5 Branding Trends to Look Forward to In 2019

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The New Year is always a time to update and look out for new trends. And it adds new developments in design and branding, which can help any company to grow and recognized in the market. To be sure you are on top of the latest trends and using them to your fullest advantage, the help of an expert may be necessary. To know more, visit http://www.liendesign.com/blog/2019/1/6/5-branding-trends-to-look-forward-to-in-2019

Introduction

Quirky Brand Influencers as Spokespeople

CONTEXT

Phigital and Post Digital

The Merging of Sales and Marketing

The Customer Comes First

Keep That Human Connection

Conclusion


INTRODUCTION

A s w e g e t r e a d y t o w e l c o m e a n o t h e r y e a r ,

b u s i n e s s e s w i l l b e l o o k i n g f o r w a r d t o g e t t i n g

c u r r e n t w i t h t h e l a t e s t t r e n d s .

E a c h y e a r b r i n g s n e w d e v e l o p m e n t s i n d e s i g n

a n d b r a n d i n g t h a t c a n h e l p y o u r c o m p a n y t o

g r o w . H e r e a r e s o m e t r e n d s s a v v y b u s i n e s s

m e n w i l l w a n t t o l o o k o u t f o r i n 2 0 1 9 .


Quirky Brand Influencers as

Spokespeople

influencer trend has been big in the

The

few years and this is a trend that is

past

to continue. But in 2019, it is

expected

that businesses will opt for real

predicted

over celebrities as their

people

Those with quirky

spokespeople.

will serve companies best in

personalities

out while appealing to

standing

on a more personal level for

customers

relatability and authenticity.

increased


Phigital and Post Digital

live in the physical world and the

People

world and some make little

digital

between the two. A company

distinction

markets cleverly will consider this and

that

creatively and holistically to tie the

brand

together and have a chance at

matrix

more people through more

reaching

channels.


The Merging of Sales and

Marketing

that see too much of a

Companies

between branding and

separation

need to update their thinking

marketing

the coming year. Sales are about

for

and connection and marketing

coaching

about enabling and educating.

is

the two will be the ultimate

Connecting

to increase your bottom line.

way


The Customer Comes First

companies think they are dictating the

Many

when it comes to how things are

rules

and sold. However, it’s actually the

bought

that is the focus here. Companies

customer

don’t listen to customers when it comes

who

the products and services they need,

to

and packaging design, how

branding

products can be improved upon and

existing

way the business serves their needs are

the

to be left behind.

likely


Keep That Human Connection

is a handy tool in the world of

Automation

service. However, it’s also

customer

for companies to maintain a

important

with customers. Let customers

connection

you are listening to their feedback.

know

tools can even be used here to

Automated

communication more efficient.

make

that create, compose and coach

Companies

on their customer’s feedback are the

based

that will emerge as leaders.

ones


Conclusion

new year is always a

The

to update and look out

time

for new trends.

be sure you are on top of the latest trends

To

using them to your fullest advantage,

and

the help of an expert may be necessary.

Design is design branding agency

Lien

in San Diego, CA. With many years

located

experience in the industry, they are

of

to be on top of the latest trends

trained

help you integrate them into your

and

strategy.

branding

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