Boxoffice - May 2019

boxofficepro

The Official Magazine of the National Association of Theatre Owners

showcase the praise and significant interest

we have received from the industry since

last year’s unveiling, and we are very excited

to work with these visionary exhibitors

on successful installations this year.”

According to Samsung, Star Cinema

Grill in Richmond, Texas, will be the

company’s most advanced and luxurious

theater to date and will serve as the model

concept going forward. The installation

is slated to finish in June of this year

and will be the first Samsung Onyx p3.3

Cinema LED in the Western hemisphere

and only the second in the world.

In September, Warehouse Cinemas,

a venture from HighRock Group, will

introduce Samsung Onyx p2.5 Cinema

LED at its flagship location in Frederick,

Maryland. Samsung Onyx is a

key technology in Warehouse Cinema’s

patent-pending tilt technology, SkyVUE,

which relies on angles and perspective for

optimal movie viewing. The design uses

elevated, tilted screens to create comfortable,

ergonomic positioning for both

sloped and flat floors.

“Simply put, Onyx empowered us to

bring SkyVUE LED to the masses and

there’s no better partner to make our

vision a reality,” said Rich Daughtridge,

president and CEO at Warehouse Cinemas.

“We are looking forward to partnering

with Samsung on this innovation that

will change how customers experience

theater-going in the future.”

In other Samsung news, the company

has maintained its position as

the number-one worldwide leader in

digital signage as measured by unit sales

for the 10th consecutive year. Recently

released data from IHS Markit identified

Samsung as the top-selling brand in the

industry since 2009. According to the

IHS Technology report “Public Displays

Market Tracker,” Samsung accounted for

25.8 percent of the global market share

for digital signage unit sales in 2018.

THX TO PARTNER WITH

CINIONIC

>> THX Ltd. announced that the

world’s first THX Ultimate Cinema, at

Regency Westwood Village Theatre in

Los Angeles, will launch in spring/summer

2019.

The company is working closely with

industry leader Cinionic, the Barco,

CGS, and ALPD cinema joint venture,

to bring the THX Ultimate Cinema

experience to consumers. This premium

large-format (PLF) cinema offering meets

all THX Certified Cinema standards.

THX Ultimate Cinema at Regency

Westwood builds upon Cinionic’s premium

offering, integrating its dual-Barco laser

system, which delivers a 4K resolution

image for premium large-format screens

with CGS remastered content exclusively

shown at this location. The Regency

Westwood Village Theatre, which boasts

nearly 1,400 seats and is home to some of

Hollywood’s biggest red-carpet premieres,

has also undergone numerous upgrades

to the sound system and acoustics. These

include an increase in low-frequency

power to yield a decrease in distortion

and an increase in sound power, as well

as the addition of curtains to improve

the clarity and accuracy of the immersive

multidimensional sound system.

“The new projection system featured

in the THX Ultimate Cinema offering

delivers a fantastic image on screen,” said

Lyndon Golin, CEO, Regency Theaters.

“We are very excited to be able to provide

an enhanced cinematic experience to our

studio partners for premieres and moviegoers

alike.”

THX and Cinionic are working with

additional exhibitors around the world

to bring the THX Ultimate Cinema

experience to market and will announce

new partners as installation plans are

completed.

CINEMARK EXTENDS

AGREEMENT WITH IMAX

>> Imax Corporation and Cinemark

Holdings Inc. have announced an expansion

of the companies’ partnership with

the renewal of all Cinemark’s existing

Imax locations and the installation of

two Imax with Laser systems. Cinemark

will add Imax’s new laser experience and

12-channel immersive sound system

to a new Imax theater to be located at

the Cinemark complex in Daly City,

California, as well as upgrade the existing

Imax theater at the Cinemark complex in

Milford, Connecticut.

With this announcement, nearly all of

Cinemark’s Imax theaters are now under

agreement through 2026. In addition, in

specified circumstances Cinemark shall

refresh some of its existing Imax theaters

with redesigned entryways and enhanced

in-theater branding. Cinemark opened

its first Imax theater in 1999 and, with

today’s agreement, now has a total of 14

Imax theaters that are currently open

and one expected to open in the fourth

quarter of 2019.

MAY 2019

9

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