Creative HEAD May 2019

alfolltd

In print•online•everywhere!

everywhere!

£4.50 MAY 2019

Tell me

everything

Your salon, your story. How will you share it?


COVER CREDITS

HAIR Anthony Mascolo and Kieron Fowles

at Regis using TIGI Copyright Styling

COLOUR Christel Lundqvist using

TIGI Copyright©olour

STYLING Jiv D

MAKEUP Katie Moore

PHOTOGRAPHY Alex Barron-Hough


Create your

CREATIVE HEAD ADVERTORIAL

own story.

Tell it your way.

EVERY CLIENT STORY is worth telling. The TIGI Copyright

range begins with bespoke colour and treatments, followed

by customised aftercare and a perfect ending of revolutionary

styling products, so clients’ style will live happily ever after.

Whether it’s in-salon or at the TIGI Academy, partner salons

receive detailed and tailored education to build on their technical

and product knowledge, learn about emerging trends and

discover inspirational creative cut and colour concepts.

The fully intermixable copyright©olour range provides your

clients with the perfect bespoke look, while TIGI Copyright Care

keeps everything in top condition from root to tip. Utilise targeted

treatments to protect your colour work, which includes a range

of three concentrated Boosters and the SOS Extreme Recovery

Treatment that repairs hair in just five minutes. All the ingredients

you need to craft an enchanting story...

The cohesive TIGI copyright©olour and Copyright Care

system is designed to support salons in growing their colour

business, increasing client loyalty with enhanced services, and

offering fantastic aftercare products to help develop a stronger

retail business.

For Andrew Collinge and his team, it’s the customised finish

that keeps his clients coming back for more. “We enjoy the

individuality of working with Copyright as it’s a compact range of

products but with the ability to intermix between them to create

bespoke colours,” he explains. “Copyright Care has a similar

philosophy. We can now analyse each client’s hair and adapt

formulations to suit accordingly, resulting in a fabulous, wellconditioned

hair.”

With everything you need at your fingertips from TIGI, what

story will you create?

This year sees us celebrate a

decade with TIGI and since we first

took on copyright©olour we have

seen great results for our clients.

Andrew Collinge

Andrew Collinge, Liverpool


Once upon

a time…

Without a strong opening you lose your clients’ interest for good.

Here’s how to keep them hooked

NAVIGATE THE TRICKY consultation phase like a pro and learn

to tell your client’s story through colour with TIGI’s Creative

Consultation Expert course. New for 2019, it’s designed to help

colourists elevate their services by nailing the consultation

phase every time.

Learning to effectively communicate colour options and

changes with every type of client is no mean feat. This course

teaches stylists how to adapt their style and language to result

in more positive experiences, both for them and their client.

Learning how to adapt and craft a winning colour that fits their

situation and their personality… that’s the dream that TIGI can

make a reality.

From the moment the client sits in your chair until the moment

they leave the salon, they are trusting you to understand what

they want to achieve with their look – or in some cases, for you to

guide them. This advanced approach to consultation focuses on

personalising a colour story to suit every client, allowing you to

confidently meet their vision with flattering tones that are perfect

for their complexion, personality and unique sense of style.

No cookie-cutter options, always tailored results.

Students of the course can expect to gain a host of

communication ideas to implement in client consultations, as well

as a strong understanding of seasonal trends and how they affect

colour techniques and palettes. Students can expect to brush

up on their knowledge and understanding of how to creatively

intermix TIGI copyright©olour to give a totally bespoke service.

With all of this prep work, participants will have the confidence

to write their own story, creating flattering shades for clients that

will keep them hooked until the last page. No cliff hangers here,

only thrilled clients.

Since we started carrying out the

Creative Consultation in our salon

we have noticed an up-tick in colour

services sales. It has also enabled

us to gain greater confidence

to consult our clients, as we are

spending more time with them.

Robbie

Robertson

Forresters, Reading


CREATIVE HEAD ADVERTORIAL


InFUSE your

passion and

creativity

Develop your own story arc with education

from TIGI FUSE at your disposal 24/7

LEARNING HOW TO create the perfect picture takes time.

Imagery and education have always been at the creative heart of

TIGI and the work of its founder, Anthony Mascolo.

TIGI’s story is underpinned by Anthony’s creative journey and

desire to share both his work and that of his team with the world.

In this instant digital era, so far away from the first grainy video

footage he recorded, he believes it’s as important as ever to

push forward with ongoing education.

FUSE is the next chapter. Recognising that not every salon

has the opportunity, or time, to send team members to the TIGI

Academies, FUSE has been created to provide an online platform

to share information and inspiration. After all, you never know

when an idea might strike you. An always-on hub of creative

ideas, collaborations, news, informative material and inspiration,

FUSE is regularly updated to balance both the heritage of TIGI

and its boundary-breaking, forward-thinking creatives.


CREATIVE HEAD ADVERTORIAL

FUSE is an ongoing story of our

work that allows us to push what

we do to the next level: collaborate

with like-minded hairdressers,

share insights and ideas, and keep

hairdressers across the globe

constantly informed.

Anthony Mascolo

TIGI founder and international

artistic director

This is an exciting project allowing

us to bring our work to an even

wider audience. I’m particularly

excited to be able to show new

techniques and inspiration to

colourists, as well as see the past

work Anthony has created.

Christel Lundqvist

TIGI global technical

creative director

FUSE allows us to share

everything and reach more

hairdressers. Whether it’s

backstage, new cuts we’ve

created in one of our academies,

shoots we’ve done in our studio or

out on the street, we’ll cover it all.

Akos Bodi

TIGI European creative director


Story time

Every story needs

heroes… and with

TIGI copyright©olour

and Copyright Care,

these salons are able

to write their own

narrative

HAIR Terry and Vicky Steventon

MAKE-UP Katie Tighe

STYLING Jiv D

PHOTOGRAPHY Mauro Carraro


CREATIVE HEAD ADVERTORIAL

We love copyright©olour and

Copyright Care! It has been a

game-changer for us, a major jump

in the evolution of care products.

Our clients love it, we love it and

our bank account loves it! TIGI

Copyright has opened up creative

possibilities and helps us provide

a better result and service.

Colour is such a major part of our

business and now we have the

care range to complement that.

Terry Steventon

Terry Steventon Hairdressing,

Bournemouth


HAIR Ellie Hancock and the MINT Hair

London team

MAKEUP Katie Tighe

STYLING Jiv D

PHOTOGRAPHY Alex Barron-Hough

We’ve worked with TIGI

copyright©olour since opening

the salon five years ago and

have seen excellent results.

I had high hopes that TIGI

Copyright Care would hit

the same marks but it’s

gone even further!

Anthony

Laban

Mint Hair London,

Battersea, London


The TIGI Copyright Care system has slotted

in perfectly alongside TIGI copyright©olour,

providing Forresters’ clients with a range

of personalised prescriptive treatments.

We were super-excited with the launch of

the styling range; clients can maintain their

copyright©olour condition and style between

salon visits. It’s so important to us that clients

see our salon group’s commitment to the TIGI

brand, as it reassures them of the quality and

effectiveness of the range; it also builds client

loyalty, which is key to our business.

Gemma

Forrester

Forresters, Reading

CREATIVE HEAD ADVERTORIAL

HAIR Adrian Leonard,

Gemma Forrester,

Stuart Forrester,

Dom Rolfe

MAKEUP Min Sandhu

STYLING Jiv D

PHOTOGRAPHY

Alex Barron-Hough


Tales from

backstage

TIGI Copyright Care helps you to craft stories, whether you’re in the salon,

on set or backstage at Fashion Week. Here’s how TIGI European session

director Maria Kovacs created a character at the Mark Fast A/W19 show


TIGI EUROPEAN SESSION director Maria Kovacs heads the TIGI Session

Team across international Fashion Weeks. Her patience, creative

understanding and ability to translate ideas has endeared her to many

designers across the seasons in the highly-pressurised world of

backstage styling. In line with TIGI’s sharing and educational philosophy,

after each Fashion Week, Maria creates a detailed, seasonal TIGI Catwalk

Collective trend guide, circulated to salons and beauty press with ‘get the

look’ steps and trend information.

“This season Mark Fast referenced ’50s pin-ups, so I wanted to create

a glamorous style but with a modern twist. I loved creating the set

look, this is something we haven’t seen on the runway for a number of

seasons,” says Maria. “I always love to hear Mark’s inspiration for the look

as it helps us create the perfect collaboration.”

With the right products on hand, Maria is always ready to create the

perfect character for every story.

CREATIVE HEAD ADVERTORIAL


CREATIVE HEAD ADVERTORIAL

Rework

the ending

TIGI Copyright Care SOS Extreme Recovery Treatment

is here to edit out the damage

IF CLIENTS ARE coming to you for Rapunzelesque

lengths that seem entirely out of reach,

brace yourself for this plot twist. TIGI Copyright

Care SOS Extreme Recovery Treatment is

changing haircare – clients and stylists alike

who try it are blown away by the results that

this miracle treatment can produce. Containing

100-times more keratin than standard

shampoo and conditioner, this treatment

has been proven to repair internal damage to

return strands to virgin strength. And all in just

five minutes! It couldn’t be easier to use, with

no mixing required. Whether you’re using as a

pre-colour base to improve damaged locks or

leaving a smooth finish at the end of a visit, it’s

the perfect opportunity to add a big smile on

their face at the end result… and to add a little

on to their final bill, too!

We’ve been using TIGI Copyright

SOS Extreme Recovery Treatment

and the results are remarkable! Our

clients are really noticing a difference

to their hair, which is fantastic.

Lawrence Cole

Lawrence Anthony, Banbury

SOS Extreme Recovery Treatment

has raised our colour work delivery

to the next level and is giving us

results on damaged hair that were

previously unattainable.

Anthony Laban

Anthony Laban Home, London


Shel fie

Meet some of the TIGI characters to populate your stories…

Colour Lustre Oil

Blended with coconut oil, Colour Lustre Oil is

the perfect after-care product for coloured hair.

It really illuminates the colour, smoothing any

frizziness and adds tonnes of shine. It can also

protect against UV damage, and has added

conditioning properties so it’s a great product to

recommend to colour clients going on holiday

Warren Boodaghians

TIGI global academy technical creative director

Firm Hold Curl Cream

This is a great product for creating longlasting

curls and waves. Infused with

coconut oil and keratin, Firm Hold Curl

Cream fortifies and nourishes the hair to

give smooth definition, lasting hold and

protection from humidity

Joshua Mascolo

TIGI creative director


time

…and take residence on your client’s bathroom shelves

CREATIVE HEAD ADVERTORIAL

Volume Lift Styling Spray

Multi Tasking Styling Cream

This has become a go-to product for

me! For perfect finishes every time,

Volume Lift Styling Spray adds volume

and lift straight to the roots to create

body, alongside added grip for easy

styling and long-lasting, buildable hold

Maria Kovacs

TIGI European session director

This is a great product to use in the salon and to

recommend for your client’s own hairstyle regime.

It creates thicker-feeling hair due to added keratin

and is the perfect base for any hairstyle, whether

you’re creating an up-do for a special event or a

frizz-free, loose finish. It’s an absolute multi-tasker!

Akos Bodi

TIGI European creative director


Are you ready to

write your next chapter?

With TIGI as your narrator, guiding and supporting you

through your tale, you’ll be amazed at what you can achieve

Contact TIGI today to see how its education and product

portfolio can help you shape a best-selling journey.

Call 01525 621460 or visit tigiprofessional.com

@tigiprofessionals

@TIGIPro

/TIGIprofessional


CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

Raspberry pink flashes through a peachy haze – check out Ginger Lemon

Hair’s ‘Rhodochrosite’, inspired by the crystal colours of the rare mineral

In conversation with… Robert Eaton.

Press play on our latest film, where we

get tonal with the Wella Professionals

technical director

Blue and green should never be

seen? Stuff that! Tearing up the rule

book is all the rage, so we explore the

trend for ugly-beautiful colour work

The Coterie descended on Dublin

for the first time! A stellar line-up

headed to the Emerald Isle to share

their stories – catch up now

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


BaByliss PRO’s Titanium Expression range has been

designed to help you create any look, whether it’s high-fashion

session hair or beautifully finished salon styles.

Find out more @BaBylissPROUK


MUTED

METALLICS

COLLECTION

A DREAMY PLAY ON PASTELS

A trio of luminous shades from Paul Mitchell® The Demi featuring

Lavender, Rose Gold and Silver offer stylists enchanting hair colour options for

their guests. These new diffused shades can be used individually for an all-over trending

tone or applied with multiple shades side by side for seamless creative colour.

100% Vegan

Offers trend-led and wearable colour for salon guests

with tonality lasting up to 4-6 weeks

No ammonia, demi permanent gloss that conditions

and adds shine while it colours.

• AFFORDABLE LUXURY • CRUELTY FREE • PROFESSIONAL ONLY

Find us on and at Paul Mitchell UK

Available exclusively from Salon Success - The Distributor of Choice

To find out more visit salon-success.co.uk or call 0845 659 0011


DEFYDAMAGE

Start-to-finish damage prevention.

For stunning results you have to see to believe:

• 80% less breakage*

• 5X stronger hair*

• Increased & more even lift**

• Evens porosity for better color deposit

• Maintains over 90% of color vibrancy***

Henkel Nederland B.V. Grasbeemd 4 5705 DG Helmond The Netherlands

- Spray-on bond protection

& color perfection -

no measuring, no mixing

see it. feel it. believe it.

#hairfeels

www.joico-defydamage.com

To find out more, call 0845 0712326 or visit www.joico-defydamage.com.

* Against combing breakage on damaged hair during heat styling; when using Defy Damage Shampoo and ProSeries 2vs.a non-conditioning shampoo

**When lightening

***After 10 shampoos; when using Defy Damage Shampoo and ProSeries 2


Editor’s letter

23

66

38

WE’RE ALL GUILTY of getting VERY eager about Christmas

and the rush of clients into the salon, but are we thinking and

planning with the same excitement for summer? Because when you

think about it, there’s usually plenty of social events that will necessitate

fresh colour or a banging blow-dry, and all that fun in the pool or the sea on

holiday along with the searing sun can mean wrecked hair, in desperate need of

serious treatments. So many opportunities, and over at least a three-month season,

too. How are you going to get bums on seats? We have some sterling suggestions

from the software experts on how you can link stylists to clients. Are your team

skilled on summer-centred services? Check out our summer school for brilliant

balayage, braiding, up-dos, cutting skills, extensions and more. Do you have those

irresistible little minis ready for your clients’ carry-ons? Or the sun-shielding

saviours they’ll need in bulk? Well, peek at our prescription of new and iconic

summer wonders to rack up your retail and service bills. Phew, it’s hot stuff,

from page 86! But before you start all this, make sure you have your Most

Wanted and The It List Award entries all sorted – it’s your last chance!

Get them finished and safely posted off and then treat yourself to

an ice cream...

Amanda Nottage

Editor

JOIN US!

LAST CHANCE TO ENTER!

The 2019 Most Wanted and

The It List Awards are open

for entry, including TWO

NEW CATEGORIES.

Most Wanted closes 13

May and The It List 20

May – stake your claim

on a trophy now! See

pages 29-33 for more

information. Next up is

The Coterie: In Session –

with session stylist

Jody Taylor and expert

barber Liam Campbell –

taking place in London on

20 May, see pages 36-37.

Finally, SAVE THE DATE! On

3 November we’re bringing Salon

Smart to Dublin for the day! For

event news and tickets, visit

creativeheadmag.com/events

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag


May

WHAT’S INSIDE

In print•online•everywhere!

everywhere!

£4.50 MAY 2019

MAY 2019

CREATIVEHEADMAG.COM

Tell me

everything

Your salon, your story. How will you share it?

86

SUMMER SPECIAL

Get your salon ready for summer with our guide

to the best software, education and products

102

FASHION

Anti creative director Nick Irwin

shows some attitude with Rankin

ON THE COVER

Hair by Anthony

Mascolo and Kieron

Fowles at Regis using

TIGI Copyright Styling.

Colour by Christel

Lundqvist using TIGI

Copyright©olour. Styling

by Jiv D. Make-up by

Katie Moore.

Photography by Alex

Barron-Hough.

96 EUGENE

SOULEIMAN

The Most Wanted

Hair Icon shares

exclusive work with

Creative HEAD

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

DEBORAH MURTHA

ART DIRECTOR

NICK JABBAL

DIGITAL DESIGNER

EVA VESTMANN

CHIEF SUB EDITOR

ADAM WOOD

STAFF WRITER

ANNA SAMSON

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


Hair: Organic Colour Systems Salon Mentors; Michel Koller, Stefanie Kaufman, Tracey Burnap

Make-up: Tara Sanger

Photography: Magdalena Bieth

Creative Direction: Karine Jackson

www.organiccoloursystems.com

To find out how to become an Organic Colour Systems stockist contact:

e healthierhair@organiccoloursystems.com | t 01590 646462


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

BUSINESS RATES

PILE ON PRESSURE

ALMOST 42 PER CENT of salons have

seen business rates increase since they were

revalued – these were the findings of an NHF/

NBF survey as the organisation pushes for

permanent and long-term business rate reliefs

for small firms to allow them to plan.

About two-thirds of hair and beauty salons

and barber shops are not required to pay

business rates because they qualify for small

business rates relief. But with changes in

valuations occurring every three years, reliefs

are often short-term. This means that no salon

can currently rely on remaining exempt.

Common frustrations mentioned in the

survey included the difficulty of using the

Check, Challenge, Appeal system – 28 per

cent of salons reported that they had tried to

challenge their business rates and found the

system so difficult to use that it put them off

altogether – and being penalised for opening

a second salon by immediately losing all

business rate reliefs. Improving premises

also led to issues, ranging from a complete

refurbishment through to more minor changes

such as adding air conditioning.

Hilary Hall, chief executive of the NHF/NBF,

said: “We used the findings to respond to a

Treasury Committee review of business rates,

where we called for permanent reliefs with

greater consistency between local authorities

about how reliefs are implemented.”

IT’S YOUR LAST CHANCE! MOST WANTED ENTRIES

CLOSE ON 13 MAY, AND THE IT LIST CLOSES

ON 20 MAY. DOWNLOAD ENTRY FORMS AT

CREATIVEHEADMAG.COM/MOSTWANTED AND

CREATIVEHEADMAG.COM/THEITLIST

Tracey-Devine

Smith and Colour

Rebels hit the stage

ASP AFFINAGE SALON Professional global ambassador Tracey Devine-Smith

and the first generation of ASP Colour Rebels unveiled a colourful show at

Germany’s Top Hair event in Düsseldorf. Rainbow colour featuring perfectly

placed shine lines, eclectic styling and colourful floral accents were blended

together for a unique and contemporary collection with echoes of Frida Kahlo.

Tracey was assisted onstage by all of the ASP first generation Colour Rebels –

Georgia Bell, Aimee Goodwin, Victoria Lee, Nicki Mehta, Terri Nadin, Abbie

Salmon and Adam Thomas – along with UK and Ireland education manager

Sara Solomon-Jones and UK ambassador Chris Munt. Tracey said: “We have

spent months planning and prepping for this collection. I am so proud of what

we have achieved.”

Anne Veck has teamed up

with Dirty French Girl,

her daughter’s jewellery

business, to create eclectic

hairdresser accessories

including a magnetic bangle for

pins and a ring to help with sectioning.

dirtyfrenchgirl.com

2019

18


#CHedit

MY month

AHEAD

What May has

in store for...

Meet the L’Oréal Professionnel

Innovation Team

L’ORÉAL PROFESSIONNEL HAS revealed its latest Colour Specialist Innovation Team

at the Colour Specialist graduation ceremony. The new members are (above from left):

Shanalise Coope (Friends Hair Company, Sutton-in-Ashfield), Elizabeth O’Brien (Toni&Guy,

Stockton Heath), Amelia Hall (Frances Marshall, Sunderland, seated), Paige Hawkins (Rush

Hair, Horsham), Jenn Linton (Linton & Mac, Aberdeen), Natalia Ager (Malcolm Murphy

Hair, Leicester), Chloe Maher (Oxygen Hair Design, Beaconsfield, seated), Charlotte Roberts

(Boutique Atelier, Ellesmere Port), Mark Sherwood (Zeba Hairdressing, Dublin) and Lizzy

Ellwood (The Brooks_Hairatelier, Essex).

85%

of consumers like to shop in-store

– that’s according to research from

Marketingsignals.com. Yet a record net

2,481 stores disappeared from the UK’s

top 500 high streets in 2018, according

to a new survey by PwC, compiled by the Local Data Company. This marks the

largest full-year net decline, as increasing costs of occupancy, shifts to online

and subdued consumer spending take their toll.

JIMMY BEECH

STAFFORD HAIR

I’m staying on Irish soil as

I have my fi rst graduate

stylist doing her fi nal exams

in Belfast, as well as a full

column in the salon. As

a member of the NEXXT

Generation team I will also

be delivering

a range of

education for

ALFAPARF

Milano both in

ACCADEMIA

and salons.

JANE ATTEW AND

LIZ BAILY

PRUNERS

We’re focusing on pricing

and apprenticeships by

working closely with Ken

West, director of 3•6•5

Education, to give our team

a living wage. This means we

are making sure our pricing

is right – are

we charging

enough, taking

into account

recent pension

and wage

increases?

KH HAIR

APPLAUDS TALENT

KH Hair has named its Arnold, Notts branch

its the 2019 Salon of the Year at the KH Hair

Awards at the Derby Roundhouse. More than

300 staff alongside VIP guests attended the

annual event, which recognises success across

the 21 East Midlands salon group. The KH

Hair Creative Team kicked off the night with

a presentation and won the Directors’ Award,

while the Ilkeston salon won Image of the Year,

presented by Wella Professionals technical

director, Robert Eaton. More than £5,000 was

also raised for charity partner, Childline.

BYRON SCOOPS

PEOPLE PRIZE

BYRON HAIRDRESSING IN Kirkcaldy has been

awarded Excellence in People Development

at the Fife Business Awards. Having already

won the Excellence in Customer Care award in

2017, salon director Ronnie Marshall, salon coordinator

Jill Graham and salon designer Megan

Paterson set their sights on this category as a

way to help them detail their in-house training

and development plan. The awards were

created by the Fife Chamber of Commerce to

showcase regional business excellence.

MOVERS AND SHAKERS

Most Wanted 2018 Male

Grooming Specialist Jody

Taylor is the new creative

director of The Lounge Soho

and Joe and Co…

… while founder of Joe and

Co, Joe Mills, has teamed

up with Primark to launch

barber shops under the brand

MILLS, starting at Primark’s

Birmingham fl agship store.

Jamie Stevens has been

appointed European creative

director for Hot Tools

Professional.

CREATIVE HEAD

19


Meet the latest addition to

American Crew’s styling

family, Matte Clay, with

workable medium hold and a

silky matte finish.

RRP £15.20

020 7391 7440

americancrew.com

The iconic ghd IV styler has a new look for the new season.

The limited edition earth gold is resplendent in shimmering

metallic – complete with matching plates!

RRP £109

01924 423400

ghdhair.com

If clients love a surf

spray but hate

crunchy residue,

then take a look

at the Tea Tree

Wave Refresher

Spray – it’s perfect

for sprucing up

second-day hair.

RRP FROM £7.90

0845 6590012

salon-success.co.uk

On your

marks! Indola

is unveiling

XpressColor to

speed up your

shading services

with a ‘three-times

faster’ guarantee

– 14 shades with

a processing time

of just 10 minutes?

We like those

numbers…

IN-SALON SERVICE

01442 278000

indola.co.uk

Irresistible services consumers will want

to snap up, selected by the Layered team

Scalp facials are officially a thing! Caring for

scalps – which age and mature just like the rest

of your skin – can have a dramatic impact on the

quality and appearance of hair. Thank heavens

for Goldwell’s new Kerasilk Revitalize range. With

three collections, all containing a shampoo and

a specialised serum designed to treat individual

scalp issues, your

clients can take

healthy, swooshworthy

hair home

with them and

continue the

scalp love.

RRP FROM £17

0330 1239530

goldwell.co.uk

Fresh from DESIGN.ME comes

the Puff.ME Light Volume

Kit – brilliant for extra oomph

on special occasions as the

weather gets warmer.

PRICE £21.99

0330 1231907

salon-services.com

To celebrate Aveda’s new

partnership with Charity: water,

clients can buy this limited

edition Shampure hand and

body wash in a mega 500ml

bottle – one bottle gives one

person clean water.

RRP £30

0800 0512979

aveda.co.uk

To mark the 500th anniversary of Leonardo da Vinci’s death,

ALFAPARF Milano has unveiled six new luxuriously pigmented

shades in its Evolution of the Color line. Our eye is on Blonde with

a Complex Dazzle...

IN-SALON SERVICE

+353 45 856490

alfaparfmilano.com

Festival season is coming…

so get prepped with the Color

Intensity LoveFest collection

from JOICO, with citrus shades

Limelight and Aqua Flow, as

adored by Instagram favourite

Larisa Love!

IN-SALON SERVICE

0845 0712326

joicoeurope.com

20


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

Authenticity is a word that gets bandied around a

lot at the moment, but one range looking to move

beyond mere buzzwords is new tbh – true beautiful

honest colour from Schwarzkopf Professional. For

beautifully real, soft shades with subtle iridescent

undertones across cool, warm and neutral colour

palettes, this full colour collection is all about a subtle

shift to reveal the real you. Create personalised tones

with the Tone Softener, ideal for colour-refreshing and

glossing services. With a straightforward ingredients

list including grape seed oil for natural shine, as well

as delicate, powdery tones that can be mixed and

matched, clients can rest easy knowing that their

colour will enhance their look

rather than overwhelm it.

IN-SALON SERVICE

0800 526741

schwarzkopfpro.com

IT’S ALL ABOUT... BRILLIANT BLONDES

With up to nine levels of lift in next

to no time, L’Oréal Professionnel

Blond Studio 9 is a pre-lightener

with real punch.

IN-SALON SERVICE

0800 0304034

lorealprofessionnel.co.uk

Maintain lightened hair with

Unite’s Blonda Fix Pro, the in-salon

treatment that deeply repairs and

tones, while Blonda Fix will help

clients keep it cool at home, too.

IN-SALON SERVICE;

BLONDA FIX RRP £24.95

0845 6590012

salon-success.co.uk

CREATIVE HEAD

21


POPPY DEVINE-SMITH

AGE: 25

SALON: ZOOLOGY, LONDON

WHY DID YOU WANT TO BE A HAIRDRESSER?

It wasn’t until I had qualified as a lawyer that I realised I wanted

to be a hairdresser! I found law just didn’t stimulate me – I knew

I couldn’t do anything other than hair. My mother, Tracey Devine-

Smith, had salons so I would come home from school and go straight

there. I was raised in this industry so it feels like home.

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

I’m just back from Abu Dhabi helping ASP Affinage Salon

Professional launch its colour and styling ranges in the UAE. I actually

got to work with my mum, who is its global ambassador, so it was

amazing to share such a passion with her and prep models together.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

I’d love to open a boutique salon of my own, somewhere near the Peak

District. Once I do take that initial step and open my own salon, I’d like

to start entering awards and win some trophies!

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG?

To work at Paris Fashion Week as a session stylist. I also really enjoy

working with ASP, so in another couple of years I’d love to be accepted

on to the brand’s Colour Rebels art team.

22


#CHedit

International

Insideinspiration

story

PONY STUDIOS

OAKLAND, CALIFORNIA

Over on the US West Coast, Corinna Hernandez has opened Pony

Studios, which incorporates a stunning salon alongside the Pony

Education centre and a creative collaboration space. In the salon, clients

can book in with Corinna herself or choose from a curated roster of

independent hair talent for cut, colour, styling and even wig-making

services. She’s got the backing of industry legend and Bumble & bumble

founder, Michael Gordon, who saw her potential when she was part of the

core Bumble & bumble team in New York. Michael is one of a number of

top names who will be on hand to offer education there. And she’s keen

to be an active part of the community, with Pony Studios donating 10 per

cent of its profi ts each month to non-profi ts such as Planned Parenthood

Northern California and ACLU, as well as hosting community events.

HOT BUYS

SUPER DELUXE

Shampoo unit Luxury from Salon

Ambience is available in two- and

three-seat sofa versions, can be

customised from a choice of 50

colours, and can be upgraded with

the new shiatsu massage system.

From £1,199 (until 31 August,

usually £1,499)

07554 990965

salonambience.com

SEE MORE from Salon Ambience in your free

brochure, with this issue of Creative HEAD!

now open

ALICE + THE HARE, CHEPSTOW

A new studio in the south-west stocked with

TIGI, its Lewis Carroll vibe will have clients

grinning like Cheshire cats.

CREATIVE HEAD 23


THE BUSINESS EDIT

AMANDA

BUCKINGHAM

PAPER NOT FOIL

WHY PAPER AND NOT FOIL?

Paper Not Foil is an ecofriendly

alternative to

traditional foil. It’s the first

environmentally-friendly

alternative to traditional

meche or foil, it degrades

without any toxic waste and

is made using 96 per cent

less energy than foil. It’s

completely recyclable, can be

reused and is loved by salons

all over the world who want to

take an ecological approach

to their business. It’s made

from ground-down industrial

waste from the construction

industry, which is recycled

and turned into paper.

CAN COLOURISTS USE THIS

IN THE SAME WAY?

Yes! Its chalk-like texture

means it grips well to the

hair, and unlike foil you don’t

need to fold the edges over

into parcels, saving you time

applying colour. Simply place

onto the hair, apply colour

and fold together. It can be

cut to size and, just like foil,

gentle heat can be used.

WHAT ARE THE BENEFITS

TO SALONS?

As Paper Not Foil can

be washed (by hand or

machine), dried and reused

two or three times, this

makes it a truly economical

option both financially and

environmentally. Many

salons don’t realise that

unless foil has been rinsed

after use and is completely

free from colour, it can’t be

recycled. Paper Not Foil is

simply placed in recycling or

landfill to degrade naturally.

HOW A SABBATICAL

CAN IMPROVE YOUR

STAFF LOYALTY

THE LOSS OF a valued team member is

a situation that every salon owner worries

about, but to a degree it is unavoidable.

However, some salons are reshaping their

policies and allowing staff to leave for a while

and then come back to their old job. These

business owners and managers have found

that offering sabbaticals and career breaks

not only grows their staff’s loyalty, it expands

their creative horizons and benefits business.

At Salon Smart, owner of The Boutique

Atelier, Richard Phillipart, revealed that one

of the secrets to his strong team is allowing

some staff time away from the salon, every

year (see box below).

Dawn Lawrence, managing director of Q

Hair and Beauty in Chichester and Midhurst,

has allowed a staff member time out from

their hairdressing career. Senior stylist Amy

Burgess requested a six-month sabbatical to

travel around Asia and was promised her job

back when she returned.

“Amy is well-established and a talented

stylist and I’m glad to see she is set on

achieving her own personal goals without it

affecting her career,” says Dawn. “I believe

good salons should encourage their team

members to broaden their horizons, gain a

wealth of life experience and be able to come

back and pick up where they left off.”

In fact, Dawn believes that the time

Amy spends away from the salon may be

beneficial to the whole salon. “She is devoted

to forging a career in the hairdressing

industry and travelling will be an invaluable

experience. She will come back inspired,

which in turn will benefit our business.”

Sarah Black, colour expert at Linton &

Mac in Aberdeen, has a monthly pop-up

residency at The Social London, where she

works with Ky Wilson. “We wanted to back

Sarah, to keep her challenged creatively

and hoped that supporting her on a partial

move to London would negate the risk of

her making a full time move,” explains Jenn

Linton, co-owner of Linton & Mac. “We like

to support our team in any way that we can

when it comes to them achieving their goals

and ambitions. We take it on a case-by-case

basis and this hopefully gives them the

creative scope to grow within our brand.”

Not only that, by allowing Sarah to work

in London, Linton & Mac is also increasing

its profile in the capital. “We also took it as

an opportunity to extend our brand – The

Social gives us the perfect opportunity to

have a Linton & Mac presence in London,”

says Jenn.

DIRECT FROM

RICHARD PHILLIPART

THE BOUTIQUE ATELIER

My experience is that when staff are about 25 years old, there is

a high dropout rate. They might have been working since they

were 16. So, in my salon we offer a career break programme. We

encourage team members to take a step back and try something

else for a while – this builds loyalty. The programme is for all staff

whatever their age; one stylist at a time can take four to six weeks

out with their job guaranteed when they come back. I would

definitely recommend this as the team member develops as a

person and grows their confidence and communication skills. They

gain a sense of curiosity and become more committed to the salon

brand, which stops them from becoming jaded.

24

CREATIVE HEAD


#BusinessEdit

KEN’S CLINIC

GOT A BUSINESS HEADACHE?

LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

LIFE

LESSONS

DIRECT FROM

KEN’S DIAGNOSIS

Mark asked this question at Salon

Smart and, in turn, I asked salon

owners to share with me which KPIs

they measure regularly in their business.

These are the numbers that indicate how

well your business and individual team

members are performing. Below are some

of the suggestions from the workshops

and an average number that the delegates

suggested would be a good goal to aim for.

Utilisation: 80 per cent

Rebooking: 70 per cent

Retail sales: 15 per cent

New client retention: 70 per cent

Average bill: 10 per cent higher than

cut and finish price

As I said these were the

suggestions from the delegates

in the room and not mine, but

what I did discover was that

many salons are not looking at

their numbers on a regular

basis and some were

not even aware

of what numbers

they should be

looking at. All of

the above are good

numbers to monitor

and should all be

looked at from two

points of view. First,

the numbers of your

What are the main

Key Performance

Indicators (KPIs) that

every salon should be

looking at with

ever-growing

gaps between

appointment

frequency?

MARK CASWELL,

UMBERTO GIANNINI

salon overall; and second, the numbers of

each of your team individually. For example,

your overall salon rebooking number could

be 70 per cent but this could come from an

average of three of your team achieving 90

per cent and three of your team achieving

50 per cent. Your challenge is to find

out how some stylists achieve a higher

rebooking rate and then coach the lower

performing team to help them to grow theirs.

Average income per client is a classic.

Some stylists constantly upgrade and

achieve an average income per client that is

way higher than their cut and finish price.

Others undercharge, offer discounts or

spend their time offering low ticket services

which eat away at their average income per

client figure.

When I first joined 3•6•5 as a member

more than 25 years ago, I learned two

things that I’ve never forgotten: ‘success

leaves clues’ and ‘successful people do the

things that non-successful people can’t

or won’t do’. Anyone that is achieving

more than someone else is always doing

something differently. As a salon owner it

is your responsibility to grow the results

of each and every member of your team.

But first you need to monitor and analyse

your results to understand what you need

to work on. This is why knowing and

understanding the KPIs of both

your salon and your team is vital.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email KenW@365Hair.com or tweet @creativeheadmag

KEITH HARRIS

Be honest and believe

yourself – but try not

to fool yourself either.

Professionally speaking, you

need to be your own biggest

critic. If you produce a

piece of work and you know

that it’s not good enough,

that means exactly what it

says; so just throw it away.

It’s hard to start again but

it’s the only approach and

attitude that allows you to

grow your ability.

Fear is a big part of the

creative process. ‘Worry’

or ‘concern’ might be better

words, but whenever I go

into the studio, on stage or

in a pressured situation I

always feel a bit scared. If

ever nerves don’t appear

(which is rare) then I don’t

feel ‘switched on’ and I don’t

feel at my best. Adrenaline

occurs for a reason.

Realise perfection does

not exist… but the

pursuit of it is the reason

for waking up every day.

Having worked with Vidal

Sassoon, Trevor Sorbie,

Robert Lobetta and Aldo

Coppola, their collective

senses of excellence and

levels of self-expectation

taught me to push myself

to my limits and to expect

much more from myself.

CREATIVE HEAD

25


#BusinessEdit

BE VIGILANT OF

INVOICE FRAUD

SALONS AND BARBER shops must be

wary to avoid paying the price of invoice

fraud, the NHF/NBF has warned. Invoice

fraud is when criminals pretend to be a

supplier that a salon normally uses.

The fraudster persuades the business

to change the genuine supplier’s bank

account details so when invoices are paid

the money goes straight into the criminal’s

account. “Small businesses such as salons

and barber shops are at high risk of being

targeted by invoice fraudsters,” said

NHF/NBF chief executive Hilary Hall.

“If anyone contacts you to change bank

details, always be suspicious and do an

independent check with the supplier. And

when paying new suppliers for the first

time, transfer a small amount of money

first and check that it arrives.”

GDPR – ONE YEAR ON

IT HAS BEEN 12 months since GDPR legislation

came into force and required salons and barber

shops to comply with tough new data protection

laws when handling staff and client information.

A survey carried out by TrustArc found that

GDPR is in fact having a positive effect on

businesses. The NHF/NBF received hundreds

of calls about GDPR from anxious members,

who were unsure about the new rules and what

they needed to do, but the survey “bears out our

initial reaction to GDPR”, said NHF/NBF director

Tina Beaumont-Goddard. She explained: “We

knew that GDPR would involve time and effort to

put in place, but we also advised our members

that it would be a positive way to demonstrate

that they run a business that respects privacy

and inspires trust.” To find out more about

GDPR, visit nhf.info/gdpr

HIGHLIGHT MENTAL HEALTH

AT WORK THIS MONTH

MENTAL HEALTH PROBLEMS are the leading cause of sickness absence

in the UK, says the Mental Health Foundation, which is hosting Mental

Health Awareness Week from Monday 13 May to Sunday 19 May. NHF/NBF

chief executive Hilary Hall, said: “This is a great reminder for employers to

keep an eye on their staff and to look out for signs that they may be suffering

from stress or anxiety.”

The law says you have a legal duty to protect your salon employees from

stress at work, explained Hilary. “Signs of stress can include performing

less well, taking more sick leave, being tired or irritable, or being overly

self-critical.

“If you’re concerned, arrange a confidential meeting with your employee

and ask if there is anything you can do to support them. Consider practical

offers of help such as flexible working or some time off.”

Find out more at nhf.info/stressed-employee. NHF/NBF Members have

access to a free HR legal helpline which can help with stress-related risk

assessments, go to nhf.info/legal-advice

Celebrating the very

best in the business

HAVE YOU GOT star quality? If so, make sure you enter the NHF/NBF’s Business

Awards to compete against the best in the hairdressing, barbering and beauty industry.

The awards are free to enter and open to both NHF/NBF Members and nonmembers.

There are a total of 12 categories, with four new categories added for 2019:

Best Independent Beauty Salon, Best Social Media, Best Salon Design and Outstanding

Contribution to the Hair or Beauty Industry. Finalists and guests will be invited to a

glittering awards evening at the prestigious St Pancras Renaissance Hotel in London

on 17 November. The NHF/NBF Photographic Image of the Year winner will also be

announced (entries open 4 June 2019: nhf.info/photographic). The Business Awards

2019 are open for entries on 7 May 2019 and the closing date is 26 July 2019. Finalists

will be announced on 15 August 2019. Find out more at nhf.info/businessawards

26 CREATIVE HEAD


BUSINESS BUILDER

Salons looking to offer their customers

the best of the best in styling and

haircare need look no further than

the Lômé Paris styling range – now

available exclusively from Salon

Services. Contact your local store or

check online for availability so you don’t

miss out on getting your hands on these

great products!

TEACH

ME!

With summer just around the

corner, it’s important that

salons think about those allimportant

add-on services,

such as waxing, as a way to

boost sales. Thankfully, there

are loads of great courses to

help you refresh your skills

for the summer, such as

Sally Salon Services’

Warm Waxing (£100

exc. VAT) or Intimate

Waxing (£110 exc.

VAT) courses.

#BusinessEdit

ASK ME

ANYTHING

THERE ARE EXPERTS INSIDE

EVERY BRANCH OF SALON

SERVICES WITH KNOWLEDGE

TO SHARE, SO JUST ASK!

All prices listed are exclusive of VAT

THE SERVICE STATION

In association with

Innovative launches, expert advice and business

boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

This month Sally Salon Services customers

– both online and in-store – will receive a

free suitcase and

tote bag when they

spend £120, or two

free suitcases

and tote bags

when they

spend £200,

just in time

for summer.

Terms and

conditions

apply; contact

Salon Services

for more

information.

WELL-GROOMED

BUYS FOR THE BOYS AT

Never underestimate the

importance of a comfortable

and practical styling chair.

We particularly love

the classic Salon

Services Rachel

Styling Chair (£179

exc. VAT), which

has a timeless look.

The top features

of this great chair

include hydraulic height

adjustment, chrome

armrests and a

lockable chrome base.

Jo Martin

marketing director

at Sally Europe

Q: How can I prepare

my business for

wedding season

this summer?

A: Wedding hair and

beauty is big business.

Think about offering

free initial consultations

for brides-to-be where

they can discuss their

ideas with you and try

a practise run of their

dream hairstyle before

their big day. Also, make

sure you’re up-to-date

with the latest bridal

styles by investing in

some training, like

Training Solutions’

Essential Bride, Classical

Bridal & Event Hair

course (£95 exc. VAT).

Finally, don’t forget to

showcase your bridal

hair looks on your social

channels. After all, a

great picture can paint

a thousand words and is

a brilliant way to get

your salon noticed by

brides to be!

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM

CREATIVE HEAD 27


THE BIG IDEA

STYLE MY HAIR

PRO FROM L’ORÉAL

PROFESSIONNEL

HAVING SEEN BREAKOUT success with the Style My Hair app for clients at

home, the upgraded Style My Hair Pro app from L’Oréal Professionnel is here to

update your colour services, giving you a glimpse of what the salon of the future

looks like! There’s been a lot of talk about the rise in colour services, as well as clients’

search for more personalised, experiential salon experiences. Style My Hair Pro

combines the two in an engaging interactive consultation that gets colourists and

customers excited about the potential of a colour change. From colour moodboards

and trend looks to live digital colour transformations, you can nail the colour

consultation every time. Just picture it – having the power to show your client

what she will look like with the colour service you’re recommending, right

there and then. No surprises, no mis-matched expectations, and think

how powerful that will be to clients who haven’t yet even tried

professional colour. Released in partnership with leading beauty

Augmented Reality company Modiface, the new 3D

technology is available now on the App Store and

Google Play Store.

28

CREATIVE HEAD


MW

IT

19

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LAST

CREATIVEHEADMAG.COM/MOSTWANTED

CREATIVEHEADMAG.COM/THEITLIST

@CREATIVEHEADMAG #MWIT19

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OUT HOW TO PUT

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event

2019


2019

CLOSING SOON!

SALON

SESSION

STARS

CREATIVE HEAD’S MOST WANTED AWARDS

CELEBRATE AWESOME TALENT AND EXCELLENCE

IN ALL AREAS OF HAIRDRESSING. THE 2019

COMPETITION IS NOW OPEN – WOULD THE STARS

OF SALON AND SESSION PLEASE STAND UP?


NEW!

ALL CATEGORIES NOW OPEN TO THE UK AND IRELAND

CATEGORY SPONSOR

CATEGORY SPONSOR

INDIVIDUAL AWARDS

NEW!

INDEPENDENT STYLIST

For a stylist looking after clients at a salon while busy building ‘Brand Me’

MALE GROOMING SPECIALIST

For a salon or session hairdresser demonstrating standout work in men’s hair

CREATIVE TALENT

For a creative director or senior stylist with exceptional artistic skill and commercial expertise

BUSINESS THINKER

For a salon owner or director who has built an outstanding salon business

COLOUR EXPERT

For a colour director or senior colourist with exceptional technical skill and commercial expertise

HAIR TREND

For the best on-trend image of the year

AWARD FOR INNOVATION

Rewarding an original hairdressing initiative that has proved a success for the salon business or the industry at large

SESSION STYLIST

For the most exciting hairdresser working in fashion (by nomination only)

HAIR ICON

For the most inspirational hairdresser of 2019 (by nomination only)

TEAM AWARDS

NEW! BEST NEW BOUTIQUE SALON

For a new small salon with a unique sense of style

BEST SALON TEAM

For salon teamwork at its best

BEST LOCAL SALON

For a salon that best serves its local community

BEST NEW SALON

For a new or revamped salon that turns heads

BEST SALON EXPERIENCE

For a salon that delivers top customer service

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ENTRY FORMS CREATIVEHEADMAG.COM/MOSTWANTED

FOLLOW THE ACTION @CREATIVEHEADMAG #MWIT19

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CLOSING SOON!

CREATIVE HEAD’S SEARCH FOR THE MOST EXCITING NEW UK

AND IRISH HAIRDRESSING STARS IS ON. DO YOU HAVE IT?


WORK HARD.

DREAM BIG.

GET NOTICED!

FOR HAIRDRESSERS AGED 30 OR UNDER

ALL CATEGORIES NOW OPEN TO THE UK AND IRELAND!

THE RISING STAR

For a young salon assistant who’s enthusiastic, hardworking

and fast improving – a new team star!

TO BE NOMINATED BY THE SALON OWNER OR MANAGER

THE FASHIONISTA

For a young stylist making a mark in session circles

THE ENTREPRENEUR

For a young salon owner who has created an exciting and successful business

THE VISIONARY

For a young stylist or technician who is pushing creative boundaries

THE IT GUY/GIRL

Two trophies – one for a guy, one for a girl – awarded to a young hairdressing

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CREATIVE HEAD VIDEO

MADE BY US… ESPECIALLY FOR YOU

PRESS

PLAY>

TOP HAIR ARTISTS

FROM AROUND THE WORLD

On set and in action

CREATIVE HEAD EVENTS

Most Wanted & The It List awards…

Featured Artist Live… Salon Smart…

The Coterie: In Session…

NEW TRENDS, NEW IDEAS

Expertly created, beautifully filmed

and ready to watch

J J J

The creative director of Russell Eaton and Wella Professionals UK & Ireland technical director joins

Creative HEAD editor, Amanda Nottage – watch the interview now, only on Creative HEAD Video!

Visit creativeheadmag.com now

Waiting for you now at:

CREATIVEHEADMAG.COM/TV


Stay

true

to yourself

Forget homogenised beauty and following the herd. Embrace

subtlety and authenticity with Schwarzkopf Professional’s

new colour range, tbh – true beautiful honest


Did you know that Millennials and Generation Z now represent more than half of all salon

customers? Gen Z alone will reportedly make up 40 per cent of all consumers by 2020,

according to research by the Fast Company. Millennials are known to be more socially conscious,

individually minded and they crave experiences, while Generation Z adds a focus on end results.

What underpins both of these demographics is the search for authenticity – casting aside

superficial trends that don’t speak to them, favouring brands that keep it simple or experts who

are genuine. It’s a mindset, not a fad.

This drive for self-expression and authenticity resonates with modern salons; they need something

real they can share with their clients. That’s why Schwarzkopf Professional has created a fresh,

innovative colour line – to help colourists to create true art and delight their clients with an

authentically beautiful result…


Meet tbh – true

beautiful honest

True illumination of the natural highs and lows in hair, shimmering powdery tones

and an honest approach to the ingredients and formulations

LET’S SEE WHAT’S INSIDE…


Warm

NATURAL HAIR CONTAINS a

multitude of beautiful tones, highs

and lows: tbh – true beautiful

honest shades respect and

refl ect this, giving natural highs

and lows with 100 per cent multidimensional

colour. Think subtle,

think soft, think real.

With gentle shimmering and

powdery tones split into three

shade groups – natural, cool and

warm – you can customise and

craft uniquely beautiful, authenticlooking

shades by mixing and

matching. Taking pride in its

formulas, the tbh – true beautiful

honest brand philosophy is built

upon the transparency of its

ingredients. Formulations combine

up to 92 per cent of naturallyderived

ingredients, complemented

by the additional performance

drivers required to guarantee

reliable colour results.

Create luxurious primary

reflections muted by

gentle rose undertones


Natural

Mimic natural hues with

a soft touch of chocolate

and clean neutrals


Weave in modern, smoky

hues to counteract and perfect

the underlying warmth

Cool


Keep it simple

tbh – true beautiful honest doesn’t overcomplicate its ingredients

CREATIVE HEAD ADVERTORIAL

*Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction. Always perform an Allergy Alert Test 48 hours before each colouration.

If you have ever experienced a reaction after colouring the hair, you must not colour. Strictly follow the safety instructions and consult schwarzkopfpro.com

Grape seed oil

Leaves hair with a

natural shine

50 per cent

less ammonia

Helps preserve

the hair’s integrity

HEP

This special ingredient

features in all of the

carefully crafted

colours, designed

for soft and powdery

nuances, as it’s known

to help reduce the risk

of developing allergies*

Maximise

your creative colour

opportunities with the

tbh – true beautiful honest

Tone Softener. Mix with any

shade and IGORA VIBRANCE

Activator 1.9% /t (1:1:1)

to perform a colour

refreshing, glossing

service


Colour should

always be true,

beautiful, honest

“The new tbh – true beautiful honest range is so refreshing. What’s fantastic about

the range is that it not only creates a natural look, it also includes key natural

ingredients in its formulas – argan oil, macadamia oil and shea butter. The 26

colours allow us to offer a completely bespoke service option with its huge colour

palette. I love how it works with the hair’s natural highs and lows, yet thanks to

the natural oils it creates this amazing shine!”

TIM SCOTT WRIGHT

Tim Scott Wright at The Hair Surgery

Schwarzkopf Professional UK and tbh – true beautiful honest ambassador

Discover your authentic colour self with tbh – true beautiful colour from Schwarzkopf Professional.

For more information, call +44 (0)800 526741 or visit schwarzkopfpro.com


CREATIVEHEADMAG.COM

SPRING

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FOR SALON OWNERS & MANAGERS

CREATIVE

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001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18

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IN SESSION

MEN

MONDAY 20 MAY 2019

7PM UNTIL 10PM, LONDON

WORKING LIVE ON SET AND IN CONVERSATION WITH LEE KYNASTON,

STYLE & GROOMING JOURNALIST FOR THE TELEGRAPH & MR PORTER

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PAGE 51


GET

SMART

SALON SMART RETURNED TO THE PARK PLAZA LONDON RIVERBANK TO

SHARE BUSINESS EXPERTISE WITH UK AND IRISH SALONS, IN PARTNERSHIP

WITH L’ORÉAL PROFESSIONNEL, 3•6•5 EDUCATION AND SALON SUCCESS…

38

CREATIVE HEAD


#SalonSmart19

A VERY

IMPORTANT

MEETING (AND

MIXING)

Meet & Mix allows delegates to mingle over

a glass of fizz with some of the most

brilliant business minds, which this year included

Richard Phillipart, Sarah Black, Jak Bakewell,

Scott McKay, Sara Holmes, Stephen Nurse,

Darren Fowler, Sophia Hilton and Ken

West. The perfect way to build

an appetite...

SEE LOADS MORE pictures from Salon Smart – check out

our Facebook albums at facebook.com/creativeheadmag

CREATIVE HEAD

39


COOL HAND LUKE

Luke Hersheson and his Hershesons team

(Jordan Garrett, Nick Latham and Sean

Nother) let loose with some fast fashion looks

– literally. Creating four cuts in mere minutes,

the show culminated in a selfie shoot with the

models while the team tweaked and styled

as they would on set. Luke then sat down

with Creative HEAD publisher Catherine

Handcock for a whistle-stop tour through

his career. Seeking out models’ agents and

test photographers, Luke’s big session break

came in the form of a Missoni shoot with

Gisele in the early noughties. It might all seem

super glamorous, but Luke has balanced that

life with business challenges, too. When the

congestion charge knocked out more than

a third of the business the salon (started by

his father Daniel) had almost overnight, the

Hershesons had the idea of introducing a

blow-dry bar into Topshop, one of the first

successful examples of ‘menutising’ hair.

More recently, rent rises cued a move to

a new, larger venue. “The space gave us

an opportunity to change, challenge and

question everything,” he said. And watch out

for its Harvey Nichols revamp later this year…

Daniel Hersheson, Catherine

Handcock and Luke Hersheson

Nicola Clarke

CLARKE SPARK

Spanning movie sets, celebrity colour and session work, Nicola

Clarke’s interview with Creative HEAD editor, Amanda Nottage,

illustrated a remarkable career so far. Having pestered Sam

McKnight to become his assistant, she started making some

serious friends – Kate Moss remains a client after 20 years

– along with a host of stars including Gwyneth Paltrow, Cate

Blanchett and Kate Winslet. Now heading up her own salon,

Nicola Clarke at John Frieda, she’s changed her approach to

team work. “Ask for help,” she advised, adding: “Coming into this

I realised you can’t do everything.”

40

CREATIVE HEAD


#SalonSmart19

STRIKE

A POSE

Upbeat, dance-infused, a spectrum

of shades – what better way to

celebrate 20 years of Paul Mitchell

professional hair colour? The

presentation by James Davies and

Luke Dawson-Browne from the

Paul Mitchell Artistic Team

had us voguing from

our seats!

PART OF OUR HERITAGE

Trevor Sorbie led the Team Talk session this year, as general manager Bree Davie,

communications manager Bex Ohta and art director Tom Connell shared how they

approached running a heritage brand and keeping it fresh. “We avoid a hierarchy

in the art team,” Tom said. “It gives younger team members possibility and spreads

the attitude of ‘I’m only one idea away from being onstage!’” Bree underlined the

importance of assessment and Bex urged delegates to really know your client.

Bree Davie, Bex Ohta

and Tom Connell

From left: Carolyn Sweeney, Mark Maciver,

Hilary Hall, Andrew Collinge and Paul Percival

From left: Darren Fowler, Sophia Hilton,

Sara Holmes, Stephen Nurse and Ken West

IT’S GOOD

TO TALK

A big part of the Salon Smart experience is

the opportunity to hear big debates. 3•6•5

Education’s Ken West, Stuart Holmes Salon’s

Sara Holmes, Fowler35’s Darren Fowler and

Daniel Galvin’s Stephen Nurse took on time,

alongside Sophia Hilton of Not Another

Salon. On the subject of apprentices, the

NHF/NBF’s Hilary Hall and Andrew Collinge

got stuck into the issues of funding, while

Percy & Reed’s Paul Percival, Creations’

Carolyn Sweeney and SliderCuts’ Mark

Maciver shared the approaches they take.

CREATIVE HEAD

41


IT’S GOOD TO

BE GREEN

COMMIT TO A GREENER FUTURE WITH THE TEA TREE RANGE

FROM JOHN PAUL MITCHELL SYSTEMS

42


NOTHING GIVES A JOLT to your senses like

invigorating tea tree extract. Aside from its

fresh and energising scent, tea tree essential

oil has potent antiseptic, antibacterial and

anti-infl ammatory properties. Turning every

cleansing experience into a spa-like treat, the

Tea Tree range has been turning heads since

2001. There’s a lot more to being green than

just the colour of the bottles, something that

John Paul Mitchell Systems has been proudly

championing for decades.

From being the fi rst professional beauty

company to be against animal testing from the

beginning to its ongoing involvement in animal

rights, environmental, humanitarian and health

organisations, the brand is serious about

its commitments to the environment and its

inhabitants. Alongside Reforest’Action, Tea

Tree has committed to planting 750,000 trees

by the end of 2019 and helping to green the

globe through reforestation. For Tea Tree, it’s

all about doing more.

CREATIVE HEAD ADVERTORIAL

MEET THE TEA TREE HEROES

TEA TREE SPECIAL COLOR

The latest collection within the

Tea Tree family, Special Color

combines scalp-refreshing tea

tree oil and peppermint with a

touch of rooibos tea botanicals,

to help prevent colour fading

and leave hair beautifully soft

and vibrant.

TEA TREE SPECIAL

The brand’s best-selling

Shampoo is joined by an

equally fresh Conditioner and

stylers such as Firm Hold

Gel and Shaping Cream for a

refreshing styling experience.

Tea tree and peppermint leave

mind and scalp renewed.

TEA TREE SCALP CARE

This preventative regime to

promote thicker-looking hair

contains a hard-working blend

of clover fl ower, turmeric,

ginseng, pea peptides and

kakadu plum for a healthy

scalp and fuller, lusciouslooking

hair.

NEW!

TEA TREE LEMON SAGE

A sniff of this zesty, citrus

fragrance will put your clients in

a great mood. Natural extracts

of uplifting lemon, soothing

sage and tingly tea tree will

kick-start their day and leave

their hair feeling full of body.

TEA TREE LAVENDER MINT

Lavender essential oil takes

the wheel for this moisturising

collection. Naturally effective

at soothing frazzled nerves,

the range features calming

lavender, mint and tea tree to

soothe mind and spirit.

TURN

THE PAGE

TO MEET THE

NEW TEA TREE

STAR…

43


SUBLIME

SERENITY

BREATHE LIFE BACK INTO HAIR WITH TEA TREE WAVE REFRESHER SPRAY,

THE LATEST ADDITION TO THE TEA TREE COLLECTION

44


CREATIVE HEAD ADVERTORIAL

THE TEA TREE brand has grown from one

humble idea to create a spa-like shower

experience. With natural botanical extracts and

essential oils replacing unwanted chemicals and

‘filler’ ingredients, Tea Tree continues to show

there is another way.

Fast forward to 2019 and meet the newest

addition to the award-winning range: Tea Tree

Wave Refresher Spray. Revive limp strands with

a few spritzes of this lightweight styling spray

for beachy, windswept texture without any

crunch or grittiness. Ingredients include tea

tree and peppermint oil to quickly refresh hair’s

natural texture and bring second-day waves

back to life. Thanks to moisture-giving coconut

extract you can enjoy a tropical twist on the tea

tree fragrance while giving hair a hydrating spritz.

As with all John Paul Mitchell System

products, the Wave Refresher Spray has never

been tested on animals, as well as being vegan,

gluten-free and colour safe – making it the

perfect styling partner for new Tea Tree Special

Color Shampoo and Conditioner.

From shampooing to styling, Tea Tree is

dedicated to offering a spa-like feel with zero

fuss. Get ready to tingle…

SOAK UP THE SENSORY EXPERIENCE OF TEA TREE COLLECTION. FOR MORE INFORMATION,

CALL 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK #PMTINGLE

45


STARS OF

THE STAGE

THIS WAS NO ACT – BRILLIANT BUSINESS MINDS SHARED

FABULOUS STORIES WITH ALL THOSE WATCHING

“We asked ourselves

three questions:

When do clients want

appointments? Do we

offer them? And are

staff available when

clients want them?”

RICHARD PHILLIPART

Salon-to-session star and owner of

The Boutique Atelier, Richard Phillipart

is target driven and takes pride in

maximising the potential of his space.

Looking at what clients needed, he

decided to keep the salon open until 8pm

five days a week, and to open Sundays.

And to tackle high dropout rates among

younger staff, he offers a career break of

four to six weeks a year for staff to take

time to pursue other goals.

“Once I saw social

media wasn’t just

for selfies and food I

decided I was going

to use it as a way to

start afresh”

SARAH BLACK

Award-winning colour expert Sarah

was feeling jaded: “At my old salon the

worst thing possible happened – I got

bored.” She took time out to travel and

came back with a new sense of purpose.

Moving to Linton & Mac reignited her

passion, led her to winning the 2017

L’Oréal Colour Trophy and introduced

her to Ky Wilson, with whom she now

collaborates. “Working together can save

you from creative stagnation and give

you confidence,” she said.

“We felt we had a lot

to offer and wanted to

be somewhere where

we were excited to

go to work, not

excited to leave”

DALE HERNE AND

ANGELO VALLILLO

Despite a successful career, Angelo

Vallillo was feeling uninspired. “I looked

at my salon and thought: ‘Does it scream

about how amazing our industry is?’ Dale

Herne was feeling similarly restless, and

so the friends came together to launch

DNA Artspace in Nottingham. “It doesn’t

feel like a salon,” says Angelo, “We’re

getting people interested in hair just by

walking past.” Dale added: “If it’s not done

with love, it’s not done the DNA way.”

46

CREATIVE HEAD


ARE YOU

EXPERIENCED?

Using the popular egg meme from

Instagram, Monica Teodoro, general

manager of L’Oréal Professionnel UK and

Ireland, proved being a disruptor and

creating a point of difference doesn’t have to

cost the earth. “People want to be surprised,

delighted, entertained,” she insisted.

A focus on experience was reiterated by

Salon Success managing director Simon

Tickler, who pointed at how the one-onone

human connection hairdressers have

with consumers is incredibly special (and

increasingly rare) and encouraged salons to

create in-depth content that illustrates their

point of difference.

#SalonSmart19

ON THE

SOAPBOX

In a new Soapbox session, brand

artist Jo Robertson raged against

discounting websites and cut-price,

underwhelming experiences that can

turn you off a brand for life. “When

did we decide that doing things

cheaper, with worse quality,

was what we wanted?”

she asked.

“Branding is everything.

It’s the logo that

communicates who

we are”

BRUCE MASEFIELD

After 29 years at Vidal Sassoon, you’d

think Bruce Masefield would have been

in the perfect position to open his own

salon. As it turned out, Bruce admitted

that the leap had been genuinely

frightening: “I can cut and style hair,

but I’m not a great businessman.” His

salon, Bruce Masefield Hair, is a little

slice of Mayfair in Edinburgh, a “Parisian

apartment but with a touch of Scandi”.

Bruce found himself focusing on the

branding: “I’m owning the B,” he joked

about the simple yet effective brands he’s

created, including B:Spoke, B:Rand and

B:Connected. “It’s our little hook.”

“There are always

going to be difficulties,

but you have to use

them to bounce back”

DYLAN AND CHARLOTTE

BRADSHAW

The couple’s Dublin salon is a shining

example of great hairdressing in Ireland,

but after being diagnosed with heart

disease, Dylan decided to cut back

his hours and had to manage client

expectations. “It felt like a break-up,” he

admitted. Holding onto staff, especially

in an era of increasing chair rentals, has

proven difficult, too. “When one person

decided to go down that route, it started

a pattern of staff members demanding

more,” said Charlotte. However, there are

benefits: “When someone poisonous

leaves, quieter people can excel.”

“The response has

been beyond belief,

and all our reviews

point to our one-onone

experience”

JAK BAKEWELL AND

SCOTT MCKAY

In the market town of Louth you’ll find

Re-Invention House, where clients need

to be invited to be seen by owner Jak and

co-style director, Scott, each receiving

a bespoke price list and instructions on

how to find them. This format lives up

to its ‘reinvention’ title – Jak closed his

previous salon because he wanted a

better work/life balance, and to eliminate

the stresses and red tape of managing

a team. Now they work with clients

when they want to be seen and offer an

exclusive experience in luxe surroundings.

CREATIVE HEAD

47


LET’S

WORKSHOP

THAT!

THE REVIEW

Hosted by Simon Shaw and Ken Picton, this session

questioned the habits we learn in the salon. “Everybody’s

behaviour is governed by two things – personality and

environment. So if you want to modify the behaviour of your

team in the salon, which is easier to change?” asked Simon.

Time and staffing issues were key to many attendees, and

Ken revealed how he had solved these problems. “I asked

my clients if they would like more of my time, so I increased

my prices by 25 per cent and gave it to them,” he revealed.

“It worked so well I made it the same for all of my staff.”

KEN’S CLINIC

Need high res

It was go-time in Ken West’s Clinic, with delegates quickly

challenged on their knowledge and perception of KPIs

and business standard expectations. He took the example

of setting expectations, both minimum and aspirational,

from a staff member’s first day, which gradually scale up.

“Act on fact,” he insisted. “If you can’t see growth, stop

kidding yourself. People need to understand that there are

consequences, but equally you shouldn’t hold people back

when they’ve done everything you’ve asked of them.”

48


#SalonSmart19

MAKE A MEAL OF IT

Brains sated with wisdom but bellies in need of a top-up

meant it was time for the Working Lunch, 90 minutes of

networking with leading brands and a side order of tasty

food. L’Oréal Professionnel introduced its revamped

TECNI.ART range and unveiled its innovative Style My Hair

Pro app. Drawing a crowd was Salon Success’ GIF booth

alongside its showcase of professional brands including

Unite, Kenra, #MYDENTITY, Celeb Luxury, Paul Mitchell

and Olaplex, while 3•6•5 Education was also on hand with

some business coaching advice. There was a prize draw

to win front-of-house training and an iPad, worth more

than £1,000 at Mutu’s stand – which went to Liz Bailey

from Pruners in Haywards Heath! The brand demonstrated

Salon Call Manager, which ensures you never miss a client

call again. INNOluxe V2 and Platinum was introduced

to delegates alongside a sneak-peek at a new in-salon

treatment, while Mindbody discussed salon management

and how its software handles day-to-day tasks to free-up

the team. At Kent Salon’s stand, delegates dabbled with

19 brush designs crafted especially for professionals,

while Prostyles demonstrated how to blend colours and

perfect nearly invisible bonds with its extensions. Building

reputation with verified reviews was the order of the day

on the Treatwell stand, and Salon-iQ showcased features

including multi-site and group technology, mobile and

online booking and automated marketing. The NHF/NBF

provided priceless advice covering employment, tax

support, VAT and payroll – identifying why joining their

organisation can help your business.

CREATIVE HEAD

49


MAKE

YOUR

MARK

WANT TO THRIVE, NOT JUST SURVIVE? THEN FIND YOUR USP AND

SHOUT ABOUT IT – WITH HELP FROM L’ORÉAL PROFESSIONNEL

50 CREATIVE HEAD


LONG LIVE THE HIGH STREET! When Monica Teodoro, general

manager of L’Oréal Professionnel in the UK and Ireland, took

to the stage at Salon Smart, she did so with one topic on her

mind: disruptors.

Between shifting consumer behaviour, changes in working

patterns and technological leaps, the way we live and shop now

can’t be compared with that of a decade ago, so how do salons

and brands find any footing?

Everything seems extreme; either everyone is busy, busy,

busy, searching for services and brands that can fit into their

jam-packed schedules, or they are revelling in JOMO – Joy Of

Missing Out. A lifestyle of staying home, ordering in and relying

on technology to communicate rather than face-to-face, has

been one of the biggest changes to the high street. Tech has

only revved up consumers’ desire to have things how they

want, when they want. Yet until computers can start reaching

through a screen to cut hair, salons are safe… in theory. And

the way salons stay safe is by choosing to swim against the

tide that’s washing outdated retailers away. It’s about finding

your niche, your edge, your personal appeal. It’s about creating

a seamless process which can shift and flex to fit around your

customers’ new lives. More than anything, it’s about reminding

clients of that human connection and community.

SEEING IS BELIEVING

Engaging with clients seamlessly across multiple channels is

essential, with different age groups and interests gravitating

towards different platforms. You have your client in your chair

– a perfect opportunity to use technology to bring you closer

together to get a fantastic result. After the success of its

consumer-oriented app Style My Hair, L’Oréal Professionnel

revealed its new Style My Hair Pro technology at Salon Smart.

The original Style My Hair was named by Sunday Times

Style as one of 2019’s must-have apps. Building on the original

makeover concept, the Pro version is designed to deliver a

three-in-one colour consultation to completely transform

your salon consultation experience. Clients can experience a

live colour transformation before their very eyes – the clever

AR technology allows them to swipe and experiment with

different looks during the consultation. Featuring everything

from ombré and balayage to the latest trending colours, you

can decide together on the best look before any colour is

even applied. Whether your client is colour-shy or a regular

experimenter, make sure every visit to your salon is experiential

and personalised and see clients flocking back to try new looks

over and over again.

Salon Smart guests got a sneak-peek at the various tools

that Style My Hair Pro offers – from colour mood boards to

build with your client to live colour 3D makeovers and digital

swatches, the app helps to create a seamless flow of creative

ideas for every client. Say hello to the future of consultations,

and better colour business.

YOU CAN

DOWNLOAD

STYLE MY HAIR

PRO FOR APPLE

AND ANDROID

NOW

CREATIVE HEAD ADVERTORIAL

“Consumer behaviour, working

patterns and technology are

disrupting the salon model.

We need to speak above the

noise of the internet”

MONICA TEODORO

CREATIVE HEAD

51


CHANGE

IS GOOD

REVAMPED AND READY FOR ACTION, TECNI.ART

FROM L’ORÉAL PROFESSIONNEL BRINGS A

LITTLE BACKSTAGE BRILLIANCE TO HELP YOU GROW

YOUR STYLING AND RETAIL BUSINESS

TECNI.ART, an adored staple at fashion week shows across the globe, is back and better

than ever. The iconic styling range has had a makeover and the inspiration for the new

packaging has been taken from the covers of fashion editorial magazines. The range has

been carefully curated by a host of top session stylists, including L’Oréal Professionnel

editorial ambassador Adam Reed, and is now a core selection of 27 products. Old favourites

including Pli have had an upgrade, and sit alongside future styling heroes such as Ring Light –

ideal for the selfie-snappers!

Stylists can be sure they have the perfect toolkit to create their vision. At Salon Smart

guests experimented with the new collection as well as discussing the business

potential such a brand can bring to a salon. Not only that, they also heard

about the latest services and techniques available on L’Oréal Professionnel’s

dedicated education site, Access. There you can find a host of educational and

inspirational videos, featuring top stylists such as Adam Reed, to inspire you

with ideas and tips to try in the salon.

REGISTER AT

LOREALACCESS.

COMUK FROM

A DESKTOP OR

LAPTOP. ONCE YOUR

REGISTRATION IS

COMPLETE YOU CAN

ACCESS THE SITE

FROM ANYWHERE!

52 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

IT’S A BACKSTAGE LEGEND…

BUT EVEN LEGENDS NEED A

LITTLE MAKEOVER

“If I could only have one product, it would be

TECNI.ART Pli. I can pretty much get everything I

need from it and I use it for absolutely everything!

It’s the fundamental prepping product – without

Pli it’s like having a house with no floor!”

ADAM REED, L’ORÉAL PROFESSIONNEL EDITORIAL AMBASSADOR

To find out more, speak to your L’Oréal Professionnel account manager,

call 0800 0304034 or visit lorealprofessionnel.co.uk

@lorealpro #lorealprouk #TECNIARTIST #stylemyhairpro

CREATIVE HEAD

53


READ the full session reports, view

the galleries and watch the video, all at

creativeheadmag.com/salonsmart

THE ( )

SMARTEST PEOPLE

IN THE ROOM

EDUCATION, INSPIRATION, FUN AND FABULOUS PEOPLE

SALON SMART IS ABSOLUTELY BRILLIANT FOR BOOSTING

YOUR SELFIECONFIDENCE! THANKS FOR SHARING…

THE

TOP SELFIE

Congratulations to Tracey

Parry and Amy Thompson

of Mamouchi in Truro, 2019

Salon Smart Selfie winners!

Enjoy spending your

Liberty coins…

54

CREATIVE HEAD


DON’T SWEAT IT

DOES WORKING OUT YOUR EMPLOYEES’ ANNUAL LEAVE ENTITLEMENT MAKE YOU

DESPERATE TO GET AWAY FROM IT ALL? RELAX WITH THE HELP OF THE NHF/NBF…

HOLIDAYS. The word might conjure images

of sandy beaches and tropical locales, or it

might make numbers and dates start swirling

in your head. It’s just one of many legal

requirements you have to juggle on top of

everything else – made all the more difficult

once you start trying to calculate allocations

of annual leave for various staff members.

DO THE MATHS

Knowing the basic formula for calculating

staff annual leave is essential for salon

owners and managers. “The law says all

of your employees must have paid annual

leave,” says NHF/NBF director Tina

Beaumont-Goddard. “Most employees are

entitled to a minimum of 5.6 weeks’ holiday.”

To work out how many days this is, simply

multiply five days by 5.6 weeks (5 x 5.6),

which works out as 28 days’ annual leave.

These 28 days can include bank holidays,

but this does not mean your employees are

entitled to take paid leave on bank holidays.

Even new starters are entitled to annual

leave from their very first day at work,

although you can opt to allow new employees

to accrue their leave entitlement one

month at a time. And remember, NHF/NBF

members benefit from a free 24/7 HR helpline

for in-depth information and advice about

their employees’ annual leave rights. Find

out more at nhf.info/legal-advice.

WHAT ABOUT PART-TIME STAFF?

“When working out annual leave entitlement

for your part-time staff, simply use the same

type of calculation as the one used for fulltime

employees,” advises Tina. “For example,

for someone who works three days a week,

multiply three days by 5.6 weeks, which

works out as 16.8 days paid leave. You must

round this up to the nearest half day, which

would make 17 days. You cannot round down

annual leave entitlement.”

It’s also important to remember that staff

members earn annual leave while they’re

on maternity leave – but they cannot take

annual leave while also on maternity leave as

they are two separate entitlements.

Similarly, you cannot label staff

sick days as annual leave,

nor can you ask employees to

take annual leave on days

they are not contracted to

work, or on days your salon is

normally closed. Keep on top

of everything and your horror

of holidays will soon disappear…

JOIN

THE NHF/NBF

BEFORE THE END

OF MAY 2019 AND

QUOTE CHM25 TO

GET £25 OFF YOUR

MEMBERSHIP

FEE!

HOW THE NHF/NBF

CAN HELP YOU

Not yet a member?

For less than 75p a day,

benefits include:

• Valuable discounts

on industry-specific

insurance: nhf.info/

insurance

• Free health & safety

advice

• Free 24/7 legal and

commercial helpline –

including chair renting:

nhf.info/legal-advice

• Membership

helpline for

everyday

business advice

• Free

employment

and chair

renting contracts

For more information, call 01234 831965 or visit nhf.info

CREATIVE HEAD

55


model

behaviour

To celebrate talent across the Aveda Salon Network, the brand is running

a series of #AvedaArtist competitions, where stylists enter creative images

on social media for the chance to win a shoot mentored by one of the

Aveda Artistic Team. Winners Hayley Lewis from Fresh Lifestyle Aveda

Islington and Fitzrovia; Zach Spivey from Amanda Marsden Aveda Lifestyle

Salon & Spa in Exeter and Jeppe Gregersen from Gary Ingham Salons

in Hampstead were invited to travel back to the ’90s and channel their

inner Cindy/Naomi/Linda under the creative direction of Luke Castillo on a

Super Model-inspired shoot. Here’s what they created…

PHOTOGRAPHY BY DANIEL SIMS

56

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

GO ONLINE to see all competition

entries – search #avedaartist on

Instagram, or visit @AvedaUK

CREATIVE HEAD

57


“I did a lot of research to get a feel

for the shapes and the hair from the

decade. Straight, volume, double

texture – I had ideas across them

all so I was prepared for whichever

model I was assigned when I got here”

JEPPE GREGERSEN, GARY INGHAM SALONS

(@JP_GREGERSEN, @GARYINGHAMSALONS)

58

CREATIVE HEAD


“I was inspired by the

Chanel catwalk from

S/S95 – big, bouncy

hair. I’ve really, really

enjoyed the #AvedaArtist

competition, especially

as the ’90s theme is

defi nitely me!”

HAYLEY LEWIS, FRESH LIFESTYLE AVEDA

ISLINGTON AND FITZROVIA

(@HAYSLEWIS, @FRESHLIFESTYLEAVEDA)

HAIR Hayley Lewis, Fresh Lifestyle Aveda Islington and Fitzrovia; Zach Spivey, Amanda Marsden Aveda Lifestyle Salon & Spa; and Jeppe

Gregersen, Gary Ingham Salons. AVEDA CREATIVE DIRECTION Luke Castillo, Aveda Lifestyle Salon & Spa (@lukeccastillo,

@avedacoventgarden). PHOTOGRAPHY Daniel Sims (@simsnotebook). MAKE-UP Lucy Broggio (@lucy.broggio_mua).

MODELS Katarina Nemcova (@katarinanemcova), Hebe Witte (@hebe_witte) and Barbara Majder (@barbara_majder)

CREATIVE HEAD ADVERTORIAL

“I was drawn to grungier,

shorter hair looks from

British Super Models like

Kate Moss. I wanted to

do something edgy. I used

Aveda Pure Abundance

Style prep on dry hair and

Damage Remedy Daily

Hair Repair so that we

started with some shine”

ZACH SPIVEY, AMANDA MARSDEN

AVEDA LIFESTYLE SALON & SPA

(@ZACHSPIVEYHAIR, @AVEDAEXETER)

CREATIVE HEAD

59


SHAPE

OF

YOU

GET CREATIVE WITH HAIRDREAMS’ ROOT

SHADOWS STYLES TO FLATTER EVERY FACE

60

CREATIVE HEAD


WE’VE ALL MARVELLED at those make-up transformations

that turn drab into fab. Emulate the make-up wizardry of

contouring for an always on-trend and flattering colour effect

with Hairdreams’ Root Shadows collection. Subtly enhance

your client’s features by taking the face-framing concept of

contouring and applying it to these real hair extensions with

refined shade blends.

From root stretches and smudging to balayage and ombré,

keeping natural colour at the roots is now seen as anything

but lazy. Forget root touch-ups and those awkward growingout

stages, natural multi-tonal hair colour is not only in, it’s

flattering. As any good balayage artist knows, the placement

of light and shadow can have a huge effect on the face.

This colour technique has been seen on countless

celebrities, including the Kardashians, Jennifer Lopez and

Chrissy Teigen, creating shadows and highlight dimensions

that can help to slim the face, draw attention to the jawline

and accentuate their best features. The Hairdreams Root

Shadows collection does exactly this and is ideal for clients

who love the balayage or ombré look but can’t (or won’t) make

the commitment to permanent colour. With four different

lengths between 30 and 60 cm and a multitude of two-tone

colour combinations with varying root lengths to choose from,

you can create a bespoke and flattering style for

every client.

Even your fitting techniques can be

fine-tuned to your clients’ needs: the

range is available in Laserbeamer

NANO extensions, which last up

to six months; semi-permanent

Quikkies tape-ins; and the MicroLines

Hair system for thinning hair. Style,

colour, placement – everything can be

customised. Create a personalised look

for your client every time, in next to no

time. You can demonstrate and work with

them to choose a style that is flattering

and fashion-forward before you

even fit the extensions. If balayage

applications are holding up your

staff for hours on end, this quick

and easy colour option could

see your staff freed up, and

your revenue shooting up.

• Four lengths available (30 to 60 cm)

• A wide variety of two-tone styles to choose from

• Available as Laserbeamer NANO, Quikkies and

MicroLines fittings

CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD

Experience a complimentary Hairdreams workshop to see the change for yourself.

Call 07566 294857, +43 316 6057644, email crm@hairdreams.com or visit hairdreams.com

hairdreams_uk

61


deep

Roots run

Scalp care is the fastest growing segment of the hair market. Encourage new

growth in hair and business with Kerasilk Revitalize from Goldwell

CLIENTS WORRY ABOUT the damage to the ends of their

hair, but rarely stop to think about tackling the (literal) root

of the problem. Did you know that the scalp ages six timesfaster

than facial skin? Clients have no problem preserving

their skin with complex facial treatments, multi-masking

and double cleansing, shouldn’t the same attention be paid

to the scalp?

Kerasilk is set to expand its luxurious, treatment-focused

haircare range with the launch of Kerasilk Revitalize. The

rejuvenating scalpcare collection is inspired by skincare

ingredients and formulations, designed to counteract and

protect against the key signs of scalp ageing. So what causes

it? The main culprits are factors such as UV radiation,

pollution, chemical stress, as well as extreme heat and cold.

Checking the weather forecast simply isn’t doing the trick

– nor is continuing to ignore the effects it’s having on the

scalp and roots.

Because the skin of the scalp is different to facial skin,

it shows its damage and ageing in different ways. Scalp

ageing becomes visible through weak and thinning hair,

dehydration and imbalance. Clients treat their skin with

facials to roll back the clock; they exfoliate, cleanse and

prime – and now with Kerasilk from Goldwell they can

apply that approach to their hair. Just as with facials, the

journey begins with professional treatment services before

continuing with personalised homecare recommendations.

The journey to a healthier

scalp and happier hair

Consultation

Exfoliation

Cleansing

62


CREATIVE HEAD ADVERTORIAL

Rebalancing

Treatment

and massage

At-home

aftercare

Meet the perfect line-up of scalp soothing solutions…

63


Back

to life

With a tailored routine inspired by luxury skincare, clients can enjoy more

youthful-looking hair – all thanks to Kerasilk Revitalize from Goldwell

FROM 10-STEP Korean beauty routines to the classic

cleanse-tone-moisturise trio, the obsession that consumers

have with skincare illustrates a huge interest in protecting

and rejuvenating our appearance. How we look is a reflection

of how we feel. All of your clients want wonderfully healthylooking

hair, too, but are they dedicating the same time to

their hair routines? What if you could give them the perfect

foundation for glossy, healthy-looking hair to boost their

look and confidence? Well, one special ingredient can do a lot

of the hard work for you.

All of Kerasilk’s Revitalize products are enriched with

Ectoin, a powerful protector that shields the scalp from

oxidative stress. It’s 100 per cent natural, and derived from

micro-organisms that exist in some of the most extreme

environments on the planet, functioning as a sort of

cocoon to protect cells against the impact of environmental

conditions and support the scalp’s self-regeneration process.

If you have clients with concerns, you can get to the root

of every issue with three specialised formulas for each of the

main signs of scalp ageing:

Dehydration

Imbalance

Weak &

thinning hair

Nourishing Collection

For dry, sensitive scalps, using

hydrating grape seed extract

Detoxifying Collection

For unbalanced scalps,

with purifying red algae

Redensifying Collection

Strengthens roots

with ginseng extract

64


CREATIVE HEAD ADVERTORIAL

Four steps for a spa-like Revitalize experience

1) EXFOLIATE: opt for the Exfoliating Pre-Wash, using jojoba-derived exfoliants

2) CLEANSE: choose a targeted shampoo for effective cleansing

3) REBALANCE: Rebalancing Scalp Foundation with activating micro foam

moisturises and rebalances the scalp

4) TREATMENT: choose a targeted serum to treat and protect against future damage

Revitalise your salon experience with scalp care facials from Kerasilk Revitalize.

For more information call 0330 123 9530 or visit goldwell.co.uk

65


Give me

more

EXTENSIONS CAN NOT ONLY BOOST LACKLUSTRE HAIR, THEY CAN ALSO BUILD UP YOUR BUSINESS,

CAUSE A STORM ON SOCIAL MEDIA AND RAISE YOUR PROFILE. ARE YOU MAKING THE MOST OF THEM?

HAIR EXTENSIONS HAVE exploded in popularity in

recent years. Thanks to new innovations in design, better

training and a better understanding of what they can

achieve, they have shaken off their WAGs-only reputation

and cemented themselves as an important service in any

modern salon. According to research by Arizton, this trend

is set to continue, with the worldwide wig and hair extension

market on track to exceed $10 billion (£764 million) by 2023.

If ever there was a time to get on board, it’s now. However,

an increase in demand for extensions has led to more salons

than ever trying to entice both new and existing customers

into enhancing their hair – so how can you ensure your salon

stands out for all the right reasons?

In Yorkshire, Russell Eaton Salons has upped its

investment in extensions to keep up with their popularity,

enabling the team to expand what’s on offer to clients.

“We use Great Lengths to create a thicker, fuller look as

frequently as we use them to increase the length of our

clients’ hair,” explains creative director Robert Eaton. “We

use them in partial techniques a lot as well, especially for

clients who become frustrated with areas of their hair that

do not grow in the same density as others.”

Make a conscious effort to market your extensions

services as a specialist service rather than just an add-on to

help position your salon as the best place around. Malcolm

Murphy Hair in Leicester, winner of Most Wanted Best Local

Salon 2018 and a Great Lengths Platinum salon, has become

known in the East Midlands as a premium destination for

hair extensions, which in turn has helped to increase the

salon’s revenue. “It has given us a niche that sets us apart

from other salons,” explain co-owners Malcolm Murphy

and Joe Causier. “We’ve won many awards for extensions

expertise over the years, and we can reflect that expertise in

the prices we charge, so hair extensions are very lucrative

66 CREATIVE HEAD


IN ASSOCIATION WITH

Great Lengths

CREATIVE HEAD

67


for us.” In fact, Malcolm

is the current holder of

the Great Lengths Trophy

for Extension Excellence,

while Martha Garry from

the salon was crowned the

Best Newcomer at the 2018

Great Lengths Awards.

Extensions can be a

highly-priced service, so

communication is key

to helping your clients

understand the benefits

of the investment.

“Converting your clients

into devoted extensions

lovers is done by finding

out which type will suit

them best,” says Jay

Birmingham, celebrity

stylist and owner of Jay

Birmingham Hairdressing.

“The consultation process

can make or break an

appointment. As stylists

we need to educate the

client on what will work

for them and be as

realistic as possible

in order to manage

expectations and ensure

they will be happy.”

Ensure that your clients

are aware that extensions

are now more realistic than

ever, and they won’t look

fake, feel heavy or limit

the styles they can wear.

“We love Prostyles ProHair

because the individual

extensions move and

flow so well with natural

hair,” says Megan Hall of

Vanity Rocks in Liverpool.

“ProHair fibre hair is light

so clients don’t feel their

hair is weighed down

but they still get the

desired length and

thickness. The result lasts

for a long time and it’s

Prostyles

68


illiant for hair-up styles as the bonds are easily hidden.”

There’s also a valuable marketing opportunity in

applying the service in the main salon area, says Robert

Eaton. “It creates a lot of interest in the service as it’s very

visual – the transformations are amazing,” he explains.

It’s important to invest in the right training and tools

– although this outset can be expensive, it will set a high

standard that will encourage more clients to spend money

on their extensions. Joe Causier explains: “Initially just

Malcolm and I went on a Great Lengths course, but since

then we have sent six more team members to be trained.

The demand for our hair extensions has become so high

that we had to train more staff so we can keep up!”

Clients love to feel they’re being looked after by the

very best person for the job, so once you’ve trained up a

stylist as an extensions expert, make sure that you shout

about their expertise. “I find that extensions are often very

thoroughly researched by the client before they take the

dive and make a booking,” says Ricky Waters of SALON64.

“Clients feel it can be costly, so many believe it should be

performed by a specialist. From a business point of view,

introducing clients to the extensions specialist creates a

level of excitement. In addition, it allows clients to build a

bond with certain individuals – sometimes a limited choice

is better than too much.”

Robert Eaton suggests letting your clients see what’s on

offer before they take the plunge. “We use books where we

present the transformations we have created, and we often

use moodboards and mannequin heads that show how

extensions are applied within hair,” he says. “We’ve also

worked with Great Lengths to create short videos where

influencers share their experiences and what they love

about their extensions.”

Joe Causier suggests making contact with the press in

your local area to drum up interest. “In the past we have

run competitions with local magazines to win a free set of

hair extensions, and the winner’s transformation was then

documented in the next issue,” he explains. And nothing

beats seeing the real deal in person, he adds: “Many of

our team wear extensions every day so clients always ask

how they get their hair looking so good. This opens the

conversation on hair extensions and shows clients how

they could look on their hair.”

Communication is key in helping your clients

understand how extensions could change their hair

and their self-confidence. “Extensions open up so many

possibilities to clients – a lot of people are unhappy with

their hair, if it’s too fine, they can’t grow it, or they’re

struggling with hair loss,” says Josh Smith, hair extensions

specialist at Rush Moorgate. “They aren’t aware of how

much extensions have moved on. The Hairdreams

Extensions…

BUILT MY BUSINESS!

“I started in 2012 as a freelance extensions expert to

build my technique and reputation, before opening

my salon doors in 2014 and reaching £80,000 turnover

in my first year. Now in my fifth year I have a team

of six staff and am on target to achieve £400,000.

“Extensions have been stigmatised due to poorquality

training on the part of the stylist and a lack

of client knowledge, to name a few reasons. But I’m

seeing them become more mainstream and there are

many good technicians out there.

“Becoming a Remi Cachet Super Stylist has

definitely boosted demand for my services – it’s like

a guarantee for my clients to be able to recommend

me to their friends!”

VICTORIA CARTWRIGHT, LOX OF LOVE, NEWTON AYCLIFFE, DURHAM

Lox of Love

CREATIVE HEAD

69


EXTENSIONS.

ARE YOU MAKING THE

MOST OUT OF YOUR HAIR...

business?

INSTANT VOLUME

QUICK FITMENT

USED BY PROFESSIONALS

LOVED BY CLIENTS

EXPERT INSIGHT

In the time it takes to cut

and blow dry you can earn

200% more using ready

to fit hair extensions

Lara Regan

Prostyles Academy Training Manager

PROHAIR FIBRE LOOSE FUSION PRE-BONDED I-TIPS TAPE WEFTS WEFTS


Visit prostyles.com or call

on freephone 0800 389 7105

to speak to a hair extension specialist

THE PROCHOICE

FOR PROFESSIONALS


Richy Richy

Microline system has changed

the game and using it to give

someone their confidence back

is so rewarding.”

Indeed, seeing extensions

first-hand can convince even the

most sceptical clients. “Consider

holding an ‘introduction to

extensions’ party where you invite

clients to witness a live fitting

so they can see for themselves

the effect that extensions can

have,” suggest Hayley Jennings

and Jessica Patrick, co-directors

of Unlimited Hairloss Solutions

in Huddersfield. “Invite them to

try out clip-in extensions so that

they can see how true-to-life it is.

You could even include a ‘how-to’

lesson and a style service menu

that includes styles solely created

with clip-in extensions, so clients

can see how versatile they are.”

At Mayfair’s Four London, lots

of its clients talk about what they

don’t like about their hair and,

according to stylist Carly Smith,

nine times out of 10 it’s to do

with their volume. “Everyone

in the salon, from colourists

to assistants, knows about

extensions and can have

a conversation about them,”

she explains.

Four London markets

extensions as a bespoke service,

mixing Richy extensions for a

perfect colour match. “Richy

tapes are great for clients who are

worried about the condition of

their hair, as there’s no breakage,

damage or movement,” she adds.

“And for clients who have finer

hair, there are the Diamond Lite

extensions, which are smaller

and more subtle. From a business

perspective, extensions can be

a quick and easy service – by

10.30am I have often done three

heads of extensions!”

72 CREATIVE HEAD


A TOUCH

OF

Class

65 WALTON STREET, LONDON SW3 2HT Tel: 020 3092 3345

askrichy@richyhairuk.com


Extensions…

ARE CHOSEN BY 80 PER CENT

OF MY CLIENTS

“We added hair extensions to

our services back in 2013 and in

the first year alone they became

very popular – 80 per cent of our

clients now have hair extensions.

“In this industry you have to

move with the times and engage

with your clients to provide them

with what they want. As my

Great Lengths hair extensions

work is now my most popular

service, it was definitely the right

decision for us.

“We have found Great Lengths

Tapes are brilliant for clients

who lead a busy lifestyle, as they

take very little time to apply;

while pre-bonded hair extensions

are popular with clients that like

them to last that little bit longer.”

JOANNE HALLAS, GLAM@HALLAS HAIR,

BELPER, DERBY

Extensions…

GIVE US A BUZZ ON SOCIAL MEDIA

“Extensions are particularly impressive when

adding body and thickness to hair and our

social media posts showing before and after

pictures have helped to create a buzz, gaining

a great deal of interaction and encouraging

bookings. We chose Prostyles as our extensions

supplier as we were impressed with the quality

of the hair itself, and also the high-quality

training it provides.

“Social media, in particular Instagram,

enables us to connect with our clients daily.

We regularly use social media to share the

transformations that we create as it’s a great

way of marketing new products, new looks

and the latest hair extension trends. Time and

time again we have clients ask for a particular

look that they have seen us create.”

HANNAH HARRY, H&CO, TORQUAY

@handcohairsalon

74 CREATIVE HEAD


All the added extras

OUR SELECTION OF SOME OF THE BEST EXTENSIONS AND THE AFTERCARE THAT WILL KEEP THEM LOOKING FANTASTIC…

Perfect for

time-poor clients

who still want to

look great, Great

Lengths Tapes last

six to eight weeks and

can be re-applied up to

three times without using

a machine.

IN-SALON SERVICE

greatlengthshair.co.uk

The Tape Weft Academy Training Kit

by Prostyles contains manuals, tools

for extensions application and removal

and a voucher for further study.

SALON PRICE FROM £300 +VAT

prostyles.com

Great Lengths

Individual Bonds last

for about five months

and are available in the

full Great Lengths

shade range to

add colour, length

and volume.

IN-SALON SERVICE

greatlengthshair.co.uk

Long-lasting

Richy

Keratips are

designed

to blend in

seamlessly,

with gentle

keratin micro

tips protecting hair

against potential

damage during

application or

removal.

IN-SALON SERVICE

richyhairuk.com

Hairdreams

Original Root

Shadow extensions

enable you to create

balayage and ombré

styles without

damaging clients’

existing hair, and

they have supersubtle

bonds.

IN-SALON SERVICE

hairdreams.com

Richy

Stickees

are perfect

for adding

volume

and length

in under 30

minutes. Ultralight

and selfadhesive,

they’re

re-usable and last

up to six months.

IN-SALON SERVICE

richyhairuk.com

Anti Tap Water by Great Lengths

adds moisture and contains biotin to

rebalance for healthy hair during and

after wearing extensions.

RRP £15.95

greatlengthshair.co.uk

ProHair Daily Conditioning Spray by

Prostyles is a lightweight formula that

smooths cuticles and prevents split

ends, and gently detangles hair.

RRP £14.99

prostyles.com

The Stop & Grow Volume-Up Spray by

Hairdreams is an amazing way to bulk

up both extensions and real hair, for a

super-sized look.

RRP £22

hairdreams.com

CREATIVE HEAD

75


To enquire about joining the elite

and becoming a Great Lengths certified stylist visit

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST


78 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

THE NEXT

GENERATION

OF BLONDE

FORGET WHAT YOU KNOW ABOUT TRANSITIONING

CLIENTS TO BLONDE. LIFT COLOUR BY AN ASTONISHING

NINE LEVELS WITH SPEED AND EASE, THANKS TO

NEW BLOND STUDIO 9 LEVELS BY L’ORÉAL PROFESSIONNEL

CREATIVE HEAD

79


After

Before

80 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

THE HIGH LIFE

BLOND STUDIO 9 LEVELS FROM L’ORÉAL PROFESSIONNEL OFFERS UP TO NINE LEVELS

OF LIFT WHILE CARING FOR YOUR BLONDE BY IMPROVING COSMETIC FEEL ON THE HAIR

ARE YOU READY to live the high life? There’s no need

to schedule multiple appointments over multiple days to

help a brunette realise her blonde ambition anymore – free

yourself and your client and create incredible blondes

with an accelerated lift. The innovative powder formula of

Blond Studio 9 Levels means clients who used to fear going

blonder can rest easy. The secret to the increase in improved

hair cosmetic qualities lies in the formula’s special oil-based

developers that push the lightening power to the maximum,

while maintaining optimal hair integrity.

CREATIVE HEAD 81


LET THERE

BE LIGHT

WITH SUCH VERSATILITY, THE BLOND STUDIO 9 LEVELS RANGE FROM L’ORÉAL

PROFESSIONNEL IS HERE TO BRING A RAY OF LIGHT INTO YOUR COLOUR WORK

DISCOVER JUST HOW FLEXIBLE L’Oréal Professionnel

Blond Studio 9 Levels is for yourself. With a versatile

formula to suit every technique you can think of, Blond

Studio 9 Levels is ready to do the heavy lifting for you.

It’s quick, effective and protects the integrity of the

strands and has been designed to stay precisely where you

place it. No drips, no mess, no fuss. Just quick saturation for

a neutral, clean blonde result.

Before

After

82 CREATIVE HEAD


Before

After

CREATIVE HEAD ADVERTORIAL

Before

After

CREATIVE HEAD

83


FINISHING

TOUCH

THE FRENCH GLOSS SERVICE USING DIA LIGHT IS THE

PERFECT NEXT STEP FOR A BESPOKE BLONDE

*Can be up to 20 minutes depending on the desired result

WITH LIGHTENING UNDER control, turn

your attention to toning for the most fashionforward

results. The perfect partner to your

new pre-lightened base, L’Oréal Professionnel

has designed a new French Gloss service

for that multi-dimensional, effortlessly chic

finish. Powered by Dia Light, its unique acidic

gel-cream formula creates optimal glossing.

Neutralise, personalise and boost shine – clients

can enjoy glass-like reflections from just a

10-minute application.*

ACIDIC TONING TECHNOLOGY

Dia Light’s unique pH formulation balances

hair colour after pre-lightening services,

encouraging optimal closing of the cuticle for

beautiful shine and condition.

PERSONALISED FINISH

Neutralise the result and personalise the

blonde, bring shine and take care of the hair

with Dia Light. The acidic gel-cream formula

gives the optimal glossy finish.

“One of the

best products

in colour;

really glossy,

easy to use,

true to tone”

SIOBHAN JONES

ROSE & WILD, LONDON

84 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD

85


Summer

summer

summertime

ENSURE YOUR SALON IS BOOKED UP ALL SUMMER LONG CONNECTING

CLIENTS. HOW? WITH HELP FROM A FEW DIGITAL FRIENDS…

RIGHT

HERE,

RIGHT

NOW

NEVER MISS OUT ON SECURING AN APPOINTMENT

WITH SALON-IQ’S NEW BOOKING APP

No salon can be open 24/7, it’s simply not possible. But with SaloniQ’s

new Booking app designs, you can stop worrying about those

calls and enquiries that come out of hours, whether that’s in the

evenings or on the days when you are closed. Let Salon-iQ create

a quick and simple interface for you, where clients can see which

appointment slots are available and book right there and then...

even if they’re looking at your salon at 2am! Gift card purchases

can also be set up with a simple click, so clients can share the love.

Not only that, clients can receive directions to your door, access

your contact information and call your salon direct at the touch of a

button. The power to supercharge your salon is in your hands.

TALK TO SALON-IQ ABOUT CREATING A CUSTOM BOOKING

APP TODAY, CONTACT INFO@SALONINTELLIGENCE.COM

FOUR IN ONE

WHATSALON LAUNCHES IN THE UK TO SIMPLIFY

AND AMPLIFY SALON BOOKING

WhatSalon uses cutting-edge tech wizardry to help generate more

business for hair and beauty professionals and salons. This clever

new app allows users to fi nd and book a salon appointment in

seconds. The whole process of booking in with their favourite stylist

is made quick and easy, encouraging clients to keep coming back

for more. There are four different features available: WhatSalon

Connect, which integrates with your current salon software to drive

new business; WhatSalon Grow, a free booking software system

for salons that are still using pen and paper; WhatSalon Go for

freelance beauty professionals; and fi nally WhatSalon Marketplace,

to bring in new business to your salon.

DISCOVER HOW WHATSALON COULD WORK FOR YOU,

VISIT WHATSALON.COM OR CALL 01216 678004

86 CREATIVE HEAD


CAN YOU FEEL IT? It’s coming… days are getting longer, the

lashing rain is starting to subside, blonde bookings are on the

rise. Yup, here comes summer! But do you put as much planning

and eff ort into the summer season as you do for the Christmas

push? Because when you think about all those potential events

– proms! Weddings! Festivals! Holidays! – and all the extra care

and attention hair needs for such occasions, the opportunities for

those salons that are savvy enough to plan ahead are huge.

At Linton & Mac, co-owners Jenn Linton and Jaye

MacDonald fully utilise the Aberdeen salon’s client database

by sending out weekly blogs to subscribers and emails.

They explain: “We also outline availability for the coming

week to ensure that any spaces are fi lled in plenty of time –

we also do a daily availability post on our Instagram!”

There’s an emphasis on team training days, where they close

the salon fl oor and the whole team is involved, from assistants,

front of house and senior stylists. Jenn also leads a bridal styling

in-house training day.

At Hair & Co in Newtownards, Co. Down, Lynsey Cleland is

a big believer in soft braids for moveable texture when it comes

to upstyling for proms and weddings. She attends education

from ALFAPARF Milano and ghd to ensure the salon is seen as a

specialist. “We love the new trends we create, and train our salon

staff weekly. Our clients come from miles around,” she says.

So, our summer cocktail recommendation is this – get your

system sorted so that you can fi ll up those appointment slots,

communicating what services and expertise you have to both

existing and potential guests. Ensure your team is upskilled to

the max with education that prioritises those services that

will be asked for time and again. From blonding boosts to

perfect plaiting, bridal brilliance and extensions excellence,

there’ll be a course (or a few) to hit your summer spot!

And fi nally, those all-important consultations and customer

experiences can lead to a red-hot retail season, as well as pushing

backwash treatments and services off the charts as clients

prepare or recover from whatever is in their summer diary. Make

sure you have an irresistible array of treatments, suncare and

travel-sized minis clearly visible (in the salon, in the window and on

social media!) and prescribed to clients to help them have the best

hair summer ever. Now, where’s my Aperol Spritz?

Book ’em up!

GO YOUR OWN WAY

MAKE WAY FOR NEW GROWTH THIS

SUMMER WITH SOFTWARE FROM VERSUM

Is tech complicating your life when it should be making it easier?

Between baffl ing booking systems and trying to track staff progress,

it can all get a bit complicated. Versum’s easy-to-use salon software

is designed to not only save you time (and headaches) but to also

help increase revenue, attract new clients and ultimately grow your

business. Versum’s integrated system allows you to curate detailed

customer records and delivers an intuitive appointment book and

communications. Calculate precise real-time statistics and reports

alongside real-time online booking and effi cient employee management

trackers. Prune away the extra steps and procedures when tackling

your daily tasks, and marvel at the growth it produces.

WHAT

DID I

MISS?

NEVER MISS A CLIENT CALL AGAIN WITH

SALON CALL MANAGER FROM MUTU

Did you know that 68 per cent of new clients don’t call back if their fi rst

call isn’t answered? When you’re running a busy salon, it’s inevitable

calls will slip through the net – make sure nothing gets past you again

with Salon Call Manager from Mutu. Improve your customer service to

win new clients and boost profi ts by ensuring you have a professional,

friendly greeting available 24/7. You can even give the personal touch

of an instant SMS letting them know you’ll call them back. With a full

reporting service and centralised booking service available, Mutu helps

you to stay in control of calls. Trusted by some of the biggest names in

the industry including The Chapel, Nicky Clarke, Trevor Sorbie, Skyler

London and Charlie Miller, your salon is in safe hands with Mutu.

CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD

PLANT THE SEEDS IN YOUR SALON,

VISIT VERSUM.COM OR CALL 020 3393 7709

FOR YOUR FREE DEMO EMAIL INFO@MUTUUK.COM,

VISIT MUTUUK.COM OR CALL 0333 3323999

87


JUMP-START

your business

AFTER ITS BEST-EVER SPRING, TREATWELL HAS HIT TWO MILLION

MONTHLY BOOKINGS. A WHOPPING 67 PER CENT OF THOSE BOOKINGS

ARE REPEAT VISITS – WHICH DON’T COST YOU A PENNY. IN SUCH

A CROWDED MARKETPLACE, FIND OUT HOW TREATWELL AND ITS

PARTNERS ARE GROWING AT SUCH A RATE...

88 CREATIVE HEAD


WE ALL KNOW that being an

incredible stylist doesn’t magically

make you a business ace. It’s tricky,

and there are so many factors that need

keeping an eye on that it can be easy to get

caught up in admin.

As well as bringing salons new customers through its

marketplace, Treatwell’s salon software Connect helps shoulder

the administrative burden of running a business. It provides

all partners with a free app

and cloud-based software

to manage everything in one

place, on the go. The whole

team can download the app

and managers can customise

app permissions. Salons can

easily track how the business is

doing, too – with daily, weekly

and monthly reporting tools to

67

per cent of

Treatwell bookings

are repeat

bookings

“It’s 2019 and your clients are

online – in fact, in the UK we’re

seeing that 75 per cent of salon

bookings are made that way”

MADELEINE RAYNEL,

DIRECTOR OF TREATWELL UK AND IRELAND

make sure you’re on the up. The customer experience can be

managed entirely through the app as well, from online booking

and appointment reminders to personalised client notes and

integrated payment processing, as well as those all-important

rebooking reminders to help keep clients coming back.

Treatwell spends more than anyone on getting new clients

– and it pays off . Last year it reached more than 12 million

people with outdoor advertising; 60 per cent of UK adults aged

16 to 34 saw its TV commercials, and the digital ads were

seen a staggering 270 million times! With its Spring/Summer

campaign already underway, Treatwell is there to drive clients

through the salon doors.

“We are thrilled to partner with

Treatwell. It brings a wealth

of expertise and experience

in the digital arena, enabling

us to attract a new audience

to Sassoon. We are always

looking at ways to introduce a

new clientele and Treatwell is

the perfect choice”

SUSIE MUTCH,

CHIEF MARKETING OFFICER OF SASSOON

Getting new clients in is one thing, but convincing

them to return regularly is an altogether different

beast. Treatwell puts its partners front-and-centre on

social media, offers automated invitations to book and

rebook, and even has a ready-made loyalty scheme called

Beauty Pass, so that you can retain and reward your best

clients. “We’re committed to doing everything we can to push

that client to rebook with you because we know that’s going

to help your business thrive,” explains Madeleine Raynel,

director of Treatwell UK and

Ireland. Clearly Treatwell is

doing something right – 67

per cent of its bookings are

repeat bookings, and what’s

more, repeat bookings are

commission-free for the salon.

Reviews are something that

are indisputably crucial to any

successful salon. Treatwell

helps salons build and manage a world-class online reputation.

It’s the biggest source of reviews in the industry

because it incentivises each and

every customer to leave a review

after their appointment.

Treatwell exists to help its

partners grow online (which they

do, by 44 per cent on average).

It is the leading hair and beauty

booking marketplace, and

Treatwell’s salon software Connect

makes the day-to-day a lot easier.

Partner

with Treatwell

and see your salon

bookings grow 44

per cent

on average

CREATIVE HEAD ADVERTORIAL

IF YOU WANT TO HEAR MORE ABOUT THIS WINNING COMBINATION, VISIT TREATWELL.CO.UK/WELCOME

CREATIVE HEAD

89


Allilon Academy

Summer school

THE SUN IS SHINING ON OUR ROUND-UP OF COURSES SET TO UPSKILL

STAFF READY FOR ALL THOSE MONEY-MAKING SUMMER SERVICES

ASP Affinage

Salon Professional

Colour Correction

24 June, Romsey

Whatever your client wants to

do to their shade this summer,

this course will help to make

colour correction simple.

01794 527111

Goldwell

Balayage Ombre Fusion

13 June, London

Want to perfect the art of

balayage? This one-day

seminar shows you quick and

easy techniques to help you

gain confidence in colouring.

020 3540 1200

Paul Mitchell

California Dreaming

3 June, Aylesbury

Soak up the vibes from Paul

Mitchell Professional Hair

Color’s home state with looks

that pay homage to the diverse

natural beauty of California.

0845 6590011

Salon Services

Sally Micro-Loop and

Micro-Ring Hair Extensions

22 May, Wembley

Create instant length, volume

and fashion effects for proms,

parties and weddings in this

practical workshop.

0330 1231907

ALFAPARF Milano

Creative Upstyling

3 June, Belfast

This course covers more

in-depth techniques such as

braids, soft bridal looks and

structured red carpet up-styles.

Perfect for the summer season!

academy@xperthair.ie

Great Lengths

Foundation Training

20-21 May, London

This two-day certification

explores pre-bonded and tape

applications with practical

sessions; removal, re-bonding

and re-taping are all covered.

0113 216 3064

Organic Colour Systems

Blonde

20 May, Lymington

Help clients who prioritise

sustainable and ecoalternatives

to find the lighter

side of life in this workshop.

healthierhair@

organiccoloursystems.com

Schwarzkopf Professional

Hair Up Expert

13 to 14 May, London

From braid bars and festival

hair menus to proms, weddings

and parties, #DRESSITUP with

Sara Barlow and make up-dos

a staple in your salon.

01442 278000

Allilon

Primary Shape Course

1 to 4 July, London

An introduction to the Allilon

principles of haircutting,

you’ll gain the confidence to

understand when, why and

how to make decisions.

020 3301 5451

L’Oréal Professionnel

Balayage & Freehand

Colour Techniques

4 June, Leeds

The freehand approach is more

popular than ever, so master

these techniques and deliver

sun-kissed looks every time.

lorealaccess.com/uk

Redken

Balayage and Beyond with

Samantha Cusick

20 May, London

Samantha shows how that

Cali-kissed, biscuit blonde

brilliance can be yours as she

shares her tips and techniques.

lorealaccess.com/uk

TIGI

Essential Highlighting

Date on application

Available regionally and

as in-salon education, this

course will help develop your

understanding of lightening and

highlighting techniques.

020 7228 5999

ghd

The Bridal Edit

23 May, Birmingham

Forget stiff chignons – this is all

about modern bridal hair, with

three looks bringing your skills

up-to-date. You’ll also learn

photogenic finishes.

seminars@ghdhair.com

milk_shake

World of Updos

Date on application

Create the perfect foundation

for hair-up and styling and get

to know your kit and products

in this hands-on workshop with

educator Shelley Pengilly.

01392 365177

Revlon Professional

Beyond Balayage with

Mark Leeson

8 July, Leeds

Learn easy sectioning patterns

for the best results while

mastering the best of colouring,

with ambassador Mark Leeson.

020 7391 7440

Wella Professionals

Insta Waves & Braid

11 June, London

Led by a guest artist, this

day-long course will turn your

styling skills up to the max,

perfect for prom, party and

wedding hair.

0845 601 8128

90 CREATIVE HEAD


ALLILON UK:

4 DAY

CUTTING

COURSES

Primary Shape Course

1st July & 4th November

Disconnection Course

20th May & 5th August

Primary Mechanics Course

10th June & 9th September

Mention Creative HEAD when

booking to receive a gift from us

on the first day of the course.

Did you know, here at Allilon we

offer a complete range of four day

cut and colour courses in our

London academy to suit all needs.

To learn more SEARCH: ALLILON


Travel

agents

WHETHER YOUR CLIENTS ARE

FLYING FIRST CLASS TO TURKS AND

CAICOS, JOINING A BRIDAL PARTY

IN BARCELONA OR GLAMPING AT

GLASTONBURY, WE HAVE A ROUND-

UP OF THE SUMMER ESSENTIALS

THAT YOU CAN RETAIL TO KEEP THEIR

LOCKS LOOKING LUXE.

DESTINATION: PERFECTION.

NOW BOARDING...

Express Brightening by Nathan Walker for Trevor Sorbie

The secret of Wella

Professionals Invigo Sun

range is its invigorating sunblend

of pro-vitamin B5,

orange blossom fragrance and

vitamin E. The UV Hair Color

Protection Spray is a must.

RRP from £11.90

wella.com

With the milk_shake Sun &

More collection, you’ll fi nd

the hair and body All Over

Shampoo that’s perfect for

post-pool/sea cleansing,

intensive conditioner

Beauty Mask to soothe and

Incredible Milk Sun, a spray

mask with 12 benefi ts.

RRP from £14.19

milkshakehaircare.co.uk

The relaunched BC Sun Protect

range with UV fi lter protects the

hair from sun damage, prevents

discolouration and cleanses away

sea salt. Perfect for globetrotters…

RRP £18

schwarzkopfpro.com

Sun can have a disastrous

eff ect on hair colour unless

shielded, so refresh with

Revlon Professional Nutri

Colour Crème, in travel

friendly in 100ml sizes!

RRP £11.95

revlonprofessional.com

The Serie Expert Solar

Sublime range from L’Oréal

Professionnel has had a fancy

new makeover and is now

packed with soothing aloe

vera. The line-up includes a

shampoo, masque and UV

protection spray.

RRP from £12.40

lorealprofessionnel.co.uk

Revive Volumising Dry

Shampoo by Organic

Colour Systems

will instantly freshen

and lift, pair it with

the 70ml bottles of

Power Build Shampoo

and Conditioner for an

ideal capsule collection.

RRP from £10.95

organiccoloursystems.com

92 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

iconic

KeraStraight

Become your client’s hair hero this summer

with the KeraStraight Ultimate treatment, ideal for

preparation and repair. Help strengthen strands before

they hit the beach or repair the post-holiday hair blues with

this game-changing semi-permanent treatment. A unique

combination of low pH proteins reinforces dry, damaged

or weakened hair so clients can enjoy shiny, straighter and

healthier hair no matter what their summer hair sins. Customise

the treatment to suit every need – add Ultimate Booster for

particularly curly, kinky or coily locks – then send happy

guests on their way with homecare goodies to continue your

heroic work.

In-salon service/homecare RRP from £19

0330 0881174; kerastraight.com

CREATIVE HEAD

93


Say hello to Paul

Mitchell’s Platinum

Blonde Conditioner and

Toning Spray, which join

the existing Platinum

Blonde Shampoo,

packed with ultra-violet

pigment to banish

the brass.

RRP from £16.50

salon-success.co.uk

“With clients looking

for the perfect summer

products, take full

advantage of every

opportunity to try and upsell

products, treatments and

packages. Social media

is great for this”

KAREN THOMSON,

OWNER OF KAM HAIR AND BODY SPA

Joining Goldwell’s Curly

Twist range this season

is Salty Oil Surf Spray,

perfect for big bouncy

curls or soft and natural

waves. It adds beautiful

texture and body,

but also defi nes and

protects from frizz.

RRP £15

goldwell.com

Kick-off your client’s summer

with the Design.ME Travel

The World kit with three

travel-sized essentials

that help reduce blow-drying

time by 50 per cent,

boost hair volume and

strengthen locks.

PRICE £9.99 (exc. VAT)

salon-services.com

Thanks to a

makeover of the Kérastase

Soleil range, clients can choose

from Bain Après Soleil:

Hydrating After Sun Care

Shampoo and Masque Après

Soleil After Sun Recovery

Mask, Huile Sirene: Bi-Phase

Oil Mist and UV Sublime:

Leave In Moisturizing Cream.

RRP from £20.20

kerastase.co.uk

Encourage

clients to get

their kit together

with the ASP

Affi nage Salon

Professional Kitoko

Holiday Hair set. It contains ASP Kitoko Oil Treatment

Cleanser, frequent-use nourishing Balm and Sun-Defence

UV Protect Spray, all with colour-safe formulas.

Price £17.20 (exc. VAT)

asphair.com

Bed Head by TIGI takes

summer very seriously. The

Totally Beachin’ Cleansing Jelly

Shampoo, Mellow After Sun

Conditioner and Queen Beach

Salt Infused Texture Spray are

modern-day classics.

RRP from £12.50

tigiprofessional.com

Get clients to weather-proof their hair with

Redken’s updated Frizz Dismiss. The Anti-

Static Oil Mist works brilliantly to tame fl yaways

while the Instant Defl ate Oil-in-Serum helps to

smooth puffi ness and unwanted volume.

RRP from £17.50

redken.co.uk

It’s mini-madness

ahoy with JOICO – its

new Defy Damage range is

now available in travel sizes,

and its Blonde Life is perfect for

guests in need of some help to

keep the brass at bay when

spending time in the sun.

RRP from £3.35

joicoeurope.com

Suitable for all hair types and

the ideal aftercare kit to fi t into

your client’s hand luggage

when going away, this Great

Lengths kit includes a Daily

Moisture Shampoo, 60 Second

Conditioner and an Instant Care

Protector Spray – all in nifty

50ml bottles!

RRP £14.95

greatlengthshair.co.uk

Aveda helps to deliver

up to 16 hours of sun

protection. The Hair and

Body Cleanser is a multitasking

marvel, while

the After Sun Masque

nourishes. Finish with

the Protective Hair Veil

for a water-resistant

UV shield.

RRP from £20

aveda.co.uk

94 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

iconic

INNOluxe

Let clients focus on living their best life

without having to worry about their hair… with

INNOluxe V2! This ground-breaking protein treatment

rebuilds weak or over-processed strands. Depositing

multiple layers of low-weight proteins helps to keep hair

looking fabulous no matter what clients put it through. It’s the

unique Aminobond Complex that gives INNOluxe V2 its nearmagical

properties, and the brilliant thing is that it can be added

on to almost any service you can think of! Bleaching? Defend from

damage and leave hair looking better than it did before. Adding

bright colour? A super-healthy base means hair holds colour for

longer and, best of all, clients can instantly tell the difference.

So they can now get on with enjoying summer, whether

that’s at a festival or splashing in the sea. The smoothing

Elixir, strengthening Balance Plus and other aftercare

products will keep their tresses trouble-free.

CREATIVE HEAD

In-salon service/RRP from £21

0330 0882226; innoluxe.com

95


i i

“I DON I T WORK FOR PEOPLE

WHO WANT A PONYTAIL” i

i

PHOTOGRAPHY BY ADAM MARK

96

CREATIVE HEAD


YOU DON’T GET THE PERFECT

BLOW-DRY OR HAIR-UP FROM

EUGENE SOULEIMAN. YOU GET A

WHOLE NEW WAY OF LOOKING AT

BEAUTY, WITH HAIR THAT’S RAW,

ORGANIC AND SUBVERSIVELY

SENSUAL. CREATIVE HEAD SITS

BACK AND ENJOYS THE RIDE

SEVEN STYLES. Six hours. But who cares

about the clock? When you’re watching

Eugene Souleiman at work, trust me – you

want every moment to last a lifetime.

This exclusive masterclass was held in

a central London studio in front of a starstudded

audience – guests included Angelo

Seminara, Tim Hartley, Anthony and Pat

Mascolo and Eugene’s former boss, Trevor

Sorbie. It was the current Most Wanted Hair

Icon’s chance to share his creative process

and a rare opportunity for us to watch him

work live, recreating some of the mindblowing

looks he’s delivered over the years

for designers like Alexander McQueen, Yohji

Yamamoto and, more recently, John Galliano.

We learned that he loves contrast in hair,

likes his styles to look imperfect (he says

“weather-beaten” a lot), works instinctively,

and likes it when accidents happen. “I work

with designers who throw curveballs at you, so

you have to re-think everything you’ve been

taught about hairdressing,” he explained.

“It pushes you to think in a different way

about hair and that takes you to interesting

places – places you’d never have thought of

otherwise. I love that challenge.”

For Eugene, creating the hair for a show

starts with the designer and he loves it when

he’s asked to do outlandish things. “I’m

all about turning it up. I’m not quiet, I’m

engaged. I’m in it to be creative because for

me it’s a release and I love that exchange of

working with creative people,” he says.

“I want to work with visionaries and artists,

people who don’t just make clothes to sell

but who have a dream and a vision. I feed

off their energy.”

Eugene’s training shines through in every

aspect of his work and he fully acknowledges

that it’s been his strength over the years.

“I’m no stranger to getting the block out

and practising,” he says. “I do that a lot. As

a session hairdresser you’re doing lots of

different things all of the time, so you don’t get

to focus on one specific skill. When I feel that

CREATIVE HEAD 97


my braiding or my cutting isn’t up to scratch,

I go away and practice. You can’t be a one-trick

pony in this game. You’ve got to have as much

ammunition as possible.”

It’s this absolute creative focus, mixed with

his easy-going, down-to-earth nature, that

inspires utter devotion in people – and a long

line of names queuing up to be on his team.

Selection for those top spots tends to

be organic, and Instagram has become a

useful recruitment tool. “People contact you

and you create some dialogue and every

season someone comes along who I think is

interesting and I think would fit in,” he says.

“I do like everyone to have their ‘thing’, to be

who they are. I don’t like everyone to be the

same person. I like a mix, I like the variety,

and it means they all help each other out.

“I’ve always worked as part of a team, and

for me it’s all about the collaboration. I’m very

lucky. I work with people like Pat [McGrath]

and Val [Garland] who share my sensibility,

but you also have to have some not-great

experiences or failures because these lead you

to a whole new place creatively. You’ve got to

think of the big picture, not just what happens

on the shoot that day.”

Even after a career spanning three decades,

you can tell Eugene is going through

something of a creative renaissance. He is

fired up, working with people he can spark

with, and – tellingly – wanting to challenge

himself. “My anxiety about not being good

enough is what motivates me,” he says.

“Journalists often ask me where I go to for

inspiration – but they’re completely missing

the point! I don’t need to go anywhere for

inspiration because it’s everywhere around

me. The mistake people make is to get too far

ahead of themselves and try and predict where

they’ll find an idea – like in a gallery. It’s so

much more important to feel what you’re

doing. To believe in what you’re doing and

enjoy it.”

And with that, the final look is done. The

audience is on their feet, rising as one in

response to the magic they’ve just witnessed

– hair like they’ve never seen before, from the

futuristic and whimsical to the stripped-back

and simple, and all created by the trailblazing,

risk-taking genius that is Eugene Souleiman.

EUGENE SOULEIMAN’S MASTERCLASS WAS

ORGANISED BY HAIRDRESSING LIVE

Look 1

i i

THIS LOOK COMBINES techniques from two

Alexander McQueen shows – The Birds and The

Widows of Culloden. Hair was rick-rack pinset at

the back and brushed out to create as much static

as possible. On the top, the hair was blow-dried

completely flat (“squashed”) to the head, while

at the sides, hair was sectioned, backcombed

and rolled around a pair of chopsticks to create

abstract-shaped buns. A final bun, rolled at the

back, was placed jauntily on the top of the head.

Always stand back and look at what you

Are doing - you may need a change of plan.

I like it when accidents happen. Instead

of trying to rectify the situation, I use

i i

it as a springboard for a new direction.

98

CREATIVE HEAD


Look 3

i i

WHEN EUGENE was booked over Julien d’Ys

for his first show with Yohji Yamamoto in Paris

(“Those were big boots to fill!”) he rose to the

challenge with a fishtail braid, pulled wide and

open so that it looked organic and weatherbeaten

and beautiful, rather than neat and shiny.

Here, working without combs or sectioning,

and simply moving the model’s hair around to

determine placement, he combines that fishtail

with a box braid, accentuated with brightly

coloured embroidery thread, and ensures the

detailing of the Yohji dress is visible at the nape

by pinning hair artfully to one side. Loose hairs

are gently teased out to create a beautiful cloud

of romantic softness.

Look 2

I love the chaos of this. I love

i

i

the ‘mistake ’ at the back, where it

looks like the hair has fallen down.

i

i i

It s romantic, organised confusion.

i i

THIS IS PURE EUGENE: a nod to his youth

with the Chelsea Girl skinhead combined

with a reference to an 18th century French

Revolutionary look sported by ‘Les Incroyables’

– and all created on a wig that looked so realistic,

even the expert audience was fooled. Having

shaved the top of the head with clippers and

sprayed the blunt fringe with beer (Kronenbourg

1664, in case you ask) before smoothing it onto

the forehead, Eugene then created and sectioned

a ponytail at the back, backcombing each section

and wrapping it around the ponytail to create a

dreadlock effect. The final flourish? “As we’re

dealing with the French Revolution, we need a

bow, don’t we!”

I have a love/hate relationship with

the mullet, and I want to overcome

any reservations I may have about it.

I mean, what is bad taste? Is it just

i

the unfamiliar that we don t like?

i

Is it because we re conditioned to

i

i i

think it s not beautiful?”

CREATIVE HEAD 99


Look 5

Look 4

ANOTHER WIG, but this time Eugene wanted

to accentuate the fakeness. He placed a short,

brown wig on the model’s head and used clippers

to remove the hair around the crown, leaving the

wefts exposed. He then removed the wig, turned

it inside out and replaced it on the model’s head,

directing hairspray into the airstream of the

dryer to lift the exposed strands of hair. And by

the way, the dress is made out of Eugene’s old

hip-hop socks – he’s on a mission to re-purpose

all his old stuff!

i i

The new beauty is all

i

in the mind. It’s not the

i

physicality, it’s the attitude.

i

As hairdressers, we’ve got to

look further afield to help

people find their own

i i

versions of beauty.

i i

“MARIE ANTOINETTE meets Dr Zhivago,

with a nod to early Vivienne Westwood,” says

Eugene of this look – actually, inspired by a

scene in Fellini’s Casanova. He wanted it to be

as big and as fake as possible, a culture clash

of period style and modern texture. And check

out those colours! Yellowy, golden, nicotiney…

Nothing with Eugene is ever safe or predictable.

He assembled the looks as if he were working

with a kit, affixing the different bits of hair to a

cage placed on the model’s head, and working

intuitively to create the shape he wanted. Grips

were randomly on display to create a feeling of

surprise, and he straightened all of the loose hair

with irons to give an air of modernity.

I like this because it feels sporadic

i i

and off and a little bit wrong!”

100

CREATIVE HEAD


Look 7

Look 6

EUGENE’S GOOD friend, the make-up artist

Pat McGrath, spotted this holographic fabric

at a Chanel fitting and instantly knew Eugene

would work his magic with it. Here, he applied

the fabric in delicate layers, then moulded it to

the model’s head using the heat from a hairdryer

through a hair net. The finishing touch? A

precision fringe, angled ‘just so’. Masterful.

i i

When I get Scared,

i

I know I m doing

something new. Fear can

be an amazing motivator.

I am quite addicted to it.

it fires me up and brings

i i

out the best in me.”

THIS MANNEQUIN-LIKE look is another

example of Eugene’s love of contrast in hair – the

sci-fi mood of the red glitter skullcap offset by

the use of gothic, romantic black lace. “I love that

it’s hard and soft at the same time,” he said. To

create the look, Eugene mixed red glitter into gel

and painted it directly onto the model’s slickedback

hair, using masking tape over the forehead

to help create a defined line for the fringe (a tip

he picked up from his make-up artist friends).

After drying off the gel he gently applied short

lengths of lace, the delicate detailing providing

a beautiful contrast to the vivid red colour and

texture beneath.

i i

My advice for any young

hairdresser just starting out?

Try not to think of getting to

your destination as quickly

as possible. The journey is the

most important part. i i

CREATIVE HEAD 101


102

CREATIVE HEAD


FREEDOM ’19

THE ANTIFY COLLECTION FROM ANTI AND ITS GLOBAL CREATIVE DIRECTOR, NICK IRWIN,

EXPRESSES THE FREEDOM OF WHAT HAIR WANTS TO DO. IT’S ABOUT EMPOWERMENT AND

ACCESSIBILITY WITH AN ATTITUDE. THIS IS HOW PEOPLE REALLY THINK ABOUT HAIR...

PHOTOGRAPHY BY RANKIN

CREATIVE HEAD 103


104

CREATIVE HEAD


CREATIVE HEAD 105


106

CREATIVE HEAD


CREATIVE HEAD 107

HAIR Nick Irwin, assisted by Ellie Bond and Charles Stanley. MAKE-UP Marco Antonio. STYLING Lola Chatterton. NAILS Jessica Thompson.


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Southern

SHOW

and tell

The Southern judges

SPRINGTIME MEANS SHOWTIME across the UK, as the

L’Oréal Colour Trophy Regional Semi-Finals stop off in cities

across the land to find the most fashion-forward salon colourists.

Starting in Belfast, the colour creatives have been competing

across three categories to win a place in the Grand Final on

3 June at Battersea Evolution. As well as winners announced

on the night, each Semi-Final also offers additional places to

salons deemed Best in Region, who are added to the pool for

the Shortlisted Judging Stage. From this pool, 16 then make it

through to the L’Oréal Colour Trophy Grand Final, and eight to

the Men’s Image Award, regardless of region. With expert eyes

on the judging panel – think Skyler Hanna, Tina Farey and It

List It Girl Grace Dalgleish, to name a few – finalists had only

30 minutes to prep and impress. Among the Grand Finalists are

plenty of peachy-tones and almost neon yellows… who’s your

money on?

Eastern

North East

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CREATIVE HEAD


London

Scottish

Western

London

North West

Northern Irish

CREATIVE HEAD 109


Catherine and Sam Burnett

John Vial and Catherine Handcock

NEXT UP Coterie: In Session! Book

tickets at creativeheadmag.com/events

Pleased to

MEET YOU

THE COTERIE, Creative HEAD’s networking club,

brought together stars of the session and music worlds

to discuss their journeys in front of its very first Dublin

audience. Hosted by Creative HEAD publisher Catherine

Handcock, a 90-strong crowd congregated in the Irish

capital as Sam Burnett, owner and creative director of

Hare & Bone; Cinta Miller, celebrity hair and make-up

artist; Faye Purcell, creative manager at record label

BMG; and John Vial, session stylist and co-owner of

London’s Salon Sloane; delved deep into their career

history. Sam talked honestly about opening his salons,

working backstage at Fashion Week and styling the hair of

musicians Charli XCX and Dua Lipa. Next up taking their

places in the Coterie hot seats were Cinta Miller and Faye

Purcell. The pair – interviewing each other – discussed

developing an artist’s style and taking risks on music

videos. The evening’s final speaker, John Vial, shared tales

from two and a half decades on the hair scene at London

and New York Fashion Weeks, and discussed building and

nurturing relationships with celebrities. It was a night of

laughs, drinks and real insight – with special thanks to

the night’s sponsors BaByliss PRO, which provided every

guest with one of its latest styling tools.

Cinta Miller and Faye Purcell

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CREATIVE HEAD


Tracey Cunningham

Hollywood

FOREVER

It was a taste of Beverley Hills as colourist to the stars and

Instagram icon, Tracey Cunningham, held her first ever

masterclasses on UK soil to packed audiences in London

and Manchester. We caught up with one of the ‘lookand-learn’

sessions held at Redken’s London academy,

where Tracey shared her favourite foiling techniques.

She also shared a handful of hilariously honest anecdotes

with Sheri Doss, vice-president worldwide of Redken

Education, and demonstrated her highly-coveted

formulas used on A-listers including Jennifer Lopez,

Emma Stone and colour chameleon Khloé Kardashian.

Throughout the session Tracey weaved practical advice

for salon life, confessing that although she processes

an astonishing 40 clients a day, her primary focus is

always to keep her staple grey-haired customers content.

“Don’t forget them,” she told the captive audience, who

clamoured to take selfies with her as soon as she left the

stage. “They pay your bills! It’s all about making clients

happy, making them feel like they have a home away

from home and having them come back. And remember

your mistakes, they are so useful. I have all these

formulas and fun things in my pocket simply because of

the mistakes I’ve made along the way.”

Sheri Doss

CREATIVE HEAD 111


Dreams of

PARIS

Could there have been any destination but Paris to

celebrate the 110th anniversary of L’Oréal Professionnel?

A three-day birthday bash united more than 2,000 hair

stylists, partners and celebrity friends, with an opening

night at the Carrousel du Louvre, one of the city’s most

iconic venues. On stage, guests were treated to a show

titled “La French, Art of Hair Coloring” by leading names

such as Odile Gilbert. Among the A-list audience were

international spokesperson, Alexa Chung, French acting

legend Catherine Deneuve and fashion photographer

Ellen Von Unwerth. After the party, a series of workshops

and masterclasses led by a range of hosts and speakers

followed at the Palais de Tokyo, before the international

grand final and winners’ celebration of the Style & Colour

Trophy at the Salle Pleyel, this included a spectacular

show by an international team including the UK’s Adam

Reed. First prize went to Wendy Gunn from Ink for

Hair in Australia, while Mai Ha and Emma Beveridge

from Trevor Sorbie scooped the International L’Oréal

Professionnel Cut & Style Award.

Ink for Hair

Trevor Sorbie

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CREATIVE HEAD


Alexa Chung

L’Oréal’s Nicolas Hieronimus and Jean-Paul

Agon with Catherine Deneuve

Adam Reed

Ellen Von Unwerth

CREATIVE HEAD 113


Equipment safe and sound

with my @ba1 – bags Salon Bag

#tb to the #avedaartistshoot with

@avedauk, @creativeheadmag,

@jp – gregersen and @hayslewis

The process can be just

as cool as the end result

So much Parisian

inspiration at the moment,

thanks to @taylorlashae

In the

frame

Zach Spivey (@zachspiveyhair),

senior stylist and educator at

Amanda Marsden Aveda Lifestyle

Salon & Spa and recent winner of the

#AvedaArtist contest, snaps away

#Ice #AvedaArtist

Competition make-up

and photography by

@ninajanephotography –

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Keeping a straight line with

@hb – p – h – o – t – o – g – r – a – p – h – y

A peek from the @avedauk

shoot for @creativeheadmag

with @lukeccastillo

Had a great time taking

@kennedy – w – hair through

this creative undercut

The look I created for the salon’s fifth

birthday celebration event, image by

@ninajanephotography –

I had so much fun creating

this look for my guest, so

many shapes and textures

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CREATIVE HEAD


Celebrating the Italian genius of Leonardo da Vinci.

THE LEONARDO DA VINCI NATIONAL MUSEUM OF SCIENCE AND TECHNOLOGY, MILAN, ITALY

#ALFAPARFPEOPLE

DREAM LIKE LEONARDO

WHERE TECHNOLOGY MEETS ART

NEW CONCEPTS OF RED, BLONDE AND BROWN.

6 ORIGINAL EVOLUTION OF THE COLOR 3 SHADES

DISCOVER THE STORY ON ALFAPARFMILANO.COM

ALFAPARFMILANO.COM

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