Boxoffice - May 2019


The Official Magazine of the National Association of Theatre Owners

It’s been a busy month, to say the least. There wasn’t much

time to rest as the industry returned from another eventful

CinemaCon and prepared for the launch of Avengers: Endgame.

It’s always nice to see moviegoers excited for a major tentpole—

and the box office numbers that go along with it aren’t bad to

look at either. It reminds me of the communal effort required

to ensure the success of this industry: from distribution to intheater

marketing to, most importantly, providing a top-class

experience from opening weekend on. A wonderful time at the

movies is the best way to remind audiences who don’t come

often what they’re missing.

In this issue, you’ll find a detailed recap of CinemaCon 2019: a collection

of features that includes the latest business and technology trends and an

analysis of the studio slate that awaits us. I don’t believe you’ll find a more

comprehensive—or dare I say better—review of the event anywhere else.

You’ll also find an exclusive interview with MPAA head Charles Rivkin that

accompanies highlights of the 2018 THEME report on moviegoing statistics.

Coming off a record year at the domestic and global box office, we’re expecting

to hit similar heights in 2019 with an exciting summer slate. Our regular Ask

the Audience column, compiled in collaboration with NCM, offers insights

into some of the titles audiences are most looking forward to.

Speaking of movies, we have four feature interviews in this issue. In our

cover story, Kevin Lally talks to Rocketman director Dexter Fletcher about the

making of the rock-biopic based on Elton John’s career. Not everyone can have

similar decade-spanning success, but if there’s an equivalent in the distribution

business, Adrian Smith is on that shortlist. This issue of Boxoffice includes

a special section congratulating Sony’s president of domestic distribution

for his 30th anniversary at the studio. Having been a part of Sony during

several transformative periods, Smith looks back on his career in a revealing

conversation that highlights his favorite moments and memories.

As always, feel free to get in touch with me or my colleagues with your thoughts

on this issue—and anything you’d like to see us cover in the future. In the

meantime, thank you once again for your ongoing support of our publication.

Daniel Loria

SVP Content Strategy & Editorial Director


2 MAY 2019

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