Boxoffice - May 2019

TECH TALK
in the company’s newly developed Cinity
Cinema System. The official launch is
targeted for August 2019.
Cinity Cinema System delivers a full
range of high-frame-rate and high-resolution
cinema projection technologies,
including dual projection that supports
4K, high frame rate with 120 frames per
second, high dynamic range, wide color
gamut, high-quality 3-D projection, and
immersive sound.
“RealD is proud that our 3-D system
and RealD Ultimate Screens will be
installed into Cinity Cinema System
and become one of its important
technical elements. We admire Huaxia’s
bold pursuit in providing the ultimate
movie-viewing experience, and as a
global frontier to build the first 120
FPS-supporting movie theaters,” said
Edman Chen, vice president and general
manager, Asia Pacific for RealD.
The first high-frame-rate 3-D film to
be screened at Cinity will be Ang Lee’s
sci-fi thriller Gemini Man, starring Will
Smith, which is set to be released worldwide
in October by Paramount Pictures
and Skydance Media.
In addition to the 4K, 120 FPS,
high-frame-rate, 3-D capability, Cinity’s
visual quality features include a higher
3-D brightness level at 14FL, high stereo
contrast to eliminate ghosting, wide halfgain
viewing angle, and speckle reduction
in laser projection. These image-quality
features will be achieved with the 3-D+
screen package provided by RealD.
SOFTWARE
CINEWORLD EXTENDS AAM
SOFTWARE TO REGAL
>> Arts Alliance Media (AAM) is extending
its technological partnership with
the Cineworld Group PLC (CW).
AAM currently supplies its theater
management system (TMS), Screenwriter,
and third-line technical support to
Cineworld’s estate in Europe and Israel,
and provides Cineworld’s head office with
control over the 900 screens in its U.K.
circuit with the Producer circuit management
system (CMS).
Following CW’s recent acquisition
of Regal Cinemas in the U.S., it will
automate its scheduling and content
management using Screenwriter in Regal
Cinemas’s 7,361 screens, and expand the
Producer’s coverage across CW’s entire
portfolio, which includes Picturehouse,
Cinema City, Cineworld, and Regal Cinemas.
AAM will also provide third-line
technical support to the new sites.
“With a circuit that now spans over
9,500 screens in 10 countries across two
continents, we have a huge amount of
operational data available to us,” said
Renana Teperberg, CCO at CW. “AAM
have proven they can turn that data into
business opportunities with their CMS
solution. Producer presents us with the
centralized visibility, tools, and controls
we need to bring consistency to our
customer experience and efficiency to our
entire circuit, all from head office.”
CW plans to roll out Producer at
a swift pace, thanks to AAM’s newly
redesigned CMS, which does not require
a VPN or anything further to install.
CW will be the first exhibitor to benefit
from this CMS offering, which has been
designed with input from cinemas around
the world.
“Cineworld have a long history of
embracing innovation, including as one
of the earliest adopters of our circuit
management technology.” said Patrick Foley,
CEO of Arts Alliance Media. “We’re
thrilled to partner with them once again
on their latest groundbreaking endeavor,
using a combination of advanced software
and enhanced processes to bring efficiency
and consistency to over 9,500 screens
around the world.”
SCREENVISION SIGNS WITH
CIELO
>> Cielo and Screenvision Media have
announced the signing of a licensing
agreement to implement Cielo Ad
Reporting within Screenvision Media’s
network. This system uses cloud-based
technology to broaden and deepen delivery
reporting to the cinema advertising
industry.
Cielo’s Ad Reporting product will encompass
the company’s real-time analytics
and reporting features with Screenvision
Media’s industry expertise.
“Screenvision Media continues its innovative
leadership with the introduction
of Cielo within their advertising cinema
network, providing a cost-effective and
accurate way of validating the playback of
advertisements in real time,” said Guillermo
Younger, CEO of Cielo.
“Cielo Ad Reporting is a sophisticated
and innovative solution, in line
with Screenvision Media’s mission to
offer technology-forward solutions,” said
John Marmo, Screenvision Media’s VP
digital training and compliance, exhibitor
relations. “The adoption of the Cielo
Ad Reporting system complements our
approach to technological advancement.
Combined with our recent implementation
of our broadband internet distribution
system, this will grant full visibility
to advertising data in real time for
compliance reporting and campaign-performance
analytics. This is a powerful
combination that will revolutionize the
cinema advertising industry.”
Cielo Ad Reporting will be deployed
at 6,000 movie theater screens within the
Screenvision Media network. The cloudbased
reporting will augment the existing
Screenvision Media reporting system and
further support the already robust reporting
across its entire network.
MARQUEE CINEMAS SELECTS
OMNITERM AS POS PROVIDER
>> Omniterm, a point-of-sale solutions
company dedicated to the cinema industry
for over 40 years, was selected by Marquee
Cinema as its theater management
software (TMS) provider.
Marquee’s goal is to offer quality
family entertainment, in state-of-the-art
facilities exceeding the expectation of
each guest on every visit by featuring
12 MAY 2019