Boxoffice - May 2019

boxofficepro

The Official Magazine of the National Association of Theatre Owners

TRADE TALK

MARCUS INTRODUCES MOVIE

TAVERN TO WISCONSIN

>> Marcus Theatres will bring Movie

Tavern by Marcus to Brookfield Square

in Brookfield, Wisconsin. The concept

would replace the previously announced

Brookfield BistroPlex and is anticipated

to open in October 2019.

“Movie Tavern by Marcus is an extension

of the Marcus Theatres brand with

its own personality and some unique

attributes,” said Rolando Rodriguez,

chairman, president, and CEO of

Marcus Theatres. “It is the right time

and place to introduce our new theater

to our hometown, ultimately giving the

community three choices of Marcus

Theatres brands.”

The new Movie Tavern by Marcus at

Brookfield Square will have eight auditoriums.

The theater will feature amenities

from Marcus Theatres including

DreamLounger recliners throughout, one

SuperScreen DLX auditorium with an

oversized screen, immersive Dolby Atmos

sound, and optional heated recliner seating.

Although Movie Tavern by Marcus

will feature Zaffiro’s pizza on its menu,

the food and beverage offerings overall

will be different from other Marcus Theatres

locations.

The bar, called The Tavern, will be different

as well. It will feature an open-concept

design complete with lounge and

traditional bar seating. Here, guests will

be able to order food and beverages that

can be enjoyed in the bar/lounge or

delivered to their auditorium by food

runners. Orders also can be placed at the

concession stand and will be delivered to

guests’ seats.

“The Brookfield area continues to

grow, including the planned addition

of the Brookfield Conference Center in

2020, several hotels, new restaurants, and

numerous residential developments,” said

Rodriguez. “Movie Tavern by Marcus at

Brookfield Square will complement this

growth, offering entertainment and dining

for the entire community to enjoy.”

FLIX BREWHOUSE CELEBRATES

ANNIVERSARIES, PLANS

EXPANSION

>> Flix Brewhouse is gearing up for a big

spring and summer. The movie theater

that houses a fully operational brewery

and brew master will observe anniversaries

at the Round Rock and Little Elm

locations, both in Texas, and the Carmel

location in Indiana. As the year unfolds,

Flix Brewhouse will also expand into new

territory across the nation, adding several

new locations in 2019.

“We are very excited to be celebrating

anniversaries at three of our locations

this year,” said Greg Johnson, Flix

Brewhouse’s director of marketing. The

original Round Rock location will mark

its eighth anniversary on June 29, 2019.

Leading up to that milestone, the Little

Elm location celebrated one year in

business on April 27. Three days later, the

Carmel location is planning to commemorate

its fourth anniversary.

To date, the circuit has 10 theaters in

different states. “We don’t like getting

stuck in a rut and we know our customers

don’t either. They can get the same old

thing anywhere,” explained Johnson. “So,

we continually innovate our menu with

seasonal crafts on our beer list and special

recipes on our food menu.”

BOW TIE TO RENOVATE IN

STAMFORD

>> Bow Tie Cinemas has announced that

it will renovate the Majestic 6 and Landmark

9, both in Stamford, Connecticut.

The upgrades follow recent major renovations

made to the company’s locations

in Norwalk and Trumbull, Connecticut,

bringing the Ultimate experience to the

Royale, Regent, and the Marquis theaters.

“We are proud to be the first movie

theater company to bring luxury recliner

seating and in-seat full bar and restaurant

service to movie theaters in Fairfield

County with our Bow Tie Cinemas

Ultimate concept,” said Ben Moss, owner

of Bow Tie Cinemas. “Overwhelmingly

positive customer response to our

Ultimate offering in Norwalk has led us

to the decision to further expand Bow Tie

Cinemas Ultimate to our two Stamford

locations, so that we may continue to

offer the best moviegoing experience and

value to our loyal guests.”

Each theater will be renovated with

electric recliner seating, as well as full bar

and food offerings, which can be enjoyed

at one’s seat. The renovations will also

include new restrooms and lobby decor.

Bow Tie Cinemas has operated both

theaters since November 2006.

“Both theaters will stay open during

the phased renovations. We anticipate

having the Majestic fully renovated by

summer, and we will start the Landmark

renovations in a few months as well,” said

Joe Masher, chief operating officer.

With new reserved seating, guests

will be able to select their seats while

purchasing tickets at the box office, at an

in-theater kiosk, online at bowtiecinemas.

com, or via the Bow Tie Cinemas app.

Food and beverage orders can be carried

in from the concession stand or delivered

to your seat prior to the start of the

featured film.

CINEMARK BRINGS NEW

DINING CONCEPT TO TEXAS

>> Cinemark Holdings Inc. has announced

that Cut! by Cinemark in Frisco,

Texas, is officially open. The 10-screen

theater offers freshly prepared menu items

and hand-crafted cocktails.

“The space we have created with Cut!

by Cinemark allows everyone to have an

exceptional time, whether they are savoring

our unique, freshly prepared food and

drink, catching a movie, or both,” said

Mark Zoradi, Cinemark’s CEO. “This is

just another example of how Cinemark

is innovating the moviegoing experience

and offering guests an all-encompassing

entertainment destination.”

Cut! by Cinemark offers guests madeto-order

menu items and cocktails to

enjoy in each of the 10 auditoriums, as

20 MAY 2019

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