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Interview | CrediMax<br />
20 YEARS OF DYNAMIC<br />
GROWTH AND SERVICE<br />
When it started out in April of 1999, as<br />
a separate, independent subsidiary<br />
of BBK, no one but its founders<br />
anticipated that in twenty years<br />
CrediMax would transform from a simple card<br />
operator to become one of Bahrain’s foremost<br />
indigenous brands and market leaders. A no-frills<br />
card unit within BBK issuing the first Credit Card<br />
in July, 1991, it has ever since been marked by<br />
a focused leadership and a carefully planned<br />
business strategy that saw the implementation<br />
of a series of wide-sweeping efforts including<br />
organizational restructuring, implementation of<br />
various control and risk policies and tools and<br />
improvement of card operational knowledge<br />
and skills development as well as recruitment<br />
of human resources - all of which has resulted<br />
in a phenomenal growth of the business, both in<br />
strength and stature.<br />
In an exclusive interview with bizbahrain,<br />
Yousif Ali Mirza, Chief Executive of CrediMax<br />
talks about the twenty years of achievement that<br />
CrediMax celebrates this year, its plans and its<br />
continued endeavor to stay at the top. “CrediMax<br />
is passionate about its customers and providing<br />
service excellence will always be our key<br />
differentiator."<br />
Can you tell us some of the high points of the 20-<br />
year journey?<br />
CrediMax continuously aims to develop its<br />
strength through offering best-in-class card<br />
payment products and services and protect its<br />
Merchant card acceptance business. We listen<br />
to our customers’ needs and develop and launch<br />
a range of innovative products and features<br />
and present a strong drive to deliver superior<br />
customer service. Looking at the business<br />
in totality and over the years, CrediMax has<br />
gradually transformed itself from a simple card<br />
operations center to a robust “indigenous” credit<br />
card brand poised to be the leader in its market.<br />
This transformation has entailed organizational<br />
restructuring, implementation of various control<br />
18 <strong>May</strong>-<strong>June</strong> <strong>2019</strong>