Boxoffice - May 2019

boxofficepro

The Official Magazine of the National Association of Theatre Owners

filming, post-production, and distribution.

The company will invite organizations

and filmmakers from around the

world to participate in the construction

of the lab and in filmmaking. At CinemaCon,

it invited some internationally

renowned film directors to serve as consultants

for the lab and to help Huaxia

to conduct various tests and research

projects. In addition, the company is

planning to invest in the production of

advanced-format movies and support

related organizations and teams in delivering

superior advanced-format movies

that exemplify exquisite art and sophisticated

technologies, thus attracting more

people to cinemas.

The Cinity Cinema System will be

launched in August 2019, with the

first 100 dual-projection systems to be

installed in cinemas across mainland

China, Hong Kong, Macao, and Taiwan,

with additional systems to be installed

worldwide later on.

IMMERSIVE SEATING

CINÉPOLIS SELECTS VOLFONI AS

ITS 3-D PROVIDER

>> Cinépolis, the largest cinema exhibitor

in Latin America and fourth-largest

cinema exhibitor in the world, has selected

Volfoni as its 3-D provider for its new

cinema complexes in Bahrain, Oman,

and Argentina.

All of Cinépolis’s new cinema complexes

use a combination of SmartCrystal

NEO and the award-winning SmartCrystal

Diamond to provide light efficiency

and image sharpness for all 3-D solutions.

“We are very honored to have been

selected by a cinema chain that prizes

what is best in technology and demands a

great and immersive experience for all of

its patrons. Our products deliver such an

experience, and we are thrilled to collaborate

on such great projects,” said Paula

Silveira, VP of business development,

Volfoni Americas.

Cinépolis arrives in the Gulf Cooperation

Council region with a 30-screen

theater complex in the Atrium Mall in

Sar, Bahrain, that will raise and set the

standard for high-end luxury theaters by

using the latest technology and amenities,

including Macro XE, 4D Emotion, 3-D

technologies, and kid-friendly Cinépolis

Junior auditoriums. The same standard

will be used in Oman’s Avenues Mall and

other future multiplexes in the region.

In Argentina, with the alliance with

Village Cines, Cinépolis’s growth plans

continue. “Volfoni’s business model and

continuous focus on high-quality and

easy-to-operate systems were key in the

decision to use their technology,” said

Gabriel Morales, Cinépolis’s global technology

director.

REALD & HUAXIA ANNOUNCE

CINITY PARTNERSHIP

>> Huaxia will install 100 RealD 3D

systems and 100 RealD Ultimate Screens

MAY 2019

11

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