Creative HEAD May/June Ireland 2019

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In print•online•everywhere!

€7.50 MAY/JUNE 2019

IRELAND

EXCLUSIVE INSIDE!

SEVEN LOOKS FROM EUGENE SOULEIMAN


Editor’s letter

34

30

62

Cutting and colouring might be the bread and butter of your

salon, but there’s another important service that you should

be offering: extensions. Gone are the days of fake, badly-fitted

wefts – the new breed of high-tech extensions are flawless, and a gold

mine for your salon. Turn to page 34 to find out how savvy salons are

upping their extensions game, marketing their offerings and increasing

their takings. There’s plenty of inspiration in this issue, with fashion

collections from Most Wanted Hair Icon Eugene Souleiman and from

Stephen O Driscoll of Hugh Campbell Hair Group. And there’s still time

to enter the Most Wanted and The It List Awards this year – for the first

time ever, all categories are open to salons and hairdressers in Ireland.

If you dream of winning a trophy at our glamorous grand final in

London this September, this is your chance! Finally, we have some

more very exciting news… Salon Smart will be coming to Dublin

this November – you can find all the details you need from page

20. I’ll see you there!

Anna Samson

Editor

JOIN US!

LAST CHANCE TO ENTER!

Most Wanted & The It List

are open for entry, and for the

fi rst time ever, Irish salons and

hairdressing professionals can

enter EVERY CATEGORY! The

deadlines are fast approaching

– Most Wanted closes 13 May

and The It List on 20 May – but

fear not, there is still time to

stake your claim on a trophy, see

pages 26-29 for more. SAVE

THE DATE! On 3 November

we’re bringing our business

networking event Salon Smart

to Dublin for the day! Expect a

stellar line-up of presenters and a

packed agenda delivering advice

and ideas to help you grow

your salon business. Check out

pages 20-25. Book tickets at

creativeheadmag.com/events

anna@alfol.co.uk

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

04

CREATIVE HEAD IRELAND


001_Cover template.indd All Pages 18/04/2019 15:17

May/June

WHAT’S INSIDE

26

€7.50 MAY/JUNE 2019

In print•online•everywhere!

IRELAND

MAY/JUNE 2019

CREATIVEHEADMAG.COM

EXCLUSIVE INSIDE!

SEVEN LOOKS FROM EUGENE SOULEIMAN

MOST WANTED

AND THE IT LIST

It’s your last chance to get entries in for the greatest

hair competition around, with all categories now

open to Irish salons!

ON THE COVER

Hair by Eugene

Souleiman,

photography by

Adam Mark, both for

Hairdressing Live

(hairdressinglive.com)

52

EUGENE SOULEIMAN

The Most Wanted Hair Icon shares

exclusive work with Creative HEAD

20

SALON SMART

Creative HEAD’s incredible

networking event is

coming to Dublin

EDITOR

ANNA SAMSON

ART DIRECTOR

NICK JABBAL

DIGITAL DESIGNER

EVA VESTMANN

CHIEF SUB EDITOR

ADAM WOOD

EDITOR IN CHIEF

AMANDA NOTTAGE

CLASSIFIED EXECUTIVE

DAVID HAMMOND

CONTRIBUTOR

DEBORAH MURTHA

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD Ireland

21 The Timberyard,

Drysdale Street,

London, N1 6ND

+44 20 7324 7540

anna@alfol.co.uk

Creative HEAD Ireland is published

6 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this magazine

may be reproduced without prior

permission of the publisher. All

information correct at time of going

to press. Printing by Buxton Press.

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

CREATIVE HEAD IRELAND

05


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Lisa McGowan and fashion stylist Maria Carton

ALTER EGO

WOWS IN

ATHLONE

THE ALTER EGO Awakening Hair Show

took place at the Sheraton Hotel in Athlone,

hosted by Kreative Salon Supplies. The

event took place in front of 100 hairdressers

and showcased new cuts, colours and styles

for S/S19. Alter Ego creative ambassador

Pete Burkill, a session stylist and advocate

stylist at Josh Wood Colour in London,

presented his techniques in front of a

captivated audience, sharing his tips and

tricks along the way. Pete was joined by UK

colour ambassador for Alter Ego Italy, Issie

Churcher, who shared her passion for colour

and revealed upcoming trends. Kreative

Salon Supplies also officially launched the

new Alter Ego treatment range, Made with

Kindness, formulated to care for the scalp

and hair. On hand to introduce the new range

was brand ambassador and influencer Lisa

McGowan from Lisa’s Lust List blog.

Tracey-Devine

Smith and Colour

Rebels hit the stage

ASP AFFINAGE SALON Professional global ambassador Tracey Devine-Smith

and the first generation of ASP Colour Rebels unveiled a colourful show at

Germany’s Top Hair event in Düsseldorf. Rainbow colour featuring perfectly

placed shine lines, eclectic styling and colourful floral accents were blended

together for a unique and contemporary collection with echoes of Frida Kahlo.

Tracey was assisted onstage by all of the ASP first generation Colour Rebels –

Georgia Bell, Aimee Goodwin, Victoria Lee, Nicki Mehta, Terri Nadin, Abbie

Salmon and Adam Thomas – along with UK and Ireland education manager

Sara Solomon-Jones and UK ambassador Chris Munt. Tracey said: “We have

spent months planning and prepping for this collection. I am so proud of what

we have achieved.”

Festival season is upon us,

and so ghd has launched its

new limited edition festival

collection in pearlescent

rainbow hues. The ghd

platinum+ styler (€225), gold

styler (€169) and air hairdryer

(€129) are the perfect tools

for the summer.

ghdhair.com

08 CREATIVE HEAD IRELAND


QUEEN OF

THE SCENE

Stand out from the crowd and rule your

retail this season with summer’s hottest

lineup: the ghd festival collection.

#queenofthescene #ghdfestival

LONG LIVE GOOD HAIR DAYS

Available for a limited time only – to become a stockist,

contact your ghd account manager or call +44 (0)1924 423400.


#CHedit

Meet the L’Oréal Professionnel

Innovation Team

L’ORÉAL PROFESSIONNEL HAS revealed its latest Colour Specialist Innovation Team

at the Colour Specialist graduation ceremony. The new members are (above from left):

Shanalise Coope (Friends Hair Company, Sutton-in-Ashfield), Elizabeth O’Brien (Toni&Guy,

Stockton Heath), Amelia Hall (Frances Marshall, Sunderland, seated), Paige Hawkins (Rush

Hair, Horsham), Jenn Linton (Linton & Mac, Aberdeen), Natalia Ager (Malcolm Murphy

Hair, Leicester), Chloe Maher (Oxygen Hair Design, Beaconsfield, seated), Charlotte Roberts

(Boutique Atelier, Ellesmere Port), Mark Sherwood (Zeba Hairdressing, Dublin) and Lizzy

Ellwood (The Brooks_Hairatelier, Essex).

GET 25 PER CENT OFF YOUR TICKET TO

Dublin

Creative HEAD has teamed up with Image Skillnet to part-fund the cost of tickets to Salon

Smart Dublin on 3 November. Image Skillnet is a national training network offering funding

through the Department of Education and Skills, for education and networking events in the

Hair and Beauty industry in Ireland. Simply sign up for free membership and purchase your ticket

for €75 instead of €100. Call 071 964 0438 or visit imageskillnet.ie/event-category/events

MY months

AHEAD

What May and

June have in

store for...

SARAH KELLY

LLOYDS HAIR

I earned a place on the IHF

Gents Star Team before

Christmas so I’m getting on

with my training programme.

I have amazing training days

lined up over the next few

weeks with Olive Tucker Lee

from House of Colour and

John Keegan

and Sam

Keatinge from

The Academy

Barber. I can’t

wait to dig in

and learn!

SEAN TAAFFE

SEAN TAAFFE GROUP

We are increasing the size of

our Killarney salon from 24

seats to 43 seats. We want to

take reception and retail areas

out of the main salon to make

it a relaxing experience for

clients and we are knocking

into the unit next door. Mazella

and Palmer are

coming to offer

cutting courses

too, building

on previous

success.

IHF holds

a night to

remember

Legendary hairdresser Keith Harris visited the Wella Studio

in Dublin for an evening of inspiration in association with

the Irish Hairdressers Federation (IHF). The icon was back

in the world of hairdressing, with No Limits. The show was a

celebration of his long career, with Keith sharing the stories

behind his most famous images and discussing his journey

from the salon to celebrity and session work. And he offered a

first glimpse of his new work, shot in the UK, Italy and Russia.

The Irish Hairdressers

Federation

Championships

are returning to Croke

Park in Dublin on

19 May for another

day of inspirational

styling. With 12 fl oor

categories and four

photographic categories,

every team member

can get involved in the

competition. To fi nd out

more or to register, visit

irishhairfed.com

CLUB

creativeheadmag.com/club

JOIN US! Become a

member of the Creative

HEAD Club and get six

issues of the magazine for

£10, along with the chance

to win opportunities and

exclusive giveaways. Visit

creativeheadmag.com/store

for more details.

10 CREATIVE HEAD IRELAND


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The iconic ghd IV styler has a new look for the new season.

The limited edition earth gold is resplendent in shimmering

metallic – complete with matching plates!

RRP €139

+44 1924 423400

ghdhair.com

Scalp facials are officially a thing!

Caring for scalps – which age and

mature just like the rest of your

skin – can have a dramatic impact

on the quality and appearance of

hair. Thank heavens for Goldwell’s new Kerasilk

Revitalize range. With three collections, all

containing a shampoo and a specialised serum

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HAIRCARE

MEETS

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Alterego’s Energising Shampoo

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RRP FROM €18

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Fresh from DESIGN.ME comes

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SALON PRICE €23.99

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Revlon

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IN-SALON

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To mark the 500th anniversary of Leonardo da Vinci’s death,

ALFAPARF Milano has unveiled six new luxuriously pigmented

shades in its Evolution of the Color line. Our eye is on Blonde

with a Complex Dazzle...

IN-SALON SERVICE

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Goldwell’s Topchic and

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10

CREATIVE HEAD IRELAND


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

Authenticity is a word that gets bandied around a

lot at the moment, but one range looking to move

beyond mere buzzwords is new tbh – true beautiful

honest colour from Schwarzkopf Professional. For

beautifully real, soft shades with subtle iridescent

undertones across cool, warm and neutral colour

palettes, this full colour collection is all about a subtle

shift to reveal the real you. Create personalised tones

with the Tone Softener, ideal for colour refreshing and

glossing services. With a straightforward ingredients

list including grape seed oil for natural shine, as well

as delicate, powdery tones that can be mixed and

matched, clients can rest easy knowing that their

colour will enhance their look

rather than overwhelm it.

IN-SALON SERVICE

+44 800 526741

schwarzkopfpro.com

IT’S ALL ABOUT... BRILLIANT BLONDES

With up to nine levels of lift in next

to no time, L’Oréal Professionnel

Blond Studio 9 is a pre-lightener

with real punch.

IN-SALON SERVICE

01 604 5918

lorealprofessionnel.co.uk

Tahe Botanic Silver Shampoo

removes yellowness and brassy

tones from blonde or grey hair

and leaves it looking sparkling.

€13.95

021 4343436

hennessyhb.ie

CREATIVE HEAD IRELAND

11


#CHedit

WHY DID YOU WANT TO BE

A HAIRDRESSER?

I started hairdressing when

I was still at school, working

at the weekend. At the start

it was more hairdressing in

the salon but I found myself

becoming obsessed with the

competitive and editorial

sides and I knew it was

what I wanted to do in life.

I remember seeing my first

boldly coloured, precision

cut and I thought ‘this is

for me’. The creative side of

hairdressing goes beyond

what people outside of the

trade see – we can bring an

idea or a moodboard to life,

all through the art of hair.

WHAT ARE YOUR HIGHLIGHTS SO FAR?

It was 100 per cent getting onto the IHF Star

Team. After the first interview stage I realised

then how much I actually wanted it. The

support from all of the girls and my boss at

Zinc was amazing, they had my back all of the

way. I was the last name announced, which

was a relief, but looking at some of the best in

Irish hairdressing cheering was well worth the

wait. I would recommend to every junior in the

industry to enter this as the opportunities and

experiences are endless.

STEPHANIE THOMPSON

ZINC HAIR AND BEAUTY

AGE: 25

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

That is always a hard question to answer, especially because

at the moment there are so many opportunities. For me it’s all

about education, competitions and photoshoots. It’s what got

me obsessed with hair to begin with!

WHAT IS YOUR DREAM HAIRDRESSING GIG?

There are too many to just mention one. It would definitely

be a dream to pick up some of the iconic awards in the

hairdressing industry. Creative HEAD’s Most Wanted Awards,

IHF Hairdresser of the Year, L’Oréal Colour Trophy and

ALFAPARF Milano Fantastic Hairdresser to name a few!

12

CREATIVE HEAD IRELAND


CATEGORIES

FLOOR CATEGORIES

★ Trainee Ladies Creative Blow-Dry

★ Trainee Ladies Full Fashion

★ Trainee Ladies Long Hair Up

(Street Fashion)

★ Trainee Ladies Fantasy

★ Avant Garde

★ Senior Ladies Long Hair up

(Classic, Non-Bridal)

★ Senior Ladies Trend Cut Full Fashion

★ Senior Ladies Editorial

★ Senior Ladies Fantasy

★ Mens Fade Master

★ Mens Classic Barbers Cut

★ Mens Fashion Image

PHOTOGRAPHIC CATEGORIES

★ Editorial - Individual Entry

★ Colour - Individual Entry

★ Gents - Individual Entry

★ Artistic Team Collection

Team Entry, 4 Images

S UNDAY MAY 19TH | CROKE PARK - D UBLIN

Register online for this year’s Irish Hairdressers Federation Championships

from March 2019 www.irishhairfed.com


LIFE

LESSONS

THE BUSINESS EDIT

HOW A SABBATICAL

CAN IMPROVE YOUR

STAFF LOYALTY

KEVIN

BODENHEIM

MOYO

Keep it simple. We often feel

that we have to do more to

create that perfect look, but more

often than not, less is more.

Simplicity to me means honesty

which is free from all artifice –

the ultimate sophistication!

Respect is key. I always try to

treat others as I would want to

be treated. The greatest tribute

to another is to listen and hear

what they have said.

Recognise self-worth. All of us

have a talent and we need to

celebrate those things that make

other people’s lives better.

Do it right the first time. Be

sure about exactly what people

expect and be clear about what

is achievable! Ensure that both

parties are 100 per cent clear of

what the final result will be.

The importance of honesty

and transparency. I think it’s

of paramount importance to

be honest in all interpersonal

relationships so that there

can be no misunderstanding

or miscommunication. This

sometimes means telling people

something they might not want

to hear, but might need to hear.

THE LOSS OF a valued team member is

a situation that every salon owner worries

about, but to a degree it is unavoidable.

However, some salons are reshaping their

policies and allowing staff to leave for a

while and then come back. These business

owners and managers have found offering

sabbaticals and career breaks not only grows

their staff’s loyalty, it expands creative

horizons and benefits business.

At Creative HEAD’s Salon Smart event

in London, owner of The Boutique Atelier

in Cheshire, Richard Phillipart, revealed

that one of the secrets to his strong team

is allowing some staff time away from the

salon. “My experience has found that when

staff are about 25 years old there is a high

dropout rate,” he revealed. “In my salon

we offer a career break programme. We

encourage team members to take a step

back and try something else for a while –

this builds loyalty. The programme is for

staff of all ages; one stylist at a time can

take four to six weeks out, with their job

guaranteed when they come back.”

Kara O’Shea, general manager at Sean

Taaffe salons, also encourages her staff to

take career breaks. “At the moment, three

of our girls have taken a year out to go to

Australia, and another stylist is spending

some time in Dubai. It’s a bit of a risk for

clients, as they can be resistant to change,

but we really endorse it. It might be hard

for smaller salons to manage, but with 65

employees across the Sean Taaffe salon

group, we are always able to reshuffle and

move things around to compensate – and

there are often new people joining, people

coming back after maternity or coming back

after a break.”

And it’s a similar story at Ikon in Cork,

where owner Valerie Finnegan Cahill and

her staff value flexibility. “We do try to

accommodate time out whenever possible,

either for personal or professional reasons.

We have an agreed understanding that as

long as it’s respected, which it is, it works

for everyone. We feel it is good for the

individual and the team, it helps to build a

strong culture and a feeling of inclusion.”

Richard Phillipart wholly recommends his

system to salon owners. “The team member

develops as a person and grows their

confidence and communication skills,” he

explains. “They gain a sense of curiosity and

become more committed to the salon brand,

which stops them becoming jaded.”

“The benefits come from seeing the

bigger picture and how it’s helping to build

our business culture at Ikon, so wherever

possible we try to accommodate,” says

Valerie. “We realised that culture is one of

the few sustainable business advantages

that we could grow and develop in these

challenging times. Investing in our people is

key to our success.”

And Kara has even found that staff

members who take some time out may

become educated in ways they can share

with the rest of the team. “Often they do

a bit of both travelling and working when

they’re away, so they learn things they can

bring back to the rest of the team,” she

says. “It also creates a sense of loyalty when

they do come back. We encourage it – as

employers we need to support our staff and

then they will be happy working with us.”

However, Valerie acknowledges that it’s

a balancing act. She says: “You have to

manage the challenges that emerge between

trying to create the ideal culture and the

practicalities of managing a business.

“So, whenever you have to refuse, there

needs to be an absolute understanding that

this decision is made in a fair and balanced

way, and it needs to be supported in order

to implement harmony and manage the

everyday running of the salon.”

14

CREATIVE HEAD IRELAND


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#CHedit

Inside

story

CROWN, KILKENNY

Catherine Healy’s pink paradise might be an Instagram dream now, but

the salon once looked very diff erent. “The space was dull, dreary and

looked unloved,” she says. “But it was in the perfect location surrounded

by hotels, car parks and offi ces.” In just eight weeks, the complete interior

was transformed into Catherine’s Crown vision: “It’s a space that makes

me feel good, somewhere I would want to be and there’s a real sense of

beauty, calmness and a little sparkle.” Having travelled to many salons around

Ireland and overseas for inspiration, Catherine chose to have her furniture

manufactured in Amsterdam. There’s a communal table for those who want to

be sociable and big windows so they can watch the world go by, but she also

ensured there was a private space for wig fi ttings or anyone who doesn’t like

the openness. The outside of the salon is painted candy pink and decorated

with beautiful fl owers by award-winning fl orist Lamber de Bie. The result is an

Instagram goldmine. “Social media is a huge part of our lives so I wanted good

backdrops to take Instagrammable pictures. Word of mouth is the best way to

get known and we knew our name needed to be out there.”

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16 CREATIVE HEAD IRELAND


ALFAPARFMILANO.COM

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IN SESSION MEN

20/05/19 LONDON

MEET THE GENTS MASTERING MALE GROOMING – WATCH THEM WORKING LIVE ON SET!

GET INSIDER INSIGHT, TIPS AND TECHNIQUES!

JODY TAYLOR

He regularly collaborates with titles like GQ and Esquire, has

worked with brands from Louis Vuitton to Dior and notable

names such as Callum Turner and Conor McGregor. AND

he’s our 2018 Most Wanted Male Grooming Specialist.

LIAM CAMPBELL

From a stint in the British Army to freelance barber and

creator of Brother Barber, Liam’s trade has taken him

from Australia to India, backstage on The X Factor and

styling for the likes of Diesel and Ted Baker.

HOST:

LEE KYNASTON

Steering conversation is Lee Kynaston,

style and grooming journalist for the

likes of Balance, Stella, Fashion Beans,

Mr Porter and The Daily Telegraph.

CLUB

creativeheadmag.com/club

SINGLE TICKET £30

CLUB MEMBERS PAY JUST £20!

BUY ONLINE creativeheadmag.com/thecoterie

OR CALL +44 1434 610416

Includes canapés on arrival, drinks all evening and a gift from BaByliss PRO

THE COTERIE: IN SESSION MEN

MONDAY 20 MAY 2019

7PM UNTIL 10PM, LONDON


Stay

true

to yourself

Forget homogenised beauty and following the herd. Embrace

subtlety and authenticity with Schwarzkopf Professional’s

new colour range, tbh – true beautiful honest


Did you know that Millennials and Generation Z now represent more than half of all salon

customers? Gen Z alone will reportedly make up 40 per cent of all consumers by 2020,

according to research by the Fast Company. Millennials are known to be more socially conscious,

individually minded and they crave experiences, while Generation Z adds a focus on end results.

What underpins both of these demographics is the search for authenticity – casting aside

superficial trends that don’t speak to them, favouring brands that keep it simple or experts who

are genuine. It’s a mindset, not a fad.

This drive for self-expression and authenticity resonates with modern salons; they need something

real they can share with their clients. That’s why Schwarzkopf Professional has created a fresh,

innovative colour line – to help colourists to create true art and delight their clients with an

authentically beautiful result…


Meet tbh – true

beautiful honest

True illumination of the natural highs and lows in hair, shimmering powdery tones

and an honest approach to the ingredients and formulations

LET’S SEE WHAT’S INSIDE…


Warm

NATURAL HAIR CONTAINS a

multitude of beautiful tones, highs

and lows: tbh – true beautiful

honest shades respect and

refl ect this, giving natural highs

and lows with 100 per cent multidimensional

colour. Think subtle,

think soft, think real.

With gentle shimmering and

powdery tones split into three

shade groups – natural, cool and

warm – you can customise and

craft uniquely beautiful, authenticlooking

shades by mixing and

matching. Taking pride in its

formulas, the tbh – true beautiful

honest brand philosophy is built

upon the transparency of its

ingredients. Formulations combine

up to 92 per cent of naturallyderived

ingredients, complemented

by the additional performance

drivers required to guarantee

reliable colour results.

Create luxurious primary

reflections muted by

gentle rose undertones


Natural

Mimic natural hues with

a soft touch of chocolate

and clean neutrals


Weave in modern, smoky

hues to counteract and perfect

the underlying warmth

Cool


Keep it simple

tbh – true beautiful honest doesn’t overcomplicate its ingredients

CREATIVE HEAD ADVERTORIAL

*Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction. Always perform an Allergy Alert Test 48 hours before each colouration.

If you have ever experienced a reaction after colouring the hair, you must not colour. Strictly follow the safety instructions and consult schwarzkopfpro.com

Grape seed oil

Leaves hair with a

natural shine

50 per cent

less ammonia

Helps preserve

the hair’s integrity

HEP

This special ingredient

features in all of the

carefully crafted

colours, designed

for soft and powdery

nuances, as it’s known

to help reduce the risk

of developing allergies*

Maximise

your creative colour

opportunities with the

tbh – true beautiful honest

Tone Softener. Mix with any

shade and IGORA VIBRANCE

Activator 1.9% /t (1:1:1)

to perform a colour

refreshing, glossing

service


Colour should

always be true,

beautiful, honest

“The new tbh – true beautiful honest range is so refreshing. What’s fantastic about

the range is that it not only creates a natural look, it also includes key natural

ingredients in its formulas – argan oil, macadamia oil and shea butter. The 26

colours allow us to offer a completely bespoke service option with its huge colour

palette. I love how it works with the hair’s natural highs and lows, yet thanks to

the natural oils it creates this amazing shine!”

TIM SCOTT WRIGHT

Tim Scott Wright at The Hair Surgery

Schwarzkopf Professional UK and tbh – true beautiful honest ambassador

Discover your authentic colour self with tbh – true beautiful colour from Schwarzkopf Professional.

For more information, call +44 (0)800 526741 or visit schwarzkopfpro.com


CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

Raspberry pink flashes through a peachy haze – check out Ginger Lemon

Hair’s ‘Rhodochrosite’, inspired by the crystal colours of the rare mineral

In conversation with… Robert Eaton.

Press play on our latest film, where we

get tonal with the Wella Professionals

technical director

Blue and green should never be

seen? Stuff that! Tearing up the rule

book is all the rage, so we explore the

trend for ugly-beautiful colour work

The Coterie descended on Dublin

for the first time! A stellar line-up

headed to the Emerald Isle to share

their stories – catch up now

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


CREATIVE HEAD’S BUSINESS NETWORKING

EVENT FOR SALON OWNERS AND MANAGERS


BRILLIANT

BUSINESS

NETWORKING

DUBLIN

SUNDAY 3 NOVEMBER 2019

09.00-17.00

Radisson Blu Royal Hotel, Golden Lane, Dublin 8

Tickets €100 plus VAT*

BOOKING NOW

CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944

*VAT at UK rate of 20 per cent

@CREATIVEHEADMAG #SALONSMARTIRE

Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of

Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership

and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events


TONY HEFFERNAN AND

DANIELLE KENNEDY

LLOYDS HAIR

RICHARD

PHILLIPART

THE BOUTIQUE ATELIER

DYLAN

BRADSHAW

DYLAN BRADSHAW

PAUL PERCIVAL

AND ADAM REED

PERCY & REED

GREAT NAMES

SHARED

EXPERIENCES

CREATIVE CREATIVE HEAD’S HEAD’S SELL-OUT BUSINESS BUSINESS NETWORKING

EVENT FOR SALON OWNERS AND MANAGERS


DAVID

CAMPBELL

HOUSE OF COLOUR

SABRINA

HILL

KOPPER HAIR SALON

CASEY

COLEMAN

CHAIR SALONS

PAUL, ANGIE AND

RICHARD DROMGOOLE

ZEBA HAIR

SUNDAY 3 NOVEMBER 2019, DUBLIN

Tickets €100 plus VAT*

BOOKING NOW

CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944

*VAT at UK rate of 20 per cent

@CREATIVEHEADMAG #SALONSMARTIRE

Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of

Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership

and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events


CREATIVE HEAD’S BUSINESS NETWORKING

EVENT FOR SALON OWNERS AND MANAGERS


IDEAS

ADVICE

INSPIRATION

COMING TO

IRELAND!

SUNDAY 3 NOVEMBER 2019, DUBLIN

Tickets €100 plus VAT*

BOOKING NOW

CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944

*VAT at UK rate of 20 per cent

@CREATIVEHEADMAG #SALONSMARTIRE

Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of

Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership

and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events


2019

CLOSING SOON!

SALON

SESSION

STARS

CREATIVE HEAD’S MOST WANTED AWARDS

CELEBRATE AWESOME TALENT AND EXCELLENCE

IN ALL AREAS OF HAIRDRESSING. THE 2019

COMPETITION IS NOW OPEN – WOULD THE STARS

OF SALON AND SESSION PLEASE STAND UP?


NEW!

ALL CATEGORIES NOW OPEN TO THE UK AND IRELAND

CATEGORY SPONSOR

CATEGORY SPONSOR

INDIVIDUAL AWARDS

NEW!

INDEPENDENT STYLIST

For a stylist looking after clients at a salon while busy building ‘Brand Me’

MALE GROOMING SPECIALIST

For a salon or session hairdresser demonstrating standout work in men’s hair

CREATIVE TALENT

For a creative director or senior stylist with exceptional artistic skill and commercial expertise

BUSINESS THINKER

For a salon owner or director who has built an outstanding salon business

COLOUR EXPERT

For a colour director or senior colourist with exceptional technical skill and commercial expertise

HAIR TREND

For the best on-trend image of the year

AWARD FOR INNOVATION

Rewarding an original hairdressing initiative that has proved a success for the salon business or the industry at large

SESSION STYLIST

For the most exciting hairdresser working in fashion (by nomination only)

HAIR ICON

For the most inspirational hairdresser of 2019 (by nomination only)

TEAM AWARDS

NEW! BEST NEW BOUTIQUE SALON

For a new small salon with a unique sense of style

BEST SALON TEAM

For salon teamwork at its best

BEST LOCAL SALON

For a salon that best serves its local community

BEST NEW SALON

For a new or revamped salon that turns heads

BEST SALON EXPERIENCE

For a salon that delivers top customer service

event

COMPETITION CLOSES MONDAY 13 MAY

ENTRY FORMS CREATIVEHEADMAG.COM/MOSTWANTED

FOLLOW THE ACTION @CREATIVEHEADMAG #MWIT19

QUESTIONS? CALL +44 (0)1434 610940 OR EMAIL EVENTS@ALFOL.CO.UK


CLOSING SOON!

CREATIVE HEAD’S SEARCH FOR THE MOST EXCITING NEW UK

AND IRISH HAIRDRESSING STARS IS ON. DO YOU HAVE IT?


WORK HARD.

DREAM BIG.

GET NOTICED!

FOR HAIRDRESSERS AGED 30 OR UNDER

ALL CATEGORIES NOW OPEN TO THE UK AND IRELAND!

THE RISING STAR

For a young salon assistant who’s enthusiastic, hardworking

and fast improving – a new team star!

TO BE NOMINATED BY THE SALON OWNER OR MANAGER

THE FASHIONISTA

For a young stylist making a mark in session circles

THE ENTREPRENEUR

For a young salon owner who has created an exciting and successful business

THE VISIONARY

For a young stylist or technician who is pushing creative boundaries

THE IT GUY/GIRL

Two trophies – one for a guy, one for a girl – awarded to a young hairdressing

professional excelling in multiple areas of their work and destined for greatness

event

COMPETITION CLOSES MONDAY 20 MAY

ENTRY FORMS CREATIVEHEADMAG.COM/THEITLIST

FOLLOW THE ACTION @CREATIVEHEADMAG #MWIT19

QUESTIONS? CALL +44 (0)1434 610940 OR EMAIL EVENTS@ALFOL.CO.UK


L’ORÉ A L

COLOUR

TROPHY

THE NEXT

LEVEL

The L’Oréal Colour Trophy 2019 Irish Semi Final saw the

brightest hairdressers in the country show off their skills

and artistic vision at The Royal Dublin Society. Competing

in three categories – the STAR Award, Men’s Image and

the coveted L’Oréal Colour Trophy – competitors had only

30 minutes to recreate their looks. The elite judging panel

overseeing proceedings comprised industry experts Claire

Chell, creative colour director at Francesco Group; Mark

Woolley, founder and global creative director at Electric

Hairdressing; Nathan Walker, international technical director

at Trevor Sorbie; Siobhan Jones, creative director and cofounder

of Rose & Wild; and Alan Edwards, art director

and co-founder of Alan Edwards Salons. While the judges

deliberated, attendees were treated to a vibrant hair show

by Jason Hall of Jason Hall Hairdressing. From hundreds of

entries the judges selected their favourite looks to go through

to the prestigious L’Oréal Colour Trophy Grand Final in

Dublin on 27 May. Turn the page to cast your eye over all the

looks to make the final, and see if you can predict the winners!

30

CREATIVE HEAD IRELAND


#LCT19

CREATIVE HEAD IRELAND

31


L’ORÉAL COLOUR TROPHY AWARD

Brown Sugar Ranelagh Dry & Fly, Wicklow Street Foxy Hair Studio Hugh Campbell Academy Marbles Castleroy

Marbles Colour Zone Occasions Naas Oxygen Hair Design Peter Mark College Studio 20

Style Club North Earl St The Hair Shop The Space Academy The Space Hair Soul Beauty Toni&Guy Academy

Toni&Guy Blackrock Toni&Guy Clarendon St Toni&Guy Malahide Wildflower Zeba South William Street

32

CREATIVE HEAD IRELAND


STAR AWARD

#LCT19

Style Club North Earl St The Space Academy Space Hair Soul Beauty Toni&Guy Malahide Wildflower

MEN’S IMAGE

Atelier M Cats Hair Salon Origin 2 Hair Design Saints Colour Specialist & Beauty

The Academy Barber Castlevillage

The Academy Barber Celbridge

The Academy Barber Maynooth

The Academy Belle

Toni&Guy Clarendon St Toni&Guy Dundrum Toni&Guy Malahide

Zeba South William St

CREATIVE HEAD IRELAND

33


Give me

more

EXTENSIONS CAN NOT ONLY BUILD UP LACKLUSTRE HAIR – THEY CAN ALSO BOOST YOUR BUSINESS,

CAUSE A STORM ON SOCIAL MEDIA AND RAISE YOUR PROFILE. ARE YOU MAKING THE MOST OF THEM?

HAIR EXTENSIONS HAVE exploded in popularity in

recent years. Thanks to new innovations in design, better

training and a better understanding of what they can

achieve, they have shaken off their WAGs-only reputation

and cemented themselves as an important service in any

modern salon. According to research by Arizton, this trend

is set to continue, with the worldwide wig and hair extension

market on track to exceed $10 billion (€886 million) by 2023.

If ever there was a time to get on board, it’s now. However,

an increase in demand for extensions has led to more salons

than ever trying to entice both new and existing customers

into enhancing their hair – so how can you ensure your salon

stands out for all the right reasons?

“I see every client as a possible extensions client in some

way,” says Edwina Hayes, Great Lengths educator and

owner of Streetlife Hair in Kilkenny. “I even have clients

with long, thick hair who love something extra to give their

hair better hold and different texture. A client whose hair is

super-short can begin a plan to lengthen the front and we

discuss with them a time line of future work to get them

more length. This planning makes them a long-term client.”

Emma Leung, co-owner of Kelly Leung Hair Design in

Malahide, agrees that extensions can not only enhance hair,

but also solve or avoid common problems. “A lot of people

like to experiment with colour and using Great Lengths is

great for this as it doesn’t compromise the condition of the

hair,” she says. “And they’re great for wedding hair as well –

brides love to go the extra mile.”

Valerie Patterson of MASK HAIR in Dublin agrees that

extensions are big business, especially if you can offer

something subtle that suits all ages. “Most of my clients

have extensions but they are undetectable,” she reveals.

“I specialise in quality and a ‘less is more’ look, for

professional ladies who want to have expensive hair that still

looks natural. Many of my clients have fine hair and want to

look like they have fuller hair while minimising damage.”

34

CREATIVE HEAD IRELAND


IN ASSOCIATION WITH

Great Lengths

CREATIVE HEAD IRELAND

35


According to Valerie, the days of

fake-looking extensions are over –

clients love their look to be seamless.

“I offer different textures and

choices of tapes and keratin bonds,”

she explains. “I will look at a new

client and decide what is right – we

use ombré, straightening treatments,

perms and toning to ensure that the

extensions will match the existing

hair perfectly.”

Educating your team members

is key to providing these services,

because the better they are, the

better they can communicate with

clients. “It’s important to have the

knowledge and understanding

of your clients’ needs and how to

address them,” says Emma. “Make

sure all your experts are fully trained

and on top of the most up-to-date

techniques available.”

Robert Eaton, creative director

at Russell Eaton salon group in the

UK, believes extensions create a real

buzz within the salon – just seeing

them being fitted is exciting enough

to get people asking questions.

“We currently have five extensions

experts between our salons and we

find clients are very interested,” he

explains. “We usually apply them in

the main salon space – which creates

a lot of interest in itself.”

In fact, at Bellissimo in Limerick,

stylists will often refer their clients

to an expert for an additional

service. “Extensions have helped us

by offering another add-on option

for our clients,” says extensions

specialist Sinead Bannerton.

“A stylist may refer them to me to

have an add-on service, helping us to

reach a broader spectrum of people.

I also show them how manageable

the bonds are and how to style them.”

So, how can you ensure your

clients know how amazing your

extensions offerings are? “A super

Kelly Leung Hair Design

36

CREATIVE HEAD IRELAND


MASK HAIR

Streetlife Hair

way to draw in a new client and entice them into more

permanent extensions is to offer clip-ins or Great

Lengths Tapes,” suggests Edwina. “These options

showcase the possibilities to someone who might be

time-poor. They will then hopefully get a taste for

more permanent extensions! Another way to drum up

extension business is to offer a few complimentary

bonds as this allows the client to get a feel for them and

see the difference a few can make, especially around

the face and over the ear where the hair can be finer.”

As with all hairdressing services, social media plays

an important part in dispelling the myths of hair

extensions and enticing new clientele. “I use social

media to share my ‘before and after’ extensions images

– clients tell me they love being featured and it’s

usually how new clients find me,” says Valerie.

Edwina agrees that Instagram can change a client’s

perception. “‘Before and after’ photos and videos on

social media are a very efficient way to drive business.

A customer may see a picture that looks like their

current hair and is drawn to the transformation.”

Emma swears by the impact of not only seeing

extensions but touching them, too. “I always talk about

them and have pieces in the salon as an example to

show your client exactly how they look and feel is a

great, too. I also think that having a colleague wearing

them is a good idea to show how they look in real life.”

“Another great tool for showing what extensions

can do is a transformation book, where we present

the transformations we have created in salon to our

clients,” says Robert Eaton. “We often use moodboards

and mannequin heads and have also worked with

Great Lengths to create short videos with influencers

who share their experience on how they love what

extensions have done for them.” It’s time to invest in

extensions and let them bulk up your business.

CREATIVE HEAD IRELAND

37


World

leading

ethical

hair

extensions

To enquire about joining the elite

and becoming a Great Lengths certified stylist visit

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST


A WORLD OF

POSSIBILITIES

IT’S GOOD TO TRY SOMETHING NEW. THAT’S WHERE KAO SALON BRANDS COME IN – RECENTLY

LAUNCHED IN IRELAND AND REPRESENTED BY TRINITY SALON PARTNERS, THE RENOWNED

PORTFOLIO OF PRODUCTS, EDUCATION AND EVENTS CAN HELP YOU ACHIEVE YOUR DREAMS…

MEET THE BRANDS

GOLDWELL

Goldwell has partnered with hairdressers

for more than 70 years, enabling them to

accomplish their creative and business

ambitions. Innovative and highperforming,

the brand gives hairdressers

the products needed to excel at their

craft, from colour to professional care

and styling products. Help your clients

fall in love with their hair again.

KMS

From the very beginning in 1976, KMS

has aimed to research, manufacture

and market the finest haircare products.

KMS collects ideas from the most

inspiring places in the world – runways,

fashion districts and the streets –

and uses this inspiration to create

professional products organised into

START. STYLE. FINISH. categories.

ORIBE

Oribe blends craftsmanship,

performance and decades of styling

experience. Clients feel the difference

of these high end, luxurious products,

packed with innovative technology.

Thanks to the fine fragrances used,

Oribe hair products create a sensuous

and invigorating experience for the

hair and the spirit.

40

CREATIVE HEAD IRELAND


CREATIVE HEAD ADVERTORIAL

INNOVATIONS IN COLOUR

@PURE PIGMENTS

COLOUR CAN SYSTEM

Unique to Goldwell, the Colour Can

system is designed to enable quick and

highly accurate measuring of colour,

dramatically reducing application costs

and wastage. Air-tight closures lead to a

longer shelf life, too.

ELUMEN

Elumen by Goldwell is an intensive hair

colour range that is the perfect paint box

for colour creatives. The pigments are

drawn deep inside the hair and colour

has a gentle repairing effect on structure,

reflecting light for brilliant shine.

These high definition direct dye

additives from Goldwell open up

a whole new dimension of colour

results. Mix them up and layer

shades for a multi-tonal result, add

an intense boost to existing colour or

create a soft, shimmering wash.

COME TO LIFE AT GOLDWELL EVENTS

Color Zoom invites creative hairdressers to create their interpretation of Goldwell’s

trends – if you’ve ever dreamed of being in the industry spotlight, then let the Color

Zoom Challenge be your stage. Global Zoom is the grand final of Goldwell Color

Zoom competition. Hosted in a different country each year, stylists from around the

world showcase their skills in front of thousands to be crowned a Global Winner.

The Hub Network is an exclusive event which takes place annually at a luxury

overseas destination and is hosted especially for Kao Salon Division’s salon

business networking club members.

“We found the switch over

to Goldwell flawless.

We had a lot of support

while changing over and

the ongoing education has

helped make it a really

good fit for us. Working with

Goldwell is second to none”

ROY KENNEDY, BLACK AMBER SALON GROUP

Ready to make the move? To join the Kao family or find out more, contact Trinity Salon Partners Terry McGovern

089 616 7665; Mark Cullen 087 709 4310; Ciaran McMahon 087 398 4745, or visit trinitysalonpartners.ie

CREATIVE HEAD IRELAND

41


Bring

on the

sparkle

It’s no secret that colour is having a moment – from the

runway to the salon chair, covetable colour is big business.

And now you can up your game with Revlon Professional’s

new Color Excel by Revlonissimo. It’s the range that will

make your colour services shine brighter than ever

A rainbow of colours

Color Excel comes in 54 shades, including four new tones, so

there’s a shade for every client, from daring brights to subtle

washes of colour. The spectrum of on-trend colours and six new

Revlon Professional colouring services will suit every kind of

colour client and even attract new ones.

Perfect for getting creative

The results last for up to 20 washes, so Color Excel is perfect for

low-commitment colouring and colour correction. There’s even

a new 000 clear shade to revamp tired hair or create customised

pastel effects.

Gorgeous formula

The new formula is nourishing and creamy, and is easily

applied like a hair mask. Containing cotton extract to protect

the hair fibre, it also has a delicious fragrance for a luxurious

and relaxing colouring experience.

Incredible shine

And the best bit about Color Excel? The hypergloss finish

leaves hair feeling super smooth and silky – perfect for

reflecting light and creating dazzling shine.

42 CREATIVE HEAD IRELAND


CREATIVE HEAD ADVERTORIAL

Mark Leeson

GLOBAL ARTISTIC AMBASSADOR

FOR REVLON PROFESSIONAL

What do you like most about the new

Color Excel by Revlonissimo?

“Definitely the shine! It’s incredible –

clients love how healthy it makes their

hair look and I love how it shows off our

salon colour work.”

How has the formula improved?

“It’s creamy, which means you can

be so much more precise with colour

application and much faster, too.”

How does Color Excel help move clients

through their colour journey?

“The blend of low-commitment colour

and playful shades like peach, pink,

purple, green and clear means it delivers

choice and change for clients that like

to reflect seasonal fashion. It’s also

ammonia-free and the Care Complex has

cotton extract to fortify condition so the

hair isn’t compromised.”

How does Color Excel support

creativity expression?

“The ability to mix colour between 54

shades and the fact you can customise

the colour intensity means a limitless

colour palette to play with.”

Which clients is Color Excel right for?

“Everyone! From people trying colour

for the first time to those colour

chameleons who like to follow trends.”

Explore the

world of Revlon

and share your

creations

#shineisthe

newcolour

To embrace the shine and find out more, call 01 886 9300 or visit revlonprofessional.com

CREATIVE HEAD IRELAND

43


44 CREATIVE HEAD IRELAND


CREATIVE HEAD ADVERTORIAL

THE NEXT

GENERATION

OF BLONDE

FORGET WHAT YOU KNOW ABOUT TRANSITIONING

CLIENTS TO BLONDE. LIFT COLOUR BY AN ASTONISHING

NINE LEVELS WITH SPEED AND EASE, THANKS TO

NEW BLOND STUDIO 9 LEVELS BY L’ORÉAL PROFESSIONNEL

CREATIVE HEAD IRELAND

45


After

Before

46 CREATIVE HEAD IRELAND


CREATIVE HEAD ADVERTORIAL

THE HIGH LIFE

BLOND STUDIO 9 LEVELS FROM L’ORÉAL PROFESSIONNEL OFFERS UP TO NINE LEVELS

OF LIFT WHILE CARING FOR YOUR BLONDE BY IMPROVING COSMETIC FEEL ON THE HAIR

ARE YOU READY to live the high life? There’s no need

to schedule multiple appointments over multiple days to

help a brunette realise her blonde ambition anymore – free

yourself and your client and create incredible blondes

with an accelerated lift. The innovative powder formula of

Blond Studio 9 Levels means clients who used to fear going

blonder can rest easy. The secret to the increase in improved

hair cosmetic qualities lies in the formula’s special oil-based

developers that push the lightening power to the maximum,

while maintaining optimal hair integrity.

CREATIVE HEAD IRELAND 47


LET THERE

BE LIGHT

WITH SUCH VERSATILITY, THE BLOND STUDIO 9 LEVELS RANGE FROM L’ORÉAL

PROFESSIONNEL IS HERE TO BRING A RAY OF LIGHT INTO YOUR COLOUR WORK

DISCOVER JUST HOW FLEXIBLE L’Oréal Professionnel

Blond Studio 9 Levels is for yourself. With a versatile

formula to suit every technique you can think of, Blond

Studio 9 Levels is ready to do the heavy lifting for you.

It’s quick, effective and protects the integrity of the

strands and has been designed to stay precisely where you

place it. No drips, no mess, no fuss. Just quick saturation for

a neutral, clean blonde result.

Before

After

48 CREATIVE HEAD IRELAND


Before

After

CREATIVE HEAD ADVERTORIAL

Before

After

CREATIVE HEAD IRELAND

49


FINISHING

TOUCH

THE FRENCH GLOSS SERVICE USING DIA LIGHT IS THE

PERFECT NEXT STEP FOR A BESPOKE BLONDE

*Can be up to 20 minutes depending on the desired result

WITH LIGHTENING UNDER control, turn

your attention to toning for the most fashionforward

results. The perfect partner to your

new pre-lightened base, L’Oréal Professionnel

has designed a new French Gloss service

for that multi-dimensional, effortlessly chic

finish. Powered by Dia Light, its unique acidic

gel-cream formula creates optimal glossing.

Neutralise, personalise and boost shine – clients

can enjoy glass-like reflections from just a

10-minute application.*

ACIDIC TONING TECHNOLOGY

Dia Light’s unique pH formulation balances

hair colour after pre-lightening services,

encouraging optimal closing of the cuticle for

beautiful shine and condition.

PERSONALISED FINISH

Neutralise the result and personalise the

blonde, bring shine and take care of the hair

with Dia Light. The acidic gel-cream formula

gives the optimal glossy finish.

“One of the

best products

in colour;

really glossy,

easy to use,

true to tone”

SIOBHAN JONES

ROSE & WILD, LONDON

50 CREATIVE HEAD IRELAND


CREATIVE HEAD ADVERTORIAL

Discover new blonde possibilities with L’Oréal Professionnel. Call 1800 535616 or visit lorealprofessionnel.co.uk.

Want to boost your blonde skills? Then discover online education platform Access at lorealaccess.com/uk

@lorealpro #lorealproire

CREATIVE HEAD IRELAND

51


i i

“I DON I T WORK FOR PEOPLE

WHO WANT A PONYTAIL” i

i

PHOTOGRAPHY BY ADAM MARK

52

CREATIVE HEAD IRELAND


YOU DON’T GET THE PERFECT

BLOW-DRY OR HAIR-UP FROM

EUGENE SOULEIMAN. YOU GET A

WHOLE NEW WAY OF LOOKING AT

BEAUTY, WITH HAIR THAT’S RAW,

ORGANIC AND SUBVERSIVELY

SENSUAL. CREATIVE HEAD SITS

BACK AND ENJOYS THE RIDE

SEVEN STYLES. Six hours. But who cares

about the clock? When you’re watching

Eugene Souleiman at work, trust me – you

want every moment to last a lifetime.

This exclusive masterclass was held in

a central London studio in front of a starstudded

audience – guests included Angelo

Seminara, Tim Hartley, Anthony and Pat

Mascolo and Eugene’s former boss, Trevor

Sorbie. It was the current Most Wanted Hair

Icon’s chance to share his creative process

and a rare opportunity for us to watch him

work live, recreating some of the mindblowing

looks he’s delivered over the years

for designers like Alexander McQueen, Yohji

Yamamoto and, more recently, John Galliano.

We learned that he loves contrast in hair,

likes his styles to look imperfect (he says

“weather-beaten” a lot), works instinctively,

and likes it when accidents happen. “I work

with designers who throw curveballs at you, so

you have to re-think everything you’ve been

taught about hairdressing,” he explained.

“It pushes you to think in a different way

about hair and that takes you to interesting

places – places you’d never have thought of

otherwise. I love that challenge.”

For Eugene, creating the hair for a show

starts with the designer and he loves it when

he’s asked to do outlandish things. “I’m

all about turning it up. I’m not quiet, I’m

engaged. I’m in it to be creative because for

me it’s a release and I love that exchange of

working with creative people,” he says.

“I want to work with visionaries and artists,

people who don’t just make clothes to sell

but who have a dream and a vision. I feed

off their energy.”

Eugene’s training shines through in every

aspect of his work and he fully acknowledges

that it’s been his strength over the years.

“I’m no stranger to getting the block out

and practising,” he says. “I do that a lot. As

a session hairdresser you’re doing lots of

different things all of the time, so you don’t get

to focus on one specific skill. When I feel that

CREATIVE HEAD IRELAND 53


my braiding or my cutting isn’t up to scratch,

I go away and practice. You can’t be a one-trick

pony in this game. You’ve got to have as much

ammunition as possible.”

It’s this absolute creative focus, mixed with

his easy-going, down-to-earth nature, that

inspires utter devotion in people – and a long

line of names queuing up to be on his team.

Selection for those top spots tends to

be organic, and Instagram has become a

useful recruitment tool. “People contact you

and you create some dialogue and every

season someone comes along who I think is

interesting and I think would fit in,” he says.

“I do like everyone to have their ‘thing’, to be

who they are. I don’t like everyone to be the

same person. I like a mix, I like the variety,

and it means they all help each other out.

“I’ve always worked as part of a team, and

for me it’s all about the collaboration. I’m very

lucky. I work with people like Pat [McGrath]

and Val [Garland] who share my sensibility,

but you also have to have some not-great

experiences or failures because these lead you

to a whole new place creatively. You’ve got to

think of the big picture, not just what happens

on the shoot that day.”

Even after a career spanning three decades,

you can tell Eugene is going through

something of a creative renaissance. He is

fired up, working with people he can spark

with, and – tellingly – wanting to challenge

himself. “My anxiety about not being good

enough is what motivates me,” he says.

“Journalists often ask me where I go to for

inspiration – but they’re completely missing

the point! I don’t need to go anywhere for

inspiration because it’s everywhere around

me. The mistake people make is to get too far

ahead of themselves and try and predict where

they’ll find an idea – like in a gallery. It’s so

much more important to feel what you’re

doing. To believe in what you’re doing and

enjoy it.”

And with that, the final look is done. The

audience is on their feet, rising as one in

response to the magic they’ve just witnessed

– hair like they’ve never seen before, from the

futuristic and whimsical to the stripped-back

and simple, and all created by the trailblazing,

risk-taking genius that is Eugene Souleiman.

EUGENE SOULEIMAN’S MASTERCLASS WAS

ORGANISED BY HAIRDRESSING LIVE

Look 1

i i

THIS LOOK COMBINES techniques from two

Alexander McQueen shows – The Birds and The

Widows of Culloden. Hair was rick-rack pinset at

the back and brushed out to create as much static

as possible. On the top, the hair was blow-dried

completely flat (“squashed”) to the head, while

at the sides, hair was sectioned, backcombed

and rolled around a pair of chopsticks to create

abstract-shaped buns. A final bun, rolled at the

back, was placed jauntily on the top of the head.

Always stand back and look at what you

Are doing - you may need a change of plan.

I like it when accidents happen. Instead

of trying to rectify the situation, I use

i i

it as a springboard for a new direction.

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CREATIVE HEAD IRELAND


Look 3

i i

WHEN EUGENE was booked over Julien d’Ys

for his first show with Yohji Yamamoto in Paris

(“Those were big boots to fill!”) he rose to the

challenge with a fishtail braid, pulled wide and

open so that it looked organic and weatherbeaten

and beautiful, rather than neat and shiny.

Here, working without combs or sectioning,

and simply moving the model’s hair around to

determine placement, he combines that fishtail

with a box braid, accentuated with brightly

coloured embroidery thread, and ensures the

detailing of the Yohji dress is visible at the nape

by pinning hair artfully to one side. Loose hairs

are gently teased out to create a beautiful cloud

of romantic softness.

Look 2

I love the chaos of this. I love

i

i

the ‘mistake ’ at the back, where it

looks like the hair has fallen down.

i

i i

It s romantic, organised confusion.

i i

THIS IS PURE EUGENE: a nod to his youth

with the Chelsea Girl skinhead combined

with a reference to an 18th century French

Revolutionary look sported by ‘Les Incroyables’

– and all created on a wig that looked so realistic,

even the expert audience was fooled. Having

shaved the top of the head with clippers and

sprayed the blunt fringe with beer (Kronenbourg

1664, in case you ask) before smoothing it onto

the forehead, Eugene then created and sectioned

a ponytail at the back, backcombing each section

and wrapping it around the ponytail to create a

dreadlock effect. The final flourish? “As we’re

dealing with the French Revolution, we need a

bow, don’t we!”

I have a love/hate relationship with

the mullet, and I want to overcome

any reservations I may have about it.

I mean, what is bad taste? Is it just

i

the unfamiliar that we don t like?

i

Is it because we re conditioned to

i

i i

think it s not beautiful?”

CREATIVE HEAD IRELAND 55


Look 5

Look 4

ANOTHER WIG, but this time Eugene wanted

to accentuate the fakeness. He placed a short,

brown wig on the model’s head and used clippers

to remove the hair around the crown, leaving the

wefts exposed. He then removed the wig, turned

it inside out and replaced it on the model’s head,

directing hairspray into the airstream of the

dryer to lift the exposed strands of hair. And by

the way, the dress is made out of Eugene’s old

hip-hop socks – he’s on a mission to re-purpose

all his old stuff!

i i

The new beauty is all

i

in the mind. It’s not the

i

physicality, it’s the attitude.

i

As hairdressers, we’ve got to

look further afield to help

people find their own

i i

versions of beauty.

i i

“MARIE ANTOINETTE meets Dr Zhivago,

with a nod to early Vivienne Westwood,” says

Eugene of this look – actually, inspired by a

scene in Fellini’s Casanova. He wanted it to be

as big and as fake as possible, a culture clash

of period style and modern texture. And check

out those colours! Yellowy, golden, nicotiney…

Nothing with Eugene is ever safe or predictable.

He assembled the looks as if he were working

with a kit, affixing the different bits of hair to a

cage placed on the model’s head, and working

intuitively to create the shape he wanted. Grips

were randomly on display to create a feeling of

surprise, and he straightened all of the loose hair

with irons to give an air of modernity.

I like this because it feels sporadic

i i

and off and a little bit wrong!”

56

CREATIVE HEAD IRELAND


Look 7

Look 6

EUGENE’S GOOD friend, the make-up artist

Pat McGrath, spotted this holographic fabric

at a Chanel fitting and instantly knew Eugene

would work his magic with it. Here, he applied

the fabric in delicate layers, then moulded it to

the model’s head using the heat from a hairdryer

through a hair net. The finishing touch? A

precision fringe, angled ‘just so’. Masterful.

i i

When I get Scared,

i

I know I m doing

something new. Fear can

be an amazing motivator.

I am quite addicted to it.

it fires me up and brings

i i

out the best in me.”

THIS MANNEQUIN-LIKE look is another

example of Eugene’s love of contrast in hair – the

sci-fi mood of the red glitter skullcap offset by

the use of gothic, romantic black lace. “I love that

it’s hard and soft at the same time,” he said. To

create the look, Eugene mixed red glitter into gel

and painted it directly onto the model’s slickedback

hair, using masking tape over the forehead

to help create a defined line for the fringe (a tip

he picked up from his make-up artist friends).

After drying off the gel he gently applied short

lengths of lace, the delicate detailing providing

a beautiful contrast to the vivid red colour and

texture beneath.

i i

My advice for any young

hairdresser just starting out?

Try not to think of getting to

your destination as quickly

as possible. The journey is the

most important part. i i

CREATIVE HEAD IRELAND 57


58

CREATIVE HEAD IRELAND


DAY TRIPPER

‘THE LOOK GOES AS FOLLOWS’ BY STEPHEN O DRISCOLL TAKES ONE MODEL ON A JOURNEY

THROUGH DUSTY COLOURS AND SOFT TEXTURES, HIGHLIGHTING THE VERSATILITY OF THE BOB

PHOTOGRAPHY BY STEPHEN O DRISCOLL

CREATIVE HEAD IRELAND 59


60

CREATIVE HEAD IRELAND


CREATIVE HEAD IRELAND 61

HAIR AND PHOTOGRAPHY by Stephen O Driscoll at Hugh Campbell Hair Group,

assisted by Sinead O Donnell. MAKE-UP by Jennifer O Donnell.


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

NEW

frontiers

Mark Giannandrea

THE ROUND ROOM at the historic Mansion House in Dublin was the

location for the launch of Kao Salon Division into Ireland. Two hundred

hairdressers and salon owners celebrated Goldwell, KMS and Oribe

arriving on Irish shores, with an evening of networking, inspiration and

stage appearances. Sam Burnett, KMS global ambassador, presented

stunning looks inspired by street style before being grilled on his career

by Kao Salon Division UK associate education director, Irene Meikle.

The Black Amber creative team, the first official Irish salon group to join

the Kao Salon Division portfolio, showed off the possibilities of Goldwell

colour with a catwalk presentation that ranged from the wearable to

the outrageous. Cory Couts, Kao Salon Division global president; Mark

Giannandrea, Kao Salon Division EMEA commercial vice-president; and

John Moroney, Kao Salon Division global vice-president and creative

director; all took to the stage to introduce Ireland to Kao’s values. The

evening ended with Trinity Salon Partners, distributors of Kao products

in Ireland, sharing its insight into the Irish hairdressing market and its

predictions for how these brands will shape the landscape of salons.

Sam Burnett

62

CREATIVE HEAD IRELAND


John Moroney

Cory Couts

Irene Meikle

Black Amber

CREATIVE HEAD IRELAND

63


Raise the

CURTAIN

2019 MARKS A pretty monumental year for grooming

brand American Crew as it celebrates its 25th birthday, so

the excitement was turned up to 11 at the Ireland and UK

final of the All Star Challenge. The barbers crowned national

winners would stand a chance of making it to the global

final in New York in May, guaranteed to be one heck of a

party! Guests piled into private members’ club The Curtain

in Shoreditch, London to celebrate all the finalists and hear

from Ireland and UK general manager Lisa Jackson on the

high standard in this year’s 200-plus entries. With judges

including barbers Ian Harrold and Alan Beak, and grooming

guru Lee Kynaston, the pressure was on to deliver. But

deliver they did – for Ireland it was the second consecutive

year that ST4Men’s Chris O’Riordan took top honours, with

Barry Kieran from Signature Hair the runner-up. For the UK,

Gemma Willock-Smith from Frequency Barber in Glasgow

won the top spot, with Jacks of London’s Kieran Evans the

runner-up. And it’ll be a New York state of mind for Chris and

Barry in May as they’ve made it through to the global final…

Chris O’Riordan’s

winning look

Gemma Willock-Smith, Lisa

Jackson and Kieran Evans

64

CREATIVE HEAD IRELAND


Catherine and Sam Burnett

John Vial and Catherine Handcock

NEXT UP Coterie: In Session! Book

tickets at creativeheadmag.com/events

Pleased to

MEET YOU

THE COTERIE, Creative HEAD’s networking club,

brought together stars of the session and music worlds

to discuss their journeys in front of its very first Dublin

audience. Hosted by Creative HEAD publisher Catherine

Handcock, a 90-strong crowd congregated in the Irish

capital as Sam Burnett, owner and creative director of

Hare & Bone; Cinta Miller, celebrity hair and make-up

artist; Faye Purcell, creative manager at record label

BMG; and John Vial, session stylist and co-owner of

London’s Salon Sloane; delved deep into their career

history. Sam talked honestly about opening his salons,

working backstage at Fashion Week and styling the hair of

musicians Charli XCX and Dua Lipa. Next up taking their

places in the Coterie hot seats were Cinta Miller and Faye

Purcell. The pair – interviewing each other – discussed

developing an artist’s style and taking risks on music

videos. The evening’s final speaker, John Vial, shared tales

from two and a half decades on the hair scene at London

and New York Fashion Weeks, and discussed building and

nurturing relationships with celebrities. It was a night of

laughs, drinks and real insight – with special thanks to

the night’s sponsors BaByliss PRO, which provided every

guest with one of its latest styling tools.

Cinta Miller and Faye Purcell

CREATIVE HEAD IRELAND

65


Kerri, me, Rafael and Laura

– four @redken ambassadors

from all over the world!

Meeting the insanely talented

@traceycunningham1 was epic!

Always thinking

outside the box!

I enjoyed using bold

colour placement to create

this #mixandmatch

In the

frame

Aine Carty from Rossanos in

Ballyshannon, snaps away

@hair_by_aine_at_rossanos

At the Redken

Exchange in Dublin

trying out the Color Gels

Lacquers #newproducts

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

This was my first experience

working on a #photoshoot,

I had so much fun!

Block colour really

complements the shapes

in this sharp cut

With superstar educator

@chrismoodyhair #education

Ready backstage at Redken

Symposium in Las Vegas

#redkensymposium2019

Living my best life onstage with

the Redken Tribe in Vegas

66

CREATIVE HEAD IRELAND


URGENT HELP

FOR THE PLIGHT

OF POLAR BEARS

IF WE DON’T TAKE IMMEDIATE ACTION,

POLAR BEARS COULD BE

THE FIRST SPECIES TO BECOME

EXTINCT DUE TO CLIMATE CHANGE

milk_shake ® have teamed up

with Polar Bears International

to raise money for these beautiful animals

by producing a special pack

containing our best selling products

along with a free polar bear soft toy.

For every pack sold, milk_shake ®

will make a contribution to this amazing charity,

for the protection of polar bears, the good of our planet

and for future generations to come*.

*in participating salons, while stocks last.

/ DISCOVER MORE AT:

MILKSHAKEHAIRCARE.IE

/ FACEBOOK MILKSHAKEHAIRIRELAND

/ T. 0044 (0)1392 365177

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