semi-truck accident victims advocate in the United States<br />

and if you are a partner in a law firm that specializes in<br />

assisting innocent victims of a serious semi-truck accident<br />

in a major metro area, please call us at (866) 714-6466 and<br />

please let us know who you are, and we’ll provide you with<br />

information about our initiative.<br />

“If we can’t find a competent local law firm to represent an<br />

innocent victim of a catastrophic accident involving a semitruck<br />

or commercial vehicle in the state or local metro where<br />

the accident occurred, we seriously doubt an innocent<br />

victim, or their family members, will be able to find them<br />

either, as we would like to discuss.”<br />

We didn’t call the number to express our displeasure<br />

at anyone trying to recruit lawyers to go after victims of<br />

accidents involving a big rig, but we are recommending<br />

a few changes to the organization’s website where it lists<br />

reasons why a big rig might be involved in an accident.<br />

What the organization listed is in lightface type; our<br />

recommendations are in boldface type.<br />

• The truck was traveling too fast.<br />

• The passenger car was traveling too fast.<br />

• The truck was involved in an improper lane change.<br />

• The passenger car was involved in an improper lane<br />

change.<br />

10<br />

Big Money Trucking<br />

Hundreds of Jobs www.TruckJobSeekers.com


• The truck driver had highway or roadway<br />

unfamiliarity.<br />

• The passenger car driver had highway or<br />

roadway unfamiliarity.<br />

• The semi truck or commercial truck driver<br />

was distracted or talking on a cell phone.<br />

• The passenger car or passenger vehicle driver<br />

was distracted or talking on a cell phone.<br />

• The semi truck, or commercial vehicle was<br />

involved in illegal maneuvers.<br />

• The passenger car was involved in illegal maneuvers.<br />

• The semi truck, or commercial truck driver was<br />

driving too aggressively.<br />

• The passenger car or passenger car driver was<br />

driving too aggressively.<br />

• The semi truck, or commercial vehicle driver had<br />

alcohol/drug/prescription drug issues.<br />

• The passenger car or passenger car driver had<br />

alcohol/drug/drug prescription issues.<br />

• The semi truck, or commercial vehicle driver was<br />

overdriving for current weather conditions.<br />

• The passenger car or passenger car driver was<br />

overdriving for current weather conditions.<br />

The list could go on, but you get the point: The<br />

Semi Truck Accident Victims Center is trying to find<br />

more lawyers to plaster on those billboards that show<br />

the smiling, dental-veneered lawyer along with a car<br />

smashed by a tractor-trailer (and there is a 75 percent<br />

change the car ran underneath the tractor-trailer).<br />

The news releases continued: “The reason this service<br />

is so vital is because if you have been innocently involved<br />

in an accident with a semi-truck or commercial vehicle<br />

and you do not retain the services of the most skilled<br />

and experienced truck accident attorneys, you or your<br />

loved one will probably not receive the best possible<br />

compensation results.”<br />

Yet, who out there is trying to recruit lawyers who<br />

will help the small trucking company owners and<br />

independent contractors who can get wiped out with a<br />

single jury decision?<br />

The PR Newswire ought to be ashamed of itself for<br />

sending out this “fake news,” to paraphrase the man<br />

who lives in the White House.<br />

12<br />

Big Money Trucking<br />

Hundreds of Jobs www.TruckJobSeekers.com


Montgomery Transport feeding OTR drivers<br />

through food truck Breaker 1-Swine<br />

Dorothy Cox<br />

Montgomery Transport & Entities has begun<br />

feeding professional over-the-road drivers<br />

throughout the industry with the launch<br />

of a new food truck, Breaker 1-Swine, the name<br />

apparently a spin-off of “breaker one nine” from the<br />

1978 movie, “Convoy.”<br />

The 24-foot food trailer will serve Friday lunches to<br />

Montgomery Transport staff and drivers each week as a<br />

gesture of gratitude for all the hard work they do week<br />

in and week out, according to CEO Rollins Montgomery.<br />

In addition, Breaker 1-Swine will travel around to<br />

nearby shippers and industry events to serve other<br />

Montgomery entity professional flatbed drivers and<br />

driver prospects.<br />

“We saw a need for more accessible food for<br />

professional drivers as they wait at shippers, and<br />

although our drivers get home on the weekends, we’re<br />

excited to provide a taste of comfort while they’re<br />

on the road,” Montgomery said. “Breaker 1-Swine will<br />

serve as a token of our gratitude and a demonstration<br />

of our commitment to improving the quality of life for<br />

our professional drivers.”<br />

Flatbed drivers of the Montgomery entities (Montgomery<br />

Transport, MT Select, MT Dedicated and RM Logistics)<br />

receive complimentary “driver-themed” dishes from<br />

Breaker 1-Swine both on the road and when the mobile<br />

eatery is parked at headquarters.<br />

Staff and drivers have their choice of everything from<br />

“heavy-haul” entrees like the Big Rig Beef Sandwich, the<br />

Bandit Burger and the OD Dog (complete with foot-long<br />

hot dog extending beyond the bun) to “bungees” such as<br />

Bobtail Parm Tots featuring white truffle and parmesan,<br />

golden-fried Mac Haul Bites, and the shoestring Fry<br />

Stack “tarped” with melted cheese.<br />

Born out of a brainstorming session over dinner about<br />

innovative recruiting, it occurred to Montgomery that a<br />

food truck could be the ideal solution to the challenge<br />

of finding creative ways to tap into the existing skilled<br />

labor pool.<br />

Montgomery contacted his marketing team, and they<br />

went to work creating what would eventually become<br />

Breaker One-Swine.<br />

The team hired a chef consultant to work with Concession<br />

Nation to help create the food trailer concept from the<br />

ground up.<br />

The Montgomery team worked alongside Flex Digital<br />

to come up with a logo that embodied the spirit of the<br />

cuisine served as well as the exterior wrap design on<br />

the trailer.<br />

Then, in the true spirit of keeping things in the<br />

Montgomery family, a Montgomery professional driver<br />

picked up the trailer from Deerfield, Florida, to bring it<br />

back home to Birmingham, Alabama.<br />

Anna Lacy McMains, director of marketing for<br />

Montgomery Transport, noted that the endeavor was a<br />

true labor of love.<br />

“We learned a lot about what it takes to open and run<br />

a restaurant establishment and we’re excited to be able<br />

to serve our team and other driver prospects quality<br />

14<br />

Big Money Trucking<br />

Hundreds of Jobs www.TruckJobSeekers.com


Courtesy: MONTGOMERY TRANSPORT<br />

After the idea came from a brainstorming session about recruiting, Montgomery Transport’s marketing team hired a chef<br />

consultant to work with Concession Nation to help create the food trailer concept for Breaker 1-Swine from the ground up.<br />

menu items named after the industry specifics they’re<br />

so familiar with,” McMains said.<br />

On February 6, Breaker 1-Swine served its first official<br />

meal to one of the company’s most tenured drivers, a<br />

seven-year Montgomery Transport veteran.<br />

This trucker-centric food trailer is also slated to serve<br />

as an innovative mobile recruiting tool. Prospective<br />

drivers will be asked to fill out a short form application<br />

asserting their interest and contact information in<br />

exchange for free Breaker 1-Swine meals.<br />

“Skilled labor, in general, is a very large challenge our<br />

entire economy is faced with today,” Montgomery said.<br />

“We knew we had to provide an innovative solution<br />

that could reach out to different skilled labor pools and<br />

penetrate areas most could not reach.”<br />

For more information, visit driveformontgomery.com.<br />

16<br />

Big Money Trucking<br />

Hundreds of Jobs www.TruckJobSeekers.com


FEATURE<br />

TUSIMPLE IS DEVELOPING A<br />

DRIVING SOLUTION<br />

TuSimple, a global self-driving truck company,<br />

has raised $95 million in Series D funding based on<br />

a pre-money valuation of $1 billion. The new capital<br />

investment will be used to fund TuSimple’s commercial<br />

ramp-up and product development.<br />

With this round, TuSimple will continue to grow<br />

its commercial autonomous fleet, which makes daily<br />

fully-autonomous deliveries in Arizona, and soon in<br />

Texas, for large shippers and fleets, according to Dr.<br />

Xiaodi Hou, founder, president and chief technology<br />

officer. The fleet allows the company to earn revenue<br />

while validating its SAE Level 4 fully-autonomous<br />

system, he said.<br />

The company currently has 12 contracted customers<br />

and is making three to five delivery trips per day. It will<br />

use the funds to grow the fleet to over 50 trucks by June.<br />

The investment will also be used to fund critical joint<br />

production programs with its OEM, Tier 1, and sensor<br />

partners in order to achieve full commercialization,<br />

Hou said. Suppliers essential to truck manufacturing<br />

are working with TuSimple on the integration of<br />

autonomous software with powertrain, braking and<br />

steering systems, an essential step for the commercial<br />

production and operation of self-driving trucks.<br />

The $95 million financing was completed in<br />

December 2018. This brings TuSimple’s total funding<br />

to date to $178 million. This latest round was led by<br />

Sina Corp., a technology company widely recognized<br />

for developing Weibo, a social media platforms.<br />

Composite Capital, a Hong Kong-based investment firm<br />

focused on consumer, technology and transportation<br />

companies globally, also participated in this round.<br />

“TuSimple consistently reaches their milestones on<br />

and ahead of schedule and we are confident that they<br />

are poised to bring the first commercial self-driving<br />

trucks to market,” said Colin Xie, vice general manager,<br />

investment department, Sina Corp. “We are focused<br />

on finding the global leaders in artificial intelligence<br />

and TuSimple is ahead of the pack. The combination<br />

of technical excellence and an impressive leadership<br />

team has propelled the company into unicorn status.”<br />

“Autonomous driving is one of the most complex<br />

AI systems humans have ever built. After three years<br />

of intense focus to reach our technical goals, we have<br />

moved beyond research into the serious work of<br />

building a commercial solution,” Hou said. “We are<br />

thankful for the continued support of our investors<br />

and partners. This is not only a great sign of confidence<br />

in TuSimple, but also for the future of autonomous<br />

trucking.” TuSimple’s Level 4 fully-autonomous semitrucks<br />

are the only trucks capable of driving from<br />

depot-to-depot without human intervention, Hou said.<br />

To support Level 4 driving on complex highway<br />

and local streets, the company has developed an<br />

innovative camera-centric perception solution that<br />

allows TuSimple’s trucks to see 1,000 meters ahead<br />

of the vehicle, Hou said, noting that the vision range<br />

is farther and delivers better visibility than any other<br />

autonomous driving system today.<br />

This level of performance is essential for<br />

autonomous commercial trucks to operate safely at<br />

highway speeds — rain or shine, he said. “TuSimple<br />

is aiming to transform the $800-billion U.S. trucking<br />

industry by increasing safety, lowering costs, reducing<br />

carbon emissions and providing tools to optimize fleet<br />

logistics for operators,” Hou said.<br />

TuSimple is headquartered in San Diego and<br />

operates self-driving trucks out of Tucson, Arizona.<br />

18<br />

Big Money Trucking<br />

Hundreds of Jobs www.TruckJobSeekers.com


Admiral Merchants...........................................13<br />

Boyle Transport.................................................24<br />

Carrier One..........................................................5<br />

Central Marketing Transport.......................... 17<br />

Clark Transportation..........................................6<br />

Coal City.............................................................19<br />

Containerport....................................................21<br />

East West Express............................................ 2-3<br />

NuWay...................................................................7<br />

Payne...................................................................20<br />

P.I.&I. Motor Express........................................ 11<br />

Schneider.......................................................... 8-9<br />

How to play: You must complete the Sudoku puzzle so that<br />

within each and every row, column and region the numbers<br />

one through nine are only written once.<br />

There are 9 rows in a traditional Sudoku puzzle. Every row<br />

must contain the numbers 1, 2, 3, 4, 5, 6, 7, 8, and 9. There may<br />

not be any duplicate numbers in any row. In other words, there<br />

can not be any rows that are identical<br />

There are 9 columns in a traditional Sudoku puzzle. Like the<br />

Sudoku rule for rows, every column must also contain the<br />

numbers 1, 2, 3, 4, 5, 6, 7, 8, and 9. Again, there may not be any<br />

duplicate numbers in any column. Each column will be unique<br />

as a result.<br />

A region is a 3x3 box like the one shown to the left. There are 9<br />

regions in a traditional Sudoku puzzle.<br />

Like the Sudoku requirements for rows and columns, every<br />

region must also contain the numbers 1, 2, 3, 4, 5, 6, 7, 8, and<br />

9. Duplicate numbers are not permitted in any region. Each<br />

region will differ from the other regions.<br />

Turquoise............................................................15<br />

UPS Freight........................................................23<br />

22<br />

Big Money Trucking<br />

Hundreds of Jobs www.TruckJobSeekers.com


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